WO2019127981A1 - 基于h5活动页面传播的营销方法、电子装置及存储介质 - Google Patents

基于h5活动页面传播的营销方法、电子装置及存储介质 Download PDF

Info

Publication number
WO2019127981A1
WO2019127981A1 PCT/CN2018/083080 CN2018083080W WO2019127981A1 WO 2019127981 A1 WO2019127981 A1 WO 2019127981A1 CN 2018083080 W CN2018083080 W CN 2018083080W WO 2019127981 A1 WO2019127981 A1 WO 2019127981A1
Authority
WO
WIPO (PCT)
Prior art keywords
communicator
activity
page
propagation
record
Prior art date
Application number
PCT/CN2018/083080
Other languages
English (en)
French (fr)
Inventor
李玉年
Original Assignee
平安科技（深圳）有限公司
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 平安科技（深圳）有限公司 filed Critical 平安科技（深圳）有限公司
Publication of WO2019127981A1 publication Critical patent/WO2019127981A1/zh

Links

Images

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F8/00—Arrangements for software engineering
    • G06F8/30—Creation or generation of source code
    • G06F8/38—Creation or generation of source code for implementing user interfaces
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0222—During e-commerce, i.e. online transactions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0239—Online discounts or incentives
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0253—During e-commerce, i.e. online transactions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
    • H04L51/52—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail for supporting social networking services

