JP5715112B2 - Product information providing server device, product information display program, product information display method, and product information display system - Google Patents

Description

  The present invention relates to the technical field of online shopping using a network such as the Internet.

  In recent years, sites that provide shopping malls where many stores open on the Internet (hereinafter referred to as “shopping mall sites”) are known. The user (user) of the shopping mall selects a desired product from among the products exhibited by the shopkeeper in the shopping mall through the Web page transmitted from the shopping mall site to the user terminal, and selects the product through the order procedure. Products can be purchased (see, for example, Patent Document 1).

JP 2002-236694 A

  In such a shopping mall site, when receiving an order for a product, product information such as an image, a name, and a price related to the product is displayed on the display unit of the terminal device. Therefore, when there are a plurality of products, the display area per product is reduced, which may increase the load for finding a desired product from the display of the plurality of products.

  The present invention has been made paying attention to such points, and an example of the problem is that when product information is presented to the user, the display area of some products can be displayed differently. Another object of the present invention is to provide a product information providing server device, a terminal device, a product information display program, a product information display method, and a product information display system that can increase the user's interest in products.

In order to solve the above-mentioned problem, the invention described in claim 1 is a product information providing server device that provides product information related to products handled by online shopping to a terminal device connected via a network. Inventory adjustment information storing means for storing inventory adjustment information of the product, display priority setting means for setting display priority for each product based on the inventory adjustment information, and a product list screen for selecting ordered products Display area determining means for determining a display area for displaying product information per product when the terminal device displays product information based on the display priority set by the display priority setting means; The terminal information includes the product information displayed on the product list screen and display area information indicating the display area determined by the display area determining means. Transmitting means for transmitting to, order receiving means for receiving order information for the product information displayed on the product list screen from the terminal device, information received from a store terminal, or the order receiving means Updating means for updating the inventory adjustment information based on reception of order information, and displaying the display priority and the product information per product based on the update of the inventory adjustment information by the updating means. The display area is changed .

  According to invention of Claim 1, based on the display priority set for every goods, the display area which displays the said goods information per goods when a terminal device displays the goods information for several goods Therefore, the display area of some products can be changed and displayed. Therefore, a user's interest in a product can be increased by the display area.

  The invention according to claim 2 is the product information providing server device according to claim 1, wherein the inventory adjustment information stored in the inventory adjustment information storage means is information on gross profit, and the display priority The degree setting means sets the display priority based on information on the gross profit.

  According to the second aspect of the present invention, it is possible to improve the seller's profit by setting the display priority based on the gross profit.

  The invention according to claim 3 is the product information providing server device according to claim 2, wherein the information on the gross profit is gross profit information for obtaining a gross profit per product, and the display priority The degree setting means sets the display priority based on the gross profit information.

  According to the third aspect of the present invention, it is possible to improve the seller's profit by setting the display priority based on the gross profit.

Invention of Claim 4 is a goods information provision server apparatus of Claim 2, Comprising: The said inventory adjustment information is sales price information which shows the sales price of the said goods, The information regarding the said gross profit is Gross profit information for obtaining gross profit per product, further comprising a gross profit calculation means for calculating a gross profit rate based on the gross profit information and the selling price information, the display priority setting means , and sets the display priority based on the gross margin calculated by the gross margin Ekisan detection means.

  According to the fourth aspect of the present invention, the seller's profit can be improved by setting the display priority based on the gross profit rate.

The invention according to claim 5 is the product information providing server device according to claim 1, wherein the stock adjustment information stored in the stock adjustment information storage means is a number of sales of the product in a past predetermined period. The number of sales is updated in response to the reception of the order information by the order receiving means, and the display priority setting means sets the display priority based on the number of sales.

  According to the invention described in claim 5, by setting the display priority based on the number of sales of the product in the past predetermined period, it is possible to make the user recognize the product that is selling well.

The invention described in claim 6 is the product information providing server device according to claim 1, wherein the inventory adjustment information is sales price information indicating a sales price of the product, and the sales price information and the product past further comprising a sales calculation means for calculating the net sales based on sales in a given time period, the number of sales is updated in response to reception of the order information in the order reception unit, the display priority of The setting means sets the display priority based on the sales calculated by the sales calculation means.

  According to the invention described in claim 6, by setting the display priority based on the sales amount, it is possible to make the user recognize the hot selling product.

The invention according to claim 7 is the product information providing server device according to claim 1, wherein the inventory adjustment information stored in the inventory adjustment information storage means is inventory number information indicating the inventory number of the product. And the stock quantity information is updated in response to the receipt of the order information by the order accepting means, and the display priority setting means sets the display priority based on the stock quantity information. To do.

  According to the invention described in claim 7, by setting the display priority based on the number of products in stock, it is possible to speed up the rotation of products that have a lot of stock, can do.

  The invention according to claim 8 is the product information providing server device according to claim 1, wherein the stock adjustment information stored in the stock adjustment information storage means is time limit display information indicating a time limit display of a product. And the display priority setting means sets the display priority based on the time limit display information.

  According to the invention described in claim 8, by setting the display priority based on the term display of the product, inventory management of the product with the term display is facilitated.

  The invention according to claim 9 is the product information providing server device according to claim 8, wherein the time limit display information is a best before date of the product, and the display priority setting means is the best before date The display priority is set based on the above.

  According to the invention described in claim 9, by setting the display priority based on the expiration date of the product, inventory management of the product with the expiration date becomes easy.

  The invention described in claim 10 is the product information providing server device according to claim 8, wherein the time limit display information is a time limit for consumption of the product, and the display priority setting means The display priority is set based on the above.

  According to the invention described in claim 10, by setting the display priority based on the expiration date of the product, inventory management of the product with a shelf life becomes easy.

  The invention according to claim 11 is the product information providing server device according to claim 1, wherein the inventory adjustment information stored in the inventory adjustment information storage means includes sales price information indicating a sales price of the product. And a normal price information indicating a normal price of the product, further comprising discount information calculation means for calculating a discount amount or a discount rate of the product based on the sales price information and the normal price information, the display priority The setting means sets the display priority based on the discount amount or the discount rate calculated by the discount information calculation means.

  According to the eleventh aspect of the present invention, it is possible to make the user recognize the special sale product by setting the display priority based on the discount amount or the discount rate.

The invention described in claim 12 is the product information providing server device according to any one of claims 1 to 11, wherein the display priority setting means includes a plurality of ranges into which the inventory adjustment information is classified. The display priority of the product for which the display priority is set is set according to which range the inventory adjustment information of the product for which the display priority is set is classified. To do.
The invention described in claim 13 is the product information providing server device according to any one of claims 1 to 12, wherein the product list screen includes an area for displaying the product information for each display priority. In the case where there is an area that is defined and cannot be filled with a product with the corresponding display priority, the area is filled with a product with a lower display priority.
The invention described in claim 14 is displayed on a product list screen for connecting a computer to a product information providing server device that provides product information related to products handled by online shopping via the network, and selecting ordered products. Receiving means for receiving from the product information providing server device the product information and display area information indicating a display area for displaying product information per product when displaying the product information on the product list screen; Display control means for displaying the product list screen on a display unit based on the product information received by the receiving means and the display area information, order information for the product information displayed on the product list screen A product information display program for functioning as a transmission means for transmitting to the product information providing server device, the display Product information indicates a display area determined based on display priority set for each product by the product information providing server device based on inventory adjustment information, and the product information providing server device includes the product information providing server device, Updating based on the information received from the store terminal or the reception of the order information transmitted by the transmitting means , and the product information providing server device, based on the update of the inventory adjustment information, The display area for displaying product information per product is changed .

The invention according to claim 15 is provided with inventory adjustment information storage means for storing inventory adjustment information of products, and provides product information relating to products handled by online shopping to a terminal device connected via a network. A product information display method in a product information providing server device, the display priority setting step for setting a display priority for each product based on the inventory adjustment information, and a product list screen for selecting an ordered product on the terminal A display area determining step for determining a display area for displaying product information per product when the device displays product information based on the display priority set by the display priority setting step; The terminal device includes the product information to be displayed on a list screen and display area information indicating the display area determined by the display area determination step. A transmitting step for transmitting to the order receiving step for receiving order information for the product information displayed on the product list screen from the terminal device, and information received from a store terminal, or the order receiving step only contains the update process, the updating the inventory adjustment information based on the acceptance of the order information, on the basis of the update of the inventory adjustment information in the update process, the display priority and display the product information of the one item per The display area to be changed is changed .

