WO2017096898A1 - 广告展示方法及装置 - Google Patents

广告展示方法及装置 Download PDF

Info

Publication number
WO2017096898A1
WO2017096898A1 PCT/CN2016/089552 CN2016089552W WO2017096898A1 WO 2017096898 A1 WO2017096898 A1 WO 2017096898A1 CN 2016089552 W CN2016089552 W CN 2016089552W WO 2017096898 A1 WO2017096898 A1 WO 2017096898A1
Authority
WO
WIPO (PCT)
Prior art keywords
advertisement
information
subtitle
display area
play
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/CN2016/089552
Other languages
English (en)
French (fr)
Inventor
敖伟波
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Le Holdings Beijing Co Ltd
LeTV Information Technology Beijing Co Ltd
Original Assignee
Le Holdings Beijing Co Ltd
LeTV Information Technology Beijing Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Le Holdings Beijing Co Ltd, LeTV Information Technology Beijing Co Ltd filed Critical Le Holdings Beijing Co Ltd
Priority to US15/243,508 priority Critical patent/US20170164038A1/en
Publication of WO2017096898A1 publication Critical patent/WO2017096898A1/zh
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

Links

Images

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N5/00—Details of television systems
    • H04N5/44—Receiver circuitry for the reception of television signals according to analogue transmission standards
    • H04N5/445—Receiver circuitry for the reception of television signals according to analogue transmission standards for displaying additional information
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/488—Data services, e.g. news ticker
    • H04N21/4884—Data services, e.g. news ticker for displaying subtitles
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data

