WO2019023870A1 - Plateforme de gestion pour partager un panneau d'affichage - Google Patents

Plateforme de gestion pour partager un panneau d'affichage Download PDF

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Publication number
WO2019023870A1
WO2019023870A1 PCT/CN2017/095228 CN2017095228W WO2019023870A1 WO 2019023870 A1 WO2019023870 A1 WO 2019023870A1 CN 2017095228 W CN2017095228 W CN 2017095228W WO 2019023870 A1 WO2019023870 A1 WO 2019023870A1
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WO
WIPO (PCT)
Prior art keywords
billboard
management platform
module
information
rental
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Application number
PCT/CN2017/095228
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English (en)
Chinese (zh)
Inventor
曾令江
李承敏
包振毅
黄俊岚
安丽朋
陈加宽
禹杰
李亚军
周金虎
林虎
王文斌
许益明
Original Assignee
上海与德科技有限公司
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Application filed by 上海与德科技有限公司 filed Critical 上海与德科技有限公司
Priority to PCT/CN2017/095228 priority Critical patent/WO2019023870A1/fr
Publication of WO2019023870A1 publication Critical patent/WO2019023870A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G—PHYSICS
    • G07—CHECKING-DEVICES
    • G07F—COIN-FREED OR LIKE APPARATUS
    • G07F17/00—Coin-freed apparatus for hiring articles; Coin-freed facilities or services

Definitions

  • the present application relates to the field of electronic information technology, and in particular, to a management platform for sharing billboards.
  • Outdoor billboards cover every aspect of daily life, and they can be found in various public places (metro stations, railway stations, bus stations, bus stops, elevators, airports, intersections, etc.).
  • billboard resources are usually in the hands of different advertising operators. For example, an elevator billboard in a certain area is mainly operated by one operator, and a bus station billboard of some lines is operated by another operator. In this way, when the user wants to simultaneously publish advertisements on the aforementioned subway billboards and bus stop billboards, it is necessary to separately contact the operators of these billboards, which will undoubtedly increase the workload of advertisement placement.
  • a technical problem to be solved by some embodiments of the present application is to provide a management platform for sharing billboards, so that the billboards to be rented are centrally managed, and the user is provided with a fast and convenient billboard rental service.
  • An embodiment of the present application provides a management platform for sharing a billboard, and specifically includes: an obtaining module, configured to acquire a rental request; and a parsing module, configured to confirm, from the lease request, a billboard and a required rental a rental module; a processing module, configured to acquire rental information corresponding to a billboard to be rented; compare a gap period in the lease information and a required rental time; and a feedback module, configured to be in the processing module When it is confirmed that the required rental time belongs to the neutral period, the feedback confirms the rentable information; and an update module is configured to update the rental information of the billboard according to the required rental time.
  • the management platform for sharing the billboard realizes the received rental request through the combination of the obtaining module, the parsing module, the processing module, the feedback module and the updating module, and confirms the time of the billboard and the lease to determine whether it can be For rental, if it is available for rent, it will feedback the confirmation information and update the rental information of the corresponding billboard.
  • the above technical solution can be used for cloud management of the billboards, so that each billboard can be rented to different users at different times, and the billboards to be rented are managed at the same time as the billboards are shared, so as to provide quick navigation for the users. Convenient billboard rental service.
  • the lease request is from a billboard for renting;
  • the management platform further includes: a first sending module, configured to send the updated rent information to the corresponding billboard.
  • the billboard and the management platform are used to directly transmit the rental request, so that the user can directly confirm the lease when facing a certain billboard, without searching in many billboards on the management platform, and speeding up the selection of the billboard by the user.
  • the lease request is a lease request from a first user terminal forwarded by a billboard that is required to be leased.
  • the user can use his own terminal to send a rental request. Since the user is more familiar with his terminal, the editing and sending operation of the request is more convenient.
