CN107845005A - webpage generating method and device - Google Patents

webpage generating method and device Download PDF

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Publication number
CN107845005A
CN107845005A CN201610831897.1A CN201610831897A CN107845005A CN 107845005 A CN107845005 A CN 107845005A CN 201610831897 A CN201610831897 A CN 201610831897A CN 107845005 A CN107845005 A CN 107845005A
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Prior art keywords
information
sequence
webpage
presented
scoring
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肖明昭
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Beijing Jingdong Century Trading Co Ltd
Beijing Jingdong Shangke Information Technology Co Ltd
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Beijing Jingdong Century Trading Co Ltd
Beijing Jingdong Shangke Information Technology Co Ltd
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Priority to CN201610831897.1A priority Critical patent/CN107845005A/en
Priority to PCT/CN2017/092996 priority patent/WO2018049908A1/en
Publication of CN107845005A publication Critical patent/CN107845005A/en
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]
    • G06Q30/0623Item investigation
    • G06Q30/0625Directed, with specific intent or strategy
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]
    • G06Q30/0641Shopping interfaces

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  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Development Economics (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Strategic Management (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

This application discloses webpage generating method and device.One embodiment of methods described includes:Record the operation information of user in predetermined webpage;Obtain the sequence information of the user in preset time period;At least one of in the operation information and the sequence information, each information to be presented in the predetermined webpage pre-set is scored;According to the scoring, each information to be presented in the predetermined webpage is ranked up, and generates the webpage after sequence.The embodiment, which realizes, is imbued with targetedly information push.

Description

Webpage generating method and device
Technical field
The application is related to field of computer technology, and in particular to Internet technical field, more particularly to webpage generating method And device.
Background technology
Information pushes, and is by certain technical standard or agreement, on the internet by pushing away also known as " Web broadcast " The information that user needs is sent to reduce by information overload technology.Information advancing technique by active push information to user, User can be reduced searched on network the time spent in.
However, existing information push mode is recommended typically by a part of commodity of operation personnel's artificial screening; Or analyzed by offline big data, to each user modeling, recommend different commodity etc. by different models, but these are pushed away Send scheme to be not bound with the real-time demand of user to be pushed so that information pushes no specific aim.
The content of the invention
The purpose of the application is to propose a kind of improved webpage generating method and device, to solve background above technology department Divide the technical problem mentioned.
In a first aspect, this application provides a kind of webpage generating method, methods described includes:Record user in predetermined webpage Operation information;Obtain the sequence information of the user in preset time period;Believed according to the operation information and the order At least one of in breath, each information to be presented in the predetermined webpage pre-set is scored;According to described Scoring, is ranked up to each information to be presented in the predetermined webpage, and generates the webpage after sequence.
In certain embodiments, it is described according to the operation information, it is to be presented in the predetermined webpage to what is pre-set On each information scored, including:In each information to be presented in the predetermined webpage, the behaviour is inquired about Make the first information being applied to it corresponding to information;Determine the quantity of the first information;To the first information It is ranked up, and according to clooating sequence, sequence number is set for each first information;Calculate the quantity of the first information and each the The difference of the sequence number of one information, and the scoring fraction using the difference as each first information.
In certain embodiments, it is described that the first information is ranked up, including:According to the user to described first The descending order of number that information is operated is ranked up to the first information.
In certain embodiments, it is described that the first information is ranked up, including:According to the history of the predetermined webpage The order of the quantity comprising the first information from more to less is ranked up to the first information in order.
In certain embodiments, it is described according to the sequence information, it is to be presented in the predetermined webpage to what is pre-set On each information scored, including:In each information to be presented in the predetermined webpage, inquiry with it is described The second associated information of sequence information;Obtain the number that second information occurs in the sequence information;According to described Number, scoring fraction is set for second information.
In certain embodiments, second information includes at least one in category information and brand message;And root According to the number, scoring fraction is set for second information, including:If second information is category information, by described in The default initial score of second information and scoring fraction of the difference of the number as second information;If second letter Cease for brand message, then using the default initial score of second information and number sum the commenting as second information Divide fraction.
In certain embodiments, it is described according to the scoring, the information to be presented is ranked up, including:According to The descending order of fraction is ranked up to each information to be presented in the predetermined webpage.
Second aspect, this application provides a kind of auto-building html files device, described device includes:Recording unit, it is configured to Record the operation information of user in predetermined webpage;Acquiring unit, it is configured to obtain the user in preset time period and orders Single information;Score unit, at least one in the operation information and the sequence information is configured to, to pre-setting Each information to be presented in the predetermined webpage scored;Sequencing unit, it is configured to according to the scoring, to institute State each information to be presented in the predetermined webpage to be ranked up, and generate the webpage after sequence.
In certain embodiments, the scoring unit includes:First enquiry module, it is configured to described to be presented in institute State in each information in predetermined webpage, inquire about the first information being applied to it corresponding to the operation information;Really Cover half block, it is configured to determine the quantity of the first information;Order module, it is configured to arrange the first information Sequence, and according to clooating sequence, sequence number is set for each first information;Computing module, it is configured to calculate the first information The difference of quantity and the sequence number of each first information, and the scoring fraction using the difference as each first information.
In certain embodiments, the order module is further configured to:According to the user to the first information The descending order of the number that is operated is ranked up to the first information.
In certain embodiments, the order module is further configured to:According to the History Order of the predetermined webpage In the quantity order from more to less comprising the first information first information is ranked up.
