WO2018137153A1 - Procédé d'affichage d'une publicité par un terminal, et terminal et système de distribution de publicité - Google Patents

Procédé d'affichage d'une publicité par un terminal, et terminal et système de distribution de publicité Download PDF

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Publication number
WO2018137153A1
WO2018137153A1 PCT/CN2017/072510 CN2017072510W WO2018137153A1 WO 2018137153 A1 WO2018137153 A1 WO 2018137153A1 CN 2017072510 W CN2017072510 W CN 2017072510W WO 2018137153 A1 WO2018137153 A1 WO 2018137153A1
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WO
WIPO (PCT)
Prior art keywords
advertisement
lock screen
picture
image
terminal
Prior art date
Application number
PCT/CN2017/072510
Other languages
English (en)
Chinese (zh)
Inventor
逄焕刚
刘庆伦
姜明
李洋
Original Assignee
华为技术有限公司
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 华为技术有限公司 filed Critical 华为技术有限公司
Priority to PCT/CN2017/072510 priority Critical patent/WO2018137153A1/fr
Priority to CN202111582829.3A priority patent/CN114461156A/zh
Priority to CN201780006153.9A priority patent/CN108701038B/zh
Publication of WO2018137153A1 publication Critical patent/WO2018137153A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/14—Digital output to display device ; Cooperation and interconnection of the display device with other functional units
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F9/00—Arrangements for program control, e.g. control units
    • G06F9/06—Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
    • G06F9/44—Arrangements for executing specific programs
    • G06F9/445—Program loading or initiating
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0272—Period of advertisement exposure

Definitions

  • the embodiments of the present invention relate to the field of communications technologies, and in particular, to a method, a terminal, and an advertisement delivery system for displaying advertisements on a terminal.
  • the lock screen interface is the screen that the end user first sees when he lights up the screen of the mobile phone. It is mainly used to protect the privacy of users, prevent the wrong operation of the mobile phone, and save power by not turning off the screen.
  • the frequency of the lock screen interface is very high, and the value of the lock screen interface is urgently needed for development.
  • the embodiment of the present application discloses a method, a terminal, and an advertisement delivery system for displaying an advertisement by a terminal.
  • the lock screen interface By using the lock screen interface to display advertisements, the problem that the lock screen interface has a very high frequency but low value is solved.
  • the theme information in the picture is used to distinguish whether it is an advertisement picture. Reduced the delay in displaying ad images.
  • an embodiment of the present application provides an advertisement delivery system, where the advertisement delivery system includes a terminal, an advertisement delivery platform, and a lock screen server, and is characterized in that: the advertisement delivery platform is configured to receive an advertisement picture material; The delivery platform is further configured to generate an advertisement identifier, set the advertisement identifier in a theme attribute of the advertisement picture material, and generate an advertisement image; the advertisement delivery platform is further configured to send at least one advertisement image to the lock screen server; the lock screen server is configured to Sending a lock screen image to the end, the lock screen image includes at least one advertisement image; the terminal is configured to display at least one advertisement image in the lock screen state; the terminal is further configured to: monitor the operation for the target advertisement image, and obtain the target advertisement of the target advertisement image The terminal is further configured to send an operation event to the advertisement delivery platform according to the target advertisement identifier; the advertisement delivery platform is further configured to process the operation event according to the target advertisement identifier.
  • the embodiment of the present application sends an advertisement image generated by the advertisement delivery platform, and sends the advertisement image and the screen saver image to the terminal through the lock screen server, and the terminal can display the advertisement image in the same manner as the display screen protects the image, and the theme of the lock screen image is adopted.
  • the metadata in the attribute is used to distinguish the advertisement picture and the screen saver picture, and the terminal does not need to request the advertisement picture in real time from the advertisement delivery platform, and the advertisement picture display has low delay and high user experience.
  • the method further includes: the lock screen server is further configured to periodically send an advertisement image request to the advertisement delivery platform, and the advertisement image request is used to request the updated advertisement image.
  • it also includes:
  • the terminal is further configured to periodically send a query request to the lock screen server, and the query request is used to request an updated lock screen image.
  • the updated lock screen image includes the updated ad image.
  • the advertisement delivery platform is further configured to send a json structure message to the lock screen server through the https interface, where the json structure message includes at least one advertisement picture.
  • an embodiment of the present application provides a method for a terminal to display an advertisement.
  • the method is applicable to a terminal, the method includes: acquiring a lock screen image from a lock screen server, the lock screen image including at least one advertisement picture, the advertisement picture includes an advertisement identifier; and the terminal displays the lock screen in a lock screen state
  • the image is monitored for the operation of the target advertisement image, and the target advertisement identifier of the target advertisement image is obtained; and the operation event is sent to the advertisement delivery platform according to the target advertisement identifier.
  • the advertisement picture is obtained by the lock screen server, so that when the terminal displays the advertisement, the advertisement does not need to request the advertisement in real time, the delay of displaying the advertisement is low, the advertisement display is more timely, and the experience is better.
  • the advertisement identification includes metadata that the advertisement identification includes at least one theme attribute, the metadata including the material ID.
  • the terminal may distinguish the difference between the advertisement picture and the non-advertisement picture (ie, the screen saver picture) according to the material ID in the theme attribute of the advertisement picture, so that the terminal may only detect the operation of the user for the picture with the material ID.
