WO2018027399A1 - 根据用户反馈停止推送广告的方法以及推送系统 - Google Patents
根据用户反馈停止推送广告的方法以及推送系统 Download PDFInfo
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- WO2018027399A1 WO2018027399A1 PCT/CN2016/093831 CN2016093831W WO2018027399A1 WO 2018027399 A1 WO2018027399 A1 WO 2018027399A1 CN 2016093831 W CN2016093831 W CN 2016093831W WO 2018027399 A1 WO2018027399 A1 WO 2018027399A1
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- the invention belongs to the field of internet, and in particular relates to a method for stopping pushing advertisements according to user feedback and a pushing system.
- Online shopping referred to as online shopping, is an online shopping form that retrieves product information through the Internet and issues a shopping request through an electronic order form, and then completes the transaction in a series of links such as payment and delivery. It is convenient, fast, low in operating cost, and low in inventory pressure. And so on.
- the domestic online shopping general payment method is payment to delivery (direct bank transfer, online remittance), and secured transactions (Taobao Alipay, Baidu Baifubao, Tencent Tenpay, etc.) are cash on delivery.
- online shopping purchase costs are low. Online product buyers compare different products and simply log in to different websites. It is also easier to find goods.
- the online store basically has the classification and search function of the goods in the store. Through the search, the purchaser can conveniently find the goods that are needed. The price of the commodity is low. Maintaining an online store is much cheaper than maintaining the cost of a mall, labor, advertising, and other expenses. Online stores are open to customers 24 hours a day, and traditional stores have a hard time doing this. As long as the user logs into the website in their free time, they can pick the items they need.
- Weishang's advertising is usually sent through a circle of friends with text descriptions, so that the other party is a friend and the other party does not set a blocking message, then all the friends in the user circle can see the advertisement.
- the advertisement is a cosmetic advertisement, the male friend will not pay attention to it, resulting in inaccurate advertisement delivery.
- different friends have different time of activities. If customers who are active at different times repeatedly deliver the same advertisement at different times, there is a counter effect of the screen.
- Embodiments of the present invention provide a method for stopping pushing advertisements according to user feedback, and the purpose is to In case the current ad delivery is inaccurate and cannot be delivered to different customer habits It is necessary to provide a kind of matching advertisement type group type label and advertisement type label, and automatically push advertisement according to different types of customers, so that the advertisement delivery is more accurate, and also enables the user to understand the advertisement information according to his own needs from being not in the interest range.
- the interruption of the advertisement can also terminate the application of the technology when most users disable the technology.
- the present invention is implemented in such a manner that a method of stopping pushing advertisements based on user feedback includes the following steps:
- the advertisement is stopped based on the address book group.
- the embodiment of the invention further provides a push system, comprising:
- a recording unit a detecting unit, a pushing unit, a feedback receiving unit, and a technical adjustment unit, wherein:
- a recording unit configured to record a type label corresponding to the address book group, and record a matching relationship between the type label corresponding to the advertisement and the type label corresponding to the address book group and the type label corresponding to the advertisement;
- a detecting unit wherein the input end is connected to the output end of the recording unit, and is configured to detect a current advertisement type label
- a push unit wherein the input end is connected to the output end of the detecting unit, and is configured to match the address book group according to the current advertisement type label, and push the advertisement to the address book group matched by the current advertisement type label;
- a feedback receiving unit wherein the input end is connected to the output end of the push unit, and is configured to read other users' usage of the technology by using cloud data;
- the technical adjustment unit has an input end connected to the output of the feedback receiving unit, and is configured to stop pushing the advertisement according to the address book group when the number of users who turn off the technology exceeds a certain threshold.
- the invention automatically pushes advertisements according to different types of customers, so that the advertisement delivery is more accurate, and also enables the user to understand the advertisement information according to his own needs from the advertisements that are not in the interest range. Interrupted, it is also possible to terminate the application of this technology when most users disable the technology.
