WO2017084567A1 - 一种自适应的信息植入方法、装置及相关设备 - Google Patents

一种自适应的信息植入方法、装置及相关设备 Download PDF

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Publication number
WO2017084567A1
WO2017084567A1 PCT/CN2016/106005 CN2016106005W WO2017084567A1 WO 2017084567 A1 WO2017084567 A1 WO 2017084567A1 CN 2016106005 W CN2016106005 W CN 2016106005W WO 2017084567 A1 WO2017084567 A1 WO 2017084567A1
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WIPO (PCT)
Prior art keywords
information
top box
set top
service request
content provider
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PCT/CN2016/106005
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English (en)
French (fr)
Inventor
孔建华
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中兴通讯股份有限公司
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Publication of WO2017084567A1 publication Critical patent/WO2017084567A1/zh

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/173—Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/239—Interfacing the upstream path of the transmission network, e.g. prioritizing client content requests
    • H04N21/2393—Interfacing the upstream path of the transmission network, e.g. prioritizing client content requests involving handling client requests

Definitions

  • the present invention relates to the field of IPTV (Internet Protocol Television), OTT (Over The Top TV), and more particularly to an adaptive information embedding method, apparatus, and related device.
  • IPTV Internet Protocol Television
  • OTT Over The Top TV
  • IPTV and OTT are all set-top boxes before the play, through the client to the advertisement server to obtain whether the content to be played has an advertisement, and then play the advertisement.
  • CPs Content Providers
  • each CP needs to implement a set of its own advertising business process, and it is impossible to achieve unified advertising playback control. Uniform management and control cannot be achieved, and the development cost of multiple CPs is also increased.
  • the technical problem to be solved by the present invention is to provide an adaptive information embedding method, apparatus and related device capable of adapting information implantation of a plurality of CPs in the content provided by the CP.
  • the technical solution adopted by the present invention is that the adaptive information embedding method is executed on the advertisement server side, and includes:
  • information to be implanted is sent to the set top box.
  • the manner in which the service request is obtained includes one of the following:
  • Method 1 intercepting the service request sent by the set top box to the content provider server;
  • Manner 2 receiving, as a relay node, a service request sent by the set top box to the content provider server.
  • the intercepting the service request sent by the set top box to the content provider server includes:
  • the service request is intercepted by the optical splitter before the routing device forwards the service request sent by the set top box to the content provider server to the content providing service provider.
  • Determining whether the field content of the service request sent by the set top box to the content provider server satisfies the content The information implantation condition of the provider, if yes, is determined to require information implantation to the set top box, and if not, it is determined that information insertion to the set top box is not required.
  • the field of the service request includes: a request address of the setting file, and/or a set feature field; wherein the request address of the setting file format includes: a request address of a video file format, a request of a web page file format
  • the set feature field includes: a file field for setting a suffix or a channel coding field for setting a channel.
  • Sending the information to be implanted to the set top box including:
  • the policy is assembled into an information broadcast control page and sent to the set top box according to the content of the target information, the type of the target information, and the target information, so that the set top box executes the information broadcast control page and broadcasts the information.
  • the information to be implanted is sent to the set top box before the content provider server responds to the service request to the set top box;
  • the method further includes:
  • the service request is sent to the set top box after the service request is marked, so that the set top box sends the service request with the processed identifier to the content provider server again;
  • the service request is obtained in the second mode and the information is not required to be implanted, the service request is forwarded to the content provider server.
  • the present invention also provides an adaptive information embedding device, which is disposed on the advertisement server side, and the device includes:
  • An analysis and determination module configured to analyze a service request sent by the set top box to the content provider server, and determine whether information insertion needs to be performed on the set top box;
  • An information implantation module is configured to send information to be implanted to the set top box if information implantation is required.
  • the device further includes:
  • the request acquisition module is configured to obtain the service request in one of the following ways:
  • Method 1 intercepting the service request sent by the set top box to the content provider server;
  • Manner 2 receiving, as a relay node, a service request sent by the set top box to the content provider server.
  • the request obtaining module is specifically configured to:
  • the service request is intercepted by the optical splitter before the routing device forwards the service request sent by the set top box to the content provider server to the content providing service provider.
  • the analysis and judgment module is specifically configured to:
  • the set top box performs information implantation.
  • the field of the service request includes: a request address of the setting file, and/or a set feature field; wherein the request address of the setting file format includes: a request address of a video file format, a request of a web page file format The address or the request address of the resource under the FTP server, and the set feature field includes: a file field for setting a suffix or a channel coding field for setting a channel.
  • the information implantation module is specifically configured to:
  • the policy is assembled into an information broadcast control page and sent to the set top box according to the content of the target information, the type of the target information, and the target information, so that the set top box executes the information broadcast control page and broadcasts the information.
  • the information embedding module is specifically configured to: when the content provider server responds to the service request to the set top box by using the mode 1 to obtain the service request and needs to perform information embedding, send the request to the set top box Implanted information;
  • the device further includes: a service recovery module, configured to:
  • the service request is sent to the set top box after the service request is marked, so that the set top box sends the service request with the processed identifier to the content provider server again;
  • the service request is obtained in the second mode and the information is not required to be implanted, the service request is forwarded to the content provider server.
  • the present invention also provides an advertisement server as a relay node between a set top box and a content provider server, the advertisement server including the above-described adaptive information implanting apparatus.
  • the advertising service system can be applied to a newly opened network, and an improvement to the existing network architecture is required, that is, an advertisement server is inserted between the set top box and the content provider server.
  • the present invention also provides an advertisement service system comprising an advertisement server and an optical splitter, wherein the advertisement server comprises the above-described adaptive information implanting device.
  • the advertising service system can be applied to the existing network architecture without any need to improve the network architecture.
  • the present invention also provides an advertisement service system including an advertisement server and a content provider server, wherein the content provider server includes a request acquisition module and an analysis judgment in the above-described adaptive information implantation apparatus And the advertisement server comprises an information implantation module in the adaptive information implanting device.
  • the advertising service system can be applied to the existing network architecture without any need to improve the network architecture.
  • the present invention has at least the following advantages:
  • the adaptive information embedding method, device and related device of the present invention in the case of multiple CPs, the service request sent by the advertisement server to the content provider server through the acquisition of the set top box and the corresponding information implantation according to the service request,
  • the set-top box can be adapted to the multi-CP information-implanted interface, and the CP is not required to be adjusted, so that the operator can perform unified control and improve the user experience.
  • FIG. 1 is a flowchart of an adaptive information implantation method according to a first embodiment of the present invention
  • FIG. 2 is a flowchart of an adaptive information implantation method according to a second embodiment of the present invention.
  • FIG. 3 is a schematic structural diagram of an apparatus for adapting information according to a third embodiment of the present invention.
