WO2017101422A1 - 内容推荐方法及系统、服务器、终端及通信系统 - Google Patents

内容推荐方法及系统、服务器、终端及通信系统 Download PDF

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Publication number
WO2017101422A1
WO2017101422A1 PCT/CN2016/089550 CN2016089550W WO2017101422A1 WO 2017101422 A1 WO2017101422 A1 WO 2017101422A1 CN 2016089550 W CN2016089550 W CN 2016089550W WO 2017101422 A1 WO2017101422 A1 WO 2017101422A1
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Prior art keywords
target content
video
content
recommendation
recommendation associated
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PCT/CN2016/089550
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English (en)
French (fr)
Inventor
刘升才
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乐视控股（北京）有限公司
乐视网信息技术（北京）股份有限公司
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Application filed by 乐视控股（北京）有限公司, 乐视网信息技术（北京）股份有限公司 filed Critical 乐视控股（北京）有限公司
Priority to US15/242,229 priority Critical patent/US20170171622A1/en
Publication of WO2017101422A1 publication Critical patent/WO2017101422A1/zh

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/488—Data services, e.g. news ticker

Definitions

  • the present patent application relates to the field of communications, and in particular, to a video-based content recommendation method and system, a server, a terminal, and a communication system.
  • TV has always played an important role in marketing and advertising. Merchants need to promote the products they sell to attract consumers to buy. Consumers also need to know how to buy new products through advertising.
  • Print media refers to media that publish news or information on paper as a carrier, such as newspapers, magazines, etc., with limited speed and coverage.
  • the advantages of TV advertising are: wide coverage, fast transmission speed, high delivery rate; integration of collection, shape, sound, color and dynamic, vivid, intuitive, easy to accept and strong.
  • the shortcomings of TV commercials are: the exhibition is fleeting and the retention is not strong; the selectivity to the recommended objects is poor, and the absolute cost is high.
  • an embodiment of the present invention provides a video-based content recommendation method, including: acquiring presence content in a video and determining whether there is an object in the presentation content. Retrieving a recommendation associated with the target content; and providing a recommendation associated with the target content on a play interface of the video when the video is played to the target content.
  • the method further comprises: targeting the recommendation associated with the target content to the target content on a timeline of the video being rendered At a point in time; and providing a recommendation associated with the target content on a play interface of the video when the video is played to the target content based on the point in time.
  • the method further includes maintaining a recommendation associated with the target content for a predetermined time at a play interface of the video.
  • the target content is at least one of: content of interest input by a user; and popular content determined by search statistics.
  • the recommendation associated with the target content includes at least one of: a description of the target content, and a method of obtaining the target content.
  • a video-based content recommendation system includes: a determining module, configured to acquire presence content in a video and determine whether the target content exists in the presentation content; a recommendation module, And a presentation module, configured to provide a recommendation associated with the target content on a play interface of the video when the video is played to the target content.
  • the system further comprises: a positioning module for positioning a recommendation associated with the target content to a point in time when the target content on the timeline of the video is presented;
  • the presentation module is further configured to provide a recommendation associated with the target content on a play interface of the video when the video is played to the target content according to the time point.
  • the system further includes a retention module for maintaining a recommendation associated with the target content for a predetermined time at a play interface of the video.
  • the target content is at least one of: content of interest input by a user; and popular content determined by search statistics.
  • the recommendation associated with the target content includes at least one of: a description of the target content, and a method of obtaining the target content.
  • a server includes: determining means, configured to acquire presence content in a video and determine that the target content exists in the presentation content; and a recommending device, configured to acquire a recommendation associated with the target content; a sending device, configured to send the obtained recommendation to the terminal.
  • a terminal includes: receiving means, configured to receive a video from a server and a recommendation associated with the target content included in the video; and the presenting device is configured to be in the video A recommendation associated with the target content is provided on a play interface of the video when the target content is played.
  • a communication system comprising a server as described above, and a terminal as described above.
  • One embodiment of the present invention provides a computer readable storage medium comprising computer executable instructions that, when executed by at least one processor, cause the processor to perform the above method.
