WO2016192551A1 - 一种信息的发送方法和设备 - Google Patents

一种信息的发送方法和设备 Download PDF

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Publication number
WO2016192551A1
WO2016192551A1 PCT/CN2016/083237 CN2016083237W WO2016192551A1 WO 2016192551 A1 WO2016192551 A1 WO 2016192551A1 CN 2016083237 W CN2016083237 W CN 2016083237W WO 2016192551 A1 WO2016192551 A1 WO 2016192551A1
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information
user
server
feature
matching
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English (en)
French (fr)
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邓超
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Alibaba Group Holding Ltd
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Alibaba Group Holding Ltd
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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
    • H04L51/21—Monitoring or handling of messages
    • H04L51/214—Monitoring or handling of messages using selective forwarding
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/951—Indexing; Web crawling techniques
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/01—Customer relationship services
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present application relates to the field of network technologies, and in particular, to a method and device for transmitting information.
  • SMS contact users are one of the main means of CRM (Customer Relationship Management) of e-commerce merchants.
  • CRM Customer Relationship Management
  • the short-message users of SMS messages are indiscriminate, resulting in a lot of short message CRM.
  • the main reason is All users have sent the same SMS content, which results in a large number of users receiving the SMS content is not the information they care about, resulting in information harassment, thereby affecting the SMS CRM effect.
  • the member group is segmented by the customer relationship CRM system, and then different text messages are sent according to the segmentation group.
  • the module with the text message editing edits various different information, and the member segmentation module is responsible for the member. Subdivide into different groups, and then import the SMS into the corresponding group to achieve the purpose of sending SMS.
  • the existing technology can only complete the management of information, that is, the management of short message content, the analysis and management of the member population, and the part of sending the short message can only judge and identify what kind of short message to be sent to the crowd by hand, but cannot do To the true data-driven intelligence.
  • the present application provides an authentication method and device. By matching the acquired feature content of the information to be sent and the user feature identifier, if the matching is successful, the information is sent to the corresponding user terminal, thereby realizing the use of the user. The data reaches the goal of sending the information it needs to the user.
  • the present application provides a method for transmitting information.
  • the method includes the following steps:
  • a method of transmitting information comprising the steps of:
  • the server acquires the feature content of the information to be sent
  • the server matches the feature identifier of the user with the feature content of the information according to a preset matching policy
  • the server sends the information to the corresponding user terminal according to the matching result.
  • the information is generated by the server according to its own business scenario
  • the feature content includes: feature information in a service scenario of the server itself.
  • the feature identifier of the user is generated according to personal information of the user, behavior information of the user, and preference information of the user.
  • the server determines information of a certain type or a certain type of content whose number of times of attention exceeds a threshold when the user accesses the server within a predetermined time, or information of a certain type or a certain type of products whose number of purchases exceeds a threshold is determined as the user's preference information.
  • the method further includes:
  • the server adjusts the matching policy according to the feedback information of the user terminal to the matching result, so that the server matches the matched information to the user equipment according to the adjusted matching policy.
  • a server device comprising:
  • An acquisition module configured to acquire feature content of information to be sent
  • a matching module configured to match a feature identifier of the user with a feature content of the information according to a preset matching policy
  • a sending module configured to send the information to the corresponding user terminal according to the matching result.
  • the information is generated by the server according to its own business scenario
  • the feature content includes: feature information in a service scenario of the server itself.
  • the feature identifier of the user is generated according to personal information of the user, behavior information of the user, and preference information of the user.
  • the device further includes:
  • a determining module configured to determine information of the user when the server is registered as personal information of the user
  • the determining module is configured to determine, when the user accesses the server in a predetermined time, information that is viewed by the user as behavior information of the user;
  • the determining module is further configured to determine information of a certain type or a certain type of content whose number of times of attention exceeds a threshold when the user accesses the server within a predetermined time, or information of a certain type or a certain quantity of products whose number of purchases exceeds a threshold is determined as Use User's preference information.
  • the device further includes:
  • the adjusting module after the sending module sends the information to the corresponding user terminal according to the matching result, used to adjust the matching policy according to the feedback information of the user terminal to the matching result, so that the server Matching the user equipment with the adapted information according to the adjusted matching policy.
