WO2019165877A1 - 消息推送方法、装置、设备及存储介质 - Google Patents

消息推送方法、装置、设备及存储介质 Download PDF

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Publication number
WO2019165877A1
WO2019165877A1 PCT/CN2019/073901 CN2019073901W WO2019165877A1 WO 2019165877 A1 WO2019165877 A1 WO 2019165877A1 CN 2019073901 W CN2019073901 W CN 2019073901W WO 2019165877 A1 WO2019165877 A1 WO 2019165877A1
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Prior art keywords
interface
video
message
terminal
interaction
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PCT/CN2019/073901
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English (en)
French (fr)
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印明
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Tencent Technology Shenzhen Co Ltd
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Tencent Technology Shenzhen Co Ltd
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Publication of WO2019165877A1 publication Critical patent/WO2019165877A1/zh
Priority to US16/887,831 priority Critical patent/US11247134B2/en
Anticipated expiration legal-status Critical
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    • H04N21/47202—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting content on demand, e.g. video on demand
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    • A63F13/53—Controlling the output signals based on the game progress involving additional visual information provided to the game scene, e.g. by overlay to simulate a head-up display [HUD] or displaying a laser sight in a shooting game
    • A63F13/537—Controlling the output signals based on the game progress involving additional visual information provided to the game scene, e.g. by overlay to simulate a head-up display [HUD] or displaying a laser sight in a shooting game using indicators, e.g. showing the condition of a game character on screen
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    • H04N21/440236—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs involving reformatting operations of video signals for household redistribution, storage or real-time display by media transcoding, e.g. video is transformed into a slideshow of still pictures, audio is converted into text
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    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
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    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
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    • H04N21/854—Content authoring
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    • A—HUMAN NECESSITIES
    • A63—SPORTS; GAMES; AMUSEMENTS
    • A63F—CARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F13/00—Video games, i.e. games using an electronically generated display having two or more dimensions
    • A63F13/85—Providing additional services to players
    • A63F13/87—Communicating with other players during game play, e.g. by e-mail or chat
    • H—ELECTRICITY
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    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
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    • H04L51/07—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail characterised by the inclusion of specific contents
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    • H04L51/21—Monitoring or handling of messages
    • H04L51/222—Monitoring or handling of messages using geographical location information, e.g. messages transmitted or received in proximity of a certain spot or area

Definitions

  • the embodiments of the present invention relate to the field of computer and Internet technologies, and in particular, to a message pushing method, apparatus, device, and storage medium.
  • the terminal when a terminal plays a video, the terminal pushes an advertisement message.
  • the terminal pushes the advertisement message directly to the user. For example, play an ad video before starting to play the video; or, during the video playback, an ad pop-up window is displayed.
  • the manner of directly pushing an advertisement message when playing a video because the correlation between the pushed advertisement message and the content of the video being played is low, the probability that the user views the advertisement message is low, and thus the advertisement message is adopted. The probability is also low.
  • the embodiment of the present application provides a message pushing method, device, device, and storage medium, which can be used to solve the problem that the relevance between the pushed advertisement message and the content of the video is low, and the probability that the user views the advertisement message is low, so that the advertisement The probability that the message is used is also low.
  • the technical solution is as follows:
  • a message pushing method which is applied to a terminal, where the method includes:
  • the playing time of the first video is a preset playing time, displaying a scenario interaction interface, where the scenario interaction interface is set according to the display content of the electronic device in the first video;
  • a message pushing method which is applied to a terminal, and the method includes:
  • the prompting interface is displayed on the playing interface, and the prompting interface is used to prompt whether to switch to the contextual interaction interface, where the contextual interaction interface is according to the first Video content setting of the video at the preset playing time;
  • a message push method for use in a server, the method comprising:
  • a message pushing device for use in a terminal, the device comprising:
  • a video playing module configured to play the first video in the playing interface according to the first video data sent by the server;
  • the interface display module is configured to display a scenario interaction interface when the playing time of the first video is a preset playing time, where the scenario interaction interface is set according to the display content of the electronic device in the first video;
  • An information acquiring module configured to acquire interaction information that is performed based on the scenario interaction interface
  • a message obtaining module configured to acquire a target message related to the interaction information
  • a message pushing module configured to push the target message based on the context interaction interface.
  • a message pushing apparatus for use in a server, the apparatus comprising:
  • a sending module configured to send first video data to the terminal
  • a receiving module configured to receive the interaction information sent by the terminal, where the interaction information is acquired by the terminal based on a scenario interaction interface, where the scenario interaction interface is based on an electronic device in the first video played by the terminal in the play interface Display content setting;
  • a message determining module configured to acquire a target message according to the interaction information
  • the sending module is further configured to send the target message to the terminal, where the terminal pushes the target message based on the context interaction interface.
  • a message push system comprising: a terminal and a server;
  • the terminal includes the apparatus as described in still another aspect
  • the server comprises the apparatus as described in one aspect above.
  • a computer apparatus comprising a processor and a memory, the memory storing at least one instruction, at least one program, a code set or a set of instructions, the at least one instruction, the at least one A program, the set of codes, or the set of instructions, when executed by the processor, implements a message push method as described above on the terminal side or a message push method as described above on the server side.
  • the computer device is a terminal, and the at least one instruction, the at least one program, the code set, or the instruction set is implemented by a processor of the terminal, such as the terminal side The message push method.
  • the computer device is a server, and the at least one instruction, the at least one program, the code set, or the instruction set, when executed by a processor of the server, implements a server as described above Side message push method.
  • a computer readable storage medium stores at least one instruction, at least one program, a code set, or a set of instructions, the at least one instruction, the at least one program, the code
  • the set or the set of instructions when executed, implements a message push method as described above on the terminal side or a message push method as described above on the server side.
  • a computer program product for performing a message push method on a terminal side as described above is provided when the computer program product is executed.
  • a computer program product for performing the above-described server-side message push method when the computer program product is executed.
  • the terminal When the first video is played, the terminal acquires the target message to be pushed according to the interaction information based on the contextual interaction interface, and pushes the target message based on the context interaction interface. Since the contextual interaction interface is set according to the display content of the electronic device in the first video, the degree of relevance to the video content of the first video is high, so the user can be attracted, so that when the target message is pushed based on the contextual interaction interface, the user views Or the probability of listening to the target message is high, thereby increasing the probability that the user will use the target message.
  • FIG. 1 is a schematic diagram of an implementation environment provided by an embodiment of the present application.
  • FIG. 2 is an architectural diagram of a terminal provided by an embodiment of the present application.
  • FIG. 3 is a flowchart of a message pushing method provided by an embodiment of the present application.
  • FIG. 5 is a schematic diagram of a display prompt interface provided by an embodiment of the present application.
  • FIG. 6 is a schematic diagram of switching a play interface to a context interaction interface according to an embodiment of the present application
  • FIG. 7 is a schematic diagram of a playback interface switched to a contextual interaction interface according to another embodiment of the present application.
  • FIG. 8 is a schematic diagram of acquiring interaction information provided by an embodiment of the present application.
  • FIG. 9 is a schematic diagram of a push target message provided by an embodiment of the present application.
  • FIG. 10 is a schematic diagram of a game demonstration interface provided by an embodiment of the present application.
  • FIG. 11 is a flowchart of a message pushing method according to another embodiment of the present application.
  • FIG. 12 is a schematic diagram of a message pushing apparatus according to an embodiment of the present application.
  • FIG. 13 is a schematic diagram of a message pushing apparatus according to another embodiment of the present application.
  • FIG. 14 is a schematic structural diagram of a terminal according to an embodiment of the present disclosure.
  • FIG. 15 is a schematic structural diagram of a server according to an embodiment of the present application.
  • FIG. 1 shows a schematic diagram of an implementation environment provided by an embodiment of the present application.
  • the implementation environment includes a terminal 110 and a server 120.
  • the terminal 110 may be an electronic device such as a mobile phone, a tablet computer, a multimedia playback device, a PC, or the like.
  • a client running the video playing software is installed in the terminal 110.
  • the video playback software has a video playback function.
  • the terminal 110 establishes a communication connection with the server 120 via a wired network or a wireless network.
  • the data exchange between the terminal 110 and the server 120 is performed through a Content Delivery Network (CDN).
  • CDN Content Delivery Network
  • the server 120 can be a server, a server cluster composed of multiple servers, or a cloud computing service center.
  • Server 120 may be a background server for providing background services to the aforementioned clients.
  • the terminal 110 includes a scheduler 111, a message plug-in 112, a play plug-in 113, an interaction plug-in 114, and a proxy plug-in 115.
  • the message plug-in 112, the play-in plug-in 113, the interactive plug-in 114, and the proxy plug-in 115 are independent of each other.
  • the scheduler 111 is responsible for managing message push in video playback and video playback.
  • the message plugin 112 is responsible for managing and storing the messages to be pushed.
  • the play plugin 113 is responsible for playing the video.
  • the interaction plug-in 114 is responsible for interacting with the user and receiving the interaction information of the user.
  • the proxy plug-in 115 is responsible for interacting with the server 120.
  • FIG. 3 is a flowchart of a message pushing method provided by an embodiment of the present application.
  • the method is applicable to the terminal 110 of the implementation environment shown in FIG.
  • the method can include the following steps:
  • Step 31 Play the first video in the play interface according to the first video data sent by the server.
  • the first video data of the first video needs to be obtained from the server.
  • the terminal sends the video identifier of the first video to the server.
  • the video ID is used to uniquely indicate a video.
  • the server stores video data and distinguishes video data storing different videos according to the video identification.
  • the server sends the first video data of the first video to the terminal according to the video identifier of the first video.
  • the terminal loads the first video data, and plays the first video in the play interface.
  • the first video is a video selected by the user to play.
  • the terminal displays a video list, and the user selects the first video by clicking, and when the user clicks on the first video in the video list, the click operation triggers a selection signal corresponding to the first video, and the terminal acquires the corresponding
  • the selection signal of the first video in the video list is obtained, the identifier of the first video is obtained.
  • Step 32 When the playing time of the first video is the preset playing time, the scenario interaction interface is displayed.
  • the terminal acquires the playing time of the first video.
  • the terminal can obtain the playing time of the first video in real time, or obtain the playing time of the first video every preset time interval.
  • the preset time interval may be set according to actual experience, for example, the playing time of the first video is acquired every 3 seconds.
  • the manner in which the terminal obtains the playing time of the first video is not specifically limited in this embodiment.
  • the terminal When the terminal detects that the playing time of the first video is the preset playing time, the terminal displays the scene interactive interface.
  • the contextual interaction interface is set according to the display content of the electronic device in the first video.
  • the electronic device in the first video refers to the electronic device displayed in the video content of the first video, and the electronic device may be a mobile phone, a tablet computer, an e-book reader, a multimedia playing device, a wearable device, a PC, a television.
  • the device and other devices are not limited in this embodiment.
  • the content contained in the contextual interaction interface is the display content of the electronic device in the first video. That is, the contextual interaction interface is the same as the display interface of the electronic device in the first video.
  • the display content of the electronic device in the first video is a chat session interface of the instant messaging application, and the context interaction interface may be the chat session interface.
  • the display content of the electronic device in the first video is a game interface of the game application, and the context interaction interface may be the game interface.
  • the content included in the contextual interaction interface is content obtained by processing the display content of the electronic device in the first video. That is, the contextual interaction interface is different from the display interface of the electronic device in the first video, but the content obtained by processing the display content in the display interface of the electronic device.
  • the specific operations performed by the foregoing processing are not limited. For example, after the related content is added, modified, deleted, or extracted in the display interface of the electronic device, the contextual interaction interface is obtained.
  • the contextual interaction interface is configured according to the display content of the electronic device displayed by the video content of the first video at the preset playing time.
  • the first video displays a mobile phone in the video content of the preset playing time
  • a call answering interface is displayed on the screen of the mobile phone
  • the context interaction interface may be the incoming call receiving interface.
  • the contextual interaction interface can include several operable controls, such as buttons, sliders, joysticks, input boxes, and the like.
  • the user can interact with the terminal in the contextual interaction interface. Since the contextual interaction interface is set according to the display content of the electronic device in the first video, the contextual interaction interface simulates a scenario in the video content, so that the user can interact in the same scenario as the video content, thereby improving the user's Substitute feelings and attract users to interact.
  • Step 33 Acquire interaction information based on the context interaction interface.
  • the interaction information refers to information input by the user through human-computer interaction, information input in the context interaction interface or information generated by other human-computer interaction operations.
  • the interaction information includes, but is not limited to, at least one of the following types of information: text information, audio information, picture information, video information, touch operation signals, and the like.
  • Step 34 Acquire a target message related to the interaction information.
  • the terminal After obtaining the interaction information, the terminal acquires a target message that needs to be pushed to the user.
  • the target message is an advertisement message.
  • the type of the advertisement message is not limited, and the advertisement message includes but is not limited to at least one of the following types: text, audio, picture, video, webpage, program, and the like.
  • Step 35 Push the target message based on the context interaction interface.
  • the way the terminal pushes the target message may also be different for different types of target messages.
