WO2016181188A1 - Spécification commerciale et technique de solution de gestion de coupons-rabais basée sur application mobile (quponer) - Google Patents

Spécification commerciale et technique de solution de gestion de coupons-rabais basée sur application mobile (quponer) Download PDF

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Publication number
WO2016181188A1
WO2016181188A1 PCT/IB2015/053460 IB2015053460W WO2016181188A1 WO 2016181188 A1 WO2016181188 A1 WO 2016181188A1 IB 2015053460 W IB2015053460 W IB 2015053460W WO 2016181188 A1 WO2016181188 A1 WO 2016181188A1
Authority
WO
WIPO (PCT)
Prior art keywords
product
purchase
discount
social
mobile device
Prior art date
Application number
PCT/IB2015/053460
Other languages
English (en)
Inventor
Sándor Molnár
Péter TÓTH
Gusztáv VARGA
Original Assignee
Sándor Molnár
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Sándor Molnár filed Critical Sándor Molnár
Priority to PCT/IB2015/053460 priority Critical patent/WO2016181188A1/fr
Publication of WO2016181188A1 publication Critical patent/WO2016181188A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0208—Trade or exchange of goods or services in exchange for incentives or rewards

Definitions

  • Quponer is a mobile application based marketing and shopping discount generator tool.
  • the solution is utilizing Its own social portal's inner community, plus other well established social communities, such as Facebook, Twitter, Google+ to enable users to receive instant discounts for their purchase in exchange for putting "advertisement" on their own newsfeed site. This is what QR calls emergenual word of mouth” effect where users share the main information about a great deal they made on a purchase with their on-line friends in social networks.
  • the operation principle is very simple: user checks into a store, takes a selfie/product photo prior to the purchase with a mobile device, identifies the product via barcode scanning tool, converts the photos into a "QR q-pon", post the automatically generated "QR flyer” to his/her messaging wall, and after this marketing activity he/she gets an instant discount coupon to his mobile device which can be utilized at cashier for the product purchase.
  • the process runs in real time with the help of integrated IT solution which eliminates the coupon usage problem of today where all customers are annoyed with lost/forgotten coupons of last shopping.
  • the core database and CMS infrastructure are managed and operated by QR Company in a partnership with Facebook (Twitter/Goggle+/---) and contracted Partner Store companies.
  • the mobile application developed with easy to use, clear navigation and quick to learn approach for customer use in wide age range.
  • the app's main functionalities are “take a selfie”, “create shopping coupon” and “share the post/flyer with friends”, and defined detailed in business specification document beside other minor capabilities like “news feed”, “hot deals nearby”, “statistics” and others.
  • the application can be used after client login where
  • the application interfaced to QR CMS & DB backend system hosted in cloud with a special messaging system capable of handling the required amount of parallel client connection without significant delay.
  • the application is utilizing the customer's mobile device built-in camera for shooting selfie photo and also for bar code (QR code or similar) scanning while the device's display will be used providing the created bar code (QR code or similar) for cashier scan at the point of purchase with special discounts for the Facebook (Twitter/Google+/---) flyer posting.
  • QR code bar code
  • the target mobile device platforms the application is developed are:
  • IOS (mobil and tablet - 7.0 and newer versions)
  • the application uploaded to different stores under QR account and version management.
  • QR App creates a community where the members share the same interest that is to purchase with an instant discount.
  • the QR application asks the QR backend for listing the nearby ( ⁇ 100m distance) available QR Partner Shops.
  • User has to select the one he/she has entered and shall "check in” similarly to Facebook function.
  • This location function has to be built into the QR application using Android/IOS/Windows Phone SDK (software development kit) or development library which provides access for device's resources for developers. App shall list all recent "q-pons"created by other users in the selected store in its own newsfeed wall after checking into that particular store.
  • QR App After the successful "check-in" to the Partner Store the QR App sends information on the selected store to the QR backend and the system will select the associated discount level that is applicable to all items purchasable at the store. QR App backend will send back the discount level information to the user's QR App.
  • the "store discount” shall be not less than 5% but could be higher as well, depending the Partner Store's choice that is pre-defined by Partner Store through the QR admin website. There could be different levels of discount associated with the social portals where user will automatically share the QR flyer.
  • Discounts will add up in case user decides to select multiple options.
  • Several business use case and discount type can be applied in the system according to Partner Store agreements.
  • First photo is a selfie/product photo - ideally the photo contains the user and the product to be purchased at once (like dressing room selfie in a new skirt).
  • the App will ask for a confirmation by the user. If user confirms the next step is up, that is product identification.
