WO2017209317A1 - Système de promotion d'application à l'aide de la technologie wi-fi autorisée et procédé associé - Google Patents

Système de promotion d'application à l'aide de la technologie wi-fi autorisée et procédé associé Download PDF

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Publication number
WO2017209317A1
WO2017209317A1 PCT/KR2016/005713 KR2016005713W WO2017209317A1 WO 2017209317 A1 WO2017209317 A1 WO 2017209317A1 KR 2016005713 W KR2016005713 W KR 2016005713W WO 2017209317 A1 WO2017209317 A1 WO 2017209317A1
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WO
WIPO (PCT)
Prior art keywords
user
terminal device
app promotion
use right
mobile game
Prior art date
Application number
PCT/KR2016/005713
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English (en)
Korean (ko)
Inventor
유일영
최수근
태영수
김동식
Original Assignee
주식회사 테크노블러드코리아
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
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Application filed by 주식회사 테크노블러드코리아 filed Critical 주식회사 테크노블러드코리아
Priority to PCT/KR2016/005713 priority Critical patent/WO2017209317A1/fr
Publication of WO2017209317A1 publication Critical patent/WO2017209317A1/fr

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    • A—HUMAN NECESSITIES
    • A63—SPORTS; GAMES; AMUSEMENTS
    • A63F—CARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F13/00—Video games, i.e. games using an electronically generated display having two or more dimensions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L9/00—Cryptographic mechanisms or cryptographic arrangements for secret or secure communications; Network security protocols
    • H04L9/32—Cryptographic mechanisms or cryptographic arrangements for secret or secure communications; Network security protocols including means for verifying the identity or authority of a user of the system or for message authentication, e.g. authorization, entity authentication, data integrity or data verification, non-repudiation, key authentication or verification of credentials
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W88/00—Devices specially adapted for wireless communication networks, e.g. terminals, base stations or access point devices
    • H04W88/08—Access point devices

Definitions

  • the present invention relates to an app (APP) promotion system and method using authorized store Wi-Fi. More specifically, a user's terminal device connects to an access point (AP) constructed by an operator, and a use right held by utilizing a software development kit (SDK) included in an application provided accordingly.
  • AP access point
  • SDK software development kit
  • the present invention relates to an app promotion system and a method using an authorized store Wi-Fi that can be provided with various use benefits corresponding to a use right when performing a mobile game.
  • the Internet has gradually evolved from interconnecting small communication networks such as LANs (Local Area Networks), and now it is an aggregation of huge communication networks covering the entire world.
  • LANs Local Area Networks
  • the traffic is rapidly increasing.
  • the services available on the Internet are also becoming very diverse, such as email (E-mail), remote computer connections, FTP (File Transfer Protocol) services that transfer files from one computer to another over the Internet, Usenet News, which communicates using the Internet, Gopher, an Internet information retrieval service based on a menu that divides the contents of information into topics and types, and Internet Relay Chat, an Internet E conversation and discussion service. ), A bulletin board system (BBS), hypertext information access through the World Wide Web (WWW), online games, etc. New services such as conferences are being developed and available one after another.
  • E-mail electronic mail
  • FTP File Transfer Protocol
  • Usenet News which communicates using the Internet
  • Gopher an Internet information retrieval service based on a menu that divides the contents of information into topics and types
  • Internet Relay Chat an Internet E conversation and discussion service.
  • New services such as conferences are being developed and available one after another.
  • time division multiple access TDMA
  • GSM global system for mobile communication
  • CDMA code division multiple access
  • W-CDMA wideband code division multiple access
  • LTE Long Term Evolution (Wireless Fidelity), Wi-Fi (Wireless Fidelity), and Wireless Broadband Internet (WiBro) have been developed and commercialized.
