WO2016202214A2 - 一种关键词的展示方法和装置 - Google Patents

一种关键词的展示方法和装置 Download PDF

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Publication number
WO2016202214A2
WO2016202214A2 PCT/CN2016/085399 CN2016085399W WO2016202214A2 WO 2016202214 A2 WO2016202214 A2 WO 2016202214A2 CN 2016085399 W CN2016085399 W CN 2016085399W WO 2016202214 A2 WO2016202214 A2 WO 2016202214A2
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WO
WIPO (PCT)
Prior art keywords
location information
keyword
target location
search
matches
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/CN2016/085399
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English (en)
French (fr)
Chinese (zh)
Other versions
WO2016202214A3 (zh
Inventor
唐毅力
方远�
杨紫陌
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Alibaba Group Holding Ltd
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Alibaba Group Holding Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority to PL16810955T priority Critical patent/PL3312738T3/pl
Priority to EP16810955.1A priority patent/EP3312738B1/en
Priority to KR1020187001114A priority patent/KR102192862B1/ko
Priority to SG11201710362QA priority patent/SG11201710362QA/en
Priority to ES16810955T priority patent/ES2879864T3/es
Priority to JP2017565923A priority patent/JP6759252B2/ja
Application filed by Alibaba Group Holding Ltd filed Critical Alibaba Group Holding Ltd
Publication of WO2016202214A2 publication Critical patent/WO2016202214A2/zh
Publication of WO2016202214A3 publication Critical patent/WO2016202214A3/zh
Priority to US15/835,113 priority patent/US11403357B2/en
Anticipated expiration legal-status Critical
Priority to US17/877,710 priority patent/US11727075B2/en
Ceased legal-status Critical Current

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02—Services making use of location information
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9537—Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/20—Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
    • G06F16/24—Querying
    • G06F16/245—Query processing
    • G06F16/2457—Query processing with adaptation to user needs
    • G06F16/24578—Query processing with adaptation to user needs using ranking
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/30—Information retrieval; Database structures therefor; File system structures therefor of unstructured textual data
    • G06F16/33—Querying
    • G06F16/332—Query formulation
    • G06F16/3322—Query formulation using system suggestions
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/903—Querying
    • G06F16/9032—Query formulation
    • G06F16/90324—Query formulation using system suggestions
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F17/00—Digital computing or data processing equipment or methods, specially adapted for specific functions
    • G06F17/10—Complex mathematical operations
    • G06F17/18—Complex mathematical operations for evaluating statistical data, e.g. average values, frequency distributions, probability functions, regression analysis
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02—Services making use of location information
    • H04W4/024—Guidance services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02—Services making use of location information
    • H04W4/029—Location-based management or tracking services