Definitions

  • Embodiments of the present invention relate to multimedia content display technologies, and in particular, to an advertisement display method and apparatus.
  • the floating window advertisement is one of the playing forms of the playing advertisement in the video playing.
  • the existing advertising floating window is generally displayed in the lower right corner of the user watching the video interface. If the subtitle in the video is long when the advertisement is displayed, the phenomenon that the advertising floating window covers the subtitle will occur, which seriously affects the normal viewing of the video by the user.
  • the purpose of the embodiments of the present invention is to provide an advertisement display method and device, so as to achieve the phenomenon that the advertisement floating window does not cover the subtitle when the advertisement is displayed on the play page of the video, thereby improving the user experience.
  • an advertisement display method for displaying an advertisement on a play page of a video, including: acquiring play parameter information of the advertisement; parsing the play parameter information to obtain the advertisement in the office The playing time information and the display area information in the video; determining, according to the playing time information and the display area information, whether the caption information in the play page is blocked by the advertisement, and if the caption information is blocked by the advertisement, Then, the display area of the advertisement is adjusted to make the subtitle information all present.
  • the display area information includes: picture position coordinates, picture width, and picture height.
  • the process of adjusting a display area of the advertisement to cause the subtitle information to be all displayed includes:
  • the subtitle information includes: a play time of the subtitle, a subtitle position coordinate, a subtitle width, and a subtitle height.
  • the method further includes displaying the advertisement based on the adjusted display area.
  • an advertisement display apparatus including: an information acquisition module, configured to acquire play parameter information of the advertisement; and an information parsing module, configured to parse the play parameter information, to obtain the a play time information and a display area information of the advertisement in the video; a display area adjustment module, configured to determine, according to the play time information and the display area information, whether the caption information in the play page is blocked by the advertisement, if The caption information is occluded by the advertisement, and the display area of the advertisement is adjusted to cause the caption information to be all presented.
  • the display area information includes: picture position coordinates, picture width, and picture height.
  • the display area adjustment module is configured to acquire an occlusion area of the subtitle information corresponding to the play time information of the advertisement
  • the subtitle information includes: a play time of the subtitle, a subtitle position coordinate, a subtitle width, and a subtitle height.
  • the apparatus further includes: an advertisement display module, configured to display the advertisement according to the adjusted display area.
  • the play parameter information is further parsed by obtaining the play parameter information of the advertisement, and the play time information and the display area information in the advertisement corresponding video are obtained, and according to the play time information and the display area.
  • the information determines whether the subtitle information in the play page is blocked by the advertisement. If the occlusion is performed, the display area is adjusted, so that when the advertisement is displayed on the play page of the video, the display area of the advertisement does not block the subtitle information, so that the subtitle information is all displayed. Greatly improved the user experience.
  • FIG. 1 is a flow chart showing an advertisement display method according to Embodiment 1 of the present invention.
  • FIG. 2 is a logic block diagram showing an advertisement display apparatus according to a second embodiment of the present invention.
  • the basic idea of an embodiment of the present invention is to provide a technical solution for displaying an advertisement.
  • the game parameter information is further parsed by obtaining the play parameter information of the advertisement, and the play time information and the display area information in the video corresponding to the advertisement are obtained, and the corresponding caption information in the play page is determined to be occluded by the advertisement according to the play time information and the display area information.
  • the display area of the advertisement is realized not to block the subtitle information, so that the subtitle information is all displayed. Greatly improved the user experience.
  • FIG. 1 is a flow chart showing an advertisement display method according to a first embodiment of the present invention.
  • the method can be performed, for example, on a terminal device such as a smartphone, a pad, or the like.
  • the terminal device is used as an execution subject for description, and is used for displaying an advertisement on a play page of a video.
  • step S110 acquiring play parameter information of the advertisement.
  • Step S120 Parsing the play parameter information to obtain play time information and display area information of the advertisement in the video.
  • the terminal device generally sends an advertisement request to the advertisement server, and receives the content file (such as a picture, a video, and the like) returned by the advertisement server in addition to the advertisement, and receives the play time information in the video corresponding to the advertisement.
  • the display area information may include: picture position coordinates, picture width, and picture height.
  • Step S130 determining, according to the play time information and the display area information, whether the caption information in the play page is blocked by the advertisement, and if the caption information is blocked by the advertisement, adjusting a display area of the advertisement to The subtitle information is all presented.
  • the video server generally uses the existing subtitle analysis technology to perform subtitle analysis on all videos in the video database, defines subtitle information of each subtitle according to the video play time axis, and pre-stores the analyzed subtitle information.
