WO2020246644A1 - Procédé de fourniture d'annonces publicitaires durant un changement de chaîne et système de fourniture d'annonces publicitaires durant un changement de chaîne - Google Patents

Procédé de fourniture d'annonces publicitaires durant un changement de chaîne et système de fourniture d'annonces publicitaires durant un changement de chaîne Download PDF

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Publication number
WO2020246644A1
WO2020246644A1 PCT/KR2019/006865 KR2019006865W WO2020246644A1 WO 2020246644 A1 WO2020246644 A1 WO 2020246644A1 KR 2019006865 W KR2019006865 W KR 2019006865W WO 2020246644 A1 WO2020246644 A1 WO 2020246644A1
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WO
WIPO (PCT)
Prior art keywords
zapping advertisement
advertisement data
broadcast
zapping
receiving device
Prior art date
Application number
PCT/KR2019/006865
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English (en)
Korean (ko)
Inventor
김종수
Original Assignee
(주)재플
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Publication date
Application filed by (주)재플 filed Critical (주)재플
Priority to PCT/KR2019/006865 priority Critical patent/WO2020246644A1/fr
Publication of WO2020246644A1 publication Critical patent/WO2020246644A1/fr

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/234—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/44—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof

Definitions

  • the present invention relates to a zapping advertisement providing method and a zapping advertisement providing system.
  • digital broadcasting refers to broadcasting in which broadcasting signals are compressed and transmitted in a digital form.
  • analog broadcasting only one image could be carried on one radio wave, and the audio had to be transmitted using another radio wave.
  • digital broadcasting a plurality of images or audio can be carried on a single radio wave, and information can be compressed without deteriorating the quality.
  • Digital broadcasting provides a broadcasting program of clear picture quality while various contents such as shopping, games, and internet surfing can be used.
  • a user can search for a desired content among various broadcast programs or contents, or switch a channel from a currently-viewed channel to another channel, and such a channel switching behavior is referred to as Zapping. Since digital broadcasting receives a compressed signal, it takes time to receive a broadcast signal corresponding to the converted channel, decompress and process it. Accordingly, a time gap in which a broadcast program or content is not normally displayed may occur according to signal processing.
  • the present invention provides a zapping advertisement providing method and a zapping advertisement providing system capable of efficiently providing zapping advertisements provided during a zapping action period.
  • the present invention utilizes a storage space of a broadcast receiving device that receives zapping advertisement data in order to distribute the load concentrated to a central server storing zapping advertisement data, or distributes requests for zapping advertisement data to a distributed server to reduce network load.
  • a zapping advertisement providing method and a zapping advertisement providing system that can minimize and consequently deliver zapping advertisement data in a short time.
  • the present invention provides a zapping advertisement providing method and a zapping advertisement providing system capable of providing a zapping advertisement to a user without discomfort by displaying the zapping advertisement data on a lower plane of the broadcast content being displayed.
  • a method of providing a zapping advertisement includes the steps of detecting a condition change condition by a broadcast reception device, and broadcast content currently received by the broadcast reception device in response to the condition change condition by the broadcast reception device. Transmitting information to a central server, receiving zapping advertisement material information indicating zapping advertisement data to be displayed on the broadcast receiving device, and an address of an intermediate management server from the central server, based on the broadcast content information , If zapping advertisement data corresponding to the zapping advertisement material information is not previously stored in the broadcast receiving device, zapping corresponding to the zapping advertisement material information including identification information of the broadcast reception device to the intermediate management server Requesting advertisement data, as the intermediate management server requests the zapping advertisement data from one of the plurality of distributed servers based on the identification information of the broadcast receiving device and the load of the plurality of distributed servers Receiving, by the broadcast receiving device, zapping advertisement data, and displaying, by the broadcast receiving device, the received zapping advertisement data on a second plane which is visually lower than
  • the step of requesting the zapping advertisement data from the intermediate management server when the zapping advertisement data is not previously stored in the broadcast reception device, the broadcast reception device based on the zapping advertisement material information may include the step of determining whether to store the zapping advertisement data by searching for zapping advertisement data stored in the volatile memory.
  • storing the received zapping advertisement data in the volatile memory according to a storage policy may be further included.
  • the broadcast receiving device stores the zapping advertisement data in the volatile memory according to the storage policy based on at least one of a size of the zapping advertisement data, a programming frequency, a creation date, a storage date, and an expiration date. It may include storing or deleting within.
  • the condition change condition includes a channel viewing condition corresponding to a case in which a channel switching signal requesting switching from a channel of currently received broadcast content to a channel of another broadcast content is not received for a preset time. can do.
