WO2017125034A1 - 一种信息处理方法及服务器 - Google Patents

一种信息处理方法及服务器 Download PDF

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Publication number
WO2017125034A1
WO2017125034A1 PCT/CN2017/071631 CN2017071631W WO2017125034A1 WO 2017125034 A1 WO2017125034 A1 WO 2017125034A1 CN 2017071631 W CN2017071631 W CN 2017071631W WO 2017125034 A1 WO2017125034 A1 WO 2017125034A1
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WO
WIPO (PCT)
Prior art keywords
media information
server
information
exposure
request
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PCT/CN2017/071631
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English (en)
French (fr)
Inventor
郭俊
胡勇
周理智
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腾讯科技（深圳）有限公司
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Publication of WO2017125034A1 publication Critical patent/WO2017125034A1/zh

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L65/00—Network arrangements, protocols or services for supporting real-time applications in data packet communication
    • H04L65/40—Support for services or applications
    • H04L65/4061—Push-to services, e.g. push-to-talk or push-to-video
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L65/00—Network arrangements, protocols or services for supporting real-time applications in data packet communication
    • H04L65/40—Support for services or applications
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/55—Push-based network services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/56—Provisioning of proxy services

Definitions

  • the present application relates to information processing technologies, and in particular, to an information processing method and a server.
  • the media information pushing demand side determines the pushing amount of the media information through the demand side platform and the contract system.
  • the media information pushing platform sends a request to the demand side platform according to the pushed quantity of the media information, and the demand side platform replies to the media information content to be pushed for each request; wherein the media information is, for example, an actively pushed advertisement. content.
  • DSP Internet-Defined Platform
  • ADX Ad Exchange
  • the embodiment of the present application provides an information processing method and a server, so that the demand side platform does not need to reply for each push request, and implements screening of the target object that the demand side treats the push media information.
  • An embodiment of the present application provides an information processing method, where the method includes:
  • the first exposure request is for requesting media information from the first server
  • the number of requests is the first server to the second server
  • the second exposure request includes user information and media information Display bit information
  • the number of the appointment requests is greater than the number of agreed exposures to support the second server to feed back a response message characterizing the fallback.
  • An embodiment of the present application further provides an information processing method, where the method includes:
  • the second exposure request includes user information and media information display bit information, and related information of the first media information
  • the embodiment of the present application further provides a server, where the server is a first server, the server includes: a processor; a memory connected to the processor; the memory stores a first receiving unit, and the first process a unit and a first transmitting unit; wherein, when the first receiving unit, the first processing unit, and the first transmitting unit are executed by the processor, performing the following operations:
  • the first receiving unit is configured to receive a first exposure request of the media information, where the first exposure request is used to request media information from the first server;
  • the first processing unit is configured to select the first media information based on the first exposure request, query the number of requests and the number of exposures of the first media information, and the number of requests is the first server to the second server Sending a second exposure corresponding to the first media information
  • the number of exposures is the actual exposure quantity of the first media information; determining whether the requested quantity of the first media information reaches the agreed request quantity, and whether the exposure quantity reaches the agreed exposure quantity;
  • the first sending unit is configured to send a second exposure when the determination result obtained by the first processing unit is that the number of requests for the first media information does not reach the agreed request quantity, and the number of exposures does not reach the agreed exposure quantity Requesting to the second server; the second exposure request includes user information and media information display bit information;
  • the number of the appointment requests is greater than the agreed exposure amount; to support the second server to feed back a response message characterizing the fallback.
  • the embodiment of the present application further provides a server, where the server is a second server, the server includes: a processor; a memory connected to the processor; and the second receiving unit and the second processing are stored in the memory a unit and a second transmitting unit; wherein, when the second receiving unit, the second processing unit, and the second transmitting unit are executed by the processor, performing the following operations:
  • the second receiving unit is configured to receive a second exposure request of the first server; the second exposure request includes user information and media information display bit information, and related information of the first media information;
  • the second processing unit is configured to query, according to the first media information, the number of response messages that represent the fallback, and determine whether the first content is satisfied based on the user information and/or the media information display bit information.
  • the preset push conditions of the media information, and the judgment result is obtained;
  • the second sending unit is configured to send a response message to the first server based on the determination result obtained by the second processing unit and the number of response messages characterization of the fallback.
  • the embodiment of the present application further provides a non-transitory computer readable storage medium, where the machine readable instructions are stored in a storage medium, and the machine readable instructions may be executed by a processor to perform the following operations:
  • the first exposure request is for requesting media information from the first server
  • the number of requests is that the first server sends to the second server corresponding to the first media
  • the number of second exposure requests of information is that the first server sends to the second server corresponding to the first media
  • the number of second exposure requests of information is the actual number of exposures of the first media information
  • the second exposure request includes user information and media information Display bit information
  • the number of the appointment requests is greater than the number of agreed exposures to support the second server to feed back a response message characterizing the fallback.
  • the embodiment of the present application further provides a non-transitory computer readable storage medium, where the machine readable instructions are stored in a storage medium, and the machine readable instructions may be executed by a processor to perform the following operations:
  • the second exposure request includes user information and media information display bit information, and related information of the first media information
  • the first server receives a first exposure request of the media information; the first exposure request is used to request media information from the first server; based on the first exposure Requesting to select the first media information, querying the number of requests and the number of exposures of the first media information; the number of requests is the first server The number of second exposure requests corresponding to the first media information sent by the second server; the exposure quantity is an actual exposure quantity of the first media information; when the number of requests of the first media information does not reach the contract Sending a second exposure request to the second server when the number of requests and the number of exposures do not reach the agreed exposure amount; the second exposure request includes user information and media information display bit information; wherein the number of the appointment requests is greater than The agreed number of exposures is supported to support the second server to feed back a response message characterizing the fallback.
  • the number of the requested requests is greater than the agreed exposure quantity, so that the number of request messages sent by the first server to the second server is greater than the number of pushes of the media information, and the second server is supported.
  • Selecting a reply or rollback for the request message implements a screening of the target object on behalf of the demanding party (eg, the advertiser) to push the media information.
  • the second server receives the second exposure request of the first server; the second exposure request includes user information and media information display bit information; and queries the number of response messages corresponding to the first media information that characterize the fallback And determining, according to the user information and/or the media information display bit information, whether the preset push condition of the first media information is met, obtaining a determination result; and based on the determination result and the response message indicating the fallback The quantity sends a response message to the first server.
  • the second server supports selection of a reply or fallback for the request message, enabling filtering of the target object on behalf of the demanding party (eg, the advertiser) to push the media information.
  • FIG. 1 is a schematic structural diagram of a system for performing information interaction in an embodiment of the present application
  • FIG. 2 is a schematic flowchart of an information processing method according to an embodiment of the present application.
  • FIG. 3 is a schematic flowchart diagram of another information processing method according to an embodiment of the present disclosure.
  • FIG. 4 is a schematic flowchart diagram of another information processing method according to an embodiment of the present disclosure.
  • FIG. 5 is a schematic flowchart diagram of another information processing method according to an embodiment of the present disclosure.
  • FIG. 6 is a schematic structural diagram of a component of a server according to an embodiment of the present application.
  • FIG. 7 is a schematic diagram of another composition structure of a server according to an embodiment of the present application.
  • FIG. 1 is a schematic structural diagram of a system for performing information exchange in the embodiment of the present application; as shown in FIG. 1, the first terminal device 11, the second terminal device 14, the first server 12, and the second server 13; The terminal device 11 and the first server 12, and the second terminal device 14 and the second server 13 can interact with each other through a wired network or a wireless network.
  • the first terminal device 11 and the second terminal device 14 may be of a mobile phone, a desktop computer, a notebook computer, a tablet computer, or the like.
  • an application scenario in which the information interaction is specifically pushed by the media information is taken as an example, where the media information is, for example, an actively pushed advertisement content; the first server 12 may specifically be an advertisement transaction platform (ADX, AD).
  • ADX advertisement transaction platform
  • the second server 13 may be a demand side platform (DSP, Demand Side Platform), which serves an advertiser (ie, a media information push demander), and helps the advertiser to advertise on the Internet or the mobile Internet.
  • DSP Demand Side Platform
  • the information exchange between the DSP and the ADX enables the advertiser to obtain the advertisement exposure (ie, the media information push) from the ADX; further, the ADX obtains the first terminal device 11 (specifically, the media client, such as a browser, a player)
  • the ADX sends a request to the DSP according to a preset policy to obtain media information material, thereby pushing the media information to the first terminal device 11 according to the obtained media information material.
  • the second terminal device 14 (such as the terminal device where the advertiser is located, or the object that provides the advertisement and content promotion) submits the advertisement to be served, is stored in the second server 13, and can be equipped with management.
  • a series of processing such as reviewing the ads.
  • the first terminal device 11 (such as a terminal device where an ordinary user is located, or an object displayed as an advertisement display or exposure) may be a user who watches a video through a video application, or through a game, with respect to the second terminal device 14. Users who play games, and so on. All the applications installed in the first terminal device 11 or specified applications (such as game applications, video applications, navigation applications, etc.) can add advertisements to display more media information to the user.
  • FIG. 1 is only an example of a system architecture that implements the embodiments of the present application.
  • the embodiment of the present application is not limited to the system structure described in FIG. 1 above, and various embodiments of the present application are proposed based on the system architecture.
  • An embodiment of the present application provides an information processing method, which is applied to a first server.
  • 2 is a schematic flowchart of an information processing method according to an embodiment of the present disclosure; as shown in FIG. 2, the information processing method includes:
  • Step 201 The first server receives a first exposure request of the media information, where the first exposure request is used to request media information from the first server.
  • the first server may be an advertisement transaction platform (ADX), and the media information may specifically be advertisement content.
  • the first server receives the first exposure request of the media information, where the first server receives the first exposure request of the media information sent by the terminal device.
  • the pre-installed application such as a game application, a video playing application, a browser application, etc.
  • the pre-installed application in the terminal device adds a media information display bit to display more media information to the user, and when the user activates the terminal device,
  • the application client corresponding to the terminal device sends a first exposure request of the media information to the first server, and the media information is used.
  • the first exposure request is used to request exposure of the advertisement content; correspondingly, the first server receives the first exposure request of the media information sent by the application client of the terminal device.
  • the first exposure request of the media information includes user information and media information display bit information; the user information specifically includes a user identifier and/or a terminal device identifier; and the user identifier, for example, an identifier of the user login application ( ID), the ID such as a QQ number or the like.
  • the media information display position information specifically includes location information of the media information display position, and the location information of the media information display position may be that the media information display position is on a video playing interface (further, may also include video Type), or information such as the game interface (further including the type of game), and the size of the media information display location.
  • Step 202 Select first media information based on the first exposure request, query the number of requests and the number of exposures of the first media information, and the number of requests is sent by the first server to the second server corresponding to the The number of second exposure requests of the first media information; the number of exposures being the actual number of exposures of the first media information.
  • a plurality of contract information are pre-stored in the first server; the contract information is pushed by the media information to the demanding party through the second server and the contract system.
  • Each contract information includes the agreed exposure quantity of the media information and the number of appointment requests, and the contract information may further include the type of the media information to be pushed, or the type of the target object to be pushed, etc.; of course, the contract information is established.
  • the contract price based on the agreed exposure amount and the agreed request quantity is also included.
  • the contract system sends the agreed plurality of contract information to the first server for storage, so that when the first server receives the first exposure request of the media information, it can be established from the already established Select the media information that meets the conditions in the contract information.
  • the first server selects the first media information based on the first exposure request, and the first server selects the first media information that meets the first preset rule based on the first exposure request.
  • the first preset rule may be selected according to a type. For example, in the stored plurality of contract information, according to the first User information (eg, user identification and/or terminal device identification) and/or media information display bit information included in the exposure request (the media information display position is in the video playback interface (further may also include the type of video), or the game interface (further further including the type of game) information, and the size of the media information display bit, etc.) selecting contract information matching the type included in the above information (based on the type of media information to be pushed in the contract information) , or the type of the target object to be pushed, etc., select the first media information that satisfies the above conditions.
  • the first User information eg, user identification and/or terminal device identification
  • media information display bit information included in the exposure request the media information display position is in
  • the first preset rule may also be sorted according to the remaining agreed exposure amount or the remaining appointment request quantity from large to small. For example, in the stored plurality of contract information, the number of agreed requests and the number of agreed exposures are included; the number of appointment requests indicates the number of second exposure requests of the corresponding media information that the first server needs to send to the second server. a maximum value for the media information to be sent to the demanding party (for example, the advertiser) to reply or to select whether to push the media information content; the agreed exposure amount indicates that the first server needs to be applied to the terminal device (specifically, the application device of the terminal device) The maximum number of media messages actually pushed.
  • the demanding party for example, the advertiser
  • the agreed exposure amount indicates that the first server needs to be applied to the terminal device (specifically, the application device of the terminal device) The maximum number of media messages actually pushed.
  • the first server sends a second exposure request to the second server or pushes the media information to the terminal device, the actual number of the second exposure request of the corresponding media information and the actual exposure quantity are updated in real time, thereby being able to determine The number of remaining appointment requests corresponding to the contract information and the remaining agreed exposure amount.
  • the media information corresponding to the remaining contract request quantity and/or the contract information with the largest number of remaining appointment requests may be selected as the first media information.
  • the first server queries the number of requests and the number of exposures of the first media information, where the number of requests represents a second corresponding to the first media information that the first server has sent to the second server.
  • the number of exposure requests the number of exposures indicating that the first server has sent to the terminal device (specifically, the application client of the terminal device)
  • the actual number of exposures of the first media information that is, the actual number of exposures of the advertisement.
  • Step 203 When the requested quantity of the first media information does not reach the agreed request quantity, and the exposure quantity does not reach the agreed exposure quantity, send a second exposure request to the second server; the second exposure request includes user information. And the media information display bit information; wherein the number of the appointment requests is greater than the agreed exposure amount to support the second server to feed back a response message characterizing the fallback.
  • the number of the agreement requests is N
  • the number of the agreed exposures is M
  • N is a positive integer greater than M
  • the number of requests for the first media information (representing the actual to the second server)
  • the first server sends the number to the second server.
  • the second exposure request is for requesting the media information material from the second server.
  • the value of "n" can be determined by the media information push requester (for example, the advertiser) when the contract information is agreed by the second server; the value of n is small, indicating that the second server feeds back the number of response messages characterizing the backoff.
  • n the more the number of response messages that the second server feeds back to characterize the fallback, that is, the second server representing the media information push demander (eg, the advertiser) has more options.
  • the request message that is closer to the target object corresponding to the media information to be pushed is selected to be replied, and the request message that does not belong to the target object corresponding to the media information to be pushed is selected to be rolled back, that is, the corresponding media information is not pushed, for the media information.
  • Pushing the demand side greatly improves the accuracy of the targeted push of media information.
  • the media information that is browsed is also the sense of the end user.
  • the content of interest correspondingly, also greatly enhances the user experience, increases the user's clicks on the media information, the amount of conversion, etc.; for the media information push demand side, it also enhances the marketing and liquidation effect of the media information push. , greatly improving the income of the media information push demand side.
  • an additional charge can be made for the number of requests other than the agreed exposure quantity, that is, the larger the value of n, the more the fee is charged, that is, the media information is pushed to the demand side (for example, the advertiser).
  • the second server has the option to charge. The greater the choice of the second server, the more the charge, correspondingly, the smaller the choice of the second server, the less the charge, and the operator of the first server is greatly improved. income.
  • the number of the requested requests is greater than the agreed exposure quantity, so that the number of request messages sent by the first server to the second server is greater than the number of pushes of the media information, and the second server is requested for the second server.
  • the message selection reply or rollback implements a screening of the target object on the behalf of the demanding party (eg, the advertiser) to push the media information.
  • FIG. 3 is a schematic flowchart of an information processing method according to an embodiment of the present disclosure; as shown in FIG. 3, the information processing method includes:
  • Step 301 The first server receives a first exposure request of the media information, where the first exposure request is used to request media information from the first server.
  • the first server may be an advertisement transaction platform (ADX), and the media information may specifically be advertisement content.
  • the first server receives the first exposure request of the media information, where the first server receives the first exposure request of the media information sent by the terminal device.
  • the pre-installed application such as a game application, a video playing application, a browser application, etc.
  • the terminal device adds a media information display bit to display more media information to the user, and when the user activates the terminal device,
  • the pre-installed application such as a game application, a video playing application, a browser application, etc.
  • the first exposure request for sending the media information to the first server, where the media information is the advertisement content the first exposure request is used to request to expose the advertisement content; correspondingly, the first server Receiving a first exposure request of the media information sent by the application client of the terminal device.
  • the first exposure request of the media information includes user information and media information display bit information; the user information specifically includes a user identifier and/or a terminal device identifier; and the user identifier, for example, an identifier of the user login application ( ID), the ID such as a QQ number or the like.
