WO2018049908A1

WO2018049908A1 - Web page generation method and device

Info

Publication number: WO2018049908A1
Application number: PCT/CN2017/092996
Authority: WO
Inventors: 肖明昭
Original assignee: 北京京东尚科信息技术有限公司; 北京京东世纪贸易有限公司
Priority date: 2016-09-19
Filing date: 2017-07-14
Publication date: 2018-03-22
Also published as: CN107845005A

Abstract

The application discloses a web page generation method and device. In one embodiment, the method comprises: recording operation information of a user of a preconfigured web page; acquiring order information of the user and in a preconfigured time interval; evaluating, according to at least one of the operation information and the order information, preconfigured information to be represented on the preconfigured web page to obtain respective scores; and sorting, according to the scores, the preconfigured information to be represented on the preconfigured web page, to generate a sorted web page. The embodiment is utilized to implement specific information push.

Description

Web page generation method and device

Cross-reference to related applications

The present application claims the priority of the Chinese Patent Application Serial No. 2016.

Technical field

The present application relates to the field of computer technologies, and in particular, to the field of Internet technologies, and in particular, to a web page generation method and apparatus.

Background technique

Information Push, also known as "webcasting", is a technology that reduces information overload by pushing the information the user needs on the Internet through certain technical standards or protocols. Information push technology can reduce the time it takes for users to search on the network by actively pushing information to users.

However, the existing information push method is usually by the operator manually screening a part of the product for recommendation; or by offline big data analysis, modeling each user, recommending different products through different models, etc., but these push solutions are not combined with the user. Pushing real-time requirements makes information push untargeted.

Summary of the invention

The purpose of the present application is to propose an improved web page generation method and apparatus to solve the technical problems mentioned in the above background art.

In a first aspect, the present application provides a webpage generating method, the method comprising: recording operation information of a user in a predetermined webpage; acquiring order information of the user in a preset time period; and according to the operation information and the At least one of the order information, the predetermined information to be presented on the predetermined webpage is scored; and according to the score, the information to be presented on the predetermined webpage is sorted and generated Sorted Web page.

In some embodiments, the scoring the respective information to be presented on the predetermined webpage according to the operation information, including: in each information to be presented on the predetermined webpage, Querying first information on which the operation corresponding to the operation information is applied; determining the number of the first information; sorting the first information, and setting a sequence number for each first information according to a sorting order; A difference between the number of the first information and the serial number of each first information is calculated, and the difference is used as a score score of each first information.

In some embodiments, the sorting the first information comprises: sorting the first information in an order of a number of times the user operates the first information.

In some embodiments, the sorting the first information includes: sorting the first information in a descending order of the number of the first information included in a historical order of the predetermined webpage .

In some embodiments, the determining, according to the order information, the preset information to be presented on the predetermined webpage, including: in each information to be presented on the predetermined webpage, Querying second information associated with the order information; obtaining a number of times the second information appears in the order information; and setting a score score for the second information according to the number of times.

In some embodiments, the second information includes at least one of category information and brand information; and setting a score score for the second information according to the number of times, including: if the second information is category information And the difference between the preset initial score of the second information and the number of times is used as a score score of the second information; if the second information is brand information, the preset of the second information is The sum of the initial score and the number of times is used as the score score of the second information.

In some embodiments, the sorting the information to be presented according to the score comprises: sorting each information to be presented on the predetermined webpage in descending order of scores.

In a second aspect, the present application provides a webpage generating apparatus, where the apparatus includes: a recording unit configured to record operation information of a user in a predetermined webpage; an acquiring unit, and configuring For acquiring the order information of the user in a preset time period; the scoring unit is configured to: preset, on the predetermined webpage, to be preset according to at least one of the operation information and the order information Each of the information is scored; the sorting unit is configured to sort the pieces of information to be presented on the predetermined webpage according to the score, and generate the sorted webpage.

In some embodiments, the scoring unit includes: a first query module configured to query, on each of the information to be presented on the predetermined webpage, an operation corresponding to the operation information a first information, a determining module, configured to determine the quantity of the first information, a sorting module configured to sort the first information, and set a sequence number for each first information according to a sorting order; And configured to calculate a difference between the quantity of the first information and the sequence number of each first information, and use the difference value as a score score of each first information.

In some embodiments, the ordering module is further configured to: sort the first information in descending order of the number of times the user operates the first information.

In some embodiments, the ordering module is further configured to: sort the first information in a descending order of the number of the first information included in the historical order of the predetermined web page.

In some embodiments, the scoring unit further includes: a second query module, configured to query, in each piece of information to be presented on the predetermined webpage, second information associated with the order information; An obtaining module, configured to acquire a number of times the second information appears in the order information, and a setting module configured to set a score score for the second information according to the number of times.