  • Wi-Fi for example, is a trade name of the Wi-Fi Alliance, an organization that promotes wireless LAN technology and certifies products if they comply with standards. It refers to a series of technologies that support Fi P2P), Personal Area Network (PAN), Local Area Network (LAN), and Wide Area Network (WAN) configurations. Wi-Fi enables high-speed Internet access through PDAs (Personal Digital Assistance) or notebook computers within a certain distance centered on where wireless access devices (AP, Access Point) are installed, and requires a telephone line or a dedicated line because it uses radio frequency. However, mobile devices such as PDAs and notebook computers must be equipped with a wireless LAN card.
  • PDAs Personal Digital Assistance
  • AP Access Point
  • a communication system in which mobility is provided so that a user can communicate voice, video, data, and the like through a terminal (described later) regardless of a place is referred to as mobile communication or mobile communication.
  • a control station, a base station, and a mobile object are required.
  • a service provider providing a mobile communication service installs base stations covering a service providing area. The range in which one base station can provide a service is called a cell.
  • a hand that has a base station adjacent to each other to cover a whole service area like a honeycomb so that a user can continuously provide a service even when a user moves from one cell to another.
  • Handover technology is also an important element of mobile communication.
  • a smart phone is a mobile communication terminal combining the advantages of a mobile phone and a personal digital assistant (PDA).
  • PDA personal digital assistant
  • a smart phone has a small data communication function such as schedule management, fax transmission / reception and internet access.
  • Korean Patent Laid-Open Publication No. 2010-0103608 (hereinafter referred to as “priority document”) relating to “a method for providing advertisement content to a mobile device and an advertisement server configured to provide advertisement content” is provided to provide advertisement content over a network. Start the configured ad server.
  • the net cafe sells mobile game items offline or gives preferential rights to the mobile game connected through an access point of an operator installed and set up in the net cafe, the net cafe sales increase and the mobile game simultaneously. Revenue could also be generated for vendors and system operators that have built access points (APs).
  • APs access points
  • the user's terminal device is connected to the access point established by the operator, and thus the user owns the right to use the software development kit (SDK) included in the application.
  • SDK software development kit
  • the present invention proposes an app promotion system and a method using an authorized store Wi-Fi, which can be provided with various usage benefits corresponding to a right to use mobile games.
  • An object of the present invention is to solve the above problems, mobile game company, access point by granting special preferences when playing a mobile game using a terminal device of a user connected to an access point built by a system operator It is possible to maximize profit creation to both the company doing business in the place and the app promotion system operators using the authorized store Wi-Fi according to the present invention.
  • an object of the present invention is to utilize the service set identifier (SDK) mounted in the app promotion application provided to the user's terminal, validity of whether the user's terminal is connected to the authorized store access point and the use rights applicable to the mobile game It is possible to judge whether it has a low cost and high efficiency.
  • SDK service set identifier
  • App promotion system using the authorized point Wi-Fi for achieving the above object is an app promotion access point (Access Point) installed in a predetermined place by the operator, the terminal device of the user inside the cell of the app promotion access point As the user accesses, the user performs a member registration process with the terminal device, and when the member registration process is completed, the member management server for connecting the user's terminal device to the app promotion access point and the software development on the user's terminal device.
  • App promotion system using the authorized point Wi-Fi is an app promotion access point (Access Point) installed in a predetermined place by the operator, the terminal device of the user inside the cell of the app promotion access point As the user accesses, the user performs a member registration process with the terminal device, and when the member registration process is completed, the member management server for connecting the user's terminal device to the app promotion access point and the software development on the user's terminal device.
  • Access Point app promotion access point
  • App development server that provides an app promotion application equipped with a kit (SDK; Software Development Kit), the software development kit, the user terminal device of the app promotion access point through the SSID (Service Set Identifier) check Determining access route to determine whether access through The user's terminal device when the user's terminal device is connected through the app promotion access point and the user's terminal device is connected through the app promotion access point and holds the user's right, A mobile game driving unit for granting a benefit corresponding to the usage rights in the mobile game connected to the app promotion application.