Definitions

  • the present application relates to the field of Internet technologies, and relates to a marketing method, an electronic device, and a storage medium based on H5 activity page propagation.
  • the technical problem to be solved by the present application is to overcome the opacity of the active page development cycle and the introduction of the incentive method in the prior art, and propose a marketing method, an electronic device and a storage medium based on the H5 activity page propagation, by After the class, the templated various activity pages are created to shorten the development cycle, and the customer behavior information, the propagation path, and the relationship between the customers are automatically recorded during the activity page propagation process, so that the recommender can view the recommended friends' visits and The transaction situation.
  • a marketing method based on H5 activity page dissemination including the following steps:
  • the generated H5 activity page is associated with the two-dimensional code or the short link and then released;
  • S5. Calculate the incentive amount of the communicator at each level according to the transaction amount of the customer and the hierarchical relationship between the communicator and the customer, and distribute the incentive amount to the account of the communicator at each level according to the preset incentive calculation rule. .
  • An electronic device includes a memory and a processor, the memory storing a network propagation-based marketing system executable by the processor, the network-based marketing system comprising:
  • An editing module configured to select a template in a preset H5 page template for editing to generate an H5 active page
  • a publishing module configured to associate the generated H5 activity page with a two-dimensional code or a short link
  • a path recording module configured to record information of a current active communicator when sharing a two-dimensional code or a short link to a client, so as to implement a record of the H5 active page propagation path;
  • a hierarchical identification module configured to determine, by using the record of the H5 active page propagation path, a hierarchical relationship between each communicator and the client
  • the incentive calculation issuing module is configured to calculate the incentive amount of the communicator of each level according to the customer's transaction amount and the hierarchical relationship between the communicator and the customer according to the preset incentive calculation rule, and correspondingly distribute it to the account of the communicator at each level. .
  • a computer readable storage medium having stored therein a network propagation based marketing system, the network propagation based marketing system being executable by at least one processor to implement the following steps:
  • the generated H5 activity page is associated with the two-dimensional code or the short link and then released;
  • S5. Calculate the incentive amount of the communicator at each level according to the transaction amount of the customer and the hierarchical relationship between the communicator and the customer, and distribute the incentive amount to the account of the communicator at each level according to the preset incentive calculation rule. .
  • FIG. 1 is a schematic diagram showing the hardware architecture of an embodiment of an electronic device of the present application.
  • FIG. 2 is a schematic diagram showing a program module of a first embodiment of a network propagation based marketing system in an electronic device of the present application
  • FIG. 3 is a schematic diagram showing a program module of a second embodiment of a network propagation based marketing system in an electronic device of the present application
  • FIG. 4 is a schematic diagram showing a program module of a third embodiment of a network propagation based marketing system in an electronic device of the present application
  • FIG. 5 is a flowchart of Embodiment 1 of a marketing method based on network communication according to the present application
  • Embodiment 6 is a flowchart of Embodiment 2 of a marketing method based on network communication according to the present application;
  • FIG. 7 is a flowchart of Embodiment 3 of a marketing method based on network communication according to the present application.
  • FIG. 8 is a flowchart of Embodiment 4 of a network communication-based marketing method according to the present application.
  • FIG. 9 is a flow chart showing editing and generating an H5 activity page in Embodiment 5 of the network propagation-based marketing method of the present application.
  • the present application proposes an electronic device.
  • the electronic device 2 is an apparatus capable of automatically performing numerical calculation and/or information processing in accordance with an instruction set or stored in advance.
  • the electronic device 2 can be a smartphone, a tablet, a laptop, a desktop computer, a rack server, a blade server, a tower server, or a rack server (including a stand-alone server, or a server cluster composed of multiple servers).
  • the electronic device 2 includes at least, but not limited to, a memory 21, a processor 22, a network interface 23, and a network-based marketing system 20 that are communicably coupled to one another via a system bus. among them:
  • the memory 21 includes at least one type of computer readable storage medium including a flash memory, a hard disk, a multimedia card, a card type memory (eg, SD or DX memory, etc.), a random access memory (RAM), Static Random Access Memory (SRAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), Programmable Read Only Memory (PROM), magnetic memory, magnetic disk, optical disk, and the like.
  • the memory 21 may be an internal storage unit of the electronic device 2, such as a hard disk or a memory of the electronic device 2.
  • the memory 21 may also be an external storage device of the electronic device 2, such as a plug-in hard disk equipped on the electronic device 2, a smart memory card (SMC), and a secure digital device. (Secure Digital, SD) card, flash card, etc.
  • the memory 21 can also include both the internal storage unit of the electronic device 2 and its external storage device.
  • the memory 21 is generally used to store an operating system installed in the electronic device 2 and various types of application software, such as program codes of the network-based marketing system 20 and the like. Further, the memory 21 can also be used to temporarily store various types of data that have been output or are to be output.
  • the processor 22 may be a Central Processing Unit (CPU), controller, microcontroller, microprocessor, or other data processing chip in some embodiments.
  • the processor 22 is typically used to control the overall operation of the electronic device 2, such as performing control and processing associated with data interaction or communication with the electronic device 2.
  • the processor 22 is configured to run program code or process data stored in the memory 21, such as running the network propagation-based marketing system 20 and the like.
  • the network interface 23 may comprise a wireless network interface or a wired network interface, which is typically used to establish a communication connection between the electronic device 2 and other electronic devices.
  • the network interface 23 is configured to connect the electronic device 2 to an external terminal through a network, establish a data transmission channel, a communication connection, and the like between the electronic device 2 and an external terminal.
  • the network may be an intranet, an Internet, a Global System of Mobile communication (GSM), a Wideband Code Division Multiple Access (WCDMA), a 4G network, or a 5G network.
  • Wireless or wired networks such as network, Bluetooth, Wi-Fi, etc.
  • FIG. 1 only shows the electronic device 2 with the components 21-23, but it should be understood that not all illustrated components are required to be implemented, and more or fewer components may be implemented instead.
  • the network propagation-based marketing system 20 stored in the memory 21 may be divided into one or more program modules, the one or more program modules being stored in the memory 21, and may be Or multiple processors (this embodiment is processor 22) are executed to complete the application.
  • FIG. 2 shows a schematic diagram of a program module of the first embodiment of the network propagation-based marketing system 20.
  • the network propagation-based marketing system 20 can be divided into an editing module 201 and a publishing module 202.
  • the program module referred to in the present application refers to a series of computer program instruction segments capable of performing a specific function. The following description will specifically describe the specific functions of the program modules 201-205.
  • the editing module 201 is configured to select a template for editing in a preset H5 page template to generate an H5 active page.
  • the publishing module 202 is configured to associate the generated H5 activity page with a two-dimensional code or a short link, and then issue the same;
  • the path record module 203 is configured to record the information of the current activity communicator when sharing the two-dimensional code or the short link to the client, so as to implement the record of the H5 active page propagation path;
  • the openid of the current active communicator is automatically spliced into the two-dimensional code or short link to record the openid of the current active communicator, and the openid is An identifier used to identify the identity of the current active communicator, one of the information of the current active communicator.
  • the WeChat server reads the configuration and jumps to the configured callback URL with the code code
  • the callback URL uses the code code to access the relevant interface of the WeChat server to obtain json information, and the json information includes openid and access_token;
  • the hierarchical identification module 204 is configured to determine, by using the record of the H5 active page propagation path, a hierarchical relationship between each communicator and the client.
