WO2017002161A1 - Information processing device, information processing method, program, and storage medium - Google Patents

Abstract

The purpose of the present invention is to provide an environment in which a product introducer who has given a product a high rating is recommended to add the product to a product introduction page. In order to achieve this purpose, an EC server according to the present invention is provided with: a user page management unit which manages a plurality of products selected for, and associated with, each of a plurality of users, and generates web page data for placing the plurality of products on a web page so that these products can be viewed; a placement operation component provision unit which performs processing to provide a placement operation component for placing a product to be reviewed onto the web page when a review is to be posted by a user after the user purchases the product, and to prompt the user to use the placement operation component if a predetermined condition is satisfied; and a recommendation condition satisfaction determination unit which determines whether the predetermined condition is satisfied.

Description

Information processing apparatus, information processing method, program, and storage medium

The present invention relates to an information processing apparatus, information processing method, program, and storage medium related to e-commerce (Electronic Commerce, hereinafter referred to as EC) in which a user purchases a product via a communication network.

Japanese Patent No. 4300301

】 With the development of network technology, the way of shopping is changing. Specifically, it is shifting from the form of purchasing a product directly to a store to the form of purchasing a product while staying at home via a communication network such as the Internet. For companies that sell products, in order to sell their own products, it is necessary to make the products visible to as many people as possible. Traditionally, for example, by increasing the number of commercial advertisements and new stores, Has achieved some. However, with the above change, the effect of making a product touch the human eye on a communication network has become remarkable. In view of this situation, for example, Patent Document 1 proposes efficient creation of a product list by a product introducer. As a result, many product introducers list the same product and introduce the product via the communication network. That is, the sale of the product is promoted by exposing the product to the public via the communication network.

In addition, the merchandise introducer introduces the merchandise selected by the merchandise introducer on the communication network so as to open a select shop, thereby promoting the merchandise and promoting the sale of the merchandise. In this case, adding the personality of the product introducer to the product introduction page changes the impression received by the viewer even when introducing the same product, and therefore the degree of sales promotion of the product is different. Furthermore, if the purchaser of the product is different, the product introduction page where the customer wants to purchase the product will be different. For example, one purchaser purchases from a product introduction page that mentions the price, and another purchaser purchases from a product introduction page that mentions the performance of the product. That is, it is conceivable that sales of products are further promoted by introducing products from various angles by various product introducers.
Therefore, it is useful for a product introducer to recommend a product that he / she wants to add to his / her product introduction page.
However, it is difficult for a product introducer to find a product that the product introducer wants to introduce from a huge number of product groups and recommend it to the product introducer.
Accordingly, an object of the present invention is to provide an environment in which it is recommended to add a product highly evaluated by a product introducer to a product introduction page.

The information processing apparatus according to the present invention manages a plurality of products selected for each user in association with a user, and generates web page data for arranging the plurality of products in a state that can be viewed on a web page A page management unit and a placement operator for placing a review target product on the web page when posting a review after purchasing a product, and prompting the use of the placement manipulator when a predetermined condition is satisfied An arrangement manipulator providing unit that performs processing, and a recommended condition determining unit that determines success or failure of the predetermined condition are provided.
There is a high possibility that a product for which a review is posted corresponds to either a product highly evaluated by the user or a product evaluated low. It can be inferred that such products are highly interested. It is determined whether or not to encourage the use of the placement operator at the time of review posting for such highly interested products.

The information processing apparatus described above is a replacement candidate product determination unit that executes replacement candidate product determination processing that is a product similar to the review target product and determines a product that is already arranged on the web page as a replacement candidate product The user page management unit generates web page data in which the review target product is arranged instead of the replacement candidate product when the review target product and the replacement candidate product are replaced. .
This provides an environment in which replacement is performed based on the relationship between the review target product and the replacement candidate product.

The arrangement operator providing unit of the information processing apparatus described above presents a user with an option for selecting whether to exchange the review target product and the replacement candidate product as one of the arrangement operators. .
This notifies the user that similar products have already been placed on the web page.

The information processing apparatus described above includes arrangement time information as information indicating a time when the replacement candidate product is arranged on the web page, and a user's operation for purchasing the product or a review posting operation for the review target product. A difference time calculation unit that calculates a difference time with the operation time information is provided, and the replacement candidate product determination unit determines whether or not the difference time is a predetermined time or more in the replacement candidate product determination process. Is what you do.
This provides an environment in which products that have passed for a long time after being placed on the web page are likely to be replacement candidate products.

In the information processing apparatus described above, the predetermined time is shorter than the average value of the update intervals of the web page by the user.
Thereby, the said web page is easily updated according to a user's update space | interval.

The information processing apparatus includes a score management unit that adds a score based on an operation performed by a user on the review target product, and the recommended condition determination unit is configured to perform the predetermined condition when the score is equal to or greater than a threshold value. Is determined to have been established.
Thereby, a score is automatically given according to whether or not the user has performed a specific operation.

The score management unit of the information processing apparatus described above adds, as the score, a value indicating whether or not the content of the review is affirmative in accordance with the phrase input as the review text when the review is posted.
Thereby, at the time of review posting, it is automatically determined whether the user highly evaluates or evaluates the product.

The user page management unit of the information processing apparatus described above displays web page data that displays products grouped by attributes common to or similar to a plurality of products among products arranged on the web page as a product group. And a product group notification unit that notifies the user of the product group when the product to be reviewed has an attribute common to or similar to the product group.
Thereby, when the user considers the product arranged on the web page to have unity, the user is notified that the product to be reviewed conforms to the unity.

In the information processing method according to the present invention, in a state where a plurality of products selected for each user are associated with a user and managed, the plurality of products are arranged in a state that can be viewed on a web page. A user page management step for generating a product, and a placement operator for placing a review target product on the web page at the time of review post after purchase of the product, and the placement operator according to establishment of a predetermined condition The information processing apparatus executes a placement manipulator providing step for performing processing for prompting the use of the information, and a recommended condition determining step for determining whether or not the predetermined condition is satisfied.
This information processing method provides an environment in which it is recommended that a product highly appreciated by a product introducer be added to the product introduction page.
The program according to the present invention is a program that causes an information processing apparatus to execute processing executed as the information processing method.
A storage medium according to the present invention is a storage medium storing the above program. The above information processing apparatus is realized by these programs and storage media.