  • the rental request is a rental request entered by a user through an input device corresponding to a billboard that needs to be rented. Since the user can use the billboard to send to the management platform, please The request does not require the use of other user terminals, thus making the application more convenient to promote.
  • the lease request is from a first user terminal. Further limiting the lease request directly from the user terminal, the management platform directly collects the lease request and enriches the form of receipt of the lease request.
  • the management platform further includes: a first receiving module, configured to receive a source to be played; an auditing module, configured to review the received source; and a second sending module, configured to Before the arrival of the rental time, the approved source of the film is sent to the billboard.
  • the further defined management platform is also used to review and send advertisements to be played on the billboards, and to ensure the security and integrity of the advertisements played.
  • the source received by the first receiving module is from: a first user terminal or the billboard.
  • the sender of the limited source may be a user terminal or a billboard, which enriches the transmission mode of the source, and is convenient for the user to select an appropriate transmission method.
  • the management platform further includes: a second receiving module, configured to receive the to-be-played source information, which is marked as approved, and the source information includes: a source and/or a play address; And a third sending module, configured to send the received source information to the billboard before reaching the lease time.
  • the management platform can receive the audited source information, that is, the content that can be directly played by the billboard without review, and the source information can be the source or the play address, enriching the form of the advertisement.
  • the management platform further includes: a third receiving module, configured to receive a required lease time from the second user terminal; the update module is further configured to receive according to the third receiving module
  • the rental time of the corresponding billboard is updated. Further limiting the rental time can be directly obtained from the second user terminal, and the rental information is updated by the lease time, and when the billboard is rented, the transaction process of the big customer or the special customer is met, and the rental time of the billboard is directly predicted. Order.
  • the billboard operator can directly determine the time to be rented on the billboard, and the above technical solution is more in line with the actual application requirements.
  • the parsing module includes: an extracting submodule, configured to extract the identity identification information when the license request includes the identity identification information of the billboard, and confirm according to the identity identification information And corresponding to the billboard; and/or, a search submodule, configured to confirm the billboard to be rented according to the screening condition when the screening condition of the billboard is included in the lease request.
  • an extracting submodule configured to extract the identity identification information when the license request includes the identity identification information of the billboard, and confirm according to the identity identification information And corresponding to the billboard
  • a search submodule configured to confirm the billboard to be rented according to the screening condition when the screening condition of the billboard is included in the lease request.
  • the user may directly designate the identification information by the user, or may be filtered by the user according to the set conditions, and meet different operations of the user with different requirements.
  • the update module is specifically configured to update the lease information of the billboard according to the required lease time after confirming receipt of the payment information of the user. The determination of whether the user is successful in payment is added, which is more in line with the actual rental process.
  • the update module includes: a locking submodule, configured to lock the corresponding lease time after feedback confirming the rentable information, and also used to not receive the payment information of the user within the preset preset time.
  • a locking submodule configured to lock the corresponding lease time after feedback confirming the rentable information, and also used to not receive the payment information of the user within the preset preset time.
  • the corresponding lease time is unlocked. It is further limited to lock the required rental time in the time of confirming whether the user pays, avoiding the same rental request that other users happen to avoid the repeated lease.
  • FIG. 1 is a management platform for sharing a billboard and a user terminal according to a first embodiment of the present application; Schematic diagram of the connection;
  • FIG. 2 is a schematic structural diagram of a management platform for sharing a billboard according to a first embodiment of the present application
  • FIG. 3 is a schematic structural diagram of a management platform for sharing a billboard according to a second embodiment of the present application.
  • FIG. 4 is a schematic structural diagram of a management platform for sharing a billboard according to a fourth embodiment of the present application.
  • FIG. 5 is a schematic structural diagram of a management platform for sharing a billboard according to a fifth embodiment of the present application.
  • FIG. 6 is a schematic structural diagram of another management platform for sharing a billboard according to a fifth embodiment of the present application.