  • the advertisement delivery platform can also perform operations such as statistics and billing according to the material ID.
  • the foregoing acquiring the lock screen image from the lock screen server specifically includes: periodically receiving a lock screen image update package sent by the lock screen server, where the lock screen image update package includes the updated advertisement picture.
  • the terminal may send a query request to the lock screen server in a set period, where the query request is used to request a lock screen image updated in the period, the update lock screen image includes an updated advertisement image or the lock screen server may be configured The period sends a lock screen picture updated in the period to the terminal.
  • the regular update of the advertisement picture can be realized by the embodiment of the present application.
  • the embodiment of the present application provides a method for displaying an advertisement by a terminal, and the method is applicable to a lock screen server.
  • the method specifically includes: receiving an advertisement image sent by the advertisement delivery platform, the advertisement image includes an advertisement identifier; integrating the advertisement image in the lock screen image, the lock screen image includes an advertisement image and a screen saver image, the advertisement image includes an advertisement identifier; and sending the lock to the terminal Screen picture, lock screen picture is used to display on the terminal.
  • the embodiment of the present application may be configured to send an advertisement picture to the terminal by the lock screen server, and the advertisement picture and the screen saver picture may be sent together, so that when the terminal displays the advertisement in the lock screen state, the advertisement picture is not required to be requested in real time, and the delay is low. The effect is good.
  • the method before sending the advertisement picture to the terminal, the method further includes: receiving a query request periodically sent by the terminal, where the query request is used to request an updated lock screen image, and the updated lock screen image Includes updated ad images.
  • the method before receiving the advertisement image sent by the advertisement delivery platform, the method further includes: periodically sending an advertisement image request to the advertisement delivery platform, where the advertisement image request is used to request the advertisement delivery platform to update Ad Image.
  • the lock screen server may send an advertisement picture request to the lock screen server in a second period, the advertisement picture request is used to request an advertisement picture updated in the second period, or the advertisement delivery platform may send the lock screen server in a second period.
  • An advertisement image that is updated during the delivery cycle.
  • an embodiment of the present application provides a method for a terminal to display an advertisement.
  • the method is applicable to an advertisement delivery platform, and the method specifically includes: receiving an advertisement picture material and at least one metadata; generating an advertisement identifier, and setting the advertisement identifier and the at least one metadata in a theme attribute of the advertisement picture material Generating an advertisement picture; sending the advertisement picture to a lock screen server.
  • the advertisement delivery platform may generate an advertisement image including the material ID in the theme attribute, and the terminal may only detect the operation of the user for the picture having the material ID. And the advertisement delivery platform can also perform operations such as statistics and billing according to the material ID.
  • the method before sending the advertisement image to the lock screen server, the method further includes: receiving a lock screen An advertisement picture request periodically sent by the server, the request being used to request an advertisement picture updated in a period.
  • an embodiment of the present application provides a terminal.
  • the device includes: a receiver, configured to acquire a lock screen image from the lock screen server, the lock screen image includes at least one advertisement image, the advertisement image includes an advertisement identifier, and a display, configured to display the lock screen image in a lock screen state; a processor, configured to monitor an operation of the target advertisement image, to obtain a target advertisement identifier of the target advertisement image, and a sender, configured to send an operation event to the advertisement delivery platform according to the target advertisement identifier.
  • the advertisement identifier includes metadata of at least one topic attribute; at least one metadata includes a material ID.
  • the transmitter is further configured to periodically receive a lock screen picture update package sent by the lock screen server, where the lock screen picture update package includes the updated advertisement picture.
  • an embodiment of the present application provides a lock screen server.
  • the device includes: a receiver, configured to receive an advertisement image sent by an advertisement delivery platform, the advertisement image includes an advertisement identifier, and a processor, configured to integrate the advertisement image in a lock screen image, where the lock screen image includes an advertisement image and a screen saver image, the advertisement image includes an advertisement identifier, and the transmitter is further configured to send the lock screen image to the terminal, where the lock screen image is used for display on the terminal.
  • the receiver is further configured to: receive a query request periodically sent by the terminal, where the query request is used to request an updated lock screen image, and the updated lock screen image includes an updated advertisement image.
  • the sender is further configured to periodically send an advertisement picture request to the advertisement delivery platform, where the advertisement picture request is used to request an advertisement picture updated by the advertisement delivery platform.
  • an embodiment of the present application provides an advertisement delivery platform.
  • the device includes: a receiver, configured to receive an advertisement picture material and at least one metadata; a processor, configured to generate an advertisement identifier, and set the advertisement identifier and the at least one metadata in a theme attribute of the advertisement picture material, Generating an advertisement picture; a sender for transmitting the advertisement picture to a lock screen server.
  • the receiver is further configured to receive an advertisement picture request periodically sent by the lock screen server, where the request is used to request an updated advertisement picture in a period.
  • an embodiment of the present application provides an apparatus for displaying an advertisement.
  • the method includes: an obtaining unit, configured to acquire a lock screen image from a lock screen server, where the lock screen image includes at least one advertisement image, the advertisement image includes an advertisement identifier, and a display unit configured to display the lock screen image in a lock screen state a processing unit, configured to monitor an operation of the target advertisement image, to obtain a target advertisement identifier of the target advertisement image, and a sending unit, configured to send an operation event to the advertisement delivery platform according to the target advertisement identifier.
