WO2019231145A1

WO2019231145A1 - Local box advertisement service system in which priority of each banner advertisement is determined by reference region of banner advertisement and local reference region of local box

Info

Publication number: WO2019231145A1
Application number: PCT/KR2019/005852
Authority: WO
Inventors: 김찬홍
Original assignee: (주) 알트소프트
Priority date: 2018-05-28
Filing date: 2019-05-15
Publication date: 2019-12-05
Also published as: KR101943915B1

Abstract

According to a local box advertisement service system in which a priority of each banner advertisement is determined by a reference region of a banner advertisement and a local reference region of a local box, proposed by the present invention, it is possible to display the banner advertisement on the local box in a region where an advertisement is to be made regardless of a physical location of an advertiser by setting the reference region of the banner advertisement, to prevent the reference region of the banner advertisement from being biased around the local box by setting the priority of the banner advertisement by using the extent of the reference region within the local reference region according to whether or not the reference region of the banner advertisement is included in the local reference region of the local box, and to allow the priority of the banner advertisement to be kept constant, so that a user can stably view the banner advertisement and obtain information therefrom.

Description

Local box advertisement service system in which priority of banner advertisement is determined by reference region of banner advertisement and local reference region of local box.

The present invention relates to a local box advertisement service system, and more particularly, to a local box advertisement service system in which priority of each banner advertisement is determined by a reference region of a banner advertisement and a local reference region of a local box.

In general, local advertisements are provided in devices such as kiosks in addition to mass media such as newspapers, magazines, radio and broadcasting. Kiosk is an unmanned information terminal, and is an unmanned comprehensive information guide system that provides information efficiently to a user using multimedia. Such a kiosk may be installed in a specific area and provide a preset advertisement while providing a user with information about the corresponding area.

Among the methods of providing advertisement, banner advertisement is one of the most common advertisement methods. As the content is displayed on the display, bar-shaped advertisement content is displayed together in some areas, and the bar-shaped advertisement content corresponds to a banner. When the user views the advertisement content and clicks on the banner, the information associated with the banner is displayed, so that the banner advertisement may naturally provide information to the user. However, the advertisement through the kiosk has a limited space for displaying the advertisement on the display of the kiosk, so the order of placing the banner advertisement is very important. This is because a banner advertisement, which is exposed first when a user uses a kiosk and is exposed for a long time at the top, increases the advertising effect.

Meanwhile, a technology for providing banner advertisement by using location information of a device has been applied in advertising and marketing fields. Using the location information of the device, there is an advantage that can provide a banner advertisement optimized for the region where the device is installed. For example, if a kiosk is installed at the Gangnam-gu office, the kiosk can provide banner advertisements for advertisers near the Gangnam-gu office. That is, the banner advertisement is provided using the kiosk's location information and the advertiser's location, so that the banner advertisement can be more effectively provided to the user.

However, in some business areas, when providing banner ads to users, you often need to consider where your banner ads should appear rather than your physical location. For example, in the case of software companies, it is effective to expose banner advertisements in places where users of the software are mostly concentrated regardless of the physical location of the company. When providing a banner advertisement using the physical location of the advertiser as in the prior art, there was a problem that the advertisement can not be effectively exposed to the user in the business field.

In addition, when providing a banner advertisement to the kiosk using the location information, the advertiser may be biased around the kiosk, such as by kiosk the location of the advertiser in order to expose the banner advertisement to the top. Therefore, the advertiser has no choice but to place the advertiser's position around the kiosk to expose the banner advertisement even if it is not related to the actual sales, and setting priorities among such dense banner advertisements is meaningless.

However, in order to solve this problem, if banner advertisements are provided based on an arbitrary location rather than the kiosk's actual location, the effect of local advertisements cannot be obtained, and the priority of banner advertisements is continued because there is no meaning of priority setting. If the change is provided, the user may not be sufficiently exposed to the banner advertisement, and it may be difficult to obtain desired information from the banner advertisement.

On the other hand, as a prior art related to the technical field, Korean Patent Registration No. 10-1326684 'local store marketing method and system using a kiosk' and the like has been proposed.

The present invention has been proposed to solve the above problems of the conventionally proposed methods, by setting a reference area of the banner advertisement, display the banner advertisement in the local box in the area to be advertised regardless of the physical location of the advertiser And, based on whether or not the local base area of the local box includes the base area of the banner ad, by setting the priority of the banner advertisement using the width of the base area within the local base area, the base area of the banner ad To ensure that banner ads have a consistent priority, so that users can reliably view and get information about banner ads, based on the area of the banner ad and the local criteria of the local box. Providing a local box advertisement service system in which priority of each banner advertisement is determined by area It is for that purpose.

In addition, the present invention, by setting the priority of the banner advertisement for each sub-group using the local reference area of the local box stored for each sub-group, it is possible to effectively set the priority of the banner advertising according to the regional characteristics of the sub-group, banner Another object of the present invention is to provide a local box advertisement service system in which the priority of each banner advertisement is determined by the reference region of the advertisement and the local reference region of the local box.