  • the step of acquiring zapping advertisement material information from the zapping advertisement server includes identification information on the zapping advertisement arranged at a time when the channel viewing condition is detected from the zapping advertisement server. Can be obtained.
  • the zapping advertisement providing method includes the step of, by a central server, receiving channel information of broadcast content currently received by the broadcast receiving device as the broadcast receiving device detects a condition change condition, the central server A, transmitting zapping advertisement material information indicating zapping advertisement data to be displayed to the broadcast receiving device and the address of an intermediate management server to the broadcast receiving device based on the channel information, and the zapping advertisement to the broadcast receiving device
  • the intermediate management server receives a zapping advertisement data request corresponding to the zapping advertisement material information from the broadcast reception device together with identification information of the broadcast reception device. step.
  • the intermediate management server requesting the zapping advertisement data from one of the plurality of distributed servers by the intermediate management server based on the identification information of the broadcast receiving device and the load of the plurality of distributed servers and providing the request to the broadcast receiving device.
  • the zapping advertisement data is displayed on a second plane visually located below the first plane on which the broadcast content is displayed and is exposed when the broadcast content is not displayed.
  • the step of requesting the zapping advertisement data to the central server according to whether or not the distribution server for which the zapping advertisement data is requested is stored, and storing the zapping advertisement data received by the distribution server It may further include the step of.
  • the step of the intermediate server requesting the zapping advertisement data from one of a plurality of distributed servers and providing the zapping advertisement data to the broadcast reception device, the intermediate server based on the identification information of the broadcast reception device And requesting the zapping advertisement data by selecting a distributed server geographically adjacent to the broadcast receiving device.
  • the zapping advertisement providing system receives channel information of the broadcast content currently being viewed by the broadcast receiving device in response to a condition change condition detected by the broadcast receiving device, and corresponds to the channel information of the received broadcast content.
  • zapping advertisement data corresponding to the zapping advertisement information is not stored in the central server and the broadcast receiving device that transmits the zapping advertisement material information and the intermediate server address
  • the zapping advertisement data is requested from the broadcast receiving device and the The intermediate server for selecting at least one distributed server among the plurality of distributed servers based on identification information of a broadcast receiving device and a load of a plurality of distributed servers and transmitting a zapping advertisement data request to the selected distributed server, And the plurality of distributed servers providing the zapping advertisement data in response to a request from the intermediate server.
  • the intermediate server may transmit the request by selecting a distributed server geographically adjacent to the broadcast reception device based on the identification information of the broadcast reception device.
  • each of the plurality of distributed servers may request the central server when the zapping advertisement data is not stored in response to the request.
  • the broadcast receiving device comprises the zapping advertisement according to the storage policy based on at least one of a size of the zapping advertisement data, a programming frequency, a creation date, a storage date, an expiration date, and advertisement exposure information. Data can be stored or deleted in the volatile memory.
  • the condition change condition includes a channel viewing condition corresponding to a case in which a channel switching signal requesting switching from a channel of currently received broadcast content to a channel of another broadcast content is not received for a preset time. can do.
  • the central server includes identification information for a zapping advertisement arranged at a time when the state change condition is detected for broadcast content provided to the broadcast receiving device based on the state change condition. Advertising material information can be derived.
  • the present invention may include a computer-readable recording medium in which a program for executing a zapping advertisement providing method according to various embodiments of the present invention on a computer is recorded.
  • the present invention may include a program stored in a recording medium in order to execute a zapping advertisement providing method according to various embodiments of the present invention on a computer.
  • the zapping advertisement data is requested from the distributed server, so that the limited storage space of the broadcast receiving device can be easily utilized It can reduce the network load concentrated on the central server.
  • a storage space of a broadcast reception device is used as a buffer, and a distributed server is used as a cache to minimize a time delay that occurs when displaying zapping advertisement data on a broadcast reception device and reduce a network load.
  • advertisement data can be displayed in advance on a background plane located under a general video plane where broadcast content is provided, so that sufficient time required to provide advertisement images can be secured, thereby stably providing advertisement images. can do.
  • FIG. 1 is a diagram showing a schematic configuration of a zapping advertisement providing system that performs a zapping advertisement providing method according to an embodiment of the present invention.
  • FIG. 2 is a conceptual diagram illustrating a layer structure applied to a digital display screen.
  • FIG. 3 is a sequence diagram illustrating a method of providing a zapping advertisement according to an embodiment of the present invention.
  • FIG. 4 is a block diagram showing the configuration of a broadcast reception device according to an embodiment of the present invention.
  • FIG. 5 is a block diagram showing the configuration of a central server according to an embodiment of the present invention.
  • FIG. 1 is a diagram showing a schematic configuration of a zapping advertisement providing system that performs a zapping advertisement providing method according to an embodiment of the present invention.