In certain embodiments, the scoring unit also includes:Second enquiry module, be configured to it is described it is to be presented In each information in the predetermined webpage, inquiry second information associated with the sequence information;Acquisition module, configuration are used In the number that acquisition second information occurs in the sequence information;Setup module, be configured to according to the number, be Second information sets scoring fraction.
In certain embodiments, second information includes at least one in category information and brand message;And institute Stating setup module includes:First sets submodule, if it is category information to be configured to second information, described second is believed The default initial score of breath and scoring fraction of the difference of the number as second information;Second sets submodule, matches somebody with somebody If it is brand message to put for second information, the default initial score of second information and the number sum are made For the scoring fraction of second information.
In certain embodiments, the sequencing unit is further configured to:According to the descending order of fraction to institute Each information to be presented in the predetermined webpage is stated to be ranked up.
The webpage generating method and device that the application provides, record the operation information of user in predetermined webpage first, and obtain Take the sequence information of user in preset time period;Afterwards, at least one in operation information and sequence information, to setting in advance The each information to be presented in predetermined webpage put is scored;Finally, according to fraction, treat and be presented in predetermined webpage Each information is ranked up, and generates the webpage after sequence, so as to effectively make use of the operation information and History Order of user Information, solves the problems, such as conventional information method for pushing specific aim difference.
Brief description of the drawings
By reading the detailed description made to non-limiting example made with reference to the following drawings, the application's is other Feature, objects and advantages will become more apparent upon:
Fig. 1 is that the application can apply to exemplary system architecture figure therein;
Fig. 2 is the flow chart according to one embodiment of the webpage generating method of the application;
Fig. 3 is the schematic diagram according to an application scenarios of the webpage generating method of the application;
Fig. 4 is the flow chart according to another embodiment of the webpage generating method of the application;
Fig. 5 is the structural representation according to one embodiment of the auto-building html files device of the application;
Fig. 6 is adapted for the structural representation of the computer system of the server for realizing the embodiment of the present application.
Embodiment
The application is described in further detail with reference to the accompanying drawings and examples.It is understood that this place is retouched The specific embodiment stated is used only for explaining related invention, rather than the restriction to the invention.It also should be noted that in order to Be easy to describe, illustrate only in accompanying drawing to about the related part of invention.
It should be noted that in the case where not conflicting, the feature in embodiment and embodiment in the application can phase Mutually combination.Describe the application in detail below with reference to the accompanying drawings and in conjunction with the embodiments.
Fig. 1 shows the exemplary system of the embodiment of the webpage generating method that can apply the application or auto-building html files device System framework 100.
As shown in figure 1, system architecture 100 can include terminal device 101,102,103, network 104 and server 105. Network 104 between terminal device 101,102,103 and server 105 provide communication link medium.Network 104 can be with Including various connection types, such as wired, wireless communication link or fiber optic cables etc..
User can be interacted with using terminal equipment 101,102,103 by network 104 with server 105, to receive or send out Send message etc..Various client applications, such as the application of net purchase class, browser can be installed on terminal device 101,102,103 Class application, news category application, the application of novel class, the application of music class, mailbox client, social platform software etc., user can make Electric business class website is accessed with the various applications on terminal device, the operation such as scans for, click on, browsing.
Terminal device 101,102,103 can be various electronic equipments, including but not limited to smart mobile phone, tablet personal computer, E-book reader, MP3 player (Moving Picture Experts Group Audio Layer III, dynamic image Expert's compression standard audio aspect 3), MP4 (Moving Picture Experts Group Audio Layer IV, dynamic shadow As expert's compression standard audio aspect 4) player, pocket computer on knee and desktop computer etc..
Server 105 can be to provide the server of various services, such as to being installed on terminal device 101,102,103 The background server that the offers such as the application of net purchase class, browser are supported.Background server can to receive the application of above-mentioned net purchase class, The request data of browser etc. is carried out the processing such as analyzing, and result is fed back into terminal device.For example, it can record first The operation information of user in predetermined webpage, and obtain the sequence information of user in preset time period;Afterwards, according to operation information and At least one of in sequence information, each information to be presented in predetermined webpage pre-set is scored;Finally, root According to scoring, treat each information being presented in predetermined webpage and be ranked up, and generate the webpage after sequence.
It should be noted that the webpage generating method that the embodiment of the present application is provided typically is performed by server 105, accordingly Ground, auto-building html files device are generally positioned in server 105.
It should be understood that the number of the terminal device, network and server in Fig. 1 is only schematical.According to realizing need Will, can have any number of terminal device, network and server.
With continued reference to Fig. 2, the flow 200 of one embodiment of webpage generating method according to the application is shown.It is described Webpage generating method, comprise the following steps:
Step 201, the operation information of user in predetermined webpage is recorded.
In the present embodiment, the electronic equipment (such as server shown in Fig. 1) of webpage generating method operation thereon can With information on webpage is operated using it from user by wired connection mode or radio connection terminal (such as Terminal device 103 shown in Fig. 1) obtain and record its operation information to the information on webpage, wherein, the letter on above-mentioned webpage Breath can be online merchandise news or brand message, can also be category information (for example, one-piece dress, pressure cooker, washing Shampoo etc.).As an example, user can access electric business class website by the web browser installed in terminal, and on webpage Information on webpage is operated;Certainly, user can also utilize the net purchase class application installed in terminal to access electric business class station Point, applied by net purchase class and the information on webpage is operated.The operation information of user can be browse online commodity, will be Line commodity add shopping cart, online commodity removal shopping cart, the online commodity of collection and cancellation are collected into online commodity, concern online Commodity and cancellation pay close attention to online commodity or browse the set of online commodity, for example, browsing the page of a certain Above-the-line Face, the page of Above-the-line can be used for the multiple online commodity for showing same category or same brand.
