JP5199290B2 - Product information providing server device, product information display program, product information display method, and product information display system - Google Patents

Description

  The present invention relates to the technical field of online shopping using a network such as the Internet.

  In recent years, sites that provide shopping malls where many stores open on the Internet (hereinafter referred to as “shopping mall sites”) are known. The user (user) of the shopping mall selects a desired product from among the products exhibited by the shopkeeper in the shopping mall through the Web page transmitted from the shopping mall site to the user terminal, and selects the product through the order procedure. Products can be purchased (see, for example, Patent Document 1).

JP 2002-236694 A

  In such a shopping mall site, when receiving an order for a product, product information such as an image, a name, and a price related to the product is displayed on the display unit of the terminal device. Therefore, when there are a plurality of products, the display area per product is reduced, which may increase the load for finding a desired product from the display of the plurality of products.

  The present invention has been made paying attention to such points, and an example of the problem is that when product information is presented to the user, the display area of some products can be displayed differently. Another object of the present invention is to provide a product information providing server device, a terminal device, a product information display program, a product information display method, and a product information display system that can increase the user's interest in products.

In order to solve the above-mentioned problem, the invention described in claim 1 is a product information providing server device that provides product information related to products to a terminal device connected via a network, and the user has so far Product information for a plurality of products including unpurchased products that have not been purchased in the past and past purchased products that the user has purchased in the past, and repurchase prediction information for predicting when the products will be repurchased Product information storage means for storing the user information, user specifying means for specifying the user by receiving user identification information for identifying the user from the terminal device, and purchase history information of the user specified by the user specifying means. and purchase history information acquisition means for acquiring a repurchase predictive information acquisition means for acquiring the previous SL repurchase prediction information, the plurality stored in the product information storage unit Based on the product information for the product and the purchase history information of the specified user acquired by the purchase history information acquisition means, it is determined whether or not the user has purchased the product so far and determination means, the determination is determined by the determination means that said on the basis of the repurchase prediction information acquired by the repurchase prediction information acquisition unit, and the user can no not yet purchased goods purchased so far Display priority setting means for setting display priority for each product of a plurality of products including past purchase products that the user has purchased in the past, and when the terminal device displays product information for the plurality of products Display area determining means for determining a display area for displaying product information per product in the above based on the set display priority;
Transmission means for transmitting the product information for the plurality of products to be displayed on the terminal device and display area information indicating the display area determined by the display area determining means to the terminal device. Features.

According to the first aspect of the present invention, the terminal device has purchased the terminal device so far based on the display priority of each product set based on the purchase history information and the repurchase prediction information of the user. Since the display area for displaying the product information per product when displaying product information for a plurality of products including a non-purchased product and a past purchase product that the user has purchased in the past is determined, The display area of some products can be changed and displayed. Since the display area of the product is determined based on the purchase history of the user, the convenience for the user and the interest in the product can be increased.

  The invention according to claim 2 is the product information providing server device according to claim 1, wherein the repurchase prediction information is an average consumption cycle days of the product, and the display priority setting means Referring to the purchase history information of the identified user, for a product purchased in the past, a repurchase date is calculated by adding the average consumption cycle days to the latest product purchase date, and the repurchase date is A product closer to the current date has a higher display priority than a product whose re-purchase date is far from the current date.

  According to the invention described in claim 2, since the re-purchase date obtained by adding the average consumption cycle days to the most recent purchase date of the product is closer to the current date, the product is displayed with a higher display priority. Recognize that the day when it is predicted that the purchased product will be consumed is approaching, and can consider whether to repurchase.

Invention of Claim 3 is a goods information provision server apparatus of Claim 2, Comprising: The said average consumption cycle days is for every goods based on the purchase log | history of the whole user who has purchased the said goods It is calculated.

  According to the third aspect of the present invention, it is possible to calculate the average consumption cycle days with high accuracy based on the actual purchase history.

  Invention of Claim 4 is a goods information provision server apparatus of Claim 1, Comprising: The said re-purchase prediction information is the number of days which should consume goods, The said display priority setting means is the said Referring to the purchase history information of the identified user, for a product purchased in the past, a re-purchase date is calculated by adding the number of days to be consumed to the most recent product purchase date. A product closer to the current date has a higher display priority than a product whose re-purchase date is far from the current date.

  According to the invention described in claim 4, since the re-purchase date obtained by adding the number of days for which the product should be consumed to the most recent purchase date of the product is displayed with a higher display priority as the product is closer to the current date. The user recognizes that the day when the purchased product is to be consumed is approaching, and can consider whether to purchase again.

Invention of Claim 5 is a goods information provision server apparatus of Claim 4 , Comprising: The days which should consume the said goods are the days determined based on the expiration date or the expiration date of the said goods It is characterized by that.

According to the invention described in claim 5, a product whose re-purchase date, which is obtained by adding the number of days determined based on the expiration date or expiry date to the latest purchase date of the product, is closer to the current date has a higher display priority. Since the price is displayed at a high level, the user can recognize that the day on which the purchased product is to be consumed is approaching and can consider whether to purchase again.

Invention of claim 6, a commodity information providing server device according to claim 1, wherein the transmitting means to the terminal device, product information of the plurality items content by displaying an area the determined Display data for displaying is transmitted.

The invention according to claim 7 is the product information providing server device according to claim 1 , wherein the display area determining unit determines a larger area as the display area for a product having a higher display priority. It is characterized by.

  According to the eighth aspect of the present invention, the higher the display priority, the larger the display area on which the product information is displayed. Therefore, the product is more easily noticed by the user, increasing the convenience of the user and the interest in the product. be able to.

The invention according to claim 8 is the product information providing server device according to claim 1, wherein the most recent purchase date of the product by the user is the previous day based on the purchase history information of the specified user. The display priority setting unit further includes a second determination unit configured to determine whether or not the display priority setting unit determines the display priority when the latest purchase date of the product is determined to be the previous day. Is set to the lowest value.
The invention according to claim 9 is the product information providing server device according to claim 8 , wherein the display area determining means is set when the display priority is set to the lowest by the display priority setting means. The product information is determined not to be displayed .

According to the ninth aspect of the invention, since the product information of the product with the lowest display priority set based on the user purchase history information and the repurchase prediction information is not displayed, the user is efficient. Product information can be confirmed.

The invention described in claim 10 is the product information providing server apparatus according to claim 1, to the terminal device, and providing the commodity information about the commodity handled by net supermarket.

  The Internet super site, which is the site of the Internet supermarket (hereinafter referred to as “net super”), handles tens of thousands of products, so if product information is displayed in a row, the burden of viewing the product on the user tends to increase. However, according to the tenth aspect of the present invention, since the product information of the product to be considered for re-purchasing is displayed with a higher display priority, the user's product browsing burden can be reduced.

