WO2018018586A1 - Procédé et système de commande audio pour des publicités vidéo - Google Patents

Procédé et système de commande audio pour des publicités vidéo Download PDF

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Publication number
WO2018018586A1
WO2018018586A1 PCT/CN2016/092230 CN2016092230W WO2018018586A1 WO 2018018586 A1 WO2018018586 A1 WO 2018018586A1 CN 2016092230 W CN2016092230 W CN 2016092230W WO 2018018586 A1 WO2018018586 A1 WO 2018018586A1
Authority
WO
WIPO (PCT)
Prior art keywords
audio
image data
server
data
video
Prior art date
Application number
PCT/CN2016/092230
Other languages
English (en)
Chinese (zh)
Inventor
王晓光
Original Assignee
王晓光
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 王晓光 filed Critical 王晓光
Priority to PCT/CN2016/092230 priority Critical patent/WO2018018586A1/fr
Publication of WO2018018586A1 publication Critical patent/WO2018018586A1/fr

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/239—Interfacing the upstream path of the transmission network, e.g. prioritizing client content requests
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/439—Processing of audio elementary streams
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk

Definitions

  • the present invention relates to the field of video advertisements, and in particular, to an audio control method and system for video advertisements.
  • Video refers to various technologies that capture, record, process, store, transmit, and reproduce a series of still images as electrical signals.
  • continuous image changes exceed 24 frames per second, the human eye cannot distinguish a single static image according to the principle of visual persistence; it looks like a smooth continuous visual effect, so that the continuous picture is called video.
  • Video technology was first developed for television systems, but has now evolved into a variety of formats for consumers to record video. The development of network technology has also caused video recording segments to exist on the Internet in the form of streaming media and can be received and played by computers. Video and film belong to different technologies, and the latter uses photography to capture dynamic images as a series of still photos.
  • a video ad is an advertisement that is presented to a customer in the form of a video.
  • An audio control method for video advertisement is provided, which solves the shortcoming that the prior art cannot realize video advertisement audio control.
  • an audio control method for a video advertisement comprising the following steps:
  • the method further includes:
  • the server is requested to deliver audio data.
  • the method further includes:
  • the audio data and image data are combined into video data and played.
  • an audio control system for a video advertisement comprising:
  • a detecting unit configured to detect whether the local device has an audio playing device
  • a requesting unit configured to send only image data to the server if there is no audio playing device
  • the receiving unit is configured to cancel the audio and only play the image data after receiving the image data sent by the server.
  • the requesting unit is further configured to request to send audio data to the server, as the audio device is detected.
  • system further includes:
  • a synthesizing unit for synthesizing audio data and image data after synthesizing the video data.
  • the technical solution provided by the specific embodiment of the present invention detects whether the local device has an audio playing device. For example, if there is no audio playing device, the server requests to send only image data, and after receiving the image data sent by the server, canceling the audio and playing only the image data, so Control audio data to reduce the benefits of data transfer.
  • FIG. 1 is a flowchart of an audio control method for a video advertisement provided by the present invention
  • FIG. 2 is a structural diagram of an audio control system for a video advertisement provided by the present invention.
  • FIG. 1 is a flowchart of a method for controlling audio of a video advertisement according to a first preferred embodiment of the present invention.
  • the method is implemented by a terminal device.
  • the method is as shown in FIG. 1 , and includes the following steps:
  • Step S101 detecting whether the local device has an audio playback device
  • Step S102 if there is no audio playback device, requesting the server to send only image data
  • Step S103 After receiving the image data sent by the server, cancel the audio and play only the image data.
  • the technical solution provided by the specific embodiment of the present invention detects whether the local device has an audio playing device. For example, if there is no audio playing device, the server requests to send only image data, and after receiving the image data sent by the server, canceling the audio and playing only the image data, so Control audio data to reduce the benefits of data transfer.
  • the foregoing method may further include:
  • the server is requested to deliver audio data.
  • the foregoing method may further include:
  • the audio data and image data are combined into video data and played.
  • FIG. 2 is an audio control system for a video advertisement according to a second preferred embodiment of the present invention.
  • the system includes:
  • the detecting unit 201 is configured to detect whether the local device has an audio playing device
  • the requesting unit 202 is configured to request, from the server, only the image data to be sent if there is no audio playing device;
  • the receiving unit 203 is configured to cancel the audio and play only the image data after receiving the image data sent by the server.
  • the technical solution provided by the specific embodiment of the present invention detects whether the local device has an audio playing device. For example, if there is no audio playing device, the server requests to send only image data, and after receiving the image data sent by the server, canceling the audio and playing only the image data, so Control audio data to reduce the benefits of data transfer.
  • the requesting unit is further configured to request, when the audio device is detected, to send the audio data to the server.
  • the above system may further include:
  • the synthesizing unit 204 is configured to synthesize the audio data and the image data after synthesizing the video data.
  • Computer readable media includes both computer storage media and communication media including any medium that facilitates transfer of a computer program from one location to another.
  • a storage medium may be any available media that can be accessed by a computer.
  • the computer readable medium may include random access memory (Random) Access Memory, RAM), Read-Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (Electrically Erasable Programmable Read-Only Memory, EEPROM), Compact Disc Read-Only Memory, CD-ROM, or other optical disc storage, magnetic storage medium or other magnetic storage device, or any other medium that can be used to carry or store desired program code in the form of instructions or data structures and that can be accessed by a computer. Also. Any connection may suitably be a computer readable medium.
  • a disk and a disc include a compact disc (CD), a laser disc, a compact disc, a digital versatile disc (DVD), a floppy disk, and a Blu-ray disc, wherein the disc is usually magnetically copied, and the disc is The laser is used to optically replicate the data. Combinations of the above should also be included within the scope of the computer readable media.