  • the subtitle information may include: a play time of the subtitle, a subtitle position coordinate, a subtitle width, and a subtitle height.
  • the play time of the subtitle corresponds to the start and end time on the time axis of the video play.
  • subtitle information ⁇ 300, 305, 40, 460, 800, 80 ⁇ , indicating 300-305 seconds from the video playback timeline, subtitles
  • the coordinates are now (40, 460), the subtitle width is 800, and the subtitle height is 80.
  • ⁇ 305, 308, 50, 460, 790, 80 ⁇ indicates that from 305-308 seconds of the video playback timeline, the subtitle appears at coordinates (50, 460), the subtitle width is 790, and the subtitle height is 80.
  • the terminal device When the terminal device sends a video request carrying the video identifier to the video server, the video server searches the video database according to the video identifier, and returns the found video together with the subtitle information to the terminal device. Therefore, the terminal device determines whether the corresponding subtitle information in the play page of the video is blocked by the advertisement according to the play time information and the display area information parsed in step S120 and the subtitle information of the video.
  • the process of adjusting the display area of the advertisement to cause the subtitle information to be all displayed in step S130 may include: acquiring a play time information corresponding to the advertisement An occlusion region of the subtitle information, adjusting a screen position coordinate of the advertisement according to the occlusion region, and/or adjusting a screen width of the advertisement, and/or adjusting a screen height of the advertisement.
  • the advertisement display method may further include: displaying the advertisement according to the adjusted display area.
  • the ad is displayed directly in the play page of the video.
  • the advertisement display method of the embodiment of the present invention further analyzes the play parameter information by obtaining the play parameter information of the advertisement, obtains the play time information and the display area information in the advertisement corresponding video, and determines the play according to the play time information and the display area information. Whether the subtitle information in the page is blocked by the advertisement, if the occlusion is performed, the display area is adjusted, and when the advertisement is displayed on the play page of the video, the display area of the advertisement does not block the subtitle information, so that the subtitle information is all displayed. Improved user experience.
  • FIG. 2 is a logic block diagram showing an advertisement display apparatus according to a second embodiment of the present invention. Can be used to perform the method steps of the embodiment shown in FIG.
  • the advertisement display apparatus includes an information acquisition module 210, an information analysis module 220, and a display area adjustment module 230.
  • the information acquisition module 210, the information analysis module 220, and the display area adjustment module 230 are sequentially connected.
  • the information obtaining module 210 is configured to acquire playing parameter information of the advertisement.
  • the information parsing module 220 is configured to parse the play parameter information to obtain the advertisement in the office Play time information and display area information in the video.
  • the display area information includes: picture position coordinates, picture width, and picture height.
  • the display area adjustment module 230 is configured to determine, according to the play time information and the display area information, whether the caption information in the play page is blocked by the advertisement, and if the caption information is blocked by the advertisement, adjust the advertisement The display area is such that the subtitle information is all presented.
  • the subtitle information includes: a play time of the subtitle, a subtitle position coordinate, a subtitle width, and a subtitle height.
  • the advertisement display device of the embodiment of the present invention further analyzes the play parameter information by obtaining the play parameter information of the advertisement, obtains the play time information and the display area information in the advertisement corresponding video, and determines the play according to the play time information and the display area information. Whether the subtitle information in the page is blocked by the advertisement, if the occlusion is performed, the display area is adjusted, and when the advertisement is displayed on the play page of the video, the display area of the advertisement does not block the subtitle information, so that the subtitle information is all displayed. Improved user experience.
  • the display area adjustment module 230 may be configured to acquire an occlusion area of the subtitle information corresponding to the play time information of the advertisement.
  • the advertisement display apparatus may further include: an advertisement display module (not shown) for displaying the advertisement according to the adjusted display area.
  • the above method according to an embodiment of the present invention may be implemented in hardware, firmware, or implemented as software or computer code that may be stored in a recording medium such as a CD ROM, a RAM, a floppy disk, a hard disk, or a magneto-optical disk, or implemented by
  • a recording medium such as a CD ROM, a RAM, a floppy disk, a hard disk, or a magneto-optical disk, or implemented by
  • the network download is originally stored on a remote recording medium or a non-transitory machine readable medium and will be stored in a local recording medium.
  • the code, and thus the methods described herein, can be stored in such software processing on a recording medium using a general purpose computer, a dedicated processor, or programmable or special purpose hardware such as an ASIC or an FPGA.
  • a computer, processor, microprocessor controller or programmable hardware includes storage components (eg, RAM, ROM, flash memory, etc.) that can store or receive software or computer code, when the software or computer code is The processing methods described herein are implemented when the processor or hardware is accessed and executed. Moreover, when a general purpose computer accesses code for implementing the processing shown herein, the execution of the code converts the general purpose computer into a special purpose computer for performing the processing shown herein.

