WO2017054694A1 - 分散式多点营销网络 - Google Patents

分散式多点营销网络 Download PDF

Info

Publication number
WO2017054694A1
WO2017054694A1 PCT/CN2016/100215 CN2016100215W WO2017054694A1 WO 2017054694 A1 WO2017054694 A1 WO 2017054694A1 CN 2016100215 W CN2016100215 W CN 2016100215W WO 2017054694 A1 WO2017054694 A1 WO 2017054694A1
Authority
WO
WIPO (PCT)
Prior art keywords
exhibition
module
exhibits
business management
management system
Prior art date
Application number
PCT/CN2016/100215
Other languages
English (en)
French (fr)
Inventor
谢诚
Original Assignee
成都岚秀电子商务有限公司
谢诚
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 成都岚秀电子商务有限公司, 谢诚 filed Critical 成都岚秀电子商务有限公司
Publication of WO2017054694A1 publication Critical patent/WO2017054694A1/zh

Links

Images

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G06Q30/0204—Market segmentation

Definitions

  • the present invention relates to the field of exhibitions and to the field of online shopping that includes an offline experience.
  • the well-known sales network mainly includes online channels (online store sales) and offline channels (store sales). Online sales have the advantages of low cost and wide audience. Offline sales have a good shopping experience. However, online and offline sales conflicts are becoming more apparent. The offline channel needs to bear the operating costs of the store, and the purchase price is required to be lower than the online price. Under normal circumstances, the offline sales price is higher than the online price. Consumers often choose to experience online and purchase online, which has increased the imbalance between the two channels.
  • the present invention provides a solution.
  • the technical solution adopted by the invention is: simplification of the function of the offline store, that is, abandoning the sales function of the physical store, only as a exhibit display and a customer experience place; greatly improving the efficiency of the physical store and reducing the offline marketing cost through reasonable planning With the timeliness of the exhibition experience service, the dynamic pricing and distribution mechanism is introduced to form the upstream and downstream industry chain of offline marketing services.
  • the user refers to the customer who participates in the exhibit experience in the physical store.
  • Distributors through the distribution subsystem, obtain exhibition services (processes) from a decentralized multi-point marketing network, customize them and sell them to customers, and earn revenue through sales distribution and differentiated value-added services.
  • the distributor is a third-party sales channel through the commercial management platform direct sales exhibition service (process) compared to the decentralized multi-point marketing network.
  • the exhibition service refers to a matching result generated by the decentralized multi-point marketing network, that is, the offline exhibition service in which the exhibits have a plurality of exhibition points at a given time in a predetermined order, and the service is provided by the exhibition service personnel.
  • the benchmark price of the exhibition service (process), including the service fee paid by the customer to the exhibition service personnel and the handling fee paid to the platform.
  • Value-added services are customized services provided on the basis of established exhibits, such as leaflets, organizing events and other common ground promotion methods. Through the promotion of ground promotion and exhibition services, we provide diversified marketing solutions for our customers.
  • the decentralized multi-point marketing network consists of a business management system, a booth terminal, a user terminal, a payment system, and an exhibit maintenance system.
  • the business management system is used for organizing exhibits, and the customer determines the exhibition scope, time and exhibition of the exhibits through the system.
  • the exhibition exhibits the exhibits;
  • the exhibition service personnel can view the exhibition tasks of the physical store within a certain period of time, and provide exhibition services according to the system arrangement;
  • customers can check the exhibits and locations of the current exhibition on the business management system. And go to the booth to experience the service.
  • the payment system pays the exhibition service fee paid by the customer to the exhibition service personnel through system transfer, and is composed of a customer payment module and a service transfer module. It is advisable to use the existing mainstream payment methods of the network.
  • the exhibit maintenance system provides necessary maintenance for the exhibits in order to enhance the customer experience before each exhibit is exhibited.
  • the networked monitoring system uploads the maintenance of the exhibits to the business management system, and the data is used to ensure the quality of the exhibits.
  • the customer can obtain the detailed information of the exhibit through the exhibition terminal while experiencing the exhibit in the physical store. It is advisable to use a large-screen personal computer or a touch-screen shopping guide.