- FIG. 1 is a schematic flowchart of a method for stopping pushing an advertisement according to user feedback according to an embodiment of the present invention
- FIG. 2 is a schematic structural diagram of a push system according to an embodiment of the present invention.
- figure 1 It is a schematic flowchart of a method for stopping pushing advertisement according to user feedback provided by the embodiment of the present invention. For the convenience of description, only parts related to the embodiment of the present invention are shown.
- step S100 The type label corresponding to the address book group is recorded, and the matching relationship between the type label corresponding to the advertisement and the type label corresponding to the address book group and the type label corresponding to the advertisement is recorded.
- step S101 the current advertisement type tag is detected.
- step S102 Medium, matching the address book group according to the current advertisement type label, and pushing the advertisement to the address book group matching the current advertisement type label.
- step S103 the usage of the technology by other users is read through the cloud data.
- the 'technique' in this embodiment refers specifically to several steps before this step.
- step S104 when the number of users who turn off the technology exceeds a certain threshold, the advertisement is stopped according to the address book group.
- the invention automatically pushes advertisements according to different types of customers, so that the advertisement delivery is more accurate, and also enables the user to understand the advertisement information according to his own needs from the advertisements that are not in the interest range. Interrupted, it is also possible to terminate the application of this technology when most users disable the technology.
- FIG. 2 is a schematic diagram of a push system structure according to an embodiment of the present invention, the push system:
- Recording unit 21 For recording a type tag corresponding to the address book group, and recording a matching relationship between the type tag corresponding to the advertisement and the type tag corresponding to the address book group and the type tag corresponding to the advertisement;
- the detecting unit 22 has an input end connected to the output end of the recording unit 21 for detecting a current advertisement type label
- Push unit 23 its input end and the detecting unit 22
- the output terminal is configured to match the address book group according to the current advertisement type label, and push the advertisement to the address book group matched by the current advertisement type label;
- a feedback receiving unit 24 an input end thereof and the push unit 23
- the output is connected to read other users' usage of the technology through cloud data;
- Technical adjustment unit 25 its input end and the feedback receiving unit 24
- the output connection is used to stop pushing advertisements according to the address book group when the number of users who turn off the technology exceeds a certain threshold.
- recording unit 21 The type label corresponding to the address book group is recorded, and the matching relationship between the type label corresponding to the advertisement and the type label corresponding to the address book group and the type label corresponding to the advertisement is recorded, and the detecting unit 22 detects the current advertisement type label, and the pushing unit 23 Matching the address book group according to the current advertisement type label, pushing the advertisement to the address book group matching the current advertisement type label, and the feedback receiving unit 24
- the cloud data is used to read the usage of the technology by other users, and the technical adjustment unit 25 stops pushing the advertisement according to the address book group when the number of users who turn off the technology exceeds a certain threshold.
- the invention automatically pushes advertisements according to different types of customers, so that the advertisement delivery is more accurate, and also enables the user to understand the advertisement information according to his own needs from the advertisements that are not in the interest range. Interrupted, it is also possible to terminate the application of this technology when most users disable the technology.
