WO2019151761A1 - Procédé de fonctionnement d'un récepteur de radiodiffusion et récepteur de radiodiffusion - Google Patents

Procédé de fonctionnement d'un récepteur de radiodiffusion et récepteur de radiodiffusion Download PDF

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Publication number
WO2019151761A1
WO2019151761A1 PCT/KR2019/001266 KR2019001266W WO2019151761A1 WO 2019151761 A1 WO2019151761 A1 WO 2019151761A1 KR 2019001266 W KR2019001266 W KR 2019001266W WO 2019151761 A1 WO2019151761 A1 WO 2019151761A1
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WO
WIPO (PCT)
Prior art keywords
zapping advertisement
zapping
advertisement data
storage
storage area
Prior art date
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PCT/KR2019/001266
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English (en)
Korean (ko)
Inventor
김종수
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(주)재플
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Publication of WO2019151761A1 publication Critical patent/WO2019151761A1/fr

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/234—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/234—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs
    • H04N21/23424—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/433—Content storage operation, e.g. storage operation in response to a pause request, caching operations
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/438—Interfacing the downstream path of the transmission network originating from a server, e.g. retrieving encoded video stream packets from an IP network
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/438—Interfacing the downstream path of the transmission network originating from a server, e.g. retrieving encoded video stream packets from an IP network
    • H04N21/4383—Accessing a communication channel

Definitions

  • the present invention relates to a method of operating a broadcast receiving device and a broadcast receiving device.
  • Digital broadcasting refers to broadcasting that compresses and transmits a broadcast signal in a digital form unlike conventional analog broadcasting.
  • Analog broadcasting could carry only one image on one radio wave, and audio had to be transmitted using different radio waves.
  • digital broadcasting can carry a plurality of images or audio in one radio wave and can compress information without degrading the quality.
  • Digital broadcasting provides a broadcast program of clear picture quality and can use various contents such as shopping, games, surfing the Internet, and the like.
  • zapping Since digital broadcasting receives a compressed signal, it takes time to receive, decompress, and process a broadcasting signal corresponding to the switched channel. Therefore, a time gap in which a broadcast program or content is not normally displayed may occur according to signal processing.
  • the present invention provides a method for operating a broadcast receiving device and a broadcast receiving device that can efficiently use a storage space.
  • the present invention provides a method for operating a broadcast receiving device and a broadcast receiving device capable of providing a zapping advertisement service in real time by displaying zapping advertisement data in advance.
  • a method of operating a broadcast reception device for providing a zapping advertisement includes: detecting, by a broadcast reception device, a state change condition, and by the broadcast reception device from a zapping advertisement server according to the state change condition; Obtaining information, searching for whether the broadcasting advertisement data corresponding to the zapping advertisement information exists in a storage unit, and displaying the broadcasting content according to the search result by the broadcasting receiving apparatus. And displaying the zapping advertisement data on a second plane that is visually below the first plane.
  • the searching of whether the zapping advertisement data exists in the storage unit may include searching whether the zapping advertisement data exists from a first storage area included in the storage unit, and If zapping advertisement data does not exist in the first storage area, retrieving whether the zapping advertisement data exists from a second storage area included in the storage unit, wherein the first storage area is volatile.
  • the memory may be a nonvolatile memory.
  • the searching of the zapping advertisement data whether the zapping advertisement data exists in the storage unit may include: extracting the zapping advertisement data from the zapping advertisement server when the zapping advertisement data does not exist in the second storage area. And receiving the zapping advertisement data in at least one of the first storage area and the second storage area according to a storage policy.
  • the broadcast receiving device detects that the zapping advertisement data displayed on the second plane is exposed through the first plane and provides advertisement exposure information including the number of exposures and the exposure time of the zapping advertisement data. Generating, and determining, by the broadcast receiving device, whether to change the storage state of the zapping advertisement data stored in the first storage area and the second storage area based on the advertisement exposure information. It may further include.
  • the method may include: determining whether there is a storage space for moving the zapping advertisement data to the second storage area according to the storage policy; and if there is no storage space for storing the zapping advertisement data in the second storage area. And determining zapping advertisement data to be deleted from the second storage area according to the storage policy.
  • the storage policy may determine the storage location of the zapping advertisement data or the target zapping advertisement data to be deleted using at least one of the number of exposures and the exposure time included in the advertisement exposure information.
  • the condition change condition may include a channel viewing condition corresponding to a case where a channel switch signal for requesting switching from the current broadcast channel to another broadcast channel is not received for a preset time, and the zapping advertisement server
  • the acquiring of the zapping advertisement information may include obtaining the zapping advertisement information corresponding to the current broadcast channel from the zapping advertisement server.