  • An embodiment of the present invention provides an electronic device, the electronic device including: a memory for storing instructions, a processor, and a bus system, the processor and the memory being connected by the bus system; Wherein the processor is configured to execute the instructions stored by the memory and to perform the above method.
  • the target content can be recommended, the recommendation success rate is improved, and the target content is reduced. Promotion costs.
  • FIG. 1 is a flowchart of a video-based content recommendation method according to an embodiment of the present invention
  • FIG. 2 is a schematic diagram of the composition of a communication system according to an embodiment of the present invention.
  • FIG. 1 is a flowchart of a video-based content recommendation method according to an embodiment of the present invention.
  • an embodiment of the present invention provides a video-based content recommendation method, where the method may include: S101: acquiring presence content in a video and determining whether the target content exists in the presentation content; S102, acquiring and a recommendation associated with the target content; and S103, providing a recommendation associated with the target content on a play interface of the video when the target content is played.
  • a wide variety of content can be presented in the video, which can include physical items and services.
  • a physical item may be an item of value that can be sold, for example, food, clothing, automobiles, houses.
  • the service may be a virtual product provided by a service provider, such as a communication service, a consulting service, an intermediary service, and the like.
  • the product or service category presented by the video may be the target content.
  • an item for example, a mobile phone
  • a specific category of a particular item may be targeted to the target content, for example, the specific brand and/or model of the handset presented in the video may be targeted.
  • the target content may be popular content determined by search statistics.
  • the server storing the video may have acquired the rendered content in the video, and the server may determine the hot content of the network as the target content through the search statistics (eg, the number of searches) of the Internet.
  • the selection of the heat may be based on statistical data, for example, ranking the number of times the network searches for content within a certain period of time (for example, one week), and selecting content with a certain ranking (for example, the top 100) as the hot content.
  • the target content may be set according to the preferences of the video viewer (or the user of the terminal playing the video), for example, the user may enter their content of interest as the target content (eg, via the terminal).
  • the target content can also be set by the copyright owner or sponsor of the video.
  • the server storing the video may acquire recommendation or recommendation information associated with the target content, which may be, for example, via the Internet or a recommendation database included in the server. Then, in order to be able to provide the viewer with the recommendation associated with the target content while the video playback is present, the recommendation associated with the target content may be located when the target content on the timeline of the video is rendered At the point in time, or bound to the timeline. In this way, the video playing terminal can provide a recommendation associated with the target content on the terminal playing interface of the video when the video is played to the target content according to the time point of the video.
  • the recommended data associated with the target content can be compressed with the video data into a stream to facilitate delivery.
  • the server may separately send the recommended data and the video data associated with the target content to the video playing terminal, while also providing the video playing terminal with a recommendation and video time associated with the target content.
  • the recommendation associated with the target content may be an advertisement, such as a description of the target content and/or a method of obtaining the target content.
  • the description of the target content can be an introduction to the product, for example It may include the name, price, size, material, etc. of the item.
  • the method of acquiring the target content may be, for example, a purchase address of the product, a manufacturer or a shopping platform link, a contact telephone number, or the like.
  • An exemplary terminal or video playing terminal may be a device having a display/screen such as a television, a tablet, a smart phone, or the like. Due to the characteristics of the video broadcast, the scene or content in the video is likely to be flashing. In order to provide effective recommendation to the viewer of the video, the recommended content should be kept in the play interface of the video playing terminal for a period of time. Thus, in a preferred embodiment, the recommendation associated with the target content may be maintained for a predetermined time at the play interface of the video.
  • the predetermined time can be set according to actual needs, for example, can be set according to the requirements of the target content provider, and can be set according to the appearance time of the next target content, so as to maintain the video before the next target content is played.
  • a recommendation associated with the previous target content can be set according to actual needs, for example, can be set according to the requirements of the target content provider, and can be set according to the appearance time of the next target content, so as to maintain the video before the next target content is played.
  • the target content can be recommended, the recommendation success rate is improved, and the target content is reduced. Promotion costs.
  • a video-based content recommendation system includes: a determining module, configured to acquire presence content in a video and determine whether the target content exists in the presentation content; a recommendation module, And a presentation module, configured to provide a recommendation associated with the target content on a play interface of the video when the video is played to the target content.