According to the present invention, it is possible to provide an environment for recommending that a product highly appreciated by a user (product introducer) is added to a web page (product introduction page).

It is a figure which shows the whole structure of embodiment of this invention. It is a block diagram of EC server of this embodiment. It is a block diagram of the computer of this embodiment. It is a figure which shows an example of goods introduction page DB. It is a figure which shows the 1st example of the flow of a process. It is a figure which shows an example of a review input screen. It is a figure which shows an example of a posting completion screen. It is a figure which shows an example of an option presentation screen. It is a figure which shows the 2nd example of the flow of a process. It is a figure which shows an example of a posting completion screen. It is a figure which shows an example of a posting completion screen. It is a figure which shows the 3rd example of the flow of a process. It is a figure which shows the 4th example of the flow of a process. It is a figure which shows the 5th example of the flow of a process. It is a figure which shows an example of a posting completion screen. It is a figure which shows an example of an option presentation screen.

Hereinafter, embodiments will be described in the following order.
<1. Overall configuration>
<2. Hardware configuration>
<3. Product introduction page DB>
<4. Flow of processing>
[4-1. First example]
[4-2. Second example]
[4-3. Third example]
[4-4. Fourth example]
[4-5. Example 5]
<5. Modification>
[5-1. Modification 1]
[5-2. Modification 2]
[5-3. Modification 3]
[5-4. Other variations]
<6. Summary>
<7. Program and Storage Medium>

<1. Overall configuration>

The entire configuration including the information processing apparatus in this embodiment will be described with reference to FIGS.
In the following explanation, a user who introduces a product in order to distinguish a user who has a web page for introducing his / her product to introduce a product and a user who purchases a product from a page introducing the product. Is a product introducer, and a user who purchases a product is simply described as a user.
The EC server 1 as an embodiment of the information processing apparatus of the present invention communicates with a product introducer terminal 3, user terminals 4, 4,... Via a communication network 2 as shown in FIG. Connected as possible.

The configuration of the communication network 2 is not particularly limited. For example, the Internet, an intranet, an extranet, a LAN (Local Area Network), a CATV (Community Antenna TeleVision) communication network, a virtual private network (Virtual Private Network), a telephone line A network, a mobile communication network, a satellite communication network, etc. are assumed.
Various examples of transmission media constituting all or part of the communication network 2 are also envisaged. For example, IEEE (Institute of Electrical and Electronics Engineers) 1394, USB (Universal Serial Bus), power line carrier, telephone line, etc., infrared, IrDA (Infrared Data Association), Bluetooth (registered trademark), 802.11 wireless It can also be used wirelessly, such as mobile phone networks, satellite lines, and digital terrestrial networks.

The EC server 1 provides various functions for the user to purchase commodities via electronic commerce using the communication network 2. Specifically, a function for searching for and presenting a product desired by the user from among a group of products handled in the electronic commerce, a function for managing user information, and a seller of the product (hereinafter referred to as a seller) Function to manage information, function to place an order to an actual store, etc. when the user performs a purchase operation of the product, payment processing function to mediate exchange of money when the product is bought and sold, product to each user Such as a function for delivering
For this purpose, the EC server 1 is connected to a product DB (Database) 50 in which product information is stored, a user DB 51 in which user information is stored, and a seller DB 52 in which seller and store information is stored.

In addition, the EC server 1 in this example manages a user page (hereinafter referred to as a product introduction page) for introducing a product for each product introducer, and various functions for introducing a product selected by the product introducer. I will provide a. For users who purchase products, various functions for searching and browsing the product introduction page are provided. For this purpose, as shown in FIG. 2, the EC server 1 includes a user page management unit 1a, an arrangement operator providing unit 1b, a recommendation condition determination unit 1c, a replacement candidate product determination unit 1d, a difference time calculation unit 1e, and score management. Unit 1f and product group notification unit 1g, which are communicably connected to product introducer DB 53 and product introduction page DB 54. These functions are realized by software such as a program, for example.
The specific role of each part of the EC server 1 is shown below.

The user page management unit 1a has a function of managing a product introduction page. Moreover, the web page data for displaying the product introduction page on the product introducer terminal 3 or the user terminal 4 is generated or transmitted.
The web page data is, for example, a structured document file such as HTML (Hyper Text Markup Language) or XHTML (Extensible HyperText Markup Language). In the structured document file, product image data and text data relating to the product selected by the user, and their arrangement and display mode (character color, font, size, decoration, etc.) are described.
The web page data includes data provided with a program such as JavaScript (registered trademark) for displaying a modal screen.
The web page data generated by the user page management unit 1a groups a plurality of products having common attributes (or similar attributes) in one product introduction page, and it can be seen that these products are grouped. May be displayed. Whether or not to display a plurality of products as a product group is selected by the user. Product attributes include product shape and classification, color, size, weight, material, method of use, place of use, time of use, target age, target gender, target number of people, and personal attributes (for example, father) Products, products for mothers, etc.), target area, time required for use, useful life, price, etc. Examples of the product group include a group of products having the attribute “red” and a group of products derived from “Europe”.
Note that similar attributes are attributes such as “red” and “red”, for example.

The placement operator providing unit 1b performs a process of providing a user with an operator (button or the like) for placing the product on the product introduction page. In the following description, these operators are referred to as arrangement operators. Specifically, for example, when a user purchases a product and posts a review, an arrangement for placing the product to be reviewed on the product introduction page on the post completion screen indicating to the user that the posting has been completed A button is provided as an operator. As the placement operation element, an additional operation element for adding a product, a replacement operation element for replacing a product already arranged on the product introduction page with a new product, and the like are provided.
Further, a process for prompting the use of the placement operator is performed in accordance with the establishment of a predetermined condition (details will be described later). The process for prompting the use of the placement operator is, for example, a process for highlighting the button by changing the button color, the character color, or the character size every certain time (such as 2 seconds).
Note that these processes may be processes for generating web page data for performing the predetermined operation as described above on the product introducer terminal 3 or the user terminal 4.