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Abstract
一种根据用户反馈停止推送广告的方法以及推送系统，所述方法包括：记录通讯录分组对应的类型标签，记录广告对应的类型标签及通讯录分组对应的类型标签与广告对应的类型标签的匹配关系（S100）；检测当前广告类型标签（S101）；根据当前广告类型标签匹配出通讯录分组，向当前广告类型标签匹配的通讯录分组推送广告（S102）；通过云端数据读取其他用户对该项技术的使用情况（S103）；当关闭该项技术的用户的数量超过特定阈值时，停止根据通讯录分组推送广告（S104）。上述技术方案使广告投放更加精确，同时也让用户能够根据自己的需求了解广告信息免受不是兴趣范围内的广告的打扰，也能够在大多数用户停用该项技术时，终止该项技术的应用。
Description
本发明属于互联网领域，尤其是涉及一种根据用户反馈停止推送广告的方法以及推送系统。
网上购物，简称网购，是通过互联网检索商品信息，并通过电子订购单发出购物请求，之后支付、发货等一系列环节完成交易的网上购物形式，有方便、快捷、经营成本低、库存压力小等优势。国内的网上购物一般付款方式是款到发货（直接银行转帐、在线汇款），担保交易（淘宝支付宝、百度百付宝、腾讯财付通等的担保交易）则是货到付款等。
相比传统实体店购物，网购购成本低。网上商品购买者对比各家的商品，只需登陆不同的网站。查找商品也更容易，网络商店中基本都具有店内商品的分类、搜索功能，通过搜索，购买者可很方便的找到需要的商品。商品价格低。与维护一个商场所需的场地费、人工费、广告费和各种其他费用相比，维护一个网上商店的费用要低廉得多。网上商店可24小时对客户开放，传统商店则很难做到这一点。只要用户在自己空闲的时间登陆网站，就可挑选自己需要的商品。
相信不少人都发现，自己的朋友圈里，不知不觉开始有人做起生意来，面膜、包包、服装百货，应有尽有。这些人被大家称为'微商'。它是企业或者个人基于社会化媒体开店的新式电商，从模式上来说主要分为两种：基于微信公众号的微商被称为B2C微商，基于朋友圈开店的被称为C2C微商。而我们一般所看到的朋友圈微商，就属于'C2C微商'。'成本低、渠道便捷、零门槛'，微商的种种好处让不少人感到心动。
微商的广告投放一般是通过朋友圈发送图片并配以文字描述，这样是要对方是好友并且对方未设置屏蔽消息，则用户朋友圈的所有好友都能看见这则广告。但是如果该条广告是化妆品广告，男性好友则基本不会关注，造成广告投放不精确。或者不同的好友活动时间不同，如果针对不同时间活动的客户在不同时间重复投放相同的广告，又有刷屏的反效果。
在本人的上一个申请《 调整根据通讯录分组推送广告的方法以及推送系统
》中，提出了一个弱人工智能的解决方案，但是该方案仅仅是研发阶段所假设的'用户需求'，针对于实际使用情况，尤其针对于特定个体用户，该方案是否具有价值或者能否取悦特定个体用户则根据个体用户的不同有所区别。
综上，需要针对当前广告投放不精确，无法针对不同客户习惯进行投放的情况
，需要提供一种通过匹配通讯录分组类型标签与广告类型标签，根据不同类型的客户自动推送广告，使广告投放更加精确，同时也让用户能够根据自己的需求了解广告信息免受不是兴趣范围内的广告的打扰，也能够在大多数用户停用该项技术时，终止该项技术的应用。
本发明实施例提供了一种根据用户反馈停止推送广告的方法，目的在于
针对当前广告投放不精确，无法针对不同客户习惯进行投放的情况
，需要提供一种通过匹配通讯录分组类型标签与广告类型标签，根据不同类型的客户自动推送广告，使广告投放更加精确，同时也让用户能够根据自己的需求了解广告信息免受不是兴趣范围内的广告的打扰，也能够在大多数用户停用该项技术时，终止该项技术的应用。
本发明是这样实现的：一种根据用户反馈停止推送广告的方法，包括以下步骤：
记录通讯录分组对应的类型标签，记录广告对应的类型标签及通讯录分组对应的类型标签与广告对应的类型标签的匹配关系；
检测当前广告类型标签；
根据当前广告类型标签匹配出通讯录分组，向当前广告类型标签匹配的通讯录分组推送广告；
通过云端数据读取其他用户对该项技术的使用情况；
当关闭该项技术的用户的数量超过特定阈值时，停止根据通讯录分组推送广告。
本发明实施例还提供了一种推送系统，包括：