The local box advertisement service system in which the priority of each banner advertisement is determined by the reference region of the banner advertisement and the local reference region of the local box according to the characteristics of the present invention for achieving the above object,

In the local box advertisement service system for providing a banner advertisement to a local box including a display unit,

Receiving a banner advertisement request from the local box, including a service providing server for providing a banner advertisement to the local box,

The service providing server,

A database module for storing content to be displayed as the banner advertisement, a reference region of the banner advertisement independent of a position of an advertiser, a location of the local box, and a local reference region of the local box;

The priority of the banner advertisement may be set according to the width or distance of the reference region of the banner advertisement stored in the database module based on the local reference region of the local box, wherein the reference region of the banner advertisement is set to the local reference region of the local box. A priority setting module for setting a priority of the banner advertisement depending on whether the advertisement is included; And

And an advertisement providing module for arranging banner advertisements stored in the database module according to the priority set by the priority setting module and providing them to the local box.

The priority setting module may be configured to set a priority of the banner advertisement according to the width of the reference region with respect to the banner advertisement in which the reference region of the banner advertisement is included in the local reference region of the local box. do.

Preferably,

There are a plurality of local reference areas of the local box,

The priority setting module may set the priority of the banner advertisement based on a plurality of regional reference areas that change over time.

Preferably, the priority setting module,

With respect to the banner advertisement in which the reference region of the banner advertisement is included in the local reference region of the local box, the priority of the banner advertisement may be set in the order in which the width of the reference region is wide.

Preferably, the priority setting module,

With respect to the banner advertisement in which the reference region of the banner advertisement is included in the local reference region of the local box, the priority of the banner advertisement may be set in the order of narrow width of the reference region.

Preferably, the priority setting module,

With respect to the banner advertisement in which the reference region of the banner advertisement is included outside the local reference region of the local box, the banner advertisement is arranged in order of shortest distance between the position of the local box and the boundary line of the reference region of the banner advertisement. You can set the priority.

Preferably,

The database module stores the other region reference position and the other region reference region of the local box,

The priority setting module may set the priority of the banner advertisement according to the width or distance of the reference region of the banner advertisement stored in the database module based on the other region reference region of the local box. For banner advertisements included in other region reference regions of the local box, priority of banner advertisements is set according to the width of the reference region, and the reference region of the banner advertisement is located outside the region reference region of the local box. For the included banner advertisement, the priority of the banner advertisement may be set in the order of the shortest distance between the other region reference position of the local box and the boundary line of the reference region of the banner advertisement.

Preferably, the service providing server,

The apparatus may further include a tag classification module classifying banner advertisements stored in the database module into subgroups according to the tag of the banner advertisement.

More preferably, the database module,

The local reference area of the local box may be stored for each subgroup.

According to the local box advertisement service system in which the priority of each banner advertisement is determined by the reference region of the banner advertisement proposed by the present invention and the local reference region of the local box, the physical location of the advertiser is determined by setting the reference region of the banner advertisement. Regardless of which area you want to advertise, you can display a banner ad in a local box, and use the width of the base area within the base area of the area, depending on whether the base area of the banner ad is included in the area base area of the local box. By setting the priority of, it is possible to make sure that the reference area of the banner ad is not biased around the local box, and that the priority of the banner ad can be kept constant so that the user can stably view the banner ad and receive information. You can get it.

In addition, according to the present invention, by setting the priority of the banner advertisement for each subgroup using the local reference area of the local box stored for each subgroup, it is possible to effectively set the priority of the banner advertisement according to the regional characteristics of the subgroup.

1 is a diagram illustrating a configuration of a local box advertisement service system in which priority of each banner advertisement is determined by a reference region of a banner advertisement and a local reference region of a local box according to an embodiment of the present invention.

FIG. 2 illustrates a detailed configuration of a service providing server in a local box advertisement service system in which priority of each banner advertisement is determined by a reference region of a banner advertisement and a local reference region of a local box according to an embodiment of the present invention. drawing.

3 illustrates a reference area of a banner advertisement in a local box advertisement service system in which priority of each banner advertisement is determined by a reference area of a banner advertisement and a local reference area of a local box according to an embodiment of the present invention. One drawing.

4 is a view of setting priorities in the priority setting module of the local box advertisement service system in which the priority of each banner advertisement is determined by the reference region of the banner advertisement and the local reference region of the local box according to an embodiment of the present invention. Figure.

5 is a reference area A, B and in the priority setting module of the local box advertisement service system in which the priority of each banner ad is determined by the reference area of the banner advertisement and the local reference area of the local box according to an embodiment of the present invention. A diagram showing the setting of priorities for C. FIG.

6 is a reference area D, E, and priority in the priority setting module of the local box advertisement service system in which the priority of each banner ad is determined by the reference area of the banner advertisement and the local reference area of the local box according to an embodiment of the present invention. A diagram showing how to set priorities for F. FIG.

FIG. 7 is a banner advertisement output to a display unit of a local box in a local box advertisement service system in which priority of each banner advertisement is determined by a reference region of a banner advertisement and a local reference region of a local box according to an embodiment of the present invention. Figure for example.

8 is a local box advertisement service system in which the priority of each banner advertisement is determined by the reference region of the banner advertisement and the local reference region of the local box, according to an embodiment of the present invention, and the other region reference positions and other regions of the local box. A diagram showing, for example, a reference area and a reference area of a banner advertisement.

