WO2018095142A1 - Procédé et appareil d'interaction de diffusion en direct - Google Patents

Procédé et appareil d'interaction de diffusion en direct Download PDF

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Publication number
WO2018095142A1
WO2018095142A1 PCT/CN2017/104468 CN2017104468W WO2018095142A1 WO 2018095142 A1 WO2018095142 A1 WO 2018095142A1 CN 2017104468 W CN2017104468 W CN 2017104468W WO 2018095142 A1 WO2018095142 A1 WO 2018095142A1
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WO
WIPO (PCT)
Prior art keywords
image
feature information
user
feature
information
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PCT/CN2017/104468
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English (en)
Chinese (zh)
Inventor
蔡毅
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广州华多网络科技有限公司
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Publication of WO2018095142A1 publication Critical patent/WO2018095142A1/fr

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L9/00—Cryptographic mechanisms or cryptographic arrangements for secret or secure communications; Network security protocols
    • H04L9/40—Network security protocols
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/44—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs
    • H04N21/44016—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs involving splicing one content stream with another content stream, e.g. for substituting a video clip
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/50—Information retrieval; Database structures therefor; File system structures therefor of still image data
    • G06F16/58—Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
    • G06F16/583—Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually using metadata automatically derived from the content
    • G06F16/5838—Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually using metadata automatically derived from the content using colour
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/50—Information retrieval; Database structures therefor; File system structures therefor of still image data
    • G06F16/58—Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
    • G06F16/583—Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually using metadata automatically derived from the content
    • G06F16/5862—Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually using metadata automatically derived from the content using texture
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L65/00—Network arrangements, protocols or services for supporting real-time applications in data packet communication
    • H04L65/60—Network streaming of media packets
    • H04L65/61—Network streaming of media packets for supporting one-way streaming services, e.g. Internet radio
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L65/00—Network arrangements, protocols or services for supporting real-time applications in data packet communication
    • H04L65/60—Network streaming of media packets
    • H04L65/61—Network streaming of media packets for supporting one-way streaming services, e.g. Internet radio
    • H04L65/612—Network streaming of media packets for supporting one-way streaming services, e.g. Internet radio for unicast
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L65/00—Network arrangements, protocols or services for supporting real-time applications in data packet communication
    • H04L65/80—Responding to QoS
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/254—Management at additional data server, e.g. shopping server, rights management server
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/44—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application