  • the system further includes: a positioning module, configured to locate a recommendation associated with the target content to a time point when the target content on a time axis of the video is presented;
  • the presentation module is further configured to provide a recommendation associated with the target content on a play interface of the video when the target content is played when the video is played according to the time point.
  • system further includes: a hold module, configured to maintain a recommendation associated with the target content for a predetermined time in a play interface of the video.
  • FIG. 2 shows an exemplary composition of a communication system.
  • the communication system may include a server 201 and a terminal 202 that communicate with each other.
  • the server 201 may include: determining means for acquiring the presentation content in the video and determining that the target content exists in the presentation content; the recommending means for acquiring the recommendation associated with the target content; and the transmitting means, configured to: Sending the obtained recommendation to the terminal.
  • the terminal 202 may include: receiving means for receiving a video and a recommendation associated with the target content included in the video from the server; and means for playing the video when the video is played to the target content
  • the interface provides recommendations associated with the target content.
  • the terminal 202 and the server 201 can communicate by wired (for example, network cable, optical fiber, coaxial cable) or wireless (eg, WiFi, WiMAX) to transmit data.
  • An exemplary server 201 can be any physical or virtual device, such as a processor, computer, cloud computing platform, with computing and storage capabilities.
  • An exemplary terminal 202 can be a hardware device that includes a data transceiving unit, a video decoder, and a display/screen.
  • the terminal 202 may include an input unit to make the content of interest that the user can input through the terminal as the target content.
  • the device includes a memory SU, a processor PU, and a bus system BS.
  • the processor and the memory are connected by a bus system for storing instructions for executing the instructions stored by the memory, and for performing the method of the above embodiments, for example, in one embodiment, the processing
  • the method for performing a video-based content recommendation includes: obtaining presence content in the video and determining whether the target content exists in the presentation content; obtaining a recommendation associated with the target content; and appearing when the video is played The target content provides a recommendation associated with the target content at a play interface of the video.
  • the memory SU may be a non-transitory computer readable storage medium for storing computer-executable instructions, which when executed by one or more processors, for example, may cause processing
  • the steps of the above method embodiments are performed, for example, the steps as described in FIG. 1, or the processor is caused to perform the functions of the device modules of the above device embodiments, for example, the functions of the modules 201 to 202 as described in FIG.
  • the execution instructions may also be stored and/or transmitted in any non-transitory computer readable storage medium for use by or in connection with an instruction execution system, apparatus, or device, where the instruction execution system, A device or device, such as a computer based system, a system containing a processor, or other system that can take instructions from, and execute instructions from, an instruction execution system, apparatus, or device.
  • a "non-transitory computer readable storage medium" can be any medium that tangibly contains or stores computer-executable instructions, which can be used by an instruction execution system, device, or system Or use in conjunction with an instruction execution system, device, or device.
  • Non-transitory computer readable storage media may include, but are not limited to, magnetic, optical, and/or semiconductor storage devices. Examples of such storage devices include magnetic disks, CD-ROM based on CD, DVD or Blu-ray technology, and persistent solid-state memories (such as flash memory, solid state drives, etc.).
  • the processor PU may be a central processing unit ("CPU").
  • the processor can also be other general purpose processors, digital signal processors (DSPs), application specific integrated circuits (ASICs), off-the-shelf programmable gate arrays (FPGAs) or other programmable logic devices, discrete or transistor logic devices, discrete hardware. Components, etc.
  • the general purpose processor may be a microprocessor or the processor or any conventional processor or the like.
  • the steps of a method or algorithm described in connection with the embodiments disclosed herein may be embodied directly in hardware, in a software module executed by a processor, or in a combination of the two.
  • Software modules can reside in random access memory (RAM), flash memory, read only memory (ROM), programmable read only memory (PROM), erasable read only memory (PROM), erasable and programmable only Read memory (EPROM), electrically erasable programmable read only memory (EEPROM), registers, hard disk, removable disk, compact disk read only memory (CD-ROM), or any other form known in the art Storage medium.
  • the storage medium can be integrated with the processor.
  • the processor and the storage medium can reside in an application specific integrated circuit (ASIC).
  • the ASIC can reside in a computing device or user terminal, or the processor and storage medium can reside as discrete components in a computing device or user terminal.

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  • Databases & Information Systems (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

本发明实施例涉及通信领域，公开了一种基于视频的内容推荐方法、系统、服务器、终端及通信系统。该方法包括：获取视频中的呈现内容并确定所述呈现内容中是否存在目标内容；获取与所述目标内容相关联的推荐；以及在所述视频被播放出现所述目标内容时在所述视频的播放界面提供与所述目标内容相关联的推荐。采用本发明实施例，通过在视频被播放出现目标内容时在视频的播放界面提供与该目标内容相关联的推荐，能够有针对性地对目标内容进行推荐，提高推荐的成功率，降低目标内容的推广成本。

Description

内容推荐方法及系统、服务器、终端及通信系统
本申请要求于2015年12月15日提交中国专利局、申请号为201510933629.6的中国专利申请的优先权，其全部内容通过引用结合在本申请中。
技术领域
本专利申请涉及通信领域，具体地，涉及一种基于视频的内容推荐方法及系统、服务器、终端及通信系统。
背景技术
作为一种常见媒体，电视一直在营销及广告推广方面扮演着重要的角色。商家需要对所售卖的商品进行宣传来吸引消费者购买。消费者也需要通过广告了解新产品的购买方式。
传统的营销和推广方式为通过平面媒体或电视广告。平面媒体指的是以纸张为载体发布新闻或者资讯的媒体，比如报纸、杂志等等，传播速度和覆盖面较为有限。电视广告的优点是：覆盖面广、传播速度快、送达率高；集、形、声、色、动态于一体，生动直观、易于接受、感染力强。电视广告的不足是：展露瞬间即逝、保留性不强；对推荐对象的选择性差，绝对成本高。
因此，需要解决是对推荐对象的选择性差，绝对成本高的问题。
发明内容
本发明部分实施例的目的是提供一种基于视频的内容推荐方法及系统、服务器、终端及通信系统，其中，所述方法能够有针对性地向具有潜在需求的对象推荐商品或服务。
为了实现上述目的，本发明实施例提供一种基于视频的内容推荐方法，该方法包括：获取视频中的呈现内容并确定所述呈现内容中是否存在目标内 容；获取与所述目标内容相关联的推荐；以及在所述视频被播放出现所述目标内容时在所述视频的播放界面提供与该目标内容相关联的推荐。
在一个实施例中，在确定所述呈现内容中存在所述目标内容后该方法还包括：将与所述目标内容相关联的推荐定位到所述视频的时间轴上的所述目标内容被呈现时的时间点上；以及根据所述时间点在所述视频被播放出现所述目标内容时在所述视频的播放界面提供与所述目标内容相关联的推荐。
在一个实施例中，该方法还包括在所述视频的播放界面在预定时间内保持提供与所述目标内容相关联的推荐。
在一个实施例中，所述目标内容为以下至少之一者：使用者输入的感兴趣内容；以及通过搜索统计确定的热门内容。
在一个实施例中，与所述目标内容相关联的推荐包括以下至少之一者：对所述目标内容的描述、以及所述目标内容的获取方法。
本发明实施例的另一个方面，提供了一种基于视频的内容推荐系统，该系统包括：确定模块，用于获取视频中的呈现内容并确定所述呈现内容中是否存在目标内容；推荐模块，用于获取与所述目标内容相关联的推荐；以及呈现模块，用于在所述视频被播放出现所述目标内容时在所述视频的播放界面提供与该目标内容相关联的推荐。