The invention described in claim 11 is the product information providing server device according to claim 1 , wherein the product information includes at least one of product image information and product name information. .

  According to the eleventh aspect of the present invention, at least one of the image information of the product to be considered for repurchase and the name information of the product is displayed with a higher display priority. It is easy to increase the user's convenience and interest in the product.

The invention according to claim 12 is the product information providing server device according to claim 1, further comprising purchase history information storage means for storing purchase history information of the user, wherein the purchase history information acquisition means comprises: The purchase history information of the specific user is acquired from the history information storage means.

The invention according to claim 13 is a user identification information transmitting means for connecting a computer to a product information providing server device that provides product information relating to a product via a network and transmitting user identification information for identifying a user, Receiving means for receiving, from the product information providing server device, area information indicating the display area for displaying the product information for a plurality of products and the product information for each product when displaying the product information for the plurality of products. A product information display program for functioning as display control means for displaying product information for a plurality of products on a display unit based on the received product information and area information for the plurality of products received, and functioning as the receiving means when to be, the merchandise information providing server device, wherein the user and that no not yet purchased goods purchased in the past users past And product information of more goods content including past purchases who have purchased, on the basis of the purchase history information of the user identified based on the user identification information, that the user has made a purchase in the past It determines whether or not there, and the determination result, the products on the basis of the repurchase prediction information for predicting the timing to be re-purchased, it no and not yet purchased item the user has purchased so far the user sets the display priority to the product each of the plurality items including past purchases who have purchased in the past, further, the area information indicating the display area determined on the basis of the display priority, received It is characterized by making it.

According to the invention described in claim 13, based on the display priority of each product which is set based on the purchase history information Ho及 beauty repurchase prediction information of the user, terminal device, the user is ever buy The display area for displaying the product information per product when displaying product information for a plurality of products including unpurchased unpurchased products and past purchased products that the user has purchased in the past is determined. For this reason, the display area of some products can be changed and displayed. Since the display area of the product is determined based on the purchase history of the user, the convenience for the user and the interest in the product can be increased.

The invention described in claim 14 is a user identification information transmitting step in which a computer is connected to a product information providing server device that provides product information related to a product via a network and transmits user identification information for identifying a user. The product information providing server device displays area information indicating a display area for displaying the product information for each product when the computer displays the product information for the plurality of products and the product information for the plurality of products. A product information display including: a receiving step received from the computer; and a display control step in which the computer displays the product information for a plurality of products on a display unit based on the received product information and area information for the plurality of products. a method, wherein the computer, in the reception step, the product information providing server apparatus, the user has purchased so far this And product information of more goods content including certain past purchases of said free unpurchased items that the user has purchased in the past, based on the purchase history information of the user identified based on the user identification information, wherein user determines whether there is purchased a product before, and the determination result, the products on the basis of the repurchase prediction information for predicting the timing to be re-purchased, the user which A display priority is set for each product of a plurality of products including unpurchased products that have not been purchased before and past purchased products that the user has purchased in the past , and further determined based on the display priority the area information indicating the display area that is characterized in that it receives.

According to the invention of claim 14, based on the display priority of each product which is set based on the purchase history information Ho及 beauty repurchase prediction information of the user, terminal device, the user is ever buy The display area for displaying the product information per product when displaying product information for a plurality of products including unpurchased unpurchased products and past purchased products that the user has purchased in the past is determined. For this reason, the display area of some products can be changed and displayed. Since the display area of the product is determined based on the purchase history of the user, the convenience for the user and the interest in the product can be increased.

The invention according to claim 15 is a product information display system including a product information providing server device that provides product information related to products, and a terminal device connected to the product information providing server device via a network. The product information providing server device includes product information for a plurality of products including unpurchased products that the user has never purchased and past purchase products that the user has purchased in the past, and the product is repurchased. Product information storage means for storing re-purchase prediction information for predicting when to be performed, user specifying means for specifying a user by receiving user identification information for identifying a user from the terminal device, and the user and purchase history information acquisition means for acquiring purchase history information of the user identified by the identification means, repurchase prediction information obtained previous SL repurchase prediction information And resulting unit, the plurality items worth of product information stored in the product information storage means, based on the purchase history information of the user acquired the specified by the purchase history information acquisition unit, the user a determination unit configured to determine whether there is a purchased a product before, the a determination result determined by the determination means, based on the repurchase prediction information acquired by the repurchase prediction information acquisition unit Display priority setting means for setting display priority for each product of a plurality of products including unpurchased products that the user has never purchased and past purchased products that the user has purchased in the past ; A table for determining a display area for displaying the product information per product when the terminal device displays the product information for a plurality of products based on the set display priority. An area determining unit, the product information for a plurality of products to be displayed on the terminal device, and a transmission unit for transmitting display area information indicating the display area determined by the display area determining unit to the terminal device; The terminal device includes user identification information transmitting means for transmitting the user identification information to the product information providing server device, the product information for a plurality of products transmitted from the product information providing server device, Receiving means for receiving display area information; and display control means for displaying product information for a plurality of products on a display unit based on the received product information and area information for the plurality of products. To do.

According to the invention described in claim 15, based on the display priority of each product which is set based on the purchase history information Ho及 beauty repurchase prediction information of the user, terminal device, the user is ever buy The display area for displaying the product information per product when displaying product information for a plurality of products including unpurchased unpurchased products and past purchased products that the user has purchased in the past is determined. For this reason, the display area of some products can be changed and displayed. Since the display area of the product is determined based on the purchase history of the user, the convenience for the user and the interest in the product can be increased.

Therefore, according to the present invention, based on the display priority of each product which is set based on the purchase history information Ho及 beauty repurchase prediction information of the user, terminal device, that the user has purchased so far Since the display area for displaying the product information per product when displaying product information for a plurality of products including a non-purchased product and a past purchase product that the user has purchased in the past is determined, The display area of some products can be changed and displayed. Since the display area of the product is determined based on the purchase history of the user, the convenience for the user and the interest in the product can be increased.

It is a figure which shows an example of schematic structure of the order reception system which concerns on this embodiment. It is a block diagram which shows an example of schematic structure of the order reception server which concerns on this embodiment. It is a figure which shows an example of the content registered into various databases. It is a figure which shows the example of a screen of a goods list screen. It is a block diagram which shows an example of schematic structure of the user terminal which concerns on this embodiment. It is a sequence diagram which shows the operation example of the order reception system in this embodiment. It is a flowchart which shows the operation example at the time of the display priority setting process of the user terminal in this embodiment. It is a sequence diagram which shows the operation example of the order reception system in this embodiment.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings. The embodiment described below is an embodiment when the present invention is applied to an order receiving system.