  • the step of acquiring zapping advertisement information from the zapping advertisement server may include: in the zapping advertisement organized at a time when the current broadcasting channel according to the channel viewing condition and the channel viewing condition are detected from the zapping advertisement server.
  • the zapping advertisement information including the identification information may be obtained.
  • a broadcast receiving apparatus for providing a zapping advertisement includes: a condition detecting unit detecting a state change condition, an information obtaining unit obtaining the zapping advertisement information from the zapping advertisement server according to the state change condition, and a plurality of A storage unit for storing the zapping advertisement data in storage units, and sequentially searching whether the zapping advertisement data corresponding to the zapping advertisement information exists in the plurality of storage units according to priorities given to the plurality of storage units, And a controller configured to display the zapping advertisement data on a second plane that is visually lower than a first plane where broadcast content is displayed according to the search result.
  • the control unit may search whether the zapping advertisement data exists from the first storage area included in the storage unit, and if the zapping advertisement data does not exist in the first storage area. Searching whether the zapping advertisement data exists from a second storage area included in a storage unit, the first storage area may be a volatile memory, and the second storage area may be a nonvolatile memory.
  • the control unit may receive the zapping advertisement data from the zapping advertisement server when the zapping advertisement data does not exist in the second storage area, and may store the zapping advertisement data according to a storage policy.
  • the data may be stored in at least one of the first storage area and the second storage area.
  • the controller detects that the zapping advertisement data displayed on the second plane is exposed through the first plane, and generates advertisement exposure information including the number of exposures and the exposure time of the zapping advertisement data. According to a storage policy, it may be determined whether the zapping advertisement data stored in the first storage area is moved to the second storage area and stored based on the advertisement exposure information.
  • the control unit may determine whether there is a storage space for moving the zapping advertisement data to the second storage area and if there is no storage space for storing the zapping advertisement data in the second storage area, the storage policy.
  • the zapping advertisement data to be deleted may be determined from the second storage area.
  • the storage policy may determine storing target zapping advertisement data or deleting target zapping advertisement data using at least one of the number of exposures and the exposure time included in the advertisement exposure information.
  • the condition change condition may include a channel viewing condition corresponding to a case where a channel switch signal for requesting a switch from the current broadcast channel to another broadcast channel is not received for a preset time, and the information acquisition unit
  • the zapping advertisement information corresponding to the current broadcast channel may be obtained from the zapping advertisement server.
  • the information acquisition unit, the zapping advertisement information including the identification information for the zapping advertisement organized at the time of detecting the current broadcast channel and the channel viewing condition according to the channel viewing condition from the zapping advertisement server Can be obtained.
  • the broadcast receiving device to which the limited storage space is allocated for the zapping data is restricted. It can be overcome.
  • the caching function and the buffering function can be utilized to efficiently use the storage space of the broadcast reception device.
  • the caching function of the storage space reduces network load by reducing the number of times of connection with an external server, and by using the memory as a buffer, the load on the storage space can be reduced by reducing the number of input / output for the storage space.
  • advertisement data can be displayed in advance on a background plane positioned below a general video plane where broadcast content is provided, sufficient time necessary for providing an advertisement image can be securely provided. can do.
  • FIG. 1 is a view showing a schematic configuration of a system for providing zapping advertisements according to an embodiment of the present invention.
  • FIG. 2 is a conceptual diagram illustrating a layer structure applied to a digital display screen.
  • FIG. 3 is a block diagram illustrating a configuration of a broadcast receiving apparatus providing a zapping advertisement according to an embodiment of the present invention.
  • FIG. 4 is a flowchart illustrating a method of providing zapping advertisements according to an embodiment of the present invention.
  • FIG. 1 is a diagram illustrating a schematic configuration of a system for providing zapping advertisements including a broadcast reception device according to an embodiment of the present invention.
  • a system for providing zapping advertisements may include a broadcast content providing server 100, a zapping advertisement server 200, and a broadcast receiving device 300.
  • the zapping advertisement providing system may further include an advertiser terminal 400.
  • Network 500 may be configured between each component to exchange signals with each other.
  • the broadcast content providing server 100 provides various types of digital broadcast content to the broadcast receiving device 300.
  • the broadcast content providing server 100 may include a terrestrial broadcasting station, a local cable broadcasting station, an Internet Protocol Television (IPTV) broadcasting station, a satellite broadcasting station, a video on demand (VOD) server, an application server, and the like.
  • IPTV Internet Protocol Television
  • VOD video on demand
  • the broadcast content providing server 100 receives a signal for requesting specific broadcast content, such as a channel switching signal, from the broadcast receiving device 300 and broadcasts broadcast content information corresponding to the request through the network 500.
  • the transmission may be transmitted to the reception device 300.