Definitions

  • the present application relates to the field of communications technologies, and in particular, to a method and apparatus for displaying keywords.
  • the present application provides a method and apparatus for displaying keywords.
  • a method for displaying a keyword comprising:
  • the first keyword is displayed in the search page.
  • the method further includes:
  • the first keyword and the second keyword are displayed in the search page.
  • the method further includes:
  • each geographic grid includes one or more service providers
  • the second area that matches the target location information is: a geographic grid in which the target location information is located.
  • the information about the target location is The second area is:
  • One or more geographic grids adjacent to the target location information are One or more geographic grids adjacent to the target location information.
  • the second region that matches the target location information is:
  • the generating, according to the location information of the service provider, multiple geographic grids including:
  • the method further includes:
  • the frequency index of each service provider is calculated according to the TF-IDF algorithm.
  • the search heat is a search frequency or a search frequency within a preset time period.
  • the target location information is: current location information or location information selected by the user.
  • the first area is a geographical range area where the target location information is located.
  • a display device for a keyword comprising:
  • a first acquiring unit in the first region that matches the target location information, searching for a keyword that satisfies the first condition as a first keyword;
  • a page display unit that displays the first keyword in the search page.
  • the device further includes:
  • a second acquiring unit configured to acquire, as the second keyword, the preset information of the service provider whose frequency index meets the second condition in the second region that matches the target location information
  • the page display unit further displays the first keyword and the second keyword in the search page.
  • the device further includes:
  • a grid generating unit configured to generate a plurality of geographic grids according to the obtained location information of the service provider, where each geographic grid includes one or more service providers;
  • the second area that matches the target location information is: a geographic grid in which the target location information is located.
  • the second region that matches the target location information is:
  • One or more geographic grids adjacent to the target location information are One or more geographic grids adjacent to the target location information.
  • the second region that matches the target location information is:
  • the grid generating unit generates the plurality of geographic grids by using a GeoHash algorithm according to the obtained location information of the service provider.
  • the index calculation unit calculates a frequency index of each service provider according to the TF-IDF algorithm.
  • the search heat is a search frequency or a search frequency within a preset time period.
  • the target location information is: current location information or location information selected by the user.
  • the first area is a geographical range area where the target location information is located.
  • the present application may use a keyword in the first region that matches the target location information to satisfy the first condition as the first keyword, and display the first keyword in the search page, thereby Based on different target positions, different keywords can be displayed for the user to realize personalized keyword display, improve the accuracy of keyword display, and thereby improve the user's search experience.
  • FIG. 1 is a flowchart of a method for displaying a keyword according to an exemplary embodiment of the present application.
  • FIG. 2 is a flowchart of another method for displaying keywords according to an exemplary embodiment of the present application.
  • FIG. 3 is a schematic diagram of an application scenario of a keyword display according to an exemplary embodiment of the present application.
  • FIG. 4 is a flowchart of a method for displaying another keyword according to an exemplary embodiment of the present application.
  • FIG. 5 is a schematic structural diagram of a server shown in an exemplary embodiment of the present application.
  • FIG. 6 is a schematic structural diagram of a keyword display apparatus according to an exemplary embodiment of the present application.
  • first, second, third, etc. may be used to describe various information in this application, such information should not be limited to these terms. These terms are only used to distinguish the same type of information from each other.
  • first information may also be referred to as the second information without departing from the scope of the present application.
  • second information may also be referred to as the first information.
  • word "if” as used herein may be interpreted as "when” or “when” or “in response to a determination.”
  • the user when the user searches, the user may display some popular keywords in the search page, and the user may select a popular keyword to search the popular keyword, thereby facilitating the user's use.
  • the keywords displayed are often fixed and cannot be personalizedly displayed according to the actual situation of the user. Therefore, the keywords displayed are less accurate.
  • the present application provides a keyword display scheme, which can improve the accuracy of displayed keywords.
  • FIG. 1 is a flowchart of a method for displaying a keyword according to an exemplary embodiment of the present application.
  • the method for displaying the keyword can be applied to the server, including the following steps:
  • Step 101 Receive a display request of a search page, where the display request carries target location information.
  • the user may input a display request of the search page through the terminal, and after receiving the display request of the search page, the terminal may acquire current location information, and then carry the current location information as the target location information. Sent to the server in the display request of the search page.
  • the user can also customize the target location information, for example, the terminal acquires the location information selected by the user, and then sends the location information selected by the user as the target location information in the display request of the search page, and sends the location information to the server.
  • Step 102 Acquire a keyword in the first region that matches the target location information, and search for a keyword whose popularity meets the first condition as the first keyword.
  • the first area may be a geographical range area where the target location information is located, for example, the first area is a city where the target location information is located, and an administrative area such as a province.
  • the search heat may be the number of searches or the search frequency within a preset time period, such as the number of searches in the last 24 hours.
  • the first condition may be set by a developer, for example, the search heat is ranked in the first N bits, and N is a natural number greater than or equal to 1.
  • the server may acquire a keyword in which the search heat is ranked in the top N in the administrative area where the target location information is located, and obtain the keyword as the The first keyword, it can be understood that the number of the first keywords is N.