  • the networked monitoring system uploads the customer's visit to the business management system, and the data is used to count the number and effect of the customers participating in the experience.
  • the customer can know the current exhibition information of the physical store through the user terminal before accessing the physical store.
  • the business management system also includes two optional subsystems: a dynamic pricing subsystem and a distribution subsystem.
  • the dynamic pricing subsystem includes a commercial evaluation module, a real-time acquisition module, a data archiving module, and a pricing module.
  • the commercial evaluation module is based on factors for analyzing the regional temperature, economic conditions, consumption habits, sales off-season peak season, customer-to-exhibition points, and historical evaluation of exhibition service personnel, and quantifies the analysis results as a benchmark price. Basis.
  • the data archiving module can record the service price of a certain period of time, the factors affecting the service price, the sales situation and other data, and archive it as the historical data analyzed by the commercial evaluation module.
  • the real-time acquisition module is used to analyze the direct sales data provided by the business management system of the distributed multi-point marketing network and the distribution data provided by the distribution subsystem, and the data is processed and submitted to the pricing module.
  • the pricing module can input the data analyzed by the business evaluation system into a mathematical model, and calculate the benchmark price of the exhibition service (process) in real time according to certain rules and commercial agreements. Discounts are available for larger distributors or large customer merchants.
  • the distribution subsystem includes a distributor access module, a settlement module, an order management module, a service distribution module, a payment module, a customer management module, and a value-added service tracking module.
  • the distributor access module completes the certification of the distributor qualification.
  • the settlement module is configured to complete the financial clearing and distribution functions of the dealer and the distributed multi-point marketing network business management system.
  • the payment module is configured to complete a payment refund function between a customer and a distributor.
  • Service distribution module for providing real-time information on exhibition services (processes) to distributors.
  • An order management module is used to generate a customer sales order.
  • the distributor customizes the service and sells it to the customer, and returns the current sales data to the business management system in real time.
  • the distributor can provide customers with customized value-added services (such as ground promotion activities), and the order management system can determine the final sale price of the exhibition service (process), which includes the benchmark price of the exhibition service (process), the distributor's Profit, value added service surcharges and other expenses.
  • the value-added service tracking module is used by distributors to feedback the dynamics of value-added services to customers during the exhibition exhibition, and to evaluate them by customers.
  • the customer management module is a tool for distributors to manage customers through which distributors can manage customer resources.
  • the decentralized multi-point marketing network transforms the offline sales behavior in the traditional sense into an on-demand service. Customers can also choose the time and place to enter the offline market according to their own development. point.
  • Figure 1 is a diagram of the composition and various parts of the present invention (without the dynamic pricing subsystem and distribution subsystem).
  • Fig. 2 is a flowchart showing the exhibition (starting with the A mode as an example).
  • Figure 3 shows the composition of the dynamic pricing subsystem and the relationship between the various parts.
  • Figure 4 shows the composition of the distribution subsystem and the relationship between the various parts.
  • this mode has two modes:
  • Mode A The starting date of the exhibition is Tuesday, the exhibition time is one week, and the exhibition is over the next Monday night.
  • the next exhibition mode of the exhibit is mode B, and the logistics time is 3 days.
  • Mode B The starting date of the exhibition is Friday, the exhibition time is 1 week, and the exhibition ends on Thursday night next week.
  • the next exhibition mode of the exhibit is mode A, and the logistics time is 4 days.
  • the client conducts appropriate marketing planning for a batch of exhibits currently required to be marketed to determine the appropriate marketing area and time frame.
  • the customer logs into the business management system, enters the exhibit information through the exhibit entry module, and then finds several physical stores that can provide services and meet the time conditions through the exhibition service inquiry module.
  • the example is 6 physical stores.
  • the service fee is paid in advance through the payment module of the payment system.