In some embodiments, the second information includes at least one of category information and brand information; and the setting module includes: a first setting submodule configured to: if the second information is category information, The difference between the preset initial score of the second information and the number of times is used as a score score of the second information; the second setting submodule is configured to: if the second information is brand information, The sum of the preset initial score of the second information and the number of times is used as the score score of the second information.

In some embodiments, the ordering unit is further configured to: The respective information to be presented on the predetermined web page is sorted in a small order.

The webpage generating method and apparatus provided by the present application first records the operation information of the user in the predetermined webpage, and acquires the order information of the user within the preset time period; and then, according to at least one of the operation information and the order information, the preset Each piece of information to be presented on the predetermined web page is scored; finally, according to the score, each piece of information presented on the predetermined web page is sorted, and the sorted web page is generated, thereby effectively utilizing the operation information and historical order information of the user. It solves the problem that the traditional information push method is poorly targeted.

DRAWINGS

Other features, objects, and advantages of the present application will become more apparent from the detailed description of the accompanying drawings.

1 is an exemplary system architecture diagram to which the present application can be applied;

2 is a flow chart of one embodiment of a web page generating method according to the present application;

3 is a schematic diagram of an application scenario of a webpage generating method according to the present application;

4 is a flow chart of still another embodiment of a web page generating method according to the present application;

FIG. 5 is a schematic structural diagram of an embodiment of a webpage generating apparatus according to the present application; FIG.

6 is a block diagram showing the structure of a computer system suitable for implementing the server of the embodiment of the present application.

detailed description

The present application will be further described in detail below with reference to the accompanying drawings and embodiments. It is understood that the specific embodiments described herein are merely illustrative of the invention, rather than the invention. It is also to be noted that, for the convenience of description, only the parts related to the related invention are shown in the drawings.

It should be noted that the embodiments in the present application and the features in the embodiments may be combined with each other without conflict. The present application will be described in detail below with reference to the accompanying drawings.

FIG. 1 illustrates an exemplary system architecture 100 of an embodiment of a web page generation method or web page generation apparatus to which the present application may be applied.

As shown in FIG. 1, the system architecture 100 can include

terminal devices

101, 102, 103. Network 104 and server 105. The network 104 is used to provide a medium for communication links between the

terminal devices

101, 102, 103 and the server 105. Network 104 may include various types of connections, such as wired, wireless communication links, fiber optic cables, and the like.

The user can interact with the server 105 over the network 104 using the

terminal devices

101, 102, 103 to receive or transmit messages and the like. The

terminal devices

101, 102, and 103 can be installed with various client applications, such as an online shopping application, a browser application, a news application, a novel application, a music application, a mailbox client, a social platform software, etc., and the user can Use various applications on the terminal device to access e-commerce sites for search, click, and browse operations.

The

terminal devices

101, 102, 103 may be various electronic devices, including but not limited to smart phones, tablets, e-book readers, MP3 players (Moving Picture Experts Group Audio Layer III, motion picture expert compression standard audio layer 3) MP4 (Moving Picture Experts Group Audio Layer IV) player, laptop portable computer and desktop computer, etc.

The server 105 may be a server that provides various services, such as a background server that provides support for an online shopping application installed on the

terminal devices

101, 102, 103, a browser, and the like. The background server may analyze and process the request data of the online shopping application, the browser, and the like, and feed back the processing result to the terminal device. For example, the operation information of the user in the predetermined webpage may be recorded first, and the order information of the user in the preset time period may be acquired; and then, according to at least one of the operation information and the order information, the preset preset to be presented on the predetermined webpage is performed. Each piece of information is scored; finally, each piece of information presented on the predetermined web page is sorted according to the score, and the sorted web page is generated.

It should be noted that the webpage generating method provided by the embodiment of the present application is generally executed by the server 105. Accordingly, the webpage generating apparatus is generally disposed in the server 105.

It should be understood that the number of terminal devices, networks, and servers in Figure 1 is merely illustrative. Depending on the implementation needs, there can be any number of terminal devices, networks, and servers.

With continued reference to FIG. 2, a flow 200 of one embodiment of a web page generation method in accordance with the present application is illustrated. The method for generating a webpage includes the following steps:

Step 201: Record operation information of the user in the predetermined webpage.