[1. Outline of order reception system and functions]
First, the configuration and outline function of an order receiving system S according to an embodiment of the present invention will be described with reference to FIG.

  As shown in FIG. 1, the order receiving system S (an example of “product information display system”) includes an order receiving server 1 (an example of “product information providing server device”) and a user terminal 2 (an example of “terminal device”). ) And the store terminal 3. In the example of FIG. 1, one user terminal 2 is shown for convenience of explanation, but in reality, the order receiving server 1 can be accessed from a number of user terminals. Similarly, there are as many store terminals 3 as there are supermarkets participating in the net super site. Here, online supermarket is a home delivery service that accepts orders for products via online supermarkets established on the Internet by home delivery specialists who do not have existing supermarkets or stores, and delivers the ordered products to the orderer's home. .

  The order reception server 1, the user terminal 2, and the store terminal 3 can transmit and receive data to and from each other using, for example, TCP / IP as a communication protocol via the network NW. The network NW is constructed by, for example, the Internet, a dedicated communication line (for example, a CATV (Community Antenna Television) line), a mobile communication network (including a base station), a gateway, and the like.

  The order reception server 1 is a server that is installed to operate a supermarket site in which supermarkets participate. The order reception server 1 receives product orders from the user terminal 2 and distributes the order contents to the store terminal 3 installed on the supermarket side. It is like that. In particular, the order receiving server 1 of the present embodiment displays a list of product information related to products handled in the supermarket, and displays a screen (referred to as “product list screen”) that allows the user to select an ordered product on the user terminal 2, which will be described later. The display area occupied by each product and the area of the product image are made different depending on the display priority.

  The user terminal 3 has a Web browser function, and transmits, for example, an HTTP (Hyper Text Transfer Protocol) request to the order receiving server 1 to acquire a Web page or the like as a response, and displays it on the display. . Thereby, the user of the user terminal 3 can browse the information provided from the net super site. For example, a personal computer, a PDA (Personal Digital Assistant), a mobile phone, or the like can be applied to the user terminal 3.

[2. Configuration and function of order reception server 1]
Next, the configuration and function of the order receiving server 1 will be described with reference to FIGS.

  As shown in FIG. 2, the order receiving server 1 includes a communication unit 11, a storage unit 12, an input / output interface unit 13, and a system control unit 14. The system control unit 14 and the input / output interface unit 13 are connected via a system bus 15.

  The communication unit 11 is connected to the network NW and controls the communication state with the user terminal 2 or the store terminal 3.

  The storage unit 12 includes, for example, a hard disk drive and stores various software such as an operating system and server software. Note that the various software may be acquired from, for example, another server device or the like via the network NW, or may be recorded on a recording medium and read via the drive device.

  Further, the storage unit 12 stores site information provided from the Internet super site to the user terminal 2 and the store terminal 3. Here, the site information is, for example, Web pages of various screens and data such as images incorporated on the Web pages.

  In the storage unit 12, a member DB (Data Base) 121, a store DB 122, an inventory DB 123, a product DB 124, an image DB 125, and a purchase history DB 126 are constructed. The storage unit 12 is an example of “product information storage unit”, “purchase history information storage unit”, and “storage unit”.

  In the member DB 121 shown in FIG. 3 (A), the member ID, authentication password, member name, date of birth, gender, member address, member ID of registered member (user of net supermarket, orderer of product) Attribute information (hereinafter referred to as “member information”) such as a member telephone number, an e-mail address, a destination name, a destination address, and a destination telephone number is registered. The member information can be identified for each member by the member ID. Here, the member ID is an identifier for identifying the member. The delivery destination means the delivery destination of the product purchased at the internet supermarket. The member ID and the authentication password are login information used for login processing (member authentication processing).

  In the store DB 122 shown in FIG. 3B, store information such as store ID, store name, store address, store phone number, delivery area and delivery time of a supermarket (including a branch) that is open in an online supermarket. Is registered. The store information can be discriminated for each supermarket or branch office that opens in the net supermarket by the store ID. Here, the store ID is an identifier for identifying a store opening or a store branch.

  In the inventory DB 123 shown in FIG. 3C, for each store ID, a genre ID, a product ID, a stock quantity, a sales price, a purchase price, and an image ID of a product handled at the store identified by the store ID are registered. Yes. Here, the genre ID is an identifier for identifying the genre to which the product belongs. The product ID is an identifier for identifying the product, and the image ID is an identifier for identifying the image of the product. Information registered in the inventory DB 123 is appropriately updated based on information received from the store terminal 3 installed in each store. Further, the inventory DB 123 may be provided not in the order reception server 1 but in a storage unit in the store terminal 3 installed in each store so that the order reception server 1 can access the inventory DB 123 in the store terminal 3. The product ID, inventory quantity, sales price, and purchase price are examples of “product information”.

In the product DB 124 shown in FIG. 3D, for each product ID, the product name, product standard, product production location, product storage temperature range, product cooking method , average consumption cycle days , and product should be consumed. The average number of days and the purchase interval of all users of the product is registered. The product standards include L (large), M (middle), S (small) data indicating the size of the product, data indicating the capacity of the product, packaging unit of the product (for example, 3 bags per bag, etc.) Is registered. Data indicating refrigeration, freezing, room temperature, etc. is registered as the storage temperature range of the product. As a method for cooking a product, data indicating a microwave oven, data indicating fried food, and the like are registered. As the average consumption cycle days, a general number of days from when a product is purchased until it is consumed is registered. The product name, product standard, product production location, product storage temperature range, product cooking method, and average consumption cycle days are examples of “product information”.

  In the image DB 125 shown in FIG. 3E, image data transmitted to the user terminal 2 is registered for each image ID. Registration of the image data in the image DB 125 can be registered by an operating staff of the net supermarket, or a supermarket staff can also register from the store terminal 3. Image data is an example of “product information”.

  In the purchase history DB 126 shown in FIG. 3F, history information of products purchased by members using the Internet super site is registered. Specifically, a member ID, purchase date, purchase store ID, purchase product ID, and order quantity are registered.

  The input / output interface unit 13 performs interface processing between the communication unit 11 and the storage unit 12 and the system control unit 14.

  The system control unit 14 includes a CPU (Central Processing Unit) 14a, a ROM (Read Only Memory) 14b, a RAM (Random Access Memory) 14c, and the like. Then, the system control unit 14 reads and executes various software programs stored in the ROM 14b and the storage unit 12 by the CPU 14a, so that the user specifying unit, the purchase history acquisition unit, the repurchase prediction information acquisition unit, the display priority setting It functions as a means, a display area determining means, a transmitting means, an average purchase interval calculating means, and the like.

