WO2019242343A1 - 营销信息投放平台构建方法及装置 - Google Patents
营销信息投放平台构建方法及装置 Download PDFInfo
- Publication number
- WO2019242343A1 WO2019242343A1 PCT/CN2019/078105 CN2019078105W WO2019242343A1 WO 2019242343 A1 WO2019242343 A1 WO 2019242343A1 CN 2019078105 W CN2019078105 W CN 2019078105W WO 2019242343 A1 WO2019242343 A1 WO 2019242343A1
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- information
- marketing
- festival
- matching
- found
- Prior art date
Links
Images
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
Definitions
- the solutions of the embodiments of this specification belong to the field of computer technology, and in particular, to a method for constructing a marketing information delivery platform, a method for marketing information delivery, a method for accessing marketing information, a device for constructing a marketing information platform, a device for marketing information placement, a device for marketing information access, Marketing information providing system, server, client and electronic equipment.
- the purpose of the embodiments of this specification is to provide a method for constructing a marketing information platform, a method for marketing information distribution, a method for accessing marketing information, a device for constructing a marketing information platform, a device for marketing information placement, a device for marketing information access, a system for providing marketing information, Servers, clients, and electronic devices can provide access information for information service software products, reducing the cost of software development companies.
- Client and electronic equipment are implemented in the following ways:
- a method for constructing a marketing information delivery platform includes: collecting marketing information of a merchant; matching the marketing information with festivals in a pre-established festival event database according to a set matching rule; and obtaining matching information;
- the set matching rule includes a mapping relationship between the festival and product-related information; calculating a degree of association between the marketing information and the festival according to the matching information; and generating a festival based on the degree of association and the marketing information.
- Marketing event is used to trigger output of related information of a product in the marketing information according to the access request information corresponding to the festival.
- a method for placing marketing information in another embodiment of the present specification includes: receiving access request information including user location information and user time information, and from a pre-established festival event database according to the user location information and the user time information Find a festival; trigger a corresponding marketing event according to the found festival, and output information about the products of the merchant that match the found festival; the marketing event is based on the found festival and the collected
- the degree of relevance of the marketing information of the merchant and the marketing information are generated; the degree of relevance is calculated according to the matching information of the found festival and the marketing information; the matching information is obtained by setting the matching rules according to the set matching rules
- the marketing information is obtained by matching the found festival; the set matching rule includes a mapping relationship between the found festival and product related information.
- a marketing information access method includes: sending access request information including user location information and user time information, and receiving marketing delivery information returned according to the access request information; the marketing delivery information It is returned after the marketing event of the festival found in the pre-established festival event database is triggered according to the access request information; the marketing event is based on the found festival and the collected marketing information of the merchant
- the degree of relevance and the marketing information are generated; the degree of relevance is calculated according to the matching information of the found festival and the marketing information; the matching information is the marketing information and the marketing information according to a set matching rule
- the found festivals are obtained by matching; the set matching rule includes a mapping relationship between the found festivals and product-related information; and the marketing information is displayed according to a set display mode.
- a device for constructing a marketing information delivery platform includes: an information collection module for collecting marketing information of a merchant; and an information matching module for: setting the marketing information and a pre-established information according to a set matching rule.
- the festivals in the festival event database are matched to obtain matching information;
- the set matching rule includes a mapping relationship between the festivals and product-related information;
- an association degree generating module is configured to calculate the marketing information according to the matching information Degree of association with the festival;
- an event generation module configured to: generate a marketing event of the festival according to the degree of association and the marketing information; the marketing event is used to according to access request information corresponding to the festival Trigger output of related information of the products in the marketing information.
- the marketing information distribution device in another embodiment of the present specification includes a request receiving module for receiving access request information including user location information and user time information, and from the user location information and the user time information, Finding festivals in a pre-established festival event database; a marketing delivery module, configured to: trigger a corresponding marketing event according to the found festivals, and output related information of products of merchants matching the found festivals; the marketing The event is generated according to the correlation between the found festival and the collected marketing information of the merchant and the marketing information; the correlation is calculated based on the matching information between the found festival and the marketing information
- the matching information is obtained by matching the marketing information with the found festival according to a set matching rule; the set matching rule includes a mapping relationship between the found festival and product-related information.
- the marketing information access device includes an information receiving module configured to send access request information including user location information and user time information, and receive a marketing advertisement returned according to the access request information.
- Information the marketing information is returned after the marketing event of the festival found from a pre-established festival event library is triggered according to the access request information; the marketing event is based on the found festival and The correlation degree of the collected marketing information of the merchant and the marketing information are generated; the correlation degree is calculated according to the matching information of the found festival and the marketing information; the matching information is set according to a set matching rule
- the marketing information is obtained by matching the found festival; the set matching rule includes a mapping relationship between the found festival and product-related information; and an information display module is configured to: The marketing information.
- a marketing information providing system includes a marketing information issuing device including a request receiving module configured to receive access request information including user location information and user time information, and according to the user location information And the user's time information to find festivals from a pre-established festival event database; a marketing delivery module, configured to: trigger a corresponding marketing event according to the found festivals, and output merchandise of a merchant that matches the found festivals Related information; the marketing event is generated according to the correlation between the found festival and the collected marketing information of the merchant and the marketing information; the correlation is based on the found festival and the marketing The matching information of the marketing information is calculated; the matching information is obtained by matching the marketing information with the found festival according to a set matching rule; the set matching rule includes that the found festival is related to a product Information mapping relationship; marketing information access device, including: information receiving module, configured to: Request information, and receiving a request to serve the marketing information returned according to the access information; information display module, configured to: set the display mode in accordance with the display marketing information delivery.
- a server in another embodiment of the present specification includes a processor and a memory for storing processor-executable instructions.
- the processor executes the instructions, the processor implements: collecting marketing information of a merchant; and setting the matching rule according to a set matching rule.
- the marketing information is matched with festivals in a pre-established festival event database to obtain matching information;
- the set matching rule includes a mapping relationship between the festival and product-related information; and the marketing information and the marketing information are calculated according to the matching information.
- the degree of relevance of the festival; the marketing event of the festival is generated according to the degree of relevance and the marketing information; the marketing event is used to trigger the output of the goods in the marketing information according to the access request information corresponding to the festival Related Information.
- a client in another embodiment of the present specification includes a processor and a memory for storing processor-executable instructions.
- the processor executes the instructions, the processor implements: collect marketing information of a merchant; The marketing information is matched with festivals in a pre-established festival event database to obtain matching information; the set matching rule includes a mapping relationship between the festival and product-related information; and the marketing information is calculated based on the matching information.
- the degree of relevance of the festival generating a marketing event of the festival according to the degree of association and the marketing information; the marketing event is used to trigger output of the products in the marketing information according to the access request information corresponding to the festival Related information.
- An electronic device includes a display screen, a processor, and a memory storing a processor-executable instruction.
- the processor executes the instruction, the processor implements: collecting marketing information of a merchant; The marketing information is matched with festivals in a pre-established festival event database to obtain matching information; the set matching rule includes a mapping relationship between the festival and product-related information; and the marketing information and the marketing information are calculated based on the matching information.
- the degree of relevance of the festival generating a marketing event of the festival according to the degree of relevance and the marketing information; the marketing event is used to trigger output of the marketing information according to the access request information corresponding to the festival Information about the product.
- a server in another embodiment of the present specification includes a processor and a memory for storing processor-executable instructions.
- the processor executes the instructions, the processor implements: receiving access request information including user location information and user time information, And search for a festival from a pre-established festival event database according to the user location information and the user time information; trigger a corresponding marketing event according to the found festival, and output the merchandise of the merchant that matches the found festival Related information; the marketing event is generated according to the correlation between the found festival and the collected marketing information of the merchant and the marketing information; the correlation is based on the found festival and the marketing The matching information of the marketing information is calculated; the matching information is obtained by matching the marketing information with the found festival according to a set matching rule; the set matching rule includes that the found festival is related to a product Information mapping.
- a client in another embodiment of the present specification includes a processor and a memory for storing processor-executable instructions.
- the processor executes the instructions, the processor implements: receiving access request information including user location information and user time information. , And find festivals from a pre-established festival event library according to the user location information and the user time information; trigger corresponding marketing events based on the found festivals, and output the merchants that match the found festivals Relevant information of the product; the marketing event is generated according to the correlation between the found festival and the collected marketing information of the merchant and the marketing information; the correlation is based on the found festival and the marketing information
- the matching information of the marketing information is calculated; the matching information is obtained by matching the marketing information with the found festival according to a set matching rule; the set matching rule includes the found festival and product Mapping of related information.
- An electronic device includes a display screen, a processor, and a memory storing processor-executable instructions.
- the processor executes the instructions, the processor implements: receiving an access request including user location information and user time information.
- the marketing event is generated according to the correlation between the found festival and the collected marketing information of the merchant and the marketing information; the correlation is based on the found festival and the The matching information of the marketing information is calculated; the matching information is obtained by matching the marketing information with the found festival according to a set matching rule; the set matching rule includes the found festival and Mapping relationship of product related information.
- a server in another embodiment of the present specification includes a processor and a memory for storing processor-executable instructions.
- the processor executes the instructions, the processor implements: sending access request information including user location information and user time information, And receiving marketing launch information returned according to the access request information; the marketing launch information is returned after a marketing event for a festival found in a pre-established festival event library according to the access request information is triggered;
- the marketing event is generated according to the correlation between the found festival and the collected marketing information of the merchant and the marketing information; the correlation is calculated based on the matching information between the found festival and the marketing information Obtained;
- the matching information is obtained by matching the marketing information with the found festival according to a set matching rule; the set matching rule includes a mapping relationship between the found festival and product related information; according to Set a display mode to display the marketing information.
- a client in another embodiment of the present specification includes a processor and a memory for storing processor-executable instructions.
- the processor executes the instructions, the processor implements: sending access request information including user location information and user time information. And receive marketing information returned according to the access request information; the marketing information is returned after a marketing event for a festival found in a pre-established festival event library according to the access request information is triggered
- the marketing event is generated according to the correlation between the found festival and the collected marketing information of the merchant and the marketing information; the correlation is based on the matching information between the found festival and the marketing information Calculated; the matching information is obtained by matching the marketing information with the found festival according to a set matching rule; the set matching rule includes a mapping relationship between the found festival and product-related information; Displaying the marketing information according to a set display mode.
- An electronic device includes a display screen, a processor, and a memory storing processor-executable instructions.
- the processor executes the instructions, the processor implements: sending an access request including user location information and user time information.
- Information and receive marketing delivery information returned according to the access request information; the marketing delivery information is triggered after a marketing event for a festival found in a pre-established festival event library according to the access request information is triggered Return; the marketing event is generated according to the correlation between the found festival and the collected marketing information of the merchant and the marketing information; the correlation is based on the matching of the found festival with the marketing information
- the information is calculated; the matching information is obtained by matching the marketing information with the found festival according to a set matching rule; the set matching rule includes a mapping relationship between the found festival and related information of the product ; Displaying the marketing information according to a set display mode.
- Method for constructing marketing information release platform, marketing information release method, marketing information access method, marketing information release platform construction device, marketing information release device, marketing information access device, marketing information providing system, server, client And electronic equipment by matching the marketing information of the merchant with the festival, it can output the corresponding product marketing information according to the festival scene, and by calculating the correlation between the merchant's marketing information and the festival, it can be based on the degree of correlation from the marketing of a large number of merchants The information is filtered out for marketing information that more closely matches the festival scene. Therefore, this specification can provide the marketing information required for the festival scene, access to information service software products, and reduce the cost of software development companies.
- FIG. 1 shows an application scenario diagram of the marketing information delivery platform provided in this specification in actual applications.
- FIG. 2 is a schematic flowchart of a method for constructing a marketing information delivery platform according to an embodiment of the present specification.
- FIG. 3 shows an interaction diagram related to a marketing information release platform according to an embodiment of the present specification.
- FIG. 4 is a schematic flowchart of a marketing information placing method according to an embodiment of the present specification.
- FIG. 5 is a schematic flowchart of a marketing information access method according to an embodiment of the present specification.
- FIG. 6 is a schematic structural diagram of a marketing information placing platform constructing device according to an embodiment of the present specification.
- FIG. 7 is a schematic structural diagram of a marketing information placing device according to an embodiment of the present specification.
- FIG. 8 is a schematic structural diagram of a marketing information access device according to an embodiment of the present specification.
- FIG. 9 is a schematic structural diagram of a marketing information providing system according to an embodiment of the present specification.
- FIG. 10 is a schematic structural diagram of a marketing information providing system according to an embodiment of the present specification.
- FIG. 1 shows an application scenario diagram of the marketing information delivery platform provided in this specification in actual applications.
- the marketing information delivery platform 100 crawls the marketing information of many merchants from global merchant websites 200 through the network, matches the marketing information with the festivals in the preset festival list, and can store the matching results in the database 101 in.
- marketing information includes merchant information, product information, discount information, and so on.
- Marketing information can be either inherent information obtained in advance or incremental information obtained in real time.
- the festival list is related to places, dates, and so on.
- the user portrait may include the location where the user is located, the current date, and user preferences.
- the marketing information distribution platform 100 can know the holiday information according to the current date, and according to the holiday information, the related information of the corresponding preferential products can be searched from the database 101, so that the related information of the preferential products can be output to the information service platform 300.
- the marketing information distribution platform 100 is built on a server, for example, a physical host, a cloud server, or the like.
- Global merchant websites 200 are built on servers, personal computers, and the like, such as Amazon, Tmall, Uniqlo and other websites.
- the information service platform 300 may be a software application or a module of a software application, for example, an outbound information service service platform for providing outbound travel users with shopping information, and specifically, for example, an "outbound" module in Alipay software.