9 is a local box advertisement service system in which the priority of each banner advertisement is determined by the reference region of the banner advertisement and the local reference region of the local box, according to an embodiment of the present invention. FIG. 3 illustrates a banner advertisement output to a display unit of a local box.

FIG. 10 illustrates a state in which a reference area of a banner advertisement is input in a local box advertisement service system in which priority of each banner advertisement is determined by the reference region of the banner advertisement and the local reference region of the local box according to an embodiment of the present invention. For example, the drawing.

X: the location of the local box

Y: position relative to other area of local box

100: service providing server

110: database module

120: priority setting module

130: Ad Serving Module

140: tag classification module

200: local box

300: advertiser device

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art may easily implement the present invention. However, in describing the preferred embodiment of the present invention in detail, if it is determined that the detailed description of the related known function or configuration may unnecessarily obscure the subject matter of the present invention, the detailed description thereof will be omitted. In addition, the same reference numerals are used throughout the drawings for parts having similar functions and functions.

In addition, in the specification, when a part is 'connected' to another part, it is not only 'directly connected' but also 'indirectly connected' with another element in between. Include. In addition, the term "comprising" a certain component means that the component may further include other components, except for the case where there is no contrary description.

1 is a diagram illustrating a configuration of a local box 200 advertisement service system in which priority of each banner advertisement is determined by a reference region of a banner advertisement and a local reference region of a local box according to an embodiment of the present invention. As shown in FIG. 1, the local box 200 advertisement service system in which the priority of each banner advertisement is determined by the reference region of the banner advertisement and the local reference region of the local box according to an embodiment of the present invention may include a display unit. As a local box 200 advertisement service system for providing a banner advertisement to a local box 200, which includes a service box, the local box 200 may include a service providing server 100 and further includes a local box 200 and an advertiser device 300. It can be configured to include.

The service providing server 100 may receive a banner advertisement request from the local box 200 and provide a banner advertisement to the local box 200. Here, the service providing server 100 provides a banner advertisement to the local box 200, which transmits data about the banner advertisement to be displayed on the display unit of the local box 200 to the local box 200 through a network. Can mean.

The local box 200 may include a display unit and transmit a banner advertisement request to the service providing server 100. In addition, the local box 200 may be a device capable of transmitting and receiving data with the service providing server 100 through a network. Therefore, the local box 200 may receive the banner advertisement data from the service providing server 100 and output the banner advertisement to the display unit.

On the other hand, the local box 200 may be an output device fixedly installed at a specific location, but may be mobile installation, or may be a virtual local box 200 output to the user device. Here, the virtual local box 200 may be a virtual object output on the display of the user device. When the virtual local box 200 is selected by the user by clicking or touching the user device, a banner advertisement may be output through the virtual local box 200. In addition, any device capable of transmitting and receiving data to and from the service providing server 100 through a network and outputting a banner advertisement through the display unit may be included in the local box 200 regardless of its specific type.

The advertiser device 300 is a device capable of transmitting and receiving data with the service providing server 100 through a network, and may provide information about a banner advertisement to the service providing server 100. That is, the service providing server 100 may receive and store information on the banner advertisement from the advertiser device 300. The information about the banner advertisement may include content to be displayed as a banner advertisement described below, a reference area of the banner advertisement, and a tag for the banner advertisement.

Meanwhile, in the present invention, the network may be a wired or mobile radio network such as a local area network (LAN), a wide area network (WAN), or a value added network (VAN), or the like. It may include all kinds of wireless networks such as satellite communication networks, wireless broadband internet (WIBRO), high speed downlink packet access (HSDPA), and the like.

2 is a view illustrating a priority of each banner advertisement based on a reference area of a banner advertisement and a local reference area of a local box, according to an embodiment of the present invention. It is a figure which shows the detailed structure. As shown in FIG. 2, the service providing server of the local box 200 advertisement service system in which the priority of each banner advertisement is determined by the reference area of the banner advertisement and the local reference area of the local box according to an embodiment of the present invention. 100 may include a database module 110, a priority setting module 120, and an advertisement providing module 130, and may further include a tag classification module 140. Hereinafter, each component constituting the service providing server 100 will be described in detail.

The database module 110 may store the content to be displayed as the banner advertisement, the reference region of the banner advertisement independent of the position of the advertiser, the location of the local box 200, and the local reference region of the local box 200. More specifically, the database module 110 may serve to store the content to be displayed as the banner advertisement input from the advertiser device 300 and the reference region of the banner advertisement. Here, the content to be displayed as the banner advertisement may be data including a text, an image, a sound, a video, and the like.

The reference area of the banner advertisement may be used to set the priority of the banner advertisement in the priority setting module 120 to be described later. Since the banner advertisement has the highest priority in the reference region, the reference region corresponds to an area where the banner advertisement can be most exposed to the user. This reference area may be set through the advertiser device 300 and may be independent of the advertiser's physical location. That is, even though the advertiser is in the 'A' area, the reference area of the banner advertisement may be set as the 'B' area.