  • the media information display position information specifically includes location information of the media information display position, and the location information of the media information display position may be that the media information display position is on a video playing interface (further, may also include video Type), or information such as the game interface (further including the type of game), and the size of the media information display location.
  • Step 302 Select first media information based on the first exposure request, query the number of requests and the number of exposures of the first media information, and the number of requests is sent by the first server to the second server corresponding to the The number of second exposure requests of the first media information; the number of exposures being the actual number of exposures of the first media information.
  • a plurality of contract information are pre-stored in the first server; the contract information is pushed by the media information to the demanding party through the second server and the contract system.
  • Each contract information includes the agreed exposure quantity of the media information and the number of appointment requests, and the contract information may further include the type of the media information to be pushed, or the type of the target object to be pushed, etc.; of course, the contract information is established.
  • the contract price based on the agreed exposure amount and the agreed request quantity is also included.
  • the contract system sends the agreed plurality of contract information to the first server for storage, so that when the first server receives the first exposure request of the media information, it can be established from the already established Select the media information that meets the conditions in the contract information.
  • the first server selects the first media information based on the first exposure request, and the first server selects the first media information that meets the first preset rule based on the first exposure request.
  • the first preset rule may be selected according to a type. For example, in the stored plurality of contract information, according to the user information (such as the user identifier and/or the terminal device identifier) and/or the media information display bit information included in the first exposure request (the media information display position is The video playback interface (further may also include the type of video), or information such as the game interface (further may also include the type of game), and information such as the size of the media information display bit) select a contract that matches the type included in the above information. The information (based on the type of the media information to be pushed in the contract information, or the type of the target object to be pushed, etc.), selects the first media information that satisfies the above conditions.
  • the first preset rule may also be sorted according to the remaining agreed exposure amount or the remaining appointment request quantity from large to small. For example, in the stored plurality of contract information, the number of agreed requests and the number of agreed exposures are included; the number of appointment requests indicates the number of second exposure requests of the corresponding media information that the first server needs to send to the second server. a maximum value for the media information to be sent to the demanding party (for example, the advertiser) to reply or to select whether to push the media information content; the agreed exposure amount indicates that the first server needs to be applied to the terminal device (specifically, the application device of the terminal device) The maximum number of media messages actually pushed.
  • the demanding party for example, the advertiser
  • the agreed exposure amount indicates that the first server needs to be applied to the terminal device (specifically, the application device of the terminal device) The maximum number of media messages actually pushed.
  • the first server sends a second exposure request to the second server or pushes the media information to the terminal device, the actual number of the second exposure request of the corresponding media information and the actual exposure quantity are updated in real time, thereby being able to determine The number of remaining appointment requests corresponding to the contract information and the remaining agreed exposure amount.
  • the media information corresponding to the remaining contract request quantity and/or the contract information with the largest number of remaining appointment requests may be selected as the first media information.
  • the first server queries the number of requests and the number of exposures of the first media information, where the number of requests represents a second corresponding to the first media information that the first server has sent to the second server.
  • the number of exposure requests the number of exposures indicating the actual number of exposures of the first media information that the first server has sent to the terminal device (specifically, the application client of the terminal device), that is, the actual number of exposures of the advertisement.
  • Step 303 Determine whether the requested quantity of the first media information reaches the agreed request quantity, and whether the exposure quantity reaches the agreed exposure quantity; when the requested quantity of the first media information does not reach the agreed request quantity, and the exposure When the quantity does not reach the agreed exposure quantity, step 304 to step 306 are performed; when the requested quantity of the first media information reaches the agreed request quantity, or the exposure quantity of the first media information reaches the agreed exposure quantity, Go to step 307.
  • the number of the appointment requests is greater than the number of agreed exposures to support the second server to feed back a response message characterizing the fallback.
  • Step 304 Send a second exposure request to the second server; the second exposure request includes user information and media information display bit information.
  • Step 305 Receive a response message indicating the reply of the second server, where the response message includes the first media information material, and push the first media information based on the first media information material.
  • Step 306 Receive a response message indicating that the second server is backed off.
  • the number of the agreement requests is N
  • the number of the agreed exposures is M
  • N is a positive integer greater than M
  • the number of requests for the first media information (representing the actual to the second server)
  • step 304 is performed: the first server is to the first
  • the second server sends a second exposure request for requesting the media information material from the second server.
  • the first server receives a response message of the second server;
  • the number of the agreed-upon requests is greater than the agreed exposure quantity, and the second server has the option to reply or roll back corresponding to the second exposure request sent by the first server.
  • the first server may receive a response message indicating the reply of the second server, that is, step 305; the response message indicating the reply includes the first media information material, and the first media information material And may be a Uniform Resource Locator (URL) for characterizing the first media information material (for example, a picture file or a video file); the first server may request the first exposure according to the first media information material
  • the corresponding terminal device performs media information push.
  • URL Uniform Resource Locator
  • the first server may also receive a response message indicating the fallback of the second server, that is, step 306; the response message indicating the fallback indicates that the first media information push demander (for example, an advertiser) does not target the The first exposure request performs media information push.
  • the first media information push demander for example, an advertiser
  • the first server is provided with a real-time computing function, that is, when an exposure request is sent to the second server, and when the media information is pushed to the terminal device, the number of requests for the contract information corresponding to the corresponding media information is The number of exposures is updated.
  • the value of "n" can be determined by the media information push requester (for example, the advertiser) when the contract information is agreed by the second server; the value of n is small, indicating that the second server feeds back the number of response messages characterizing the backoff.
  • n the more the number of response messages that the second server feeds back to characterize the fallback, that is, the second server representing the media information push demander (eg, the advertiser) has more options.
  • the request message that is closer to the target object corresponding to the media information to be pushed is selected to be replied, and the request message that does not belong to the target object corresponding to the media information to be pushed is selected to be rolled back, that is, the corresponding media information is not performed.
  • Pushing for the media information push demand side, greatly improves the accuracy of the media information directed push, for the end user, the browsed media information is also the content that the end user is interested in, correspondingly, greatly improved
  • the user experience increases the user's clicks on the media information, the amount of conversion, etc.; for the media information push demand side, it also enhances the marketing and cashing effect of the media information push, greatly improving the media information push demand side. income.
  • an additional charge can be made for the number of requests other than the agreed exposure quantity, that is, the larger the value of n, the more the fee is charged, that is, the media information is pushed to the demand side (for example, the advertiser).
  • the second server has the option to charge. The greater the choice of the second server, the more the charge, correspondingly, the smaller the choice of the second server, the less the charge, and the operator of the first server is greatly improved. income.
  • Step 307 Select other media information that meets the first exposure request, further query the number of requests and the number of exposures of the other media information, and perform step 303 again.
  • the number of the agreement requests is N
  • the number of the agreed exposures is M
  • N is a positive integer greater than M
  • the number of requests for the first media information (representing the actual to the second server)
  • the number of the requested requests is greater than the agreed exposure quantity, so that the number of request messages sent by the first server to the second server is greater than the number of pushes of the media information, and the second server is requested for the second server.
  • the message selection reply or rollback implements a screening of the target object on the behalf of the demanding party (eg, the advertiser) to push the media information.
  • FIG. 4 is a schematic flowchart of an information processing method according to an embodiment of the present disclosure; as shown in FIG. 4, the information processing method includes:
  • Step 401 The second server receives a second exposure request of the first server.
  • the second exposure request includes user information and media information display bit information, and related information of the first media information.
  • the second server may be a demand side platform (DSP) serving an advertiser (ie, a media information push demander).
  • DSP demand side platform
  • the media information push requesting party agrees with the contract system through the second server.
  • Each contract information includes the agreed exposure quantity of the media information and the number of appointment requests, and the contract information may further include the type of the media information to be pushed, or the type of the target object to be pushed, etc.; of course, the contract information is established.
  • the contract price based on the agreed exposure amount and the agreed request quantity is also included.
  • the contract system sends the agreed plurality of contract information to the first server for storage.
  • the second server receives a second exposure request of the first server, and the second exposure request is used to request media information material from the second server.
  • the second exposure request includes user information and media information display bit information; the user information specifically includes a user identifier and/or a terminal device identifier; the user identifier, for example, an identity code (ID) of the user login application, the ID For example, QQ number and so on.
  • the media information display position information specifically includes location information of the media information display position, and the location information of the media information display position may be that the media information display position is on a video playing interface (further, may also include video Type), or information such as the game interface (further including the type of game), and the size of the media information display location.
  • the second exposure request further includes related information of the first media information, such as the first media information identifier, to support the second
  • the server performs, according to the related information of the first media information, a query of the number of response messages of the subsequent characterization of the first media information, and a decision of whether to reply to the second exposure request.
  • Step 402 Query the number of response messages corresponding to the first media information that characterize the fallback, and determine whether the preset push of the first media information is satisfied based on the user information and/or the media information display bit information. Conditions, the judgment result is obtained.
  • the second server is provided with a real-time computing function, that is, receiving a second exposure request of the first server, sending a response message indicating a fallback to the first server, or sending to the first server
  • a real-time computing function that is, receiving a second exposure request of the first server, sending a response message indicating a fallback to the first server, or sending to the first server
  • the response message indicating the reply is sent
  • the number of exposure requests, the number of rollbacks, and the number of responses of the contract information corresponding to the corresponding media information are updated.
  • the second server performs a query based on the related information of the first media information in the second exposure request, and obtains a number of response messages corresponding to the first media information that characterize the backoff.
  • the second server determines, according to the second preset rule, the user information and the media information display bit information in the second exposure request, and determines whether the second exposure request is for the first media information.
  • the target object that is, the terminal device that transmits the exposure request of the media information is the target client of the first media information.
  • the second preset rule may be a precise orientation rule for pushing any media information, which is not described in detail in this embodiment.
  • Step 403 Send a response message to the first server based on the judgment result and the number of response messages characterization of the fallback.
  • the number of the agreement request is N
  • the number of the agreed exposures is M
  • N is a positive integer greater than M.
  • the second server sends a response message indicating a reply to the first server; when the number of response messages characterizing the fallback When NM is not reached, it indicates the current If there is a selected space, the response message indicating the fallback or the response message indicating the reply may be sent according to whether the first media information meets the preset push condition according to the judgment result.
  • the response message includes a first media information material
  • the first media information material may be a characterizing the first media information material (eg, a picture file or The URL of the video file.
  • the second server supports selecting a reply or rollback for the request message, and implementing filtering of the target object on the behalf of the demanding party (for example, an advertiser) to push the media information.
  • the demanding party for example, an advertiser
  • FIG. 5 is a schematic flowchart of an information processing method according to an embodiment of the present disclosure; as shown in FIG. 5, the information processing method includes:
  • Step 501 The second server receives a second exposure request of the first server.
  • the second exposure request includes user information and media information display bit information, and related information of the first media information.
  • the second server may be a demand side platform (DSP) serving an advertiser (ie, a media information push demander).
  • DSP demand side platform
  • the media information push requesting party agrees with the contract system through the second server.
  • Each contract information includes the agreed exposure quantity of the media information and the number of appointment requests, and the contract information may further include the type of the media information to be pushed, or the type of the target object to be pushed, etc.; of course, the contract information is established.
  • the contract price based on the agreed exposure amount and the agreed request quantity is also included.
  • the contract system sends the agreed plurality of contract information to the first server for storage.
  • the second server receives a second exposure request of the first server, and the second exposure request is used to request media information material from the second server.
  • the second exposure request The user information and the media information display bit information are included; the user information specifically includes a user identifier and/or a terminal device identifier; the user identifier, for example, an identity code (ID) of the user login application, the ID, such as a QQ number, and the like.
  • the media information display position information specifically includes location information of the media information display position, and the location information of the media information display position may be that the media information display position is on a video playing interface (further, may also include video Type), or information such as the game interface (further including the type of game), and the size of the media information display location.
  • the second exposure request further includes related information of the first media information, for example, the first media information identifier, to support the second server to perform subsequent information based on the related information of the first media information. Determining the number of response messages indicating the fallback of the first media information, and a decision whether to reply to the second exposure request.
  • Step 502 Query the number of response messages corresponding to the first media information to indicate the fallback, and determine whether the preset push of the first media information is satisfied based on the user information and/or the media information display bit information. Conditions, the judgment result is obtained.
  • the second server is provided with a real-time computing function, that is, receiving a second exposure request of the first server, sending a response message indicating a fallback to the first server, or sending to the first server
  • a real-time computing function that is, receiving a second exposure request of the first server, sending a response message indicating a fallback to the first server, or sending to the first server
  • the response message indicating the reply is sent
  • the number of exposure requests, the number of rollbacks, and the number of responses of the contract information corresponding to the corresponding media information are updated.
  • the second server performs a query based on the related information of the first media information in the second exposure request, and obtains a number of response messages corresponding to the first media information that characterize the backoff.
  • the second server determines, according to the second preset rule, the user information and the media information display bit information in the second exposure request, and determines whether the second exposure request is for the first media information.
  • the target object that is, the terminal device that transmits the exposure request of the media information is the target client of the first media information.
  • the second preset rule may be a precise orientation rule for pushing any media information, and is not detailed in this embodiment. Detailed description.
  • Step 503 When the result of the determination is that the preset push condition of the first media information is met, and the number of response messages indicating the fallback does not reach the difference between the agreed request quantity and the agreed exposure quantity, A server sends a response message characterizing the reply; the response message includes a first media information material.
  • Step 504 When the result of the determination is that the preset push condition of the first media information is not satisfied, or the number of response messages indicating the fallback reaches the difference between the agreed request quantity and the agreed exposure quantity, A server sends a response message characterizing the fallback.
  • the number of the agreement requests is N, and the number of the agreed exposures is M. If N is a positive integer greater than M, when the number of response messages indicating the fallback reaches NM, it indicates There is currently no space for selection, and the second server sends a response message indicating the reply to the first server, whether the result of the determination is that the first media information satisfies a preset push condition; If the number of the returned response messages does not reach the NM, indicating that there is still a selected space, the first media information may be sent according to the judgment result, and the response message indicating the fallback may be sent or the response message indicating the reply may be sent. . When it is determined that the response message indicating the reply is sent to the first server, the response message includes a first media information material, and the first media information material may be a characterizing the first media information material (eg, a picture file or The URL of the video file.
  • the second server supports selecting a reply or rollback for the request message, and implementing filtering of the target object on the behalf of the demanding party (for example, an advertiser) to push the media information.
  • the demanding party for example, an advertiser
  • the media information is used to push the demand side as the advertiser, the media information as the advertisement, the first server as the ADX, and the second server as the DSP, for example:
  • the advertiser signs a contract C with the contract system through the DSP, and stipulates that M advertisements are exposed.
  • the transmission multiple is n, n is a positive number, and M is a positive integer; that is, ADX needs to send nM exposure requests to the DSP; after the contract C is signed, the contract is completed.
  • the contract system sends contract C to the ADX for storage.
  • a terminal device eg, a mobile phone, a tablet, a laptop, a desktop computer, etc.
  • a terminal device e.g. a mobile phone, a tablet, a laptop, a desktop computer, etc.
  • an advertisement slot has been added to the application
  • the terminal device specifically, an application
  • the exposure request carries a user identifier and an advertisement bit identifier.
  • the ADX After receiving the exposure request sent by the terminal device, the ADX determines that the contract C satisfies the demand based on the user identifier and the advertisement bit identifier carried in the exposure request, and queries the number of times of exposure X and the number of requests Y of the contract C; when X is greater than If M or Y is greater than or equal to nM, it indicates that the contract C has been completed, the ADX selects other contracts that satisfy the condition; when X is less than M and Y is less than nM, then the ADX sends an exposure request to the DSP while updating the ADX.
  • the exposure request includes a user identifier and an advertisement slot identifier, and a contract C identifier.
  • the DSP After receiving the exposure request, the DSP determines whether the exposure request corresponds to the target customer of the contract C based on the user identifier and the advertisement bit identifier, and queries the number of the rollback corresponding to the contract C; when the number of the rollback reaches In the case of nM-M, no matter whether the exposure request corresponds to the target client of the contract C, the rollback cannot be performed, and only the reply can be made; only when the number of rollbacks does not reach nM-M, The user identifier and the advertisement bit identifier determine whether the exposure request corresponds to the determination result of the target client of the contract C.
  • the DSP feeds back a response message to the ADX
  • the reply response message includes the creative corresponding to the contract C; when it is determined that the exposure request does not correspond to the target client of the contract C, the DSP feeds back a fallback response message to the ADX.
  • the ADX pushes the advertisement based on the creative to the terminal device to generate an advertisement exposure, and simultaneously updates the advertisement exposure amount of the contract C in the ADX.
