WO2018205657A1 - 广告数据的定向发布方法、服务器和智能电视终端 - Google Patents

广告数据的定向发布方法、服务器和智能电视终端 Download PDF

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Publication number
WO2018205657A1
WO2018205657A1 PCT/CN2018/071098 CN2018071098W WO2018205657A1 WO 2018205657 A1 WO2018205657 A1 WO 2018205657A1 CN 2018071098 W CN2018071098 W CN 2018071098W WO 2018205657 A1 WO2018205657 A1 WO 2018205657A1
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WIPO (PCT)
Prior art keywords
advertisement data
smart television
television terminal
group
target group
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PCT/CN2018/071098
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English (en)
French (fr)
Inventor
胡常青
许多
Original Assignee
深圳创维数字技术有限公司
江苏省广电有线信息网络股份有限公司淮安分公司
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Publication of WO2018205657A1 publication Critical patent/WO2018205657A1/zh

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/01—Protocols
    • H04L67/06—Protocols specially adapted for file transfer, e.g. file transfer protocol [FTP]
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/55—Push-based network services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/63—Control signaling related to video distribution between client, server and network components; Network processes for video distribution between server and clients or between remote clients, e.g. transmitting basic layer and enhancement layers over different transmission paths, setting up a peer-to-peer communication via Internet between remote STB's; Communication protocols; Addressing
    • H04N21/643—Communication protocols
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data

Definitions

  • the present disclosure relates to the field of communication technologies, for example, to an oriented distribution method of advertisement data, a server, and a smart television terminal.
  • the two methods of delivering television advertisements of the related art cannot actively push advertisement data for users with different needs in a timely manner.
  • the disclosure provides a method for advertising the advertisement data, a server and a smart TV terminal, which can implement the advertisement publishing server to actively and timely push corresponding advertisement data for the smart TV terminal users with different requirements.
  • the disclosure provides a method for advertising the advertisement data, which is applied to an advertisement data distribution server, the method includes: acquiring advertisement data to be published; packaging and sorting the advertisement data to form an advertisement data package file; Selecting a selection instruction of the target group, and determining the target group according to the selection instruction;
  • the present disclosure also provides a method for advertising advertisement data, which is applied to a smart television terminal.
  • the method includes: downloading an advertisement data package file sent by an advertisement data publishing server to a target group based on the scalable communication and identification protocol XMPP Information; downloading the advertisement data package file according to the download information.
  • the present disclosure also provides an advertisement data distribution server, including: one or more first processors;
  • a first storage device configured to store one or more programs
  • the one or more first processors implement the directed publishing method of the advertisement data as described in the first aspect above.
  • the present disclosure also provides a smart television terminal, including: one or more second processors;
  • a second storage device configured to store one or more programs
  • the one or more second processors implement the directed publishing method of the advertisement data as described in the second aspect above.
  • the present disclosure also provides a computer readable storage medium storing computer executable instructions for performing any of the methods described above.
  • the present disclosure also provides a computer program product comprising a computer program stored on a non-transitory computer readable storage medium, the computer program comprising program instructions, when the program instructions are executed by a computer, Having the computer perform any of the methods described above.
  • the operator can conveniently and timely push different advertisement data to the smart TV terminal user in need, thereby improving the service quality of the operator.
  • FIG. 1 is a schematic flowchart diagram of a method for advertising advertisements according to an embodiment
  • FIG. 2 is a schematic flowchart diagram of a method for advertised advertisement data according to an embodiment
  • FIG. 3 is a schematic flowchart of a method for advertising advertisements according to an embodiment
  • FIG. 4 is a schematic flowchart diagram of a method for advertising advertisement of an advertisement data according to an embodiment
  • FIG. 5 is a schematic structural diagram of an advertisement data publishing server according to an embodiment
  • FIG. 6 is a schematic structural diagram of a smart television terminal according to an embodiment.
  • FIG. 1 is a schematic flowchart of a method for advertising the advertisement data according to the embodiment.
  • the method of this embodiment can be applied to a scenario in which an operator directs advertising data for a smart television terminal, and can be executed by an advertisement data publishing server, for example, by software and/or hardware integrated on an advertisement data publishing server.
  • the method for advertising the advertisement data provided by this embodiment may include the following steps:
  • step 110 advertisement data to be published is obtained.
  • the advertisement data to be released may refer to personalized advertisement data produced by an operator according to the needs of different smart TV terminal users, for example, advertisement data suitable for distribution to smart TV terminals of hotels and hotels, or by Futian District, Shenzhen. Advertising data sent by the government to residents of Futian District through smart TV terminals.
  • the operator may directly create the advertisement data on the advertisement data publishing server, and may obtain the advertisement data from the mobile storage or download the advertisement data from other cloud servers.
  • step 120 the advertisement data is packaged and organized to form an advertisement data package file.
  • the advertisement data publishing server edits and saves the advertisement data according to the operation event of the operator, publishes the completed advertisement data, and automatically completes the work of sorting and packaging the data of the advertisement data in the manner of the file.
  • Forming an advertisement data package file to ensure that the smart TV terminal can download the advertisement data package file using a unified access address.
  • the advertisement package data file includes the content of the entire advertisement data, and may include but is not limited to the advertisement image file, the advertisement video file, and the advertisement display control configuration file, and is based on the fifth revised hypertext markup language HTML5 static webpage template design. Interactive ad files, etc.
  • the advertisement data publishing server may include an advertisement editing and publishing cloud server and an advertisement pushing cloud server, wherein an interface between the advertisement editing and publishing cloud server and the advertisement pushing cloud server may be used for information transmission, for example, between servers.
  • Hypertext Transfer Protocol (HTTP) and Transmission Control Protocol (TCP) interface communication technology can also adopt the interface technology of message communication, such as message queue RabbitMQ, or message queue ActiveMQ, etc. Interface technology.
  • step 130 a selection instruction for the selected target group is received, and the target group is determined based on the selection instruction.
  • the advertisement data distribution server may pre-design a group designated for all of the managed smart television terminals according to an operator's operation event.
  • the group may include at least one of a regional group and an industry group, and the division of the specific regional group and the industrial group is explained in the subsequent embodiments.
  • the operator may issue a selection instruction to the advertisement data publishing server to select the target area group and/or the target industry group to which the current advertisement data is served, so that the advertisement data publishing server delivers the advertisement data to the selected target.
  • the regional group and/or the target industry group are included in the smart TV terminal.
  • step 140 based on the XMPP protocol, the download information of the advertisement data package file is sent to the target group, so that the smart television terminal included in the target group downloads the advertisement data package file according to the download information.
  • the advertisement data publishing server may include an XMPP message push end
  • the smart TV terminal may include an XMPP message receiving end and an advertisement application management service application (Application, APP), and each area group corresponds to a chat room. No. Each group also has a chat room number.
  • the advertisement data publishing server establishes an XMPP connection with a plurality of smart television terminals through a chat room number corresponding to the target area group and/or the target industry group, wherein the XMPP message push end manages the chat room of each area group and/or the industry group.
  • each smart TV terminal is associated with a chat room number of the corresponding area group and/or the industry group, wherein the chat room number can be a chat room room established by the advertisement data publishing server on the Openfire instant communication server by using the XMPP protocol. number.
  • the advertisement data publishing server sends a release notice to the XMPP message pusher to publish the advertisement data, where the release notice includes the download information of the advertisement data package file, and further includes selecting according to the selection instruction in the above step 130.
  • the chat room number corresponding to the industry group receives the download information, and the XMPP message receiving end actively transmits the received download information to the advertisement application management service APP; after the advertisement application management service APP receives the download information transmitted from the XMPP message receiving end, Parsing the download information, and downloading the package data of the advertisement data included in the download information Address information, according to the protocol based on HTTP or FTP protocol, downloaded advertising data from the advertisement data Publisher packed files, thus completing the entire advertising process data fast directional push.