  • the terminal can display the target message, for example, displaying the target message in the contextual interaction interface.
  • the terminal can play the audio.
  • the terminal can run the program.
  • the terminal when playing the first video, acquires the target message to be pushed according to the interaction information based on the contextual interaction interface, and pushes the target message based on the context interaction interface. Since the contextual interaction interface is set according to the display content of the electronic device in the first video, the degree of relevance to the video content of the first video is high, so the user can be attracted, so that when the target message is pushed based on the contextual interaction interface, the user views Or the probability of listening to the target message is high, thereby increasing the probability that the user will use the target message.
  • FIG. 4 is a flowchart of a message pushing method provided by another embodiment of the present application. This method can be applied to the implementation environment shown in FIG. The method can include the following steps:
  • Step 201 The server sends the first video data to the terminal.
  • Step 202 The terminal plays the first video in the play interface according to the first video data sent by the server.
  • Step 203 When the playing time of the first video is the preset playing time, the prompting interface is displayed on the upper layer of the playing interface.
  • the terminal When the terminal detects that the playing time of the first video is the preset playing time, the terminal displays the prompting interface. For example, the terminal displays the prompting interface on the upper layer of the playing interface.
  • the prompt interface is used to prompt the user to switch to the contextual interaction interface. The user can choose to switch to the contextual interaction interface; or, instead of switching to the contextual interaction interface, the first video will continue to play.
  • the prompting interface includes a confirmation control and prompt information
  • the prompt information is used to prompt the user to switch to the contextual interaction interface.
  • the reject interface is also included in the prompt interface.
  • the terminal displays a prompt interface 302 on the upper layer of the play interface 301.
  • the prompt interface 302 includes prompt information 303: whether to enter the context interaction interface, and the confirmation control 304.
  • Step 204 When the handover signal is acquired, the terminal switches the play interface to the context interaction interface.
  • the terminal switches the play interface to the context interaction interface.
  • the contextual interaction interface can be set according to the video content of the first video at the preset playback time. For example, the contextual interaction interface is set according to the display content of the electronic device in the first video. The user can interact with the terminal in the contextual interaction interface. Since the contextual interaction interface is set according to the video content, the contextual interaction interface simulates the scene in the video content, enabling the user to interact in the same scenario as the video content, thereby improving the user's sense of substitution and attracting the user to interact.
  • the video content of the first video at the preset playing time includes the instant messaging content
  • the context interaction interface is an instant communication interface set according to the instant messaging content.
  • the instant messaging content refers to video content that is communicated between characters in the video through instant messaging software, for example, by text messaging.
  • the context interaction interface is set to an instant communication interface consistent with the instant communication content in the first video.
  • the user inputs interactive information in the instant messaging interface.
  • the interactive information includes text information or audio information.
  • the terminal interacts with the user according to the interaction information input by the user.
  • person A and person B chat through instant messaging software.
  • the user can see the instant communication interface of the instant messaging software when the character A is chatting in the first video.
  • the terminal switches the play interface 301 to the context interaction interface, which is the instant communication interface 305 of the instant messaging software when the character A performs chat.
  • the user inputs the interaction information in the instant messaging interface 305 as the character A, and the terminal interacts with the user as the identity of the character B according to the interaction information input by the user.
  • the video content of the first video at the preset playing time includes the call content
  • the context interaction interface is a call interface set according to the call content.
  • the call content refers to the video content of a telephone call between characters in the video.
  • the scenario interaction interface is set to a call interface that is consistent with the content of the call in the first video.
  • the terminal interacts with the user based on the call interface.
  • character A receives a call from person B.
  • the terminal switches the play interface 301 to the context interaction interface, which is the call interface when the person A and the person B make a telephone call.
  • the call interface may be the call interface 306 before answering the call.
  • the call interface may be the call interface 308 when the call is answered.
  • the terminal interacts with the user as the character B.
  • the terminal sends an interface resource request to the server before the play interface is switched to the context interaction interface, where the interface resource request includes a preset play time and a video identifier of the first video.
  • the interface resource request is used to request resources required to display the contextual interaction interface, such as an image resource of a person's avatar in the instant communication interface when displaying the instant messaging interface of the instant messaging software.
  • the server determines the resources required by the terminal to display the scenario interaction interface according to the preset play time and the video identifier, and sends the resource to the terminal.
  • the server sends the resources required for displaying the context interaction interface to the terminal in advance.
  • the terminal stores the resource, it is not necessary to send an interface resource request to the server when switching the context interaction interface.
  • Step 205 The terminal acquires interaction information that is interacted based on the scenario interaction interface.
  • the terminal needs to acquire the interaction information of the user by interacting with the user based on the contextual interaction interface.
  • the interactive information includes text information or audio information.
  • the terminal acquires text information input by the user in the instant communication interface as interaction information, for example, as shown in FIG. 8 , the context interaction interface is instant communication software.
  • the instant messaging interface 305 the textual information 309 entered by the user in the instant messaging interface 305 is "What to eat for dinner?".
  • the terminal acquires the text information 309 input by the user as the interaction information; or the terminal acquires the audio information collected based on the instant communication interface as the interaction information.
  • the context interaction interface is a call interface when answering a call.
  • the terminal acquires audio information collected based on the call interface as interaction information, for example, the context interaction interface is a call interface.
  • the terminal collects the audio information of the user through the microphone, and acquires the audio information collected based on the call interface as the interaction information.
  • Step 206 The terminal acquires a target message related to the interaction information.
  • the terminal After obtaining the interaction information, acquires a target message that needs to be pushed to the user. For example, get an advertisement message that is pushed to the user.
  • the terminal detects whether the preset keyword is included in the interaction information. If the preset information is included in the interaction information, the terminal determines that the message to be pushed that matches the preset keyword is a target message related to the interaction information.
  • the terminal stores a correspondence between the message to be pushed and the preset keyword, and determines a target message that matches the preset keyword according to the correspondence.
  • the preset keywords can be preset according to actual experience. For example, if the preset keyword is dinner, the message to be pushed that matches the dinner is the advertisement message of the restaurant.
  • the terminal determines that the target message pushed to the user is an advertisement message of the restaurant.
  • the server sends the message to be pushed to the terminal in advance, and accordingly, the terminal stores the message to be pushed. After determining the target message to be pushed, the terminal directly obtains the stored target message from the local.
  • the terminal converts the audio information into text information by using a voice recognition technology, and then detects whether the text information includes a preset keyword.
  • the terminal acquires a current location of the user, and acquires a target message according to the preset keyword and the current location of the user. For example, if the preset keyword is dinner, the message to be pushed that matches the dinner is the advertisement message of the restaurant. If the interactive information includes dinner, the terminal determines that an advertisement message of the restaurant needs to be pushed to the user. The terminal further determines the restaurant within the preset distance of the current location according to the current location of the user, and obtains an advertisement message of the restaurant as a target message. The preset distance may also be set according to actual experience, or may be customized by the user.
  • the terminal stores a push level of each message to be pushed.
  • the push level is used to indicate the priority of the message to be pushed. The higher the push level, the higher the priority; the lower the push level, the lower the priority.
  • the terminal pushes a message, it preferentially pushes a message with a high priority.
  • the terminal determines two target messages according to the preset keywords in the interaction information: the target message A and the target message B. Wherein, the push level of the target message A is higher than the push level of the target message B, the terminal preferentially acquires the target message A, and pushes the target message A.
  • the terminal acquires the target message according to the current location of the user and the push level of each message to be pushed.
  • Step 207 The terminal pushes the target message based on the context interaction interface.
  • the terminal pushes the target message based on the context interaction interface.
  • the contextual interaction interface is an instant messaging interface
  • the terminal displays a text message of the target message in the instant messaging interface; or plays an audio message of the target message based on the instant messaging interface.
  • a text message of a target message refers to a target message displayed in text form, such as text and emoji.
  • the audio message of the target message refers to the target message played in the form of audio.
  • the terminal plays an audio message of the target message based on the call interface.
  • the context interaction interface is a call interface
  • the terminal plays an audio message of the target message based on the call interface, and displays a text message of the target message in the call interface.
  • the contextual interaction interface is an instant messaging interface 305 of the instant messaging software.
  • the terminal may display the text message 310 of the target message in the instant messaging interface 305, or may display the target message in the instant messaging interface 305.
  • the audio message 311 after the user clicks, the terminal plays the audio message of the target message.
  • the contextual interaction interface is the call interface 308, the terminal can play the audio message of the target message while displaying the text message 310 of the target message in the call interface 308.
  • the interaction information is a trigger signal on the answer control in the call interface.
  • the terminal acquires the trigger signal on the listening control in the call interface, the terminal plays the audio message of the target message.
  • the audio message of the target message is a preset audio message.
  • the terminal generates a text message of the target message according to the language habits of the characters in the first video and the content of the target message. For example, the terminal generates a text message conforming to the character's language habit according to the word order and the word habit of the character in the first video, combined with the content of the target message.
  • the terminal generates an audio message of the target message according to the voice of the character in the first video and the content of the target message, and when the audio message is finally played, the terminal plays the audio message in the voice of the person in the first video.
  • the text message and the audio message of the target message are generated by an Artificial Intelligence (AI) model.
  • AI Artificial Intelligence
  • the AI model is trained by using a preset text sample and audio samples to train the neural network model.
  • the neural network model is trained using the text samples of the lines of the characters in the first video and the audio samples of the character sounds.
  • the terminal does not acquire and push the target message, but simulates the interaction between the character in the first video and the user through the AI model.
  • the acquired interactive information is "what is eaten at dinner”
  • the terminal simulates the character reply in the first video through the AI model "I cook for you to eat”.
  • the scene interaction interface is a game presentation interface set according to the game content.
  • the game content refers to the video content of the characters in the video through the terminal to play the game.
  • the scenario interaction interface is set as a game presentation interface that matches the game content in the first video.
  • the user operates according to the screen displayed in the game presentation interface.
  • the terminal acquires an operation signal triggered by the operation performed by the user in the game presentation interface.
  • the terminal plays the third video in the game demonstration interface according to the operation signal.
  • the third video is a video set according to the game content in the first video, thereby demonstrating the game effect to the user.
  • the terminal When the user operates according to the screen displayed in the game presentation interface, the terminal displays the guidance information in the game presentation interface, or synthesizes the voice playback guidance voice of the character in the first video to guide the user to perform the corresponding operation.
  • the server may send the third video data of the third video to the terminal while sending the first video data, or may request the third video data from the server before the terminal needs to play the third video.
  • the specific manner of the method for obtaining the third video data by the terminal is not specifically limited in this embodiment.
  • the video content of the first video is game content
  • the user slides to the right according to the prompt information 802 displayed in the game presentation interface 801. Accordingly, the terminal acquires the trigger operation of the user sliding to the right.
  • the signal is played and a third video is played in the game presentation interface 801 based on the operational signal.
  • the terminal pauses playing, and displays new guiding information to guide the user to perform an operation.
  • the operation signal triggered by the user operation is acquired, the third video is continued to be played.
  • the scene interaction interface is a game interface set according to the game content.
  • the game interface refers to an interface for playing a game that matches the game content in the first video.
  • the user can play a game in the game interface to achieve the purpose of pushing the game to the user.
  • the game interface may be an interface of the game application or a page based on the HyperText Markup Language (HTML) 5 standard.
  • HTML HyperText Markup Language
  • the terminal acquires a control instruction input by the user in the game interface, and executes a corresponding game operation in the game interface according to the control instruction.
  • the terminal displays the guiding information in the game interface, or synthesizes the sound of the character in the first video to play the guiding voice to guide the user to play.
  • the terminal switches the scenario interaction interface to the play interface, and then plays the second video in the play interface according to the second video data, where the video content of the second video is related to the video content of the first video.
  • Reward content is video content used to encourage a user to enter a contextual interaction interface, such as video content that includes additional scenarios related to the video content of the first video.
  • the server may send the second video data to the terminal while transmitting the first video data, or may request the second video data from the server before playing the second video.
  • the user is attracted to enter the contextual interaction interface to view or listen to the pushed message to improve the probability that the user views or listens to the pushed message.
  • the terminal when playing the first video, acquires the target message to be pushed according to the interaction information based on the contextual interaction interface, and pushes the target message based on the context interaction interface. Since the contextual interaction interface is set according to the video content of the first video, the degree of relevance to the video content of the first video is high, so the user can be attracted, so that when the target message is pushed based on the contextual interaction interface, the user views or listens to the target message. The probability is higher, which in turn increases the probability that the user will use the target message.
  • FIG. 11 is a flowchart of a message pushing method provided by another embodiment of the present application. This method can be applied to the implementation environment shown in FIG. The method can include the following steps:
  • step 901 the server sends the first video data to the terminal.
  • step 901 is the same as the step 201 in the embodiment provided in FIG. 4 .
  • the embodiment in FIG. 4 For details, refer to the embodiment in FIG. 4 , and the embodiment is not described herein again.
  • Step 902 The terminal plays the first video in the play interface according to the first video data sent by the server.
  • the terminal After receiving the first video data sent by the server, the terminal loads the first video data, and plays the first video in the play interface.
  • the proxy plugin in the terminal receives the first video data sent by the service.