  • a process in which the broadcast receiving device 300 receives compressed data from the servers, decompresses it, and displays it on a screen is inevitably involved, and thus a time delay may occur due to signal processing.
  • a time difference generated by the broadcast reception process is referred to as a zapping time.
  • this zapping time may be noticeable in the process of changing broadcast content. For example, while continuously watching the corresponding broadcast content in one broadcast channel, since the processes of receiving, releasing, and processing the broadcast content are continued based on the delayed zapping time, there is little inconvenience due to the zapping time.
  • the zapping advertisement is displayed on the viewer's screen by using the fact that the broadcast content is not displayed during the zapping time.
  • the zapping advertisement server 200 may store the zapping advertisement programming data and the zapping advertisement data necessary for the preparation of the zapping advertisement, and periodically provide the same to the broadcast receiving device 300 according to an exemplary embodiment.
  • the zapping advertisement data includes advertisements for content, companies, products, services, and the like.
  • the zapping advertisement data may include zapping advertisement material information, zapping advertisement display information, and zapping advertisement additional information.
  • the zapping advertisement data delivered to the user's broadcast receiving device may be provided to the user, that is, the viewer, in the form of a keyword, a graphic image, a video, and a sound.
  • information such as an identification for identifying the zapping advertisement is zapping creative information, and information such as graphic image, video, sound, etc. to be provided directly to the viewer is zapping advertisement display information, and the user zaps More specific information additionally provided when selecting an advertisement may correspond to the zapping advertisement additional information.
  • the zapping advertisement server 200 may receive a zapping advertisement request from an advertiser, calculate a cost for the zapping advertisement, and perform a function of charging an advertisement cost to the advertiser.
  • the broadcast content providing server 100 and the zapping advertisement server 200 may be implemented as one physical server.
  • the broadcast reception device 300 may receive various types of digital content from the broadcast content providing server 100 and display the digital content on the screen, and receive and store the zapping advertisement from the zapping advertisement server 200. Detailed description of the broadcast receiving device 300 according to an embodiment of the present invention will be described later.
  • the broadcast receiving device 300 includes a set-top box for receiving terrestrial, satellite, or cable broadcasts, a TV with a set-top box function, an Internet-based IPTV, and digital multimedia broadcasting (DMB) or digital video broadcasting-handheld (DVB-H).
  • a set-top box for receiving terrestrial, satellite, or cable broadcasts, a TV with a set-top box function, an Internet-based IPTV, and digital multimedia broadcasting (DMB) or digital video broadcasting-handheld (DVB-H).
  • DMB digital multimedia broadcasting
  • DVD-H digital video broadcasting-handheld
  • a digital device such as a mobile phone, a smartphone, a notebook computer, a tablet PC, a personal multimedia player (PMP), or a navigation device equipped with a reception module.
  • PMP personal multimedia player
  • the advertiser terminal 400 is a terminal device accessible to an advertiser who wants a zapping advertisement, and the advertiser may access the zapping advertisement server 200 through the advertiser terminal 400 to apply for zapping advertisement.
  • the advertiser terminal 400 may apply for the zapping advertisement by determining a channel in which the zapping advertisement is provided, a time period during which the zapping advertisement is provided, an exchange period of the zapping advertisement, and the like on the zapping advertisement application screen provided by the zapping advertisement server 200.
  • the advertiser terminal 400 may include an electronic device capable of connecting to the Internet including a personal computer.
  • the zapping advertisement server 200 may generate advertisement programming information by mapping a specific advertisement, a channel, an advertisement providing time zone, etc. based on the zapping advertisement application of the advertiser terminal 400.
  • the advertisement scheduling information may be stored in the zapping advertisement server 200 or transmitted to the broadcast receiving device 300 at a predetermined cycle.
  • the network 500 is a wired / wireless communication network such as terrestrial, satellite, cable, or the Internet.
  • the broadcast content providing server 100, the broadcast receiving device 300, the zapping advertisement server 200, the broadcast receiving device 300, and the zapping advertisement server ( 200 and mediates communication between the advertiser terminal 400.
  • the broadcast content providing server 100 transmits digital broadcast content to the broadcast receiving device 300 through the network 500
  • the zapping advertisement server 200 transmits the zapping advertisement to the broadcast receiving device 300 through the network 500.
  • the advertiser terminal 400 may apply for the zapping advertisement to the zapping advertisement server 200 through the network 500.
  • FIG. 2 is a conceptual diagram illustrating a layer structure applied to a digital display screen.
  • the digital display screen may be implemented with a plurality of planes BP, VP, GP, and CP.
  • Each plane has a logically specific function, and each plane has a vertical hierarchy.
  • each plane has a layer that is logically viewed first, and the viewer views a screen in which all planes are vertically overlayed.