  • FIG. 6 is a schematic structural diagram of a server according to an embodiment of the present application; as shown in FIG. 6, the server includes: a first receiving unit 61, a first processing unit 62, and a first sending unit 63;
  • the first receiving unit 61 is configured to receive a first exposure request of the media information, where the first exposure request is used to request media information from the first server;
  • the first processing unit 62 is configured to select the first media information based on the first exposure request, query the number of requests and the number of exposures of the first media information, and the number of requests is the first server to the second server.
  • the first sending unit 63 is configured to: when the determining result obtained by the first processing unit 62 is that the number of requests for the first media information does not reach the agreed request quantity, and the number of exposures does not reach the agreed exposure quantity, Sending a second exposure request to the second server; the second exposure request includes user information and media information display bit information;
  • the number of the appointment requests is greater than the agreed exposure amount; to support the second server to feed back a response message characterizing the fallback.
  • the first server may be an advertisement transaction platform (ADX), and the media information may specifically be advertisement content.
  • the first receiving unit 61 receives a first exposure request of the media information sent by the terminal device.
  • the pre-installed application such as a game application, a video playing application, a browser application, etc.
  • the terminal device adds a media information display.
  • the application client of the terminal device is The first receiving unit 61 sends a first exposure request of the media information, where the media information is an advertisement content, and the first exposure request is used to request to expose the advertisement content; correspondingly, the first receiving unit 61 receiving a first exposure request of the media information sent by the application client of the terminal device.
  • the first exposure request of the media information includes user information and media information display bit information; the user information specifically includes a user identifier and/or a terminal device identifier; and the user identifier, for example, an identifier of the user login application ( ID), the ID such as a QQ number or the like.
  • the media information display position information specifically includes location information of the media information display position, and the location information of the media information display position may be that the media information display position is on a video playing interface (further, may also include video Type), or information such as the game interface (further including the type of game), and the size of the media information display location.
  • the first processing unit 62 pre-stores a plurality of contract information; the contract information is agreed by the media information push demander through the second server and the contract system.
  • Each contract information includes the agreed exposure quantity of the media information and the number of appointment requests, and the contract information may further include the type of the media information to be pushed, or the type of the target object to be pushed, etc.; of course, the contract information is established.
  • the contract price based on the agreed exposure amount and the agreed request quantity is also included.
  • the contract system sends the agreed plurality of contract information to the first server for storage, so that when the first server receives the first exposure request of the media information, it can be established from the already established Select the media information that meets the conditions in the contract information.
  • the first processing unit 62 selects first media information that satisfies the first preset rule based on the first exposure request.
  • the first pre- Let the rules be chosen by type.
  • the user information such as the user identifier and/or the terminal device identifier
  • the media information display bit information included in the first exposure request the media information display position is
  • the video playback interface further may also include the type of video
  • information such as the game interface further may also include the type of game
  • information such as the size of the media information display bit
  • the first preset rule may also be sorted according to the remaining agreed exposure amount or the remaining appointment request quantity from large to small. For example, in the stored plurality of contract information, the number of agreed requests and the number of agreed exposures are included; the number of appointment requests indicates the number of second exposure requests of the corresponding media information that the first server needs to send to the second server. a maximum value for the media information to be sent to the demanding party (for example, the advertiser) to reply or to select whether to push the media information content; the agreed exposure amount indicates that the first server needs to be applied to the terminal device (specifically, the application device of the terminal device) The maximum number of media messages actually pushed.
  • the demanding party for example, the advertiser
  • the agreed exposure amount indicates that the first server needs to be applied to the terminal device (specifically, the application device of the terminal device) The maximum number of media messages actually pushed.
  • the first sending unit 63 sends the second exposure request to the second server or pushes the media information to the terminal device, the actual number of the second exposure of the corresponding media information and the actual exposure amount are updated in real time, thereby enabling Determining the number of remaining appointment requests and the remaining agreed exposures corresponding to the contract information.
  • the first processing unit 62 may select the media corresponding to the remaining contract request quantity and/or the contract information with the most remaining contract request quantity. Information as the first media information.
  • the first processing unit 62 queries the number of requests and the number of exposures of the first media information, where the number of requests indicates that the first sending unit 63 has sent to the second server corresponding to the first media.
  • the number of second exposure requests for the information, the exposure indicates the actual number of exposures of the media information that the first transmitting unit 63 has sent to the terminal device (specifically, the application client of the terminal device), that is, the actual number of exposures of the advertisement.
  • the number of the agreement requests is N
  • the number of the agreed exposures is M
  • N is a positive integer greater than M
  • the number of requests for the first media information (representing the actual to the second server)
  • the first processing unit 62 enables the first
  • the sending unit 63 sends a second exposure request to the second server, the second exposure request for requesting the media information material from the second server.
  • the value of "n" can be determined by the media information push requester (for example, the advertiser) when the contract information is agreed by the second server; the value of n is small, indicating that the second server feeds back the number of response messages characterizing the backoff.
  • the second server representing the media information push demander eg, the advertiser
  • the request message that is closer to the target object corresponding to the media information to be pushed is selected to be replied, and the request message that does not belong to the target object corresponding to the media information to be pushed is selected to be rolled back, that is, the corresponding media information is not pushed, for the media information.
  • Pushing the demand side the accuracy of the media information directed push is greatly improved.
  • the browsed media information is mostly the content that the end user is interested in, and correspondingly, the user experience is greatly improved, and the user experience is increased.
  • the number of requests other than the agreed exposure amount can be entered.
  • the extra charge, that is, the larger the value of n the more the fee is charged, that is, the media server pushes the option of the second server of the demander (for example, the advertiser) to charge, and the second server has the greater option, the more the charge More, correspondingly, the smaller the choice of the second server, the less the corresponding charge, and greatly improve the revenue of the operator of the first server.
  • processing modules in the server of the embodiment of the present invention can be understood by referring to the related description of the information processing method.
  • the processing modules in the information processing system of the embodiments of the present application can implement the present application.
  • the function of the analog circuit of the embodiment is implemented, and can also be implemented by running the software of the function described in the embodiment of the present application on the smart terminal.
  • the embodiment of the present application further provides a server, where the server is the first server, and the first server may be specifically referred to FIG. 6.
  • the server includes: a first receiving unit 61, a first processing unit 62, and a a transmitting unit 63; wherein
  • the first receiving unit 61 is configured to receive a first exposure request of the media information; the first exposure request is used to request media information from the first server; and is further configured to receive a characterization reply of the second server a response message; the response message includes a first media information material;
  • the first processing unit 62 is configured to select the first media information based on the first exposure request, query the number of requests and the number of exposures of the first media information, and the number of requests is the first server to the second server.
  • the first sending unit 63 is configured to: when the determining result obtained by the first processing unit 62 is that the number of requests for the first media information does not reach the agreed request quantity, and the number of exposures does not reach the agreed exposure quantity, Sending a second exposure request to the second server; the second exposure request includes user information and media information display bit information; and is further configured to push the first media based on the first media information material obtained by the first receiving unit 61 information;
  • the number of the appointment requests is greater than the agreed exposure amount; to support the second server to feed back a response message characterizing the fallback.
  • the first server may be an advertisement transaction platform (ADX), and the media information may specifically be advertisement content.
  • the first receiving unit 61 receives a first exposure request of the media information sent by the terminal device.
  • the pre-installed application such as a game application, a video playing application, a browser application, etc.
  • the application client corresponding to the terminal device sends a first exposure request of the media information to the first receiving unit 61
  • the media information is an example of the advertisement content, and the first exposure request is used to request to expose the advertisement content; correspondingly, the first receiving unit 61 receives the first exposure request of the media information sent by the application client of the terminal device.
  • the first exposure request of the media information includes user information and media information display bit information; the user information specifically includes a user identifier and/or a terminal device identifier; and the user identifier, for example, an identifier of the user login application ( ID), the ID such as a QQ number or the like.
  • the media information display position information specifically includes location information of the media information display position, and the location information of the media information display position may be that the media information display position is on a video playing interface (further, may also include video Type), or game interface (further can also include the type of game) and other information, as well as the size of the media information display interest.
  • the first processing unit 62 pre-stores a plurality of contract information; the contract information is agreed by the media information push demander through the second server and the contract system.
  • Each contract information includes the agreed exposure quantity of the media information and the number of appointment requests, and the contract information may further include the type of the media information to be pushed, or the type of the target object to be pushed, etc.; of course, the contract information is established.
  • the contract price based on the agreed exposure amount and the agreed request quantity is also included.
  • the contract system sends the agreed plurality of contract information to the first server for storage, so that when the first server receives the first exposure request of the media information, it can be established from the already established Select the media information that meets the conditions in the contract information.
  • the first processing unit 62 selects first media information that satisfies the first preset rule based on the first exposure request.
  • the first preset rule may be selected according to a type.
  • the user information such as the user identifier and/or the terminal device identifier
  • the media information display bit information included in the first exposure request the media information display position is
  • the video playback interface further may also include the type of video
  • information such as the game interface further may also include the type of game
  • information such as the size of the media information display bit
  • the first preset rule may also be sorted according to the remaining agreed exposure amount or the remaining appointment request quantity from large to small. For example, in the stored plurality of contract information, the number of agreed requests and the number of agreed exposures are included; the number of appointment requests indicates the number of second exposure requests of the corresponding media information that the first server needs to send to the second server. Maximum value for media information to be pushed by the demand side (eg advertiser) Responding to or selecting whether the reply pushes the media information content; the agreed exposure quantity indicates the maximum number of media information that the first server needs to actually push to the terminal device (specifically, the application client of the terminal device).
  • the demand side eg advertiser
  • the agreed exposure quantity indicates the maximum number of media information that the first server needs to actually push to the terminal device (specifically, the application client of the terminal device).
  • the first sending unit 63 sends a second exposure request to the second server or pushes the media information to the terminal device, the actual number of the second exposure request of the corresponding media information and the actual exposure quantity are updated in real time, thereby The number of remaining appointment requests and the remaining agreed exposures corresponding to the contract information can be determined.
  • the first processing unit 62 may select the media corresponding to the remaining contract request quantity and/or the contract information with the most remaining contract request quantity. Information as the first media information.
  • the first processing unit 62 queries the number of requests and the number of exposures of the first media information, where the number of requests indicates that the first sending unit 63 has sent to the second server corresponding to the first media.
  • the number of second exposure requests of the information the number of exposures indicating the actual number of exposures of the first media information that the first transmitting unit 63 has sent to the terminal device (specifically, the application client of the terminal device), that is, The actual number of impressions for the ad.
  • the number of the agreement requests is N
  • the number of the agreed exposures is M
  • N is a positive integer greater than M
  • the number of requests for the first media information (representing the actual to the second server)
  • the first processing unit 62 enables the first
  • the sending unit 63 sends a second exposure request to the second server, the second exposure request for requesting the media information material from the second server.
  • the first receiving unit 61 receives the response message of the second server; because the number of the agreement requests in the contract information pre-agreed in this embodiment is greater than the agreed exposure quantity, the second server has Corresponding to reply or rollback corresponding to the second exposure request sent by the first server; based on this, the first receiving unit 61 may Receiving a response message indicating the reply of the second server, the response message indicating the reply includes a first media information material, and the first media information material may be a characterizing the first media information material (for example, a picture file
  • the URL of the video file may be: the first processing unit 62 enables the first sending unit 63 to perform media information pushing to the terminal device corresponding to the first exposure request according to the first media information material.
  • the first receiving unit 61 may also receive a response message indicating the fallback of the second server, where the response message indicating the fallback indicates that the first media information push demander (for example, an advertiser) does not target the An exposure request is made for media information push.
  • the value of "n" can be determined by the media information push requester (for example, the advertiser) when the contract information is agreed by the second server; the value of n is small, indicating that the second server feeds back the number of response messages characterizing the backoff.
  • the second server representing the media information push demander eg, the advertiser
  • the request message that is closer to the target object corresponding to the media information to be pushed is selected to be replied, and the request message that does not belong to the target object corresponding to the media information to be pushed is selected to be rolled back, that is, the corresponding media information is not pushed, for the media information.
  • Pushing the demand side the accuracy of the media information directed push is greatly improved.
  • the browsed media information is mostly the content that the end user is interested in, and correspondingly, the user experience is greatly improved, and the user experience is increased.
  • the number of requests other than the agreed exposure amount can be entered.
  • the extra charge, that is, the larger the value of n the more the fee is charged, that is, the media server pushes the option of the second server of the demander (for example, the advertiser) to charge, and the second server has the greater option, the more the charge More, correspondingly, the smaller the choice of the second server, the less the corresponding charge, and greatly improve the revenue of the operator of the first server.
  • processing modules in the server of the embodiment of the present invention can be understood by referring to the related description of the information processing method.
  • the processing modules in the information processing system of the embodiments of the present application can implement the present application.
  • the function of the analog circuit of the embodiment is implemented, and can also be implemented by running the software of the function described in the embodiment of the present application on the smart terminal.
  • the first processing unit 62 in the server may be implemented by a central processing unit (CPU), a digital signal processor (DSP), or a digital signal processor (DSP) in the actual application.
  • a central processing unit CPU
  • DSP digital signal processor
  • DSP digital signal processor
  • FPGA Field-Programmable Gate Array
  • the first receiving unit 61 in the server may be implemented by a receiving antenna or receiver in the server in an actual application
  • the first transmission in the server Unit 63 in practical applications, may be implemented by a transmit antenna or transmitter in the server.
  • FIG. 7 is a schematic diagram of another composition of a server according to an embodiment of the present disclosure; as shown in FIG. 7, the server includes: a second receiving unit 71, a second processing unit 72, and a second sending unit 73;
  • the second receiving unit 71 is configured to receive a second exposure request of the first server, where the second exposure request includes user information and media information display bit information, and related information of the first media information;
  • the second processing unit 72 is configured to query, according to the first media information, the number of response messages that represent the fallback, and display the bit information based on the user information and/or the media information. Determining whether the preset push condition of the first media information is satisfied, and obtaining a judgment result;
  • the second sending unit 73 is configured to send a response message to the first server based on the determination result obtained by the second processing unit 72 and the number of response messages indicating the fallback.
  • the second server may be a demand side platform (DSP) serving an advertiser (ie, a media information push demander).
  • DSP demand side platform
  • the media information pushing demand party agrees with the contract system through the second server.
  • Each contract information includes the agreed exposure quantity of the media information and the number of appointment requests, and the contract information may further include the type of the media information to be pushed, or the type of the target object to be pushed, etc.; of course, the contract information is established.
  • the contract price based on the agreed exposure amount and the agreed request quantity is also included.
  • the contract system sends the agreed plurality of contract information to the first server for storage.
  • the second receiving unit 71 receives a second exposure request of the first server, and the second exposure request is used to request media information material from the second server.
  • the second exposure request includes user information and media information display bit information; the user information specifically includes a user identifier and/or a terminal device identifier; the user identifier, for example, an identity code (ID) of the user login application, the ID For example, QQ number and so on.
  • the media information display position information specifically includes location information of the media information display position, and the location information of the media information display position may be that the media information display position is on a video playing interface (further, may also include video Type), or information such as the game interface (further including the type of game), and the size of the media information display location.
  • the second exposure request further includes related information of the first media information, for example, the first media information identifier, to support the second server to perform subsequent information based on the related information of the first media information. Querying the number of response messages indicating the fallback of the first media information, and whether to reply to the second exposure Requested decision.
  • the second processing unit 72 is provided with a real-time computing function, that is, the second receiving unit 71 receives the second exposure request of the first server, and the second sending unit 73 goes to the first When the server sends a response message indicating the fallback, or the second sending unit 73 sends a response message indicating the reply to the first server, the number of exposure requests, the number of rollbacks, and the reply for the contract information corresponding to the corresponding media information The quantity is updated. Based on this, the second processing unit 72 performs a query based on the related information of the first media information in the second exposure request, and obtains a number of response messages corresponding to the first media information that characterize the backoff.
  • the second processing unit 72 determines, according to the second preset rule, the user information and the media information display bit information in the second exposure request, and determines whether the second exposure request is for the first media.
  • the target object of the information that is, the terminal device that transmits the exposure request of the media information is the target client of the first media information.
  • the second preset rule may be a precise orientation rule for pushing any media information, which is not described in detail in this embodiment.
  • the number of the agreement requests is N, and the number of the agreed exposures is M. If N is a positive integer greater than M, when the number of response messages indicating the fallback reaches NM, it indicates that the current
  • the second processing unit 72 enables the second sending unit 73 to send a characterization reply to the first server, regardless of whether the determination result is that the first media information satisfies a preset pushing condition.
  • the response message when the number of response messages indicating the fallback does not reach NM, indicating that there is still a selected space, the first media information may be sent according to the judgment result to satisfy the preset push condition.
  • the message is either a response message that identifies the reply.
  • the response message includes a first media information material, and the first media information material may be a characterizing the first media information material (eg, a picture file or The URL of the video file.