记录单元，检测单元，推送单元，反馈接收单元，技术调整单元，其中：
记录单元，用于记录通讯录分组对应的类型标签，记录广告对应的类型标签及通讯录分组对应的类型标签与广告对应的类型标签的匹配关系；
检测单元，其输入端与所述记录单元输出端连接，用于检测当前广告类型标签；
推送单元，其输入端与所述检测单元输出端连接，用于根据当前广告类型标签匹配出通讯录分组，向当前广告类型标签匹配的通讯录分组推送广告；
反馈接收单元，其输入端与所述推送单元输出端连接，用于通过云端数据读取其他用户对该项技术的使用情况；
技术调整单元，其输入端与所述反馈接收单元输出端连接，用于当关闭该项技术的用户的数量超过特定阈值时，停止根据通讯录分组推送广告。
本发明通过匹配通讯录分组类型标签与广告类型标签，根据不同类型的客户自动推送广告，使广告投放更加精确，同时也让用户能够根据自己的需求了解广告信息免受不是兴趣范围内的广告的打扰，也能够在大多数用户停用该项技术时，终止该项技术的应用。
图 1 是本发明实施例提供的一种根据用户反馈停止推送广告的方法的流程示意图；
图 2 是本发明实施例提供的推送系统的结构示意图。
为了使本发明的目的、技术方案及优点更加清楚明白，以下结合附图及实施例，对本发明进行进一步详细说明。应当理解，此处所描述的具体实施例仅仅用以解释本发明，并不用于限定本发明。
图 1
是发明实施例提供的一种根据用户反馈停止推送广告的方法的流程示意图，为了便于说明，只示出了与本发明实施例相关的部分。
在步骤 S100
中记录通讯录分组对应的类型标签，记录广告对应的类型标签及通讯录分组对应的类型标签与广告对应的类型标签的匹配关系。
在本实用例中，可以设置通讯录分组如'男性'，'女性'，'骑行'，'女性 中班'，'女性
晚班'。
在步骤 S101 中，检测当前广告类型标签。
在步骤 S102
中，根据当前广告类型标签匹配出通讯录分组，向当前广告类型标签匹配的通讯录分组推送广告。
在步骤 S103 中，通过云端数据读取其他用户对该项技术的使用情况。
本实施例中的'该项技术'，特指本步骤之前的几个步骤。
在步骤 S104 中，当关闭该项技术的用户的数量超过特定阈值时，停止根据通讯录分组推送广告。
本发明通过匹配通讯录分组类型标签与广告类型标签，根据不同类型的客户自动推送广告，使广告投放更加精确，同时也让用户能够根据自己的需求了解广告信息免受不是兴趣范围内的广告的打扰，也能够在大多数用户停用该项技术时，终止该项技术的应用。
图 2 是本发明实施例提供的推送系统构示意图，该推送系统：
记录单元 21 ，检测单元 22 ，推送单元 23 ，反馈接收单元 24 ，技术调整单元 25
，其中：
记录单元 21
，用于记录通讯录分组对应的类型标签，记录广告对应的类型标签及通讯录分组对应的类型标签与广告对应的类型标签的匹配关系；
检测单元 22 ，其输入端与所述记录单元 21 输出端连接，用于检测当前广告类型标签；
推送单元 23 ，其输入端与所述检测单元 22
输出端连接，用于根据当前广告类型标签匹配出通讯录分组，向当前广告类型标签匹配的通讯录分组推送广告；
反馈接收单元 24 ，其输入端与所述推送单元 23
输出端连接，用于通过云端数据读取其他用户对该项技术的使用情况；
技术调整单元 25 ，其输入端与所述反馈接收单元 24
输出端连接，用于当关闭该项技术的用户的数量超过特定阈值时，停止根据通讯录分组推送广告。
其工作原理是：记录单元 21
记录通讯录分组对应的类型标签，记录广告对应的类型标签及通讯录分组对应的类型标签与广告对应的类型标签的匹配关系，检测单元 22 检测当前广告类型标签，推送单元
23 根据当前广告类型标签匹配出通讯录分组，向当前广告类型标签匹配的通讯录分组推送广告，反馈接收单元 24
通过云端数据读取其他用户对该项技术的使用情况，技术调整单元 25 当关闭该项技术的用户的数量超过特定阈值时，停止根据通讯录分组推送广告。
本发明通过匹配通讯录分组类型标签与广告类型标签，根据不同类型的客户自动推送广告，使广告投放更加精确，同时也让用户能够根据自己的需求了解广告信息免受不是兴趣范围内的广告的打扰，也能够在大多数用户停用该项技术时，终止该项技术的应用。
以上仅为本发明的较佳实施例而已，并不用以限制本发明，凡在本发明的精神和原则之内所作的任何修改、等同替换和改进等，均应包含在本发明的保护范围之内。