The recommended condition determination unit 1c executes a process for determining success or failure of a condition for determining whether or not to perform the process of highlighting the previous. In other words, the placement operator providing unit 1b performs the above-described highlight display based on the determination result of the recommendation condition determining unit 1c.

The replacement candidate product determination unit 1d executes a replacement candidate product determination process that determines a product that is similar to the review target product and is already arranged on the product introduction page as a replacement candidate product.
When the replacement candidate product determination unit 1d determines to replace the product, the previous user page management unit 1a newly generates web page data as a product introduction page in which the review target product is arranged instead of the replacement candidate product, Store in the product introduction page DB 54.

The difference time calculation unit 1e represents arrangement time information indicating the time when the replacement candidate product is placed on the product introduction page, and the time when the user performs a predetermined operation (purchase operation or review posting operation) on the review target product. The operation time information is acquired, and the difference time is calculated. Specifically, for example, a case where a product B similar to the product A is purchased and a review is posted in a state where the product A is arranged on the product introduction page of the product introducer will be described. When the product A is arranged on the product introduction page on April 3, 2015 at 15:22, 15:22 on April 3, 2015 is acquired as the arrangement time information. If the time for submitting the review for the purchased product B is 18:33 on April 4, 2015, 18:33 on April 4, 2015 is acquired as the operation time information. Further, 1631 minutes, which is the difference between the arrangement time information and the operation time information, is calculated as the difference time information.

The score management unit 1f determines whether or not to recommend adding (or replacing) a product targeted for the user's purchase operation or review posting operation to the user's product introduction page. A point according to various operations is given to the product and managed.
Various operations not only give points to operations such as purchase operations and review posting operations themselves, but also the content of posted reviews (contents that highly evaluate or value products) Is also given a score.

When the review target product has an attribute common (or similar) to the already set product group, the product group notification unit 1g has an attribute common to the review target product (or similar) to the product group. A process of notifying the user that the user has As a notification timing to the user, for example, notification is made when the placement operation element is highlighted.

A product introducer terminal 3 shown in FIG. 1 is a terminal used by a user (that is, a product introducer) who has his / her product introduction web page to introduce a product, and is connected to the EC server 1. This is a terminal used for searching for a product to be introduced and arranging the product on a web page.
The user terminal 4 is a terminal that is connected to the EC server 1 and used by the user in order to search for or browse products for which purchase is being considered.
The product introducer terminal 3 and the user terminal 4 only use different names for convenience depending on whether the person to be used is a product introducer who is in a position to introduce a product or a user who is in a position to purchase a product. The configuration of the terminal is substantially the same.

<2. Hardware configuration>

FIG. 3 is a diagram illustrating hardware of the EC server 1, the product introducer terminal 3, and the user terminal 4 illustrated in FIG. A CPU (Central Processing Unit) 101 of a computer device in each server or terminal follows a program stored in a ROM (Read Only Memory) 102 or a program loaded from a storage unit 108 into a RAM (Random Access Memory) 103. Perform various processes. The RAM 103 also appropriately stores data necessary for the CPU 101 to execute various processes.
The CPU 101, ROM 102, and RAM 103 are connected to each other via a bus 104. An input / output interface 105 is also connected to the bus 104.
The input / output interface 105 includes an input unit 106 including a keyboard, a mouse, and a touch panel, a display including an LCD (Liquid Crystal Display), a CRT (Cathode Ray Tube) and an organic EL (Electroluminescence) panel, and an output including a speaker. A storage unit 108 configured by a unit 107, a HDD (Hard Disk Drive), a flash memory device, and the like, and a communication unit 109 that performs communication processing and communication between devices via the communication network 2 are connected.
A media drive 110 is also connected to the input / output interface 105 as necessary, and a removable medium 111 such as a magnetic disk, an optical disk, a magneto-optical disk, or a semiconductor memory is appropriately mounted, and information can be written to the removable medium 111. Reading is performed.

In such a computer apparatus, data and programs can be uploaded and downloaded through communication by the communication unit 109, and data and programs can be transferred via the removable medium 111.
As the CPU 101 performs processing operations based on various programs, information processing and communication to be described later are executed in each of the EC server 1, the product introducer terminal 3, and the user terminal 4.
In addition, each information processing apparatus which comprises the EC server 1, the product introducer terminal 3, and the user terminal 4 is not limited to a single computer apparatus as shown in FIG. It may be configured. The plurality of computer devices may be systemized by a LAN or the like, or may be arranged in a remote place in a communicable state by a VPN (Virtual Private Network) using the Internet or the like.

<3. Product introduction page DB>

A specific example of information stored in the product introduction page DB 54 will be described with reference to FIG.
As shown in FIG. 4, the product introduction page DB 54 stores a product introducer ID capable of specifying a product introducer and product information arranged on the product introduction page. The product introduction page DB 54 stores product group information when a plurality of products are grouped with a common attribute. Further, the product introduction page DB 54 stores URL (Uniform Resource Locator) information of the product introduction page and product arrangement information on the product introduction page.

The product information includes, for example, a product ID that can identify the product, time information when the product is placed on the product introduction page, comment information posted by the product introducer on the product, and evaluation of the product introducer on the product. Information (for example, 6-level evaluation from 0 to 5) and evaluation information (for example, 6-level evaluation from 0 to 5) of all users who use the EC server 1 are linked.

As the product group information, for example, a product group ID that can identify a product group, attribute information common to each product, and a product ID that belongs to the product group are associated.

The arrangement information is information that describes the arrangement mode (position, size, color, etc.) of each product and comment on the product introduction page.
The information stored in the product introduction page DB 54 may be stored as a structured document file such as HTML, for example.