  • processing modules in the server of the embodiment of the present invention can be understood by referring to the related description of the information processing method.
  • the processing modules in the information processing system of the embodiments of the present application can implement the present application.
  • the function of the analog circuit of the embodiment is implemented, and can also be implemented by running the software of the function described in the embodiment of the present application on the smart terminal.
  • the embodiment of the present application further provides a server, the server serves as a second server, and the second server may be specifically referred to FIG. 7.
  • the server includes: a second receiving unit 71, a second processing unit 72, and a Two transmitting unit 73; wherein
  • the second receiving unit 71 is configured to receive a second exposure request of the first server, where the second exposure request includes user information and media information display bit information, and related information of the first media information;
  • the second processing unit 72 is configured to query, according to the first media information, a number of response messages that represent a fallback, and determine, according to the user information and/or the media information display bit information, whether the first a preset push condition of the media information to obtain a judgment result;
  • the second sending unit 73 is configured to: when the determining result obtained by the second processing unit 72 is that the preset pushing condition of the first media information is met, and the number of response messages indicating the fallback does not reach the appointment request Transmitting, by the first server, a response message indicating a reply to the first server; the response message includes a first media information material; and when the determining result is that the first media information is not satisfied When the push condition or the number of response messages indicating the fallback reaches the difference between the agreed request quantity and the agreed exposure quantity, a response message indicating the fallback is sent to the first server.
  • the second server may be a demand side platform (DSP) serving an advertiser (ie, a media information push demander).
  • DSP demand side platform
  • the media information pushing demand party agrees with the contract system through the second server.
  • the contracted exposure number of the media information is included in each contract information.
  • the contract information may further include the type of the media information to be pushed, or the type of the target object to be pushed, and the like; of course, when establishing the contract information, the contract includes the agreement based on the agreed exposure amount and The agreed price of the agreed number of requests.
  • the contract system sends the agreed plurality of contract information to the first server for storage.
  • the second receiving unit 71 receives a second exposure request of the first server, and the second exposure request is used to request media information material from the second server.
  • the second exposure request includes user information and media information display bit information; the user information specifically includes a user identifier and/or a terminal device identifier; the user identifier, for example, an identity code (ID) of the user login application, the ID For example, QQ number and so on.
  • the media information display position information specifically includes location information of the media information display position, and the location information of the media information display position may be that the media information display position is on a video playing interface (further, may also include video Type), or information such as the game interface (further including the type of game), and the size of the media information display location.
  • the second exposure request further includes related information of the first media information, for example, the first media information identifier, to support the second server to perform subsequent information based on the related information of the first media information. Determining the number of response messages indicating the fallback of the first media information, and a decision whether to reply to the second exposure request.
  • the second processing unit 72 is provided with a real-time computing function, that is, the second receiving unit 71 receives the second exposure request of the first server, and the second sending unit 73 goes to the first When the server sends a response message indicating the fallback, or the second sending unit 73 sends a response message indicating the reply to the first server, the number of exposure requests, the number of rollbacks, and the reply for the contract information corresponding to the corresponding media information The quantity is updated. Based on this, the second processing unit 72 performs a query based on the related information of the first media information in the second exposure request, and obtains a representation corresponding to the first media information. The number of response messages returned.
  • the second processing unit 72 determines, according to the second preset rule, the user information and the media information display bit information in the second exposure request, and determines whether the second exposure request is for the first media.
  • the target object of the information that is, the exposed terminal device that transmits the media information is the target client of the first media information.
  • the second preset rule may be a precise orientation rule for pushing any media information, which is not described in detail in this embodiment.
  • the number of the agreement requests is N, and the number of the agreed exposures is M. If N is a positive integer greater than M, when the number of response messages indicating the fallback reaches NM, it indicates that the current
  • the second processing unit 72 enables the second sending unit 73 to send a characterization reply to the first server, regardless of whether the determination result is that the first media information satisfies a preset pushing condition.
  • the response message when the number of response messages indicating the fallback does not reach NM, indicating that there is still a selected space, the first media information may be sent according to the judgment result to satisfy the preset push condition.
  • the message is either a response message that identifies the reply.
  • the response message includes a first media information material, and the first media information material may be a characterizing the first media information material (eg, a picture file or The URL of the video file.
  • the second processing unit 72 in the server may be used by a CPU, a DSP, or an FPGA in the server in an actual application; the second receiving unit 71 in the server may be in the actual application.
  • the receiving antenna or receiver in the server is implemented; the second transmitting unit 73 in the server can be implemented in a practical application by a transmitting antenna or transmitter in the server.
  • processing modules in the server of the embodiment of the present invention can be understood by referring to the related description of the information processing method.
  • the processing modules in the information processing system of the embodiments of the present application can implement the present application. Simulation of the functions described in the examples
  • the implementation of the circuit can also be implemented by running the software of the functions described in the embodiments of the present application on the smart terminal.
  • the disclosed apparatus and method may be implemented in other manners.
  • the device embodiments described above are merely illustrative.
  • the division of the unit is only a logical function division.
  • there may be another division manner such as: multiple units or components may be combined, or Can be integrated into another system, or some features can be ignored or not executed.
