WO2020010571A1

WO2020010571A1 - Big data-based anti-counterfeiting system

Info

Publication number: WO2020010571A1
Application number: PCT/CN2018/095418
Authority: WO
Inventors: 陈钦鹏
Original assignee: 深圳齐心集团股份有限公司
Priority date: 2018-07-12
Filing date: 2018-07-12
Publication date: 2020-01-16

Abstract

A big data-based anti-counterfeiting system, comprising an anti-counterfeiting label attached to a product, a mobile terminal configured to scan the anti-counterfeiting label, and a cloud server in communication with the mobile terminal. The anti-counterfeiting label is implemented by a QR code; a first binary code for identifying product information and a second binary code for identifying dynamic anti-counterfeiting information are provided in the QR code; after the mobile terminal scans the anti-counterfeiting label, the first binary code is parsed to obtain the product information, and the second binary code is parsed to obtain the dynamic anti-counterfeiting information. The anti-counterfeiting system features a simple and easy-to-use algorithm, so that the purpose of making counterfeiting difficult can be effectively and practically achieved. Moreover, a user only needs to carry out scanning by means of a mobile phone, and does not need to concern about interaction between a chip on the background and the cloud server, so that the system is simply and easy to use.

Description

Anti-counterfeiting system based on big data

Technical field

The invention relates to an anti-counterfeiting technology, in particular to an anti-counterfeiting system based on big data.

Background technique

At present, with the rapid development of society and economy, people ’s living standards have greatly improved, and the variety of goods has become more and more diverse, and a large number of counterfeit and inferior goods have been produced that are counterfeit and forged brand-name products. This was born.

Anti-counterfeiting technology refers to the measures taken to achieve the purpose of anti-counterfeiting. Anti-counterfeiting technology can accurately identify the authenticity within a certain range, and it is not easy to be copied and copied. Simply put, it is the technology to prevent counterfeiting and counterfeiting. A preventive technical measure adopted to protect corporate brand, market, and consumers' legitimate rights and interests. There are many types of anti-counterfeiting technology, including printing anti-counterfeiting technology, chemical material anti-counterfeiting technology, physical anti-counterfeiting technology, digital information anti-counterfeiting technology, structure and packaging anti-counterfeiting technology, human body and biological characteristics anti-counterfeiting technology, etc. Anti-counterfeiting technology is widely used in the production of anti-counterfeiting marks and anti-counterfeiting printed packaging.

However, although there are many types of anti-counterfeiting technology, and the production process is cumbersome and the cost is high, there are still illegal manufacturers under the temptation of high profits to use fake anti-counterfeiting marks or recycle genuine packaging to make fake and shoddy products, which is difficult for consumers to identify and query. . Counterfeit and shoddy products will not only cause huge economic losses to regular manufacturers, but also affect their brand reputation and greatly reduce their credibility. In addition, counterfeit and shoddy products will also cause economic losses to consumers, and even worse, Harm to physical health and personal safety.

Not only that, with the rapid promotion of cashless payment and QR code payment, there have been many cases of fraudulent payment after the QR code has been copied, and the issue of anti-copying of QR codes has received increasing attention.

Therefore, how to provide a practical and effective anti-counterfeiting system that is not easy to imitate and simple to use is a technical problem that the prior art urgently needs to solve.

Summary of the invention

A brief overview of embodiments of the invention is given below in order to provide a basic understanding of certain aspects of the invention. It should be understood that the following summary is not an exhaustive overview of the invention. It is not intended to identify key or important parts of the invention, nor is it intended to limit the scope of the invention. Its purpose is merely to present some concepts in a simplified form as a prelude to the more detailed description that is discussed later.

According to an aspect of the present application, a big data-based anti-counterfeiting system is provided, including an anti-counterfeiting label attached to a product, a mobile terminal for scanning the anti-counterfeiting label, and a cloud server communicating with the mobile terminal;

The anti-counterfeiting label is implemented by a two-dimensional code. The two-dimensional code is provided with a first binary code for identifying product information and a second binary code for identifying dynamic anti-counterfeiting information. The mobile terminal scans the anti-counterfeiting After labeling, the first binary code is parsed to obtain product information, and the second binary code is parsed to obtain dynamic anti-counterfeiting information.