  • the scheduler in the terminal instructs the play plugin to play the first video according to the first video data.
  • Step 903 When the playing time of the first video is the preset playing time, the terminal displays the prompting interface on the upper layer of the playing interface.
  • the prompt interface includes a confirmation control and a prompt information, and the prompt information is used to prompt the user to switch to the context interaction interface.
  • the reject interface is also included in the prompt interface. The user clicks the reject control in the prompt interface, and accordingly, the terminal obtains the trigger signal on the reject control, and the terminal continues to play the first video in the play interface.
  • Step 904 When the trigger signal on the confirmation control is obtained, the terminal switches the play interface to the context interaction interface.
  • step 904 includes the following sub-steps:
  • step 904a the scheduler obtains a trigger signal on the confirmation control.
  • step 904b the scheduler sends a resource confirmation command to the message plugin.
  • the scheduler After the scheduler obtains the trigger signal on the confirmation control, it determines that it needs to switch to the context interaction interface and sends a resource confirmation instruction to the message plugin.
  • the resource confirmation instruction is used to instruct the message plugin to confirm whether to store required resources for displaying the context interaction interface.
  • step 904c the message plugin confirms whether to store the required resources for displaying the contextual interaction interface.
  • the message plugin confirms whether to store the required resources for displaying the contextual interaction interface according to the resource confirmation instruction. If no, step 904d is performed; if yes, step 904g is performed.
  • step 904d the message plugin sends a resource acquisition instruction to the scheduler.
  • the resource acquisition instruction is used to instruct the scheduler to acquire the required resources for displaying the contextual interaction interface.
  • step 904e the scheduler sends an interface resource request to the server through the proxy plugin.
  • the scheduler After receiving the resource acquisition instruction, the scheduler sends an interface resource request to the server through the proxy plugin.
  • the interface resource request includes a preset play time and a video identifier of the first video.
  • the interface resource request is used to request resources required to display the contextual interaction interface, such as an image resource of a person's avatar in the instant communication interface when displaying the instant messaging interface of the instant messaging software.
  • the proxy plugin receives the resources required by the server to display the contextual interaction interface.
  • the server After receiving the interface resource request, the server determines the resources required by the terminal to display the scenario interaction interface according to the preset play time and the video identifier, and sends the resource to the terminal.
  • the proxy plug-in in the terminal receives and stores the resources required by the server to display the context interaction interface, and sends the storage path of the resource to the scheduler.
  • step 904g the message plugin sends an interface switching instruction to the scheduler.
  • the message plugin After determining that the resources required to display the contextual interaction interface are stored, the message plugin sends an interface switching instruction to the scheduler.
  • step 904h the scheduler switches the play interface to the context interaction interface according to the interface switching instruction.
  • the scheduler obtains resources required for displaying the scenario interaction interface according to the storage path of the resources required to display the scenario interaction interface, and then switches the play interface to the context interaction interface according to the resource.
  • Step 905 The terminal acquires interaction information that is based on the contextual interaction interface.
  • the terminal needs to acquire the interaction information of the user by interacting with the user based on the contextual interaction interface.
  • the interactive information includes text information or audio information.
  • the interaction plug-in in the terminal acquires interaction information based on the contextual interaction interface.
  • step 906 the terminal sends the interaction information to the server.
  • the server After the terminal obtains the interaction information, the server needs to determine the target message pushed to the user. Therefore, the interaction information is sent to the server. Optionally, the terminal acquires the current location of the user and sends it to the server.
  • the interaction plug-in sends the acquired interaction information to the scheduler, and the scheduler sends the interaction information to the server through the proxy plug-in.
  • step 907 the server acquires the target message according to the interaction information.
  • the server detects whether the preset keyword is included in the received interaction information. If the interactive information includes a preset keyword, the server determines a target message that matches the preset keyword. The server stores a correspondence between the message to be pushed and the preset keyword, and determines, according to the correspondence, the message to be pushed that matches the preset keyword as the target message related to the interaction information.
  • the preset keywords can be preset according to actual experience.
  • the server obtains the target message from the message to be pushed, and the server stores the content of each message, the message identifier, the push time, and the push level.
  • the message identifier is used to uniquely indicate a message.
  • the message to be pushed is determined by the server according to the push time of each message.
  • the push time of the message is used to indicate the time when the message can be pushed. For example, the push time of the message A is 18:00 to 23:00 at night, and if the server determines the target message, the time is 14:00 pm, the server does not use the message A as the message to be pushed for determining the target message.
  • the push time can also be the date. For example, the push time of the message B is from November to February, and the server does not use the message B as a message to be pushed for determining the target message from March to October.
  • the server converts the audio information into text information by using a voice recognition technology, and then detects whether the text information includes a preset keyword.
  • the server receives the current location of the user, and acquires the target message according to the preset keyword and the current location of the user.
  • the server stores a push level for each message to be pushed.
  • the push level is used to indicate the priority of the message to be pushed. The higher the push level, the higher the priority; the lower the push level, the lower the priority.
  • the server determines the target message to be pushed, the server preferentially pushes the message with a higher priority.
  • the terminal acquires the target message according to the current location of the user and the push level of each message to be pushed.
  • the interaction plug-in in the terminal acquires the target message according to the interaction information.
  • step 908 the server sends the target message to the terminal.
  • the server stores messages to be pushed. After determining the target message to be pushed, the server sends the target message to the terminal.
  • the server may simultaneously send the text message and the audio message of the target message to the terminal, or may separately send the text message or the audio message of the target message.
  • the server generates a text message of the target message according to the language habits of the characters in the first video and the content of the target message.
  • the server generates an audio message of the target message according to the voice of the character in the first video and the content of the target message, and when the audio message is finally played, the terminal plays the audio message in the voice of the person in the first video.
  • text messages and audio messages of the target message are generated by an artificial intelligence model.
  • the artificial intelligence model is obtained by training the neural network model with preset text samples and audio samples.
  • the neural network model is trained using the text samples of the lines of the characters in the first video and the audio samples of the character sounds.
  • the proxy plug-in in the terminal receives the server to send the target message.
  • Step 909 The terminal pushes the target message based on the context interaction interface.
  • the terminal pushes the target message based on the context interaction interface.
  • the contextual interaction interface is an instant messaging interface
  • the terminal displays a text message of the target message in the instant messaging interface; and/or an audio message that plays the target message based on the instant messaging interface.
  • the contextual interaction interface is a call interface
  • the terminal plays an audio message of the target message based on the call interface.
  • the contextual interaction interface is a call interface
  • the terminal plays the audio message of the target message based on the call interface
  • the text message of the target message is also displayed in the call interface.
  • the terminal when the terminal does not acquire and push the target message after acquiring the interaction information, but simulates that the character in the first video interacts with the user, the terminal sends the acquired interaction information to the server, and the server passes the AI model. Generate information that interacts with the user and sends the information to the terminal. The terminal then displays the information to simulate the interaction of the characters in the first video with the user. By simulating the characters in the first video, the user is attracted to interact, which increases the probability that the user will use the subsequently pushed message.
  • the scheduler in the terminal pushes the target message through the interactive plugin.
  • the scenario interaction interface is a game presentation interface set according to the game content.
  • the scenario interaction interface is set as a game presentation interface that matches the game content in the first video.
  • the user operates according to the screen displayed in the game presentation interface.
  • the terminal acquires an operation signal triggered by the operation performed by the user in the game presentation interface.
  • the terminal plays the third video in the game demonstration interface according to the operation signal.
  • the third video is a video set according to the game content in the first video, thereby demonstrating the game effect to the user.
  • the server may send the third video data of the third video to the terminal while transmitting the first video data, or may request the third video data from the server before the terminal needs to play the third video.
  • the specific manner of the method for obtaining the third video data by the terminal is not specifically limited in this embodiment.
  • the play plugin in the terminal plays the third video.
  • the method further includes the following steps:
  • step 910 the terminal sends a video request to the server.
  • the terminal After pushing the target message, the terminal sends a video request to the server.
  • the video request is used to request the server to send the second video data.
  • the video request includes a message identifier of the target message.
  • the terminal reports the pushed message to the server through the message identifier.
  • the scheduler sends a video request to the server through the proxy plugin.
  • the proxy plugin requests the second video data from the server by switching the CDN path.
  • step 911 the server sends the second video data to the terminal according to the video request.
  • the server After receiving the video request sent by the terminal, the server determines that the terminal has pushed the target message, and then sends the second video data to the terminal.
  • step 912 the terminal switches the context interaction interface to the play interface.
  • step 912 may be performed before step 910 and step 911, or may be performed after step 910 and step 911, and may be performed simultaneously with step 910 and step 911.
  • the scheduler in the terminal switches the play interface to the contextual interaction interface.
  • Step 913 The terminal plays the second video in the play interface according to the second video data.
  • the terminal plays the second video in the play interface according to the second video data.
  • the user is attracted to enter the contextual interaction interface to view or listen to the pushed message to improve the probability that the user views the pushed message.
  • the terminal plays the second video through the play plugin.
  • the terminal when playing the first video, acquires the target message to be pushed from the server according to the interaction information based on the contextual interaction interface, and pushes the target message based on the context interaction interface.
  • the contextual interaction interface is set according to the display content of the electronic device in the first video, the degree of relevance to the video content of the first video is high, so the user can be attracted, so that when the target message is pushed based on the contextual interaction interface, the user views or The probability of listening to the target message is high, thereby increasing the probability that the user will use the target message.
  • FIG. 12 is a block diagram of a message pushing apparatus provided by an embodiment of the present application.
  • the device has the function of implementing the terminal side method in the above embodiment, and the function may be implemented by hardware, or may be implemented by hardware to execute corresponding software.
  • the device may be a terminal or may be disposed in the terminal.
  • the device may include: a video playing module 1001, an interface switching module 1002, an information acquiring module 1003, a message acquiring module 1004, and a message pushing module 1005.
  • the video playing module 1001 is configured to play the first video in the playing interface according to the first video data sent by the server.
  • the interface display module 1002 is configured to display a scene interaction interface when the playing time of the first video is a preset playing time, where the scene interaction interface is set according to the display content of the electronic device in the first video.
  • the information obtaining module 1003 is configured to acquire interaction information that is performed based on the contextual interaction interface.
  • the message obtaining module 1004 is configured to acquire a target message related to the interaction information.
  • the message pushing module 1005 is configured to push the target message based on the context interaction interface.
  • the terminal when playing the first video, acquires the target message to be pushed according to the interaction information based on the contextual interaction interface, and pushes the target message based on the context interaction interface. Since the contextual interaction interface is set according to the display content of the electronic device in the first video, the degree of relevance to the video content of the first video is high, so the user can be attracted, so that when the target message is pushed based on the contextual interaction interface, the user views or The probability of listening to the target message is high, thereby increasing the probability that the user will use the target message.
  • the message obtaining module 1004 is configured to send the interaction information to the server, and receive the target message sent by the server, where the target message is obtained by the server according to the interaction information.
  • the interface display module 1002 is further configured to switch the context interaction interface to the play interface.
  • the video playing module 1001 is further configured to play a second video in the play interface according to the second video data, where the video content of the second video includes bonus content related to the video content of the first video.
  • the device further includes: a video requesting module.
  • the video requesting module is configured to send a video request to the server, where the video request is used to request the server to send the second video data, and the second video data sent by the server is received.
  • the display content of the electronic device in the first video includes instant messaging content
  • the context interaction interface is an instant messaging interface configured according to the instant messaging content.
  • the information acquiring module 1003 is configured to acquire text information input on the instant messaging interface, or acquire audio information collected based on the instant messaging interface.
  • the message pushing module 1005 is configured to display, in the instant messaging interface, a text message of the target message, where the text message of the target message is generated by an artificial intelligence model, where the artificial intelligence model is pre-
  • the text sample and the audio sample are trained to the neural network model; or the audio message of the target message is played based on the instant communication interface, and the audio message of the target message is generated by an artificial intelligence model, the artificial intelligence
  • the model is trained by using a preset text sample and audio samples to train the neural network model.
  • the display content of the electronic device in the first video includes a call content
  • the context interaction interface is a call interface set according to the call content.
  • the information acquiring module 1003 is configured to acquire a trigger signal on the answering control in the call interface, or obtain audio information collected based on the call interface.
  • the message pushing module 1005 is configured to play an audio message of the target message based on the call interface, where the audio message of the target message is a preset audio message; or, the audio message of the target message is
  • the artificial intelligence model is generated by training the neural network model with preset text samples and audio samples.
  • the display content of the electronic device in the first video includes game content
  • the context interaction interface is a game presentation interface set according to the game content.
  • the apparatus also includes a signal acquisition module.
  • the signal acquisition module is configured to acquire an operation signal in the game presentation interface.
  • the video playing module 1001 is further configured to play a third video in the game presentation interface according to the operation signal, where the third video is a video set according to the game content.
  • the display content of the electronic device in the first video includes game content
  • the context interaction interface is a game interface set according to the game content.
  • the apparatus also includes a game operation module.
  • the game operation module is configured to acquire a control instruction in the game interface; and execute a corresponding game operation in the game interface according to the control instruction.
