CN105373943A - Anti-counterfeit and marketing method for bestowing two-dimensional codes on inner sides of products - Google Patents
Anti-counterfeit and marketing method for bestowing two-dimensional codes on inner sides of products Download PDFInfo
- Publication number
- CN105373943A CN105373943A CN201510977932.6A CN201510977932A CN105373943A CN 105373943 A CN105373943 A CN 105373943A CN 201510977932 A CN201510977932 A CN 201510977932A CN 105373943 A CN105373943 A CN 105373943A
- Authority
- CN
- China
- Prior art keywords
- product
- quick response
- response code
- mobile terminal
- false proof
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0234—Rebates after completed purchase
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
- G06K7/00—Methods or arrangements for sensing record carriers, e.g. for reading patterns
- G06K7/10—Methods or arrangements for sensing record carriers, e.g. for reading patterns by electromagnetic radiation, e.g. optical sensing; by corpuscular radiation
- G06K7/14—Methods or arrangements for sensing record carriers, e.g. for reading patterns by electromagnetic radiation, e.g. optical sensing; by corpuscular radiation using light without selection of wavelength, e.g. sensing reflected white light
- G06K7/1404—Methods for optical code recognition
- G06K7/1408—Methods for optical code recognition the method being specifically adapted for the type of code
- G06K7/1417—2D bar codes
Abstract
The invention discloses an anti-counterfeit and marketing method for bestowing two-dimensional codes on inner sides of products. The method comprises the following steps: bestowing two-dimensional codes on specific regions of products, recording information of the two-dimensional code of each product, transmitting and storing the two-dimensional code information into a server data center, querying the two-dimensional codes at the inner-side specific regions of the products through a mobile terminal, receiving system unique codes, sent by the mobile terminal, of the products by the server data center, returning checking frequency information to the mobile terminal, and displaying a query result on the mobile terminal. The two-dimensional codes are on the inner sides of the products, and, before packages of the products are damaged, the two-dimensional codes are invisible, so the defect of separating implementation of an anti-counterfeit technology and a marketing technology, the defect of the poor marketing effect and other defects are prevented, and a safe and effective anti-counterfeit and marketing means having the advantages of simple and convenient implementation, low operation cost and simple consumer querying is provided for an enterprise.
Description
Technical field
The present invention relates to product false proof and marketing method field, especially a kind of the false proof of Quick Response Code and marketing method and production technology thereof composed inside product.
Background technology
Two-dimensional bar code/Quick Response Code (2-dimensionalbarcode) is the chequered with black and white graphic recording data symbol information distributed in plane (on two-dimensional directional) according to certain rules with certain specific geometric figure; Coding utilizes the concept of " 0 ", " 1 " bit stream forming computer-internal logical foundations dexterously, the geometrical body using several corresponding with scale-of-two, to represent word numerical information, is processed to realize information by image input device or photoelectric scanning device automatically identifying and reading: it has some general character of barcode technology automatically: often kind of code system has its specific character set; Each character occupies certain width; There is certain verifying function etc.Also there is the information automatic identification function to different rows and processing graphics rotation change point simultaneously.Along with constantly improving of China market economy and developing rapidly of infotech, the domestic demand to this new technology of Quick Response Code grows with each passing day.
Two-dimension code anti-counterfeit mode popular at present comprises laser anti-counterfeit, label anti-counterfeit etc., and no matter be applied to false proof or marketing, Quick Response Code is all directly presented on the outside of the packing of product, even if consumer buys product not, also the Quick Response Code information such as check whether product gets the winning number in a bond can first be scanned, and be easily tampered or cover, be produce a desired effect marketing or false proof being all difficult to.
Summary of the invention
In order to overcome defect of the prior art, providing a kind of inside product, composing the false proof of Quick Response Code and marketing method and production technology thereof.