  • the customer prepares the exhibits for marketing and delivers them according to the prompts of the commercial management system.
  • the exhibits are displayed in A mode.
  • the starting date of the exhibition is Tuesday (or B mode, the starting date is Friday), and the new exhibits are passed through the logistics system.
  • the designated time will arrive at the city where the exhibition is located, and the exhibit maintenance system will carry out the maintenance of the exhibits.
  • the exhibition service personnel will receive the new exhibits, and the exhibition will be displayed after the layout is completed. At the same time, the exhibits that have been displayed at the end of the exhibition will be sent out.
  • the exhibition service personnel completed the daily maintenance of the exhibits and maintained the order of the customers participating in the experience.
  • the exhibition service staff sent the exhibit, which was sent to the A mode on Monday night, and sent to the B mode on Thursday night.
  • the logistics time is 3 to 4 days.
  • the next exhibition will be displayed in B mode.
  • the starting date is Friday (or A mode, the starting date is Tuesday).
  • the exhibits will arrive at the next exhibition service staff at the specified time through the logistics system. , for a new round of exhibitions.
  • the exhibition service staff of the last exhibition will send the exhibits back to the customer to complete the process.
  • the customer traces the entire exhibition process through the exhibition process query module of the business management system.
  • the exhibition terminal system in the exhibition site includes facilities such as network monitoring, and the real-time information collected in the exhibition site can be used as the evaluation basis for the exhibit effect.
  • the business management system After each exhibition, the business management system will pay the exhibition service fee to the exhibition service personnel through the service transfer module of the payment system.
  • Each booth can be divided into several suitable booths according to the situation.
  • One batch of exhibits occupy one booth at one exhibition.
  • the marketing network is adjusted as follows:
  • the business evaluation module will analyze and filter various factors affecting the service quality to form a series of parameters 1 (experience parameters), and the real-time acquisition module will collect the current sales data as parameters 2 .
  • the pricing module enters parameters 1 and 2 into a given data model and calculates the benchmark price of the exhibition service (process) following certain business rules.
  • the parameters used in the calculation are stored persistently by the data archiving system as a basis for future analysis.
  • the distributor completes the qualification review through the distributor access module and signs a commercial agreement with the platform.
  • the distributor obtains real-time information on the exhibition service (process) through the service distribution module.
  • the customer purchases an exhibition service (process) through the order management module.
  • the distributor can also provide customized value-added services according to the customer's needs, and the order management module determines the final price of the exhibition service (process) sold to the customer.
  • the customer pays the distributor through the payment module.
  • the order management module submits the sales data to the business management system of the decentralized multi-point marketing network.
  • the customer provides the corresponding exhibits at a given time and place according to the exhibition service (process) information on the order.
  • the distributors organized human and material resources to provide offline promotion activities (value-added services) for the exhibits as required, and feedback the on-site activities to the customers through the value-added service tracking module.
  • Distributors can establish long-term and stable business cooperation with customers through customer management modules.
  • the business transactions between the distributor and the platform are financed by the settlement module.
  • the order can be cancelled by the order management module, and the order management module obtains the refund amount from the dynamic pricing subsystem, and the payment module performs the refund processing after the customer confirms.
  • the order management module submits sales data to the dynamic pricing subsystem. After the dynamic pricing subsystem is re-priced, the exhibition service (process) is submitted to the commercial management system of the decentralized multi-point marketing network for online sales.
  • the invention relies on the Internet system and the advanced logistics system, and realizes an automated offline experience marketing network by means of the software and hardware platform. This network is a revolution of the traditional sales model, and this service will be sold to the entire product.
  • the impact of the industrial chain provides an effective way for online and offline integration, and is an effective solution for physical store operations.