  • the background plane (BP) is a plane logically located at the bottom, and statically displays decoded video or an image.
  • Background Plane (BP) only supports certain formats such as MPEG-2 i-frame (defined in ISO / IEC 13818-2) and JPEG (Joint Photographic Experts Group, defined in ISO / IEC 10918-1). .
  • the video plane VP is a plane in which decoded video is output and is a plane in which broadcast content is output.
  • the digital display screen may include a plurality of video planes (VPs), and the plurality of videos may be decoded and displayed on each plane.
  • a chip supporting a picture-in-picture (PIP) function may simultaneously display a small screen separately from the screen on the display screen, and in this case, a plurality of videos may be decoded and displayed to the viewer at the same time.
  • the graphics plane GP is a plane that displays graphic or text-based information, and may include at least one graphics plane.
  • the graphics plane can support a variety of colors and resolutions.
  • the graphics plane may be used to display various applications (eg, VOD, etc.), channel numbers, program information, and program schedules (EPGs) provided by the broadcast reception device 300.
  • the graphics plane is displayed in preference to the video plane and the background plane, and the information displayed on the graphics plane may be displayed while covering the screen of the video plane as much as an area displaying the corresponding information.
  • the digital display screen may further include a cursor plane CP.
  • the cursor plane CP is a plane used to display a cursor input through hardware on a screen, and may not be provided in a general system on chip (TV).
  • the relationship between a plurality of planes is expressed as being logically located at the bottom, but visually, the background plane (BP) is a video because the plane located at the top logically covers the plane located at the bottom. It can be expressed as being located behind the plane VP, the graphics plane GP, and the cursor plane CP. In this case, the cursor plane CP may be expressed as being located on the upper surface of the other planes BP, VP, and GP.
  • the present invention provides a display screen including a video plane (VP) on which broadcast content is displayed and a background plane (BP) on which zapping advertisement data is displayed among a plurality of planes.
  • VP video plane
  • BP background plane
  • the present invention is not limited to these two planes, but when the broadcast content and the zapping advertisement data are logically displayed at the top and bottom of each other, and the broadcast content is displayed, the zapping advertisement data is hidden and the zapping advertisement data is not the broadcast content. It is enough to be exposed only if it is not.
  • the information displayed on the plurality of planes may be mixed in the broadcast reception device and transmitted and received as one signal.
  • FIG. 3 is a block diagram illustrating a configuration of a broadcast receiving apparatus providing a zapping advertisement according to an embodiment of the present invention.
  • the broadcast receiving device 300 may include a condition detecting unit 310, an information obtaining unit 320, a storage unit 330, and a control unit 340. have.
  • the condition detecting unit 310 may detect a state change condition and generate a command signal according to the detected state change condition.
  • the state change condition may be a specific condition in the broadcast receiving device 300 and may correspond to a condition in which new zapping advertisement data should be displayed or updated in a specific layer constituting the display screen.
  • the condition change condition may include: power on / off of the broadcast reception device 300, power on / off of a display device (eg, a TV, etc.), channel switching, execution and termination of an application, information transmitted and received by the application, And may change the zapping advertisement information (eg, update the zapping advertisement schedule information, etc.).
  • the condition detecting unit 310 is the broadcast receiving apparatus 300 or the display apparatus. It may be determined that the state of is changed to determine the state change condition. In particular, when the display device is turned on from the off state, since both the zapping advertisement data and the broadcasting data should be displayed for the display device, the condition detection unit 310 needs to identify the zapping advertisement data that should be displayed for the display device. If this condition is satisfied, it is detected as a state change condition.
  • the condition detecting unit 310 may detect the channel change signal and determine it as a state change condition. However, even when the broadcast receiving device 300 receives the channel change signal, when the user continuously switches channels, it is determined that the viewer simply moves the channel, and thus one zapping advertisement organized in the channel previously watched Data can be displayed continuously. That is, the condition detecting unit 310 does not determine this state as a state change condition.
  • the condition detecting unit 310 determines that the viewer watches the switched channel and displays the zapping advertisement data organized for the channel. I judge it. Therefore, the condition detecting unit 310 determines that the channel switching signal is not input for a predetermined time after the channel switching signal is input, as the channel viewing condition, and determines it as a state change condition.
  • the zapping advertisement data may be organized for a specific time zone for each viewer who views a specific channel. Accordingly, even if the channel is not changed, the condition detecting unit 310 may also detect a state change condition when it is necessary to change the displayed zapping advertisement data according to the organization of the advertisement. In this case, the condition detecting unit 310 may detect a state change condition at a predetermined time interval.
  • the broadcast reservation application of the broadcast reception device 300 may generate various command signals for processing the reserved broadcast, and includes a condition detection unit.