  • the interface display module 1002 is further configured to display a prompt interface on the upper layer of the play interface when the play time of the first video is a preset play time, where the prompt interface is used to prompt whether to switch to The scenario interaction interface; when the handover signal is acquired, performing the step of displaying the scenario interaction interface.
  • FIG. 13 is a block diagram of a message pushing apparatus provided by another embodiment of the present application.
  • the device has the function of implementing the server side method in the above embodiment, and the function may be implemented by hardware, or may be implemented by hardware corresponding software.
  • the device can be a server or can be placed in a server.
  • the apparatus may include a transmitting module 1101, a receiving module 1102, and a message determining module 1103.
  • the sending module 1101 is configured to send first video data to the terminal;
  • the receiving module 1102 is configured to receive interaction information sent by the terminal, where the interaction information is acquired by the terminal based on a scenario interaction interface, where the context interaction interface is based on an electronic message in the first video played by the terminal in the playback interface. Display content setting of the device;
  • a message determining module 1103, configured to acquire a target message according to the interaction information
  • the sending module 1101 is further configured to send the target message to the terminal, where the terminal pushes the target message based on the context interaction interface.
  • the terminal when playing the first video, acquires the target message to be pushed from the server according to the interaction information based on the contextual interaction interface, and pushes the target message based on the context interaction interface.
  • the contextual interaction interface is set according to the display content of the electronic device in the first video, the degree of relevance to the video content of the first video is high, so the user can be attracted, so that when the target message is pushed based on the contextual interaction interface, the user views Or the probability of listening to the target message is high, thereby increasing the probability that the user will use the target message.
  • the message determining module 1103 is configured to detect whether the preset keyword is included in the interaction information, and when the preset information is included in the interaction information, determining that the preset keyword is Matching target message.
  • the receiving module 1102 is further configured to receive a video request sent by the terminal.
  • the sending module 1101 is further configured to send second video data to the terminal according to the video request, where the terminal plays a second video according to the second video data, where the video content of the second video includes The bonus content related to the video content of the first video.
  • An exemplary embodiment of the present application further provides a message pushing system, the system comprising: a terminal and a server.
  • the terminal includes a message pushing device provided by the embodiment shown in FIG.
  • the server includes the message push device provided by the embodiment shown in FIG.
  • FIG. 14 is a structural block diagram of a terminal 1200 provided by an exemplary embodiment of the present application.
  • the terminal 1200 can be a portable mobile terminal, such as a smart phone, a tablet computer, an MP3 player (Moving Picture Experts Group Audio Layer III), and a moving picture experts group Audio Layer IV (MP4). Image experts compress standard audio layers 4) players, laptops or desktops.
  • Terminal 1200 may also be referred to as a user device, a portable terminal, a laptop terminal, a desktop terminal, and the like.
  • the terminal 1200 includes a processor 1201 and a memory 1202.
  • Processor 1201 may include one or more processing cores, such as a 4-core processor, an 8-core processor, and the like.
  • the processor 1201 may be configured by at least one of a DSP (Digital Signal Processing), an FPGA (Field-Programmable Gate Array), and a PLA (Programmable Logic Array). achieve.
  • the processor 1201 may also include a main processor and a coprocessor.
  • the main processor is a processor for processing data in an awake state, which is also called a CPU (Central Processing Unit); the coprocessor is A low-power processor for processing data in standby.
  • the processor 1201 may be integrated with a GPU (Graphics Processing Unit), which is responsible for rendering and rendering of the content that the display needs to display.
  • the processor 1201 may further include an AI (Artificial Intelligence) processor for processing computational operations related to machine learning.
  • AI Artificial Intelligence
  • Memory 1202 can include one or more computer readable storage media, which can be non-transitory.
  • the memory 1202 may also include high speed random access memory, as well as non-volatile memory such as one or more magnetic disk storage devices, flash memory storage devices.
  • the non-transitory computer readable storage medium in the memory 1202 is configured to store at least one instruction for execution by the processor 1201 to implement the message push provided by the method embodiment of the present application. method.
  • the terminal 1200 optionally further includes: a peripheral device interface 1203 and at least one peripheral device.
  • the processor 1201, the memory 1202, and the peripheral device interface 1203 may be connected by a bus or a signal line.
  • Each peripheral device can be connected to the peripheral device interface 1203 via a bus, signal line or circuit board.
  • the peripheral device includes at least one of a radio frequency circuit 1204, a touch display screen 1205, a camera 1206, an audio circuit 1207, a positioning component 1208, and a power source 1209.
  • FIG. 14 does not constitute a limitation to the terminal 1200, and may include more or less components than those illustrated, or may combine some components or adopt different component arrangements.
  • FIG. 15 is a schematic structural diagram of a server provided by an embodiment of the present application.
  • the server is configured to implement the server-side message pushing method provided by the foregoing embodiment. Specifically:
  • the server 1300 includes a central processing unit (CPU) 1301, a system memory 1304 including a random access memory (RAM) 1302 and a read only memory (ROM) 1303, and a system bus 1305 that connects the system memory 1304 and the central processing unit 1301.