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Entrepreneurship & Innovation (AREA)
  • General Business, Economics & Management (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Game Theory and Decision Science (AREA)
  • Data Mining & Analysis (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

一种分散式多点营销网络，该系统主要由商业管理系统、展点终端系统、展品维护系统、支付系统、用户终端系统构成，其特征在于商业管理系统。所述商业管理系统是展品展览规划系统，客户通过该系统规划合适的展品展出路线，展览服务人员通过该系统进行展品展出准备，商业管理系统也为客户、展览服务人员、顾客提供体验数据和展品展出信息查询服务。本发明是对传统网络购物线下体验的解决方案。

Description

分散式多点营销网络 所属技术领域
本发明涉及展览领域，同时涉及包含线下体验的网络购物领域。
背景技术
目前，公知的销售网络主要包括线上渠道(网店销售)，线下渠道(实体店销售)。线上销售具有低成本，受众面广的优点。而线下销售具有良好的购物体验。然而，线上线下的销售冲突也越来越明显。线下渠道需要承担店铺运营成本，就要求进货价格低于线上。一般情况下，线下的销售价格高于线上价格，消费者往往选择在线下体验，线上购买，加剧了两个渠道的不平衡。
对于品牌代理商或厂家，线下销售需要对进行市场调查，组织人力物力。进入某个城市往往需要耗费大量的费用。如果由于企业战略调整退出某个市场会带来较大的负面影响。
传统实体店一般位于市区地段较好地段，仓库位于郊区，如果因商品自身问题导致销售不顺利，库存的成本也是很大的压力，顾客也因为商品不能及时更新而失去对实体店再次关顾的兴趣。
为了克服现有销售模式的弊端，本发明提供了一种解决方式。
发明内容：
本发明采用的技术方案是：将线下实体店的功能单一化，即放弃实体店的销售功能，仅仅作为展品展示和顾客体验场所；通过合理的规划大幅提高实体店效率并降低线下营销成本；对展览体验服务具有时效性的特点，引入动态定价和分销机制形成线下营销服务的上下游产业链。
下文中出现的名词具有特定含义，解释如下：
客户，品牌代理商或厂家，负责全国范围内的市场销售相关事宜，通过分散式多点营销网络对商品进行营销，支付营销费用。
展览服务人员，作为实体店运营方，不再通过销售商品盈利。主要职责是每次展出开始前接收展品，展出结束后将展品寄发至下一个展览服务人员。通过营销服务获取收入。
用户(顾客)，泛指到实体店参与展品体验的顾客。
分销商，通过分销子系统从分散式多点营销网络获取展览服务(流程)，定制化后销售给客户，可以通过销售分润和差异化增值服务获取收入。相对于分散式多点营销网络通过商业管理平台直销展览服务(流程)，分销商属于第三方的销售渠道。
展览服务(流程)，是指由分散式多点营销网络生成的一个匹配结果，即展品按既定顺序在既定时间既定多个展点的线下展览服务，该服务由展览服务人员提供。
展览服务(流程)基准价，包含客户应支付给展览服务人员的服务费用及支付给平台的手续费。
增值服务，是在既定展品展览基础上提供的定制化服务，比如传单、组织活动等常见地面推广方式，通过地面推广和展览服务配合，为客户提供多样化营销方案。
分散式多点营销网络，由商业管理系统、展点终端、用户终端、支付系统，展品维护系统组成。
所述商业管理系统用于组织展品展示，客户通过该系统确定展品的展出范围、时间及展 出先后顺序，查询展品的展出情况；展览服务人员通过该系统查看一定时间内该实体店的展览任务，并根据系统安排提供展览服务；顾客可以在商业管理系统上查询当前展览的展品和地点，并到展点进行体验服务。