  • the incentive calculation issuing module 205 is configured to calculate the incentive amount of the communicator at each level according to the transaction amount of the customer and the hierarchical relationship between the communicator and the client, and correspondingly distribute the incentive amount to the communicator at each level according to the preset incentive calculation rule. In the account.
  • the activity communication is mainly carried out by sharing a two-dimensional code or a short link.
  • the communicator shares the two-dimensional code or the short link
  • the openid of the current activity communicator is automatically spliced into the two-dimensional code or short link.
  • the propagation path of the H5 active page can be completely recorded.
  • the incentive amount of each level of the communicator is calculated according to the hierarchical relationship between the customer's transaction amount and the communicator and the customer according to the preset incentive calculation rules. For example, C generates a transaction amount of 1,000 yuan, C first-level communicator B obtains an incentive amount of 5% of the transaction amount, that is, B obtains an incentive amount of 50 yuan, and C's secondary communicator A obtains an incentive amount of 2% of the transaction amount. , that is, A obtains an incentive amount of 20 yuan. If C has a corresponding third-level communicator, the third-level communicator can obtain an incentive amount of 1% of the transaction amount, and so on; After the incentive amount, the incentive amount is distributed to the account of the communicator at each level.
  • the system can automatically record the information of the current activity communicator during the activity propagation process, and facilitate the acquisition of the hierarchical relationship between the various communicators and the customer, and based on this, the multi-level communicator's incentive amount calculation is implemented to realize The effect of chained communication.
  • FIG. 3 shows a schematic diagram of a program module of the second embodiment of the network propagation-based marketing system 20.
  • the network-based marketing system 20 can also be divided into an editing module 201 and released.
  • the program modules 201-205 are the same as the foregoing first embodiment, and are not described herein again.
  • the display module 206 is configured to display a hierarchical relationship between the communicator and the client and an incentive amount corresponding to the client on the communicator's terminal for the communicator to view.
  • the system will add new customers after each sharing. Go to the list of customers of each level of the communicator, and indicate the level of the customer. For example, after A shares with B, A's customer list shows level 1 customer B. When B shares with C, A's customer list shows the source.
  • the secondary customer C of the first-level customer B can display various forms, such as a tree diagram, a table, etc.
  • the incentive amount obtained by the communicator will be displayed on the communicator's bill. For example, the incentive amount from the first-level customer B is 50 yuan, and the incentive amount from the second-level customer C is 20 yuan.
  • the system allows the communicator to see the spread of its downstream customers in real time, and can clearly know the source of each incentive amount.
  • FIG. 4 shows a schematic diagram of a program module of the third embodiment of the network propagation-based marketing system 20.
  • the network propagation-based marketing system 20 can also be divided into an editing module 201 and released.
  • the program modules 201-206 are the same as the foregoing second embodiment, and are not described herein again.
  • the analyzing module 207 is configured to analyze, by using the record of the H5 active page propagation path, the propagation coverage of the activity;
  • the chart generation and export module 208 generates and exports a chart according to the hierarchical relationship between the respective communicators and the client and/or the propagation coverage of the activity.
  • the system may also analyze the propagation coverage of the activity according to the record of the propagation path of the H5 activity page, and specifically identify the origin of the communicator by the openid of the communicator. Then, through the statistics of the attribution of each communicator, the coverage of the activity is obtained.
  • the hierarchical relationship between the communicators and the customers and the coverage of the activities are exported in the form of graphs.
  • the hierarchical relationship between the communicators and the customers can be derived in the form of a tree diagram, and the coverage of the activities is covered.
  • the range is derived in the form of a dot plot or a histogram.
  • the present application proposes a marketing method based on network communication.
  • the network communication-based marketing method includes the following steps:
  • the generated H5 activity page is associated with the two-dimensional code or the short link and then released;
  • S5. Calculate the incentive amount of the communicator at each level according to the transaction amount of the customer and the hierarchical relationship between the communicator and the customer, and distribute the incentive amount to the account of the communicator at each level according to the preset incentive calculation rule. .
  • the activity communication is mainly carried out by sharing a two-dimensional code or a short link.
  • the communicator shares the two-dimensional code or the short link
  • the openid of the current activity communicator is automatically spliced into the two-dimensional code or short link.
  • the propagation path of the H5 active page can be completely recorded.
  • the incentive amount of each level of the communicator is calculated according to the hierarchical relationship between the customer's transaction amount and the communicator and the customer according to the preset incentive calculation rules. For example, C generates a transaction amount of 1,000 yuan, C first-level communicator B obtains an incentive amount of 5% of the transaction amount, that is, B obtains an incentive amount of 50 yuan, and C's secondary communicator A obtains an incentive amount of 2% of the transaction amount. , that is, A obtains an incentive amount of 20 yuan. If C has a corresponding third-level communicator, the third-level communicator can obtain an incentive amount of 1% of the transaction amount, and so on; After the incentive amount, the incentive amount is distributed to the account of the communicator at each level.
  • this method can automatically record the information of the current activity communicator during the activity propagation process, and facilitate the acquisition of the hierarchical relationship between the propagator and the customer, and based on this, the multi-level communicator's incentive amount calculation is realized. The effect of chained communication.
  • the network propagation-based marketing method includes the following steps:
  • Steps S1 - S5 are the same as those in the foregoing embodiment, and are not described herein again.
  • this embodiment has more viewing functions, and can specifically add new customers to the customer list of each level of the communicator, and indicate the level of the customer, so that the communicator can view the activities of the downstream customers. Sharing the situation, in addition, the amount of incentives obtained by the communicators at all levels will be displayed in the distributor's bills at all levels, and indicate the source of the incentive amount, so that the incentives are transparent and the enthusiasm of the communicators is enhanced.
  • the network propagation-based marketing method includes the following steps:
  • Steps S1 - S6 are the same as the foregoing embodiment 2, and are not described herein again.
  • S8 Generate and export a chart according to a hierarchical relationship between the respective communicators and customers and/or a coverage coverage of the activities.
  • the embodiment has more export functions of the chart, so that the marketer can view the progress of the activity in a more real-time and intuitive manner.
  • the coverage of the activity is analyzed, and the attribution of the communicator is identified by the openid of the communicator, and then the dissemination of the activity is obtained by statistics on the attribution of each communicator. Coverage.
  • the hierarchical relationship between the communicators and the customers and the coverage of the activities are exported in the form of graphs.
  • the hierarchical relationship between the communicators and the customers can be derived in the form of a tree diagram, and the coverage of the activities is covered.
  • the range is derived in the form of a dot plot or a histogram.
  • the network propagation-based marketing method includes the following steps:
  • H5 page template According to the division category of the activity, at least one H5 activity page template is created by the H5 production tool for each category.
  • Steps S1 - S8 are the same as the foregoing embodiment 3, and are not described herein again.
  • the division of activities here can be classified according to different business objectives, such as powder absorption, customer acquisition or brand promotion.
  • at least one H5 activity page template is prepared by using H5 production tool preset in the template library of the system. For the marketer to choose to use.
  • step S1 specifically includes the following sub-steps:
  • the information includes an activity configuration, a page structure and a style, and parsing and implementing a polymorphic mapping between the json object and the java object through a jackson parser;
  • JavaScript Object Notation which means JavaScript object notation, which is a text-based, language-independent lightweight data exchange format
  • the common Json class library in Java is Gson, JSON-lib.
  • Jackson, etc. where Jackson is relatively efficient, so Jackson is often used in projects to perform polymorphic mapping between json objects and Java object objects.
  • the present application is a computer readable storage medium having stored therein a network-based marketing system 20 that can be implemented by one or more processors to implement the above Marketing method based on network communication or operation of an electronic device.