  • the advertisement data publishing server establishes an XMPP connection with the smart television terminal through the target area group and/or the target industry group based on the XMPP protocol, and automatically packs and organizes the advertisement data when the advertisement data to be released is obtained.
  • the advertisement data package file, and the smart TV terminal that is pushed by the current advertisement data is selected according to actual needs, and the download information of the advertisement data package file can be directed to the smart television terminal through the target area group and/or the target industry group in a timely manner based on the XMPP protocol.
  • the operator can conveniently and timely push different advertisement data to the smart TV terminal users in need, thereby improving the service quality of the operator.
  • FIG. 2 is a schematic flowchart of a method for advertising the advertisement data according to the embodiment, which may be performed by an advertisement data publishing server.
  • the method for advertising the advertisement data provided in this embodiment may include the following steps:
  • step 210 a plurality of zone groups are defined according to the first preset rule, and each zone zone is assigned an associated zone group.
  • the advertisement data distribution server may define a plurality of groups according to a preset rule, and assign a group to which each smart television terminal belongs.
  • the preset rule may include a first preset rule, and the first preset rule may refer to a division of an administrative area (provincial, prefecture, and county), and each smart television terminal is divided into trees according to different regions.
  • the management mode of the regional group may be hierarchical, and the smart television terminals of the lower regional group belong to the upper regional group at the same time, and the same smart television terminal in the regional group of the same hierarchical layer can only appear in one regional group. Can not be in multiple zone groups at the same time.
  • Each smart television terminal can be assigned a zone group according to the area to which each smart television terminal belongs.
  • a smart TV terminal in Futian District of Shenzhen can be attributed to the corresponding regional group of Guangdong province, the regional group corresponding to Shenzhen and the regional group corresponding to Futian District, but the smart TV terminal cannot belong to the corresponding corresponding in Guangxi province.
  • the regional group cannot belong to the corresponding regional group of Guangzhou City at the same time, and cannot belong to the corresponding regional group of Luohu District at the same time.
  • the advertisement data publishing server assigns a corresponding area group to all the managed smart television terminals, and adds ID information for each area group, and each smart television terminal belongs to at least one area group, and the server database saves each The mapping relationship between the smart TV terminals and the zone group ID.
  • a zone management server or subsystem may be set up to perform the steps of group partitioning described above.
  • the interactive interface can also be set, and the operator can edit the preset rules through the interactive interface, and can also specify the regional group to which the smart television terminal belongs.
  • step 220 a plurality of industry groups are defined according to a second preset rule, and each of the smart television terminals is assigned an industry group to which it belongs.
  • the advertisement data distribution server may further define a plurality of industry groups by using the second preset rule, and specify the industry group for each smart television terminal, wherein the preset rule may further include the second The preset rule is relatively free when the group is defined according to the second preset rule, and the plurality of smart television terminals can be freely organized to form a user group, and the same smart television terminal can appear in multiple groups.
  • the operator can designate all the smart TV terminals belonging to the hotel and the hotel in the managed smart TV terminal in an industry group according to the actual situation, and the smart TV terminal in the industry group is suitable for placing the same type of advertising information, such as Travel advertising.
  • the operator can also define that industry group A is suitable for placing personal safety advertisements, and that industry group B is suitable for advertising advertisements, then the smart TV terminals in the school can be assigned to both industry group A and industry group B.
  • the advertisement data publishing server assigns corresponding groups to all the managed smart television terminals, and adds ID information for each group, and each smart television terminal belongs to at least one group, and the server database is saved.
  • the mapping relationship between each smart TV terminal and the group ID is usually to designate smart TV terminals with the same advertising needs in the same industry group.
  • the advertisement publishing server may also designate a plurality of managed smart TV terminals to belong to the corresponding industry group according to the second operation event of the operator.
  • the advertisement data distribution server may also designate one smart television terminal in one regional group and one industry group according to an operator's operation event.
  • a smart TV terminal in a hotel in Futian District can be attributed to the corresponding regional group in Futian District, and can also be attributed to the industry group corresponding to hotels and hotels.
  • the advertising data publishing server can also The industry group is further divided on the basis of the regional group, for example, the smart TV terminals of Futian District hotels and hotels are designated in an industry group.
  • the advertisement data publishing server may also perform editing operations such as adding, editing, querying, modifying, and deleting the regional group and/or the industry group in the database according to actual needs. And the order of execution of step 210 and step 220 is not limited.
  • step 230 the query request sent by the smart television terminal is received, and the query request carries the feature information of the smart television terminal, and is used to request to query the target group to which the smart television terminal belongs.
  • the smart TV terminal can send the query request based on HTTP or File Transfer Protocol (FTP).
  • HTTP File Transfer Protocol
  • the feature information of the smart television terminal may be any one or more of a smart card number, a device ID, or an IP address.
  • the advertisement data distribution server can uniquely determine the corresponding smart television terminal according to the feature information of the smart television terminal.
  • step 240 the target group to which the smart television terminal belongs is queried in the database according to the feature information.
  • the advertisement data publishing server determines the unique smart television terminal by using the feature information, searches the database for the regional group and/or the industry group corresponding to the smart television terminal, and finds the regional group and/or industry corresponding to the smart television terminal.
  • a group is a target area group and/or a target industry group.
  • step 250 the queried target group information is returned to the smart television terminal, and an XMPP connection is established with the smart television terminal.
  • the process of establishing an XMPP connection between the advertisement data publishing server and the smart television terminal may include:
  • the advertisement data publishing server receives the association request sent by the smart television terminal, wherein the association request carries the target area group and/or the target industry group information, and is used to request to associate the smart television terminal with the target area group and/or the target industry group.
  • the advertisement data distribution server establishes an XMPP connection with the smart television terminal through the target area group and/or the target industry group based on the XMPP protocol.
  • the smart television terminal may receive the ID information of the target area group and/or the target industry group returned by the advertisement data distribution server, and store it in the memory for use in subsequent query of the advertisement data.
  • the smart television terminal initiates a login request and an association request to the advertisement data distribution server according to the ID information of the target area group and/or the target industry group, logs in to the advertisement data publishing server successfully, and associates the chat area of the target area group and/or the target industry group. If the room number is successful, a permanent XMPP connection is established with the advertising data publishing server.
  • step 260 the advertisement data to be published is obtained.
  • step 270 the advertisement data is packaged and organized to form an advertisement data package file.
  • step 280 a selection instruction for the selected target group is received.
  • step 290 based on the XMPP protocol, the download information of the advertisement data package file is sent to the target group, so that the smart television terminal included in the target group downloads the advertisement data package file according to the download information.
  • the advertisement data publishing server establishes a permanent XMPP connection with the smart television terminal through the target area group and/or the target industry group based on the XMPP protocol, and automatically advertises the advertisement data when the advertisement data publishing server acquires the advertisement data to be released.
  • the data is packaged and organized to form an advertisement data package file, and the smart TV terminal that is pushed by the current advertisement data is selected according to the actual situation, and the advertisement data package file download can be pushed to the smart TV terminal through the target area group and/or the target industry group in time.
  • the information is such that the smart television terminal downloads the advertisement data package file in time according to the download information, and the operator can conveniently and timely push different advertisement data to the smart TV terminal user in need, thereby improving the service quality of the operator. .
  • FIG. 3 is a schematic flowchart of a method for advertising the advertisement data according to the embodiment.
  • the method provided in this embodiment may be applied to a scenario in which an operator directs advertisement data for a smart television terminal, and may be executed by a smart television terminal, and may be implemented by software and/or hardware integrated on the smart television terminal.
  • the method for advertising the advertisement data provided by this embodiment may include the following steps:
  • step 310 based on the XMPP protocol, download information of the advertisement data package file sent by the advertisement data distribution server to the target group is received.