  • FIG. 7 is a schematic structural diagram of a management platform for sharing a billboard according to a sixth embodiment of the present application.
  • a first embodiment of the present application relates to a management platform for sharing billboards.
  • the management platform for sharing the billboards may be a cloud platform constructed by the server, and is connected to the billboard to be rented, and there may be multiple billboards to be rented.
  • the management platform may store information of each billboard, and the information may specifically include: identification information (such as: name or ID number), location (such as: latitude and longitude or address), attributes, size, color, whether or not the electronic screen.
  • FIG. 1 there are four billboards in FIG. 1, wherein the billboard 1, the billboard 2 and the billboard 3 form a local area network through a router, and are connected through an internet (ie, internet) and a management platform, and the billboard can be connected to the router by using a wifi connection.
  • Billboard 4 is directly connected to the management platform wirelessly.
  • the three billboards connected via the local area network can come from the same billboard vendor or from different billboard vendors.
  • the management platform may also be connected to the first user terminal and the second user terminal respectively.
  • the first user terminal refers to the user terminal of the customer who has a demand for the billboard
  • the second user terminal may be the user terminal of the billboard publisher.
  • the information of the billboards may be from the billboard itself.
  • the billboard may have a built-in information collection module.
  • the information collection module extracts the information of the billboard and sends it to the management platform.
  • the second user terminal may also directly send the information to the management platform.
  • the manner of collecting the information of the billboard is not limited herein.
  • the first user terminal or the second user terminal may be a mobile phone, a tablet computer (ie, a PAD), or a computer.
  • a mobile phone is taken as an example for specific description.
  • the billboard in the embodiment may be an electronic screen, such as an LED display screen, or a non-electronic screen, such as a traditional billboard of a material such as paper, which is not limited herein.
  • the specific structure of the management platform for sharing the billboard in this embodiment is as shown in FIG. 2, and may include: an acquisition module, a parsing module, a processing module, a feedback module, and an update module.
  • the specific functions of each module are as follows.
  • An acquisition module that is used to obtain a lease request.
  • the lease request comes from the billboards that are required to be leased.
  • the billboard directly transmits the lease request to the management platform, so that the user can directly confirm the lease when facing a certain billboard, without searching in many billboards on the management platform, and speeding up the user to select the advertisement.
  • the speed of the card It is further defined that the rental request in the present embodiment may be a rental request from the first user terminal forwarded by the billboard that is required to be leased.
  • the user terminal can pre-install the APP corresponding to the management platform of the shared billboard, and the user can use the terminal to send the rental request. Since the user is more familiar with the terminal, the editing and sending operation of the request can be more convenient.
  • a parsing module for confirming the required rental billboard and the required rental time from the rental request.
  • the processing module is configured to obtain rental information corresponding to the billboard of the required lease; compare the gap period in the lease information and the required lease time.
  • the rental information may include time period usage information of the billboard, such as which time periods are rented, which users are rented by the rented time period, which time periods are available for rent, and the time period that can be rented is the empty time period.
  • the lease information can be pre-stored in the management platform and can be obtained directly when it needs to be acquired.
  • the feedback module is configured to feedback and confirm the rentable information when the processing module confirms that the required lease time belongs to a neutral period.
  • the feedback information may be sent to the sender of the rental request. If the rental request is from a billboard, the information that confirms the rentable information may also be fed back to the billboard, such as displayed at a predetermined location of the billboard, and the content may be “this time period”. It has been rented, please choose another time period, and you can also attach a rentable time period for users to choose.
  • the confirmation rentable information can be directly sent to the user terminal, and will not be enumerated here.
  • An update module for updating the rental information of the billboard according to the required rental time can be added to the rental information of the corresponding billboard for updating.
  • the first sending module is configured to send the updated rental information to the corresponding billboard.
  • the first sending module may not exist in practice.
  • the lease information is only saved in the management platform, and when the user needs to view, the viewing request command is sent to the management platform.