Landscapes

  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Databases & Information Systems (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

Procédé et système de commande audio pour des publicités vidéo. Le procédé comporte les étapes consistant à: détecter si un dispositif local est équipé d'un dispositif de reproduction audio (101); s'il n'existe pas de dispositif de reproduction audio, demander à un serveur d'envoyer uniquement des données d'image (102); et après avoir reçu les données d'image envoyées par le serveur, annuler le contenu audio et lire uniquement les données d'image (103). Le procédé et le système peuvent commander des contenus audio.
PCT/CN2016/092230 2016-07-29 2016-07-29 Procédé et système de commande audio pour des publicités vidéo WO2018018586A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
PCT/CN2016/092230 WO2018018586A1 (fr) 2016-07-29 2016-07-29 Procédé et système de commande audio pour des publicités vidéo

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/CN2016/092230 WO2018018586A1 (fr) 2016-07-29 2016-07-29 Procédé et système de commande audio pour des publicités vidéo

Publications (1)

Publication Number Publication Date
WO2018018586A1 true WO2018018586A1 (fr) 2018-02-01

Family

ID=61015422

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/CN2016/092230 WO2018018586A1 (fr) 2016-07-29 2016-07-29 Procédé et système de commande audio pour des publicités vidéo

Country Status (1)

Country Link
WO (1) WO2018018586A1 (fr)

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2002104037A1 (fr) * 2001-06-14 2002-12-27 Diego, Inc. Systeme et appareil d'affichage de contenu de remplacement
CN1620130A (zh) * 2003-11-05 2005-05-25 康坦夹德控股股份有限公司 分发所选择内容的系统、方法和设备
CN101615373A (zh) * 2008-06-25 2009-12-30 上海乐程文化传播有限公司 一种在音频播放时投放无声的可视广告的方法和装置
CN106162333A (zh) * 2016-07-29 2016-11-23 王晓光 视频广告的音频控制方法及系统

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2002104037A1 (fr) * 2001-06-14 2002-12-27 Diego, Inc. Systeme et appareil d'affichage de contenu de remplacement
CN1620130A (zh) * 2003-11-05 2005-05-25 康坦夹德控股股份有限公司 分发所选择内容的系统、方法和设备
CN101615373A (zh) * 2008-06-25 2009-12-30 上海乐程文化传播有限公司 一种在音频播放时投放无声的可视广告的方法和装置
CN106162333A (zh) * 2016-07-29 2016-11-23 王晓光 视频广告的音频控制方法及系统

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