WO2018018593A1 - Procédé et système de collecte automatique de statistiques concernant un temps de visualisation - Google Patents

Procédé et système de collecte automatique de statistiques concernant un temps de visualisation Download PDF

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Publication number
WO2018018593A1
WO2018018593A1 PCT/CN2016/092237 CN2016092237W WO2018018593A1 WO 2018018593 A1 WO2018018593 A1 WO 2018018593A1 CN 2016092237 W CN2016092237 W CN 2016092237W WO 2018018593 A1 WO2018018593 A1 WO 2018018593A1
Authority
WO
WIPO (PCT)
Prior art keywords
user
viewing time
feedback information
unit
data
Prior art date
Application number
PCT/CN2016/092237
Other languages
English (en)
Chinese (zh)
Inventor
王晓光
Original Assignee
王晓光
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 王晓光 filed Critical 王晓光
Priority to PCT/CN2016/092237 priority Critical patent/WO2018018593A1/fr
Publication of WO2018018593A1 publication Critical patent/WO2018018593A1/fr

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof

Definitions

  • the present invention relates to the field of video advertisements, and in particular, to an automatic statistical method and system for viewing time.
  • Video refers to various technologies that capture, record, process, store, transmit, and reproduce a series of still images as electrical signals.
  • continuous image changes exceed 24 frames per second, the human eye cannot distinguish a single static image according to the principle of visual persistence; it looks like a smooth continuous visual effect, so that the continuous picture is called video.
  • Video technology was first developed for television systems, but has now evolved into a variety of formats for consumers to record video. The development of network technology has also caused video recording segments to exist on the Internet in the form of streaming media and can be received and played by computers. Video and film belong to different technologies, and the latter uses photography to capture dynamic images as a series of still photos.
  • a video ad is an advertisement that is presented to a customer in the form of a video.
  • An automatic statistical method for viewing time is provided, which solves the shortcoming of low user experience in the prior art.
  • an automatic statistical method for viewing time comprising the steps of:
  • the user viewing time is counted.
  • the method further includes:
  • the method further includes:
  • an automatic statistical system for viewing time comprising:
  • the obtaining unit is configured to obtain feedback information of the user when the video advertisement is played;
  • An operation unit configured to analyze a user operation step according to the feedback information
  • a statistical unit is configured to count the user viewing time according to the operation step.
  • system further includes:
  • a curve unit for generating a data curve based on statistical data.
  • system further includes:
  • the technical solution provided by the specific embodiment of the present invention obtains feedback information of the user during the video advertisement playing, analyzes the user operation steps according to the feedback information, and performs statistics on the user viewing time according to the operation step, so that the user has the advantage of high user experience.
  • 1 is a flow chart of an automatic statistical method for viewing time provided by the present invention
  • FIG. 2 is a structural diagram of an automatic statistical system for viewing time according to the present invention.
  • FIG. 1 is a flowchart of an automatic counting method for viewing time according to a first preferred embodiment of the present invention.
  • the method is implemented by a terminal device.
  • the method is as shown in FIG. 1 and includes the following steps:
  • Step S101 Acquire feedback information of the user when the video advertisement is played
  • Step S102 Analyze a user operation step according to the feedback information
  • Step S103 Perform statistics on the user viewing time according to the operation step.
  • the technical solution provided by the specific embodiment of the present invention obtains feedback information of the user during the video advertisement playing, analyzes the user operation steps according to the feedback information, and performs statistics on the user viewing time according to the operation step, so that the user has the advantage of high user experience.
  • the foregoing method may further include:
  • the foregoing method may include:
  • FIG. 2 is an automatic counting system for viewing time according to a second preferred embodiment of the present invention.
  • the system includes:
  • the obtaining unit 201 is configured to obtain feedback information of the user when the video advertisement is played;
  • the operating unit 202 is configured to analyze a user operation step according to the feedback information
  • the statistics unit 203 is configured to perform statistics on the user viewing time according to the operation step.
  • the technical solution provided by the specific embodiment of the present invention obtains feedback information of the user during the video advertisement playing, analyzes the user operation steps according to the feedback information, and performs statistics on the user viewing time according to the operation step, so that the user has the advantage of high user experience.
  • the above system may further include:
  • the curve unit 204 is configured to generate a data curve according to the statistical data.
  • the above system may include:
  • the searching unit 205 searches for peaks and troughs of the data curve and corresponding times.
  • Computer readable media includes both computer storage media and communication media including any medium that facilitates transfer of a computer program from one location to another.
  • a storage medium may be any available media that can be accessed by a computer.
  • the computer readable medium may include random access memory (Random) Access Memory, RAM), Read-Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (Electrically Erasable Programmable Read-Only Memory, EEPROM), Compact Disc Read-Only Memory, CD-ROM, or other optical disc storage, magnetic storage medium or other magnetic storage device, or any other medium that can be used to carry or store desired program code in the form of instructions or data structures and that can be accessed by a computer. Also. Any connection may suitably be a computer readable medium.
  • a disk and a disc include a compact disc (CD), a laser disc, a compact disc, a digital versatile disc (DVD), a floppy disk, and a Blu-ray disc, wherein the disc is usually magnetically copied, and the disc is The laser is used to optically replicate the data. Combinations of the above should also be included within the scope of the computer readable media.