  • SDK Software Development Kit
  • SSID Service Set Identifier
  • a mobile game company a company doing business at a place where an access point is located, and the present invention are given a preferential treatment when a mobile game is performed using a terminal device of a user connected to an access point established by a system operator.
  • a system operator According to the authorized store wifi app promotion system operators have the effect of maximizing profit creation.
  • the present invention utilizing the SDK (Service Set Identifier) mounted in the app promotion application provided to the user's terminal, whether the user's terminal is connected to the authorized store access point and the usage rights applicable to the mobile game is effective. It can be judged that it has a low cost and high efficiency.
  • SDK Service Set Identifier
  • FIG. 1 is a view schematically showing a promotion system using an authorized point Wi-Fi according to the present invention.
  • FIG. 2 is a view for explaining the app promotion application installed in the user terminal of the promotion system using the authorized point Wi-Fi according to the present invention.
  • FIG. 3 is a view for explaining a usage right ID and usage right information disclosed in the present invention.
  • 4 is a view for explaining the description of the technology that matches the ID of the use right to which the use right information is provided with the member ID provided from the member management server.
  • FIG. 5 is a flowchart of a promotion method using an authorized store Wi-Fi according to the present invention.
  • FIG. 1 is a view schematically showing a promotion system using an authorized point Wi-Fi according to the present invention.
  • the app promotion system 100 using the authorized point Wi-Fi includes a user terminal device 10, an app promotion access point 20, a member management server 110, and an app promotion server. 120, the paynet cafe server 130 and the provider server 140 is configured.
  • the paynet cafe server 130 and the provider server 140 may be omitted, and may be incorporated / gathered into other components to operate.
  • the user terminal device 10 PC, PDA (Personal Digital Assistance), tablet computer, netbook, It may include one or a combination of two or more of a mobile phone, a smartphone. That is, if there is a terminal device accessible to the app promotion access point 20 through a wireless network, all of them should be regarded as a user terminal device 10 belonging to the application scope of the present invention.
  • the user terminal device 10 and the member management server 110, app promotion server 120, Paynet cafe server 130 may be used.
  • a cookie is a temporary file containing information generated when a customer accesses a specific homepage.
  • the size of the cookie is smaller than 4KB.
  • Cookies contain information such as personal ID, password, and visited sites and are stored in a hard disk provided in a terminal such as a visitor's computer or a smartphone.
  • This cookie has a basic configuration that allows the server to send whatever data it wants to the visitor's browser, which can be retrieved later. Cookies were originally created to help Internet users access the homepage. When a user first visits a specific site, a cookie is created that records the username and password. The cookie is used to quickly connect to the site without further processing. The concept came into being.
  • cookies may be automatically created or updated by your web browser, and the records may be forwarded to your website (or server).
  • the web server can immediately know who he is and what information he or she found. In other words, it is possible to determine which game the user has played and which game items are interested in, so that the operator can use targeted cookies or targeted Internet advertisements using cookies, and the present invention can be combined with the functions of such cookies. to be.
  • the app promotion access point 20 may be a wireless router installed in a predetermined place by an operator, and the operator may be understood as an operator operating an app promotion system using an authorized store Wi-Fi according to the present invention.
  • the user terminal device 10 may be located in a cell of the app promotion access point, and the member management server 110 is in a cell of the app promotion access point 20. As the terminal device 10 of the user approaches, a user registration procedure is performed with the terminal device 10 of the user.
  • the terminal device 10 of the user is connected to the app promotion access point. That is, the terminal device 10 of the user can access the app promotion access point to perform wireless internet.
  • the member management server 110 when the member management server 110 receives a system member ID of another operator affiliated with the business operator from the terminal device 10 of the user, the member management server 110 does not perform the member registration procedure and the terminal of the user.
  • a device may be connected to the app promotion access point.
