WO2018018588A1 - Procédé et système de stratégie de protection destinés à une publicité vidéo - Google Patents

Procédé et système de stratégie de protection destinés à une publicité vidéo Download PDF

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Publication number
WO2018018588A1
WO2018018588A1 PCT/CN2016/092232 CN2016092232W WO2018018588A1 WO 2018018588 A1 WO2018018588 A1 WO 2018018588A1 CN 2016092232 W CN2016092232 W CN 2016092232W WO 2018018588 A1 WO2018018588 A1 WO 2018018588A1
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WO
WIPO (PCT)
Prior art keywords
video
video advertisement
user
historical data
present
Prior art date
Application number
PCT/CN2016/092232
Other languages
English (en)
Chinese (zh)
Inventor
王晓光
Original Assignee
王晓光
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 王晓光 filed Critical 王晓光
Priority to PCT/CN2016/092232 priority Critical patent/WO2018018588A1/fr
Publication of WO2018018588A1 publication Critical patent/WO2018018588A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data

Definitions

  • the present invention relates to the field of video advertisements, and in particular, to a method and system for shielding a video advertisement.
  • Video refers to various technologies that capture, record, process, store, transmit, and reproduce a series of still images as electrical signals.
  • continuous image changes exceed 24 frames per second, the human eye cannot distinguish a single static image according to the principle of visual persistence; it looks like a smooth continuous visual effect, so that the continuous picture is called video.
  • Video technology was first developed for television systems, but has now evolved into a variety of formats for consumers to record video. The development of network technology has also caused video recording segments to exist on the Internet in the form of streaming media and can be received and played by computers. Video and film belong to different technologies, and the latter uses photography to capture dynamic images as a series of still photos.
  • a video ad is an advertisement that is presented to a customer in the form of a video.
  • a screening strategy method for video advertisements is provided, which solves the shortcoming of low user experience in the prior art.
  • a method for screening a video advertisement comprising the steps of:
  • the video ad is controlled according to the user's preference.
  • the method further includes:
  • the method further includes:
  • a screening policy system for a video advertisement comprising:
  • a recording unit for recording historical data of a video advertisement
  • An analyzing unit configured to analyze user preferences according to the historical data
  • the control unit is configured to control the video advertisement according to the user's preference.
  • system further includes:
  • the feedback unit is configured to collect feedback information of the user on the current control.
  • system further includes:
  • the obtaining unit is configured to learn the effect of the current control according to the feedback information.
  • the technical solution provided by the specific embodiment of the present invention records the historical data of the video advertisement, analyzes the user's preference according to the historical data, and controls the video advertisement according to the user's preference, so that it has the advantage of controlling the video advertisement.
  • FIG. 1 is a flowchart of a method for screening a video advertisement according to the present invention
  • FIG. 2 is a structural diagram of a screening policy system for video advertisements according to the present invention.
  • FIG. 1 is a flowchart of a method for screening a video advertisement according to a first preferred embodiment of the present invention.
  • the method is implemented by a terminal device.
  • the method is as shown in FIG. 1 , and includes the following steps:
  • Step S101 recording historical data of the video advertisement
  • Step S102 analyzing user preferences according to the historical data
  • Step S103 Perform mask control on the video advertisement according to the user's preference.
  • the technical solution provided by the specific embodiment of the present invention records the historical data of the video advertisement, analyzes the user's preference according to the historical data, and controls the video advertisement according to the user's preference, so that it has the advantage of controlling the video advertisement.
  • the foregoing method may further include:
  • the foregoing method may further include:
  • FIG. 2 is a shielding policy system for a video advertisement according to a second preferred embodiment of the present invention.
  • the system includes:
  • a recording unit 201 configured to record historical data of a video advertisement
  • the analyzing unit 202 is configured to analyze the user's preference according to the historical data
  • the control unit 203 is configured to perform mask control on the video advertisement according to the user's preference.
  • the technical solution provided by the specific embodiment of the present invention records the historical data of the video advertisement, analyzes the user's preference according to the historical data, and controls the video advertisement according to the user's preference, so that it has the advantage of controlling the video advertisement.
  • the above system may further include:
  • the feedback unit 204 is configured to collect feedback information of the user on the current control.
  • the above system may further include:
  • the obtaining unit 205 is configured to learn the effect of the current control according to the feedback information.
  • Computer readable media includes both computer storage media and communication media including any medium that facilitates transfer of a computer program from one location to another.
  • a storage medium may be any available media that can be accessed by a computer.
  • the computer readable medium may include random access memory (Random) Access Memory, RAM), Read-Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (Electrically Erasable Programmable Read-Only Memory, EEPROM), Compact Disc Read-Only Memory, CD-ROM, or other optical disc storage, magnetic storage medium or other magnetic storage device, or any other medium that can be used to carry or store desired program code in the form of instructions or data structures and that can be accessed by a computer. Also. Any connection may suitably be a computer readable medium.
  • a disk and a disc include a compact disc (CD), a laser disc, a compact disc, a digital versatile disc (DVD), a floppy disk, and a Blu-ray disc, wherein the disc is usually magnetically copied, and the disc is The laser is used to optically replicate the data. Combinations of the above should also be included within the scope of the computer readable media.