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Theoretical Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Software Systems (AREA)
  • General Engineering & Computer Science (AREA)
  • Computing Systems (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Human Computer Interaction (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

本申请公开了一种基于H5活动页面传播的营销方法，属于互联网技术领域。一种基于H5活动页面传播的营销方法，包括如下步骤：S1、编辑以生成H5活动页面；S2、将生成的H5活动页面与二维码或者短链接相关联后进行发布；S3、记录H5活动页面的传播路径；S4、通过所述H5活动页面传播路径的记录，确定各传播者与客户之间的层级关系；S5、根据客户的交易额和传播者与客户之间的层级关系，按预设的激励计算规则计算出各级传播者的激励金额并对应发放至各级传播者的账户中。本申请通过在活动传播过程中自动记录当前活动传播者的信息，便于将活动的传播过程和激励金额完整地显示给传播者，使得活动过程更公开透明。

Description

基于H5活动页面传播的营销方法、电子装置及存储介质
本申请申明享有2017年12月25日递交的申请号为201711430021.7、名称为“基于H5活动页面传播的营销方法、电子装置及存储介质”的中国专利申请的优先权，该中国专利申请的整体内容以参考的方式结合在本申请中。
技术领域
本申请涉及互联网技术领域，涉及一种基于H5活动页面传播的营销方法、电子装置及存储介质。
背景技术
随着互联网的发展，企业的营销活动由线下向线上转移，借助互联网和社交圈实现品牌营销、客户服务、获取客户等目标。
线上营销活动比较常见的是通过微信传播，主要依靠推送、客户自发的转发等方式传播，推送或转发的内容通常为H5活动页面。因此企业在确定营销活动后，在将活动进行线上推广之前，先要进行H5活动页面的制作。以往企业都是采用定制的方法进行H5活动页面的制作，即根据每次活动的要求开发H5活动页面，制作周期长，且每次制作的H5活动页面只能适用于一项营销活动，不能重复利用，使得开发成本巨大，而且每个活动都要重复这个过程，活动开始策划到正式的线上推广的时间周期长。
此外，大多数转介绍营销活动通过生成介绍人专属的H5链接，基于物质激励实现线上传播，申请人线上提交申请，通过专属链接记录介绍人与被介绍人的关系进行核算和激励，这种模式能够实现基于互联网的传播，但仅为单层转介绍，无法实现链式传播的效果。
发明内容
本申请要解决的技术问题是为了克服现有技术中活动页面开发周期长和转介绍的激励方式不透明，提出了一种基于H5活动页面传播的营销方法、电子装置及存储介质，通过将活动归类后制作模板化的各类活动页面以缩短开发周期，并在活动页面传播过程中自动记录客户行为信息、传播路径、传播客户之间的关系，以让推荐人可以查看推荐好友的到访和成交情况。
本申请是通过下述技术方案来解决上述技术问题：
一种基于H5活动页面传播的营销方法，包括如下步骤：
S1、在预设的H5页面模板中选择一个模板进行编辑以生成H5活动页面；
S2、将生成的H5活动页面与二维码或者短链接相关联后进行发布；
S3、通过向客户分享已关联所述H5活动页面的二维码或者短链接时记录当前活动传播者的信息，以实现H5活动页面传播路径的记录；
S4、通过所述H5活动页面传播路径的记录，确定各传播者与客户之间的层级关系；
S5、根据客户的交易额和传播者与客户之间的层级关系，按预设的激励计算规则计算出各级传播者的激励金额并将所述激励金额对应发放至各级传播者的账户中。
一种电子装置，包括存储器和处理器，所述存储器上存储有可被所述处理器执行的基于网络传播的营销系统，所述基于网络传播的营销系统包括：
编辑模块，用于在预设的H5页面模板中选择一个模板进行编辑以生成H5活动页面；
发布模块，用于将生成的H5活动页面与二维码或者短链接相关联后进行发布；
路径记录模块，用于在向客户分享二维码或者短链接时记录当前活动传播者的信息，以实现H5活动页面传播路径的记录；
层级识别模块，用于通过所述H5活动页面传播路径的记录，确定各传播者与客户之间的层级关系
激励计算发放模块，用于根据客户的交易额和传播者与客户之间的层级关系，按预设的激励计算规则计算出各级传播者的激励金额并对应发放至各级传播者的账户中。
一种计算机可读存储介质，所述计算机可读存储介质内存储有基于网络传播的营销系统，所述基于网络传播的营销系统可被至少一个处理器所执行，以实现以下步骤：
S1、在预设的H5页面模板中选择一个模板进行编辑以生成H5活动页面；
S2、将生成的H5活动页面与二维码或者短链接相关联后进行发布；
S3、通过向客户分享已关联所述H5活动页面的二维码或者短链接时记录当前活动传播者的信息，以实现H5活动页面传播路径的记录；
S4、通过所述H5活动页面传播路径的记录，确定各传播者与客户之间的层级关系；
S5、根据客户的交易额和传播者与客户之间的层级关系，按预设的激励计算规则计算出各级传播者的激励金额并将所述激励金额对应发放至各级传播者的账户中。
本申请的积极进步效果在于：
1)通过预设H5页面模板，避免了每个活动都要进行活动页面的开发，节约了成本，也缩短了制作活动的时间跨度；
2)通过在活动传播过程中自动记录当前活动传播者的信息，帮助营销人员做后期统计时直接导出相关报表；
3)通过在活动传播过程中自动记录当前活动传播者的信息，便于获取各传播者与客户之间的层级关系，并以此为基础，进行多层级传播者的激励金额计算；
4)通过在活动传播过程中自动记录当前活动传播者的信息，便于将活动的传播过程和激励金额完整地显示给传播者，使得活动过程更公开透明。
附图说明
图1示出了本申请电子装置一实施例的硬件架构示意图；
图2示出了本申请电子装置中基于网络传播的营销系统第一实施例的程序模块示意图；
图3示出了本申请电子装置中基于网络传播的营销系统第二实施例的程序模块示意图；
图4示出了本申请电子装置中基于网络传播的营销系统第三实施例的程序模块示意图；
图5示出了本申请基于网络传播的营销方法实施例一的流程图；
图6示出了本申请基于网络传播的营销方法实施例二的流程图；
图7示出了本申请基于网络传播的营销方法实施例三的流程图；
图8示出了本申请基于网络传播的营销方法实施例四的流程图；
图9示出了本申请基于网络传播的营销方法实施例五中编辑并生成H5活动页面的流程图。
具体实施方式
下面通过实施例的方式进一步说明本申请，但并不因此将本申请限制在所述的实施例范围之中。
首先，本申请提出了一种电子装置。
参阅图1所示，是本申请电子装置一实施例的硬件架构示意图。本实施例中，所述电子装置2是一种能够按照事先设定或者存储的指令，自动进行数值计算和/或信息处理的设备。例如，可以是智能手机、平板电脑、笔记本 电脑、台式计算机、机架式服务器、刀片式服务器、塔式服务器或机柜式服务器(包括独立的服务器，或者多个服务器所组成的服务器集群)等。如图所示，所述电子装置2至少包括，但不限于，可通过系统总线相互通信连接存储器21、处理器22、网络接口23、以及基于网络传播的营销系统20。其中：