  • the advertisement identifier includes metadata of at least one topic attribute; at least one metadata includes a material ID.
  • the sending unit is further configured to periodically receive the lock screen picture update package sent by the lock screen server, where the lock screen picture update package includes the updated advertisement picture.
  • the embodiment of the present application provides a lock screen server.
  • the method includes: a receiving unit, configured to receive an advertisement image sent by an advertisement delivery platform, the advertisement image includes an advertisement identifier, and a processing unit, configured to integrate the advertisement image in a lock screen image, where the lock screen image includes an advertisement image and A screen saver image, the advertisement image including an advertisement logo. And sending, by the sending unit, the lock screen picture, where the lock screen picture is used for display on the terminal.
  • the receiving unit is further configured to: receive a query request periodically sent by the terminal, where the query request is used to request an updated lock screen image, and the updated lock screen image includes the updated advertisement image.
  • the sending unit is further configured to periodically send an advertisement picture request to the advertisement delivery platform, where the advertisement picture request is used to request an advertisement picture updated by the advertisement delivery platform.
  • an embodiment of the present application provides an advertisement delivery platform.
  • the method includes: a receiving unit, configured to receive an advertisement picture material and at least one metadata; a processing unit, configured to generate an advertisement identifier, and set the advertisement identifier and the at least one metadata in a theme attribute of the advertisement picture material, Generating an advertisement picture; and sending a unit, configured to send the advertisement picture to a lock screen server.
  • the receiving unit is further configured to receive an advertisement picture request periodically sent by the lock screen server, where the request is used to request an updated advertisement picture in a period.
  • an embodiment of the present application provides a computer storage medium for storing computer software instructions for use in the terminal, including a program designed to perform the second aspect and optionally implemented.
  • the embodiment of the present application provides a computer storage medium for storing computer software instructions used by the lock screen server, including a program designed to execute the foregoing third aspect and optionally implemented .
  • the embodiment of the present application provides a computer storage medium for storing computer software instructions used by the advertisement delivery platform, including a program designed to execute the fourth aspect and optionally implemented .
  • the embodiment of the present application provides a computer program product for storing computer software instructions for use in the terminal, including a program designed to perform the second aspect and optionally implemented.
  • the embodiment of the present application provides a computer program product for storing computer software instructions used by the lock screen server, including a program designed to execute the third aspect and optionally implemented .
  • the embodiment of the present application provides a computer program product for storing computer software instructions for use in the advertisement delivery platform, including a program designed to perform the fourth aspect and optionally implemented.
  • FIG. 1 is a schematic structural view of an advertisement delivery system according to an embodiment of the present application
  • FIG. 2 is a schematic diagram of signaling interaction of a terminal display advertisement according to an embodiment of the present disclosure
  • FIG. 3 is an example provided by an embodiment of the present application.
  • FIG. 4 is a schematic structural diagram of an advertisement delivery platform according to an embodiment of the present application.
  • FIG. 5 is a schematic structural diagram of another advertisement delivery platform according to an embodiment of the present application.
  • FIG. 6 is a schematic structural diagram of a lock screen server according to an embodiment of the present application.
  • FIG. 7 is a schematic structural diagram of a terminal according to an embodiment of the present disclosure.
  • FIG. 8 is a schematic structural diagram of another terminal according to an embodiment of the present disclosure.
  • FIG. 9 is a schematic structural diagram of another lock screen server according to an embodiment of the present application.
  • FIG. 10 is a schematic structural diagram of another advertisement delivery platform according to an embodiment of the present application.
  • the lock screen interface is the screen that the end user first sees when lighting the screen of the mobile phone, which is easy to attract the attention of the end user, and advertises on the lock screen interface. Will achieve good advertising results.
  • Applicants of the present application have found through analysis that the current practice for mobile advertising is to adopt a real-time mode, which ensures real-time performance.
  • the so-called real-time mode means that the user lights up the terminal screen, the terminal requests the advertisement from the advertisement delivery platform, and then the terminal immediately displays the advertisement returned by the advertisement delivery platform according to the request.
  • the screen Since the screen is lit in real time to request an advertisement, it is possible that the network is unreachable when the screen is lit, or an advertisement request is sent even if the network is connected, but the advertisement is delayed, and the advertisement may be too late to be displayed, and the user may perform an unlocking or other operation.
  • the terminal ends the display of the lock screen interface.
  • the embodiment of the present application provides a method for displaying an advertisement by a terminal, an advertisement delivery platform, a lock screen server, a terminal, and an advertisement delivery system.
  • the advertisement delivery system provided by the embodiment of the present application may include: a terminal 100, a lock screen server 200, and an advertisement delivery platform 300.
  • the terminal 100, the lock screen server 200, and the advertisement delivery platform 300 are connected to each other.
  • the terminal 100 can be connected to the lock screen server 200 and the advertisement delivery platform through a Radio Access Network (RAN) and a Core Network (CN). 300 is connected, or the terminal 100 can also be connected to the lock screen server 200 and the advertisement delivery platform 300 through a wireless local area network (WLAN) access wired network.
  • the lock screen server 200 and the advertisement delivery platform 300 can be connected by a wired network such as Ethernet.
  • the terminal involved in the embodiment of the present application may include a mobile phone, a tablet computer, a personal digital assistant (PDA), a point of sales (POS), a car computer, and the like.