- the software application can run on terminal devices, such as personal computers, mobile phones, and tablet computers.
- Any information service platform 300 that does the same type of information service simply needs to access the marketing information delivery platform 100, and can quickly obtain the required information to provide to the user, without the need to develop corresponding software for a certain type of information. Therefore, using the marketing information release platform of this specification can reduce the research and development cost of the information service platform 300 and provide the information service platform 300 with quick access to information.
- the method or device may include more or fewer operation steps or module units .
- the execution order or the module structure of the device is not limited to the execution order or the module structure shown in the embodiment of the present specification or the drawings.
- the method or the module structure shown in the embodiment or the drawings may be executed sequentially or in parallel.
- the embodiment of the present specification provides a method for constructing a marketing information distribution platform, so as to construct a marketing information distribution platform, access information service software products, and provide required information for information service software products.
- FIG. 2 is a schematic flowchart of a method for constructing a marketing information delivery platform according to an embodiment of the present specification. As shown in FIG. 2, the method for constructing the marketing information delivery platform in this embodiment may include:
- Step S110 Collect marketing information of the merchant
- Step S120 Match the marketing information with festivals in a pre-established festival event database according to a set matching rule to obtain matching information;
- the set matching rule includes a mapping relationship between the festival and related information of the product;
- Step S130 Calculate a correlation between the marketing information and the festival according to the matching information
- Step S140 Generate a marketing event of the festival according to the relevance and the marketing information; the marketing event is used to trigger output of related information of the product in the marketing information according to the access request information corresponding to the festival .
- the above marketing information may include product information, merchant information, discount information, and the like.
- the commodity information may include a commodity name, a SKU (commodity code) of the commodity, a characteristic tag of the commodity, and the like.
- the SKU of the product is a unique code for the product, and can be used to identify the category to which the product belongs, such as a use category, a discount category, and so on.
- the characteristic label of the product may be a textual expression corresponding to the category identified by the SKU of the product.
- the characteristic label of the moon cake may be food, Mid-Autumn Festival products, and the like.
- the merchant information may include a merchant name, a merchant address, a merchant phone, and the like.
- the discount information may include discounts, full reduction activities, and the like.
- step S110 for the convenience of referring clearly in the description, this step does not limit the number of merchants.
- one or more merchants can collect their marketing information, and the marketing information of each merchant can be obtained through the above.
- Steps S120 to S140 are processed.
- the merchant can be a merchant worldwide.
- the merchant's marketing information can be collected in many different ways, such as web crawling, background entry, search engine collection, and so on.
- the festival event database may include festival events of multiple festivals, each festival corresponds to a festival event, and each festival event may include information such as a festival name, a festival date, and a festival place.
- the festival event database can be obtained by collecting and organizing festival information around the world in advance.
- the festival event can be used to trigger the above-mentioned marketing event to output the relevant information of the product when the marketing information distribution platform receives relevant information about the festival, such as the festival name, the festival date, and the festival place.
- the set matching rule can be pre-arranged according to the festival and product related information in the festival event database, and the product related information can be a product SKU, a product name, a product feature label, and the like.
- the corresponding relationship between one or some of the marketing information (such as product SKU, product name) and festivals can be obtained, that is, matching information is obtained.
- the festivals are mainly time periods or time points obtained according to a certain time interval rule, and may include local traditional festivals, global festivals, newly formed festivals, festivals designated by an institution, and the like.
- the festival is not only related to time, but also related to place, that is, it can have local characteristics.
- the more the matching information and the more accurate the matching the greater the degree of relevance between the marketing information of the merchant and the festival.
- the matching type information included in the matching information can be set to a high degree of relevance, for example, if the marketing information of the merchant includes a field of "Mid-Autumn Festival Event Products", the marketing information can be Set higher relevance.
- step S140 it may be determined whether to generate a marketing event of the festival according to the marketing information of the merchant based on whether the correlation degree satisfies a set condition.
- the marketing event may contain information about the relationship between the festival, the product, and the merchant.
- the related information of the product may include product information, merchant information, discount information, and the like.
- the output related information of the products may be related information of all the products of the merchant, or only relevant information of the products corresponding to the matching information of the products.
- the access request information may include one or more kinds of information such as a holiday date, a holiday name, a holiday location, and the like.
- a correspondence corresponding to the access request information may be found. Holiday.
- the generated marketing events can be stored in advance, and the corresponding marketing events are triggered when the access request information is received, and the corresponding information is output.
- the corresponding product marketing information can be output according to the scene of the festival.
- the marketing information screens out marketing information that more closely matches the festival scene. Therefore, this specification can provide the marketing information required for the festival scene, access to information service software products, and reduce the cost of software development companies.
- the method for collecting marketing information of a merchant may include: crawling the marketing information of the merchant from the Internet based on a web crawler technology.
- This web crawler technology can be implemented using a web crawler.
- this web crawler technology it is possible to fully crawl webpages about merchants on the World Wide Web, such as the webpages of merchant websites.
- After grabbing the webpage about the merchant through the structured analysis, cleaning, calculation, extraction and other processing, you can get the required marketing information of the merchant.
- the obtained different marketing information of the merchant can be related according to the corresponding relationship in its source information. According to one of the information, other corresponding information can be found. For example, according to the product SKU, the name of the product, the characteristic label of the product, and the merchant information can be found. , Offers, etc.
- the marketing information of the domestic merchant and the marketing information of the foreign merchant can be obtained in the domestic network and the foreign network, for example, through the domestic network and the foreign network, respectively.
- Set up a web crawler to achieve this.
- marketing information of a merchant or a product may be crawled in advance as inherent information, and then real-time crawler marketing information of a merchant or a product with high popularity may be used as incremental information. In this way, it is possible to more effectively obtain the marketing information that the user is concerned about.
- the marketing information obtained from the Internet crawling to the merchants based on the web crawler technology can obtain the marketing information of a large number of merchants more comprehensively and efficiently than the search engine and the background entry method.
- step S120 matching the marketing information with festivals in a pre-established festival event database to obtain matching information may include:
- Step S121 extract at least one product characteristic information from the marketing information
- Step S122 According to the set matching rule, each of the product feature information is matched with a festival in a pre-established festival event database to obtain the product feature information corresponding to the festival as matching information; the set matching rule Including the mapping relationship between the festival and the product characteristic information.
- the product characteristic information may uniquely identify the product and may be used to distinguish different types of products.
- the product characteristic information may include one or more of a product SKU, a product characteristic label, and the like.
- Merchants can operate products with different product characteristic information, so the business information of the merchant can include information about products with different product characteristic information, and can further include one or more product characteristic information.
- the set matching rule may include a variety of mapping relationships between different festivals and product feature information, and the product feature information may be similar to the extracted product feature information described above, and may include SKUs of product, product feature tags, and the like. One or more.
- each extracted product feature information is matched with each festival in the festival event database one by one, and the festival corresponding to each product feature information can be found.
- the festival with the largest number of extracted product feature information is the most matched festival, and the matching information can be obtained according to the matched festival and its corresponding product feature information.
- the product feature information can be used to distinguish between products with different features or categories. Therefore, using the product feature information to match the festival, it is easier to grasp the product features and achieve accurate matching.
- the same product characteristic information can include multiple products with the same characteristics, which can improve the efficiency of matching.
- the above step S130, calculating the correlation between the marketing information and the festival according to the matching information includes:
- Step S131 Calculate the quantity of product feature information corresponding to the festival in the marketing information
- Step S132 Determine the correlation between the marketing information and the festival by comparing the quantity of the product feature information corresponding to different merchants.
- the product feature information is a product SKU
- a merchant sells products with different product SKUs. Assuming that the product SKUs of three products match the same festival, the number of product feature information corresponding to the festival is three. Different merchants may have different amounts of product feature information matching the festival. If the amount of product feature information of a merchant that matches the festival is greater, it means that the merchant contains more products that match the festival. , A larger value may be set for the degree of relevance between the marketing information of the merchant and the festival.
- the quantity of the corresponding product characteristic information of a large number of different merchants can be sorted from large to small, and the corresponding degree of association is set for the merchants according to the order. The higher the order, the greater the degree of association.
- the marketing information of merchants containing more matching products can be pushed to users, which is more in line with user needs.
- the method for generating a marketing event for the festival according to the relevance and the marketing information may include: if the relevance meets a set condition, changing the The holiday information is associated with the related information of the product in the marketing information to obtain the marketing event of the holiday; the related information of the product includes the information of the product in the marketing information and the product discount in the marketing information Information, and information about the merchant.
- the setting condition may be, for example, whether the degree of association is greater than a set value, or may be that the number of times of the above-mentioned sorting is before the setting order.
- the marketing event of the festival may be generated according to the festival information and product related information of marketing information of one or more different merchants.
- the information of the festival and the related information of the products in the marketing information of each of the merchants may be associated.
- the holiday information may include information such as a holiday code, a holiday name, a holiday date, and a holiday location.
- the information of the product may include information such as a product SKU, a product name, and a product price.
- the product discount information may include information such as a discount code and a discount method.
- the above information may include information such as the name of the merchant, the merchant's POI (the merchant's code), the merchant's address, and the merchant's phone.
- the association may be performed in multiple pairs, for example, a holiday code is mapped to a product SKU, a product SKU is mapped to a merchant code, and a product SKU is mapped to a product discount information. Or it may be a relationship in which multiple pieces of information correspond to each other, for example, the festival code, the product SKU, the merchant code, and the product discount information all correspond to each other.
- a festival event is triggered, and the festival event triggers an association search process in the marketing event, and then the marketing information corresponding to the festival is output. Therefore, in this embodiment, according to the associated information in the generated marketing event, it is possible to quickly find the marketing information in the festival scenario faced by the user.
- the output of the related information of the products in the marketing information can also output a set period of information validity, which can be known according to the activity time in the product discount information, or determined as needed . This can help users understand the timeliness of marketing information.
- the method for constructing the marketing information delivery platform of the foregoing embodiment may further include:
- Step S150 Construct a marketing information delivery interface for reading and outputting related information of the products in the marketing information when the marketing event is triggered.
- the marketing information posting interface can provide communication capabilities between the marketing information posting platform and the information providing platform, and can also read information that needs to be output from the storage space of the marketing information posting platform. When a marketing event is triggered, reading the information that needs to be output through this marketing information delivery interface can enable the information providing platform to quickly access the required information.
- FIG. 3 shows an interaction diagram related to a marketing information release platform according to an embodiment of the present specification. As shown in Figure 3, in this specification:
- the marketing information delivery platform obtains the marketing information of the merchant from the merchant website;
- the marketing information delivery platform generates marketing events based on the merchant's marketing information
- the marketing information delivery platform receives the access request information from the information service platform
- the marketing information distribution platform sends marketing information corresponding to the festival to the information service platform according to the access request information.
- the merchant website is only a typical representative to obtain the marketing information of the merchant.
- the merchant's marketing information can also be obtained from other websites on the network, or the marketing information of the merchant can be obtained through other channels, such as background entry.
- the information service platform or some of its modules can be used to provide information based on festival scenarios, such as the exit module in Alipay.
- the marketing information may include product information, merchant information, discount information, and the like.
- the commodity information may include a commodity name, a SKU (commodity code) of the commodity, a characteristic tag of the commodity, and the like.
- the merchant information may include a merchant name, a merchant address, a merchant phone, and the like.
- the discount information may include discounts, full reduction activities, and the like.
- the access request information may include holiday dates, holiday locations, user preferences, and the like.
- the marketing event may contain information about the relationship between the festival, the product, and the merchant.
- the marketing event may be used to trigger output of related information of the products in the marketing information of the merchant according to the holiday information in the access request information.
- the related information of the product may include product information, merchant information, discount information, and the like. It can be seen from the foregoing interactive processes S1 to S4 that this specification can provide festival-scenario-based marketing information and access to the information service platform.
- the embodiment of the present specification also provides a method for placing marketing information.
- the marketing information placing platform constructed by the method of the above embodiment can be used to place information required by the information service platform, and the duplicates can be implemented by referring to the above embodiment.
- FIG. 4 is a schematic flowchart of a marketing information placing method according to an embodiment of the present specification. As shown in FIG. 4, the method for placing marketing information in this embodiment may include:
- Step 210 Receive access request information including user location information and user time information, and search for festivals from a pre-established festival event database according to the user location information and the user time information;
- Step 220 Trigger a corresponding marketing event according to the found festival, and output relevant information of the merchandise of the merchant that matches the found festival; the marketing event is based on the found festival and the collected merchant The degree of relevance of the marketing information and the marketing information are generated; the degree of relevance is calculated according to the matching information of the found festival and the marketing information; the matching information is the marketing information according to a set matching rule The information is obtained by matching the found festival; the set matching rule includes a mapping relationship between the found festival and product related information.
- the festival is usually related to time and may also be related to location, so the festival corresponding to a certain place can be obtained according to the user location information and the user time information.
- the festivals in the pre-established festival event database may correspond to festival events, and the festival events may include pre-recorded festival locations, festival times, and other information.
- the access request information may further include user preferences, such as preference for a certain type of product.
- user preferences such as preference for a certain type of product.
- the marketing information of the user preference can be found and output from the association relationship of the marketing event. For example, in the Songkran Festival, the user prefers the items related to the water, then first find the product SKU of the item according to the festival, and then find the item according to the product SKU.
- a hotspot merchant or hotspot product may be searched on the network according to the found festival, and in step 220, the related information of the product of the merchant that matches the found festival is further output Filter out the relevant information of the hot merchant or the product corresponding to the hot commodity. In this way, the needs of users can be better met.
