WO2018018433A1 - Procédé et système pour envoyer une publicité vidéo sur la base d'un débit de transmission - Google Patents

Procédé et système pour envoyer une publicité vidéo sur la base d'un débit de transmission Download PDF

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Publication number
WO2018018433A1
WO2018018433A1 PCT/CN2016/091796 CN2016091796W WO2018018433A1 WO 2018018433 A1 WO2018018433 A1 WO 2018018433A1 CN 2016091796 W CN2016091796 W CN 2016091796W WO 2018018433 A1 WO2018018433 A1 WO 2018018433A1
Authority
WO
WIPO (PCT)
Prior art keywords
transmission rate
video advertisement
video
transmission
sending
Prior art date
Application number
PCT/CN2016/091796
Other languages
English (en)
Chinese (zh)
Inventor
王晓光
Original Assignee
王晓光
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 王晓光 filed Critical 王晓光
Priority to PCT/CN2016/091796 priority Critical patent/WO2018018433A1/fr
Publication of WO2018018433A1 publication Critical patent/WO2018018433A1/fr

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles

Definitions

  • the present invention relates to the field of video advertisements, and in particular, to a video advertisement transmission method and system based on a transmission rate.
  • Video refers to various technologies that capture, record, process, store, transmit, and reproduce a series of still images as electrical signals.
  • continuous image changes exceed 24 frames per second, the human eye cannot distinguish a single static image according to the principle of visual persistence; it looks like a smooth continuous visual effect, so that the continuous picture is called video.
  • Video technology was first developed for television systems, but has now evolved into a variety of formats for consumers to record video. The development of network technology has also caused video recording segments to exist on the Internet in the form of streaming media and can be received and played by computers. Video and film belong to different technologies, and the latter uses photography to capture dynamic images as a series of still photos.
  • a video ad is an advertisement that is presented to a customer in the form of a video.
  • a method for transmitting a video advertisement based on a transmission rate is provided, which solves the shortcomings of the prior art that the selection method of the video advertisement cannot be implemented.
  • a method for transmitting a video advertisement based on a transmission rate includes the following steps:
  • the way the video advertisement is sent is adjusted according to the changed transmission rate.
  • the sending manner includes:
  • the method further includes:
  • a video advertisement transmission system based on a transmission rate characterized in that the system comprises:
  • An obtaining unit configured to obtain a transmission rate of the video advertisement
  • a selecting unit configured to select a sending manner of the video advertisement according to the transmission rate
  • the adjusting unit is configured to adjust the sending manner of the video advertisement according to the changed transmission rate if the transmission rate changes.
  • the sending manner includes: complete sending or compressed sending.
  • system further includes:
  • a detection unit for detecting the security of a video advertisement for detecting the security of a video advertisement.
  • the technical solution provided by the specific embodiment of the present invention obtains the transmission rate of the video advertisement, and selects the transmission mode of the video advertisement according to the transmission rate, for example, the transmission rate changes, and the transmission mode of the video advertisement is adjusted according to the changed transmission rate, so
  • the advantages of the delivery method are chosen according to the characteristics of the video advertisement.
  • FIG. 1 is a flowchart of a method for transmitting a video advertisement based on a transmission rate according to the present invention
  • FIG. 2 is a structural diagram of a video advertisement transmission system based on a transmission rate according to the present invention.
  • FIG. 1 is a flowchart of a method for transmitting a video advertisement based on a transmission rate according to a first preferred embodiment of the present invention.
  • the method is implemented by a server.
  • the method is as shown in FIG. 1 , and includes the following steps:
  • Step S101 Obtain a transmission rate of the video advertisement.
  • Step S102 Select a sending manner of the video advertisement according to the transmission rate
  • Step S103 If the transmission rate changes, adjust the transmission mode of the video advertisement according to the changed transmission rate.
  • the technical solution provided by the specific embodiment of the present invention obtains the transmission rate of the video advertisement, and selects the transmission mode of the video advertisement according to the transmission rate, for example, the transmission rate changes, and the transmission mode of the video advertisement is adjusted according to the changed transmission rate, so
  • the advantages of the delivery method are chosen according to the characteristics of the video advertisement.
  • the foregoing sending manner includes: complete sending or compressed sending.
  • the foregoing method may further include:
  • FIG. 2 is a transmission rate-based video advertisement sending system according to a second preferred embodiment of the present invention.
  • the system includes:
  • the obtaining unit 201 is configured to acquire a transmission rate of the video advertisement.
  • the selecting unit 202 is configured to select a sending manner of the video advertisement according to the transmission rate
  • the adjusting unit 203 is configured to adjust a sending manner of the video advertisement according to the changed transmission rate if the transmission rate changes.
  • the technical solution provided by the specific embodiment of the present invention obtains the transmission rate of the video advertisement, and selects the transmission mode of the video advertisement according to the transmission rate, for example, the transmission rate changes, and the transmission mode of the video advertisement is adjusted according to the changed transmission rate, so
  • the advantages of the delivery method are chosen according to the characteristics of the video advertisement.
  • the foregoing sending manner includes: complete sending or compressed sending.
  • the above system may further include:
  • the detecting unit 204 is configured to detect the security of the video advertisement.
  • Computer readable media includes both computer storage media and communication media including any medium that facilitates transfer of a computer program from one location to another.
  • a storage medium may be any available media that can be accessed by a computer.
  • the computer readable medium may include random access memory (Random) Access Memory, RAM), Read-Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (Electrically Erasable Programmable Read-Only Memory, EEPROM), Compact Disc Read-Only Memory, CD-ROM, or other optical disc storage, magnetic storage medium or other magnetic storage device, or any other medium that can be used to carry or store desired program code in the form of instructions or data structures and that can be accessed by a computer. Also. Any connection may suitably be a computer readable medium.
  • a disk and a disc include a compact disc (CD), a laser disc, a compact disc, a digital versatile disc (DVD), a floppy disk, and a Blu-ray disc, wherein the disc is usually magnetically copied, and the disc is The laser is used to optically replicate the data. Combinations of the above should also be included within the scope of the computer readable media.