  • FIG. 4 is a schematic structural diagram of an apparatus for adapting information according to a fourth embodiment of the present invention.
  • FIG. 5 is a schematic diagram showing the composition of an adaptive-based advertising device according to a ninth embodiment of the present invention.
  • step A of the ninth embodiment of the present invention is a specific flowchart of step A of the ninth embodiment of the present invention.
  • FIG. 7 is a specific flowchart of step B of the ninth embodiment of the present invention.
  • FIG. 8 is a schematic diagram showing the composition of an adaptive advertisement embedding apparatus using a proxy mode according to a ninth embodiment of the present invention.
  • a first embodiment of the present invention is an adaptive information embedding method. As shown in FIG. 1 , the process performed by the method on the advertisement server side includes the following specific steps:
  • Step S101 analyzing a service request sent by the set top box to the content provider server, and determining whether information insertion needs to be performed on the set top box;
  • the method for obtaining the service request includes one of the following:
  • Manner 1 Intercept the service request sent by the set-top box to the content provider server; this method is preferentially applied to the existing network architecture, and there is no need to improve the network connection of the existing network architecture.
  • Manner 2 receiving, as a relay node, a service request sent by the set top box to the content provider server.
  • This method is preferentially applied to the improvement of the network connection of the existing network architecture in the newly opened network, that is, the insertion of the advertisement server between the set top box and the content provider server.
  • This method is also applicable to the existing network architecture. It is not necessary to improve the network connection of the existing network architecture, and only need to add a corresponding request interception module in the CP server.
  • the service request sent by the set top box to the content provider server is intercepted, include:
  • the service request is intercepted by the optical splitter before the routing device forwards the service request sent by the set top box to the content provider server to the content providing service provider.
  • the set top box sends the information to be implanted.
  • the service request is intercepted by the optical splitter, since the optical splitter does not block the reception of the service request by the content provider server, the information implantation page is sent to the set top box at the content provider server.
  • the mechanism for the set top box to receive the service request response in the prior art is that once the set top box receives the response to the service request, the response of the service request received again is not processed.
  • step S101 the service request sent by the set top box to the content provider server is analyzed, and it is determined whether the information insertion needs to be performed on the set top box, including:
  • the set top box performs information implantation.
  • information implantation conditions of the content provider including:
  • the field of the service request includes: a request address of the setting file, and/or a set feature field; wherein the request address of the setting file format includes: a request address of a video file format, a request of a web page file format
  • the set feature field includes: a file field for setting a suffix or a channel coding field for setting a channel.
  • the file field of the suffix can be: .mpg, .mp4, .avi, .3gp, etc. of the video class, and the webpage class is mainly .html, .jsp, .php, .asp, .js, and the like.
  • Step S102 in the case that information implantation is required, the information to be implanted is sent to the set top box.
  • step S102 the information to be implanted is sent to the set top box, including:
  • A1 sending an information implantation page to the set top box
  • the optical splitter since the optical splitter does not block the content provider server from receiving the service request, the information insertion page is sent to the set top box. It must occur before the content provider server responds to the set-top box with a service request.
  • the mechanism for the set top box to receive the service request response in the prior art is that once the set top box receives the response to the service request, the response of the service request received again is not processed.
  • A2 determining, according to the information insertion request sent by the set top box based on the information implantation page, the content, type, and policy of the target information;
  • A3 The information broadcast control page is assembled and sent to the set top box according to the content, type, and policy of the target information, so that the set top box executes the information broadcast control page and broadcasts the information.
  • the second embodiment of the present invention is an adaptive information embedding method.
  • the method in this embodiment is substantially the same as the first embodiment. The difference is that, as shown in FIG. 2, the method in this embodiment further includes The following specific steps:
  • Step S103 After sending the information to be embedded to the set top box, the service request is sent to the set top box after the service request is marked, so that the set top box can send the service with the processed identifier to the content provider server again.
  • the function of the processed identifier is that, after the service request is obtained again, according to the processed identifier, it can be determined that the service request does not need to perform information implantation determination processing.
  • the mechanism for the set top box to receive the service request response in the prior art is that once the set top box receives the response to the service request, the response of the service request received again is not processed.
  • the set-top box does not have a retransmission mechanism for the service request that has been sent and received the response. Therefore, the application needs to restore the service request for information implantation to notify the set-top box, and let the set-top box re-send the service request to the content provider.
  • the server goes to get the content that the user wants to watch.
  • Step S103 further includes:
  • the service request is forwarded to the content provider server in the second mode, that is, the relay node acquires the service request and does not need to perform information implantation. This can not affect the acquisition of the normal business request content of the set-top box.
  • the third embodiment of the present invention corresponds to the first embodiment.
  • the embodiment introduces an adaptive information embedding device, which is disposed on the advertisement server side. As shown in FIG. 3, the device includes the following components:
  • the request obtaining module 300 is configured to obtain the service request in one of the following manners:
  • Manner 1 Intercept the service request sent by the set-top box to the content provider server; this method is preferentially applied to the existing network architecture, and there is no need to improve the network connection of the existing network architecture.
  • Manner 2 receiving, as a relay node, a service request sent by the set top box to the content provider server.
  • This method is preferentially applied to the improvement of the network connection of the existing network architecture in the newly opened network, that is, the insertion of the advertisement server between the set top box and the content provider server.
  • This method is also applicable to the existing network architecture. It is not necessary to improve the network connection of the existing network architecture, and only need to add a corresponding request interception module in the CP server.
  • the request obtaining module 300 is specifically configured to:
  • the service request is intercepted by the optical splitter before the routing device forwards the service request sent by the set top box to the content provider server to the content providing service provider.
  • the information implantation module 302 must send the content provider server to the set-top box before responding to the service request.
  • the set top box sends the information to be implanted.
  • the service request is intercepted by the optical splitter, since the optical splitter does not block the reception of the service request by the content provider server, the information implantation page is sent to the set top box at the content provider server.
  • the mechanism for the set top box to receive the service request response in the prior art is that once the set top box receives the response to the service request, the response of the service request received again is not processed.
  • the analysis and determination module 301 is configured to analyze the service request sent by the set top box to the content provider server, and determine whether information insertion needs to be performed on the set top box;
  • analysis and determination module 301 is specifically configured to:
  • the set top box performs information implantation.
  • information implantation conditions of the content provider including:
  • the field of the service request includes: a request address of the setting file, and/or a set feature field; wherein the request address of the setting file format includes: a request address of a video file format, a request of a web page file format The address or the request address of the resource under the FTP server, and the set feature field includes: a file field for setting a suffix or a channel coding field for setting a channel.
  • the information embedding module 302 is configured to send the information to be implanted to the set top box if information implantation is required.
