WO2017117703A1 - 基于地理位置的导航广告推送系统 - Google Patents

基于地理位置的导航广告推送系统 Download PDF

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Publication number
WO2017117703A1
WO2017117703A1 PCT/CN2016/070038 CN2016070038W WO2017117703A1 WO 2017117703 A1 WO2017117703 A1 WO 2017117703A1 CN 2016070038 W CN2016070038 W CN 2016070038W WO 2017117703 A1 WO2017117703 A1 WO 2017117703A1
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WIPO (PCT)
Prior art keywords
navigation
server
user
advertisement
area
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PCT/CN2016/070038
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English (en)
French (fr)
Inventor
薛俊华
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薛俊华
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Publication date
Application filed by 薛俊华 filed Critical 薛俊华
Priority to PCT/CN2016/070038 priority Critical patent/WO2017117703A1/zh
Priority to US14/917,014 priority patent/US20180112998A1/en
Priority to CN201680000046.0A priority patent/CN105594235B/zh
Publication of WO2017117703A1 publication Critical patent/WO2017117703A1/zh

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    • G—PHYSICS
    • G01—MEASURING; TESTING
    • G01C—MEASURING DISTANCES, LEVELS OR BEARINGS; SURVEYING; NAVIGATION; GYROSCOPIC INSTRUMENTS; PHOTOGRAMMETRY OR VIDEOGRAMMETRY
    • G01C21/00—Navigation; Navigational instruments not provided for in groups G01C1/00 - G01C19/00
    • G01C21/26—Navigation; Navigational instruments not provided for in groups G01C1/00 - G01C19/00 specially adapted for navigation in a road network
    • G01C21/34—Route searching; Route guidance
    • G01C21/36—Input/output arrangements for on-board computers
    • G01C21/3697—Output of additional, non-guidance related information, e.g. low fuel level
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02—Services making use of location information
    • H04W4/021—Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences
    • G—PHYSICS
    • G01—MEASURING; TESTING
    • G01C—MEASURING DISTANCES, LEVELS OR BEARINGS; SURVEYING; NAVIGATION; GYROSCOPIC INSTRUMENTS; PHOTOGRAMMETRY OR VIDEOGRAMMETRY
    • G01C21/00—Navigation; Navigational instruments not provided for in groups G01C1/00 - G01C19/00
    • G01C21/26—Navigation; Navigational instruments not provided for in groups G01C1/00 - G01C19/00 specially adapted for navigation in a road network
    • G01C21/34—Route searching; Route guidance
    • G01C21/3453—Special cost functions, i.e. other than distance or default speed limit of road segments
    • G01C21/3484—Personalized, e.g. from learned user behaviour or user-defined profiles
    • G—PHYSICS
    • G01—MEASURING; TESTING
    • G01S—RADIO DIRECTION-FINDING; RADIO NAVIGATION; DETERMINING DISTANCE OR VELOCITY BY USE OF RADIO WAVES; LOCATING OR PRESENCE-DETECTING BY USE OF THE REFLECTION OR RERADIATION OF RADIO WAVES; ANALOGOUS ARRANGEMENTS USING OTHER WAVES
    • G01S19/00—Satellite radio beacon positioning systems; Determining position, velocity or attitude using signals transmitted by such systems
    • G01S19/38—Determining a navigation solution using signals transmitted by a satellite radio beacon positioning system
    • G01S19/39—Determining a navigation solution using signals transmitted by a satellite radio beacon positioning system the satellite radio beacon positioning system transmitting time-stamped messages, e.g. GPS [Global Positioning System], GLONASS [Global Orbiting Navigation Satellite System] or GALILEO
    • G01S19/42—Determining position

Definitions

  • the invention relates to a location-based navigation advertisement pushing system, in particular to a navigation advertisement pushing system capable of tracking segmentation and billing after an advertisement is pushed.
  • the server needs to calculate and analyze the user historical trajectory data, and select appropriate advertisement pushing objects from all users.
  • the server of the navigation advertisement pushing system needs to calculate the GPS trajectory data of all users when calculating and filtering the associated users in a geographical area, thereby causing a large calculation load of the server.
  • the server completes a task association screening, the operation of wasting data on irrelevant trajectories will increase greatly. Therefore, it is necessary to propose a storage structure of the user trajectory data to effectively filter the trajectory data irrelevant to the advertisement push, thereby reducing the computing load of the server to adapt to the continuous increase in the number of system users.
  • the market has a technical solution for automatically updating the map road network data according to the user trajectory data.
  • these technical solutions simply equate the user trajectory with the road, and it is easy to incorporate many wrong trajectories into the map public road network, such as the mountaineering trajectory of the buddy user.
  • the trajectory of the user's activities in the private territory simply equate the user trajectory with the road, and it is easy to incorporate many wrong trajectories into the map public road network, such as the mountaineering trajectory of the buddy user.
  • the trajectory of the user's activities in the private territory is equate the user trajectory with the road, and it is easy to incorporate many wrong trajectories into the map public road network, such as the mountaineering trajectory of the buddy user.
  • the object of the present invention is to provide a location-based navigation advertisement pushing system for pushing advertisements, analyzing the trajectory characteristics of users after receiving advertisements, and segmentally charging, so as to reduce the risk of advertising investment.
  • the navigation advertisement pushing system analyzes the user history track through the user track storage structure, and calculates the number or number of times the user passes in an area to determine whether the user track in the area is a public road.
  • the present invention provides a location-based navigation advertisement pushing system, which includes:
  • each of the navigation terminals includes a data acquisition module, a first data storage module, a first data transmission module, and a first input and output module;
  • the data collection module is configured to collect the positioning data of the navigation terminal and the time corresponding to the positioning data in real time;
  • the first data storage module is configured to store data;
  • the first data transmission module is used for the navigation terminal and the Determining data transmission between servers;
  • the first input output module is configured to receive input of the user and output data stored by the navigation terminal to the user;
  • the server includes a database storing a map, a track layer corresponding to the map for storing user track data, and a plurality of accounts corresponding to the plurality of users, wherein: each of the users passes through Corresponding navigation terminal logs in to the corresponding account of the server; each of the accounts includes a user name and an account credit, wherein the user name is a unique identification code of the account at the server; the track layer Dividing into the storage units according to the map, so that each of the storage units corresponds to a geographical area of the map; according to the data collection module and the first data transmission module, the server receives each of the navigations in real time.
  • the terminal Confirming, by the terminal, the location data uploaded by the terminal and the corresponding time, the storage unit corresponding to the geographic location of the navigation terminal on the map, and the user name corresponding to the navigation terminal and the positioning data corresponding to the The time is stored in the storage unit; the user trajectory data is the user name of the user corresponding to the navigation terminal Timing said composition;
  • the navigation terminal is configured to receive the input of the user to generate a navigation advertisement, where the input of the user includes a push area coordinate and a navigation destination coordinate on the map; Receiving the navigation advertisement, calculating and filtering the associated person according to the user trajectory data in the storage unit corresponding to the push area, and transmitting the navigation advertisement to the associated person; the associated person includes the following 11 types At least one type of user:
  • the user is authorized by the server as an associated user of an area, and the area includes the push area;
  • the user initiates a data retrieval in the map area through the navigation terminal.