Meanwhile, in some embodiments, the width of the reference area may be determined according to the advertising cost. Alternatively, the width of the reference area may be determined by the service providing server 100 by using the popularity or recommendation of the content independently of the advertising cost. For example, when the popularity of the banner advertisement A is higher than the popularity of the banner advertisement B, the width of the reference area of the banner advertisement A may be determined to be wider than the width of the reference area of the banner advertisement B. In this case, the popularity of the banner advertisement may be determined by the number of times the user selects the banner advertisement, the number of sharing, and the like. However, the width of the reference area is not only determined by the above-described embodiment, but may be determined in various ways.

In addition, the database module 110 may receive and store a plurality of reference areas for one banner advertisement. Since the reference area of the banner advertisement may be set independently of the plurality of areas without being dependent on the physical location of the advertiser, the banner advertisement may be more effectively exposed to the user through the plurality of reference areas.

The database module 110 may store the location of the local box 200 and the local reference area of the local box 200. Here, the location of the local box 200 may mean an actual location where the local box 200 is installed. However, in the case of the virtual local box 200, since the installed actual location does not exist, the location of the virtual local box 200 may be set by the owner of the virtual local box 200. In some embodiments, The location of the owner of the virtual local box 200 may be set as the location of the virtual local box 200. In addition, the local reference area of the local box 200 may be a predetermined area including the location of the local box 200, and may be a wide area that may include a reference area of a banner advertisement. The local reference area of the local box 200 may be set by the owner of the local box 200, but may be set by an administrator of the service providing server 100.

The priority setting module 120 sets the priority of the banner advertisement according to the width or distance of the reference region of the banner advertisement stored in the database module 110 based on the local reference region of the local box 200, but the banner advertisement The priority of the banner advertisement may be set according to whether or not the reference region of the mobile terminal is included in the local reference region of the local box 200. More specifically, the priority setting module 120 may set the priority of the banner advertisement according to the width of the reference region with respect to the banner advertisement in which the reference region of the banner advertisement is included in the local reference region of the local box 200. Can be.

That is, in the priority setting module 120, the priority of the banner advertisement is set using the reference area of the banner advertisement. Since the position of the local box 200 is fixed, the position of the local box 200 and the banner advertisement are fixed. By setting the priority of the banner advertisement using the reference area of the advertisers tends to set the reference area as close to the local box 200 as possible. Therefore, the advertiser may not set the reference area in a substantially required area, and the banner advertisement may be excessively biased around the local box 200. In addition, if the location of the local box 200 is set to an arbitrary position instead of an actual position, the local advertisement may not be effectively provided, and a fairness problem may occur in any position selection. In addition, when an arbitrary position is frequently changed, the priority of the banner advertisement is continuously changed due to the arbitrary position change, which may cause inconvenience such as the user cannot find a desired banner advertisement.

Therefore, in the local box 200 advertisement service system in which the priority of each banner advertisement is determined by the reference area of the banner advertisement and the local reference area of the local box, the local reference area of the local box 200 according to an embodiment of the present invention. , And the priority setting module 120 includes the reference area included in the local reference area of the local box 200, regardless of the distance from the location of the local box 200. You can set the priority of banner ads according to their width. At this time, the area reference area of the local box 200 may be set in various ways, such as the area, the shape, etc. according to the characteristics of the area or location in which the local box 200 is installed. A detailed configuration of setting the priority of the banner advertisement in the priority setting module 120 will be described later.

The advertisement providing module 130 may arrange the banner advertisements stored in the database module 110 according to the priority set in the priority setting module 120 and provide them to the local box 200. That is, the advertisement providing module 130 may transmit data about banner advertisements having priority settings to the local box 200 through a network. The local box 200 may display the banner advertisement to the user by outputting data on the priority-set banner advertisement received from the advertisement providing module 130 to the display.

3 illustrates an example of a reference area of a banner advertisement in the local box 200 advertisement service system in which the priority of each banner advertisement is determined by the reference region of the banner advertisement and the local reference region of the local box according to an embodiment of the present invention. For example, FIG. Hereinafter, the reference areas A, B, C, D, E and F of the banner advertisements A, B, C, D, E and F are set as shown in the example shown in FIG. 3, and the position of the local box 200 is X, the case where the local reference area of the local box 200 is a thick black square is explained, for example.

The reference area of the banner advertisement may be polygonal or circular. That is, as shown in FIG. 3, the reference area of the banner advertisement may have various shapes, and the reference areas A, B, C, D, E, and F may have different shape areas. In the local box 200 advertisement service system in which the priority of each banner advertisement is determined by the reference region of the banner advertisement and the local reference region of the local box according to an embodiment of the present invention, the reference region of the banner advertisement is the local box 200. Since the priority is set according to whether or not it is included in the local reference area of), the priority of the banner advertisement may also vary according to the shape of the reference area of the banner advertisement. That is, if the reference area of the banner advertisement is set in a shape including a specific position, the priority of the advertisement may be set high at the specific position even if the reference region is not wide. By setting the reference area of the banner ad to polygon or circle, the advertiser may set the reference area of the banner ad to be included in the local reference area of the local box 200 at a specific position. Therefore, rather than simply setting the width of the base area of the banner ad without considering the position, the advertiser can set the shape of the base area to be polygonal or circular so that the advertiser can banner the user more efficiently at the specific location where the banner ad is To expose advertising.