  • the information implantation module 302 is specifically configured to:
  • Sending an information implantation page to the set top box if the service request is intercepted by the optical splitter under the existing network architecture, since the optical splitter does not block the content provider server from receiving the service request, Sending an informational implant page to the set-top box must occur before the content provider server responds to the set-top box with a service request.
  • the mechanism for the set top box to receive the service request response in the prior art is that once the set top box receives the response to the service request, the response of the service request received again is not processed.
  • the information broadcast control page is assembled and sent to the set top box according to the content, type, and policy of the target information, so that the set top box executes the information broadcast control page and broadcasts the information.
  • the information embedding module 302 is specifically configured to send a request to the set top box before the content provider server responds to the service request to the set top box in the case that information embedding is required. Information entered;
  • an adaptive information embedding apparatus is introduced corresponding to the second embodiment.
  • the apparatus in this embodiment is substantially the same as the third embodiment. The difference is that, as shown in FIG. 4, the implementation is as shown in FIG.
  • the device of the example further includes:
  • the service recovery module 303 is configured to:
  • the service request is sent to the set top box after the service request is marked, so that the set top box sends the service request with the processed identifier to the content provider server again;
  • the function of the processed identifier is that, after acquiring the service request again, according to the processed identifier, it can be determined that the service request does not need to perform information implantation determination processing.
  • the service request is forwarded to the content provider server in the second mode, that is, the relay node acquires the service request and does not need to perform information implantation.
  • a fifth embodiment of the present invention provides an advertisement service system that can be understood as a physical device and is applied to an existing network architecture.
  • the advertisement service system includes an advertisement server and an optical splitter, wherein the advertisement server includes the third embodiment. Or the adaptive information implanting device of the fourth embodiment.
  • a sixth embodiment of the present invention provides an advertisement service system that can be understood as a physical device and is applied to an existing network architecture.
  • the advertisement service system includes an advertisement server and a content provider server, wherein the content provider server includes a request obtaining module and an analysis judging module in the adaptive information embedding apparatus according to the third embodiment or the fourth embodiment, wherein the advertisement server includes the adaptive information described in the third embodiment or the fourth embodiment An information implant module embedded in the device.
  • an advertisement server is applied to a relay node between a set top box and a content provider server in a newly opened network, and the advertisement server includes adaptive information of the third embodiment or the fourth embodiment.
  • Implant device is applied to a relay node between a set top box and a content provider server in a newly opened network, and the advertisement server includes adaptive information of the third embodiment or the fourth embodiment.
  • An eighth embodiment of the present invention is a content provider server, which is applied to an existing network architecture, wherein the content provider server is provided with a request acquisition module and an analysis and judgment module in the adaptive information implanting device, and cooperates with The information embedding module in the above adaptive information implanting device is used.
  • the ninth embodiment of the present invention is based on the above embodiment, and an application example of the present invention is described with reference to FIGS. 5-8.
  • FIG. 5 is a schematic diagram of the composition of an adaptive advertising device, the core module of which is a splitter and an advertisement server, which enables the service request of the set top box to be automatically split to the advertisement server, so as to be able to automatically handle the advertisement service in the case of multiple CPs. Implanted.
  • the optical splitter is mainly used to split the service request sent by the set top box, that is, the service request is split to the advertisement server, so that the advertisement server performs the matching identification of the request;
  • the advertisement server includes the request intercepting module (similar to the analysis and judgment of the third embodiment) Module) and an advertisement embedding module (similar to the information embedding module of the third embodiment), wherein the request interception module is responsible for intercepting the service request of the multi-CP, and identifying which service request needs to be inserted into the advertisement from the service request;
  • the implant module is responsible for obtaining advertisement information from the advertisement server, controlling the advertisement placement strategy and playing the advertisement;
  • This example is based on an adaptive ad placement method that includes the following steps:
  • Step A The optical splitter splits the request of the set top box and sends it to the request intercepting module for matching;
  • Step B The advertisement implanting module obtains the matching advertisement and performs the advertisement playing
  • step A the specific steps performed in step A are as follows:
  • Step 201 The request interception module of the advertisement server initializes the matching rule, and the matching rule is generally obtained from the advertisement server, and can be flexibly set according to requirements; wherein the matching rule is determined according to the advertisement implantation URL provided by each CP, and the advertisement implantation URL is determined. It generally includes two video formats, RTSP and HTTP. It can also contain the page format or the request address of the resource in the FTP server. The above format contains the specified features. For example, the video containing the m3u8 suffix in the URL needs to be embedded.
  • the format of the channel encoding ch0000001 of the specified channel if the service request includes the above video format, page format or the request address of the resource in the FTP server, and the specified feature field is included in the request address, for example: .m3u8 field, designation
  • the channel coding field of the channel, etc. satisfies the matching rule, indicating that the advertisement can be broadcast to the set top box based on the service request.
  • Step 202 The set top box initiates a CP related service request to the optical splitter.
  • Step 203 The optical splitter splits the service request, and sends a service request to the advertisement server at the same time that the service request is sent to the CP;
  • Step 204 The request interception module of the advertisement server analyzes the service request against the matching rule.
  • Step 205 If the matching rule is met, requesting the intercepting module to send an advertisement implantation page to the set top box to prevent the response of the service request from being returned to the set top box before the advertisement implantation page;
  • Step 206 The set top box parses the advertisement implantation page, and initiates an advertisement implantation request to the advertisement server;
  • Step 207 After the request interception module of the advertisement server obtains the advertisement implantation request, notify the advertisement implantation module to perform advertisement implantation.
  • step B As shown in Figure 7, the steps performed in step B are as follows:
  • Step 301 The advertisement embedding module obtains matching advertisement information, such as: advertisement content, advertisement type, advertisement strategy, and the like;
  • Step 302 The advertisement implantation module saves the current service request, so as to restore the original service request after the advertisement is played.
  • Step 303 The advertisement implanting module assembles an advertisement broadcast control page, and sends the advertisement to the set top box;
  • Step 304 The set top box executes an advertisement broadcast control page to perform advertisement play.
  • Step 305 The advertisement is played, and the set-top box reports the end identifier to the advertisement implant module.
  • Step 306 The advertisement embedding module assembles the service request page according to the service request saved in step 302, and delivers the service request page to the set top box.
  • Step 307 The set top box performs a service request to restore the original service request.
  • FIG. 8 is a schematic diagram of the composition of an adaptive advertisement embedding apparatus adopting a proxy mode, which is an extension of the above splitter mode, and only needs to deploy the request interception module to an EPG (Electronic Program Guide) where the CP is located.
  • the guide server (similar to the same provider server in the previous embodiment) can complete the automatic interception of the service request, which is actually connected to the advertisement server before the set-top box and the CP, and the advertisement server functions as a relay node in the CP device.