  • the area includes the push area;
  • the first value, the second value, the third value, the fourth value, the fifth value, and the sixth value are all set by the user who generated the navigation advertisement.
  • the location-based navigation advertisement pushing system further includes: a plurality of auxiliary terminals corresponding to the plurality of users, wherein: each of the users logs in to the corresponding server through the corresponding auxiliary terminal at the server
  • Each of the auxiliary terminals includes a second data storage module, a second data transmission module, and a second input/output module; the second data storage module is configured to store data; and the second data transmission module is configured to: Data transmission between the auxiliary terminal and the server; the second input/output module is configured to receive an input of the user and output data stored by the auxiliary terminal to the user; the auxiliary terminal is configured to receive The input of the user to generate the navigation advertisement. The moment when the navigation advertisement is generated is determined by the time when the server receives the navigation advertisement.
  • the server stores the user names in the order of the moments.
  • the server stores the time in the user name category.
  • the server is further configured to: after the server sends the navigation advertisement to the associated person, after the server detects that the associated person arrives at the navigation destination or is in the server statistics Deducting the account credit of the user after the time or number of times the associated person stays at the navigation destination exceeds a seventh value, wherein the seventh value is determined by The server settings.
  • the server is further configured to analyze a historical movement track of the user, and count the number of users or the number of users passing through the map in the non-road area, and when the number of users or the number of users exceeds a certain value, the non-road area is The user motion trajectory is updated to road data within the map, wherein the certain value is preset by the server.
  • the data collection module is a GPS module; and the positioning data is GPS positioning data.
  • the geographical location based navigation advertisement pushing system has the following advantages.
  • the server stores the positioning data uploaded by each navigation terminal and its corresponding time in the track layer to form the user track data, and the server does not need to calculate each user track coordinate one by one, thereby greatly reducing The computing load of the server when calculating the associated person.
  • the user's trajectory storage no longer depends on the user's positioning coordinates.
  • the server only needs to linearly connect the center of the geographical area corresponding to the storage unit where the user is located at different times according to the time of the collection time, thereby realizing the user's track playback.
  • the geographical location-based navigation advertisement pushing system analyzes the user behavior or consumption situation based on the motion track of the user after receiving the advertisement push, and realizes the segmentation advertisement charging by deducting the account credits in stages. Helps reduce the risk of advertising investment.
  • the geographical location-based advertisement pushing system avoids the frequency of use by counting the user trajectories in the non-road area of the map and calculating the number of users or the number of users passing through the non-road area. Low extreme adventures of friends or trajectories The moving non-public area trajectory is included in the map public road.
  • FIG. 1 is a structural diagram of a location-based navigation advertisement pushing system according to a first embodiment of the present invention.
  • FIG. 2 is a structural diagram of a navigation terminal according to the first embodiment.
  • Fig. 3 is a structural diagram of an auxiliary terminal according to the first embodiment.
  • Fig. 4 is a structural diagram of an account according to the first embodiment.
  • Fig. 5 is a structural diagram of a navigation advertisement according to the first embodiment.
  • FIG. 6 is a flow chart of the advertisement of the location-based navigation advertisement pushing system according to the first embodiment.
  • FIG. 7 is a schematic diagram of a track layer in accordance with a second embodiment of the present invention.
  • FIG. 8 is a flowchart of storing location data by the location-based navigation advertisement pushing system according to the second embodiment.
  • FIG. 9 is a schematic diagram showing a first data structure of a memory unit according to the second embodiment.
  • FIG. 10 is a schematic diagram showing a second data structure of a memory unit according to the second embodiment.
  • Figure 11 is a schematic diagram of splitting the memory unit in accordance with the second embodiment.
  • Figure 12 is a schematic diagram of merging the memory cells in accordance with the second embodiment.
  • FIG. 13 is the location-based navigation advertisement push according to the second embodiment.
  • the present invention is a location-based navigation advertisement pushing system, including:
  • each of the navigation terminals 2 includes a data collection module 21, a first data storage module 22, a first data transmission module 23, and a first An input and output module 24;
  • the data collection module 21 is configured to collect the positioning data of the navigation terminal 2 and the time corresponding to the positioning data in real time;
  • the first data storage module 22 is configured to store data;
  • the data transmission module 23 is used for data transmission between the navigation terminal 2 and the server 1;
  • the first input and output module 24 is configured to receive an input of the user 3 and output the navigation terminal to the user 3 2 stored data;
  • each of the auxiliary terminals 4 includes a second data storage module 41, a second data transmission module 42, and a second input and output module 43;
  • the second data storage module 41 is configured to store data;
  • the second data transmission module 43 is used for data transmission between the auxiliary terminal 4 and the server 1;
  • the second input and output module 43 is configured to receive the data The input of the user 3 and the data stored by the auxiliary terminal 4 are output to the user 3;
  • the server 1 includes a database 11 storing a plurality of accounts 111 corresponding to the plurality of users 3, a map 112, and a track layer 113 corresponding to the map 112 for storing user trajectory data.
  • each of the users 3 passes through their corresponding navigation terminal 2
  • the server 1 logs in to its corresponding account 111; each of the users 3 logs in to their corresponding account 111 via the corresponding auxiliary terminal 4; each of the accounts 111 includes a username 1111 and an account credit 1112;
  • the trajectory layer 113 is divided into the storage units 1131 according to the map 112, so that each of the storage units 1131 corresponds to a geographical area of the map 112; according to the data collection module 21 and the first data transmission In the module 22, the server 1 receives the positioning data uploaded by each navigation terminal 2 and its corresponding time in real time, and confirms the storage unit 1131 corresponding to the geographic location of the navigation terminal 2 on the map 112, and The user name 1111 corresponding to the navigation terminal 2 and the time corresponding to the positioning
  • the navigation terminal 2 is configured to receive the input of the user 3 to generate a navigation advertisement 5, and the auxiliary terminal 4 is also used for The input of the user 3 is received to generate the navigation advertisement 5;
  • the navigation advertisement 5 includes: associated person data 51, an advertisement body 52, a navigation destination coordinate 53, and an advertisement approval option 54.
  • the associated person data 51 includes a logical operation relationship 513 between the associated person type 511, the push area coordinate 512, and the plurality of associated person types 511.
  • the navigation destination coordinates 53 and the push region coordinates 512 correspond to a navigation destination and a push region on the map 112, respectively.
  • the server 1 is configured to receive the navigation advertisement 5 uploaded by the navigation terminal 2 and the auxiliary terminal 4, and calculate and filter the associated person 31 according to the user trajectory data in the storage unit 1131 corresponding to the push area, and The navigation advertisement 5 is sent to the associated person 31.
  • the push area coordinates 512 are coordinates of an area selected by the user 3 who initiated the navigation advertisement 5 on the map 112.