  The system control unit 14 generates Web page data (“Web page data for product list screen”) for displaying a product list screen for displaying product information related to products on the display unit of the user terminal 2, and Send. Further, when generating the product list screen Web page data, the system control unit 14 determines the display area for displaying the product information per product when displaying the product information on the product list screen based on the display priority. To decide. The display priority is set based on the purchase history of the user and the average consumption cycle days.

  Here, the product list screen 200 will be described with reference to FIG. The product list screen 200 displays product information related to products belonging to the genre selected on the product genre selection screen (not shown). The genre has a three-layer structure of a large genre, a medium genre, and a small genre, and the user can narrow down the products displayed on the commodity list screen 200 by narrowing down the medium genre, the small genre, and the genre in order from the large genre. it can.

  As shown in FIG. 4, a genre display area 201 indicating the genre selected on the product genre selection screen is provided at the top of the product list screen 200. The genre display area 201 includes a large genre display area 201a, a medium genre display area 201b, and a small genre display area 201c. Each of the three layers of product genres selected on the product genre selection screen is displayed.

  The product list screen 200 is provided with a product information display area 210, which displays information related to products belonging to the genre selected on the product genre selection screen. The product information display area 210 includes a product information display area (upper) 210U, a product information display area (middle) 210M, and a product information display area (lower) 210L. Further, the product information display area (upper stage) 210U has a two-stage structure.

  For each product displayed in the product information display area (upper) 210U, a product image 211, a product price 212, a product name 213, a product production location 214, and a product standard 215 are displayed. A refrigerated icon 216 is displayed for a product whose storage temperature range is refrigerated, and a frozen icon 217 is displayed for a product that is frozen. A microwave oven icon 218 is displayed for products that can be cooked using a microwave oven, and a fried food icon 219 is displayed for products that can be cooked as fried food. Thus, for each product displayed in the product information display area (upper) 210U, detailed product information is displayed with images, icons, and the like. The product image 211, the product price 212, the product name 213 and the product production location 214, the product standard 215, the refrigeration icon 216, the freezing icon 217, the microwave oven icon 218, the fried food icon 219, etc. It is an object for displaying an example of “information”.

  Among the products displayed in the product information display area (upper) 210U, for products with a high display priority, a large-sized image 211B having a larger display area than other products is displayed. For this reason, a product with a high display priority has a larger display area per product than other products.

  Each product displayed in the product information display area (middle stage) 210M is an image of the product and has a smaller size 211S than the product images 211 and 211B displayed in the product information display area (upper stage) 210U. A product price 212 and a product name 213 are displayed. Note that the product production area 214, the product standard 215, the refrigeration icon 216, the freezing icon 217, the microwave oven icon 218, and the fried food icon 219 are not displayed in the product information display area (middle stage) 210M. Therefore, the display area per product in the product information display area (middle stage) 210M is smaller than the display area per product in the product information display area (upper stage) 210U.

  For each product displayed in the product information display area (lower stage) 210L, a product price 212 and a product name 213 are displayed. In the product information display area (lower stage) 210L, the product image 211, the product production area 214, the product standard 215, the refrigeration icon 216, the freezing icon 217, the microwave oven icon 218, and the fried food icon 219 are not displayed. Therefore, the display area per product in the product information display area (lower stage) 210L is further smaller than the display area per product in the product information display area (middle stage) 210M.

  In the product information display area (upper) 210U, the product information display area (middle) 210M, and the product information display area (lower) 210L, an order quantity selection box 231 used for selecting the order quantity of the product for each product, A basket button 232 used when registering the product in the shopping cart is also displayed. The products for which the basket button 232 is pressed (clicked) are registered in the shopping cart 250 with the quantity displayed in the order quantity selection box 231. Further, in the shopping basket 250, there is provided an accounting button 251 that is used for accounting for the products registered in the shopping cart 250. When the accounting button 251 is pressed (clicked), an accounting screen (not shown) is provided. ).

  As described above, the display area per product in the product list screen 200 is not the same for all products. That is, when generating the product list screen Web page data, the system control unit 14 performs a process of determining the display area per product based on the display priority (display area determining process). Specifically, the system control unit 14 sets the display priority for each product with reference to the average consumption cycle days registered in the product DB 124 and the purchase history DB 126, and based on the display priority, A product to be displayed in the product information display area 210 is determined in which of the product information display area (upper) 210U, the product information display area (middle) 210M, or the product information display area (lower) 210L. Further, the system control unit 14 determines, based on the display priority, among the products displayed in the product information display area (upper) 210U, for which product the image 211B having a large display area is displayed.

  In the present embodiment, the display priority is set to five levels “1” to “5”. In principle, products with display priority “5” are displayed in the product information display area (upper) 210U with each product information along with the large-sized image 211B, and products with display priority “4” are displayed in the product information display area (upper ) In 210U, each item information is displayed together with the normal size image 211. In addition, the product with the display priority “3” is displayed in the product information display area (middle) 210M together with the small-sized image 211S, and the product with the display priority “2” is the product information display area (lower) 210L. Each item information is displayed at. Further, the product information of the product with the display priority “1” is not displayed in the product information display area 210. That is, the display area is determined so that the display area increases in the order of the display priorities “5”, “4”, “3”, “2”, and “1”. The setting of the display priority will be described later.

[3. Configuration and function of user terminal 2]
Next, the configuration and functions of the user terminal 2 will be described with reference to FIG.

  As shown in FIG. 5, the user terminal 2 includes an operation unit 31, a display unit 32, a communication unit 33, a storage unit 34, an input / output interface unit 35, and a system control unit 36. The system control unit 36 and the input / output interface unit 35 are connected via a system bus 37.

  The operation unit 31 includes, for example, a keyboard, a mouse, and the like. The operation unit 31 receives an operation instruction from a user and outputs the instruction content to the system control unit 36 as an instruction signal. The display unit 32 includes, for example, a CRT (Cathode Ray Tube) display, a liquid crystal display, and the like, and displays information such as characters and images.

  The communication unit 33 is connected to the network NW and controls the communication state with the order receiving server 1.

  The storage unit 34 is constituted by, for example, a hard disk drive or the like, and stores various software such as an operating system and browser software. The software may be acquired from another server device or the like via the network NW, or may be recorded on a recording medium and read via a drive device.

  The input / output interface unit 35 performs interface processing between the operation unit 31, the display unit 32, the communication unit 33, the storage unit 34, and the system control unit 36.

