WO2018149399A1 - Procédé de comptage de téléchargement d'application, support d'informations lisible, appareil terminal et dispositif - Google Patents

Procédé de comptage de téléchargement d'application, support d'informations lisible, appareil terminal et dispositif Download PDF

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Publication number
WO2018149399A1
WO2018149399A1 PCT/CN2018/076665 CN2018076665W WO2018149399A1 WO 2018149399 A1 WO2018149399 A1 WO 2018149399A1 CN 2018076665 W CN2018076665 W CN 2018076665W WO 2018149399 A1 WO2018149399 A1 WO 2018149399A1
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WO
WIPO (PCT)
Prior art keywords
download
flag field
link address
link
channel
Prior art date
Application number
PCT/CN2018/076665
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English (en)
Chinese (zh)
Inventor
邹晓晨
周斌
Original Assignee
平安科技（深圳）有限公司
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
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Publication of WO2018149399A1 publication Critical patent/WO2018149399A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
    • G06F16/9566—URL specific, e.g. using aliases, detecting broken or misspelled links
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/951—Indexing; Web crawling techniques
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F8/00—Arrangements for software engineering
    • G06F8/60—Software deployment
    • G06F8/61—Installation

Definitions

  • Invention name an application download statistical method, readable storage medium, terminal equipment and equipment
  • the present application relates to the field of mobile terminal technologies, and in particular, to an application download statistics method, a computer readable storage medium, a terminal device, and a device.
  • the present application provides an application download statistics method, a computer readable storage medium, a terminal device and a device, which can provide analysis data for accurate delivery of an application.
  • the first aspect of the embodiment of the present application provides an application downloading statistics method, including: [0008] obtaining a download request of the target application;
  • a second aspect of the embodiments of the present application provides a computer readable storage medium, where the computer readable storage medium stores computer readable instructions, which are executed by a processor, and are implemented as the present application.
  • a third aspect of the embodiments of the present application provides a terminal device, including a memory, a processor, and computer readable instructions stored in the memory and executable on the processor, where the processor executes
  • the computer readable instructions implement the steps of the application download statistics method as set forth in the first aspect of the embodiments of the present application.
  • a fourth aspect of the embodiment of the present application provides an application downloading statistics apparatus, including:
  • a download request obtaining module configured to acquire a download request of the target application
  • a link address obtaining module configured to acquire a link address of a source of the download request
  • a flag field extracting module configured to extract a flag field from the link address according to a preset rule, where the flag field is preset in a link address of the source;
  • a download link determining module configured to determine a download link corresponding to the flag field
  • an access record module configured to access the download link to perform downloading of the target application, and record current access data to a download channel corresponding to the flag field.
  • the present application distinguishes each download channel by the flag field in the link address, and records the access data to the download channel after downloading the application. After the operation delivery strategy analysis is required, the access data may be analyzed according to the access data of each channel. Provides a basis for accurate delivery of your app.
  • FIG. 1 is a flow chart of a first embodiment of an application downloading statistical method in the present application
  • FIG. 2 is a flow chart of a second embodiment of an application downloading statistical method in the present application
  • FIG. 3 is a flow chart of a third embodiment of an application downloading statistical method in the present application
  • FIG. 4 is a structural diagram of a first embodiment of an application downloading statistical device in the present application
  • FIG. 5 is a structural diagram of a second embodiment of an application downloading statistical device in the present application.
  • FIG. 6 is a structural diagram of a third embodiment of an application downloading statistical device in the present application.
  • the present application provides an application downloading statistics method and apparatus, which are used to solve the problem that existing application downloads do not distinguish between different download channels and statistical data.
  • the first embodiment of an application download statistics method in the present application includes:
  • a download request of the target application may be acquired. This download request is typically initiated by the user who wants to download the target application.
  • the link address of the source of the download request may be acquired.
  • the source of the download request will have a link address, such as the URL address of the source under the HTTP protocol.
  • the download request includes the source address of the request and the destination address of the request, and the source address can be obtained directly from the download request; if the source address cannot be directly obtained from the download request, the source can be reversed. The way to find the source of the download request to get the link address of the source.
  • the flag field may be extracted from the link address according to a preset rule. It can be understood that the flag field can be constructed in advance in the link address according to a preset rule.
  • different download channels are distinguished by different flag fields. Therefore, different flag fields can be set for each download channel, and then these flag fields are respectively embedded in the link of the download request source to which the corresponding download channel is delivered.
  • an operating channel node of an APP includes a department to which the product belongs, a supplier under the department, and an application market delivered by each vendor. Each of the three channel nodes is connected to form a different download channel.
  • “Department 1 - Supplier A - Application Market A” is one download channel
  • “Department 1 - Supplier B - Application Market A” is another download channel.