  • the zapping advertisement providing system 10 includes a broadcast content providing server 100, a central server 200, a broadcast receiving device 300, an intermediate management server 400, And it may include a plurality of distributed servers (411, 413, ..., 415; 410). According to an embodiment, the zapping advertisement providing system 10 may further include an advertiser terminal (not shown) that applies for a zapping advertisement.
  • a network 500 is formed between the components constituting the zapping advertisement system 10 to exchange signals with each other.
  • the broadcast content providing server 100 provides various types of digital broadcast content to the broadcast receiving device 300.
  • the broadcast content providing server 100 may include a terrestrial broadcaster, a local cable broadcaster, an Internet Protocol Television (IPTV) broadcaster, a satellite broadcaster, a Video On Demand (VOD) server, an application server, and the like.
  • IPTV Internet Protocol Television
  • VOD Video On Demand
  • the broadcast content providing server 100 receives a signal for requesting specific broadcast content, such as a channel switching signal, from the broadcast receiving device 300 and broadcasts broadcast content information corresponding to the request through the network 500 It can be transmitted to the receiving device 300.
  • a processing process in which the broadcast receiving device 300 receives compressed data from the broadcast content providing server 100 and decompresses the compressed data and displays it on the screen is inevitably accompanied, and thus signal processing is performed.
  • the time difference occurring according to the broadcast reception processing is referred to as a zapping time, but in the end, such a zapping time may be noticeable in the process of changing broadcast content.
  • the process of receiving, releasing, and processing the broadcast content is continuous based on the delayed zapping time, thereby reducing inconvenience due to the zapping time.
  • the zapping advertisement is exposed on the user's screen by taking advantage of the fact that broadcast content is not displayed during the zapping time.
  • the central server 200 stores zapping advertisement scheduling data and zapping advertisement data necessary for zapping advertisement scheduling, and may periodically provide zapping advertisement data or zapping advertisement scheduling information to the broadcast reception device 300 according to an embodiment.
  • the zapping advertisement data includes advertisements for content, companies, products, services, and the like.
  • the zapping advertisement data may include zapping advertisement material information, zapping advertisement display information, and additional zapping advertisement information.
  • the central server 200 stores all organized zapping advertisement data.
  • the zapping advertisement data delivered to the user's broadcast reception device 300 may be provided to a user, that is, a user in the form of a keyword, graphic image, video, sound, or the like.
  • information such as an identification for identifying the zapping advertisement is the zapping advertisement material information, and information such as graphic images, videos, and sounds to be directly provided to the user is the zapping advertisement display information, and the user zapping More specific information additionally provided when the advertisement is selected may correspond to the zapping advertisement additional information.
  • the central server 200 may perform a function such as receiving a zapping advertisement request from an advertiser and calculating a cost for the zapping advertisement to charge an advertisement cost to the advertiser.
  • the broadcast receiving device 300 may receive various types of digital content from the broadcast content providing server 100 and display it on a screen, and receive zapping advertisement data from the central server 200 to store and display it.
  • the broadcast receiving device 300 includes a set-top box for receiving terrestrial, satellite, or cable broadcasting, a TV with a built-in set-top box function, an Internet-based IPTV, and Digital Multimedia Broadcasting (DMB) or Digital Video Broadcasting-Handheld (DVB-H).
  • DMB Digital Multimedia Broadcasting
  • DVD-H Digital Video Broadcasting-Handheld
  • Digital devices such as mobile phones, smart phones, notebook computers, tablet PCs, personal multimedia players (PMPs), and navigation systems equipped with a receiving module may be included.
  • the broadcast receiving device 300 since the zapping advertisement data, which has been naturally expressed under the broadcast content, is naturally exposed during the time when the broadcast content is not displayed, the broadcast receiving device 300 must store part of the zapping advertisement data. .
  • various application programs are stored and executed in the broadcast receiving device 300 to provide broadcast content, there is a limit to storing zapping advertisement data. Accordingly, there is a need for a method capable of effectively providing zapping advertisement data while utilizing a small storage space of the broadcast receiving device 300.
  • the advertiser terminal is a terminal device that can be accessed by an advertiser who wants a zapping advertisement, and the advertiser may request a zapping advertisement by accessing the central server 200 through the advertiser terminal.
  • the advertiser terminal may apply for a zapping advertisement by determining a channel in which the zapping advertisement is provided, a time period in which the zapping advertisement is provided, and an exchange period of the zapping advertisement on the zapping advertisement application screen provided by the central server 200.
  • the advertiser terminal may include an electronic device capable of connecting to the Internet including a personal computer.