  The system control unit 36 includes a CPU 36a, a ROM 36b, a RAM 36c, and the like. The system control unit 36 functions as a user identification information transmission unit, a reception unit, a display control unit, and the like when the CPU 36a reads and executes various software programs stored in the ROM 36b and the storage unit 34.

[4. Operation of order reception system]
Next, the operation of the order reception system S according to one embodiment of the present invention will be described with reference to FIGS.

  Using the sequence diagrams shown in FIGS. 6 and 8 and the flowchart shown in FIG. 7, the order receiving server 1 provides the user terminal 2 with information related to the products handled at the net supermarket, and the user terminal 2 based on the information. The operation of receiving an order for the product specified in the above and transmitting the order details to the store terminal 3 will be described. It is assumed that the user terminal 2 accesses the net super site and displays the top page (not shown) of the net super site on the display unit 32 before the processing shown in the sequence diagram starts.

  First, when the system control unit 36 of the user terminal 2 detects an operation for transmitting the member ID and password to the order receiving server 1, the system control unit 36 transmits the input member ID and password to the order receiving server 1 (step S101). .

  Upon receiving the member ID and password, the system control unit 14 of the order receiving server 1 performs login processing (step S102). Specifically, the system control unit 14 searches the member DB 121 based on the received member ID, checks whether or not the corresponding member ID is registered, and if it is registered, the received password And whether or not the authentication password registered in the member DB 121 matches. Then, the system control unit 14 determines that there is no problem in the login process only when the corresponding member ID is registered in the member DB 121 and the passwords match.

  If the system control unit 14 determines that there is a problem with the login process, the system control unit 14 transmits error information indicating that an error has occurred in the login process to the user terminal 2 and causes an error message to be displayed on the display of the user terminal 2. . On the other hand, if the system control unit 14 determines that there is no problem in the login process, the system control unit 14 refers to the member DB 121 to obtain a registered delivery address, and then refers to the store DB 122 to obtain the obtained delivery address. A list of stores or branches included in the deliverable area is acquired (step S103).

  Next, the system control unit 14 generates Web page data (referred to as “Web page data for store list screen”) for displaying the acquired delivery address and a store list screen for displaying the store list (step S104). It transmits to the user terminal 2 (step S105).

  Upon receiving the store list screen Web page data, the system control unit 36 of the user terminal 2 displays the store list screen on the display unit 32 (step S106). When the store list screen is displayed, the user (member) checks (i) whether the displayed delivery address is an address for receiving the ordered product, and (ii) selection of an order (purchase) destination store, I do. If there is an error in the address or if the product is received at an address different from the delivery address, the correct address for receiving the product is transmitted as the new delivery address, and the order receiving server 1 revises the store list screen web page. Receive. At this time, upon receiving the new delivery address, the system control unit 14 of the order reception server 1 acquires a list of stores that include the new delivery address in the deliverable area, and displays the new delivery address and the acquired store list. For this purpose, a store list screen Web page is generated and transmitted to the user terminal 2.

  When the order destination store is selected by the user, the system control unit 36 of the user terminal 2 transmits the store ID of the selected store to the order receiving server 1 (step S107).

  When the system control unit 14 of the order reception server 1 receives the store ID, the system control unit 14 refers to the stock DB 123 and determines whether the store ID is large, medium, or small based on the genre ID of the product handled at the store corresponding to the received store ID. The product genre selection screen web page data for displaying the selectable genre display area 201 is generated (step S108). The product genre selection screen web page data is data for causing the user terminal 2 to display the above-described product genre selection screen (not shown).

  Next, the system control unit 14 transmits the product genre selection screen web page data to the user terminal 2 (step S109).

  Upon receiving the product genre selection screen Web page data, the system control unit 36 of the user terminal 2 displays the product genre selection screen on the display unit 32 (step S110). When the product genre selection screen is displayed, the user selects the genre to which the product to be displayed on the product list screen 200 belongs.

  When the genre is selected by the user, the system control unit 36 of the user terminal 2 transmits a genre ID indicating the selected genre to the order receiving server 1 (step S111).

  When receiving the genre ID, the system control unit 14 of the order reception server 1 refers to the inventory DB 123 and acquires a product list including products belonging to the received genre ID (step S112). Further, the system control unit 14 refers to the product DB 124 and the image DB 125, information indicating the product name, sales price, standard, production place, storage temperature range, cooking method and average consumption cycle days of the product, image data, etc. Product information is acquired (an example of a repurchase prediction information acquisition unit).

  Next, the system control unit 14 performs display priority setting processing (step S113).

  Here, the display priority setting process will be described with reference to the flowchart shown in FIG.

  First, the system control unit 14 selects one product included in the product list (step S501). Next, the system control unit 14 refers to the purchase history DB 126 and determines whether or not the product selected in step S501 is a product that has been purchased by the logged-in user (step S502). At this time, when the system control unit 14 determines that the product has not been purchased (step S502: NO), the display priority of the product is set to “2” (step S503), and the process of step S512 is performed. Migrate to

  On the other hand, when the system control unit 14 determines that the product has been purchased (step S502: YES), the system control unit 14 then acquires the purchase history information of the user (an example of a purchase history acquisition unit). Based on the acquired purchase history of the user, the system control unit 14 determines whether the product is purchased within three months from today's date (step S504). At this time, when the system control unit 14 determines that the product is not purchased within 3 months (step S504: NO), the display priority of the product is set to “3” (step S505), and step S512. Move on to processing.

  On the other hand, when the system control unit 14 determines that the product has been purchased within three months (step S504: YES), the system control unit 14 then determines whether the most recent purchase date is yesterday (step S506). At this time, when the system control unit 14 determines that the most recent purchase date is yesterday (step S506: YES), the display priority of the product is set to “1” (step S507), and the process of step S512 is performed. Transition.

  On the other hand, when it is determined that the most recent purchase date is not yesterday (step S506: NO), the system control unit 14 then calculates a repurchase date (step S508). Specifically, the repurchase date is calculated by adding the average consumption cycle days to the latest product purchase date.

  Next, the system control unit 14 determines whether or not the difference between the repurchase date and today's date is within a predetermined number of days (for example, 3 days) (step S509). At this time, when the system control unit 14 determines that the difference between the repurchase date and today's date is not within the predetermined number of days (step S509: NO), the display priority of the product is set to “4” (step S509). S510), the process proceeds to step S512. On the other hand, when the system control unit 14 determines that the difference between the repurchase date and today's date is within a predetermined number of days (step S509: YES), the display priority of the product is set to “5” (step S511). ), The process proceeds to step S512.

