WO2018217176A1 - Système de suivi de publicité en ligne et de distribution de gains - Google Patents

Système de suivi de publicité en ligne et de distribution de gains Download PDF

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Publication number
WO2018217176A1
WO2018217176A1 PCT/TR2017/050208 TR2017050208W WO2018217176A1 WO 2018217176 A1 WO2018217176 A1 WO 2018217176A1 TR 2017050208 W TR2017050208 W TR 2017050208W WO 2018217176 A1 WO2018217176 A1 WO 2018217176A1
Authority
WO
WIPO (PCT)
Prior art keywords
interaction
electronic display
predetermined
interaction system
points
Prior art date
Application number
PCT/TR2017/050208
Other languages
English (en)
Inventor
Rahel Saranga
Original Assignee
Rahel Saranga
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Rahel Saranga filed Critical Rahel Saranga
Priority to PCT/TR2017/050208 priority Critical patent/WO2018217176A1/fr
Publication of WO2018217176A1 publication Critical patent/WO2018217176A1/fr

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44213—Monitoring of end-user related data
    • H04N21/44222—Analytics of user selections, e.g. selection of programs or purchase activity
    • H04N21/44224—Monitoring of user activity on external systems, e.g. Internet browsing
    • H04N21/44226—Monitoring of user activity on external systems, e.g. Internet browsing on social networks
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/234—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs
    • H04N21/2343—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs involving reformatting operations of video signals for distribution or compliance with end-user requests or end-user device requirements
    • H04N21/234318—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs involving reformatting operations of video signals for distribution or compliance with end-user requests or end-user device requirements by decomposing into objects, e.g. MPEG-4 objects
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/01—Social networking
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H04N21/4722—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content
    • H04N21/4725—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content using interactive regions of the image, e.g. hot spots
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/4782—Web browsing, e.g. WebTV
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/4784—Supplemental services, e.g. displaying phone caller identification, shopping application receiving rewards
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/85—Assembly of content; Generation of multimedia applications
    • H04N21/858—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot
    • H04N21/8583—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot by creating hot-spots