在一个实施例中，所述系统还包括：定位模块，用于将与所述目标内容相关联的推荐定位到所述视频的时间轴上的所述目标内容被呈现时的时间点上；以及所述呈现模块还用于根据所述时间点在所述视频被播放出现所述目标内容时在所述视频的播放界面提供与所述目标内容相关联的推荐。
在一个实施例中，所述系统还包括：保持模块，用于在所述视频的播放界面在预定时间内保持提供与所述目标内容相关联的推荐。
在一个实施例中，所述目标内容为以下至少之一者：使用者输入的感兴趣内容；以及通过搜索统计确定的热门内容。
在一个实施例中，与所述目标内容相关联的推荐包括以下至少之一者：对所述目标内容的描述、以及所述目标内容的获取方法。
本发明实施例另一个方面，提供了一种服务器，所述服务器包括：确定装置，用于获取视频中的呈现内容并确定所述呈现内容中存在目标内容；推荐装置，用于获取与所述目标内容相关联的推荐；发送装置，用于将获取的所述推荐发送给终端。
本发明实施例另一个方面，提供了一种终端，所述终端包括：接收装置，用于从服务器接收视频和与视频中包含的目标内容相关联的推荐；呈现装置，用于在所述视频被播放出现所述目标内容时在所述视频的播放界面提供与该目标内容相关联的推荐。
本发明实施例的另一个方面，提供了一种通信系统，所述系统包括如上所述的服务器，以及如上所述的终端。
本发明的一个实施例提供了一种计算机可读存储介质，包括计算机可执行指令，所述计算机可执行指令在由至少一个处理器执行时致使所述处理器执行上述方法。
本发明的一个实施例提供了一种电子设备，所述电子设备包括：存储器，所述存储器用于存储指令；处理器以及总线系统，所述处理器和所述存储器通过所述总线系统连接；其中，所述处理器用于执行所述存储器存储的指令，并且用于执行上述方法。
通过上述技术方案，通过在视频被播放出现目标内容时在视频的播放界面提供与该目标内容相关联的推荐，能够有针对性地对目标内容进行推荐，提高推荐的成功率，降低目标内容的推广成本。
本发明实施例的其它特征和优点将在随后的具体实施方式部分予以详细说明。
附图说明
附图是用来提供对本发明实施例的进一步理解，并且构成说明书的一部分，与下面的具体实施方式一起用于解释本发明实施例，但并不构成对本发明实施例的限制。在附图中：
图1是本发明实施方式提供的基于视频的内容推荐方法流程图；以及
图2是本发明实施方式提供的通信系统组成示意图。
具体实施方式
以下结合附图对本发明实施例的具体实施方式进行详细说明。应当理解的是，此处所描述的具体实施方式仅用于说明和解释本发明实施例，并不用于限制本发明实施例。
图1是本发明实施方式提供的基于视频的内容推荐方法流程图。如图1所示，本发明实施例提供一种基于视频的内容推荐方法，该方法可以包括：S101，获取视频中的呈现内容并确定所述呈现内容中是否存在目标内容；S102，获取与所述目标内容相关联的推荐；以及S103，在所述视频被播放出现所述目标内容时在所述视频的播放界面提供与该目标内容相关联的推荐。
在视频中可以呈现多种多样的内容，可以包括实体物品和服务。实体物品可以是具有使用价值且可以售卖的商品，例如，食品、服装、汽车、住宅。服务可以是服务提供商提供的虚拟产品，例如，通信服务、咨询服务、中介服务等。
视频中呈现内容多种多样不可能一一推荐。换句话说，如果进行一一推荐那也就丧失了推荐的意义，和不进行任何推荐一样。为了使推荐具有针对性，需要对视频中所呈现的内容进行筛选，确定其中是否存在值得推荐的目标内容。在实施方式中，可以将视频呈现的商品或服务类别作为目标内容， 例如，将视频中人物使用的物品(例如，手机)作为目标内容。在一个实施例中，可以将特定物品的具体类别作为目标内容，例如，可以将视频中所呈现的手机具体品牌和/或型号作为目标内容。