  The system control unit 14 selects all products included in the product list after completing any of the processing in step S503, the processing in step S505, the processing in step S507, the processing in step S510, and the processing in step S511. It is determined whether or not (step S512). At this time, when the system control unit 14 determines that all the products included in the product list have not been selected (step S512: NO), the system control unit 14 proceeds to the process of step S501 and selects a non-selected product. On the other hand, when the system control unit 14 determines that all the products included in the product list have been selected (step S512: YES), the process in the flowchart ends.

  Returning to FIG. 6, when the system control unit 14 ends the display priority setting process (step S113), the system control unit 14 then performs a display area determination process (step S114). In the display area determination process, as described above, the area for displaying the product information is determined based on the display priority set in the display priority setting process. Specifically, based on the display priority, the information about the product included in the product list is any of the product information display area (upper) 210U, the product information display area (middle) 210M, or the product information display area (lower) 210L. In addition, it is determined which of the products displayed in the product information display area (upper) 210U is to be displayed with a large size image 211B having a large display area.

  Next, the system control unit 14 generates product list screen Web page data based on the result of the display area determination process (step S115), and transmits it to the user terminal 2 (step S116).

  Upon receiving the product list screen Web page data, the system control unit 36 of the user terminal 2 displays the product list screen 200 on the display unit 32 (step S117). When the product list screen 200 is displayed, the user can register the product in the shopping cart 250 by clicking the basket button 232 for the product displayed in the product information display area 210. Then, after all the products to be ordered are registered in the shopping cart 250, the accounting process can be performed by pressing (clicking) the accounting button 251. When the system control unit 36 detects an operation of pressing (clicking) the accounting button 251, as shown in FIG. 8, the order receiving server 1 receives all the products registered in the shopping cart 250 and the order data indicating the order quantity. (Step S201).

  When receiving the order data, the system control unit 14 of the order receiving server 1 holds the order data in the storage unit 12 (step S202), and the order content for allowing the user to check whether the order content is correct. Web page data for an order details confirmation screen for displaying a confirmation screen (not shown) is generated based on the order data (step S203). Next, the system control unit 14 transmits the order content confirmation screen Web page data to the user terminal 2 (step S204).

  The system control unit 36 of the user terminal 2 displays the order content confirmation screen on the display unit 32 upon receiving the order content confirmation screen Web page data (step S205). On the order details confirmation screen, it is possible to confirm the contents ordered by the user (ordered products, quantity) on the product list screen 200. The user confirms the order details on the order details confirmation screen, and if there is no error. Press (click) the Accept button. Upon detecting a pressing (clicking) operation on the approval button, the system control unit 36 transmits approval data indicating that the user has approved the order contents to the order receiving server 1 (step S206).

  When receiving the approval data, the system control unit 14 of the order reception server 1 registers the order data held in the process of step S202 in an order reception DB (not shown) (step S207). Next, the system control unit 14 generates order completion screen Web page data for displaying an order completion screen (not shown) indicating that the order acceptance has been completed (step S208), and transmits it to the user terminal 2 (step S208). Step S209). Further, the system control unit 14 transmits the order data registered in the order reception DB to the store terminal 3 (step S210).

  When receiving the order completion screen Web page data, the system control unit 36 of the user terminal 2 displays the order completion screen on the display unit 32 (step S211).

  As described above, according to the order receiving server 1 of the present embodiment, the user purchase history (an example of “purchase history information”) registered in the purchase history DB 126 and the average consumption registered in the product DB 124. Display product information per product when the user terminal 2 displays the product list screen 200 based on the display priority of each product set based on the cycle days (an example of “re-purchase prediction information”). Since the display area to be determined is determined, some of the products based on the purchase history of the user are highlighted without the product information of each product being displayed in the same line. Can be increased.

  The display priority that determines the highlighted display, that is, the display area of the product, is based on both the purchase history of the user and the average number of consumption cycle days (an example of “repurchase prediction information”). Specifically, the display priority can be calculated at an appropriate timing for each user based on the purchase history of the user. On the other hand, the characteristics of each product can be reflected in the display priority based on the average consumption cycle days. Therefore, based on both the purchase history of the user and the average consumption cycle days, the user can see the product along the specific user by changing the display method (area) at the timing considering the characteristics of the product. It becomes possible.

  Further, the order reception server 1 refers to the purchase history of the user, calculates a repurchase date obtained by adding the average consumption cycle days to the latest product purchase date for a product purchased in the past, and the repurchase date. As the product is closer to the current date, the display priority is set higher than the product whose re-purchase date is far from the current date. In the present embodiment, as in step S509, when the number of days is within the predetermined number of days, three days are set as the predetermined number of days, and when the number is within the predetermined number of days, the priority is set higher than when the number is larger than the predetermined number of days.

  Therefore, since the re-purchase date obtained by adding the average consumption cycle days to the most recent purchase date of the product is emphasized and displayed on the product closer to the current date, the user is expected to consume the purchased product. Recognize that you are approaching and consider whether you should repurchase at the right time for repurchase.

  In addition, since the repurchase date obtained by adding the average consumption cycle days is used as the repurchase prediction information, in the above embodiment, for example, any user can display the display area of the product at a certain average timing. Can be displayed differently. Alternatively, even if the user has purchased the product only once before, the display area of the product can be changed and displayed at an appropriate timing.

  The average consumption cycle days may be calculated based on the purchase history of each product. Specifically, the system control unit 14 of the order reception server 1 may calculate the average interval between purchases of each product by the user of the order reception server 1 as the average consumption cycle days.

  Furthermore, since the order reception server 1 determines a larger display area for displaying product information for a product with a higher display priority, the order reception server 1 is easily noticeable to the user, increasing the user's convenience and interest in the product. be able to. In this embodiment, the display area of the product is changed by setting the priority instead of setting the display area for each product and adjusting the area, so the display area can be changed flexibly. be able to.

  Furthermore, the order reception server 1 changes the display area of the product image especially according to the display priority. That is, since an image of a product that is estimated to have a high probability of being considered for re-purchasing is highlighted, the convenience of the user and the interest in the product can be enhanced.

  In addition, when accepting an order for a product, the net super site displays product information such as an image, a name, and a price related to the product on a display unit of the terminal device. However, since the products handled at the online supermarket cover a wide variety of items such as fresh foods and daily necessities, the display area per product tends to be small. Further, conventionally, each product is handled in the same line, such as images of all products displayed in the same size.

  In this way, since tens of thousands of types of products are handled on the Internet super site, if product information is displayed in a row, the user's product browsing burden tends to increase. According to this, since the product information of the product to be considered for re-purchasing is highlighted, the user's product browsing burden can be reduced.