所述存储器21至少包括一种类型的计算机可读存储介质，所述可读存储介质包括闪存、硬盘、多媒体卡、卡型存储器(例如，SD或DX存储器等)、随机访问存储器(RAM)、静态随机访问存储器(SRAM)、只读存储器(ROM)、电可擦除可编程只读存储器(EEPROM)、可编程只读存储器(PROM)、磁性存储器、磁盘、光盘等。在一些实施例中，所述存储器21可以是所述电子装置2的内部存储单元，例如该电子装置2的硬盘或内存。在另一些实施例中，所述存储器21也可以是所述电子装置2的外部存储设备，例如该电子装置2上配备的插接式硬盘，智能存储卡(Smart Media Card，SMC)，安全数字(Secure Digital，SD)卡，闪存卡(Flash Card)等。当然，所述存储器21还可以既包括所述电子装置2的内部存储单元也包括其外部存储设备。本实施例中，所述存储器21通常用于存储安装于所述电子装置2的操作系统和各类应用软件，例如所述基于网络传播的营销系统20的程序代码等。此外，所述存储器21还可以用于暂时地存储已经输出或者将要输出的各类数据。
所述处理器22在一些实施例中可以是中央处理器(Central Processing Unit，CPU)、控制器、微控制器、微处理器、或其他数据处理芯片。该处理器22通常用于控制所述电子装置2的总体操作，例如执行与所述电子装置2进行数据交互或者通信相关的控制和处理等。本实施例中，所述处理器22用于运行所述存储器21中存储的程序代码或者处理数据，例如运行所述的基于网络传播的营销系统20等。
所述网络接口23可包括无线网络接口或有线网络接口，该网络接口23 通常用于在所述电子装置2与其他电子装置之间建立通信连接。例如，所述网络接口23用于通过网络将所述电子装置2与外部终端相连，在所述电子装置2与外部终端之间的建立数据传输通道和通信连接等。所述网络可以是企业内部网(Intranet)、互联网(Internet)、全球移动通讯系统(Global System of Mobile communication，GSM)、宽带码分多址(Wideband Code Division Multiple Access，WCDMA)、4G网络、5G网络、蓝牙(Bluetooth)、Wi-Fi等无线或有线网络。
需要指出的是，图1仅示出了具有组件21-23的电子装置2，但是应理解的是，并不要求实施所有示出的组件，可以替代的实施更多或者更少的组件。
在本实施例中，存储于存储器21中的所述基于网络传播的营销系统20可以被分割为一个或者多个程序模块，所述一个或者多个程序模块被存储于存储器21中，并可由一个或多个处理器(本实施例为处理器22)所执行，以完成本申请。
例如，图2示出了所述基于网络传播的营销系统20第一实施例的程序模块示意图，该实施例中，所述基于网络传播的营销系统20可以被分割为编辑模块201、发布模块202、路径记录模块203、层级识别模块204和激励计算发放模块205。其中，本申请所称的程序模块是指能够完成特定功能的一系列计算机程序指令段。以下描述将具体介绍所述程序模块201-205的具体功能。
所述编辑模块201，用于在预设的H5页面模板中选择一个模板进行编辑以生成H5活动页面；
所述发布模块202，用于将生成的H5活动页面与二维码或者短链接相关联后进行发布；
所述路径记录模块203，用于在向客户分享二维码或者短链接时记录当 前活动传播者的信息，以实现H5活动页面传播路径的记录；
具体为：当传播者分享二维码或者短链接时，所述当前活动传播者的openid会自动拼接到所述二维码或者短链接中，以记录当前活动传播者的openid，所述openid是用于识别当前活动传播者身份的一种标识，属于当前活动传播者的信息中的一种。
以微信为例，openid的拼接到短链接中的流程具体为：
1)用户点击一个带有相关配置的微信服务器url，所述相关配置报包括只获取openid、获取用户全部信息还是获取回调网址；
2)微信服务器读取配置并且带着code代码跳转到配置的回调网址；
3)回调网址利用code代码访问微信服务器的相关接口，以获取json信息，所述json信息就包括openid和access_token；
4)将获取的openid拼接到短链接的预设位置中。
当然，除了将openid进行拼接用于识别传播者以外，还可以使用其他信息，只需用获取的access_token访问微信服务器相关接口，即可得到用户的全部信息，比如账号等，但要获得授权，通常不会采用这种方式；最后将获取的账号拼接到短链接的预设位置中，也可以实现传播者的识别。
所述层级识别模块204，用于通过所述H5活动页面传播路径的记录，确定各传播者与客户之间的层级关系
所述激励计算发放模块205，用于根据客户的交易额和传播者与客户之间的层级关系，按预设的激励计算规则计算出各级传播者的激励金额并对应发放至各级传播者的账户中。
下面以营销人员使用本系统进行营销为例做具体说明：
1、根据活动特性，从预设的H5页面模板中选择一个合适的模板进行编辑，具体可以是添加标题、活动介绍等内容，完成编辑后生成本次活动的H5活动页面。
2、为方便活动的传播，通常采用扫描二维码或者转发链接的方式，因 此在进行发布前，先要将生成的所述H5活动页面与二维码或者短链接相关联。
3、活动传播主要通过分享二维码或者短链接的方式进行，在传播者分享二维码或者短链接时，所述当前活动传播者的openid会自动拼接到所述二维码或者短链接中，通过识别二维码或者短链接中包含的openid，可以完整记录下所述H5活动页面的传播路径。
4、调取所述H5活动页面的传播路径的记录，通过记录中包含的openid识别出各传播者与客户之间的层级关系，这里的传播者和客户的身份是相对的，下级传播者对于上级传播者来说就是客户；举例来说，A向B分享短链接，那么A相对于B来说是B的一级传播者，而B相对于A来说就是A的一级客户；当B再向C分享短链接，那么B相对于C来说是C的一级传播者，而C相对于B来说是B的一级客户，而A相对于C来说是C的二级传播者，C相对于A来说是A的二级客户，以此类推。
5、一旦某一客户完成一单交易产生交易额，那么自动根据该客户的交易额和传播者与客户之间的层级关系，按预设的激励计算规则计算出各级传播者的激励金额，比如C产生了1000元的交易额，C的一级传播者B获得交易额5％的激励金额，即B获得50元的激励金额，C的二级传播者A获得交易额2％的激励金额，即A获得20元的激励金额，如果C还有对应的三级传播者，则该三级传播者可以获得交易额1％的激励金额，以此类推；计算出各级传播者该获得的激励金额后，将激励金额对应发放至各级传播者的账户中。
通过使用本系统，避免了每个活动都要进行活动页面的开发，只需选择一个页面模板进行适当编辑即可，节约了成本，也缩短了制作活动的时间跨度。此外，本系统可以在活动传播过程中自动记录当前活动传播者的信息，便于获取各传播者与客户之间的层级关系，并以此为基础，进行多层级传播者的激励金额计算，以实现链式传播的效果。
又例如，图3示出了所述基于网络传播的营销系统20第二实施例的程序模块示意图，该实施例中，所述基于网络传播的营销系统20还可以被分割为编辑模块201、发布模块202、路径记录模块203、层级识别模块204、激励计算发放模块205和显示模块206。
其中，程序模块201-205同前述第一实施例，此处不再赘述。
所述显示模块206，用于将传播者与客户之间的层级关系以及对应该客户的激励金额显示在传播者的终端上，以便于所述传播者查看。
接上例，以下具体说明显示的内容：
6、为使传播者可以实时查看其下游客户对此H5活动页面的分享情况，和其所获得的每笔激励金额的来源，本系统还会在每完成一次分享后，将新增的客户添加到每级传播者的客户清单中，并注明客户的层级，比如A分享给B后，A的客户清单中显示一级客户B，当B分享给C后，A的客户清单中显示来源于一级客户B的二级客户C，显示的形式可以多样，比如树形图、表格等；同时，一旦任意一级的客户完成一笔交易后，传播者获得的激励金额会显示在传播者账单中，比如：来源于一级客户B的激励金额50元，来源于二级客户C的激励金额20元等。
