WO2018149399A1

WO2018149399A1 - Application download counting method, readable storage medium, terminal apparatus and device

Info

Publication number: WO2018149399A1
Application number: PCT/CN2018/076665
Authority: WO
Inventors: 邹晓晨; 周斌
Original assignee: 平安科技（深圳）有限公司
Priority date: 2017-02-16
Filing date: 2018-02-13
Publication date: 2018-08-23
Also published as: CN107798028A

Abstract

An application download counting method, a readable storage medium, a terminal apparatus and a device are provided to resolve an issue of not performing classification or counting on data downloaded from respective downloading channels in the prior art. The application download counting method comprises: obtaining a download request of a target application (101); obtaining a link address linking to a source of the download request (102); extracting, according to a preset rule and from the link address, an identifier field (103); determining a download link corresponding to the identifier field (104); and accessing the download link to download the target application, and classifying the present data access into a classification of a download channel corresponding to the identifier field (105).

Description

Invention name: an application download statistical method, readable storage medium, terminal equipment and equipment

Set

[0001] This application claims the priority of the Chinese Patent Application filed on February 16, 2017, the Chinese Patent Application No. PCT Application No. In this application.

Technical field

[0002] The present application relates to the field of mobile terminal technologies, and in particular, to an application download statistics method, a computer readable storage medium, a terminal device, and a device.

Background technique

[0003] In the software market, in order to expand the number of users of application products (such as APP), it is necessary to provide users with as many download channels as possible, for example, these applications can be put into various application markets, such as Android market, application treasure. , pea pods and other application platforms.

[0004] Currently, after the application is delivered to the major application markets, the user issues a download request for the application through these application markets, and downloads and installs the application. Due to the cost of delivery, and not all application markets have sufficient delivery value, it is necessary to consider the application market and the time and cost of the application in the application operation process.

[0005] However, the existing application downloads are all unified downloads, and the download channels of the respective application markets are not distinguished, and it is difficult to provide analysis data for the application operation and delivery policies.

technical problem

The present application provides an application download statistics method, a computer readable storage medium, a terminal device and a device, which can provide analysis data for accurate delivery of an application.

Problem solution

Technical solution

The first aspect of the embodiment of the present application provides an application downloading statistics method, including: [0008] obtaining a download request of the target application;

[0009] obtaining a link address of a source of the download request;

[0010] extracting a flag field from the link address according to a preset rule, where the flag field is preset in a link address of the source;

Determining a download link corresponding to the flag field;

[0012] accessing the download link to perform downloading of the target application, and recording current access data to a download channel corresponding to the flag field.

[0013] A second aspect of the embodiments of the present application provides a computer readable storage medium, where the computer readable storage medium stores computer readable instructions, which are executed by a processor, and are implemented as the present application. The steps of the application download statistics method proposed by the first aspect of the embodiment.

[0014] A third aspect of the embodiments of the present application provides a terminal device, including a memory, a processor, and computer readable instructions stored in the memory and executable on the processor, where the processor executes The computer readable instructions implement the steps of the application download statistics method as set forth in the first aspect of the embodiments of the present application.

[0015] A fourth aspect of the embodiment of the present application provides an application downloading statistics apparatus, including:

[0016] a download request obtaining module, configured to acquire a download request of the target application;

[0017] a link address obtaining module, configured to acquire a link address of a source of the download request;

[0018] a flag field extracting module, configured to extract a flag field from the link address according to a preset rule, where the flag field is preset in a link address of the source;

[0019] a download link determining module, configured to determine a download link corresponding to the flag field;

And [0020] an access record module, configured to access the download link to perform downloading of the target application, and record current access data to a download channel corresponding to the flag field.

Advantageous effects of the invention

Beneficial effect

[0021] The present application distinguishes each download channel by the flag field in the link address, and records the access data to the download channel after downloading the application. After the operation delivery strategy analysis is required, the access data may be analyzed according to the access data of each channel. Provides a basis for accurate delivery of your app.

Brief description of the drawing DRAWINGS

[0022] FIG. 1 is a flow chart of a first embodiment of an application downloading statistical method in the present application;

[0023] FIG. 2 is a flow chart of a second embodiment of an application downloading statistical method in the present application;

[0024] FIG. 3 is a flow chart of a third embodiment of an application downloading statistical method in the present application;

[0025] FIG. 4 is a structural diagram of a first embodiment of an application downloading statistical device in the present application;

5 is a structural diagram of a second embodiment of an application downloading statistical device in the present application;

6 is a structural diagram of a third embodiment of an application downloading statistical device in the present application.