  • the advertisement data publishing server may include an XMPP message push end.
  • the smart TV terminal includes an XMPP message receiving end and an advertisement application management service APP.
  • the target area group corresponds to a chat room number, and the target group also corresponds to a chat. Room number.
  • the advertisement data publishing server establishes an XMPP connection with a plurality of smart television terminals through a chat room number corresponding to the target area group and/or the target industry group, wherein the XMPP message push end can manage the chat of each area group and/or the industry group. Room number, each smart TV terminal associated with the corresponding zone group and/or the chat room number of the industry group.
  • the advertisement data publishing server issues a release notice to the XMPP message pusher to publish the advertisement data, and the release notice includes the download information of the advertisement data package file, and also includes the target area group selected by the operator. And/or ID information of the target industry group; the XMPP message push end transmits the download information to the selected target area group and/or target based on the ID information of the selected target area group and/or the target industry group based on the XMPP protocol.
  • the chat room number corresponding to the industry group so that the smart TV terminal belonging to the target area group and/or the target industry group receives the advertisement data from the target area group and/or the chat room number corresponding to the target industry group through the XMPP message receiving end.
  • the download information of the packaged file is not limited to the advertisement data package file.
  • step 320 the advertisement data package file is downloaded according to the download information.
  • the smart television terminal may download the advertisement data package file according to the download information based on an HTTP protocol or an FTP protocol.
  • the XMPP message receiving end of the smart TV terminal actively transmits the received download information to the advertisement application management service APP, and after receiving the download information transmitted from the XMPP message receiving end, the advertisement application management service APP parses the download information to obtain the download information.
  • the download address information of the advertisement data package file included in the advertisement data downloading the advertisement data package file from the advertisement data publishing server by using the HTTP protocol or the FTP protocol, thereby completing the process of quickly pushing the entire advertisement data.
  • the smart television terminal establishes an XMPP connection with the advertisement data publishing server through the target area group and/or the target industry group based on the XMPP protocol in advance, and the smart television terminal sends the advertisement data publishing server to the target area group based on the XMPP protocol.
  • the download information of the advertisement data package file of the target industry group based on the HTTP protocol or the FTP protocol, downloading the advertisement data package file according to the download information, and actively receiving the advertisement data release server through the target area group and/or the target industry group in time.
  • the download information of the targeted advertisement data package file is downloaded, and the advertisement data package file is downloaded in time according to the download information.
  • FIG. 4 is a schematic flowchart of a method for advertising the advertisement data according to the embodiment, which may be performed by a smart television terminal.
  • the method for advertising the advertisement data provided by this embodiment may include the following steps:
  • step 410 the query request is sent to the advertisement data distribution server, and the query request carries the feature information of the smart television terminal for querying the target group to which the smart television terminal belongs.
  • the smart television terminal can transmit the above query request based on the HTTP protocol or the FTP protocol.
  • the feature information of the smart television terminal may be any one or more of a smart card number, a device ID, or an IP address.
  • the advertisement data distribution server can uniquely determine the corresponding smart television terminal according to the feature information of the smart television terminal.
  • step 420 information of the target group returned by the advertisement data distribution server in response to the query request is received.
  • the advertisement data publishing server determines the unique smart television terminal by using the feature information, searches the database for the regional group and/or the industry group corresponding to the smart television terminal, and finds the regional group and/or industry corresponding to the smart television terminal.
  • a group is a target area group and/or a target industry group.
  • step 430 based on the XMPP protocol, an XMPP connection is established with the advertisement data distribution server according to the information of the target group.
  • the process of establishing an XMPP connection between the smart television terminal and the advertisement data publishing server may include:
  • the smart television terminal sends an association request to the advertisement data publishing server, wherein the association request carries the target area group and/or the target industry group information, and the characteristic information of the smart television terminal, for requesting the smart television terminal, and the target area group and / or the target industry group is associated; the smart TV terminal establishes an XMPP connection with the advertisement data publishing server through the target area group and/or the target industry group based on the XMPP protocol.
  • the smart television terminal receives the ID information of the target area group and/or the target industry group returned by the advertisement data distribution server, and stores it in the memory for use in subsequent query of the advertisement data.
  • the smart television terminal initiates a login request and an association request to the advertisement data distribution server according to the ID information of the target area group and/or the target industry group, logs in to the advertisement data publishing server successfully, and associates the chat area of the target area group and/or the target industry group.
  • a permanent XMPP connection is established with the advertisement data publishing server.
  • step 440 based on the XMPP protocol, download information of the advertisement data package file sent by the advertisement data distribution server to the target group is received.
  • step 450 the advertisement data package file is downloaded based on the download information.
  • the smart television terminal may download the advertisement data package file according to the download information based on an HTTP protocol or an FTP protocol.
  • step 460 the advertisement data package file is parsed, the advertisement data is obtained, and the advertisement is delivered.
  • the advertisement application management service APP of the smart television terminal parses the advertisement data package file, obtains an advertisement data file (such as an advertisement picture file, an advertisement video file, etc.) and an advertisement display control configuration file, and controls the content information of the configuration file according to the advertisement display,
  • the ad data file is placed on the display of the smart TV terminal.
  • the smart television terminal can establish a permanent XMPP connection with the advertisement data publishing server through the target area group and/or the target industry group based on the XMPP protocol, and the smart television terminal receives the advertisement data publishing server to send to the target area based on the XMPP protocol.
  • the download information of the advertisement data package file of the group and/or the target industry group is based on the HTTP protocol or the FTP protocol, and the advertisement data package file is downloaded according to the download information, so that the smart television terminal can actively pass the target area group and/or the target industry group in time.
  • Receiving the download information of the advertisement data package file targeted by the advertisement data publishing server, and downloading the advertisement data package file in time according to the download information the operator can conveniently and timely push different advertisement data to the smart TV with the demand. End users improve the service quality of operators.
  • this embodiment further supplements an embodiment of a processing manner in which a smart TV terminal is in a standby state or a shutdown state when pushing advertisement data, and the content is as follows:
  • an advertisement bit is triggered, for example, triggering the booting advertisement position, so that the advertisement position is triggered to play the advertisement position information when the power is turned on, or the smart television terminal triggers the change of the advertisement position when receiving the change instruction, and then Or the smart TV terminal will trigger the live pop-up advertisement bit and the like when receiving the instruction to enter the live broadcast.
  • the advertisement position refers to a specific area divided on the TV screen for displaying the latest advertisement data of the advertisement data publishing server.
  • the XMPP message receiving end of the smart TV terminal sends an application request to the XMPP message pushing end of the advertisement data publishing server to apply for extracting the latest posted advertisement data of an advertisement space.
  • the application request carries information such as ID information of the target area group and/or the industry group, feature information of the smart television terminal, and advertisement space.
  • the advertisement data distribution server returns the latest advertisement data posted on the advertisement slot to the XMPP message receiving end of the smart television terminal in response to the application request.
  • the XMPP message receiving end on the smart television terminal After receiving the latest advertisement data returned by the advertisement data publishing server, the XMPP message receiving end on the smart television terminal transmits the latest advertisement data information received to the advertisement application management service APP by using the internal communication mechanism of the terminal, wherein the terminal internal communication
  • the mechanism can be a Remote Procedure Call (RPC) communication mode or an Android inter-application broadcast mode.
  • the advertisement application management service APP After receiving the latest advertisement data information from the XMPP message receiving end, the advertisement application management service APP parses the data, obtains the address information of the advertisement data package file included in the data, and adopts the HTTP or FTP protocol mode from the advertisement data publishing server.
  • the advertisement data package file is downloaded to complete the processing of the advertisement data directed delivery supplement process.
  • FIG. 5 is a schematic structural diagram of an advertisement data publishing server provided by this embodiment.