  • the information is sent to the corresponding user terminal, thereby realizing the different according to the user's preference requirement.
  • the user pushes different information, so that the user gets the content that he is interested in, thereby improving the user experience and feeling, and at the same time, improving the hit rate of the information.
  • FIG. 1 is a flowchart of a method for sending information according to an embodiment of the present application
  • FIG. 2 is a schematic structural diagram of a server in an embodiment of the present application.
  • a method for transmitting information is characterized in that the method includes the following steps:
  • step 101 the server acquires feature content of the information to be sent.
  • the information is generated by the server according to its own service scenario; the feature content includes: feature information in the service scenario of the server itself.
  • the information may be: in order to give back to the customer, the long-term support for the store is currently sold by the XXX brand of the XXX brand.
  • the characteristic content of the obtained information is: XXX brand, XXX category goods and X fold
  • the information may be: In order to make the summer no longer hot, the summer clothes of the XXX brand of the store are all sold, and the characteristic content of the obtained information is: XXX brand, summer clothes.
  • the acquired feature content of the information is information capable of indicating the main sales content of the merchant or the marketing user, and may include: a brand to be sold, a discount, a product category or a series, and the like.
  • Step 102 The server matches the feature identifier of the user with the feature content of the information according to a preset matching policy.
  • the feature identifier of the user is generated according to personal information of the user, behavior information of the user, and preference information of the user.
  • the server determines information of a certain type or a certain type of content whose number of times of attention exceeds a threshold when the user accesses the server within a predetermined time, or information of a certain type or a certain type of products whose number of purchases exceeds a threshold is determined as the user's preference information.
  • the server will record the browsing traces left by the user when accessing the server within a certain period of time, that is, the browsed information is determined as the behavior information of the user, and the behavior information of the user can reflect that the user is in a certain What products or information you care about during the time period.
  • the content of the complaint has a preference, that is, the content is the user's concern or need or the content is the user's preference information, and the content may be: merchandise, news information, event information, etc., for example: If the user browses and purchases a purchase policy more than 5 times on the XX portal, the user may be considered to be very concerned about the purchase problem or the user needs to purchase a house when the XX portal launches certain news related to the house.
  • the news may be pushed to the user; if the user browses the XX brand of certain electronic products more than 10 times on the XX shopping website, it indicates that the user likes or wants to purchase the electronic product, but may be due to price Or other reasons are not purchased, when the electronic product has information such as price reduction or promotion, the XX shopping website may associate the electronic product Information is sent to the user.
  • the user will only use a certain brand of goods, such as cosmetics, electronic products, shoes, etc., therefore, the user will purchase a lot of goods of the brand, when the user purchases the goods of the brand for a certain number of times. For example, 10 times, it can be judged that the user uses the branded goods or the brand as the user's preference information in the habit of living, and therefore, when the brand has a price reduction, promotion or other activities, Push relevant information to the user.
  • a certain brand of goods such as cosmetics, electronic products, shoes, etc.
  • the merchandise or the merchandise of the kind is the preference information of the user, and the related file may be pushed to the user when the merchandise of the kind has a price reduction, promotion or other activity.
  • the user's preference information can indicate the type of product, brand, style, etc. that the user wants or likes.
  • the feature identifier of the user may be generated according to the user's personal information, the user's behavior information, and the user's preference information, where the user's feature identifier may be a correspondence between the user account and the user's behavior information and/or the user's preference information.
  • the server may find a corresponding correspondence according to the feature identifier, for example, XX (user ID) likes or pays attention to certain types of product information or frequently browses which product information; the server may also The information, the user's behavior information and the user's preference information are regarded as a whole, that is, a user's personal information, behavior information and preference information are a whole, and the server may assign a feature identifier to the whole to represent the feature identifier. Correspondingly, the server can confirm the information in its corresponding whole according to the feature identifier.
  • XX user ID
  • the server matches the feature identifier of the user with the feature content of the information according to a preset matching policy, which is specifically: the behavior information of the user corresponding to the feature identifier of the server and/or the preference information of the user. Comparing with the feature content of the information, if there is the same or similar content, the match is considered successful.