  In this embodiment, the display priority of each product is set based on the purchase history of the user and the average consumption cycle days registered in the product DB 124, but instead of the average consumption cycle days, The number of days for which the product determined based on the expiration date, the expiration date, etc. should be consumed (an example of “re-purchase prediction information”) is registered in the product DB 124, and the purchase history of the user and the number of days for which the product should be consumed. The display priority of each product may be set based on the above. In such a configuration, the repurchase date is calculated by adding the number of days to be consumed to the most recent product purchase date, and the repurchase date is the current date for products whose repurchase date is closer to the current date. The display priority is set higher than the product far away from the product. With this configuration, since the re-purchase date obtained by adding the number of days for which the product should be consumed to the most recent purchase date of the product is displayed with emphasis on the product closer to the current date, the user can consume the purchased product. Recognize that the deadline is approaching and consider whether to buy again. In addition, especially when the user continues to possess a product, the user is often unaware that the date on which the product should be consumed (or discarded) is approaching. In such a case, using the number of days for which the product should be consumed as the repurchase prediction information makes it easy for the user to find the product at a timing when it is estimated that the user is likely to purchase the product anew. be able to.

  In addition, referring to the user's purchase history, the average purchase interval days (an example of “re-purchase forecast information”) are calculated for each product purchased multiple times in the past, and the average purchase interval days are used instead of the average consumption cycle days. It is good also as using for. For example, when a certain product has been purchased four times in the past, the average purchase interval days are calculated by adding the respective purchase interval days (three times) and dividing by three. The calculated average purchase interval days may be registered in the storage unit 12 (an example of “storage means”) in association with the user ID and the product ID, or when the product list screen Web page data is generated. It is good also as calculating dynamically. By using the average number of days between purchases instead of the average number of consumption cycles, products with a re-purchase date closer to the current date will be the latest purchase date of the product plus the average number of days for the user to re-purchase the product. Since it is displayed with emphasis, the user can recognize that the date for repurchasing the purchased product is approaching and can consider whether to repurchase.

  Moreover, the consumption method, consumption frequency, etc. of each goods differ with users. Thus, the product repurchase cycle may differ from product to product and from user to user. Therefore, by using the average purchase interval days as described above as the re-purchase prediction information, the timing at which the user finishes consuming the product, that is, the timing at which it is estimated that the user is likely to purchase the product anew. This makes it easy for the user to find the product.

  Furthermore, the order reception server 1 of the present embodiment does not display on the product list screen 200 for products whose display priority is lower than “2” (an example of “predetermined threshold”), that is, products whose display priority is “1”. (An example of determining the display area of the product information to be “0 (zero)”). A product with a display priority of “1” is a product purchased on the previous day, but in addition to this, for example, for a product with an average consumption cycle of 30 days, until 5 days have passed since the most recent purchase date. The display priority may be set to “1”. Thereby, since it is not necessary to display a product with a low possibility of re-purchasing, a user's product browsing burden is reduced. In particular, when handling a large variety of items such as a net supermarket, it is useful to reduce the burden for finding a desired product by not displaying products that do not need to be viewed.

  Furthermore, in the present embodiment, as shown in FIG. 4, the product image information of the product information is displayed largely for the product with a high display priority, but instead of or in addition to this, Product price 212, product name 213, product production location 214, product specification 215, refrigeration icon 216, refrigeration icon 217, microwave oven icon 218 and fried food icon 219 It is good also as displaying large.

  Furthermore, in this embodiment, the display priority is set to five levels, but more or fewer levels may be provided. In addition, products displayed in the product information display area (upper) 210U are products purchased within the past three months (however, excluding products purchased on the previous day). Among them, the repurchase date and today's date A large-sized product image 211B is displayed for products whose difference is within a predetermined number of days (for example, 3 days). In this regard, when the difference between the re-purchase date and today's date is within a predetermined number of days, the display area of the product image may be changed according to the date difference. For example, if the date difference is 3 days, a large size image, if the date difference is 2 days, an extra large size image (an image larger than the image when the date difference is 3 days), if the date difference is 1 day It is also possible to change the display area of the product image, such as a super extra large image (an image larger than the image when the date difference is 2 days).

  Furthermore, in the present embodiment, product information is displayed in any of the product information display area (upper) 210U, the product information display area (middle) 210M, or the product information display area (lower) 210L depending on the display priority. If there are few products to be displayed in the product information display area (upper) 210U, the products to be displayed in the product information display area (middle) 210M are displayed. The product to be displayed is displayed in the product information display area (lower) 210L. At that time, even if the product should be displayed in the product information display area (middle) 210M or the product information display area (lower) 210L, a normal size product image is displayed in the product information display area (upper) 210U. Will be treated like any other product. When there are few products to be displayed in the product information display area (middle) 210M, the products to be displayed in the product information display area (lower) 210L are displayed. Accordingly, the product information display area (upper stage) 210U and the product information display area (middle stage) 210M can be used effectively.

  In the above-described embodiment, the login process is performed immediately after the Internet super site is accessed and the top page (not shown) of the net super site is displayed on the display unit 32. However, the timing of performing the login process is limited to this. I can't. For example, the log-in process may be performed when the order data indicating all the products registered in the shopping basket 250 and the order quantity are transmitted to the order receiving server 1. In this case, when the user subsequently accesses the network super site from the terminal device using the cookie information generated in the past when the user accesses the order receiving server 1 from the terminal device and stored in the terminal device. A list of stores or branches that include the delivery address of the user in the deliverable area may be acquired.

  The present invention is not limited to the above embodiment. The above-described embodiment is an exemplification, and the present invention has substantially the same configuration as the technical idea described in the claims of the present invention, and any device that exhibits the same function and effect is the present invention. It is included in the technical scope of the invention. Therefore, for example, the product information providing server device according to the present invention is not limited to the product handled by the net supermarket to the terminal device, and may provide other products.