  • the coupling, or direct coupling, or communication connection of the components shown or discussed may be indirect coupling or communication connection through some interfaces, devices or units, and may be electrical, mechanical or other forms. of.
  • the units described above as separate components may or may not be physically separated, and the components displayed as the unit may or may not be physical units, that is, may be located in one place or distributed to multiple network units; Some or all of the units may be selected according to actual needs to achieve the purpose of the solution of the embodiment.
  • each functional unit in each embodiment of the present application may be integrated into one processing unit, or each unit may be separately used as one unit, or two or more units may be integrated into one unit; the above integration
  • the unit can be implemented in the form of hardware or in the form of hardware plus software functional units.
  • the foregoing program may be stored in a computer readable storage medium, and the program is executed when executed.
  • the foregoing storage device includes the following steps: the foregoing storage medium includes: a mobile storage device, a read-only memory (ROM), a random access memory (RAM), a magnetic disk, or an optical disk.
  • ROM read-only memory
  • RAM random access memory
  • magnetic disk or an optical disk.
  • optical disk A medium that can store program code.
  • the above integrated unit of the present application is implemented in the form of a software function module. When sold or used as a standalone product, it can also be stored on a computer readable storage medium. Based on such understanding, the technical solution of the embodiments of the present application may be embodied in the form of a software product in essence or in the form of a software product stored in a storage medium, including a plurality of instructions.
  • a computer device (which may be a personal computer, server, or network device, etc.) is caused to perform all or part of the methods described in various embodiments of the present application.
  • the foregoing storage medium includes various media that can store program codes, such as a mobile storage device, a ROM, a RAM, a magnetic disk, or an optical disk.

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Abstract

本申请实施例公开了一种信息处理方法及服务器。所述方法包括：第一服务器接收媒体信息的第一曝光请求；基于所述第一曝光请求选择第一媒体信息，查询所述第一媒体信息的请求数量和曝光数量；当所述第一媒体信息的请求数量未达到约定请求数量、并且所述推送数量未达到约定曝光数量时，发送第二曝光请求至第二服务器；所述第二曝光请求包括用户信息和媒体信息展示位信息；其中，所述约定请求数量大于所述约定曝光数量，以支持所述第二服务器反馈表征回退的响应消息。

Description

一种信息处理方法及服务器 技术领域
本申请涉及信息处理技术，具体涉及一种信息处理方法及服务器。
发明背景
在现有的媒体信息推送方式中，通常是媒体信息推送需求方通过需求方平台与合约系统确定媒体信息的推送数量。媒体信息推送平台依据所述媒体信息的推送数量发送请求至所述需求方平台，所述需求方平台针对每一次的请求回复待推送的媒体信息内容；其中，所述媒体信息比如主动推送的广告内容。
例如，互联网广告(DSP，Demand-Side Platform)，即需求方平台，是一种在线广告平台。它服务于广告主，帮助广告主在互联网上或者移动互联网上进行广告投放。需求方平台采用从广告交易平台(ADX，Ad Exchange)通过实时竞价的方式获取对广告进行曝光的机会。
发明内容
本申请实施例提供一种信息处理方法及服务器，使得需求方平台无需针对每个推送请求均必须回复，实现需求方对待推送媒体信息的目标对象的筛选。
为达到上述目的，本申请实施例的技术方案是这样实现的：
本申请实施例提供了一种信息处理方法，所述方法包括：
接收媒体信息的第一曝光请求；所述第一曝光请求用于向第一服务器请求媒体信息；
基于所述第一曝光请求选择第一媒体信息，查询所述第一媒体信息的请求数量和曝光数量；所述请求数量为所述第一服务器向第二服务器 发送的对应于所述第一媒体信息的第二曝光请求的数量；所述曝光数量为所述第一媒体信息的实际曝光数量；
当所述第一媒体信息的请求数量未达到约定请求数量、并且所述曝光数量未达到约定曝光数量时，发送第二曝光请求至第二服务器；所述第二曝光请求包括用户信息和媒体信息展示位信息；
其中，所述约定请求数量大于所述约定曝光数量，以支持所述第二服务器反馈表征回退的响应消息。
本申请实施例还提供了一种信息处理方法，所述方法包括：
接收第一服务器的第二曝光请求；所述第二曝光请求包括用户信息和媒体信息展示位信息、以及第一媒体信息的相关信息；
查询对应于所述第一媒体信息的表征回退的响应消息数量，以及基于所述用户信息和/或所述媒体信息展示位信息判断是否满足所述第一媒体信息的预设推送条件，获得判断结果；
基于所述判断结果以及所述表征回退的响应消息数量向所述第一服务器发送响应消息。
本申请实施例还提供了一种服务器，所述服务器为第一服务器；所述服务器包括：处理器；与所述处理器连接的存储器；所述存储器中存储有第一接收单元、第一处理单元和第一发送单元；其中，当所述第一接收单元、第一处理单元和第一发送单元由所述处理器执行时，执行以下操作：
所述第一接收单元，用于接收媒体信息的第一曝光请求；所述第一曝光请求用于向所述第一服务器请求媒体信息；
所述第一处理单元，用于基于所述第一曝光请求选择第一媒体信息，查询所述第一媒体信息的请求数量和曝光数量；所述请求数量为所述第一服务器向第二服务器发送的对应于所述第一媒体信息的第二曝光请 求的数量；所述曝光数量为所述第一媒体信息的实际曝光数量；判断所述第一媒体信息的请求数量是否达到约定请求数量，以及所述曝光数量是否达到约定曝光数量；
所述第一发送单元，用于当所述第一处理单元获得的判断结果为第一媒体信息的请求数量未达到约定请求数量、并且所述曝光数量未达到约定曝光数量时，发送第二曝光请求至第二服务器；所述第二曝光请求包括用户信息和媒体信息展示位信息；
其中，所述约定请求数量大于所述约定曝光数量；以支持所述第二服务器反馈表征回退的响应消息。
本申请实施例还提供了一种服务器，所述服务器为第二服务器；所述服务器包括：处理器；与所述处理器连接的存储器；所述存储器中存储有第二接收单元、第二处理单元和第二发送单元；其中，当所述第二接收单元、第二处理单元和第二发送单元由所述处理器执行时，执行以下操作：
所述第二接收单元，用于接收第一服务器的第二曝光请求；所述第二曝光请求包括用户信息和媒体信息展示位信息、以及第一媒体信息的相关信息；
所述第二处理单元，用于查询对应于所述第一媒体信息的表征回退的响应消息数量，以及基于所述用户信息和/或所述媒体信息展示位信息判断是否满足所述第一媒体信息的预设推送条件，获得判断结果；
所述第二发送单元，用于基于所述第二处理单元获得的判断结果以及所述表征回退的响应消息数量向所述第一服务器发送响应消息。
本申请实施例还提供了一种非易失性计算机可读存储介质，所述存储介质中存储有机器可读指令，所述机器可读指令可以有处理器执行以完成以下操作：
接收媒体信息的第一曝光请求；所述第一曝光请求用于向第一服务器请求媒体信息；
基于所述第一曝光请求选择第一媒体信息，查询所述第一媒体信息的请求数量和曝光数量；所述请求数量为所述第一服务器向第二服务器发送的对应于所述第一媒体信息的第二曝光请求的数量；所述曝光数量为所述第一媒体信息的实际曝光数量；
当所述第一媒体信息的请求数量未达到约定请求数量、并且所述曝光数量未达到约定曝光数量时，发送第二曝光请求至第二服务器；所述第二曝光请求包括用户信息和媒体信息展示位信息；
其中，所述约定请求数量大于所述约定曝光数量，以支持所述第二服务器反馈表征回退的响应消息。
本申请实施例还提供了一种非易失性计算机可读存储介质，所述存储介质中存储有机器可读指令，所述机器可读指令可以有处理器执行以完成以下操作：
接收第一服务器的第二曝光请求；所述第二曝光请求包括用户信息和媒体信息展示位信息、以及第一媒体信息的相关信息；
查询对应于所述第一媒体信息的表征回退的响应消息数量，以及基于所述用户信息和/或所述媒体信息展示位信息判断是否满足所述第一媒体信息的预设推送条件，获得判断结果；
基于所述判断结果以及所述表征回退的响应消息数量向所述第一服务器发送响应消息。
本申请实施例提供的信息处理方法及服务器，其中，第一服务器接收媒体信息的第一曝光请求；所述第一曝光请求用于向所述第一服务器请求媒体信息；基于所述第一曝光请求选择第一媒体信息，查询所述第一媒体信息的请求数量和曝光数量；所述请求数量为所述第一服务器向 第二服务器发送的对应于所述第一媒体信息的第二曝光请求的数量；所述曝光数量为所述第一媒体信息的实际曝光数量；当所述第一媒体信息的请求数量未达到约定请求数量、并且所述曝光数量未达到约定曝光数量时，发送第二曝光请求至第二服务器；所述第二曝光请求包括用户信息和媒体信息展示位信息；其中，所述约定请求数量大于所述约定曝光数量，以支持所述第二服务器反馈表征回退的响应消息。
如此，采用本申请实施例的技术方案，通过约定的所述约定请求数量大于所述约定曝光数量，使第一服务器向第二服务器发送请求消息的数量大于媒体信息的推送数量，支持第二服务器针对请求消息选择回复或回退，实现了代表需求方(例如广告主)的第二服务器对待推送媒体信息的目标对象的筛选。
另一方面，第二服务器接收第一服务器的第二曝光请求；所述第二曝光请求包括用户信息和媒体信息展示位信息；查询对应于所述第一媒体信息的表征回退的响应消息数量，以及基于所述用户信息和/或所述媒体信息展示位信息判断是否满足所述第一媒体信息的预设推送条件，获得判断结果；基于所述判断结果以及所述表征回退的响应消息数量向所述第一服务器发送响应消息。如此，第二服务器支持针对请求消息选择回复或回退，实现了代表需求方(例如广告主)的第二服务器对待推送媒体信息的目标对象的筛选。
附图简要说明
图1为本申请实施例中进行信息交互的系统架构示意图；
图2为本申请实施例提供的一种信息处理方法的流程示意图；
图3为本申请实施例提供的另一种信息处理方法的流程示意图；
图4为本申请实施例提供的另一种信息处理方法的流程示意图；
图5为本申请实施例提供的另一种信息处理方法的流程示意图；
图6为本申请实施例的服务器的一种组成结构示意图；
图7为本申请实施例的服务器的另一种组成结构示意图。
具体实施方式
下面结合附图及具体实施例对本申请作进一步详细的说明。
图1为本申请实施例中进行信息交互的系统架构示意图；如图1所示，包括：第一终端设备11、第二终端设备14、第一服务器12和第二服务器13；所述第一终端设备11与所述第一服务器12之间、以及所述第二终端设备14与所述第二服务器13之间可通过有线网络或者无线网络进行交互。其中，所述第一终端设备11和第二终端设备14可以是手机、台式机、笔记本电脑、平板电脑等类型。作为一种实施方式，以信息交互具体为媒体信息推送的应用场景为例，其中，所述媒体信息比如主动推送的广告内容；则所述第一服务器12具体可以为广告交易平台(ADX，AD exchange)，所述第二服务器13具体可以为需求方平台(DSP，Demand Side Platform)，服务于广告主(即媒体信息推送需求方)，帮助广告主在互联网或者移动互联网上进行广告投放，通过DSP与ADX之间进行信息交互，使得广告主从ADX获得广告曝光(即媒体信息推送)的机会；进一步地，ADX在获得第一终端设备11(具体是媒体客户端，例如浏览器、播放器等客户端)的媒体信息推送请求(例如广告曝光请求)时，ADX按照预设策略向DSP发送请求，以获得媒体信息素材，从而按照获得的媒体信息素材向第一终端设备11推送媒体信息。
基于此，第二终端设备14(如广告主所在的终端设备，或称为提供广告素材和内容推广的对象)将想要投放的广告提交后，被存储在第二服务器13中，可以配备管理员对第二终端设备14(如广告主所在的终 端，或称为提供广告素材和内容推广的对象)投放的广告进行审核等一系列处理。其中，相对于第二终端设备14而言，第一终端设备11(如普通用户所在的终端设备，或称为广告展示或曝光的对象)，可以为通过视频应用看视频的用户，或通过游戏应用打游戏的用户等等。其中，第一终端设备11中安装的所有应用或者指定的应用(如游戏应用、视频应用、导航应用等等)都可以添加广告以展示给用户更多的媒体信息。
上述图1的例子只是实现本申请实施例的一个系统架构实例，本申请实施例并不限于上述图1所述的系统结构，基于该系统架构，提出本申请各个实施例。
本申请实施例提供了一种信息处理方法，应用于第一服务器中。图2为本申请实施例提供的一种信息处理方法的流程示意图；如图2所示，所述信息处理方法包括：
步骤201：第一服务器接收媒体信息的第一曝光请求；所述第一曝光请求用于向所述第一服务器请求媒体信息。
这里，所述第一服务器可以为广告交易平台(ADX)，则所述媒体信息具体可以为广告内容。所述第一服务器接收媒体信息的第一曝光请求，具体为：所述第一服务器接收终端设备发送的媒体信息的第一曝光请求。具体的，所述终端设备中预先安装的应用(例如游戏应用、视频播放应用、浏览器应用等)都添加媒体信息展示位以展示给用户更多的媒体信息，则当用户激活终端设备中的上述应用时，例如打开视频播放器、或者打开浏览器、或者激活游戏时，相当于所述终端设备的应用客户端向所述第一服务器发送媒体信息的第一曝光请求，以所述媒体信息为广告内容为例，则所述第一曝光请求用于请求曝光广告内容；相应的，所述第一服务器接收终端设备的应用客户端发送的媒体信息的第一曝光请求。
其中，所述媒体信息的第一曝光请求中包括用户信息和媒体信息展示位信息；所述用户信息具体包括用户标识和/或终端设备标识；所述用户标识例如用户登录应用的身份识别码(ID)，所述ID例如QQ号码等等。所述媒体信息展示位信息具体包括媒体信息展示位的所在位置信息等等，所述媒体信息展示位的所在位置信息可以为所述媒体信息展示位是在视频播放界面(进一步还可以包括视频的类型)、或游戏界面(进一步还可以包括游戏的类型)等信息，以及媒体信息展示位的大小等信息。
步骤202：基于所述第一曝光请求选择第一媒体信息，查询所述第一媒体信息的请求数量和曝光数量；所述请求数量为所述第一服务器向第二服务器发送的对应于所述第一媒体信息的第二曝光请求的数量；所述曝光数量为所述第一媒体信息的实际曝光数量。
本实施例中，所述第一服务器中预先存储多个合约信息；所述合约信息由媒体信息推送需求方通过第二服务器与合约系统约定。每个合约信息中均包括媒体信息的约定曝光数量以及约定请求数量，所述合约信息中还可以包括待推送的媒体信息的类型、或者推送的目标对象的类型等等；当然，在建立合约信息时，还包括约定基于所述约定曝光数量以及所述约定请求数量的约定价格。进一步地，所述合约系统将约定好的所述多个合约信息发送至所述第一服务器中存储，以便当所述第一服务器接收到媒体信息的第一曝光请求时，能够从已经建立的合约信息中选择满足条件的媒体信息。
进一步地，所述第一服务器基于所述第一曝光请求选择第一媒体信息，包括：所述第一服务器基于所述第一曝光请求选择满足第一预设规则的第一媒体信息。其中，作为一种实施方式，所述第一预设规则可以为按照类型进行选择。例如，在存储的多个合约信息中，按照所述第一 曝光请求中所包括的用户信息(例如用户标识和/或终端设备标识)和/或媒体信息展示位信息(媒体信息展示位是在视频播放界面(进一步还可以包括视频的类型)、或游戏界面(进一步还可以包括游戏的类型)等信息，以及媒体信息展示位的大小等信息)选择与上述信息所包括的类型所匹配的合约信息(基于所述合约信息中的待推送的媒体信息的类型、或者推送的目标对象的类型等等)，选择满足上述条件的第一媒体信息。