<4. Flow of processing>

[4-1. First example]
A first example of the flow of processing when a product introducer purchases a product using the product introducer terminal 3 and places the product on the product introduction page will be described with reference to FIG.

First, the product introducer terminal 3 executes a product purchase operation reception process for receiving an operation for purchasing a product performed by the product introducer in step S101. In the product purchase operation acceptance process, purchase information (purchased product ID, number of purchases, delivery destination, delivery date, etc.) is transmitted to the EC server 1.

The EC server 1 that has received the purchase information executes a product purchase process in step S201. In the product purchase process, a process for notifying the product introducer and the store that the purchase of the product is completed by e-mail, a settlement process, and the like are executed. Further, a notification that the purchase is completed is transmitted to the product introducer terminal 3.

Subsequently, when the product introducer performs an operation of starting input of a review, the product introducer terminal 3 executes a review input start process in step S102. The operation for starting the review is, for example, an operation of pressing a button such as “write a review” displayed on the web page. This operation may be performed when the product is purchased, or may be performed after the product reaches the product introducer.
In the review input start process, a review input screen request is transmitted to the EC server 1.

The EC server 1 that has received the review input screen request executes a review input screen transmission process in step S202. In the review input screen transmission process, web page data as review input screen information is transmitted.

The product introducer terminal 3 that has received the review input screen information executes a review input screen display process in step S103.
An example of a review input screen displayed on the product introducer terminal 3 is shown in FIG.
The review input screen is displayed on the web browser 5 operating on the product introducer terminal 3. Each part for inputting a review is arranged on the review input screen together with the product image 6 and the product name 7. As each part for inputting a review, a title input field 8 for inputting a title, a text input field 9 for inputting a text of a review, a comprehensive evaluation input field 10 for evaluating a comprehensive evaluation in six stages, provided for each product An individual evaluation input column 11 for inputting an evaluation of the individual indicators (four individual indicators of usability, design, lightness, and portability in the figure) is arranged.
In addition, a posting button 12 for posting the input review content is arranged at the bottom.

Returning to the description of FIG.
When the product introducer presses the posting button 12 arranged on the review input screen in FIG. 4, the product introducer terminal 3 executes a review posting process in step S <b> 104. In the review posting process, the review content input by the product introducer is transmitted to the EC server 1 as review information.

In step S203, the EC server 1 that has received the review information executes a review posting acceptance process. In the review posting acceptance process, for example, it is confirmed whether there is any defect in the review content or there is no inappropriate content, and the review content is stored in the product DB 50.
Next, the EC server 1 executes a recommendation condition determination process in step S204. In the recommendation condition determination process, as an example, a process for determining whether or not to recommend placing the review target product on the product introduction page is executed based on the review information posted by the product introducer.
Specifically, if the comprehensive evaluation value input in the comprehensive evaluation input field 10 in FIG. 6 is a predetermined value (for example, 4 points) or more, the product introducer highly evaluates the product to be reviewed. Therefore, it is recommended to place it on the product introduction page.
In the process of step S204, a process of prompting a user who does not have a product introduction page (that is, a user who is not yet a product introducer) to create a product introduction page may be executed.

The EC server 1 that has determined whether or not to recommend the product introducer to place the review target product on the product introduction page executes post completion screen transmission processing in the subsequent step S205.
In the posting completion screen transmission process, web page data for displaying a posting completion screen as shown in FIGS. 7A and 7B on the product introducer terminal 3 is transmitted to the product introducer terminal 3 as post completion screen information.
Here, the web page data transmitted to the product introducer terminal 3 differs according to the determination result of the recommendation condition determination process in step S204. Specifically, in the recommendation condition determination process, when it is determined not to recommend, web page data for displaying the posting completion screen shown in FIG. 7A is transmitted. On the other hand, if it is determined to be recommended, web page data for displaying the post completion screen shown in FIG. 7B is transmitted.

Both the posting completion screens shown in FIGS. 7A and 7B are a message display unit 13 for notifying that the posting of the review has been completed, an arrangement operator 14 for arranging the review target product on the product introduction page, and a posting completion screen. Is closed. That is, the placement operation element 14 is provided by transmitting the web page data.
The difference between the two posting completion screens is the size of the placement operator 14. That is, when recommending the product introducer to place the review target product on the product introduction page, the placement operator 14 is enlarged and made conspicuous. Note that enlarging the button is just an example. If the placement operator 14 is highlighted, such as changing the button color or text color to a conspicuous color, or blinking the button at regular intervals, etc. This method may be used.
By highlighting the placement operator 14, the product introducer is prompted to use the placement operator.

The product introducer terminal 3 that has received the post completion screen information executes post completion screen display processing in step S105. Accordingly, the posting completion screen shown in FIG. 7A or 7B is displayed on the product introducer terminal 3.
Subsequently, when the product introducer presses the placement operator 14 of FIG. 7A or 7B, the product introducer terminal 3 executes a product placement operation reception process in step S106. In the product placement operation reception process, information indicating that the placement operation element 14 has been pressed is transmitted to the EC server 1 as product placement operation information.

The EC server 1 that has received the product placement operation information executes replacement candidate product determination processing in step S206. In the replacement candidate product determination process, a process of determining whether there is a product to be excluded from the product introduction page instead of placing the review target product on the product introducer's product introduction page is executed. Specifically, for example, a process of determining a product that belongs to the same product category as the review target product among the products already arranged on the product introduction page as a replacement candidate product is executed.
Here, information representing which category the product belongs to is associated with each product as attribute information. As category information, for example, only relatively large category information such as “electric appliances” and “food” may be used, and sub-categories such as “meat” and “dairy products” which are subcategories in “food”. Information including a category may be used.

If there is a product determined as a replacement candidate product in the replacement candidate product determination process, the EC server 1 executes an option presentation process in the subsequent step S207.
In the option presentation process, web page data for displaying the option presentation screen shown in FIG. 8 is transmitted to the product introducer terminal 3 as option presentation screen information.