In the present embodiment, predetermined webpage can be the part webpage in a website, for example, some in shopping website Similar to the page of " dodge purchase " activity, server can be by burying the operation information of user in a technical limit spacing predetermined webpage, can To be realized by literal translating formula script JavaScript.This user can be identified by the account that user logs in, or it is logical Cross cookie, mobile device mark etc. and distinguish user identity, cookie refers to number of site to distinguish user identity, be tracked And it is stored in the data on user local terminal.Then by URL (Uniform Resource Locator, unified resource Locator) or other related datas analysis, judge user carried out which kind of operation.The operation information being collected into can be sent out in real time Give travel log collector, travel log collector can between just transmit number to for data cached message system every few seconds According to.
In the present embodiment, above-mentioned electronic equipment can be by burying a technology by above-mentioned user in above-mentioned predetermined webpage In detail browse information record and get off, then timing batch is sent such information in agency, is acted on behalf of detailed what is received Information is browsed to be sent in sudden strain of a muscle purchase Hadoop clusters according to preset time (for example, 1 hour).Hadoop realizes a distribution File system (Hadoop Distributed File System, HDFS), HDFS has the characteristics of high fault tolerance, and designs For being deployed on cheap hardware, and it provides the number that high-throughput (high throughput) carrys out access application According to.Hadoop clusters can preserve super more data, and can carry out statistical analysis to these data, and above-mentioned electronic equipment is main Big data platform is built based on Hadoop technologies, for store dodge purchase off-line data, can include dodge purchase user browse information, Dodge the sequence information of purchase user, dodge the merchandise news for purchasing the historical activity information of user, dodging purchase historical activity information, dodging purchase activity With the details for dodging purchase commodity.
In the present embodiment, can also include dodging purchase user model in above-mentioned electronic equipment, it is to pass through to dodge purchase user model The user data model library obtained after inquiry calculating is carried out to the historical data in Hadoop, wherein purchasing user's comprising dodging User property.The favorite commodity category information of user, most interested can be returned to by dodging the major function of purchase user model Commodity category information and nearest attention rate highest commodity category information etc..
Step 202, the sequence information of the user in preset time period is obtained.
In the present embodiment, above-mentioned electronic equipment can obtain ordering for the online commodity that user buys in preset time period Single information.Above-mentioned preset time period can be any time period set, for example, one month, one week, one day, hour etc.. The above order information can be stored in relevant database, be generally all used in Relational DBMS including some The project of descriptive data base Status Change, whether can be changed with real-time judge sequence information by this intermediate item, if becoming Change the content with regard to synchronous collection change, be then delivered to Kafka clusters.
In the present embodiment, operation information and sequence information are stored in the distributed post built in advance and subscribe to message system In, distributed post is subscribed in message system, and the message producer issues operation information or sequence information, and message user subscribes to behaviour Make information or sequence information, to obtain operation information or sequence information.It can be Mark reaction that distributed post, which subscribes to message system, Kafka clusters, Kafka are a message system projects of increasing income.The target of the project is to provide a system for processing real time data First, high flux, the low platform treated.Kafka clusters are mainly based upon what Kafka middleware frameworks were built, Kafka clusters Play intermediate data caching in information transmission system, due to its Large Copacity, high efficiency, data can be received in real time, and And safety storage to cluster the characteristics of, whole information transmission system processing speed can be improved.
Step 203, at least one in operation information and sequence information, it is to be presented in predetermined net to what is pre-set Each information on page is scored.
In the present embodiment, above-mentioned electronic equipment can pre-set the information to be presented in above-mentioned predetermined webpage, on It can be online merchandise news, action message, brand message and category information etc. to state information.Above-mentioned electronic equipment can be according to net The sales volume of online commodity, brand or the category stood sets information to be presented;It can also be set according to factors such as season, weather Information to be presented, for example, wedding celebration commodity, wedding photo, honeymoon trip etc. are arranged to information to be presented when getting married season, Umbrella, raincoat, baker etc. are arranged to information to be presented during plum rains season;It can also be set according to the brand promotion activity of businessman Put information to be presented.
In the present embodiment, after the sequence information in the operation information and step 202 in getting step 201, on Electronic equipment is stated to comment the information to be presented in above-mentioned predetermined webpage pre-set according to aforesaid operations information Point;The information to be presented in above-mentioned predetermined webpage pre-set can also be scored according to the above order information;Also Aforesaid operations information and the above order information can be considered, to the letter to be presented in above-mentioned predetermined webpage pre-set Breath is scored.