  • Step 103 The server sends the information to a corresponding user terminal according to the matching result.
  • the method further includes:
  • the server adjusts the matching policy according to the feedback information of the user terminal to the matching result, so that the server matches the matched information to the user equipment according to the adjusted matching policy.
  • the information is sent to the corresponding user terminal, thereby realizing the different according to the user's preference requirement.
  • the user pushes different information, so that the user gets the content that he is interested in, thereby improving the user experience and feeling, and at the same time, improving the hit rate of the information.
  • the shopping website When the girl browses a shopping website, she often browses the brand's rustic clothes and buys a lot of the brand's rustic clothes, indicating that the girl said The brand-style clothes have a preference, and the shopping website generates feature information according to the browsing record and the purchase record of the girl and the personal information of the girl when registering at the shopping website, and the content corresponding to the feature information may be: Girls like the brand of rustic clothes, the main content of the information generated when the brand's clothes launch new or activities: XXX brand rural style clothes launched new, or XXX brand rural style clothes launched discount activities, sales
  • the merchant of the brand adds the main content to the push information through advertisement planning, and the server acquires information to be pushed by the merchant, and the feature content in the information: XXX brand, rural style, new style, discount, etc.
  • the server will push the information according to a preset matching policy
  • the content of the content is matched with the feature information of the user corresponding to the feature identifier of the user. If the feature content in the pushed information and the feature information of the user corresponding to the feature identifier of the user have the same or similar content, the matching is successful. And the server sends the information pushed by the merchant to the terminal device of the user.
  • the server may also obtain feedback information of the user, for example, the user browses to visit the merchant XXX brand rural style clothes after purchasing the pushed information or purchases the merchant XXX brand rural style.
  • the clothes indicate that the push is successful; if the user does not browse the merchant XXX brand rural style clothes after receiving the pushed information or does not purchase the merchant XXX brand rural style clothes, or even If the push information is listed as spam or the information is deleted, the push indicates that the push is failed.
  • the server adjusts the matching policy according to the feedback structure of the user. Of course, when the matching policy is adjusted, Adjust based on information fed back by most users.
  • the information is sent to the corresponding user terminal, thereby realizing the different according to the user's preference requirement.
  • Users push different information, so that users get the content they are interested in, so they no longer resist receiving marketing information, achieving the goal of win-win for users and businesses.
  • the present application also provides a server device. As shown in FIG. 2, the device includes:
  • An obtaining module 21 configured to acquire feature content of information to be sent
  • the matching module 22 is configured to match the feature identifier of the user with the feature content of the information according to a preset matching policy
  • the sending module 23 is configured to send the information to the corresponding user terminal according to the matching result.
  • the information is generated by the server according to its own business scenario
  • the feature content includes: feature information in a service scenario of the server itself.
  • the feature identifier of the user is generated according to personal information of the user, behavior information of the user, and preference information of the user.
  • the device further includes:
  • a determining module configured to determine information of the user when the server is registered as personal information of the user
  • the determining module is configured to determine, when the user accesses the server in a predetermined time, information that is viewed by the user as behavior information of the user;
  • the determining module is further configured to determine information of a certain type or a certain type of content whose number of times of attention exceeds a threshold when the user accesses the server within a predetermined time, or information of a certain type or a certain quantity of products whose number of purchases exceeds a threshold is determined as The user's preference information.
  • the device further includes:
  • the adjusting module after the sending module sends the information to the corresponding user terminal according to the matching result, used to adjust the matching policy according to the feedback information of the user terminal to the matching result, so that the server Matching the user equipment with the adapted information according to the adjusted matching policy.
  • the information is sent to the corresponding user terminal, thereby realizing the different according to the user's preference requirement.
  • the user pushes different information, so that the user gets the content that he is interested in, thereby improving the user experience and feeling, and at the same time, improving the hit rate of the information.
  • the present application can be implemented by means of software plus a necessary general hardware platform, and of course, can also be through hardware, but in many cases, the former is a better implementation. the way.