本系统可供传播者实时查看其下游客户的传播情况，并可以清晰地得知每笔激励金额的来源。
又例如，图4示出了所述基于网络传播的营销系统20第三实施例的程序模块示意图，该实施例中，所述基于网络传播的营销系统20还可以被分割为编辑模块201、发布模块202、路径记录模块203、层级识别模块204、激励计算发放模块205、显示模块206、分析模块207和图表生成导出模块208。
其中，程序模块201-206同前述第二实施例，此处不再赘述。
所述分析模块207，用于通过所述H5活动页面传播路径的记录，分析所述活动的传播覆盖范围；
所述图表生成导出模块208，根据所述各传播者与客户之间的层级关系和/或所述活动的传播覆盖范围生成图表并导出。
接上例，下面具体说明本系统的图表导出功能：
7、为方便营销人员对发布的活动进行统计，本系统还可根据所述H5活动页面传播路径的记录，分析出活动的传播覆盖范围，具体通过传播者的openid识别出传播者的归属地，再通过对各传播者的归属地的统计，得出所述活动的传播覆盖范围。
8、根据需要将各传播者与客户之间的层级关系和活动的传播覆盖范围按图表形式导出，比如，各传播者与客户之间的层级关系可以树形图的形式导出，活动的传播覆盖范围以点状图或者柱状图的形式导出。
通过使用本系统，营销人员可以在后期统计时直接导出相关报表，便于营销人员对活动进行实时跟踪，掌握活动的进展情况。
其次，本申请提出一种基于网络传播的营销方法。
在实施例一中，如图5所示，所述的基于网络传播的营销方法包括如下步骤：
S1、在预设的H5页面模板中选择一个模板进行编辑以生成H5活动页面；
S2、将生成的H5活动页面与二维码或者短链接相关联后进行发布；
S3、通过向客户分享已关联所述H5活动页面的二维码或者短链接时记录当前活动传播者的信息，以实现H5活动页面传播路径的记录；具体通过将当前活动传播者的openid拼接到所述二维码或者短链接中，以记录当前活动传播者的信息。
S4、通过所述H5活动页面传播路径的记录，确定各传播者与客户之间 的层级关系；
S5、根据客户的交易额和传播者与客户之间的层级关系，按预设的激励计算规则计算出各级传播者的激励金额并将所述激励金额对应发放至各级传播者的账户中。
下面以营销人员使用本方法进行营销为例做具体说明：
1、根据活动特性、业务目标等，从预设的H5页面模板中选择一个合适的模板进行编辑，具体可以是添加活动的标题、活动时间范围、文案内容等，完成编辑后生成本次活动的H5活动页面。
2、为方便活动的传播，通常采用扫描二维码或者转发链接的方式，因此在进行发布前，先要将生成的所述H5活动页面与二维码或者短链接相关联。
3、活动传播主要通过分享二维码或者短链接的方式进行，在传播者分享二维码或者短链接时，所述当前活动传播者的openid会自动拼接到所述二维码或者短链接中，并进行自动记录，通过识别二维码或者短链接中包含的openid，可以完整记录下所述H5活动页面的传播路径。
4、调取所述H5活动页面的传播路径的记录，通过记录中包含的openid识别出各传播者与客户之间的层级关系，这里的传播者和客户的身份是相对的，下级传播者对于上级传播者来说就是客户；举例来说，A向B分享短链接，那么A相对于B来说是B的一级传播者，而B相对于A来说就是A的一级客户；当B再向C分享短链接，那么B相对于C来说是C的一级传播者，而C相对于B来说是B的一级客户，而A相对于C来说是C的二级传播者，C相对于A来说是A的二级客户，以此类推。
5、一旦某一客户完成一单交易产生交易额，那么自动根据该客户的交易额和传播者与客户之间的层级关系，按预设的激励计算规则计算出各级传播者的激励金额，比如C产生了1000元的交易额，C的一级传播者B获得交易额5％的激励金额，即B获得50元的激励金额，C的二级传播者A获 得交易额2％的激励金额，即A获得20元的激励金额，如果C还有对应的三级传播者，则该三级传播者可以获得交易额1％的激励金额，以此类推；计算出各级传播者该获得的激励金额后，将激励金额对应发放至各级传播者的账户中。
通过使用本方法，可以避免每个活动都要进行活动页面的开发，只需选择一个页面模板进行适当编辑即可，节约了成本，也缩短了制作活动的时间跨度。此外，采用本方法可以在活动传播过程中自动记录当前活动传播者的信息，便于获取各传播者与客户之间的层级关系，并以此为基础，进行多层级传播者的激励金额计算，实现链式传播的效果。
在实施例二中，基于实施例一的基础上，如图6所示，所述的基于网络传播的营销方法包括如下步骤：
步骤S1-S5同前述实施例一，此处不再赘述。
S6、将传播者与客户之间的层级关系以及对应该客户的激励金额显示在传播者的终端上，以便于所述传播者查看。
本实施例相较于实施例一，多了查看功能，具体可以通过将新增的客户添加到每级传播者的客户清单中，并注明客户的层级，以便传播者查看其下游客户的活动分享情况，此外还将各级传播者获得的激励金额会显示在各级传播者账单中，并注明激励金额的来源，以使得激励透明化，提高传播者的积极性。
在实施例三中，基于实施例二的基础上，如图7所示，所述的基于网络传播的营销方法包括如下步骤：
步骤S1-S6同前述实施例二，此处不再赘述。
S7、通过所述H5活动页面传播路径的记录，分析所述活动的传播覆盖范围；
S8、根据所述各传播者与客户之间的层级关系和/或所述活动的传播覆盖范围生成图表并导出。
本实施例相较于实施例二，多了图表的导出功能，以便于营销人员能更实时直观的查看活动的进展情况。具体通过H5活动页面传播路径的记录分析出活动的传播覆盖范围，具体通过传播者的openid识别出传播者的归属地，再通过对各传播者的归属地的统计，得出所述活动的传播覆盖范围。然后再根据需要将各传播者与客户之间的层级关系和活动的传播覆盖范围按图表形式导出，比如，各传播者与客户之间的层级关系可以树形图的形式导出，活动的传播覆盖范围以点状图或者柱状图的形式导出等。
在实施例四中，基于实施例三的基础上，如图8所示，所述的基于网络传播的营销方法包括如下步骤：
S0、预设H5页面模板：根据活动的划分类别，针对每种类别通过H5制作工具制作至少一种H5活动页面模板。
步骤S1-S8同前述实施例三，此处不再赘述。
这里活动的划分可以是按照不同的业务目标分类，如吸粉、获客或品牌宣传等，针对每种活动，采用H5制作工具制作至少一种H5活动页面模板预设在系统的模板库中，以供营销人员选择使用。
在实施例五中，基于实施例四的基础上，如图9所示，步骤S1具体包括以下分步骤：
S11、采用json描述活动的信息，所述信息包括活动配置、页面结构和样式，并通过jackson解析器解析并实现json对象和java对象之间的多态映射；
所述json的全称是”JavaScript Object Notation”，意思是JavaScript对象表示法，它是一种基于文本，独立于语言的轻量级数据交换格式；Java下常 见的Json类库有Gson、JSON-lib和Jackson等，其中Jackson相对来说比较高效，因而在项目中通常使用Jackson进行json对象和java对象对象之间的多态映射。
S12、在java框架下执行javascript脚本，将json还原为html，即还原为H5活动页面。
此外，本申请一种计算机可读存储介质，该计算机可读存储介质内存储有基于网络传播的营销系统20，该基于网络传播的营销系统20可被一个或多个处理器执行时，实现上述基于网络传播的营销方法或电子装置的操作。
虽然以上描述了本申请的具体实施方式，但是本领域的技术人员应当理解，这仅是举例说明，本申请的保护范围是由所附权利要求书限定的。本领域的技术人员在不背离本申请的原理和实质的前提下，可以对这些实施方式做出多种变更或修改，但这些变更和修改均落入本申请的保护范围。