Embodiments of the invention

[0028] The present application provides an application downloading statistics method and apparatus, which are used to solve the problem that existing application downloads do not distinguish between different download channels and statistical data.

[0029] Please refer to FIG. 1. The first embodiment of an application download statistics method in the present application includes:

[0030] 101. Acquire a download request of the target application.

[0031] In this embodiment, first, a download request of the target application may be acquired. This download request is typically initiated by the user who wants to download the target application.

[0032] 102. Obtain a link address of a source of the download request.

[0033] After obtaining the download request of the target application, the link address of the source of the download request may be acquired.

It can be understood that the source of the download request will have a link address, such as the URL address of the source under the HTTP protocol. In general, the download request includes the source address of the request and the destination address of the request, and the source address can be obtained directly from the download request; if the source address cannot be directly obtained from the download request, the source can be reversed. The way to find the source of the download request to get the link address of the source.

[0034] 103. Extract a flag field from the link address according to a preset rule.

[0035] After obtaining the link address of the source of the download request, the flag field may be extracted from the link address according to a preset rule. It can be understood that the flag field can be constructed in advance in the link address according to a preset rule. In this embodiment, different download channels are distinguished by different flag fields. Therefore, different flag fields can be set for each download channel, and then these flag fields are respectively embedded in the link of the download request source to which the corresponding download channel is delivered. At the address. [0036] For example, in an application scenario, an operating channel node of an APP includes a department to which the product belongs, a supplier under the department, and an application market delivered by each vendor. Each of the three channel nodes is connected to form a different download channel. For example, "Department 1 - Supplier A - Application Market A" is one download channel, and "Department 1 - Supplier B - Application Market A" is another download channel. Then, different corresponding identification fields are set for different download channels. For example, the flag field corresponding to the download channel A is "CXX-WX DLUFAXHK-001-BIDTB-PC", and the corresponding flag field of the download channel B is "CXX-WXDLUFAX HK". -001-BID-WAP", the "CXX-WXDLUFAXHK-001-BIDTB-PC" field is embedded in the link address of the download request corresponding to the download channel A, and the download address of the download request corresponding to the download channel B is inserted. Embed the "CXX-WXDLUFAXHK-001-BID-WAP" field.

[0037] 104. Determine a download link corresponding to the flag field.

[0038] After extracting the flag field from the link address according to a preset rule, a download link corresponding to the flag field may be determined. In this embodiment, the flag field may have a corresponding relationship with the download channel, and the corresponding relationship exists with the download link. The determining the download channel according to the flag field may be determined by looking up the table, and the corresponding relationship between the flag field and the download channel may be recorded in the background of the system, as shown in the following table 1:

[0039] Table 1

[0040]

-^^士士 r

Download

XS 1 CS -WXDLJ3⁄4D2K-1⁄2I -BIDTB- G

WXS 2

m CXS— 3⁄43⁄4DLUF ]qa-: buy-B| , ,,W»' _:

CX- 3⁄433L3⁄413⁄4XI3⁄4- Display 1 _: -BW3⁄4- C

CXX- W 3⁄4yi3⁄4»iK-Bribble - B1D1 3⁄43⁄4F

€3⁄4C- WXDLUlMli - Touch - Brain G

CTC- aHUFWK-View-legs -

CX - W3⁄43⁄4 MXHi- 1 -BIB 1 -WA

0iX-W aUI3⁄4LXHi:-resistant -Β auxiliary-grain 1>

:C - PL'0fe 3⁄4-3⁄4l -BIBWMl-'Wffi

: C5O-3⁄4£0LM 3⁄4-Qing :1 -S i3⁄4— PG

■c--幌-SGG Z-WAF Grain SGi - w3⁄4oiui3⁄4SHK:-side i - GJS-WXDOT3⁄4HS-June-: QpS1⁄2- G

Tear-off: €X - IMJJIA Hi- earn i -QIH-PC

Saii AXH -観 - : 恳- W

'medical

XS 2 eXX-WJSMMXHil-m -SHM — 3⁄43⁄4F Position G ■e3X- 0l3⁄4I3⁄4 I3⁄4 - Steel -GGL

[0041] In the above Table 1, the names of the respective download channels are indicated by letters.

[0042] In an application scenario, the flag field, the download channel, and the download link are one-to-one correspondence and associated with each other. In the case of obtaining the flag field, the corresponding download link may be determined according to the flag field. And download channels.

[0043] 105. Access the download link to perform downloading of the target application, and record current access data to a download channel corresponding to the flag field.

[0044] After determining the download link of the download channel corresponding to the flag field, the download link may be accessed to perform downloading of the target application, and the current access data is recorded to a download channel corresponding to the flag field. [0045] It can be understood that, after the target application starts downloading, the current access can be considered to be valid, that is, the access corresponding to the download channel generates an access benefit, and thus, the current access data can be recorded to the corresponding download channel. The above access data may include information such as the time of the visit, the IP address accessed, the number of times the application is downloaded, and the traffic downloaded by the application.

[0046] In this embodiment, after each valid access, the access data is recorded to the corresponding download channel. When data analysis needs to be performed on each download channel, the access data can be separately obtained, so that which downloads can be counted. There are more effective accesses to the channels, and fewer download channels have fewer effective accesses, so the download channel can be adjusted based on the results of statistics and analysis.

[0047] In this embodiment, each of the download channels is distinguished by the flag field in the link address, and after the application is downloaded, the access data is recorded to the download channel. After the operation and delivery strategy analysis is required, the access data of each channel may be analyzed. , providing a basis for accurate application delivery.

[0048] Referring to FIG. 2, a second embodiment of an application download statistics method in the present application includes:

[0049] 201. Acquire a download request of the target application.

[0050] In this embodiment, first, a download request of the target application may be acquired. This download request is typically initiated by the user who wants to download the target application. Further, after the download request is initiated, the model of the terminal that initiates the download request may be detected. If the terminal is an Iphone, the device may be redirected to the AppStore. If the terminal is an Android phone, step 202 is performed to obtain the source of the download request. Link address. Understandably, since the application source of the AppStore is strictly controlled, the download channel is relatively simple, and there is no need to set the flag field to distinguish the download source.

[0051] 202. Obtain a link address of a source of the download request.

[0052] 203, determining whether the link address meets a preset rule, if not, executing step 204, and if yes, executing step 205;

[0053] After obtaining the link address of the source of the download request, it may be determined whether the link address meets a preset rule. If not, step 204 is performed, and if yes, step 205 is performed.

[0054] 204, obtain a default flag field, and perform step 206;

[0055] If the link address does not meet the preset rule, the default flag field is obtained, and step 206 is performed.

It can be understood that, when the link address does not meet the preset rule, it indicates that the source does not belong to the download source of the preset download channel, and the default flag field may be preset for the download source of the part. It is also assigned to the default download channel, and then step 206 is performed.

[0056] 205. Extract a flag field from the link address according to a preset rule.

[0057] 206. Determine a download link corresponding to the flag field.

[0058] 207: accessing the download link to perform downloading of the target application, and recording current access data to a download channel corresponding to the flag field;

[0059] Steps 205-207 are the same as steps 103-105. For details, refer to the related description of steps 103-105.

[0060] 208. Count, according to historical access data of each of the download channels, a download quantity of the target application of each of the download channels.

[0061] After data analysis is performed on each download channel, the number of downloads of the target application of each of the download channels may be counted according to historical access data of each of the download channels.

[0062] It can be understood that, in this embodiment, the access data is recorded to the corresponding download channel after each valid access, and when the data analysis needs to be performed on each download channel, the access data may be separately obtained, thereby It can be counted which download channels have more effective access, and which download channels have less effective access, so that the download channel can be adjusted according to the results of statistics and analysis.

[0063] The above description is mainly from two aspects of the preset rule judgment and the download quantity statistics. The following is a more detailed description of an application download statistics method in the present application. Referring to FIG. 3, in the present application, A third embodiment of an application download statistics method includes:

[0064] 301. Obtain a download request of the target application.

[0065] In this embodiment, first, a download request of the target application may be acquired. This download request is typically initiated by the user who wants to download the target application.