In this embodiment, the electronic device (for example, the server shown in FIG. 1) on which the webpage generating method runs can use the terminal (such as a map) to operate the information on the webpage from the user through a wired connection or a wireless connection. The terminal device 103 shown in FIG. 1 acquires and records operation information on the information on the webpage, wherein the information on the webpage may be online product information, brand information, or category information (for example, a dress, Pressure cooker, shampoo, etc.). As an example, the user can access the e-commerce site through the web browser installed on the terminal, and operate the information on the webpage on the webpage; of course, the user can also access the e-commerce site by using the online shopping application installed on the terminal. The information on the webpage is operated by an online shopping application. The user's operation information may be browsing online products, adding online products to a shopping cart, moving online products out of a shopping cart, collecting online products and uncollecting online products, paying attention to online products, and unfollowing online products, or browsing online products. For example, to browse a page of an online event, the online activity page can be used to display multiple online products of the same category or same brand.

In this embodiment, the predetermined webpage may be a partial webpage in a website, for example, some pages in the shopping website similar to the “flash purchase” activity, and the server may obtain the operation information of the user in the predetermined webpage by using the burying technology. It is implemented by the literal translation scripting language JavaScript. The user may be identified by an account logged in by the user, or the identity of the user may be identified by a cookie, a mobile device identity, etc., and the cookie refers to data stored by the website on the user's local terminal in order to identify the user's identity and track it. Then, through the analysis of the URL (Uniform Resource Locator) or other related data, it is determined what the user has done. The collected operation information can be sent to the browsing log collector in real time, and the browsing log collector can transmit data to the message system for buffering data in a few seconds.

In this embodiment, the electronic device may record the detailed browsing information of the user on the predetermined webpage by using a burying point technology, and then periodically send the information to the agent in batches, and the agent compares the received detailed browsing information according to the detailed browsing information. The preset time (for example, 1 hour) is sent to the flash Hadoop cluster. Hadoop implements a Hadoop Distributed File System (HDFS), which is highly fault-tolerant and designed to be deployed on low-cost hardware, and it provides high throughput to access applications. The data. Hadoop cluster can save a lot of numbers According to the statistical analysis of the data, the above electronic device is mainly based on Hadoop technology to build a big data platform for storing flash offline data, which may include flashing user browsing information, flashing user order information, and flashing user. Historical event information, flash history events, product information for flash events, and details of flash items.

In this embodiment, the electronic device may further include a flash user model, where the flash user model is a user data model library obtained by querying historical data in Hadoop, and the user attribute of the flash purchase user is included. . The main function of the flash user model is to be able to return the user's favorite product category information, the most interesting product category information, and the most recently watched product category information.

Step 202: Acquire an order information of the user within a preset time period.

In this embodiment, the electronic device may acquire order information of an online product purchased by the user within a preset time period. The preset time period may be any time period set, for example, one month, one week, one day, one hour, and the like. The above order information can be stored in a relational database. The relational database management system usually includes some items for describing the state change of the database. Through such items, the order information can be judged in real time, and changes are collected synchronously if there is a change. The content is then transferred to the Kafka cluster.

In this embodiment, the operation information and the order information are stored in a pre-built distributed publish and subscribe message system. In the distributed publish and subscribe message system, the message producer issues operation information or order information, and the message user subscribes to the operation information or the order. Information to obtain operational information or order information. The distributed publish and subscribe messaging system can be a Kafka Kafka cluster, and Kafka is an open source messaging system project. The goal of the project is to provide a unified, high-throughput, low-waiting platform for processing real-time data. The Kafka cluster is mainly built on the Kafka middleware framework. The Kafka cluster plays the role of intermediate data cache in the information push system. Due to its large capacity, high efficiency, real-time data reception, and secure storage to the cluster, Can improve the processing speed of the entire information push system.

Step 203: Score each of the preset information to be presented on the predetermined webpage according to at least one of the operation information and the order information.

In this embodiment, the electronic device may preset information to be presented on the predetermined webpage, and the information may be online product information, event information, brand information, category information, and the like. The above electronic device may be based on the online product, brand or category of the website. The sales volume sets the information to be presented; the information to be presented can also be set according to factors such as seasons and weather, for example, wedding products, wedding photography, honeymoon tours, etc. are set as information to be presented during the wedding season, and will be presented during the rainy season. Umbrellas, raincoats, dryers, etc. are set as information to be presented; information to be presented can also be set according to the brand promotion of the merchant.

In this embodiment, after acquiring the operation information in step 201 and the order information in step 202, the electronic device may score the information to be presented on the predetermined webpage in advance according to the operation information; The information to be presented on the predetermined webpage may be scored according to the order information, and the information to be presented on the predetermined webpage may be scored by considering the operation information and the order information.