  • the central server 200 may generate advertisement scheduling information by mapping specific advertisements, channels, and advertisement provision time periods based on the zapping advertisement request of the advertiser terminal.
  • advertisement scheduling information may be stored in the central server 200 or transmitted to the broadcast receiving device 300 at a preset period.
  • the network 500 is a wired/wireless communication network such as terrestrial, satellite, cable, or the Internet.
  • the broadcast content providing server 100 transmits broadcast content to the broadcast receiving device 300 through the network 500, and the central server 200 zapping advertisement material information to the broadcast receiving device 300 through the network 500 And/or zapping advertisement data, and the address of the intermediate management server.
  • the intermediate management server 400 may receive a request for zapping advertisement data from the broadcast reception device 300 through the network 500 or may be connected to the central server 200.
  • 1 shows that a plurality of distributed servers 410 are connected to the network 500 through an intermediate management server 400, but each of the plurality of distributed servers 410 is a different component through the network 500. You can connect with them.
  • FIG. 2 is a conceptual diagram illustrating a layer structure applied to a digital display screen.
  • a digital display screen may be implemented with a plurality of planes BP, VP, GP, and CP.
  • Each plane logically has a specific function, and each plane has a vertical layer. That is, each plane has a layer that is logically first viewed, and a user views a screen in which all planes are vertically overlapped.
  • the background plane BP is a plane that is logically located at the bottom and statically displays a decoded video or image.
  • the background plane (BP) supports only specific formats such as MPEG-2 i-frame (defined in ISO/IEC 13818-2) and JPEG (Joint Photographic Experts Group, defined in ISO/IEC 10918-1). .
  • the video plane (VP) is a plane in which decoded video is output, and a plane in which broadcast content is output.
  • the digital display screen may include a plurality of video planes (VP), and a plurality of videos may be decoded and displayed on each plane.
  • a chip supporting a Picture-In-Picture (PIP) function may simultaneously display a small screen separately from a screen viewed on a display screen, and in this case, a plurality of videos may be decoded and displayed to a user at the same time.
  • the graphics plane GP is a plane that displays graphic or text-based information, and may include at least one graphics plane.
  • the graphics plane can support various colors and resolutions.
  • the graphics plane may be used to display various applications (VOD, etc.), channel numbers, program information, and broadcast schedules (EPG, Electronic Program Guide) provided by the broadcast receiving device 300.
  • the graphics plane is displayed with priority over the video plane and the background plane, and information displayed on the graphics plane may be displayed by covering the screen of the video plane as much as an area displaying the corresponding information.
  • the digital display screen may further include a cursor plane CP.
  • the cursor plane (CP) is a plane used to display a cursor input through hardware on a screen, and may not be provided in a general TV SoC (System On Chip).
  • the relationship between a plurality of planes is expressed as being logically located at the bottom, but visually, since the plane located at the top logically covers the plane located at the bottom, the background plane BP is a video It can be expressed as being located at the rear of the plane (VP), graphics plane (GP), and cursor plane (CP). Also, in this case, the cursor plane CP may be expressed as being positioned on the upper surface of the other planes BP, VP, and GP.
  • the broadcast reception device 300 will be described on the basis of providing a display screen including a video plane (VP) on which broadcast content is displayed and a background plane (BP) on which zapping advertisement data is displayed among a plurality of planes.
  • VP video plane
  • BP background plane
  • the present invention is not limited to these two planes, and when broadcast content and zapping advertisement data are logically displayed above and below each other and broadcast content is displayed, the zapping advertisement data is covered, and the zapping advertisement data is not displayed. It is enough to be exposed only if not.
  • the broadcast receiving device 300 receives the new broadcast content from the broadcast content transmission device 100 and sends it to the video plane (VP).
  • VP video plane
  • zapping advertisement data is already displayed on the background plane BP and no display is displayed on the video plane VP, the zapping advertisement data is naturally exposed.
  • the zapping advertisement data While the broadcast content is being displayed on the video plane (VP), the zapping advertisement data must be displayed on the background plane (BP) in advance. In particular, if there is a possibility that the zapping advertisement data is changed, the broadcast content is displayed on the video plane (VP). It is desirable to check and display zapping advertisement data while it is being displayed.
  • information displayed on a plurality of planes may be mixed in the broadcast reception device 300 and transmitted and received as a single signal.
  • FIG. 3 is a sequence diagram illustrating a method of providing a zapping advertisement according to an embodiment of the present invention.
  • the broadcast reception device 300 detects a state change condition (step S311).
  • the condition change condition may correspond to a condition in which new zapping advertisement data should be displayed or updated in a specific layer constituting the display screen as a specific condition in the broadcast reception device 300.