  • different corresponding identification fields are set for different download channels.
  • the flag field corresponding to the download channel A is "CXX-WX DLUFAXHK-001-BIDTB-PC”
  • the corresponding flag field of the download channel B is "CXX-WXDLUFAX HK”.
  • -001-BID-WAP the "CXX-WXDLUFAXHK-001-BIDTB-PC” field is embedded in the link address of the download request corresponding to the download channel A, and the download address of the download request corresponding to the download channel B is inserted. Embed the "CXX-WXDLUFAXHK-001-BID-WAP" field.
  • a download link corresponding to the flag field may be determined.
  • the flag field may have a corresponding relationship with the download channel, and the corresponding relationship exists with the download link.
  • the determining the download channel according to the flag field may be determined by looking up the table, and the corresponding relationship between the flag field and the download channel may be recorded in the background of the system, as shown in the following table 1:
  • the flag field, the download channel, and the download link are one-to-one correspondence and associated with each other.
  • the corresponding download link may be determined according to the flag field. And download channels.
  • the download link may be accessed to perform downloading of the target application, and the current access data is recorded to a download channel corresponding to the flag field.
  • the current access can be considered to be valid, that is, the access corresponding to the download channel generates an access benefit, and thus, the current access data can be recorded to the corresponding download channel.
  • the above access data may include information such as the time of the visit, the IP address accessed, the number of times the application is downloaded, and the traffic downloaded by the application.
  • the access data is recorded to the corresponding download channel.
  • the access data can be separately obtained, so that which downloads can be counted. There are more effective accesses to the channels, and fewer download channels have fewer effective accesses, so the download channel can be adjusted based on the results of statistics and analysis.
  • each of the download channels is distinguished by the flag field in the link address, and after the application is downloaded, the access data is recorded to the download channel. After the operation and delivery strategy analysis is required, the access data of each channel may be analyzed. , providing a basis for accurate application delivery.
  • a second embodiment of an application download statistics method in the present application includes:
  • a download request of the target application may be acquired. This download request is typically initiated by the user who wants to download the target application. Further, after the download request is initiated, the model of the terminal that initiates the download request may be detected. If the terminal is an Iphone, the device may be redirected to the AppStore. If the terminal is an Android phone, step 202 is performed to obtain the source of the download request. Link address. Understandably, since the application source of the AppStore is strictly controlled, the download channel is relatively simple, and there is no need to set the flag field to distinguish the download source.
  • step 204 After obtaining the link address of the source of the download request, it may be determined whether the link address meets a preset rule. If not, step 204 is performed, and if yes, step 205 is performed.
  • step 206 If the link address does not meet the preset rule, the default flag field is obtained, and step 206 is performed.
  • the link address does not meet the preset rule, it indicates that the source does not belong to the download source of the preset download channel, and the default flag field may be preset for the download source of the part. It is also assigned to the default download channel, and then step 206 is performed.
  • Steps 205-207 are the same as steps 103-105. For details, refer to the related description of steps 103-105.
  • the number of downloads of the target application of each of the download channels may be counted according to historical access data of each of the download channels.
  • the access data is recorded to the corresponding download channel after each valid access, and when the data analysis needs to be performed on each download channel, the access data may be separately obtained, thereby It can be counted which download channels have more effective access, and which download channels have less effective access, so that the download channel can be adjusted according to the results of statistics and analysis.
  • a third embodiment of an application download statistics method includes:
  • a download request of the target application may be acquired. This download request is typically initiated by the user who wants to download the target application.
  • the model of the terminal that initiates the download request may be detected. If the terminal is an Iphone, the device may be redirected to the AppStore; if the terminal is an Android phone, step 302 is performed to obtain the download. The link address of the requested source. Understandably, since the application source of the AppStore is strictly controlled, the download channel is relatively simple, and there is no need to set the flag field to distinguish the download source.
  • Step 302 is the same as step 102. For details, refer to the related description of step 102.
  • step 303 determining whether the link address meets a preset rule, if not, executing step 304, and if yes, Go to step 305;
  • step 304 After obtaining the link address of the source of the download request, it may be determined whether the link address meets a preset rule. If not, step 304 is performed, and if yes, step 305 is performed.
  • step 306 is performed.
  • the link address does not meet the preset rule, it indicates that the source does not belong to the download source of the preset download channel.
  • the default flag field may be preset, and the attribution is also Go to the default download channel and go to step 306.
  • Step 305 is the same as step 103.
  • Step 305 refers to the related description of step 103.
  • the flag field includes all levels of field information, and the level field information is two or more fields of information.
  • the field information of each level corresponds to each channel node in the download channel.
  • the field information of each level is " CXX1-GYS B-YYSCA”, and the field information is a three-level field, wherein the first-level field information is "CXX1" Corresponding channel node "Department 1"; the secondary field information is "GYSB", corresponding to the channel node "Supplier B”; the third-level field information is "YYSCA”, corresponding to the application market A.