Definitions

  • the present invention relates to a system for rewarding internet and social media users in return for watching advertisement videos.
  • the present invention relates to a system for making limited amount payments or micro-loans to advertisement watchers and providing relevant information for advertisers, such as consumer trends, purchasing habits and demographic data.
  • the present invention relates to the arrangement of cost reduction for accessing the above-mentioned relevant information on the part of advertiser.
  • a further bonus effect could be formulated as increasing the reliability of the obtained information.
  • the advertising content that users are provided with while accessing certain web contents on the Internet and social media are generally perceived as repulsive and unwanted distractions that affect work and entertainment and basically reduce the effectiveness of such advertisements.
  • the techniques that enable the follow-up of user habits provide targeting audience access to the services of advertisers, the aforementioned sense of repression also limits their effectiveness.
  • Some debugger applications and software barriers to combat them increase advertising costs, increase dependency on application developers, and potential platform incompatibilities of the software barriers also reduce the effectiveness of advertising in reaching consumers.
  • the proposed invention promotes Internet and social media advertisements to become profitable mediums rather than unwelcome distractions and to increase mass adoption of such advertisements with a significant change in user experiences when accessing advertisement multimedia contents.
  • a user may select an object and be provided with information about the specific services associated with the object.
  • a video stream may be encoded with a separate metadata stream that contains the identity of each object on each frame of the video.
  • the metadata channel may be extracted from a video stream and displayed to a user when the user clicks on the corresponding object.
  • a device may take a video input, analyze it, and recognize the video. The device may look up said video in a database of tagged videos, output as an overlay or separate window to a video display device stream with information about the item.
  • a user interface device may allow a user to select objects on a video screen and select and choose said object for integration with the other components of the system.
  • the interactive commercial game includes a slot machine game using goods, images of goods, company images, company logos, goods logos, characters of goods and companies.
  • the interactive commercial game further includes an input and output game using goods, a shooting game using logos of goods, a sports game using company logos, goods logos, goods and characters, a fighting game using goods and company characters and a quiz game.
  • the interactive game also includes a bubble game and also a catch game in which a specific preconfigured event occurs when goods or logo of goods are caught bu the user.
  • the present invention provides an advertisement interaction system as provided by the characterizing features defined in Claim 1.
  • the primary object of the present invention is to provide a system for rewarding Internet and social media users by simply watching advertisement contents and/or videos.
  • Another object of the invention is to provide a system for making a plurality of limited value payments or micro-loans to advertisement watchers and providing user pool information for advertisers, such as consumer trends, purchasing habits and demographic data.
  • an object of the present invention is to reduce cost of accessing user pool information and to increase the reliability of such information.
  • Figure 1 demonstrates a front view of an advertisement interaction system comprising a plurality of interaction objects according to the present invention.
  • Figure 2 demonstrates another front view of an advertisement interaction system with an interaction code shown according to the present invention.
  • a display (11) is designated as the physical medium that is provided to user to watch advertisements.
  • the medium can be provided on any conventional software interface, such as mobile browser, PC video streaming software, smart TV application etc.
  • the user interaction medium can be a video streaming applet running on a web page.
  • some interaction objects (12) can be spawned on some predetermined regions of the playing video and at least one interaction code (13) can be popped at any time instance of the video advertisement that is being shown.
  • Some promotion cases and further specific embodiments of the present invention will be delineated in more detail hereinafter.
  • the user who is a member of the system downloads a given subscribed application to any device and becomes a registered user of the application by logging into the system. From that moment on, the user is allowed to request a loan in a predetermined amount through the application from the designated banking establishment. Allocated debt can then be reimbursed in view of the total amount of accumulated credits by way of watching the advertisements in predetermined viewing formats. For instance the user might need to view a given multimedia content from the beginning to the end or may alternatively need to interact with a predetermined minimum amount of interaction objects (12) throughout the video stream.
  • the remaining amount may be reflected to the user's mobile phone bill or credit card statement.
  • the payment of the loan can also be made through conventional channels by using an ATM by way of inputting a respective code the associated bank provides using the application platform, or by transferring the necessary amount to the designated account of the banking establishment.
  • the user can monitor the award amount corresponding to the points accumulated in the application for each advertisement that the user will watch using the dedicated subscribed application.
  • the reward points can be converted to cash to be withdrawn in cash from ATMs of the bank with which the service provider has a contract.
  • the user will typically have a user-specific authorization passcode issued by the service provider.
  • the user can be also offered the option to claim financial awards to be used as payments transferred to the bank account or credit card.
  • the above-mentioned prepaid promotion and non-prepayment promotional system options are profitable operations in terms of bringing new customers to the banking establishment, as well as bringing with it the potential to sell a large amount of credit contracts at low cost and risk. It is also to be noted that these are also very productive operations for advertisers to increase the accuracy of target audience categorization and to increase the advertisement watch rates, thanks to the demographics of the advertisements directly collected from the source, i.e. a subscribed software platform. In addition to this, the customer profits from this service because the respective fees are received thanks to advertisement watching activities. Considering the number of people spending a significant part of their time in social media, the advantageous nature of the system is apparent.
  • the advertisers' ads are published directly on the generated site.
  • a system is created in which advertisers can directly sell media when subsidiary applications (socialization applications, blog media, job advertisements, visual content sharing, etc.) are encouraged to provide users with attractive future content.
  • One of the mentioned additional apps can be called “Watch and Win”.
  • the effectiveness of the advertisements is increased by urging people to watch the advertisement until the end of the advertisement, measuring the reactions shown to the advertisement contents and directly collecting consumer preferences through the tracking information on the advertisement broadcast.
  • the displayed interaction codes (13) may be QR codes as well as sequences of lowercase or uppercase letters, numbers and symbols. It will be a practical way for the user to scan and upload all the QR codes that will be shown in the course of an advertisement with the help of the application.
  • Another one of the proposed applications provides short surveys for consumers to directly collect market and consumer behavior information. The user earns reward points for real-time surveys and can cash these points afterwards.