In this embodiment, the open source cluster computing framework Spark can be used. Spark is an open source cluster computing system based on memory computing, which has faster data analysis capabilities. Through the pre-established Spark cluster, the data subscribed from kafka can be received in real time, for example, real-time operation information of the user, real-time order data, and historical user model data obtained from the user model, and comprehensive real-time data and historical data for data analysis and calculation. , classify the required data. Specifically, Kafka consumers will convert the data format into Spark stream data and then pass it to the Spark cluster. Spark Streaming is a framework for processing Stream data on Spark. The basic principle is to divide the Stream data into small time segments for batch processing. The way to handle this small part of the data. The Spark cluster will transmit different types of data to each Spark Streaming according to the type of Spark Streaming subscription. As an example, in the push system of the flash page, Spark Streaming may include the following categories: processing data of all users browsing the flash event page, thereby obtaining the activity that the flash user is currently browsing; processing all users browsing the flash product The data of the page, in order to obtain the merchandise that the flashing user is currently browsing, and find out the merchandise brand and merchandise category to which the merchandise belongs; handle the actions of all the users in the shopping cart, thereby obtaining which merchandise the flashing user is adding. Information on which carts or items are deleted; processing all flash purchases to obtain merchandise information that the flash subscriber is currently collecting; processing all flash order data to calculate real-time merchandise sales information.

In this embodiment, each of the preset information to be presented on the predetermined web page may be scored by the search engine ElasticSearch. ElasticSearch is a search service Server is the second popular enterprise search engine. It provides a distributed multi-user capability full-text search engine, designed for cloud computing, real-time search, stable, reliable, fast, easy to install and use. Specifically, as a search tool, ElasticSearch can score the satisfied information according to the query conditions. The higher the score, the more accurate the result will be; therefore, the information push system can use this function, from the million-level flash purchase. In the product, according to the query condition, the expected result is returned according to the score of the search result.

In this embodiment, the Spark cluster can store its own processed data into the ElasticSearch cluster according to the ElasticSearch format, and utilize ElasticSearch's powerful distributed search and analysis function to provide fast data query and search for subsequent user-recommended commodity modules. . The data sent from the Spark cluster can be composed into query conditions, for example, the user name + the category of interest + the goods and categories that have been purchased recently, and then the query request is sent to the ElasticSearch cluster for query according to the query condition, and 100 product information is returned by default. ElasticSearch query results are sorted in descending order.

As an example, ElasticSearch can also be used to query the current and recently viewed flash purchase information and flash activity information of the user, and analyze which categories (such as shorts, socks, etc.) and which brands (such as: A brand) , B brand, etc.) and the keywords of these products (for example: words such as slimming, strong sweat absorption, etc.); then the above category information, brand information, keyword information and the acquired product category that the user has recently purchased. As a condition, the query request is sent to the ElasticSearch cluster, and finally the product information that is queried is returned. The purchased product category can be used as a sub-division condition to avoid recommending the same kind of product information that the user has purchased.

Step 204: Sort each information to be presented on the predetermined webpage according to the score, and generate the sorted webpage.

In this embodiment, the electronic device may sort the information to be presented on the predetermined webpage according to the score obtained in step 203, and generate a sorted webpage for pushing the webpage to the user at any time.

In some optional implementation manners of the embodiment, the electronic device may sort the information presented on the predetermined webpage in descending order of the score, that is, the information with the largest score is placed in the first place. Put the information with the smallest score in the last one Bit.

In this embodiment, the electronic device may also process the font and color of each information to be presented on the predetermined webpage according to the score, for example, enlarge the font of the information of the top three digits of the score. And display the above information with eye-catching colors (for example, red, yellow, etc.).

With continued reference to FIG. 3, FIG. 3 is a schematic diagram of an application scenario of a webpage generating method according to the embodiment. The webpage generating system 300 includes a real-time data collecting module 301, which is mainly composed of a page embedding point JS (Javascript, Java description language) and a proxy. The function of embedding the JS is to record the browsing summary of the user on the flashing page, and real-time. Sending this information to the agent, there are two types of agents. One is to receive the data of the page buried JS, and after simple processing, push the data to the distributed publish and subscribe message system 302; the other is to accept the change about the order form. The log data of the information is passed to the distributed publish subscription message system 302. The offline data collection module 304 is mainly composed of a page burying point JS (Javascript, Java description language) and a proxy. The function of burying the JS is to record the browsing details of the user on the flashing page, and then periodically send the information to the batch. The agent sends the browsing details of the received flash page to the distributed file system 305 in a batch. The distributed file system 305 can be a Hadoop cluster. The Hadoop cluster is mainly used to store flash offline data, and mainly provides browsing behavior and consumption behavior during a user's historical time period. The user model module 306 is a user data model library calculated by querying the historical data in the distributed file system 305. The module can mainly return the user's favorite product category information, the most interesting product category information, and recent attention. The highest quality category information and so on. The distributed publish and subscribe message system 302 can be a Kafka cluster, which can receive data transmitted by the real-time data collection module 301 in real time and securely store it in a Kafka cluster. The open source cluster computing system 303 can be a Spark cluster. The open source cluster computing system 303 can receive data subscribed from kafka in real time and acquire user history model data from the user model module 306, synthesize real-time data and historical data for analysis and calculation, and perform required data. The classification process is then stored in a distributed search and analysis engine 307. The distributed search and analysis engine 307 can be an ElasticSearch cluster that internally stores various details of recent browsing records and merchandise for all users. The activity ranking module 308 can combine real-time data with offline data. And to achieve a second-level response, return a sort of active list data. The order interface 309 can be used to query the order information of the user. The page management module 3010 is used to display the recommended items, which can be sorted according to the score, and the higher the position of the displayed, the higher the position.

With further reference to FIG. 4, a flow 400 of yet another embodiment of a web page generation method is illustrated. The process 400 of the web page generation method includes the following steps:

Step 401: Record operation information of the user in the predetermined webpage.

In this embodiment, the electronic device (for example, the server shown in FIG. 1) on which the webpage generating method runs can use the terminal (such as a map) to operate the information on the webpage from the user through a wired connection or a wireless connection. The terminal device 103 shown in 1 acquires and records its operation information on the information on the web page.

Step 402: Acquire an order information of the user within a preset time period.

In this embodiment, the electronic device may acquire order information of an online product purchased by the user within a preset time period. The preset time period may be any time period set, for example, one month, one week, one day, one hour, and the like.

Step 403: Query, in each information to be presented on the predetermined webpage, the first information to which the operation corresponding to the operation information acts.

In this embodiment, the electronic device may query the first information to which the operation corresponding to the operation information recorded in step 401 acts on the respective information to be presented on the predetermined webpage. As an example, the above-mentioned various information to be presented on the predetermined webpage includes the B brand umbrella, the C brand shampoo, the Xinjiang raisin, the Yantai apple and the D brand beer, etc., and the above-mentioned users perform the C brand shampoo, the B brand raincoat and the Xinjiang specialty product. In operation, the electronic device can query that the first information may include a B brand umbrella, a C brand shampoo, and a Xinjiang raisin.

Step 404, determining the quantity of the first information.

In this embodiment, the electronic device may determine the total number of first information queried in step 403. As an example, if the first information includes the B brand umbrella, the C brand shampoo, and the Xinjiang raisin, the total number of the first information is 3.

Step 405: Sort the first information, and set a sequence number for each first information according to the sorting order.

In this embodiment, the electronic device may sort the first information and set a sequence number for each first information in a sorted order. For example, the first information may be sorted in order of length to short according to the time when the user browses each first information, and the sorted result is C brand shampoo, B brand umbrella and Xinjiang raisin, and the serial number of the C brand shampoo For the 1,B brand umbrella, the serial number is 2, and the Xinjiang raisin has the serial number 3.

In some optional implementation manners of the embodiment, the electronic device may further sort the first information according to the order of the number of operations of the first information by the user, for example, the user browses C. Brand shampoo, B brand raincoat and Xinjiang specialty products, pay attention to C brand shampoo and Xinjiang specialty products, and add C brand shampoo to the shopping cart, then the above-mentioned users operate the C brand shampoo 3 times, for the B brand The number of operations of the raincoat is 1 time, and the number of operations on the Xinjiang specialty product is 2 times, and the sorting result of sorting the first information in the order of the number of operations of the first information by the user is: C brand Shampoo, Xinjiang specialty and B brand raincoat.

In some optional implementation manners of the embodiment, the electronic device may further sort the first information in an order of the number of the first information included in the historical order of the predetermined webpage, for example, the foregoing. The number of orders for C brand shampoo in the historical order of the scheduled webpage is 476, the number of orders including B brand raincoat is 243, and the number of orders containing Xinjiang specialty products is 1390, according to the first information contained in the historical order of the above-mentioned scheduled webpage. The order of sorting the above first information in order of number is: Xinjiang specialty product, C brand shampoo and B brand raincoat.

Step 406: Calculate a difference between the number of first information and the serial number of each first information, and use the difference as the score score of each first information.

In this embodiment, the electronic device may calculate a difference between the total number of the first information and the serial number of each first information, and use the difference as the score of each first information. fraction. As an example, the difference 2 between the total number 3 and the serial number 1 of the C brand shampoo can be taken as the score score of the C brand shampoo, and the difference 1 between the total number 3 and the serial number 2 of the B brand umbrella is taken as the score of the B brand umbrella. Score, the difference between the total number of 3 and the serial number 3 of Xinjiang raisins is 0 as the score of Xinjiang raisins.