Landscapes

  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Databases & Information Systems (AREA)
  • Human Computer Interaction (AREA)
  • User Interface Of Digital Computer (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

本发明实施例提供一种广告展示方法及装置，用于在视频的播放页面展示广告，其中，广告展示方法包括：获取所述广告的播放参数信息；解析所述播放参数信息，得到所述广告在所述视频中的播放时间信息和显示区域信息；根据所述播放时间信息和显示区域信息，判断所述播放页面中的字幕信息是否被所述广告遮挡，如果所述字幕信息被所述广告遮挡，则调整所述广告的显示区域以使所述字幕信息全部展现。本发明实施例的广告展示方法及装置，使得在视频的播放页面展示广告时，不发生广告浮窗遮盖字幕的现象，提升了用户体验。

Description

广告展示方法及装置
本申请要求于2015年12月8日提交中国专利局、申请号为201510901776.5的中国专利申请的优先权，其全部内容通过引用结合在本申请中。
技术领域
本发明实施例涉及多媒体内容显示技术，尤其涉及一种广告展示方法及装置。
背景技术
随着互联网多媒体技术的普及，观看在线视频内容已逐渐成为人们工作、学习、娱乐、生活中非常重要的一部分。随之，在视频播放前或视频播放中播放广告也逐渐成为了一种常见且重要的广告形式。其中，浮窗广告就是视频播放中播放广告的播放形式之一。通常，现有的广告浮窗一般显示在用户观看视频界面的右下角，如果广告显示时视频中字幕较长，就会出现广告浮窗遮盖字幕的现象，严重影响了用户正常观看视频。
发明内容
本发明实施例的目的在于，提供了一种广告展示方法及装置，以实现在视频的播放页面展示广告时，不发生广告浮窗遮盖字幕的现象，提升用户体验。
根据本发明实施例的一方面，提供一种广告展示方法，用于在视频的播放页面展示广告，包括：获取所述广告的播放参数信息；解析所述播放参数信息，得到所述广告在所述视频中的播放时间信息和显示区域信息；根据所述播放时间信息和显示区域信息，判断所述播放页面中的字幕信息是否被所述广告遮挡，如果所述字幕信息被所述广告遮挡，则调整所述广告的显示区域以使所述字幕信息全部展现。
在一个实施例中，所述显示区域信息包括：画面位置坐标、画面宽度和画面高度。
在一个实施例中，所述调整所述广告的显示区域以使所述字幕信息全部展现的处理包括：
获取与所述广告的播放时间信息对应的字幕信息的遮挡区域，
根据所述遮挡区域调整所述广告的画面位置坐标，和/或
调整所述广告的画面宽度，和/或
调整所述广告的画面高度。
在一个实施例中，所述字幕信息包括：字幕的播放时间、字幕位置坐标、字幕宽度和字幕高度。
在一个实施例中，所述方法还包括：根据调整后的显示区域展示所述广告。
根据本发明实施例的另一方面，提供一种广告展示装置，包括：信息获取模块，用于获取所述广告的播放参数信息；信息解析模块，用于解析所述播放参数信息，得到所述广告在所述视频中的播放时间信息和显示区域信息；显示区域调整模块，用于根据所述播放时间信息和显示区域信息，判断所述播放页面中的字幕信息是否被所述广告遮挡，如果所述字幕信息被所述广告遮挡，则调整所述广告的显示区域以使所述字幕信息全部展现。
在一个实施例中，所述显示区域信息包括：画面位置坐标、画面宽度和画面高度。
在一个实施例中，所述显示区域调整模块，用于获取与所述广告的播放时间信息对应的字幕信息的遮挡区域，