In the present embodiment, can use increase income PC cluster framework Spark, Spark be one based on internal memory calculate The cluster computing system increased income, there are faster data analysis capabilities., can be real-time by the Spark clusters pre-established The data subscribed to from kafka are received, for example, the real-time operation information of user, real-time order data, and obtained from user model Historic user model data, comprehensive real time data and historical data carry out data analysis calculating, required data are classified Processing.Specifically, Kafka consumer can be Spark flow datas Data Format Transform, Spark clusters, Spark are then passed to Streaming is the framework that structure handles Stream data on Spark, and general principle is when Stream data are divided into small Between fragment, the mode of being processed in batches handles this fraction data.Spark clusters can be ordered data according to Spark Streaming The type read, transmission different types of data to each Spark Streaming.As an example, dodging the supplying system of the purchase page In, Spark Streaming can include following several classes:Handle all users and browse the data for dodging purchase loose-leaf, obtained with this Take and dodge the activity that purchase user currently browses;Handle all users and browse the data for dodging the purchase commodity page, sudden strain of a muscle purchase is obtained with this The commodity that user currently browses, and find the Brand belonging to the commodity and commodity category;Handle all user's shopping Action in car, obtained with this and dodge which commodity is added the letter that shopping cart or which commodity are deleted by purchase user Breath;Handle all dodge and purchase collection action, the merchandise news dodged purchase user and currently collected is obtained with this;All sudden strain of a muscle purchases are handled to order Forms data, real-time merchandise sales information is calculated with this.
In the present embodiment, can be to be presented in predetermined net to what is pre-set by search engine ElasticSearch Each information on page is scored.ElasticSearch is a search server, is that the second popular enterprise search draws Hold up, it provides the full-text search engine of a distributed multi-user ability, designed for that in cloud computing, can reach and search in real time Rope, it is stable, it is reliably, quickly, easy to install.Specifically, ElasticSearch is as research tool, can be according to inquiry Condition is given a mark to the information of satisfaction, and marking is higher, and it will be considered result the most accurate;So information push system System can utilize this function, from million grades of sudden strain of a muscle purchase commodity, according to querying condition, according to the score of the result of search, return Return desired result.
In the present embodiment, the data that Spark clusters can handle itself well, are deposited according to ElasticSearch forms Enter ElasticSearch clusters, utilize distributed search powerful ElasticSearch and the function of analysis, there is provided to follow-up Obtain the quick data query of user's Recommendations module and search.The data composition that Spark clusters transmit can be inquired about bar Part, for example, user name ,+category interested+has bought commodity and category recently, further according to querying condition, sends inquiry request Inquired about to ElasticSearch clusters, acquiescence returns to 100 merchandise newss, with ElasticSearch Query Result scores Descending sort.
Currently believe as an example, user can also be inquired by ElasticSearch with the sudden strain of a muscle purchase commodity browsed recently Breath and sudden strain of a muscle purchase action message, and analyze these commodity and belong to which category (such as:Shorts, socks etc.), which brand (such as:A Brand, B brands etc.) and these commodity keyword (such as:This kind of word of aobvious weight reducing, strong absorbing sweat etc.);Then by above-mentioned product The commodity category that category information, brand message, keyword message and the user of acquisition have bought recently is looked into as condition, transmission Ask request and arrive ElasticSearch clusters, finally return to the merchandise news checked out.The commodity category bought can be made For deduction condition, the similar merchandise news of recommending its just to buy to user can be avoided with this.
Step 204, according to scoring, treat each information being presented in predetermined webpage and be ranked up, and after generating sequence Webpage.
In the present embodiment, above-mentioned electronic equipment can according to the scoring drawn in step 203, treat be presented on it is above-mentioned pre- The each information determined on webpage is ranked up, and generates the webpage after sequence for pushing above-mentioned webpage to above-mentioned user at any time.
In some optional implementations of the present embodiment, above-mentioned electronic equipment can be according to descending suitable of fraction Ordered pair each information to be presented in above-mentioned predetermined webpage is ranked up, i.e., the maximum information of fractional value is placed above the other things, The minimum information of fractional value is placed on last position.
In the present embodiment, above-mentioned electronic equipment can also be according to fraction, to above-mentioned to be presented in above-mentioned predetermined webpage Each information font and color etc. handled, for example, the font of the information of fractional value ranking front three is amplified Processing, and show above- mentioned information using eye-catching color (for example, red, yellow etc.).
With continued reference to Fig. 3, Fig. 3 is a schematic diagram according to the application scenarios of the webpage generating method of the present embodiment.Net Page generation system 300 includes real-time data capture module 301, and the module mainly buries point JS by the page, and (Javascript, Java are retouched Predicate is sayed) and agency's composition, the function of burying point JS be user dodge purchase the page browse summary record under, and send in real time These information have two classes to agency, agency, and one kind is after the reception page buries point JS data, to carry out after simply processing, data It is pushed to distributed post and subscribes to message system 302;Another kind of is the daily record data for receiving the modification information on order table, Real time orders data are sent to distributed post and subscribe to message system 302.Off-line data collection module 304 is mainly buried a little by the page JS (Javascript, Java description language) and agency's composition, the function of burying point JS are that user is being dodged browsing in detail for the purchase page Thin information record is got off, and then timing batch sends such information to agency, acts on behalf of and dodging of receiving is purchased the clear of the page Look at being sent in distributed file system 305 of details timing batch.Distributed file system 305 can be Hadoop collection Group, Hadoop clusters are mainly used in storage and dodge purchase off-line data, mainly provide the navigation patterns in the user's history period and disappear Take behavior.User model module 306 is calculated by carrying out inquiry to the historical data in distributed file system 305 One user data model library, the module can mainly return to the favorite commodity category information of user, most interested commodity Category information and nearest attention rate highest commodity category information etc..Distributed post subscribes to message system 302 Kafka clusters, it can receiving real-time data collection module 301 transmits in real time data, and safe storage is arrived In Kafka clusters.Cluster computing system 303 of increasing income can be Spark clusters, and cluster computing system 303 of increasing income can connect in real time Receive from the kafka data subscribed to and obtain user's history model data, comprehensive real time data and history from user model module 306 Data carry out analysis calculating, and data carry out classification processing needed for, are then stored in distributed search and analysis engine 307.Distribution Formula is searched for and analysis engine 307 can be ElasticSearch clusters, storage inside dodge purchase all users browse note recently Record and the various details of commodity.Activity sequence module 308 can be combined real time data with off-line data, and accomplish Second level response, returns to a sorted effort scale data.Order interface 309 can be used for the sequence information for inquiring about user. Page management module 3010 be used for show recommend commodity, can be sorted according to score, the position of higher displaying it is more forward.