  • the advertisement data distribution server 512 shown in FIG. 5 is only an example, and does not impose any limitation on the function and the scope of use of the embodiment, wherein the target group in the above embodiment may include a target area group and/or a target industry group. .
  • the advertisement data distribution server 512 is represented in the form of a general purpose computing device.
  • the components of the advertising data distribution server 512 may include, but are not limited to, one or more first processors or first processing units 516, system memory 528, buses that connect different system components, including system memory 528 and first processing unit 516. 518.
  • the program when one or more programs included in the advertisement data distribution server 512 are executed by the one or more first processors or the first processing unit 516, the program performs the following operations:
  • Bus 518 represents one or more of several types of bus structures, including a memory bus or memory controller, a peripheral bus, a graphics acceleration port, a processor, or a local bus using any of a variety of bus structures.
  • these architectures include, but are not limited to, the Industry Standard Architecture (ISA) bus, the Micro Channel Architecture (MAC) bus, the Enhanced ISA Bus, the Video Electronics Standards Association (VESA) Local Bus, and Peripheral Component Interconnect (PCI). bus.
  • ISA Industry Standard Architecture
  • MAC Micro Channel Architecture
  • VESA Video Electronics Standards Association
  • PCI Peripheral Component Interconnect
  • the advertising data distribution server 512 can include a variety of computer system readable media. These media can be any available media that can be accessed by the advertising data distribution server 512, including volatile and non-volatile media, removable and non-removable media.
  • System memory 528 can include computer system readable media in the form of volatile memory, such as random access memory (RAM) 530 and/or cache memory 532.
  • the advertising data distribution server 512 may also include other removable/non-removable, volatile/non-volatile computer system storage media.
  • storage system 534 can be used to read and write non-removable, non-volatile magnetic media (not shown in Figure 5, commonly referred to as a "hard disk drive”).
  • a disk drive for reading and writing to a removable non-volatile disk such as a "floppy disk”
  • a removable non-volatile disk such as a CD-ROM, DVD-ROM
  • other optical media read and write optical drive.
  • each drive can be coupled to bus 518 via one or more data medium interfaces.
  • Memory 528 can include at least one program product having a set (e.g., at least one) of program modules configured to perform the functions of any of the above-described embodiments.
  • Program module 542 typically performs the functions and/or methods of any of the above-described implementations.
  • the advertising data distribution server 512 can also be in communication with one or more external devices 514 (eg, a keyboard, pointing device, display 524, etc.), and can also be in communication with one or more devices that enable the user to interact with the advertising data distribution server 512. And/or in communication with any device (e.g., network card, modem, etc.) that enables the advertising data distribution server 512 to communicate with one or more other computing devices. This communication can take place via an input/output (I/O) interface 522. Also, the advertisement data distribution server 512 can communicate with one or more networks (e.g., a local area network (LAN), a wide area network (WAN), and/or a public network, such as the Internet) through the network adapter 520.
  • networks e.g., a local area network (LAN), a wide area network (WAN), and/or a public network, such as the Internet