The invention according to claim 16 is a product information display including a product information providing server device that provides product information related to products handled in online shopping, and a terminal device connected to the product information providing server device via a network. The product information providing server device includes a stock adjustment information storage unit that stores stock adjustment information of the product, and a display priority setting unit that sets a display priority for each product based on the inventory adjustment information. And a display area for displaying the product information per product when the terminal device displays product information on the product list screen for selecting the ordered product, the display set by the display priority setting means Display area determining means for determining based on priority, the product information to be displayed on the product list screen, and the display area determining means. Transmitting means for transmitting display area information indicating the determined display area to the terminal device; and order receiving means for receiving order information for the product information displayed on the product list screen from the terminal device; Update information for updating the inventory adjustment information based on the information received from the store terminal or the reception of the order information in the order reception means, the terminal device from the product information providing server device Receiving means for receiving the transmitted product information and display area information indicating the display area determined by the display area determining means, the product information received by the receiving means and the display area determining means Display control means for displaying the product list screen on a display unit based on the displayed area information, and the product information displayed on the product list screen And transmitting means for transmitting the order information to the commodity information providing server device against the, on the basis by updating means for updating the inventory adjustment information, the display priority and display for displaying the product information of the one item per The area is changed .

  Therefore, according to the present invention, based on the display priority set for each product, the display area for displaying the product information per product when the terminal device displays product information for a plurality of products is determined. Therefore, the display area of some products can be displayed differently from the others. Therefore, the user's interest in the product can be increased in the display of the product.

It is a figure which shows an example of schematic structure of an order reception system. It is a figure which shows the example of delivery of Web page data. It is a block diagram which shows an example of schematic structure of an order reception server. It is a figure which shows an example of the content registered into various databases. It is a figure which shows the example of a screen of a goods list screen. It is a block diagram which shows an example of schematic structure of a user terminal. It is a sequence diagram which shows the operation example of an order reception system. It is a sequence diagram which shows the operation example of an order reception system. It is a figure which shows the example of a screen of a goods list screen. It is a figure which shows an example of the content registered into a goods popularity database. It is a figure which shows the example of a screen of a goods list screen. It is a sequence diagram which shows the operation example of an order reception system.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings. The embodiment described below is an embodiment when the present invention is applied to an order receiving system.

[1. First Embodiment]
[1.1. Outline of order reception system and functions]
First, the configuration and outline function of the order receiving system S according to an embodiment of the present invention will be described with reference to FIGS. 1 and 2.

  As shown in FIG. 1, the order receiving system S (an example of “product information display system”) includes an order receiving server 1 (an example of “product information providing server device”) and a user terminal 2 (an example of “terminal device”). ) And the store terminal 3. In the example of FIG. 1, one user terminal 2 is shown for convenience of explanation, but in reality, the order receiving server 1 can be accessed from a number of user terminals. Similarly, there are as many store terminals 3 as there are supermarkets participating in the net super site. Here, online supermarket is a home delivery service that accepts orders for products via online supermarkets established on the Internet by home delivery specialists who do not have existing supermarkets or stores, and delivers the ordered products to the orderer's home. .

  The order reception server 1, the user terminal 2, and the store terminal 3 can transmit and receive data to and from each other using, for example, TCP / IP as a communication protocol via the network NW. The network NW is constructed by, for example, the Internet, a dedicated communication line (for example, a CATV (Community Antenna Television) line), a mobile communication network (including a base station), a gateway, and the like.

  The order reception server 1 is a server that is installed to operate a supermarket site in which supermarkets participate. The order reception server 1 receives product orders from the user terminal 2 and distributes the order contents to the store terminal 3 installed on the supermarket side. It is like that. In particular, the order receiving server 1 of the present embodiment displays a list of product information related to products handled in the supermarket, and displays a screen (referred to as “product list screen”) that allows the user to select an ordered product on the user terminal 2, which will be described later. The display area occupied by each product and the area of the product image are made different depending on the display priority.

  The user terminal 3 has a Web browser function, and transmits, for example, an HTTP (Hyper Text Transfer Protocol) request to the order receiving server 1 to acquire a Web page or the like as a response, and displays it on the display. . Thereby, the user of the user terminal 3 can browse the information provided from the net super site. For example, a personal computer, a PDA (Personal Digital Assistant), a mobile phone, or the like can be applied to the user terminal 3.

  As shown in FIG. 2, when receiving an HTTP request from the user terminal 2, the order reception server 1 displays Web page data 300 (“product list screen Web page”) for displaying a product list screen on the display unit of the user terminal 2. Data ”) is generated and transmitted to the user terminal 2. The user terminal 2 stores the received product list screen web page data 300 and causes the web browser function to display (draw) the product list screen on the reading display unit.

  The Web page data 300 includes CSS (Cascading Style Sheets) data 310, javascript data 320, and HTML (HyperText Markup Language) data 330. When the user terminal 2 detects a predetermined operation (such as a click) on the product list screen, the user terminal 2 reads the CSS data 310 and the javascript data 320 according to the clicked object, and changes the display of a part of the product list screen. Good. Web page data 300, CSS data 310, javascript data 320, and HTML data 330 are examples of “display data”.

[1.2. Configuration and function of order reception server 1]
Next, the configuration and function of the order receiving server 1 will be described with reference to FIGS.

  As shown in FIG. 3, the order receiving server 1 includes a communication unit 11, a storage unit 12, an input / output interface unit 13, and a system control unit 14. The system control unit 14 and the input / output interface unit 13 are connected via a system bus 15.

  The communication unit 11 is connected to the network NW and controls the communication state with the user terminal 2 or the store terminal 3.

  The storage unit 12 includes, for example, a hard disk drive and stores various software such as an operating system and server software. Note that the various software may be acquired from, for example, another server device or the like via the network NW, or may be recorded on a recording medium and read via the drive device.

  Further, the storage unit 12 stores site information provided from the Internet super site to the user terminal 2 and the store terminal 3. Here, the site information is, for example, Web pages of various screens and data such as images incorporated on the Web pages.

The storage unit 12 includes a member DB (Data Base) 121, a store DB 122, and an inventory DB1.
23, a product DB 124, an image DB 125, and a purchase history DB 126 are constructed. The storage unit 12 is an example of “product information storage unit” and “user information storage unit”.

  In the member DB 121 shown in FIG. 4A, the member ID, authentication password, member name, date of birth, gender, member address, member ID of a registered member (a user of the net supermarket and the orderer of the product) Attribute information (hereinafter referred to as “member information”) indicating a member telephone number, an e-mail address, a destination name, a destination address, a destination telephone number, and the like is registered. The member information can be identified for each member by the member ID. Here, the member ID is an identifier for identifying the member. The delivery destination means the delivery destination of the product purchased at the internet supermarket. The member ID and the authentication password are login information used for login processing (member authentication processing).

  The store DB 122 shown in FIG. 4B stores store IDs, store names, store addresses, store phone numbers, delivery areas, delivery times, and the like of supermarkets (including branch offices) that open in the online supermarket. Information is registered. The store information can be discriminated for each supermarket or branch that opens in the internet supermarket by the store ID. Here, the store ID is an identifier for identifying a store opening or a store branch.

  In the stock DB 123 shown in FIG. 4C, for each store ID, the genre ID, product ID, inventory quantity, sales price, normal price, purchase price, gross profit, Information indicating the gross profit rate, the image ID, the display priority, and the number of sales in the past three months is registered. Here, the genre ID is an identifier for identifying the genre to which the product belongs. Gross profit is the sales price minus the purchase price. The product ID is an identifier for identifying the product, and the image ID is an identifier for identifying the image of the product. The display priority is data referred to when determining the display area occupied by each product on the product list screen. Information registered in the inventory DB 123 is appropriately updated based on information received from the store terminal 3 installed in each store. Further, the inventory DB 123 may be provided not in the order reception server 1 but in a storage unit in the store terminal 3 installed in each store so that the order reception server 1 can access the inventory DB 123 in the store terminal 3.