  • Zhongan inserted a request interception module.
  • the adaptive-based advertising method mainly includes the following steps:
  • Step 401 The request interception module acquires a matching rule from the advertisement server.
  • Step 402 The advertisement server returns a matching rule to the request intercepting module.
  • Step 403 The interception module is requested to initialize a matching rule.
  • Step 404 The set top box initiates a service request to the CP, and the service request first enters the request interception module;
  • Step 405 The request intercepting module deployed on the CP analyzes the service request against the matching rule.
  • Step 406 If the request interception module finds that there is a service request that meets the matching rule, notify the advertisement implanting module to perform advertisement insertion;
  • Step 407 The subsequent advertisement embedding process may be implemented by referring to the flow of FIG. 7.
  • the foregoing embodiment method can be implemented by means of software plus a necessary general hardware platform, and of course, can also be through hardware, but in many cases, the former is better.
  • Implementation Based on such understanding, the technical solution of the present invention, which is essential or contributes to the prior art, may be embodied in the form of a software product stored in a storage medium (such as ROM/RAM, disk,
  • the optical disc includes a number of instructions for causing a terminal device (which may be a cell phone, a computer, a server, an air conditioner, or a network device, etc.) to perform the methods described in various embodiments of the present invention.
  • the above analysis and judgment module, information implantation module and the like may include hardware components, software modules or a combination of hardware and software.
  • the same unit may be implemented by the same hardware/software or by a combination of different hardware/software.
  • the above modules or units may all be located in the same hardware structure, for example, in the same processor; or, the above modules are respectively located in a plurality of hardware structures, and may interact through a communication connection.
  • the present invention is applicable to the technical field of IPTV (Internet Protocol Television) and OTT (Over The Top TV), and is used to implement the acquisition of a set-top box by an advertisement server in the case of multiple CPs.
  • the service provider of the content provider server performs the corresponding information embedding according to the service request, so that the set-top box can be adapted to the information-implanting interface of the multi-CP, and the CP does not need to be adjusted, so that the operator can perform unified control and improve the user experience.

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Abstract

本发明提出了一种自适应的信息植入方法、装置及相关设备，该方法在广告服务器侧执行的流程，包括：对机顶盒向内容提供商服务器发送的业务请求进行分析，判断是否需要向所述机顶盒进行信息植入；在需要进行信息植入的情况下，向所述机顶盒发送需植入的信息。本发明在多CP的情况下，通过广告服务器的获取机顶盒发送给内容提供商服务器的业务请求并根据业务请求进行对应的信息植入，使得机顶盒能够适配多CP的信息植入接口，无需CP做调整，便于运营商做统一管控，提升用户体验。