  • PDA personal digital assistant
  • POS point of sales
  • the advertisement image may be an image carrying an advertisement logo.
  • an advertisement identity can be carried in the subject attribute of the advertisement picture.
  • the topic attribute can include a material identifier.
  • Creatives are the image material and metadata that are required to generate an ad image.
  • the screen saver image can be a non-advertising image, that is, an image that does not carry an advertisement logo.
  • the material identifier of the screen saver image does not include the material identifier, or the included material identifier indicates that the screen saver image is a non-advertising image.
  • the lock screen picture includes an advertisement picture and a screen saver picture.
  • the ad serving system delivers ads by following these steps:
  • the advertisement delivery platform receives the advertisement picture material.
  • the ad serving platform can receive metadata such as advertisements entered by advertisers or advertising agencies, as well as information such as advertising image material.
  • Figure 3 is a schematic diagram of creating a lock screen creative. As shown in Figure 3, an advertiser or ad agency can create a creative through the user interface provided by the ad serving platform, as follows:
  • the advertisement delivery platform generates an advertisement identifier, and sets the advertisement identifier in a theme attribute of the advertisement picture material to generate an advertisement image.
  • the advertisement identifier can be used as a basis for determining whether an image is an advertisement image, and different advertisement images can be distinguished in the advertisement delivery system, and an advertisement image can have a unique advertisement identifier on the delivery platform, for example,
  • the advertisement delivery platform may generate a material ID according to the metadata of the advertisement and the information of the advertisement picture material, and the material ID may be used as an advertisement identifier, wherein the metadata of the advertisement and the information of the advertisement picture material may be hashed to obtain the material ID.
  • the advertising platform may randomly generate a material ID as an advertising identifier.
  • the advertisement delivery platform splices the received metadata and the generated material ID according to a certain format, and is set in the theme attribute of the advertisement image.
  • the material ID may also be referred to as metadata of the advertisement picture.
  • the metadata contained in the ad image theme attribute is shown in Table 1:
  • Metadata name Description ⁇ mgzn-title> The title of the ad image ⁇ mgzn-cpname> Vendor name of the ad image ⁇ mgzn-contenturi> Click image jump address of the ad image ⁇ mgzn-content> Description of the ad image ⁇ mgzn-contentid> Creative ID
  • the stitching format is as follows:
  • ⁇ mgzn-title> is followed by the title of the advertisement
  • ⁇ mgzn-cpname> is followed by the supplier of the advertisement
  • ⁇ mgzn-contenturi> is followed by the click jump address
  • ⁇ mgzn-content> is followed by Is the description of the ad
  • ⁇ mgzn-contentid> is followed by the material ID.
  • the advertisement delivery platform sends at least one advertisement image to the lock screen server.
  • the lock screen server may periodically send an advertisement picture request to the lock screen server, the advertisement picture request is used to request an updated advertisement picture, or the advertisement delivery platform may periodically send the updated advertisement picture to the lock screen server.
  • the ad delivery platform can set an updated advertisement image to the lock screen server every Tuesday at 07:00.
  • the updated advertisement image is between 07:00 on Tuesday and 07:00 on Tuesday of the previous week. The resulting ad image.
  • the lock screen server may return a response message to the advertisement delivery platform after receiving the at least one advertisement image sent by the advertisement delivery platform, where the response message may carry at least one advertisement identifier, where the response is used to indicate an advertisement corresponding to the at least one advertisement identifier.
  • the picture is received on the lock screen server.
  • the Hyper Text Transfer Protocol over Secure Socket Layer (https) interface can be used for data transmission between the advertisement delivery platform and the lock screen server.
  • the message body adopts the json structure. An example of a request is given below:
  • the lock screen server is configured to send a lock screen image to the terminal, where the lock screen image includes at least one advertisement image;
  • the lock screen server may send an advertisement image to the terminal or send only the updated advertisement image after receiving the query request sent by the terminal, where the advertisement image may be compressed and sent to the terminal together with the screen saver image.
  • the terminal may periodically send a query request to the lock screen server for requesting an updated lock screen image, the updated lock screen image including the updated advertisement picture and the updated screen saver picture.
  • the terminal can be set to update only the Wi-Fi (WIreless-Fidelity) connection state according to requirements.
  • the terminal detects a Wi-Fi connection
  • the terminal sends a query request to the lock screen server.
  • the lock screen image sends the lock screen image update package to the terminal.
  • the update package may include an advertisement image sent by the advertisement delivery platform to the lock screen server during a period from the last receipt of the query request to the current receipt of the query request, and may also include receiving the query on the lock screen server.
  • the screen saver picture that is updated within the time period from the request to the time the query request is received.
  • the lock screen image can also periodically send updated lock screen images to the terminal.
  • the updated advertisement picture can be sent to the terminal by means of information push.
  • the terminal may return a response message to the lock screen server, where the response message may carry an advertisement identifier of the advertisement image, and the response is used to indicate that the advertisement image corresponding to the advertisement identifier is received by the terminal. .
  • the lock screen image can be classified according to the theme, wherein the theme can be determined according to the type of the image content, the type of the image format, the type of the image resolution, and the like. For example, depending on the content, it can be divided into a character theme, a landscape theme, a car theme, and the like.
  • the lock screen server may determine a theme corresponding to the advertisement image according to the metadata and the picture material. For example, for an advertisement picture of the automobile, the advertisement picture may be determined as a car theme. Among them, each advertisement picture can determine one or more topics.
  • the lock screen server may send the advertisement pictures belonging to the same theme to the terminal together. For example, screen saver pictures and advertisement pictures of the same theme can be packaged and sent to the terminal.
  • the terminal may also directly request a lock screen image of a theme from the lock screen server, and the lock screen image includes an advertisement picture and a screen saver picture.
  • the lock screen operator can review the advertisement picture and the screen saver picture on the lock screen server, for example, check whether there are non-compliant contents in the picture, whether there are sensitive words, and the like.
  • the lock screen server can package and compress the advertisement picture and the screen saver picture together to form a lock screen picture compression package. If the lock screen server receives the updated advertisement image sent by the material information synchronization server, the advertisement image update package may be generated, or the updated advertisement image and the updated screen saver image may be packaged together to form a lock screen image update package.
  • the terminal receives a lock screen picture sent by the lock screen server, where the lock screen picture includes at least one advertisement picture.
  • the terminal can save the received lock screen picture in the memory.
  • the terminal can periodically initiate a query request to the lock screen server to check whether there is an update package.
  • the lock screen application running in the terminal parses the compressed package, parses the material ID contained in the advertisement image, and stores it in the memory.
  • Metadata name Description ⁇ mgzn-title> The title of the ad image ⁇ mgzn-cpname> Vendor name of the ad image ⁇ mgzn-contenturi> Click image jump address of the ad image ⁇ mgzn-content> Description of the ad image ⁇ mgzn-contentid> Material ID, (this metadata is only available in the ad image)
  • Metadata name Description ⁇ mgzn-title> Screensaver title ⁇ mgzn-cpname> The name of the supplier of the screensaver image ⁇ mgzn-contenturi> Screen saver image click jump address ⁇ mgzn-content> Description of screen saver pictures
  • S260 The terminal displays a lock screen picture in a lock screen state.
  • the lock screen application integrated with the software development kit (SDK) is installed in the terminal, and the terminal can display the lock screen image in the lock screen state by running the lock screen application, wherein the lock screen image includes at least one screen saver image. And at least one ad image.
  • SDK software development kit
  • the terminal may display according to the set rules, for example, the screen saver picture and the advertisement picture may be alternately displayed; or when the terminal lights up the screen, the first display advertisement The picture, and then the screen saver picture, further, the advertisement picture displayed on the screen every time the terminal is displayed may be different, for example, the locally stored advertisement picture may be displayed in sequence.
  • the terminal monitors user operations.
  • the specific event may include browsing, clicking, collecting, and sharing the target advertisement picture and the like.
  • the terminal may send an operation event such as browsing, clicking, collecting, sharing, etc. to the advertisement delivery platform.
  • the event identification interface for example, the material ID
  • the SDK is carried in the operation event and sent to the advertisement delivery platform through the event reporting interface provided by the SDK.
  • the operational event may include a description of the target ad image operation and an identification of the target ad image.
  • the advertisement delivery platform receives an operation event sent by the terminal, and performs a charging operation according to the operation. among them,
  • the operational event includes an operation for a target advertising image, and the operational event may include a target advertising identifier corresponding to the target advertising image.
  • the advertisement delivery platform records, analyzes, processes, and the like for the operation event of the advertisement, for example, performs an accounting operation on the account corresponding to the advertisement identifier according to the advertisement identifier carried in the operation event.
  • the unit price for billing for different operations of the advertisement picture may be different, for example, the billing unit price for browsing may be less than the shared billing unit price.
  • the advertisement image generated by the advertisement delivery platform sends the advertisement image and the screen saver image to the terminal through the lock screen server, and the terminal can display the advertisement image in the same manner as the display screen protects the image, and the lock screen image is displayed.
  • the metadata in the theme attribute is used to distinguish the advertisement picture and the screen saver picture, and the terminal does not need to request the advertisement picture in real time from the advertisement delivery platform, and the advertisement picture display has low delay and high user experience.
  • the terminal obtains mixed advertisement pictures and screen saver pictures from the lock screen server.
  • the terminal displays the advertisement picture and the screen saver picture when the screen is locked, detects the operation of the advertisement picture, and reports the operation event to the advertisement delivery platform, so that the advertisement delivery platform records, analyzes, processes, and deducts the advertisement task.
  • the operation is such that when the terminal displays the advertisement, the advertisement delivery platform does not need to request the advertisement in real time, the delay of displaying the advertisement is low, the advertisement display is more timely, and the experience is better.
  • FIG. 4 is a schematic structural diagram of an advertisement delivery platform.
  • the advertisement delivery platform 300 can include at least a transceiver 401, a processor 402, and a memory 403.
  • the processor 402, the transceiver 401, and the memory 403 can be connected and communicate with one another via a bus (not shown in the figures, but as will be appreciated by those skilled in the art).
  • the transceiver 401 is configured to interact with a terminal or a lock screen server, and may include a receiver and a transmitter.
  • the transceiver 401 can also be implemented in the form of separate receivers and transmitters.
  • the memory 403 is used to store programs and data.
  • the transceiver 401 can be configured to receive an advertisement picture material, and metadata, such as a title, a name, a description, a click jump address, and the like of the advertisement.