  • the advertisement can be provided with randomly appearing clickable interaction objects (12) animated on the advertisement broadcast.
  • An example of this practice is blasting of balloons circulating on the ad on the display (11).
  • Interactive interaction objects (12) provide incentive motivation that allows the ad to be followed uninterruptedly, as well as encourage the user to open and watch other ads on their own initiative. The masses that spend most of their time online will be spending time in the proposed environment with mentioned social media content, where earning money and/or points will depend on the amount of interactive actions.
  • Interaction objects (12) that spawn randomly in random areas of the display (1) may appear in areas with pixels having nearly identical colors in order not to hinder the advertisement viewing experience.
  • interaction objects (12) that appear in an image section where the color diversity is within a predetermined range, such as the blue sky can be a suitable location for displaying an interaction object (12), in which case the object will have less impact on the advertisement viewing experience compared to the case where interaction objects (12) appear completely randomly.
  • a prize to award can be a lottery game ticket instead of paying direct cash.
  • the service provider purchases a certain large number of lottery game tickets from the respective lottery authority and uses the same as awarded prizes as in the previous scenarios where users complete certain tasks.
  • the users can be entitled to claim a number of tickets or alternatively in each draw, the total amount awarded to all the tickets in the pool is shared among subscribed users in proportion with the reward points they collected so far, engaging in video watching activities.
  • the lottery game promotion scenario is profitable for the banking system by gaining new customers to the banking establishment and also profitable for the advertiser in order to increase the accuracy of target audience classification and to increase the audience rate of the advertisement thanks to the demographic information directly collected from the advertisement viewing subscription platform/application.
  • the system as described encourages users to watch advertisements; a new interactive advertising scheme that all parties will benefit including advertisers, banking establishments and consumers, including various service scenarios and payment schemes.
  • an electronic display interaction system comprising an interaction display (11) for playing a video stream comprised of a plurality of frames forming a video stream, said video stream comprising at least one interaction means and a plurality of interaction objects (12) in the form of visually interactable shapes that are capable of changing their shape depending on the interaction point with said interaction objects (12) by means of said at least one interaction means.
  • said interaction objects (12) are configured to appear during the course of said video stream in a timewise random manner such that said electronic display interaction system keeps record of interactions with said interaction objects (12) by means of said at least one interaction means.
  • said interaction objects (12) are configured to change their appearance depending on a specific interaction point such that at least one of the predetermined interaction points is visually distinguished and interaction with said predetermined interaction points is monitored by said electronic display interaction system said video stream.
  • said specific predetermined interaction points of an interaction object (12) randomly changes for each interaction object (12) during the video stream and said electronic display interaction system keeps record of interactions with said predetermined interaction points and other interaction points of all interaction objects (12) to determine amount of interaction with predetermined and other interaction points during a single video stream.
  • said interaction objects (12) are configured to change their appearance differently depending on a first type of predetermined interaction in the form of a non-continuous interaction with a predetermined interaction point and a second type of interaction in the form of at least partially continuous interaction with a predetermined interaction point.
  • said interaction means is a mouse pointer or a manual touch input integrated into said electronic display interaction system hardware.
  • said first type of interaction is performed in the form of a non-continuous interaction by a single mouse click or touch input and second second type of interaction is performed in the form of at least partially continuous interaction by an at least partially continuous mouse click or touch input drag and drop action.
  • said interaction objects (12) are spawned on random locations on said display playing said video stream.
  • At least one interaction code (13) is provided on said display (11) in response to said first or second type of predetermined interactions with said predetermined interaction points and no interaction code (13) is provided in response to interactions with said interaction objects at any point other than said predetermined interaction points thereof.
  • different interaction codes (13) are provided in response to said first or second type of predetermined interactions with said predetermined interaction points.
  • said second type of interaction in the form of at least partially continuous mouse click or touch input drag and drop action is direction dependent and different interaction codes (13) are provided in dependence with the direction of at least partially continuous mouse click or touch input drag and drop action.
  • said interaction codes (13) are QR codes or sequences of lowercase or uppercase letters, numbers and symbols.
  • said interaction objects (12) appear in areas of the video stream with pixels having substantially identical colors with color diversity within a predetermined range.
  • a method for providing user interaction with an electronic display interaction system comprising the steps of: allowing a registered user as a member of the interaction system application to request a predetermined amount of loan or allowing a registered user as a member of the interaction system application to claim reward points collected using said electronic display interaction system and in the case of a predetermined amount of loan, reimbursing the allocated debt to said registered user by way of calculating the total amount of reward points accumulated by way of using said electronic display interaction system.
  • said method comprises the step of downloading a given subscribed application to an electronic device such as smart TV, mobile phone, computer or portable computer.
  • said method comprises the step of reflecting at least a partial amount the allocated debt to a user's mobile phone bill or credit card statement.
  • said method comprises the step of receiving at least a partial amount the allocated debt by use an ATM upon inputting of a respective code being provided or by transfer the at least partial amount to a designated bank account.
  • said method comprises the step of converting reward points to cash to be withdrawn in cash from a bank or to be received as payments transferred to a bank account or credit card.
  • said method comprises the step of receiving at least one interaction code (13) using said electronic display interaction system and scan said interaction code (13) and uploading the same to said interaction system application.
  • said method comprises the step of converting said reward points to a lottery game tickets.
  • a method for providing user interaction with an electronic display interaction system comprising the steps of: purchasing a certain number of lottery game tickets by a service provider to be collected in a pool of lottery game tickets and allowing a registered user as a member of the interaction system application to claim reward points collected using said electronic display interaction system as awarded prizes such that the total amount awarded to all the lottery game tickets in the pool as purchased by the service provider is shared among registered users in proportion with their reward points collected using said electronic display interaction system.