所述支付系统，将客户支付的展出服务费用通过系统转账支付给展览服务人员，由客户支付模块、服务转账模块组成。以现有的网络主流支付方式为宜。
所述展品维护系统，每次展品展出前，为提升顾客体验，提供人员及场所对展品进行必要的维护。联网监控系统将展品维护情况上传至商业管理系统，数据用于对确保展品维护质量。
所述展点终端，顾客在实体店体验展品的同时，可以通过展点终端获取展品的详细信息。以大屏幕个人电脑或触屏式导购设备为宜。联网监控系统将顾客访店情况上传至商业管理系统，数据用于对参与体验的顾客人数及效果进行统计。
所述用户终端，顾客可以在访问实体店前通过用户终端了解实体店当前展出信息。
所述商业管理系统还包括两个可选的子系统：动态定价子系统和分销子系统。
其中动态定价子系统包含商业评估模块，实时采集模块，数据归档模块，定价模块。
所述商业评估模块根据用于分析地区气温、经济条件、消费习惯、销售淡季旺季、顾客对展点及展览服务人员的历史评价等影响服务质量的因素，并将分析结果量化后作为确定基准价的依据。
数据归档模块可以记录某段时间的服务价格、影响服务价格的因素、销售情况等数据，将其归档作为商业评估模块以后分析的历史数据。
实时采集模块用于分析处理分散式多点营销网络的商业管理系统提供的直销数据和分销子系统提供的分销数据，并将数据处理后提交定价模块
定价模块可以将商业评估系统分析的数据输入数学模型，按照一定规则及商业协议实时计算出展览服务(流程)的基准价格。对规模较大的分销商或大客户商家，可以予以折扣。
其中分销子系统包括分销商接入模块、结算模块、订单管理模块、服务分发模块、支付模块、客户管理模块、增值服务跟踪模块。
所述分销商接入模块，完成对分销商资质的认证。
所述结算模块，用于完成经销商和分散式多点营销网络商业管理系统的财务清算及分润功能。
所述支付模块，用于完成客户和分销商间的付款退款功能。
服务分发模块，用于向分销商提供展览服务(流程)实时信息。
订单管理模块，用于生成客户销售订单，分销商将服务定制化后销售给客户，并将当前销售数据实时返回给商业管理系统。分销商可以通过该系统为客户提供定制化增值服务(如地面推广活动)，订单管理系统可确定展览服务(流程)的最终销售价格，该价格包含展览服务(流程)的基准价格、分销商的利润、增值服务附加费用及其它费用。
增值服务跟踪模块用于分销商在展品展览期间将增值服务的动态以图片或视频的方式反馈给客户，并由客户做出评价。
客户管理模块是分销商管理客户的工具，分销商可以通过该系统管理客户资源。
与现有的销售方式相比，分散式多点营销网络具有以下优点：
对客户而言，大大减少了进入线下市场的成本，进入线下市场不需要巨额的营销费用。客户不必通过维护线下销售网络来提升用户体验。线下不再承担销售及结算任务，可解决线上线下冲突的问题，客户获得了线上线下的统一定价权。分散式多点营销网络将传统意义上的线下销售行为转换为按需使用的服务，客户亦可以根据自身发展选择进入线下市场的时间和地 点。
对店铺展览服务人员而言，不必承担仓储压力和品牌风险，所有仓储的压力转移至物流。展览服务人员仅需要进行展品收发和展品展出的秩序维持，展览服务人员可以集中精力提升服务质量来聚拢人气。
对顾客而言，展品更新频率快。免费纯体验式服务，能够对消费者产生很大的吸引力和关注度。这种线下体验式服务是普通网购无法提供的，是对线上交易的很好补充。
附图说明
下面结合附图和实施方式对本发明作进一步说明。
图1是本发明组成及各部分关系(不含动态定价子系统和分销子系统)。
图2是展出流程图(以起始展出为A模式作为示例)。
图3是动态定价子系统组成及各部分关系。
图4是分销子系统组成及各部分关系。
具体实施方式
下面对分散式多点营销网络进一步说明。
展览流程需要按展览的时间和物流时间进行规划。现在给出一个规划示例，该模式有两种模式：
