WO2016169344A1 - Procédé et dispositif de pousser de programmes - Google Patents

Procédé et dispositif de pousser de programmes Download PDF

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Publication number
WO2016169344A1
WO2016169344A1 PCT/CN2016/075816 CN2016075816W WO2016169344A1 WO 2016169344 A1 WO2016169344 A1 WO 2016169344A1 CN 2016075816 W CN2016075816 W CN 2016075816W WO 2016169344 A1 WO2016169344 A1 WO 2016169344A1
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WO
WIPO (PCT)
Prior art keywords
user
user type
server
program
user terminal
Prior art date
Application number
PCT/CN2016/075816
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English (en)
Chinese (zh)
Inventor
王艳
张玉洲
李辉
Original Assignee
中兴通讯股份有限公司
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
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Publication of WO2016169344A1 publication Critical patent/WO2016169344A1/fr

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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866Management of end-user data
    • H04N21/25891Management of end-user data being end-user preferences
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866Management of end-user data
    • H04N21/25875Management of end-user data involving end-user authentication
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • H04N21/26258Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists for generating a list of items to be played back in a given order, e.g. playlist, or scheduling item distribution according to such list
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/435Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/65Transmission of management data between client and server
    • H04N21/658Transmission by the client directed to the server
    • H04N21/6581Reference data, e.g. a movie identifier for ordering a movie or a product identifier in a home shopping application