Here, the option presentation screen will be described.
The option display screen shown in FIG. 8 includes a message display unit 16 on which a message for a product introducer is displayed, and an additional operator 17 (placement operator) that performs only addition of a review-targeted product below it. An explanatory note 18 explaining the operation content is arranged. Also, a replacement operator 19 (arrangement operator) for exchanging the review target product and the replacement candidate product, and an explanatory note 20 for explaining the operation content are arranged. A close button 21 for closing the option presentation screen is arranged on the upper right.

When the product introducer presses the additional operator 17 or the replacement operator 19 in FIG. 8 on the product introducer terminal 3, the product introducer terminal 3 executes a selection operation receiving process for receiving the operation in step S107. In the selection operation reception process, information indicating which operator has been selected is transmitted to the EC server 1 as selection operation result information.

In step S208, the EC server 1 that has received the selection operation result information executes addition / replacement processing. In the addition / replacement process, an addition process or a replacement process is executed according to the selection operation result information. That is, when the product introducer presses the additional operation element 17 in FIG. 8, the addition process is executed, and when the product introduction person presses the replacement operation element 19, the replacement process is executed.
By this processing, the web page data as the product introduction page stored in the product introduction page DB 54 is updated.
When the close button 21 is pressed, neither the addition process nor the replacement process is performed.

If there is no product determined as a replacement candidate product in the replacement candidate product determination process in step S206, the additional process is executed as the process in step S208 without performing the process in step S207.

[4-2. Second example]
A second example of the processing flow when the product introducer purchases a product using the product introducer terminal 3 and arranges the product on the product introduction page will be described with reference to FIG.
Of the processes in the second example of the process flow (FIG. 9), the same processes as those described in the first example of the process flow (FIG. 5) are denoted by the same reference numerals. In addition, description of processing that does not require description is omitted.

Since each process of steps S101 to S104 in the merchandise introducer terminal 3 and each process of steps S201 to S204 in the EC server 1 is the same as the process flow described above, the description thereof is omitted.

After executing the recommendation condition determination process in step S204, the EC server 1 executes a replacement candidate product determination process in step S206. Since the processing content of the replacement candidate product determination processing is the same as that in the first example, description thereof is omitted.
Subsequently, in step S205, the EC server 1 executes a post completion screen transmission process.
In the posting completion screen transmission process, web page data for displaying a posting completion screen as shown in FIGS. 10A, 10B, 11A, and 11B on the product introducer terminal 3 is sent to the product introducer terminal 3 as post completion screen information. Send.

Here, the post completion screen displayed on the product introducer terminal 3 will be described.
In any posting completion screen, a message display unit 22 and a close button 23 for ending the display of the posting completion screen are arranged on the screen.
The post completion screens shown in FIGS. 10A and 10B are those in the case where it is determined in the recommendation condition determination process in step S204 that it is not recommended to place the review target product on the product introduction page.
FIG. 10A is a posting completion screen when there is no product determined as a replacement candidate product in the replacement candidate product determination process of step S206. Therefore, in addition to the message display unit 22 and the close button 23, an additional operator 24 and an explanatory note 25 as an arrangement operator are arranged on the posting completion screen.
FIG. 10B is a posting completion screen when there is a product determined as a replacement candidate product in the replacement candidate product determination process in step S206. For this reason, in addition to the message display unit 22 and the close button 23, an add operation element 24, a replacement operation element 26, and explanatory texts 25 and 25 are disposed on the posting completion screen.

On the other hand, the posting completion screens shown in FIGS. 11A and 11B are those in the case where it is determined in the recommendation condition determination process in step S204 that it is recommended to arrange the review target product on the product introduction page.
11A is the same as the posting completion screen of FIG. 10A, and the operating elements and explanatory text arranged on the posting completion screen of FIG. Although it is the same as the posting completion screen of 10B, the addition operation element 24 and the replacement operation element 26 as the placement operation elements are highlighted.

Subsequently, the product introducer terminal 3 that has received the post completion screen information executes a post completion screen display process in step S105, and posts any one of FIGS. 10A, 10B, 11A, and 11B on the product introducer terminal 3. Display the completion screen. In FIGS. 11A and 11B, as highlighting, the size of characters and buttons is increased and the characters are displayed in bold.
When the product introducer presses the add operation element 24 or the replacement operation element 26 as the placement operation, the product introducer terminal 3 executes a product placement operation reception process for sending the product placement operation information in step S106. The product placement operation information is made to know which one of the addition operation element 24 and the replacement operation element 26 is pressed.

In step S208, the EC server 1 that has received the product placement operation information executes the previous addition / replacement process.

[4-3. Third example]
A third example of the processing flow will be described with reference to FIG.
The EC server 1 in the third example executes a difference time calculation process before the replacement candidate product determination process in step S206 in FIGS.
Specifically, based on the first example (FIG. 5), as shown in FIG. 12, the EC server 1 that has received the information indicating that the placement operator 14 has been pressed as the product placement operation information, in step S <b> 209. The difference time calculation process is executed. In the difference time calculation process, for the products already placed on the product introduction page of the product introducer who submitted the review, the time information on the placement of each product is acquired as placement time information, and the posting operation Is obtained as operation time information, and a difference time between the two time information is calculated. By this process, the time from when the product is arranged until the review is posted (that is, until the review posting operation is performed) is calculated as the difference time information.

Subsequently, in step S206, the EC server 1 executes replacement candidate product determination processing.
In the replacement candidate product determination process of FIG. 12, in addition to the determination conditions described in FIG. 5, whether the difference time calculated for each product is equal to or longer than a predetermined time is added as a determination condition. Specifically, among products that are already placed on the product introduction page, products that belong to the same product category as the product to be reviewed and have a difference time of a predetermined time or more are used as replacement candidate products. judge.
Here, an example of the predetermined time will be described.
The average value of the difference time of each product arranged on the product introduction page of the product introducer who performed the review is calculated as an average update interval. The average update interval is calculated including products whose review category and product category are different. The average update interval is multiplied by 0.9 (the numerical value is an example) to obtain a predetermined time.
It can be presumed that the average update interval represents an average time when a change in the taste preference of the product introducer occurs. The replacement candidate product is determined before this time elapses, and the placement operator is provided to prompt the product introduction page to be updated.
The average update interval may be a predetermined time, and an arrangement operator may be provided as the predetermined time elapses to prompt the product introduction page to be updated.