Further, the mobile terminal parses the second binary code to obtain the anti-counterfeiting information. Specifically, the mobile terminal parses the second binary code to establish a communication connection with the cloud server; the mobile terminal parses the second binary code to obtain a preset link URL, and the link URL is connected to the cloud server. And interact with it to get the number and time of scanning of the QR code. This solution is very suitable for one-time anti-counterfeiting authentication two-dimensional code occasions. Specifically, it is used for one-time anti-counterfeiting authentication two-dimensional code. When the user scans the two-dimensional code for the first time and finds that it has been scanned, it can be confirmed that the product labeled with the two-dimensional code is not genuine.

For better security, prevent the original QR code from being copied and pasted on counterfeit products. As a feasible solution, the QR code is also provided with a touchable area for identifying static anti-counterfeiting information. The touchable area The bumps, pits, or bumps are staggered to form touchable static anti-counterfeiting information. When the two-dimensional code is copied or copied by photo or other copying methods, it is impossible to copy the touchable area identifying the static anti-counterfeiting information, so the anti-copying function is very well implemented. Therefore, the solution is very good It further guarantees the anti-copy and anti-counterfeiting function of the two-dimensional code, and the user can identify genuine or imitation products by touching the touchable area of the two-dimensional code.

Further, in order to prevent that in some cases, the two-dimensional code of the counterfeit is also provided with a "touchable area" (a counterfeit touchable area), the static anti-counterfeit information of the touchable area is represented by a third binary code, That is, when the user scans a genuine two-dimensional code, three information will be scanned, the product information of the first binary code, the dynamic security information of the second binary code, and the static security of the third binary code. information. And because the order of the touchable area cannot be imitated, the two-dimensional code that imitates the "touchable area" has only two pieces of information, and the static anti-counterfeit information of the third binary code cannot be obtained by copying.

In order to better prevent counterfeiting, prevent the original two-dimensional code from being copied and pasted on counterfeit products. As another feasible solution, the anti-counterfeiting system also includes a near field communication chip provided on the product. In the information communication module, the mobile terminal parses the second binary code to obtain a preset link URL. The link URL is connected to the information communication module to obtain parameters (preset in the near field communication chip), and then connected to the cloud server and interacts with it. The cloud server will only give genuine feedback when it obtains this parameter, otherwise it will give suspicious feedback about the product, and also get the number and time of scanning of the QR code. The near field communication chip can be concealed on the product or the product packaging. In addition, this solution can also be implemented by superimposing the above solution.

The near field communication chip may be implemented by an RFID chip, an NFC chip or an NB-IOT chip. If the near field communication chip is an NFC chip, the internal information of the NFC chip can be preset and can be read without being powered on. The user interacts with the NFC through a mobile terminal (NFC-enabled mobile terminal).

Further, in order to further strengthen the interaction between the two-dimensional code and the near field communication chip, the near field communication chip is further provided with an information update module connected to the information communication module; when the mobile terminal parses the second binary code, a preset is obtained Link URL, the link URL is connected to the information communication module to obtain parameters, and then connected to and interacts with the cloud server, the cloud server sends its feedback results (including the number and time of scanning of the QR code) and operation instructions back to mobile Terminal, the mobile terminal sends an operation instruction to the near field communication chip, and the information update module modifies built-in parameters. When the mobile terminal authenticates for the second time (ie, the communication process between the mobile terminal and the near field communication chip), the modified parameters of the near field communication chip can be obtained.

However, according to the present invention, not only the algorithm is simple and easy to use, but also it is practical and effective and difficult to imitate. At the same time, users only need to scan with a mobile phone, and they don't need to pay attention to the interaction of the back-end chip and cloud server, which is very easy to use.