  • the processor 402 is configured to generate a material ID of the advertisement, and splicing the received metadata and the generated material ID according to a certain format, and setting the theme attribute in the advertisement image.
  • the ad placement platform can also include a touch display for displaying an advertiser user interface, the advertiser user interface can include a prompt to provide an advertisement picture material and metadata for the advertisement.
  • the advertiser or advertising agent can provide metadata of the advertisement and control the uploading of the image material as prompted by the touch display.
  • the memory 403 is used to store an advertisement picture generated by the processor 402.
  • the memory 403 can be implemented in the form of a server running a database that stores an advertisement picture generated by the processor 402.
  • the processor 402 is further configured to periodically provide the advertisement picture in the memory 403 to the lock screen server, so that the lock screen server provides the advertisement picture to the terminal.
  • the transceiver 401 is further configured to receive an operation event sent by the terminal, and the processor 202 records, analyzes, and processes the operation event.
  • the processor 402 is further configured to perform the other steps described above in connection with the advertising delivery platform of the embodiment illustrated in FIG. 2 by running a program stored in the memory.
  • the advertisement delivery platform may include an advertiser portal server, a material information synchronization server, an event reporting server, and a database server.
  • the advertiser or the advertising agent creates a lock screen creative in the account by logging in to the account of the advertisement delivery platform at the advertiser portal server, filling in the metadata of the advertisement, uploading the advertisement picture material, and the advertiser portal server according to the advertiser or advertisement
  • the information filled by the agent generates the material ID.
  • the advertiser portal server splices the metadata and material ID of the advertisement according to a certain format, sets an advertisement image in the theme attribute of the creative image, and then sends the advertisement image to the lock screen server.
  • the advertiser portal server transmits the synthesized advertisement image to the database server and stores it in the database.
  • the database table structure can be as follows:
  • the advertiser portal server can provide advertisement metadata and advertisement image material to the database server, and the advertisement image is generated by the database server and stored in the database.
  • a timer is set on the material information synchronization server, and the database in the database server is periodically queried, for example, once in 10 minutes.
  • the material information synchronization server updates the advertisement image in the data
  • the advertisement image is obtained, and the updated advertisement image is sent to the lock screen server.
  • the value of the field send_screen_lock_server_flag in the table is updated to Y, and there is no need to push it later to avoid repeated push. If the push is not successful, the timer continues to push the next time it is started.
  • the https interface is used between the material information synchronization server and the lock screen server, and the message body adopts the json structure.
  • FIG. 6 shows a schematic structural diagram of a lock screen server.
  • the lock screen server 200 can include at least a transceiver 601, a processor 602, and a memory 603.
  • the processor 602, the transceiver 601 and the memory 603 can be connected and communicate with one another via a bus (not shown in the figures, but as will be appreciated by those skilled in the art).
  • the transceiver 601 is configured to interact with an advertisement delivery platform or a terminal, and may include a receiver and a transmitter.
  • the transceiver 601 may also be implemented in the form of a separate receiver and transmitter; the memory 603 is configured to store programs and data.
  • the transceiver 601 is configured to send an advertisement picture with information such as metadata, material ID, and the like to the terminal.
  • the processor 602 is configured to perform the steps described above in connection with the advertisement delivery platform in the embodiment illustrated in FIG. 2 by running a program stored in the memory 503.
  • FIG. 7 is a schematic structural diagram of a terminal according to an embodiment of the present application. Specific components of the terminal 100 will be specifically described below with reference to FIG. As shown in FIG. 7, the terminal 100 includes components such as a radio frequency (RF) circuit 710, a memory 720, a display screen 730, a processor 740, and a power source 750. It will be understood by those skilled in the art that the terminal structure shown in FIG. 7 does not constitute a limitation of the terminal, and may include more or less components than those illustrated, or combine some components, or split some components, or Different parts are arranged. Those skilled in the art will appreciate that the display screen 730 belongs to a User Interface (UI), and the terminal 100 may include a user interface that is smaller than illustrated or less.
  • UI User Interface
  • the RF circuit 710 can be used to perform wireless communication with the base station, so that the terminal interacts with the advertisement delivery platform or the lock screen server through the base station, that is, the event such as advertisement display, click, collection, sharing, etc. is sent to the base station through the base station.
  • the advertisement delivery platform; or, the base station receives the advertisement image carried by the lock screen server and carries the metadata and the material ID, and transmits the advertisement image to the processor 740 for processing.
  • RF circuits include, but are not limited to, an antenna, at least one amplifier, a receiver and a transmitter, a coupler, a Low Noise Amplifier (LNA), a duplexer, and the like.
  • LNA Low Noise Amplifier
  • the RF circuit 710 can also communicate with other terminal devices over a wireless communication network.
  • the wireless communication may use any communication standard or protocol, including but not limited to Global System of Mobile communication (GSM), General Packet Radio Service (GPRS), Code Division Multiple Access (Code). Division Multiple Access (CDMA), Wideband Code Division Multiple Access (WCDMA), Long Term Evolution (LTE), E-mail, Short Messaging Service (SMS), etc.
  • GSM Global System of Mobile communication
  • GPRS General Packet Radio Service
  • Code Division Multiple Access CDMA
  • WCDMA Wideband Code Division Multiple Access
  • LTE Long Term Evolution
  • E-mail Short Messaging Service
  • the terminal may further include a Wi-Fi module, and the terminal accesses the network through the Wi-Fi module to implement connection with the advertisement delivery platform or the lock screen server.