A模式：展出起始日期为星期二，展出时间一周，展出结束于下周周一晚，展品下一展出模式为模式B，物流时间为3天；
B模式：展出起始日期为星期五，展出时间1周，展出结束于下周周四晚，展品下一展出模式为模式A，物流时间为4天；
客户对当前需要营销的一个批次的展品做适当的营销策划，确定合适的营销的区域和时间范围。
客户登陆商业管理系统，通过展品录入模块录入展品信息，然后通过展览服务查询模块查找能提供服务并符合时间条件的实体店若干个，示例为6个实体店。客户确认后通过支付系统的客户支付模块预先支付服务费用。
客户准备待营销的展品，并按照商业管理系统提示进行发货，展品展出为A模式，展出起始日期为周二(或B模式，起始日期为周五)，新展品通过物流系统在指定时间到达展点所在城市，由展品维护系统进行展品维护。维护完成后展览服务人员接收新的展品，布置完成后开始展出，同时将上一次展出结束的展品寄出。
在展览期间，展览服务人员完成对展品的日常维护，维护参与体验的顾客秩序。
当本次展出完成后，展览服务人员寄出该展品，对A模式，于周一晚上寄出，对B模式，于周四晚上寄出。物流时间为3～4天，展品的下次展出为B模式，起始日期为周五(或A模式，起始日期为周二)，展品通过物流系统在指定时间到达下一个展览服务人员处，进行新一轮展出。
待展品在每一个展点均完成展出后，由最后一个展点的展览服务人员将展品寄回至客户以结束整个流程。
客户通过商业管理系统的展览进程查询模块对整个展览过程进行追踪，展点内的展点终端系统包括联网监控等设施，采集的展点内实时信息可作为展品展出效果的评估依据。
每次展出结束后，商业管理系统将展出服务费用通过支付系统的服务转账模块付给展览服务人员。
每个展点可根据情况划分若干大小适宜的展位，一个批次的展品在展点的一次展出占据一个展位。
顾客在展点体验时也可以使用展点终端系统的显示器(或带触屏功能的查询设备)获取 客户发布的展品信息。
当商业管理系统集成动态定价子系统和分销子系统后,营销网络的调整如下：
在展览服务(流程)的预售期内，商业评估模块将影响服务质量的各种因素按进行分析筛选，形成一系列参数1(经验参数)，实时采集模块将收集的当前销售数据作为参数2。定价模块将参数1和参数2输入到给定数据模型中，并遵循一定的商业规则计算出展览服务(流程)的基准价格。计算所采用的参数由数据归档系统持久化存储，作为以后分析的依据。
分销商通过分销商接入模块完成资质的审核，并与平台签订商业协议。分销商通过服务分发模块获取展览服务(流程)的实时信息。客户通过订单管理模块购买展览服务(流程)。分销商还可以根据客户需要为其提供定制化的增值服务，由订单管理模块确定销售给客户的展览服务(流程)的最终价格。客户通过支付模块付款给分销商。订单管理模块将销售数据提交至分散式多点营销网络的商业管理系统。客户按订单上展览服务(流程)信息在给定时间地点提供相应的展品。在展品展览期间，分销商组织人力物力按要求为展品提供线下推广活动(增值服务)，并通过增值服务跟踪模块为客户反馈现场活动效果。分销商可以通过客户管理模块与客户建立长期稳定的商业合作。分销商与平台之间的业务往来由结算模块进行财务清算。
当客户的因为商业计划的调整需要取消展览服务(流程)时，可以通过订单管理模块取消订单，订单管理模块从动态定价子系统获取退款金额，客户确认后由支付模块进行退款处理。订单管理模块将销售数据提交至动态定价子系统。动态定价子系统重新定价后将展览服务(流程)提交至分散式多点营销网络的商业管理系统上线销售。
本发明以互联网系统和先进物流系统为依托，借助于软硬件平台，实现了一个自动化的线下体验的营销网络，这个网络是对传统销售模式的一种变革，这个服务将对产品销售的整个产业链产生影响，为线上线下的结合提供了有效的途径，是实体店经营的有效解决方案。
以上是对分散式多点营销网络的详细介绍，文中提供的展示模式仅为示例，实际实施过程中可能存在细微调整，但调整的范围不会超出权力要求所规定的范围。本说明书内容不作为发明改进的限制。

