WO2017101423A1 - 广告推送方法、装置、视频服务器及终端设备 - Google Patents

广告推送方法、装置、视频服务器及终端设备 Download PDF

Info

Publication number
WO2017101423A1
WO2017101423A1 PCT/CN2016/089554 CN2016089554W WO2017101423A1 WO 2017101423 A1 WO2017101423 A1 WO 2017101423A1 CN 2016089554 W CN2016089554 W CN 2016089554W WO 2017101423 A1 WO2017101423 A1 WO 2017101423A1
Authority
WO
WIPO (PCT)
Prior art keywords
advertisement
push
content
live video
trigger condition
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/CN2016/089554
Other languages
English (en)
French (fr)
Inventor
敖伟波
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Le Holdings Beijing Co Ltd
LeTV Information Technology Beijing Co Ltd
Original Assignee
Le Holdings Beijing Co Ltd
LeTV Information Technology Beijing Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Le Holdings Beijing Co Ltd, LeTV Information Technology Beijing Co Ltd filed Critical Le Holdings Beijing Co Ltd
Priority to US15/243,568 priority Critical patent/US20170171335A1/en
Publication of WO2017101423A1 publication Critical patent/WO2017101423A1/zh
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

Links

Images

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/83—Generation or processing of protective or descriptive data associated with content; Content structuring
    • H04N21/835—Generation of protective data, e.g. certificates
    • H04N21/8352—Generation of protective data, e.g. certificates involving content or source identification data, e.g. Unique Material Identifier [UMID]