[0066] Further, after the download request is initiated, the model of the terminal that initiates the download request may be detected. If the terminal is an Iphone, the device may be redirected to the AppStore; if the terminal is an Android phone, step 302 is performed to obtain the download. The link address of the requested source. Understandably, since the application source of the AppStore is strictly controlled, the download channel is relatively simple, and there is no need to set the flag field to distinguish the download source.

[0067] 302. Obtain a link address of a source of the download request.

[0068] Step 302 is the same as step 102. For details, refer to the related description of step 102.

[0069] 303, determining whether the link address meets a preset rule, if not, executing step 304, and if yes, Go to step 305;

[0070] After obtaining the link address of the source of the download request, it may be determined whether the link address meets a preset rule. If not, step 304 is performed, and if yes, step 305 is performed.

[0071] 304, obtaining a default flag field, and performing step 306;

[0072] If the link address does not meet the preset rule, the default flag field is obtained, and step 306 is performed.

It can be understood that when the link address does not meet the preset rule, it indicates that the source does not belong to the download source of the preset download channel. For the download source of this part, the default flag field may be preset, and the attribution is also Go to the default download channel and go to step 306.

[0073] 305. Extract a flag field from the link address according to a preset rule.

[0074] Step 305 is the same as step 103. For details, refer to the related description of step 103.

[0075] 306: determining, according to each level field information of the flag field, each channel node of the download channel; [0076] after obtaining the flag field, determining, according to each field information of the flag field, each of the download channels Channel node. The flag field includes all levels of field information, and the level field information is two or more fields of information. The field information of each level corresponds to each channel node in the download channel. For example, if the download channel is "Department 1 - Vendor B - Application Market A", the field information of each level is " CXX1-GYS B-YYSCA", and the field information is a three-level field, wherein the first-level field information is "CXX1" Corresponding channel node "Department 1"; the secondary field information is "GYSB", corresponding to the channel node "Supplier B"; the third-level field information is "YYSCA", corresponding to the application market A.

[0077] 307. Determine the download channel according to the determined each channel node.

[0078] In determining each of the channel nodes of the download channel, the download channel may be determined according to the determined respective channel nodes. The correspondence between each channel node and the download channel can be determined by looking up the table, and the corresponding relationship between the flag field and the download channel can be recorded in the background of the system, as shown in Table 1. In Table 1, each flag field is expressed in the form of field information of each level, for example, "CXX-WXDLUFA XHK-001-BIDTB-PC", a field information on it can correspond to a channel node, and can be directly checked through Table 1. Inquire about the download channel corresponding to each channel node.

[0079] 308. Determine a download link corresponding to the flag field.

[0080] In the embodiment, the foregoing step 308 is similar to the step 104 in the first embodiment, and details are not described herein again.

[0081] 309. Access the download link to perform downloading of the target application, and record current access data to and a download channel corresponding to the flag field;

After determining the download link of the download channel corresponding to the flag field, the download link may be accessed to perform downloading of the target application, and the current access data is recorded to the download channel corresponding to the flag field.

[0083] It can be understood that, after the target application starts downloading, the current access can be considered as valid, that is, the access corresponding to the download channel generates an access benefit, and thus, the current access data can be recorded to the corresponding download channel. The above access data may include information such as the time of the visit, the IP address accessed, the number of times the application is downloaded, and the traffic downloaded by the application.

[0084] 310. Count, according to historical access data of each of the download channels, a download quantity of the target application of each of the download channels.

[0085] After data analysis is performed on each download channel, the number of downloads of the target application of each of the download channels may be counted according to historical access data of each of the download channels.

[0086] It can be understood that, in this embodiment, the access data is recorded to the corresponding download channel after each valid access, and when the data analysis needs to be performed on each download channel, the access data may be separately obtained, thereby It can be counted which download channels have more effective access, and which download channels have less effective access, so that the download channel can be adjusted according to the results of statistics and analysis.

[0087] 311. Count, according to historical access data of each of the download channels, a download quantity of the target application of each channel node.