In this case, at least a portion of the reference region of the banner advertisement may overlap each other. Since the reference area of the banner advertisement is set by the advertiser, when the reference area is set by a plurality of advertisers, at least a portion of the reference area of the banner ad may overlap each other. Alternatively, one banner advertisement may have a plurality of reference areas, and in this case, at least some of the reference areas may overlap each other.

Hereinafter, from the reference areas A, B, C, D, E, and F of the banner advertisement as shown in FIG. 3, the priority setting module 120 determines the banner advertisements A, B, C, D, E, and F of the banner advertisement. Describe the configuration for setting priorities.

4 is in the priority setting module 120 of the advertisement service system of the local box 200 in which the priority of each banner advertisement is determined by the reference region of the banner advertisement and the local reference region of the local box according to an embodiment of the present invention. It is a figure which shows the state which sets priority. The priority setting module 120 of the local box 200 advertisement service system in which the priority of each banner advertisement is determined by the reference region of the banner advertisement and the local reference region of the local box according to an embodiment of the present invention is a local box. The priority of the banner advertisement is set according to the width or distance of the reference region of the banner advertisement stored in the database module 110 based on the region reference region of 200, wherein the reference region of the banner advertisement is the region of the local box 200. The priority of the banner advertisement may be set according to whether it is included in the reference area. More specifically, the priority area of the banner advertisement included in the reference region of the banner advertisement in the local reference region of the local box 200 may be set higher.

Referring to FIG. 3, the reference areas A, B, and C are included in the local reference area of the local box 200, but the reference areas D, E, and F are not included. As shown in FIG. 4, the priority setting module 120 sets the priority of the reference areas A, B, and C included in the local reference area of the local box 200 to be higher than the reference areas D, E, and F. Can be set. Accordingly, the priority setting module 120 sets the priority of the banner advertisements A, B, and C having the reference areas A, B, and C higher than the banner advertisements D, E, and F having the reference areas D, E, and F. Can be.

Meanwhile, the priority setting module 120 may set a high priority for the banner advertisement in which all or part of the reference area of the banner advertisement is included in the local reference area of the local box 200. That is, when it is determined whether the reference area of the banner advertisement is included in the local reference area of the local box 200, as shown in FIG. 3, all of the reference areas of the banner advertisement are included in the local reference area of the local box 200. Although it may be included inside or outside, in some cases, the reference area of the banner advertisement may be included both inside and outside, including the boundary of the local reference area of the local box 200. Therefore, when a part or more than a predetermined ratio of the reference area of the banner ad is included in the local reference area of the local box 200, the reference area of the banner ad is included in the local reference area of the local box 200. It can be judged that.

5 is in the priority setting module 120 of the advertisement service system of the local box 200 in which the priority of each banner advertisement is determined by the reference region of the banner advertisement and the local reference region of the local box according to an embodiment of the present invention. It is a figure which shows the setting of the priority about reference area | region A, B, and C. As shown in FIG. As shown in FIG. 5, priority setting of the advertisement service system of the local box 200 in which the priority of each banner advertisement is determined by the reference region of the banner advertisement and the local reference region of the local box according to an embodiment of the present invention. The module 120 may set the priority of the banner advertisements in order of the wideness of the reference region with respect to the banner advertisement in which the reference region of the banner advertisement is included in the local reference region of the local box 200.

As shown in FIG. 3, the reference areas A, B, and C are included inside the local reference area of the local box 200. However, as shown in FIG. 5A, the area of the reference area C is the widest among these reference areas, followed by the reference area B, and finally, the reference area A. Therefore, the priority setting module 120, as shown in (b) of FIG. 5, for the banner advertisement having the reference regions A, B, and C included in the local reference region of the local box 200, the banner advertisement. Advertisements can be prioritized in the order of C, B, and A.

According to an exemplary embodiment, the priority setting module 120 may prioritize banner advertisements in order of narrow area of the reference region with respect to the banner advertisement in which the reference region of the banner advertisement is included in the regional reference region of the local box 200. You can set the rank. In other words, when setting the priority of the banner advertisement only in the order that the area of the reference area is wide, the banner advertisement of the small business lacking the capital power is inevitably pushed down. Therefore, by setting the priority of the advertisements in the narrowest order of the banner area, it is possible to preferentially protect the small business. In addition, the banner advertisement having a narrow reference area is an advertisement specialized for the corresponding area, and may be more useful information to the user in the corresponding area than the banner advertisement having the wide reference area. Accordingly, the priority of the banner advertisement may be effectively set by setting the priority areas of the banner advertisement in a narrow order.

6 is in the priority setting module 120 of the advertisement service system of the local box 200 in which the priority of each banner advertisement is determined by the reference region of the banner advertisement and the local reference region of the local box according to an embodiment of the present invention. It is a figure which shows the setting of the priority about reference area | regions D, E, and F. As shown in FIG. As shown in FIG. 6, priority setting of the advertisement advertisement system of the local box 200 in which the priority of each banner advertisement is determined by the reference region of the banner advertisement and the local reference region of the local box according to an embodiment of the present invention. The module 120 may include a border line between the location X of the local box 200 and the reference area of the banner advertisement, with respect to the banner advertisement in which the reference region of the banner advertisement is included outside the local reference region of the local box 200. Priority of banner advertisements may be set in order of shortest distance to.