  • the management platform can centralize the rental information of all billboards.
  • the existing billboards generally take the entire period of leasing, packaged for a longer period of time, so long time, resulting in higher overall costs, the general public
  • the lease information can be cut into small pieces, and the lease time can be long or short, so that the rent of the lessee for a shorter period of time is reduced, so the embodiment Conducive to the promotion of billboard rental business to individual users. It can be seen that, by using the embodiment, the billboard can be separately and centrally managed, and the hourly lease of the individual user is facilitated, and the utilization rate of the billboard is improved.
  • the rental information can be saved locally on the billboard or only on the management platform.
  • the latest rental information is stored in the billboard, so that the blank period in the rental information can be directly displayed, so that the user can determine whether the billboard meets his or her needs; if only the management platform is saved, the user can send a viewing request command.
  • the billboard is requested by the billboard to the management platform, and then the billboard displays the corresponding gap period to the user.
  • the billboard may obtain the rental request in other manners, for example, the billboard may be connected to the input device for the user to input the rental request.
  • the input device may be a touch screen integrated with the billboard, or may be a separately set controller.
  • some billboards with higher setting positions and larger sizes may need to be provided with independent controllers at appropriate heights to facilitate the maintenance control of the billboards.
  • setting the input device on the controller is also very convenient for the user to operate. It can be seen that the user uses the billboard to send a request to the management platform without using other user terminals, and has the least hardware requirement and is convenient for promotion.
  • the embodiment may be further optimized, and the update module is specifically configured to update the lease information of the billboard according to the required lease time after confirming receipt of the payment information of the user.
  • the update module includes: a lock submodule, configured to lock the corresponding lease time after feedback confirming the rentable information
  • the corresponding lease time is unlocked. In this way, the determination of whether the user is successful in payment is added, which is more in line with the actual rental process. At the same time, it is further limited to lock the required rental time in the time of confirming whether the user pays, avoiding the same rental request that other users happen to avoid the repeated lease.
  • the above payment confirmation is mainly used for the application scenario of the first paying user, and the actual payment method may also be post-paid or credit payment. If it is a post-paid application scenario, you can wait until the advertisement is actually played, and then send the payment to the user. In the case of a credit payment, the payment may be automatically debited from the payment platform after the advertisement is played.
  • the payment process can also be other existing processes, and will not be enumerated here.
  • the management platform collects various types of information of the billboard and displays to the public that when the user who has the advertisement has a demand, the user issues a rental request to the management platform, whether directly targeting a certain A billboard rental request, or enumerate its own delivery requirements, the management platform can be matched to the appropriate billboard as soon as possible, after determining the billboard to be rented and the required rental time, the management platform confirms the corresponding time of the billboard. Whether it is idle, if it is idle, then it is confirmed that rentable, and the user is instructed to pay, so that the rental process of the billboard in the embodiment of the present application is basically completed, and the management platform will also centrally manage these rental processes to ensure various data. accuracy.
  • the management platform for sharing the billboard implements the received rental request through the combination of the acquisition module, the parsing module, the processing module, the feedback module and the update module, and confirms the billboard and the When the lease is required, it is judged whether it is available for lease. If it is available for lease, it will feedback the confirmation information and update the rental information of the corresponding billboard.
  • the above technical solution can be used for cloud management of the billboards, so that each billboard can be rented to different users at different times, and the billboards to be rented are managed at the same time as the billboards are shared, so as to provide quick navigation for the users.
  • Convenience Billboard rental service the user can provide the source of the film to be played, and carry out personalized advertising, which is more conducive to the market expansion of the advertising business.
  • a second embodiment of the present application relates to a management platform for sharing billboards.
  • the second embodiment is further improved on the basis of the first embodiment.
  • the main improvement is that the parsing module is further defined in the embodiment, and the extracting submodule and the searching submodule are included, so that the parsing is performed. There are many ways to rent a request.