  • some terminal devices may not support mobile communication and only support Wi-Fi (eg, some tablets or e-book readers, etc.).
  • the terminal can also connect to the advertisement delivery platform and the lock screen server by using other device as a relay through device to device (D2D) technology.
  • D2D device to device
  • the Wi-Fi module or the RF circuit 710 may be collectively referred to as a transceiver for converting between a wireless signal and a wired signal.
  • the memory 720 can be used to store programs, and the processor 740 performs the aforementioned steps performed by the terminal in the embodiment shown in FIG. 2 by running a software program stored in the memory 720.
  • the memory 720 can mainly include a storage program area and a storage data area, wherein the storage program area can store an operating system, an application required for at least one function, and the like, wherein the at least one function can include display, operation of an advertisement picture or a screen saver picture.
  • the storage data area may store data maintained according to the use of the terminal 100 (such as storage of lock screen resources, recording of operation events, etc., wherein the lock screen resource includes an advertisement picture Or screensaver pictures) and so on.
  • memory 720 can include high speed random access memory, and can also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other volatile solid state storage device.
  • the display screen 730 can be used to display information input by the user, information provided to the user, and various menus of the terminal 100. Specifically, the display screen 730 is used to display an advertisement picture or a screen saver picture in a lock screen state, and the display screen 730 can also be used for Receive user actions for the ad image.
  • the specific display screen 730 can include a display panel 731 and a touch panel 432.
  • the display panel 431 can adopt a liquid crystal display (LCD) and an organic light emitting diode.
  • the display panel 731 is configured in the form of an Organic Light-Emitting Diode (OLED) or the like.
  • the touch panel 732 can collect contact or non-contact operations on or near the user (eg, the user uses any suitable object or accessory such as a finger, a stylus, etc. on the touch panel 732.
  • the operation in the vicinity of the touch panel 732 may also include a somatosensory operation; the operation includes a single point control operation, a multi-point control operation, and the like, and drives the corresponding connection device according to a preset program.
  • the touch panel 732 can include two parts: a touch detection device and a touch controller.
  • the touch detection device detects the touch orientation and posture of the user, and detects a signal brought by the touch operation, and transmits a signal to the touch controller; the touch controller receives the touch information from the touch detection device, and converts the signal into a processor.
  • the processed information is sent to processor 740 and can receive commands from processor 740 and execute them.
  • the touch panel 732 can be implemented by using various types such as resistive, capacitive, infrared, and surface acoustic waves, and the touch panel 732 can be implemented by any technology developed in the future.
  • the touch panel 732 can cover the display panel 731, and the user can display the content according to the display panel 731 (including, but not limited to, a soft keyboard, a virtual mouse, a virtual button, an icon, and image or text information, etc.).
  • the operation is performed on or near the touch panel 732 covered on the display panel 731.
  • the touch panel 732 transmits to the processor 740 through the I/O subsystem to determine the user input, and then processes the The 740 provides a corresponding visual output on the display panel 731 through the I/O subsystem based on user input.
  • the touch panel 732 and the display panel 731 are two independent components to implement the input and input functions of the terminal 100 in FIG. 7, in some embodiments, the touch panel 732 may be integrated with the display panel 731. The input and output functions of the terminal 100 are implemented.
  • the processor 740 is a control center of the terminal 100, and connects various parts of the entire mobile phone using various interfaces and lines, and executes the terminal 100 by running or executing a software program stored in the memory 720 and calling data stored in the memory 720. A variety of functions and processing data to monitor the phone as a whole.
  • the processor 740 may include one or more processing units; or the processor 740 may integrate an application processor and a modem processor, where the application processor mainly processes an operating system, a user interface, an application, and the like.
  • the modem processor primarily handles wireless communications. It will be appreciated that the above described modem processor may also not be integrated into the processor 740.
  • the processor 740 is specifically configured to:
  • the advertisement picture can be displayed by controlling the display 730.
  • the lock screen images that need to be displayed include screen saver pictures and advertisement pictures.
  • the user can detect events such as browsing, clicking, collecting, sharing advertisement pictures, etc., and when the foregoing event occurs, the foregoing operation event is sent to the advertisement delivery platform through the transceiver.
  • the update package may include updated screen saver pictures and advertisement pictures.
  • the terminal 100 also includes a power source 750 (such as a battery) that supplies power to the various components.
  • a power source 750 such as a battery
  • the power source can be logically coupled to the processor 740 through a power management system to manage functions such as charging, discharging, and power consumption through the power management system.
  • the I/O subsystem 760 is used to control external devices for input and output, and may include a display controller 761.
  • Display controller 761 in I/O subsystem 760 receives signals from display screen 730 and/or transmits signals to display screen 730. After the display screen 730 detects the user input, the display controller 761 converts the detected user input into an interaction with the user interface object displayed on the display screen 630, ie, implements human-computer interaction.
  • FIG. 8 is a schematic structural diagram of another terminal according to an embodiment of the present application.
  • the apparatus includes an acquisition unit 801, a display unit 802, a processing unit 803, and a transmission unit 804.