If there is a product determined as a replacement candidate product in the replacement candidate product determination process, the EC server 1 executes an option presentation process in the subsequent step S207.

[4-4. Fourth example]
A fourth example of the flow of processing will be described with reference to FIG.
Process Flow The EC server 1 in the fourth example executes an operation point calculation process before the recommendation condition determination process in step S204 in FIGS.
Specifically, based on the first example (FIG. 5), as shown in FIG. 13, after receiving the review information, the EC server 1 that has received the review information executes the review posting acceptance process in step S203, and then operates the operation point in step S210. Execute the calculation process. In the operation point calculation process, a score based on various operations performed by the product introducer on the review target product is added to the review target product.
Specifically, when the product introducer performs an operation to set a favorite flag (operation to register as a favorite) for the product to be reviewed, or when the number of times the detailed page of the product to be reviewed is viewed a predetermined number of times or more In addition, when a review target product is purchased, a score corresponding to each operation is added.
For each product already placed on the product introduction page, a score is similarly added and an average value is calculated.

In the recommended condition determination process in the subsequent step S204, the EC server 1 determines whether or not the score added to the review target product is equal to or greater than the average value. If it is above the average value, it is recommended to place the review target product on the product introduction page.

In addition, in the operation point calculation process of step S210, you may give the score which considered the review content.
Specifically, for example, positive words (words that tend to appear when a product is affirmed) and negative words (words that tend to appear when a product is negated) are automatically extracted from the review content, and one positive word is extracted. 1 point, and 1 negative word is -1 point. Positive words and negative words are stored in a dedicated DB. That is, the higher the score, the more positive the review content.
In addition to adding a score to the product to be reviewed, a score is similarly added to a product arranged on the product introduction page and for which a product introducer has posted a review.

[4-5. Example 5]
A fifth example of the flow of processing will be described with reference to FIG.
Process Flow The EC server 1 in the fifth example executes a merchandise group extraction process before the recommendation condition determination process in step S204 in FIGS.
Specifically, based on the first example (FIG. 5), as shown in FIG. 14, the EC server 1 that has received the review information executes the review posting acceptance process in step S 203, and then in step S 211, the product group Execute the extraction process. In the product group extraction process, a process for determining and extracting whether or not a product group grouped with attributes common to the review target product exists on the product introduction page of the product introducer is executed.

In the recommendation condition determination process in the subsequent step S204, for example, when the product group can be extracted in step S203, the EC server 1 determines to recommend the arrangement of the review target product on the product introduction page.
Then, in the posting completion screen transmission process of step S205, the web page data for displaying the posting completion screen for notifying the product group on the product introducer terminal 3 is sent to the product introducer terminal 3 as posting completion screen information. Send.

An example of the posting completion screen displayed on the product introducer terminal 3 is shown in FIG.
On the posting completion screen, as shown in FIG. 15, a message display unit 13, an arrangement operator 14, a close button 15 are arranged, and a product group information display unit 27 is arranged.
The merchandise group information display unit 27 displays information on merchandise groups to which the review target merchandise can belong (that is, can be bundled with a common attribute). As the product group information, for example, common attribute information and products belonging to the product group are displayed. A product image may be displayed so that the product can be easily specified.

<5. Modification>

[5-1. Modification 1]
In the description of the recommendation condition determination process in step S204 in FIGS. 5 and 9, when the comprehensive evaluation value is equal to or greater than a predetermined value, it is recommended that the product introducer recommend that the product to be reviewed be placed on the product introduction page. However, the predetermined value may vary depending on the user.
For example, it may be recommended when the product introducer is higher than the average value of the comprehensive evaluation given to the product placed on his / her product introduction page. Specifically, if the product introducer has placed three products on the product introduction page and the overall evaluation value assigned to each product is 3, 4, or 5, the average value will be 4 The arrangement on the product introduction page is recommended only for products to which a comprehensive evaluation value equal to or higher than the point ((3 + 4 + 5) / 3) is given.
Even if the overall evaluation value is the same, the meaning may be different if the product introducer is different. By executing the above processing, it is recommended that the product be arranged on the product introduction page in consideration of the individual evaluation mode of the product introducer, so that unnecessary recommendation processing is not performed, and the EC server 1 and the product introducer terminal 3 can be reduced in processing load.

[5-2. Modification 2]
In the option presentation screen of FIG. 8 and the posting completion screens of FIGS. 10B and 11B, an example is shown in which there is one replacement candidate product in the replacement candidate product determination process in step S206. However, when there are a plurality of replacement candidate products, a plurality of replacement candidate products may be presented to the product introducer, and one product may be selected from them. Specifically, the option presentation screen will be described as an example. As shown in FIG. 16, together with the message display unit 16, the additional operator 17, the explanation 18, the replacement operator 19, the explanation 20, and the close button 21, the replacement candidate product A drop-down list 28 for selecting is displayed.
When the product introducer selects one product from the drop-down list 28 and presses the replacement operator 19, the EC server 1 executes replacement processing for the review target product and the selected product in step S208.
As a result, the product introducer can select a product according to his intention (that is, according to the concept of the product introduction page) as a replacement candidate product. You can create a page.

[5-3. Modification 3]
In the replacement candidate product determination process in step S206 of FIGS. 5 and 9, whether or not the product is linked to the purchase of another user's product may be added to the determination condition.
Specifically, on the product introduction page, each product is arranged with a description of the product introducer, and further, a viewer (another product introducer or user) who has referred to the product or its description is the product. An operator (e.g., a “helpful” button) is arranged.
In the replacement candidate product determination process in step S206, for example, among the products already arranged on the product introduction page, the product belongs to the same product category as the product to be reviewed, and the “reference” button A product whose number of times of pressing is equal to or less than a predetermined number (that is, a product that is presumed not to be linked to the purchase of another user's product) is determined as a replacement candidate product.