In addition, although the prior art also uses a near-field communication chip to implement anti-counterfeiting solutions, the prevention and control of the near-field communication chip is not difficult. As long as the function is obtained, those skilled in the art can easily crack and prevent it. In order to solve the problem that the near field communication chip is easy to be counterfeited when used alone in this case, the above solution of this application is to associate the two-dimensional code with the near field communication chip one by one. When the cloud server receives the two-dimensional code link at the same time, And the parameters of the near field communication chip can get correct feedback, which can achieve unique anti-counterfeiting.

BRIEF DESCRIPTION OF THE DRAWINGS

1 is a schematic diagram of an anti-counterfeiting system according to a specific embodiment of the present invention;

FIG. 2 is a schematic diagram of a two-dimensional code implemented by QR Code according to the present invention.

detailed description

Embodiments of the present invention will be described below with reference to the drawings. Elements and features described in one drawing or an embodiment of the present invention may be combined with elements and features shown in one or more other drawings or embodiments. It should be noted that, for the purpose of clarity, representations and descriptions of components and processes not related to the present invention and known to those of ordinary skill in the art are omitted in the drawings and the description.

In the description of the present invention, it should be understood that the terms “first”, “second”, and “third” are used for descriptive purposes only, and cannot be understood to indicate or imply relative importance.

In the description of the present invention, it should be noted that the terms "installation", "connected", and "connected" should be understood in a broad sense unless explicitly stated and limited otherwise. For example, they may be fixed connections or removable. Connection, or integral connection; it can be mechanical or electrical connection; it can be directly connected, or it can be indirectly connected through an intermediate medium, or it can be the internal communication of two elements. For those of ordinary skill in the art, the specific meanings of the above terms in the present invention can be understood on a case-by-case basis.

As a specific example, referring to FIG. 1, a big data-based anti-counterfeiting system of the present invention includes an anti-counterfeiting label attached to a product package 100 and an NFC chip 120, a mobile terminal for scanning the anti-counterfeiting label, and communication with the mobile terminal. Cloud server. Of which NFC chip 120

In this embodiment, referring to FIG. 2, the anti-counterfeiting label is implemented by a two-dimensional code 110, and the two-dimensional code 110 is provided with a flat area 111 and a touchable area 112. The flat area 111 has a first binary code for identifying product information and a second binary code for identifying dynamic anti-counterfeiting information. A touchable area 112 is provided with a third two-dimensional code for identifying static anti-counterfeiting information. After the mobile terminal scans the anti-counterfeiting label, it parses the first binary code to obtain product information, parses the second binary code to obtain dynamic anti-counterfeiting information, and parses the third two-dimensional code to obtain static anti-counterfeiting information.

The mobile terminal parses the second binary code to obtain anti-counterfeit information. Specifically, the mobile terminal parses the second binary code to establish a communication connection with the cloud server; the mobile terminal parses the second binary code to obtain a preset link URL, and the link URL is connected to the cloud server and Interact with it to obtain the number and time of scanning of the QR code. Of course, it can also be preset other dynamic information, such as the link URL preset to scan the unscanned colors, the scanned colors, and the mobile terminal scans the two. After the dimension code, it is easy to judge whether it has been scanned from the color. This solution is very suitable for one-time anti-counterfeiting authentication two-dimensional code occasions. Specifically, it is used for one-time anti-counterfeiting authentication two-dimensional code. When the user scans the two-dimensional code for the first time and finds that it has been scanned, it can be confirmed that the product labeled with the two-dimensional code is not genuine.

For better anti-counterfeiting, prevent the original two-dimensional code from being copied and pasted on counterfeit products. The two-dimensional code is provided with a touchable area for identifying static anti-counterfeiting information. The touchable area adopts bumps or dents or bumps. Staggered to form touchable static anti-counterfeiting information. When the two-dimensional code is copied or copied by photo or other copying methods, it is impossible to copy the touchable area identifying the static anti-counterfeiting information, so the anti-copying function is very well implemented. Therefore, the solution is very good It further guarantees the anti-copy and anti-counterfeiting function of the two-dimensional code, and the user can identify genuine or imitation products by touching the touchable area of the two-dimensional code.

In order to prevent the two-dimensional code of the counterfeit from being set to a "touchable area" (a faked touchable area) in some cases, the static anti-counterfeiting information of the touchable area is implemented with a third binary code, that is, when the user scans When a genuine two-dimensional code is scanned, three pieces of information will be scanned, the product information of the first binary code, the dynamic security information of the second binary code, and the static security information of the third binary code. And because the order of the touchable area cannot be imitated, the two-dimensional code that imitates the "touchable area" has only two pieces of information, and the static anti-counterfeit information of the third binary code cannot be obtained by copying.

In order to better prevent counterfeiting and prevent the original two-dimensional code from being copied and pasted on counterfeit products, the anti-counterfeiting system of the present invention further includes an NFC chip provided on the product. The NFC chip is provided with an information communication module and is connected to the information communication module. Information update module, the mobile terminal parses the second binary code to obtain a preset link URL, which is connected to the information communication module to obtain parameters (preset in the NFC chip), and then connected to the cloud server and interacts with it, The cloud server will only give genuine feedback when it obtains this parameter, otherwise it will give suspicious feedback about the product, and also get the number and time of scanning of the QR code. The NFC chip can be concealed on the product or product packaging. In addition, this solution can also be implemented by superimposing the above solution.

In addition, the information update module is used to further strengthen the interaction between the two-dimensional code and the NFC chip; when the mobile terminal parses the second binary code to obtain a preset link URL, the link URL is connected to the information communication module to obtain parameters, and then connected to After the cloud server interacts with it, the cloud server sends its feedback results (including the number and time of scanning of the QR code) and operation instructions to the mobile terminal. The mobile terminal sends the operation instructions to the NFC chip, and the information update module modifies the built-in parameters . When the mobile terminal authenticates for the second time (that is, the communication process between the mobile terminal and the NFC chip), the modified parameters of the NFC chip can be obtained.

Among them, the internal information of the NFC chip can be preset and can be read without being powered on, and the user interacts with the NFC chip through a mobile terminal (NFC-enabled mobile terminal). In addition, other near field communication chips (RFID chips, NB-IOT chips, etc.) can be used instead of NFC chips.

The above-mentioned two-dimensional code is a high-resolution two-dimensional code. For example, the resolution of the existing higher-resolution two-dimensional code is 600 dpi. The resolution of the two-dimensional code of the present invention is at least 50 times the resolution. That is, 3 * 10 ⁴ dpi. At this time, the two-dimensional code has a very large data capacity, so the high-resolution two-dimensional code cannot obtain the entire data after being copied at a low magnification, thereby effectively preventing copying. In specific use, the user can set interference information in the front and back of the two-dimensional code, and the middle is the effective information. When the mobile terminal scans, the middle effective information can be obtained through a preset algorithm, and then the next operation is performed. After the QR code is copied, because it can only obtain part of the information, it cannot be identified as a genuine label.

Among them, in order to solve the problem that the NFC chip is easy to be counterfeited when it is used alone, the above solution of the present application is to associate the two-dimensional code with the NFC chip one by one, which can achieve unique anti-counterfeiting.

In addition, the anti-counterfeit label can also be implemented by a three-dimensional code, that is, the two-dimensional code is replaced by a three-dimensional code. The three-dimensional code is provided with a first binary code for identifying product information and a second binary code for identifying dynamic anti-counterfeiting information (further including a third binary code for identifying static anti-counterfeiting information). The mobile terminal After scanning the anti-counterfeit label, the first binary code is parsed to obtain product information, and the second binary code is parsed to obtain dynamic anti-counterfeit information (if there is a third binary code, static anti-counterfeit information can be parsed).

Through the above-mentioned solution, the present invention can fully realize the three skill requirements of anti-carrying, anti-aggression, and anti-imitation, and has very good practicability.

It should be emphasized that the term "including / comprising" as used herein refers to the presence of a feature, element, step or component, but does not exclude the presence or addition of one or more other features, elements, steps or components.

In addition, the method of the present invention is not limited to being performed in the chronological order described in the specification, but may also be performed in other chronological order, in parallel, or independently. Therefore, the execution order of the methods described in this specification does not limit the technical scope of the present invention.

Although the present invention has been disclosed above by describing specific embodiments of the present invention, it should be understood that all the embodiments and examples described above are exemplary and not restrictive. Those skilled in the art may design various modifications, improvements, or equivalents to the present invention within the spirit and scope of the appended claims. These modifications, improvements or equivalents should also be considered to be included in the protection scope of the present invention.

Claims

An anti-counterfeiting system based on big data, which is characterized by comprising an anti-counterfeiting label attached to a product, a mobile terminal for scanning the anti-counterfeiting label, and a cloud server communicating with the mobile terminal;

The anti-counterfeiting label is implemented by a two-dimensional code. The two-dimensional code is provided with a first binary code for identifying product information and a second binary code for identifying dynamic anti-counterfeiting information. The mobile terminal scans the anti-counterfeiting After labeling, the first binary code is parsed to obtain product information, and the second binary code is parsed to obtain dynamic anti-counterfeiting information.
The anti-counterfeiting system based on big data according to claim 1, wherein the mobile terminal parses the second binary code to obtain the anti-counterfeiting information is:

The mobile terminal establishes a communication connection with the cloud server; the mobile terminal parses the second binary code to obtain a preset link URL, and the link URL is connected to and interacts with the cloud server to obtain the number and time of scanning of the two-dimensional code.
The anti-counterfeiting system based on big data according to claim 1, characterized in that: the two-dimensional code is further provided with a touchable area for identifying static anti-counterfeiting information, and the touchable area adopts a convex point, a concave point, or a concave-convex point. Staggered to form touchable static anti-counterfeiting information.
The anti-counterfeiting system based on big data according to claim 3, wherein the static anti-counterfeiting information of the touchable area is represented by a third binary code.
The anti-counterfeiting system based on big data according to any one of claims 1-4, characterized in that the anti-counterfeiting system further comprises a near field communication chip provided on the product, an information communication module is provided on the near field communication chip, and the mobile terminal Parse the second binary code to obtain a preset link URL. The link URL is connected to the information communication module to obtain parameters, and then connected to the cloud server and interacted with it to obtain the number and time of scanning the two-dimensional code.
The anti-counterfeiting system based on big data according to claim 5, characterized in that the near field communication chip is implemented by using an RFID chip, an NFC chip or an NB-IOT chip.
The anti-counterfeiting system based on big data according to claim 5, characterized in that: the near field communication chip is further provided with an information update module connected to an information communication module;

When the mobile terminal parses the second binary code to obtain a preset link URL, the link URL is connected to the information communication module to obtain parameters, and then connected to and interacts with the cloud server, the cloud server sends its feedback result and operation instructions back A mobile terminal, the mobile terminal sends an operation instruction to the near field communication chip, and the information update module modifies a parameter built in the near field communication chip.
The anti-counterfeiting system based on big data according to claim 1, wherein the two-dimensional code is a high-resolution two-dimensional code with a resolution of at least greater than 3 * 104 dpi.
The big data-based anti-counterfeiting system according to claim 1, wherein the anti-counterfeiting label is implemented by a three-dimensional code, and the first binary code for identifying product information is provided on the three-dimensional code and for identifying dynamic anti-counterfeiting The second binary code of the information, after the mobile terminal scans the anti-counterfeit tag, parses the first binary code to obtain product information, and parses the second binary code to obtain dynamic anti-counterfeit information.
The anti-counterfeiting system based on big data according to claim 9, wherein a third binary code for identifying static anti-counterfeiting information is further provided on the three-dimensional code.