  • the server 1300 also includes a basic input/output system (I/O system) 1306 that facilitates transfer of information between various devices within the computer, and mass storage for storing the operating system 1313, applications 1314, and other program modules 1315.
  • I/O system basic input/output system
  • the basic input/output system 1306 includes a display 1308 for displaying information and an input device 1309 such as a mouse or keyboard for user input of information.
  • the display 1308 and the input device 1309 are both connected to the central processing unit 1301 via an input/output controller 1310 connected to the system bus 1305.
  • the basic input/output system 1306 can also include an input output controller 1310 for receiving and processing input from a plurality of other devices, such as a keyboard, mouse, or electronic stylus.
  • the input and output controller 1310 also provides output to a display screen, printer, or other type of output device.
  • the mass storage device 1307 is connected to the central processing unit 1301 by a mass storage controller (not shown) connected to the system bus 1305.
  • the mass storage device 1307 and its associated computer readable medium provide non-volatile storage for the server 1300. That is, the mass storage device 1307 can include a computer readable medium (not shown) such as a hard disk or a CD-ROM drive.
  • the computer readable medium can include computer storage media and communication media.
  • Computer storage media includes volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data.
  • Computer storage media include RAM, ROM, EPROM, EEPROM, flash memory or other solid state storage technologies, CD-ROM, DVD or other optical storage, tape cartridges, magnetic tape, magnetic disk storage or other magnetic storage devices.
  • RAM random access memory
  • ROM read only memory
  • EPROM Erasable programmable read-only memory
  • EEPROM electrically erasable programmable read-only memory
  • the server 1300 may also be operated by a remote computer connected to the network through a network such as the Internet. That is, the server 1300 can be connected to the network 1312 through the network interface unit 1311 connected to the system bus 1305, or the network interface unit 1311 can be used to connect to other types of networks or remote computer systems.
  • a computer readable storage medium having stored therein at least one instruction, at least one program, a code set or a set of instructions, the at least one instruction, the at least one program
  • the code set or the instruction set when executed by the processor of the terminal, implements the functions of the respective steps on the terminal side in the message pushing method described above.
  • a computer readable storage medium having stored therein at least one instruction, at least one program, a code set or a set of instructions, the at least one instruction, the at least one program
  • the code set or the set of instructions when executed by a processor of the server, implements the functions of the various steps on the server side in the message push method described above.
  • the computer readable storage medium described above may be a ROM, a random access memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, and an optical data storage device.
  • a plurality as referred to herein means two or more.
  • "and/or” describing the association relationship of the associated objects, indicating that there may be three relationships, for example, A and/or B, which may indicate that there are three cases where A exists separately, A and B exist at the same time, and B exists separately.
  • the character "/" generally indicates that the contextual object is an "or" relationship.

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Abstract

本申请提供了一种消息推送方法、装置、设备及存储介质。该方法包括：根据服务器发送的第一视频数据在播放界面中播放第一视频；当第一视频的播放时刻为预设播放时刻时，显示情景交互界面，情景交互界面根据第一视频中的电子设备的显示内容设定；获取基于情景交互界面进行交互的交互信息；获取与交互信息相关的目标消息；基于情景交互界面推送目标消息。通过根据交互信息获取目标消息，并基于情景交互界面推送目标消息，情景交互界面与第一视频的视频内容相关度较高，因此能够吸引用户，从而在基于情景交互界面推送目标消息时，提高目标消息被采用的概率。

Description

消息推送方法、装置、设备及存储介质
本申请要求于2018年02月27日提交的、申请号为201810161603.8、发明名称为“消息推送方法、装置及设备”的中国专利申请的优先权，其全部内容通过引用结合在本申请中。
技术领域
本申请实施例涉及计算机和互联网技术领域，特别涉及一种消息推送方法、装置、设备及存储介质。
背景技术
随着科技的发展，人们可以通过各种终端上网观看视频，例如通过手机中的视频播放软件观看视频，或者通过个人电脑(Personal Computer，PC)中的浏览器观看视频。
在相关技术中，终端在播放视频时，会推送广告消息。通常，终端直接将广告消息推送给用户。例如，在开始播放视频前先播放一段广告视频；或者，在视频播放过程中，显示一个广告弹窗。
相关技术中在播放视频时直接推送广告消息的方式，由于所推送的广告消息与正在播放的视频的内容之间的相关度较低，导致用户观看广告消息的概率较低，从而广告消息被采用的概率也较低。
发明内容
本申请实施例提供了一种消息推送方法、装置、设备及存储介质，可用于解决推送的广告消息与视频的内容之间的相关度较低，导致用户观看广告消息的概率较低，从而广告消息被采用的概率也较低的问题。所述技术方案如下：
一方面，提供了一种消息推送方法，应用于终端中，所述方法包括：
根据服务器发送的第一视频数据在播放界面中播放第一视频；
当所述第一视频的播放时刻为预设播放时刻时，显示情景交互界面，所述情景交互界面根据所述第一视频中的电子设备的显示内容设定；
获取基于所述情景交互界面进行交互的交互信息；
获取与所述交互信息相关的目标消息；
基于所述情景交互界面推送所述目标消息。
另一方面，提供了一种消息推送方法，应用于终端中，所述方法包括：
根据服务器发送的第一视频数据在播放界面中播放第一视频；
当所述第一视频的播放时刻为预设播放时刻时，在所述播放界面上层显示提示界面，所述提示界面用于提示是否切换至情景交互界面，所述情景交互界面根据所述第一视频在所述预设播放时刻的视频内容设定；
当获取到切换信号时，将所述播放界面切换至所述情景交互界面；
获取基于所述情景交互界面进行交互的交互信息；
获取与所述交互信息相关的目标消息；
基于所述情景交互界面推送所述目标消息。
另一方面，提供了一种消息推送方法，应用于服务器中，所述方法包括：
向终端发送第一视频数据；
接收所述终端发送的交互信息，所述交互信息由所述终端基于情景交互界面获取，所述情景交互界面根据所述终端在播放界面中播放的第一视频中的电子设备的显示内容设定；
根据所述交互信息获取目标消息；
将所述目标消息发送给所述终端，由所述终端基于所述情景交互界面推送所述目标消息。
再一方面，提供了一种消息推送装置，应用于终端中，所述装置包括：
视频播放模块，用于根据服务器发送的第一视频数据在播放界面中播放第一视频；
界面显示模块，用于当所述第一视频的播放时刻为预设播放时刻时，显示情景交互界面，所述情景交互界面根据所述第一视频中的电子设备的显示内容设定；
信息获取模块，用于获取基于所述情景交互界面进行交互的交互信息；
消息获取模块，用于获取与所述交互信息相关的目标消息；
消息推送模块，用于基于所述情景交互界面推送所述目标消息。
还一方面，提供了一种消息推送装置，应用于服务器中，所述装置包括：
发送模块，用于向终端发送第一视频数据；
接收模块，用于接收所述终端发送的交互信息，所述交互信息由所述终端基于情景交互界面获取，所述情景交互界面根据所述终端在播放界面中播放的第一视频中的电子设备的显示内容设定；
消息确定模块，用于根据所述交互信息获取目标消息；
所述发送模块，还用于将所述目标消息发送给所述终端，由所述终端基于所述情景交互界面推送所述目标消息。
又一方面，提供了一种消息推送系统，所述系统包括：终端和服务器；
所述终端包括如上述再一方面所述的装置；
所述服务器包括如上述还一方面所述的装置。
又一方面，提供了一种计算机设备，所述计算机设备包括处理器和存储器，所述存储器中存储有至少一条指令、至少一段程序、代码集或指令集，所述至少一条指令、所述至少一段程序、所述代码集或所述指令集在被所述处理器执行时实现如上述终端侧的消息推送方法或者如上述服务器侧的消息推送方法。
在一个可能的设计中，所述计算机设备为终端，所述至少一条指令、所述至少一段程序、所述代码集或所述指令集在被所述终端的处理器执行时实现如上述终端侧的消息推送方法。
在另一个可能的设计中，所述计算机设备为服务器，所述至少一条指令、所述至少一段程序、所述代码集或所述指令集在被所述服务器的处理器执行时实现如上述服务器侧的消息推送方法。
又一方面，提供了一种计算机可读存储介质，所述存储介质中存储有至少一条指令、至少一段程序、代码集或指令集，所述至少一条指令、所述至少一段程序、所述代码集或所述指令集在被执行时实现如上述终端侧的消息推送方法或者如上述服务器侧的消息推送方法。
又一方面，提供了一种计算机程序产品，当该计算机程序产品被执行时，其用于执行上述终端侧的消息推送方法。
又一方面，提供了一种计算机程序产品，当该计算机程序产品被执行时，其用于执行上述服务器侧的消息推送方法。
本申请实施例提供的技术方案可以带来如下有益效果：
通过在播放第一视频时，终端根据基于情景交互界面进行交互的交互信息，获取所要推送的目标消息，并基于情景交互界面推送目标消息。由于情景 交互界面是根据第一视频中的电子设备的显示内容设定的，与第一视频的视频内容相关度较高，因此能够吸引用户，从而在基于情景交互界面推送目标消息时，用户观看或收听目标消息的概率较高，进而提高用户采用目标消息的概率。
附图说明
为了更清楚地说明本申请实施例中的技术方案，下面将对实施例描述中所需要使用的附图作简单地介绍，显而易见地，下面描述中的附图仅仅是本申请的一些实施例，对于本领域普通技术人员来讲，在不付出创造性劳动的前提下，还可以根据这些附图获得其他的附图。
图1是本申请一实施例提供的实施环境的示意图；
图2是本申请一个实施例提供的终端的架构图；
图3是本申请一个实施例提供的消息推送方法的流程图；
图4是本申请另一个实施例提供的消息推送方法的流程图；
图5是本申请一个实施例提供的显示提示界面的示意图；
图6是本申请一个实施例提供的播放界面切换至情景交互界面的示意图；
图7是本申请另一个实施例提供的播放界面切换至情景交互界面的示意图；
图8是本申请一个实施例提供的获取交互信息的示意图；
图9是本申请一个实施例提供的推送目标消息的示意图；
图10是本申请一个实施例提供的游戏演示界面的示意图；
图11是本申请另一个实施例提供的消息推送方法的流程图；
图12是本申请一个实施例提供的消息推送装置的示意图；
图13是本申请另一个实施例提供的消息推送装置的示意图；
图14是本申请一个实施例提供的终端的结构示意图；
图15是本申请一个实施例提供的服务器的结构示意图。
具体实施方式
为使本申请的目的、技术方案和优点更加清楚，下面将结合附图对本申请实施方式作进一步地详细描述。
请参考图1，其示出了本申请一个实施例提供的实施环境的示意图。该实施环境包括：终端110和服务器120。
终端110可以是诸如手机、平板电脑、多媒体播放设备、PC等电子设备。可选地，终端110中安装运行有视频播放软件的客户端。该视频播放软件具有视频播放功能。终端110通过有线网络或者无线网络与服务器120建立通信连接。可选地，终端110和服务器120之间通过内容分发网络(Content Delivery Network，CDN)进行数据交互。
服务器120可以是一台服务器，也可以是由多台服务器组成的服务器集群，或者是一个云计算服务中心。服务器120可以是用于为上述客户端提供后台服务的后台服务器。
可选地，如图2所示，终端110中包括调度器111、消息插件112、播放插件113，交互插件114和代理插件115。其中，消息插件112、播放插件113，交互插件114和代理插件115彼此之间相互独立。
调度器111，负责管理视频播放和视频播放中的消息推送。消息插件112，负责管理和存储待推送的消息。播放插件113，负责播放视频。交互插件114，负责与用户进行交互，接收用户的交互信息。代理插件115，负责与服务器120进行交互。
请参考图3，其示出了本申请一个实施例提供的消息推送方法的流程图。该方法可应用于图1所示实施环境的终端110中。该方法可以包括如下几个步骤：
步骤31，根据服务器发送的第一视频数据在播放界面中播放第一视频。
终端播放第一视频前，需要从服务器处获取第一视频的第一视频数据。终端将第一视频的视频标识发送给服务器。视频标识用于唯一指示一个视频。服务器存储有视频数据，并且根据视频标识区分存储不同视频的视频数据。服务器根据第一视频的视频标识，将第一视频的第一视频数据发送给终端。终端在接收到服务器发送的第一视频数据后，加载该第一视频数据，在播放界面中播放第一视频。
其中，第一视频是用户选取播放的视频。例如，终端显示视频列表，用户通过点击操作选取第一视频，则当用户点击视频列表中的第一视频时，该点击操作触发对应于第一视频的选择信号，并且终端在获取到对应于上述视频列表中的第一视频的选择信号时，获取第一视频的标识。
步骤32，当第一视频的播放时刻为预设播放时刻时，显示情景交互界面。
在播放第一视频的过程中，终端获取第一视频的播放时刻。其中，终端可以实时获取第一视频的播放时刻，也可以每隔预设时间间隔获取第一视频的播放时刻。其中，预设时间间隔可以根据实际经验设定，例如每3秒获取一次第一视频的播放时刻。对于终端获取第一视频的播放时刻的方式，本申请实施例不做具体限定。
当终端检测到第一视频的播放时刻为预设播放时刻时，终端显示情景交互界面。情景交互界面根据第一视频中的电子设备的显示内容设定。其中，第一视频中的电子设备是指第一视频的视频内容中所显示的电子设备，该电子设备可以是手机、平板电脑、电子书阅读器、多媒体播放设备、可穿戴设备、PC、电视机等设备，本申请实施例对此不作限定。
在一个示例中，情景交互界面中包含的内容，即为第一视频中的电子设备的显示内容。也即，情景交互界面与第一视频中的电子设备的显示界面相同。例如，第一视频中的电子设备的显示内容为即时通信应用的聊天会话界面，则情景交互界面可以是该聊天会话界面。又例如，第一视频中的电子设备的显示内容为游戏应用的游戏界面，则情景交互界面可以是该游戏界面。
在另一个示例中，情景交互界面中包含的内容，是对第一视频中的电子设备的显示内容进行处理后得到的内容。也即，情景交互界面与第一视频中的电子设备的显示界面不同，但是对该电子设备的显示界面中的显示内容进行处理后得到的内容。在本申请实施例中，对上述处理所执行的具体操作不作限定，例如可以在电子设备的显示界面中添加、修改、删除或提取相关内容之后，得到情景交互界面。
可选地，情景交互界面根据第一视频在上述预设播放时刻的视频内容所显示的电子设备的显示内容设定。例如，第一视频在上述预设播放时刻的视频内容中显示有一部手机，且该手机的屏幕中显示有一个来电接听界面，则情景交互界面可以就是该来电接听界面。
另外，情景交互界面中可以包括若干个可操作控件，如按钮、滑块、摇杆、输入框等可操作控件。用户可以在情景交互界面中与终端进行交互。由于情景交互界面是根据第一视频中的电子设备的显示内容设定的，因此情景交互界面模拟了视频内容中的情景，使得用户能够在与视频内容相同的情景下进行交互，从而提高用户的代入感，吸引用户进行交互。
步骤33，获取基于情景交互界面进行交互的交互信息。
交互信息是指用户通过人机交互的方式，在情景交互界面中输入的信息或者通过其它人机交互操作生成的信息。可选地，交互信息包括但不限于以下至少一种类型的信息：文本信息、音频信息、图片信息、视频信息、触控操作信号等。
步骤34，获取与交互信息相关的目标消息。
终端在获取交互信息后，获取需要推送给用户的目标消息。可选地，该目标消息为广告消息。在本申请实施例中，对广告消息的类型不作限定，广告消息包括但不限于以下至少一种类型：文本、音频、图片、视频、网页、程序等。
步骤35，基于情景交互界面推送目标消息。
针对不同类型的目标消息，终端推送该目标消息的方式也可能有所不同。例如，当目标消息的类型为文本、图片、视频或网页时，终端可以显示该目标消息，例如在情景交互界面中显示该目标消息。又例如，当目标消息的类型为音频，终端可以播放该音频。再例如，当目标消息的类型为程序时，终端可以运行该程序。
在本申请实施例中，通过在播放第一视频时，终端根据基于情景交互界面进行交互的交互信息，获取所要推送的目标消息，并基于情景交互界面推送目标消息。由于情景交互界面是根据第一视频中的电子设备的显示内容设定的，与第一视频的视频内容相关度较高，因此能够吸引用户，从而在基于情景交互界面推送目标消息时，用户观看或收听目标消息的概率较高，进而提高用户采用目标消息的概率。
请参考图4，其示出了本申请另一个实施例提供的消息推送方法的流程图。该方法可应用于图1所示的实施环境中。该方法可以包括如下几个步骤：
步骤201，服务器向终端发送第一视频数据。
步骤202，终端根据服务器发送的第一视频数据在播放界面中播放第一视频。
步骤203，当第一视频的播放时刻为预设播放时刻时，在播放界面上层显示提示界面。
当终端检测到第一视频的播放时刻为预设播放时刻时，终端显示提示界面，例如终端在播放界面上层显示提示界面。提示界面用于提示用户是否切换至情景交互界面。用户可以选择切换至情景交互界面；或者，不切换至情景交 互界面，继续播放第一视频。
可选地，提示界面包括确认控件和提示信息，提示信息用于提示用户是否切换至情景交互界面。用户点击提示界面中的确认控件，相应地，终端获取到确认控件上的触发信号即切换信号，将播放界面切换至情景交互界面。提示界面中还包括拒绝控件。用户点击提示界面中的拒绝控件，相应地，终端获取到拒绝控件上的触发信号，则终端继续在播放界面中播放第一视频。示例性地，如图5所示，终端在播放界面301上层显示一个提示界面302。提示界面302中包括提示信息303：是否进入情景交互界面，以及确认控件304。用户点击提示界面302中的确认控件304，相应地，终端将播放界面301切换至情景交互界面305。
步骤204，当获取到切换信号时，终端将播放界面切换至情景交互界面。
当获取到用户确认切换至情景交互界面的切换信号时，终端将播放界面切换至情景交互界面。情景交互界面可以根据第一视频在上述预设播放时刻的视频内容设定。例如，情景交互界面根据第一视频中的电子设备的显示内容设定。用户可以在情景交互界面中与终端进行交互。由于情景交互界面是根据视频内容设定的，因此情景交互界面模拟了视频内容中的情景，使得用户能够在与视频内容相同的情景下进行交互，从而提高用户的代入感，吸引用户进行交互。
在一种可能的实施方式中，第一视频在预设播放时刻的视频内容包括即时通信内容，则情景交互界面是根据该即时通信内容设定的即时通信界面。其中，即时通信内容是指视频中的人物之间通过即时通信软件进行通信的视频内容，例如，通过短信聊天。此时，将情景交互界面设定为与第一视频中的即时通信内容相一致的即时通信界面。用户在该即时通信界面中输入交互信息。交互信息包括文本信息或音频信息。相应地，终端根据用户输入的交互信息与用户进行交互。
示例性地，在第一视频中，人物A与人物B通过即时通信软件聊天。此时，用户能够在第一视频中看到人物A进行聊天时的即时通信软件的即时通信界面。此时，如图6所示，终端将播放界面301切换至情景交互界面，该情景交互界面是人物A进行聊天时即时通信软件的即时通信界面305。用户以人物A的身份在即时通信界面305中输入交互信息，而终端根据用户输入的交互信息以人物B的身份与用户进行交互。
在另一种可能的实施方式中，第一视频在预设播放时刻的视频内容包括通 话内容，则情景交互界面是根据该通话内容设定的通话界面。其中，通话内容是指视频中的人物之间进行电话通话的视频内容。此时，将情景交互界面设定为与第一视频中的通话内容相一致的通话界面。终端基于该通话界面与用户进行交互。
示例性地，在第一视频中，人物A接到人物B的电话。此时，如图7所示，终端将播放界面301切换至情景交互界面，该情景交互界面是人物A与人物B电话通话时的通话界面。其中，该通话界面可以是接听电话前的通话界面306，用户点击通话界面306中的接听控件307后，通话界面可以是接听电话时的通话界面308。终端以人物B的身份与用户进行语音交互。
可选地，终端在将播放界面切换至情景交互界面前，向服务器发送界面资源请求，该界面资源请求中包括预设播放时刻和第一视频的视频标识。该界面资源请求用于请求显示情景交互界面所需的资源，例如显示即时通信软件的即时通信界面时，需要即时通信界面中人物头像的图像资源。服务器接收到界面资源请求后，根据其中包括的预设播放时刻和视频标识，确定终端所请求的显示情景交互界面所需的资源，并将该资源发送给终端。可选地，服务器在向终端发送第一视频数据时，将显示情景交互界面所需的资源预先发送给终端。终端存储该资源，则在切换情景交互界面时，无需向服务器发送界面资源请求。
步骤205，终端获取基于情景交互界面进行交互的交互信息。
终端基于情景交互界面与用户进行交互需要获取用户的交互信息。交互信息包括文本信息或音频信息。
在一种可能的实施方式中，当情景交互界面为即时通信界面时，终端获取用户在即时通信界面中输入的文本信息作为交互信息，例如，如图8所示，情景交互界面为即时通信软件的即时通信界面305，用户在即时通信界面305中输入的文本信息309为“晚饭吃什么？”。终端获取用户输入的文本信息309作为交互信息；或者，终端获取基于即时通信界面采集的音频信息作为交互信息。
在另一种可能的实施方式中，情景交互界面为接听电话时的通话界面。终端获取基于通话界面采集的音频信息作为交互信息，例如，情景交互界面为通话界面。在用户说话时，终端通过麦克风采集用户的音频信息，并获取基于该通话界面采集的音频信息作为交互信息。
步骤206，终端获取与交互信息相关的目标消息。
终端在获取交互信息后，获取需要推送给用户的目标消息。例如，获取推 送给用户的广告消息。当获取到的交互信息是文本信息时，终端检测交互信息中是否包括预设关键词。若交互信息中包括预设关键词，则终端确定与预设关键词相匹配的待推送的消息为与交互信息相关的目标消息。终端存储有待推送的消息与预设关键词的对应关系，根据该对应关系确定与预设关键词相匹配的目标消息。其中，预设关键词可以根据实际经验预先设定。例如，预设关键词是晚饭，则与晚饭相匹配的待推送的消息是餐厅的广告消息。若交互信息中包括晚饭，则终端确定向用户推送的目标消息是餐厅的广告消息。服务器预先将待推送的消息发送给终端，相应地，终端存储待推送的消息。终端在确定所要推送的目标消息后，直接从本地获取存储的目标消息。
可选地，当交互信息为音频信息时，终端通过语音识别技术将音频信息转化为文本信息，再检测该文本信息中是否包括预设关键词。
可选地，终端获取用户的当前位置，根据预设关键词和用户的当前位置获取目标消息。例如，预设关键词是晚饭，则与晚饭相匹配的待推送的消息是餐厅的广告消息。若交互信息中包括晚饭，则终端确定需要向用户推送餐厅的广告消息。终端再根据用户的当前位置，确定该当前位置预设距离内的餐厅，获取该餐厅的广告消息作为目标消息。其中，预设距离也可以根据实际经验设定，也可以由用户自定义设定。
可选地，终端存储有每一条待推送的消息的推送等级。推送等级用于指示待推送的消息的优先级。推送等级越高，优先级越高；推送等级越低，优先级越低。终端在推送消息时，优先推送优先级高的消息。示例性地，终端根据交互信息中的预设关键词，确定了两条目标消息：目标消息A和目标消息B。其中，目标消息A的推送等级高于目标消息B的推送等级，则终端优先获取目标消息A，并推送目标消息A。
可选地，若交互信息中不包括预设关键词，则终端根据用户的当前位置和每一条待推送的消息的推送等级获取目标消息。
步骤207，终端基于情景交互界面推送目标消息。
终端在获取目标消息后，基于情景交互界面推送目标消息。当情景交互界面为即时通信界面时，终端在该即时通信界面中显示目标消息的文本消息；或，基于该即时通信界面播放目标消息的音频消息。目标消息的文本消息，是指以文本形式显示的目标消息，例如文字和表情符号。目标消息的音频消息，是指以音频的形式播放的目标消息。当情景交互界面为通话界面时，终端基于该通 话界面播放目标消息的音频消息。可选地，当情景交互界面为通话界面时，终端基于该通话界面播放目标消息的音频消息，还在通话界面中显示目标消息的文本消息。
示例性地，如图9所示，情景交互界面是即时通信软件的即时通信界面305，终端可以在即时通信界面305中显示目标消息的文本消息310，也可以在即时通信界面305中显示目标消息的音频消息311，用户点击后，终端播放目标消息的音频消息。当情景交互界面是通话界面308时，终端可以播放目标消息的音频消息，同时在通话界面308中显示目标消息的文本消息310。
可选地，当情景交互界面为接听电话前的通话界面时，交互信息为通话界面中的接听控件上的触发信号。当终端获取到通话界面中接听控件上的触发信号时，终端播放目标消息的音频消息。该目标消息的音频消息是预设音频消息。
可选地，终端根据第一视频中人物的语言习惯和目标消息的内容生成目标消息的文本消息。例如，终端根据第一视频中人物的语序和用词习惯，结合目标消息的内容，生成符合人物语言习惯的文本消息。此外，终端根据第一视频中人物的声音和目标消息的内容生成目标消息的音频消息，则最终播放音频消息时，终端以第一视频中人物的声音播放该音频消息。
可选地，目标消息的文本消息和音频消息由人工智能(Artificial Intelligence，AI)模型生成。AI模型是采用预设的文本样本和音频样本对神经网络模型进行训练得到的。例如，采用第一视频中人物的台词的文本样本和人物声音的音频样本对神经网络模型进行训练。
可选地，终端在获取交互信息后，并不获取和推送目标消息，而是通过AI模型模拟第一视频中的人物与用户进行交互。例如，获取的交互信息是“晚饭吃什么”，终端通过AI模型模拟第一视频中的人物回复“我做饭给你吃”。通过模拟第一视频中的人物，提高用户的代入感，吸引用户进行交互，提高用户采用后续推送的目标消息的概率。
在一种可能的实施方式中，若第一视频在预设播放时刻的视频内容包括游戏内容，则情景交互界面是根据该游戏内容设定的游戏演示界面。其中，游戏内容是指视频中的人物通过终端游玩游戏的视频内容。此时，将情景交互界面设定为与第一视频中的游戏内容相匹配的游戏演示界面。用户根据游戏演示界面中显示的画面进行操作。相应地，终端获取用户进行的操作在游戏演示界面中触发的操作信号。终端根据该操作信号，在游戏演示界面中播放第三视频。 第三视频是根据第一视频中的游戏内容设定的视频，以此向用户演示游戏效果。用户根据游戏演示界面中显示的画面进行操作时，终端在游戏演示界面中显示引导信息，或者，合成第一视频中人物的声音播放引导语音，以引导用户执行相应的操作。其中，服务器可以在发送第一视频数据的同时，将第三视频的第三视频数据发送给终端；也可以由终端在需要播放第三视频前，向服务器请求第三视频数据。对于终端获取第三视频数据的具体方式，本申请实施例不做具体限定。示例性地，如图10所示，第一视频的视频内容是游戏内容，用户根据游戏演示界面801中显示的提示信息802向右滑动，相应地，终端获取到用户向右滑动的触发的操作信号，并根据该操作信号在游戏演示界面801中播放第三视频。可选地，终端在播放第三视频时，暂停播放，并显示新的引导信息引导用户执行操作。当获取到用户操作触发的操作信号，继续播放第三视频。通过多次暂停、显示新的引导信息、获取操作信号和继续播放，来模拟游戏游玩的过程，达到向用户推送该游戏的目的。