Landscapes

  • Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Computer Graphics (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

L'invention concerne un procédé et un système permettant de collecter automatiquement des statistiques concernant un temps de visualisation. Le procédé comprend les étapes suivantes consistant : à obtenir des informations de rétroaction d'un utilisateur lors de la lecture d'une publicité vidéo (101) ; à analyser les étapes opérationnelles de l'utilisateur en fonction des informations de rétroaction (102) ; et à recueillir des statistiques concernant un temps de visualisation de l'utilisateur en fonction des étapes opérationnelles (103). La présente invention permet de mettre en œuvre une bonne expérience d'utilisateur.
PCT/CN2016/092237 2016-07-29 2016-07-29 Procédé et système de collecte automatique de statistiques concernant un temps de visualisation WO2018018593A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
PCT/CN2016/092237 WO2018018593A1 (fr) 2016-07-29 2016-07-29 Procédé et système de collecte automatique de statistiques concernant un temps de visualisation

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/CN2016/092237 WO2018018593A1 (fr) 2016-07-29 2016-07-29 Procédé et système de collecte automatique de statistiques concernant un temps de visualisation

Publications (1)

Publication Number Publication Date
WO2018018593A1 true WO2018018593A1 (fr) 2018-02-01

Family

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Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/CN2016/092237 WO2018018593A1 (fr) 2016-07-29 2016-07-29 Procédé et système de collecte automatique de statistiques concernant un temps de visualisation

Country Status (1)

Country Link
WO (1) WO2018018593A1 (fr)

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101114339A (zh) * 2007-07-17 2008-01-30 李东亚 一种可视媒体受众信息反馈系统和方法
CN102521758A (zh) * 2011-11-24 2012-06-27 成都美璞科技有限公司 基于统计学原理的广告关注度分析方法
CN104102976A (zh) * 2014-07-22 2014-10-15 哈尔滨工业大学 商品及包装广告效果的反馈系统及反馈方法
CN106254905A (zh) * 2016-07-29 2016-12-21 王晓光 观看时间的自动统计方法及系统

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101114339A (zh) * 2007-07-17 2008-01-30 李东亚 一种可视媒体受众信息反馈系统和方法
CN102521758A (zh) * 2011-11-24 2012-06-27 成都美璞科技有限公司 基于统计学原理的广告关注度分析方法
CN104102976A (zh) * 2014-07-22 2014-10-15 哈尔滨工业大学 商品及包装广告效果的反馈系统及反馈方法
CN106254905A (zh) * 2016-07-29 2016-12-21 王晓光 观看时间的自动统计方法及系统

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