Claims (15)

  1. 一种基于H5活动页面传播的营销方法，其特征在于，包括如下步骤：
    S1、在预设的H5页面模板中选择一个模板进行编辑以生成H5活动页面；
    S2、将生成的H5活动页面与二维码或者短链接相关联后进行发布；
    S3、通过向客户分享已关联所述H5活动页面的二维码或者短链接时记录当前活动传播者的信息，以实现H5活动页面传播路径的记录；
    S4、通过所述H5活动页面传播路径的记录，确定各传播者与客户之间的层级关系；
    S5、根据客户的交易额和传播者与客户之间的层级关系，按预设的激励计算规则计算出各级传播者的激励金额并将所述激励金额对应发放至各级传播者的账户中。
  2. 根据权利要求1所述的基于H5活动页面传播的营销方法，其特征在于，步骤S5之后还包括：
    S6、将传播者与客户之间的层级关系以及对应该客户的激励金额显示在传播者的终端上，以便于所述传播者查看。
  3. 根据权利要求2所述的基于H5活动页面传播的营销方法，其特征在于，步骤S6之后还包括：
    S7、通过所述H5活动页面传播路径的记录，分析所述活动的传播覆盖范围；
    S8、根据所述各传播者与客户之间的层级关系和/或所述活动的传播覆盖范围生成图表并导出。
  4. 根据权利要求1-3中任一项所述的基于H5活动页面传播的营销方法，其特征在于，步骤S1之前还包括：
    S0、预设H5页面模板：根据活动的划分类别，针对每种类别通过H5 制作工具制作至少一种H5活动页面模板。
  5. 根据权利要求4所述的基于H5活动页面传播的营销方法，其特征在于，步骤S1具体包括以下分步骤：
    S11、采用json描述活动的信息，所述信息包括活动配置、页面结构和样式，并通过jackson解析器解析并实现json对象和java对象之间的多态映射；
    S12、在java框架下执行javascript脚本，将json还原为html。
  6. 根据权利要求4所述的基于H5活动页面传播的营销方法，其特征在于，所述步骤S3中，通过将当前活动传播者的openid拼接到所述二维码或者短链接中，以记录当前活动传播者的openid。
  7. 一种电子装置，包括存储器和处理器，其特征在于，所述存储器上存储有可被所述处理器执行的基于网络传播的营销系统，所述基于网络传播的营销系统包括：
    编辑模块，用于在预设的H5页面模板中选择一个模板进行编辑以生成H5活动页面；
    发布模块，用于将生成的H5活动页面与二维码或者短链接相关联后进行发布；
    路径记录模块，用于在向客户分享二维码或者短链接时记录当前活动传播者的信息，以实现H5活动页面传播路径的记录；
    层级识别模块，用于通过所述H5活动页面传播路径的记录，确定各传播者与客户之间的层级关系
    激励计算发放模块，用于根据客户的交易额和传播者与客户之间的层级关系，按预设的激励计算规则计算出各级传播者的激励金额并对应发放至各级传播者的账户中。
  8. 根据权利要求7所述的电子装置，其特征在于，所述基于网络传播的营销系统还包括：
    显示模块，用于将传播者与客户之间的层级关系以及对应该客户的激励金额显示在传播者的终端上，以便于所述传播者查看。
  9. 根据权利要求8所述的电子装置，其特征在于，所述基于网络传播的营销系统还包括：
    分析模块，用于通过所述H5活动页面传播路径的记录，分析所述活动的传播覆盖范围；
    图表生成导出模块，根据所述各传播者与客户之间的层级关系和/或所述活动的传播覆盖范围生成图表并导出。
  10. 一种计算机可读存储介质，其特征在于，所述计算机可读存储介质内存储有基于网络传播的营销系统，所述基于网络传播的营销系统可被至少一个处理器所执行，以实现以下步骤：
    S1、在预设的H5页面模板中选择一个模板进行编辑以生成H5活动页面；
    S2、将生成的H5活动页面与二维码或者短链接相关联后进行发布；
    S3、通过向客户分享已关联所述H5活动页面的二维码或者短链接时记录当前活动传播者的信息，以实现H5活动页面传播路径的记录；
    S4、通过所述H5活动页面传播路径的记录，确定各传播者与客户之间的层级关系；
    S5、根据客户的交易额和传播者与客户之间的层级关系，按预设的激励计算规则计算出各级传播者的激励金额并将所述激励金额对应发放至各级传播者的账户中。
  11. 根据权利要求10所述的计算机可读存储介质，其特征在于，步骤S5之后还包括：
    S6、将传播者与客户之间的层级关系以及对应该客户的激励金额显示在传播者的终端上，以便于所述传播者查看。
  12. 根据权利要求11所述的计算机可读存储介质，其特征在于，步骤 S6之后还包括：
    S7、通过所述H5活动页面传播路径的记录，分析所述活动的传播覆盖范围；
    S8、根据所述各传播者与客户之间的层级关系和/或所述活动的传播覆盖范围生成图表并导出。
  13. 根据权利要求10-12中任一项所述的计算机可读存储介质，其特征在于，步骤S1之前还包括：
    S0、预设H5页面模板：根据活动的划分类别，针对每种类别通过H5制作工具制作至少一种H5活动页面模板。
  14. 根据权利要求13所述的计算机可读存储介质，其特征在于，步骤S1具体包括以下分步骤：
    S11、采用json描述活动的信息，所述信息包括活动配置、页面结构和样式，并通过jackson解析器解析并实现json对象和java对象之间的多态映射；
    S12、在java框架下执行javascript脚本，将json还原为html。
  15. 根据权利要求13所述的计算机可读存储介质，其特征在于，所述步骤S3中，通过将当前活动传播者的openid拼接到所述二维码或者短链接中，以记录当前活动传播者的openid。
PCT/CN2018/083080 2017-12-25 2018-04-13 基于h5活动页面传播的营销方法、电子装置及存储介质 WO2019127981A1 (zh)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
CN201711430021.7A CN108256897A (zh) 2017-12-25 2017-12-25 基于h5活动页面传播的营销方法、电子装置及存储介质
CN201711430021.7 2017-12-25