  • network adapter 520 communicates with other modules of advertising data distribution server 512 via bus 518. It should be understood that although not shown in the figures, other hardware and/or software modules may be utilized in connection with the advertising data distribution server 512, including but not limited to: microcode, device drivers, redundant processing units, external disk drive arrays, RAID systems, Tape drives and data backup storage systems.
  • the first processing unit 516 executes various functional applications and data processing by executing programs stored in the system memory 528, such as implementing the directed publishing method of the advertisement data provided by any of the above embodiments.
  • FIG. 6 is a schematic structural diagram of a smart television terminal according to this embodiment.
  • the smart television terminal 612 shown in FIG. 6 is merely an example, and does not impose any limitation on the functions and usage ranges of the smart television terminal in this embodiment.
  • the target group in the foregoing embodiment may include at least one of a target area group and a target industry group.
  • smart television terminal 612 is embodied in the form of a universal smart television device.
  • Components of smart television terminal 612 may include, but are not limited to, one or more second processors or second processing units 616, system memory 628, bus 618 that connects different system components, including system memory 628 and first processing unit 616. .
  • the program when one or more programs included in the smart TV terminal 612 are executed by the one or more second processors or the second processing unit 616, the program performs the following operations:
  • the embodiment further provides a computer readable storage medium storing computer executable instructions for performing any of the above methods.
  • the present disclosure provides a method for advertising advertisement data, a server and a smart television terminal.
  • the target group can actively and dynamically determine the advertisement data for the smart TV terminal in need.
  • the operator can It is convenient and timely to push different advertising data to the smart TV terminal users who need it, which improves the service quality of the operators.

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Abstract

一种广告数据的定向发布方法、服务器和智能电视终端。所述方法包括，广告数据发布服务器获取待发布的广告数据，对所述广告数据进行打包与整理，形成广告数据打包文件，接收用于选定目标群组的选择指令，根据所述选择指令确定所述目标群组，基于XMPP协议，将广告数据打包文件的下载信息发送到目标群组，以使目标群组中包含的智能电视终端根据下载信息下载广告数据打包文件。

Description

广告数据的定向发布方法、服务器和智能电视终端 技术领域
本公开涉及通信技术领域，例如涉及一种广告数据的定向发布方法、服务器和智能电视终端。
背景技术
现代生活中到处充斥着广告，商业广告是企业推销产品、占领市场、以及提供劳务信息的一种重要形式，效应广告是政府部门、社会事业单位乃至个人推广各种公告、启事和声明的重要方式。
投送电视广告数据的传统方法通常有两种，一种是在有线电视电缆Cable上以广播的方式传送最新的广告数据信息的方法，这种方法可以有效地向电视端投送广告数据，但需要长期占用数据传输带宽，并且是单向投送，与广电网络双向化和智能化的要求不符；另一种是基于互联网协议(Internet Protocol，IP)的双向网络通过电视机定时查询和提取最新广告数据信息的方法，这种方法也可以有效地向电视端投送广告数据，但由于需要电视机定时主动查询及提取广告数据信息，使得电视机端不能及时地收到最新的电视广告数据，不适用于投放对传递及时性要求高的广告数据。
相关技术的两种投送电视广告的方法，都不能为不同需求的用户主动及时地推送广告数据。
发明内容
本公开提供一种广告数据的定向发布方法、服务器和智能电视终端，可实现广告发布服务器主动及时地为需求不同的智能电视终端用户推送对应的广告数据。
本公开提供一种广告数据的定向发布方法，应用于广告数据发布服务器，所述方法包括：获取待发布的广告数据；对所述广告数据进行打包与整理，形成广告数据打包文件；接收用于选定目标群组的选择指令，根据所述选择指令确定所述目标群组；
基于可扩展通讯和表示协议(Extensible Messaging and Presence Protocol，XMPP)，将所述广告数据打包文件的下载信息发送到所述目标群组，以使所述目标群组中包含的智能电视终端根据所述下载信息下载所述广告数据打包文件。
本公开还提供一种广告数据的定向发布方法，应用于智能电视终端，所述方法包括：基于可扩展通讯和标识协议XMPP，接收广告数据发布服务器发送到目标群组的广告数据打包文件的下载信息；根据所述下载信息下载所述广告数据打包文件。
本公开还提供一种广告数据发布服务器，包括：一个或多个第一处理器；
第一存储装置，设置为存储一个或多个程序，
当所述一个或多个程序被所述一个或多个第一处理器执行，使得所述一个或多个第一处理器实现如上述第一方面所述的广告数据的定向发布方法。
本公开还提供一种智能电视终端，包括：一个或多个第二处理器；
第二存储装置，设置为存储一个或多个程序，
当所述一个或多个程序被所述一个或多个第二处理器执行，使得所述一个或多个第二处理器实现如上述第二方面所述的广告数据的定向发布方法。
本公开还提供一种计算机可读存储介质，存储有计算机可执行指令，所述计算机可执行指令用于执行上述任意一种方法。
本公开还提供了一种计算机程序产品，所述计算机程序产品包括存储在非暂态计算机可读存储介质上的计算机程序，所述计算机程序包括程序指令，当所述程序指令被计算机执行时，使所述计算机执行上述任意一种方法。
本公开提供的方案中，通过对智能电视终端指定群组，运营商可以方便及时地将不同的广告数据定向推送给有需求的智能电视终端用户，提升了运营商的服务质量。
附图说明
图1是一实施例提供的一种广告数据的定向发布方法的流程示意图；
图2是一实施例提供的一种广告数据的定向发布方法的流程示意图；
图3是一实施例提供的一种广告数据的定向发布方法的流程示意图；
图4是一实施例提供的一种广告数据的定向发布方法的流程示意图；
图5是一实施例提供的一种广告数据发布服务器的结构示意图；
图6是一实施例提供的一种智能电视终端的结构示意图。
具体实施方式
实施例一
请参考图1，是本实施例提供的一种广告数据的定向发布方法的流程示意图。本实施例的方法可应用于运营商定向为智能电视终端发布广告数据的场景，可以由广告数据发布服务器来执行，例如可以由集成在广告数据发布服务器上的软件和/或硬件来实现。
如图1所示，本实施例提供的广告数据的定向发布方法，可以包括以下步骤：
在步骤110中，获取待发布的广告数据。