  • the membership registration procedure can be omitted through the Facebook member ID.
  • the app promotion server 120 performs a function of providing an app promotion application equipped with a software development kit (SDK) on the terminal device 10 of the user.
  • SDK software development kit
  • the software development kit according to the present invention is a set of development tools that allow an advertising software technician to create an application program for a specific software package, software framework, hardware platform, computer system, game machine, operating system, etc., similar to the general SDK concept. Means.
  • the software development kit according to the present invention may be configured to provide clear points to the user by supporting technical references or supporting documents including sample code.
  • Figure 2 is a view for explaining the app promotion application installed in the user terminal device of the promotion system using the authorized point Wi-Fi according to the present invention.
  • the user terminal device 10 receives an app promotion application 11 from the app promotion server 120.
  • the app promotion server 120 is a service that can be provided through the app promotion application 11 when the terminal device 10 of the user has completed the member registration process with the member management server 110. And a web page for downloading the app promotion application 11 to the terminal device 10 of the user.
  • the user terminal device downloads the app promotion application from the app promotion server 120, the app promotion application 11 is equipped with a software development kit (A).
  • the software development kit A may include a connection route determining unit (a), a usage right determination unit (b), a mobile game driving unit (c), and an operation time calculating unit (d).
  • the access route determining unit (a) performs a function of determining whether the terminal device of the user has accessed through the app promotion access point by checking a service set identifier (SSID).
  • SSID service set identifier
  • the access route determination unit (a) determines whether the terminal device 10 of the user is connected through the app promotion access point 20.
  • the usage right hold determination unit (b) performs a function of determining whether the user terminal device has the right to use the app promotion.
  • the app promotion system using the authorized store Wi-Fi according to the present invention should be connected to the user terminal device 10 through the app promotion access point 20 built by the operator and at the same time have a right to use the mobile game. Benefit from the mobile game.
  • the usage right possession determination unit (b) determines whether the possession of the usage right or the validity of the usage right is determined in addition to the determination of the access route determination unit (a).
  • the mobile game driving unit (c) when the terminal device 10 of the user is connected through the app promotion access point 20, and holds the app promotion use rights, the terminal device of the user is the The app promotion application 11 performs a function of granting a benefit corresponding to the use right in the connected mobile game.
  • 3 is a view for explaining a usage right ID and usage right information disclosed in the present invention.
  • 4 is a view for explaining the description of the technology that matches the ID of the use right to which the use right information is provided with the member ID provided from the member management server.
  • the use right holding determination unit (b) authenticates the use right through the Paynetcafe server 130 based on the ID of the use right, and the use right can be purchased at an offline store or the Paynet cafe server 130. have.
  • the usage right IDs 1 and 2 mean IDs of usage rights that a user of the terminal device can purchase at an offline store or the paynet cafe server 130. That is, as described above, the offline net cafe or the online Paynet cafe server 130 disclosed in the present invention may provide a discounted or free use right to enjoy items or various benefits of the mobile game.
  • the paynet cafe server 130 may access only when the terminal device 10 of the user is connected through the app promotion access point 20 or the terminal device 10 of the user may be accessed. It may be limited to the use right that can be purchased only when connected through the app promotion access point 20.
  • the usage right is matched with a usage right ID for identifying the usage right.
  • the user may be authenticated by inputting the use right ID, and when purchasing the use right online at the paynet cafe server 130, the app promotion without additional input You will be able to authenticate through the application.
  • authentication is performed between the use right possession determining unit (b) and the paynet cafe server 130.
  • the paynet cafe server 130 also has a issued or sellable usage right ID, and the user can perform authentication by matching the usage right ID received or purchased for free.
  • information on the usage right IDs 1 and 2 is held by the paynet cafe server 130, and the usage right IDs 1 and 2 are held by the user of the terminal device 10. To match. That is, only the usage right IDs 1 and 2 held and stored in the paynet cafe server 130 can be authenticated by the owner of the terminal device 10.