Description

一种自适应的信息植入方法、装置及相关设备 技术领域
本发明涉及IPTV(Internet Protocol Television，网络协定电视)、OTT(Over The Top TV，基于开放互联网的视频服务)技术领域，尤其涉及一种自适应的信息植入方法、装置及相关设备。
背景技术
目前，IPTV及OTT的广告业务都是机顶盒在播放前，通过客户端到广告服务器去获取该待播放的内容是否有广告，然后对广告进行播放。但是，这样带来一个问题，如果有多个CP(Content Provider，内容提供商)的情况下，每个CP都需要实现一套自己的广告业务流程，无法做到统一的广告播放控制，这样就无法做到统一管控，同时也增加了多个CP的开发成本。
因此，如果有一种广告植入方法能够自适应多个CP的广告植入，将大大的减少多CP情况下带来的业务流程变更，使得广告植入能够自动适应多CP的场景，提升了广告的统一管控。
发明内容
本发明要解决的技术问题是，提供一种自适应的信息植入方法、装置及相关设备，能够自适应多个CP在其所提供的内容中的信息植入。
本发明采用的技术方案是，所述自适应的信息植入方法，在广告服务器侧执行的流程，包括：
对机顶盒向内容提供商服务器发送的业务请求进行分析，判断是否需要向所述机顶盒进行信息植入；
在需要进行信息植入的情况下，向所述机顶盒发送需植入的信息。
所述业务请求的获取方式，包括以下之一：
方式一：对机顶盒向内容提供商服务器发送的业务请求进行截获；
方式二：作为中继节点接收到机顶盒发来的欲向内容提供商服务器发送的业务请求。
在方式一中，所述对机顶盒向内容提供商服务器发送的业务请求进行截获，包括：
在路由设备将机顶盒向内容提供商服务器发送的业务请求转发给所述内容提供服务商之前，通过分光器对所述业务请求进行截获。
所述对机顶盒向内容提供商服务器发送的业务请求进行分析，判断是否需要向所述机顶盒进行信息植入，包括：
判断机顶盒向内容提供商服务器发送的业务请求的字段内容是否满足所述内容 提供商的信息植入条件，若是，则判定为需要向所述机顶盒进行信息植入，若否，判定为不需要向所述机顶盒进行信息植入。
满足所述内容提供商的信息植入条件，包括：
所述业务请求的字段中包含：设定文件的请求地址，和/或，设定的特征字段；其中，设定文件格式的请求地址包括：视频文件格式的请求地址、网页页面文件格式的请求地址或者对FTP(File Transfer Protocol，文件传输协议)服务器下资源的请求地址，设定的特征字段包括：设定后缀的文件字段或者设定频道的频道编码字段。
所述向所述机顶盒发送需植入的信息，包括：
向所述机顶盒发送信息植入页面；
根据所述机顶盒基于所述信息植入页面发出的信息植入请求，确定出目标信息的内容、目标信息的类型和目标信息的策略；
根据目标信息的内容、目标信息的类型和目标信息的策略组装成信息播控页面下发给所述机顶盒，以供机顶盒执行所述信息播控页面并进行信息的播发。
在采用方式一获取所述业务请求且需要进行信息植入的情况下，在内容提供商服务器向机顶盒响应所述业务请求之前，向所述机顶盒发送需植入的信息；
所述方法，还包括：
向所述机顶盒发送需植入的信息之后，将所述业务请求打上已处理标识后告知所述机顶盒，以供所述机顶盒再次向内容提供商服务器发送打上已处理标识的所述业务请求；
在采用方式二获取所述业务请求且不需要进行信息植入的情况下，将所述业务请求转发给所述内容提供商服务器。
本发明还提供一种自适应的信息植入装置，设置于广告服务器侧，该装置包括：
分析判断模块，用于对机顶盒向内容提供商服务器发送的业务请求进行分析，判断是否需要向所述机顶盒进行信息植入；
信息植入模块，用于在需要进行信息植入的情况下，向所述机顶盒发送需植入的信息。
所述装置，还包括：
请求获取模块，用于采用以下方式之一获取所述业务请求：
方式一：对机顶盒向内容提供商服务器发送的业务请求进行截获；
方式二：作为中继节点接收到机顶盒发来的欲向内容提供商服务器发送的业务请求。
针对方式一，所述请求获取模块，具体用于：
在路由设备将机顶盒向内容提供商服务器发送的业务请求转发给所述内容提供服务商之前，通过分光器对所述业务请求进行截获。
所述分析判断模块，具体用于：
判断机顶盒向内容提供商服务器发送的业务请求的字段内容是否满足所述内容提供商的信息植入条件，若是，则判定为需要向所述机顶盒进行信息植入，若否，判定为不需要向所述机顶盒进行信息植入。
满足所述内容提供商的信息植入条件，包括：
所述业务请求的字段中包含：设定文件的请求地址，和/或，设定的特征字段；其中，设定文件格式的请求地址包括：视频文件格式的请求地址、网页页面文件格式的请求地址或者对FTP服务器下资源的请求地址，设定的特征字段包括：设定后缀的文件字段或者设定频道的频道编码字段。
所述信息植入模块，具体用于：
向所述机顶盒发送信息植入页面；
根据所述机顶盒基于所述信息植入页面发出的信息植入请求，确定出目标信息的内容、目标信息的类型和目标信息的策略；
根据目标信息的内容、目标信息的类型和目标信息的策略组装成信息播控页面下发给所述机顶盒，以供机顶盒执行所述信息播控页面并进行信息的播发。
所述信息植入模块，具体用于：在采用方式一获取所述业务请求且需要进行信息植入的情况下，在内容提供商服务器向机顶盒响应所述业务请求之前，向所述机顶盒发送需植入的信息；
所述装置，还包括：业务恢复模块，用于：
向所述机顶盒发送需植入的信息之后，将所述业务请求打上已处理标识后告知所述机顶盒，以供所述机顶盒再次向内容提供商服务器发送打上已处理标识的所述业务请求；
在采用方式二获取所述业务请求且不需要进行信息植入的情况下，将所述业务请求转发给所述内容提供商服务器。
本发明还提供一种广告服务器，作为机顶盒与内容提供商服务器之间的中继节点，所述广告服务器包括上述自适应的信息植入装置。该广告服务系统可以应用于新开网络中，需要对现有网络架构做改进，即在机顶盒与内容提供商服务器之间插入广告服务器。
本发明还提供一种广告服务系统，包括广告服务器以及分光器，其中，所述广告服务器包括上述自适应的信息植入装置。该广告服务系统可以应用于现网架构中，无需对网络架构做改进。
本发明还提供一种广告服务系统，包括广告服务器以及内容提供商服务器，其中，所述内容提供商服务器包括上述自适应的信息植入装置中的请求获取模块和分析判 断模块，所述广告服务器包括上述自适应的信息植入装置中的信息植入模块。该广告服务系统可以应用于现网架构中，无需对网络架构做改进。
采用上述技术方案，本发明至少具有下列优点：
本发明所述自适应的信息植入方法、装置及相关设备，在多CP的情况下，通过广告服务器的获取机顶盒发送给内容提供商服务器的业务请求并根据业务请求进行对应的信息植入，使得机顶盒能够适配多CP的信息植入接口，无需CP做调整，便于运营商做统一管控，提升用户体验。
附图说明
图1为本发明第一实施例的自适应的信息植入方法流程图；
图2为本发明第二实施例的自适应的信息植入方法流程图；
图3为本发明第三实施例的适应的信息植入装置组成结构示意图；
图4为本发明第四实施例的适应的信息植入装置组成结构示意图；
图5为本发明第九实施例的基于自适应的广告植入装置的组成原理图；