  • condition change conditions include power on/off of the broadcast receiving device 300, power on/off of a display device (eg, TV, etc.), channel switching, execution and termination of an application, information transmitted and received by the application, This may include changing zapping advertisement information (eg, updating zapping advertisement scheduling information, etc.).
  • the broadcast reception device 300 when the power of the broadcast reception device 300 or the display device is changed from an on state to an off state or from an off state to an on state, the broadcast reception device 300 is the broadcast reception device 300 or the display device. It can be determined as a condition change condition by detecting that the state of is changed. In particular, when the display device is turned on from the off state, since both the zapping advertisement data and the broadcast content must be displayed on the display device, it is necessary to identify the zapping advertisement data to be displayed on the display device. If this condition is satisfied, it is detected as a condition change condition.
  • the broadcast receiving device 300 determines the condition change condition through the channel change signal.
  • the channel switching signal may include an infrared signal of a remote controller provided to the broadcast reception device 300.
  • the zapping advertisement data may be organized in association with the broadcast content that the user is watching through the broadcast receiving device 300. Even if the broadcast receiving device 300 receives a channel change signal, the user may continuously switch channels. In this case, it is determined that the user simply moves the channel, and one zapping advertisement data arranged in the previously viewed channel may be continuously displayed. That is, the condition detection unit 310 does not determine a case in which the channel is continuously changed as a condition change condition. According to an embodiment, the continuous channel change may be determined based on receiving a channel change signal within a preset time.
  • the broadcast receiving device 300 determines that the user is watching the switched channel and newly displays the zapping advertisement data arranged for the channel. I judge that it is. Accordingly, the broadcast reception device 300 considers a case in which the channel change signal is not input for a preset time after the channel change signal is input as a channel viewing condition and determines this as a state change condition.
  • zapping advertisement data may be organized for a specific time period or program for a user who views a channel providing each broadcast content. Therefore, even if the channel is not changed, the broadcast reception device 300 may also detect a state change condition when the displayed zapping advertisement data needs to be changed according to advertisement scheduling. For example, the broadcast reception device 300 may detect a condition change condition at preset time intervals. According to an embodiment, zapping advertisement scheduling information for a broadcast program may be provided from the central server 200.
  • the broadcast reservation application of the broadcast reception device 300 may generate various command signals for processing the reserved broadcast, and the broadcast reservation application The command signal generated by the execution of this can be determined as a condition change condition. That is, according to the execution of the broadcast reservation application, a specific broadcast program may be displayed as broadcast content, and zapping advertisement data arranged in the broadcast content may be displayed on the background plane.
  • the broadcast reception device 300 may detect the state change condition by receiving a manipulation signal from a remote control or a display device.
  • the broadcast receiving device 300 may receive various signals from the broadcast content providing server 100 or the central server 200 to detect a condition change condition, such as information on broadcast content or information on zapping advertisements. When a change occurs, a change signal can be received and detected as a condition change condition.
  • the broadcast reception device 300 that detects the condition change condition transmits channel information that is the basis for displaying the zapping advertisement data to the central server 200 (step S312).
  • the central server 200 transmits the channel information providing the broadcast content currently being viewed by the central server 200 to the broadcast receiving device 300. To be able to determine if is to be displayed.
  • the central server 200 derives advertisement material information based on the channel information provided from the broadcast reception device 300 (step S321).
  • the advertisement material information may be some information constituting the zapping advertisement data or information capable of identifying the zapping advertisement data. That is, the central server 200 does not deliver all of the zapping advertisement data to be displayed on the broadcast reception device 300 based on the channel information, but derives only zapping advertisement material information capable of identifying the corresponding zapping advertisement data.
  • the central server 200 may derive a corresponding broadcast content or zapping advertisement data arranged for a corresponding channel based on information on a channel viewing the broadcast content provided from the broadcast receiving device 300. This may be possible because the central server 200 stores zapping advertisement scheduling data.
  • the central server 200 transmits the derived zapping advertisement material information together with the intermediate management server address to the broadcast reception device 300 (step S322).
  • the central server 200 manages all information including zapping advertisement data information, but if the central server 200 to which all the broadcast reception devices 300 are connected transmit all the information to the broadcast reception device 300, the central server ( 200) network load is considerably increased, and accordingly, zapping advertisements may not be provided properly. As described above, since zapping advertisement data must be displayed earlier than broadcast content, it is required to reduce network load and networking time.
  • the central server 200 may provide zapping advertisement material information, which is the minimum information for identifying zapping advertisement data, to the broadcast reception device 300 together with an intermediate management server address.