作为另一种实施方式，所述第一预设规则还可以为按照剩余约定曝光数量或者剩余约定请求数量由大到小进行排序。例如，在存储的多个合约信息中，均包括约定请求数量和约定曝光数量；所述约定请求数量表示所述第一服务器需向第二服务器发送的对应的媒体信息的第二曝光请求的数量的最大值，以供媒体信息推送需求方(例如广告主)进行回复或选择回复是否推送媒体信息内容；所述约定曝光数量表示所述第一服务器需向终端设备(具体为终端设备的应用客户端)实际推送的媒体信息数量的最大值。则在所述第一服务器每一次向第二服务器发送第二曝光请求或者向终端设备推送媒体信息时，均实时更新相应媒体信息的第二曝光请求的实际数量以及实际的曝光数量，从而能够确定所述和合约信息相对应的剩余约定请求数量和剩余约定曝光数量。在所述第一服务器接收到媒体信息的第一曝光请求时，可以选择所述剩余约定请求数量和/或所述剩余约定请求数量最多的合约信息对应的媒体信息作为所述第一媒体信息。
进一步地，所述第一服务器查询所述第一媒体信息的请求数量和曝光数量，所述请求数量表示所述第一服务器已经向第二服务器发送的对应于所述第一媒体信息的第二曝光请求的数量，所述曝光数量表示所述第一服务器已经向终端设备(具体为终端设备的应用客户端)发送的所 述第一媒体信息的实际曝光数量，也即广告的实际曝光数量。
步骤203：当所述第一媒体信息的请求数量未达到约定请求数量、并且所述曝光数量未达到约定曝光数量时，发送第二曝光请求至第二服务器；所述第二曝光请求包括用户信息和媒体信息展示位信息；其中，所述约定请求数量大于所述约定曝光数量，以支持所述第二服务器反馈表征回退的响应消息。
本实施例中，以所述约定请求数量为N、所述约定曝光数量为M为例，N为大于M的正整数，则当所述第一媒体信息的请求数量(表示实际向第二服务器发送曝光请求的数量)未达到N、并且所述第一媒体信息的曝光数量(表示实际向终端设备推送媒体信息的数量)未达到M时，所述第一服务器向所述第二服务器发送第二曝光请求，所述第二曝光请求用于向第二服务器请求媒体信息素材。
本实施例中，所述约定请求数量大于所述约定曝光数量，以支持所述第二服务器反馈表征回退的响应消息；作为一种实施方式，所述约定请求数量为所述约定曝光数量的n倍；n为大于1的整数。具体的，以所述约定请求数量为N、所述约定曝光数量为M为例，则有N＝nM。其中，“n”的数值大小可由媒体信息推送需求方(例如广告主)在通过第二服务器约定合约信息时确定；n的数值较小，表明第二服务器反馈表征回退的响应消息的数量相对较少；n的数值越大，表明第二服务器反馈表征回退的响应消息的数量相对较多，也即代表媒体信息推送需求方(例如广告主)的第二服务器拥有更多的选择权，选择更为接近待推送的媒体信息对应的目标对象的请求消息进行回复，选择不属于待推送的媒体信息对应的目标对象的请求消息进行回退，即不进行相应媒体信息进行推送，对于媒体信息推送需求方来说，大大提升了媒体信息定向推送的准确率，对于终端用户而言，浏览到的媒体信息也多是终端用户感 兴趣的内容，相应的，也大大提升了用户的体验，增加了用户对媒体信息的点击量、转化量等等；对于媒体信息推送需求方来说，也提升了媒体信息推送的营销和变现效果，大大提高了媒体信息推送需求方的收益。另一方面，对于第一服务器来说，对约定曝光数量以外的请求数量可进行额外收费，即n的数值越大，收取的费用越多，即对媒体信息推送需求方(例如广告主)的第二服务器的选择权进行收费，第二服务器的选择权越大，收费越多，相应的，第二服务器的选择权越小，收费相应越少，也大大提升了第一服务器的运营商的收益。
采用本申请实施例的技术方案，通过约定的所述约定请求数量大于所述约定曝光数量，使第一服务器向第二服务器发送请求消息的数量大于媒体信息的推送数量，支持第二服务器针对请求消息选择回复或回退，实现了代表需求方(例如广告主)的第二服务器对待推送媒体信息的目标对象的筛选。
本申请实施例提供了一种信息处理方法，应用于第一服务器中。图3为本申请实施例提供的一种信息处理方法的流程示意图；如图3所示，所述信息处理方法包括：
步骤301：第一服务器接收媒体信息的第一曝光请求；所述第一曝光请求用于向所述第一服务器请求媒体信息。
这里，所述第一服务器可以为广告交易平台(ADX)，则所述媒体信息具体可以为广告内容。所述第一服务器接收媒体信息的第一曝光请求，具体为：所述第一服务器接收终端设备发送的媒体信息的第一曝光请求。具体的，所述终端设备中预先安装的应用(例如游戏应用、视频播放应用、浏览器应用等)都添加媒体信息展示位以展示给用户更多的媒体信息，则当用户激活终端设备中的上述应用时，例如打开视频播放器、或者打开浏览器、或者激活游戏时，相当于所述终端设备的应用客 户端向所述第一服务器发送媒体信息的第一曝光请求，以所述媒体信息为广告内容为例，则所述第一曝光请求用于请求曝光广告内容；相应的，所述第一服务器接收终端设备的应用客户端发送的媒体信息的第一曝光请求。
其中，所述媒体信息的第一曝光请求中包括用户信息和媒体信息展示位信息；所述用户信息具体包括用户标识和/或终端设备标识；所述用户标识例如用户登录应用的身份识别码(ID)，所述ID例如QQ号码等等。所述媒体信息展示位信息具体包括媒体信息展示位的所在位置信息等等，所述媒体信息展示位的所在位置信息可以为所述媒体信息展示位是在视频播放界面(进一步还可以包括视频的类型)、或游戏界面(进一步还可以包括游戏的类型)等信息，以及媒体信息展示位的大小等信息。
步骤302：基于所述第一曝光请求选择第一媒体信息，查询所述第一媒体信息的请求数量和曝光数量；所述请求数量为所述第一服务器向第二服务器发送的对应于所述第一媒体信息的第二曝光请求的数量；所述曝光数量为所述第一媒体信息的实际曝光数量。
本实施例中，所述第一服务器中预先存储多个合约信息；所述合约信息由媒体信息推送需求方通过第二服务器与合约系统约定。每个合约信息中均包括媒体信息的约定曝光数量以及约定请求数量，所述合约信息中还可以包括待推送的媒体信息的类型、或者推送的目标对象的类型等等；当然，在建立合约信息时，还包括约定基于所述约定曝光数量以及所述约定请求数量的约定价格。进一步地，所述合约系统将约定好的所述多个合约信息发送至所述第一服务器中存储，以便当所述第一服务器接收到媒体信息的第一曝光请求时，能够从已经建立的合约信息中选择满足条件的媒体信息。
进一步地，所述第一服务器基于所述第一曝光请求选择第一媒体信息，包括：所述第一服务器基于所述第一曝光请求选择满足第一预设规则的第一媒体信息。其中，作为一种实施方式，所述第一预设规则可以为按照类型进行选择。例如，在存储的多个合约信息中，按照所述第一曝光请求中所包括的用户信息(例如用户标识和/或终端设备标识)和/或媒体信息展示位信息(媒体信息展示位是在视频播放界面(进一步还可以包括视频的类型)、或游戏界面(进一步还可以包括游戏的类型)等信息，以及媒体信息展示位的大小等信息)选择与上述信息所包括的类型所匹配的合约信息(基于所述合约信息中的待推送的媒体信息的类型、或者推送的目标对象的类型等等)，选择满足上述条件的第一媒体信息。
作为另一种实施方式，所述第一预设规则还可以为按照剩余约定曝光数量或者剩余约定请求数量由大到小进行排序。例如，在存储的多个合约信息中，均包括约定请求数量和约定曝光数量；所述约定请求数量表示所述第一服务器需向第二服务器发送的对应的媒体信息的第二曝光请求的数量的最大值，以供媒体信息推送需求方(例如广告主)进行回复或选择回复是否推送媒体信息内容；所述约定曝光数量表示所述第一服务器需向终端设备(具体为终端设备的应用客户端)实际推送的媒体信息数量的最大值。则在所述第一服务器每一次向第二服务器发送第二曝光请求或者向终端设备推送媒体信息时，均实时更新相应媒体信息的第二曝光请求的实际数量以及实际的曝光数量，从而能够确定所述和合约信息相对应的剩余约定请求数量和剩余约定曝光数量。在所述第一服务器接收到媒体信息的第一曝光请求时，可以选择所述剩余约定请求数量和/或所述剩余约定请求数量最多的合约信息对应的媒体信息作为所述第一媒体信息。
进一步地，所述第一服务器查询所述第一媒体信息的请求数量和曝光数量，所述请求数量表示所述第一服务器已经向第二服务器发送的对应于所述第一媒体信息的第二曝光请求的数量，所述曝光数量表示所述第一服务器已经向终端设备(具体为终端设备的应用客户端)发送的所述第一媒体信息的实际曝光数量，也即广告的实际曝光数量。
步骤303：判断所述第一媒体信息的请求数量是否达到约定请求数量、并且所述曝光数量是否达到约定曝光数量；当所述第一媒体信息的请求数量未达到约定请求数量、并且所述曝光数量未达到约定曝光数量时，执行步骤304至步骤306；当所述第一媒体信息的请求数量达到所述约定请求数量，或者所述第一媒体信息的曝光数量达到所述约定曝光数量时，执行步骤307。其中，所述约定请求数量大于所述约定曝光数量，以支持所述第二服务器反馈表征回退的响应消息。
步骤304：发送第二曝光请求至第二服务器；所述第二曝光请求包括用户信息和媒体信息展示位信息。
步骤305：接收所述第二服务器的表征回复的响应消息；所述响应消息包括第一媒体信息素材；基于所述第一媒体信息素材推送所述第一媒体信息。
步骤306：接收所述第二服务器的表征回退的响应消息。
本实施例中，以所述约定请求数量为N、所述约定曝光数量为M为例，N为大于M的正整数，则当所述第一媒体信息的请求数量(表示实际向第二服务器发送曝光请求的数量)未达到N、并且所述第一媒体信息的曝光数量(表示实际向终端设备推送媒体信息的数量)未达到M时，执行步骤304：所述第一服务器向所述第二服务器发送第二曝光请求，所述第二曝光请求用于向第二服务器请求媒体信息素材。
进一步地，所述第一服务器接收所述第二服务器的响应消息；由于 本实施例中预先约定的合约信息中所述约定请求数量大于所述约定曝光数量，则所述第二服务器有对应所述第一服务器发送的第二曝光请求进行回复或进行回退的选择权；基于此，所述第一服务器可能接收到所述第二服务器的表征回复的响应消息，即步骤305；所述表征回复的响应消息中包括第一媒体信息素材，所述第一媒体信息素材可以为表征所述第一媒体信息素材(例如图片文件或视频文件)的统一资源定位符(URL，Uniform Resource Locator)；所述第一服务器可按照所述第一媒体信息素材向第一曝光请求对应的终端设备进行媒体信息推送。所述第一服务器也可能接收到所述第二服务器的表征回退的响应消息，即步骤306；所述表征回退的响应消息表示第一媒体信息推送需求方(例如广告主)不针对所述第一曝光请求进行媒体信息推送。
本实施例中，所述第一服务器具备实时计算功能，即向所述第二服务器发送一次曝光请求、以及向终端设备推送一次媒体信息时，均针对相应媒体信息对应的合约信息的请求数量和曝光数量进行更新。
本实施例中，所述约定请求数量大于所述约定曝光数量，以支持所述第二服务器反馈表征回退的响应消息；作为一种实施方式，所述约定请求数量为所述约定曝光数量的n倍；n为大于1的整数。具体的，以所述约定请求数量为N、所述约定曝光数量为M为例，则有N＝nM。其中，“n”的数值大小可由媒体信息推送需求方(例如广告主)在通过第二服务器约定合约信息时确定；n的数值较小，表明第二服务器反馈表征回退的响应消息的数量相对较少；n的数值越大，表明第二服务器反馈表征回退的响应消息的数量相对较多，也即代表媒体信息推送需求方(例如广告主)的第二服务器拥有更多的选择权，选择更为接近待推送的媒体信息对应的目标对象的请求消息进行回复，选择不属于待推送的媒体信息对应的目标对象的请求消息进行回退，即不进行相应媒体信息 进行推送，对于媒体信息推送需求方来说，大大提升了媒体信息定向推送的准确率，对于终端用户而言，浏览到的媒体信息也多是终端用户感兴趣的内容，相应的，也大大提升了用户的体验，增加了用户对媒体信息的点击量、转化量等等；对于媒体信息推送需求方来说，也提升了媒体信息推送的营销和变现效果，大大提高了媒体信息推送需求方的收益。另一方面，对于第一服务器来说，对约定曝光数量以外的请求数量可进行额外收费，即n的数值越大，收取的费用越多，即对媒体信息推送需求方(例如广告主)的第二服务器的选择权进行收费，第二服务器的选择权越大，收费越多，相应的，第二服务器的选择权越小，收费相应越少，也大大提升了第一服务器的运营商的收益。
步骤307：选择满足所述第一曝光请求的其他媒体信息，进一步查询所述其他媒体信息的请求数量和曝光数量，重新执行步骤303。
本实施例中，以所述约定请求数量为N、所述约定曝光数量为M为例，N为大于M的正整数，则当所述第一媒体信息的请求数量(表示实际向第二服务器发送曝光请求的数量)达到N、或者所述第一媒体信息的曝光数量(表示实际向终端设备推送媒体信息的数量)达到M时，表明所述第一媒体信息对应的合约信息已经完成，所述第一服务器进一步参照步骤302中所述第一媒体信息的选择方式选择满足所述第一曝光请求的其他媒体信息，重新执行查询所述其他媒体信息的请求数量和曝光数量，以及步骤303的过程。
采用本申请实施例的技术方案，通过约定的所述约定请求数量大于所述约定曝光数量，使第一服务器向第二服务器发送请求消息的数量大于媒体信息的推送数量，支持第二服务器针对请求消息选择回复或回退，实现了代表需求方(例如广告主)的第二服务器对待推送媒体信息的目标对象的筛选。
本申请实施例提供了一种信息处理方法，应用于第二服务器中。图4为本申请实施例提供的一种信息处理方法的流程示意图；如图4所示，所述信息处理方法包括：
步骤401：第二服务器接收第一服务器的第二曝光请求；所述第二曝光请求包括用户信息和媒体信息展示位信息、以及第一媒体信息的相关信息。
这里，所述第二服务器可以为需求方平台(DSP)，服务于广告主(即媒体信息推送需求方)。本实施例中，步骤401之前，即所述第二服务器接收第一服务器的第二曝光请求之前，媒体信息推送需求方通过所述第二服务器与合约系统约定合约信息。每个合约信息中均包括媒体信息的约定曝光数量以及约定请求数量，所述合约信息中还可以包括待推送的媒体信息的类型、或者推送的目标对象的类型等等；当然，在建立合约信息时，还包括约定基于所述约定曝光数量以及所述约定请求数量的约定价格。进一步地，所述合约系统将约定好的所述多个合约信息发送至所述第一服务器中存储。
本步骤中，所述第二服务器接收第一服务器的第二曝光请求，所述第二曝光请求用于向第二服务器请求媒体信息素材。所述第二曝光请求包括用户信息和媒体信息展示位信息；所述用户信息具体包括用户标识和/或终端设备标识；所述用户标识例如用户登录应用的身份识别码(ID)，所述ID例如QQ号码等等。所述媒体信息展示位信息具体包括媒体信息展示位的所在位置信息等等，所述媒体信息展示位的所在位置信息可以为所述媒体信息展示位是在视频播放界面(进一步还可以包括视频的类型)、或游戏界面(进一步还可以包括游戏的类型)等信息，以及媒体信息展示位的大小等信息。当然，所述第二曝光请求中还包括所述第一媒体信息的相关信息，例如所述第一媒体信息标识，以支持所述第二 服务器基于所述第一媒体信息的相关信息进行后续所述第一媒体信息的表征回退的响应消息数量的查询、以及是否回复所述第二曝光请求的决策。
步骤402：查询对应于所述第一媒体信息的表征回退的响应消息数量，以及基于所述用户信息和/或所述媒体信息展示位信息判断是否满足所述第一媒体信息的预设推送条件，获得判断结果。
本实施例中，所述第二服务器具备实时计算功能，即接收到所述第一服务器的第二曝光请求、向所述第一服务器发送表征回退的响应消息、或者向所述第一服务器发送表征回复的响应消息时，均针对相应媒体信息对应的合约信息的曝光请求数量、回退数量、回复数量进行更新。基于此，所述第二服务器基于所述第二曝光请求中所述第一媒体信息的相关信息进行查询，获得对应于所述第一媒体信息的表征回退的响应消息数量。进一步地，所述第二服务器基于所述第二曝光请求中的用户信息和媒体信息展示位信息按照第二预设规则进行判断，判定所述第二曝光请求是否针对所述第一媒体信息的目标对象，即发送媒体信息的曝光请求的终端设备是否是所述第一媒体信息的目标客户。具体的，所述第二预设规则可以为任何媒体信息推送的精准定向规则，本实施例中不做详细描述。
步骤403：基于所述判断结果以及所述表征回退的响应消息数量向所述第一服务器发送响应消息。
这里，以所述约定请求数量为N、所述约定曝光数量为M为例，N为大于M的正整数，则当所述表征回退的响应消息数量达到N-M时，表明当前已无选择的空间，无论所述判断结果是否是所述第一媒体信息满足预设推送条件，则所述第二服务器向所述第一服务器发送表征回复的响应消息；当所述表征回退的响应消息数量未达到N-M时，表明当前 还存在选择的空间，则可以依据判断结果所述第一媒体信息是否满足预设推送条件发送表征回退的响应消息或是发送表征回复的响应消息。当确定向所述第一服务器发送表征回复的响应消息时，所述响应消息中包括第一媒体信息素材，所述第一媒体信息素材可以为表征所述第一媒体信息素材(例如图片文件或视频文件)的URL。
采用本申请实施例的技术方案，第二服务器支持针对请求消息选择回复或回退，实现了代表需求方(例如广告主)的第二服务器对待推送媒体信息的目标对象的筛选。
本申请实施例提供了一种信息处理方法，应用于第二服务器中。图5为本申请实施例提供的一种信息处理方法的流程示意图；如图5所示，所述信息处理方法包括：
步骤501：第二服务器接收第一服务器的第二曝光请求；所述第二曝光请求包括用户信息和媒体信息展示位信息、以及第一媒体信息的相关信息。
这里，所述第二服务器可以为需求方平台(DSP)，服务于广告主(即媒体信息推送需求方)。本实施例中，步骤401之前，即所述第二服务器接收第一服务器的第二曝光请求之前，媒体信息推送需求方通过所述第二服务器与合约系统约定合约信息。每个合约信息中均包括媒体信息的约定曝光数量以及约定请求数量，所述合约信息中还可以包括待推送的媒体信息的类型、或者推送的目标对象的类型等等；当然，在建立合约信息时，还包括约定基于所述约定曝光数量以及所述约定请求数量的约定价格。进一步地，所述合约系统将约定好的所述多个合约信息发送至所述第一服务器中存储。
本步骤中，所述第二服务器接收第一服务器的第二曝光请求，所述第二曝光请求用于向第二服务器请求媒体信息素材。所述第二曝光请求 包括用户信息和媒体信息展示位信息；所述用户信息具体包括用户标识和/或终端设备标识；所述用户标识例如用户登录应用的身份识别码(ID)，所述ID例如QQ号码等等。所述媒体信息展示位信息具体包括媒体信息展示位的所在位置信息等等，所述媒体信息展示位的所在位置信息可以为所述媒体信息展示位是在视频播放界面(进一步还可以包括视频的类型)、或游戏界面(进一步还可以包括游戏的类型)等信息，以及媒体信息展示位的大小等信息。当然，所述第二曝光请求中还包括所述第一媒体信息的相关信息，例如所述第一媒体信息标识，以支持所述第二服务器基于所述第一媒体信息的相关信息进行后续所述第一媒体信息的表征回退的响应消息数量的查询、以及是否回复所述第二曝光请求的决策。
步骤502：查询对应于所述第一媒体信息的表征回退的响应消息数量，以及基于所述用户信息和/或所述媒体信息展示位信息判断是否满足所述第一媒体信息的预设推送条件，获得判断结果。
本实施例中，所述第二服务器具备实时计算功能，即接收到所述第一服务器的第二曝光请求、向所述第一服务器发送表征回退的响应消息、或者向所述第一服务器发送表征回复的响应消息时，均针对相应媒体信息对应的合约信息的曝光请求数量、回退数量、回复数量进行更新。基于此，所述第二服务器基于所述第二曝光请求中所述第一媒体信息的相关信息进行查询，获得对应于所述第一媒体信息的表征回退的响应消息数量。进一步地，所述第二服务器基于所述第二曝光请求中的用户信息和媒体信息展示位信息按照第二预设规则进行判断，判定所述第二曝光请求是否针对所述第一媒体信息的目标对象，即发送媒体信息的曝光请求的终端设备是否是所述第一媒体信息的目标客户。具体的，所述第二预设规则可以为任何媒体信息推送的精准定向规则，本实施例中不做详 细描述。