  • the command signal generated as the broadcast reservation application is executed may be determined as a state change condition. That is, according to the execution of the broadcast reservation application, a specific broadcast program may be displayed as broadcast content, and the zapping advertisement data organized in the broadcast content may be displayed.
  • the condition detecting unit 310 may receive a manipulation signal from a remote controller or a display device to detect a state change condition.
  • the condition detecting unit 310 may receive a variety of signals from the broadcast content providing server 100 or the zapping advertisement server 200 to detect a condition change condition. For example, information about broadcast content or information about a zapping advertisement may be used. When a change occurs, a change signal can be received and detected as a state change condition.
  • the information obtaining unit 320 may obtain the broadcasting content information from the broadcast content providing server 100 or the zapping advertisement material information from the zapping advertisement server 200 according to the condition change condition.
  • the broadcast content information may include identification information and additional information (for example, channel information, programming time information, etc.) of the broadcast content.
  • the zapping advertisement information may correspond to which zapping advertisement should be displayed, that is, identification information about the zapping advertisement data.
  • the zapping advertisement material information is first obtained, and whether the entire zapping advertisement data to be displayed on the display screen is first determined.
  • the storage unit 330 may store the zapping advertisement data.
  • the storage unit 330 may include a plurality of storage areas, and may include, for example, a first storage area 331 and a second storage area 332.
  • the storage areas included in the storage unit 330 may have different storage characteristics, for example, storage space capacity, data transmission speed, and access speed.
  • the first storage area 331 may have a high access speed while the second storage area 332 may have a relatively slow access speed, and the first storage area 331 may store data stored when the power is cut off. Although all are lost, the second storage area 332 may retain all stored data even when the power is cut off.
  • the first storage area 331 may be configured of volatile memory, and for example, data is lost when power is lost, such as Dynamic Random Access Memory (DRAM) or Static RAM (SRAM). It may be a storage area having a fast access speed.
  • the second storage area 332 may be configured of a nonvolatile memory, for example, a flash memory, a magnetic RAM (MRAM), a phase-change RAM (PRAM), and a ferroelectric RAM (FeRAM). And the like. The second storage area 332 retains data even when power is cut off, but has a relatively slow access speed and low integration.
  • an integrated program for managing the broadcast reception device 300 may be installed in the second storage area 332. Accordingly, one partitioned storage area of the storage unit 330 may be managed as a storage area for zapping advertisement data regardless of a broadcast application.
  • the zapping advertisement data may be stored in a plurality of storage areas of the storage unit 330 according to a storage policy.
  • the storage unit 330 may store the zapping advertisement data in at least one of the first storage area 331 and the second storage area 332 according to a storage policy, or may store the first advertisement data according to a storage policy.
  • the zapping advertisement data may be deleted from the region 331 or the second storage region 332.
  • the storage policy may include the first storage area in consideration of the size of the zapping advertisement data, the frequency of organizing the zapping advertisement data, the initial storage time of the zapping advertisement data, the exposure frequency of the zapping advertisement data, and the exposure time of the zapping advertisement data.
  • the storage target zapping advertisement data to be stored in the 331 or the second storage region 332 is determined, or the deletion target zapping advertisement data to be deleted from the first storage region 331 or the second storage region 332.
  • the control unit 340 searches whether the zapping advertisement data corresponding to the zapping creative information exists in the storage unit 330, and prioritizes the plurality of storage areas constituting the storage unit 330 in order. Search whether or not the zapping advertisement data is stored.
  • the controller 340 may display the zapping advertisement data on a second plane (eg, a background plane) that is visually lower than a first plane (eg, a video plane) on which broadcast content is displayed according to a search result. have.
  • the controller 340 preferentially retrieves whether there is zapping advertisement data corresponding to the zapping advertisement information from the first storage area 331 configured of a volatile memory having a high access rate and / or a high transfer rate. If the corresponding zapping advertisement data does not exist in the first storage region 331, it may be searched whether the corresponding zapping advertisement data exists in the second storage region 332 configured as a nonvolatile memory.
  • the controller 340 may receive the zapping advertisement data from the zapping advertisement server 200.
  • the controller 340 may transmit a query to the zapping advertisement server 200 requesting zapping advertisement data for a specific zapping advertisement material and receive zapping advertisement data in response thereto.
  • the controller 340 may store the zapping advertisement data received according to a storage policy in at least one of the first storage area 331 and the second storage area 332.
  • the first received zapping advertisement data may be first stored in the first storage area 331 according to the priority given to the search.
  • the zapping advertisement data received from the zapping advertisement server 200 may include the zapping advertisement data information, as well as the zapping advertisement additional information (eg, a broadcasting channel to which the zapping advertisement is to be provided, an advertisement time zone where the zapping advertisement is to be provided, and the zapping advertisement). Validity period, advertiser information of the zapping advertisement).
