WO2018027779A1 - 根据刷卡购物推送书籍的方法和推送系统 - Google Patents

根据刷卡购物推送书籍的方法和推送系统 Download PDF

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WO2018027779A1
WO2018027779A1 PCT/CN2016/094578 CN2016094578W WO2018027779A1 WO 2018027779 A1 WO2018027779 A1 WO 2018027779A1 CN 2016094578 W CN2016094578 W CN 2016094578W WO 2018027779 A1 WO2018027779 A1 WO 2018027779A1
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user
matching
book
record
pushing
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王志远
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王志远
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor

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  • the invention belongs to the field of internet, and provides a method for pushing books according to credit card shopping and a pushing system.
  • online advertising has a unique advantage and is an important part of the implementation of modern marketing media strategy.
  • the Internet is a brand new advertising medium with the fastest speed and ideal effect. It is a good way for SMEs to expand and expand, especially for companies that have extensive international business.
  • online advertising is based on user preferences, such as based on the user's browsing history or purchase history on the shopping site, and then by sharing the interface of the shopping site to understand user preferences and push advertisements.
  • This approach has certain limitations. In addition to purchasing goods on the Internet, a large part of daily necessities will be purchased in shopping malls or stores. After all, the items on the network do not see physical objects and require long-distance transportation, so many users still choose to buy them in the mall. However, the record of swiping shopping cannot be counted through the network, so the advertisers will miss this part of the consumer group, resulting in a wide range of advertising.
  • the embodiment of the present invention provides a method for pushing a book according to a credit card shopping, and aims to analyze the user's preference by statistic the user's credit card, and to analyze the user's preference, according to the user. I like to push books, let book recommendations be pushed according to user consumption behavior, and let users know more about the purchased products.
  • the present invention is implemented in such a manner that a method of pushing a book based on credit card shopping includes the following steps:
  • a book that matches a tag that matches the top three products is pushed to the user.
  • the embodiment of the invention further provides a push system, comprising:
  • a recording unit located in the cloud, for recording a type tag of a product matching, recording a type tag matched by the book, and a matching relationship between the product type tag and the book type tag;
  • the detecting unit is located locally and is used for detecting the user's credit card consumption commodity record, and uploading the credit card consumer product record to the cloud;
  • the statistical unit is located in the cloud, and the input end thereof is connected to the output end of the recording unit, and is used for counting the labels of the top three products matching the frequency in the user's credit card consumption commodity record;
  • the pushing unit is located in the cloud, and the input end thereof is connected to the output of the statistical unit, and is configured to push a book matching the label matching the top three products to the user.
  • the invention analyzes the user's preferences by counting the user's credit card records, pushes the books according to the user's preferences, and allows the book recommendation to be pushed according to the user's consumption behavior, and at the same time allows the user to know more about the purchased products.
  • FIG. 1 is a schematic flow chart of a method for pushing a book according to a shopping card according to an embodiment of the present invention
  • FIG. 2 is a schematic structural diagram of a push system according to an embodiment of the present invention.
  • FIG. 1 is a schematic flowchart of a method for pushing a book according to a shopping card according to an embodiment of the present invention. For convenience of description, only parts related to the embodiment of the present invention are shown.
  • step S100 the type tag of the item matching is recorded, and the matching type of the type tag and the item type tag and the book type tag of the book matching are recorded.
  • the type tag of the record suitcase matching is a travel class
  • the type tag of the record ⁇ LX book match is a travel class
  • the record of the travel class product tag matches the travel book tag
  • step S101 the user is swiped to consume the consumer goods record, and the credit card consumer product record is uploaded to the cloud.
  • step S102 the label of the top three matching items of the frequency in the user's credit card consumption item record is counted.
  • step S103 the book matching the tag matching the top three products is pushed to the user.
  • the advertisement of the XXLX book is pushed to the user.
  • the invention analyzes the user's preferences by counting the user's credit card records, pushes the books according to the user's preferences, and allows the book recommendation to be pushed according to the user's consumption behavior, and at the same time allows the user to know more about the purchased products.
  • FIG. 2 is a schematic diagram of a push system structure according to an embodiment of the present invention, the push system:
  • the recording unit 21 is located in the cloud and is used for recording the type label of the item matching, and records the type matching label of the book and the matching relationship between the item type label and the book type label;
  • the detecting unit 22 is located at the local location, and is configured to detect a user's credit card consumption commodity record, and upload the credit card consumer product record to the cloud;
  • the statistic unit 23 is located in the cloud, and the input end thereof is connected to the output end of the recording unit 21, and is used for counting the labels of the top three products matching the frequency in the user's credit card consumption commodity record;
  • the pushing unit 24 is located in the cloud, and an input end thereof is connected to the output end of the statistical unit 23, and is configured to push a book matching the label matching the top three products to the user.
  • the working principle is: the user in the recording unit 21 records the type tag of the product matching, records the matching type tag of the book and the matching relationship between the product type tag and the book type tag; the detecting unit 22 detects the user's credit card consumption commodity record, and goes to the cloud Uploading the card consumption commodity record; the statistics unit 23, counting the labels of the top three products matching the frequency in the user's credit card consumption commodity record; the pushing unit 24, pushing the book matching the label matching the top three products to the user .
  • the invention analyzes the user's preferences by counting the user's credit card records, pushes the books according to the user's preferences, and allows the book recommendation to be pushed according to the user's consumption behavior, and at the same time allows the user to know more about the purchased products.