Claims (11)

  1. 一种分散式多点营销网络，该系统包括展点终端系统、展品维护系统、支付系统，用户终端系统，其特征在于商业管理系统：
    所述商业管理系统是展品的展览规划系统，系统根据客户展览需求及一定时间内展位空闲情况规划出合适的展览流程，具体展览流程如下，展品由客户通过物流发送至第一个展点，每次展览完成后展品由展览服务人员通过物流将展品发送至下一展点开始新的展览，直至所有展点展览结束。
  2. 一种网络购物线下体验及商品营销方式，其特征在于，使用上述权力要求1所述的分散式多点营销网络。
  3. 根据权力要求1所述分散式多点营销网络，其特征在于：所述商业管理系统按展览起始日期、展览时间及预计的物流时间将展点划分为若干组，每组称为一个模式；一个批次的展品通过物流在不同的展点流转；每次流转则展品所在展点的模式发生改变。
  4. 根据权力要求1所述分散式多点营销网络，其特征在于：所述商业管理系统规划的展览流程是自动化的，展品在展览期间的物流传递是展点服务人员根据系统预定的展览安排完成，不需要客户干预。
  5. 根据权力要求1所述分散式多点营销网络，其特征在于：所述商业管理系统的动态定价子系统根据经验数据、实时销售情况及预售期等因素对展览服务的价格进行动态调整；其包括商业评估模块，实时采集模块，数据归档模块，定价模块。
  6. 根据权力要求1所述分散式多点营销网络，其特征在于：所述商业管理系统的分销子系统是为展览服务提供分销机制，允许第三方通过该子系统对由若干展览服务组成的展览流程进行销售，同时为客户提供可选的差异化增值服务；其包含分销商接入模块、结算模块、订单管理模块、服务分发模块、支付模块、客户管理模块、增值服务跟踪模块。
  7. 根据权力要求1所述分散式多点营销网络，其特征在于：所述商业管理系统为客户提供展品录入模块、展览服务查询模块及展览进程查询模块。
  8. 根据权力要求1所述分散式多点营销网络，其特征在于：所述商业管理系统通过带独立机房的服务器或云计算平台通过互联网提供服务。
  9. 根据权利要求1所述分散式多点营销网络，所述展点终端系统包含主机、显示器(或带触屏功能的查询设备)、联网监控系统；该系统通过互联网从商业管理系统获取展品详细数字信息，并向商业管理系统发送现场展览情况。
  10. 根据权利要求1所述分散式多点营销网络，所述展品维护系统包含联网监控设备；该系统用于在展览前对展品进行维护，并通过互联网向商业管理系统发送展品维护信息。
  11. 根据权利要求1所述分散式多点营销网络，所述支付系统由客户支付模块、服务转账模块组成。
PCT/CN2016/100215 2015-09-28 2016-09-27 分散式多点营销网络 WO2017054694A1 (zh)

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
CN201510638266 2015-09-28
CN201510638266.3 2015-09-28
CN201610074208.7 2016-02-03
CN201610074208.7A CN106557946A (zh) 2015-09-28 2016-02-03 适用于分散式多点营销网络的收益管理系统

Publications (1)

Publication Number Publication Date
WO2017054694A1 true WO2017054694A1 (zh) 2017-04-06

Family

ID=58418032

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/CN2016/100215 WO2017054694A1 (zh) 2015-09-28 2016-09-27 分散式多点营销网络

Country Status (2)

Country Link
CN (1) CN106557946A (zh)
WO (1) WO2017054694A1 (zh)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN114119073A (zh) * 2021-11-03 2022-03-01 北京安锐卓越信息技术股份有限公司 整合线上与线下活动管理的营销云系统

Families Citing this family (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN108921658A (zh) * 2018-06-25 2018-11-30 江苏乐知音网络营销有限公司 一种互联网分销软件系统
CN114004666A (zh) * 2021-09-07 2022-02-01 上海景沛网络科技有限公司 一种旅客行李寄送业务对接渠道分销商分润管理系统