The webpage generating method and device that the application provides, record the operation information of user in predetermined webpage first, and obtain Take the sequence information of user in preset time period;Afterwards, at least one in operation information and sequence information, to setting in advance The each information to be presented in predetermined webpage put is scored;Finally, according to fraction, treat and be presented in predetermined webpage Each information is ranked up, and generates the webpage after sequence, so as to effectively make use of the operation information and History Order of user Information, solves the problems, such as conventional information method for pushing specific aim difference.
With further reference to Fig. 4, it illustrates the flow 400 of another of webpage generating method embodiment.The auto-building html files The flow 400 of method, comprises the following steps:
Step 401, the operation information of user in predetermined webpage is recorded.
In the present embodiment, the electronic equipment (such as server shown in Fig. 1) of webpage generating method operation thereon can With information on webpage is operated using it from user by wired connection mode or radio connection terminal (such as Terminal device 103 shown in Fig. 1) obtain and record its operation information to the information on webpage.
Step 402, the sequence information of the user in preset time period is obtained.
In the present embodiment, above-mentioned electronic equipment can obtain ordering for the online commodity that user buys in preset time period Single information.Above-mentioned preset time period can be any time period set, for example, one month, one week, one day, hour etc..
Step 403, in each information to be presented in predetermined webpage, the operation effect corresponding to inquiry operation information The first information thereon.
In the present embodiment, above-mentioned electronic equipment can be in above-mentioned each information to be presented in above-mentioned predetermined webpage In, the first information being applied to it corresponding to operation information that is recorded in query steps 401.It is as an example, above-mentioned Each information to be presented in above-mentioned predetermined webpage includes that B brands umbrella, C brands shampoo, Xinjiang grape be dry, Yantai apple With D brand beers etc., above-mentioned user is operated to C brands shampoo, B brands raincoat and Xinjiang special product, then above-mentioned electronics Equipment can inquire the above-mentioned first information and can be done including B brands umbrella, C brands shampoo and Xinjiang grape.
Step 404, the quantity of the first information is determined.
In the present embodiment, above-mentioned electronic equipment can determine the total quantity of the first information inquired in step 403.Make For example, if the above-mentioned first information is done including B brands umbrella, C brands shampoo and Xinjiang grape, the above-mentioned first information it is total Quantity is 3.
Step 405, the first information is ranked up, and according to clooating sequence, sequence number is set for each first information.
In the present embodiment, above-mentioned electronic equipment can be ranked up to the above-mentioned first information, and according to the order of sequence For each first information, sequence number is set.For example, the time of each first information can be browsed according to above-mentioned user from long to short Order is ranked up to the above-mentioned first information, and the result of sequence is done for C brands shampoo, B brands umbrella and Xinjiang grape, then C The serial number 1 of brand shampoo, the serial number 2 of B brand umbrellas, the dry serial number 3 of Xinjiang grape.
In some optional implementations of the present embodiment, above-mentioned electronic equipment can also be according to above-mentioned user to above-mentioned The order that the number of operations of the first information is descending is ranked up to the above-mentioned first information, for example, above-mentioned user has browsed C product Board shampoo, B brands raincoat and Xinjiang special product, C brands shampoo and Xinjiang special product are paid close attention to, and C brands shampoo has been added Shopping cart, then above-mentioned user is 3 times to the number of operations of C brand shampoos, and the number of operations to B brand raincoats is 1 time, right The number of operations of Xinjiang special product is 2 times, then according to the above-mentioned user order descending to the number of operations of the above-mentioned first information The ranking results being ranked up to the above-mentioned first information are:C brands shampoo, Xinjiang special product and B brand raincoats.
In some optional implementations of the present embodiment, above-mentioned electronic equipment can also be according to above-mentioned predetermined webpage The order of the quantity of the first information included in History Order from more to less is ranked up to the above-mentioned first information, for example, above-mentioned The order numbers comprising C brand shampoos are 476 in the History Order of predetermined webpage, and the order numbers comprising B brand raincoats are 243, Order numbers comprising Xinjiang special product are 1390, then according to the quantity of the first information included in the History Order of above-mentioned predetermined webpage The ranking results that order from more to less is ranked up to the above-mentioned first information are:Xinjiang special product, C brands shampoo and B brands Raincoat.
Step 406, the difference of the quantity of the first information and the sequence number of each first information is calculated, and using difference as each The scoring fraction of the first information.
In the present embodiment, above-mentioned electronic equipment can calculate the total quantity of the above-mentioned first information and each first information The difference of sequence number, and the scoring fraction using above-mentioned difference as each first information.As an example, can be by total quantity 3 and C product Scoring fraction of the difference 2 of the sequence number 1 of board shampoo as C brand shampoos, by total quantity 3 and the sequence number 2 of B brand umbrellas Scoring fraction of the difference 1 as B brand umbrellas, the difference 0 for the sequence number 3 that total quantity 3 and Xinjiang grape are done is as Xinjiang grape Dry scoring fraction.