As shown in FIG. 3, the reference areas D, E, and F are included outside the local reference area of the local box 200. At this time, as shown in (a) of FIG. 6, among these reference areas, the shortest distance from the boundary line of the reference area D is the shortest based on the position X of the local box 200. The shortest distance from the boundary line is shorter in the order of the reference region F, and finally the reference region E. FIG. Therefore, the priority setting module 120, as shown in (b) of FIG. 6, for a banner advertisement having reference areas D, E, and F not included in the local reference area of the local box 200, the banner. The priority of the banner advertisement may be set in the order of advertisements D, F, and E.

In addition, when the shortest distances are the same, the priority setting module 120 may set the priority of the banner advertisements in the order in which the reference areas of the banner advertisements are wide. For example, if the shortest distance between the boundary line of the reference area E and the reference area F is the same based on the location X specified by the location information of the user device 200 in FIG. 6, the priority setting module 120 ) May set a higher priority to the banner advertisement F having the reference area E than the banner advertisement F having the reference area F. This is because the width of the reference region E is wider than that of the reference region F. According to an embodiment, if the shortest distance is the same, the priority setting module 120 may set the priorities of the advertisements in the order in which the reference areas of the advertisements are narrow.

7 is a display of a local box 200 in a local box 200 advertisement service system in which priority of each banner advertisement is determined by a reference area of a banner advertisement and a local reference area of a local box according to an embodiment of the present invention. It is a figure which shows the banner advertisement output to a part, for example. As described above, the priority setting module 120 may set the priority of the banner advertisement according to the width or distance of the reference region of the banner advertisement based on the local reference region of the local box 200. Referring to the example of FIGS. 3 to 6, the priority setting module 120 may include a banner advertisement C, for a banner advertisement having reference regions A, B, and C included in the regional reference region of the local box 200. The priority of the banner advertisement may be set in the order of B and A. In addition, the priority setting module 120 may perform banner advertisements in the order of banner advertisements D, F, and E for banner advertisements having reference regions D, E, and F that are not included in the regional reference region of the local box 200. You can set the priority of. In this case, the priority setting module 120 may set a high priority for the banner advertisement having a reference area included in the local reference area of the local box 200. Accordingly, the priority setting module 120 may set priorities in the order of banner advertisements C, B, A, D, F, and E. FIG. Accordingly, the advertisement providing module 130 arranges the advertisements in the order of banner advertisements C, B, A, D, F, and E according to the priority set in the priority setting module 120 to display the local box 200. Can be provided to The local box 200 may output the provided banner advertisement in the order shown in FIG. 7.

Meanwhile, the local reference area of the local box 200 may be plural, and the priority setting module 120 may set the priority of the banner advertisement based on the plurality of local reference areas that change with time. That is, the database module 110 may store a plurality of local reference areas for one local box 200, and the priority setting module 120 may change the areas of the local box 200 changed at predetermined time intervals. The priority of the banner advertisement may be reset based on the reference area. Here, the predetermined time interval may be variously set by the owner, the advertiser, the manager of the local box 200. Therefore, even in the local box 200 installed at a fixed location, the type and priority of banner advertisements may be appropriately updated and provided at predetermined time intervals.

According to an embodiment, the database module 110 stores the other region reference position and the other region reference region of the local box 200, and the priority setting module 120 stores the other region reference position and the other region of the local box 200. You can set the priority of banner ads using other regional reference areas. That is, the priority setting module 120 sets the priority of the banner advertisement according to the width or distance of the reference region of the banner advertisement stored in the database module 110 based on the other region reference region of the local box 200. For the banner advertisement in which the reference area of the banner ad is included in the other area reference area of the local box 200, the priority of the banner ad is set according to the width of the reference area, and the reference area of the banner ad is the local box 200. For banner advertisements included outside of the region reference area of), the priority of the banner advertisements may be set in the order of the shortest distance between the reference region of the other area of the local box 200 and the boundary line of the reference area of the banner ad. have.

FIG. 8 is a view illustrating another priority of the local box 200 in the advertisement service system of the local box 200 in which the priority of each banner advertisement is determined by the reference area of the banner advertisement and the local reference area of the local box, according to an embodiment of the present invention. FIG. 9 is a view illustrating a regional reference position, a reference region of another region, and a reference region of a banner advertisement, and FIG. 9 is a banner advertisement based on a reference region of a banner advertisement and a local reference region of a local box according to an embodiment of the present invention. In the local box 200 advertisement service system in which the priority of each star is determined, a banner advertisement is displayed on the display unit of the local box 200 according to another region reference position and another region reference region. That is, as shown in the example shown in FIG. 8, the reference areas A, B, C, D, E and F of the banner advertisements A, B, C, D, E and F and the banner advertisements a, b, c, d, e And reference areas a, b, c, d, e, and f of f are set, the position of the local box 200 is X, the local reference area of the local box 200 is a thick black square, the local box 200 The case where the other region reference position is Y and the other region reference region of the local box 200 is thick black will be described with an example. Here, the location X of the local box 200 and the other region reference position Y may be located in different regions.