  In the product DB 124 illustrated in FIG. 4D, information indicating a product name, a product standard, a product production place, a product storage temperature zone, and a product cooking method is registered. That is, the product DB 124 functions as a product information storage unit that stores at least one of images, names, and prices of a plurality of products as product information in association with the corresponding product. Data indicating the product standard (an example of “standard information”) includes data indicating the size of the product such as L (large), M (middle), and S (small), data indicating the capacity of the product, and packing of the product Data indicating a unit (for example, 3 pieces per bag) is registered. Data indicating refrigeration, freezing, room temperature, etc. is registered as data indicating the storage temperature range of the product (an example of “temperature range information”). As data indicating the cooking method of the product (an example of “cooking method information”), data indicating a microwave oven, data indicating fried food, and the like are registered.

  In the image DB 125 shown in FIG. 4E, image data (an example of “image information”) transmitted to the user terminal 2 is registered for each image ID. Registration of the image data in the image DB 125 can be registered by an operating staff of the net supermarket, or a supermarket staff can also register from the store terminal 3.

  In the purchase history DB 126 shown in FIG. 4F, history information of products purchased by members using the Internet super site is registered. Specifically, information indicating a member ID, purchase date, purchase store ID, purchase product ID, and order quantity is registered.

  The input / output interface unit 13 performs interface processing between the communication unit 11 and the storage unit 12 and the system control unit 14.

  The system control unit 14 includes a CPU (Central Processing Unit) 14a, a ROM (Read Only Memory) 14b, a RAM (Random Access Memory) 14c, and the like. The system control unit 14 functions as a display area determination unit, a transmission unit, and the like when the CPU 14a reads and executes various software programs stored in the ROM 14b and the storage unit 12.

  Further, the system control unit 14 generates the product list screen Web page data 300. When generating product list screen Web page data, the system control unit 14 determines the display area for displaying product information per product when displaying product information on the product list screen based on the display priority. To do.

  Here, the product list screen 200 will be described with reference to FIG. The product list screen 200 displays product information related to products belonging to the genre selected on the product genre selection screen (not shown). The genre has a three-layer structure of a large genre, a medium genre, and a small genre, and the user can narrow down the products displayed on the commodity list screen 200 by narrowing down the medium genre, the small genre, and the genre in order from the large genre. it can.

  As shown in FIG. 5, a genre display area 201 indicating the genre selected on the product genre selection screen is provided at the top of the product list screen 200. The genre display area 201 includes a large genre display area 201a, a medium genre display area 201b, and a small genre display area 201c. Each of the three layers of product genres selected on the product genre selection screen is displayed.

  The product list screen 200 is provided with a product information display area 210, which displays information related to products belonging to the genre selected on the product genre selection screen. The product information display area 210 includes a product information display area (upper) 210U, a product information display area (middle) 210M, and a product information display area (lower) 210L. Further, the product information display area (upper stage) 210U has a two-stage structure.

  For each product displayed in the product information display area (upper) 210U, a product image 211, a product price 212, a product name 213, a product production location 214, and a product standard 215 are displayed. A refrigerated icon 216 is displayed for a product whose storage temperature range is refrigerated, and a frozen icon 217 is displayed for a product that is frozen. A microwave oven icon 218 is displayed for products that can be cooked using a microwave oven, and a fried food icon 219 is displayed for products that can be cooked as fried food. As described above, for each product displayed in the product information display area (upper) 210U, detailed product information is displayed with images, icons, and the like. The product image 211, the product price 212, the product name 213 and the product production location 214, the product standard 215, the refrigeration icon 216, the freezing icon 217, the microwave oven icon 218, the fried food icon 219, etc. It is an object for displaying an example of “information”.

  Among the products displayed in the product information display area (upper) 210U, for a product with a higher display priority, a large-sized image 211B having a larger display area than other products is displayed. For this reason, a product with a high display priority has a larger display area per product than other products.

  Each product displayed in the product information display area (middle stage) 210M is an image of the product and has a smaller size 211S than the product images 211 and 211B displayed in the product information display area (upper stage) 210U. Then, the price 212 of the product and the name 213 of the product are displayed. Note that the product production area 214, the product standard 215, the refrigeration icon 216, the freezing icon 217, the microwave oven icon 218, and the fried food icon 219 are not displayed in the product information display area (middle stage) 210M. Therefore, the display area per product in the product information display area (middle stage) 210M is smaller than the display area per product in the product information display area (upper stage) 210U.

  For each product displayed in the product information display area (lower stage) 210L, a product price 212 and a product name 213 are displayed. In the product information display area (lower stage) 210L, the product image 211, the product production area 214, the product standard 215, the refrigeration icon 216, the freezing icon 217, the microwave oven icon 218, and the fried food icon 219 are not displayed. Therefore, the display area per product in the product information display area (lower stage) 210L is further smaller than the display area per product in the product information display area (middle stage) 210M.

  In the product information display area 210, for each product, an order quantity selection box 231 used when selecting the order quantity of the product and a basket button 232 used when registering the product in the shopping cart are also displayed. . The products for which the basket button 232 is pressed (clicked) are registered in the shopping cart 250 with the quantity displayed in the order quantity selection box 231. In addition, the shopping cart 250 is provided with an accounting button 251 used for accounting for the products registered in the shopping cart 250. When the accounting button 251 is pressed (clicked), the process proceeds to accounting processing. It becomes.

  As described above, the display area per product in the product list screen 200 is not the same for all products. That is, when generating the product list screen Web page data, the system control unit 14 determines a display area per product based on the display priority registered in the inventory DB 123 (“display area determination process”). "). Specifically, the system control unit 14 refers to the display priority registered in the inventory DB 123 for products belonging to the genre selected on the product genre selection screen, and displays each product in the product information display area (upper row). Whether to display in 210U, product information display area (middle stage) 210M or product information display area (lower stage) 210L is determined. Further, the system control unit 14 refers to the display priority and determines which of the products displayed in the product information display area (upper) 210U is to display the large-sized image 211B having a large display area. To do.

  In the present embodiment, the display priority is set to five levels “1” to “5”. In principle, products with display priority “5” are displayed in the product information display area (upper) 210U with each product information along with the large-sized image 211B, and products with display priority “4” are displayed in the product information display area (upper ) In 210U, each item information is displayed together with the normal size image 211. In addition, the product with the display priority “3” is displayed in the product information display area (middle) 210M together with the small-sized image 211S, and the product with the display priority “2” is the product information display area (lower) 210L. Each item information is displayed at. Further, the product information of the product with the display priority “1” is not displayed in the product information display area 210. That is, the display area is determined so that the display area increases in the order of the display priorities “5”, “4”, “3”, “2”, and “1”. Note that the display priority in the first embodiment is set by the staff of the supermarket or the net super site.

[1.3. Configuration and function of user terminal 2]
Next, the configuration and function of the user terminal 2 will be described with reference to FIG.

  As illustrated in FIG. 6, the user terminal 2 includes an operation unit 31, a display unit 32, a communication unit 33, a storage unit 34, an input / output interface unit 35, and a system control unit 36. The system control unit 36 and the input / output interface unit 35 are connected via a system bus 37.

  The operation unit 31 includes, for example, a keyboard, a mouse, and the like. The operation unit 31 receives an operation instruction from a user and outputs the instruction content to the system control unit 36 as an instruction signal. The display unit 32 includes, for example, a CRT (Cathode Ray Tube) display, a liquid crystal display, and the like, and displays information such as characters and images.

  The communication unit 33 is connected to the network NW and controls the communication state with the order receiving server 1.

  The storage unit 34 is constituted by, for example, a hard disk drive or the like, and stores various software such as an operating system and browser software. The software may be acquired from another server device or the like via the network NW, or may be recorded on a recording medium and read via a drive device.

  The input / output interface unit 35 performs interface processing between the operation unit 31, the display unit 32, the communication unit 33, the storage unit 34, and the system control unit 36.

  The system control unit 36 includes a CPU 36a, a ROM 36b, a RAM 36c, and the like. The system control unit 36 functions as a receiving unit, a display control unit, and the like when the CPU 36a reads and executes various software programs stored in the ROM 36b and the storage unit 34.

  Upon receiving Web page data such as the product list screen Web page data 300, the system control unit 36 causes the display unit 32 to display a screen such as the product list screen 200.

[1.4. Operation of order reception system]
Next, the operation of the order receiving system S according to one embodiment of the present invention will be described using FIG. 7 and FIG.

  Using the sequence diagrams shown in FIG. 7 and FIG. 8, the order reception server 1 provides the user terminal 2 with information about the product handled at the internet supermarket, and the product selected at the user terminal 2 based on the information. An operation when receiving an order and transmitting the order contents to the store terminal 3 will be described. It is assumed that the user terminal 2 accesses the net super site and displays the top page (not shown) of the net super site on the display unit 32 before the processing shown in the sequence diagram starts.

  First, when the system control unit 36 of the user terminal 2 detects an operation for transmitting the member ID and password to the order receiving server 1, the system control unit 36 transmits the input member ID and password to the order receiving server 1 (step S101). .

  Upon receiving the member ID and password, the system control unit 14 of the order receiving server 1 performs login processing (step S102). Specifically, the system control unit 14 searches the member DB 121 based on the received member ID, checks whether or not the corresponding member ID is registered, and if it is registered, the received password And whether or not the authentication password registered in the member DB 121 matches. Then, the system control unit 14 determines that there is no problem in the login process only when the corresponding member ID is registered in the member DB 121 and the passwords match.

  If the system control unit 14 determines that there is a problem with the login process, the system control unit 14 transmits error information indicating that an error has occurred in the login process to the user terminal 2 and causes an error message to be displayed on the display of the user terminal 2. . On the other hand, if the system control unit 14 determines that there is no problem in the login process, the system control unit 14 refers to the member DB 121 to obtain a registered delivery address, and then refers to the store DB 122 to obtain the obtained delivery address. A list of stores or branches included in the deliverable area is acquired (step S103).

  Next, the system control unit 14 generates Web page data (referred to as “Web page data for store list screen”) for displaying the acquired delivery address and a store list screen (not shown) for displaying the store list ( Step S104), and transmits it to the user terminal 2 (Step S105).

  Upon receiving the store list screen Web page data, the system control unit 36 of the user terminal 2 displays the store list screen on the display unit 32 (step S106). When the store list screen is displayed, the user (member) checks (i) whether the displayed delivery address is an address for receiving the ordered product, and (ii) selection of an order (purchase) destination store, I do. If there is an error in the address or if the product is received at an address different from the delivery address, the correct address for receiving the product is transmitted as the new delivery address, and the order receiving server 1 revises the store list screen web page. Receive. At this time, upon receiving the new delivery address, the system control unit 14 of the order reception server 1 acquires a list of stores that include the new delivery address in the deliverable area, and displays the new delivery address and the acquired store list. For this purpose, a store list screen Web page is generated and transmitted to the user terminal 2.

  When the order destination store is selected by the user, the system control unit 36 of the user terminal 2 transmits the store ID of the selected store to the order receiving server 1 (step S107).

  When the system control unit 14 of the order reception server 1 receives the store ID, the system control unit 14 refers to the stock DB 123 and determines whether the store ID is large, medium, or small based on the genre ID of the product handled at the store corresponding to the received store ID. The product genre selection screen web page data for displaying the selectable genre display area 201 is generated (step S108). The product genre selection screen web page data is data for causing the user terminal 2 to display the above-described product genre selection screen (not shown).

  Next, the system control unit 14 transmits the product genre selection screen web page data to the user terminal 2 (step S109).

  Upon receiving the product genre selection screen Web page data, the system control unit 36 of the user terminal 2 displays the product genre selection screen on the display unit 32 (step S110). When the product genre selection screen is displayed, the user selects the genre to which the product to be displayed on the product list screen 200 belongs.

  When the genre is selected by the user, the system control unit 36 of the user terminal 2 transmits the genre ID of the selected genre to the order receiving server 1 (step S111).

  When receiving the genre ID, the system control unit 14 of the order reception server 1 refers to the inventory DB 123 and acquires a product list including products belonging to the received genre ID (step S112). In addition, the system control unit 14 refers to the inventory DB 123, the product DB 124, and the image DB 125, and stores product information such as product name, sales price, standard, production location, storage temperature range, cooking method, and image data. To get.

  Next, the system control unit 14 performs display priority acquisition processing (step S113). Specifically, the display priority of each product included in the product list is acquired with reference to the inventory DB 123.

  Next, the system control unit 14 performs display area determination processing (step S114). In the display area determination process, as described above, based on the display priority acquired in the display priority acquisition process, the product information regarding the product included in the product list is displayed in the product information display area (upper) 210U, the product information display area. (Middle) 210M or product information display area (lower) 210L is determined in which area to display, and among products displayed in the product information display area (upper) 210U, which product has a large display area Whether to display the large-size image 211B is determined.

  Next, the system control unit 14 generates product list screen Web page data based on the result of the display area determination process (step S115), and transmits it to the user terminal 2 (step S116).

  Upon receiving the product list screen Web page data, the system control unit 36 of the user terminal 2 displays the product list screen 200 on the display unit 32 (step S117). When the product list screen 200 is displayed, the user can register the product in the shopping cart 250 by clicking the basket button 232 for the product displayed in the product information display area 210. Then, after all the products to be ordered are registered in the shopping cart 250, the accounting process can be performed by pressing (clicking) the accounting button 251. When the system control unit 36 detects an operation of pressing (clicking) the accounting button 251, as shown in FIG. 8, the order receiving server 1 receives all the products registered in the shopping cart 250 and the order data indicating the order quantity. (Step S201).

  When receiving the order data, the system control unit 14 of the order receiving server 1 holds the order data in the storage unit 12 (step S202), and the order content for allowing the user to check whether the order content is correct. Web page data for an order details confirmation screen for displaying a confirmation screen (not shown) is generated based on the order data (step S203). Next, the system control unit 14 transmits the order content confirmation screen Web page data to the user terminal 2 (step S204).

  The system control unit 36 of the user terminal 2 displays the order content confirmation screen on the display unit 32 upon receiving the order content confirmation screen Web page data (step S205). On the order details confirmation screen, it is possible to confirm the contents ordered by the user (ordered products, quantity) on the product list screen 200. The user confirms the order details on the order details confirmation screen, and if there is no error. Press (click) the Accept button. When detecting an operation of pressing (clicking) the approval button, the system control unit 36 transmits approval data indicating that the user has approved the order contents to the order receiving server 1 (step S206).

  When receiving the approval data, the system control unit 14 of the order reception server 1 registers the order data held in the process of step S202 in an order reception DB (not shown) (step S207). Next, the system control unit 14 generates order completion screen Web page data for displaying an order completion screen (not shown) indicating that the order acceptance has been completed (step S208), and transmits it to the user terminal 2 (step S208). Step S209). Further, the system control unit 14 transmits the order data registered in the order reception DB to the store terminal 3 (step S210).

  When receiving the order completion screen Web page data, the system control unit 36 of the user terminal 2 displays the order completion screen on the display unit 32 (step S211).

  As described above, the order reception server 1 according to the first embodiment is a product whose display priority is lower than “3” (an example of “predetermined threshold”), that is, a product whose display priority is “1” or “2”. Is determined not to be displayed on the product list screen 200 (an example in which the display area of the product information is determined to be “0 (zero)”).

  Therefore, the image of the product whose display priority is set to “1” or “2” is not displayed, so that the display area of the product list screen 200 can be used efficiently.

  In the first embodiment, the product information is displayed in any of the product information display area (upper) 210U, the product information display area (middle) 210M, or the product information display area (lower) 210L depending on the display priority. If there are few products to be displayed in the product information display area (upper) 210U, the products to be displayed in the product information display area (middle) 210M are displayed. A product to be displayed is displayed in the product information display area (lower stage) 210L. At that time, even if the product should be displayed in the product information display area (middle) 210M or the product information display area (lower) 210L, a normal size product image is displayed in the product information display area (upper) 210U. Will be treated like any other product. When there are few products to be displayed in the product information display area (middle) 210M, the products to be displayed in the product information display area (lower) 210L are displayed. Accordingly, the product information display area (upper stage) 210U and the product information display area (middle stage) 210M can be used effectively.