The present invention is realized by following proposal:
Inside product, compose the false proof of Quick Response Code and a marketing method, comprise the following steps:
The first step, inside product, Quick Response Code is composed in specific region;
Second step, records the information of the Quick Response Code of every part product, and 2 D code information transmission is stored to server data center;
3rd step, by the Quick Response Code of specific region inside mobile terminal enquiry product, mobile terminal is by resolving the server data centre address in Quick Response Code, and the server data center to correspondence sends the system unique encodings of product;
4th step, server data center accepts the system unique encodings of the described product that described mobile terminal sends, the input interface of described system unique encodings is provided by webpage mode, and retrieve product record as condition, relevant information is returned to described mobile terminal, the number of inspections of register system unique encodings simultaneously, and number of inspections information is returned to described mobile terminal;
5th step, Query Result shows on mobile terminals.
In a first step, inside described product, specific region refers to that consumer carries out product consumption to need to destroy the inner side of packing of product specific region.
Inside described product specific region comprise inside bottle cap, inside tear-off tin pull ring and tongue piece, carton, inside packaging bag.
In a first step, the system unique encodings of server address and product is comprised in described Quick Response Code.
In the 5th step, described Query Result comprises inquiry times, prize information.
In a first step, described Quick Response Code can compose specific region inside product by the mode of laser, coding or printing.
Beneficial effect of the present invention is:
1. a kind of false proof marketing system composed the false proof of Quick Response Code and be combined with mobile terminal enquiry by composing Quick Response Code inside product with marketing method inside product of the present invention, Quick Response Code is inside product, before the packaging destroying described product, Quick Response Code is invisible, present invention, avoiding anti-counterfeiting technology and be separated shortcomings such as implementing, marketing effectiveness is poor with grass roots marketing techniques, for enterprise provides, a kind of enforcement is simple and convenient, operating cost is cheap, simple, the safe and effective false proof marketing methods of consumer query;
2. a kind of method for anti-counterfeit composing the false proof of Quick Response Code and marketing method employing inside product of the present invention is system verification method, does not adopt special material, can not be ineffective because of the breakthrough of a certain technology;
3. a kind of the false proof of Quick Response Code and marketing method composed inside product of the present invention directly composes Quick Response Code on product, cost is lower than the label made otherwise, the desire to purchase that can stimulate consumer, the method does not require that special software installed by consumer's mobile phone, and consumer is very easy to use;
4. a kind of the false proof of Quick Response Code and marketing method composed inside product of the present invention utilizes the mobile terminals such as smart mobile phone as the means of examination, query facility is general and have ease for use, mobile phone application has good extensibility, and what can attract more consumer active carries out Antiforge inquiry; The method utilizes the relative position of Quick Response Code simultaneously, can ensure the rights and interests of actual customer.
Embodiment
Below the preferred embodiment of the invention is further illustrated:
Inside product, compose the false proof of Quick Response Code and a marketing method, comprise the following steps:
The first step, inside product, Quick Response Code is composed in specific region;
Second step, records the information of the Quick Response Code of every part product, and 2 D code information transmission is stored to server data center;
3rd step, by the Quick Response Code of specific region inside mobile terminal enquiry product, mobile terminal is by resolving the server data centre address in Quick Response Code, and the server data center to correspondence sends the system unique encodings of product;
4th step, server data center accepts the system unique encodings of the described product that described mobile terminal sends, the input interface of described system unique encodings is provided by webpage mode, and retrieve product record as condition, relevant information is returned to described mobile terminal, the number of inspections of register system unique encodings simultaneously, and number of inspections information is returned to described mobile terminal;
5th step, Query Result shows on mobile terminals.
In a first step, inside described product, specific region refers to that consumer carries out product consumption to need to destroy the inner side of packing of product specific region.
Inside described product specific region comprise inside bottle cap, inside tear-off tin pull ring and tongue piece, carton, inside packaging bag.The present invention is a kind of composes the false proof of Quick Response Code and marketing method directly composes Quick Response Code on product inside product, cost is lower than the label made otherwise, the desire to purchase that can stimulate consumer, the method does not require that special software installed by consumer's mobile phone, and consumer is very easy to use.
In a first step, the system unique encodings of server address and product is comprised in described Quick Response Code.