Definitions

  • the present patent application relates to the field of Internet technologies, and in particular, to an advertisement pushing method, device, video server, and terminal device.
  • an advertisement for a certain period of time is usually played before the live video is played, or an advertisement is inserted at a suitable time during the playback.
  • an advertisement for example, when a player on a terminal plays a live sporting event, an advertisement of 50 seconds in duration is first played, or an advertisement is inserted in a live broadcast, such as an interspersed advertisement at a halftime break of a football match.
  • the content of the played advertisements is often not directly related to the content of the live video. The user may not be interested in the content of the advertisement, and may even choose to leave. Therefore, the effectiveness of advertising push is poor, reducing the user experience.
  • the purpose of the embodiments of the present invention is to provide an advertisement pushing method, a device, a video server, and a terminal device, so as to provide an advertisement label related to the content of the live video to the terminal device, thereby improving the effectiveness of the advertisement push and improving the effectiveness. user experience.
  • an advertisement pushing method including: acquiring, from an advertisement server, a plurality of advertisement labels corresponding to a video identifier of a live video; and detecting whether the content of the live video meets a preset push trigger condition, Obtaining, from the plurality of advertisement tags, an advertisement label corresponding to a push trigger condition that is satisfied by the content of the live video; sending, to the terminal, a push message carrying an advertisement label corresponding to a push trigger condition that the content of the live video is satisfied device.
  • the method before the sending, by the sending, the push message of the advertisement label corresponding to the push trigger condition that the content of the live video is satisfied to the terminal device, the method further includes:
  • Pushing a push message carrying an advertisement tag corresponding to a push trigger condition that the content of the live video is satisfied is sent to the terminal device through the HTTP long connection.
  • the method before the detecting whether the content of the live video meets a preset push trigger condition, the method further includes: establishing and storing a correspondence between the preset push trigger condition and the plurality of advertisement tags relationship.
  • an advertisement pushing method including: receiving a push message of an advertisement tag corresponding to a push trigger condition that is satisfied by a content of a live video that is sent by a video server; and sending the message to the advertisement server according to the push message Sending an advertisement request message, the advertisement request message includes the advertisement label; and receiving advertisement data sent by the advertisement server according to the advertisement label.
  • an advertisement pushing apparatus including: an identifier and a label obtaining module, configured to acquire, from an advertisement server, a plurality of advertisement labels corresponding to a video identifier of a live video; condition detection and label acquisition a module, configured to detect whether the content of the live video meets a preset push trigger condition, and obtain, from the plurality of advertisement labels, an advertisement label corresponding to a push trigger condition that the content of the live video content meets; a push message sending module, And transmitting, to the terminal device, a push message carrying an advertisement label corresponding to a push trigger condition that the content of the live video is satisfied.
  • the push message sending module is further configured to establish an HTTP long connection with the terminal device, and use a push message carrying an advertisement label corresponding to a push trigger condition that satisfies content of the live video through the HTTP A long connection is sent to the terminal device.
  • the device further includes: a correspondence establishing and storing module, configured to establish and store a correspondence between the preset push trigger condition and the plurality of advertisement tags.
  • an advertisement pushing device comprising: a push message receiving module, configured to receive a push message of an advertisement tag corresponding to a push trigger condition that is satisfied by a content of a live video that is sent by a video server; a request message sending module, configured to send an advertisement request message to the advertisement server according to the push message, where the advertisement request message includes the advertisement label; and an advertisement data receiving module, configured to receive the advertisement server to send according to the advertisement label Advertising data.
  • a video server comprising the advertisement push device as described in the foregoing embodiments.
  • a terminal device comprising the advertisement push device as described in the foregoing embodiments.
  • An advertisement pushing method, device, video server, and terminal device By obtaining a plurality of advertisement tags corresponding to the video identifier of the live video from the advertisement server, further detecting whether the content of the live video meets the preset push trigger condition, and implementing the push trigger condition that is satisfied according to the push trigger condition satisfied by the content of the live video
  • the push message of the advertisement label corresponding to the condition is sent to the terminal device, thereby improving the effectiveness of the advertisement push, thereby improving the user experience.
  • FIG. 1 is a flow chart showing an advertisement pushing method according to Embodiment 1 of the present invention.
  • FIG. 2 is a flow chart showing an advertisement pushing method according to Embodiment 2 of the present invention.
  • FIG. 3 is a logic block diagram showing an advertisement pushing apparatus according to a third embodiment of the present invention.
  • FIG. 4 is a logic block diagram showing an advertisement pushing apparatus according to a fourth embodiment of the present invention.
  • the basic idea of an embodiment of the present invention is to provide a technical solution for advertisement push.
  • the video server obtains multiple advertisement labels corresponding to the video identifier of the live video from the advertisement server, and further detects whether the content of the live video meets the preset push trigger condition, and implements the push push that is satisfied according to the push trigger condition that the content of the live video meets.
  • the push message of the advertisement label corresponding to the trigger condition is sent to the terminal device, and the terminal device sends an advertisement request message to the advertisement server according to the push message, so as to receive the advertisement label corresponding to the push trigger condition that the advertisement server meets according to the content of the live video
  • the advertisement data realizes obtaining the advertisement data related to the live video content, improves the effectiveness of the advertisement push, and improves the user experience.
  • FIG. 1 is a flow chart showing an advertisement pushing method according to a first embodiment of the present invention.
  • the method can be performed on, for example, a video server.
  • step S110 a plurality of advertisement tags corresponding to video IDs of live video are acquired from an advertisement server.
  • the video identification can be used to identify different videos, such as video coding (ID).
  • ID video coding
  • the live video is a football match between Manchester United and Barcelona
  • the video ID is 300133
  • the specific value of the tag A has an advertising resource corresponding to the business relationship at the advertisement server.
  • step S120 it is detected whether the content of the live video meets a preset push trigger condition, and an advertisement label corresponding to a push trigger condition that the content of the live video is satisfied is obtained from the plurality of advertisement labels.
  • the preset push trigger condition may be one, or multiple, such as a Manchester United goal or a Barcelona goal.
  • the method may further include: establishing and storing a correspondence between the preset push trigger condition and the plurality of advertisement labels.
  • the foregoing preset push trigger condition “Manchester United Goal” corresponds to the advertisement tag tag A.
  • the preset push trigger condition “Barcela goal” corresponds to the advertisement tag tag B.
  • the push trigger condition "Manchester United Goal” is obtained corresponding to the advertisement tag tag A.
  • step S130 the push message carrying the advertisement tag corresponding to the push trigger condition that the content of the live video is satisfied is sent to the terminal device.
  • the content of the live video is a Manchester United goal. Therefore, the content of the live video satisfies the push trigger condition of “Manchester United Goal”, and then the push message is sent to the terminal device, and the push message is carried.
  • the ad tag tag A 1.
  • the push message may also carry a video ID of 300133.