图6为本发明第九实施例的步骤A的具体流程图；
图7为本发明第九实施例的步骤B的具体流程图；
图8为本发明第九实施例的采用代理模式的自适应广告植入装置的组成原理图。
具体实施方式
为更进一步阐述本发明为达成预定目的所采取的技术手段及功效，以下结合附图及较佳实施例，对本发明进行详细说明如后。
本发明第一实施例，一种自适应的信息植入方法，如图1所示，该方法在广告服务器侧执行的流程，包括以下具体步骤：
步骤S101，对机顶盒向内容提供商服务器发送的业务请求进行分析，判断是否需要向所述机顶盒进行信息植入；
具体的，所述业务请求的获取方式，包括以下之一：
方式一：对机顶盒向内容提供商服务器发送的业务请求进行截获；这种方式优先适用于现网架构中，无需对现网架构的网络连接做出改进。
方式二：作为中继节点接收到机顶盒发来的欲向内容提供商服务器发送的业务请求。这种方式优先适用于新开网络中对现网架构的网络连接做出改进，即在机顶盒与内容提供商服务器之间插入广告服务器。这种方式也适用于现网架构中，无需对现网架构的网络连接做出改进，只需在CP服务器中增加相应的请求截获模块即可。
进一步的，在方式一中，对机顶盒向内容提供商服务器发送的业务请求进行截获， 包括：
在路由设备将机顶盒向内容提供商服务器发送的业务请求转发给所述内容提供服务商之前，通过分光器对所述业务请求进行截获。
需要说明的是，在采用方式一获取所述业务请求且需要进行信息植入的情况下，在需要进行信息植入的情况下，在内容提供商服务器向机顶盒响应所述业务请求之前，向所述机顶盒发送需植入的信息。在通过分光器对所述业务请求进行截获的情况下，由于分光器并没有阻断内容提供商服务器对于所述业务请求的接收，此时向机顶盒发送信息植入页面须发生在内容提供商服务器向机顶盒给出业务请求的响应之前。现有技术中机顶盒接收业务请求响应的机制是，一旦机顶盒接收到了针对所述业务请求的响应，则不会处理再次接收到的所述业务请求的响应。
在步骤S101中，对机顶盒向内容提供商服务器发送的业务请求进行分析，判断是否需要向所述机顶盒进行信息植入，包括：
判断机顶盒向内容提供商服务器发送的业务请求的字段内容是否满足所述内容提供商的信息植入条件，若是，则判定为需要向所述机顶盒进行信息植入，若否，判定为不需要向所述机顶盒进行信息植入。
更进一步的，满足所述内容提供商的信息植入条件，包括：
所述业务请求的字段中包含：设定文件的请求地址，和/或，设定的特征字段；其中，设定文件格式的请求地址包括：视频文件格式的请求地址、网页页面文件格式的请求地址或者对FTP(File Transfer Protocol，文件传输协议)服务器下资源的请求地址，设定的特征字段包括：设定后缀的文件字段或者设定频道的频道编码字段。其中，设定后缀的文件字段，可以是：视频类的.mpg、.mp4、.avi、.3gp等，网页类主要是.html、.jsp、.php、.asp、.js等。
步骤S102，在需要进行信息植入的情况下，向所述机顶盒发送需植入的信息。
具体的，在步骤S102中，向所述机顶盒发送需植入的信息，包括：
A1：向所述机顶盒发送信息植入页面；
进一步的，在现网架构中通过分光器对所述业务请求进行截获的情况下，由于分光器并没有阻断内容提供商服务器对于所述业务请求的接收，此时向机顶盒发送信息植入页面须发生在内容提供商服务器向机顶盒给出业务请求的响应之前。现有技术中机顶盒接收业务请求响应的机制是，一旦机顶盒接收到了针对所述业务请求的响应，则不会处理再次接收到的所述业务请求的响应。
A2：根据所述机顶盒基于所述信息植入页面发出的信息植入请求，确定出目标信息的内容、类型和策略；
A3：根据目标信息的内容、类型和策略组装成信息播控页面下发给所述机顶盒，以供机顶盒执行所述信息播控页面并进行信息的播发。
本发明第二实施例，一种自适应的信息植入方法，本实施例所述方法与第一实施例大致相同，区别在于，如图2所示，本实施例的所述方法，还包括以下具体步骤：
步骤S103，向所述机顶盒发送需植入的信息之后，将所述业务请求打上已处理标识后告知所述机顶盒，以供所述机顶盒再次向内容提供商服务器发送打上已处理标识的所述业务请求；该已处理标识的作用是：当再次获取所述业务请求后，根据该已处理标识可以判定所述业务请求无需进行信息植入的判断处理。
现有技术中机顶盒接收业务请求响应的机制是，一旦机顶盒接收到了针对所述业务请求的响应，则不会处理再次接收到的所述业务请求的响应。而机顶盒对已经发送并收到响应的业务请求没有重发机制，因此，本申请需要将已进行信息植入的业务请求进行恢复以告知机顶盒，让机顶盒重新再发送一次该业务请求给内容提供商服务器去获取用户想要观看的内容。
步骤S103还包括：
在采用方式二即作为中继节点获取所述业务请求且不需要进行信息植入的情况下，将所述业务请求转发给所述内容提供商服务器。这样做可以不影响机顶盒正常的业务请求内容的获取。
本发明第三实施例，与第一实施例对应，本实施例介绍一种自适应的信息植入装置，设置于广告服务器侧，如图3所示，该装置包括以下组成部分：
1)请求获取模块300，用于采用以下方式之一获取所述业务请求：
方式一：对机顶盒向内容提供商服务器发送的业务请求进行截获；这种方式优先适用于现网架构中，无需对现网架构的网络连接做出改进。
方式二：作为中继节点接收到机顶盒发来的欲向内容提供商服务器发送的业务请求。这种方式优先适用于新开网络中对现网架构的网络连接做出改进，即在机顶盒与内容提供商服务器之间插入广告服务器。这种方式也适用于现网架构中，无需对现网架构的网络连接做出改进，只需在CP服务器中增加相应的请求截获模块即可。
具体的，针对方式一，请求获取模块300，具体用于：
在路由设备将机顶盒向内容提供商服务器发送的业务请求转发给所述内容提供服务商之前，通过分光器对所述业务请求进行截获。
需要说明的是，在请求获取模块300采用方式一获取所述业务请求且需要进行信息植入的情况下，信息植入模块302须在内容提供商服务器向机顶盒响应所述业务请求之前，向所述机顶盒发送需植入的信息。在通过分光器对所述业务请求进行截获的情况下，由于分光器并没有阻断内容提供商服务器对于所述业务请求的接收，此时向机顶盒发送信息植入页面须发生在内容提供商服务器向机顶盒给出业务请求的响应之前。现有技术中机顶盒接收业务请求响应的机制是，一旦机顶盒接收到了针对所述业务请求的响应，则不会处理再次接收到的所述业务请求的响应。
2)分析判断模块301，用于对机顶盒向内容提供商服务器发送的业务请求进行分析，判断是否需要向所述机顶盒进行信息植入；
具体的，分析判断模块301，具体用于：
判断机顶盒向内容提供商服务器发送的业务请求的字段内容是否满足所述内容提供商的信息植入条件，若是，则判定为需要向所述机顶盒进行信息植入，若否，判定为不需要向所述机顶盒进行信息植入。
进一步的，满足所述内容提供商的信息植入条件，包括：
所述业务请求的字段中包含：设定文件的请求地址，和/或，设定的特征字段；其中，设定文件格式的请求地址包括：视频文件格式的请求地址、网页页面文件格式的请求地址或者对FTP服务器下资源的请求地址，设定的特征字段包括：设定后缀的文件字段或者设定频道的频道编码字段。
3)信息植入模块302，用于在需要进行信息植入的情况下，向所述机顶盒发送需植入的信息。
具体的，信息植入模块302，具体用于：