  • the server 1 is configured to calculate user history trajectory data, select the push area coordinates 512 from all users to correspond to the associated person 31, and send the navigation advertisement 5 to the associated person 31.
  • the navigation destination coordinates 53 are coordinates of another area selected by the user 3 who initiated the navigation advertisement 5 on the map 112.
  • the area is a geographical area in which the navigation advertisement 5 provides and displays a specific product or service to the associated person 31, and is also a geography in which the user who initiates the navigation advertisement 5 wants the associated person 31 to enter after accepting the advertisement push. region.
  • the advertisement body 52 is a specific advertisement content displayed by the navigation advertisement 5 to the associated person 31, and may be a piece of product description text or a piece of audio or picture.
  • the logical operation 513 relationship includes: and, or, and, and XOR.
  • the associated person type 511 includes at least one of the following 11 types:
  • the user is authorized by the server as an associated user of an area, and the area includes the push area;
  • the user initiates a data retrieval in a region of the map 112 through the navigation terminal, where the area includes the push area;
  • the first value, the second value, the third value, the fourth value, the fifth value, and the sixth value are all set by the user 3 that generates the navigation advertisement 5 set.
  • the location-based navigation advertisement push system push advertisement includes the following steps:
  • the user 3 logs in to his account 111 via the navigation terminal 2 or the auxiliary terminal 4 at the server 1; (2) the user 3 inputs to the navigation terminal 2 or the auxiliary terminal 4, including a selection The associated person type 511 and the logical operation relationship 513, the push area coordinate 512 and the navigation destination coordinate 53 are set, and the advertisement body 52 is input, thereby initiating the navigation advertisement 5; (3) the user 3 Uploading the navigation advertisement 5 to the server 1; (4) the server 1 receives the navigation advertisement 5, analyzes historical trajectory data of the user in the push area, and calculates and filters out the corresponding location of the navigation advertisement 5 Related person 31; (5) The server 1 sends the navigation advertisement 5 to the associated person 31; (6) the server 1 deducts the account credit 1112 of the user 3 by a first advertisement score; (7) the association The person 31 receives the navigation advertisement 5 through the navigation terminal 2 or the auxiliary terminal 4 at the server 1 to log in to the account 111, selects the advertisement approval option 54 to generate advertisement call data, and uploads the advertisement call data to the office
  • the server 1 receives the advertisement call data, formulates a navigation line between the navigation destination coordinate 53 and the current location of the associated person, and sends the navigation line to the association a person 31; (9) the associated person 31 receives the navigation line and moves to the navigation destination corresponding to the navigation destination coordinate 53 according to the navigation line; (10) the server 1 will The account credit 1112 of the user 3 is deducted by a second advertisement score; (11) the server 1 counts the time or number of times the associated person 31 stays at the navigation destination; when the associated person 31 is in the The time or number of times the navigation destination stayed exceeded When the seventh value, the server 1 to the user of the integrated account 3 a third advertisement 1112 deduction value, wherein said seventh value 1 is set in advance by the server.
  • the first advertisement score, the second advertisement score, and the third advertisement score constitute an advertisement score combination.
  • the advertisement score combination is set by the server 1 for different geographical regions or different time periods, and is used to deduct the user 3 after the server 1 sends the navigation advertisement 5 to the associated person 31.
  • the first advertisement score is deducted after the navigation advertisement 5 is sent; the second advertisement score is deducted after the server 1 navigates the associated person 31 to the navigation destination; the third Advertising score in the associated person 31 is deducted when the time or number of times the navigation destination stays exceeds the seventh value.
  • the advertisement score combination is selected by the geographical area where the navigation terminal 2 of the associated person 31 is located, or by the navigation advertisement 5 It is determined by the time period in which the time of the associated person 31 is sent.
  • the trajectory layer 113 corresponds to the map 112 and is used to store the user trajectory data.
  • the data acquisition module 21 is a GPS chip; as shown in FIG. 7, the map 112 Dividing into 4*7 different geographical regions by a mesh dividing line, wherein each of the grids corresponds to a geographical area; 4*7 storage units 1131 in the track layer corresponding to each of the grids .
  • the grid g4 corresponds to the storage unit G4.
  • the number of grids can be adjusted according to the requirements of the positioning accuracy; in the second embodiment, the total number of grids is 28, which is merely an explanation.
  • the positioning data of the present invention is GPS positioning data in the second embodiment, but in other embodiments, it may be other positioning data such as LBS or Bluetooth.
  • the location-based navigation advertisement pushing system storing the positioning data specifically includes the following steps: (1) the user 3 logs in to the account 111 of the server 1 through the navigation terminal 2; The navigation terminal 2 collects a GPS positioning signal through its data acquisition module 21, and uploads the collected GPS positioning signal and acquisition time to the server 1 through the first data transmission module 23; (3) the server Receiving the positioning signal and the collection time uploaded by the navigation terminal 3; (4) the server 1 parses the GPS signal to find the grid corresponding to the geographic location where the navigation terminal 2 is located And use the said The user name 1111 of the user 3 and the collection time are stored in the corresponding storage unit 1131 of the grid in the track layer 113; (5) the server 1 is further used to use the username 1111 For the category, the collection time of the user location signal is stored in the category corresponding to the user, or the server 1 stores the user name 1111 in the storage unit 1131 in order according to the time of the collection time. .
  • the traditional GPS track storage method generally stores the user's GPS signal or coordinate data in a database in a storage area under the user account in real time.
  • This traditional storage structure is advantageous for the user's GPS track playback and call.
  • the present invention needs to quickly calculate the associated person in a certain area of the map, and if the server retrieves the analysis one by one from the GPS trajectories of all users, it will bring huge computation and time delay.
  • the server when the server calculates the associated person in a region, the server only needs to perform calculation and analysis in the corresponding grid storage unit of the region, thereby eliminating interference of other large amount of irrelevant trajectory data, so as to reduce server computing. The purpose of the load.
  • the server 1 may store the username 1111 in a storage unit D3 according to the time of the collection time; or, as shown in FIG. 10, The server 1 stores the acquisition time in the storage unit D3 by using the username 1111 as a category.
  • the server 1 adjusts the user positioning accuracy by merging and splitting the grid. As shown in FIG. 11, the server 1 divides the grid a1 into four different geographical areas a11, a12, a13, and a14 again, and at the same time, each of the splits. The mesh again establishes a corresponding storage unit in the track layer 113 to improve the positioning accuracy of the user.
  • the server 1 combines nine adjacent meshes c2, d2, e2, c3, d3, e3, c4, d4, and e4 into one mesh c2e4 while the nine adjacent The grids are merged into one storage unit in the nine storage units 1131 corresponding to the track layer 113 to reduce the positioning accuracy of the user.
  • the server analyzes the user trajectory data of the nine storage units C2 to E4, and calculates and filters out the corresponding navigation advertisement 5 The associated person 31.