  • the method before the sending, by the S130, the push message carrying the advertisement label corresponding to the push trigger condition that the content of the live video is satisfied to the terminal device, the method further includes: establishing an HTTP length with the terminal device. And connecting, sending, by the HTTP long connection, the push message carrying the advertisement label corresponding to the push trigger condition that the content of the live video content meets to the terminal device.
  • the advertisement pushing method provided by the embodiment of the present invention further detects whether the content of the live video meets the preset push trigger condition by acquiring a plurality of advertisement labels corresponding to the video identifier of the live video, and the push is satisfied according to the content of the live video.
  • the triggering condition is implemented to send the push message of the advertisement label corresponding to the satisfied push trigger condition to the terminal device, thereby improving the effectiveness of the advertisement push, thereby improving the user experience.
  • the method can be performed on, for example, a terminal device.
  • the terminal device may be, for example, but not limited to, a PC, a smart phone, a tablet, or the like.
  • step S210 the push message of the advertisement tag corresponding to the push trigger condition that the content of the live broadcast video is satisfied is received.
  • step S220 an advertisement request message is sent to the advertisement server according to the push message, and the advertisement request message includes the advertisement label.
  • step S230 the advertisement data sent by the advertisement server according to the advertisement label is received.
  • the terminal device after the terminal device receives the push message, the terminal device immediately sends an advertisement request message to the advertisement server, and the advertisement request message carries the advertisement label.
  • the advertisement tag tag A 1
  • the advertisement server selects corresponding advertisement data according to the advertisement tag and sends it to the terminal device.
  • the advertisement of the sponsor of the Manchester United team is sent to the terminal device to enable the terminal device to play, and therefore, the fit between the played advertisement content and the user demand is relatively high.
  • the advertisement pushing method receives the push message of the advertisement label corresponding to the push trigger condition that is satisfied by the content of the live broadcast video that is sent by the video server, and further sends an advertisement request message to the advertisement server according to the push message, thereby receiving Obtaining the advertisement data related to the live video content by the advertisement server according to the advertisement data sent by the advertisement label, improving the effectiveness of the advertisement push and improving the user experience.
  • FIG. 3 shows a logical block diagram of an advertisement pushing apparatus according to a third embodiment of the present invention. It can be used to perform the method steps of the embodiment shown in FIG.
  • the advertisement pushing device includes an identification and tag acquisition module 310, a condition detection and tag acquisition module 320, and a push message sending module 330.
  • the identification and label acquisition module 310, the condition detection and label acquisition module 320, and the push message transmission module 330 are sequentially connected.
  • the identification and tag acquisition module 310 is configured to obtain, from the advertisement server, a plurality of advertisement tags corresponding to the video identifier of the live video.
  • the trigger condition detecting module 320 is configured to detect whether the content of the live video meets a preset push trigger condition, and obtain content that is satisfied with the live video from the multiple advertisement labels.
  • the push trigger condition corresponds to the ad tag.
  • the push message sending module 330 is configured to send a push message carrying an advertisement label corresponding to the push trigger condition that the content of the live video content meets to the terminal device.
  • the embodiment of the invention further provides a video server, which comprises the advertisement pushing device as described in the third embodiment.
  • the advertisement pushing device and the video server provided by the embodiment of the present invention further detect whether the content of the live video meets the preset push trigger condition by acquiring a plurality of advertisement tags corresponding to the video identifier of the live video from the advertisement server, according to the content of the live video
  • the satisfied push trigger condition is implemented, and the push message of the advertisement label corresponding to the satisfied push trigger condition is sent to the terminal device, thereby improving the effectiveness of the advertisement push, thereby improving the user experience.
  • the push message sending module 330 is further configured to establish an HTTP long connection with the terminal device, and carry a push message of the advertisement tag corresponding to the push trigger condition that the content of the live video content meets by using the The HTTP long connection is sent to the terminal device.
  • the advertisement pushing device further includes: a correspondence establishing and storing module (not shown) for establishing and storing a correspondence between the preset push trigger condition and the plurality of advertisement tags. Therefore, when any preset push trigger condition is met, the corresponding relationship is searched, and the advertisement label corresponding to the satisfied push trigger condition is sent to the terminal device.
  • a correspondence establishing and storing module (not shown) for establishing and storing a correspondence between the preset push trigger condition and the plurality of advertisement tags. Therefore, when any preset push trigger condition is met, the corresponding relationship is searched, and the advertisement label corresponding to the satisfied push trigger condition is sent to the terminal device.
  • FIG. 4 shows a logical block diagram of an advertisement pushing apparatus according to Embodiment 4 of the present invention. It can be used to perform the method steps of the embodiment shown in FIG. 2.
  • the advertisement pushing apparatus includes: a push message receiving module 410, a request message sending module 420, and an advertisement data receiving module 430.
  • the push message receiving module 410, the request message sending module 420, and the advertisement data receiving module 430 are sequentially connected.
  • the push message receiving module 410 is configured to receive a push message of the advertisement label corresponding to the push trigger condition that is satisfied by the content of the live broadcast video that is sent by the video server.
  • the request message sending module 420 is configured to send an advertisement request message to the advertisement server according to the push message, where the advertisement request message includes the advertisement label.
  • the advertisement data receiving module 430 is configured to receive advertisement data sent by the advertisement server according to the advertisement label.
  • the embodiment of the invention further provides a terminal device, which comprises the advertisement pushing device as described in the fourth embodiment.
  • the advertisement pushing device and the terminal device provided by the embodiment of the present invention further send an advertisement request message to the advertisement server according to the push message by receiving a push message of the advertisement label corresponding to the push trigger condition that is satisfied by the content of the live broadcast video that is sent by the video server.
  • the advertisement data sent by the advertisement server according to the advertisement label the advertisement data related to the live video content is obtained, the effectiveness of the advertisement push is improved, and the user experience is improved.
  • the above method according to an embodiment of the present invention may be implemented in hardware, firmware, or implemented as software or computer code that may be stored in a recording medium such as a CD ROM, a RAM, a floppy disk, a hard disk, or a magneto-optical disk, or implemented by
  • the network downloads computer code originally stored in a remote recording medium or non-transitory machine readable medium and stored in a local recording medium so that the methods described herein can be stored using a general purpose computer, a dedicated processor or programmable
  • Such software processing on a recording medium of dedicated hardware such as an ASIC or an FPGA.
  • a computer, processor, microprocessor controller or programmable hardware includes storage components (eg, RAM, ROM, flash memory, etc.) that can store or receive software or computer code, when the software or computer code is The processing methods described herein are implemented when the processor or hardware is accessed and executed. Moreover, when a general purpose computer accesses code for implementing the processing shown herein, the execution of the code converts the general purpose computer into a special purpose computer for performing the processing shown herein.