根据所述遮挡区域调整所述广告的画面位置坐标，和/或
调整所述广告的画面宽度，和/或
调整所述广告的画面高度。
在一个实施例中，所述字幕信息包括：字幕的播放时间、字幕位置坐标、字幕宽度和字幕高度。
在一个实施例中，所述装置还包括：广告展示模块，用于根据调整后的显示区域展示所述广告。
根据本发明实施例提供的广告展示方法及装置，通过获取广告的播放参数信息，进一步解析该播放参数信息，得到广告对应视频中的播放时间信息和显示区域信息，并根据播放时间信息和显示区域信息判断播放页面中的字幕信息是否被广告遮挡，若遮挡，则调整显示区域，实现了在视频的播放页面展示广告时，广告的显示区域不遮挡字幕信息，使得字幕信息全部展现。极大地提升了用户体验。
附图说明
图1是示出根据本发明实施例一的广告展示方法的流程图；
图2是示出根据本发明实施例二的广告展示装置的逻辑框图。
具体实施方式
本发明实施例的基本构思是，提供一种广告展示的技术方案。通过获取广告的播放参数信息，进一步解析该播放参数信息，得到广告对应视频中的播放时间信息和显示区域信息，在根据播放时间信息和显示区域信息判断出播放页面中对应的字幕信息被广告遮挡的情况下，对显示区域进行调整，实现了广告的显示区域不遮挡字幕信息，使得字幕信息全部展现。极大地提升了用户体验。
下面结合附图详细描述本发明示例性实施例广告展示方法及装置。
实施例一
图1是示出根据本发明实施例一的广告展示方法的流程图。可例如在智能手机、pad等终端设备上执行所述方法。本方案中以终端设备作为执行主体进行说明，用于在视频的播放页面展示广告。
参照图1，步骤S110，获取所述广告的播放参数信息。
步骤S120，解析所述播放参数信息，得到所述广告在所述视频中的播放时间信息和显示区域信息。
在具体的实现方式中，终端设备通常向广告服务器发送广告请求，接收广告服务器返回的除与广告相关的内容文件(如图片、视频等)之外，还接收该广告对应视频中的播放时间信息和显示区域信息，需要说明的是，显示区域信息可包括：画面位置坐标、画面宽度和画面高度。
步骤S130，根据所述播放时间信息和显示区域信息，判断所述播放页面中的字幕信息是否被所述广告遮挡，如果所述字幕信息被所述广告遮挡，则调整所述广告的显示区域以使所述字幕信息全部展现。
在实际应用中，通常，视频服务器利用现有的字幕分析技术，对视频数据库中所有视频进行字幕分析，按照视频播放时间轴定义每一条字幕的字幕信息，并将分析出的字幕信息预先存储起来。这里，字幕信息可包括：字幕的播放时间、字幕位置坐标、字幕宽度和字幕高度。其中，字幕的播放时间对应于视频播放时间轴上的起止时间。例如：字幕信息{300,305,40,460,800,80}，表明从视频播放时间轴的300-305秒，字幕出 现在坐标为(40,460)的位置，字幕宽度为800，字幕高度为80。再比如，{305,308,50,460,790,80}表明从视频播放时间轴的305-308秒，字幕出现在坐标为(50,460)的位置，字幕宽度为790，字幕高度为80。
当终端设备向视频服务器发送携带视频标识的视频请求时，视频服务器根据视频标识查找视频数据库，将查找到的视频连同字幕信息返回给终端设备。由此，终端设备根据步骤S120解析得到的播放时间信息和显示区域信息，以及视频的字幕信息，判断视频的播放页面中对应的字幕信息是否被广告遮挡。
如果字幕被广告遮挡，那么，根据本发明示例性实施例，步骤S130中调整所述广告的显示区域以使所述字幕信息全部展现的处理可包括：获取与所述广告的播放时间信息对应的字幕信息的遮挡区域，根据所述遮挡区域调整所述广告的画面位置坐标，和/或调整所述广告的画面宽度，和/或调整所述广告的画面高度。