[1.5. Modified example of display priority]
In this embodiment, the display priority of each product registered in the inventory DB 123 is set by the staff of the supermarket or the net super site, but the system control unit 14 of the order reception server 1 corresponds to each product. It is good also as setting based on predetermined | prescribed information. Alternatively, the system control unit 14 may calculate the display priority for each display without setting the display priority in the inventory DB 123.

[1.5.1. Setting display priority by gross profit or gross profit ratio]
The system control unit 14 may set the display priority according to the gross profit registered in the inventory DB 123 or the gross profit rate calculated from the gross profit. Specifically, for example, in the order receiving server 1, the gross profit or the gross profit rate value is classified and defined in the first to fifth ranges, and the system control unit 14 determines the gross profit or the gross profit. For products with a rate in the first range, the display priority is set to “1”, and for products with a gross profit or gross profit ratio in the second range, the display priority is set to “2”. For products with a gross profit margin in the third range, the display priority is set to “3”. For products with a gross profit or gross profit margin in the fourth range, the display priority is set to “4”. The display priority is set to “5” for a product whose profit or gross profit ratio is in the fifth range. The gross profit margin is calculated by “gross profit margin = gross profit ÷ sales price”. By setting higher priority for products with higher gross profit or gross profit margin, product information can be displayed larger, and net super profits can be improved. The data indicating the sales price, purchase price, and gross profit registered in the inventory DB 123 are examples of “gross profit information” and “gross profit rate information”.

[1.5.2. Setting display priority based on sales volume and sales over the past three months]
The system control unit 14 may set the display priority according to the number of sales for the past three months registered in the inventory DB 123 or the sales amount calculated from the number of sales for the past three months. Good. Specifically, for example, the number of sales or sales for the past three months are classified and defined in the first to fifth ranges, and the system control unit 14 has the number of sales or sales in the first range. For products, the display priority is set to “1”, for products whose sales number or sales are in the second range, the display priority is set to “2”, and the sales number or sales are in the third range. For products, the display priority is set to “3”, for products whose sales number or sales are in the fourth range, the display priority is set to “4”, and the sales number or sales are in the fifth range. For the product, the display priority is set to “5”. By setting a higher priority for a product with a higher number of sales in the past three months or a product with a higher sales volume, product information can be displayed larger, and the user can recognize a product that is selling well. The data on the number of sales in the past three months registered in the inventory DB 123 is an example of “sales number information”.

[1.5.3. Setting display priority based on inventory quantity]
The system control unit 14 may set the display priority according to the inventory quantity registered in the inventory DB 123. Specifically, for example, the inventory quantity is classified and defined in the first to fifth ranges, and the system control unit 14 sets the display priority to “1” for the products whose inventory quantity is in the first range. And the display priority is set to “2” for products with the inventory quantity in the second range, and the display priority is set to “3” for the products with the inventory quantity in the third range. However, the display priority is set to “4” for products in the fourth range, and the display priority is set to “5” for products in the inventory range of the fifth. By setting a higher priority for a product with a larger inventory quantity, product information can be displayed larger, and a product with a large inventory can be rotated more quickly. On the other hand, by setting a higher priority for a product with a smaller number of stocks, product information can be displayed larger, and the user can be shown to be a popular product. The data indicating the stock quantity registered in the stock DB 123 is an example of “stock quantity information”.

[1.5.4. Setting display priority based on expiry date or expiry date]
The system control unit 14 manages the data indicating the expiration date or the expiration date of the inventory product (an example of “time limit display information”) in the database, and the display priority according to the period until the expiration date or the expiration date expires. It is good also as setting. Specifically, for example, the expiration date or the expiration date is classified and defined in the first to fifth ranges, and the system control unit 14 displays the products with the expiration date or the expiration date in the first range. The priority is set to “1”, the display priority is set to “2” for the products with the expiration date or the expiration date in the second range, and the display is set for the products with the expiration date or the expiration date to the third range. The priority is set to “3”, the display priority is set to “4” for products with the expiration date or the expiration date in the fourth range, and the display priority is set for the products with the expiration date or the expiration date to the fifth range. Set the priority to “5”. By setting a higher priority for products with shorter expiry date or expiry date, product information can be displayed larger, reducing the number of products that have expiry date or expiry date. Can promote. The display priority may be set according to the number of days from the date of manufacture to the date when the expiration date or expiration date expires. By setting a higher priority for a product that has a shorter number of days from the date of manufacture to the date when the expiration date or expiration date expires, product information can be displayed larger, and a product that is quickly damaged can be rotated more quickly.

[1.5.5. Setting display priority by discount amount]
Furthermore, the order reception server 1 manages the normal price of the product separately from the sales price in the database, and the difference (discount amount) between the normal price (the price without discount) and the sales price (the price with discount). Alternatively, the display priority may be set according to the discount rate calculated from the discount amount. Specifically, for example, the discount amount or the discount rate is classified and defined in the first to fifth ranges, and the system control unit 14 displays the products having the discount amount or the discount rate in the first range. The priority is set to “1”, the display priority is set to “2” for products with a discount amount or discount rate in the second range, and the display priority is set to “2” for products with a discount amount or discount rate in the third range The priority is set to “3”, the display priority is set to “4” for products with a discount amount or discount rate in the fourth range, and the display priority is set to “4” for products with a discount amount or discount rate in the fifth range Set the priority to “5”. The discount rate is calculated by “discount rate = discount amount / sales price”. By setting a higher priority for products with a higher discount amount or discount rate, product information can be displayed larger, and the user can be shown to be a sale product.

  In the first embodiment, the display priority is set to five levels. However, the display priority may be set according to the number of sales and the ratio of sales in the past three months without specifying the level. Good. For example, there are three products, product A, product B, and product C, belonging to the genre selected on the product genre selection screen (not shown), and the sales of product A in the past three months are 50,000 yen, It is assumed that the sales in the past three months are 75,000 yen and the sales of the product C in the past three months are 110,000 yen. In this case, the sales ratio of each product is product A: product B: product C = 5: 7.5: 11, so the display priority of product A is “5” and the display priority of product B is “7.5” and the display priority of the product C are set to “11”. Then, based on the set display priority, the display area of each image is determined so that the ratio of the display area of the product image is also product A: product B: product C = 5: 7.5: 11. I will do it. Note that the ratio of the number of stocks, the ratio of the length of the period until the expiration date or expiry date expires, or the expiration date or expiry date from the date of manufacture expires instead of the ratio of sales and sales over the past three months It is good also as using the ratio of the number of days to a day.

[2. Second Embodiment]
Next, a second embodiment of the present invention will be described with reference to FIGS.

  In the first embodiment described above, the order reception server 1 determines the display area when displaying the product information of each product based on the display priority registered in the inventory DB 123. In the second embodiment described below, when the order reception server 1 generates the product list screen Web page data 300, the display priority is set, and the product information of each product is set based on the set display priority. The display area when displaying is determined.

  The order reception server, user terminal, and store terminal of the order reception system in the second embodiment have substantially the same configuration as the order reception server 1, user terminal 2, and store terminal 3 of the order reception system S in the first embodiment. Therefore, a part of the description is omitted by using the same reference numerals for the same members and processes, and the differences will be mainly described.

  In the second embodiment, in order to simplify the description, it is assumed that the display priority is set to three levels “1” to “3”. Also, as shown in FIG. 9, the product list screen 400 in the second embodiment is different from the product list screen 200 (see FIG. 5) in the first embodiment, and the product information display area 410 has a product information display area ( Upper part 410U and product information display area (lower part) 410L. The product information display area (upper) 410U displays a normal-size product image 411 and a large-sized product image 411B having a larger display area, while the product information display area (lower) 410L displays a product image. Not. Specifically, for a product with a display priority “3”, each product information is displayed together with a large-sized product image 411B in the product information display area (upper) 410U, and for a product with a display priority “2”. In the product information display area (upper) 410U, each product information is displayed together with the normal size product image 411. In addition, for the product with the display priority “1”, each product information is displayed in the product information display area (lower) 410L, and the product image is not displayed.