向所述机顶盒发送信息植入页面；在现网架构下通过分光器对所述业务请求进行截获的情况下，由于分光器并没有阻断内容提供商服务器对于所述业务请求的接收，此时向机顶盒发送信息植入页面须发生在内容提供商服务器向机顶盒给出业务请求的响应之前。现有技术中机顶盒接收业务请求响应的机制是，一旦机顶盒接收到了针对所述业务请求的响应，则不会处理再次接收到的所述业务请求的响应。
根据所述机顶盒基于所述信息植入页面发出的信息植入请求，确定出目标信息的内容、类型和策略；
根据目标信息的内容、类型和策略组装成信息播控页面下发给所述机顶盒，以供机顶盒执行所述信息播控页面并进行信息的播发。
进一步的，在现网架构中，信息植入模块302，具体用于：在需要进行信息植入的情况下，在内容提供商服务器向机顶盒响应所述业务请求之前，向所述机顶盒发送需植入的信息；
本发明第四实施例，与第二实施例对应的介绍一种自适应的信息植入装置，本实施例所述装置与第三实施例大致相同，区别在于，如图4所示，本实施例的所述装置，还包括：
业务恢复模块303，用于：
向所述机顶盒发送需植入的信息之后，将所述业务请求打上已处理标识后告知所述机顶盒，以供所述机顶盒再次向内容提供商服务器发送打上已处理标识的所述业务请求；该已处理标识的作用是：当再次获取所述业务请求后，根据该已处理标识可以判定所述业务请求无需进行信息植入的判断处理。
在采用方式二即作为中继节点获取所述业务请求且不需要进行信息植入的情况下，将所述业务请求转发给所述内容提供商服务器。
本发明第五实施例，一种广告服务系统，可以作为实体装置来理解，应用于现网架构中，所述广告服务系统包括广告服务器以及分光器，其中，所述广告服务器包括第三实施例或者第四实施例所述的自适应的信息植入装置。
本发明第六实施例，一种广告服务系统，可以作为实体装置来理解，应用于现网架构中，所述广告服务系统包括广告服务器以及内容提供商服务器，其中，所述内容提供商服务器包括第三实施例或者第四实施例所述的自适应的信息植入装置中的请求获取模块和分析判断模块，所述广告服务器包括第三实施例或者第四实施例所述的自适应的信息植入装置中的信息植入模块。
本发明第七实施例，一种广告服务器，应用于新开网络中作为机顶盒与内容提供商服务器之间的中继节点，所述广告服务器包括第三实施例或第四实施例自适应的信息植入装置。
本发明第八实施例，一种内容提供商服务器，应用于现网架构中，所述内容提供商服务器中设有上述自适应的信息植入装置中的请求获取模块和分析判断模块，并配合上述自适应的信息植入装置中的信息植入模块使用。
本发明第九实施例，本实施例是在上述实施例的基础上，以广告信息植入为例，结合附图5～8介绍一个本发明的应用实例。
图5是基于自适应的广告植入装置的组成原理图，其核心模块是分光器和广告服务器，其使得机顶盒的业务请求能够自动分光到广告服务器，以便能够自动处理多CP情况下的广告业务植入。其中，分光器主要用于将机顶盒发出的业务请求进行分光，即将业务请求分一路到广告服务器，以便广告服务器进行请求的匹配识别；广告服务器包含请求截获模块(类似于第三实施例的分析判断模块)和广告植入模块(类似于第三实施例的信息植入模块)其中，请求截获模块负责截获多CP的业务请求，并从业务请求中识别出哪种业务请求需要植入广告；广告植入模块负责从广告服务器获取广告信息，控制广告植入策略并播放广告；
本实例基于自适应的广告植入方法，包括以下步骤：
步骤A：分光器将机顶盒请求分光，发给请求截获模块进行匹配；
步骤B：广告植入模块获取匹配广告，并执行广告播放；
具体的，如图6所示，步骤A中执行的具体步骤如下：
步骤201：广告服务器的请求截获模块初始化匹配规则，匹配规则一般从广告服务器上进行获取，可以根据需要灵活设置即可；其中，匹配规则根据各个CP提供的广告植入URL确定，广告植入URL中一般包含RTSP和HTTP两种视频格式，也可以是包含页面格式，或者是FTP服务器中资源的请求地址，在上述格式中有包含指定的特征，如URL中包含m3u8后缀的视频需要植入，指定频道的频道编码ch0000001等格式；若业务请求中包含上述视频格式、页面格式或者FTP服务器中资源的请求地址，且在这些请求地址中又包含有指定的特征字段，比如：.m3u8字段、指定频道的频道编码字段等，则满足匹配规则，表明可以基于该业务请求向机顶盒播发广告。
步骤202：机顶盒发起CP相关的业务请求到分光器；
步骤203：分光器将业务请求进行分光，在业务请求发送到CP的同时，分出一路业务请求发给广告服务器；
步骤204：广告服务器的请求截获模块将该业务请求对比匹配规则进行分析；
步骤205：若满足匹配规则，则请求截获模块下发广告植入页面给机顶盒，以防止该业务请求的响应先于广告植入页面返回给机顶盒；
步骤206：机顶盒解析广告植入页面，并向广告服务器发起广告植入请求；
步骤207：广告服务器的请求截获模块获取广告植入请求后，通知广告植入模块进行广告植入
如图7所示，步骤B中执行的步骤如下：
步骤301：广告植入模块获取匹配的广告信息，如:广告内容、广告类型、广告策略等；
步骤302：广告植入模块保存当前的业务请求，以便在广告播放结束后恢复原先的业务请求；
步骤303：广告植入模块组装广告播控页面，并下发给机顶盒；
步骤304：机顶盒执行广告播控页面，进行广告播放
步骤305：广告播放结束，机顶盒上报结束标识给广告植入模块
步骤306：广告植入模块根据步骤302保存的业务请求，组装业务请求页面，并下发给机顶盒；
步骤307：机顶盒执行业务请求，恢复原先的业务请求。
图8是采用代理模式的自适应广告植入装置的组成原理图，该代理模式是上述分光器模式的一种扩展，只需要将请求截获模块部署到CP所在的EPG(Electronic Program Guide，电子节目指南)服务器(类似于前面实施例的内同提供商服务器)即可完成业务请求的自动截获，实际是在机顶盒与CP之前串联入广告服务器，广告服务器起到一个中继节点，在CP的设备中安插了一个请求截获模块。
在采用代理模式下，基于自适应的广告植入方法，主要包括如下步骤：
步骤401：请求截获模块从广告服务器获取匹配规则；
步骤402：广告服务器返回匹配规则给请求截获模块；
步骤403：请求截获模块初始化匹配规则；
步骤404：机顶盒向CP发起业务请求，该业务请求首先进入请求截获模块；
步骤405：CP上部署的请求截获模块将该业务请求对比匹配规则进行分析；
步骤406：若请求截获模块发现有符合匹配规则的业务请求，则通知广告植入模块进行广告植入；
步骤407：后续广告植入流程参照图7的流程来实施即可。
通过具体实施方式的说明，应当可对本发明为达成预定目的所采取的技术手段及功效得以更加深入且具体的了解，然而所附图示仅是提供参考与说明之用，并非用来对本发明加以限制。
尽管为示例目的，已经公开了本发明的优选实施例，本领域的技术人员将意识到各种改进、增加和取代也是可能的，因此，本发明的范围应当不限于上述实施例。
通过以上的实施方式的描述，本领域的技术人员可以清楚地了解到上述实施例方法可借助软件加必需的通用硬件平台的方式来实现，当然也可以通过硬件，但很多情况下前者是更佳的实施方式。基于这样的理解，本发明的技术方案本质上或者说对现有技术做出贡献的部分可以以软件产品的形式体现出来，该计算机软件产品存储在一个存储介质(如ROM/RAM、磁碟、光盘)中，包括若干指令用以使得一台终端设备(可以是手机，计算机，服务器，空调器，或者网络设备等)执行本发明各个实施例所述的方法。