  • the technical solution of the present application which is essential or contributes to the prior art, may be embodied in the form of a software product stored in a storage medium, including a plurality of instructions for making a
  • the terminal device (which may be a cell phone, a personal computer, a server, or a network device, etc.) performs the methods described in various embodiments of the present application.
  • modules in the apparatus in the embodiment can be distributed according to the description of the embodiment.
  • the corresponding change can also be made in one or more devices different from the embodiment.
  • the modules of the foregoing embodiments may be integrated into one or may be deployed separately; may be combined into one module, or may be further split into multiple sub-modules.
  • the serial numbers of the embodiments of the present application are merely for the description, and do not represent the advantages and disadvantages of the embodiments.

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Abstract

本申请公开了一种信息的发送方法，其特征在于，所述方法包括以下步骤：服务器获取将要发送的信息的特征内容；所述服务器根据预先设定的匹配策略对用户的特征标识与所述信息的特征内容进行匹配；所述服务器根据匹配结果将所述信息发送到相应的用户终端。本申请通过将获取的将要发送信息的特征内容和用户特征标识进行匹配，如果匹配成功就将所述信息发送到相应的用户终端上，从而实现了利用用户的大数据达到给用户发送其需要的信息的目的。

Description

一种信息的发送方法和设备
本申请要求2015年6月2日递交的申请号为201510295710.6、发明名称为“一种信息的发送方法和设备”的中国专利申请的优先权，其全部内容通过引用结合在本申请中。
技术领域
本申请涉及网络技术领域，特别是涉及一种信息的发送方法和设备。
背景技术
短信触达用户是电商商户的CRM(Customer Relationship Management，客户关系管理)主要手段之一，现阶段的短信触达用户存在着滥发现象，导致很多短信CRM的效果很差，主要原因是给所有用户都发送了相同的短信内容，从而导致大量用户接受到的短信内容不是自己关心的信息，造成信息骚扰，从而影响短信CRM效果。
在现有技术中，通过客户关系CRM系统将会员人群进行细分，然后根据细分人群发送不同的短信，具体的，具有短信编辑的模块编辑各种不同的信息，会员细分模块负责将会员细分成不同的组，然后将短信导入相应的组来实现发送短信的目的。
在实现本申请的过程中，发明人发现现有技术至少存在如下问题：
现有的技术，只能完成信息的管理，即短信内容的管理，会员人群的分析与管理，在发送短信这个部分只能通过人工去判断和识别给什么人群发送什么样的短信，而不能做到真正的数据驱动的智能化。