  • the obtaining unit 801 and sending The unit 804 can also be implemented in the form of the RF circuit 710 described in the embodiment shown in FIG. 7;
  • the display unit 802 can also be implemented in the form of the display screen 730 described in the embodiment shown in FIG. 7;
  • the processing unit 803 It can also be implemented in the form of a processor 740 described in connection with the embodiment shown in FIG.
  • the device specifically includes:
  • the obtaining unit 801 is configured to acquire a lock screen image from the lock screen server, where the lock screen image includes at least one advertisement image, where the advertisement image includes an advertisement identifier;
  • a display unit 802 configured to display the lock screen image in a lock screen state
  • the processing unit 803 is configured to monitor an operation of the target advertisement picture, and obtain a target advertisement identifier of the target advertisement picture;
  • the sending unit 804 is configured to send an operation event to the advertisement delivery platform according to the target advertisement identifier.
  • the advertisement identifier includes metadata of at least one topic attribute, the metadata including a material ID.
  • the sending unit 804 is further configured to periodically receive the lock screen picture update package sent by the lock screen server, where the lock screen picture update package includes the updated advertisement picture.
  • FIG. 9 is a schematic structural diagram of another lock screen server according to an embodiment of the present application.
  • a receiving unit 901, a processing unit 902, and a transmitting unit 903 are included.
  • the receiving unit 901 and the sending unit 903 can also be implemented by the form of the transceiver 601 described in the embodiment shown in FIG. 6; the processing unit 902 can also be combined with the processor 602 described in the embodiment shown in FIG. 6.
  • the form is implemented.
  • the device specifically includes:
  • the receiving unit 901 is configured to receive an advertisement image sent by the advertisement delivery platform, where the advertisement image includes an advertisement identifier;
  • the processing unit 902 is configured to integrate the advertisement picture in a lock screen picture, where the lock screen picture includes an advertisement picture and a screen saver picture, and the advertisement picture includes an advertisement identifier.
  • the sending unit 903 sends the lock screen picture to the terminal, where the lock screen picture is used for display on the terminal.
  • the receiving unit 901 is further configured to: receive a query request periodically sent by the terminal, where the query request is used to request an updated lock screen image, and the updated lock screen image includes the updated advertisement image.
  • the sending unit 903 is further configured to periodically send an advertisement picture request to the advertisement delivery platform, where the advertisement picture request is used to request an advertisement picture updated by the advertisement delivery platform.
  • FIG. 10 is a schematic structural diagram of another advertisement delivery platform according to an embodiment of the present application.
  • a receiving unit 1001, a processing unit 1002, and a transmitting unit 1003 are included.
  • the receiving unit 1001 and the sending unit 1003 may also be implemented by the form of the transceiver 401 described in the embodiment shown in FIG. 4; the processing unit 1002 may also be coupled to the processor 402 described in the embodiment shown in FIG.
  • the form is implemented. Specifically include:
  • the receiving unit 1001 is configured to receive an advertisement picture material and at least one metadata
  • the processing unit 1002 is configured to generate an advertisement identifier, set the advertisement identifier and the at least one metadata in a theme attribute of the advertisement picture material, and generate an advertisement picture;
  • the sending unit 1003 is configured to send the advertisement picture to the lock screen server.
  • the receiving unit 1001 is further configured to receive an advertisement picture request periodically sent by the lock screen server, where the request is used to request an advertisement picture that is updated in a period.
  • An embodiment of the present application provides an advertisement delivery system, which includes any one of the foregoing descriptions described in connection with the embodiment shown in FIG. 7 and any one of the embodiments described in connection with the embodiments shown in FIG. 4 and FIG.

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Abstract

Selon les modes de réalisation, la présente invention concerne un procédé d'affichage d'une publicité par un terminal, ainsi qu'un terminal et un système de distribution de publicité. Le procédé consiste à : acquérir une image d'écran de verrouillage à partir d'un serveur d'écran de verrouillage, l'image d'écran de verrouillage comprenant au moins une image de publicité, et l'image de publicité comprenant un identifiant de publicité ; le terminal affiche l'image d'écran de verrouillage dans un état d'écran de verrouillage ; surveiller une opération pour une image de publicité cible, et acquérir un identifiant de publicité cible de l'image de publicité cible ; et envoyer un événement d'opération à une plateforme de distribution de publicité selon l'identifiant de publicité cible. Dans les modes de réalisation de la présente invention, une image de publicité est acquise à partir du serveur d'écran de verrouillage, et ainsi, lors de l'affichage d'une publicité, un terminal n'a pas besoin de demander une publicité en temps réel à partir d'une plate-forme de distribution de publicité, de telle sorte qu'un retard temporel de l'affichage de publicité est faible, la publicité est affichée plus rapidement, et l'expérience est meilleure.
PCT/CN2017/072510 2017-01-24 2017-01-24 Procédé d'affichage d'une publicité par un terminal, et terminal et système de distribution de publicité WO2018137153A1 (fr)

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PCT/CN2017/072510 WO2018137153A1 (fr) 2017-01-24 2017-01-24 Procédé d'affichage d'une publicité par un terminal, et terminal et système de distribution de publicité
CN202111582829.3A CN114461156A (zh) 2017-01-24 2017-01-24 一种终端展示广告的方法、终端及广告投放系统
CN201780006153.9A CN108701038B (zh) 2017-01-24 2017-01-24 一种终端展示广告的方法、终端及广告投放系统

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