As another example, among the products already arranged on the product introduction page, the product belongs to the same product category as the product to be reviewed, and the product has been purchased from the product introduction page. A product whose number of times (or the number of purchased items) is a predetermined value or less is determined as a replacement candidate product.
Among products placed on the product introduction page, products that have many “referenced” buttons and products that are linked to purchase operations by many users are highly evaluated as product introducers. It will be a product. By not recommending replacement of such products, it is possible to prevent products that increase the evaluation of the product introducer from being excluded from the product introduction page, and to reduce the evaluation of the product introducer. Can be prevented.

[5-4. Other variations]
In each of the above examples, the placement operator is highlighted when it is determined to be recommended in the recommendation condition determination process in step S204, but other examples are also conceivable.
For example, if it is determined to be recommended, the placement operator is displayed. If it is determined not to be recommended, the placement operator is not displayed.
As a result, for example, it is possible to reduce (or eliminate) the conductive wires (that is, the placement procedure) for placing the review target product that has been negatively reviewed on the product introduction page.

<6. Summary>

The EC server 1 described above manages a plurality of products selected for each user (product introducer) in association with the user (product introducer), and can browse a plurality of products on a web page (product introduction page). User page management unit 1a for generating web page data to be arranged in a proper state, and an arrangement operator (addition operator or replacement operator for arranging a review target product on a web page when a review is posted after the purchase of the product) ), And a recommended condition determining unit 1c that determines whether or not the predetermined condition is satisfied, and a placement condition providing unit 1b that performs processing for prompting the use of the layout operator in response to establishment of the predetermined condition. There is a high possibility that a product for which a review is posted corresponds to either a product highly evaluated by the user (product introducer) or a product evaluated low. Therefore, it is possible to save the user (product introducer) from placing the review target product on the web page by determining whether or not to encourage the use of the placement operation element at the time of review posting.
In addition, by executing a process that prompts the use of the placement operator, it is possible to prevent the review target product from being forgotten to be placed on the web page.

As described in the first and second examples of the processing flow, replacement candidate product determination that determines a product that is similar to the review target product and that is already arranged on the product introduction page as a replacement candidate product Web page data in which a review candidate product is arranged instead of a replacement candidate product when the replacement candidate product determination unit 1d that performs processing is performed and the user page management unit 1a replaces the review target product and the replacement candidate product. Is generated.
Accordingly, an environment in which replacement is performed based on the relationship between the review target product and the replacement candidate product is provided.
Therefore, by updating the product introduction page, the user (product introducer) can easily transmit new information.

As described in the first and second examples of the processing flow, the placement operator providing unit 1b places an option (replacement operator) for selecting whether to replace the review target product and the replacement candidate product. It is presented to the user (product introducer) as one of the controls.
This notifies the user (product introducer) that similar products have already been placed on the product introduction page.
Therefore, it can prevent that the same goods are arranged too much on a goods introduction page.

As described in the third example of the processing flow, the arrangement time information as information indicating the time when the replacement candidate product is arranged on the product introduction page, and the product purchase of the user (product introducer) for the review target product A difference time calculation unit 1e that calculates a difference time with the operation time information of the operation of the operation or review posting is provided, and the replacement candidate product determination unit 1d determines whether or not the difference time is equal to or longer than a predetermined time in the replacement candidate product determination process. Make a decision according to
This provides an environment in which a product that has passed for a long time after being placed on the product introduction page is likely to be a replacement candidate product.
Therefore, it is possible to prevent a state in which the product arranged on the product introduction page is not changed for a long time and no new information is transmitted from the user (product introducer).

As described in the third example of the flow of processing, the predetermined time is shorter than the average value of the update intervals of the product introduction page by the user (product introducer).
Thereby, it is easy to update the product introduction page according to the update interval of the user (product introducer).
Therefore, the update interval according to the user (product introducer) can be easily maintained.

As described in the fourth example of the processing flow, the score management unit 1f for adding points based on the operation performed by the user (product introducer) on the review target product is provided, and the recommended condition determination unit 1c It is determined that the predetermined condition is satisfied when is equal to or greater than the threshold value.
Thereby, a score is automatically given according to whether or not the user (product introducer) has performed a specific operation.
Since this determination process only determines whether or not the score is equal to or greater than the threshold, it is possible to determine a product that the user (product introducer) is interested in with a light processing load.

As explained in the fourth example of the processing flow, the score management unit 1f adds a value indicating whether or not the content of the review is affirmative as a score in accordance with the word / phrase input as the review text at the time of review posting To do.
Thereby, at the time of review posting, it is automatically determined whether the user (product introducer) highly evaluates or evaluates the product.
Therefore, it is possible to promote the use of the placement operator only for the highly evaluated product.

As described in the fifth example of the flow of processing, the user page management unit 1a selects a product grouped by an attribute common to or similar to a plurality of products among the products arranged on the product introduction page. Generate web page data to display as
When the review target product has an attribute that is common or similar to the product group, the product group notification unit 1g that notifies the user (product introducer) of the product group is provided.
As a result, when the user (product introducer) considers the product placed on the product introduction page to have unity, the user (product introduction) Person).
Therefore, it is possible to prompt the user (product introducer) to arrange the product that matches the uniformity considered by the user (product introducer) on the product introduction page. The burden on the user (product introducer) can be reduced.

As described in the first example of the processing flow, unnecessary processing can be omitted by performing the replacement candidate product determination processing in step S206 after receiving the product placement operation information. Specifically, when the product introducer presses the close button 15 without pressing the placement operator 14 on the posting completion screen shown in FIG. 7A or 7B, the review target product is not placed on the product introduction page. Unnecessary replacement candidate product determination processing is not executed.
Thereby, the processing load of the EC server 1 can be reduced without executing unnecessary processing.