  • the zapping advertisement data may be stored in the first storage area 331 based on the priority given based on the like.
  • FIG. 4 is a flowchart illustrating a method of providing zapping advertisements according to an embodiment of the present invention.
  • the condition detecting unit 310 of the broadcast receiving device 300 may detect a state change condition (S400).
  • the state change condition includes power on / off of the broadcast reception device 300, power on / off of a display device (eg, a TV, etc.), channel switching, execution and termination of an application, information transmitted and received by the application, And may change the zapping advertisement information (eg, update the zapping advertisement schedule information, etc.).
  • condition detecting unit 310 may detect a channel change signal generated when the user switches channels, and in this case, a channel change request for switching from the current broadcast channel to another broadcast channel for a preset time. If no signal is received, the channel viewing condition may be detected as a condition change condition.
  • the information acquisition unit 320 of the broadcast reception device 300 may obtain zapping advertisement material information from the zapping advertisement server 200 (S410).
  • the information acquisition unit 320 requests the zapping creative server 200 for necessary zapping creative information in response to the state change condition.
  • the zapping advertisement information may be obtained from the zapping advertisement server 200.
  • the information acquisition unit 320 may obtain the zapping advertisement information from the zapping advertisement server 200 when the power of the broadcast reception device 300 is first input or when the zapping advertisement material information is changed.
  • the information acquisition unit 320 may acquire the zapping advertisement material information from the zapping advertisement server 200 periodically or at a predetermined time.
  • the zapping advertisement material information may be identification information about a particular zapping advertisement, and according to an embodiment, the zapping advertisement information may be organization information about the zapping advertisement.
  • the condition detection unit 310 may provide the zapping advertisement server 200 with information about a condition change condition detected by the user and information about a broadcasting channel that the user is currently watching, and the zapping advertisement server 200 receives Based on the information, the advertisement management information that is managed internally is searched and the zapping advertisement material information corresponding to the corresponding condition is transmitted to the broadcast reception device 300.
  • the zapping advertisement server 200 may transmit a plurality of zapping advertisement material information to the broadcast reception device 300.
  • the information obtaining unit 320 obtains the zapping creative information corresponding to the current broadcasting channel from the zapping advertisement server 200. can do.
  • the information acquisition unit 320 transmits a request message including the information on the current broadcast channel to the zapping advertisement server 200, and in response to the request message, the zapping advertisement information corresponding to the current broadcast channel is zapping advertisement server.
  • the zapping advertisement material information may include identification information on the zapping advertisement organized at the time when the channel viewing condition is detected based on the current broadcasting channel.
  • the controller 340 of the broadcast reception device 300 may search whether the zapping advertisement data corresponding to the zapping advertisement information exists in the storage 330 (S420).
  • the controller 340 preferentially searches for the presence of the zapping advertisement data corresponding to the zapping advertisement information from the first storage area 331 including the volatile memory having a high access speed and a high transfer rate. As a result of the search, if the corresponding zapping advertisement data exists in the first storage area 331, the controller 340 may obtain the corresponding zapping advertisement data from the first storage area 331. On the other hand, if the corresponding zapping advertisement data does not exist in the first storage area 331, the controller 340 may search whether the corresponding zapping advertisement data exists from the second storage area 332 configured of the nonvolatile memory. Can be. If the zapping advertisement data exists in the second storage area 332, the controller 340 may obtain the zapping advertisement data from the second storage area 332.
  • the controller 340 may request the zapping advertisement data from the zapping advertisement server 200.
  • the zapping advertisement data may be received from the zapping advertisement server 200 according to the request (S440).
  • the controller 340 may store the zapping advertisement data received according to the storage policy in at least one of the first storage area 331 and the second storage area 332.
  • the control unit 340 may display the received zapping advertisement data on the basis of a future zapping advertisement schedule in which the corresponding zapping advertisement data is displayed with a high frequency or corresponds to a zapping advertisement organized in a user's preferred channel, or
  • the storage may be controlled to be stored in the first storage region 331 composed of volatile memory.
  • the controller 340 is configured to display the zapping advertisement data acquired by the step S420 or S440 in a second plane (eg, a background plane) that is visually lower than a first plane (eg, a video plane) in which the broadcast content is displayed. Can be displayed on (S450).
  • the zapping advertisement data displayed on the second plane is not exposed to the viewer by the broadcast content displayed on the first plane in the general case.
  • the broadcast content may not be temporarily displayed on the first plane. In this case, the zapping advertisement displayed on the second plane is exposed.