在前述调整了广告的显示区域的基础之上，更进一步地，广告展示方法还可包括：根据调整后的显示区域展示所述广告。
此外，如果字幕不被广告遮挡，那么就在视频的播放页面中直接展示该广告。
本发明实施例的广告展示方法，通过获取广告的播放参数信息，进一步解析该播放参数信息，得到广告对应视频中的播放时间信息和显示区域信息，并根据播放时间信息和显示区域信息，判断播放页面中的字幕信息是否被广告遮挡，若遮挡，则调整显示区域，实现了在视频的播放页面展示广告时，广告的显示区域不遮挡字幕信息，使得字幕信息全部展现。提升了用户体验。
实施例二
图2是示出根据本发明实施例二的广告展示装置的逻辑框图。可用于执行如图1所示实施例的方法步骤
参照图2，广告展示装置包括信息获取模块210、信息解析模块220和显示区域调整模块230。信息获取模块210、信息解析模块220和显示区域调整模块230依次相连接。
信息获取模块210用于获取所述广告的播放参数信息。
信息解析模块220用于解析所述播放参数信息，得到所述广告在所 述视频中的播放时间信息和显示区域信息。
在一个实施例中，所述显示区域信息包括：画面位置坐标、画面宽度和画面高度。
显示区域调整模块230用于根据所述播放时间信息和显示区域信息，判断所述播放页面中的字幕信息是否被所述广告遮挡，如果所述字幕信息被所述广告遮挡，则调整所述广告的显示区域以使所述字幕信息全部展现。
在一个实施例中，所述字幕信息包括：字幕的播放时间、字幕位置坐标、字幕宽度和字幕高度。
本发明实施例的广告展示装置，通过获取广告的播放参数信息，进一步解析该播放参数信息，得到广告对应视频中的播放时间信息和显示区域信息，并根据播放时间信息和显示区域信息，判断播放页面中的字幕信息是否被广告遮挡，若遮挡，则调整显示区域，实现了在视频的播放页面展示广告时，广告的显示区域不遮挡字幕信息，使得字幕信息全部展现。提升了用户体验。
为了对广告的显示区域进行调整，以使显示区域不遮挡对应的字幕，具体地，显示区域调整模块230可用于获取与所述广告的播放时间信息对应的字幕信息的遮挡区域，
根据所述遮挡区域调整所述广告的画面位置坐标，和/或
调整所述广告的画面宽度，和/或
调整所述广告的画面高度。
在前述调整了广告的显示区域之后，更进一步地，广告展示装置还可包括：广告展示模块(图中未示出)用于根据调整后的显示区域展示所述广告。
需要指出，根据实施的需要，可将本申请中描述的各个部件/步骤拆分为更多部件/步骤，也可将两个或多个部件/步骤或者部件/步骤的部分操作组合成新的部件/步骤，以实现本发明实施例的目的。
上述根据本发明实施例的方法可在硬件、固件中实现，或者被实现为可存储在记录介质(诸如CD ROM、RAM、软盘、硬盘或磁光盘)中的软件或计算机代码，或者被实现通过网络下载的原始存储在远程记录介质或非暂时机器可读介质中并将被存储在本地记录介质中的计算机代 码，从而在此描述的方法可被存储在使用通用计算机、专用处理器或者可编程或专用硬件(诸如ASIC或FPGA)的记录介质上的这样的软件处理。可以理解，计算机、处理器、微处理器控制器或可编程硬件包括可存储或接收软件或计算机代码的存储组件(例如，RAM、ROM、闪存等)，当所述软件或计算机代码被计算机、处理器或硬件访问且执行时，实现在此描述的处理方法。此外，当通用计算机访问用于实现在此示出的处理的代码时，代码的执行将通用计算机转换为用于执行在此示出的处理的专用计算机。
以上所述，仅为本发明具体实施方式，但本发明的保护范围并不局限于此，任何熟悉本技术领域的技术人员在本发明揭露的技术范围内，可轻易想到变化或替换，都应涵盖在本发明的保护范围之内。因此，本发明的保护范围应以所述权利要求的保护范围为准。