Landscapes

  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Computer Security & Cryptography (AREA)
  • Databases & Information Systems (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

本发明实施例提供一种广告推送方法、装置、视频服务器及终端设备。其中，广告推送方法包括：从广告服务器获取与直播视频的视频标识对应的多个广告标签；检测所述直播视频的内容是否满足预设推送触发条件，从所述多个广告标签中获取与所述直播视频的内容满足的推送触发条件对应的广告标签；将携带与所述直播视频的内容满足的推送触发条件对应的广告标签的推送消息发送至终端设备。本发明实施例的广告推送方法、装置、视频服务器及终端设备，能够将与直播视频内容相关的广告标签提供给终端设备，提高了广告推送的有效性，提升了用户体验。

Description

广告推送方法、装置、视频服务器及终端设备
本申请要求于2015年12月14日提交中国专利局、申请号为201510927631.2的中国专利申请的优先权，其全部内容通过引用结合在本申请中。
技术领域
本专利申请涉及互联网技术领域，尤其涉及一种广告推送方法、装置、视频服务器及终端设备。
背景技术
随着互联网和移动互联网技术的发展，越来越多的用户使用移动终端或电脑观看直播视频，在播放直播视频的时候，往往会对视频中出现的声音、人物、事件或者物品等内容感兴趣，并希望能够看到直播视频中感兴趣的内容的相关信息。
相关技术中，通常会在直播视频播放之前播放一段时间的广告，或者在播放过程中适宜的时间插播广告。例如，终端上的播放器播放体育直播赛事时，首先会播放一段时长50秒的广告，或者是在直播中插播广告，如足球比赛的中场休息时插播广告。然而，播放的广告内容往往与直播视频的内容之间没有直接关系，用户对广告内容很可能并不感兴趣，甚至有可能选择离开。因此，广告推送的有效性较差，降低了用户体验。
发明内容
本发明实施例的目的在于，提供一种广告推送方法、装置、视频服务器及终端设备，以实现将与直播视频的内容相关的广告标签提供给终端设备，提高了广告推送的有效性，提升了用户体验。
根据本发明实施例的一方面，提供一种广告推送方法，包括：从广告服务器获取与直播视频的视频标识对应的多个广告标签；检测所述直播视频的内容是否满足预设推送触发条件，从所述多个广告标签中获取与所述直播视频的内容满足的推送触发条件对应的广告标签；将携带与所述直播视频的内容满足的推送触发条件对应的广告标签的推送消息发送至终端设备。
在一个实施例中，所述将携带与所述直播视频的内容满足的推送触发条件对应的广告标签的推送消息发送至终端设备之前还包括：
与所述终端设备建立HTTP长连接，
将携带与所述直播视频的内容满足的推送触发条件对应的广告标签的推送消息通过所述HTTP长连接发送至终端设备。
在一个实施例中，在所述检测所述直播视频的内容是否满足预设推送触发条件之前，所述方法还包括：建立并存储所述预设推送触发条件与所述多个广告标签的对应关系。
根据本发明实施例的另一方面，提供一种广告推送方法，包括：接收视频服务器发送的携带直播视频的内容满足的推送触发条件对应的广告标签的推送消息；根据所述推送消息向广告服务器发送广告请求消息，所述广告请求消息中包括所述广告标签；接收所述广告服务器根据所述广告标签发送的广告数据。
根据本发明实施例的另一方面，还提供一种广告推送装置，包括：标识及标签获取模块，用于从广告服务器获取与直播视频的视频标识对应的多个广告标签；条件检测及标签获取模块，用于检测所述直播视频的内容是否满足预设推送触发条件，从所述多个广告标签中获取与所述直播视频的内容满足的推送触发条件对应的广告标签；推送消息发送模块，用于将携带与所述直播视频的内容满足的推送触发条件对应的广告标签的推送消息发送至终端设备。
在一个实施例中，所述推送消息发送模块还用于与所述终端设备建立HTTP长连接，将携带与所述直播视频的内容满足的推送触发条件对应的广告标签的推送消息通过所述HTTP长连接发送至终端设备。
在一个实施例中，所述装置还包括：对应关系建立及存储模块，用于建立并存储所述预设推送触发条件与所述多个广告标签的对应关系。
根据本发明实施例的另一方面，还提供一种广告推送装置，包括：推送消息接收模块，用于接收视频服务器发送的携带直播视频的内容满足的推送触发条件对应的广告标签的推送消息；请求消息发送模块，用于根据所述推送消息向广告服务器发送广告请求消息，所述广告请求消息中包括所述广告标签；广告数据接收模块，用于接收所述广告服务器根据所述广告标签发送的广告数据。
根据本发明实施例的另一方面，还提供一种视频服务器，包括如前述实施例所述的广告推送装置。
根据本发明实施例的另一方面，还提供一种终端设备，包括如前述实施例所述的广告推送装置。
根据本发明实施例提供的广告推送方法、装置、视频服务器及终端设备。通过从广告服务器获取与直播视频的视频标识对应的多个广告标签，进一步检测直播视频的内容是否满足预设推送触发条件，根据直播视频的内容满足的推送触发条件，实现了将满足的推送触发条件对应的广告标签的推送消息发送至终端设备，从而提高了广告推送的有效性，进而提高了用户的体验。
附图说明
图1是示出根据本发明实施例一的广告推送方法的流程图；
图2是示出根据本发明实施例二的广告推送方法的流程图；
图3是示出根据本发明实施例三的广告推送装置的逻辑框图；
图4是示出根据本发明实施例四的广告推送装置的逻辑框图。
具体实施方式
本发明实施例的基本构思是，提供一种广告推送的技术方案。视频服务器从广告服务器获取与直播视频的视频标识对应的多个广告标签，进一步检测直播视频的内容是否满足预设推送触发条件，根据直播视频的内容满足的推送触发条件，实现了将满足的推送触发条件对应的广告标签的推送消息发送至终端设备，终端设备根据所述推送消息向广告服务器发送广告请求消息，从而接收到广告服务器根据直播视频的内容满足的推送触发条件对应的广告标签发送的广告数据，实现了获得与直播视频内容相关的广告数据，提高了广告推送的有效性，提升了用户体验。
下面结合附图详细描述本发明示例性实施例广告推送方法、装置、视频服务器及终端设备。
实施例一
图1是示出根据本发明实施例一的广告推送方法的流程图。可在如视频服务器上执行所述方法。
参照图1，在步骤S110，从广告服务器获取与直播视频的视频标识对应的多个广告标签。
这里，视频标识可用于识别不同的视频，如视频编码(ID)。举例来说，直播视频是曼联和巴萨的足球比赛，视频ID为300133，从广告 服务器获取与视频ID为300133对应的两个广告标签，广告标签tagA＝1，广告标签tagB＝2，在实际应用中，如tagA的具体数值在广告服务器处具有对应业务关系的广告资源。
在步骤S120，检测所述直播视频的内容是否满足预设推送触发条件，从所述多个广告标签中获取与所述直播视频的内容满足的推送触发条件对应的广告标签。
仍以前述足球比赛的直播视频为例，预设推送触发条件可以是一个，或者多个，例如曼联进球或者巴萨进球。