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101901437A (zh) * 2009-05-25 2010-12-01 北京华商创展科技有限公司 一种线下体验门店管理系统和方法
US20140030681A1 (en) * 2012-07-27 2014-01-30 Two Cents Technology Corp. Activity-oriented Studying Method in an Online-to-offline Manner
CN103870986A (zh) * 2012-12-12 2014-06-18 周良文 基于实体店的网络购物系统及方法
CN104050577A (zh) * 2014-06-20 2014-09-17 汕头市淘店网络科技有限公司 一种使商家的线上线下信息形成连结的方法
CN104732404A (zh) * 2015-02-11 2015-06-24 广东金熙商业建设股份有限公司 O2o用户与环境、产品智能化体验及模块化建设系统

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101901437A (zh) * 2009-05-25 2010-12-01 北京华商创展科技有限公司 一种线下体验门店管理系统和方法
US20140030681A1 (en) * 2012-07-27 2014-01-30 Two Cents Technology Corp. Activity-oriented Studying Method in an Online-to-offline Manner
CN103870986A (zh) * 2012-12-12 2014-06-18 周良文 基于实体店的网络购物系统及方法
CN104050577A (zh) * 2014-06-20 2014-09-17 汕头市淘店网络科技有限公司 一种使商家的线上线下信息形成连结的方法
CN104732404A (zh) * 2015-02-11 2015-06-24 广东金熙商业建设股份有限公司 O2o用户与环境、产品智能化体验及模块化建设系统

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN114119073A (zh) * 2021-11-03 2022-03-01 北京安锐卓越信息技术股份有限公司 整合线上与线下活动管理的营销云系统

Also Published As

Publication number Publication date
CN106557946A (zh) 2017-04-05

Similar Documents

Publication Publication Date Title
Caves et al. Franchising: Firms, markets, and intangible assets
US8856028B2 (en) Inventory allocation for advertising with changeable supply landscape
CN109191038A (zh) 一种互联网供应链服务系统
He et al. Removing barriers for grocery stores: O2O platform and self-scheduling delivery capacity
Modak et al. Pricing policy and coordination for a distribution channel with manufacturer suggested retail price
US20100082425A1 (en) System for allocating advertising inventory in a unified marketplace
KR102464018B1 (ko) 블록체인 기반 탄소중립 실천을 위한 유통채널 탄소 상쇄 서비스 제공 시스템
Chernonog et al. How to set price and quality in a supply chain of virtual products under bi-criteria and risk consideration
WO2017054694A1 (zh) 分散式多点营销网络
CN107392736A (zh) 一种数据处理方法、装置及设备
CN108985825A (zh) 一种分销资源计划管理系统
CN106934656A (zh) 一种电商平台系统及分润方法
Maina et al. Effects of product differentiation strategies on organizational competitiveness: A case of EABL, Kenya
CN105474654B (zh) 数字媒体广告系统及用于该系统的方法
KR20210050084A (ko) O2o 서비스를 기반으로 하는 의약품 유통 플랫폼
US20160267250A1 (en) Method and System for Managing and Tracking Medical and Legalized Marijuana
Xu et al. The influence of online subsidies service on online-to-offline supply chain
CN112926997A (zh) 一种客户关系管理系统及方法
US20220101243A1 (en) Systems and methods for account management
KR101637315B1 (ko) 개인 및 다수의 구매자가 적립한 포인트의 제공방법
CN113902332A (zh) 一种科技服务供应链的管理方法
KR20230057679A (ko) 빅데이터에 기반한 온-오프라인 재고관리 시스템 및 방법
KR20190011057A (ko) O2o서비스를 기반으로 한 원단 유통공급방법 및 시스템
US20210390622A1 (en) Management apparatus and management method
CN107545474A (zh) 一款多渠道网络分销系统

Legal Events

Date Code Title Description
121 Ep: the epo has been informed by wipo that ep was designated in this application

Ref document number: 16850318

Country of ref document: EP

Kind code of ref document: A1

NENP Non-entry into the national phase

Ref country code: DE

32PN Ep: public notification in the ep bulletin as address of the adressee cannot be established

Free format text: NOTING OF LOSS OF RIGHTS PURSUANT TO RULE 112(1) EPC (EPO FORM 1205A DATED 24.09.2018)

122 Ep: pct application non-entry in european phase

Ref document number: 16850318

Country of ref document: EP

Kind code of ref document: A1