  • the parsing module of the management platform for sharing the billboard in the embodiment of the present application includes: an extracting submodule, configured to extract the identity identification information when the identification information of the billboard is included in the lease request, And confirm the corresponding billboard according to the identification information.
  • the search sub-module is configured to confirm the billboard of the required lease according to the screening condition when the filter condition of the billboard is included in the lease request.
  • the lease request may have different forms, and the user may directly specify the billboard, such as sending the identification information of the corresponding billboard.
  • the billboard body may be provided with an identifier (such as a two-dimensional code) including the identification information, and the user obtains the identifier by using a user terminal such as a mobile phone, and carries the identifier in the sent lease request, and the management platform confirms the reception.
  • the obtained rental request includes the identifier carrying the identification information
  • the identification information in the identifier is extracted, and the corresponding billboard is confirmed according to the identification information.
  • the user can specify in the rental request where and how large the size of the billboard, then the management platform will filter the eligible billboards, and finally confirm the billboards required by the user, in the process, if screening If there are more than one billboard, then one of them can be specified by the user, or sorted and confirmed according to some rules, such as the lowest price, the highest rental popularity, and so on.
  • the parsing module in this embodiment may include an extracting submodule and a lookup.
  • the sub-module may also include only the search sub-module or the extraction sub-module, so that the parsing module can be set according to actual needs.
  • the user when determining the billboard required by the user, the user may directly designate the identification information by the user, or may be filtered by the user through the set conditions, and meet different operations of the user with different requirements.
  • the third embodiment of the present application relates to a management platform for sharing a billboard.
  • the third embodiment is substantially the same as the first embodiment.
  • the main difference is that in the first embodiment, the rental request comes from the billboard for renting the lease;
  • the lease request is from the first user terminal.
  • the lease request is directly sent by the user to the management platform through the user terminal, and the transfer speed of the lease request is accelerated without using a third-party transfer.
  • the user terminal such as a mobile phone
  • the leasing operation on the top is very easy to be accepted by the user, which facilitates the promotion of the embodiment.
  • the client application (APP) corresponding to the management platform can be pre-installed on the mobile phone, and the user can edit and send the rental request operation in the APP, which is very convenient.
  • the function of the APP can also be expanded, for example, the user can edit the content of the advertisement to be played, and will not be enumerated here.
  • the embodiment further defines that the lease request is directly from the user terminal, and the management platform directly collects the lease request, which not only enriches the receiving form of the lease request, but also facilitates the user to get started, which is beneficial to the promotion of the application.
  • the fourth embodiment of the present application relates to a management platform for sharing billboards.
  • the fourth embodiment is further improved on the basis of the first embodiment.
  • the main improvement is that an audit module is added to implement an advertisement to be played. Review.
  • the management platform in this embodiment further includes: a first receiving module, an auditing module, and a second sending module.
  • the first receiving module is configured to receive a source to be played.
  • the source of the film may be from a first user terminal (such as a mobile phone).
  • the user imports a video or a picture as a source through a mobile phone, and is reviewed by the auditing module and then sent to the billboard for playing.
  • the source of the film can also come from a billboard.
  • the source can be forwarded to the management platform by the user through the billboard, such as using a removable storage (such as a u disk or a mobile hard disk), and then audited by the audit module.
  • a removable storage such as a u disk or a mobile hard disk
  • An audit module for reviewing the received source.
  • the second sending module is configured to send the approved source of the film to the billboard before the rental time is reached.
  • the first sending module, the first receiving module, and the second sending module may be the same communication module.
  • the further limited management platform is also used for reviewing and sending advertisements to be played on the billboards, and ensuring the security and integrity of the advertisements to be played.
  • the sender of the limited source may be a user terminal or a billboard, which enriches the transmission mode of the source, and is convenient for the user to select an appropriate transmission method.
  • the fifth embodiment of the present application relates to a management platform for sharing billboards.