目标内容的选取可以有多种方式，例如，目标内容可以是通过搜索统计确定的热门内容。在这样的实施方式中，存储视频的服务器可以已经获取了视频中的呈现内容，该服务器可以通过互联网的搜索统计(例如，搜索次数)确定具有一定热度的网络热门内容作为目标内容。对于热度的选取可以基于统计数据，例如，将一定时间(例如，一个星期)内网络搜索内容的次数进行排名，选取其中一定排名(例如，前100名)的内容作为热门内容。在其他的示例中，目标内容可以根据视频观看者(或播放视频的终端的使用者)的喜好进行设定，例如，使用者可以(例如通过终端)输入其感兴趣内容作为目标内容。此外，目标内容也可以由视频的版权所有者或赞助方进行设定。
在确定视频呈现内容中存在目标内容后，存储视频的服务器可以获取与所述目标内容相关联的推荐或推荐信息，获取的途径可以是例如通过互联网或者该服务器中包含的推荐数据库。然后，为了能够在视频播放出现目标内容同时向观看者提供与目标内容相关联的推荐，可以将与目标内容相关联的推荐定位到所述视频的时间轴上的所述目标内容被呈现时的时间点上，或者与该时间轴绑定。这样，视频播放终端可以根据视频的时间点在视频被播放出现目标内容时在视频的终端播放界面上提供与目标内容相关联的推荐。与目标内容相关联的推荐的数据可以与视频数据被压缩成一个流媒体以便于传送。在不同的实施方式中，服务器可以将与目标内容相关联的推荐的数据和与视频数据单独发送至视频播放终端，同时还要向该视频播放终端提供反映与目标内容相关联的推荐和视频时间轴的关系配置文件。在实施方式中，与目标内容相关联的推荐可以是广告，例如可以是对所述目标内容的描述和/或所述目标内容的获取方法。对目标内容的描述可以是对商品的介绍，例如 可以包括商品的名称、价格、尺寸、材料等。对目标内容的获取方法例如，可以是商品的购买地址、生产厂家或购物平台链接、联系电话等。
举例的终端或视频播放终端可以是电视、平板电脑、智能手机等具有显示器/屏的设备。由于视频播出的特性，视频中的场景或内容很可能是一闪而过的，为了向视频的观看者提供有效的推荐，应使推荐内容在视频播放终端的播放界面保持一段时间。因此，在优选的实施方式中，可以在视频的播放界面在预定时间内保持提供与所述目标内容相关联的推荐。预定时间是可以根据实际需要设定的，例如可以根据目标内容提供方的要求进行设定，再如可以根据下一目标内容的出现时间进行设定，从而在视频播放下一目标内容之前保持与前一目标内容相关联的推荐。
通过上述技术方案，通过在视频被播放出现目标内容时在视频的播放界面提供与该目标内容相关联的推荐，能够有针对性地对目标内容进行推荐，提高推荐的成功率，降低目标内容的推广成本。
本发明实施例的另一个方面，提供了一种基于视频的内容推荐系统，该系统包括：确定模块，用于获取视频中的呈现内容并确定所述呈现内容中是否存在目标内容；推荐模块，用于获取与所述目标内容相关联的推荐；以及呈现模块，用于在所述视频被播放出现所述目标内容时在所述视频的播放界面提供与该目标内容相关联的推荐。
在实施方式中，所述系统还包括：定位模块，用于将与所述目标内容相关联的推荐定位到所述视频的时间轴上的所述目标内容被呈现时的时间点上；以及所述呈现模块还用于根据所述时间点在所述视频被播放出现所述目标内容时在所述视频的播放界面提供与所述目标内容相关联的推荐。
在实施方式中，所述系统还包括：保持模块，用于在所述视频的播放界面在预定时间内保持提供与所述目标内容相关联的推荐。
本发明实施例的另一个方面，提供了一种服务器、一种终端以及一种通 信系统，图2示出了通信系统的示例性组成。如图2所示，该通信系统可以包括：互相通信的服务器201和终端202。
其中，服务器201可以包括：确定装置，用于获取视频中的呈现内容并确定所述呈现内容中存在目标内容；推荐装置，用于获取与所述目标内容相关联的推荐；发送装置，用于将获取的所述推荐发送给终端。
终端202可以包括：接收装置，用于从服务器接收视频和与视频中包含的目标内容相关联的推荐；呈现装置，用于在所述视频被播放出现所述目标内容时在所述视频的播放界面提供与该目标内容相关联的推荐。
在本发明实施方式提供的基于视频的内容推荐系统中，终端202和服务器201可以通过有线(例如，网线、光纤、同轴电缆)或无线(例如，WiFi、WiMAX)方式进行通信以传递数据。举例的服务器201可以是任何具有计算和存储能力的处理器、计算机、云计算平台等实体或虚拟设备。举例的终端202可以是包括数据收发单元、视频解码器和显示器/屏的硬件设备。在优选的实施方式中，终端202可以包括输入单元以使其使用者可以通过终端输入的感兴趣内容作为目标内容。