In this embodiment, the electronic device may invoke a collection of category names and brand names that are of interest to the user's history; after that, the results of the real-time and the results of the history may be classified, merged with the same category, and merged with the same brand. Together; then, set real-time category weight value, historical category weight value, real-time brand weight value and historical brand weight value; finally, calculate the product of the above-mentioned real-time category score and real-time category weight value and the above-mentioned historical category score and history The sum of the products of the category weight values, and the above sum value is used as the score of the category; in the same way, the sum of the product of the real-time brand score and the real-time brand weight value and the product of the historical brand score and the historical brand weight value are calculated. And use the above sum value as the score of the brand.

Step 407: Query the second information associated with the order information in each piece of information to be presented on the predetermined webpage.

In this embodiment, the electronic device may query the second information associated with the order information in the respective information to be presented on the predetermined webpage, for example, the order information of the user includes the laundry liquid of the A brand. And the cherry, etc., wherein the information to be presented on the predetermined webpage includes the A brand washing powder, the A brand softener and the Shandong cherry, the second information associated with the order information may be the A brand washing powder. , A brand of softener and Shandong cherry.

Step 408: Obtain the number of times the second information appears in the order information.

In this embodiment, the electronic device may acquire the number of times the second information appears in the order information, for example, may obtain purchase information of three times of cherries and purchase of two A-brand items in the order information of the user. information.

Step 409: Set a score score for the second information according to the number of times.

In this embodiment, the electronic device may set a score score for the second information according to the number of times the second information appears in the order information.

In some optional implementation manners of the embodiment, the foregoing second information may include at least one of category information and brand information. The above electronic device may be presented above Each piece of information on the predetermined webpage is preset with an initial score (for example, 10 minutes, 5 minutes, 0 points, etc.), and if the second information is category information, the initial score and the second information may appear in the order information. The difference in the number of times is used as the score score of the second information. For example, if the cherry is the category information, the difference between the initial score of 10 and the number of occurrences of the cherry in the order information of 3 times is 7 as the score of the cherry. If the second information is the brand information, the sum of the initial score and the number of times the second information appears in the order information may be used as the score of the second information. For example, if the brand A is brand information, The sum of 10 points of the above initial score and the number 2 of occurrences of the A brand in the above order information are taken as the score score of the A brand.

Step 4010: Sort each information to be presented on the predetermined webpage according to the score, and generate the sorted webpage.

In this embodiment, the electronic device may sort the information to be presented on the predetermined webpage according to the score score obtained in step 406, or may be presented on the predetermined webpage according to the score score obtained in step 409. Sorting each piece of information, and synthesizing the scores in step 406 and the scores in step 409 to sort the information presented on the predetermined webpage, and generating the sorted webpages for pushing the webpage to the user at any time. .

It can be seen from FIG. 4 that the flow 400 of the webpage generating method in this embodiment highlights each information to be presented on a predetermined webpage according to at least one of the operation information and the order information, as compared with the embodiment corresponding to FIG. The step of scoring. Thus, the solution described in this embodiment can specifically describe how to score the respective information to be presented on the predetermined webpage according to the operation information and/or the order information, thereby realizing more targeted information push and more effective webpage. generate.

With reference to FIG. 5, as an implementation of the method shown in the above figures, the present application provides an embodiment of a webpage generating apparatus, and the apparatus embodiment corresponds to the method embodiment shown in FIG. Used in a variety of electronic devices.

As shown in FIG. 5, the webpage generating apparatus 500 described above in this embodiment includes a recording unit 501, an obtaining unit 502, a scoring unit 503, and a sorting unit 504. The recording unit 501 is configured to record operation information of the user in the predetermined webpage; Obtaining the order information of the user in a preset time period; the scoring unit 503 is configured to: set, according to at least one of the operation information and the order information, a preset preset to be presented on the predetermined webpage Each piece of information is scored; and the sorting unit 504 is configured to sort the pieces of information to be presented on the predetermined web page according to the score, and generate the sorted web page.

In this embodiment, the specific processing of the recording unit 501, the obtaining unit 502, the scoring unit 503, and the sorting unit 504 in the webpage generating apparatus 500 may refer to step 201, step 202, step 203, and step 204 in the corresponding embodiment of FIG. The related description of the implementation manner will not be repeated here.

In some optional implementation manners of the embodiment, the scoring unit 503 may include a first query module 5031, a determining module 5032, a sorting module 5033, and a computing module 5034. The first query module 5031 may query the first information to which the operation corresponding to the operation information recorded in the recording unit 501 acts on the information to be presented on the predetermined webpage. The determining module 5032 may determine the total number of first information queried in the first query module 5031. The sorting module 5033 may sort the first information and set a sequence number for each first information in a sorted order. The calculation module 5034 may calculate a difference between the total number of the first information and the serial number of each first information, and use the difference as the score score of each first information.

