WO2017147914A1 - Radio frequency-type shopping center computation system - Google Patents
Radio frequency-type shopping center computation system Download PDFInfo
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- WO2017147914A1 WO2017147914A1 PCT/CN2016/075679 CN2016075679W WO2017147914A1 WO 2017147914 A1 WO2017147914 A1 WO 2017147914A1 CN 2016075679 W CN2016075679 W CN 2016075679W WO 2017147914 A1 WO2017147914 A1 WO 2017147914A1
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- radio frequency
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
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Abstract
The invention relates to the technical field of big data. Provided is a radio frequency-type shopping center computation system capable of computing a motion track of a customer. The computation system comprises: a radio-frequency tag wearable by a user; multiple positioning tags distributed in a shopping center; and a radio-frequency reading terminal. The radio-frequency reading terminal performs computation according to a change in relative locations between the radio-frequency tag and the respective positioning tags, and stores a route and a computation result. The invention stores motion tracks of respective radio-frequency tags by means of a radio frequency technique, and a shopping center can give a user a member card as an incentive to wear a radio-frequency tag. The radio-frequency reading terminal can ascertain routes of customers according to a change in relative locations between radio-frequency tags and respective identification tags, thereby computing routes of the customers in a scientific and precise manner, and accordingly performing an analysis of big data.
Description
说明书 发明名称:射频式商场统计系统 Manual Name of Invention: RF Shopping Mall Statistics System
技术领域 Technical field
[0001] 本发明涉及大数据的技术领域， 尤其涉及射频式商场统计系统。 [0001] The present invention relates to the technical field of big data, and more particularly to a radio frequency shopping mall statistical system.
背景技术 Background technique
[0002] 大数据分析是一种目前广泛应用的数据分析方式， 其基于大量数据的统计， 分 析多数个体的选择趋向。 大数据应用于大型商场内， 可以根据每位顾客的线路 、 光顾的门店作为大数据分析， 从而科学的规划商场内部的路线和门店排布， 提高商场的营收。 在现有技术中难以科学精确统计顾客的行动线路和光顾的门 店， 导致只能采用人工采集等方式统计数据， 原始数据就有相当的误差。 [0002] Big data analysis is a widely used data analysis method. It analyzes the selection trend of most individuals based on the statistics of a large amount of data. Big data is used in large shopping malls. According to each customer's line and patronized stores, big data analysis can be used to scientifically plan the routes and store layouts inside the mall to increase the revenue of the mall. In the prior art, it is difficult to scientifically and accurately count the customer's action lines and patronized stores, resulting in statistical data only by manual acquisition, etc., and the original data has considerable errors.
技术问题 technical problem
[0003] 本发明的目的在于提供射频式商场统计系统， 旨在解决现有技术中大型商场难 以科学、 精确的统计大数据进行分析的问题。 [0003] The object of the present invention is to provide a radio frequency shopping mall statistical system, which aims to solve the problem that large-scale shopping malls in the prior art are difficult to analyze with scientific and accurate statistical big data.
问题的解决方案 Problem solution
技术解决方案 Technical solution
[0004] [0004]本发明是这样实现的， 射频式商场统计系统， 可统计顾客行动轨迹， 包 括可供用户佩戴的射频标签、 多个分布于商场内部的定位标签和射频阅读终端 ， 所述射频阅读终端根据各射频标签和各定位标签的相对位置变化关系进行统 计， 记录路线并记录统计。 [0004] The present invention is implemented in this manner, a radio frequency shopping mall statistical system, which can count customer behavior trajectories, including a radio frequency tag that can be worn by a user, a plurality of positioning tags distributed inside the shopping mall, and a radio frequency reading terminal, The radio frequency reading terminal performs statistics according to the relative position change relationship of each radio frequency tag and each positioning tag, records the route, and records statistics.
[0005] 进一步地， 所述射频阅读终端记录顾客进入各层、 店面的频率， 汇总统计出热 门店铺、 层数。 [0005] Further, the radio frequency reading terminal records the frequency of the customer entering each floor and the storefront, and summarizes the hot store and the number of floors.
[0006] 进一步地， 以一周吋间和节假日吋间为吋间轴， 统计每日每层、 每店面的访问 频率。 [0006] Further, the frequency of visits per floor and storefront is counted in a daytime and a holiday.
[0007] 进一步地， 统计每个顾客的行动线路并计算出最多人行走的最优化路线。 [0007] Further, each customer's action line is counted and an optimal route for most people walking is calculated.