在另一种可能的实施方式中，若第一视频在预设播放时刻的视频内容包括游戏内容，则情景交互界面是根据该游戏内容设定的游戏界面。该游戏界面是指用于游玩与第一视频中的游戏内容相匹配的游戏的界面。用户可以在该游戏界面中进行试玩，从而达到向用户推送该游戏的目的。该游戏界面可以是该游戏应用程序的界面，也可以是基于超文本标记语言(HyperText Markup Language，HTML)5标准的页面。在用户试玩的过程中，终端获取用户在游戏界面中输入的控制指令，并根据该控制指令在游戏界面中执行相应的游戏操作。在用户试玩时，终端在游戏界面中显示引导信息，或者，合成第一视频中人物的声音播放引导语音，以引导用户游玩。
可选地，终端在推送目标消息之后，将情景交互界面切换至播放界面，再根据第二视频数据在播放界面中播放第二视频，第二视频的视频内容包括与第一视频的视频内容相关的奖励内容。该奖励内容是用于鼓励用户进入情景交互界面的视频内容，例如包含与第一视频的视频内容相关的额外剧情的视频内容。其中，服务器可以在发送第一视频数据的同时，将第二视频数据发送给终端；也可以由终端在播放第二视频前，向服务器请求第二视频数据。通上述方式，吸引用户进入情景交互界面观看或收听推送的消息，以提高用户观看或收听推送的消息的概率。
在本申请实施例中，通过在播放第一视频时，终端根据基于情景交互界面 进行交互的交互信息，获取所要推送的目标消息，并基于情景交互界面推送目标消息。由于情景交互界面是根据第一视频的视频内容设定的，与第一视频的视频内容相关度较高，因此能够吸引用户，从而在基于情景交互界面推送目标消息时，用户观看或收听目标消息的概率较高，进而提高用户采用目标消息的概率。
请参考图11，其示出了本申请另一个实施例提供的消息推送方法的流程图。该方法可应用于图1所示的实施环境中。该方法可以包括如下几个步骤：
步骤901，服务器向终端发送第一视频数据。
上述步骤901与图4提供的实施例中的步骤201相同，详情请参考图4实施例，本实施例在此不再进行赘述。
步骤902，终端根据服务器发送的第一视频数据在播放界面中播放第一视频。
终端在接收到服务器发送的第一视频数据后，加载该第一视频数据，在播放界面中播放第一视频。
可选地，终端中的代理插件接收服务发送的第一视频数据。由终端中的调度器指示播放插件根据第一视频数据播放第一视频。
步骤903，当第一视频的播放时刻为预设播放时刻时，终端在播放界面上层显示提示界面。
提示界面包括确认控件和提示信息，提示信息用于提示用户是否切换至情景交互界面。提示界面中还包括拒绝控件。用户点击提示界面中的拒绝控件，相应地，终端获取到拒绝控件上的触发信号，则终端继续在播放界面中播放第一视频。
步骤904，当获取到确认控件上的触发信号时，终端将播放界面切换至情景交互界面。
用户点击提示界面中的确认控件，相应地，终端获取到确认控件上的触发信号，将播放界面切换至情景交互界面。
可选地，基于图2，上述步骤904包括如下子步骤：
步骤904a，调度器获取到确认控件上的触发信号。
用户点击提示界面中的确认控件，相应地，终端中的调度器获取到确认控件上的触发信号。
步骤904b，调度器向消息插件发送资源确认指令。
调度器获取到确认控件上的触发信号后，确定需要切换至情景交互界面，向消息插件发送资源确认指令。其中，资源确认指令用于指示消息插件确认是否存储用于显示情景交互界面的所需的资源。
步骤904c，消息插件确认是否存储用于显示情景交互界面的所需的资源。
消息插件根据资源确认指令，确认是否存储用于显示情景交互界面的所需的资源。若否，则执行步骤904d；若是，则执行步骤904g。
步骤904d，消息插件向调度器发送资源获取指令。
资源获取指令用于指示调度器获取用于显示情景交互界面的所需的资源。
步骤904e，调度器通过代理插件向服务器发送界面资源请求。
调度器接收到资源获取指令后，通过代理插件向服务器发送界面资源请求。界面资源请求中包括预设播放时刻和第一视频的视频标识。该界面资源请求用于请求显示情景交互界面所需的资源，例如显示即时通信软件的即时通信界面时，需要即时通信界面中人物头像的图像资源。
步骤904f，代理插件接收服务器发送的显示情景交互界面所需的资源。
服务器接收到界面资源请求后，根据其中包括的预设播放时刻和视频标识，确定终端所请求的显示情景交互界面所需的资源，并将该资源发送给终端。终端中的代理插件接收并存储服务器发送的显示情景交互界面所需的资源，并将该资源的存储路径发送给调度器。
步骤904g，消息插件向调度器发送界面切换指令。
在确定存储有显示情景交互界面所需的资源后，消息插件向调度器发送界面切换指令。
步骤904h，调度器根据界面切换指令将播放界面切换至情景交互界面。
调度器根据显示情景交互界面所需的资源的存储路径，获取显示情景交互界面所需的资源，再根据该资源将播放界面切换至情景交互界面。
步骤905，终端获取基于情景交互界面进行交互的交互信息。
终端基于情景交互界面与用户进行交互需要获取用户的交互信息。交互信息包括文本信息或音频信息。
可选地，终端中的交互插件获取基于情景交互界面进行交互的交互信息。
步骤906，终端将交互信息发送给服务器。
终端获取到交互信息后，需要服务器确定推送给用户的目标消息。因此， 将交互信息发送给服务器。可选地，终端获取用户的当前位置，并发送给服务器。
可选地，交互插件将获取的交互信息发送给调度器，而调度器通过代理插件将交互信息发送给服务器。
步骤907，服务器根据交互信息获取目标消息。
当获取到的交互信息是文本信息时，服务器检测接收到的交互信息中是否包括预设关键词。若交互信息中包括预设关键词，则服务器确定与预设关键词相匹配的目标消息。服务器存储有待推送的消息与预设关键词的对应关系，根据该对应关系确定与预设关键词相匹配的待推送的消息为与交互信息相关的目标消息。其中，预设关键词可以根据实际经验预先设定。
服务器是从待推送的消息中获取目标消息，而服务器存储有每一条消息的内容、消息标识、推送时间和推送等级。其中，消息标识用于唯一指示一条消息。待推送的消息由服务器根据每一条消息的推送时间确定。其中，消息的推送时间用于指示该消息能够被推送的时间。例如，消息A的推送时间是晚上18：00至23：00，若服务器确定目标消息时，时间为下午14:00，则服务器不将消息A作为用于确定目标消息的待推送的消息。推送时间也可以是日期。例如，消息B的推送时间是11月至2月，则服务器在3月至10月期间不将消息B作为用于确定目标消息的待推送的消息。
可选地，当交互信息为音频信息时，服务器通过语音识别技术将音频信息转化为文本信息，再检测该文本信息中是否包括预设关键词。
可选地，服务器接收用户的当前位置，根据预设关键词和用户的当前位置获取目标消息。
可选地，服务器存储有每一条待推送的消息的推送等级。推送等级用于指示待推送的消息的优先级。推送等级越高，优先级越高；推送等级越低，优先级越低。服务器在确定所要推送的目标消息时，优先推送优先级高的消息。
可选地，若交互信息中不包括预设关键词，则终端根据用户的当前位置和每一条待推送的消息的推送等级获取目标消息。
可选地，若由终端确定目标消息，则终端中的交互插件根据交互信息获取目标消息。
步骤908，服务器将目标消息发送给终端。
服务器存储有待推送的消息。在确定所要推送的目标消息后，服务器将目 标消息发送给终端。服务器可以将目标消息的文本消息和音频消息同时发送给终端，也可以单独发送目标消息的文本消息或音频消息。
可选地，服务器根据第一视频中人物的语言习惯和目标消息的内容生成目标消息的文本消息。此外，服务器根据第一视频中人物的声音和目标消息的内容生成目标消息的音频消息，则最终播放音频消息时，终端以第一视频中人物的声音播放该音频消息。
可选地，目标消息的文本消息和音频消息由人工智能模型生成。人工智能模型是采用预设的文本样本和音频样本对神经网络模型进行训练得到的。例如，采用第一视频中人物的台词的文本样本和人物声音的音频样本对神经网络模型进行训练。
可选地，终端中的代理插件接收服务器发送目标消息。
步骤909，终端基于情景交互界面推送目标消息。
终端在获取目标消息后，基于情景交互界面推送目标消息。当情景交互界面为即时通信界面时，终端在该即时通信界面中显示目标消息的文本消息；和/或，基于该即时通信界面播放目标消息的音频消息。当情景交互界面为通话界面时，终端基于该通话界面播放目标消息的音频消息。可选地，当情景交互界面为通话界面时，终端基于该通话界面播放目标消息的音频消息时，还在通话界面中显示目标消息的文本消息。
可选地，当终端在获取交互信息后，并不获取和推送目标消息，而是模拟第一视频中的人物与用户进行交互时，终端将获取的交互信息发送给服务器，由服务器通过AI模型生成与用户进行交互的信息，并将该信息发送给终端。终端再显示该信息，以模拟第一视频中的人物与用户进行交互。通过模拟第一视频中的人物，吸引用户进行交互，提高了用户采用后续推送的消息的概率。
可选地，终端中的调度器通过交互插件推送目标消息。
可选地，若第一视频在预设播放时刻的视频内容包括游戏内容，则情景交互界面是根据该游戏内容设定的游戏演示界面。此时，将情景交互界面设定为与第一视频中的游戏内容相匹配的游戏演示界面。用户根据游戏演示界面中显示的画面进行操作。相应地，终端获取用户进行的操作在游戏演示界面中触发的操作信号。终端根据该操作信号，在游戏演示界面中播放第三视频。第三视频是根据第一视频中的游戏内容设定的视频，以此向用户演示游戏效果。其中，服务器可以在发送第一视频数据的同时，将第三视频的第三视频数据发送给终 端；也可以由终端在需要播放第三视频前，向服务器请求第三视频数据。对于终端获取第三视频数据的具体方式，本申请实施例不做具体限定。可选地，终端中的播放插件播放第三视频。
可选地，上述步骤909之后，还包括如下步骤：
步骤910，终端向服务器发送视频请求。
在推送目标消息后，终端向服务器发送视频请求。视频请求用于请求服务器发送第二视频数据。
可选地，视频请求中包括目标消息的消息标识。终端通过消息标识向服务器上报已推送的消息。
可选地，在推送目标消息后，调度器通过代理插件向服务器发送视频请求。当终端和服务器通过CDN进行数据交互时，代理插件通过切换CDN路径向服务器请求第二视频数据。
步骤911，服务器根据视频请求向终端发送第二视频数据。
服务器接收到终端发送的视频请求后，确定终端已推送目标消息，则向终端发送第二视频数据。
步骤912，终端将情景交互界面切换至播放界面。
上述步骤912可以在步骤910和步骤911之前执行，也可以在步骤910和步骤911之后执行，可以与步骤910和步骤911同时执行。
可选地，终端中的调度器将播放界面切换至情景交互界面。
步骤913，终端根据第二视频数据在播放界面中播放第二视频。
在将情景交互界面切换至播放界面后，终端根据第二视频数据在播放界面中播放第二视频。通上述方式，吸引用户进入情景交互界面观看或收听推送的消息，以提高用户观看推送的消息的概率。
可选地，终端通过播放插件播放第二视频。
在本申请实施例中，通过在播放第一视频时，终端根据基于情景交互界面进行交互的交互信息，从服务器处获取所要推送的目标消息，并基于情景交互界面推送目标消息。由于情景交互界面是根据第一视频中电子设备的显示内容设定的，与第一视频的视频内容相关度较高，因此能够吸引用户，从而在基于情景交互界面推送目标消息时，用户观看或收听目标消息的概率较高，进而提高用户采用目标消息的概率。
下述为本申请装置实施例，可以用于执行本申请方法实施例。对于本申请装置实施例中未披露的细节，请参照本申请方法实施例。
请参考图12，其示出了本申请一个实施例提供的消息推送装置的框图。该装置具有实现上述实施例中终端侧方法的功能，所述功能可以由硬件实现，也可以由硬件执行相应的软件实现。该装置可以是终端，也可以设置在终端中。该装置可以包括：视频播放模块1001、界面切换模块1002、信息获取模块1003、消息获取模块1004和消息推送模块1005。
视频播放模块1001，用于根据服务器发送的第一视频数据在播放界面中播放第一视频。
界面显示模块1002，用于当所述第一视频的播放时刻为预设播放时刻时，显示情景交互界面，所述情景交互界面根据所述第一视频中的电子设备的显示内容设定。
信息获取模块1003，用于获取基于所述情景交互界面进行交互的交互信息。
消息获取模块1004，用于获取与所述交互信息相关的目标消息。
消息推送模块1005，用于基于所述情景交互界面推送所述目标消息。
在本申请实施例中，通过在播放第一视频时，终端根据基于情景交互界面进行交互的交互信息，获取所要推送的目标消息，并基于情景交互界面推送目标消息。由于情景交互界面是根据第一视频中电子设备的显示内容设定的，与第一视频的视频内容相关度较高，因此能够吸引用户，从而在基于情景交互界面推送目标消息时，用户观看或收听目标消息的概率较高，进而提高用户采用目标消息的概率。
可选地，所述消息获取模块1004，用于将所述交互信息发送至所述服务器；接收所述服务器发送的所述目标消息，所述目标消息由所述服务器根据所述交互信息获取。
可选地，所述界面显示模块1002，还用于将所述情景交互界面切换至所述播放界面。所述视频播放模块1001，还用于根据第二视频数据在所述播放界面中播放第二视频，所述第二视频的视频内容包括与所述第一视频的视频内容相关的奖励内容。
可选地，所述装置还包括：视频请求模块。所述视频请求模块，用于向所述服务器发送视频请求，所述视频请求用于请求所述服务器发送所述第二视频 数据；接收所述服务器发送的所述第二视频数据。
可选地，所述第一视频中的电子设备的显示内容包括即时通信内容，所述情景交互界面是根据所述即时通信内容设定的即时通信界面。所述信息获取模块1003，用于获取在所述即时通信界面输入的文本信息；或，获取基于所述即时通信界面采集的音频信息。
可选地，所述消息推送模块1005，用于在所述即时通信界面中显示所述目标消息的文本消息，所述目标消息的文本消息由人工智能模型生成，所述人工智能模型是采用预设的文本样本和音频样本对神经网络模型进行训练得到的；或，基于所述即时通信界面播放所述目标消息的音频消息，所述目标消息的音频消息由人工智能模型生成，所述人工智能模型是采用预设的文本样本和音频样本对神经网络模型进行训练得到的。
可选地，所述第一视频中的电子设备的显示内容包括通话内容，所述情景交互界面是根据所述通话内容设定的通话界面。所述信息获取模块1003，用于获取所述通话界面中的接听控件上的触发信号；或，获取基于所述通话界面采集的音频信息。
可选地，所述消息推送模块1005，用于基于所述通话界面播放所述目标消息的音频消息，所述目标消息的音频消息是预设音频消息；或，所述目标消息的音频消息由人工智能模型生成，所述人工智能模型是采用预设的文本样本和音频样本对神经网络模型进行训练得到的。
可选地，所述第一视频中的电子设备的显示内容包括游戏内容，所述情景交互界面是根据所述游戏内容设定的游戏演示界面。所述装置还包括，信号获取模块。所述信号获取模块，用于获取在所述游戏演示界面中的操作信号。所述视频播放模块1001，还用于根据所述操作信号，在所述游戏演示界面中播放第三视频，所述第三视频是根据所述游戏内容设定的视频。
可选地，所述第一视频中的电子设备的显示内容包括游戏内容，所述情景交互界面是根据所述游戏内容设定的游戏界面。所述装置还包括，游戏操作模块。所述游戏操作模块，用于获取在所述游戏界面中的控制指令；根据所述控制指令，在所述游戏界面中执行相应的游戏操作。
可选地，所述界面显示模块1002，还用于当所述第一视频的播放时刻为预设播放时刻时，在所述播放界面上层显示提示界面，所述提示界面用于提示是否切换至所述情景交互界面；当获取到切换信号时，执行所述显示情景交互界 面的步骤。
请参考图13，其示出了本申请另一个实施例提供的消息推送装置的框图。该装置具有实现上述实施例中服务器侧方法的功能，所述功能可以由硬件实现，也可以由硬件执行相应的软件实现。该装置可以是服务器，也可以设置在服务器中。该装置可以包括：发送模块1101、接收模块1102和消息确定模块1103。