  • the central server 200 may separately send the zapping advertisement material information and the intermediate management server address, and when the address of the intermediate management server is fixed, the address of the intermediate management server is sent to the broadcast receiving device 300 once at the beginning. After delivering, if a new condition change condition is detected after that, only the advertisement material information may be delivered.
  • the broadcast reception device 300 searches whether zapping advertisement data corresponding to the zapping advertisement material information is already stored in the broadcast reception device 300 based on the zapping advertisement material information received from the central server 200 (step S313). .
  • the broadcast reception device 300 may be provided with a space for storing zapping advertisement data, but since various functions are required for the broadcast reception device 300, it may be quite difficult to secure a space for storing zapping advertisement data. . According to an embodiment, only several zapping advertisement data may be stored in the broadcast reception device 300 in a volatile memory.
  • a volatile memory included in the broadcast reception device 300 may be a storage area having a fast access speed, although data is lost when power is lost, such as, for example, a dynamic random access memory (DRAM) or static RAM (SRAM). have.
  • DRAM dynamic random access memory
  • SRAM static RAM
  • the broadcast reception device 300 When the zapping advertisement data is stored in the volatile memory (step S313, YES), the broadcast reception device 300 immediately displays the zapping advertisement data on the background plane (step S315).
  • zapping advertisement data stored in the broadcast reception device 300 may be managed according to a storage policy.
  • the storage policy may be determined according to the storage capacity of the broadcast receiving device 300, the size of the zapping advertisement data, the scheduling frequency, the creation date, the storage date, the expiration date, the exposure frequency of the zapping advertisement data, etc. .
  • the broadcast reception device 300 is the most recent You can delete other zapping advertisement data while leaving only 3 or 1Mbyte of zapping advertisement data exposed to.
  • the storage and deletion of the zapping advertisement data may be performed when new zapping advertisement data is received, an external command is received, or a preset time period.
  • information on whether to store the zapping advertisement data in the storage space of the broadcast reception device 300 may also be included.
  • the broadcast receiving device 300 is the intermediate management server 400 according to the address of the intermediate management server received from the central server 200. ) To request zapping advertisement data (step S314).
  • the intermediate management server 400 may be physically the same as the central server 200 or may be implemented separately, and the zapping advertisement data request received from a plurality of broadcast reception devices 300 is processed by a plurality of distributed servers 410. It can correspond to the Load Balancing Server distributed and provided.
  • the intermediate management server 400 may be connected to a plurality of distributed servers 410 to monitor the state of the distributed servers 410 in real time. Therefore, the intermediate management server 400 is transmitted from the broadcast receiving device 300 based on the load state and network state of each of the distributed servers 410, and zapping advertisement data stored in the distributed server 410 according to an embodiment. You can select a distributed server that will process the zapping advertisement data request and deliver the request to the corresponding distributed server.
  • the intermediate management server 400 may receive identification information of the broadcast reception device 300 from the broadcast reception device 300.
  • the broadcast reception device identification information may include regional information such as location information of the broadcast reception device or information on a subscribed broadcaster.
  • the intermediate management server 400 transmits the request of the broadcast reception device 300 by selecting a distributed server geographically closest to the broadcast reception device 300 based on the identification information of the broadcast reception device, and transmits the requested zapping advertisement data accordingly. Can be made to provide.
  • the intermediate management server 400 determines a distributed server capable of transmitting and receiving data most efficiently with the broadcast receiving device 300, not the geographical location of the broadcast receiving device 300, and ) Can be connected.
  • the intermediate management server 400 may designate an appropriate distributed server by comprehensively considering the geographical location of the broadcast reception device 300 and the load of each distributed server.
  • the intermediate management server 400 may request zapping advertisement data from the designated distributed server (step S332).
  • the intermediate management server 400 may control the distributed server 410 to directly communicate with the broadcast receiving device 300 by transmitting the identification information of the broadcast receiving device 300 to the designated distributed server 410.
  • the distribution server 410 may communicate with the broadcast reception device 300 through the intermediate management server 400.
  • the distribution server 410 that has received the request for zapping advertisement data determines whether the requested zapping advertisement data is stored therein (step S341).
  • the distributed server 410 may have a smaller data capacity than the central server 200, and thus, not all zapping advertisement data may be stored in the distributed server 410 like the central server 200.
  • the distributed server 410 which determines that the requested zapping advertisement data is not stored (step S341, No), may request the corresponding zapping advertisement data from the central server 200.
  • the distributed server 410 and the central server 200 may communicate directly or through an intermediate management server 400.
  • the central server 200 that has received a request for zapping advertisement data from the distribution server 410 may transmit the corresponding zapping advertisement data to the distribution server 410 (step S323).