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Abstract

一种根据刷卡购物推送书籍的方法以及推送系统，属于互联网领域，所述方法包括：记录商品匹配的类型标签，记录书籍匹配的类型标签及商品类型标签与书籍类型标签的匹配关系（S100）；检测用户刷卡消费商品记录，并向云端上传刷卡消费商品记录（S101）；统计用户刷卡消费商品记录中出现频次排名前三的商品匹配的类型标签（S102）；向用户推送与所述排名前三的商品匹配的类型标签相匹配的书籍（S103）。通过统计用户刷卡记录，分析用户喜好，根据用户喜好推送书籍，让书籍推荐根据用户消费行为推送，同时让用户了解更多关于所购商品相关知识。

Description

根据刷卡购物推送书籍的方法和推送系统 技术领域
本发明属于互联网领域，提供了一种根据刷卡购物推送书籍的方法以及推送系统。
背景技术
与产品、渠道、促销等手段相比，广告大概是大多数企业，比较重视的营销环节了，可惜观察我们周围的广告，其结局往往只是遗憾：真正笑到最后的，往往不是出钱做广告的企业，而是收钱的那些家伙。广告从来都不是肯定有效的。从坏的一面看，大把的钱花出去，却一点效果也没有，大家可能认为这是最糟糕了。其实不是，最坏的是反作用，花钱买来的竟是骂名。
与传统的四大传播媒体（报纸、杂志、电视、广播）广告及备受垂青的户外广告相比，网络广告具有得天独厚的优势，是实施现代营销媒体战略的重要一部分。Internet是一个全新的广告媒体，速度最快效果很理想，是中小企业扩展壮大的很好途径，对于广泛开展国际业务的公司更是如此。
目前网络广告投放会根据用户喜好，比如根据用户在购物网站的浏览记录或者购买记录，然后通过分享购物网站的接口了解用户喜好并推送广告。这种方式存在一定的局限性。用户除了在网络上购买商品以外，很大一部分生活用品还是会在商场或者商店购买，毕竟网络上的物品看不到实物，而且需要长途运输，所以很多用户还是选择在商场购买。然而刷卡购物的记录却无法通过网络进行统计，这样广告投放商就会遗漏这一部分消费群，导致广告的投放面不够广。
目前广告的投放，大多数集中在饮食、旅行、金融等方面的广告，而很少有针对书籍方面的广告投放，这样也让书籍类的商家错过了很多商机。
综上，需要针对当前广告投放面不够广，忽略书籍爱好者类人群情况，需要提供一种通过统计用户刷卡记录，分析用户喜好，根据用户喜好推送书籍，让书籍推荐根据用户消费行为推送，同时让用户了解更多关于所购商品相关知识。
 技术问题
本发明实施例提供了一种根据刷卡购物推送书籍的方法，目的在于针对当前广告投放面不够广，忽略书籍爱好者类人群情况，需要提供一种通过统计用户刷卡记录，分析用户喜好，根据用户喜好推送书籍，让书籍推荐根据用户消费行为推送，同时让用户了解更多关于所购商品相关知识。
技术解决方案
本发明是这样实现的：一种根据刷卡购物推送书籍的方法，包括以下步骤：
记录商品匹配的类型标签，记录书籍匹配的类型标签及商品类型标签与书籍类型标签的匹配关系；
检测用户刷卡消费商品记录，并向云端上传刷卡消费商品记录；
统计用户刷卡消费商品记录中出现频次排名前三的商品匹配的标签；
向用户推送与所述排名前三的商品匹配的标签相匹配的书籍。
本发明实施例还提供了一种推送系统，包括：
记录单元，检测单元，统计单元，推送单元，其中：
记录单元，位于云端，用于记录商品匹配的类型标签，记录书籍匹配的类型标签及商品类型标签与书籍类型标签的匹配关系；
检测单元，位于本地，用于检测用户刷卡消费商品记录，并向云端上传刷卡消费商品记录；
统计单元，位于云端，其输入端与所述记录单元输出端连接，用于统计用户刷卡消费商品记录中出现频次排名前三的商品匹配的标签；
推送单元，位于云端，其输入端与所述统计单元输出端连接，用于向用户推送与所述排名前三的商品匹配的标签相匹配的书籍。
 有益效果
本发明通过统计用户刷卡记录，分析用户喜好，根据用户喜好推送书籍，让书籍推荐根据用户消费行为推送，同时让用户了解更多关于所购商品相关知识。
附图说明
图1是本发明实施例提供的一种根据刷卡购物推送书籍的方法的流程示意图；
图2是本发明实施例提供的推送系统的结构示意图。
 本发明的实施方式
为了使本发明的目的、技术方案及优点更加清楚明白，以下结合附图及实施例，对本发明进行进一步详细说明。应当理解，此处所描述的具体实施例仅仅用以解释本发明，并不用于限定本发明。
图1是发明实施例提供的一种根据刷卡购物推送书籍的方法的流程示意图，为了便于说明，只示出了与本发明实施例相关的部分。
在步骤S100中，记录商品匹配的类型标签，记录书籍匹配的类型标签及商品类型标签与书籍类型标签的匹配关系。
在本实施例中，如记录旅行箱匹配的类型标签为旅行类，记录××LX书籍匹配的类型标签为旅行类，记录旅行类商品标签与旅行类书籍标签相匹配。
在步骤S101中，检测用户刷卡消费商品记录，并向云端上传刷卡消费商品记录。
在步骤S102中，统计用户刷卡消费商品记录中出现频次排名前三的商品匹配的标签。
在步骤S103中，向用户推送与所述排名前三的商品匹配的标签相匹配的书籍。
在本实施例中，如系统检测出用户刷卡记录有旅行箱，并且刷卡出现频数排名在前三名，则向用户推送××LX书籍的广告。
本发明通过统计用户刷卡记录，分析用户喜好，根据用户喜好推送书籍，让书籍推荐根据用户消费行为推送，同时让用户了解更多关于所购商品相关知识。
图2是本发明实施例提供的推送系统构示意图，该推送系统：
记录单元21，检测单元22，统计单元23，推送单元24，其中：
记录单元21，位于云端，用于记录商品匹配的类型标签，记录书籍匹配的类型标签及商品类型标签与书籍类型标签的匹配关系；
检测单元22，位于本地，用于检测用户刷卡消费商品记录，并向云端上传刷卡消费商品记录；
统计单元23，位于云端，其输入端与所述记录单元21输出端连接，用于统计用户刷卡消费商品记录中出现频次排名前三的商品匹配的标签；
推送单元24，位于云端，其输入端与所述统计单元23输出端连接，用于向用户推送与所述排名前三的商品匹配的标签相匹配的书籍。
其工作原理是：用户在记录单元21，记录商品匹配的类型标签，记录书籍匹配的类型标签及商品类型标签与书籍类型标签的匹配关系；检测单元22，检测用户刷卡消费商品记录，并向云端上传刷卡消费商品记录；统计单元23，统计用户刷卡消费商品记录中出现频次排名前三的商品匹配的标签；推送单元24，向用户推送与所述排名前三的商品匹配的标签相匹配的书籍。
本发明通过统计用户刷卡记录，分析用户喜好，根据用户喜好推送书籍，让书籍推荐根据用户消费行为推送，同时让用户了解更多关于所购商品相关知识。
以上仅为本发明的较佳实施例而已，并不用以限制本发明，凡在本发明的精神和原则之内所作的任何修改、等同替换和改进等，均应包含在本发明的保护范围之内。