[0088] After performing data analysis on each download channel, the number of downloads of the target application of each channel node may be counted according to historical access data of each of the download channels. It can be understood that, in this embodiment, each download channel is composed of each channel node. Therefore, after counting the number of download channels, the number of each channel node can also be counted. For example, the number of downloads for the download channel "Department 1 - Vendor B - App Market A" is 100, and the download channel "Department 1 - Vendor A - App Market A" has a download count of 50, then the channel node "Department 1 "The number of downloads for statistics is 150, the number of downloads for the channel node "vendor B" is 100, the number of downloads for the channel node "vendor A" is 50, and the number of downloads for the channel node "application market A" is 150. It can be seen that the number of downloads of the target application can be counted for each channel node, and which channel nodes have more downloads and which channel nodes have fewer downloads, so that the channel nodes can be adjusted according to the statistics and analysis results. [0089] The above mainly describes an application download statistics method, and an application download statistics device will be described in detail below.

4 is a structural diagram showing a first embodiment of an application download statistical device in the present application.

[0091] In this embodiment, an application downloading statistics device includes:

[0092] a download request obtaining module 401, configured to acquire a download request of the target application;

[0093] a link address obtaining module 402, configured to acquire a link address of a source of the download request;

[0094] a flag field extraction module 403, configured to extract a flag field from the link address according to a preset rule, where the flag field is preset in a link address of the source;

[0095] a download link determining module 404, configured to determine a download link of a download channel corresponding to the flag field

[0096] The access record module 405 is configured to access the download link to perform downloading of the target application, and record current access data to a download channel corresponding to the flag field.

[0097] FIG. 5 is a block diagram showing a second embodiment of an application download statistics device in the present application.

[0098] As shown in FIG. 5, the flag field may include field information of each level, and the field information of the levels is two or more fields of information;

[0099] The application downloading statistics device may further include:

[0100] The channel node determining module 411 is configured to separately determine each channel node of the download channel according to the field information of each level;

[0101] The download channel determining module 412 is configured to determine, according to the determined each channel node, a download channel corresponding to the flag field.

[0102] Further, the application downloading statistics device may further include:

[0103] The second download quantity statistic module 406 is configured to collect, according to historical access data of each of the download channels, the download quantity of the target application of each channel node.

6 is a structural diagram showing a third embodiment of an application download statistical device in the present application.

[0105] As shown in FIG. 6, the application downloading statistics device may further include:

[0106] The first download quantity statistic module 407 is configured to count, according to historical access data of each of the download channels, the number of downloads of the target application of each of the download channels.

[0107] Further, the application downloading statistics device may further include: [0108] The link address determining module 408 is configured to determine whether the link address meets a preset rule;

[0109] The triggering module 409 is configured to trigger the flag field extraction module if the determination result of the link address determining module 408 is YES;

[0110] The default field obtaining module 410 is configured to: if the determination result of the link address determining module 408 is negative, obtain a default flag field, and trigger the download link determining module.

For a specific working process of the system, the device and the unit described above, reference may be made to the corresponding processes in the foregoing method embodiments, and details are not described herein again.

[0112] The embodiment of the present application further provides a computer readable storage medium, where the computer readable storage medium stores computer readable instructions, which are executed by a processor, and are implemented as shown in FIG. 1 to FIG. Any of the steps to download a statistical method.

[0113] The embodiment of the present application further provides a terminal device, including a memory, a processor, and computer readable instructions stored in the memory and executable on the processor, where the processor executes the computer The read command 吋 implements the steps of any of the application download statistics methods as shown in FIGS. 1 to 3.

Claims

Claim

An application download statistics method, comprising:

Obtain a download request for the target application;

Obtaining a link address of the source of the download request;

Extracting a flag field from the link address according to a preset rule, the flag field being preset in a link address of the source;

Determining a download link corresponding to the flag field;

The download link is accessed to perform downloading of the target application, and the current access data is recorded to a download channel corresponding to the flag field.

The method for downloading statistics according to claim 1, wherein the flag field includes field information of each level, and the field information of each level is two or more fields of information; and the target is accessed by accessing the download link. Before the download of the application, and recording the current access data to the download channel corresponding to the flag field, the method further includes:

Determining, according to the level information of each level, each channel node of the download channel; and determining, according to the determined each channel node, a download channel corresponding to the flag field. The application downloading statistics method according to claim 1, wherein the application downloading statistical method further comprises:

Counting the number of downloads of the target applications of each of the download channels according to historical access data of each of the download channels.

The application downloading statistics method according to claim 2, wherein the application downloading statistical method further comprises:

And counting the number of downloads of the target applications of the respective channel nodes according to historical access data of each of the download channels.

The method for downloading statistics according to any one of claims 1 to 4, wherein before the extracting the flag field from the link address according to the preset rule, the method further comprises: determining whether the link address meets a preset Rule

If the link address meets a preset rule, performing a step of extracting a flag field from the link address according to a preset rule; If the link address does not meet the preset rule, the default flag field is obtained, and a step of determining a download link of the download channel corresponding to the flag field is performed.

A computer readable storage medium storing computer readable instructions, wherein the computer readable instructions are executed by a processor to implement the following steps:

Obtain a download request for the target application;

Obtaining a link address of the source of the download request;

Determining a download link corresponding to the flag field;

The computer readable storage medium according to claim 6, wherein the flag field includes all levels of field information, and the level field information is two or more fields of information; and the accessing the download link is performed. Before downloading the target application and recording the current access data to the download channel corresponding to the flag field, the method further includes:

Determining, according to the level information of each level, each channel node of the download channel; and determining, according to the determined each channel node, a download channel corresponding to the flag field. The computer readable storage medium according to claim 6, wherein the step of implementing the computer readable instructions by the processor further comprises:

The computer readable storage medium of claim 7, wherein the step of implementing the computer readable instructions by the processor further comprises:

The computer readable storage medium according to any one of claims 6 to 9, wherein before the flag field is extracted from the link address according to a preset rule, the method further includes: Determining whether the link address meets a preset rule;

If the link address meets a preset rule, performing a step of extracting a flag field from the link address according to a preset rule;

If the link address does not conform to the preset rule, the default flag field is obtained, and a step of determining a download link of the download channel corresponding to the flag field is performed.

A terminal device includes a memory, a processor, and computer readable instructions stored in the memory and executable on the processor, wherein the processor executes the computer readable instructions to implement the following Steps:

Obtain a download request for the target application;

Obtaining a link address of the source of the download request;

Determining a download link corresponding to the flag field;

The terminal device according to claim 11, wherein the flag field includes field information of each level, and the field information of each level is field information of two or more levels;

Before accessing the download link to perform downloading of the target application, and recording current access data to a download channel corresponding to the flag field, the method further includes:

Determining, according to the level information of each level, each channel node of the download channel; and determining, according to the determined each channel node, a download channel corresponding to the flag field. The terminal device according to claim 11, wherein the step of the processor executing the computer readable instruction 还 further comprises:

The terminal device according to claim 12, wherein the step of the processor executing the computer readable instruction 还 further comprises:

Counting the respective channel nodes according to historical access data of each of the download channels The number of downloads for the target app.

The terminal device according to any one of claims 11 to 14, wherein before the flag field is extracted from the link address according to a preset rule, the method further includes:

Determining whether the link address meets a preset rule;

An application downloading statistics device, comprising:

a download request acquisition module, configured to obtain a download request of the target application;

a link address obtaining module, configured to obtain a link address of the source of the download request, and a flag field extracting module, configured to extract a flag field from the link address according to a preset rule, where the flag field is preset in the source In the link address;

a download link determining module, configured to determine a download link corresponding to the flag field; an access record module, configured to access the download link to perform downloading of the target application, and record current access data to correspond to the flag field Download channel.

The application downloading statistical device according to claim 16, wherein the flag field includes all levels of field information, and the field information of each level is more than two levels of field information;

a channel node determining module, configured to respectively determine each channel node of the download channel according to the field information of each level;

And a downloading channel determining module, configured to determine, according to the determined each channel node, a download channel corresponding to the flag field.

The application downloading statistical device according to claim 16, wherein the application downloading statistical device further comprises:

And a first download quantity statistic module, configured to count, according to historical access data of each of the download channels, a download quantity of the target application of each of the download channels.

The application downloading statistics device according to claim 17, wherein the application is The statistical device also includes:

And a second download quantity statistic module, configured to count, according to historical access data of each of the download channels, a download quantity of the target application of each channel node.

The application downloading statistical device according to any one of claims 16 to 19, wherein the application downloading statistical device further comprises:

a link address judging module, configured to determine whether the link address meets a preset rule; a triggering module, configured to trigger the flag field extracting module if the judgment result of the link address judging module is yes;

And a default field obtaining module, configured to: if the determination result of the link address determining module is no, obtain a default flag field, and trigger the download link determining module.