  • the distribution server 410 stores the zapping advertisement data received from the central server 200 internally and transmits the zapping advertisement data to the broadcast reception device 300 (step S343).
  • the distribution server 410 may immediately transmit the zapping advertisement data to the broadcast reception device 300. have.
  • the broadcast receiving device 300 receives zapping advertisement data through the distributed server 410 in this way, the load on the central server 200 may be distributed, and signals are transmitted and received between a plurality of objects according to the load distribution. Even if this is the case, the transmission speed of the zapping advertisement data may be improved rather than the transmission of the zapping advertisement data directly from the central server 200 to the broadcast reception device 300.
  • the zapping advertisement data is provided through the distributed server 410. You can expect smooth communication.
  • the distributed server 410 receiving the zapping advertisement data from the central server 200 may store the zapping advertisement data therein. As the distributed server 410 accumulates and stores the zapping advertisement data provided from the central server 200, after receiving the zapping advertisement data once, in response to a request for zapping advertisement data from the broadcast receiving device 300, the central server ( 200), the zapping advertisement data may be provided by itself without requesting the zapping advertisement data.
  • the broadcast reception device 300 that has received the zapping advertisement data from the distribution server 410 may store the received zapping advertisement data according to a storage policy (step S314).
  • the storage policy may be determined according to various criteria.
  • the broadcast reception device 300 may delete the previously stored zapping advertisement data and store the new zapping advertisement data.
  • the broadcast reception device 300 may display newly provided zapping advertisement data on a background plane. In this case, while the zapping advertisement data is requested and received, if broadcast content on the visually upper part of the background plane is continuously provided, the user may follow the zapping advertisement data even if the zapping advertisement data is not displayed during the request and reception time. Do not feel uncomfortable or uncomfortable.
  • the zapping advertisement data is displayed as described above, when the user transmits a channel switching signal again to view new broadcast content, the displayed zapping advertisement data is exposed.
  • FIG. 4 is a block diagram showing the configuration of a broadcast reception device according to an embodiment of the present invention.
  • the broadcast reception device 300 may display a condition detection unit 310, an information acquisition unit 320, a storage unit 330, a control unit 340, and a display unit 350.
  • the condition detector 310 detects the above-described condition change condition and transmits information requesting advertisement material information to the central server 200 according to the condition change condition.
  • the information acquisition unit 320 may acquire broadcast content information from the broadcast content providing server 100 or zapping advertisement material information from the central server 200 according to the condition change condition.
  • the control unit 340 may control the operation of each component constituting the broadcast reception device 300, and the zapping advertisement material in the storage unit 330 based on the zapping advertisement material information obtained by the information acquisition unit 320 Search whether zapping advertisement data corresponding to the information is stored.
  • the storage unit 330 may be configured as a volatile memory, and has the advantage that data is deleted when power is cut off, but the access speed is high.
  • a limited number of zapping advertisement data may be stored in the storage unit 330, and accordingly, storage or deletion of zapping advertisement data may be performed periodically according to a storage policy, according to an external command, or when the zapping advertisement data is received from the outside. Can be done.
  • the storage policy is in consideration of the size of the zapping advertisement data, the frequency of arrangement of the zapping advertisement data, the initial storage time of the zapping advertisement data, the frequency of exposure of the zapping advertisement data, the exposure time of the zapping advertisement data, etc. ) To save or delete the zapping advertisement data to be deleted.
  • the control unit 340 may search whether zapping advertisement data corresponding to the zapping advertisement material information exists in the storage unit 330, and store or delete the zapping advertisement data in the storage unit 330 according to a storage policy. In addition, when zapping advertisement data is not stored in the storage unit 330, the zapping advertisement data is requested from the intermediate management server 400 based on the address of the intermediate management server 400 received from the central server 220. I can. While requesting zapping advertisement data, the control unit 340 may include and transmit identification information of the broadcast reception device 300.
  • the control unit 340 may store zapping advertisement data provided from one of the distribution servers 410 in the storage unit 330 as a request is made through the intermediate management server 400.
  • the zapping advertisement data received from the zapping advertisement server 200 includes zapping advertisement data information and additional information on zapping advertisements (e.g., the broadcast channel in which the zapping advertisement should be provided, the advertisement time zone where the zapping advertisement is provided, the validity period of the zapping advertisement, and zapping) Advertiser information, etc.) may be included.
  • the control unit 340 may display the corresponding zapping advertisement data with a high frequency based on future zapping advertisement programming, or when the zapping advertisement corresponds to a zapping advertisement arranged in a user's preferred channel, or when the validity period of the zapping advertisement is long.
  • the zapping advertisement data may be stored in the storage unit 330 based on or the like.