Publications (1)

Publication Number Publication Date
WO2019127981A1 true WO2019127981A1 (zh) 2019-07-04

Family

ID=62723875

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/CN2018/083080 WO2019127981A1 (zh) 2017-12-25 2018-04-13 基于h5活动页面传播的营销方法、电子装置及存储介质

Country Status (2)

Country Link
CN (1) CN108256897A (zh)
WO (1) WO2019127981A1 (zh)

Families Citing this family (12)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN109299955B (zh) * 2018-09-14 2020-07-31 京东数字科技控股有限公司 信息的记录方法、装置、设备及计算机可读存储介质
CN109190409B (zh) * 2018-09-14 2020-09-01 京东数字科技控股有限公司 记录信息传播路径的方法、装置、设备及可读存储介质
CN109559153A (zh) * 2018-10-26 2019-04-02 深圳壹账通智能科技有限公司 营销活动配置方法、装置、介质和计算机设备
CN111414560B (zh) * 2019-01-04 2024-05-24 腾讯科技（深圳）有限公司 一种分享信息处理方法、装置、以及相关设备及存储介质
CN110334898B (zh) * 2019-05-10 2022-12-06 成都诺识信息技术有限公司 一种激励系统及激励方法
CN110580154A (zh) * 2019-05-24 2019-12-17 中国银联股份有限公司 基于h5接入方式的接入方法及其接入组件和移动终端
CN110704786B (zh) * 2019-10-12 2022-04-05 无锡安腾软件开发有限公司 一种限制微信转发的方法
CN111801696A (zh) * 2019-10-28 2020-10-20 深圳海付移通科技有限公司 支付页面管理方法、设备、支付系统以及存储介质
CN111949901A (zh) * 2020-07-13 2020-11-17 北京思特奇信息技术股份有限公司 一种基于动态二维码采集营销记录的方法及系统
CN112085530A (zh) * 2020-09-10 2020-12-15 上海风秩科技有限公司 一种动态调价方法、系统及电子设备
CN112070556A (zh) * 2020-09-16 2020-12-11 贝壳技术有限公司 基于二维码的信息分发系统与信息分发方法
CN113177789B (zh) * 2021-04-25 2023-06-20 中国联合网络通信集团有限公司 交易管理方法、终端和系统

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101389082A (zh) * 2008-10-07 2009-03-18 华为技术有限公司 消息传播方法和系统
CN104702665A (zh) * 2014-12-29 2015-06-10 广州唯品会信息科技有限公司 信息分享方法和信息分享装置
US20160026730A1 (en) * 2014-07-23 2016-01-28 Russell Hasan Html5-based document format with parts architecture
CN106227551A (zh) * 2016-08-05 2016-12-14 互动派科技股份有限公司 一种基于h5技术的营销方案设计系统及方法

Family Cites Families (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US9658697B2 (en) * 2014-09-26 2017-05-23 Partygaming Ia Limited Active element display reorientation method and device
CN106131699A (zh) * 2016-07-29 2016-11-16 北京智云时代科技有限公司 一种互联网与传统媒体结合的互动系统及其方法

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101389082A (zh) * 2008-10-07 2009-03-18 华为技术有限公司 消息传播方法和系统
US20160026730A1 (en) * 2014-07-23 2016-01-28 Russell Hasan Html5-based document format with parts architecture
CN104702665A (zh) * 2014-12-29 2015-06-10 广州唯品会信息科技有限公司 信息分享方法和信息分享装置
CN106227551A (zh) * 2016-08-05 2016-12-14 互动派科技股份有限公司 一种基于h5技术的营销方案设计系统及方法

Also Published As

Publication number Publication date
CN108256897A (zh) 2018-07-06

Similar Documents

Publication Publication Date Title
WO2019127981A1 (zh) 基于h5活动页面传播的营销方法、电子装置及存储介质
CN109614568B (zh) 一种页面生成方法及装置
US10395181B2 (en) Machine learning system flow processing
US20180196857A1 (en) Automated presentation of information using infographics
US11436430B2 (en) Feature information extraction method, apparatus, server cluster, and storage medium
US10521446B2 (en) System and method for dynamically refactoring business data objects
US10218599B2 (en) Identifying referral pages based on recorded URL requests
US11307949B2 (en) Decreasing downtime of computer systems using predictive detection
US10037194B2 (en) Systems and methods for visual data management
US8355954B1 (en) Generating and updating recommendations for merchants
BR102012019639A2 (pt) métodos e aparelho para dinamicamente fornecer propagandas
JP7161538B2 (ja) ウェブトラフィックデータを処理および管理するシステム、装置、および方法
US20170039491A1 (en) Building business objects based on sankey diagram
WO2013073377A1 (ja) 情報拡散規模予測装置、情報拡散規模予測方法、および情報拡散規模予測プログラム
JP2021525914A (ja) 柔軟なエネルギー情報の集計
WO2016172985A1 (zh) 佣金分配方法和系统
CN109711849B (zh) 以太坊地址画像生成方法、装置、电子设备及存储介质
US9465781B2 (en) Analysis of web application state
CN107392560A (zh) 一种基于互联网的Excel表格数据发布采集方法及系统
CN106682931A (zh) 营销信息的显示方法及装置
US20170178087A1 (en) System and method for test data provisioning
JP2011257913A (ja) コンテンツ管理装置、コンテンツ管理方法およびプログラム
CN115409014A (zh) 单据模板生成方法、装置、计算机设备和存储介质
US10331693B1 (en) Filters and event schema for categorizing and processing streaming event data
CN114595473A (zh) 访问数据处理方法和装置、电子设备、计算机可读介质

Legal Events

Date Code Title Description
121 Ep: the epo has been informed by wipo that ep was designated in this application

Ref document number: 18897424

Country of ref document: EP

Kind code of ref document: A1

NENP Non-entry into the national phase

Ref country code: DE

32PN Ep: public notification in the ep bulletin as address of the adressee cannot be established

Free format text: NOTING OF LOSS OF RIGHTS PURSUANT TO RULE 112(1) EPC (EPO FORM 1205 DATED 06/10/2020)

122 Ep: pct application non-entry in european phase

Ref document number: 18897424

Country of ref document: EP

Kind code of ref document: A1