发明内容
本申请提供一种认证方法和设备，通过将获取的将要发送信息的特征内容和用户特征标识进行匹配，如果匹配成功就将所述信息发送到相应的用户终端上，从而实现了利用用户的大数据达到给用户发送其需要的信息的目的。
本申请提供一种信息的发送方法所述方法包括以下步骤：
一种信息的发送方法，所述方法包括以下步骤：
服务器获取将要发送的信息的特征内容；
所述服务器根据预先设定的匹配策略对用户的特征标识与所述信息的特征内容进行匹配；
所述服务器根据匹配结果将所述信息发送到相应的用户终端。
所述信息是所述服务器根据自身的业务场景生成的；
所述特征内容包括：所述服务器自身业务场景下的特征信息。
所述用户的特征标识是根据用户的个人信息、用户的行为信息和用户的偏好信息生成的。
所述服务器将所述用户在所述服务器进行注册时的信息确定为所述用户的个人信息；
所述服务器将预定时间内所述用户访问所述服务器时所浏览过的信息确定为所述用户的行为信息；
所述服务器将预定时间内所述用户访问所述服务器时关注次数超过阈值的某种或某类内容的信息，或购买次数超过阈值的某种或某类商品的信息确定为所述用户的偏好信息。
在所述服务器根据匹配结果将所述信息发送到相应的用户终端后，所述方法还包括：
所述服务器根据所述用户终端对所述匹配结果的反馈信息来对匹配策略进行调整，以使所述服务器根据调整后的所述匹配策略为所述用户设备匹配相适应的信息。
一种服务器设备，所述设备包括：
获取模块，用于获取将要发送的信息的特征内容；
匹配模块，用于根据预先设定的匹配策略对用户的特征标识与所述信息的特征内容进行匹配；
发送模块，用于根据匹配结果将所述信息发送到相应的用户终端。
所述信息是所述服务器根据自身的业务场景生成的；
所述特征内容包括：所述服务器自身业务场景下的特征信息。
所述用户的特征标识是根据用户的个人信息、用户的行为信息和用户的偏好信息生成的。
所述设备还包括：
确定模块，用于将所述用户在所述服务器进行注册时的信息确定为所述用户的个人信息；
所述确定模块，用于将预定时间内所述用户访问所述服务器时所浏览过的信息确定为所述用户的行为信息；
所述确定模块，还用于将预定时间内所述用户访问所述服务器时关注次数超过阈值的某种或某类内容的信息，或购买次数超过阈值的某种或某类商品的信息确定为所述用 户的偏好信息。
所述设备还包括：
调整模块，在所述发送模块根据匹配结果将所述信息发送到相应的用户终端后，用于根据所述用户终端对所述匹配结果的反馈信息来对匹配策略进行调整，以使所述服务器根据调整后的所述匹配策略为所述用户设备匹配相适应的信息。
本申请中通过将获取的将要发送信息的特征内容和用户特征标识进行匹配，如果匹配成功就将所述信息发送到相应的用户终端上，从而实现了根据用户的偏好需求，智能的向不同的用户推送不同的信息，使得用户得到自己感兴趣的内容，从而提高用户的体验和感受，同时，提高了信息的命中率。
附图说明
为了更清楚地说明本申请或现有技术中的技术方案，下面将对本申请或现有技术描述中所需要使用的附图作简单的介绍，显而易见地，下面描述中的附图仅仅是本申请的一些实施例，对于本领域普通技术人员来讲，在不付出创造性劳动的前提下，还可以根据这些附图获得其他的附图。
图1为本申请实施例中的一种信息的发送方法流程图；
图2为本申请实施例中一种服务器的结构示意图。
具体实施方式
下面将结合本申请中的附图，对本申请中的技术方案进行清楚、完整的描述，显然，所描述的实施例是本申请的一部分实施例，而不是全部的实施例。基于本申请中的实施例，本领域普通技术人员获得的其他实施例，都属于本申请保护的范围。
如图1所示，为本申请实施例中的一种信息的发送的方法，其特征在于，所述方法包括以下步骤：
步骤101，服务器获取将要发送的信息的特征内容。
其中，所述信息是所述服务器根据自身的业务场景生成的；所述特征内容包括：所述服务器自身业务场景下的特征信息。