In some optional implementation manners of the embodiment, the sorting module 5033 may sort the first information according to the order in which the user operates the first information in descending order.

In some optional implementation manners of the embodiment, the sorting module 5033 may further sort the first information in order of the number of first information included in the historical order of the predetermined webpage.

In some optional implementation manners of the embodiment, the scoring unit 503 may further include a second query module 5035, an obtaining module 5036, and a setting module 5037. The second query module 5035 may query the second information associated with the order information in each of the information to be presented on the predetermined webpage. The obtaining module 5036 can obtain the number of times the second information appears in the order information. The setting module 5037 may be the number of times that the second information appears in the order information according to the second information. Two information sets the score score.

In some optional implementation manners of the embodiment, when the foregoing second information includes at least one of the category information and the brand information, the setting module 5037 may include the first setting submodule 50371 and the second setting submodule 50372. . If the second information is the category information, the first setting sub-module 50371 may use the difference between the initial score and the number of times the second information appears in the order information as the score score of the second information. If the second information is brand information, the second setting sub-module 50372 may use the sum of the initial score and the number of times the second information appears in the order information as the score score of the second information.

In some optional implementation manners of the embodiment, the sorting unit 504 may sort the information that is to be presented on the predetermined webpage in descending order of the score, that is, the information with the largest score is placed in the first place. , put the information with the smallest score in the last digit.

Referring now to Figure 6, a block diagram of a computer system 600 suitable for use with a server of an embodiment of the present application is shown.

As shown in FIG. 6, computer system 600 includes a central processing unit (CPU) 601 that can be loaded into a program in random access memory (RAM) 603 according to a program stored in read only memory (ROM) 602 or from storage portion 608. And perform various appropriate actions and processes. In the RAM 603, various programs and data required for the operation of the system 600 are also stored. The CPU 601, the ROM 602, and the RAM 603 are connected to each other through a bus 604. An input/output (I/O) interface 605 is also coupled to bus 604.

The following components are connected to the I/O interface 605: an input portion 606 including a keyboard, a mouse, etc.; an output portion 607 including, for example, a cathode ray tube (CRT), a liquid crystal display (LCD), and the like, and a storage portion 608 including a hard disk or the like. And a communication portion 609 including a network interface card such as a LAN card, a modem, or the like. The communication section 609 performs communication processing via a network such as the Internet. Driver 610 is also coupled to I/O interface 605 as needed. A removable medium 611, such as a magnetic disk, an optical disk, a magneto-optical disk, a semiconductor memory or the like, is mounted on the drive 610 as needed so that a computer program read therefrom is installed into the storage portion 608 as needed.

In particular, the processes described above with reference to the flowcharts may be implemented as a computer software program in accordance with an embodiment of the present disclosure. For example, embodiments of the present disclosure include a computer program product comprising a computer program tangibly embodied on a machine readable medium, the computer program comprising program code for executing the method illustrated in the flowchart. In such an embodiment, the computer program can be downloaded and installed from the network via communication portion 609, and/or installed from removable media 611. When the computer program is executed by the central processing unit (CPU) 601, the above-described functions defined in the method of the present application are performed.

The flowchart and block diagrams in the Figures illustrate the architecture, functionality and operation of possible implementations of systems, methods and computer program products in accordance with various embodiments of the present application. In this regard, each block of the flowchart or block diagrams can represent a module, a program segment, or a portion of code that includes one or more Executable instructions. It should also be noted that in some alternative implementations, the functions noted in the blocks may also occur in a different order than that illustrated in the drawings. For example, two successively represented blocks may in fact be executed substantially in parallel, and they may sometimes be executed in the reverse order, depending upon the functionality involved. It is also noted that each block of the block diagrams and/or flowcharts, and combinations of blocks in the block diagrams and/or flowcharts, can be implemented in a dedicated hardware-based system that performs the specified function or operation. Or it can be implemented by a combination of dedicated hardware and computer instructions.

The modules involved in the embodiments of the present application may be implemented by software or by hardware. The described modules may also be provided in the processor, for example, as a processor including a recording unit, an acquisition unit, a scoring unit, and a sorting unit. The names of these modules do not constitute a limitation on the module itself under certain circumstances. For example, the recording unit may also be described as "a unit that records operation information of a user in a predetermined web page."

In another aspect, the present application further provides a non-volatile computer storage medium, which may be a non-volatile computer storage medium included in the foregoing apparatus in the foregoing embodiment; It is a non-volatile computer storage medium that exists alone and is not assembled into the terminal. The non-volatile computer storage medium stores one or more programs, when the one or more programs are executed by a device, causing the device to: record operation information of the user in the predetermined webpage; and acquire the preset time period Description The order information of the household; the predetermined information to be presented on the predetermined webpage is scored according to at least one of the operation information and the order information; according to the score, the to-be-presented Each piece of information on the predetermined web page is sorted and a sorted web page is generated.