  • the geographic area corresponding to each grid is not more than 4 square kilometers as the best implementation; when the earth spherical area correction is involved, the grid is performed for the grid with an area exceeding 4 square kilometers.
  • the location-based navigation advertisement pushing system may further be used to supplement the road network data for the map 112, and specifically includes the following steps;
  • the user 3 uploads the positioning data and the time corresponding to the positioning data to the server 1 through the navigation terminal 2 or the auxiliary terminal 4; (2) the server 1 receives the positioning data, and analyzes the user. Trajectory, the user is found to move at a certain speed on a certain area on the map 112, and the map 112 is found to have no road data matching the user trajectory in the corresponding area; (3) the server will The movement trajectory of the user 3 in the area is marked as a pending road, and the server further analyzes the user GPS trajectory, and counts the number of people passing the pending road and the number of users involved; (4) when the road to be determined Pass The number of people or the number of users exceeds a certain value, the server 1 confirms that the to-be-determined road is an official road, and updates the official road data in the map 112, wherein the certain value is determined by the server according to different areas (5) When the number of users, the number of users, and the moving speed of the user passing through the to-be-determined road have not reached the standard value, the
  • a third embodiment of the present invention takes the application of the present invention in real life as an example.
  • a hotel employee a issued a promotional advertisement in the B airport area, the target of the advertisement is: (1) passengers appearing at 21:00-23:00 in the evening; (2) the push object cannot be the employee working in the airport area .
  • the employee of the A hotel publishes a navigation advertisement, and the specific process is as follows:
  • the server presets an advertisement score combination in the F city, or presets an advertisement score combination for the 18:00-23:59 time period, wherein the B airport geographical area belongs to the F city jurisdiction area, and the server Presetting a user to stay for 1 hour; (2) the employee a logs in to the server through his navigation terminal or auxiliary terminal; (3) the employee a sets the navigation advertisement push area to B airport; (4) The employee a sets the navigation destination coordinate to the coordinate corresponding to the map of the A hotel; (5) the employee a inputs the specific promotional advertisement content as the advertisement text: the hotel now offers a 30% discount on the standard room, the current price is 100 yuan/day.
  • the employee a selects the associated person type 4 and sets the time period from 21:00 to 23:00; (7) the employee a selects the associated person type 5 and sets the threshold value thereof. 10 times; according to the difference in the trajectory of airport employees and passengers, airport employees will stay in this area more than 10 times; (8) Employee a selects logical relationship "None", that is, type 4 is not type 5; (9) the employee completes the navigation advertisement setting, and sends the navigation advertisement to the server; (10) the server receives the navigation advertisement Calculating and filtering the associated person corresponding to the navigation advertisement; (11) 22:01, the server pushes the navigation advertisement to a selected related person c, and deducts a numerical value in the account corresponding to the employee a, Corresponding to the first advertisement score in the advertisement score combination of the F city or the first advertisement score in the advertisement score combination corresponding to the 18:00--23:59 time period; (12) the associated person c receiving station Navigating the advertisement, selecting the approval option, and submitting to the server; (13)