本发明的部分实施例还提供了一种设备。该设备包括：存储器SU、处理器PU以及总线系统BS。其中，处理器和存储器通过总线系统连接，该存储器用于存储指令，该处理器用于执行该存储器存储的指令，并且用于执行上述实施例中的方法，例如，在一个实施例中，该处理器用于执行一种基于视频的内容推荐方法包括：获取视频中的呈现内容并确定所述呈现内容中是否存在目标内容；获取与所述目标内容相关联的推荐；以及在所述视频被播放出现所述目标内容时在所述视频的播放界面提供与所述目标内容相关联的推荐。
其中，存储器SU可以是非易失性计算机可读存储介质，以用于存储计算机可执行指令，该指令当由一个或多个处理器执行时，例如可以使得处理 器执行以上方法实施例的步骤，比如，如图1描述的步骤，或者使得处理器执行以上装置实施例的装置模块的功能，比如，如图2描述的模块201至模块202的功能，计算机可执行指令也可以在任何非易失性计算机可读存储介质内存储和/或传输，以便由指令执行系统、装置或设备使用，或者结合指令执行系统、装置或设备使用，其中该指令执行系统、装置或设备诸如基于计算机的系统、包含处理器的系统或可以从指令执行系统、装置或设备获取指令并执行该指令的其他系统。出于本文档的目的，“非易失性计算机可读存储介质”可以是有形地包含或存储计算机可执行指令的任何介质，该计算机可执行指令可以用于由指令执行系统、设备或系统使用或者结合指令执行系统、装置或设备使用。非易失性计算机可读存储介质可以包括但不限于磁的、光的和/或半导体存储装置。这些存储装置的示例包括磁盘、基于CD、DVD或蓝光技术的光盘以及持久性固态存储器(诸如，闪存、固态驱动器等)。
应当理解，在本申请实施例中，该处理器PU可以是中央处理单元(Central Processing Unit，简称为“CPU”)。该处理器还可以是其他通用处理器、数字信号处理器(DSP)、专用集成电路(ASIC)、现成可编程门阵列(FPGA)或者其他可编程逻辑器件、分立门或者晶体管逻辑器件、分立硬件组件等。通用处理器可以是微处理器或者该处理器也可以是任何常规的处理器等。
结合本文中所揭示的实施例而描述的方法或算法的步骤可直接体现于硬件中，由处理器执行的软件模块中或所述两者的组合中。软件模块可驻留在随机存取存储器(RAM)、快闪存储器、只读存储器(ROM)、可编程只读存储器(PROM)，可擦除只读存储器(PROM)、可擦除可编程只读存储器(EPROM)、电可擦除可编程只读存储器(EEPROM)、寄存器、硬盘、可装卸式盘、压缩光盘只读存储器(CD-ROM)或此项技术中已知的任一其他形式的存储介质。在替 代方案中，存储介质可与处理器成一体式。处理器及存储介质可驻留在专用集成电路(ASIC)中。ASIC可驻留在计算装置或用户终端中，或者，处理器及存储介质可作为离散组件驻留在计算装置或用户终端中。
以上结合附图详细描述了本发明实施例的实施方式，但是，本发明实施例并不限于上述实施方式中的具体细节，在本发明实施例的技术构思范围内，可以对本发明实施例的技术方案进行多种简单变型，这些简单变型均属于本发明实施例的保护范围。
另外需要说明的是，在上述具体实施方式中所描述的各个具体技术特征，在不矛盾的情况下，可以通过任何合适的方式进行组合。为了避免不必要的重复，本发明实施例对各种可能的组合方式不再另行说明。
此外，本发明实施例的各种不同的实施方式之间也可以进行任意组合，只要其不违背本发明实施例的思想，其同样应当视为本发明实施例所公开的内容。

Claims (13)

  1. 一种基于视频的内容推荐方法，包括：
    获取视频中的呈现内容并确定所述呈现内容中是否存在目标内容；
    获取与所述目标内容相关联的推荐；以及
    在所述视频被播放出现所述目标内容时在所述视频的播放界面提供与所述目标内容相关联的推荐。
  2. 根据权利要求1所述的方法，其中，在确定所述呈现内容中存在所述目标内容后该方法还包括：