In the 5th step, described Query Result comprises inquiry times, prize information.The present invention is a kind of composes the false proof of Quick Response Code and marketing method utilizes the mobile terminals such as smart mobile phone as the means of examination inside product, query facility is general and have ease for use, mobile phone application has good extensibility, and what can attract more consumer active carries out Antiforge inquiry; The method utilizes the relative position of Quick Response Code simultaneously, can ensure the rights and interests of actual customer.
In a first step, described Quick Response Code can compose specific region inside product by the mode of laser, coding or printing.A kind of method for anti-counterfeit composing the false proof of Quick Response Code and marketing method employing inside product of the present invention is system verification method, does not adopt special material, can not be ineffective because of the breakthrough of a certain technology.
In the present embodiment, the present invention composes Quick Response Code and completes at packaging manufacturer place inside product.
The encoding scheme of said system Quick Response Code is illustrated as follows, is made up of works code, product line, product, time, serial code, random code and check code.Resolution ratio of camera head in view of some mobile phone terminal is not very high, therefore the pattern requirement of Quick Response Code can not be too complicated, that is code length can not be oversize, so native system adopts variable-length encoding scheme, enterprise can according to the feature of self packaging, adjust according to the printable area size of Quick Response Code, Quick Response Code forms: server address+system unique encodings
Quick Response Code is except check code is for fixing except 4, and other figure place can according to enterprise self feelings, as conditional definitions such as output, other marks.
Example:
Be encoded to 22 bit digital, be divided into 4 sections to be respectively the time (10), random code (2), produce line (3), product (3), check code (4), concrete component content:
Year (2)+day (2 the)+moon (2)+time (2)+point (2)+random code (2)+product line (3)+product (3)+check code (4).
If Quick Response Code content is 1412021358911237896091---123 products that during 2 days 13 Dec in 2011,58 points of No. 789 production lines are produced, middle " 89 " are sequence code unduplicated in the set time, and last " 6091 " are four bit check codes.
Product code is for distinguishing the type of product; Produce line code for distinguishing the product line numbering of production; Sequence code is for defining the production sequence number of like product; Check code is for verifying the cryptographic algorithm of coding itself.By above coded system, be each product dispensation one unique, the coding that can encrypt, also provide great dirigibility simultaneously.
System can by few to output for short coding assignment, the enterprise that the packing of product is small, and longer coding assignment is high to output, packs larger enterprise, thus the false proof marketing system of the unification providing adaptability extremely strong.
This Quick Response Code belongs to disposable inquiry code simultaneously, inquires about once and just represents that these article have confirmed consumption.If inquiry repeatedly, this product of reminding user is carried out revene lookup by system, there is counterfeit possibility.
A kind of false proof marketing system composed the false proof of Quick Response Code and be combined with mobile terminal enquiry by composing Quick Response Code inside product with marketing method inside product of the present invention, Quick Response Code is inside product, before the packaging destroying described product, Quick Response Code is invisible, present invention, avoiding anti-counterfeiting technology and be separated shortcomings such as implementing, marketing effectiveness is poor with grass roots marketing techniques, for enterprise provides, a kind of enforcement is simple and convenient, operating cost is cheap, simple, the safe and effective false proof marketing methods of consumer query.
Although done comparatively detailed elaboration to technical scheme of the present invention and enumerated; be to be understood that; to those skilled in the art; amendment is made to above-described embodiment or adopts equivalent replacement scheme; this is apparent to those skilled in the art; these modifications or improvements without departing from theon the basis of the spirit of the present invention, all belong to the scope of protection of present invention.
Claims (6)
1. inside product, compose the false proof of Quick Response Code and a marketing method, it is characterized in that, comprise the following steps:
The first step, inside product, Quick Response Code is composed in specific region;
Second step, records the information of the Quick Response Code of every part product, and 2 D code information transmission is stored to server data center;
3rd step, by the Quick Response Code of specific region inside mobile terminal enquiry product, mobile terminal is by resolving the server data centre address in Quick Response Code, and the server data center to correspondence sends the system unique encodings of product;
4th step, server data center accepts the system unique encodings of the described product that described mobile terminal sends, the input interface of described system unique encodings is provided by webpage mode, and retrieve product record as condition, relevant information is returned to described mobile terminal, the number of inspections of register system unique encodings simultaneously, and number of inspections information is returned to described mobile terminal;
5th step, Query Result shows on mobile terminals.