  • the server further analyzes the trajectory, and finds that the associated person c has stayed in the hotel A area. For more than one hour, the trajectory feature may be deemed that the associated person c has fully understood the products provided by the hotel A and consumes; (17) the server further deducts a numerical integral from the account corresponding to the employee a, which corresponds to F The third ad score in the ad score combination of the city or the third ad score in the ad score combination corresponding to the 18:00--23:59 time period.
  • the related person c may not select the approval option 99, and directly reach the destination A hotel according to the familiar line.
  • the server analyzes the trajectory data of the associated person c, and finds that the associated person c is The A hotel area stays for more than one hour, and the server further deducts a numerical value from the account corresponding to the employee a, which corresponds to the third advertising score in the advertising score combination of the airport area or the time period corresponding to 22:01. The third ad score in the ad score combination.

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Abstract

一基于地理位置的导航广告推送系统，其包括：一服务器，多个导航终端和对应的多个用户，其中：所述服务器包括一数据库，其储存有一地图和一对应于所述地图的轨迹图层。所述轨迹图层划分为各存储单元，从而各所述存储单元对应于所述地图的一地理区域。所述服务器实时接收各所述导航终端上传的定位数据和其相应的时刻，确认所述导航终端在所述地图上的地理位置所对应的存储单元，并将所述导航终端对应的用户名和所述时刻存储于所述存储单元中。所述用户通过所述导航终端输入一推送区域以生成一导航广告；所述服务器接收所述导航广告，依据所述推送区域对应的存储单元内的用户轨迹数据计算筛选出关联人，并将所述导航广告发送给所述关联人。

Description

基于地理位置的导航广告推送系统 技术领域
本发明涉及一基于地理位置的导航广告推送系统，尤其是一能在广告推送后进行跟踪分段计费的导航广告推送系统。
背景技术
目前市场上大部分用户轨迹存储、回访和跟踪方案，是系统实时采集用户的定位坐标，并按照所述采集时刻的时间为序，将所述定位坐标存储于所述用户在数据库中对应的存储单元中。本发明将要揭露的导航广告推送系统，服务器需要计算分析用户历史轨迹数据，从所有用户出筛选出合适的广告推送对象。按照现有的坐标数据的存储结构方案，所述导航广告推送系统的服务器在计算筛选一地理区域的关联用户时，需要计算所有用户的GPS轨迹数据，从而导致服务器计算负载较大。尤其在用户数量大量增长后，服务器完成一次任务关联人筛选时，浪费在无关轨迹数据的运算会大量增加。因此很有必要提出一种用户轨迹数据的存储结构，来有效过滤跟广告推送无关轨迹数据，从而降低服务器的运算负载，以适应系统用户数量的不断增长。
本申请的发明人在之前的美国专利US 9127951和国际申请文件 PCT/CN2015/088812中分别公开了交互式动态云导航系统。所述交互式动态云导航系统中，在筛选任务关联人时，也同样出现了服务器运算负载增大的情况。
当前市场上的互联网广告大多以广告点击量或推送用户数量为计费单位，而广告被推送或被点击后，系统对于用户的消费行为缺乏必要的跟踪，这给广告投放者带来了巨大的广告投入风险。
目前市场已有根据用户轨迹数据自动更新地图路网数据的技术方案，然而这些技术方案简单地将用户轨迹等同于道路，容易将很多错误轨迹纳入到地图公共路网中，例如驴友用户的登山轨迹、用户在私人领地活动的轨迹。
发明内容
本发明的目的在于提供一基于地理位置的导航广告推送系统，用于推送广告、分析用户在接收广告后的轨迹特征并分段式地计费，以降低广告投入风险。
本发明的又一目的在于提供一用户轨迹存储结构，以降低服务器在计算筛选广告推送对象时的计算量。
本发明的又一目的在于提供一基于地理位置的导航广告推送系统，其帮助地图补充路网数据。其中，所述导航广告推送系统通过所述用户轨迹存储结构，分析用户历史轨迹，计算出一区域内用户通过的数量或人次，以判定该区域内的用户轨迹是否为公共道路。
为达到以上目的，本发明提供了一基于地理位置的导航广告推送系统，其包括：
一服务器，多个导航终端和对应的多个用户，其中：各所述导航终端包括一数据采集模块、一第一数据存储模块、一第一数据传输模块和一第一输入输出模块；所述数据采集模块用于实时采集所述导航终端的定位数据和所述定位数据相应的时刻；所述第一数据存储模块用于存储数据；所述第一数据传输模块用于所述导航终端和所述服务器之间的数据传输；所述第一输入输出模块用于接收所述用户的输入和向所述用户输出所述导航终端存储的数据；
所述服务器包括一数据库，其储存有一地图、一对应于所述地图的用于存储用户轨迹数据的轨迹图层和对应于所述多个用户的多个账户，其中：各所述用户通过其对应的导航终端于所述服务器登录其对应的账户；各所述账户包括一用户名和一账户积分，其中所述用户名是所述账户在所述服务器的唯一身份识别码；所述轨迹图层依照所述地图划分为各存储单元，从而各所述存储单元对应于所述地图的一地理区域；依据所述数据采集模块和所述第一数据传输模块，所述服务器实时接收各所述导航终端上传的定位数据和其相应的时刻，确认所述导航终端在所述地图上的地理位置所对应的存储单元，并将所述导航终端对应的所述用户名和所述定位数据相应的所述时刻存储于所述存储单元中；所述用户轨迹数据由所述导航终端对应的所述用户的所述用户名和所述时刻组成；