    将与所述目标内容相关联的推荐定位到所述视频的时间轴上的所述目标内容被呈现时的时间点上；以及
    根据所述时间点在所述视频被播放出现所述目标内容时在所述视频的播放界面提供与所述目标内容相关联的推荐。
  3. 根据权利要求1或2所述的方法，其中，该方法还包括在所述视频的播放界面在预定时间内保持提供与所述目标内容相关联的推荐。
  4. 根据权利要求1-3中任一项权利要求所述的方法，其中，所述目标内容为以下至少之一者：
    使用者输入的感兴趣内容；以及
    通过搜索统计确定的热门内容。
  5. 根据权利要求1-4中任一项权利要求所述的方法，其中，与所述目标内容相关联的推荐包括以下至少之一者：对所述目标内容的描述、以及所述目标内容的获取方法。
  6. 一种基于视频的内容推荐系统，包括：
    确定模块，用于获取视频中的呈现内容并确定所述呈现内容中是否存在目标内容；
    推荐模块，用于获取与所述目标内容相关联的推荐；以及
    呈现模块，用于在所述视频被播放出现所述目标内容时在所述视频的播放界面提供与该目标内容相关联的推荐。
  7. 根据权利要求6所述的系统，其中，所述系统还包括：
    定位模块，用于将与所述目标内容相关联的推荐定位到所述视频的时间轴上的所述目标内容被呈现时的时间点上；
    以及所述呈现模块还用于根据所述时间点在所述视频被播放出现所述目标内容时在所述视频的播放界面提供与所述目标内容相关联的推荐。
  8. 根据权利要求6或7所述的系统，其中，所述系统还包括：
    保持模块，用于在所述视频的播放界面在预定时间内保持提供与所述目标内容相关联的推荐。
  9. 根据权利要求6-8中任一项权利要求所述的系统，其中，所述目标内容为以下至少之一者：
    使用者输入的感兴趣内容；以及
    通过搜索统计确定的热门内容。
  10. 根据权利要求6-9任一项权利要求所述的系统，其中，与所述目标内容相关联的推荐包括以下至少之一者：对所述目标内容的描述、以及所述目标内容的获取方法。
  11. 一种服务器，包括：
    确定装置，用于获取视频中的呈现内容并确定所述呈现内容中存在目标内容；
    推荐装置，用于获取与所述目标内容相关联的推荐；
    发送装置，用于将获取的所述推荐发送给终端。
  12. 一种终端，包括：
    接收装置，用于从服务器接收视频和与视频中包含的目标内容相关联的推荐；
    呈现装置，用于在所述视频被播放出现所述目标内容时在所述视频的播放界面提供与该目标内容相关联的推荐。
  13. 一种通信系统，包括如权利要求11所述的服务器，以及如权利要求12所述的终端。
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CN109040795B (zh) * 2018-07-31 2023-12-19 周向红 一种视频推荐方法及系统
WO2020125021A1 (zh) * 2018-12-19 2020-06-25 聚好看科技股份有限公司 用于显示设备的信息显示方法及装置
CN112804566A (zh) * 2019-11-14 2021-05-14 中兴通讯股份有限公司 节目推荐方法、设备及计算机可读存储介质
CN111143614A (zh) * 2019-12-30 2020-05-12 维沃移动通信有限公司 视频显示方法及电子设备
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CN115278329A (zh) * 2022-06-22 2022-11-01 阿里巴巴（中国）有限公司 视频播放方法、系统和存储介质
CN115278329B (zh) * 2022-06-22 2023-09-12 阿里巴巴（中国）有限公司 视频播放方法、系统和存储介质

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