例如，待发布的广告数据可以是指操作人员根据不同智能电视终端用户的需求，制作的个性化广告数据，例如，适合发布到酒店和旅馆的智能电视终端的广告数据，或者由深圳市福田区政府通过智能电视终端向福田区居民发送的广告数据等。获取待发布的广告数据的方式有很多，可以是操作人员直接在广告数据发布服务器上制作广告数据，可以是从移动存储器中获取广告数据，或从其它云服务器处下载广告数据。
在步骤120中，对广告数据进行打包与整理，形成广告数据打包文件。
例如，运营商发布广告数据时，广告数据发布服务器根据操作人员的操作事件编辑和保存广告数据，发布完成好的广告数据，并自动完成对这些广告数据以文件的方式进行数据整理和打包的工作，形成广告数据打包文件，以保证智能电视终端可以使用统一的访问地址下载该广告数据打包文件。其中，广告打包数据文件中包含有整个广告数据的内容，可以包括但不限于广告图片文件，广告视频文件，广告显示控制配置文件，基于第五次修订后超文本标记语言HTML5静态网页模板设计的互动广告文件等。
广告数据发布服务器可以包括广告编辑与发布云服务器以及广告推送云服务器，其中，广告编辑与发布云服务器以及广告推送云服务器之间可以采用服务器间的接口技术进行信息传输，例如可以采用服务器间的超文本传输协议(Hyper Text Transfer Protocol，HTTP)和传输控制协议(Transmission Control Protocol，TCP)接口通信技术，也可以采用消息通信的接口技术，如消息队列RabbitMQ，或者消息队列ActiveMQ等等消息通信的接口技术。这些技 术都可以实现广告编辑与发布云服务器及广告推送云服务器间的数据实时通信。
在步骤130中，接收用于选定目标群组的选择指令，根据该选择指令确定目标群组。
例如，广告数据发布服务器可以根据操作员的操作事件，预先为所管理的全部智能电视终端指定的群组。群组可以包括区域组和行业组中的至少一个，具体区域组和行业组的划分在后续实施例中说明。操作员在发布广告数据时，可以向广告数据发布服务器发出选择指令，选定被投放当前广告数据的目标区域组和/或目标行业组，以便广告数据发布服务器将广告数据投放到选定的目标区域组和/或目标行业组包含的智能电视终端中。
在步骤140中，基于XMPP协议，将广告数据打包文件的下载信息发送到目标群组，以使目标群组中包含的智能电视终端根据下载信息下载广告数据打包文件。
例如，广告数据发布服务器上可以包括一个XMPP消息推送端，智能电视终端上可以对应包括一个XMPP消息接收端和一个广告应用管理服务应用程序(Application，APP)，每个区域组对应有聊天室房间号，每个群组也对应有聊天室房间号。广告数据发布服务器通过目标区域组和/或目标行业组对应的聊天室房间号，与多个智能电视终端建立XMPP连接，其中，XMPP消息推送端管理每个区域组和/或行业组的聊天室房间号，每个智能电视终端关联对应区域组和/或行业组的聊天室房间号，其中，上述聊天室房间号可以是广告数据发布服务器通过XMPP协议在Openfire即时通信服务器上建立的聊天室房间号。
广告数据发布服务器在完成数据整理和打包工作后，向XMPP消息推送端发出要发布广告数据的发布通知，该发布通知中包括广告数据打包文件的下载信 息，还包括上述步骤130中根据选择指令选定的目标区域组和/或目标行业组的标识(Identification，ID)信息；XMPP消息推送端基于XMPP协议，根据选定的目标区域组和/或目标行业组的ID信息，将下载信息发送到选定的目标区域组和/或目标行业组对应的聊天室房间号；使归属于目标区域组和/或目标行业组的智能电视终端，可以通过XMPP消息接收端从目标区域组和/或目标行业组对应的聊天室房间号接收该下载信息，XMPP消息接收端主动将接收到的下载信息传输给广告应用管理服务APP；广告应用管理服务APP接收到来自XMPP消息接收端传输的下载信息后，解析该下载信息，得到下载信息中包含的广告数据打包文件的下载地址信息，根据基于HTTP协议或FTP协议，从广告数据发布服务器上下载广告数据打包文件，从而完成整个广告数据定向快速推送的处理过程。
在本实施例中，广告数据发布服务器基于XMPP协议并通过目标区域组和/或目标行业组与智能电视终端建立XMPP连接，当获取到待发布的广告数据时，自动对广告数据打包和整理形成广告数据打包文件，并根据实际需求选择被推送当前广告数据的智能电视终端，基于XMPP协议可及时主动地通过目标区域组和/或目标行业组向智能电视终端定向推送广告数据打包文件的下载信息，以使智能电视终端根据下载信息及时下载广告数据打包文件，通过本方案，运营商可以方便及时地将不同的广告数据定向推送给有需求的智能电视终端用户，提升了运营商的服务质量。
实施例二
请参考图2，是本实施例提供的一种广告数据的定向发布方法的流程示意图，该方法可以由广告数据发布服务器来执行。如图2所示，本实施例提供的 广告数据的定向发布方法，可以包括以下步骤：
在步骤210中，按第一预设规则定义多个区域组，并为每个智能电视终端指定所属的区域组。
例如，在本实施例中，广告数据发布服务器可以根据预设规则定义多个群组，并为每个智能电视终端指定所属的群组。其中，预设规则可以包括第一预设规则，该第一预设规则可以参考行政区域(省，地市，县)的划分，把每个智能电视终端按不同的地域，以树形的分层数据结构来定义和管理智能电视终端。区域组的管理模式可以是分层级的，下一级区域组的智能电视终端同时归属于上一级区域组，在同一层级的区域组中的同一个智能电视终端仅能出现在一个区域组中，不能同时在多个区域组中。可以根据每个智能电视终端所属的区域为每个智能电视终端指定所属的区域组。例如，一个深圳市福田区的智能电视终端，可以同时归属于广东省对应的区域组、深圳市对应的区域组和福田区对应的区域组，但该智能电视终端不能同时归属于广西省对应的区域组，不能同时归属于广州市对应的区域组，以及不能同时归属于罗湖区对应的区域组。广告数据发布服务器按照这种区域组管理规则，为所管理的全部智能电视终端指定对应的区域组，并为各区域组添加ID信息，每个智能电视终端归属至少一个区域组，服务器数据库保存每个智能电视终端与区域组ID的映射关系。
可选地，可以设置区域管理服务器或子系统来执行上述群组划分的步骤。还可以设置交互界面，操作员可以通过交互界面编辑上述预设规则，还可以为智能电视终端指定所属的区域组。
在步骤220中，按第二预设规则定义多个行业组，并为每个智能电视终端指定所属的行业组。
例如，在本实施例中，广告数据发布服务器还可以第二预设规则定义多个 行业组，并为每个智能电视终端指定所述的行业组，其中，上述预设规则还可以包括第二预设规则，按第二预设规则定义群组时相对自由，不分层级，多个智能电视终端可以自由组织在一起构成一个用户群，而同一个智能电视终端，可以出现在多个群组中的。例如，操作员可以根据实际情况，将所管理的智能电视终端中，全部属于酒店和旅馆的智能电视终端指定在一个行业组中，该行业组中的智能电视终端适合投放同一类广告信息，如旅游广告。再例如，操作员还可以定义行业组A适用于投放个人安全宣传广告，定义行业组B适用于投放教育类广告，则可以将学校里的智能电视终端同时指定到行业组A和行业组B中。广告数据发布服务器按照这种群组管理规则，为所管理的全部智能电视终端指定对应的群组，并为每个群组添加ID信息，每个智能电视终端归属至少一个群组，服务器数据库保存每个智能电视终端与群组ID的映射关系。基于群组划分管理智能电视终端，通常是将有相同广告需求的智能电视终端指定在同一个行业组中。广告发布服务器还可以根据操作员的第二操作事件，为将所管理的众多多个智能电视终端指定对应所属的行业组。
再例如，广告数据发布服务器还可以根据操作员的操作事件，将一个智能电视终端同时指定在一个区域组和一个行业组中。例如，福田区一个酒店的智能电视终端，可以归属于福田区对应的区域组中，同时也可以归属于酒店和旅馆对应的行业组中，甚至对于此类智能电视终端，广告数据发布服务器还可以在区域组的基础上进一步划分行业组，例如将福田区酒店和旅馆的智能电视终端指定在一个行业组中。
其中，广告数据发布服务器还可以根据实际需求，对数据库中的区域组和/或行业组进行增加、编辑、查询、修改和删除等编辑操作。并且对步骤210和步骤220的执行顺序不作限定。
在步骤230中，接收智能电视终端发送的查询请求，查询请求携带有智能电视终端的特征信息，用于请求查询智能电视终端所属的目标群组。
其中，智能电视终端可以基于HTTP或文件传输协议(File Transfer Protocol，FTP)发送上述查询请求。
例如，智能电视终端的特征信息可以是智能卡号、设备ID或IP地址中的任意一种或多种。广告数据发布服务器根据智能电视终端的特征信息，可以唯一确定对应的智能电视终端。
在步骤240中，根据特征信息，在数据库中查询智能电视终端所属的目标群组。
例如，广告数据发布服务器通过特征信息确定唯一的智能电视终端，在数据库中查找该智能电视终端对应的区域组和/或行业组，所查找到的与智能电视终端对应的区域组和/或行业组，即为目标区域组和/或目标行业组。
在步骤250中，将查询到的目标群组信息返回给智能电视终端，并与智能电视终端建立XMPP连接。
例如，广告数据发布服务器与智能电视终端建立XMPP连接的过程可以包括：
广告数据发布服务器接收智能电视终端发送的关联请求，其中，关联请求携带有目标区域组和/或目标行业组信息，用于请求将智能电视终端，与目标区域组和/或目标行业组进行关联；广告数据发布服务器基于XMPP协议，通过目标区域组和/或目标行业组，与智能电视终端建立XMPP连接。