2. according to claim 1ly a kind ofly inside product, compose the false proof of Quick Response Code and marketing method, it is characterized in that: in a first step, inside described product, specific region refers to that consumer carries out the inner side that product consumption needs to destroy packing of product specific region.
3. according to claim 2ly a kind ofly inside product, compose the false proof of Quick Response Code and marketing method, it is characterized in that: inside described product specific region comprise inside bottle cap, inside tear-off tin pull ring and tongue piece, carton, inside packaging bag.
4. according to claim 1ly a kind ofly inside product, compose the false proof of Quick Response Code and marketing method, it is characterized in that: in a first step, in described Quick Response Code, comprise the system unique encodings of server address and product.
5. according to claim 1ly a kind ofly inside product, compose the false proof of Quick Response Code and marketing method, it is characterized in that: in the 5th step, described Query Result comprises inquiry times, prize information.
6. according to claim 1ly a kind ofly inside product, compose the false proof of Quick Response Code and marketing method, it is characterized in that: in a first step, described Quick Response Code can compose specific region inside product by the mode of laser, coding or printing.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510977932.6A CN105373943A (en) | 2015-12-23 | 2015-12-23 | Anti-counterfeit and marketing method for bestowing two-dimensional codes on inner sides of products |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510977932.6A CN105373943A (en) | 2015-12-23 | 2015-12-23 | Anti-counterfeit and marketing method for bestowing two-dimensional codes on inner sides of products |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN105373943A true CN105373943A (en) | 2016-03-02 |
Family
ID=55376120
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201510977932.6A Pending CN105373943A (en) | 2015-12-23 | 2015-12-23 | Anti-counterfeit and marketing method for bestowing two-dimensional codes on inner sides of products |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN105373943A (en) |
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106156687A (en) * | 2016-07-29 | 2016-11-23 | 纷美(北京)贸易有限公司 | Processing method, processing terminal, server and the processing system of double spray printing codes |
| CN106275720A (en) * | 2016-07-28 | 2017-01-04 | 北京爱创科技股份有限公司 | A kind of tear-off tin pull ring and the endowed technique of tear-off tin pull ring |
| CN107833042A (en) * | 2017-10-20 | 2018-03-23 | 史庆靖 | The beverage bottle cap Quick Response Code identification mode of payment and device opened based on bottle cap |
| WO2020010571A1 (en) * | 2018-07-12 | 2020-01-16 | 深圳齐心集团股份有限公司 | Big data-based anti-counterfeiting system |
Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102708184A (en) * | 2012-05-11 | 2012-10-03 | 贵州卓霖防伪科技有限公司 | Method for inquiring anti-fake two-dimension code of coded lock |
| CN103854185A (en) * | 2012-11-30 | 2014-06-11 | 上海透云物联网科技有限公司 | QR code, anti-counterfeiting code, RFID tag and mobile application combined anti-counterfeiting system |
| CN104392260A (en) * | 2014-12-17 | 2015-03-04 | 肖学静 | Two-dimensional code anti-counterfeiting method based on additional information |
| CN105117936A (en) * | 2015-08-11 | 2015-12-02 | 深圳市慧易网络科技有限公司 | Cargo management system based on large data of product and two-dimension code and management method |
-
2015
- 2015-12-23 CN CN201510977932.6A patent/CN105373943A/en active Pending
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102708184A (en) * | 2012-05-11 | 2012-10-03 | 贵州卓霖防伪科技有限公司 | Method for inquiring anti-fake two-dimension code of coded lock |
| CN103854185A (en) * | 2012-11-30 | 2014-06-11 | 上海透云物联网科技有限公司 | QR code, anti-counterfeiting code, RFID tag and mobile application combined anti-counterfeiting system |
| CN104392260A (en) * | 2014-12-17 | 2015-03-04 | 肖学静 | Two-dimensional code anti-counterfeiting method based on additional information |