Claims (2)
- 一种根据用户反馈停止推送广告的方法，其特征在于，所述方法包括如下步骤：记录通讯录分组对应的类型标签，记录广告对应的类型标签及通讯录分组对应的类型标签与广告对应的类型标签的匹配关系；检测当前广告类型标签；根据当前广告类型标签匹配出通讯录分组，向当前广告类型标签匹配的通讯录分组推送广告；通过云端数据读取其他用户对该项技术的使用情况；当关闭该项技术的用户的数量超过特定阈值时，停止根据通讯录分组推送广告。
- 一种推送系统，其特征在于，所述推送系统包括：记录单元，检测单元，推送单元，反馈接收单元，技术调整单元，其中：记录单元，用于记录通讯录分组对应的类型标签，记录广告对应的类型标签及通讯录分组对应的类型标签与广告对应的类型标签的匹配关系；检测单元，其输入端与所述记录单元输出端连接，用于检测当前广告类型标签；推送单元，其输入端与所述检测单元输出端连接，用于根据当前广告类型标签匹配出通讯录分组，向当前广告类型标签匹配的通讯录分组推送广告；反馈接收单元，其输入端与所述推送单元输出端连接，用于通过云端数据读取其他用户对该项技术的使用情况；技术调整单元，其输入端与所述反馈接收单元输出端连接，用于当关闭该项技术的用户的数量超过特定阈值时，停止根据通讯录分组推送广告。
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Citations (5)
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| US20060259357A1 (en) * | 2005-05-12 | 2006-11-16 | Fu-Sheng Chiu | Intelligent dynamic market data collection and advertising delivery system |
| CN101075253A (zh) * | 2007-02-15 | 2007-11-21 | 腾讯科技（深圳）有限公司 | 一种广告信息推送系统和方法 |
| CN101192235A (zh) * | 2007-04-11 | 2008-06-04 | 腾讯科技（深圳）有限公司 | 一种基于用户特征推送广告的方法、系统及设备 |
| CN101980270A (zh) * | 2010-10-14 | 2011-02-23 | 宇龙计算机通信科技(深圳)有限公司 | 一种广告投送方法和广告投送服务器 |
| CN103745382A (zh) * | 2013-12-27 | 2014-04-23 | 中国联合网络通信有限公司广东省分公司 | 智慧城市app应用群广告推送方法、装置及系统 |
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Patent Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20060259357A1 (en) * | 2005-05-12 | 2006-11-16 | Fu-Sheng Chiu | Intelligent dynamic market data collection and advertising delivery system |
| CN101075253A (zh) * | 2007-02-15 | 2007-11-21 | 腾讯科技（深圳）有限公司 | 一种广告信息推送系统和方法 |
| CN101192235A (zh) * | 2007-04-11 | 2008-06-04 | 腾讯科技（深圳）有限公司 | 一种基于用户特征推送广告的方法、系统及设备 |
| CN101980270A (zh) * | 2010-10-14 | 2011-02-23 | 宇龙计算机通信科技(深圳)有限公司 | 一种广告投送方法和广告投送服务器 |
| CN103745382A (zh) * | 2013-12-27 | 2014-04-23 | 中国联合网络通信有限公司广东省分公司 | 智慧城市app应用群广告推送方法、装置及系统 |
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