为了获得与预设推送触发条件对应的广告标签，在步骤S120之前，所述方法还可包括：建立并存储所述预设推送触发条件与所述多个广告标签的对应关系。例如，前述预设推送触发条件“曼联进球”对应广告标签tagA，再比如，前述预设推送触发条件“巴萨进球”对应广告标签tagB。进而可检测足球比赛的直播视频的内容是否满足“曼联进球”，或者是否满足“巴萨进球”。满足“曼联进球”时，就获取推送触发条件“曼联进球”对应广告标签tagA。
在步骤S130，将携带与所述直播视频的内容满足的推送触发条件对应的广告标签的推送消息发送至终端设备。
在具体的实现方式中，假设直播视频的内容是曼联进球，因此，直播视频的内容满足了“曼联进球”这一推送触发条件，那么就向终端设备发送推送消息，推送消息中携带了广告标签tagA＝1。在实际应用中，推送消息中还可携带视频ID为300133。
根据本发明的一个实施例，步骤S130中所述将携带与所述直播视频的内容满足的推送触发条件对应的广告标签的推送消息发送至终端设备之前还包括：与所述终端设备建立HTTP长连接，将携带与所述直播视频的内容满足的推送触发条件对应的广告标签的推送消息通过所述HTTP长连接发送至终端设备。
本发明实施例提供的广告推送方法，通过从广告服务器获取与直播视频的视频标识对应的多个广告标签，进一步检测直播视频的内容是否满足预设推送触发条件，根据直播视频的内容满足的推送触发条件，实现了将满足的推送触发条件对应的广告标签的推送消息发送至终端设备，从而提高了广告推送的有效性，进而提高了用户的体验。
实施例二
图2是示出根据本发明实施例二的广告推送方法的流程图。可在如终端设备上执行所述方法。所述第终端设备可例如，但不限于，PC、智能手机、平板电脑等。
参照图2，在步骤S210，接收视频服务器发送的携带直播视频的内容满足的推送触发条件对应的广告标签的推送消息。
在步骤S220，根据所述推送消息向广告服务器发送广告请求消息，该广告请求消息中包括所述广告标签。
在步骤S230，接收所述广告服务器根据所述广告标签发送的广告数据。
在具体的实现方式中，仍以前述足球比赛的直播视频为例，终端设备收到推送消息之后，终端设备播放此视频时，立即向广告服务器发广告请求消息，广告请求消息中携带有广告标签，例如，广告标签tagA＝1，广告服务器根据广告标签选取对应的广告数据发送给终端设备。例如，发送曼联球队的赞助商的广告给终端设备，以使终端设备进行播放，因此，播放的广告内容与用户需求之间的贴合度也相对较高。
本发明实施例提供的广告推送方法，通过接收视频服务器发送的携带直播视频的内容满足的推送触发条件对应的广告标签的推送消息，进一步根据所述推送消息向广告服务器发送广告请求消息，从而接收到广告服务器根据所述广告标签发送的广告数据，实现了获得与直播视频内容相关的广告数据，提高了广告推送的有效性，提升了用户体验。
实施例三
基于同样的发明构思，图3示出根据本发明实施例三的广告推送装置的逻辑框图。可用于执行如图1所示实施例的方法步骤。
参照图3，广告推送装置包括：标识及标签获取模块310、条件检测及标签获取模块320和推送消息发送模块330。标识及标签获取模块310、条件检测及标签获取模块320和推送消息发送模块330依次相连接。
标识及标签获取模块310用于从广告服务器获取与直播视频的视频标识对应的多个广告标签。
触发条件检测模块320用于检测所述直播视频的内容是否满足预设推送触发条件，从所述多个广告标签中获取与所述直播视频的内容满足 的推送触发条件对应的广告标签。
推送消息发送模块330用于将携带与所述直播视频的内容满足的推送触发条件对应的广告标签的推送消息发送至终端设备。
本发明实施例还提供一种视频服务器，包括如实施例三所述的广告推送装置。
本发明实施例提供的广告推送装置及视频服务器，通过从广告服务器获取与直播视频的视频标识对应的多个广告标签，进一步检测直播视频的内容是否满足预设推送触发条件，根据直播视频的内容满足的推送触发条件，实现了将满足的推送触发条件对应的广告标签的推送消息发送至终端设备，从而提高了广告推送的有效性，进而提高了用户的体验。
为了减少网络的堵塞，进一步地，推送消息发送模块330还用于与所述终端设备建立HTTP长连接，携带与所述直播视频的内容满足的推送触发条件对应的广告标签的推送消息通过所述HTTP长连接发送至终端设备。
在一个实施例中，广告推送装置还包括：对应关系建立及存储模块(图中未示出)用于建立并存储所述预设推送触发条件与所述多个广告标签的对应关系。从而在满足任一预设推送触发条件时查找对应关系，将对应于满足的推送触发条件的广告标签发送给终端设备。
实施例四
基于同样的发明构思，图4示出根据本发明实施例四的广告推送装置的逻辑框图。可用于执行如图2所示实施例的方法步骤。
参照图4，广告推送装置包括：推送消息接收模块410、请求消息发送模块420和广告数据接收模块430。推送消息接收模块410、请求消息发送模块420和广告数据接收模块430依次相连接。
推送消息接收模块410用于接收视频服务器发送的携带直播视频的内容满足的推送触发条件对应的广告标签的推送消息。
请求消息发送模块420用于根据所述推送消息向广告服务器发送广告请求消息，该广告请求消息中包括所述广告标签。
广告数据接收模块430用于接收所述广告服务器根据所述广告标签发送的广告数据。
本发明实施例还提供一种终端设备，包括如实施例四所述的广告推送装置。
本发明实施例提供的广告推送装置及终端设备，通过接收视频服务器发送的携带直播视频的内容满足的推送触发条件对应的广告标签的推送消息，进一步根据所述推送消息向广告服务器发送广告请求消息，从而接收到广告服务器根据所述广告标签发送的广告数据，实现了获得与直播视频内容相关的广告数据，提高了广告推送的有效性，提升了用户体验。
需要指出，根据实施的需要，可将本申请中描述的各个部件/步骤拆分为更多部件/步骤，也可将两个或多个部件/步骤或者部件/步骤的部分操作组合成新的部件/步骤，以实现本发明实施例的目的。
上述根据本发明实施例的方法可在硬件、固件中实现，或者被实现为可存储在记录介质(诸如CD ROM、RAM、软盘、硬盘或磁光盘)中的软件或计算机代码，或者被实现通过网络下载的原始存储在远程记录介质或非暂时机器可读介质中并将被存储在本地记录介质中的计算机代码，从而在此描述的方法可被存储在使用通用计算机、专用处理器或者可编程或专用硬件(诸如ASIC或FPGA)的记录介质上的这样的软件处理。可以理解，计算机、处理器、微处理器控制器或可编程硬件包括可存储或接收软件或计算机代码的存储组件(例如，RAM、ROM、闪存等)，当所述软件或计算机代码被计算机、处理器或硬件访问且执行时，实现在此描述的处理方法。此外，当通用计算机访问用于实现在此示出的处理的代码时，代码的执行将通用计算机转换为用于执行在此示出的处理的专用计算机。
以上所述，仅为本发明具体实施方式，但本发明的保护范围并不局限于此，任何熟悉本技术领域的技术人员在本发明实施例揭露的技术范围内，可轻易想到变化或替换，都应涵盖在本发明的保护范围之内。因此，本发明的保护范围应以所述权利要求的保护范围为准。

Claims (10)

  1. 一种广告推送方法，包括：
    从广告服务器获取与直播视频的视频标识对应的多个广告标签；
    检测所述直播视频的内容是否满足预设推送触发条件，从所述多个广告标签中获取与所述直播视频的内容满足的推送触发条件对应的广告标签；
    将携带与所述直播视频的内容满足的推送触发条件对应的广告标签的推送消息发送至终端设备。
  2. 根据权利要求1所述的方法，其中，所述将携带与所述直播视频的内容满足的推送触发条件对应的广告标签的推送消息发送至终端设备之前还包括：
    与所述终端设备建立HTTP长连接，
    将携带与所述直播视频的内容满足的推送触发条件对应的广告标签的推送消息通过所述HTTP长连接发送至终端设备。
  3. 根据权利要求1或2所述的方法，其中，在所述检测所述直播视频的内容是否满足预设推送触发条件之前，所述方法还包括：
    建立并存储所述预设推送触发条件与所述多个广告标签的对应关系。
  4. 一种广告推送方法，包括：
    接收视频服务器发送的携带直播视频的内容满足的推送触发条件对应的广告标签的推送消息；
    根据所述推送消息向广告服务器发送广告请求消息，所述广告请求消息中包括所述广告标签；
    接收所述广告服务器根据所述广告标签发送的广告数据。
  5. 一种广告推送装置，包括：
    标识及标签获取模块，用于从广告服务器获取与直播视频的视频标识对应的多个广告标签；
    条件检测及标签获取模块，用于检测所述直播视频的内容是否满足预设推送触发条件，从所述多个广告标签中获取与所述直播视频的内容满足的推送触发条件对应的广告标签；
    推送消息发送模块，用于将携带与所述直播视频的内容满足的推送触发条件对应的广告标签的推送消息发送至终端设备。
  6. 根据权利要求5所述的装置，其中，所述推送消息发送模块还用于与所述终端设备建立HTTP长连接，将携带与所述直播视频的内容满足的推送触发条件对应的广告标签的推送消息通过所述HTTP长连接发送至终端设备。
  7. 根据权利要求5或6所述的装置，其中，所述装置还包括：
    对应关系建立及存储模块，用于建立并存储所述预设推送触发条件与所述多个广告标签的对应关系。
  8. 一种广告推送装置，包括：
    推送消息接收模块，用于接收视频服务器发送的携带直播视频的内容满足的推送触发条件对应的广告标签的推送消息；
    请求消息发送模块，用于根据所述推送消息向广告服务器发送广告请求消息，所述广告请求消息中包括所述广告标签；
    广告数据接收模块，用于接收所述广告服务器根据所述广告标签发送的广告数据。
  9. 一种视频服务器，包括如权利要求5～7中任一项所述的广告推送装置。
  10. 一种终端设备，包括如权利要求8所述的广告推送装置。
PCT/CN2016/089554 2015-12-14 2016-07-10 广告推送方法、装置、视频服务器及终端设备 Ceased WO2017101423A1 (zh)