发送模块1101，用于向终端发送第一视频数据；
接收模块1102，用于接收所述终端发送的交互信息，所述交互信息由所述终端基于情景交互界面获取，所述情景交互界面根据所述终端在播放界面中播放的第一视频中的电子设备的显示内容设定；
消息确定模块1103，用于根据所述交互信息获取目标消息；
所述发送模块1101，还用于将所述目标消息发送给所述终端，由所述终端基于所述情景交互界面推送所述目标消息。
在本申请实施例中，通过在播放第一视频时，终端根据基于情景交互界面进行交互的交互信息，从服务器处获取所要推送的目标消息，并基于情景交互界面推送目标消息。由于情景交互界面是根据第一视频中的电子设备的显示内容设定的，与第一视频的视频内容相关度较高，因此能够吸引用户，从而在基于情景交互界面推送目标消息时，用户观看或收听目标消息的概率较高，进而提高用户采用目标消息的概率。
可选地，所述消息确定模块1103，用于检测所述交互信息中是否包括预设关键词；当所述交互信息中包括所述预设关键词时，确定与所述预设关键词相匹配的目标消息。
可选地，所述接收模块1102，还用于接收所述终端发送的视频请求。所述发送模块1101，还用于根据所述视频请求向所述终端发送第二视频数据，由所述终端根据所述第二视频数据播放第二视频，所述第二视频的视频内容包括与所述第一视频的视频内容相关的奖励内容。
本申请一示例性实施例还提供了一种消息推送系统，该系统包括：终端和服务器。终端包括如图12所示实施例提供的消息推送装置。服务器包括如图13所示实施例提供的消息推送装置。
需要说明的是，上述实施例提供的装置在实现其功能时，仅以上述各功能模块的划分进行举例说明，实际应用中，可以根据需要而将上述功能分配由不同的功能模块完成，即将设备的内部结构划分成不同的功能模块，以完成以上描述的全部或者部分功能。另外，上述实施例提供的装置与方法实施例属于同一构思，其具体实现过程详见方法实施例，这里不再赘述。
图14示出了本申请一个示例性实施例提供的终端1200的结构框图。该终端1200可以是便携式移动终端，比如：智能手机、平板电脑、MP3播放器(Moving Picture Experts Group Audio Layer III，动态影像专家压缩标准音频层面3)、MP4(Moving Picture Experts Group Audio Layer IV，动态影像专家压缩标准音频层面4)播放器、笔记本电脑或台式电脑。终端1200还可能被称为用户设备、便携式终端、膝上型终端、台式终端等其他名称。
通常，终端1200包括有：处理器1201和存储器1202。
处理器1201可以包括一个或多个处理核心，比如4核心处理器、8核心处理器等。处理器1201可以采用DSP(Digital Signal Processing，数字信号处理)、FPGA(Field－Programmable Gate Array，现场可编程门阵列)、PLA(Programmable Logic Array，可编程逻辑阵列)中的至少一种硬件形式来实现。处理器1201也可以包括主处理器和协处理器，主处理器是用于对在唤醒状态下的数据进行处理的处理器，也称CPU(Central Processing Unit，中央处理器)；协处理器是用于对在待机状态下的数据进行处理的低功耗处理器。在一些实施例中，处理器1201可以在集成有GPU(Graphics Processing Unit，图像处理器)，GPU用于负责显示屏所需要显示的内容的渲染和绘制。一些实施例中，处理器1201还可以包括AI(Artificial Intelligence，人工智能)处理器，该AI处理器用于处理有关机器学习的计算操作。
存储器1202可以包括一个或多个计算机可读存储介质，该计算机可读存储介质可以是非暂态的。存储器1202还可包括高速随机存取存储器，以及非易失性存储器，比如一个或多个磁盘存储设备、闪存存储设备。在一些实施例中，存储器1202中的非暂态的计算机可读存储介质用于存储至少一个指令，该至少一个指令用于被处理器1201所执行以实现本申请中方法实施例提供的消息推送方法。
在一些实施例中，终端1200还可选包括有：外围设备接口1203和至少一个外围设备。处理器1201、存储器1202和外围设备接口1203之间可以通过总线或信号线相连。各个外围设备可以通过总线、信号线或电路板与外围设备接口1203相连。具体地，外围设备包括：射频电路1204、触摸显示屏1205、摄像头1206、音频电路1207、定位组件1208和电源1209中的至少一种。
本领域技术人员可以理解，图14中示出的结构并不构成对终端1200的限定，可以包括比图示更多或更少的组件，或者组合某些组件，或者采用不同的组件布置。
请参考图15，其示出了本申请一个实施例提供的服务器的结构示意图。该服务器用于实施上述实施例提供的服务器侧的消息推送方法。具体来讲：
所述服务器1300包括中央处理单元(CPU)1301、包括随机存取存储器(RAM)1302和只读存储器(ROM)1303的系统存储器1304，以及连接系统存储器1304和中央处理单元1301的系统总线1305。所述服务器1300还包括帮助计算机内的各个器件之间传输信息的基本输入/输出系统(I/O系统)1306，和用于存储操作系统1313、应用程序1314和其他程序模块1315的大容量存储设备1307。
所述基本输入/输出系统1306包括有用于显示信息的显示器1308和用于用户输入信息的诸如鼠标、键盘之类的输入设备1309。其中所述显示器1308和输入设备1309都通过连接到系统总线1305的输入输出控制器1310连接到中央处理单元1301。所述基本输入/输出系统1306还可以包括输入输出控制器1310以用于接收和处理来自键盘、鼠标、或电子触控笔等多个其他设备的输入。类似地，输入输出控制器1310还提供输出到显示屏、打印机或其他类型的输出设备。
所述大容量存储设备1307通过连接到系统总线1305的大容量存储控制器(未示出)连接到中央处理单元1301。所述大容量存储设备1307及其相关联的计算机可读介质为服务器1300提供非易失性存储。也就是说，所述大容量存储设备1307可以包括诸如硬盘或者CD-ROM驱动器之类的计算机可读介质(未示出)。
不失一般性，所述计算机可读介质可以包括计算机存储介质和通信介质。计算机存储介质包括以用于存储诸如计算机可读指令、数据结构、程序模块或 其他数据等信息的任何方法或技术实现的易失性和非易失性、可移动和不可移动介质。计算机存储介质包括RAM、ROM、EPROM、EEPROM、闪存或其他固态存储其技术，CD-ROM、DVD或其他光学存储、磁带盒、磁带、磁盘存储或其他磁性存储设备。当然，本领域技术人员可知所述计算机存储介质不局限于上述几种。上述的系统存储器1304和大容量存储设备1307可以统称为存储器。
根据本申请的各种实施例，所述服务器1300还可以通过诸如因特网等网络连接到网络上的远程计算机运行。也即服务器1300可以通过连接在所述系统总线1305上的网络接口单元1311连接到网络1312，或者说，也可以使用网络接口单元1311来连接到其他类型的网络或远程计算机系统。
所述存储器中存储有至少一条指令、至少一段程序、代码集或指令集，所述至少一条指令、至少一段程序、代码集或指令集经配置以由一个或者一个以上处理器执行，以实现上述消息推送方法中服务器侧各个步骤的功能。
在示例性实施例中，还提供了一种计算机可读存储介质，所述存储介质中存储有至少一条指令、至少一段程序、代码集或指令集，所述至少一条指令、所述至少一段程序、所述代码集或所述指令集在被终端的处理器执行时实现如上述消息推送方法中终端侧各个步骤的功能。
在示例性实施例中，还提供了一种计算机可读存储介质，所述存储介质中存储有至少一条指令、至少一段程序、代码集或指令集，所述至少一条指令、所述至少一段程序、所述代码集或所述指令集在被服务器的处理器执行时实现如上述消息推送方法中服务器侧各个步骤的功能。
可选地，上述计算机可读存储介质可以是ROM、随机存取存储器(RAM)、CD-ROM、磁带、软盘和光数据存储设备等。
应当理解的是，在本文中提及的“多个”是指两个或两个以上。“和/或”，描述关联对象的关联关系，表示可以存在三种关系，例如，A和/或B，可以表示：单独存在A，同时存在A和B，单独存在B这三种情况。字符“/”一般表示前后关联对象是一种“或”的关系。
上述本申请实施例序号仅仅为了描述，不代表实施例的优劣。
以上所述仅为本申请的示例性实施例，并不用以限制本申请，凡在本申请的精神和原则之内，所作的任何修改、等同替换、改进等，均应包含在本申请的保护范围之内。

Claims (19)

  1. 一种消息推送方法，应用于终端中，所述方法包括：
    根据服务器发送的第一视频数据在播放界面中播放第一视频；
    当所述第一视频的播放时刻为预设播放时刻时，显示情景交互界面，所述情景交互界面根据所述第一视频中的电子设备的显示内容设定；
    获取基于所述情景交互界面进行交互的交互信息；
    获取与所述交互信息相关的目标消息；
    基于所述情景交互界面推送所述目标消息。
  2. 根据权利要求1所述的方法，其中，所述获取与所述交互信息相关的目标消息，包括：
    将所述交互信息发送至所述服务器；
    接收所述服务器发送的所述目标消息，所述目标消息由所述服务器根据所述交互信息获取。
  3. 根据权利要求1所述的方法，其中，所述基于所述情景交互界面推送所述目标消息之后，还包括：
    将所述情景交互界面切换至所述播放界面；
    根据第二视频数据在所述播放界面中播放第二视频，所述第二视频的视频内容包括与所述第一视频的视频内容相关的奖励内容。
  4. 根据权利要求3所述的方法，其中，所述在所述播放界面中播放第二视频之前，还包括：
    向所述服务器发送视频请求，所述视频请求用于请求所述服务器发送所述第二视频数据；
    接收所述服务器发送的所述第二视频数据。
  5. 根据权利要求1至4任一项所述的方法，其中，所述第一视频中的电子设备的显示内容包括即时通信内容，所述情景交互界面是根据所述即时通信内容设定的即时通信界面；
    所述获取基于所述情景交互界面进行交互的交互信息，包括：
    获取在所述即时通信界面输入的文本信息；
    或，
    获取基于所述即时通信界面采集的音频信息。
  6. 根据权利要求5所述的方法，其中，所述基于所述情景交互界面推送所述目标消息，包括：
    在所述即时通信界面中显示所述目标消息的文本消息，所述目标消息的文本消息由人工智能模型生成，所述人工智能模型是采用预设的文本样本和音频样本对神经网络模型进行训练得到的；
    或，
    基于所述即时通信界面播放所述目标消息的音频消息，所述目标消息的音频消息由人工智能模型生成，所述人工智能模型是采用预设的文本样本和音频样本对神经网络模型进行训练得到的。
  7. 根据权利要求1至4任一项所述的方法，其中，所述第一视频中的电子设备的显示内容包括通话内容，所述情景交互界面是根据所述通话内容设定的通话界面；
    所述获取基于所述情景交互界面进行交互的交互信息，包括：
    获取所述通话界面中接听控件上的触发信号；
    或，
    获取基于所述通话界面采集的音频信息。
  8. 根据权利要求7所述的方法，其中，所述基于所述情景交互界面推送所述目标消息，包括：
    基于所述通话界面播放所述目标消息的音频消息，所述目标消息的音频消息是预设音频消息；或，所述目标消息的音频消息由人工智能模型生成，所述人工智能模型是采用预设的文本样本和音频样本对神经网络模型进行训练得到的。
  9. 根据权利要求1至4任一项所述的方法，其中，所述第一视频中的电子设备的显示内容包括游戏内容，所述情景交互界面是根据所述游戏内容设定的 游戏演示界面；
    所述方法还包括：
    获取在所述游戏演示界面中的操作信号；
    根据所述操作信号，在所述游戏演示界面中播放第三视频，所述第三视频是根据所述游戏内容设定的视频。
  10. 根据权利要求1至4任一项所述的方法，其中，所述第一视频中的电子设备的显示内容包括游戏内容，所述情景交互界面是根据所述游戏内容设定的游戏界面；
    所述方法还包括：
    获取在所述游戏界面中的控制指令；
    根据所述控制指令，在所述游戏界面中执行相应的游戏操作。
  11. 根据权利要求1至4任一项所述的方法，其中，所述显示情景交互界面之前，还包括：
    当所述第一视频的播放时刻为预设播放时刻时，在所述播放界面上层显示提示界面，所述提示界面用于提示是否切换至所述情景交互界面；
    当获取到切换信号时，执行所述显示情景交互界面的步骤。
  12. 一种消息推送方法，应用于终端中，所述方法包括：
    根据服务器发送的第一视频数据在播放界面中播放第一视频；
    当所述第一视频的播放时刻为预设播放时刻时，在所述播放界面上层显示提示界面，所述提示界面用于提示是否切换至情景交互界面，所述情景交互界面根据所述第一视频在所述预设播放时刻的视频内容设定；
    当获取到切换信号时，将所述播放界面切换至所述情景交互界面；
    获取基于所述情景交互界面进行交互的交互信息；
    获取与所述交互信息相关的目标消息；
    基于所述情景交互界面推送所述目标消息。
  13. 一种消息推送方法，应用于服务器中，所述方法包括：
    向终端发送第一视频数据；
    接收所述终端发送的交互信息，所述交互信息由所述终端基于情景交互界面获取，所述情景交互界面根据所述终端在播放界面中播放的第一视频中的电子设备的显示内容设定；
    根据所述交互信息获取目标消息；
    将所述目标消息发送给所述终端，由所述终端基于所述情景交互界面推送所述目标消息。
  14. 根据权利要求13所述的方法，其特征在于，所述根据所述交互信息获取目标消息，包括：
    检测所述交互信息中是否包括预设关键词；
    若所述交互信息中包括所述预设关键词，则确定与所述预设关键词相匹配的目标消息。
  15. 根据权利要求13所述的方法，其特征在于，所述将所述目标消息发送给所述终端之后，还包括：
    接收所述终端发送的视频请求；
    根据所述视频请求向所述终端发送第二视频数据，由所述终端根据所述第二视频数据播放第二视频，所述第二视频的视频内容包括与所述第一视频的视频内容相关的奖励内容。
  16. 一种消息推送装置，应用于终端中，所述装置包括：
    视频播放模块，用于根据服务器发送的第一视频数据在播放界面中播放第一视频；
    界面显示模块，用于当所述第一视频的播放时刻为预设播放时刻时，显示情景交互界面，所述情景交互界面根据所述第一视频中的电子设备的显示内容设定；
    信息获取模块，用于获取基于所述情景交互界面进行交互的交互信息；
    消息获取模块，用于获取与所述交互信息相关的目标消息；
    消息推送模块，用于基于所述情景交互界面推送所述目标消息。
  17. 一种消息推送装置，应用于服务器中，所述装置包括：
    发送模块，用于向终端发送第一视频数据；
    接收模块，用于接收所述终端发送的交互信息，所述交互信息由所述终端基于情景交互界面获取，所述情景交互界面根据所述终端在播放界面中播放的第一视频中的电子设备的显示内容设定；
    消息确定模块，用于根据所述交互信息获取目标消息；
    所述发送模块，还用于将所述目标消息发送给所述终端，由所述终端基于所述情景交互界面推送所述目标消息。
  18. 一种计算机设备，其特征在于，所述计算机设备包括处理器和存储器，所述存储器中存储有至少一条指令、至少一段程序、代码集或指令集，所述至少一条指令、所述至少一段程序、所述代码集或所述指令集在被所述处理器执行时实现如权利要求1至11任一项所述的方法，或者如权利要求12所述的方法，或者如权利要求13至15任一项所述的方法。
  19. 一种计算机可读存储介质，其特征在于，所述存储介质中存储有至少一条指令、至少一段程序、代码集或指令集，所述至少一条指令、所述至少一段程序、所述代码集或所述指令集在被执行时实现如权利要求1至11任一项所述的方法，或者如权利要求12所述的方法，或者如权利要求13至15任一项所述的方法。
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