步骤503：当所述判断结果为满足所述第一媒体信息的预设推送条件、且所述表征回退的响应消息数量未达到约定请求数量与约定曝光数量的差值时，向所述第一服务器发送表征回复的响应消息；所述响应消息包括第一媒体信息素材。
步骤504：当所述判断结果为不满足所述第一媒体信息的预设推送条件、或者所述表征回退的响应消息数量达到约定请求数量与约定曝光数量的差值时，向所述第一服务器发送表征回退的响应消息。
步骤503和步骤504中，以所述约定请求数量为N、所述约定曝光数量为M为例，N为大于M的正整数，则当所述表征回退的响应消息数量达到N-M时，表明当前已无选择的空间，无论所述判断结果是否是所述第一媒体信息满足预设推送条件，则所述第二服务器向所述第一服务器发送表征回复的响应消息；当所述表征回退的响应消息数量未达到N-M时，表明当前还存在选择的空间，则可以依据判断结果所述第一媒体信息是否满足预设推送条件发送表征回退的响应消息或是发送表征回复的响应消息。当确定向所述第一服务器发送表征回复的响应消息时，所述响应消息中包括第一媒体信息素材，所述第一媒体信息素材可以为表征所述第一媒体信息素材(例如图片文件或视频文件)的URL。
采用本申请实施例的技术方案，第二服务器支持针对请求消息选择回复或回退，实现了代表需求方(例如广告主)的第二服务器对待推送媒体信息的目标对象的筛选。
基于实施例一至实施例四，结合图1所示的系统架构对本申请实施例的信息处理方法进行详细说明。
以媒体信息推送需求方为广告主、媒体信息为广告、第一服务器为ADX、第二服务器为DSP为例，具体的：
广告主通过DSP与合约系统签订合约C，约定M次广告曝光，发送倍数为n，n为正数，M为正整数；即ADX需向DSP发送nM次曝光请求；合约C签订完成后，所述合约系统将合约C发送至ADX中存储。
当有用户通过终端设备(例如手机、平板电脑、笔记本电脑、台式电脑等)激活应用(所述应用例如浏览器应用、视频播放器应用、游戏应用)时，若所述应用中已添加广告位以展示广告时，则所述终端设备(具体为应用)产生曝光请求，将所述曝光请求发送至ADX。其中，所述曝光请求中携带有用户标识和广告位标识。
ADX接收到所述终端设备发送的曝光请求后，基于所述曝光请求中携带的用户标识和广告位标识判定合约C为满足需求，查询合约C的已曝光次数X和请求次数Y；当X大于等于M或者Y大于等于nM时，则表明合约C已经完成，所述ADX选择其他满足条件的合约；当X小于M并且Y小于nM时，则ADX发送曝光请求至DSP，同时更新所述ADX中所述合约C的曝光请求次数。其中，所述曝光请求包括用户标识和广告位标识，以及合约C标识。
DSP接收到曝光请求后，基于所述用户标识和广告位标识判定所述曝光请求是否对应所述合约C的目标客户，并且查询所述合约C对应的回退数量；当所述回退数量达到nM-M时，则无论所述曝光请求是否对应所述合约C的目标客户，均无法进行回退，只能进行回复；只有当所述回退数量未达到nM-M时，可基于所述用户标识和广告位标识判定所述曝光请求是否对应所述合约C的目标客户的判定结果，当确定所述曝光请求对应所述合约C的目标客户时，DSP向ADX反馈回复响应消息，所述回复响应消息中包括所述合约C对应的广告素材；当确定所述曝光请求不对应所述合约C的目标客户时，DSP向ADX反馈回退响应消息。
ADX接收到DSP的回复响应消息后，基于广告素材向终端设备推送广告，产生广告曝光，同时更新所述ADX中所述合约C的广告曝光数量。
本申请实施例还提供了一种服务器，所述服务器作为第一服务器。图6为本申请实施例的服务器的一种组成结构示意图；如图6所示，所述服务器包括：第一接收单元61、第一处理单元62和第一发送单元63；其中，
所述第一接收单元61，用于接收媒体信息的第一曝光请求；所述第一曝光请求用于向所述第一服务器请求媒体信息；
所述第一处理单元62，用于基于所述第一曝光请求选择第一媒体信息，查询所述第一媒体信息的请求数量和曝光数量；所述请求数量为所述第一服务器向第二服务器发送的对应于所述第一媒体信息的第二曝光请求的数量；所述曝光数量为所述第一媒体信息的实际曝光数量；判断所述第一媒体信息的请求数量是否达到约定请求数量，以及所述曝光数量是否达到约定曝光数量；
所述第一发送单元63，用于当所述第一处理单元62获得的判断结果为所述第一媒体信息的请求数量未达到约定请求数量、并且所述曝光数量未达到约定曝光数量时，发送第二曝光请求至第二服务器；所述第二曝光请求包括用户信息和媒体信息展示位信息；
其中，所述约定请求数量大于所述约定曝光数量；以支持所述第二服务器反馈表征回退的响应消息。
这里，所述第一服务器可以为广告交易平台(ADX)，则所述媒体信息具体可以为广告内容。则所述第一接收单元61接收终端设备发送的媒体信息的第一曝光请求。具体的，所述终端设备中预先安装的应用(例如游戏应用、视频播放应用、浏览器应用等)都添加媒体信息展示 位以展示给用户更多的媒体信息，则当用户激活终端设备中的上述应用时，例如打开视频播放器、或者打开浏览器、或者激活游戏时，相当于所述终端设备的应用客户端向所述第一接收单元61发送媒体信息的第一曝光请求，以所述媒体信息为广告内容为例，则所述第一曝光请求用于请求曝光广告内容；相应的，所述第一接收单元61接收终端设备的应用客户端发送的媒体信息的第一曝光请求。
其中，所述媒体信息的第一曝光请求中包括用户信息和媒体信息展示位信息；所述用户信息具体包括用户标识和/或终端设备标识；所述用户标识例如用户登录应用的身份识别码(ID)，所述ID例如QQ号码等等。所述媒体信息展示位信息具体包括媒体信息展示位的所在位置信息等等，所述媒体信息展示位的所在位置信息可以为所述媒体信息展示位是在视频播放界面(进一步还可以包括视频的类型)、或游戏界面(进一步还可以包括游戏的类型)等信息，以及媒体信息展示位的大小等信息。
本实施例中，所述第一处理单元62中预先存储多个合约信息；所述合约信息由媒体信息推送需求方通过第二服务器与合约系统约定。每个合约信息中均包括媒体信息的约定曝光数量以及约定请求数量，所述合约信息中还可以包括待推送的媒体信息的类型、或者推送的目标对象的类型等等；当然，在建立合约信息时，还包括约定基于所述约定曝光数量以及所述约定请求数量的约定价格。进一步地，所述合约系统将约定好的所述多个合约信息发送至所述第一服务器中存储，以便当所述第一服务器接收到媒体信息的第一曝光请求时，能够从已经建立的合约信息中选择满足条件的媒体信息。
进一步地，所述第一处理单元62基于所述第一曝光请求选择满足第一预设规则的第一媒体信息。其中，作为一种实施方式，所述第一预 设规则可以为按照类型进行选择。例如，在存储的多个合约信息中，按照所述第一曝光请求中所包括的用户信息(例如用户标识和/或终端设备标识)和/或媒体信息展示位信息(媒体信息展示位是在视频播放界面(进一步还可以包括视频的类型)、或游戏界面(进一步还可以包括游戏的类型)等信息，以及媒体信息展示位的大小等信息)选择与上述信息所包括的类型所匹配的合约信息(基于所述合约信息中的待推送的媒体信息的类型、或者推送的目标对象的类型等等)，选择满足上述条件的第一媒体信息。
作为另一种实施方式，所述第一预设规则还可以为按照剩余约定曝光数量或者剩余约定请求数量由大到小进行排序。例如，在存储的多个合约信息中，均包括约定请求数量和约定曝光数量；所述约定请求数量表示所述第一服务器需向第二服务器发送的对应的媒体信息的第二曝光请求的数量的最大值，以供媒体信息推送需求方(例如广告主)进行回复或选择回复是否推送媒体信息内容；所述约定曝光数量表示所述第一服务器需向终端设备(具体为终端设备的应用客户端)实际推送的媒体信息数量的最大值。则在所述第一发送单元63每一次向第二服务器发送第二曝光请求或者向终端设备推送媒体信息时，均实时更新相应媒体信息的第二曝光的实际数量以及实际的曝光数量，从而能够确定所述和合约信息相对应的剩余约定请求数量和剩余约定曝光数量。在所述第一接收单元61接收到媒体信息的第一曝光请求时，所述第一处理单元62可以选择所述剩余约定请求数量和/或所述剩余约定请求数量最多的合约信息对应的媒体信息作为所述第一媒体信息。
进一步地，所述第一处理单元62查询所述第一媒体信息的请求数量和曝光数量，所述请求数量表示所述第一发送单元63已经向第二服务器发送的对应于所述第一媒体信息的第二曝光请求的数量，所述曝光 数量表示所述第一发送单元63已经向终端设备(具体为终端设备的应用客户端)发送的媒体信息的实际曝光数量，也即广告的实际曝光数量。
本实施例中，以所述约定请求数量为N、所述约定曝光数量为M为例，N为大于M的正整数，则当所述第一媒体信息的请求数量(表示实际向第二服务器发送曝光请求的数量)未达到N、并且所述第一媒体信息的曝光数量(表示实际向终端设备推送媒体信息的数量)未达到M时，所述第一处理单元62使能所述第一发送单元63向所述第二服务器发送第二曝光请求，所述第二曝光请求用于向第二服务器请求媒体信息素材。
本实施例中，所述约定请求数量大于所述约定曝光数量，以支持所述第二服务器反馈表征回退的响应消息；作为一种实施方式，所述约定请求数量为所述约定曝光数量的n倍；n为大于1的整数。具体的，以所述约定请求数量为N、所述约定曝光数量为M为例，则有N＝nM。其中，“n”的数值大小可由媒体信息推送需求方(例如广告主)在通过第二服务器约定合约信息时确定；n的数值较小，表明第二服务器反馈表征回退的响应消息的数量相对较少；n的数值越大，表明第二服务器反馈表征回退的响应消息的数量相对较多，也即代表媒体信息推送需求方(例如广告主)的第二服务器拥有更多的选择权，选择更为接近待推送的媒体信息对应的目标对象的请求消息进行回复，选择不属于待推送的媒体信息对应的目标对象的请求消息进行回退，即不进行相应媒体信息进行推送，对于媒体信息推送需求方来说，大大提升了媒体信息定向推送的准确率，对于终端用户而言，浏览到的媒体信息也多是终端用户感兴趣的内容，相应的，也大大提升了用户的体验，增加了用户对媒体信息的点击量、转化量等等；对于媒体信息推送需求方来说，也提升了媒体信息推送的营销和变现效果，大大提高了媒体信息推送需求方的收益。另一方面，对于第一服务器来说，对约定曝光数量以外的请求数量可进 行额外收费，即n的数值越大，收取的费用越多，即对媒体信息推送需求方(例如广告主)的第二服务器的选择权进行收费，第二服务器的选择权越大，收费越多，相应的，第二服务器的选择权越小，收费相应越少，也大大提升了第一服务器的运营商的收益。
本领域技术人员应当理解，本申请实施例的服务器中各处理模块的功能，可参照前述信息处理方法的相关描述而理解，本申请实施例的信息处理系统中各处理模块，可通过实现本申请实施例所述的功能的模拟电路而实现，也可以通过执行本申请实施例所述的功能的软件在智能终端上的运行而实现。
本申请实施例还提供了一种服务器，所述服务器作为第一服务器，所述第一服务器具体可参照图6所示，所述服务器包括：第一接收单元61、第一处理单元62和第一发送单元63；其中，
所述第一接收单元61，用于接收媒体信息的第一曝光请求；所述第一曝光请求用于向所述第一服务器请求媒体信息；还用于接收所述第二服务器的表征回复的响应消息；所述响应消息包括第一媒体信息素材；
所述第一处理单元62，用于基于所述第一曝光请求选择第一媒体信息，查询所述第一媒体信息的请求数量和曝光数量；所述请求数量为所述第一服务器向第二服务器发送的对应于所述第一媒体信息的第二曝光请求的数量；所述曝光数量为所述第一媒体信息的实际曝光数量；判断所述第一媒体信息的请求数量是否达到约定请求数量，以及所述曝光数量是否达到约定曝光数量；当判断结果为所述第一媒体信息的请求数量达到所述约定请求数量，或者所述第一媒体信息的曝光数量达到所述约定曝光数量时，选择满足所述第一曝光请求的其他媒体信息，进一步查询所述其他媒体信息的请求数量和曝光数量；判断所述其他媒体信息的请求数量是否达到约定请求数量，以及所述其他媒体信息的曝光数量 是否达到约定曝光数量；
所述第一发送单元63，用于当所述第一处理单元62获得的判断结果为所述第一媒体信息的请求数量未达到约定请求数量、并且所述曝光数量未达到约定曝光数量时，发送第二曝光请求至第二服务器；所述第二曝光请求包括用户信息和媒体信息展示位信息；还用于基于所述第一接收单元61获得的第一媒体信息素材推送所述第一媒体信息；
其中，所述约定请求数量大于所述约定曝光数量；以支持所述第二服务器反馈表征回退的响应消息。
这里，所述第一服务器可以为广告交易平台(ADX)，则所述媒体信息具体可以为广告内容。则所述第一接收单元61接收终端设备发送的媒体信息的第一曝光请求。具体的，所述终端设备中预先安装的应用(例如游戏应用、视频播放应用、浏览器应用等)都添加媒体信息展示位以展示给用户更多的媒体信息，则当用户激活终端设备中的上述应用时，例如打开视频播放器、或者打开浏览器、或者激活游戏时，相当于所述终端设备的应用客户端向所述第一接收单元61发送媒体信息的第一曝光请求，以所述媒体信息为广告内容为例，则所述第一曝光请求用于请求曝光广告内容；相应的，所述第一接收单元61接收终端设备的应用客户端发送的媒体信息的第一曝光请求。
其中，所述媒体信息的第一曝光请求中包括用户信息和媒体信息展示位信息；所述用户信息具体包括用户标识和/或终端设备标识；所述用户标识例如用户登录应用的身份识别码(ID)，所述ID例如QQ号码等等。所述媒体信息展示位信息具体包括媒体信息展示位的所在位置信息等等，所述媒体信息展示位的所在位置信息可以为所述媒体信息展示位是在视频播放界面(进一步还可以包括视频的类型)、或游戏界面(进一步还可以包括游戏的类型)等信息，以及媒体信息展示位的大小等信 息。
本实施例中，所述第一处理单元62中预先存储多个合约信息；所述合约信息由媒体信息推送需求方通过第二服务器与合约系统约定。每个合约信息中均包括媒体信息的约定曝光数量以及约定请求数量，所述合约信息中还可以包括待推送的媒体信息的类型、或者推送的目标对象的类型等等；当然，在建立合约信息时，还包括约定基于所述约定曝光数量以及所述约定请求数量的约定价格。进一步地，所述合约系统将约定好的所述多个合约信息发送至所述第一服务器中存储，以便当所述第一服务器接收到媒体信息的第一曝光请求时，能够从已经建立的合约信息中选择满足条件的媒体信息。
进一步地，所述第一处理单元62基于所述第一曝光请求选择满足第一预设规则的第一媒体信息。其中，作为一种实施方式，所述第一预设规则可以为按照类型进行选择。例如，在存储的多个合约信息中，按照所述第一曝光请求中所包括的用户信息(例如用户标识和/或终端设备标识)和/或媒体信息展示位信息(媒体信息展示位是在视频播放界面(进一步还可以包括视频的类型)、或游戏界面(进一步还可以包括游戏的类型)等信息，以及媒体信息展示位的大小等信息)选择与上述信息所包括的类型所匹配的合约信息(基于所述合约信息中的待推送的媒体信息的类型、或者推送的目标对象的类型等等)，选择满足上述条件的第一媒体信息。
作为另一种实施方式，所述第一预设规则还可以为按照剩余约定曝光数量或者剩余约定请求数量由大到小进行排序。例如，在存储的多个合约信息中，均包括约定请求数量和约定曝光数量；所述约定请求数量表示所述第一服务器需向第二服务器发送的对应的媒体信息的第二曝光请求的数量的最大值，以供媒体信息推送需求方(例如广告主)进行 回复或选择回复是否推送媒体信息内容；所述约定曝光数量表示所述第一服务器需向终端设备(具体为终端设备的应用客户端)实际推送的媒体信息数量的最大值。则在所述第一发送单元63每一次向第二服务器发送第二曝光请求或者向终端设备推送媒体信息时，均实时更新相应媒体信息的第二曝光请求的实际数量以及实际的曝光数量，从而能够确定所述和合约信息相对应的剩余约定请求数量和剩余约定曝光数量。在所述第一接收单元61接收到媒体信息的第一曝光请求时，所述第一处理单元62可以选择所述剩余约定请求数量和/或所述剩余约定请求数量最多的合约信息对应的媒体信息作为所述第一媒体信息。
进一步地，所述第一处理单元62查询所述第一媒体信息的请求数量和曝光数量，所述请求数量表示所述第一发送单元63已经向第二服务器发送的对应于所述第一媒体信息的第二曝光请求的数量，所述曝光数量表示所述第一发送单元63已经向终端设备(具体为终端设备的应用客户端)发送的所述第一媒体信息的实际曝光数量，也即广告的实际曝光数量。
本实施例中，以所述约定请求数量为N、所述约定曝光数量为M为例，N为大于M的正整数，则当所述第一媒体信息的请求数量(表示实际向第二服务器发送曝光请求的数量)未达到N、并且所述第一媒体信息的曝光数量(表示实际向终端设备推送媒体信息的数量)未达到M时，所述第一处理单元62使能所述第一发送单元63向所述第二服务器发送第二曝光请求，所述第二曝光请求用于向第二服务器请求媒体信息素材。进一步地，所述第一接收单元61接收所述第二服务器的响应消息；由于本实施例中预先约定的合约信息中所述约定请求数量大于所述约定曝光数量，则所述第二服务器有对应所述第一服务器发送的第二曝光请求进行回复或进行回退的选择权；基于此，所述第一接收单元61可能 接收到所述第二服务器的表征回复的响应消息，所述表征回复的响应消息中包括第一媒体信息素材，所述第一媒体信息素材可以为表征所述第一媒体信息素材(例如图片文件或视频文件)的URL；所述第一处理单元62可使能第一发送单元63可按照所述第一媒体信息素材向所述第一曝光请求对应的终端设备进行媒体信息推送。所述第一接收单元61也可能接收到所述第二服务器的表征回退的响应消息，所述表征回退的响应消息表示第一媒体信息推送需求方(例如广告主)不针对所述第一曝光请求进行媒体信息推送。
本实施例中，所述约定请求数量大于所述约定曝光数量，以支持所述第二服务器反馈表征回退的响应消息；作为一种实施方式，所述约定请求数量为所述约定曝光数量的n倍；n为大于1的整数。具体的，以所述约定请求数量为N、所述约定曝光数量为M为例，则有N＝nM。其中，“n”的数值大小可由媒体信息推送需求方(例如广告主)在通过第二服务器约定合约信息时确定；n的数值较小，表明第二服务器反馈表征回退的响应消息的数量相对较少；n的数值越大，表明第二服务器反馈表征回退的响应消息的数量相对较多，也即代表媒体信息推送需求方(例如广告主)的第二服务器拥有更多的选择权，选择更为接近待推送的媒体信息对应的目标对象的请求消息进行回复，选择不属于待推送的媒体信息对应的目标对象的请求消息进行回退，即不进行相应媒体信息进行推送，对于媒体信息推送需求方来说，大大提升了媒体信息定向推送的准确率，对于终端用户而言，浏览到的媒体信息也多是终端用户感兴趣的内容，相应的，也大大提升了用户的体验，增加了用户对媒体信息的点击量、转化量等等；对于媒体信息推送需求方来说，也提升了媒体信息推送的营销和变现效果，大大提高了媒体信息推送需求方的收益。另一方面，对于第一服务器来说，对约定曝光数量以外的请求数量可进 行额外收费，即n的数值越大，收取的费用越多，即对媒体信息推送需求方(例如广告主)的第二服务器的选择权进行收费，第二服务器的选择权越大，收费越多，相应的，第二服务器的选择权越小，收费相应越少，也大大提升了第一服务器的运营商的收益。
本领域技术人员应当理解，本申请实施例的服务器中各处理模块的功能，可参照前述信息处理方法的相关描述而理解，本申请实施例的信息处理系统中各处理模块，可通过实现本申请实施例所述的功能的模拟电路而实现，也可以通过执行本申请实施例所述的功能的软件在智能终端上的运行而实现。
本实施例中，所述服务器中的第一处理单元62，在实际应用中可由所述服务器中的中央处理器(CPU，Central Processing Unit)、数字信号处理器(DSP，Digital Signal Processor)或可编程门阵列(FPGA，Field-Programmable Gate Array)实现；所述服务器中的第一接收单元61，在实际应用中可由所述服务器中的接收天线或接收器实现；所述服务器中的第一发送单元63，在实际应用中可由所述服务器中的发射天线或发射器实现。