| CN105117936A (en) * | 2015-08-11 | 2015-12-02 | 深圳市慧易网络科技有限公司 | Cargo management system based on large data of product and two-dimension code and management method |
Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106275720A (en) * | 2016-07-28 | 2017-01-04 | 北京爱创科技股份有限公司 | A kind of tear-off tin pull ring and the endowed technique of tear-off tin pull ring |
| CN106156687A (en) * | 2016-07-29 | 2016-11-23 | 纷美(北京)贸易有限公司 | Processing method, processing terminal, server and the processing system of double spray printing codes |
| CN106156687B (en) * | 2016-07-29 | 2022-12-13 | 纷美(北京)贸易有限公司 | Processing method, processing terminal, server and processing system for double jet printing codes |
| CN107833042A (en) * | 2017-10-20 | 2018-03-23 | 史庆靖 | The beverage bottle cap Quick Response Code identification mode of payment and device opened based on bottle cap |
| WO2020010571A1 (en) * | 2018-07-12 | 2020-01-16 | 深圳齐心集团股份有限公司 | Big data-based anti-counterfeiting system |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN107506816B (en) | Two-dimensional code label, commodity anti-counterfeiting code label and commodity anti-counterfeiting analysis method | |
| Norman et al. | The users perceptions and opportunities in Malaysia in introducing RFID system for Halal food tracking | |
| CN105373943A (en) | Anti-counterfeit and marketing method for bestowing two-dimensional codes on inner sides of products | |
| CN103646331B (en) | Wine anti-counterfeit source tracing method based on enciphered bar code mark | |
| CN102663592A (en) | Two-dimensional code-based object identity dual-code identification method | |
| CN102708391B (en) | A kind of antifalsification label based on fractal graph and anti-counterfeit authentication method | |
| CN103854185A (en) | QR code, anti-counterfeiting code, RFID tag and mobile application combined anti-counterfeiting system | |
| CN103390187A (en) | Packaging box on basis of two-dimensional codes and having verification function and achieving method thereof | |
| CN103500413A (en) | Commodity information definition label, system and consumption information authentication method | |
| CN103544517A (en) | Agricultural product traceability anti-fake system and two-dimension code label used for same | |
| US20090123780A1 (en) | Method Of Providing A Packaging Laminate With An Identification Code, Method Of Identifying A Package, And Package With Identification Code | |
| CN105956867A (en) | Anti-fake method by associating color codes of commodity and anti-fake system of anti-fake method | |
| WO2020102613A1 (en) | Brand-identifiable and cloud-enabled packaging material | |
| CN104616041A (en) | Commodity identification code, commodity identification and commodity production process | |
| US11373193B2 (en) | Anti-diversion, anti-counterfeiting product packaging | |
| CN102663590A (en) | System and method of commodity anti-counterfeiting authentication based on restriction of authentication frequency | |
| CN203422756U (en) | Meat composite anti-fake tag based on RFID and two-dimension code | |
| CN106296225A (en) | The merchandise news traceability system of a kind of optically-based anti-fake material and retroactive method thereof | |
| CN108537562A (en) | Bind the bar code anti-counterfeit method and system in commodity ownership transfer path | |
| CN111951026A (en) | Commodity anti-counterfeiting verification method, device, equipment and system based on two-dimensional code | |
| CN105205676A (en) | Label composed of two-dimension code and variable information, source tracing method and source tracing system | |
| CN107454967A (en) | Transferred product management | |
| CN110570204A (en) | anti-fake method and system for packed article | |
| CN209720415U (en) | A kind of bottle | |
| WO2017180479A1 (en) | System and method for product authentication and anti-counterfeiting |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C06 | Publication | ||
| PB01 | Publication | ||
| C10 | Entry into substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| RJ01 | Rejection of invention patent application after publication | ||
| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20160302 |