The priority setting module 120 optionally uses the other region reference position (Y) and the other region reference region of the local box 200 instead of the position X and the region reference region of the local box 200. The priority of the banner advertisement can be set. When the priority setting method of FIGS. 3 to 6 is applied to the other region reference position Y and the other region reference region of FIG. 8, the reference regions a, b, and the other region included in the other region reference region of the local box 200 may be used. For the banner advertisement having c, the priority of the banner advertisement may be set in the order of banner advertisements c, b, and a, in which the area of the reference area is wide. In addition, the priority setting module 120 may include a banner advertisement having reference areas d, e, and f that are not included in the other area reference area of the local box 200. The priority of the banner advertisement may be set in the order of banner advertisements d, f, and e, which are Y) and the shortest distance from the boundary line of the reference area of the banner advertisement. In this case, the priority setting module 120 may set a high priority for the banner advertisement having a reference area included in another region reference area of the local box 200. Accordingly, the priority setting module 120 may set priorities in the order of banner advertisements c, b, a, d, f, and e. Accordingly, the advertisement providing module 130 sorts the advertisements in the order of banner advertisements c, b, a, d, f, and e according to the priority set in the priority setting module 120 to display the local box 200. Can be provided to The local box 200 may output the provided banner advertisement in the order shown in FIG. 9.

When using the other region reference position and the other region reference region of the local box 200, the local box other than the banner advertisements A, B, C, D, E and F around the actual position X of the local box 200. Banner advertisements a, b, c, d, e, and f around the other region reference position Y of 200 may be output to the display unit of the local box 200 located at X. Owners, managers, and the like of the local box 200 may set other regional reference positions and other regional reference regions as necessary, and provide banner advertisements of other regions in order of priority. At this time, the banner advertisement around the reference location of the other region may be provided at a predetermined time interval or at an arbitrary time, and the banner advertisement around the location of the local box 200 and the banner advertisement around the reference point of another region are alternately provided. You can also output According to an embodiment, a banner advertisement of another region may be provided at the request of the user.

Meanwhile, the service providing server 100 of the local box 200 advertisement service system in which the priority of each banner advertisement is determined by the reference region of the banner advertisement and the local reference region of the local box according to an embodiment of the present invention is illustrated in FIG. As shown in FIG. 2, the tag classification module 140 may be further included.

The tag classification module 140 may classify the banner advertisement stored in the database module 110 into subgroups according to the tag of the banner advertisement. The advertisement providing module 130 sets at least one of an order, a time, and a ratio output to the local box 200 for each subgroup, and displays a banner advertisement for each subgroup according to at least one of the corresponding order, time, and ratio. Can be provided. For example, a tag may be classified as owner, event, practitioner, and medical. Here, the owner tag is a tag set for the banner advertisement to be advertised by the owner who owns the location where the local box 200 is installed. For example, when the location of the local box 200 is set to 'Gangnam-gu Office', the owner tag is set for the banner advertisement to be advertised at the Gangnam-gu Office. The advertisement providing module 130 may provide banner advertisements classified by subgroups according to tags to more easily expose advertisements corresponding to tags of interest to the user. For example, if the user wants to check only an advertisement for the event, the advertisement providing module 130 may provide only the subgroup classified by the event tag to the local box 200.

According to an embodiment, the advertisement providing module 130 may set at least one of an order, a time, and a ratio output to the local box 200 for each subgroup, and according to at least one of the corresponding order, time, and ratio. Banner advertisements may be provided for each subgroup. For example, in order to provide a merit to the owner who installed the local box 200, the advertisement providing module 130 sets the order of subgroups in order of owner, event, practitioner, owner, and medical care. Banner advertisements may be provided for each subgroup. That is, the banner advertisement of the subgroup corresponding to the owner tag may be exposed to the user once more than other subgroups. Alternatively, if the percentage of banner ads of the subgroup corresponding to the owner tag is set to 50%, the subgroup corresponding to the event tag is set to 20%, and the subgroup corresponding to the opening and medical tags is set to 10%, respectively, The providing module 130 may provide the banner advertisement for each subgroup according to a corresponding ratio among the output times at which the local box 200 outputs the banner advertisement to the display unit. That is, the banner advertisement may be output to the display unit of the local box 200 according to at least one of the set order, time, and ratio.

In addition, the priority setting module 120 may set the priority of the banner advertisement for each subgroup. As described above, since the subgroup may be stored in a tag format included in the banner advertisement in the database module 110, the priority setting module 120 may set the priority among banner advertisements belonging to the same subgroup. . When setting the priority of the banner ad for each subgroup, the priority setting module 120 does not compare the reference areas of all banner ads, but only compares the reference areas of the banner ads included in the category, so that the service providing server ( 100, the amount of calculation is reduced, it is possible to set the priority of the banner advertising more quickly.

In addition, according to an embodiment, the database module 110 may store a local reference area of the local box 200 for each subgroup. Therefore, when setting the priority of the banner advertisement for each subgroup, the priority setting module 120 may apply different regional reference areas of the local box 200 for each subgroup. Through this, the priority of the banner advertisement may be set by reflecting the regional characteristics of the subgroup.