The above description is only a preferred embodiment of the present application and a description of the principles of the applied technology. It should be understood by those skilled in the art that the scope of the invention referred to in the present application is not limited to the specific combination of the above technical features, and should also be covered by the above technical features or without departing from the above inventive concept. Other technical solutions formed by arbitrarily combining the equivalent features. For example, the above features are combined with the technical features disclosed in the present application, but are not limited to the technical features having similar functions.

Claims

A method for generating a webpage, the method comprising:

Recording operation information of the user in the predetermined webpage;

Obtaining order information of the user within a preset time period;

And rating, according to at least one of the operation information and the order information, a predetermined information to be presented on the predetermined webpage;

According to the rating, the respective information to be presented on the predetermined webpage is sorted, and the sorted webpage is generated.
The method according to claim 1, wherein the scoring the respective information to be presented on the predetermined webpage according to the operation information comprises:

Querying, in each piece of information to be presented on the predetermined webpage, the first information on which the operation corresponding to the operation information is applied;

Determining the quantity of the first information;

Sorting the first information, and setting a sequence number for each first information according to a sorting order;

A difference between the number of the first information and the serial number of each first information is calculated, and the difference is used as a score score of each first information.
The method according to claim 2, wherein the sorting the first information comprises:

The first information is sorted in descending order of the number of times the user operates the first information.
The method according to claim 2, wherein the sorting the first information comprises:

The first information is sorted in order of the number of the first information included in the historical order of the predetermined webpage.
The method according to claim 1, wherein the scoring the respective information to be presented on the predetermined webpage according to the order information comprises:

Querying, in each piece of information to be presented on the predetermined webpage, second information associated with the order information;

Obtaining the number of times the second information appears in the order information;

A score score is set for the second information according to the number of times.
The method of claim 5, wherein the second information comprises at least one of category information and brand information;

Setting a score score for the second information according to the number of times, including:

If the second information is the category information, the difference between the preset initial score of the second information and the number of times is used as the score score of the second information;

If the second information is brand information, the sum of the preset initial score of the second information and the number of times is used as the score score of the second information.
The method according to any one of claims 1 to 6, wherein the sorting the information to be presented according to the score comprises:

The respective information to be presented on the predetermined web page is sorted in descending order of scores.
A webpage generating apparatus, wherein the apparatus comprises:

a recording unit configured to record operation information of a user in a predetermined webpage;

An obtaining unit, configured to acquire order information of the user in a preset time period;

a scoring unit configured to score each piece of information to be presented on the predetermined webpage according to at least one of the operation information and the order information;

a sorting unit configured to sort the pieces of information to be presented on the predetermined webpage according to the score, and generate the sorted webpage.
The apparatus according to claim 8, wherein said scoring unit comprises:

a first querying module, configured to query, in each piece of information to be presented on the predetermined webpage, the first information to which the operation corresponding to the operation information acts;

Determining a module, configured to determine the quantity of the first information;

a sorting module, configured to sort the first information, and set a sequence number for each first information according to a sorting order;

And a calculation module configured to calculate a difference between the quantity of the first information and the sequence number of each first information, and use the difference value as a score score of each first information.
The apparatus of claim 9, wherein the ordering module is further configured to:

The first information is sorted in descending order of the number of times the user operates the first information.
The apparatus of claim 9, wherein the ordering module is further configured to:

The first information is sorted in order of the number of the first information included in the historical order of the predetermined webpage.
The device according to claim 8, wherein the scoring unit further comprises:

a second querying module, configured to query, in each piece of information to be presented on the predetermined webpage, second information associated with the order information;

An obtaining module, configured to acquire a number of times the second information appears in the order information;

And a setting module configured to set a score score for the second information according to the number of times.
The apparatus according to claim 12, wherein the second information comprises at least one of category information and brand information; and the setting module comprises:

a first setting sub-module, configured to use, as the category information, the difference between the preset initial score of the second information and the number of times as a score score of the second information;

And a second setting submodule configured to use, as the brand information, the sum of the preset initial score of the second information and the number of times as the scoring score of the second information.
The apparatus according to any one of claims 8-13, wherein the sorting unit is further configured to:

The respective information to be presented on the predetermined web page is sorted in descending order of scores.
A device that includes:

Processor; and

Memory,

The memory stores computer readable instructions executable by the processor, the processor executing the method of any of claims 1-7 when the computer readable instructions are executed.
A non-volatile computer storage medium storing computer readable instructions executable by a processor, the processor executing as claimed in claim 1 The method of any of -7.