[0008] 进一步地， 还包括用于共享数据的云端， 云端收集各个商场的所述射频阅读终 端统计数据并提供其他商场的所述射频阅读终端统计数据以及整体数据样本。 发明的有益效果
有益效果 [0008] Further, the cloud further includes a cloud for sharing data, and the cloud collects the radio frequency reading terminal statistics of each mall and provides the radio frequency reading terminal statistics data of the other shopping malls and the overall data samples. Advantageous effects of the invention Beneficial effect
[0009] 与现有技术相比， 本发明通过射频的方式记录各个射频标签的行动轨迹， 商场 可通过赠送会员卡等方式， 促使用户佩戴射频标签， 射频阅读终端可根据各射 频标签和识别标签的相对位置变化关系即可得知该顾客的路线， 能科学而精确 的统计顾客的路线， 进行大数据分析。 Compared with the prior art, the present invention records the action track of each radio frequency tag by means of radio frequency, and the shopping mall can prompt the user to wear the radio frequency tag by giving a membership card, etc., and the radio frequency reading terminal can be based on each radio frequency tag and identification tag. The relative position change relationship can be used to know the customer's route, and can scientifically and accurately count the customer's route for big data analysis.
本发明的实施方式 Embodiments of the invention
[0010] [0008]为了使本发明的目的、 技术方案及优点更加清楚明白， 以下结合附图及 实施例， 对本发明进行进一步详细说明。 应当理解， 此处所描述的具体实施例 仅仅用以解释本发明， 并不用于限定本发明。 [0008] The present invention will be further described in detail below with reference to the accompanying drawings and embodiments. It is understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
[0011] 以下结合具体附图对本实施例的实现进行详细的描述。 [0011] The implementation of this embodiment will be described in detail below with reference to the specific drawings.
[0012] 本实施例提供射频式商场统计系统， 可统计顾客行动轨迹， 包括可供用户佩戴 的射频标签、 多个分布于商场内部的定位标签和射频阅读终端， 所述射频阅读 终端根据各射频标签和各定位标签的相对位置变化关系进行统计， 记录路线并 记录统计。 [0012] The embodiment provides a radio frequency shopping mall statistical system, which can count customer action trajectories, including a radio frequency tag that can be worn by the user, a plurality of positioning tags distributed inside the shopping mall, and a radio frequency reading terminal, and the radio frequency reading terminal according to each radio frequency The relationship between the label and the relative positional change of each positioning label is counted, the route is recorded, and the statistics are recorded.
[0013] 本实施例通过射频的方式记录各个射频标签的行动轨迹， 商场可通过赠送会员 卡等方式， 促使用户佩戴射频标签， 射频阅读终端可根据各射频标签和识别标 签的相对位置变化关系即可得知该顾客的路线， 能科学而精确的统计顾客的路 线， 进行大数据分析。 [0013] In this embodiment, the action track of each radio frequency tag is recorded by means of radio frequency, and the shopping mall can prompt the user to wear the radio frequency tag by giving a membership card, etc., and the radio frequency reading terminal can change the relative position relationship between each radio frequency tag and the identification tag. The customer's route can be known, and the customer's route can be statistically and accurately counted for big data analysis.
[0014] 所述射频阅读终端记录顾客进入各层、 店面的频率， 汇总统计出热门店铺、 层 数。 可以根据各层的特点， 各店面的品牌特点结合统计结果进行调整， 使有更 多顾客访问的门店位于更冷门的位置， 带动其他门店的人流量。 [0014] The radio frequency reading terminal records the frequency of the customer entering each layer and the storefront, and summarizes and counts the hot stores and the number of layers. According to the characteristics of each layer, the brand characteristics of each store can be adjusted in combination with the statistical results, so that the stores with more customers can be located in more popular locations, driving the traffic of other stores.
[0015] 以一周吋间和节假日吋间为吋间轴， 统计每日每层、 每店面的访问频率， 根绝 吋间上的区别特点制定相应的促销等活动。 [0015] Taking the time of the week and the holidays as the axis, the frequency of visits per floor and storefront is counted, and the corresponding promotion activities such as the difference between the days are established.
[0016] 统计每个顾客的行动线路并计算出最多人行走的最优化路线。 [0016] Count the action lines of each customer and calculate the optimal route for the most people to walk.
[0017] 还包括用于共享数据的云端， 云端收集各个商场的所述射频阅读终端统计数据 并提供其他商场的所述射频阅读终端统计数据以及整体数据样本。 [0017] further comprising a cloud for sharing data, the cloud collecting the radio frequency reading terminal statistics of each mall and providing the radio frequency reading terminal statistics data of the other shopping malls and the overall data samples.