本申请实施例还提供了一种服务器，所述服务器作为第二服务器。图7为本申请实施例的服务器的另一种组成结构示意图；如图7所示，所述服务器包括：第二接收单元71、第二处理单元72和第二发送单元73；其中，
所述第二接收单元71，用于接收第一服务器的第二曝光请求；所述第二曝光请求包括用户信息和媒体信息展示位信息、以及第一媒体信息的相关信息；
所述第二处理单元72，用于查询对应于所述第一媒体信息的表征回退的响应消息数量，以及基于所述用户信息和/或所述媒体信息展示位信 息判断是否满足所述第一媒体信息的预设推送条件，获得判断结果；
所述第二发送单元73，用于基于所述第二处理单元72获得的判断结果以及所述表征回退的响应消息数量向所述第一服务器发送响应消息。
这里，所述第二服务器可以为需求方平台(DSP)，服务于广告主(即媒体信息推送需求方)。本实施例中，所述第二接收单元71接收第一服务器的第二曝光请求之前，媒体信息推送需求方通过所述第二服务器与合约系统约定合约信息。每个合约信息中均包括媒体信息的约定曝光数量以及约定请求数量，所述合约信息中还可以包括待推送的媒体信息的类型、或者推送的目标对象的类型等等；当然，在建立合约信息时，还包括约定基于所述约定曝光数量以及所述约定请求数量的约定价格。进一步地，所述合约系统将约定好的所述多个合约信息发送至所述第一服务器中存储。
本步骤中，所述第二接收单元71接收第一服务器的第二曝光请求，所述第二曝光请求用于向第二服务器请求媒体信息素材。所述第二曝光请求包括用户信息和媒体信息展示位信息；所述用户信息具体包括用户标识和/或终端设备标识；所述用户标识例如用户登录应用的身份识别码(ID)，所述ID例如QQ号码等等。所述媒体信息展示位信息具体包括媒体信息展示位的所在位置信息等等，所述媒体信息展示位的所在位置信息可以为所述媒体信息展示位是在视频播放界面(进一步还可以包括视频的类型)、或游戏界面(进一步还可以包括游戏的类型)等信息，以及媒体信息展示位的大小等信息。当然，所述第二曝光请求中还包括所述第一媒体信息的相关信息，例如所述第一媒体信息标识，以支持所述第二服务器基于所述第一媒体信息的相关信息进行后续所述第一媒体信息的表征回退的响应消息数量的查询、以及是否回复所述第二曝光 请求的决策。
本实施例中，所述第二处理单元72具备实时计算功能，即所述第二接收单元71接收到所述第一服务器的第二曝光请求、所述第二发送单元73向所述第一服务器发送表征回退的响应消息、或者所述第二发送单元73向所述第一服务器发送表征回复的响应消息时，均针对相应媒体信息对应的合约信息的曝光请求数量、回退数量、回复数量进行更新。基于此，所述第二处理单元72基于所述第二曝光请求中所述第一媒体信息的相关信息进行查询，获得对应于所述第一媒体信息的表征回退的响应消息数量。进一步地，所述第二处理单元72基于所述第二曝光请求中的用户信息和媒体信息展示位信息按照第二预设规则进行判断，判定所述第二曝光请求是否针对所述第一媒体信息的目标对象，即发送所述媒体信息的曝光请求的终端设备是否是所述第一媒体信息的目标客户。具体的，所述第二预设规则可以为任何媒体信息推送的精准定向规则，本实施例中不做详细描述。
本实施例中，以所述约定请求数量为N、所述约定曝光数量为M为例，N为大于M的正整数，则当所述表征回退的响应消息数量达到N-M时，表明当前已无选择的空间，无论所述判断结果是否是所述第一媒体信息满足预设推送条件，则所述第二处理单元72使能所述第二发送单元73向所述第一服务器发送表征回复的响应消息；当所述表征回退的响应消息数量未达到N-M时，表明当前还存在选择的空间，则可以依据判断结果所述第一媒体信息是否满足预设推送条件发送表征回退的响应消息或是发送表征回复的响应消息。当确定向所述第一服务器发送表征回复的响应消息时，所述响应消息中包括第一媒体信息素材，所述第一媒体信息素材可以为表征所述第一媒体信息素材(例如图片文件或视频文件)的URL。
本领域技术人员应当理解，本申请实施例的服务器中各处理模块的功能，可参照前述信息处理方法的相关描述而理解，本申请实施例的信息处理系统中各处理模块，可通过实现本申请实施例所述的功能的模拟电路而实现，也可以通过执行本申请实施例所述的功能的软件在智能终端上的运行而实现。
本申请实施例还提供了一种服务器，所述服务器作为第二服务器，所述第二服务器具体可参照图7所示，所述服务器包括：第二接收单元71、第二处理单元72和第二发送单元73；其中，
所述第二接收单元71，用于接收第一服务器的第二曝光请求；所述第二曝光请求包括用户信息和媒体信息展示位信息、以及第一媒体信息的相关信息；
所述第二处理单元72，用于查询对应于所述第一媒体信息的表征回退的响应消息数量，以及基于所述用户信息和/或所述媒体信息展示位信息判断是否满足所述第一媒体信息的预设推送条件，获得判断结果；
所述第二发送单元73，用于当所述第二处理单元72获得的判断结果为满足所述第一媒体信息的预设推送条件、且所述表征回退的响应消息数量未达到约定请求数量与约定曝光数量的差值时，向所述第一服务器发送表征回复的响应消息；所述响应消息包括第一媒体信息素材；当所述判断结果为不满足所述第一媒体信息的预设推送条件、或者所述表征回退的响应消息数量达到约定请求数量与约定曝光数量的差值时，向所述第一服务器发送表征回退的响应消息。
这里，所述第二服务器可以为需求方平台(DSP)，服务于广告主(即媒体信息推送需求方)。本实施例中，所述第二接收单元71接收第一服务器的第二曝光请求之前，媒体信息推送需求方通过所述第二服务器与合约系统约定合约信息。每个合约信息中均包括媒体信息的约定曝光数 量以及约定请求数量，所述合约信息中还可以包括待推送的媒体信息的类型、或者推送的目标对象的类型等等；当然，在建立合约信息时，还包括约定基于所述约定曝光数量以及所述约定请求数量的约定价格。进一步地，所述合约系统将约定好的所述多个合约信息发送至所述第一服务器中存储。
本步骤中，所述第二接收单元71接收第一服务器的第二曝光请求，所述第二曝光请求用于向第二服务器请求媒体信息素材。所述第二曝光请求包括用户信息和媒体信息展示位信息；所述用户信息具体包括用户标识和/或终端设备标识；所述用户标识例如用户登录应用的身份识别码(ID)，所述ID例如QQ号码等等。所述媒体信息展示位信息具体包括媒体信息展示位的所在位置信息等等，所述媒体信息展示位的所在位置信息可以为所述媒体信息展示位是在视频播放界面(进一步还可以包括视频的类型)、或游戏界面(进一步还可以包括游戏的类型)等信息，以及媒体信息展示位的大小等信息。当然，所述第二曝光请求中还包括所述第一媒体信息的相关信息，例如所述第一媒体信息标识，以支持所述第二服务器基于所述第一媒体信息的相关信息进行后续所述第一媒体信息的表征回退的响应消息数量的查询、以及是否回复所述第二曝光请求的决策。
本实施例中，所述第二处理单元72具备实时计算功能，即所述第二接收单元71接收到所述第一服务器的第二曝光请求、所述第二发送单元73向所述第一服务器发送表征回退的响应消息、或者所述第二发送单元73向所述第一服务器发送表征回复的响应消息时，均针对相应媒体信息对应的合约信息的曝光请求数量、回退数量、回复数量进行更新。基于此，所述第二处理单元72基于所述第二曝光请求中所述第一媒体信息的相关信息进行查询，获得对应于所述第一媒体信息的表征回 退的响应消息数量。进一步地，所述第二处理单元72基于所述第二曝光请求中的用户信息和媒体信息展示位信息按照第二预设规则进行判断，判定所述第二曝光请求是否针对所述第一媒体信息的目标对象，即发送所述媒体信息的曝光的终端设备是否是所述第一媒体信息的目标客户。具体的，所述第二预设规则可以为任何媒体信息推送的精准定向规则，本实施例中不做详细描述。
本实施例中，以所述约定请求数量为N、所述约定曝光数量为M为例，N为大于M的正整数，则当所述表征回退的响应消息数量达到N-M时，表明当前已无选择的空间，无论所述判断结果是否是所述第一媒体信息满足预设推送条件，则所述第二处理单元72使能所述第二发送单元73向所述第一服务器发送表征回复的响应消息；当所述表征回退的响应消息数量未达到N-M时，表明当前还存在选择的空间，则可以依据判断结果所述第一媒体信息是否满足预设推送条件发送表征回退的响应消息或是发送表征回复的响应消息。当确定向所述第一服务器发送表征回复的响应消息时，所述响应消息中包括第一媒体信息素材，所述第一媒体信息素材可以为表征所述第一媒体信息素材(例如图片文件或视频文件)的URL。
本实施例中，所述服务器中的第二处理单元72，在实际应用中可由所述服务器中的CPU、DSP或FPGA；所述服务器中的第二接收单元71，在实际应用中可由所述服务器中的接收天线或接收器实现；所述服务器中的第二发送单元73，在实际应用中可由所述服务器中的发射天线或发射器实现。
本领域技术人员应当理解，本申请实施例的服务器中各处理模块的功能，可参照前述信息处理方法的相关描述而理解，本申请实施例的信息处理系统中各处理模块，可通过实现本申请实施例所述的功能的模拟 电路而实现，也可以通过执行本申请实施例所述的功能的软件在智能终端上的运行而实现。
在本申请所提供的几个实施例中，应该理解到，所揭露的设备和方法，可以通过其它的方式实现。以上所描述的设备实施例仅仅是示意性的，例如，所述单元的划分，仅仅为一种逻辑功能划分，实际实现时可以有另外的划分方式，如：多个单元或组件可以结合，或可以集成到另一个系统，或一些特征可以忽略，或不执行。另外，所显示或讨论的各组成部分相互之间的耦合、或直接耦合、或通信连接可以是通过一些接口，设备或单元的间接耦合或通信连接，可以是电性的、机械的或其它形式的。
上述作为分离部件说明的单元可以是、或也可以不是物理上分开的，作为单元显示的部件可以是、或也可以不是物理单元，即可以位于一个地方，也可以分布到多个网络单元上；可以根据实际的需要选择其中的部分或全部单元来实现本实施例方案的目的。
另外，在本申请各实施例中的各功能单元可以全部集成在一个处理单元中，也可以是各单元分别单独作为一个单元，也可以两个或两个以上单元集成在一个单元中；上述集成的单元既可以采用硬件的形式实现，也可以采用硬件加软件功能单元的形式实现。
本领域普通技术人员可以理解：实现上述方法实施例的全部或部分步骤可以通过程序指令相关的硬件来完成，前述的程序可以存储于一计算机可读取存储介质中，该程序在执行时，执行包括上述方法实施例的步骤；而前述的存储介质包括：移动存储设备、只读存储器(ROM，Read-Only Memory)、随机存取存储器(RAM，Random Access Memory)、磁碟或者光盘等各种可以存储程序代码的介质。
或者，本申请上述集成的单元如果以软件功能模块的形式实现并作 为独立的产品销售或使用时，也可以存储在一个计算机可读取存储介质中。基于这样的理解，本申请实施例的技术方案本质上或者说对现有技术做出贡献的部分可以以软件产品的形式体现出来，该计算机软件产品存储在一个存储介质中，包括若干指令用以使得一台计算机设备(可以是个人计算机、服务器、或者网络设备等)执行本申请各个实施例所述方法的全部或部分。而前述的存储介质包括：移动存储设备、ROM、RAM、磁碟或者光盘等各种可以存储程序代码的介质。
以上所述，仅为本申请的具体实施方式，但本申请的保护范围并不局限于此，任何熟悉本技术领域的技术人员在本申请揭露的技术范围内，可轻易想到变化或替换，都应涵盖在本申请的保护范围之内。因此，本申请的保护范围应以所述权利要求的保护范围为准。

Claims (18)

  1. 一种信息处理方法，其特征在于，所述方法包括：
    接收媒体信息的第一曝光请求；所述第一曝光请求用于向第一服务器请求媒体信息；
    基于所述第一曝光请求选择第一媒体信息，查询所述第一媒体信息的请求数量和曝光数量；所述请求数量为所述第一服务器向第二服务器发送的对应于所述第一媒体信息的第二曝光请求的数量；所述曝光数量为所述第一媒体信息的实际曝光数量；
    当所述第一媒体信息的请求数量未达到约定请求数量、并且所述曝光数量未达到约定曝光数量时，发送第二曝光请求至第二服务器；所述第二曝光请求包括用户信息和媒体信息展示位信息；
    其中，所述约定请求数量大于所述约定曝光数量，以支持所述第二服务器反馈表征回退的响应消息。
  2. 根据权利要求1所述的方法，其特征在于，所述方法还包括：当所述第一媒体信息的请求数量达到所述约定请求数量，或者所述第一媒体信息的曝光数量达到所述约定曝光数量时，选择满足所述第一曝光请求的其他媒体信息。
  3. 根据权利要求1所述的方法，其特征在于，所述约定请求数量为所述约定曝光数量的n倍；n为大于1的整数。
  4. 根据权利要求1所述的方法，其特征在于，所述方法还包括：接收所述第二服务器的表征回复的响应消息；所述响应消息包括第一媒体信息素材；
    基于所述第一媒体信息素材推送所述第一媒体信息。
  5. 根据权利要求1所述的方法，其特征在于，所述方法还包括： 接收所述服务器的表征回退的响应消息。
  6. 一种信息处理方法，其特征在于，所述方法包括：
    接收第一服务器的第二曝光请求；所述第二曝光请求包括用户信息和媒体信息展示位信息、以及第一媒体信息的相关信息；
    查询对应于所述第一媒体信息的表征回退的响应消息数量，以及基于所述用户信息和/或所述媒体信息展示位信息判断是否满足所述第一媒体信息的预设推送条件，获得判断结果；
    基于所述判断结果以及所述表征回退的响应消息数量向所述第一服务器发送响应消息。
  7. 根据权利要求6所述的方法，其特征在于，所述基于所述判断结果以及所述表征回退的响应消息数量向所述第一服务器发送响应消息，包括：
    当所述判断结果为满足所述第一媒体信息的预设推送条件、且所述表征回退的响应消息数量未达到约定请求数量与约定曝光数量的差值时，向所述第一服务器发送表征回复的响应消息；所述响应消息包括第一媒体信息素材。
  8. 根据权利要求6所述的方法，其特征在于，所述基于所述判断结果以及所述表征回退的响应消息数量向所述第一服务器发送响应消息，包括：
    当所述判断结果为不满足所述第一媒体信息的预设推送条件、或者所述表征回退的响应消息数量达到约定请求数量与约定曝光数量的差值时，向所述第一服务器发送表征回退的响应消息。
  9. 一种服务器，所述服务器为第一服务器；其特征在于，所述服务器包括：处理器；与所述处理器连接的存储器；所述存储器中存储有第一接收单元、第一处理单元和第一发送单元，当所述第一接收单元、第 一处理单元和第一发送单元由所述处理器执行时，执行以下操作：
    所述第一接收单元，用于接收媒体信息的第一曝光请求；所述第一曝光请求用于向所述第一服务器请求媒体信息；
    所述第一处理单元，用于基于所述第一曝光请求选择第一媒体信息，查询所述第一媒体信息的请求数量和曝光数量；所述请求数量为所述第一服务器向第二服务器发送的对应于所述第一媒体信息的第二曝光请求的数量；所述曝光数量为所述第一媒体信息的实际曝光数量；判断所述第一媒体信息的请求数量是否达到约定请求数量，以及所述曝光数量是否达到约定曝光数量；
    所述第一发送单元，用于当所述第一处理单元获得的判断结果为第一媒体信息的请求数量未达到约定请求数量、并且所述曝光数量未达到约定曝光数量时，发送第二曝光请求至第二服务器；所述第二曝光请求包括用户信息和媒体信息展示位信息；
    其中，所述约定请求数量大于所述约定曝光数量；以支持所述第二服务器反馈表征回退的响应消息。
  10. 根据权利要求9所述的服务器，其特征在于，所述第一处理单元，还用于当所述第一媒体信息的请求数量达到所述约定请求数量，或者所述第一媒体信息的曝光数量达到所述约定曝光数量时，选择满足所述第一曝光请求的其他媒体信息。
  11. 根据权利要求9所述的服务器，其特征在于，所述约定请求数量为所述约定曝光数量的n倍；n为大于1的整数。
  12. 根据权利要求9所述的服务器，其特征在于，所述第一接收单元，还用于接收所述第二服务器的表征回复的响应消息；所述响应消息包括第一媒体信息素材；
    所述第一发送单元，还用于基于所述第一接收单元获得的第一媒体 信息素材推送所述第一媒体信息。
  13. 根据权利要求9所述的服务器，其特征在于，所述第一接收单元，还用于接收所述第二服务器的表征回退的响应消息。
  14. 一种服务器，所述服务器为第二服务器；其特征在于，所述服务器包括：处理器；与所述处理器连接的存储器；所述存储器中存储有第二接收单元、第二处理单元和第二发送单元；其中，当所述第二接收单元、第二处理单元和第二发送单元由所述处理器执行时，执行以下操作：
    所述第二接收单元，用于接收第一服务器的第二曝光请求；所述第二曝光请求包括用户信息和媒体信息展示位信息、以及第一媒体信息的相关信息；
    所述第二处理单元，用于查询对应于所述第一媒体信息的表征回退的响应消息数量，以及基于所述用户信息和/或所述媒体信息展示位信息判断是否满足所述第一媒体信息的预设推送条件，获得判断结果；
    所述第二发送单元，用于基于所述第二处理单元获得的判断结果以及所述表征回退的响应消息数量向所述第一服务器发送响应消息。
  15. 根据权利要求14所述的服务器，其特征在于，所述第二发送单元，用于当所述判断结果为满足所述第一媒体信息的预设推送条件、且所述表征回退的响应消息数量未达到约定请求数量与约定曝光数量的差值时，向所述第一服务器发送表征回复的响应消息；所述响应消息包括第一媒体信息素材。
  16. 根据权利要求14所述的服务器，其特征在于，所述第二发送单元，用于当所述判断结果为不满足所述第一媒体信息的预设推送条件、或者所述表征回退的响应消息数量达到约定请求数量与约定曝光数量的差值时，向所述第一服务器发送表征回退的响应消息。
  17. 一种非易失性计算机可读存储介质，其特征在于，所述存储介质中存储有机器可读指令，所述机器可读指令可以有处理器执行以完成以下操作：
    接收媒体信息的第一曝光请求；所述第一曝光请求用于向第一服务器请求媒体信息；
    基于所述第一曝光请求选择第一媒体信息，查询所述第一媒体信息的请求数量和曝光数量；所述请求数量为所述第一服务器向第二服务器发送的对应于所述第一媒体信息的第二曝光请求的数量；所述曝光数量为所述第一媒体信息的实际曝光数量；
    当所述第一媒体信息的请求数量未达到约定请求数量、并且所述曝光数量未达到约定曝光数量时，发送第二曝光请求至第二服务器；所述第二曝光请求包括用户信息和媒体信息展示位信息；
    其中，所述约定请求数量大于所述约定曝光数量，以支持所述第二服务器反馈表征回退的响应消息。
  18. 一种非易失性计算机可读存储介质，其特征在于，所述存储介质中存储有机器可读指令，所述机器可读指令可以有处理器执行以完成以下操作：
    接收第一服务器的第二曝光请求；所述第二曝光请求包括用户信息和媒体信息展示位信息、以及第一媒体信息的相关信息；
    查询对应于所述第一媒体信息的表征回退的响应消息数量，以及基于所述用户信息和/或所述媒体信息展示位信息判断是否满足所述第一媒体信息的预设推送条件，获得判断结果；
    基于所述判断结果以及所述表征回退的响应消息数量向所述第一服务器发送响应消息。
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