In the present embodiment, above-mentioned electronic equipment can call the history of user category name set interested and brand Name set;Afterwards, the result of real-time result and history can be sorted out, with merging for category, with the conjunction of brand And together;Then, real-time category weighted value, history category weighted value, real-time brand weighted value and history brand are set respectively Weighted value;Finally, the product for calculating the above-mentioned scoring fraction of category in real time and real-time category weighted value scores with above-mentioned history category The sum of products of fraction and history category weighted value, and the scoring fraction using above-mentioned and value as category;Similarly, above-mentioned reality is calculated When brand scoring fraction and real-time brand weighted value product and above-mentioned history brand scoring fraction and history brand weighted value The sum of products, and the scoring fraction using above-mentioned and value as brand.
Step 407, in each information to be presented in predetermined webpage, inquiry second letter associated with sequence information Breath.
In the present embodiment, above-mentioned electronic equipment can be in above-mentioned each information to be presented in above-mentioned predetermined webpage In, inquiry second information associated with the above order information, for example, the sequence information of above-mentioned user includes washing for A brands Clothing liquid and cherry etc., above-mentioned each information to be presented in above-mentioned predetermined webpage include the washing powder of A brands, A brands Softener and Shandong cherry, then second information associated with the above order information can be the washing powder of A brands, A brands Softener and Shandong cherry.
Step 408, the number that the second information occurs in sequence information is obtained.
In the present embodiment, above-mentioned electronic equipment can obtain time that above-mentioned second information occurs in the above order information Number, for example, the purchase information for occurring cherry three times in the sequence information of above-mentioned user and twice A brand articles can be got Purchase information.
Step 409, according to number, scoring fraction is set for the second information.
In the present embodiment, time that above-mentioned electronic equipment can occur according to above-mentioned second information in the above order information Number, scoring fraction is set for above-mentioned second information.
In some optional implementations of the present embodiment, above-mentioned second information can include category information and brand is believed At least one of in breath.Above-mentioned electronic equipment can be that each information to be presented in above-mentioned predetermined webpage is pre-set initially Fraction (for example, 10 points, 5 points, 0 grade), can be by above-mentioned initial score and if above-mentioned second information is category information Scoring fraction of the difference for the number that two information occur in the above order information as above-mentioned second information, for example, cherry is Category information, then above-mentioned initial score 10 can be divided the difference 7 of the number that occurs with cherry in the above order information 3 times to make For the scoring fraction of cherry;If above-mentioned second information is brand message, above-mentioned initial score and the second information can be existed Scoring fraction of the number sum occurred in the above order information as above-mentioned second information, for example, A brands are brand message, Above-mentioned initial score 10 can then be divided to 2 sums 12 of number occurred with A brands in the above order information as A brands Score fraction.
Step 4010, according to scoring, treat each information being presented in predetermined webpage and be ranked up, and after generating sequence Webpage.
In the present embodiment, above-mentioned electronic equipment can be treated according to the scoring fraction drawn in step 406 and is presented on The each information stated in predetermined webpage is ranked up, and can also be treated and is presented on according to the scoring fraction drawn in step 409 The each information stated in predetermined webpage is ranked up, can be with the scoring in the scoring fraction and step 409 in combining step 406 Fraction is treated each information being presented in above-mentioned predetermined webpage and is ranked up, and generates the webpage after sequence for upward at any time State user and push above-mentioned webpage.
As can be seen from Figure 4 compared with embodiment corresponding to Fig. 2, the flow 400 of the webpage generating method in the present embodiment At least one in operation information and sequence information is highlighted, each information being presented in predetermined webpage is treated and is commented The step of dividing.Thus, how the scheme of the present embodiment description draws according to operation information and/or sequence information if can specifically describing The fraction of each information to be presented in predetermined webpage, it is achieved thereby that the push of more targeted information and more effective net Page generation.
With further reference to Fig. 5, as the realization to method shown in above-mentioned each figure, this application provides a kind of auto-building html files dress The one embodiment put, the device embodiment is corresponding with the embodiment of the method shown in Fig. 2, and the device specifically can apply to respectively In kind electronic equipment.
As shown in figure 5, the above-mentioned auto-building html files device 500 of the present embodiment includes:Recording unit 501, acquiring unit 502, Score unit 503 and sequencing unit 504.Wherein, recording unit 501 is configured to record the operation letter of user in predetermined webpage Breath;Acquiring unit 502 is configured to obtain the sequence information of the user in preset time period;The configuration of unit 503 of scoring is used It is to be presented in the predetermined webpage to what is pre-set at least one in the operation information and the sequence information On each information scored;And sequencing unit 504 is configured to according to the scoring, to described to be presented described predetermined Each information on webpage is ranked up, and generates the webpage after sequence.
In the present embodiment, recording unit 501, acquiring unit 502, scoring unit 503 and row in auto-building html files device 500 The specific processing of sequence unit 504 can correspond to step 201 in embodiment, step 202, step 203 and step 204 referring to Fig. 2 The associated description of implementation, will not be repeated here.
In some optional implementations of the present embodiment, above-mentioned scoring unit 503 can include the first enquiry module 5031st, determining module 5032, order module 5033 and computing module 5034.Wherein, above-mentioned first enquiry module 5031 can be In above-mentioned each information to be presented in above-mentioned predetermined webpage, the operation information institute recorded is inquired about in above-mentioned recording unit 501 The corresponding first information being applied to it.Above-mentioned determining module 5032 can be determined in above-mentioned first enquiry module 5031 The total quantity of the first information inquired.Above-mentioned order module 5033 can be ranked up to the above-mentioned first information, and according to row The order of sequence is that each first information sets sequence number.Above-mentioned computing module 5034 can calculate the total quantity of the above-mentioned first information with The difference of the sequence number of each first information, and the scoring fraction using above-mentioned difference as each first information.