As described in the second example of the process flow, before the post completion screen information is transmitted to the product introducer terminal 3, that is, before the post completion screen is displayed on the product introducer terminal 3, the steps By performing the replacement candidate product determination process in S206, it is possible to display a post completion screen to the product introducer and simultaneously present the product addition operator 24 and the replacement operator 26.
Thereby, the merchandise introducer can add or replace the review target merchandise on the merchandise introduction page by one selection operation.
Therefore, the operation burden on the product introducer can be reduced.

<7. Program and Storage Medium>

The EC server 1 as an embodiment of the information processing apparatus of the present invention has been described above, but the program of the embodiment is a program that causes the information processing apparatus (CPU or the like) to execute processing in the EC server 1.

The program according to the embodiment can browse a plurality of products on a web page in a state where a plurality of products selected for each user (product introducer) are associated with the user (product introducer) and managed. The information processing apparatus is caused to execute a user page management procedure for generating web page data to be arranged in a state.
In addition, an arrangement operation for providing a placement operator for placing a review target product on a web page at the time of posting a review after purchasing the product, and performing a process for prompting the use of the placement operator according to establishment of a predetermined condition The information processing apparatus executes the child provision procedure.
Further, the information processing apparatus is caused to execute a recommended condition determination procedure for determining whether the predetermined condition is successful.
That is, this program is sent to the EC server 1 from steps S201 to S208 in FIG. 5, steps S201 to S208 in FIG. 9, steps S206 to S209 in FIG. 12, steps S203 to S210 in FIG. 13, and steps S203 to S211 in FIG. It is a program for executing each process shown in.

With such a program, the information processing apparatus as the EC server 1 described above can be realized.
Such a program can be recorded in advance in an HDD as a recording medium built in a device such as a computer device, a ROM in a microcomputer having a CPU, or the like. Alternatively, it can be stored (recorded) temporarily or permanently in a removable recording medium such as a semiconductor memory, a memory card, an optical disk, a magneto-optical disk, or a magnetic disk. Moreover, such a removable recording medium can be provided as so-called package software.
Such a program can be downloaded from a removable recording medium to a personal computer or the like, or downloaded from a download site via a network such as a LAN or the Internet.

1 EC server, 1a user page management unit, 1b placement operator provision unit, 1c recommendation condition determination unit, 1d replacement candidate product determination unit, 1e difference time calculation unit, 1f point management unit, 1g product group notification unit, 2 communication network 3, product introducer terminal, 4 user terminal, 5 web browser, 50 product DB, 51 user DB, 52 seller DB, 53 product introducer DB, 54 product introduction page DB

Claims (11)

1. A user page management unit for managing a plurality of products selected for each user in association with a user, and generating web page data for arranging the plurality of products in a state that can be viewed on a web page;
   Arrangement operation for providing a placement operator for placing a review target product on the web page at the time of review posting after purchase of the product, and performing processing for prompting the use of the placement operator according to establishment of a predetermined condition A child providing department;
   A recommended condition determining unit for determining success or failure of the predetermined condition;
   An information processing apparatus comprising:
2. A replacement candidate product determination unit that executes a replacement candidate product determination process that determines a product that is similar to the review target product and is already placed on the web page as a replacement candidate product;
   The said user page management part produces | generates the web page data by which the said review object goods are arrange | positioned instead of the said replacement candidate goods, when replacing | exchanging the said review object goods and the said replacement candidate goods. Information processing device.
3. The information processing apparatus according to claim 2, wherein the arrangement operator providing unit presents a user with an option for selecting whether to exchange the review target product and the replacement candidate product as one of the arrangement operators. .
4. The difference time between the arrangement time information as information indicating the time when the replacement candidate product is arranged on the web page, and the operation time information of the user's product purchase operation or the review posting operation for the review target product A differential time calculation unit for calculating
   The information processing apparatus according to claim 2, wherein the replacement candidate product determination unit performs determination according to whether or not the difference time is equal to or longer than a predetermined time in the replacement candidate product determination process.
5. The information processing apparatus according to claim 4, wherein the predetermined time is shorter than an average value of update intervals of the web page by a user.
6. A score management unit for adding a score based on an operation performed by a user on the review target product;
   The information processing apparatus according to claim 1, wherein the recommendation condition determination unit determines that the predetermined condition is satisfied when the score is equal to or greater than a threshold value.
7. The information processing apparatus according to claim 6, wherein the score management unit adds, as the score, a value indicating whether or not the content of the review is affirmative in accordance with a phrase input as a review text when the review is posted.
8. The user page management unit generates web page data for displaying products grouped by an attribute common to or similar to a plurality of products among products arranged on the web page as a product group,
   The information processing apparatus according to claim 1, further comprising: a product group notification unit configured to notify a user of the product group when the review target product has an attribute that is common or similar to the product group.
9. In a state where a plurality of products selected for each user are associated with a user and managed, a user page management step of generating web page data for arranging the plurality of products in a state that can be viewed on a web page;
   Arrangement operation for providing a placement operator for placing a review target product on the web page at the time of review posting after purchase of the product, and performing processing for prompting the use of the placement operator according to establishment of a predetermined condition Child provision step,
   A recommended condition determining step for determining success or failure of the predetermined condition;
   Information processing method for causing information processing apparatus to execute.
10. In a state in which a plurality of products selected for each user are associated with a user and managed, a user page management procedure for generating web page data for arranging the plurality of products in a state that can be viewed on a web page;
    Arrangement operation for providing a placement operator for placing a review target product on the web page at the time of review posting after purchase of the product, and performing processing for prompting the use of the placement operator according to establishment of a predetermined condition Child provision procedure;
    A recommended condition determining procedure for determining success or failure of the predetermined condition;
    For causing an information processing apparatus to execute the program.
11. In a state in which a plurality of products selected for each user are associated with a user and managed, a user page management procedure for generating web page data for arranging the plurality of products in a state that can be viewed on a web page;
    Arrangement operation for providing a placement operator for placing a review target product on the web page at the time of review posting after purchase of the product, and performing processing for prompting the use of the placement operator according to establishment of a predetermined condition Child provision procedure;
    A recommended condition determining procedure for determining success or failure of the predetermined condition;
    A storage medium storing a program for causing an information processing apparatus to execute.

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