  • the broadcast content is exposed through the display device in response to the condition change condition including the channel viewing condition. While doing so, the zapping advertisement data may be changed and displayed in advance on the second plane (eg, the background plane).
  • the second plane eg, the background plane
  • the zapping advertisement data having high access speed and high exposure frequency is stored in the first storage region 331, and the first storage region 331 is searched in advance, and the zapping advertisement data corresponding to the corresponding broadcast content is stored. There is a high possibility of obtaining. Even if this is not the case, there is a possibility of displaying the zapping advertisement data stored in the second storage area 332, so that the necessity of increasing the network load by querying the zapping advertisement data to the zapping advertisement server 200 is reduced. .
  • the controller 340 may detect the exposure of the zapping advertisement data displayed on the second plane and generate advertisement exposure information including the number of exposures and the exposure time of the zapping advertisement data (S460). According to an exemplary embodiment, the controller 340 may count the shifted channels according to the channel change signal, but limit the shifted channels to the watched channels. In other words, channels that move in the middle without meaning do not count as watched channels, and accordingly, the zapping advertisement data is counted as continuously exposed. In more detail, in order for the viewer to watch channel 15 and move to channel 23, the viewer may input a channel increase button through the remote controller to transmit a channel switching signal to the broadcast reception device 300.
  • the broadcast reception device 300 moves to channel 16 according to the channel switching signal, but receives the channel switching signal again before the preset time elapses and moves to the channel 17, and also switches the channel again before the preset time elapses.
  • the signal is received and moved to channel 18, channel 19, channel 20, channel 21, channel 22, and channel 23. Therefore, in these cases, a plurality of eight channel movements occur according to the channel switching signal, but do not satisfy the channel viewing condition, and accordingly, it is counted that the zapping advertisement data organized for channel 15 is continuously exposed.
  • a predetermined time period during which the channel switching signal is not received to determine that the viewer watches the channel may be determined in a range of 3 seconds to 4 seconds.
  • the exposure time may correspond to the time when the channel 23 is displayed outside the channel 15.
  • the controller 340 may determine whether to change the storage state of the zapping advertisement data stored in the first storage area 331 and the second storage area 332 based on the advertisement exposure information according to the storage policy. There is (S470).
  • the controller 340 may perform a corresponding step by changing the storage state according to a preset period, by an external command, or in response to detecting a state change condition.
  • the controller 340 may determine whether to move the zapping advertisement data stored in the first storage area 331 to the second storage area 332 based on the advertisement exposure information. For example, the zapping advertisement data that does not satisfy the exposure frequency required for the zapping advertisement data stored in the first storage area 331 may be moved to the second storage area 332 and stored, or the first storage area 331 may be used. After a predetermined time has elapsed since it was initially stored in the second storage area 332, the second storage area 332 may be moved and stored when a predetermined time elapses since the last exposure. have.
  • the controller 340 may move the zapping advertisement data to the second storage area 332 to determine whether there is a storage space to store. If there is no storage space to store the zapping advertisement data in the second storage area 332, the controller 340 may determine the zapping advertisement data to be deleted from the second storage area 332 according to a storage policy. In a similar manner, the control unit 340 stores the zapping advertisement data after a certain time has elapsed since being stored in the second storage area 332, the zapping advertisement data after a certain time has elapsed since the last exposure, or a preset frequency of exposure. The zapping advertisement data that does not satisfy the rule or the zapping advertisement data whose expiration date expires may be deleted from the second storage area 332.
  • the zapping advertisement data stored in the second storage area 332 may be selectively deleted according to a user's selection.
  • the target zapping advertisement data to be stored in the first storage area 331 or the second storage area 332 is determined or deleted to be deleted from the first storage area 331 or the second storage area 332.
  • the policy includes all of the policies for determining the data or for moving the zapping advertisement data stored in the first storage area 331 to the second storage area 332.
  • the storage policy may determine the storage target zapping advertisement data or the deletion target zapping advertisement data using at least one of the number of exposures and the exposure time of the zapping advertisement data included in the advertisement exposure information.
  • the controller 340 compares the number of exposures generated for the zapping advertisement data stored in the first storage area 331 to determine the number of exposures.
  • the less zapping advertisement data may be moved to the second storage area 332 to determine the storage target data to be stored.
  • the controller 340 compares the exposure time generated with respect to the zapping advertisement data stored in the first storage area 331, and determines the storage target data to be moved and stored in the second storage area 332 in the order of the oldest exposure time. Can be.
  • the controller 340 compares the number of impressions generated with respect to the zapping advertisement data stored in the second storage area 332, and compares the zapping advertisement data having a small number of impressions.
  • the data to be deleted may be deleted from the second storage area 332.
  • the controller 340 may compare the exposure time generated with respect to the zapping advertisement data stored in the second storage area 332 and determine the deletion target data to be deleted from the second storage area 332 in the order of the oldest exposure time. have.
  • control unit 340 may set a storage policy by setting a priority or a weight on the number of exposures and the exposure time, and the number of exposures generated for the zapping advertisement data stored in the first storage area 331 according to the storage policy and
  • the storage target data may be determined by moving to the second storage region 332 based on the exposure time, or the deletion target data to be deleted may be determined from the second storage region 332.
  • control unit 340 may set a storage policy to determine the storage target zapping advertisement data or the deletion target zapping advertisement data periodically or at a predetermined time.
  • first storage area 331 and the second storage area 332 can be utilized at the same time, the limitation on the storage space is overcome and the efficiency of the storage space according to data storage and deletion is improved. You can.
  • a plurality of first storage regions 331 including volatile memories may be configured in consideration of storage space and cost.
  • the broadcast receiving device 300 includes a first storage area 331 including volatile memory having a faster transmission speed and an access speed than the second storage area 332 which is a storage device configured with a nonvolatile memory.
  • the load of the storage device can be reduced.
  • the storage unit 330 may serve as caching by determining the storage target data to be stored and the deletion target data to be deleted from the second storage region 332 based on the advertisement exposure information. The number of times of downloading the zapping advertisement data from an external server (a zapping advertisement server) can be reduced, and the network load can be further reduced.
  • the invention can also be embodied as computer readable code on a computer readable recording medium.
  • Computer-readable recording media include all storage media such as magnetic storage media and optical reading media. It is also possible to record the data format of the message used in the present invention on a recording medium.

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

L'invention concerne un procédé de fonctionnement d'un récepteur de radiodiffusion permettant de fournir une annonce de changement de chaîne selon un mode de réalisation de la présente invention, comprenant les étapes dans lesquelles : un récepteur de radiodiffusion détecte une condition de changement d'état ; le récepteur de radiodiffusion acquiert des informations d'annonce de changement de chaîne auprès d'un serveur d'annonce de changement de chaîne en fonction de la condition de changement d'état ; le récepteur de radiodiffusion recherche si des données d'annonce de changement de chaîne correspondant aux informations d'annonce de changement de chaîne existent dans une unité de stockage ; et, selon le résultat de la recherche, le récepteur de radiodiffusion affiche les données d'annonce de changement de chaîne sur un deuxième plan visuellement inférieur à un premier plan sur lequel un contenu de radiodiffusion est affiché.
PCT/KR2019/001266 2018-02-02 2019-01-30 Procédé de fonctionnement d'un récepteur de radiodiffusion et récepteur de radiodiffusion WO2019151761A1 (fr)

Applications Claiming Priority (2)

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KR1020180013554A KR102050831B1 (ko) 2018-02-02 2018-02-02 방송 수신 장치 동작 방법 및 방송 수신 장치
KR10-2018-0013554 2018-02-02

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WO2019151761A1 true WO2019151761A1 (fr) 2019-08-08

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Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20050144637A1 (en) * 2003-12-26 2005-06-30 Canon Kabushiki Kaisha Signal output method and channel selecting apparatus
KR20050086696A (ko) * 2002-11-19 2005-08-30 코닌클리케 필립스 일렉트로닉스 엔.브이. Ｔｖ 플랫폼에서 다수의 컨텐츠 유형을 동시에 제공하기위한 방법
KR20090059281A (ko) * 2007-12-06 2009-06-11 삼성전자주식회사 복수 개의 영상을 처리하는 영상기기 및 그 방법
KR20130026142A (ko) * 2011-09-05 2013-03-13 (주)재플 재핑 데이터 제공 시스템, 제공 방법 및 그 방법을 위한 기록매체
KR20150017337A (ko) * 2012-05-31 2015-02-16 (주)재플 Tv 화면 제어 장치 및 이를 포함하는 시스템

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20050086696A (ko) * 2002-11-19 2005-08-30 코닌클리케 필립스 일렉트로닉스 엔.브이. Ｔｖ 플랫폼에서 다수의 컨텐츠 유형을 동시에 제공하기위한 방법
US20050144637A1 (en) * 2003-12-26 2005-06-30 Canon Kabushiki Kaisha Signal output method and channel selecting apparatus
KR20090059281A (ko) * 2007-12-06 2009-06-11 삼성전자주식회사 복수 개의 영상을 처리하는 영상기기 및 그 방법
KR20130026142A (ko) * 2011-09-05 2013-03-13 (주)재플 재핑 데이터 제공 시스템, 제공 방법 및 그 방법을 위한 기록매체
KR20150017337A (ko) * 2012-05-31 2015-02-16 (주)재플 Tv 화면 제어 장치 및 이를 포함하는 시스템

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