Meanwhile, the advertisement providing module 130 may provide a link page for the banner advertisement when the banner advertisement is touched in the local box 200. Here, the link page may include detailed content of the banner advertisement. The link page may include various detailed contents that may be appealed to a user by being provided in a separate window. Therefore, when the user touches the banner advertisement in the local box 200, the advertisement providing module 130 may provide detailed information about the advertisement to the user.

10 is a reference area of a banner advertisement in the local box 200 advertisement service system in which the priority of each banner advertisement is determined by the reference region of the banner advertisement and the local reference region of the local box, according to an embodiment of the present invention. It is a figure which shows the appearance of an example. The service providing server 100 may receive the reference area and the width of the banner advertisement on the map from the advertiser device 300. More specifically, as shown in FIG. 10, when the service providing server 100 receives the reference area and the width of the banner advertisement from the advertiser device 300, the service providing server 100 displays the location I of the advertiser to be a reference. can do. Since the reference area of the banner advertisement is independent of the advertiser's physical location, the reference area may include the location of the advertiser, such as a light blue circle, but may be set to an area that does not include the location of the advertiser, such as a pink circle.

As described above, according to the present invention, by setting the reference region of the banner advertisement, the banner advertisement may be displayed in the local box 200 in the region to be advertised regardless of the physical location of the advertiser. By setting the priority of the banner advertisement according to whether the region reference region includes the reference region of the banner advertisement, it is possible to prevent the reference region of the banner advertisement from being biased around the local box 200, and the priority of the banner advertisement. Can be kept constant, so that the user can stably view the banner advertisement and get information. In addition, by setting the priority of the banner advertisement for each subgroup using the local reference area of the local box 200 stored for each subgroup, it is possible to effectively set the priority of the banner advertisement according to the regional characteristics of the subgroup.

The present invention described above may be variously modified or applied by those skilled in the art, and the scope of the technical idea according to the present invention should be defined by the following claims.

Claims

In the local box 200 advertisement service system for providing a banner advertisement to the local box 200 including a display unit,

Receiving a banner advertisement request from the local box 200, and includes a service providing server 100 for providing a banner advertisement to the local box 200,

The service providing server 100,

A database module (110) for storing content to be displayed as the banner advertisement, a reference region of the banner advertisement independent of the position of the advertiser, a location of the local box (200) and a local reference region of the local box (200);

The priority of the banner advertisement is set according to the width or distance of the reference region of the banner advertisement stored in the database module 110 based on the local reference region of the local box 200, wherein the reference region of the banner advertisement is the local. A priority setting module 120 for setting the priority of the banner advertisement according to whether it is included in the local reference area of the box 200; And

And an advertisement providing module 130 for arranging banner advertisements stored in the database module 110 according to the priority set by the priority setting module 120 and providing the arranged advertisements to the local box 200.

The priority setting module 120 may set the priority of the banner advertisement according to the width of the reference region for the banner advertisement in which the reference region of the banner advertisement is included in the local reference region of the local box 200. ,

The priority setting module 120,

For banner advertisements in which the reference area of the banner advertisement is included in the local reference area of the local box 200, priority of the banner advertisements is set in order of wide area of the reference area, but preferentially protects small businesses. If necessary, prioritize the banner ads in order of decreasing width of the reference area.

With respect to the banner advertisement in which the reference region of the banner advertisement is included outside the local reference region of the local box 200, the shortest distance between the position of the local box 200 and the boundary line of the reference region of the banner advertisement is short. Local box (200) advertising service system that is determined by the priority of the banner advertisement by the priority area of the banner ad, characterized in that the priority setting of the banner ad, the local reference area of the local box.
The method of claim 1,

The local reference area of the local box 200 is a plurality,

The priority setting module 120 may set the priority of the banner advertisement based on a plurality of regional reference regions that change with time, in the reference region of the banner advertisement and the local reference region of the local box. Local box (200) advertising service system is determined by the priority per banner ads.
The method of claim 1,

The database module 110 stores the other region reference position and the other region reference region of the local box 200,

The priority setting module 120 sets the priority of the banner advertisement according to the width or distance of the reference region of the banner advertisement stored in the database module 110 based on another region reference region of the local box 200. However, for the banner advertisement in which the reference region of the banner advertisement is included in the other region reference region of the local box 200, priority of the banner advertisement is set according to the width of the reference region, and the reference region of the banner advertisement. With respect to the banner advertisement included in the outside area reference area of the local box 200, the shortest distance between the other area reference position of the local box 200 and the boundary line of the reference area of the banner ad is short. The priority of each banner advertisement is determined by the reference region of the banner advertisement and the local reference region of the local box, wherein the priority of the banner advertisement is set. Local box 200 is an advertising service system.
The method of claim 1, wherein the service providing server 100,

The tag classification module 140 further classifies banner advertisements stored in the database module 110 into subgroups according to the tags of the banner advertisements. Local box (200) advertising service system is determined by the priority per banner ads.
The method of claim 4, wherein the database module 110,

The local box 200 advertisement in which the priority of each banner advertisement is determined by the reference region of the banner advertisement and the local reference region of the local box, characterized by storing the local reference region of the local box 200 for each subgroup. Service system.