  • Step 103 Display the first keyword in the search page.
  • the server may return the first keyword to the terminal, so that the terminal displays the first keyword in the search page.
  • the present application may use a keyword in the first region that matches the target location information to satisfy the first condition as the first keyword, and display the first keyword in the search page, thereby Based on different target positions, different keywords can be displayed for the user to realize personalized keyword display, improve the accuracy of keyword display, and thereby improve the user's search experience.
  • FIG. 2 is a flowchart of another method for displaying keywords according to an exemplary embodiment of the present application.
  • the method for displaying the keyword can be applied to the server, including the following steps:
  • Step 201 Receive a display request of a search page, where the display request carries target location information.
  • the user when the user searches for information, the user can search for the information through the APP loaded in the terminal. For example, after the user inputs the display request of the search page, the terminal acquires the search page from the server. Presented to the user for the user to search.
  • the user can input the request for displaying the search page by opening the search function or clicking the search input box.
  • the user's terminal is loaded with a search-type APP, and when the user opens the APP, it is deemed to receive a search page display request input by the user.
  • the user's terminal is loaded with an app having a search function, such as an Alipay wallet.
  • the search button of the search function is usually provided in the function page.
  • the search button can be clicked to implement the input of the search page display request.
  • the target location information may be current location information of the terminal, or may be location information selected by the user.
  • the terminal may acquire current location information, and then carry the current location information as the target location information in the display request of the search page. Sent to the server.
  • the terminal may generate prompt information to the user, so that the user selects the location information. Then, the location information selected by the user may be sent to the server as the target location information is carried in the display request of the search page.
  • Step 202 Acquire a keyword in the first region that matches the target location information, and search for a keyword whose popularity meets the first condition as the first keyword.
  • the first area may be a geographical range area where the target location information is located,
  • the first area is a city where the target location information is located, and an administrative area such as a province.
  • the search heat may be the number of searches or the search frequency within a preset time period, such as the number of searches in the last 24 hours.
  • the first condition may be set by a developer, for example, the search heat is ranked in the first N position, and the like is not limited in this application.
  • the server may acquire a keyword in which the search heat is ranked in the top N in the administrative area where the target location information is located, and obtain the keyword as the The first keyword. For example, the server may obtain the first three keywords of the search heat ranking in the last 24 hours in the city where the target location is located as the first keyword. Thereby, the keyword with higher heat in the administrative area where the target location information is located can be displayed to the user, thereby improving the accuracy of the keyword display.
  • step 203 the preset information of the service provider whose frequency index meets the second condition is obtained as the second keyword in the second area that matches the target location information.
  • the server may further determine, according to offline statistical data, the second area that the target location information matches, and obtain the frequency index in the second area to meet the second condition.
  • the preset information of the service provider is used as the second keyword.
  • the second area may be a geographic grid where the target location information is located or adjacent, and the frequency index may be a parameter calculated according to characteristics such as a heat and a favorable rate of the service provider, where the service provides
  • the second condition can also be set by the developer, for example, the frequency index is arranged in the first M position, and M is a natural number greater than or equal to 1.
  • the server may generate the geographic grid according to the location information of the service provider. Specifically, the server may collect location information of all merchants, and then generate multiple geographic grids by using the GeoHash algorithm according to the location information, and each geographic grid includes one or more service providers. For example, the server can count the location information of the merchants nationwide, and set the side length of the geographic grid to 2 kilometers, and then use the GeoHash algorithm to map all the merchants of the statistics to the generated multiple geographic grids.
  • the server can calculate the frequency index of each service provider according to the TF-IDF (term frequency-inverse document frequency) algorithm.
  • the TF-IDF algorithm calculates a product of a TF (Term Frequency) and an IDF (Inverse Document Frequency).
  • the frequency index of the service provider is equal to the service provider. The product of the word frequency and the inverse of the service provider's frequency.
  • the service provider is usually a merchant
  • the TF is equal to the weighted sum of the merchant's brand popularity, the brand favorable rate, and the like
  • the IDF is equal to the reciprocal of the frequency of the merchant brand appearing in all geographic grids, and the IDF can be used for common Merchant brand to reduce power, highlighting the business brand with regional characteristics, TF multiplied by IDF to get various business products
  • the frequency index of the card It should be noted that, in the present application, the document referred to by the TF-IDF algorithm is all geographic grids.
  • the acquiring, in the second area that matches the target location information, the preset information of the service provider whose frequency index meets the second condition is used as the second keyword may include the following three situations:
  • the second area that matches the target location information is: a geographic grid in which the target location information is located.
  • the server may first determine the geographic grid in which the target location information is located, and then sort all the service providers in the geographic grid according to the frequency index from high to low, and select the arranged
  • the first M-bit service provider, and the preset information of the M service providers is used as the second keyword.
  • the preset information of the service provider is usually brand information of the service provider, such as a store name, a logo, and the like.
  • the second area that matches the target location information is: one or more geographic grids adjacent to the target location information. .