Definitions

  • the present invention relates to the field of image processing, and in particular, to a method and apparatus for live interaction.
  • the anchor is the host or performer who leaves the Internet during the live broadcast.
  • the anchor can be considered a new career.
  • Some anchors gain additional financial benefits by embedding ads in live content.
  • the anchor is usually broadcast live using the live application, and the viewer is also using the live application to watch the live broadcast.
  • the anchor can set the advertisement content to be displayed in the live interface of the live application, that is, display the advertisement content to the viewer through text or image on the live interface; or directly arrange the advertisement content to be displayed in the real scene. That is, displaying photos or texts in a real-life scene to achieve the purpose of displaying advertisements.
  • the anchor can display the advertisement content to be displayed in an area of the live interface, and the advertisement area of the interface is provided by the live application developer, and the user of the viewer or application clicks. After the advertising content of the live interface advertising area, it will jump to the display interface of an item to achieve the effect of displaying the product to the user.
  • the present invention proposes a live interaction method and device.
  • the object of the present invention is to provide a method for live interaction, which aims to solve the problem that the user's user experience is low when the article is displayed in a live broadcast to the user in the prior art.
  • the problem of the present invention is to provide a live interactive device that can display items naturally, so that the user's experience is better.
  • the present invention provides a method for live interaction, which includes:
  • the screen of the live video is taken as the image to be recognized
  • the product information of the item corresponding to the feature information is displayed to the user by using a preset display manner.
  • the step of establishing the feature information base includes:
  • the extracting the feature information of the image to be identified includes:
  • using the picture of the live video as the image to be identified includes:
  • displaying the product information of the item corresponding to the feature information to the user by using a preset display manner includes:
  • the plurality of the product information are displayed in the same interface or the plurality of the product information are displayed in different interfaces.
  • the present invention also provides a live interactive device, including:
  • An image recognition module is configured to: when a preset viewing instruction is received, use a screen of the live video as the image to be identified;
  • An extraction module configured to extract feature information of the image to be identified
  • a searching module configured to find whether the feature information exists in a pre-established feature information database
  • the display module is configured to display the product information of the item corresponding to the feature information to the user by using a preset display manner when the feature information exists in the feature information database.
  • it also includes:
  • An image acquisition module configured to acquire an image of the item by using a graphic acquisition device
  • a feature extraction module configured to extract feature information of the image
  • the extraction module includes:
  • a dividing unit configured to divide the grayscale image to be identified into a local small area of a preset pixel size
  • a feature data calculation unit configured to obtain feature data corresponding to each of the local small regions according to the gray value of the pixel points in the local small region
  • a statistical analysis unit configured to perform statistical analysis on the feature data to obtain the feature information of the image to be identified.
  • the identification image acquisition module includes:
  • An intercepting unit configured to use the click instruction from the user when The point clicked by the user is a center point, and a video image of a preset area of the live video is intercepted, and the video image is used as the image to be recognized.
  • the display module includes:
  • An interface display unit configured to display, according to the plurality of the corresponding relationships, product information of a plurality of corresponding items to the user in an interface form
  • the plurality of the product information are displayed in the same interface or the plurality of the product information are displayed in different interfaces.
  • the method and device for real-time interaction provided by the present invention, when receiving a preset viewing instruction, using the picture of the live video as the image to be recognized; extracting the feature information of the image to be recognized; and searching for the pre-established feature information database Whether the feature information exists in the feature information; when the feature information exists in the feature information database, the product information of the item corresponding to the feature information is displayed to the user by using a preset display manner.
  • the feature information of the image is matched with the feature information in the feature information library, and then it is determined whether the area has an item to be displayed, and when the user wants to view the video area, there is an item.
  • the information of the item is displayed to the user in a certain display manner. It can be seen that the image recognition technology is used to identify the product information of the item that the user wants to view, and then the product information of the item is displayed to the user, and the product information of the item can be naturally displayed in the live broadcast, thereby improving the user experience.
  • FIG. 1 is a schematic flowchart of a specific implementation manner of a live broadcast interaction method according to an embodiment of the present invention
  • FIG. 2 is a schematic flowchart of another specific implementation manner of a live broadcast interaction method according to an embodiment of the present invention.
  • Figure 3-1 is a schematic diagram of a sample of an image to be processed
  • Figure 3-2 is a schematic diagram of feature data obtained after processing
  • FIG. 5 is a structural block diagram of an apparatus for performing live interaction according to an embodiment of the present invention.
  • FIG. 1 is a schematic flowchart diagram of a specific implementation manner of a live interaction method according to an embodiment of the present invention.
  • FIG. 4 is a schematic diagram of an image deduplication operation.
  • the feature data of the sample image of 0.5 m is compared with the feature data of the sample image of 2 m, and the interference features are eliminated, and the corresponding feature data corresponding to the de-duplication is proposed.
  • the anchor may display a variety of goods at the same time, such as clothes, hats, and pants.
  • the anchor can wear clothes, hats, and trousers on the body, and walk around for advertisement display.
  • the user can click on the clothes area in the video,
  • the hat area and the trouser area are respectively used to obtain purchase information of the corresponding item. That is, the same image to be identified may include multiple feature regions. In this case, the user may click on different feature regions to learn the product information corresponding to the different feature regions.
  • a feature extraction module 506, configured to extract feature information of the image
  • An intercepting unit configured to: when receiving a click instruction from the user, intercept a video image of a preset area of the live video with the point clicked by the user as a center point, and use the video image as the The image to be identified.
  • the live interactive device provided by the embodiment of the present invention, the device obtains the image of the live video area that the user wants to view, uses the feature information of the image to match the feature information in the feature information database, and then determines whether the area needs
  • the displayed item when there is an item in the video area that the user wants to view, the information of the item is displayed to the user in a certain display manner.
  • the image recognition technology is used to identify the product information of the item that the user wants to view, and then the product information of the item is displayed to the user, and the product information of the item can be naturally displayed in the live broadcast, thereby improving the user experience.
  • the steps of a method or algorithm described in connection with the embodiments disclosed herein can be implemented directly in hardware, a software module executed by a processor, or a combination of both.
  • the software module can be placed in random access memory (RAM), memory, read only memory (ROM), electrically programmable ROM, electrically erasable programmable ROM, registers, hard disk, removable disk, CD-ROM, or technical field. Any other form of storage medium known.

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Theoretical Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Accounting & Taxation (AREA)
  • Library & Information Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Development Economics (AREA)
  • Databases & Information Systems (AREA)
  • Marketing (AREA)
  • General Engineering & Computer Science (AREA)
  • Data Mining & Analysis (AREA)
  • Economics (AREA)
  • General Business, Economics & Management (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Computer Security & Cryptography (AREA)
  • Image Analysis (AREA)

Abstract

L'invention concerne un procédé et un appareil d'interaction de diffusion en direct. Selon l'invention, lorsqu'une instruction de visualisation prédéfinie est reçue, une image de vidéo en direct est considérée comme une image à reconnaître ; des informations de caractéristique de l'image à reconnaître sont extraites ; une recherche est effectuée pour déterminer si les informations de caractéristique existent dans une bibliothèque d'informations de caractéristique préétablie ; lorsque les informations de caractéristique existent dans la bibliothèque d'informations de caractéristique, des informations de marchandise d'un article correspondant aux informations de caractéristique sont présentées à l'utilisateur selon une manière d'affichage prédéfinie. Une image que l'utilisateur souhaite visualiser dans une zone de vidéo diffusée en direct est acquise, et les informations de caractéristique de l'image sont mises en correspondance avec les informations de caractéristique dans la bibliothèque d'informations de caractéristique, de façon à pouvoir déterminer s'il y a un article devant être affiché dans la zone, et lorsqu'il y a un article devant être affiché dans la zone de vidéo que l'utilisateur souhaite visualiser, les informations de marchandise de l'article sont présentées à l'utilisateur. On peut voir que, en utilisant une technologie de reconnaissance d'image pour identifier les informations de marchandise de l'article que l'utilisateur souhaite visualiser et en affichant les informations de marchandise de l'article à l'utilisateur, les informations de marchandise de l'article peuvent être affichées dans la diffusion en direct de manière naturelle, ce qui améliore l'expérience de l'utilisateur.
PCT/CN2017/104468 2016-11-28 2017-09-29 Procédé et appareil d'interaction de diffusion en direct WO2018095142A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
CN201611064091.0 2016-11-28
CN201611064091.0A CN108124184A (zh) 2016-11-28 2016-11-28 一种直播互动的方法及装置

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