  Further, the system control unit 14 (an example of “display priority setting unit”) of the order receiving server 1 in the second embodiment sets the display priority instead of the display priority acquisition process shown in step S113 of FIG. In step S114 of FIG. 7, a display area determination process is performed based on the display priority of each product set in the display priority setting process.

  Here, the display priority setting process will be described. First, the system control unit 14 refers to the product DB 124 and the purchase history DB 126, and acquires data indicating a product purchased in the past by a logged-in user and a cooking method of the product. In the present embodiment, there are four patterns of data indicating the cooking method to be acquired ((i) only data indicating a microwave oven, (ii) only data indicating a fried food, (iii) data indicating a microwave oven and fried food. Data, (iv) no data indicating microwave oven and data indicating fried food). The system control unit 14 acquires the most cooking method among the cooking methods of the user's past purchases.

  Next, the system control unit 14 sets “3” as the display priority of a product that is included in the product list and has registered data indicating the same cooking method as the acquired data indicating the cooking method. On the other hand, the system control unit 14 is a product included in the product list, a product in which data indicating a cooking method different from the acquired data indicating the cooking method is registered, or a product in which data indicating the cooking method is not registered Is set to “2”.

  Further, the system control unit 14 refers to the purchase history DB 126 to check whether there is a product purchased on the previous day by the logged-in user for the products included in the product list, and there is a product purchased on the previous day. In this case, the display priority of the product is set to “1”. This process is based on the prediction that the product purchased the previous day is rarely ordered again.

  Thus, in 2nd Embodiment, since the product image of the goods which can be the same cooking method as the most cooking methods among the cooking methods of the goods which the logged-in user purchased in the past is displayed large. User convenience and interest in merchandise can be increased. In particular, it can be considered that the product cooking method reflects the lifestyle pattern of the user who purchases the product. That is, for example, it is considered that a user who has a microwave oven but does not have a gas stove prefers to purchase a cooking method using a microwave oven, but does not purchase much fried food. Therefore, it is preferable that the display area of the product for which the microwave oven is not specified as the cooking method is displayed so as to be larger than the display area of the product for which the microwave oven is specified.

[2.1. Modified example of display priority]
The system control unit 14 of the order receiving server 1 in the second embodiment sets the display priority of the products included in the product list based on the cooking method of the products purchased in the past by the logged-in user. However, it may be set based on predetermined information other than the cooking method.

[2.1.1. Setting display priority according to storage temperature range]
The system control unit 14 may use data indicating a storage temperature zone of a product registered in the product DB 124 as the predetermined information. Specifically, the system control unit 14 refers to the product DB 124 and the purchase history DB 126 and acquires the product purchased in the past by the logged-in user and the storage temperature zone of the product. The system control unit 14 acquires the most storage temperature range among the storage temperature ranges of the user's past purchases.

  Next, the system control unit 14 refers to the product DB 124 and displays the display priority of the products that are included in the product list and that have registered the data indicating the same storage temperature range as the acquired data indicating the storage temperature range. Is set to “3”. On the other hand, the system control unit 14 is a product included in the product list, and a product in which data indicating a storage temperature zone different from the acquired data indicating the storage temperature zone is registered, or data indicating a storage temperature zone is registered. The display priority of a product that has not been set is set to “2”.

  As a result, an image of a product that should be stored in the same storage temperature zone as the most storage temperature zone among the storage temperature zones of products that the logged-in user has purchased, that is, a product that is likely to be purchased by the user. Can be displayed large, and the convenience for the user and the interest in the product can be improved. In particular, it can be considered that the temperature range in which the product is to be stored reflects the lifestyle pattern of the user who purchases the product. That is, for example, a user who does not have a freezer at home is inevitably considered not to purchase much in the future as well as in the past when the temperature range to be stored is frozen. Therefore, it is preferable to display the product so that the display area of the product in which the temperature range to be stored is refrigerated or normal temperature, or the product for which freezing is not specified is larger than the product for which freezing is specified.

[2.1.2. Setting display priority by standard]
The system control unit 14 may use data indicating the product standard registered in the product DB 124 as the predetermined information. Specifically, the system control unit 14 refers to the product DB 124 and the purchase history DB 126 and acquires the product purchased in the past by the logged-in user and the standard of the product. The system control unit 14 acquires data indicating that the standard (for example, the size) is the largest standard (for example, the smallest or the smallest amount) from the standard (for example, the size) of the user's past purchase.

  Next, the system control unit 14 refers to the product DB 124 and sets the display priority of a product that is included in the product list and that has data indicating the same standard as the acquired standard data to “3”. Set to. On the other hand, the system control unit 14 prioritizes display of products that are included in the product list, for which data indicating a standard different from the acquired data indicating the standard is registered, or for products for which data indicating the standard is not registered. Set the degree to "2".

  As a result, it is possible to display a large image of a product of the same standard as the standard of the products that the logged-in user has purchased, that is, a product that is likely to be purchased by the user. Convenience and interest in products can be improved. In particular, it can be considered that the product standard reflects the family structure of the user who purchases the product. That is, for example, it is considered that a user who lives alone prefers to purchase one having a small size or a small amount as a standard. Therefore, it is preferable to display so that the display area of a product with a small size or a small amount is larger than a product with a large size or a product with a large amount even for the same product.

[2.1.3. Setting display priority by popularity]
The system control unit 14 may use data indicating the popularity of the product as the predetermined information. Specifically, the product popularity degree DB 127 shown in FIG. 10 is provided in the storage unit 12 of the order receiving server 1. In the product popularity DB 127, for each product ID, the popularity of men in their teens, the popularity of men in their 20s, the popularity of men in their 30s, the popularity of men in their 40s, the popularity of men in their 50s, men in their 60s Popularity data of teenagers, popularity of women in their 20s, popularity of women in their 30s, popularity of women in their 40s, popularity of women in their 50s, and popularity of women in their 60s To do. As data indicating the degree of popularity, data indicating “low”, “medium”, and “high” is registered based on purchase histories of all users.

  First, the system control unit 14 refers to the member DB 121 and acquires data indicating the sex of the logged-in user and data indicating the age (calculated from the date of birth). Next, the system control unit 14 refers to the product popularity DB 127 and acquires data indicating the popularity of the product based on the acquired data indicating the sex of the user and data indicating the age.

  Next, for each product included in the product list, the system control unit 14 sets the display priority of the product whose data indicating the popularity of the acquired product is “high” to “3”, while the popularity of the product is The display priority of a product whose data indicating degree is “medium” or “low” is set to “2”. The display priority of the product purchased on the previous day may be set to “1”, and the display priority of the product whose data indicating the popularity of the product indicates “low” is set to “1”. It is good as well.

  As a result, for products that are popular among logged-in users and users of the same generation / same surname, product images of a larger size than others will be displayed, improving user convenience and interest in products. Can do.

  As described above, according to the order receiving server 1 in the second embodiment, the generation / gender of the logged-in user (an example of “attribute information”) and information registered in the purchase history DB (“purchase history”). Display priority is set based on an example of “information”, and some products related to the user's attributes and purchase history are highlighted to enhance the user's convenience and interest in the product. be able to.

[3. Third Embodiment]
Next, a third embodiment of the present invention will be described with reference to FIGS.

  In the first embodiment and the second embodiment described above, the display area when product information of products belonging to the genre selected on the product genre selection screen (not shown) is displayed on the product list screen based on the display priority. In the third embodiment described below, in the state where the product list screen is already displayed on the display unit 32 of the user terminal 2, any product is clicked by the user or the like. Based on the selection (for example, when the basket button is pressed (clicked) and registered in the shopping cart), the display area of the product information of any product displayed on the product list screen is determined, Reflect the decision.

  The order receiving server, user terminal, and store terminal of the order receiving system in the third embodiment are almost the same as the order receiving server 1, user terminal 2, and store terminal 3 of the order receiving system S in the first embodiment and the second embodiment. Since it has the same structure, description is abbreviate | omitted partially by using the same code | symbol about the same member and process, and it demonstrates centering around difference.