Claims (10)

  1. 一种广告展示方法，用于在视频的播放页面展示广告，所述方法包括：
    获取所述广告的播放参数信息；
    解析所述播放参数信息，得到所述广告在所述视频中的播放时间信息和显示区域信息；
    根据所述播放时间信息和显示区域信息，判断所述播放页面中的字幕信息是否被所述广告遮挡，如果所述字幕信息被所述广告遮挡，则调整所述广告的显示区域以使所述字幕信息全部展现。
  2. 根据权利要求1所述的方法，其中，所述显示区域信息包括：画面位置坐标、画面宽度和画面高度。
  3. 根据权利要求2所述的方法，其中，所述调整所述广告的显示区域以使所述字幕信息全部展现的处理包括：
    获取与所述广告的播放时间信息对应的字幕信息的遮挡区域，
    根据所述遮挡区域调整所述广告的画面位置坐标，和/或
    调整所述广告的画面宽度，和/或
    调整所述广告的画面高度。
  4. 根据权利要求1～3中任一项所述的方法，其中，所述字幕信息包括：字幕的播放时间、字幕位置坐标、字幕宽度和字幕高度。
  5. 根据权利要求1～4中任一项所述的方法，其中，所述方法还包括：根据调整后的显示区域展示所述广告。
  6. 一种广告展示装置，包括：
    信息获取模块，用于获取所述广告的播放参数信息；
    信息解析模块，用于解析所述播放参数信息，得到所述广告在所述视频中的播放时间信息和显示区域信息；
    显示区域调整模块，用于根据所述播放时间信息和显示区域信息，判断所述播放页面中的字幕信息是否被所述广告遮挡，如果所述字幕信息被所述广告遮挡，则调整所述广告的显示区域以使所述字幕信息全部展现。
  7. 根据权利要求6所述的装置，其中，所述显示区域信息包括：画面位置坐标、画面宽度和画面高度。
  8. 根据权利要求7所述的装置，其中，所述显示区域调整模块，用于获取与所述广告的播放时间信息对应的字幕信息的遮挡区域，
    根据所述遮挡区域调整所述广告的画面位置坐标，和/或
    调整所述广告的画面宽度，和/或
    调整所述广告的画面高度。
  9. 根据权利要求6～8中任一项所述的装置，其中，所述字幕信息包括：字幕的播放时间、字幕位置坐标、字幕宽度和字幕高度。
  10. 根据权利要求6～9中任一项所述的装置，其中，所述装置还包括：广告展示模块，用于根据调整后的显示区域展示所述广告。
PCT/CN2016/089552 2015-12-08 2016-07-10 广告展示方法及装置 Ceased WO2017096898A1 (zh)

Priority Applications (1)

Application Number Priority Date Filing Date Title
US15/243,508 US20170164038A1 (en) 2015-12-08 2016-08-22 Advertisement presentation method and electronic device

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
CN201510901776.5 2015-12-08
CN201510901776.5A CN105898511A (zh) 2015-12-08 2015-12-08 广告展示方法及装置

Related Child Applications (1)

Application Number Title Priority Date Filing Date
US15/243,508 Continuation US20170164038A1 (en) 2015-12-08 2016-08-22 Advertisement presentation method and electronic device

Publications (1)

Publication Number Publication Date
WO2017096898A1 true WO2017096898A1 (zh) 2017-06-15

Family

ID=57001990

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/CN2016/089552 Ceased WO2017096898A1 (zh) 2015-12-08 2016-07-10 广告展示方法及装置

Country Status (2)

Country Link
CN (1) CN105898511A (zh)
WO (1) WO2017096898A1 (zh)

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN111221455A (zh) * 2020-01-06 2020-06-02 北京字节跳动网络技术有限公司 素材展示方法、装置、终端及存储介质
CN120499422A (zh) * 2025-05-15 2025-08-15 北京中视亚信科技有限公司 电视广播智能广告监测系统

Families Citing this family (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN107454255B (zh) * 2017-07-28 2020-07-17 维沃移动通信有限公司 一种歌词显示方法、移动终端及计算机可读存储介质
CN109005282B (zh) * 2018-06-27 2020-10-27 维沃移动通信有限公司 一种显示方法及移动终端
CN109275016B (zh) * 2018-09-30 2021-11-16 联想(北京)有限公司 显示控制方法和显示控制设备
CN110187853B (zh) * 2019-04-18 2023-01-03 北京奇艺世纪科技有限公司 画面冲突识别方法、设备、画面处理设备及介质
CN113727166B (zh) * 2021-07-30 2023-04-07 北京奇艺世纪科技有限公司 一种广告的展现方法及装置

Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JPH11168702A (ja) * 1997-12-02 1999-06-22 Toshiba Corp 複数映像の表示位置制御能付き映像信号処理装置
JP2008193277A (ja) * 2007-02-02 2008-08-21 Funai Electric Co Ltd 放送受信装置
CN101641873A (zh) * 2007-03-22 2010-02-03 美国索尼电脑娱乐公司 用于确定媒体中的广告和其他插入物的位置和时序的方案
CN101656755A (zh) * 2008-08-22 2010-02-24 华为技术有限公司 广告节目传输和播放的方法及装置
CN102131122A (zh) * 2011-01-21 2011-07-20 四川长虹电器股份有限公司 一种数字电视在播放状态下显示广告的方法
CN102685413A (zh) * 2012-05-11 2012-09-19 青岛海信电器股份有限公司 字幕和菜单同时显示的方法及系统

Patent Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JPH11168702A (ja) * 1997-12-02 1999-06-22 Toshiba Corp 複数映像の表示位置制御能付き映像信号処理装置
JP2008193277A (ja) * 2007-02-02 2008-08-21 Funai Electric Co Ltd 放送受信装置
CN101641873A (zh) * 2007-03-22 2010-02-03 美国索尼电脑娱乐公司 用于确定媒体中的广告和其他插入物的位置和时序的方案
CN101656755A (zh) * 2008-08-22 2010-02-24 华为技术有限公司 广告节目传输和播放的方法及装置
CN102131122A (zh) * 2011-01-21 2011-07-20 四川长虹电器股份有限公司 一种数字电视在播放状态下显示广告的方法
CN102685413A (zh) * 2012-05-11 2012-09-19 青岛海信电器股份有限公司 字幕和菜单同时显示的方法及系统

Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN111221455A (zh) * 2020-01-06 2020-06-02 北京字节跳动网络技术有限公司 素材展示方法、装置、终端及存储介质
US11847758B2 (en) 2020-01-06 2023-12-19 Beijing Bytedance Network Technology Co., Ltd. Material display method and apparatus, terminal, and storage medium
CN120499422A (zh) * 2025-05-15 2025-08-15 北京中视亚信科技有限公司 电视广播智能广告监测系统
CN120499422B (zh) * 2025-05-15 2026-02-24 北京中视亚信科技有限公司 电视广播智能广告监测系统

Also Published As

Publication number Publication date
CN105898511A (zh) 2016-08-24

Similar Documents

Publication Publication Date Title
WO2017096898A1 (zh) 广告展示方法及装置
US10425679B2 (en) Method and device for displaying information on video image
TWI538520B (zh) 視頻資訊添加方法及裝置、視頻資訊顯示方法及裝置
US11482192B2 (en) Automated object selection and placement for augmented reality
US9817235B2 (en) Method and apparatus for prompting based on smart glasses
WO2019109643A1 (zh) 视频推荐方法、装置、计算机设备和存储介质
US20120072936A1 (en) Automatic Customized Advertisement Generation System
WO2015192585A1 (zh) 视频中广告的播放方法和装置
US10728613B2 (en) Method and apparatus for content insertion during video playback, and storage medium
WO2016095384A1 (zh) 一种弹幕显示方法及系统
WO2017071227A1 (zh) 视频处理方法及系统、视频播放器与云服务器
WO2015090095A1 (zh) 一种信息推送方法、设备和系统
CN105100911A (zh) 智能多媒体系统和方法
CN102542300B (zh) 体感游戏中人体位置自动识别的方法及显示终端
US20170171643A1 (en) Method and electronic device for displaying watermark
CN106851326B (zh) 一种播放方法和装置
US8798437B2 (en) Moving image processing apparatus, computer-readable medium storing thumbnail image generation program, and thumbnail image generation method
WO2017101415A1 (zh) 基于安卓平台的多媒体资源的播放方法、装置和终端设备
CN104581396A (zh) 一种推广信息的处理方法及装置
CN105898611A (zh) 基于安卓平台的多媒体推荐方法及终端设备
CN107770602B (zh) 视频图像处理方法、装置和终端设备
CN111356025A (zh) 一种多字幕显示方法、智能终端及存储介质
WO2015032342A1 (zh) 一种信息展示方法及装置
US20200366973A1 (en) Automatic Video Preview Creation System
CN106851395B (zh) 视频播放方法和播放器

Legal Events

Date Code Title Description
121 Ep: the epo has been informed by wipo that ep was designated in this application

Ref document number: 16872098

Country of ref document: EP

Kind code of ref document: A1

NENP Non-entry into the national phase

Ref country code: DE

122 Ep: pct application non-entry in european phase

Ref document number: 16872098

Country of ref document: EP

Kind code of ref document: A1