  • the paynet cafe server 130 grants the use right information (1 '2') corresponding to the use right ID (1, 2) to the use right ID to provide to the terminal device of the user. do.
  • the usage right information includes a ProductCode for specifying a mobile game that can utilize the usage right, Allow time which is information on a time allowed to run the mobile game at a free or discounted price, and a target who issued the use right. It can include a ShopCode for specifying.
  • the details of purchasing a game item available in the mobile game at a free or discounted price may also correspond to the usage right information.
  • the paynet cafe server 130 sets the use right information (1 ', 2') corresponding to the use right ID to the terminal device of the user.
  • the mobile game driver c determines that the terminal device 10 of the user is connected through the app promotion access point 20, and when the use right is authenticated, the member. By matching the ID of the use right to which the use right information has been provided to the member ID provided from the management server 110, the mobile game connected by inputting the matched member ID information is provided to receive a benefit corresponding to the use right information. It performs the function.
  • the access route determining unit (a) confirms that the user's terminal device (10) is connected through the app promotion access point (20), and the use right is authenticated by the use right holding determination unit (b).
  • the use right ID and use right information are assigned to the member ID authenticated through the member management server 110.
  • the user of the terminal device 10 may enjoy the use benefit provided by the use right information in playing the mobile game. Will be.
  • the app promotion system using the authorized point Wi-Fi may further include an operation time calculation unit (d).
  • the operating time calculator d may be a component of the software development kit A.
  • the operation time calculating unit (d) is free of the mobile game among the benefits granted in correspondence with the usage right information in the mobile game performed by the user's terminal device through the mobile game driving unit (c). Or calculating the uptime which is the time executed at the discounted price.
  • the usage right information may include Allow time, which is free or discounted when playing the mobile game at a free or discounted price or purchasing an item in the mobile game. It refers to a time at which an advantage of purchasing at a price or improving the character's growth (level up) and the character's item acquisition rate in the mobile game is applied.
  • the terminal device 10 of the user performs the function of calculating the time of enjoying the benefit of the use right.
  • the uptime calculation unit (d) transmits the calculated uptime to the app promotion server 120, and the app promotion server 120 applies the rate for each time specified in the calculated uptime.
  • the usage fee calculated in the SMS can be processed in the text or HTML invoice form can be transmitted to the terminal or server 140 of the provider providing the mobile game.
  • the provider providing the mobile game can increase the game sales and enjoy the advertising effect, the cost for this advantage to the present invention
  • the authorized store is a method of paying to users of the app promotion system using Wi-Fi.
  • Overture advertising is a Pay for Performance (P4P) advertisement that only pays when an advertisement is performed, and adopts a cost per click (CPC) method in which an advertiser pays an advertisement only when an actual internet advertisement is clicked.
  • P4P Pay for Performance
  • CPC cost per click
  • the advertiser deposits the advertising fee to the advertising agency in advance, and executes the advertisement by deducting a predetermined amount each time a click occurs.
  • an advertisement price to be paid by an advertiser based on, for example, 1000 times of Internet advertisements, such as Cost Per Millenium (CPM).
  • CPM Cost Per Millenium
  • the provider providing the mobile game may issue and upload the use right to the paynet cafe server 130 through the provider server 140 as shown in FIG. 1.
  • the right to benefit from the use right as described above is named as the first right, and the first right and The function as the second authority may be performed separately or in parallel with the first authority.
  • the second right of the use right means a right to be provided with a discounted price or free of charge of a product or service provided by a second company operating a business at the predetermined place.
  • the form of the right of use may be embodied as points, reserves or coupons.
  • the predetermined place means a place where the app promotion access point is installed as described above. That is, the operator installing the app promotion access point may be understood as a first operator, and the second operator is a person who performs another business at the location where the first operator installs the app promotion access point.
  • the first operator and the second operator may be the same operator.