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Business, Economics & Management (AREA)
  • General Health & Medical Sciences (AREA)
  • Health & Medical Sciences (AREA)
  • Social Psychology (AREA)
  • Strategic Management (AREA)
  • Databases & Information Systems (AREA)
  • Marketing (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Economics (AREA)
  • Development Economics (AREA)
  • Tourism & Hospitality (AREA)
  • Human Computer Interaction (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Primary Health Care (AREA)
  • Game Theory and Decision Science (AREA)
  • Human Resources & Organizations (AREA)
  • Computing Systems (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

La présente invention concerne un système destiné à récompenser des utilisateurs de médias sociaux et d'Internet pour avoir visionné des vidéos publicitaires. En particulier, la présente invention concerne un système destiné à effectuer des paiements ou des micro-prêts limités à des personnes ayant visionné des publicités et à fournir des informations pertinentes à des annonceurs, telles que des tendances de consommateur, des habitudes d'achat et des données démographiques. En outre, la présente invention concerne le système de réduction des coûts pour accéder aux informations pertinentes mentionnées ci-dessus du côté de l'annonceur. Un autre effet de bonus pourrait être formulé en augmentant la fiabilité des informations obtenues.
PCT/TR2017/050208 2017-05-22 2017-05-22 Système de suivi de publicité en ligne et de distribution de gains WO2018217176A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
PCT/TR2017/050208 WO2018217176A1 (fr) 2017-05-22 2017-05-22 Système de suivi de publicité en ligne et de distribution de gains

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/TR2017/050208 WO2018217176A1 (fr) 2017-05-22 2017-05-22 Système de suivi de publicité en ligne et de distribution de gains

Publications (1)

Publication Number Publication Date
WO2018217176A1 true WO2018217176A1 (fr) 2018-11-29

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN111369270A (zh) * 2018-12-25 2020-07-03 阿里巴巴集团控股有限公司 奖励资源的分配方法、装置和系统

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2001093161A1 (fr) * 2000-05-26 2001-12-06 Zebus Group, Inc. Systeme et procede multimedia en ligne
US20070157228A1 (en) * 2005-12-30 2007-07-05 Jason Bayer Advertising with video ad creatives
US20130174191A1 (en) * 2011-12-29 2013-07-04 United Video Properties, Inc. Systems and methods for incentivizing user interaction with promotional content on a secondary device
WO2014142758A1 (fr) * 2013-03-14 2014-09-18 Rocks International Group Pte Ltd Système interactif pour une personnalisation et une distribution de vidéo

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2001093161A1 (fr) * 2000-05-26 2001-12-06 Zebus Group, Inc. Systeme et procede multimedia en ligne
US20070157228A1 (en) * 2005-12-30 2007-07-05 Jason Bayer Advertising with video ad creatives
US20130174191A1 (en) * 2011-12-29 2013-07-04 United Video Properties, Inc. Systems and methods for incentivizing user interaction with promotional content on a secondary device
WO2014142758A1 (fr) * 2013-03-14 2014-09-18 Rocks International Group Pte Ltd Système interactif pour une personnalisation et une distribution de vidéo

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN111369270A (zh) * 2018-12-25 2020-07-03 阿里巴巴集团控股有限公司 奖励资源的分配方法、装置和系统
CN111369270B (zh) * 2018-12-25 2023-07-18 阿里巴巴华北技术有限公司 奖励资源的分配方法、装置和系统

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