- the embodiment of the present specification also provides a marketing information access method, which can be used to implement access to the marketing information release platform constructed by the method of the foregoing embodiment, and the duplicates can be implemented by referring to the foregoing embodiment.
- FIG. 5 is a schematic flowchart of a marketing information access method according to an embodiment of the present specification. As shown in FIG. 5, the marketing information access method in this embodiment may include:
- Step S310 Send the access request information including the user location information and the user time information, and receive the marketing delivery information returned according to the access request information; the marketing delivery information is being established in advance from the access request information from the pre-established The marketing events of the festival found in the festival event database of the event are triggered and returned; the marketing events are generated according to the correlation between the found festival and the collected marketing information of the merchant and the marketing information; the association The degree is calculated according to the matching information between the found festival and the marketing information; the matching information is obtained by matching the marketing information with the found festival according to a set matching rule; the setting The matching rule includes a mapping relationship between the found festival and the related information of the product;
- Step S320 Display the marketing information according to the set display mode.
- the marketing information access method can be executed by an information service platform.
- the information service platform can be implemented based on terminal devices, such as mobile phones, tablet computers, personal computers, and so on.
- the user location information may be obtained through a global positioning system on the terminal device, or manually selected or entered by the user.
- the user time information may be obtained from the network directly or through calculation based on the user location information.
- the access request information may also include user preferences, such as product preferences, to obtain marketing information that better meets user needs.
- the setting display mode can be a layout mode, a display format (eg, text, picture), and the like.
- the marketing information can be returned in the form of structured fields. On the information service platform side, it can be displayed according to the set display mode.
- the embodiments of the present specification also provide corresponding devices, as described in the following embodiments. Since the principle of solving the problems of these devices is similar to the above method, the implementation of these devices can refer to the implementation of the above method, and the duplicated details will not be repeated.
- FIG. 6 is a schematic structural diagram of a marketing information placing platform constructing device according to an embodiment of the present specification.
- the marketing information delivery platform construction device of this embodiment may include: an information collection module 410, an information matching module 420, a correlation generation module 430, and an event generation module 440. The above modules are sequentially connected.
- the information collection module 410 is configured to collect marketing information of a merchant.
- An information matching module 420 is configured to: match the marketing information with festivals in a pre-established festival event database according to a set matching rule to obtain matching information; the set matching rule includes information about the festival and the product Mapping relationship.
- the relevance generation module 430 is configured to calculate a relevance between the marketing information and the festival according to the matching information.
- An event generation module 440 is configured to generate a marketing event of the festival according to the correlation degree and the marketing information; the marketing event is used to trigger output of the marketing information according to the access request information corresponding to the festival Information about your product.
- FIG. 7 is a schematic structural diagram of a marketing information placing device according to an embodiment of the present specification.
- the marketing information issuing device in this embodiment may include: a request receiving module 510 and a marketing placing module 520, which are mutually connected.
- the request receiving module 510 is configured to receive access request information including user location information and user time information, and search for a festival from a pre-established festival event database according to the user location information and the user time information.
- a marketing delivery module 520 is configured to: trigger a corresponding marketing event according to the found festival, and output relevant information of a product of a merchant that matches the found festival; the marketing event is based on the found festival and The correlation degree of the collected marketing information of the merchant and the marketing information are generated; the correlation degree is calculated according to the matching information of the found festival and the marketing information; the matching information is matched according to the setting A rule is obtained by matching the marketing information with the found festival; the set matching rule includes a mapping relationship between the found festival and product related information.
- FIG. 8 is a schematic structural diagram of a marketing information access device according to an embodiment of the present specification. As shown in FIG. 8, the marketing information access device of this embodiment may include: an information receiving module 610 and an information display module 620, which are mutually connected.
- the information receiving module 610 is configured to: send access request information including user location information and user time information, and receive marketing delivery information returned according to the access request information; the marketing delivery information is based on the access
- the request information is returned after the marketing event of the festival found in the pre-established festival event database is triggered; the marketing event is based on the correlation between the found festival and the collected marketing information of the merchant and the marketing information Generated; the relevance is calculated according to the matching information of the found festival and the marketing information; the matching information is obtained by matching the marketing information with the found festival according to a set matching rule ;
- the set matching rule includes a mapping relationship between the found festival and the related information of the product.
- the information display module 620 is configured to display the marketing information according to a set display mode.
- FIG. 9 is a schematic structural diagram of a marketing information providing system according to an embodiment of the present specification.
- the marketing information providing system of this embodiment may include: a marketing information placing device 700 and a marketing information access device 800, which are mutually connected.
- the marketing information posting device 700 includes a request receiving module 710 and a marketing posting module 720, which are connected to each other.
- the request receiving module 710 is configured to receive access request information including user location information and user time information, and search for a festival from a pre-established festival event database according to the user location information and the user time information.
- a marketing delivery module 720 is configured to: trigger a corresponding marketing event according to the found festival, and output relevant information of a product of a merchant that matches the found festival; the marketing event is based on the found festival and The correlation degree of the collected marketing information of the merchant and the marketing information are generated; the correlation degree is calculated according to the matching information of the found festival and the marketing information; the matching information is matched according to the setting A rule is obtained by matching the marketing information with the found festival; the set matching rule includes a mapping relationship between the found festival and product related information.
- the marketing information access device 800 includes an information receiving module 810 and an information display module 820, both of which are connected to each other.
- the information receiving module 810 is configured to send the access request information and receive marketing information returned according to the access request information.
- the information display module 820 is configured to display the marketing information according to a set display mode.
- An embodiment of the present specification further provides a server, including a processor and a memory for storing processor-executable instructions, which are implemented when the processor executes the instructions: the method for constructing the marketing information delivery platform according to the foregoing embodiment, Steps of information delivery method or marketing information access method.
- An embodiment of the present specification further provides a client, including a processor and a memory for storing processor-executable instructions, which are implemented when the processor executes the instructions: the method for constructing the marketing information delivery platform according to the foregoing embodiment, Steps of marketing information delivery method or marketing information access method.
- An embodiment of the present specification further provides an electronic device including a display screen, a processor, and a memory storing processor-executable instructions, which are implemented when the processor executes the instructions: the method for constructing a marketing information delivery platform according to the foregoing embodiment. Steps of marketing information delivery method or marketing information access method.
- the festival marketing information of global merchants is provided for the cross-border tourism information service platform as an example to explain the construction and implementation of the marketing information distribution platform.
- the implementation of the cross-border travel information service platform is provided for the festival marketing information of global merchants.
- FIG. 10 is a schematic structural diagram of a marketing information providing system according to an embodiment of the present specification.
- a domestic network crawler and an overseas network crawler are respectively set on a domestic network and an overseas network.
- a domestic web crawler is used to crawl the webpages of domestic merchants 201
- an overseas web crawler is used to crawl the webpages of overseas merchants 202, thereby crawling webpages of merchant websites worldwide.
- the crawled webpage information can be programs, scripts, etc. of the webpage.
- the discount information may be, for example, full discount, discount, coupon return, etc.
- the discount information of different merchants is generally different, and the discount information of different products of the same merchant may also be different.
- the commodity information and the merchant information may be stored in the commodity library 102 and the merchant library 103, respectively, and the discount information may be stored in the merchant library 103 together with the merchant information.
- Store product information, merchant information, and festival events separately in different databases and modularize management, which is conducive to the standardization of subsequent marketing events.
- the marketing information shown in Table 1 can also be entered by the merchant according to his merchant authority, or entered by the administrator according to his administrator authority.
- the marketing information delivery platform 100 may be constructed based on a server, for example, a physical host, a cloud server, or the like.
- the server can process the collected marketing information of the merchant. Before processing the merchant's marketing information, preparations such as setting up a festival event database 101 in advance, and pre-arranging matching rules can be performed.
- the festival event database 101 may include multiple festival events, and each festival event may include festival information such as a festival name, a festival code, a festival time, and a festival place, as shown in Table 2.
- the matching rule may include the correspondence between festivals and products, as shown in Table 3.
- the festival code and the product SKU can be mapped for easy searching.
- the category of the product can be related or irrelevant to the festival content, mainly based on the marketing activities of the festival.
- the product information (for example, product SKU) of the merchant A1 can be compared with the product SKU corresponding to the holiday (for example, Christmas) in Table 3 according to the matching rules shown in Table 3. Assume that the merchant A1's Five product SKUs, including product SKU G11 and product SKU G12, match the product SKU corresponding to Christmas. Similarly, for the merchant A2, the product SKU of the merchant A2 is compared with the product SKU corresponding to Christmas in Table 3. Assume that the product SKU of the merchant A2, such as the product SKU G21, the product SKU G22, and the product corresponding to Christmas SKUs match.
- the product SKU of the merchant A2 such as the product SKU G21, the product SKU G22, and the product corresponding to Christmas SKUs match.
- the product information of all merchants A1 to An can be compared with the product SKU corresponding to Christmas. After that, the product information of all the merchants A1 to An can be compared with the product SKU corresponding to the Songkran Festival. Therefore, the matching results of the product information of all the merchants A1 to An and the product SKUs corresponding to all the festivals in the festival event database 101 can be obtained.
- merchant A1 has five product SKUs that match the Christmas product SKUs
- merchant A2 has two product SKUs that match the Christmas product SKUs.
- Other merchants have only one or no product SKUs. The corresponding product SKU for Christmas matches.
- the matching information of merchant A1 and Christmas is the most, and the matching information of merchant A2 and Christmas is the second.
- Christmas marketing events can be generated based on the marketing information of the most relevant merchant A1.
- the holiday information of Christmas (for example, holiday code b1) can be associated with the product information (for example, product SKU) of merchant A1, and the product information (for example, product SKU) of merchant A1 and merchant information (for example, merchant POI) Correlation, which associates merchant information (such as a merchant's POI) with preferential information.
- the product SKU can also be associated with other product information
- the merchant POI can also be associated with other merchant information.
- the generated marketing events and various databases can form a marketing information delivery platform 100.
- a marketing information publishing interface may be set on the marketing information publishing platform, and when the marketing event is triggered, the related information of the products in the marketing information can be read and output to the overseas information service platform.
- the construction tool of the marketing information delivery platform 100 can be implemented by using computer languages such as java, C #, asp, C ++, C, Ruby, VC ++, VB, FoxPro and so on.
- the overseas information service platform 300 can use the GPS of the mobile phone to learn that the user's location is Thailand. It can be known from the local network time that it is April 15th, so that the location (Thailand) and time (April 15th) can be sent to the marketing information delivery platform 100 in the form of access request information, and corresponding marketing information is required to be obtained.
- the marketing information delivery platform 100 searches the festival event database for festivals that match its location and time according to the location (Thailand) and time (April 15) in the access request information, which triggers the festival event.
- the overseas information service platform 300 After searching, it is found that the user is exactly Every festival is Songkran. Furthermore, the corresponding product SKU is found according to the holiday code b1 of the Songkran Festival, and then the product information is searched from the product library 102 according to the product SKU corresponding to the festival code b1, and the merchant information is searched from the merchant database 103. If there is product discount information, if available, the marketing information such as the product name, product price, merchant name, business address, merchant phone, and product discount information can be read out and sent to the overseas information service platform 300 in the form of structured fields. After the overseas information service platform 300 receives the returned merchant marketing information, it can display it to the user in the form of text, pictures, lists, and so on.
- the marketing information distribution platform 100 can continue to obtain incremental marketing information from the merchant website and store it in the commodity library 102 or the merchant library 103 , Thereby enhancing the timeliness of the merchant's marketing information.
- the marketing information distribution platform 100 outputs the merchant's marketing information to the overseas information service platform 300, it can also output time-effect information.
- the time-effect of the merchant's marketing information corresponding to the Water Splash Festival is three or seven days. Timeliness of user business marketing information.
- the marketing information delivery platform construction method, marketing information delivery method, marketing information access method, marketing information delivery platform construction device, marketing information delivery device, marketing information access device, marketing information providing system, and server in this specification Client, and electronic device, by matching the marketing information of the merchant with the festival, it can output the corresponding product marketing information according to the scene of the festival.
- Client and electronic device, by calculating the correlation between the merchant's marketing information and the festival, it can be based on the correlation degree from a large number of The marketing information of the merchants is screened for marketing information that more closely matches the festival scene. Therefore, this specification can provide the marketing information required for the festival scene, access to information service software products, and reduce the cost of software development companies.
- These computer program instructions may also be stored in a computer-readable memory capable of directing a computer or other programmable data processing device to work in a specific manner such that the instructions stored in the computer-readable memory produce a manufactured article including an instruction device, the instructions
- the device implements the functions specified in one or more flowcharts and / or one or more blocks of the block diagram.
- These computer program instructions can also be loaded onto a computer or other programmable data processing device, so that a series of steps can be performed on the computer or other programmable device to produce a computer-implemented process, which can be executed on the computer or other programmable device.
- the instructions provide steps for implementing the functions specified in one or more flowcharts and / or one or more blocks of the block diagrams.