DESCRIPTION OF SYMBOLS 1 Order reception server 11 Order reception server / communication part 12 Order reception server / storage part 13 Order reception server / input / output interface part 14 Order reception server / system control part 15 Order reception server / system bus 2 User terminal 3 Store terminal NW network S Order reception system

Claims (15)

A product information providing server device that provides product information related to products to a terminal device connected via a network,
Product information for a plurality of products including unpurchased products that the user has not purchased so far and past purchased products that the user has purchased in the past, and for predicting when the product is repurchased Product information storage means for storing re-purchase prediction information ;
User identification means for identifying a user by receiving user identification information for identifying the user from the terminal device;
Purchase history information acquiring means for acquiring purchase history information of the user specified by the user specifying means ;
And the re-purchase prediction information acquisition means for acquiring the previous Symbol repurchase prediction information,
Based on the product information for the plurality of products stored in the product information storage unit and the purchase history information of the specified user acquired by the purchase history information acquisition unit, the user has previously purchased the product. Determining means for determining whether or not
Wherein the result of the determination by the determination means, wherein based on the repurchase prediction information acquired by the repurchase prediction information acquisition unit, the user ever aforementioned have never yet purchased items and purchase users past Display priority setting means for setting display priority for each product of a plurality of products including past purchase products that have been purchased
Display area determining means for determining a display area for displaying product information per product when the terminal device displays product information for the plurality of products based on the set display priority;
Product information for the plurality of products to be displayed on the terminal device, and display area information indicating the display area determined by the display area determining means, transmitting means for transmitting to the terminal device,
A product information providing server device comprising: The product information providing server device according to claim 1,
The repurchase forecast information is the average consumption cycle days of the product,
The display priority setting means refers to the purchase history information of the identified user, and for a product purchased in the past, a repurchase date obtained by adding the average consumption cycle days to the latest product purchase date To calculate
The product information providing server device, wherein the display priority is set higher for the product whose re-purchase date is closer to the current date than for the product whose re-purchase date is far from the current date. The product information providing server device according to claim 2,
The average consumption cycle days is calculated for each product based on the purchase history of all users who have purchased the product, and the product information providing server device. The product information providing server device according to claim 1,
The re-purchase prediction information is the number of days that the product should be consumed,
The display priority setting means refers to the purchase history information of the specified user, and for a product purchased in the past, a repurchase date obtained by adding the number of days to be consumed to the latest product purchase date To calculate
The product information providing server device, wherein the display priority is set higher for the product whose re-purchase date is closer to the current date than for the product whose re-purchase date is far from the current date. The product information providing server device according to claim 4 ,
The product information providing server device characterized in that the number of days for which the product is to be consumed is the number of days determined based on the expiration date or the expiration date of the product. The product information providing server device according to claim 1 ,
The product information providing server device , wherein the transmission means transmits display data for displaying the product information for the plurality of products according to the determined display area to the terminal device. The product information providing server device according to claim 1 ,
The product information providing server device, wherein the display area determining unit determines a larger area as the display area for a product having a higher display priority . The product information providing server device according to claim 1 ,
The display priority setting means further includes second determination means for determining whether the most recent purchase date of the product of the user is the previous day based on the specified purchase history information of the user. The product information providing server device, wherein the display priority is set to the lowest when the date of the last purchase of the product is determined to be the previous day by the determination means of No. 2 . The product information providing server device according to claim 8 ,
The display area determining unit determines that the product information is not displayed when the display priority is set to be the lowest by the display priority setting unit . The product information providing server device according to claim 1 ,
A merchandise information providing server apparatus that provides the merchandise information related to merchandise handled in an online supermarket to the terminal device. The product information providing server device according to claim 1 ,
The product information providing server device, wherein the product information includes at least one of product image information and product name information. The product information providing server device according to claim 1 ,
Purchase history information storage means for storing user purchase history information;
The merchandise information providing server device, wherein the purchase history information acquisition unit acquires purchase history information of the specific user from a purchase history information storage unit. Computer
User identification information transmission means for transmitting user identification information for identifying a user by connecting to a product information providing server device that provides product information about the product via a network,
Receiving means for receiving, from the product information providing server device, area information indicating the display area for displaying the product information for a plurality of products and the product information for each product when displaying the product information for the plurality of products. ,
  Display control means for displaying product information for a plurality of products on a display unit based on the received product information and area information for the plurality of products.
A product information display program that functions as
When functioning as the receiving means,
The product information providing server device
Product information for a plurality of products including unpurchased products that the user has not purchased so far and past purchased products that the user has purchased in the past, and purchase of the user specified based on the user identification information Based on the history information, it is determined whether the user has ever purchased a product,
Based on the determination result and the repurchase prediction information for predicting the time when the product is repurchased, the user has purchased the unpurchased product that the user has never purchased and the user in the past Set display priority for each product of multiple products including past purchase products with
Furthermore, the area information indicating the display area determined based on the display priority,
A product information display program characterized by receiving. A user identification information transmitting step in which a computer connects to a product information providing server device that provides product information related to a product via a network and transmits user identification information for identifying a user;
Area information indicating a display area for displaying the product information for each product when the computer displays the product information for a plurality of products and the product information for the plurality of products from the product information providing server device. A receiving process for receiving;
A display control step in which the computer displays product information for a plurality of products on a display unit based on the received product information and area information for the plurality of products;
A product information display method including
In the receiving step, the computer
The product information providing server device
Product information for a plurality of products including unpurchased products that the user has not purchased so far and past purchased products that the user has purchased in the past, and purchase of the user specified based on the user identification information Based on the history information, it is determined whether the user has ever purchased a product,
Based on the determination result and the repurchase prediction information for predicting the time when the product is repurchased, the user has purchased the unpurchased product that the user has never purchased and the user in the past Set display priority for each product of multiple products including past purchase products with
Furthermore, the area information indicating the display area determined based on the display priority,
A product information display method characterized by receiving. A product information display system including a product information providing server device that provides product information related to a product, and a terminal device connected to the product information providing server device via a network,
The product information providing server device includes:
Product information for a plurality of products including unpurchased products that the user has not purchased so far and past purchased products that the user has purchased in the past, and for predicting when the product is repurchased Product information storage means for storing re-purchase prediction information;
User identification means for identifying a user by receiving user identification information for identifying the user from the terminal device;
Purchase history information acquiring means for acquiring purchase history information of the user specified by the user specifying means;
Repurchase prediction information acquisition means for acquiring the repurchase prediction information;
Based on the product information for the plurality of products stored in the product information storage unit and the purchase history information of the specified user acquired by the purchase history information acquisition unit, the user has previously purchased the product. Determining means for determining whether or not
Based on the determination result determined by the determination means and the repurchase prediction information acquired by the repurchase prediction information acquisition means, unpurchased products that the user has not purchased so far and the user in the past Display priority setting means for setting display priority for each product of a plurality of products including past purchase products that have been purchased
Display area determining means for determining a display area for displaying the product information per product when the terminal device displays the product information for a plurality of products, based on the set display priority;
Transmitting means for transmitting the product information for a plurality of products to be displayed on the terminal device, and display area information indicating the display area determined by the display area determining means, to the terminal device;
With
The terminal device
User identification information transmitting means for transmitting the user identification information to the product information providing server device;
Receiving means for receiving the product information for a plurality of products transmitted from the product information providing server device, and the display area information;
Based on the received product information and area information for a plurality of products, display control means for displaying product information for a plurality of products on a display unit;
A product information display system comprising: