WO2017147914A1 - Système de calcul de centre d'achat de type radiofréquence - Google Patents

Système de calcul de centre d'achat de type radiofréquence Download PDF

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Publication number
WO2017147914A1
WO2017147914A1 PCT/CN2016/075679 CN2016075679W WO2017147914A1 WO 2017147914 A1 WO2017147914 A1 WO 2017147914A1 CN 2016075679 W CN2016075679 W CN 2016075679W WO 2017147914 A1 WO2017147914 A1 WO 2017147914A1
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WO
WIPO (PCT)
Prior art keywords
radio frequency
radio
frequency
reading terminal
shopping mall
Prior art date
Application number
PCT/CN2016/075679
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English (en)
Chinese (zh)
Inventor
茹旷
Original Assignee
茹旷
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 茹旷 filed Critical 茹旷
Priority to PCT/CN2016/075679 priority Critical patent/WO2017147914A1/fr
Publication of WO2017147914A1 publication Critical patent/WO2017147914A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce

Definitions

  • the present invention relates to the technical field of big data, and more particularly to a radio frequency shopping mall statistical system.
  • Big data analysis is a widely used data analysis method. It analyzes the selection trend of most individuals based on the statistics of a large amount of data. Big data is used in large shopping malls. According to each customer's line and patronized stores, big data analysis can be used to scientifically plan the routes and store layouts inside the mall to increase the revenue of the mall. In the prior art, it is difficult to scientifically and accurately count the customer's action lines and patronized stores, resulting in statistical data only by manual acquisition, etc., and the original data has considerable errors.
  • the object of the present invention is to provide a radio frequency shopping mall statistical system, which aims to solve the problem that large-scale shopping malls in the prior art are difficult to analyze with scientific and accurate statistical big data.
  • the present invention is implemented in this manner, a radio frequency shopping mall statistical system, which can count customer behavior trajectories, including a radio frequency tag that can be worn by a user, a plurality of positioning tags distributed inside the shopping mall, and a radio frequency reading terminal, The radio frequency reading terminal performs statistics according to the relative position change relationship of each radio frequency tag and each positioning tag, records the route, and records statistics.
  • the radio frequency reading terminal records the frequency of the customer entering each floor and the storefront, and summarizes the hot store and the number of floors.
  • each customer's action line is counted and an optimal route for most people walking is calculated.
  • the cloud further includes a cloud for sharing data, and the cloud collects the radio frequency reading terminal statistics of each mall and provides the radio frequency reading terminal statistics data of the other shopping malls and the overall data samples.
  • the present invention records the action track of each radio frequency tag by means of radio frequency, and the shopping mall can prompt the user to wear the radio frequency tag by giving a membership card, etc., and the radio frequency reading terminal can be based on each radio frequency tag and identification tag.
  • the relative position change relationship can be used to know the customer's route, and can scientifically and accurately count the customer's route for big data analysis.
  • the embodiment provides a radio frequency shopping mall statistical system, which can count customer action trajectories, including a radio frequency tag that can be worn by the user, a plurality of positioning tags distributed inside the shopping mall, and a radio frequency reading terminal, and the radio frequency reading terminal according to each radio frequency The relationship between the label and the relative positional change of each positioning label is counted, the route is recorded, and the statistics are recorded.
  • the action track of each radio frequency tag is recorded by means of radio frequency
  • the shopping mall can prompt the user to wear the radio frequency tag by giving a membership card, etc.
  • the radio frequency reading terminal can change the relative position relationship between each radio frequency tag and the identification tag.
  • the customer's route can be known, and the customer's route can be statistically and accurately counted for big data analysis.
  • the radio frequency reading terminal records the frequency of the customer entering each layer and the storefront, and summarizes and counts the hot stores and the number of layers. According to the characteristics of each layer, the brand characteristics of each store can be adjusted in combination with the statistical results, so that the stores with more customers can be located in more popular locations, driving the traffic of other stores.

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  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Economics (AREA)
  • Finance (AREA)
  • Marketing (AREA)
  • Strategic Management (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

La présente invention se rapporte au domaine technique des mégadonnées. L'invention concerne un système de calcul de centre d'achat de type radiofréquence apte à calculer une piste de mouvement d'un client. Le système de calcul comprend : une étiquette radiofréquence pouvant être portée par un utilisateur; de multiples étiquettes de positionnement distribuées dans un centre d'achat; et un terminal de lecture radiofréquence. Le terminal de lecture radiofréquence effectue un calcul en fonction d'un changement d'emplacements relatifs entre l'étiquette radiofréquence et les étiquettes de positionnement respectives, et stocke un itinéraire et un résultat de calcul. L'invention stocke des pistes de mouvement d'étiquettes radiofréquence respectives au moyen d'une technique radiofréquence, et un centre d'achat peut donner à un utilisateur une carte de membre en tant qu'incitation à porter une étiquette radiofréquence. Le terminal de lecture radiofréquence peut déterminer des itinéraires de clients en fonction d'un changement d'emplacements relatifs entre des étiquettes radiofréquence et des étiquettes d'identification respectives, ce qui permet de calculer des itinéraires des clients d'une manière scientifique et précise, et en conséquence d'effectuer une analyse de mégadonnées.
PCT/CN2016/075679 2016-03-04 2016-03-04 Système de calcul de centre d'achat de type radiofréquence WO2017147914A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
PCT/CN2016/075679 WO2017147914A1 (fr) 2016-03-04 2016-03-04 Système de calcul de centre d'achat de type radiofréquence

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/CN2016/075679 WO2017147914A1 (fr) 2016-03-04 2016-03-04 Système de calcul de centre d'achat de type radiofréquence

Publications (1)

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WO2017147914A1 true WO2017147914A1 (fr) 2017-09-08

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Family Applications (1)

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PCT/CN2016/075679 WO2017147914A1 (fr) 2016-03-04 2016-03-04 Système de calcul de centre d'achat de type radiofréquence

Country Status (1)

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WO (1) WO2017147914A1 (fr)

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN201667081U (zh) * 2010-04-20 2010-12-08 领科无线射频系统(上海)有限公司 一种基于rfid技术的人员身份识别定位管理系统
US20110063113A1 (en) * 2009-09-10 2011-03-17 Rf Controls, Llc Calibration and Operational Assurance Method and Apparatus for RFID Object Monitoring System
CN104463285A (zh) * 2014-12-26 2015-03-25 苏州众天力信息科技有限公司 一种基于rfid的客流分析系统
CN105260901A (zh) * 2015-11-24 2016-01-20 北京云镜元谱信息科技有限公司 基于rfid的智能商店实时数据地图

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20110063113A1 (en) * 2009-09-10 2011-03-17 Rf Controls, Llc Calibration and Operational Assurance Method and Apparatus for RFID Object Monitoring System
CN201667081U (zh) * 2010-04-20 2010-12-08 领科无线射频系统(上海)有限公司 一种基于rfid技术的人员身份识别定位管理系统
CN104463285A (zh) * 2014-12-26 2015-03-25 苏州众天力信息科技有限公司 一种基于rfid的客流分析系统
CN105260901A (zh) * 2015-11-24 2016-01-20 北京云镜元谱信息科技有限公司 基于rfid的智能商店实时数据地图

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