Claims (2)

  1. 一种根据刷卡购物推送书籍的方法，其特征在于，所述方法包括如下步骤：
    记录商品匹配的类型标签，记录书籍匹配的类型标签及商品类型标签与书籍类型标签的匹配关系；
    检测用户刷卡消费商品记录，并向云端上传刷卡消费商品记录；
    统计用户刷卡消费商品记录中出现频次排名前三的商品匹配的标签；
    向用户推送所述排名前三的商品匹配的标签相匹配的书籍。
  2. 一种推送系统，其特征在于，所述推送系统包括：
    记录单元，检测单元，统计单元，推送单元，其中：
    记录单元，位于云端，用于记录商品匹配的类型标签，记录书籍匹配的类型标签及商品类型标签与书籍类型标签的匹配关系；
    检测单元，位于本地，用于检测用户刷卡消费商品记录，并向云端上传刷卡消费商品记录；
    统计单元，位于云端，其输入端与所述记录单元输出端连接，用于统计用户刷卡消费商品记录中出现频次排名前三的商品匹配的标签；
    推送单元，位于云端，其输入端与所述统计单元输出端连接，用于向用户推送与所述排名前三的商品匹配的标签相匹配的书籍。
PCT/CN2016/094578 2016-08-11 2016-08-11 根据刷卡购物推送书籍的方法和推送系统 WO2018027779A1 (zh)

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CN104240102A (zh) * 2013-06-06 2014-12-24 腾讯科技（深圳）有限公司 虚拟产品的推送方法和系统
CN105323622A (zh) * 2014-07-30 2016-02-10 上海视畅信息科技有限公司 一种实现视频电商和视频广告的方法及系统
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CN105812946A (zh) * 2016-03-21 2016-07-27 深圳市九洲电器有限公司 基于数字电视设备的图书推荐方法及系统

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CN114040013A (zh) * 2021-11-02 2022-02-11 掌阅科技股份有限公司 书籍流量的分发方法、计算设备及计算机存储介质
CN114040013B (zh) * 2021-11-02 2022-11-18 掌阅科技股份有限公司 书籍流量的分发方法、计算设备及计算机存储介质

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