上述分析判断模块、信息植入模块等模块可包括硬件组件、软件模块或硬件与软件的结合。同一单元可能由同一硬件/软件实现，也可能由不同硬件/软件结合实现。上述模块或单元可均位于同一硬件结构，例如同一处理器中；或者，上述模块分别位于多个硬件结构中，可通过通信连接进行交互。
工业实用性
本发明适用于IPTV(Internet Protocol Television，网络协定电视)、OTT(Over The Top TV，基于开放互联网的视频服务)技术领域，用以实现在多CP的情况下，通过广告服务器的获取机顶盒发送给内容提供商服务器的业务请求并根据业务请求进行对应的信息植入，使得机顶盒能够适配多CP的信息植入接口，无需CP做调整，便于运营商做统一管控，提升用户体验。

Claims (17)

  1. 一种自适应的信息植入方法，在广告服务器侧执行的流程，包括：
    对机顶盒向内容提供商服务器发送的业务请求进行分析，判断是否需要向所述机顶盒进行信息植入；
    在需要进行信息植入的情况下，向所述机顶盒发送需植入的信息。
  2. 根据权利要求1所述的自适应的信息植入方法，其中，所述业务请求的获取方式，包括以下之一：
    方式一：对机顶盒向内容提供商服务器发送的业务请求进行截获；
    方式二：作为中继节点接收到机顶盒发来的欲向内容提供商服务器发送的业务请求。
  3. 根据权利要求2所述的自适应的信息植入方法，其中，在方式一中，所述对机顶盒向内容提供商服务器发送的业务请求进行截获，包括：
    在路由设备将机顶盒向内容提供商服务器发送的业务请求转发给所述内容提供服务商之前，通过分光器对所述业务请求进行截获。
  4. 根据权利要求1所述的自适应的信息植入方法，其中，所述对机顶盒向内容提供商服务器发送的业务请求进行分析，判断是否需要向所述机顶盒进行信息植入，包括：
    判断机顶盒向内容提供商服务器发送的业务请求的字段内容是否满足所述内容提供商的信息植入条件，若是，则判定为需要向所述机顶盒进行信息植入，若否，判定为不需要向所述机顶盒进行信息植入。
  5. 根据权利要求4所述的自适应的信息植入方法，其中，满足所述内容提供商的信息植入条件，包括：
    所述业务请求的字段中包含：设定文件的请求地址，和/或，设定的特征字段；其中，设定文件格式的请求地址包括：视频文件格式的请求地址、网页页面文件格式的请求地址或者对文件传输协议FTP服务器下资源的请求地址，设定的特征字段包括：设定后缀的文件字段或者设定频道的频道编码字段。
  6. 根据权利要求1所述的自适应的信息植入方法，其中，所述向所述机顶盒发送需植入的信息，包括：
    向所述机顶盒发送信息植入页面；
    根据所述机顶盒基于所述信息植入页面发出的信息植入请求，确定出目标信息的内容、目标信息的类型和目标信息的策略；
    根据目标信息的内容、目标信息的类型和目标信息的策略组装成信息播控页面下发给所述机顶盒，以供机顶盒执行所述信息播控页面并进行信息的播发。
  7. 根据权利要求2所述的自适应的信息植入方法，其中，在采用方式一获取所述业务请求且需要进行信息植入的情况下，在内容提供商服务器向机顶盒响应所述 业务请求之前，向所述机顶盒发送需植入的信息；
    所述方法，还包括：
    向所述机顶盒发送需植入的信息之后，将所述业务请求打上已处理标识后告知所述机顶盒，以供所述机顶盒再次向内容提供商服务器发送打上已处理标识的所述业务请求；
    在采用方式二获取所述业务请求且不需要进行信息植入的情况下，将所述业务请求转发给所述内容提供商服务器。
  8. 一种自适应的信息植入装置，设置于广告服务器侧，所述装置包括：
    分析判断模块，设置为对机顶盒向内容提供商服务器发送的业务请求进行分析，判断是否需要向所述机顶盒进行信息植入；
    信息植入模块，设置为在需要进行信息植入的情况下，向所述机顶盒发送需植入的信息。
  9. 根据权利要求8所述的自适应的信息植入装置，其中，所述装置，还包括：
    请求获取模块，设置为采用以下方式之一获取所述业务请求：
    方式一：对机顶盒向内容提供商服务器发送的业务请求进行截获；
    方式二：作为中继节点接收到机顶盒发来的欲向内容提供商服务器发送的业务请求。
  10. 根据权利要求9所述的自适应的信息植入装置，其中，针对方式一，所述请求获取模块，设置为：
    在路由设备将机顶盒向内容提供商服务器发送的业务请求转发给所述内容提供服务商之前，通过分光器对所述业务请求进行截获。
  11. 根据权利要求8所述的自适应的信息植入装置，其中，所述分析判断模块，设置为：
    判断机顶盒向内容提供商服务器发送的业务请求的字段内容是否满足所述内容提供商的信息植入条件，若是，则判定为需要向所述机顶盒进行信息植入，若否，判定为不需要向所述机顶盒进行信息植入。
  12. 根据权利要求11所述的自适应的信息植入装置，其中，满足所述内容提供商的信息植入条件，包括：
    所述业务请求的字段中包含：设定文件的请求地址，和/或，设定的特征字段；其中，设定文件格式的请求地址包括：视频文件格式的请求地址、网页页面文件格式的请求地址或者对FTP服务器下资源的请求地址，设定的特征字段包括：设定后缀的文件字段或者设定频道的频道编码字段。
  13. 根据权利要求8所述的自适应的信息植入装置，其中，所述信息植入模块，设置为：
    向所述机顶盒发送信息植入页面；
    根据所述机顶盒基于所述信息植入页面发出的信息植入请求，确定出目标信息的内容、目标信息的类型和目标信息的策略；
    根据目标信息的内容、目标信息的类型和目标信息的策略组装成信息播控页面下发给所述机顶盒，以供机顶盒执行所述信息播控页面并进行信息的播发。
  14. 根据权利要求9所述的自适应的信息植入装置，其中，所述信息植入模块，设置为：在采用方式一获取所述业务请求且需要进行信息植入的情况下，在内容提供商服务器向机顶盒响应所述业务请求之前，向所述机顶盒发送需植入的信息；
    所述装置，还包括：业务恢复模块，设置为：
    向所述机顶盒发送需植入的信息之后，将所述业务请求打上已处理标识后告知所述机顶盒，以供所述机顶盒再次向内容提供商服务器发送打上已处理标识的所述业务请求；
    在采用方式二获取所述业务请求且不需要进行信息植入的情况下，将所述业务请求转发给所述内容提供商服务器。
  15. 一种广告服务器，所述广告服务器作为机顶盒与内容提供商服务器之间的中继节点，所述广告服务器包括如权利要求8～14中任一项所述的自适应的信息植入装置。
  16. 一种广告服务系统，包括广告服务器以及分光器，其中，所述广告服务器包括如权利要求8～14中任一项所述的自适应的信息植入装置。
  17. 一种广告服务系统，包括广告服务器以及内容提供商服务器，其中，所述内容提供商服务器包括如权利要求9～14中任一项所述的自适应的信息植入装置中的请求获取模块和分析判断模块，所述广告服务器包括如权利要求8～14中任一项所述的自适应的信息植入装置中的信息植入模块。
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