  • the target location information does not belong to any one of the geographic grids, one or more geographic grids adjacent to the target location information may be selected, and then the one or more geographic grids All the service providers in the cell sort according to the order of the frequency index from high to low, select the top M-bit service providers, and use the preset information of the M service providers as the second keyword.
  • the server 8 geographic grids adjacent to the target location information may be selected, and in the 8 geographic grids, M service providers are selected according to the frequency index from highest to lowest.
  • the preset information is used as the second keyword.
  • the second area that matches the target location information is: the first area.
  • the first region matching the target location information may be selected, and then all service providers in the first region may be in accordance with the frequency.
  • the indexes are sorted from high to low, and the top M-bit service providers are selected, and the preset information of the M service providers is used as the second keyword.
  • the server may select preset information of the M service providers as the second keyword according to the order of the frequency index from high to low.
  • the present application can also offlinely count the frequency index of each service provider in a geographic grid, and the service provider with a higher frequency index in the geographical grid where the target location information is located or adjacent.
  • the preset information is displayed to the user as a second keyword to improve the accuracy of the keyword display.
  • step 203 may be performed first, and then step 202 is performed.
  • Step 204 Display the first keyword and the second keyword in the search page.
  • the server may return the first keyword and the second keyword to the terminal, so that the terminal The first keyword and the second keyword are displayed in a search page.
  • FIG. 3 is a schematic diagram of an application scenario of a keyword display according to an exemplary embodiment of the present application.
  • the user can open the APP Alipay wallet through the mobile phone (or other terminal device), and then click “Search One Search” in the function page of the Alipay wallet, and when detecting the operation of clicking “Search One Search”, it is regarded as Receiving the search page display request input by the user, the mobile phone carries the target location information in the display request and sends it to the server to obtain the search page from the server, and displays the search page to the user.
  • FIG. 4 is a flowchart showing another method for displaying keywords according to an exemplary embodiment of the present application.
  • the keyword display method is used for In the server, the following steps are included:
  • Step 401 Receive a display request of a search page, where the display request carries target location information.
  • Step 402 Acquire, in the city where the target location information is located, a keyword whose search heat ranks in the top three is used as the first keyword.
  • the server can obtain the first keyword of the top three search heats in Beijing within 24 hours, assuming the top three
  • the first keywords are: Xibei, Carved burdock and cafe.
  • Step 403 In the geographic grid in which the target location information is located, the brand information of the two merchants is selected as the second keyword according to the order of the frequency index from high to low.
  • Step 404 displaying three first keywords and two second keywords in the search page.
  • the server returns Xibei, Carved burdock, cafe, Zhong 8th floor and spicy temptation to the mobile phone, so that the mobile phone displays the five keywords in the search interface.
  • the server may use the method provided in the foregoing method embodiment to implement the display of the keyword, and details are not described herein again.
  • the present application also provides an embodiment of a keyword display device.
  • An embodiment of the display device of the present application keyword can be applied to the server.
  • the device embodiment may be implemented by software, or may be implemented by hardware or a combination of hardware and software. Take software implementation as an example, as a logical meaning
  • the device is formed by reading the corresponding computer program instructions in the non-volatile memory into the memory through the processor of the server at the server. From the hardware level, as shown in FIG. 5, a hardware structure diagram of the server side of the display device of the present application, except for the processor, the memory, the network interface, and the non-volatile memory shown in FIG.
  • the server where the device is located in the embodiment may also include other hardware according to the actual function of the server, and details are not described herein.
  • FIG. 6 is a schematic structural diagram of a keyword display apparatus according to an exemplary embodiment of the present application.
  • the keyword display apparatus 600 may include: a request receiving unit 601, a first obtaining unit 602, and a page displaying unit. 603.
  • the request receiving unit 601 receives a display request of a search page, where the display request carries target location information;
  • the first obtaining unit 602 acquires, in the first region that matches the target location information, a keyword that searches for a heat satisfying the first condition as the first keyword;
  • the page display unit 603 displays the first keyword in the search page.
  • the second obtaining unit 604 is configured to acquire, as the second keyword, the preset information of the service provider whose frequency index meets the second condition in the second region that matches the target location information;
  • the page display unit 603 further displays the first keyword and the second keyword in the search page.
  • the grid generating unit 605 generates a plurality of geographic grids according to location information of the service provider, where each geographic grid includes one or more service providers;
  • the second area that matches the target location information is: a geographic grid in which the target location information is located.
  • the second region that matches the target location information is:
  • One or more geographic grids adjacent to the target location information are One or more geographic grids adjacent to the target location information.
  • the second region that matches the target location information is:
  • the grid generating unit 605 generates the plurality of geographic grids by using a GeoHash algorithm according to the location information of the service provider.
  • the index calculation unit 606 calculates a frequency index of each service provider according to the TF-IDF algorithm.
  • the search heat is a search frequency or a search frequency within a preset time period.
  • the target location information is: current location information or location information selected by the user.
  • the first area is an administrative area where the target location information is located.
  • the device embodiment since it basically corresponds to the method embodiment, reference may be made to the partial description of the method embodiment.
  • the device embodiments described above are merely illustrative, wherein the units described as separate components may or may not be physically separate, and the components displayed as units may or may not be physical units, ie may be located A place, or it can be distributed to multiple network units. Some or all of the modules may be selected according to actual needs to achieve the objectives of the present application. Those of ordinary skill in the art can understand and implement without any creative effort.