Landscapes
- Business, Economics & Management (AREA)
- Strategic Management (AREA)
- Engineering & Computer Science (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Finance (AREA)
- Economics (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Information Transfer Between Computers (AREA)
Abstract
一种营销信息投放平台构建方法、营销信息投放方法、营销信息接入方法、营销信息投放平台构建装置、营销信息投放装置、营销信息接入装置、营销信息提供系统、服务器、客户端及电子设备,该构建方法包括:采集商户的营销信息(S110);按设定匹配规则,将该营销信息与预先建立的节日事件库中的节日进行匹配,得到匹配信息;该设定匹配规则包括该节日与商品相关信息的映射关系(S120);根据该匹配信息计算该营销信息与该节日的关联度(S130);根据该关联度和该营销信息生成该节日的营销事件;该营销事件用于根据对应于该节日的接入请求信息触发输出该营销信息中的商品的相关信息(S140)。
Description
本说明书实施例方案属于计算机技术领域,尤其涉及一种营销信息投放平台构建方法、营销信息投放方法、营销信息接入方法、营销信息投放平台构建装置、营销信息投放装置、营销信息接入装置、营销信息提供系统、服务器、客户端及电子设备。
随着用户需求的不断涌现,软件开发公司需要针对不同用户需求研发能够提供不同信息服务的软件产品,例如为出境游用户提供境外购物信息的跨境游信息服务平台。为了开发一款提供信息服务的软件产品,软件公司通常需要自己维护大量信息,这会显著增加软件开发公司的成本。而且,对于一些特别的用户需求或者为了提供更好的信息服务,由于难以从海量的数据中获取所需的信息,软件产品的开发难度大大增加,甚至难以成型。
因此,业内亟需一种可以降低软件开发公司的信息成本的解决方案。
发明内容
本说明书实施例目的在于提供一种营销信息投放平台构建方法、营销信息投放方法、营销信息接入方法、营销信息投放平台构建装置、营销信息投放装置、营销信息接入装置、营销信息提供系统、服务器、客户端及电子设备,可以为信息服务软件产品提供接入信息,降低软件开发公司的成本。
本说明书实施例提供的一种营销信息投放平台构建方法、营销信息投放方法、营销信息接入方法、营销信息投放平台构建装置、营销信息投放装置、营销信息接入装置、营销信息提供系统、服务器、客户端及电子设备是包括以下方式实现的:
本说明书一实施例的营销信息投放平台构建方法,包括:采集商户的营销信息;按设定匹配规则,将所述营销信息与预先建立的节日事件库中的节日进行匹配,得到匹配信息;所述设定匹配规则包括所述节日与商品相关信息的映射关系;根据所述匹配信息计算所述营销信息与所述节日的关联度;根据所述关联度和所述营销信息生成所述节日的营销事件;所述营销事件用于根据对应于所述节日的接入请求信息触发输出所述营销 信息中的商品的相关信息。
本说明书另一实施例的营销信息投放方法,包括:接收包含用户地点信息和用户时间信息的接入请求信息,并根据所述用户地点信息和所述用户时间信息从预先建立的节日事件库中的查找节日;根据查找到的节日触发相应的营销事件,输出与所述查找到的节日相匹配的商户的商品的相关信息;所述营销事件是根据所述查找到的节日与采集的所述商户的营销信息的关联度和所述营销信息生成;所述关联度是根据所述查找到的节日与所述营销信息的匹配信息计算得到;所述匹配信息是按设定匹配规则将所述营销信息与所述查找到的节日进行匹配得到;所述设定匹配规则包括所述查找到的节日与商品相关信息的映射关系。
本说明书另一实施例的营销信息接入方法,包括:发送包含用户地点信息和用户时间信息的接入请求信息,并接收根据所述接入请求信息返回的营销投放信息;所述营销投放信息是在根据所述接入请求信息从预先建立的节日事件库中查找到的节日的营销事件被触发后被返回;所述营销事件是根据所述查找到的节日与采集的商户的营销信息的关联度和所述营销信息生成;所述关联度是根据所述查找到的节日与所述营销信息的匹配信息计算得到;所述匹配信息是按设定匹配规则将所述营销信息与所述查找到的节日进行匹配得到;所述设定匹配规则包括所述查找到的节日与商品相关信息的映射关系;根据设定显示方式显示所述营销投放信息。
本说明书另一实施例的营销信息投放平台构建装置,包括:信息采集模块,用于:采集商户的营销信息;信息匹配模块,用于:按设定匹配规则,将所述营销信息与预先建立的节日事件库中的节日进行匹配,得到匹配信息;所述设定匹配规则包括所述节日与商品相关信息的映射关系;关联度生成模块,用于:根据所述匹配信息计算所述营销信息与所述节日的关联度;事件生成模块,用于:根据所述关联度和所述营销信息生成所述节日的营销事件;所述营销事件用于根据对应于所述节日的接入请求信息触发输出所述营销信息中的商品的相关信息。
本说明书另一实施例的营销信息投放装置,包括:请求接收模块,用于:接收包含用户地点信息和用户时间信息的接入请求信息,并根据所述用户地点信息和所述用户时间信息从预先建立的节日事件库中的查找节日;营销投放模块,用于:根据查找到的节日触发相应的营销事件,输出与所述查找到的节日相匹配的商户的商品的相关信息;所述营销事件是根据所述查找到的节日与采集的所述商户的营销信息的关联度和所述营销信息生成;所述关联度是根据所述查找到的节日与所述营销信息的匹配信息计算得到; 所述匹配信息是按设定匹配规则将所述营销信息与所述查找到的节日进行匹配得到;所述设定匹配规则包括所述查找到的节日与商品相关信息的映射关系。
本说明书另一实施例的营销信息接入装置,包括:信息接收模块,用于:发送包含用户地点信息和用户时间信息的接入请求信息,并接收根据所述接入请求信息返回的营销投放信息;所述营销投放信息是在根据所述接入请求信息从预先建立的节日事件库中查找到的节日的营销事件被触发后被返回;所述营销事件是根据所述查找到的节日与采集的商户的营销信息的关联度和所述营销信息生成;所述关联度是根据所述查找到的节日与所述营销信息的匹配信息计算得到;所述匹配信息是按设定匹配规则将所述营销信息与所述查找到的节日进行匹配得到;所述设定匹配规则包括所述查找到的节日与商品相关信息的映射关系;信息显示模块,用于:根据设定显示方式显示所述营销投放信息。
本说明书另一实施例的营销信息提供系统,包括:营销信息投放装置,包括:请求接收模块,用于:接收包含用户地点信息和用户时间信息的接入请求信息,并根据所述用户地点信息和所述用户时间信息从预先建立的节日事件库中的查找节日;营销投放模块,用于:根据查找到的节日触发相应的营销事件,输出与所述查找到的节日相匹配的商户的商品的相关信息;所述营销事件是根据所述查找到的节日与采集的所述商户的营销信息的关联度和所述营销信息生成;所述关联度是根据所述查找到的节日与所述营销信息的匹配信息计算得到;所述匹配信息是按设定匹配规则将所述营销信息与所述查找到的节日进行匹配得到;所述设定匹配规则包括所述查找到的节日与商品相关信息的映射关系;营销信息接入装置,包括:信息接收模块,用于:发送所述接入请求信息,并接收根据所述接入请求信息返回的营销投放信息;信息显示模块,用于:根据设定显示方式显示所述营销投放信息。
本说明书另一实施例的服务器,包括处理器以及用于存储处理器可执行指令的存储器,所述处理器执行所述指令时实现:采集商户的营销信息;按设定匹配规则,将所述营销信息与预先建立的节日事件库中的节日进行匹配,得到匹配信息;所述设定匹配规则包括所述节日与商品相关信息的映射关系;根据所述匹配信息计算所述营销信息与所述节日的关联度;根据所述关联度和所述营销信息生成所述节日的营销事件;所述营销事件用于根据对应于所述节日的接入请求信息触发输出所述营销信息中的商品的相关信息。
本说明书另一实施例的客户端,包括处理器以及用于存储处理器可执行指令的存储器,所述处理器执行所述指令时实现:采集商户的营销信息;按设定匹配规则,将所述 营销信息与预先建立的节日事件库中的节日进行匹配,得到匹配信息;所述设定匹配规则包括所述节日与商品相关信息的映射关系;根据所述匹配信息计算所述营销信息与所述节日的关联度;根据所述关联度和所述营销信息生成所述节日的营销事件;所述营销事件用于根据对应于所述节日的接入请求信息触发输出所述营销信息中的商品的相关信息。
本说明书另一实施例的电子设备,包括显示屏、处理器以及存储处理器可执行指令的存储器,所述处理器执行所述指令时实现:采集商户的营销信息;按设定匹配规则,将所述营销信息与预先建立的节日事件库中的节日进行匹配,得到匹配信息;所述设定匹配规则包括所述节日与商品相关信息的映射关系;根据所述匹配信息计算所述营销信息与所述节日的关联度;根据所述关联度和所述营销信息生成所述节日的营销事件;所述营销事件用于根据对应于所述节日的接入请求信息触发输出所述营销信息中的商品的相关信息。
本说明书另一实施例的服务器,包括处理器以及用于存储处理器可执行指令的存储器,所述处理器执行所述指令时实现:接收包含用户地点信息和用户时间信息的接入请求信息,并根据所述用户地点信息和所述用户时间信息从预先建立的节日事件库中的查找节日;根据查找到的节日触发相应的营销事件,输出与所述查找到的节日相匹配的商户的商品的相关信息;所述营销事件是根据所述查找到的节日与采集的所述商户的营销信息的关联度和所述营销信息生成;所述关联度是根据所述查找到的节日与所述营销信息的匹配信息计算得到;所述匹配信息是按设定匹配规则将所述营销信息与所述查找到的节日进行匹配得到;所述设定匹配规则包括所述查找到的节日与商品相关信息的映射关系。
本说明书另一实施例的客户端,包括处理器以及用于存储处理器可执行指令的存储器,所述处理器执行所述指令时实现:接收包含用户地点信息和用户时间信息的接入请求信息,并根据所述用户地点信息和所述用户时间信息从预先建立的节日事件库中的查找节日;根据查找到的节日触发相应的营销事件,输出与所述查找到的节日相匹配的商户的商品的相关信息;所述营销事件是根据所述查找到的节日与采集的所述商户的营销信息的关联度和所述营销信息生成;所述关联度是根据所述查找到的节日与所述营销信息的匹配信息计算得到;所述匹配信息是按设定匹配规则将所述营销信息与所述查找到的节日进行匹配得到;所述设定匹配规则包括所述查找到的节日与商品相关信息的映射关系。
本说明书另一实施例的电子设备,包括显示屏、处理器以及存储处理器可执行指令的存储器,所述处理器执行所述指令时实现:接收包含用户地点信息和用户时间信息的接入请求信息,并根据所述用户地点信息和所述用户时间信息从预先建立的节日事件库中的查找节日;根据查找到的节日触发相应的营销事件,输出与所述查找到的节日相匹配的商户的商品的相关信息;所述营销事件是根据所述查找到的节日与采集的所述商户的营销信息的关联度和所述营销信息生成;所述关联度是根据所述查找到的节日与所述营销信息的匹配信息计算得到;所述匹配信息是按设定匹配规则将所述营销信息与所述查找到的节日进行匹配得到;所述设定匹配规则包括所述查找到的节日与商品相关信息的映射关系。
本说明书另一实施例的服务器,包括处理器以及用于存储处理器可执行指令的存储器,所述处理器执行所述指令时实现:发送包含用户地点信息和用户时间信息的接入请求信息,并接收根据所述接入请求信息返回的营销投放信息;所述营销投放信息是在根据所述接入请求信息从预先建立的节日事件库中查找到的节日的营销事件被触发后被返回;所述营销事件是根据所述查找到的节日与采集的商户的营销信息的关联度和所述营销信息生成;所述关联度是根据所述查找到的节日与所述营销信息的匹配信息计算得到;所述匹配信息是按设定匹配规则将所述营销信息与所述查找到的节日进行匹配得到;所述设定匹配规则包括所述查找到的节日与商品相关信息的映射关系;根据设定显示方式显示所述营销投放信息。
本说明书另一实施例的客户端,包括处理器以及用于存储处理器可执行指令的存储器,所述处理器执行所述指令时实现:发送包含用户地点信息和用户时间信息的接入请求信息,并接收根据所述接入请求信息返回的营销投放信息;所述营销投放信息是在根据所述接入请求信息从预先建立的节日事件库中查找到的节日的营销事件被触发后被返回;所述营销事件是根据所述查找到的节日与采集的商户的营销信息的关联度和所述营销信息生成;所述关联度是根据所述查找到的节日与所述营销信息的匹配信息计算得到;所述匹配信息是按设定匹配规则将所述营销信息与所述查找到的节日进行匹配得到;所述设定匹配规则包括所述查找到的节日与商品相关信息的映射关系;根据设定显示方式显示所述营销投放信息。
本说明书另一实施例的电子设备,包括显示屏、处理器以及存储处理器可执行指令的存储器,所述处理器执行所述指令时实现:发送包含用户地点信息和用户时间信息的接入请求信息,并接收根据所述接入请求信息返回的营销投放信息;所述营销投放信息 是在根据所述接入请求信息从预先建立的节日事件库中查找到的节日的营销事件被触发后被返回;所述营销事件是根据所述查找到的节日与采集的商户的营销信息的关联度和所述营销信息生成;所述关联度是根据所述查找到的节日与所述营销信息的匹配信息计算得到;所述匹配信息是按设定匹配规则将所述营销信息与所述查找到的节日进行匹配得到;所述设定匹配规则包括所述查找到的节日与商品相关信息的映射关系;根据设定显示方式显示所述营销投放信息。
本说明书实施例的营销信息投放平台构建方法、营销信息投放方法、营销信息接入方法、营销信息投放平台构建装置、营销信息投放装置、营销信息接入装置、营销信息提供系统、服务器、客户端及电子设备,通过将商户的营销信息与节日进行匹配,能够根据节日的场景输出相应的商品营销信息,通过计算商户的营销信息与节日的关联度,能够根据关联度大小从大量的商户的营销信息中筛选出与节日场景更匹配的营销信息,因而,本说明书能够实现提供节日场景所需的营销信息,给信息服务软件产品接入,降低软件开发公司的成本。
为了更清楚地说明本说明书实施例或现有技术中的技术方案,下面将对实施例或现有技术描述中所需要使用的附图作简单地介绍,显而易见地,下面描述中的附图仅仅是本说明书中记载的一些实施例,对于本领域普通技术人员来讲,在不付出创造性劳动性的前提下,还可以根据这些附图获得其他的附图。