  • the fifth embodiment is further improved on the basis of the first embodiment.
  • the main improvement is that a second receiving module is added for receiving.
  • the management platform in this embodiment further includes:
  • the second receiving module is configured to receive the to-be-played source information marked for review, and the source information includes: a source and/or a play address.
  • the second receiving module may further confirm whether the to-be-played source information has been approved by the identification mark.
  • the third sending module is configured to send the received source information to the billboard before the rental time is reached.
  • the first sending module, the second receiving module, and the third sending module may be the same communication module.
  • the source information passed by the audit may be the source information passed by the user terminal or the billboard, that is, the audit module may be built in the user terminal or the billboard.
  • the source of the film is directly edited by the user through the input device of the mobile phone or the billboard, and the source directly edited in this way can be marked as approved.
  • the play address can be the video address of a third-party online website, and such an address can be unverified by the relevant party according to the relevant rules, such as setting some trust websites, and playing addresses from these trusted websites. Can be directly marked as approved.
  • the management platform does not review the source information of the audit, it can be verified, for example, verifying the identification number of the source and verifying whether the identification number corresponding to the label is consistent, and avoiding the verification information sent. Wrong, or deliberately confusing. Of course, other existing verification methods can also be used, and will not be enumerated here.
  • the embodiment further defines that the management platform can receive the audited source information, that is, the content that can be directly played by the billboard without review, and the source information can be the source or the play address, enriching the advertisement. form.
  • the modules in the fourth embodiment and the fifth embodiment in practical applications may be superimposed, wherein the first sending module, the second sending module, the third sending module, the first receiving module and the second receiving module may all be implemented by using hardware of the same communication module, and different header data is used when transmitting and receiving data. Differentiating, it is also possible to select different communication modules according to the other party of the communication.
  • the communication module distributes according to its target billboard.
  • the sixth embodiment of the present application relates to a management platform for sharing billboards.
  • the sixth embodiment is further improved on the basis of the first embodiment.
  • the main improvement is that a third receiving module is added, and the third receiving module is used.
  • the rental time of the billboard is updated separately.
  • the management platform in this embodiment further includes a third receiving module.
  • the third receiving module is configured to receive a required lease time from the second user terminal. More specifically, the second user terminal may belong to a billboard vendor.
  • the update module is further configured to update the lease information of the corresponding billboard according to the lease time received by the third receiving module.
  • the further limited rental time can be directly obtained from the second user terminal, and the rental information is updated by the lease time, and when the billboard is rented, the transaction process of the big customer or the special customer is met, and the rental time of the billboard is directly reserved.
  • the billboard operator can directly determine the time to be rented on the billboard, and the above technical solution is more in line with the actual application requirements.

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Abstract

La présente invention se rapporte au domaine technique de l'information électronique. L'invention concerne une plateforme de gestion pour partager un panneau d'affichage. La plateforme de gestion pour partager un panneau d'affichage selon l'invention est en liaison de communication avec un panneau d'affichage à louer. La plateforme de gestion comprend : un module d'acquisition destiné à acquérir une demande de location; un module d'analyse destiné à confirmer, à partir de la demande de location, un panneau d'affichage devant être loué et une durée de location requise; un module de traitement destiné à acquérir des informations de location correspondant au panneau d'affichage devant être loué et à comparer une période libre dans les informations de location avec la durée de location requise; un module de rétroaction destiné à renvoyer des informations de confirmation de disponibilité lorsque le module de traitement confirme que la durée de location requise tombe dans la période libre; et un module de mise à jour destiné à mettre à jour les informations de location concernant le panneau d'affichage conformément à la durée de location requise.
PCT/CN2017/095228 2017-07-31 2017-07-31 Plateforme de gestion pour partager un panneau d'affichage WO2019023870A1 (fr)

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WO2016208902A1 (fr) * 2015-06-25 2016-12-29 김종성 Système, serveur et procédé de fourniture de services publicitaires

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