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PCT/CN2016/085399 2015-06-19 2016-06-12 一种关键词的展示方法和装置 Ceased WO2016202214A2 (zh)

Priority Applications (8)

Application Number Priority Date Filing Date Title
EP16810955.1A EP3312738B1 (en) 2015-06-19 2016-06-12 Method and device for displaying keyword
KR1020187001114A KR102192862B1 (ko) 2015-06-19 2016-06-12 키워드 제시 방법 및 장치
SG11201710362QA SG11201710362QA (en) 2015-06-19 2016-06-12 Keyword presenting method and apparatus
ES16810955T ES2879864T3 (es) 2015-06-19 2016-06-12 Método y aparato de presentación de palabras clave
JP2017565923A JP6759252B2 (ja) 2015-06-19 2016-06-12 キーワード提示方法及び装置
PL16810955T PL3312738T3 (pl) 2015-06-19 2016-06-12 Sposób i urządzenie do wyświetlania słowa kluczowego
US15/835,113 US11403357B2 (en) 2015-06-19 2017-12-07 Enhancing accuracy of presented search keywords
US17/877,710 US11727075B2 (en) 2015-06-19 2022-07-29 Enhancing accuracy of presented search keywords

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CN201510346513.2A CN106257448A (zh) 2015-06-19 2015-06-19 一种关键词的展示方法和装置
CN201510346513.2 2015-06-19

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US15/835,113 Continuation US11403357B2 (en) 2015-06-19 2017-12-07 Enhancing accuracy of presented search keywords

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WO2016202214A3 WO2016202214A3 (zh) 2017-02-09

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CN106257448A (zh) 2015-06-19 2016-12-28 阿里巴巴集团控股有限公司 一种关键词的展示方法和装置
CN106469151B (zh) * 2015-08-14 2022-02-11 腾讯科技（深圳）有限公司 应用服务信息关联的方法、应用关联平台服务器和客户端
KR101822966B1 (ko) * 2017-04-06 2018-02-05 권요한 격자와 단어를 이용한 위치 표시와 검색을 위한 장치 및 방법
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