所述导航终端用于接收所述用户的所述输入以生成一导航广告，其中所述用户的所述输入包括位于所述地图上的一推送区域坐标和一导航目的地坐标；所述服务器用于接收所述导航广告，依据所述推送区域对应的存储单元内的用户轨迹数据计算筛选出关联人，并将所述导航广告发送给所述关联人；所述关联人包括以下11个类型中至少一个类型的用户：
(1)在所述地图内标记出熟悉区域的用户，其中所述熟悉区域包含所述推送区域；
(2)在所述推送区域出现的频率超过一第一数值的用户；
(3)在生成所述导航广告的时刻，正出现在所述推送区域的用户；
(4)在所述导航广告生成用户指定的时间段内，出现在所述推送区域的用户；
(5)在所述推送区域出现的次数超过一第二数值的用户；
(6)在所述推送区域停留的时间累积超过一第三数值的用户；
(7)出现在所述推送区域的时刻与生成所述导航广告的时刻的差值小于一第四数值的用户；
(8)地理位置与所述推送区域的中心距离小于一第五数值的用户；
(9)出现在所述推送区域时，移动速度小于一第六数值的用户；
(10)所述用户被所述服务器授权为一区域的关联人用户，所述区域包含所述推送区域；
(11)所述用户通过导航终端，在地图一区域发起一数据检索，所 述一区域包含所述推送区域；
其中所述第一数值、所述第二数值、所述第三数值、所述第四数值、所述第五数值和所述第六数值均由生成所述导航广告的所述用户设定。
优选地，所述基于地理位置的导航广告推送系统，还包括：对应于所述多个用户的多个辅助终端，其中：各所述用户通过其对应的辅助终端于所述服务器登录其对应的账户；各所述辅助终端包括一第二数据存储模块、一第二数据传输模块和一第二输入输出模块；所述第二数据存储模块用于存储数据；所述第二数据传输模块用于所述辅助终端和所述服务器之间的数据传输；所述第二输入输出模块用于接收所述用户的输入和向所述用户输出所述辅助终端存储的数据；所述辅助终端用于接收所述用户的所述输入以生成所述导航广告。其中所述生成所述导航广告的时刻，以所述服务器接收到所述导航广告的时刻为准。
优选地，在所述存储单元中，所述服务器将所述用户名以所述时刻为序排列储存。
优选地，在所述存储单元中，所述服务器以所述用户名为类别存储所述时刻。
优选地，所述服务器还用于分别在所述服务器将所述导航广告发送给所述关联人后、在所述服务器检测到所述关联人到达所述导航目的地后或在所述服务器统计出所述关联人在所述导航目的地停留的时间或次数超过一第七数值后，扣除所述用户的所述账户积分，其中所述第七数值由 所述服务器设定。
优选地，所述服务器还用于分析用户历史运动轨迹，统计在地图一非道路区域内，通过的用户数量或人次，并在所述用户数量或人次超过一定数值时，将所述非道路区域的用户运动轨迹在地图内更新为道路数据，其中所述一定数值由所述服务器预先设定。
优选地，所述数据采集模块为一GPS模块；所述定位数据为GPS定位数据。
相对于现有技术，本发明提供的所述基于地理位置的导航广告推送系统具有如下优点。首先，所述服务器将各所述导航终端上传的定位数据和其相应的时刻存储于所述轨迹图层，构成所述用户轨迹数据，服务器不需要逐个计算每一个用户轨迹坐标，从而极大地减轻了所述服务器在计算关联人时的计算负荷。用户的轨迹存储不再依赖用户的定位坐标。在用户轨迹回放时，服务器只需按照所述采集时刻的时间为序，将用户在不同时刻所处的存储单元所对应的地理区域的中心进行线性连接，便可实现用户的轨迹回放。其次，本发明提供的所述基于地理位置的导航广告推送系统基于对用户在接收广告推送后的运动轨迹，分析用户行为或消费情况，通过分次扣除账户积分，实现分段式广告计费，有助于降低广告投入风险。再次，在补充地图的道路数据过程中，所述基于地理位置的广告推送系统通过统计在地图非道路区域的用户轨迹，并计算所述非道路区域内通过的用户数量或人次，避免将使用频率低的极端探险驴友的轨迹或私人领地活 动的非公共区域轨迹纳入地图公共道路中。
本发明的这些目的，特点，和优点将会在下面的具体实施方式，附图，和权利要求中详细的揭露。
附图说明
图1为依据本发明一第一实施例的一基于地理位置的导航广告推送系统的结构图。
图2为依据所述第一实施例的导航终端的结构图。
图3为依据所述第一实施例的辅助终端的结构图。
图4为依据所述第一实施例的账户的结构图。
图5为依据所述第一实施例的导航广告的结构图。
图6为依据所述第一实施例的所述基于地理位置的导航广告推送系统推送广告的流程图。
图7为依据本发明一第二实施例的轨迹图层的示意图。
图8为依据所述第二实施例的所述基于地理位置的导航广告推送系统存储定位数据的流程图。
图9为依据所述第二实施例的存储单元的第一数据结构示意图。
图10为依据所述第二实施例的存储单元的第二数据结构示意图。
图11为依据所述第二实施例的拆分所述存储单元的示意图。
图12为依据所述第二实施例的合并所述存储单元的示意图。
图13为依据所述第二实施例的所述基于地理位置的导航广告推送 系统补充地图道路数据的流程图。
具体实施方式
请参见图1至图4，依据本发明一第一实施例，本发明为一基于地理位置的导航广告推送系统，包括：
一服务器1，多个导航终端2和对应的多个用户3，其中：各所述导航终端2包括一数据采集模块21、一第一数据存储模块22、一第一数据传输模块23和一第一输入输出模块24；所述数据采集模块21用于实时采集所述导航终端2的定位数据和所述定位数据相应的时刻；所述第一数据存储模块22用于存储数据；所述第一数据传输模块23用于所述导航终端2和所述服务器1之间的数据传输；所述第一输入输出模块24用于接收所述用户3的输入和向所述用户3输出所述导航终端2存储的数据；及
对应于所述多个用户3的多个辅助终端4，其中：各所述辅助终端4包括一第二数据存储模块41、一第二数据传输模块42和一第二输入输出模块43；所述第二数据存储模块41用于存储数据；所述第二数据传输模块43用于所述辅助终端4和所述服务器1之间的数据传输；所述第二输入输出模块43用于接收所述用户3的输入和向所述用户3输出所述辅助终端4存储的数据；其中：
所述服务器1包括一数据库11，其储存有对应于所述多个用户3的多个账户111、一地图112和一对应于所述地图112的用于存储用户轨迹数据的轨迹图层113，其中：各所述用户3通过其对应的导航终端2于所 述服务器1登录其对应的账户111；各所述用户3通过其对应的辅助终端4于所述服务器1登录其对应的账户111；各所述账户111包括一用户名1111和一账户积分1112；所述轨迹图层113依照所述地图112划分为各存储单元1131，从而各所述存储单元1131对应于所述地图112的一地理区域；依据所述数据采集模块21和所述第一数据传输模块22，所述服务器1实时接收各所述导航终端2上传的定位数据和其相应的时刻，确认所述导航终端2在所述地图112上的地理位置所对应的存储单元1131，并将所述导航终端2对应的所述用户名1111和所述定位数据相应的所述时刻存储于所述存储单元1131中；所述用户轨迹数据由所述导航终端2对应的所述用户的所述用户名1111和所述时刻组成。
如图1和图5所示，依据本发明所述第一实施例，所述导航终端2用于接收所述用户3的所述输入以生成一导航广告5，所述辅助终端4亦用于接收所述用户3的所述输入以生成所述导航广告5；所述导航广告5包括：关联人数据51、一广告正文52、一导航目的地坐标53和一广告认可选项54。所述关联人数据51包括关联人类型511、推送区域坐标512和多个关联人类型511之间的逻辑运算关系513。所述导航目的地坐标53和所述推送区域坐标512分别对应于所述地图112上的一导航目的地和一推送区域。所述服务器1用于接收所述导航终端2和所述辅助终端4上传的所述导航广告5，依据所述推送区域对应的存储单元1131内的用户轨迹数据计算筛选出关联人31，并将所述导航广告5发送给所述关联人31。
所述推送区域坐标512是由发起所述导航广告5的所述用户3在所述地图112选择的一区域的坐标。所述服务器1将用于计算用户历史轨迹数据，从所有用户筛选出所述推送区域坐标512对应关联人31，并将所述导航广告5发送给所述关联人31。
所述导航目的地坐标53是由发起所述导航广告5的所述用户3在所述地图112选择的又一区域的坐标。所述区域是所述导航广告5向所述关联人31提供、展示具体商品或服务的地理区域，同时也是发起所述导航广告5的所述用户希望关联人31在接受广告推送后进入的地理区域。