[0018] 以上所述仅为本发明的较佳实施例而已， 并不用以限制本发明， 凡在本发明的
精神和原则之内所作的任何修改、 等同替换和改进等' 均应包含在本发明的保 护范围之内。
The above description is only the preferred embodiment of the present invention and is not intended to limit the present invention. Any modifications, equivalent substitutions and improvements made within the spirit and principles should be included in the scope of the present invention.
Claims
[权利要求 1] 射频式商场统计系统， 可统计顾客行动轨迹， 其特征在于， 包括可供 用户佩戴的射频标签、 多个分布于商场内部的定位标签和射频阅读终 端， 所述射频阅读终端根据各射频标签和各定位标签的相对位置变化 关系进行统计， 记录路线并记录统计。 [Claim 1] The radio frequency shopping mall statistical system can count customer movement trajectory, and is characterized in that it comprises a radio frequency tag that can be worn by the user, a plurality of positioning tags distributed inside the shopping mall, and a radio frequency reading terminal, wherein the radio frequency reading terminal is The relative position change relationship between each radio frequency tag and each positioning tag is counted, the route is recorded, and the statistics are recorded.
[权利要求 2] 如权利要求 1所述的射频式商场统计系统， 其特征在于， 所述射频阅 读终端记录顾客进入各层、 店面的频率， 汇总统计出热门店铺、 层数 [Claim 2] The radio frequency shopping mall statistics system according to claim 1, wherein the radio frequency reading terminal records the frequency of the customer entering each floor and the storefront, and summarizes the number of popular shops and floors.
[权利要求 3] 如权利要求 1所述的射频式商场统计系统， 其特征在于， 以一周吋间 和节假日吋间为吋间轴， 统计每日每层、 每店面的访问频率。 [Claim 3] The radio frequency shopping mall statistical system according to claim 1, wherein the frequency of visits per floor and storefront is counted in a daytime and a holiday.
[权利要求 4] 如权利要求 1所述的射频式商场统计系统， 其特征在于， 统计每个顾 客的行动线路并计算出最多人行走的最优化路线。 [Claim 4] The radio frequency shopping mall statistical system according to claim 1, wherein each customer's action line is counted and an optimal route for most people walking is calculated.
[权利要求 5] 如权利要求 1所述的射频式商场统计系统， 其特征在于， 还包括用于 共享数据的云端， 云端收集各个商场的所述射频阅读终端统计数据并 提供其他商场的所述射频阅读终端统计数据以及整体数据样本。
[Claim 5] The radio frequency shopping mall statistics system according to claim 1, further comprising a cloud for sharing data, wherein the cloud collects the radio frequency reading terminal statistics of each mall and provides the other malls RF reading terminal statistics and overall data samples.
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| PCT/CN2016/075679 WO2017147914A1 (en) | 2016-03-04 | 2016-03-04 | Radio frequency-type shopping center computation system |
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| PCT/CN2016/075679 WO2017147914A1 (en) | 2016-03-04 | 2016-03-04 | Radio frequency-type shopping center computation system |
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| CN201667081U (en) * | 2010-04-20 | 2010-12-08 | 领科无线射频系统(上海)有限公司 | Person identification location management system based on RFID |
| US20110063113A1 (en) * | 2009-09-10 | 2011-03-17 | Rf Controls, Llc | Calibration and Operational Assurance Method and Apparatus for RFID Object Monitoring System |
| CN104463285A (en) * | 2014-12-26 | 2015-03-25 | 苏州众天力信息科技有限公司 | Passenger flow analysis system based on RFID |
| CN105260901A (en) * | 2015-11-24 | 2016-01-20 | 北京云镜元谱信息科技有限公司 | RFID-based intelligent store real-time data map |
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- 2016-03-04 WO PCT/CN2016/075679 patent/WO2017147914A1/en active Application Filing
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20110063113A1 (en) * | 2009-09-10 | 2011-03-17 | Rf Controls, Llc | Calibration and Operational Assurance Method and Apparatus for RFID Object Monitoring System |
| CN201667081U (en) * | 2010-04-20 | 2010-12-08 | 领科无线射频系统(上海)有限公司 | Person identification location management system based on RFID |
| CN104463285A (en) * | 2014-12-26 | 2015-03-25 | 苏州众天力信息科技有限公司 | Passenger flow analysis system based on RFID |
| CN105260901A (en) * | 2015-11-24 | 2016-01-20 | 北京云镜元谱信息科技有限公司 | RFID-based intelligent store real-time data map |
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