In some optional implementations of the present embodiment, above-mentioned order module 5033 can be according to above-mentioned user to upper The descending order of number of operations for stating the first information is ranked up to the above-mentioned first information.
In some optional implementations of the present embodiment, above-mentioned order module 5033 can also be according to above-mentioned predetermined net The order of the quantity of the first information included in the History Order of page from more to less is ranked up to the above-mentioned first information.
In some optional implementations of the present embodiment, above-mentioned scoring unit 503 can also include the second inquiry mould Block 5035, acquisition module 5036 and setup module 5037.Wherein, above-mentioned second enquiry module 5035 can it is above-mentioned it is to be presented In each information in above-mentioned predetermined webpage, inquiry second information associated with the above order information.Above-mentioned acquisition module 5036 can obtain the number that above-mentioned second information occurs in the above order information.Above-mentioned setup module 5037 can be according to upper The number that the second information occurs in the above order information is stated, scoring fraction is set for above-mentioned second information.
In some optional implementations of the present embodiment, when above-mentioned second information includes category information and brand message In at least one of when, above-mentioned setup module 5037 can include first set submodule 50371 and second set submodule 50372.If above-mentioned second information is category information, it is above-mentioned first set submodule 50371 can by above-mentioned initial score with Scoring fraction of the difference for the number that second information occurs in the above order information as above-mentioned second information.If above-mentioned second When information is brand message, above-mentioned second setting submodule 50372 can order above-mentioned initial score with the second information above-mentioned Scoring fraction of the number sum occurred in single information as above-mentioned second information.
In some optional implementations of the present embodiment, above-mentioned sequencing unit 504 can be descending according to fraction Order treat each information being presented in above-mentioned predetermined webpage and be ranked up, i.e., the maximum information of fractional value is placed on first Position, the minimum information of fractional value is placed on last position.
Below with reference to Fig. 6, it illustrates suitable for for realizing the knot of the computer system 600 of the embodiment of the present application server Structure schematic diagram.
As shown in fig. 6, computer system 600 includes CPU (CPU) 601, it can be read-only according to being stored in Program in memory (ROM) 602 or be loaded into program in random access storage device (RAM) 603 from storage part 608 and Perform various appropriate actions and processing.In RAM 603, also it is stored with system 600 and operates required various programs and data. CPU 601, ROM 602 and RAM 603 are connected with each other by bus 604.Input/output (I/O) interface 605 is also connected to always Line 604.
I/O interfaces 605 are connected to lower component:Importation 606 including keyboard, mouse etc.;Penetrated including such as negative electrode The output par, c 607 of spool (CRT), liquid crystal display (LCD) etc. and loudspeaker etc.;Storage part 608 including hard disk etc.; And the communications portion 609 of the NIC including LAN card, modem etc..Communications portion 609 via such as because The network of spy's net performs communication process.Driver 610 is also according to needing to be connected to I/O interfaces 605.Detachable media 611, such as Disk, CD, magneto-optic disk, semiconductor memory etc., it is arranged on as needed on driver 610, in order to read from it Computer program be mounted into as needed storage part 608.
Especially, in accordance with an embodiment of the present disclosure, it may be implemented as computer above with reference to the process of flow chart description Software program.For example, embodiment of the disclosure includes a kind of computer program product, it includes being tangibly embodied in machine readable Computer program on medium, above computer program bag contain the program code for being used for the method shown in execution flow chart.At this In the embodiment of sample, the computer program can be downloaded and installed by communications portion 609 from network, and/or from removable Medium 611 is unloaded to be mounted.When the computer program is performed by CPU (CPU) 601, perform in the present processes The above-mentioned function of limiting.
Flow chart and block diagram in accompanying drawing, it is illustrated that according to the system of the various embodiments of the application, method and computer journey Architectural framework in the cards, function and the operation of sequence product.At this point, each square frame in flow chart or block diagram can generation The part of one module of table, program segment or code, a part for above-mentioned module, program segment or code include one or more For realizing the executable instruction of defined logic function.It should also be noted that some as replace realization in, institute in square frame The function of mark can also be with different from the order marked in accompanying drawing generation.For example, two square frames succeedingly represented are actual On can perform substantially in parallel, they can also be performed in the opposite order sometimes, and this is depending on involved function.Also It is noted that the combination of each square frame and block diagram in block diagram and/or flow chart and/or the square frame in flow chart, Ke Yiyong Function as defined in execution or the special hardware based system of operation are realized, or can be referred to specialized hardware and computer The combination of order is realized.
Being described in module involved in the embodiment of the present application can be realized by way of software, can also be by hard The mode of part is realized.Described module can also be set within a processor, for example, can be described as:A kind of processor bag Include recording unit, acquiring unit, scoring unit and sequencing unit.Wherein, the title of these modules not structure under certain conditions The paired restriction of the module in itself, for example, recording unit is also described as " recording the operation information of user in predetermined webpage Unit ".