Landscapes

  • Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

L'invention concerne un procédé d'envoi d'une publicité vidéo sur la base d'un débit de transmission. Le procédé comprend les étapes suivantes : obtenir un débit de transmission d'une publicité vidéo (101) ; sélectionner un mode d'envoi de la publicité vidéo d'après le débit de transmission (102) ; et, si le débit de transmission change, ajuster le mode d'envoi de la publicité vidéo selon le débit de transmission modifié (103). Le procédé permet de sélectionner un mode d'envoi d'après les caractéristiques d'une publicité vidéo.
PCT/CN2016/091796 2016-07-26 2016-07-26 Procédé et système pour envoyer une publicité vidéo sur la base d'un débit de transmission WO2018018433A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
PCT/CN2016/091796 WO2018018433A1 (fr) 2016-07-26 2016-07-26 Procédé et système pour envoyer une publicité vidéo sur la base d'un débit de transmission

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/CN2016/091796 WO2018018433A1 (fr) 2016-07-26 2016-07-26 Procédé et système pour envoyer une publicité vidéo sur la base d'un débit de transmission

Publications (1)

Publication Number Publication Date
WO2018018433A1 true WO2018018433A1 (fr) 2018-02-01

Family

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Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/CN2016/091796 WO2018018433A1 (fr) 2016-07-26 2016-07-26 Procédé et système pour envoyer une publicité vidéo sur la base d'un débit de transmission

Country Status (1)

Country Link
WO (1) WO2018018433A1 (fr)

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101499918A (zh) * 2009-02-10 2009-08-05 宇龙计算机通信科技(深圳)有限公司 一种自适应流媒体播放方法、装置、系统及移动终端
CN101917391A (zh) * 2009-12-17 2010-12-15 新奥特（北京）视频技术有限公司 一种网络视频的播放方法及一种网络视频播放系统
CN103313095A (zh) * 2012-03-16 2013-09-18 腾讯科技（深圳）有限公司 视频传输方法、播放方法、终端和服务器
CN106210807A (zh) * 2016-07-26 2016-12-07 王晓光 基于传输速率的视频广告发送方法及系统

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101499918A (zh) * 2009-02-10 2009-08-05 宇龙计算机通信科技(深圳)有限公司 一种自适应流媒体播放方法、装置、系统及移动终端
CN101917391A (zh) * 2009-12-17 2010-12-15 新奥特（北京）视频技术有限公司 一种网络视频的播放方法及一种网络视频播放系统
CN103313095A (zh) * 2012-03-16 2013-09-18 腾讯科技（深圳）有限公司 视频传输方法、播放方法、终端和服务器
CN106210807A (zh) * 2016-07-26 2016-12-07 王晓光 基于传输速率的视频广告发送方法及系统

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