  • the download channel may be determined according to the determined respective channel nodes.
  • the correspondence between each channel node and the download channel can be determined by looking up the table, and the corresponding relationship between the flag field and the download channel can be recorded in the background of the system, as shown in Table 1.
  • each flag field is expressed in the form of field information of each level, for example, "CXX-WXDLUFA XHK-001-BIDTB-PC", a field information on it can correspond to a channel node, and can be directly checked through Table 1. Inquire about the download channel corresponding to each channel node.
  • step 308 is similar to the step 104 in the first embodiment, and details are not described herein again.
  • the download link may be accessed to perform downloading of the target application, and the current access data is recorded to the download channel corresponding to the flag field.
  • the current access can be considered as valid, that is, the access corresponding to the download channel generates an access benefit, and thus, the current access data can be recorded to the corresponding download channel.
  • the above access data may include information such as the time of the visit, the IP address accessed, the number of times the application is downloaded, and the traffic downloaded by the application.
  • the number of downloads of the target application of each of the download channels may be counted according to historical access data of each of the download channels.
  • the access data is recorded to the corresponding download channel after each valid access, and when the data analysis needs to be performed on each download channel, the access data may be separately obtained, thereby It can be counted which download channels have more effective access, and which download channels have less effective access, so that the download channel can be adjusted according to the results of statistics and analysis.
  • the number of downloads of the target application of each channel node may be counted according to historical access data of each of the download channels. It can be understood that, in this embodiment, each download channel is composed of each channel node. Therefore, after counting the number of download channels, the number of each channel node can also be counted.
  • the number of downloads for the download channel "Department 1 - Vendor B - App Market A” is 100
  • the download channel "Department 1 - Vendor A - App Market A” has a download count of 50
  • the channel node "Department 1 "The number of downloads for statistics is 150
  • the number of downloads for the channel node "vendor B” is 100
  • the number of downloads for the channel node “vendor A” is 50
  • the number of downloads for the channel node "application market A” is 150.
  • the number of downloads of the target application can be counted for each channel node, and which channel nodes have more downloads and which channel nodes have fewer downloads, so that the channel nodes can be adjusted according to the statistics and analysis results.
  • the above mainly describes an application download statistics method, and an application download statistics device will be described in detail below.
  • FIG. 4 is a structural diagram showing a first embodiment of an application download statistical device in the present application.
  • an application downloading statistics device includes:
  • a download request obtaining module 401 configured to acquire a download request of the target application
  • a link address obtaining module 402 configured to acquire a link address of a source of the download request
  • a flag field extraction module 403 configured to extract a flag field from the link address according to a preset rule, where the flag field is preset in a link address of the source;
  • a download link determining module 404 configured to determine a download link of a download channel corresponding to the flag field
  • the access record module 405 is configured to access the download link to perform downloading of the target application, and record current access data to a download channel corresponding to the flag field.
  • FIG. 5 is a block diagram showing a second embodiment of an application download statistics device in the present application.
  • the flag field may include field information of each level, and the field information of the levels is two or more fields of information;
  • the application downloading statistics device may further include:
  • the channel node determining module 411 is configured to separately determine each channel node of the download channel according to the field information of each level;
  • the download channel determining module 412 is configured to determine, according to the determined each channel node, a download channel corresponding to the flag field.
  • the application downloading statistics device may further include:
  • the second download quantity statistic module 406 is configured to collect, according to historical access data of each of the download channels, the download quantity of the target application of each channel node.
  • FIG. 6 is a structural diagram showing a third embodiment of an application download statistical device in the present application.
  • the application downloading statistics device may further include:
  • the first download quantity statistic module 407 is configured to count, according to historical access data of each of the download channels, the number of downloads of the target application of each of the download channels.
  • the application downloading statistics device may further include: [0108]
  • the link address determining module 408 is configured to determine whether the link address meets a preset rule
  • the triggering module 409 is configured to trigger the flag field extraction module if the determination result of the link address determining module 408 is YES;
  • the default field obtaining module 410 is configured to: if the determination result of the link address determining module 408 is negative, obtain a default flag field, and trigger the download link determining module.
  • the embodiment of the present application further provides a computer readable storage medium, where the computer readable storage medium stores computer readable instructions, which are executed by a processor, and are implemented as shown in FIG. 1 to FIG. Any of the steps to download a statistical method.
  • the embodiment of the present application further provides a terminal device, including a memory, a processor, and computer readable instructions stored in the memory and executable on the processor, where the processor executes the computer
  • the read command ⁇ implements the steps of any of the application download statistics methods as shown in FIGS. 1 to 3.