  In the third embodiment, in order to simplify the description, the display priority is set to two stages of “1” or “2”. Further, as shown in FIG. 11, the product information display area 610 of the product list screen 600 in the third embodiment includes product images having different display areas (a product image 611 having a normal size and a larger size than the product image 611. A product image 611B) is displayed. Specifically, a large-size product image 611B is displayed for a product with a display priority “2”, and a normal-size product image 611 is displayed for a product with a display priority “1”.

  The operation of the order receiving server 1 in the third embodiment and the operation of the order receiving server 1 in the first embodiment are different from the processing in step S113 shown in FIG. 7 as shown in FIG. The operations from step S101 to step S112 are the same as in the first embodiment, and a description thereof will be omitted. In FIG. 12, the illustration from the process of step S101 to the process of step S110 is omitted.

  As shown in FIG. 12, when the system control unit 14 (an example of “display priority setting unit” and “selected product identification information receiving unit”) of the order receiving server 1 acquires the product list in the process of step S112, The product list screen Web page data for displaying the product information of the products included in the product list is generated (step S301), and transmitted to the user terminal 2 (step S302). Note that the product list screen Web page data generated in the process of step S301 is data for displaying the image information of each product uniformly in the same display area.

  Upon receiving the product list screen Web page data, the system control unit 36 of the user terminal 2 displays the product list screen 600 on the display unit 32 (step S303). When the product list screen 600 is displayed, the user can register the product in the shopping cart 650 by pressing (clicking) the basket button 632 for the product displayed in the product information display area 610.

  When the system control unit 36 of the user terminal 2 detects an operation of pressing (clicking) the basket button 632, the product ID of the product corresponding to the pressed (clicked) basket button 632 (an example of “selected product identification information”) Is transmitted to the order reception server 1 (step S304).

  Upon receiving the product ID, the system control unit 14 of the order receiving server 1 performs display priority setting processing based on the received product ID (step S305). Specifically, the system control unit 14 sets the display priority for the product displayed in the product information display area 610. If the product displayed in the product information display area 610 cannot be specified on the order reception server 1 side, information for specifying the product displayed in the product information display area 610 is received from the user terminal 2. Suppose that you send it.

  The system control unit 14 refers to the product DB 124 and acquires data indicating the most cooking method among the products registered in the shopping basket 650 by the user based on the received product ID. And the system control part 14 sets the display priority of the goods in which the data which show the same cooking method as the data which show the cooking method acquired about each goods displayed in the goods information display area 610 to "2". The display priority of a product in which data indicating a cooking method different from the acquired data indicating the cooking method is registered or a product in which data indicating a cooking method is not registered is set to “1”. Further, the display priority of the product registered in the shopping cart 650 by the user is also set to “2”.

  Next, the system control unit 14 performs display area determination processing (step S306). Specifically, the system control unit 14 determines to display the large-sized product image 611B for the product whose display priority set in the display priority setting process is “2”, while setting the display priority. For a product whose display priority set in the process is “1”, it is determined to display a normal-size product image 611.

  Next, the system control unit 14 generates product list screen CSS data based on the processing result of the display area determination process (step S307), and transmits it to the user terminal 2 (step S308). The product list screen CSS data is data instructing to change the display area for the product list screen Web page data transmitted in the process of step S303. That is, the product list screen CSS data is data for updating the display area of each product image on the product list screen 600 displayed on the display unit 32 of the user terminal 2. Information indicating the display area of each product image, that is, the size (large size or normal size) is described.

  Upon receiving the product list screen CSS data, the system control unit 36 of the user terminal 2 overwrites and saves the previously received HTML data 310 and updates the display of the product list screen 600 (step S309). Thereafter, each time the basket button 632 is clicked and a product is registered in the shopping basket 650, the processing from step S304 to step S309 is repeated. Then, after registering all the products ordered by the user in the shopping cart 650, the accounting button 651 is pressed (clicked) to shift to accounting processing. In other words, when the system control unit 36 detects an operation of pressing (clicking) the accounting button 651, as shown in FIG. 8, the system control unit 36 receives order data indicating all products registered in the shopping basket 650 and the order quantity thereof. It transmits to the server 1 (step S201). Since the subsequent processing is the same as that of the first embodiment and the second embodiment, description thereof is omitted.

  As described above, in the third embodiment, a product image of a product that can be cooked based on the cooking method of the product registered in the shopping basket 650 by the user is displayed in a large size through the processing from step S304 to step S309. Therefore, user convenience and interest in the product can be increased.

[3.1. Modified example of display priority]
The system control unit 14 of the order receiving server 1 according to the third embodiment sets the display priority of the product displayed in the product information display area 610 to the product selected by the user (the product registered in the shopping basket 650). Although it is set based on the cooking method, it may be set based on predetermined information other than the cooking method.

[3.1.1. Setting display priority according to storage temperature range]
The system control unit 14 may use data indicating a storage temperature zone of a product registered in the product DB 124 as the predetermined information. Specifically, the system control unit 14 refers to the product DB 124 and acquires data indicating the most storage temperature zone among the storage temperature zones of the products registered in the shopping cart 650.

  Next, the system control unit 14 refers to the product DB 124, and is a product displayed in the product information display area 610, and data indicating the same storage temperature zone as the acquired data indicating the storage temperature zone is registered. The display priority of the product is set to “2”. On the other hand, the system control unit 14 selects a product or a storage temperature zone that is displayed in the product information display area 610 and that has data indicating a storage temperature zone different from the acquired storage temperature zone data. The display priority of a product for which data to be shown is not registered is set to “1”.

  As a result, it is possible to display a large image of a product to be stored in the most storage temperature range among the storage temperature ranges of the product selected by the user, that is, a product that is likely to be purchased by the user. And interest in products can be improved.

[3.1.2. Setting display priority by standard]
The system control unit 14 may use data indicating the product standard registered in the product DB 124 as the predetermined information. Specifically, the system control unit 14 refers to the product DB 124 and acquires data indicating the most standard among the product standards registered in the shopping cart 650.

  Next, the system control unit 14 refers to the product DB 124 and prioritizes display of products that are displayed in the product information display area 610 and for which data indicating the same standard as the acquired standard data is registered. Set the degree to "2". On the other hand, the system control unit 14 is a product displayed in the product information display area 610, in which data indicating a standard different from the data indicating the acquired standard or data indicating the standard is registered. The display priority of a product that does not exist is set to “1”.

  As a result, it is possible to display an image of a product having the highest standard among the product standards selected by the user, that is, a product highly likely to be purchased by the user, thereby improving user convenience and interest in the product. Can be made.

  As described above, according to the order reception server 1 of the present embodiment, the product image per product when the user terminal 2 displays the product list screen based on the display priority set for each product. Since the display area to be displayed is determined, the product information of each product is not displayed in the same line, but some products are displayed with emphasis, and the user's interest in the products can be increased.

  Further, since the order reception server 1 determines a larger display area for displaying product information for a product with higher display priority, the order reception server 1 is easily noticeable to the user, increasing the convenience of the user and the interest in the product. be able to. In this embodiment, the display area of the product is changed by setting the priority instead of setting the display area for each product and adjusting the area, so the display area can be changed flexibly. be able to.

  Furthermore, since the order reception server 1 changes the display area of the product image especially according to the display priority, the order reception server 1 can be easily noticed by the user and can increase the convenience of the user and the interest in the product.

  In addition, when accepting an order for a product, the net super site displays product information such as an image, a name, and a price related to the product on a display unit of the terminal device. However, since the products handled at the online supermarket cover a wide variety of items such as fresh foods and daily necessities, the display area per product tends to be small. Further, conventionally, each product is handled in the same line, such as images of all products displayed in the same size.

  In this way, since tens of thousands of types of products are handled on the Internet super site, if product information is displayed in a row, the user's product browsing burden tends to increase. According to this, since the images of some products are highlighted, it is possible to reduce the user's product browsing burden.

  In the present embodiment, as shown in FIG. 4 and the like, for the product with high display priority, the image of the product is displayed large in the product information, but instead of or in addition to this, the product Price 212, product name 213, product production location 214, product specification 215, refrigeration icon 216, refrigeration icon 217, microwave oven icon 218, and deep-fried food icon 219, or a larger or larger one. It may be displayed.