Priority Applications (1)

Application Number Priority Date Filing Date Title
US15/243,568 US20170171335A1 (en) 2015-12-14 2016-08-22 Advertising push methods, devices, video servers and terminal equipment

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
CN201510927631.2 2015-12-14
CN201510927631.2A CN105898446A (zh) 2015-12-14 2015-12-14 广告推送方法、装置、视频服务器及终端设备

Related Child Applications (1)

Application Number Title Priority Date Filing Date
US15/243,568 Continuation US20170171335A1 (en) 2015-12-14 2016-08-22 Advertising push methods, devices, video servers and terminal equipment

Publications (1)

Publication Number Publication Date
WO2017101423A1 true WO2017101423A1 (zh) 2017-06-22

Family

ID=57002404

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/CN2016/089554 Ceased WO2017101423A1 (zh) 2015-12-14 2016-07-10 广告推送方法、装置、视频服务器及终端设备

Country Status (2)

Country Link
CN (1) CN105898446A (zh)
WO (1) WO2017101423A1 (zh)

Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN110460868A (zh) * 2019-08-13 2019-11-15 中国联合网络通信集团有限公司 广告投放方法和广告投放系统
EP3474555A4 (en) * 2017-07-14 2020-01-01 Shenzhen Skyworth-RGB Electronic Co., Ltd. ADVERTISING PUSH (PUSH) METHOD AND APPARATUS, AND COMPUTER READABLE STORAGE MEDIUM
CN112990984A (zh) * 2021-04-19 2021-06-18 广州欢网科技有限责任公司 一种广告视频推荐方法、装置、设备及存储介质
CN111245874B (zh) * 2018-11-28 2023-12-05 杭州海康威视数字技术股份有限公司 信息推送方法、装置、服务器及存储介质

Families Citing this family (10)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN108259409B (zh) * 2016-12-28 2020-08-11 腾讯科技（深圳）有限公司 信息处理方法、终端及系统
CN106846054A (zh) * 2017-01-20 2017-06-13 北京小米移动软件有限公司 内容项目推送方法及装置
US11481816B2 (en) * 2017-02-06 2022-10-25 Meta Platforms, Inc. Indications for sponsored content items within media items
CN107018449B (zh) * 2017-04-28 2020-07-24 福建中金在线信息科技有限公司 一种信息处理方法、服务器、客户端及信息处理系统
CN107147926B (zh) * 2017-05-05 2019-08-06 中广热点云科技有限公司 一种数字电视直播视频插播广告的方法
CN107172448A (zh) * 2017-06-19 2017-09-15 环球智达科技（北京）有限公司 管理视音频的方法
CN110348870A (zh) * 2018-04-08 2019-10-18 深圳凯茜微想科技有限公司 一种展示广告的方法、装置和系统
CN111669612B (zh) * 2019-03-08 2023-02-28 腾讯科技（深圳）有限公司 基于直播的信息投放方法、装置和计算机可读存储介质
CN111901625B (zh) * 2020-08-10 2022-03-25 杭州当虹科技股份有限公司 一种基于视频叠加补充增强信息同步推送关联内容的方法
CN113409074B (zh) * 2021-06-09 2025-03-21 北京沃东天骏信息技术有限公司 数据处理方法、装置、电子设备及存储介质

Citations (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101350729A (zh) * 2007-07-19 2009-01-21 华为技术有限公司 一种广告播放方法及广告系统以及相关设备
CN103763589A (zh) * 2014-01-10 2014-04-30 北京酷云互动科技有限公司 视频广告扩展信息推送方法和装置
CN103780944A (zh) * 2012-10-17 2014-05-07 三亚中兴软件有限责任公司 广告播放方法、装置、系统及匹配信息建立装置
CN104639958A (zh) * 2015-02-06 2015-05-20 百度在线网络技术（北京）有限公司 广告投放方法和系统
CN104853233A (zh) * 2015-05-28 2015-08-19 北京奇艺世纪科技有限公司 基于视频内容的广告推送方法及装置
CN105142026A (zh) * 2014-06-04 2015-12-09 Tcl集团股份有限公司 一种智能电视精准广告投放方法及其系统
CN105208417A (zh) * 2015-09-23 2015-12-30 百度在线网络技术（北京）有限公司 视频广告的展现方法及装置