具体的，当服务器自身的业务场景为某一品牌的电子产品的某类商品要打折销售时，所述信息可以为：为了回馈客户对本店长期以来的支持现XXX品牌的XXX类商品X折出售，获取的所述信息的特征内容为：XXX品牌、XXX类商品和X折，当服务器自身 的业务场景为某一品牌的衣服夏季特卖时，所述信息可以为：为了使夏天不再炎热，本店的XXX品牌的夏季衣服全部特卖，获取的所述信息的特征内容为：XXX品牌、夏季衣服。获取的所述信息的特征内容是能够表明商家或营销用户的主要销售内容的信息，可以包括：将要销售的品牌、折扣、商品种类或系列等。
步骤102，所述服务器根据预先设定的匹配策略对用户的特征标识与所述信息的特征内容进行匹配。
其中，所述用户的特征标识是根据用户的个人信息、用户的行为信息和用户的偏好信息生成的。
所述服务器将所述用户在所述服务器进行注册时的信息确定为所述用户的个人信息；
所述服务器将预定时间内所述用户访问所述服务器时所浏览过的信息确定为所述用户的行为信息；
所述服务器将预定时间内所述用户访问所述服务器时关注次数超过阈值的某种或某类内容的信息，或购买次数超过阈值的某种或某类商品的信息确定为所述用户的偏好信息。
具体的，用户在网上购物的过程中，会在相应的服务器上留下自己的浏览痕迹，例如：看过那些商品、关注哪些品牌、买过哪些东西等等，由于某些商品是具有季节性的，如：衣服，所述服务器将一定时间内所述用户访问所述服务器时留下的浏览痕迹，即浏览过的信息确定为用户的行为信息，用户的行为信息能够反映出用户在某一时间段内自己比较关心哪些商品或信息。
用户在网上浏览信息时会在自己比较关注的内容上进行反复浏览，或每过一段时间就会再次查看，当对某种或某类内容查看的次数超过一定次数时就可以认为所述用户对所诉内容有所偏好，即所述内容是所述用户关心的或需要的或所述内容为所述用户的偏好信息，所述内容可以为：商品、新闻信息、事件信息等内容，例如：用户在XX门户网站上浏览购某购房政策超过5遍，则可以认为所述用户对购房问题很关心或所述用户需要购买房子，当所述XX门户网站在推出某些和房子有关的新闻时可以将所述新闻推送给所述用户；用户在XX购物网站上浏览XX品牌的某类电子产品的次数超过10次，则表明所述用户喜欢或想要购买所述电子产品，但是可能由于价格或其他原因没有购买，当所述电子产品有降价或促销等信息时，所述XX购物网站可以将所述电子产品的相关信息发送给所述用户。
有时用户生活习惯上会只使用某一品牌的商品，例如：化妆品、电子产品、鞋子等，因此，所述用户会购买所述品牌的很多商品，当用户购买所述品牌的商品达到一定次数时，如：10次，则可以判断出所述用户在生活的习惯使用所述品牌的商品或所述品牌为所述用户的偏好信息，因此，在所述品牌有降价、促销或其他活动时可以将相关信息推送给所述用户。
有时用户会喜欢某一种商品，如：女生喜欢毛绒玩具，男生喜欢折叠刀等，当用户购买所述种类商品达到一定次数时，如10次，可以说明所述用户需要或喜欢所述种类的商品或所述种类的商品为所述用户的偏好信息，在所述种类的商品有降价、促销或其他活动时可以将相关文件推送给所述用户。
所述用户的偏好信息能够表示所述用户想要或喜欢的商品类型、品牌、风格等。
所述用户的特征标识可以根据用户的个人信息、用户的行为信息和用户的偏好信息生成，其中，所述用户的特征标识可以为用户账号与用户的行为信息和/或用户的偏好信息的对应关系的标识，所述服务器可以根据所述特征标识找到相应的对应关系，例如：XX(用户ID)喜欢或关注某类商品信息或经常浏览何种商品信息；所述服务器还可以将用户的个人信息、用户的行为信息和用户的偏好信息看成一个整体，即一个用户的个人信息、行为信息和偏好信息是一个整体，所述服务器可以为所述整体分配特征标识，来表示所述特征标识对应的整体，即所述服务器可以根据所述特征标识确认其对应的整体中的信息。
所述服务器根据预先设定的匹配策略对用户的特征标识与所述信息的特征内容进行匹配，具体为：所述服务器用用户的特征标识所对应的用户的行为信息和/或用户的偏好信息与所述信息的特征内容进行比较，如果存在相同或相似的内容，则认为匹配成功。
步骤103，所述服务器根据匹配结果将所述信息发送到相应的用户终端。
在所述服务器根据匹配结果将所述信息发送到相应的用户终端后，所述方法还包括：
所述服务器根据所述用户终端对所述匹配结果的反馈信息来对匹配策略进行调整，以使所述服务器根据调整后的所述匹配策略为所述用户设备匹配相适应的信息。