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  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Databases & Information Systems (AREA)
  • Finance (AREA)
  • Accounting & Taxation (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Signal Processing (AREA)
  • Multimedia (AREA)
  • Game Theory and Decision Science (AREA)
  • Computer Graphics (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

L'invention concerne un procédé et un système de stratégie de protection destinés à une publicité vidéo. Le procédé comprend : l'enregistrement de données d'historique d'une publicité vidéo (101) ; l'analyse des préférences d'un utilisateur en fonction des données d'historique (102) ; et la réalisation d'une commande de protection sur la publicité vidéo en fonction des préférences de l'utilisateur (103). La présente invention offre une bonne expérience d'utilisateur.
PCT/CN2016/092232 2016-07-29 2016-07-29 Procédé et système de stratégie de protection destinés à une publicité vidéo WO2018018588A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
PCT/CN2016/092232 WO2018018588A1 (fr) 2016-07-29 2016-07-29 Procédé et système de stratégie de protection destinés à une publicité vidéo

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/CN2016/092232 WO2018018588A1 (fr) 2016-07-29 2016-07-29 Procédé et système de stratégie de protection destinés à une publicité vidéo

Publications (1)

Publication Number Publication Date
WO2018018588A1 true WO2018018588A1 (fr) 2018-02-01

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PCT/CN2016/092232 WO2018018588A1 (fr) 2016-07-29 2016-07-29 Procédé et système de stratégie de protection destinés à une publicité vidéo

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WO (1) WO2018018588A1 (fr)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN111178942A (zh) * 2019-12-13 2020-05-19 珠海格力电器股份有限公司 广告屏蔽方法、装置、设备及存储介质

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN102984219A (zh) * 2012-11-13 2013-03-20 浙江大学 一种基于媒体多维内容表达的旅游移动终端信息推送方法
US20150264418A1 (en) * 2007-09-26 2015-09-17 Cisco Technology, Inc. Advertisement filtering and targeting through user-preferences
CN105589866A (zh) * 2014-10-22 2016-05-18 联想(北京)有限公司 一种信息显示方法及装置
CN106296268A (zh) * 2016-07-29 2017-01-04 王晓光 视频广告的屏蔽策略方法及系统

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20150264418A1 (en) * 2007-09-26 2015-09-17 Cisco Technology, Inc. Advertisement filtering and targeting through user-preferences
CN102984219A (zh) * 2012-11-13 2013-03-20 浙江大学 一种基于媒体多维内容表达的旅游移动终端信息推送方法
CN105589866A (zh) * 2014-10-22 2016-05-18 联想(北京)有限公司 一种信息显示方法及装置
CN106296268A (zh) * 2016-07-29 2017-01-04 王晓光 视频广告的屏蔽策略方法及系统

Non-Patent Citations (1)

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Title
HE, YUANRONG: "CHUANG1KOU3 JING4HUA4 QI4XI4TONG3 TAN2CHUANG1", COMPUTER FAN, no. 10, 15 May 2011 (2011-05-15), pages 54 *

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN111178942A (zh) * 2019-12-13 2020-05-19 珠海格力电器股份有限公司 广告屏蔽方法、装置、设备及存储介质

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