图1示出了本说明书提供的营销信息投放平台在实际应用中的应用场景图。
图2是本说明书一实施例的营销信息投放平台构建方法的流程示意图。
图3示出了本说明书一实施例的与营销信息投放平台相关的交互图。
图4是本说明书一实施例的营销信息投放方法的流程示意图。
图5是本说明书一实施例的营销信息接入方法的流程示意图。
图6是本说明书一实施例的营销信息投放平台构建装置的结构示意图。
图7是本说明书一实施例的营销信息投放装置的结构示意图。
图8是本说明书一实施例的营销信息接入装置的结构示意图。
图9是本说明书一实施例的营销信息提供系统的结构示意图。
图10是本说明书一实施例的营销信息提供系统的结构示意图。
为了使本技术领域的人员更好地理解本说明书中的技术方案,下面将结合本说明书实施例中的附图,对本说明书实施例中的技术方案进行清楚、完整地描述,显然,所描述的实施例仅仅是本说明书中的一部分实施例,而不是全部的实施例。基于本说明书中的一个或多个实施例,本领域普通技术人员在没有作出创造性劳动前提下所获得的所有其他实施例,都应当属于本说明书实施例保护的范围。
首先,对本说明书提供的技术方案在实际应用中的场景进行介绍。
图1示出了本说明书提供的营销信息投放平台在实际应用中的应用场景图。如图1所示,营销信息投放平台100通过网络从全球的商户网站200爬取许多商户的营销信息,将营销信息和预先设置节日列表中的节日进行匹配,并可以将匹配结果存储在数据库101中。其中,营销信息包括商户信息、商品信息、优惠信息等。营销信息既可以是预先爬取得到固有信息,也可以实时爬取得到增量信息。节日列表中的节日和地点、日期等有关。当用户浏览信息服务平台300时,信息服务平台300将用户画像发送给营销信息投放平台100,营销信息投放平台100将相应的营销信息投放给信息服务平台300。其中,用户画像可以包括用户所处地点、当前日期、用户偏好等。营销信息投放平台100根据该当前日期能够得知节日信息,根据节日信息从数据库101中可以搜索到相应的优惠商品的相关信息,从而可以将优惠商品的相关信息输出给信息服务平台300。
其中,营销信息投放平台100是构建于服务器,例如,物理主机、云服务器等。全球的商户网站200构建于服务器、个人计算机等,例如,亚马逊、天猫超市、优衣库等网站。信息服务平台300可以是软件应用或软件应用的一个模块,例如是用于为出境游用户提供购物信息的出境信息服务服务平台,具体地,例如,支付宝软件中的“出境”模块。该软件应用可以运行于终端设备,例如个人计算机、手机、平板电脑等。
凡是做同一类信息服务的信息服务平台300只需接入营销信息投放平台100,便可以快速获得所需的信息来提供给用户,不需针对某一类信息研发相应的软件。所以,利用本说明书的营销信息投放平台能够降低信息服务平台300的研发成本,为信息服务平台300提供快速接入信息。
以上是对本说明书提供的营销信息投放平台在实际应用中的基本场景的介绍。下面 参考本说明书的若干代表性实施方式,详细阐释本说明书的原理和构思。
虽然本说明书提供了如下述实施例或附图所示的方法操作步骤或装置结构,但基于常规或者无需创造性的劳动在所述方法或装置中可以包括更多或者更少的操作步骤或模块单元。在逻辑性上不存在必要因果关系的步骤或结构中,这些步骤的执行顺序或装置的模块结构不限于本说明书实施例或附图所示的执行顺序或模块结构。所述的方法或模块结构在实际的装置或终端产品中应用时,可以按照实施例或者附图所示的方法或模块结构进行顺序执行或者并行执行。
本说明书实施例提供了一种营销信息投放平台构建方法,以构建一种营销信息投放平台,给信息服务软件产品接入,为信息服务软件产品提供所需信息。
图2是本说明书一实施例的营销信息投放平台构建方法的流程示意图。如图2所示,本实施例的营销信息投放平台构建方法,可包括:
步骤S110:采集商户的营销信息;
步骤S120:按设定匹配规则,将所述营销信息与预先建立的节日事件库中的节日进行匹配,得到匹配信息;所述设定匹配规则包括所述节日与商品相关信息的映射关系;
步骤S130:根据所述匹配信息计算所述营销信息与所述节日的关联度;
步骤S140:根据所述关联度和所述营销信息生成所述节日的营销事件;所述营销事件用于根据对应于所述节日的接入请求信息触发输出所述营销信息中的商品的相关信息。
上述营销信息可包括商品信息、商户信息、优惠信息等。该商品信息可包括商品名称、商品的SKU(商品编码)、商品的特征标签等。该商品的SKU是商品的唯一编码,可以用于标识商品所属的类别,例如用途类别、优惠类别等。该商品的特征标签可以是与该商品的SKU所标识的类别对应的文字表述,例如,根据月饼的特征标签可以是食品、中秋节产品等。该商户信息可以包括商户名称、商户地址、商户电话等。该优惠信息可以包括打折优惠、满减活动等。
在上述步骤S110中,为便于在描述中指代清楚,该步骤未对商户的数量加以限定,实际上,可以针对一个或多个商户进行采集其营销信息,每个商户的营销信息均可以通过上述步骤S120~步骤S140进行处理。该商户可以是全球范围内的商户。商户的营销信息可以通过多种不同途径进行采集,例如网络爬取、后台录入、搜索引擎搜集等。
在上述步骤S120中,该节日事件库可以包含多个节日的节日事件,每个节日对应一个节日事件,每个节日事件可以包含节日名称、节日日期、节日地点等信息。该节日事件库可以通过预先搜集全球各地节日信息并进行整理得到。该节日事件可以用于在营销信息投放平台接收到节日的相关信息时,例如节日名称、节日日期、节日地点等,触发上述营销事件输出上述商品的相关信息。该设定匹配规则可以根据该节日事件库中的节日与商品相关信息预先编排,商品相关信息可以是商品SKU、商品名称、商品特征标签等。通过将所述营销信息与预先建立的节日事件库中的节日进行匹配,可以得到该营销信息中的某一或某些信息(例如商品SKU、商品名称)与节日的对应关系,即得到匹配信息。所述的节日主要是按一定时间间隔规则得到的时间段或时间点,可以包括地方传统节日、全球性节日、新形成的节日、某机构指定的节日等。所述的节日不仅和时间有关,还可以和地点有关,即可以具有地方特色性。
在上述步骤S130中,匹配信息越多、匹配越精确,商户的营销信息与节日的关联度越大。或者,如果匹配信息中包含的设定类型信息,可以设置较高的关联度,例如,如果商户的营销信息中包含“中秋节活动产品”的字段,则可将该营销信息与中秋节之间设置较高的关联度。
在上述步骤S140中,可以根据所述关联度是否满足设定条件,判断是否根据上述商户的营销信息生成所述节日的营销事件。该营销事件可以包含节日、商品及商户等的关联关系信息。该商品的相关信息可以包括商品信息、商户信息、优惠信息等。在该营销事件被触发后,输出的商品的相关信息可以是上述商户的全部商品的相关信息,或者仅包含上述商品的与所述匹配信息对应的那部分商品的相关信息。该接入请求信息可以包含节日日期、节日名称、节日地点等的一种或多种信息,根据该接入请求信息与节日事件库中节日的信息进行比较,可以找到与该接入请求信息对应的节日。生成的营销事件可以预先存储起来,待接收到接入请求信息时触发相应的营销事件,输出相应的信息。
本实施例中,通过将商户的营销信息与节日进行匹配,能够根据节日的场景输出相应的商品营销信息,通过计算商户的营销信息与节日的关联度,能够根据关联度大小从大量的商户的营销信息中筛选出与节日场景更匹配的营销信息,因而,本说明书能够实现提供节日场景所需的营销信息,给信息服务软件产品接入,降低软件开发公司的成本。
一些实施例中,上述步骤S110,采集商户的营销信息的方法,可包括:基于网络爬虫技术从互联网爬取得到商户的营销信息。
该网络爬虫技术可以利用网络爬取器实现。利用该网络爬虫技术能够在万维网上全 面抓取关于商户的网页,例如商户网站的网页。抓取到关于商户的网页后,通过结构化分析、清洗、计算、提取等处理,可以得到所需的商户的营销信息。所得到的商户的不同营销信息可以按其源信息中的对应关系相关联,根据其中一种信息,可以找到其他相应信息,例如,根据商品SKU可以找到商品的名称、商品的特征标签、商户信息、优惠信息等。实施例中,在全球范围内采集商户的营销信息时,可以在国内网络和国外网络中分别爬取得到国内商户的营销信息和国外商户的营销信息,例如,通过在国内网络和国外网络中分别设置一个网络爬取器来实现。实施例中,可以预先爬取商户或商品的营销信息,作为固有信息,然后可以针对热度较高的商户或商品实时爬取器营销信息,作为增量信息。以此,能够更高效地得到用户所关注的营销信息。
本实施例中,基于网络爬虫技术从互联网爬取得到商户的营销信息,与搜索引擎和后台录入的方法相比,能够更全面、更高效地得到大量商户的营销信息。
一些实施例中,上述步骤S120,按设定匹配规则,将所述营销信息与预先建立的节日事件库中的节日进行匹配,得到匹配信息的方法,可包括:
步骤S121:从所述营销信息中提取出至少一个商品特征信息;
步骤S122:按设定匹配规则,将各所述商品特征信息与预先建立的节日事件库中的节日进行匹配,得到与所述节日对应的商品特征信息,作为匹配信息;所述设定匹配规则包括所述节日与商品特征信息的映射关系。
在上述步骤S121中,该商品特征信息可以唯一标识商品,且可以用于区分不同类型的商品,该商品特征信息可以包括商品的SKU、商品特征标签等中的一个或多个。商户可以经营商品特征信息不同的商品,所以商户的经营信息中可以包含商品特征信息不同的商品的信息,进而可以包含一个或多个商品特征信息。
在上述步骤S122中,该设定匹配规则可以包含多种不同节日与商品特征信息的映射关系,该商品特征信息可以类似于上述提取的商品特征信息,可以包括商品的SKU、商品特征标签等中的一个或多个。在进行匹配时,可以按照该设定匹配规则,将提取的每一个商品特征信息与节日事件库中的每个节日一一进行匹配,找到每个商品特征信息所对应的节日,可以将对应上述提取的商品特征信息的个数最多的节日最为匹配出的节日,进而根据匹配出的节日和其所对应的商品特征信息可以得到上述匹配信息。
本实施例中,利用商品特征信息能够区分不同特征或类别的商品,因而利用商品特征信息与节日进行匹配,能够更容易抓住商品特征,实现准确匹配。同一商品特征信息 可以包括具有同一特征的多个商品,以此能够提高匹配的效率。
一些实施例中,上述步骤S130,根据所述匹配信息计算所述营销信息与所述节日的关联度,包括:
步骤S131:计算所述营销信息中与所述节日对应的商品特征信息的数量;
步骤S132:通过比较不同商户对应的所述商品特征信息的数量,确定所述营销信息与所述节日的关联度。
例如,该商品特征信息为商品SKU,商户营销多种商品SKU不同的商品,假设有三种商品的商品SKU与同一所述节日匹配,那么与所述节日对应的商品特征信息的数量为3。不同商户的与所述节日匹配的商品特征信息的数量可能不同,如果一个商户的与所述节日匹配的商品特征信息的数量越大,说明该商户包含越多与所述节日匹配的商品,此时,可以给该商户的营销信息与所述节日的关联度设置较大的数值。
实施例中,可以将大量不同商户的对应的商品特征信息的数量由大到小进行排序,根据排序顺次为商户设置对应的关联度,排序越靠前,关联度越大。
本实施例中,通过比较不同商户对应的商品特征信息的数量,确定其营销信息与所述节日的关联度,可以将包含更多匹配商品的商户的营销信息推送给用户,更符合用户需求。
一些实施例中,在上述步骤S140中,根据所述关联度和所述营销信息生成所述节日的营销事件的方法,可包括:在所述关联度满足设定条件的情况下,将所述节日的信息和所述营销信息中的商品的相关信息进行关联,得到所述节日的营销事件;所述商品的相关信息包括所述营销信息中的商品的信息、所述营销信息中的商品优惠信息、及所述商户的信息。
该设定条件例如可以是该关联度是否大于一设定值,或者可以是上述排序的次数在设定名次之前。所述节日的营销事件可以根据所述节日信息和一个或多个不同所述商户的营销信息的商品相关信息生成。可以将所述节日的信息和每个所述商户的营销信息中的商品的相关信息进行关联。该节日的信息可以包括节日编码、节日名称、节日日期、节日地点等信息。该商品的信息可以包括商品SKU、商品名称、商品价格等信息。该商品优惠信息可以包含优惠编码、优惠方式等信息。该上述的信息可以包括商户的名称、商户POI(商户的编码)、商户的地址、商户的电话等信息。进行关联的方式可以是多个两两对应的关系,例如,节日编码与商品SKU映射,商品SKU与商户编码映射,商 品SKU与商品优惠信息映射。或者可以是多个信息均彼此对应的关系,例如,节日编码、商品SKU、商户编码、商品优惠信息均彼此对应。在根据接入请求信息判断需要某一节日对应的营销信息时,即触发了节日事件,该节日事件会触发营销事件中的关联查找流程,进而输出该节日对应的营销信息。因而,本实施例中,根据生成的营销事件中的关联信息,能够快速找到用户所面临节日场景下的营销信息。
实施例中,在触发输出所述营销信息中的商品的相关信息同时,还可以输出设定的信息有效时段,该信息有效时段可以根据商品优惠信息中的活动时间得知,或者视需要进行确定。以此可以便于用户了解营销信息的时效性。
一些实施例中,上述实施例的营销信息投放平台构建方法,还可包括:
步骤S150:构建营销信息投放接口,用于在所述营销事件被触发时,读取并输出所述营销信息中的商品的相关信息。
该步骤S150可以于上述步骤S140之后执行。该营销信息投放接口能够提供营销信息投放平台与信息提供平台之间的通信能力,还能够从营销信息投放平台的存储空间读取需要输出的信息。在营销事件被触发时,通过该营销信息投放接口读取需要输出的信息,能够使信息提供平台快速接入所需信息。
图3示出了本说明书一实施例的与营销信息投放平台相关的交互图。如图3所示,在本说明书中:
S1:营销信息投放平台从商户网站获取商户的营销信息;
S2:营销信息投放平台根据商户的营销信息生成营销事件;
S3:营销信息投放平台接收到来自信息服务平台的接入请求信息;
S4:营销信息投放平台根据该接入请求信息发送节日对应的营销信息至该信息服务平台。