本申请中通过将获取的将要发送信息的特征内容和用户特征标识进行匹配，如果匹配成功就将所述信息发送到相应的用户终端上，从而实现了根据用户的偏好需求，智能的向不同的用户推送不同的信息，使得用户得到自己感兴趣的内容，从而提高用户的体验和感受，同时，提高了信息的命中率。
为了进一步阐述本申请的技术思想，现结合具体的应用场景，对本申请的技术方案 进行说明。
具体的，某女生平时爱穿某品牌田园风格的衣服，该女生在浏览某购物网站时经常浏览该品牌田园风格的衣服，并购买了很多该品牌田园风格的衣服，则表明该女生对所述品牌田园风格的衣服有所偏好，所述购物网站根据该女生的浏览记录和购买记录和该女生在所述购物网站注册时的个人信息生成特征信息，所述特征信息对应的内容可以为：该女生喜欢所述品牌田园风格的衣服，当所述品牌的衣服推出新款或活动时生成的信息的主要内容为：XXX品牌田园风格的衣服推出新款，或XXX品牌田园风格的衣服推出折扣活动，销售所述品牌的商家经过广告策划将所述主要内容添加到推送信息内，所述服务器获取所述商家将要推送的信息，将所述信息中的特征内容：XXX品牌、田园风格、新款、折扣等内容，所述服务器根据预设的匹配策略将推送的所述信息中的特征内容与用户的特征标识所对应的用户的特征信息进行匹配，如果推送的所述信息中的特征内容与用户的特征标识所对应的用户的特征信息中存在相同或相似的内容则表示匹配成功，所述服务器将商家推送的所述信息发送到所述用户的终端设备上。
所述服务器还可以获得所述用户的反馈信息，例如：所述用户在接受到所述推送的信息后浏览访问了所述商家XXX品牌田园风格的衣服或购买了所述商家XXX品牌田园风格的衣服则表明此次推送是成功的；如果所述用户在接受到所述推送的信息后没有浏览访问所述商家XXX品牌田园风格的衣服或没有购买所述商家XXX品牌田园风格的衣服，甚至将所述推送信息列为垃圾信息或删除了所述信息则表明此次推送是失败的，所述服务器根据用户的反馈结构对匹配策略进行适应性的调整，当然，对匹配策略进行调整时还可以根据大多数用户反馈的信息进行调整。
本申请中通过将获取的将要发送信息的特征内容和用户特征标识进行匹配，如果匹配成功就将所述信息发送到相应的用户终端上，从而实现了根据用户的偏好需求，智能的向不同的用户推送不同的信息，使得用户得到自己感兴趣的内容，从而不再抗拒接收营销信息，达到了用户和商家双赢的目的。
基于与上述方法同样的申请构思，本申请还提出了一种服务器设备，如图2所述，该设备包括：
获取模块21，用于获取将要发送的信息的特征内容；
匹配模块22，用于根据预先设定的匹配策略对用户的特征标识与所述信息的特征内容进行匹配；
发送模块23，用于根据匹配结果将所述信息发送到相应的用户终端。
所述信息是所述服务器根据自身的业务场景生成的；
所述特征内容包括：所述服务器自身业务场景下的特征信息。
所述用户的特征标识是根据用户的个人信息、用户的行为信息和用户的偏好信息生成的。
所述设备还包括：
确定模块，用于将所述用户在所述服务器进行注册时的信息确定为所述用户的个人信息；
所述确定模块，用于将预定时间内所述用户访问所述服务器时所浏览过的信息确定为所述用户的行为信息；
所述确定模块，还用于将预定时间内所述用户访问所述服务器时关注次数超过阈值的某种或某类内容的信息，或购买次数超过阈值的某种或某类商品的信息确定为所述用户的偏好信息。
所述设备还包括：
调整模块，在所述发送模块根据匹配结果将所述信息发送到相应的用户终端后，用于根据所述用户终端对所述匹配结果的反馈信息来对匹配策略进行调整，以使所述服务器根据调整后的所述匹配策略为所述用户设备匹配相适应的信息。
本申请中通过将获取的将要发送信息的特征内容和用户特征标识进行匹配，如果匹配成功就将所述信息发送到相应的用户终端上，从而实现了根据用户的偏好需求，智能的向不同的用户推送不同的信息，使得用户得到自己感兴趣的内容，从而提高用户的体验和感受，同时，提高了信息的命中率。
通过以上的实施方式的描述，本领域的技术人员可以清楚地了解到本申请可借助软件加必需的通用硬件平台的方式来实现，当然也可以通过硬件，但很多情况下前者是更佳的实施方式。基于这样的理解，本申请的技术方案本质上或者说对现有技术做出贡献的部分可以以软件产品的形式体现出来，该计算机软件产品存储在一个存储介质中，包括若干指令用以使得一台终端设备(可以是手机，个人计算机，服务器，或者网络设备等)执行本申请各个实施例所述的方法。