例如，智能电视终端可以接收到广告数据发布服务器返回的目标区域组和/或目标行业组的ID信息，并存储在存储器中，以备在后续查询广告数据时使用。智能电视终端根据目标区域组和/或目标行业组的ID信息，向广告数据发布服务器发起登录请求及关联请求，登录广告数据发布服务器成功，及关联目标区 域组和/或目标行业组的聊天室房间号成功，则与广告数据发布服务器建立永久的XMPP连接。
在步骤260中，获取待发布的广告数据。
在步骤270中，对广告数据进行打包与整理，形成广告数据打包文件。
在步骤280中，接收用于选定目标群组的选择指令。
在步骤290中，基于XMPP协议，将广告数据打包文件的下载信息发送到目标群组，以使目标群组中包含的智能电视终端根据下载信息下载广告数据打包文件。
在本实施例中，广告数据发布服务器基于XMPP协议并通过目标区域组和/或目标行业组与智能电视终端建立永久XMPP连接，当广告数据发布服务器获取到待发布的广告数据时，自动对广告数据打包和整理形成广告数据打包文件，并根据实际情况选择被推送当前广告数据的智能电视终端，可及时主动地通过目标区域组和/或目标行业组向智能电视终端推送广告数据打包文件的下载信息，以使智能电视终端根据下载信息及时下载广告数据打包文件，通过本方案，运营商可以方便及时地将不同的广告数据定向推送给有需求的智能电视终端用户，提升了运营商的服务质量。
实施例三
请参考图3，是本实施例提供的一种广告数据的定向发布方法的流程示意图。本实施例提供的方法可应用于运营商定向为智能电视终端发布广告数据的场景，可以由智能电视终端来执行，具体可以由集成在智能电视终端上的软件和/或硬件来实现。
如图3所示，本实施例提供的广告数据的定向发布方法可以包括以下步骤：
在步骤310中，基于XMPP协议，接收广告数据发布服务器发送到目标群组的广告数据打包文件的下载信息。
例如，广告数据发布服务器上可以包括一个XMPP消息推送端，智能电视终端上包括一个XMPP消息接收端和一个广告应用管理服务APP，目标区域组对应有聊天室房间号，目标群组也对应有聊天室房间号。广告数据发布服务器通过目标区域组和/或目标行业组对应的聊天室房间号，与多个智能电视终端建立XMPP连接，其中，XMPP消息推送端可以管理每个区域组和/或行业组的聊天室房间号，每个智能电视终端关联对应的区域组和/或行业组的聊天室房间号。
广告数据发布服务器在完成数据整理和打包工作后，向XMPP消息推送端发出要发布广告数据的发布通知，该发布通知中包括广告数据打包文件的下载信息，还包括操作员选定的目标区域组和/或目标行业组的ID信息；XMPP消息推送端基于XMPP协议，根据选定的目标区域组和/或目标行业组的ID信息，将下载信息发送到选定的目标区域组和/或目标行业组对应的聊天室房间号，使得归属于目标区域组和/或目标行业组的智能电视终端，通过XMPP消息接收端从目标区域组和/或目标行业组对应的聊天室房间号接收广告数据打包文件的下载信息。
在步骤320中，根据下载信息下载广告数据打包文件。
例如，智能电视终端可以基于HTTP协议或FTP协议，根据所述下载信息下载所述广告数据打包文件。智能电视终端的XMPP消息接收端主动将接收到的下载信息传输给广告应用管理服务APP，广告应用管理服务APP接收到来自XMPP消息接收端传输的下载信息后，解析该下载信息，得到该下载信息中包含的广告数据打包文件发布的下载地址信息，采用HTTP协议或FTP协议，从广告数据发布服务器上下载广告数据打包文件，从而完成整个广告数据快速推送的处理 过程。
在本实施例中，智能电视终端预先基于XMPP协议并通过目标区域组和/或目标行业组与广告数据发布服务器建立XMPP连接，智能电视终端基于XMPP协议，接收广告数据发布服务器发送到目标区域组和/或目标行业组的广告数据打包文件的下载信息，基于HTTP协议或FTP协议，根据下载信息下载广告数据打包文件，可及时主动地通过目标区域组和/或目标行业组接收广告数据发布服务器定向投放的广告数据打包文件的下载信息，并根据下载信息及时下载广告数据打包文件，通过本方案，运营商可以方便及时地将不同的广告数据定向推送给有需求的智能电视终端用户，提升了运营商的服务质量。
实施例四
请参考图4，是本实施例提供的一种广告数据的定向发布方法的流程示意图，该方法可以由智能电视终端来执行。如图4所示，本实施例提供的广告数据的定向发布方法可以包括以下步骤：
在步骤410中，向广告数据发布服务器发送查询请求，查询请求携带有智能电视终端的特征信息，用于查询智能电视终端所属的目标群组。
例如，智能电视终端可以基于基于HTTP协议或FTP协议发送上述查询请求。例如，智能电视终端的特征信息可以是智能卡号、设备ID或IP地址中的任意一种或多种。广告数据发布服务器根据智能电视终端的特征信息，可以唯一确定对应的智能电视终端。
在步骤420中，接收广告数据发布服务器响应查询请求所返回的目标群组的信息。
例如，广告数据发布服务器通过特征信息确定唯一的智能电视终端，在数 据库中查找该智能电视终端对应的区域组和/或行业组，所查找到的与智能电视终端对应的区域组和/或行业组，即为目标区域组和/或目标行业组。
在步骤430中，基于XMPP协议，根据目标群组的信息，与广告数据发布服务器建立XMPP连接。
智能电视终端与广告数据发布服务器建立XMPP连接的过程可以包括：
智能电视终端向广告数据发布服务器发送关联请求，其中，关联请求携带有目标区域组和/或目标行业组信息，以及智能电视终端的特征信息，用于请求将智能电视终端，和目标区域组和/或目标行业组进行关联；智能电视终端基于XMPP协议，通过目标区域组和/或目标行业组，与广告数据发布服务器建立XMPP连接。
例如，智能电视终端接收到广告数据发布服务器返回的目标区域组和/或目标行业组的ID信息，并存储在存储器中，以备在后续查询广告数据时使用。智能电视终端根据目标区域组和/或目标行业组的ID信息，向广告数据发布服务器发起登录请求及关联请求，登录广告数据发布服务器成功，及关联目标区域组和/或目标行业组的聊天室房间号成功后，则与广告数据发布服务器建立永久XMPP连接。
在步骤440中，基于XMPP协议，接收广告数据发布服务器发送到目标群组的广告数据打包文件的下载信息。
在步骤450中，根据下载信息下载广告数据打包文件。
例如，智能电视终端可以基于HTTP协议或FTP协议，根据所述下载信息下载所述广告数据打包文件。
在步骤460中，解析广告数据打包文件，获得广告数据并投放。
例如，智能电视终端的广告应用管理服务APP解析广告数据打包文件，获 得广告数据文件(如广告图片文件、广告视频文件等)和广告显示控制配置文件，根据广告显示控制配置文件的内容信息，将广告数据文件投放在智能电视终端的显示屏上。
在本实施例中，智能电视终端可以基于XMPP协议并通过目标区域组和/或目标行业组与广告数据发布服务器建立永久XMPP连接，智能电视终端基于XMPP协议，接收广告数据发布服务器发送到目标区域组和/或目标行业组的广告数据打包文件的下载信息，基于HTTP协议或FTP协议，根据下载信息下载广告数据打包文件，使得智能电视终端可以及时主动地通过目标区域组和/或目标行业组接收广告数据发布服务器定向投放的广告数据打包文件的下载信息，并根据下载信息及时下载广告数据打包文件，通过本方案，运营商可以方便及时地将不同的广告数据定向推送给有需求的智能电视终端用户，提升了运营商的服务质量。
本实施例在上述实施例的基础上，还补充了在推送广告数据时智能电视终端处于待机状态或者关机状态等特殊情况的处理方式的实施例，内容如下：
当智能电视终端开机时，触发一个广告位，例如触发开机广告位，实现在开机时触发广告位从而播放广告位信息，或者智能电视终端接收到换台指令时会触发换台条广告位，再或者智能电视终端接收到进入直播的指令时会触发直播弹出广告位等等。其中，广告位是指在电视机屏幕划分出一个特定区域，用于显示广告数据发布服务器最新发布的广告数据。
智能电视终端的XMPP消息接收端，向广告数据发布服务器的XMPP消息推送端发送申请请求，申请提取一个广告位的最新发布的广告数据。该申请请求中携带有目标区域组和/或行业组的ID信息、智能电视终端的特征信息和广告位等信息。广告数据发布服务器响应该申请请求，返回该广告位上发布的最新 广告数据给智能电视终端的XMPP消息接收端。智能电视终端上的XMPP消息接收端，接收到广告数据发布服务器返回的最新广告数据后，采用终端内部通信机制，把接收到的最新广告数据信息传送给广告应用管理服务APP，其中，终端内部通信机制可以是远程过程调用(Remote Procedure Call，RPC)通信模式，也可以是Android应用间广播模式等。广告应用管理服务APP接收到来自XMPP消息接收端的最新广告数据信息后，解析该数据，得到该数据中包含的广告数据打包文件发布的地址信息，采用HTTP或者FTP协议的模式，从广告数据发布服务器上下载广告数据打包文件，从而完成广告数据定向投送补充流程的处理。
实施例五
请参考图5，是本实施例提供的一种广告数据发布服务器的结构示意图。图5所示的广告数据发布服务器512仅仅是一个示例，不对本实施例的功能和使用范围带来任何限制，其中，上述实施例中的目标群组可以包括目标区域组和/或目标行业组。
如图5所示，广告数据发布服务器512以通用计算设备的形式表现。广告数据发布服务器512的组件可以包括但不限于：一个或者多个第一处理器或者第一处理单元516，系统存储器528，连接不同系统组件(包括系统存储器528和第一处理单元516)的总线518。
并且，当上述广告数据发布服务器512所包括一个或者多个程序被所述一个或者多个第一处理器或者第一处理单元516执行时，程序进行如下操作：