  • the display unit 340 may display zapping advertisement data on a second plane (eg, a background plane) visually located below a first plane (eg, a video plane) in which broadcast content is displayed. I can.
  • a second plane eg, a background plane
  • a first plane eg, a video plane
  • FIG. 5 is a block diagram showing the configuration of a central server according to an embodiment of the present invention.
  • the central server 200 may include a communication unit 210, a control unit 220, and a database 230.
  • the communication unit 210 may transmit and receive data with the broadcast reception device 300, a plurality of distributed servers 410, and an intermediate management server 400.
  • the central server 200 receives channel information for viewing broadcast content from the broadcast receiving device 300 through the communication unit 210, and zapping derived from the database 230 according to the zapping advertisement data arrangement based on the corresponding channel information. Can deliver advertising material information.
  • zapping advertisement data that is not in the distributed servers 410 is requested directly from the plurality of distributed servers 410 through the communication unit 210 or through the intermediate management server 400, and the zapping is derived from the database 230. Advertising data can also be delivered.
  • the controller 220 may be connected to each component of the central server 200 to control the operation of each component.
  • the operation of exchanging data with other components through the communication unit 210 may be controlled by the control unit 220, and the operation of deriving specific zapping advertisement material information or deriving zapping advertisement data from the database 230 is controlled by the control unit. It can be done by 220.
  • the database 230 may include an advertisement programming DB storing zapping advertisement scheduling information and an advertisement data DB storing zapping advertisement data.
  • the zapping advertisement data may include zapping advertisement material information, zapping advertisement display information, and zapping advertisement additional information, all of these information may be stored in the database 230.
  • the database 230 may manage zapping advertisement data for each broadcast channel, for each broadcast provider, or for each broadcast area.
  • the zapping advertisement data stored in the database 230 may be periodically updated and managed, and the control unit 220 of the central server 200 may receive an advertisement request from the advertiser terminal and store the zapping advertisement data in the database 230. have.
  • the central server 200 may further include a server management unit 240.
  • the server management unit 240 stores information on the intermediate management server 400 and communicates with the intermediate management server 400 to periodically monitor the status of the intermediate management server 400 and the distributed servers 410.
  • the zapping advertisement providing method and the zapping advertisement providing system can receive zapping advertisement data in a short time while overcoming a limitation on a limited storage space of a broadcast receiving device.
  • the present invention can also be implemented as computer-readable codes on a computer-readable recording medium.
  • Computer-readable recording media include all storage media such as magnetic storage media and optical reading media. It is also possible to record the data format of the message used in the present invention on a recording medium.

Landscapes

  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Information Transfer Between Computers (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

Un mode de réalisation de la présente invention concerne un procédé pour fournir une annonce publicitaire pendant un changement de chaîne comprenant les étapes consistant à : détecter une condition de changement d'état par un dispositif de réception de diffusion; en réponse à la condition de changement d'état, transmettre, par le dispositif de réception de diffusion, des informations de contenu de diffusion qui sont actuellement reçues par le dispositif de réception de diffusion, à un serveur central; sur la base des informations de contenu de diffusion, recevoir, en provenance du serveur central, une adresse de serveur de gestion intermédiaire et des informations de contenu publicitaire de changement de chaîne qui indiquent des données de publicité de changement de chaîne à afficher sur le dispositif de réception de diffusion; lorsque les données de publicité de changement de chaîne correspondant aux informations de contenu de publicité de changement de chaîne ne sont pas stockées dans le dispositif de réception de diffusion à l'avance, à demander, à partir du serveur de gestion intermédiaire, les données de publicité de changement de chaîne correspondant aux informations de contenu de publicité de changement de chaîne, comprenant des informations d'identification du dispositif de réception de diffusion; sur la base des informations d'identification du dispositif de réception de diffusion et des charges de multiples serveurs de distribution, demandant, par le serveur de gestion intermédiaire, les données de publicité de changement de chaîne provenant de l'un des multiples serveurs de distribution et recevoir les données de publicité de changement de chaîne par le dispositif de réception de diffusion; et afficher, par le dispositif de réception de diffusion, les données de publicité de changement de chaîne reçues sur un second plan positionné visuellement sous un premier plan sur lequel un contenu de diffusion est affiché.
PCT/KR2019/006865 2019-06-07 2019-06-07 Procédé de fourniture d'annonces publicitaires durant un changement de chaîne et système de fourniture d'annonces publicitaires durant un changement de chaîne WO2020246644A1 (fr)

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PCT/KR2019/006865 WO2020246644A1 (fr) 2019-06-07 2019-06-07 Procédé de fourniture d'annonces publicitaires durant un changement de chaîne et système de fourniture d'annonces publicitaires durant un changement de chaîne

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