  • QR mobile application To identify the selected item QR mobile application is using the device's built in camera for and scanning bar code / QR code or similar ID of selected product for identification purpose.
  • This scanning function has to be built into the QR application itself using Android/IOS/Windows Phone SDK (software development kit) or development library which provides access for device's resources for developers.
  • Android/IOS/Windows Phone SDK software development kit
  • development library which provides access for device's resources for developers.
  • the user's mobile phone camera does not recognize the barcode/QR code, there is a possibility to manually type in the product item number.
  • QR backend database is filled up by Partner Shop manager through the Admin website that enables Partner Shop to manage discount campaigns by giving the possibility to set "additional discount” to any unique product/item.
  • the Q backend will associate what "additional discount” is applicable to the selected item and a notification is sent back to mobile device.
  • optical camera based scanning function can be replaced by the new, more quick and accurate technologies.
  • GPS location information has to be switched on for Partner Shop selection procedure, not all mobile device has this functionality
  • Camera resolution different devices having different camera resolutions providing different picture quality for the scanning algorithm resulting errors or malfunctioning scanner process in poor
  • QR App received all store discount and additional discount information from QR backend, and incorporates the information into one file that is stored at the user's mobile device. Under the mobile device's q-pon area the QR q-pons are visible, QR flyers are visible on the newsfeed area of the App. Open issues:
  • the system After successful conversion the system creates a unique Q q-pon for the given product for the user. It contains the "store discount” and the "additional discount” (if applicable), where all this information is incorporated into a genuine barcode created by the QR App.
  • This barcode will be displayed on the smart phone's display in the size of a regular product tag.
  • the QR q-pon will also contain the selfie picture taken by user in order to be visible when user is trying to redeem the discount at the cashier.
  • the barcode can be scanned by the infrared scanner of the cashier and it shall provide the information to the stores system regarding the discount related to the item(s). In case there are multiple items the QR q-pon will provide barcode for each item.
  • the q-pon bar code (QR code or similar) function can work in 2 different mode :
  • Discount Coupon mode where only the amount of discont and a security code are sent to customers for displaying and scanning at cashier. In this mode the cachier scan the product pricebar code first and after that the discount coupon for the final customer price.
  • Cashier bar code scanner and mobile device display can interfering causing difficult scanning process at cachier.
  • the other output of the QR app is a flyer that is automatically posted on the user's QR newsfeed and optionally on the pre-set social portals (see point 1). On each social portal's newsfeed an elegant flyer will be posted under the user's name as a post from himself (not as a sponsored post). Flyer will include the following information:
  • QR backend stores all the log informations (customer, product, original bar code, coupon, discount, date, time, ... ) in a database.
  • CMS Messaging and Content Management System
  • the application backend system has 2 main functions:
  • the solution can be built on cloud service provider or on private hardware and software infrastructure but the on-demand scale up functionality of hardware, bandwidth and storage resources without loss of services is a must.
  • the CMS data model and database design supports quick response time in messaging for time crucial operations of workflow.
  • QR backend system All data stored in QR backend system should be reported in different ways for several users. Users can be customers, Partner Shop employees and QR admin staff. For quick and responsive reports a dedicated reporting system has to be set and installed. All the pre-defined reports are accessible via the web based desktop client also new report definitions are possible.
  • the DWH and reporting system can be a 3 rd party product or developed dedicated to QR system. 9. Partner Shop databases
  • the control of product data is at Partner Shop manager who input/edit product data only once in their own system and the programmed interface will upload the modification into QR CMS automatically.
  • QR has specified the internal Messaging & CMS data model required for managing the mobile application and social portal communications. All Partner Shop agreement has to define the data has/can to be interfaced in both direction which agreement has technical and business dimensions.
  • QR Admin site offers the possibility for Partner Shop managers to upload product data manually or via Excel import in case Partner Shop does not operate with an own system.
  • the backend system provides a web based client access for data stored.
  • Three different client access and functions are:
  • Partner Shop access where the automatic and/or manual uploaded product information can be modified, reports can be accessed. Can be 2 or more authorization level access depending on shop manager, product manager or other responsibility.