Family Cites Families (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP5076395B2 (ja) * 2006-08-09 2012-11-21 日本電気株式会社 コンテンツ配信システム、配信制御方法、配信プログラムおよび記録媒体
JP2009177540A (ja) * 2008-01-24 2009-08-06 Uncut Technology:Kk 画像表示システムおよびプログラム
CN102811372B (zh) * 2011-06-01 2016-12-21 中兴通讯股份有限公司 在ivvr流程中插入广告的方法及系统
CN103974098A (zh) * 2014-05-30 2014-08-06 珠海迈科电子科技有限公司 一种机顶盒上基于用户需求的广告推送方法及系统

Patent Citations (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101350729A (zh) * 2007-07-19 2009-01-21 华为技术有限公司 一种广告播放方法及广告系统以及相关设备
CN103780944A (zh) * 2012-10-17 2014-05-07 三亚中兴软件有限责任公司 广告播放方法、装置、系统及匹配信息建立装置
CN103763589A (zh) * 2014-01-10 2014-04-30 北京酷云互动科技有限公司 视频广告扩展信息推送方法和装置
CN105142026A (zh) * 2014-06-04 2015-12-09 Tcl集团股份有限公司 一种智能电视精准广告投放方法及其系统
CN104639958A (zh) * 2015-02-06 2015-05-20 百度在线网络技术（北京）有限公司 广告投放方法和系统
CN104853233A (zh) * 2015-05-28 2015-08-19 北京奇艺世纪科技有限公司 基于视频内容的广告推送方法及装置
CN105208417A (zh) * 2015-09-23 2015-12-30 百度在线网络技术（北京）有限公司 视频广告的展现方法及装置

Cited By (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP3474555A4 (en) * 2017-07-14 2020-01-01 Shenzhen Skyworth-RGB Electronic Co., Ltd. ADVERTISING PUSH (PUSH) METHOD AND APPARATUS, AND COMPUTER READABLE STORAGE MEDIUM
US10869068B2 (en) 2017-07-14 2020-12-15 Shenzhen Skyworth-Rgb Electronic Co., Ltd. Method and device for pushing advertisement, and computer-readable storage medium
CN111245874B (zh) * 2018-11-28 2023-12-05 杭州海康威视数字技术股份有限公司 信息推送方法、装置、服务器及存储介质
CN110460868A (zh) * 2019-08-13 2019-11-15 中国联合网络通信集团有限公司 广告投放方法和广告投放系统
CN110460868B (zh) * 2019-08-13 2021-07-13 中国联合网络通信集团有限公司 广告投放方法和广告投放系统
CN112990984A (zh) * 2021-04-19 2021-06-18 广州欢网科技有限责任公司 一种广告视频推荐方法、装置、设备及存储介质

Also Published As

Publication number Publication date
CN105898446A (zh) 2016-08-24

Similar Documents

Publication Publication Date Title
WO2017101423A1 (zh) 广告推送方法、装置、视频服务器及终端设备
CN105635764B (zh) 视频直播中播放推送信息的方法和装置
KR101993239B1 (ko) Ｑｒ 코드를 이용한 사용자 디바이스 및 콘텐츠 관리 방법 및 장치
US9948965B2 (en) Manifest re-assembler for a streaming video channel
CN106303654B (zh) 一种媒体信息的展示方法、客户端、插件及系统
CN103778174B (zh) 用于基于场景变化检测触发音频指纹法分析的装置和方法
CN104991936B (zh) 一种目标信息获取、推送方法及装置
CN103763626B (zh) 一种信息推送方法、设备和系统
US20130263182A1 (en) Customizing additional content provided with video advertisements
WO2015135332A1 (zh) 信息的提供方法和装置
CN103079092B (zh) 在视频中获取人物信息的方法和装置
US20170171335A1 (en) Advertising push methods, devices, video servers and terminal equipment
JP6454741B2 (ja) 低電力関連コンテンツ提供システム、方法、及びプログラムを記録したコンピューターで読むことができる記録媒体
WO2017092360A1 (zh) 多媒体播放时的交互方法及装置
CN111444415B (zh) 弹幕处理方法、服务器、客户端、电子设备及存储介质
CN105320661A (zh) 资源的下载方法及装置
US11375247B2 (en) Methods and apparatus of identification of streaming activity and source for cached media on streaming devices
WO2016037441A1 (zh) 视频广告的过滤方法、装置和设备
CN104936032A (zh) 网络视频播放方法及装置
CN105407365A (zh) 一种广告数据管理方法及广告管理服务端
CN106851326B (zh) 一种播放方法和装置
WO2016090889A1 (zh) 推广信息的处理方法、装置、设备及非易失性计算机存储介质
CN104918061A (zh) 一种电视频道的识别方法及系统
WO2018166162A1 (zh) 一种音视频直播中检测客户端播放状态的系统及方法
CN104168506A (zh) 通过嗅探http数据包获取用户视频体验质量的方法

Legal Events

Date Code Title Description
121 Ep: the epo has been informed by wipo that ep was designated in this application

Ref document number: 16874484

Country of ref document: EP

Kind code of ref document: A1

NENP Non-entry into the national phase

Ref country code: DE

122 Ep: pct application non-entry in european phase

Ref document number: 16874484

Country of ref document: EP

Kind code of ref document: A1