其中,该商户网站仅作为获取商户的营销信息的典型代表,实际上还可以从网络的其他网站获取商户的营销信息,或者通过其他途径,例如后台录入,获取商户的营销信息。该信息服务平台或者其部分模块可以用于提供基于节日场景的信息,例如支付宝中的出境模块。该营销信息可包括商品信息、商户信息、优惠信息等。该商品信息可包括商品名称、商品的SKU(商品编码)、商品的特征标签等。该商户信息可以包括商户名称、商户地址、商户电话等。该优惠信息可以包括打折优惠、满减活动等。接入请求信 息可包括节日日期、节日地点、用户偏好等。该营销事件可以包含节日、商品及商户等的关联关系信息。该营销事件可用于根据接入请求信息中的节日信息触发输出商户的营销信息中的商品的相关信息。该商品的相关信息可以包括商品信息、商户信息、优惠信息等。通过上述交互过程S1~S4可以看出,本说明书能够实现提供节日场景化的营销信息,给信息服务平台接入。
本说明书实施例还提供一种营销信息投放方法,可以利用上述实施例的方法构建的营销信息投放平台投放信息服务平台所需的信息,重复之处可以参照上述实施例实施。
图4是本说明书一实施例的营销信息投放方法的流程示意图。如图4所示,本实施例的营销信息投放方法,可包括:
步骤210:接收包含用户地点信息和用户时间信息的接入请求信息,并根据所述用户地点信息和所述用户时间信息从预先建立的节日事件库中的查找节日;
步骤220:根据查找到的节日触发相应的营销事件,输出与所述查找到的节日相匹配的商户的商品的相关信息;所述营销事件是根据所述查找到的节日与采集的所述商户的营销信息的关联度和所述营销信息生成;所述关联度是根据所述查找到的节日与所述营销信息的匹配信息计算得到;所述匹配信息是按设定匹配规则将所述营销信息与所述查找到的节日进行匹配得到;所述设定匹配规则包括所述查找到的节日与商品相关信息的映射关系。
节日通常与时间有关,还可能与地点有关,所以根据所述用户地点信息和所述用户时间信息能够得到对应某一地点的节日。预先建立的节日事件库中的节日可以对应节日事件,该节日事件可以包括预先记录的节日地点、节日时间等信息。通过将该接入请求信息中的信息依次与节日事件库中的各节日的信息进行比对,可以得知信息服务平台端的用户所要查找的地方性或全球性节日的营销信息。根据查找到的节日可以触发与该节日对应的营销事件,从而输出该节日的相关营销信息。
实施例中,该接入请求信息还可以包括用户偏好,例如偏好某一类型商品。根据该用户偏好可以从营销事件的关联关系中查找并输出用户偏好的营销信息。例如在泼水节,用户偏好与盛水相关的物品,则可以先根据节日查找到该物品的商品SKU,再根据该商品SKU查找到该物品。
实施例中,在步骤220之前,可以根据查找到的节日在网络上搜索热点商户或热点商品,并在步骤220中从输出的与所述查找到的节日相匹配的商户的商品的相关信息进 一步筛选出该热点商户或该热点商品对应的商品相关信息。以此,可以更好地满足用户的需要。
本说明书实施例还提供一种营销信息接入方法,可以用于实现接入上述实施例的方法构建的营销信息投放平台,重复之处可以参照上述实施例实施。
图5是本说明书一实施例的营销信息接入方法的流程示意图。如图5所示,本实施例的营销信息接入方法,可包括:
步骤S310:发送包含用户地点信息和用户时间信息的接入请求信息,并接收根据所述接入请求信息返回的营销投放信息;所述营销投放信息是在根据所述接入请求信息从预先建立的节日事件库中查找到的节日的营销事件被触发后被返回;所述营销事件是根据所述查找到的节日与采集的商户的营销信息的关联度和所述营销信息生成;所述关联度是根据所述查找到的节日与所述营销信息的匹配信息计算得到;所述匹配信息是按设定匹配规则将所述营销信息与所述查找到的节日进行匹配得到;所述设定匹配规则包括所述查找到的节日与商品相关信息的映射关系;
步骤S320:根据设定显示方式显示所述营销投放信息。
该营销信息接入方法可以执行主体可以是信息服务平台。该信息服务平台可以基于终端设备实现,例如手机、平板电脑、个人计算机等。该用户地点信息可以通过终端设备上的全球定位系统获得,或者由用户手动选择或输入。该用户时间信息可以根据该用户地点信息直接从网络或者通过计算获取当地的时间。该接入请求信息还可以包括用户偏好,例如商品偏好,以得到更符合用户需求的营销信息。该设定显示方式可以排版方式、显示格式(例如文字、图片)等。该营销投放信息可以以结构化字段的形式返回,在信息服务平台端,可以根据设定的显示方式进行显示。
基于与上述实施例的方法相同的发明构思,本说明书实施例还提供了相应的装置,如下面实施例所述。由于该些装置解决问题的原理与上述方法相似,因此该些装置的实施可以参见上述方法的实施,重复之处不再赘述。
图6是本说明书一实施例的营销信息投放平台构建装置的结构示意图。如图6所示,本实施例的营销信息投放平台构建装置,可包括:信息采集模块410、信息匹配模块420、关联度生成模块430及事件生成模块440,上述各模块顺序连接。
信息采集模块410,用于:采集商户的营销信息。
信息匹配模块420,用于:按设定匹配规则,将所述营销信息与预先建立的节日事 件库中的节日进行匹配,得到匹配信息;所述设定匹配规则包括所述节日与商品相关信息的映射关系。
关联度生成模块430,用于:根据所述匹配信息计算所述营销信息与所述节日的关联度。
事件生成模块440,用于:根据所述关联度和所述营销信息生成所述节日的营销事件;所述营销事件用于根据对应于所述节日的接入请求信息触发输出所述营销信息中的商品的相关信息。
图7是本说明书一实施例的营销信息投放装置的结构示意图。如图7所示,本实施例的营销信息投放装置,可包括:请求接收模块510和营销投放模块520,二者相互连接。
请求接收模块510,用于:接收包含用户地点信息和用户时间信息的接入请求信息,并根据所述用户地点信息和所述用户时间信息从预先建立的节日事件库中的查找节日。
营销投放模块520,用于:根据查找到的节日触发相应的营销事件,输出与所述查找到的节日相匹配的商户的商品的相关信息;所述营销事件是根据所述查找到的节日与采集的所述商户的营销信息的关联度和所述营销信息生成;所述关联度是根据所述查找到的节日与所述营销信息的匹配信息计算得到;所述匹配信息是按设定匹配规则将所述营销信息与所述查找到的节日进行匹配得到;所述设定匹配规则包括所述查找到的节日与商品相关信息的映射关系。
图8是本说明书一实施例的营销信息接入装置的结构示意图。如图8所示,本实施例的营销信息接入装置,可包括:信息接收模块610和信息显示模块620,二者相互连接。
信息接收模块610,用于:发送包含用户地点信息和用户时间信息的接入请求信息,并接收根据所述接入请求信息返回的营销投放信息;所述营销投放信息是在根据所述接入请求信息从预先建立的节日事件库中查找到的节日的营销事件被触发后被返回;所述营销事件是根据所述查找到的节日与采集的商户的营销信息的关联度和所述营销信息生成;所述关联度是根据所述查找到的节日与所述营销信息的匹配信息计算得到;所述匹配信息是按设定匹配规则将所述营销信息与所述查找到的节日进行匹配得到;所述设定匹配规则包括所述查找到的节日与商品相关信息的映射关系。
信息显示模块620,用于:根据设定显示方式显示所述营销投放信息。
图9是本说明书一实施例的营销信息提供系统的结构示意图。如图9所示,本实施例的营销信息提供系统,可包括:营销信息投放装置700和营销信息接入装置800,二者相互连接。
营销信息投放装置700,包括:请求接收模块710和营销投放模块720,二者相互连接。
请求接收模块710,用于:接收包含用户地点信息和用户时间信息的接入请求信息,并根据所述用户地点信息和所述用户时间信息从预先建立的节日事件库中的查找节日。
营销投放模块720,用于:根据查找到的节日触发相应的营销事件,输出与所述查找到的节日相匹配的商户的商品的相关信息;所述营销事件是根据所述查找到的节日与采集的所述商户的营销信息的关联度和所述营销信息生成;所述关联度是根据所述查找到的节日与所述营销信息的匹配信息计算得到;所述匹配信息是按设定匹配规则将所述营销信息与所述查找到的节日进行匹配得到;所述设定匹配规则包括所述查找到的节日与商品相关信息的映射关系。
营销信息接入装置800,包括:信息接收模块810和信息显示模块820,二者相互连接。
信息接收模块810,用于:发送所述接入请求信息,并接收根据所述接入请求信息返回的营销投放信息。
信息显示模块820,用于:根据设定显示方式显示所述营销投放信息。
本说明书实施例还提供一种服务器,包括处理器以及用于存储处理器可执行指令的存储器,所述处理器执行所述指令时实现:上述实施例所述的营销信息投放平台构建方法、营销信息投放方法或营销信息接入方法的步骤。
本说明书实施例还提供一种客户端,包括处理器以及用于存储处理器可执行指令的存储器,所述处理器执行所述指令时实现:上述实施例所述的营销信息投放平台构建方法、营销信息投放方法或营销信息接入方法的步骤。
本说明书实施例还提供一种电子设备,包括显示屏、处理器以及存储处理器可执行指令的存储器,所述处理器执行所述指令时实现:上述实施例所述的营销信息投放平台构建方法、营销信息投放方法或营销信息接入方法的步骤。
下面将以一具体实施例说明本说明书的实施及效果。为便于本领域技术人员更容易地理解本说明书的实施方式,在本实施例中,以为跨境游信息服务平台提供全球商户的节日营销信息为例,说明营销信息投放平台的构建、投放实施方式,以及跨境游信息服务平台的接入实施方式。
构建营销信息投放平台:
图10是本说明书一实施例的营销信息提供系统的结构示意图。参见图10,在境内网络和境外网络分别设置境内网络爬取器和境外网络爬取器。利用境内网络爬取器爬取境内商户201的网页,利用境外网络爬取器爬取境外商户202的网页,从而爬取得到全球范围内的商户网站的网页。爬取的网页信息可以是网页的程序、脚本等,通过对爬取的网页信息进行结构化分析、清洗、计算、提取等处理,可以得到大量商户的营销信息,包括商品信息、商户信息、优惠信息等,如表1所示。该优惠信息例如可以是满减、折扣、返券等,不同商户的优惠信息一般不同,同一商户的不同商品的优惠信息也可能不同。其中,商品信息和商户信息可以分别存储在商品库102和商户库103中,优惠信息可以同商户信息一起存储在商户库103中。将商品信息、商户信息、节日事件分别存储不同数据库,模块化管理,有利于后续营销事件的标准化。
表1采集的商户的营销信息
此外,表1所示的营销信息也可以由商户根据其商户权限进行录入,或者由管理员根据其管理员权限进行录入。
营销信息投放平台100可以基于服务器构建,例如,物理主机、云服务器等。利用服务器可以对采集得到的商户的营销信息进行处理。在对商户的营销信息进行处理之前,可以进行预先建立节日事件库101,预先编排匹配规则等准备工作。该节日事件库101可以包含多个节日事件,每个节日事件可以包含节日名称、节日编码、节日时间、节日地点等节日信息,如表2所示。该匹配规则可以包含节日与商品的对应关系,如表3所示。具体实施时,可以将节日编码与商品SKU进行映射,便于查找。商品的品类可以与节日内容相关或不相关,主要是基于该节日的营销活动即可。
表2节日事件库中的节日信息
节日名称 | 节日编码 | 商品特征标签 | 商品SKU | 商品名称 |
圣诞节 | b1 | 饰品 | c1 | 圣诞树、圣诞帽等 |
泼水节 | b2 | 玩具 | c2 | 水枪、号子等 |
…… | …… | |||
万圣节 | bi | 食品 | ci | 糖果、南瓜派等 |
表3匹配规则
例如,对于商户A1,可以按照表3所示的匹配规则,将商户A1的商品信息(例如商品SKU)与表3中的节日(例如圣诞节)所对应的商品SKU进行比较,假设商户A1的商品SKU G11、商品SKU G12等五个商品SKU与圣诞节对应的商品SKU相匹配。类似地,对于商户A2,将商户A2的商品SKU与表3中的圣诞节所对应的商品SKU进行比较,假设商户A2的商品SKU G21、商品SKU G22等两个商品SKU与圣诞节对应的商品SKU相匹配。依此类推,可以将所有商户A1~An的商品信息与圣诞节对应的商品SKU进行比较。之后,可以将所有商户A1~An的商品信息与泼水节对应的商品SKU进行比较。从而,可以得到所有商户A1~An的商品信息与节日事件库101中所有节日对应的商品SKU的匹配结果。其中,对于圣诞节,商户A1有五个商品SKU与圣诞节对应的商品SKU相匹配,商户A2有两个商品SKU与圣诞节对应的商品SKU相匹配,其他商户仅有一个或没有商品SKU与圣诞节对应的商品SKU相匹配。那么商户A1与 圣诞节的匹配信息最多,商户A2与圣诞节的匹配信息次之,可以根据商户的匹配信息的数量,为商户A1的营销信息与圣诞节设置最大的关联度,为商户A2的营销信息与圣诞节设置次大的关联度。
可以根据关联度最大的商户A1的营销信息生成圣诞节的营销事件。具体地,例如可以将圣诞节的节日信息(例如节日编码b1)与商户A1的商品信息(例如商品SKU)相关联,将商户A1的商品信息(例如商品SKU)与商户信息(例如商户POI)相关联,将商户信息(例如商户POI)与优惠信息相关联。其中,商品SKU还可以和其他商品信息关联,商户POI还可以和其他商户信息关联。通过营销事件中该些关联关系,可以根据节日信息依次查找得到圣诞节所对应的活动信息。
生成的营销事件和各个数据库可以形成一个营销信息投放平台100。此外,还可以该营销信息投放平台设置一个营销信息投放接口,在所述营销事件被触发时,能够读取所述营销信息中的商品的相关信息,输出给境外信息服务平台。其中,营销信息投放平台100的构建工具可以利用java、C#、asp、C++、C、Ruby、VC++、VB、FoxPro等计算机语言编程实现。
营销信息的接入与投放:
用户例如出游泰国,其通过终端设备(例如手机)登录境外信息服务平台300(例如支付宝的“出境”),此时境外信息服务平台300可以通过手机的GPS定位,得知用户所在地点是泰国,通过当地网络时间可知是4月15日,从而可以将地点(泰国)和时间(4月15日)以接入请求信息的形式发送给营销信息投放平台100,要求获得相应营销信息。营销信息投放平台100根据接入请求信息中的地点(泰国)和时间(4月15日)在节日事件库中查找与其地点及时间匹配的节日,即触发了节日事件,经过查找发现用户所恰逢的节日为泼水节。进而根据泼水节的节日编码b1查找到其对应的商品SKU,再根据节日编码b1对应的商品SKU从商品库102中查找商品信息,从商户库103中查找商户信息,根据商户信息进而可以查找是否有商品优惠信息,如果有,可以将商品名称、商品价格、商户名称、商户地址、商户电话、商品优惠信息等营销信息读取出来,并以结构化字段的形式发送给境外信息服务平台300。在境外信息服务平台300接收到返回的商户营销信息后,可以以文字、图片、列表等形式展示给用户。