  • the second business may be a coffee shop, a book rental shop, or a PC room.
  • the product provided by the second operator may be, for example, coffee because it depends on the business performed by the second operator.
  • the terminal of the user accesses the app promotion access point and at the same time the terminal of the user from the app promotion server.
  • the device may be granted the use right, or the user may further provide the use right when the terminal device of the user has downloaded the app promotion application.
  • the popularity or the number of downloads of the mobile game provided by the mobile game may increase, so that the mobile game may be promoted.
  • the terminal device of the user promotes the app.
  • a predetermined use right may be provided on the assumption that an access point is accessed or the terminal device of the user downloads the app promotion application.
  • a method of authenticating the second right of the use right may be adopted as a method of authenticating the second right of the use right by a server or a point of sales (POS) of the second operator.
  • POS point of sales
  • the user can benefit by authenticating the use right acquired by the user's terminal device to the POS where the second operator is located in the business place.
  • the usage right may be provided by various methods such as a QR code or a barcode or an ID of the usage right.
  • the settlement is performed according to the sales contract between the first operator and the second operator, which is an operator who has built an app promotion system using the authorized store Wi-Fi according to the present invention.
  • the second operator which is an operator who has built an app promotion system using the authorized store Wi-Fi according to the present invention.
  • FIG. 5 is a flowchart of a promotion method using an authorized store Wi-Fi according to the present invention.
  • the promotion method using the authorized point Wi-Fi may be configured to include an operation time calculation step (S140).
  • the operation time calculation step (S140) may be omitted and operate according to the embodiment.
  • the terminal device of the user may be connected to the app promotion access point.
  • an application providing step (S110) of providing an app promotion application in which a software development kit (SDK) is mounted on the user's terminal device is performed by an app promotion server. do.
  • SDK software development kit
  • the software development kit determines whether the terminal device of the user is connected through the app promotion access point by checking the SSID (Service Set Identifier), and the terminal device of the user is determined. In operation S120, a determination is performed to determine whether the app promotion use right is held.
  • SSID Service Set Identifier
  • a usage right benefit granting step (S130) of granting a benefit corresponding to the use right proceeds, and after the use right benefit granting step (S130) according to an embodiment, Calculating, by the software development kit, an operating time which is a time for executing the mobile game at a free or discounted price among the benefits granted in correspondence with the usage right information in the mobile game performed by the user's terminal device;
  • the time calculating step S140 may proceed.
  • the operation time calculation step (S140) transmits the calculated operation time to the app promotion server, and the app promotion server applies the usage fee calculated by applying a predetermined time fee to the calculated operation time. It may be configured to process the bill in SMS text format or HTML format based on the transmission to the terminal or server of the provider providing the mobile game.

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Abstract

La présente invention concerne un système de promotion d'application à l'aide de la technologie Wi-Fi autorisée, et un procédé associé. Selon la présente invention, le système de promotion d'application utilisant la technologie Wi-Fi autorisée et le procédé associé sont caractérisés en ce qu'un dispositif terminal d'un utilisateur est connecté à un point d'accès (AP), établi par un opérateur d'entreprise, et un droit d'utilisation possédé par l'utilisateur est authentifié à l'aide d'une trousse de développement de logiciel (SDK), comprise dans une application reçue, ce qui permet de recevoir divers avantages d'utilisation correspondant au droit d'utilisation devant être reçu pour jouer à un jeu mobile.
PCT/KR2016/005713 2016-05-30 2016-05-30 Système de promotion d'application à l'aide de la technologie wi-fi autorisée et procédé associé WO2017209317A1 (fr)

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Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN108881483A (zh) * 2018-07-26 2018-11-23 罗明伟 一种推广app的装置及其使用方法
CN114363980A (zh) * 2021-12-28 2022-04-15 北京快乐茄信息技术有限公司 一种无线接入的方法、装置和系统

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