其中，所述广告正文52是所述导航广告5向所述关联人31展示的具体广告内容，其可以是一段产品描述文字，也可以是一段音频或图片。
其中，所述逻辑运算513关系包括：和、或、非和异或。
其中，所述关联人类型511包括以下11个类型中的至少一个类型：
(1)在所述地图112内标记出熟悉区域的用户，其中所述熟悉区域包含所述推送区域；
(2)在所述推送区域出现的频率超过一第一数值的用户；
(3)在生成所述导航广告的时刻，正出现在所述推送区域的用户；
(4)在所述导航广告生成用户指定的时间段内，出现在所述推送区域的用户；
(5)在所述推送区域出现的次数超过一第二数值的用户；
(6)在所述推送区域停留的时间累积超过一第三数值的用户；
(7)出现在所述推送区域的时刻与生成所述导航广告的时刻的差值小于一第四数值的用户；
(8)地理位置与所述推送区域的中心距离小于一第五数值的用户；
(9)出现在所述推送区域时，移动速度小于一第六数值的用户；
(10)所述用户被所述服务器授权为一区域的关联人用户，所述区域包含所述推送区域；
(11)所述用户通过导航终端，在地图112一区域发起一数据检索，所述一区域包含所述推送区域；
其中所述第一数值、所述第二数值、所述第三数值、所述第四数值、所述第五数值和所述第六数值均由生成所述导航广告5的所述用户3设定。
如图6所示，依据本发明所示第一实施例，所述基于地理位置的导航广告推送系统推送广告包括以下步骤：
(1)所述用户3通过其导航终端2或辅助终端4在所述服务器1登陆其账户111；(2)所述用户3向所述导航终端2或所述辅助终端4输入，包括选择所述关联人类型511和逻辑运算关系513、设定所述推送区域坐标512和所述导航目的地坐标53和输入所述广告正文52，从而发起所述导航广告5；(3)所述用户3将所述导航广告5上传至所述服务器1；(4)所述服务器1接收所述导航广告5，分析用户在所述推送区域的历史轨迹数据，计算筛选出所述导航广告5对应的所述关联人31；(5) 所述服务器1将所述导航广告5发送给所述关联人31；(6)所述服务器1将所述用户3的所述账户积分1112扣除一第一广告分值；(7)所述关联人31通过其导航终端2或辅助终端4在所述服务器1登陆其账户111，接收所述导航广告5，选择所述广告认可选项54以产生广告调用数据，并上传所述广告调用数据至所述服务器1；(8)所述服务器1接收所述广告调用数据，制定所述导航目的地坐标53与所述关联人当前位置之间的导航线路，并将所述导航线路发送给所述关联人31；(9)所述关联人31接收所述导航线路，并按照所述导航线路移动至所述导航目的地坐标53对应的所述导航目的地；(10)所述服务器1将所述用户3的所述账户积分1112扣除一第二广告分值；(11)所述服务器1统计所述关联人31在所述导航目的地停留的时间或次数；当所述关联人31在所述导航目的地停留的时间或次数超过一第七数值时，所述服务器1将所述用户3的所述账户积分1112扣除一第三广告分值，其中所述第七数值由所述服务器1预先设定。
所述第一广告分值、所述第二广告分值和所述第三广告分值组成一广告分值组合。所述广告分值组合由所述服务器1为不同地理区域或不同时间段设定，用于在所述服务器1将所述导航广告5发送给所述关联人31后分次扣除所述用户3的所述账户积分1112。所述第一广告分值在所述导航广告5被发送后扣除；所述第二广告分值在所述服务器1将所述关联人31导航至所述导航目的地后扣除；所述第三广告分值在所述关联人 31在所述导航目的地停留的时间或次数超过所述第七数值时扣除。
所述服务器为不同地理区域或不同时间段设定所述广告分值组合后，广告分值组合的选取由所述关联人31的导航终端2所处的地理区域，或由所述导航广告5被发送给所述关联人31的时刻所处的时间段来决定。
所述轨迹图层113与所述地图112相对应，用于存储所述用户轨迹数据。为进一步描述所述轨迹图层的结构，基于所述第一实施例，在本发明一第二实施例中，所述数据采集模块21为一GPS芯片；如图7所示，所述地图112以网状分割线划分为4*7个不同的地理区域，其中各所述网格对应于一地理区域；在所述轨迹图层内有4*7个存储单元1131对应于各所述网格。例如，网格g4对应于存储单元G4。网格的数目可以根据定位精度的要求调整；在所述第二实施例中，网格的总数为28个，仅为解释说明。本发明的定位数据在所述第二实施例为GPS定位数据，但在其他实施例中亦可为LBS或蓝牙等其他方式的定位数据。
如图8所示，所述基于地理位置的导航广告推送系统存储所述定位数据具体包括以下步骤：(1)所述用户3通过其导航终端2在所述服务器1登陆其账户111；(2)所述导航终端2通过其数据采集模块21采集GPS定位信号，并通过所述第一数据传输模块23将采集到的GPS定位信号和采集时间上传至所述服务器1；(3)所述服务器1接收所述导航终端3上传的所述定位信号和所述采集时间；(4)所述服务器1解析所述GPS信号，找出所述导航终端2所处的地理位置对应的所述网格，并将所述用 户3的所述用户名1111和所述采集时间存储于所述网格在所述轨迹图层113内对应的存储单元1131；(5)所述服务器1还进一步用于以所述用户名1111为类别，将所述用户定位信号的采集时刻存储到所述用户对应的类别中，或所述服务器1按照所述采集时刻的时间为序将所述用户名1111存储于所述存储单元1131内。
传统的GPS轨迹存储方式，一般都是将用户的GPS信号或坐标数据，在数据库中实时存储到用户账户下的一存储区域。这种传统的存储结构对于用户的GPS轨迹回放和调用较为有利。但是本发明需要快速计算出地图某一区域的关联人，服务器如果再从所有用户的的GPS轨迹中逐个调取分析，必将会带来巨大运算量和时间延迟。通过本技术方案，服务器在计算一区域的关联人时，服务器只需要在所述区域对应的网格存储单元内，进行计算分析，从而排除了其他大量无关轨迹数据的干扰，以达到降低服务器运算负载的目的。
依据所述第二实施例，如图9所示，所述服务器1可以按照所述采集时刻的时间为序将所述用户名1111存储于一存储单元D3内；或者，如图10所示，所述服务器1以所述用户名1111为类别将所述采集时间存储于所述存储单元D3内。
依据所述第二实施例，所述服务器1通过合并和拆分所述网格来调整用户定位精度。如图11所示，所述服务器1将所述网格a1再次用网格划分为4个不同的地理区域a11、a12、a13和a14，同时为拆分后的每个 网格再次在所述轨迹图层113建立相应的存储单元，以提高所述用户定位精度。
如图12所示，所述服务器1将9个相邻的网格c2、d2、e2、c3、d3、e3、c4、d4、e4合并为一个网格c2e4，同时将所述9个相邻的网格在所述轨迹图层113对应的9个存储单元1131合并为一个存储单元，以降低所述用户定位精度。当所述用户3发起的所述导航广告5对应的推送区域为所述网格c2e4时，所述服务器分析9个存储单元C2至E4的用户轨迹数据，计算筛选出所述导航广告5对应的所述关联人31。
在技术方案中，每一个网格对应的地理区域面积以不超过4平方公里为最佳实施方案；在涉及地球球面面积修正时，对于面积超过4名方公里的网格，进行所述网格拆分。
如图13所示，依据所述第二实施例，所述基于地理位置的导航广告推送系统还可以用于为地图112补充路网数据，具体包括以下步骤；
(1)所述用户3通过其导航终端2或辅助终端4上传所述定位数据和所述定位数据对应的时刻至所述服务器1；(2)所述服务器1接收所述定位数据，分析用户轨迹，发现所述用户在所述地图112上某区域以一定速度移动，且发现所述地图112在对应的所述区域内没有与所述用户轨迹匹配的道路数据；(3)所述服务器将所述用户3在所述区域内的移动轨迹标记为待定道路，所述服务器进一步通过分析用户GPS轨迹，并统计所述待定道路通过的人次和涉及的用户数量；(4)当所述待定道路通过 的人次或所述用户数量超过一定数值，所述服务器1确认所述待定道路为正式道路，并在所述地图112内更新所述正式道路数据，其中所述一定数值由所述服务器根据不同区域预先设定；(5)当所述待定道路通过的用户人次、用户数量、用户移动速度未达到标准值时，所述服务器1解除所述区域的待定道路状态。
为了更好地解释说明所述基于地理位置的导航广告推送系统，本发明一第三实施例以本发明在实际生活中的应用为例。A宾馆的员工a，在B机场区域发布一促销广告，广告的推送对象要求为：(1)晚上21：00-23：00出现的旅客；(2)推送对象不能是在机场区域工作的员工。所述A宾馆的员工a发布导航广告，具体流程如下：