此外,在境外信息服务平台300接入营销信息投放平台100同时,或附近的时间段,营销信息投放平台100可以继续从商户网站获取增量的营销信息,存储至商品库102或商户库103中,从而增强商户的营销信息的时效性。另外,在营销信息投放平台 100输出商户的营销信息给境外信息服务平台300的同时,还可以输出时效信息,例如,泼水节所对应的商户营销信息的时效为三天或七天,以此可以提示用户商户营销信息的时效性。
综上所述,本说明书的营销信息投放平台构建方法、营销信息投放方法、营销信息接入方法、营销信息投放平台构建装置、营销信息投放装置、营销信息接入装置、营销信息提供系统、服务器、客户端及电子设备,通过将商户的营销信息与节日进行匹配,能够根据节日的场景输出相应的商品营销信息,通过计算商户的营销信息与节日的关联度,能够根据关联度大小从大量的商户的营销信息中筛选出与节日场景更匹配的营销信息,因而,本说明书能够实现提供节日场景所需的营销信息,给信息服务软件产品接入,降低软件开发公司的成本。
在本说明书的描述中,参考术语“一个实施例”、“一个具体实施例”、“一些实施例”、“例如”、“示例”、“具体示例”、或“一些示例”等的描述意指结合该实施例或示例描述的具体特征、结构、材料或者特点包含于本说明书的至少一个实施例或示例中。在本说明书中,对上述术语的示意性表述不一定指的是相同的实施例或示例。而且,描述的具体特征、结构、材料或者特点可以在任何的一个或多个实施例或示例中以合适的方式结合。各实施例中涉及的步骤顺序用于示意性说明本说明书的实施,其中的步骤顺序不作限定,可根据需要作适当调整。
本领域内的技术人员应明白,本说明书的实施例可提供为方法、系统、或计算机程序产品。因此,本说明书可采用完全硬件实施例、完全软件实施例、或结合软件和硬件方面的实施例的形式。而且,本说明书可采用在一个或多个其中包含有计算机可用程序代码的计算机可用存储介质(包括但不限于磁盘存储器、CD-ROM、光学存储器等)上实施的计算机程序产品的形式。
本说明书是参照根据本说明书实施例的方法、设备(系统)、和计算机程序产品的流程图和/或方框图来描述的。应理解可由计算机程序指令实现流程图和/或方框图中的每一流程和/或方框、以及流程图和/或方框图中的流程和/或方框的结合。可提供这些计算机程序指令到通用计算机、专用计算机、嵌入式处理机或其他可编程数据处理设备的处理器以产生一个机器,使得通过计算机或其他可编程数据处理设备的处理器执行的指令产生用于实现在流程图一个流程或多个流程和/或方框图一个方框或多个方框中指定的功能的装置。
这些计算机程序指令也可存储在能引导计算机或其他可编程数据处理设备以特 定方式工作的计算机可读存储器中,使得存储在该计算机可读存储器中的指令产生包括指令装置的制造品,该指令装置实现在流程图一个流程或多个流程和/或方框图一个方框或多个方框中指定的功能。
这些计算机程序指令也可装载到计算机或其他可编程数据处理设备上,使得在计算机或其他可编程设备上执行一系列操作步骤以产生计算机实现的处理,从而在计算机或其他可编程设备上执行的指令提供用于实现在流程图一个流程或多个流程和/或方框图一个方框或多个方框中指定的功能的步骤。
以上所述的具体实施例,对本说明书的目的、技术方案和有益效果进行了进一步详细说明,所应理解的是,以上所述仅为本说明书的具体实施例而已,并不用于限定本说明书的保护范围,凡在本说明书的精神和原则之内,所做的任何修改、等同替换、改进等,均应包含在本说明书的保护范围之内。
Claims (21)
- 一种营销信息投放平台构建方法,所述方法包括:采集商户的营销信息;按设定匹配规则,将所述营销信息与预先建立的节日事件库中的节日进行匹配,得到匹配信息;所述设定匹配规则包括所述节日与商品相关信息的映射关系;根据所述匹配信息计算所述营销信息与所述节日的关联度;根据所述关联度和所述营销信息生成所述节日的营销事件;所述营销事件用于根据对应于所述节日的接入请求信息触发输出所述营销信息中的商品的相关信息。
- 如权利要求1所述的方法,采集商户的营销信息,包括:基于网络爬虫技术从互联网爬取得到商户的营销信息。
- 如权利要求1所述的方法,按设定匹配规则,将所述营销信息与预先建立的节日事件库中的节日进行匹配,得到匹配信息,包括:从所述营销信息中提取出至少一个商品特征信息;按设定匹配规则,将各所述商品特征信息与预先建立的节日事件库中的节日进行匹配,得到与所述节日对应的商品特征信息,作为匹配信息;所述设定匹配规则包括所述节日与商品特征信息的映射关系。
- 如权利要求3所述的方法,根据所述匹配信息计算所述营销信息与所述节日的关联度,包括:计算所述营销信息中与所述节日对应的商品特征信息的数量;通过比较不同商户对应的所述商品特征信息的数量,确定所述营销信息与所述节日的关联度。
- 如权利要求1所述的方法,根据所述关联度和所述营销信息生成所述节日的营销事件,包括:在所述关联度满足设定条件的情况下,将所述节日的信息和所述营销信息中的商品的相关信息进行关联,得到所述节日的营销事件;所述商品的相关信息包括所述营销信息中的商品的信息、所述营销信息中的商品优惠信息、及所述商户的信息。
- 如权利要求1所述的方法,还包括:构建营销信息投放接口,用于在所述营销事件被触发时,读取并输出所述营销信息中的商品的相关信息。
- 一种营销信息投放方法,所述方法包括:接收包含用户地点信息和用户时间信息的接入请求信息,并根据所述用户地点信息 和所述用户时间信息从预先建立的节日事件库中的查找节日;根据查找到的节日触发相应的营销事件,输出与所述查找到的节日相匹配的商户的商品的相关信息;所述营销事件是根据所述查找到的节日与采集的所述商户的营销信息的关联度和所述营销信息生成;所述关联度是根据所述查找到的节日与所述营销信息的匹配信息计算得到;所述匹配信息是按设定匹配规则将所述营销信息与所述查找到的节日进行匹配得到;所述设定匹配规则包括所述查找到的节日与商品相关信息的映射关系。
- 一种营销信息接入方法,所述方法包括:发送包含用户地点信息和用户时间信息的接入请求信息,并接收根据所述接入请求信息返回的营销投放信息;所述营销投放信息是在根据所述接入请求信息从预先建立的节日事件库中查找到的节日的营销事件被触发后被返回;所述营销事件是根据所述查找到的节日与采集的商户的营销信息的关联度和所述营销信息生成;所述关联度是根据所述查找到的节日与所述营销信息的匹配信息计算得到;所述匹配信息是按设定匹配规则将所述营销信息与所述查找到的节日进行匹配得到;所述设定匹配规则包括所述查找到的节日与商品相关信息的映射关系;根据设定显示方式显示所述营销投放信息。
- 一种营销信息投放平台构建装置,所述装置包括:信息采集模块,用于:采集商户的营销信息;信息匹配模块,用于:按设定匹配规则,将所述营销信息与预先建立的节日事件库中的节日进行匹配,得到匹配信息;所述设定匹配规则包括所述节日与商品相关信息的映射关系;关联度生成模块,用于:根据所述匹配信息计算所述营销信息与所述节日的关联度;事件生成模块,用于:根据所述关联度和所述营销信息生成所述节日的营销事件;所述营销事件用于根据对应于所述节日的接入请求信息触发输出所述营销信息中的商品的相关信息。
- 一种营销信息投放装置,所述装置包括:请求接收模块,用于:接收包含用户地点信息和用户时间信息的接入请求信息,并根据所述用户地点信息和所述用户时间信息从预先建立的节日事件库中的查找节日;营销投放模块,用于:根据查找到的节日触发相应的营销事件,输出与所述查找到的节日相匹配的商户的商品的相关信息;所述营销事件是根据所述查找到的节日与采集的所述商户的营销信息的关联度和所述营销信息生成;所述关联度是根据所述查找到的节日与所述营销信息的匹配信息计算得到;所述匹配信息是按设定匹配规则将所述营销 信息与所述查找到的节日进行匹配得到;所述设定匹配规则包括所述查找到的节日与商品相关信息的映射关系。
- 一种营销信息接入装置,所述装置包括:信息接收模块,用于:发送包含用户地点信息和用户时间信息的接入请求信息,并接收根据所述接入请求信息返回的营销投放信息;所述营销投放信息是在根据所述接入请求信息从预先建立的节日事件库中查找到的节日的营销事件被触发后被返回;所述营销事件是根据所述查找到的节日与采集的商户的营销信息的关联度和所述营销信息生成;所述关联度是根据所述查找到的节日与所述营销信息的匹配信息计算得到;所述匹配信息是按设定匹配规则将所述营销信息与所述查找到的节日进行匹配得到;所述设定匹配规则包括所述查找到的节日与商品相关信息的映射关系;信息显示模块,用于:根据设定显示方式显示所述营销投放信息。
- 一种营销信息提供系统,所述系统包括:营销信息投放装置,包括:请求接收模块,用于:接收包含用户地点信息和用户时间信息的接入请求信息,并根据所述用户地点信息和所述用户时间信息从预先建立的节日事件库中的查找节日;营销投放模块,用于:根据查找到的节日触发相应的营销事件,输出与所述查找到的节日相匹配的商户的商品的相关信息;所述营销事件是根据所述查找到的节日与采集的所述商户的营销信息的关联度和所述营销信息生成;所述关联度是根据所述查找到的节日与所述营销信息的匹配信息计算得到;所述匹配信息是按设定匹配规则将所述营销信息与所述查找到的节日进行匹配得到;所述设定匹配规则包括所述查找到的节日与商品相关信息的映射关系;营销信息接入装置,包括:信息接收模块,用于:发送所述接入请求信息,并接收根据所述接入请求信息返回的营销投放信息;信息显示模块,用于:根据设定显示方式显示所述营销投放信息。
- 一种服务器,包括处理器以及用于存储处理器可执行指令的存储器,所述处理器执行所述指令时实现:采集商户的营销信息;按设定匹配规则,将所述营销信息与预先建立的节日事件库中的节日进行匹配,得到匹配信息;所述设定匹配规则包括所述节日与商品相关信息的映射关系;根据所述匹配信息计算所述营销信息与所述节日的关联度;根据所述关联度和所述营销信息生成所述节日的营销事件;所述营销事件用于根据对应于所述节日的接入请求信息触发输出所述营销信息中的商品的相关信息。
- 一种客户端,包括处理器以及用于存储处理器可执行指令的存储器,所述处理器执行所述指令时实现:采集商户的营销信息;按设定匹配规则,将所述营销信息与预先建立的节日事件库中的节日进行匹配,得到匹配信息;所述设定匹配规则包括所述节日与商品相关信息的映射关系;根据所述匹配信息计算所述营销信息与所述节日的关联度;根据所述关联度和所述营销信息生成所述节日的营销事件;所述营销事件用于根据对应于所述节日的接入请求信息触发输出所述营销信息中的商品的相关信息。
- 一种电子设备,包括显示屏、处理器以及存储处理器可执行指令的存储器,所述处理器执行所述指令时实现:采集商户的营销信息;按设定匹配规则,将所述营销信息与预先建立的节日事件库中的节日进行匹配,得到匹配信息;所述设定匹配规则包括所述节日与商品相关信息的映射关系;根据所述匹配信息计算所述营销信息与所述节日的关联度;根据所述关联度和所述营销信息生成所述节日的营销事件;所述营销事件用于根据对应于所述节日的接入请求信息触发输出所述营销信息中的商品的相关信息。
- 一种服务器,包括处理器以及用于存储处理器可执行指令的存储器,所述处理器执行所述指令时实现:接收包含用户地点信息和用户时间信息的接入请求信息,并根据所述用户地点信息和所述用户时间信息从预先建立的节日事件库中的查找节日;根据查找到的节日触发相应的营销事件,输出与所述查找到的节日相匹配的商户的商品的相关信息;所述营销事件是根据所述查找到的节日与采集的所述商户的营销信息的关联度和所述营销信息生成;所述关联度是根据所述查找到的节日与所述营销信息的匹配信息计算得到;所述匹配信息是按设定匹配规则将所述营销信息与所述查找到的节日进行匹配得到;所述设定匹配规则包括所述查找到的节日与商品相关信息的映射关系。
- 一种客户端,包括处理器以及用于存储处理器可执行指令的存储器,所述处理器执行所述指令时实现:接收包含用户地点信息和用户时间信息的接入请求信息,并根据所述用户地点信息和所述用户时间信息从预先建立的节日事件库中的查找节日;根据查找到的节日触发相应的营销事件,输出与所述查找到的节日相匹配的商户的商品的相关信息;所述营销事件是根据所述查找到的节日与采集的所述商户的营销信息的关联度和所述营销信息生成;所述关联度是根据所述查找到的节日与所述营销信息的匹配信息计算得到;所述匹配信息是按设定匹配规则将所述营销信息与所述查找到的节日进行匹配得到;所述设定匹配规则包括所述查找到的节日与商品相关信息的映射关系。
- 一种电子设备,包括显示屏、处理器以及存储处理器可执行指令的存储器,所述处理器执行所述指令时实现:接收包含用户地点信息和用户时间信息的接入请求信息,并根据所述用户地点信息和所述用户时间信息从预先建立的节日事件库中的查找节日;根据查找到的节日触发相应的营销事件,输出与所述查找到的节日相匹配的商户的商品的相关信息;所述营销事件是根据所述查找到的节日与采集的所述商户的营销信息的关联度和所述营销信息生成;所述关联度是根据所述查找到的节日与所述营销信息的匹配信息计算得到;所述匹配信息是按设定匹配规则将所述营销信息与所述查找到的节日进行匹配得到;所述设定匹配规则包括所述查找到的节日与商品相关信息的映射关系。
- 一种服务器,包括处理器以及用于存储处理器可执行指令的存储器,所述处理器执行所述指令时实现:发送包含用户地点信息和用户时间信息的接入请求信息,并接收根据所述接入请求信息返回的营销投放信息;所述营销投放信息是在根据所述接入请求信息从预先建立的节日事件库中查找到的节日的营销事件被触发后被返回;所述营销事件是根据所述查找到的节日与采集的商户的营销信息的关联度和所述营销信息生成;所述关联度是根据所述查找到的节日与所述营销信息的匹配信息计算得到;所述匹配信息是按设定匹配规则将所述营销信息与所述查找到的节日进行匹配得到;所述设定匹配规则包括所述查找到的节日与商品相关信息的映射关系;根据设定显示方式显示所述营销投放信息。