  In the above-described embodiment, the login process is performed immediately after the Internet super site is accessed and the top page (not shown) of the net super site is displayed on the display unit 32. However, the timing of performing the login process is limited to this. I can't. For example, the log-in process may be performed when the order data indicating all the products registered in the shopping basket 250 and the order quantity are transmitted to the order receiving server 1. In this case, when the user subsequently accesses the network super site from the terminal device using the cookie information generated in the past when the user accesses the order receiving server 1 from the terminal device and stored in the terminal device. A list of stores or branches that include the delivery address of the user in the deliverable area may be acquired.

  The present invention is not limited to the above embodiment. The above-described embodiment is an exemplification, and the present invention has substantially the same configuration as the technical idea described in the claims of the present invention, and any device that exhibits the same function and effect is the present invention. It is included in the technical scope of the invention. Therefore, for example, the product information providing server device according to the present invention is not limited to the products handled by the net supermarket to the terminal device, and may provide other products.

DESCRIPTION OF SYMBOLS 1 Order reception server 11 Order reception server / communication part 12 Order reception server / storage part 13 Order reception server / input / output interface part 14 Order reception server / system control part 15 Order reception server / system bus 2 User terminal 3 Store terminal NW network S Order reception system

Claims (16)

A product information providing server device that provides product information related to products handled in online shopping for terminal devices connected via a network,
Inventory adjustment information storage means for storing inventory adjustment information of the product;
Display priority setting means for setting display priority for each product based on the inventory adjustment information;
The display priority set by the display priority setting means is a display area for displaying product information per product when the terminal device displays product information on a product list screen for selecting an ordered product Display area determining means for determining based on
Transmitting means for transmitting the product information to be displayed on the product list screen and display area information indicating the display area determined by the display area determining means to the terminal device;
Order receiving means for receiving order information for the product information displayed on the product list screen from the terminal device;
Information received from the store terminal, or update means for updating the inventory adjustment information based on reception of the order information in the order reception means,
Equipped with a,
The product information providing server device , wherein a display area for displaying the display priority and the product information per product is changed based on the update of the inventory adjustment information by the updating means . The product information providing server device according to claim 1,
The inventory adjustment information stored in the inventory adjustment information storage means is information on gross profit,
The product information providing server device, wherein the display priority setting means sets the display priority based on information on the gross profit. The product information providing server device according to claim 2,
The information on the gross profit is gross profit information for obtaining the gross profit per product,
The product information providing server device, wherein the display priority setting means sets the display priority based on the gross profit information. The product information providing server device according to claim 2,
The inventory adjustment information is sales price information indicating a sales price of the product,
The information on the gross profit is gross profit information for obtaining the gross profit per product,
Gross profit calculation means for calculating a gross profit rate based on the gross profit information and the selling price information,
The product information providing server device, wherein the display priority setting means sets the display priority based on the gross profit rate calculated by the gross profit calculation means. The product information providing server device according to claim 1,
The inventory adjustment information stored in the inventory adjustment information storage means is the number of products sold in a predetermined period in the past, and the number of sales is updated according to reception of the order information in the order reception means,
The product information providing server device, wherein the display priority setting means sets the display priority based on the number of sales. The product information providing server device according to claim 1,
The inventory adjustment information is sales price information indicating a sales price of the product,
A sales amount calculating means for calculating the sales amount based on the sales price information and the number of sales of the product in the past predetermined period;
The number of sales is updated according to the reception of the order information in the order receiving means,
The product information providing server device, wherein the display priority setting means sets the display priority based on the sales calculated by the sales calculation means. The product information providing server device according to claim 1,
The inventory adjustment information stored in the inventory adjustment information storage means is inventory number information indicating the inventory quantity of a product, and the inventory quantity information is updated in response to reception of the order information in the order reception means,
The product information providing server device, wherein the display priority setting means sets the display priority based on the inventory quantity information. The product information providing server device according to claim 1,
The inventory adjustment information stored in the inventory adjustment information storage means is time limit display information indicating a time limit display of a product,
The product information providing server device, wherein the display priority setting means sets the display priority based on the time limit display information. The product information providing server device according to claim 8,
The expiration date display information is a shelf life expiration date of the product.
The product information providing server device, wherein the display priority setting means sets the display priority based on the best before date. The product information providing server device according to claim 8,
The expiration date display information is a consumption expiration date of the product,
The product information providing server device, wherein the display priority setting means sets the display priority based on the expiration date. The product information providing server device according to claim 1,
The inventory adjustment information stored in the inventory adjustment information storage means is sales price information indicating a sales price of the product and normal price information indicating a normal price of the product,
Discount information calculating means for calculating a discount amount or a discount rate of the product based on the sales price information and the normal price information,
The product information providing server device, wherein the display priority setting means sets the display priority based on a discount amount or a discount rate calculated by the discount information calculation means. The product information providing server device according to any one of claims 1 to 11,
The display priority setting means displays the display priority according to which range the inventory adjustment information of the product for which the display priority is set is classified among the plurality of ranges into which the inventory adjustment information is classified. A product information providing server device that sets a display priority of a product for which a priority is set. The product information providing server device according to any one of claims 1 to 12,
The product list screen defines an area for displaying the product information for each display priority, and when there is an area that cannot be filled with products of the corresponding display priority, the area has a display priority. A product information providing server device characterized by being filled with lower-order products. Computer
The product information displayed on a product list screen for connecting to a product information providing server device that provides product information related to products handled in online shopping via the network and selecting an ordered product, and the product list screen Receiving means for receiving, from the product information providing server device, display area information indicating a display area for displaying product information per product when displaying product information;
Display control means for displaying the product list screen on a display unit based on the product information received by the receiving means and the display area information;
Transmitting means for transmitting order information for the product information displayed on the product list screen to the product information providing server device;
A product information display program that functions as
The display area information indicates a display area determined by the product information providing server device based on a display priority set for each product based on inventory adjustment information,
The inventory adjustment information is updated based on information received by the product information providing server device from a store terminal or order information transmitted by the transmitting unit ,
The product information providing server device changes a display area for displaying the display priority and the product information per product based on the update of the inventory adjustment information . Product information display in a product information providing server device that includes stock adjustment information storage means for storing product stock adjustment information, and provides product information related to products handled by online shopping to a terminal device connected via a network A method,
A display priority setting step for setting a display priority for each product based on the inventory adjustment information;
The display priority in which the display area for displaying the product information per product when the terminal device displays the product information on the product list screen for selecting the ordered product is set by the display priority setting step A display area determining step to be determined based on
Transmitting the product information to be displayed on the product list screen and display area information indicating the display area determined by the display area determining step to the terminal device;
An order receiving step for receiving order information for the product information displayed on the product list screen from the terminal device;
Information received from the store terminal, or an update process for updating the inventory adjustment information based on the reception of the order information in the order reception process,
Only including,
A product information display method , wherein a display area for displaying the display priority and the product information per product is changed based on the update of the inventory adjustment information in the update process. A product information display system including a product information providing server device that provides product information related to products handled in online shopping, and a terminal device connected to the product information providing server device via a network,
The product information providing server device includes:
Inventory adjustment information storage means for storing inventory adjustment information of the product;
Display priority setting means for setting display priority for each product based on the inventory adjustment information;
The display priority set by the display priority setting means is a display area for displaying product information per product when the terminal device displays product information on a product list screen for selecting an ordered product Display area determining means for determining based on
Transmitting means for transmitting the product information to be displayed on the product list screen and display area information indicating the display area determined by the display area determining means to the terminal device;
Order receiving means for receiving order information for the product information displayed on the product list screen from the terminal device;
Information received from the store terminal, or update means for updating the inventory adjustment information based on reception of the order information in the order reception means,
With
The terminal device
Receiving means for receiving the product information transmitted from the product information providing server device and display area information indicating the display area determined by the display area determining means;
Display control means for displaying the product list screen on a display unit based on the product information received by the receiving means and the display area information determined by the display area determining means;
Transmitting means for transmitting order information for the product information displayed on the product list screen to the product information providing server device;
Equipped with a,
The product information display system , wherein a display area for displaying the display priority and the product information per product is changed based on the update of the inventory adjustment information by the updating means .