As on the other hand, present invention also provides a kind of nonvolatile computer storage media, the non-volatile calculating Machine storage medium can be the nonvolatile computer storage media included in said apparatus in above-described embodiment;Can also be Individualism, without the nonvolatile computer storage media in supplying terminal.Above-mentioned nonvolatile computer storage media is deposited One or more program is contained, when said one or multiple programs are performed by an equipment so that the said equipment:Record The operation information of user in predetermined webpage;Obtain the sequence information of the user in preset time period;Believed according to the operation At least one of in breath and the sequence information, each information to be presented in the predetermined webpage pre-set is carried out Scoring;According to the scoring, each information to be presented in the predetermined webpage is ranked up, and after generating sequence Webpage.
Above description is only the preferred embodiment of the application and the explanation to institute's application technology principle.People in the art Member should be appreciated that invention scope involved in the application, however it is not limited to the technology that the particular combination of above-mentioned technical characteristic forms Scheme, while should also cover in the case where not departing from foregoing invention design, carried out by above-mentioned technical characteristic or its equivalent feature The other technical schemes for being combined and being formed.Such as features described above has similar work(with (but not limited to) disclosed herein The technical scheme that the technical characteristic of energy is replaced mutually and formed.

Claims (14)

1. a kind of webpage generating method, it is characterised in that methods described includes:
Record the operation information of user in predetermined webpage;
Obtain the sequence information of the user in preset time period;
At least one of in the operation information and the sequence information, it is to be presented in the predetermined net to what is pre-set Each information on page is scored;
According to the scoring, each information to be presented in the predetermined webpage is ranked up, and after generating sequence Webpage.
2. according to the method for claim 1, it is characterised in that it is described according to the operation information, treated to what is pre-set The each information being presented in the predetermined webpage is scored, including:
In each information to be presented in the predetermined webpage, the operation effect corresponding to the operation information is inquired about The first information thereon;
Determine the quantity of the first information;
The first information is ranked up, and according to clooating sequence, sequence number is set for each first information;
The difference of the quantity of the first information and the sequence number of each first information is calculated, and using the difference as each first The scoring fraction of information.
3. according to the method for claim 2, it is characterised in that it is described that the first information is ranked up, including:
The descending order of the number that is operated according to the user to the first information is carried out to the first information Sequence.
4. according to the method for claim 2, it is characterised in that it is described that the first information is ranked up, including:
According to including the quantity order from more to less of the first information in the History Order of the predetermined webpage to described the One information is ranked up.
5. according to the method for claim 1, it is characterised in that it is described according to the sequence information, treated to what is pre-set The each information being presented in the predetermined webpage is scored, including:
In each information to be presented in the predetermined webpage, inquiry second letter associated with the sequence information Breath;
Obtain the number that second information occurs in the sequence information;
According to the number, scoring fraction is set for second information.
6. according to the method for claim 5, it is characterised in that second information is included in category information and brand message At least one of;And
According to the number, scoring fraction is set for second information, including:
If second information is category information, the difference of the default initial score of second information and the number is made For the scoring fraction of second information;
If second information is brand message, using the default initial score of second information and the number sum as The scoring fraction of second information.
7. according to the method described in one of claim 1-6, it is characterised in that it is described according to the scoring, to described to be presented Information be ranked up, including:
Each information to be presented in the predetermined webpage is ranked up according to the descending order of fraction.
8. a kind of auto-building html files device, it is characterised in that described device includes:
Recording unit, it is configured to record the operation information of user in predetermined webpage;
Acquiring unit, it is configured to obtain the sequence information of the user in preset time period;
Score unit, at least one in the operation information and the sequence information is configured to, to what is pre-set Each information to be presented in the predetermined webpage is scored;
Sequencing unit, it is configured to according to the scoring, each information to be presented in the predetermined webpage is carried out Sequence, and generate the webpage after sequence.
9. device according to claim 8, it is characterised in that the scoring unit includes:
First enquiry module, it is configured in each information to be presented in the predetermined webpage, inquires about the behaviour Make the first information being applied to it corresponding to information;
Determining module, it is configured to determine the quantity of the first information;
Order module, it is configured to be ranked up the first information, and according to clooating sequence, is set for each first information Sequence number;
Computing module, is configured to calculate the difference of the quantity of the first information and the sequence number of each first information, and by institute State scoring fraction of the difference as each first information.
10. device according to claim 9, it is characterised in that the order module is further configured to:
The descending order of the number that is operated according to the user to the first information is carried out to the first information Sequence.
11. device according to claim 9, it is characterised in that the order module is further configured to:
According to including the quantity order from more to less of the first information in the History Order of the predetermined webpage to described the One information is ranked up.
12. device according to claim 8, it is characterised in that the scoring unit also includes:
Second enquiry module, be configured in each information to be presented in the predetermined webpage, inquiry with it is described The second associated information of sequence information;
Acquisition module, it is configured to obtain the number that second information occurs in the sequence information;
Setup module, it is configured to according to the number, scoring fraction is set for second information.
13. device according to claim 12, it is characterised in that second information includes category information and brand message At least one of in;And the setup module includes:
First sets submodule, if it is category information to be configured to second information, by the default first of second information Scoring fraction of the difference of beginning fraction and the number as second information;
Second sets submodule, if it is brand message to be configured to second information, by the default first of second information Beginning fraction and scoring fraction of the number sum as second information.
14. according to the device described in one of claim 8-13, it is characterised in that the sequencing unit is further configured to:
Each information to be presented in the predetermined webpage is ranked up according to the descending order of fraction.
CN201610831897.1A 2016-09-19 2016-09-19 webpage generating method and device Pending CN107845005A (en)

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Application publication date: 20180327