以上所述仅是本申请的优选实施方式，应当指出，对于本技术领域的普通技术人员来说，在不脱离本申请原理的前提下，还可以做出若干改进和润饰，这些改进和润饰也应视本申请的保护范围。
本领域技术人员可以理解实施例中的装置中的模块可以按照实施例描述进行分布于 实施例的装置中，也可以进行相应变化位于不同于本实施例的一个或多个装置中。上述实施例的模块可以集成于一体，也可以分离部署；可以合并为一个模块，也可以进一步拆分成多个子模块。上述本申请实施例序号仅仅为了描述，不代表实施例的优劣。
以上公开的仅为本申请的几个具体实施例，但是，本申请并非局限于此，任何本领域的技术人员能思之的变化都应落入本申请的保护范围。

Claims (10)

  1. 一种信息的发送方法，其特征在于，所述方法包括以下步骤：
    服务器获取将要发送的信息的特征内容；
    所述服务器根据预先设定的匹配策略对用户的特征标识与所述信息的特征内容进行匹配；
    所述服务器根据匹配结果将所述信息发送到相应的用户终端。
  2. 如权利要求1所述方法，其特征在于，所述信息是所述服务器根据自身的业务场景生成的；
    所述特征内容包括：所述服务器自身业务场景下的特征信息。
  3. 如权利要求1所述方法，其特征在于，所述用户的特征标识是根据用户的个人信息、用户的行为信息和用户的偏好信息生成的。
  4. 如权利要求3所述方法，其特征在于，所述服务器将所述用户在所述服务器进行注册时的信息确定为所述用户的个人信息；
    所述服务器将预定时间内所述用户访问所述服务器时所浏览过的信息确定为所述用户的行为信息；
    所述服务器将预定时间内所述用户访问所述服务器时关注次数超过阈值的某种或某类内容的信息，或购买次数超过阈值的某种或某类商品的信息确定为所述用户的偏好信息。
  5. 如权利要求1所述方法，其特征在于，在所述服务器根据匹配结果将所述信息发送到相应的用户终端后，所述方法还包括：
    所述服务器根据所述用户终端对所述匹配结果的反馈信息来对匹配策略进行调整，以使所述服务器根据调整后的所述匹配策略为所述用户设备匹配相适应的信息。
  6. 一种服务器设备，其特征在于，所述设备包括：
    获取模块，用于获取将要发送的信息的特征内容；
    匹配模块，用于根据预先设定的匹配策略对用户的特征标识与所述信息的特征内容进行匹配；
    发送模块，用于根据匹配结果将所述信息发送到相应的用户终端。
  7. 如权利要求6所述设备，其特征在于，所述信息是所述服务器根据自身的业务场景生成的；
    所述特征内容包括：所述服务器自身业务场景下的特征信息。
  8. 如权利要求6所述设备，其特征在于，所述用户的特征标识是根据用户的个人信息、用户的行为信息和用户的偏好信息生成的。
  9. 如权利要求8所述设备，其特征在于，所述设备还包括：
    确定模块，用于将所述用户在所述服务器进行注册时的信息确定为所述用户的个人信息；
    所述确定模块，用于将预定时间内所述用户访问所述服务器时所浏览过的信息确定为所述用户的行为信息；
    所述确定模块，还用于将预定时间内所述用户访问所述服务器时关注次数超过阈值的某种或某类内容的信息，或购买次数超过阈值的某种或某类商品的信息确定为所述用户的偏好信息。
  10. 如权利要求6所述设备，其特征在于，所述设备还包括：
    调整模块，在所述发送模块根据匹配结果将所述信息发送到相应的用户终端后，用于根据所述用户终端对所述匹配结果的反馈信息来对匹配策略进行调整，以使所述服务器根据调整后的所述匹配策略为所述用户设备匹配相适应的信息。
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CN114911835B (zh) * 2022-04-02 2025-05-09 中国建设银行股份有限公司 用户信息处理方法、装置、设备、存储介质和程序产品

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