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  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • General Engineering & Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Data Mining & Analysis (AREA)
  • Software Systems (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

L'invention concerne un procédé de comptage de téléchargement d'application, un support d'informations lisible, un appareil terminal et un dispositif qui sont prévus pour résoudre un problème de non réalisation de classification ou de comptage sur des données téléchargées à partir de canaux de téléchargement respectifs dans l'état de la technique. Le procédé de comptage de téléchargement d'application consiste à : obtenir une requête de téléchargement d'une application cible (101); obtenir une adresse de lien assurant une liaison vers une source de la demande de téléchargement (102); extraire, selon une règle prédéfinie et à partir de l'adresse de lien, un champ d'identifiant (103); déterminer un lien de téléchargement correspondant au champ d'identifiant (104); et accéder au lien de téléchargement pour télécharger l'application cible, et classifier l'accès de données présent dans une classification d'un canal de téléchargement correspondant au champ d'identifiant (105).
PCT/CN2018/076665 2017-02-16 2018-02-13 Procédé de comptage de téléchargement d'application, support d'informations lisible, appareil terminal et dispositif WO2018149399A1 (fr)

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CN201710083436.5 2017-02-16
CN201710083436.5A CN107798028A (zh) 2017-02-16 2017-02-16 一种应用下载统计方法和装置

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CN111428117B (zh) * 2019-01-09 2023-05-16 百度在线网络技术（北京）有限公司 应用程序的数据获取方法和装置
CN110177135A (zh) * 2019-05-21 2019-08-27 深圳壹账通智能科技有限公司 应用程序的渠道信息处理方法、装置和计算机设备

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EP2773080A1 (fr) * 2011-10-26 2014-09-03 Tencent Technology (Shenzhen) Co., Ltd Système et procédé de commande de partage pour des informations de téléchargement de ressources de réseau

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CN104104717B (zh) * 2014-06-30 2017-11-03 广州唯品会网络技术有限公司 投放渠道数据统计方法及装置
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CN1799042A (zh) * 2001-10-03 2006-07-05 诺基亚有限公司 用于控制访问可下载资源的系统和方法
CN101355569A (zh) * 2008-09-10 2009-01-28 北大方正集团有限公司 一种数字内容下载控制方法、装置及系统
EP2773080A1 (fr) * 2011-10-26 2014-09-03 Tencent Technology (Shenzhen) Co., Ltd Système et procédé de commande de partage pour des informations de téléchargement de ressources de réseau
CN103617544A (zh) * 2013-11-27 2014-03-05 友盟同欣（北京）科技有限公司 渠道效果监控方法以及系统

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