Landscapes

  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Development Economics (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

Quponer (QR) est un outil de commercialisation et générateur de rabais sur achat basé sur une application mobile. La solution consiste en l'utilisation de sa propre communauté interne de portail social, ainsi que d'autres communautés sociales bien établies, comme Facebook, Twitter, Google + pour permettre à des utilisateurs de recevoir des rabais instantanés pour leur achat en échange de la présentation de "publicité" sur leur propre site de fil de nouvelles. C'est ce QR désigne l'effet virtuel "de bouche oreille" où les utilisateurs partagent une information principale concernant une excellente affaire qu'ils ont réalisée lors d'un achat avec leurs amis en ligne sur les réseaux sociaux. Le principe de l'opération est très simple : l'utilisateur visite un magasin, prend un autoportrait photographique/produit avant l'achat avec un dispositif mobile, identifie le produit par l'intermédiaire d'un lecteur de code à barres, convertit les photos en un "QR q-pon", publie la "tract QR" généré automatiquement sur son mur de messages, et suite à cette activité de commercialisation il/elle obtient un coupon de rabais instantané sur son dispositif mobile qui peut être utilisé à la caisse pour l'achat du produit. Le processus se déroule en temps réel grâce à la solution de technologie de l'information intégrée qui élimine le problème actuel d'utilisation de coupons où tous les clients sont contrariés par la perte/l'oubli de coupons obtenus lors de leurs achats précédents.
PCT/IB2015/053460 2015-05-11 2015-05-11 Spécification commerciale et technique de solution de gestion de coupons-rabais basée sur application mobile (quponer) WO2016181188A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
PCT/IB2015/053460 WO2016181188A1 (fr) 2015-05-11 2015-05-11 Spécification commerciale et technique de solution de gestion de coupons-rabais basée sur application mobile (quponer)

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/IB2015/053460 WO2016181188A1 (fr) 2015-05-11 2015-05-11 Spécification commerciale et technique de solution de gestion de coupons-rabais basée sur application mobile (quponer)

Publications (1)

Publication Number Publication Date
WO2016181188A1 true WO2016181188A1 (fr) 2016-11-17

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PCT/IB2015/053460 WO2016181188A1 (fr) 2015-05-11 2015-05-11 Spécification commerciale et technique de solution de gestion de coupons-rabais basée sur application mobile (quponer)

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN112534455A (zh) * 2018-07-31 2021-03-19 斯纳普公司 动态可配置的社交媒体平台

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5903874A (en) * 1996-06-27 1999-05-11 Mci Communications Corporation System and method for electronic coupon management
US20040107135A1 (en) * 2002-12-03 2004-06-03 Craig Deatherage Electronic coupon distribution and redemption system and method
US20140214511A1 (en) * 2011-07-29 2014-07-31 Coupons.Com Incorporated Coupon social networking platform

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5903874A (en) * 1996-06-27 1999-05-11 Mci Communications Corporation System and method for electronic coupon management
US20040107135A1 (en) * 2002-12-03 2004-06-03 Craig Deatherage Electronic coupon distribution and redemption system and method
US20140214511A1 (en) * 2011-07-29 2014-07-31 Coupons.Com Incorporated Coupon social networking platform

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN112534455A (zh) * 2018-07-31 2021-03-19 斯纳普公司 动态可配置的社交媒体平台

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