(1)所述服务器在F市预设一广告分值组合，或为18：00—23：59时间段预设一广告分值组合，其中B机场地理区域属于F市辖区范围内，同时服务器预设一用户停留时长为1小时；(2)所述员工a通过其导航终端或辅助终端登录所述服务器；(3)所述员工a设置所述导航广告推送区域为B机场；(4)所述员工a设置导航目的地坐标为A宾馆在地图对应的坐标；(5)所述员工a输入具体促销广告内容作为广告正文：本宾馆现推出标准间7折促销活动，现价100元/天，欢迎入住；(6)所述员工a选择关联人类型4，并设定时间段为21：00至23：00；(7)所述员工a选择关联人类型5，并设定其界限值为10次；根据机场员工与旅客的轨迹差异性，机场员工在此区域停留的次数会超过10次；(8)所 述员工a选择逻辑关系“非”，即类型4非类型5；(9)所述员工完成导航广告设置，将所述导航广告发送至所述服务器；(10)所述服务器接收所述导航广告，计算筛选所述导航广告所对应的关联人；(11)22：01所述服务器将所述导航广告推送给筛选出的一关联人c，同时在员工a对应的账户内扣除一数值积分，其对应F市的广告分值组合中第一广告分值或18：00---23：59时间段对应的广告分值组合中第一广告分值；(12)所述关联人c接收所述导航广告，选择所述认可选项，并提交给所述服务器；(13)所述服务器自动为所述关联人c规划到达所述导航广告对应目的地宾馆A的导航线路，并将所述导航线路发送给所述关联人c；(14)所述关联人c接收导航线路，并于22：45到达宾馆A区域；(15)所述服务器在所述员工a对应的账户扣除一数值积分，其对应于F市的广告分值组合中第二广告分值或18：00---23：59时间段对应的广告分值组合中第二广告分值；(16)所述服务器进一步分析轨迹，发现所述关联人c在宾馆A区域停留时间已经超过1个小时，此轨迹特征则可认定为关联人c已充分了解宾馆A提供的产品并消费；(17)所述服务器进一步从所述员工a对应的账户扣除一数值积分，其对应于F市的广告分值组合中第三广告分值或18：00---23：59时间段对应的广告分值组合中第三广告分值。
需要说明的是，所述关联人c在接受所述导航广告推送后(步骤11后)，也可以不选择认可选项99，直接按照自己熟悉线路，到达目的地A宾馆。所述服务器在分析所述关联人c的轨迹数据，发现所述关联人c在 A宾馆区域停留时间超过1个小时，服务器进一步从所述员工a对应的账户扣除一数值积分，其对应于机场区域的广告分值组合中第三广告分值或22：01所处时间段对应的广告分值组合中第三广告分值。
通过上述实施例，本发明的目的已经被完全有效的达到了。熟悉该项技艺的人士应该明白本发明包括但不限于附图和上面具体实施方式中描述的内容。任何不偏离本发明的功能和结构原理的修改都将包括在权利要求书的范围中。

Claims (10)

  1. 一种基于地理位置的导航广告推送系统，其包括：
    一服务器，多个导航终端和对应的多个用户，其中：所述服务器包括一数据库，其储存有一地图、一对应于所述地图的用于存储用户轨迹数据的轨迹图层和对应于所述多个用户的多个账户，其中：各所述用户通过其对应的导航终端在所述服务器登录其对应的账户；各所述账户包括一用户名；所述服务器还用于将所述地图用网状分割线划分为多个不同的网格区域，并为每个网格区域在轨迹图层建立一相应的存储单元；其中：
    各所述导航终端包括一数据采集模块、一第一数据存储模块和一第一数据传输模块；所述数据采集模块用于实时采集所述导航终端的定位信号和所述定位信号相应的采集时刻；所述第一数据存储模块用于存储数据，以进一步存储所述定位信号和所述采集时刻数据；所述第一数据传输模块用于所述导航终端和所述服务器之间的数据传输，以进一步将所述定位信号和所述采集时刻发送给所述服务器；
    所述服务器还用于接收所述定位信号和相应的所述采集时刻，并计算出所述定位信号的坐标；所述服务器进一步分析出所述坐标在地图内所处相应网格区域，并将所述导航终端在所述服务器登录账户的用户名和所述定位信号的采集时刻，一并存储到所述网格区域在轨迹图层对应的存储单元内。
  2. 根据权利要求1所述的导航广告推送系统，所述服务器还进一步用于以所述用户名为类别，将所述用户定位信号的采集时刻存储到所述用户对应的用户名类别中。
  3. 根据权利要求1所述的导航广告推送系统，所述服务器还进一步用于按照采集时刻的时间为序，将所述用户名存储于所述存储单元内。
  4. 根据权利要求3所述的导航广告推送系统，所述导航终端还包含一第一输入输出模块用于接收所述用户的输入和向所述用户输出所述导航终端存储的数据；所述用户通过第一输入输出模块输入数据以生成一导航广告，所述输入数据包括位于所述地图上的一推送区域坐标；所述服务器用于接收所述导航广告，并计算所述推送区域内对应的关联人，并将所述导航广告发送给所述关联人；所述关联人包括以下11个类型中至少一个类型的用户：
    (1)在所述地图内标记出熟悉区域的用户，其中所述熟悉区域包含所述推送区域；
    (2)在所述推送区域出现的频率超过一第一数值的用户；
    (3)在生成所述导航广告的时刻，正出现在所述推送区域的用户；
    (4)在所述导航广告生成用户指定的时间段内，出现在所述推送区域的用户；
    (5)在所述推送区域出现的次数超过一第二数值的用户；
    (6)在所述推送区域停留的时间累积超过一第三数值的用户；
    (7)出现在所述推送区域的时刻与生成所述导航广告的时刻的差值小于一第四数值的用户；
    (8)地理位置与所述推送区域的中心距离小于一第五数值的用户；
    (9)出现在所述推送区域时，移动速度小于一第六数值的用户；
    (10)所述用户被所述服务器授权为一区域的关联人用户，所述区域包含所述推送区域；及
    (11)所述用户通过导航终端，在地图一区域发起一数据检索，所述一区域包含所述推送区域；
    其中所述第一数值、所述第二数值、所述第三数值、所述第四数值、所述第五数值和所述第六数值均由生成所述导航广告的所述用户设定。
  5. 根据权利要求4所述的导航广告推送系统，所述导航终端还用于在所述服务器登录账户，并接收所述导航广告；所述服务器在生成所述导航广告的账户内扣除一数值的积分，所述数值对应于所述导航广告推送区域或推送时刻所处时间段的广告分值组合的第一广告分值。
  6. 根据权利5所述的导航广告推送系统，所述输入数据还包含一广告认可选项和一导航目的地坐标；所述关联人通过所述导航终端接收所述导航广告后选择所述广告认可选项以产生广告调用数据，并上传所述广告调用数据至所述服务器；所述服务器进一步计算出所述关联人当前位置到所述导航目的地之间的导航线路，并将所述导航线路发送给所述关联人；所述服务器还用于在生成所述导航广告的账户内扣除一数值积分，所述数值 对应于所述导航广告推送区域或推送时刻所处时间段的广告分值组合的第二广告分值。
  7. 根据权利要求6所述的导航广告推送系统，所述服务器用于通过计算所述关联人轨迹数据，检测所述关联人导航终端在所述导航目的地区域的停留时间或停留次数；若发现所述停留时间超过一时长或停留次数超过一数值，所述服务器进一步用于在生成所述导航广告的账户内扣除一数值积分，所述数值对应于所述导航广告推送区域或推送时刻所处时间段的广告分值组合的第三广告分值；
    其中所述时长、所述数值由服务器预先设定。
  8. 根据权利要求1所述的导航广告推送系统，所述服务器还用于将所述多个相邻网格区域合并为一个新的网格区域；所述服务器进一步将合并前的多个相邻网格区域在轨迹图层对应存储单元，合并为一个新的存储单元，并使新的存储单元对应于新的网格区域。
  9. 根据权利要求1所述的导航广告推送系统，所述服务器还用于将所述网格区域，再次用网状分割线划分为多个不同的网格区域，同时为拆分后的每个网格再次在所述轨迹图层新建相应的存储单元。
  10. 根据权利要求1所述的导航广告推送系统，所述服务器还用于计算分析所述地图的非道路区域的用户轨迹数据，若所述非道路区域用户的通过人次或通过用户数量达到一数值，所述服务器进一步将所述非道路区域标注为道路区域；
    其中所述一数值，由服务器预先设定。
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