- 一种客户端,包括处理器以及用于存储处理器可执行指令的存储器,所述处理器执行所述指令时实现:发送包含用户地点信息和用户时间信息的接入请求信息,并接收根据所述接入请求信息返回的营销投放信息;所述营销投放信息是在根据所述接入请求信息从预先建立的节日事件库中查找到的节日的营销事件被触发后被返回;所述营销事件是根据所述查找到的节日与采集的商户的营销信息的关联度和所述营销信息生成;所述关联度是根据所述查找到的节日与所述营销信息的匹配信息计算得到;所述匹配信息是按设定匹配规则 将所述营销信息与所述查找到的节日进行匹配得到;所述设定匹配规则包括所述查找到的节日与商品相关信息的映射关系;根据设定显示方式显示所述营销投放信息。
- 一种电子设备,包括显示屏、处理器以及存储处理器可执行指令的存储器,所述处理器执行所述指令时实现:发送包含用户地点信息和用户时间信息的接入请求信息,并接收根据所述接入请求信息返回的营销投放信息;所述营销投放信息是在根据所述接入请求信息从预先建立的节日事件库中查找到的节日的营销事件被触发后被返回;所述营销事件是根据所述查找到的节日与采集的商户的营销信息的关联度和所述营销信息生成;所述关联度是根据所述查找到的节日与所述营销信息的匹配信息计算得到;所述匹配信息是按设定匹配规则将所述营销信息与所述查找到的节日进行匹配得到;所述设定匹配规则包括所述查找到的节日与商品相关信息的映射关系;根据设定显示方式显示所述营销投放信息。
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
CN201810633786.9 | 2018-06-20 | ||
CN201810633786.9A CN109087121A (zh) | 2018-06-20 | 2018-06-20 | 营销信息投放平台构建方法及装置 |
Publications (1)
Publication Number | Publication Date |
---|---|
WO2019242343A1 true WO2019242343A1 (zh) | 2019-12-26 |
Family
ID=64840063
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
PCT/CN2019/078105 WO2019242343A1 (zh) | 2018-06-20 | 2019-03-14 | 营销信息投放平台构建方法及装置 |
Country Status (3)
Country | Link |
---|---|
CN (1) | CN109087121A (zh) |
TW (1) | TWI752303B (zh) |
WO (1) | WO2019242343A1 (zh) |
Cited By (2)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
CN111445292A (zh) * | 2020-04-03 | 2020-07-24 | 北京首汽智行科技有限公司 | 一种自动匹配优惠券触达用户的方法 |
CN112270572A (zh) * | 2020-11-03 | 2021-01-26 | 恩亿科(北京)数据科技有限公司 | 自动化营销方法、系统、电子设备及计算机可读存储介质 |
Families Citing this family (6)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
CN109087121A (zh) * | 2018-06-20 | 2018-12-25 | 阿里巴巴集团控股有限公司 | 营销信息投放平台构建方法及装置 |
CN110177138A (zh) * | 2019-05-22 | 2019-08-27 | 古疁(上海)文化发展有限公司 | 活动服务平台实现方法、装置、设备及存储介质 |
CN110929132B (zh) * | 2019-11-14 | 2023-10-20 | 北京有竹居网络技术有限公司 | 信息交互方法、装置、电子设备及计算机可读存储介质 |
CN111985966A (zh) * | 2020-08-14 | 2020-11-24 | 浙江硕星网络科技有限公司 | 智慧商户营销管理系统及方法 |
CN113807888B (zh) * | 2021-09-02 | 2024-06-04 | 支付宝(杭州)信息技术有限公司 | 营销处理方法及装置 |
CN114821893A (zh) * | 2022-04-20 | 2022-07-29 | 上海商汤智能科技有限公司 | 物品信息的调整方法、装置、电子设备及存储介质 |
Citations (5)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
CN102208084A (zh) * | 2010-03-31 | 2011-10-05 | 上海博泰悦臻电子设备制造有限公司 | 服务平台及其广告信息发布方法、广告信息发布系统 |
CN105592150A (zh) * | 2015-12-18 | 2016-05-18 | 腾讯科技(深圳)有限公司 | 获取推送数据的方法、装置和系统 |
CN106203840A (zh) * | 2016-07-13 | 2016-12-07 | 欧阳张睿 | 方案信息自动生成方法 |
CN107341266A (zh) * | 2017-07-24 | 2017-11-10 | 北京微影时代科技有限公司 | 一种显示信息获取的方法和装置 |
CN109087121A (zh) * | 2018-06-20 | 2018-12-25 | 阿里巴巴集团控股有限公司 | 营销信息投放平台构建方法及装置 |
Family Cites Families (3)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
CN103295145B (zh) * | 2012-02-28 | 2017-02-15 | 北京星源无限传媒科技有限公司 | 一种基于用户消费特征向量的手机广告投放方法 |
CN104574143A (zh) * | 2014-12-29 | 2015-04-29 | 张兴禹 | 一种集成彩票奖励的二维码广告系统及其使用方法 |
CN105761101A (zh) * | 2016-02-04 | 2016-07-13 | 云南今日游情科技有限公司 | 基于相互选择的移动终端高精准度广告推送系统及方法 |
-
2018
- 2018-06-20 CN CN201810633786.9A patent/CN109087121A/zh active Pending
-
2019
- 2019-03-05 TW TW108107220A patent/TWI752303B/zh active
- 2019-03-14 WO PCT/CN2019/078105 patent/WO2019242343A1/zh active Application Filing
Patent Citations (5)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
CN102208084A (zh) * | 2010-03-31 | 2011-10-05 | 上海博泰悦臻电子设备制造有限公司 | 服务平台及其广告信息发布方法、广告信息发布系统 |
CN105592150A (zh) * | 2015-12-18 | 2016-05-18 | 腾讯科技(深圳)有限公司 | 获取推送数据的方法、装置和系统 |
CN106203840A (zh) * | 2016-07-13 | 2016-12-07 | 欧阳张睿 | 方案信息自动生成方法 |
CN107341266A (zh) * | 2017-07-24 | 2017-11-10 | 北京微影时代科技有限公司 | 一种显示信息获取的方法和装置 |
CN109087121A (zh) * | 2018-06-20 | 2018-12-25 | 阿里巴巴集团控股有限公司 | 营销信息投放平台构建方法及装置 |
Cited By (3)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
CN111445292A (zh) * | 2020-04-03 | 2020-07-24 | 北京首汽智行科技有限公司 | 一种自动匹配优惠券触达用户的方法 |
CN111445292B (zh) * | 2020-04-03 | 2023-06-23 | 北京首汽智行科技有限公司 | 一种自动匹配优惠券触达用户的方法 |
CN112270572A (zh) * | 2020-11-03 | 2021-01-26 | 恩亿科(北京)数据科技有限公司 | 自动化营销方法、系统、电子设备及计算机可读存储介质 |
Also Published As
Publication number | Publication date |
---|---|
TWI752303B (zh) | 2022-01-11 |
TW202001735A (zh) | 2020-01-01 |
CN109087121A (zh) | 2018-12-25 |
Similar Documents
Publication | Publication Date | Title |
---|---|---|
WO2019242343A1 (zh) | 营销信息投放平台构建方法及装置 | |
US9928537B2 (en) | Management and storage of distributed bookmarks | |
US10360623B2 (en) | Visually generated consumer product presentation | |
CN105447184B (zh) | 信息抓取方法及装置 | |
CN105701108B (zh) | 一种信息推荐方法、装置及服务器 | |
CN108805598B (zh) | 相似度信息确定方法、服务器及计算机可读存储介质 | |
TWI539306B (zh) | Information delivery method, processing server and merge server | |
KR20180052489A (ko) | 사용자 경험분석 및 환경요인에 기초한 크로스보더 전자상거래 상품 추천 방법 | |
CN104965863B (zh) | 一种对象聚类方法和装置 | |
US20070174133A1 (en) | Searching for a seller of a product | |
JP5249415B2 (ja) | データ統計を提供するための方法及び装置 | |
CN111612560A (zh) | 用于促销对象的推荐方法、系统、存储介质及电子设备 | |
JP2018101339A (ja) | 推定装置、推定方法及び推定プログラム | |
CN112184300A (zh) | 一种达人匹配方法、介质、系统和设备 | |
CN111159163A (zh) | 商品信息数据库生成方法、商品搜索方法及相关装置 | |
US10417687B1 (en) | Generating modified query to identify similar items in a data store | |
US20150278828A1 (en) | Market analysis for an online business | |
JP2018055599A (ja) | 情報処理方法、プログラム、情報処理システム、及び情報処理装置 | |
CN116402569A (zh) | 基于知识图谱的商品推荐方法、装置、系统及存储介质 | |
US20170345085A1 (en) | Item location management using distributed sensors | |
CN114549125A (zh) | 物品推荐方法及装置、电子设备和计算机可读存储介质 | |
CN111460300A (zh) | 网络内容推送方法、装置及存储介质 | |
Jain et al. | Multi agent driven data mining for knowledge discovery in cloud computing | |
JP6527916B2 (ja) | 情報集計装置、情報集計方法及び情報集計プログラム | |
CN117556474A (zh) | 数据处理方法、装置、计算机设备和存储介质 |
Legal Events
Date | Code | Title | Description |
---|---|---|---|
121 | Ep: the epo has been informed by wipo that ep was designated in this application |
Ref document number: 19823253 Country of ref document: EP Kind code of ref document: A1 |
|
NENP | Non-entry into the national phase |
Ref country code: DE |
|
122 | Ep: pct application non-entry in european phase |
Ref document number: 19823253 Country of ref document: EP Kind code of ref document: A1 |