获取待发布的广告数据；对所述广告数据进行打包与整理，形成广告数据打包文件；接收用于选定目标区域组和/或目标行业组的选择指令；基于XMPP 协议，将所述广告数据打包文件的下载信息发送到所述目标区域组和/或目标行业组，以使所述目标区域组和/或目标行业组中包含的智能电视终端根据所述下载信息下载所述广告数据打包文件。
总线518表示几类总线结构中的一种或多种，包括存储器总线或者存储器控制器，外围总线，图形加速端口，处理器或者使用多种总线结构中的任意总线结构的局域总线。例如，这些体系结构包括但不限于工业标准体系结构(ISA)总线，微通道体系结构(MAC)总线，增强型ISA总线、视频电子标准协会(VESA)局域总线以及外围组件互连(PCI)总线。
广告数据发布服务器512可以包括多种计算机系统可读介质。这些介质可以是任何能够被广告数据发布服务器512访问的可用介质，包括易失性和非易失性介质，可移动的和不可移动的介质。
系统存储器528可以包括易失性存储器形式的计算机系统可读介质，例如随机存取存储器(RAM)530和/或高速缓存存储器532。广告数据发布服务器512还可以包括其它可移动/不可移动的、易失性/非易失性计算机系统存储介质。仅作为举例，存储系统534可以用于读写不可移动的、非易失性磁介质(图5未显示，通常称为“硬盘驱动器”)。尽管图5中未示出，可以提供用于对可移动非易失性磁盘(例如“软盘”)读写的磁盘驱动器，以及对可移动非易失性光盘(例如CD-ROM，DVD-ROM或者其它光介质)读写的光盘驱动器。在这些情况下，每个驱动器可以通过一个或者多个数据介质接口与总线518相连。存储器528可以包括至少一个程序产品，该程序产品具有一组(例如至少一个)程序模块，这些程序模块被配置以执行上述任意实施例的功能。
具有一组(至少一个)程序模块542的程序/实用工具540，可以存储在例如存储器528中，这样的程序模块542包括但不限于操作系统、一个或者多个 应用程序、其它程序模块以及程序数据，这些示例中的每一个或一种组合中可能包括网络环境的实现。程序模块542通常执行上述任意实施中的功能和/或方法。
广告数据发布服务器512也可以与一个或多个外部设备514(例如键盘、指向设备、显示器524等)通信，还可与一个或者多个使得用户能与该广告数据发布服务器512交互的设备通信，和/或与使得该广告数据发布服务器512能与一个或多个其它计算设备进行通信的任何设备(例如网卡，调制解调器等等)通信。这种通信可以通过输入/输出(I/O)接口522进行。并且，广告数据发布服务器512还可以通过网络适配器520与一个或者多个网络(例如局域网(LAN)，广域网(WAN)和/或公共网络，例如因特网)通信。如图所示，网络适配器520通过总线518与广告数据发布服务器512的其它模块通信。应当明白，尽管图中未示出，可以结合广告数据发布服务器512使用其它硬件和/或软件模块，包括但不限于：微代码、设备驱动器、冗余处理单元、外部磁盘驱动阵列、RAID系统、磁带驱动器以及数据备份存储系统等。
第一处理单元516通过运行存储在系统存储器528中的程序，从而执行各种功能应用以及数据处理，例如实现上述任意实施例所提供的广告数据的定向发布方法。
实施例六
请参考图6，是本实施例提供的一种智能电视终端的结构示意图。图6所示的智能电视终端612仅仅是一个示例，不对本实施例中智能电视终端的功能和使用范围带来任何限制。其中，上述实施例中的目标群组可以包括目标区域组和目标行业组中的至少一个。
如图6所示，智能电视终端612以通用智能电视设备的形式表现。智能电视终端612的组件可以包括但不限于：一个或者多个第二处理器或者第二处理单元616，系统存储器628，连接不同系统组件(包括系统存储器628和第一处理单元616)的总线618。
并且，当上述智能电视终端612所包括一个或者多个程序被所述一个或者多个第二处理器或者第二处理单元616执行时，程序进行如下操作：
基于XMPP协议，接收广告数据发布服务器发送到目标区域组和/或目标行业组的广告数据打包文件的下载信息；基于HTTP协议或FTP协议，根据所述下载信息下载所述广告数据打包文件。
对智能电视终端612的结构的细节描述，可参考上述实施例五中对广告数据发布服务器512的详细描述，在此不再重复赘述。
本实施例还提供一种计算机可读存储介质，存储有计算机可执行指令，所述计算机可执行指令用于执行上述任意一种方法。
工业实用性
本公开提供一种广告数据的定向发布方法、服务器和智能电视终端，基于XMPP协议，通过目标群组，可及时主动地定为有需求的智能电视终端推送广告数据，通过本方案，运营商可以方便及时地将不同的广告数据定向推送给有需求的智能电视终端用户，提升了运营商的服务质量。

Claims (14)

  1. 一种广告数据的定向发布方法，应用于广告数据发布服务器，所述方法包括：
    获取待发布的广告数据；
    对所述广告数据进行打包与整理，形成广告数据打包文件；
    接收用于选定目标群组的选择指令，根据所述选择指令确定所述目标群组；
    基于可扩展通讯和表示协议XMPP，将所述广告数据打包文件的下载信息发送到所述目标群组，以使所述目标群组中包含的智能电视终端根据所述下载信息下载所述广告数据打包文件。
  2. 如权利要求1所述的方法，其中，所述获取待发布的广告数据之前，还包括：
    接收所述智能电视终端发送的查询请求，所述查询请求中携带有所述智能电视终端的特征信息，用于请求查询所述智能电视终端所属的所述目标群组；其中，所述特征信息包括智能卡号、设备标识ID和互联网协议地址IP中至少一个；
    根据所述特征信息，在数据库中查询所述智能电视终端所属的所述目标群组；
    将查询到的所述目标群组信息返回给所述智能电视终端，并与所述智能电视终端建立XMPP连接。
  3. 如权利要求2所述的方法，其中，所述与所述智能电视终端建立XMPP连接，包括：
    接收所述智能电视终端发送的关联请求，所述关联请求携带有所述目标群组的信息，用于请求将所述智能电视终端，与所述目标群组进行关联；
    基于XMPP协议，通过所述目标群组，与所述智能电视终端建立XMPP连接。
  4. 如权利要求1所述的方法，其中，所述获取待发布的广告数据之前，还包括：通过以下至少一种方式划分群组：
    按第一预设规则定义多个区域组，并为每个智能电视终端指定所属的区域组；
    按第二预设规则定义多个行业组，并为每个智能电视终端指定所属的行业组；
    其中，所述第一预设规则为按照行政区域定义多个区域组；所述第二预设规则为按照行业信息定义多个行业组。
  5. 根据权利要求4所述的方法，其中，所述根据所述选择指令确定所述目标群组包括：
    根据所述选择指令，从所述区域组和所述行业组中的至少一种分组中确定所述目标群组。
  6. 根据权利要求2所述的方法，其中，接收所述智能电视终端发送的查询请求包括：接收所述智能电视终端基于超文本传输协议HTTP协议或文件传输协议FTP发送的查询请求。
  7. 一种广告数据的定向发布方法，应用于智能电视终端，所述方法包括：
    基于可扩展通讯和标识协议XMPP，接收广告数据发布服务器发送到目标群组的广告数据打包文件的下载信息；
    根据所述下载信息下载所述广告数据打包文件。
  8. 如权利要求5所述的方法，其中，所述基于XMPP协议，接收广告数据 发布服务器发送到目标群组的广告数据打包文件的下载信息之前，还包括：
    向广告数据发布服务器发送查询请求，所述查询请求携带有智能电视终端的特征信息，用于查询所述智能电视终端所属的所述目标群组；其中，所述特征信息包括智能卡号、设备标识ID和互联网协议地址IP中至少一个；
    接收所述广告数据发布服务器响应所述查询请求所返回的所述目标群组的信息；以使所述广告数据发布服务器基于XMPP协议，根据所述目标群组的信息，与所述智能电视终端建立XMPP连接。
  9. 如权利要求6所述的方法，其中，所述接收所述广告数据发布服务器响应所述查询请求所返回的所述目标群组的信息之后，还包括：
    向所述广告数据发布服务器发送关联请求，所述关联请求携带有所述目标群组的信息，以及所述智能电视终端的特征信息，用于请求所述广告数据发布服务器将所述智能电视终端，和所述目标群组进行关联。
  10. 如权利要求5所述的方法，其中，所述根据所述下载信息下载所述广告数据打包文件之后，还包括：
    解析所述广告数据打包文件，获得广告数据并投放显示。
  11. 如权利要求5所述的方法，其中，所述根据所述下载信息下载所述广告数据打包文件包括：基于超文本传输协议HTTP或文件传输协议FTP，根据所述下载信息下载所述广告数据打包文件。
  12. 一种广告数据发布服务器，包括：
    一个或多个第一处理器；
    第一存储装置，设置为存储一个或多个程序，
    当所述一个或多个程序被所述一个或多个第一处理器执行，使得所述一个或多个第一处理器实现如权利要求1-6中任一所述的广告数据的定向发布方 法。
  13. 一种智能电视终端，包括：
    一个或多个第二处理器；
    第二存储装置，设置为存储一个或多个程序，
    当所述一个或多个程序被所述一个或多个第二处理器执行，使得所述一个或多个第二处理器实现如权利要求7-11中任一所述的广告数据的定向发布方法。
  14. 一种计算机可读存储介质，存储有计算机可执行指令，所述计算机可执行指令用于执行权利要求1-11中任一项所述的方法。
PCT/CN2018/071098 2017-05-10 2018-01-04 广告数据的定向发布方法、服务器和智能电视终端 WO2018205657A1 (zh)

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