Definitions

  • the present invention relates to the field of network television, and in particular, to a method and device for pushing a program.
  • IPTV Internet Protocol Television
  • OTT TV Over The Top Television
  • the main functions of IPTV and OTT include live broadcast, on-demand, look back, time shift, personal local program recording, personal network program recording, Web On TV, Flash On TV, online games, and so on.
  • the number of programs has doubled, and users have a lot of choices.
  • the types of programs that they view are also different.
  • the embodiment of the invention provides a method and a device for pushing a program, which solves the problem that the user is inconvenient to watch a program due to the unreasonable setting of the program list in the prior art.
  • the embodiment of the present invention adopts the following technical solutions:
  • a method of pushing a program including:
  • the server pushes the user type selection data to the user terminal
  • the server matches the program list of the user type according to the user type corresponding to the selection instruction, and pushes the matched program list to the user terminal.
  • the method further includes: the server establishing a mapping table of the program list matched with the user type according to the attribute of the user type; or the server receiving the user terminal sending A mapping table established by the user type and its corresponding program list, and the mapping table is saved.
  • the server further includes: classifying the user type according to the attribute of the new program, and pushing the information about the new program corresponding to the user type to the user terminal when the user terminal is online.
  • the method further includes: the server receiving a switching instruction that the user terminal switches the current user type, and determining whether to execute the switching instruction according to the current user type and a target user type that needs to be switched.
  • determining whether to execute the switching instruction according to the current user type and the type of the user that needs to be switched includes: acquiring a target user type according to the switching instruction; authenticating the target user type; if the authentication is passed, Then switch the current user type to the target user type.
  • a method of pushing a program including:
  • the user terminal receives the selection data of the user type pushed by the server, and displays the user type selection interface according to the selection data;
  • the user terminal receives a program list that is pushed by the server and matches a user type corresponding to the selection instruction, and displays the program list.
  • the method further includes: the user terminal receiving a setting instruction for setting a program list of each user type, generating a mapping table of the user type and the corresponding program list according to the setting instruction, and sending the mapping table to the Said server.
  • the method further includes: the user terminal receiving a switching instruction that the user switches the current user type, and sending the switching instruction to the server.
  • a program pushing device includes:
  • a data pushing module configured to: the server pushes the user type selection data to the user terminal;
  • An instruction receiving module configured to receive, by the server, a selection instruction of a user type fed back by the user terminal;
  • the program list determining module is configured to match the program list of the user type according to the user type corresponding to the selection instruction, and push the matched program list to the user terminal.
  • the method further includes a mapping table establishing module, wherein the mapping relationship establishing module is configured to establish, by the server, a mapping table of a program list matched with the user type according to an attribute of the user type; or set to receive the user type sent by the user terminal and A mapping table established by the corresponding program list, and the mapping table is saved.
  • the mapping relationship establishing module is configured to establish, by the server, a mapping table of a program list matched with the user type according to an attribute of the user type; or set to receive the user type sent by the user terminal and A mapping table established by the corresponding program list, and the mapping table is saved.
  • the method further includes: a user type switching module, wherein the user type switching module is configured to receive, by the server, a switching instruction that the user terminal switches the current user type, and determine whether the current user type and the target user type that needs to be switched according to the current user type Executing the switching instruction.
  • a user type switching module configured to receive, by the server, a switching instruction that the user terminal switches the current user type, and determine whether the current user type and the target user type that needs to be switched according to the current user type Executing the switching instruction.
  • a program pushing device includes:
  • a data processing module configured to receive, by the user terminal, selection data of a user type pushed by the server, and select the data The interface is displayed;
  • the instruction transceiver module is configured to receive a user type selection instruction of the user, and send the selection instruction to the server;
  • the program list obtaining module is configured to receive, by the user terminal, a program list matched by a user type corresponding to the selection instruction pushed by the server, and display the program list.
  • the embodiment of the present invention provides a method and device for pushing a program, which pushes user type selection data to a user terminal through a server, and receives a user type selection instruction fed back by the user terminal; the server further selects according to the received
  • the user type corresponding to the instruction matches the program list of the user type, and pushes the matched program list to the user terminal.
  • the content in the program list without requiring the user to select among a large number of program lists, or switching in a large number of program channels, causes unnecessary waste of time, and is simplified for the user itself. Its operation enhances the user experience.
  • FIG. 1 is a flowchart of a method for pushing a program according to Embodiment 1 of the present invention
  • FIG. 2 is a flowchart of a method for pushing a program according to Embodiment 2 of the present invention
  • FIG. 3 is a schematic structural diagram of an apparatus for program pushing according to Embodiment 3 of the present invention.
  • FIG. 4 is a schematic structural diagram of an apparatus for program push according to Embodiment 4 of the present invention.
  • Embodiment 1 is a diagrammatic representation of Embodiment 1:
  • FIG. 1 is a flowchart of a method for pushing a program according to Embodiment 1 of the present invention.
  • the method for pushing a program includes:
  • S101 The server pushes the user type selection data to the user terminal.
  • the user terminal in the present invention includes: a mobile phone, a tablet, a palmtop computer, a set top box, etc.; the server includes: a system server of a network television IPTV&OTT or a system server of a network video website; the user type may include classifying users in a broad sense.
  • the server will choose the type of user Pushing data to the user terminal includes: the server directly pushes the user type selection interface to the user terminal, so that the user The terminal side directly performs display; or the server pushes relevant data selected by the user type to the user terminal, and generates a selection interface on the user terminal side before displaying;
  • S102 The server receives a selection instruction of a user type fed back by the user terminal.
  • the user terminal After the user terminal displays the user type selection interface, the user selects the corresponding user type according to the attribute of the user, and performs operations on the user terminal side. After receiving the operation of the user, the user terminal feeds back the corresponding selection instruction to the server. ;
  • the server matches the program list of the user type according to the user type corresponding to the selection instruction, and pushes the matched program list to the user terminal;
  • the server After receiving the selection instruction, the server specifically performs the following steps: acquiring the selected user type according to the selection instruction; matching the program list corresponding to the user type according to the obtained user type, and pushing the matched program list to the program list The user terminal. In this way, the program list of the user type selected by the user terminal is displayed.
  • the program list includes on-demand Programs, live programs, and arrangement of live channels; etc.; in the arrangement of the live channels, generally set directly according to time; for example, in the user type of children, the setting of the program list may be at 5 pm to The 6 o'clock time period is set to play CCTV1 (this time period is the time when the animation is played); in other time periods, it is an on-demand program.
  • the method before the server performs the step S101 to push the user type selection data to the user terminal, the method further includes: the server establishing a mapping table of the program list matching the user according to the attribute of the user type; or The server receives a mapping table established by the user terminal and the corresponding program list sent by the user terminal, and saves the mapping table.
  • the mapping table of the program list matched by the server according to the attribute of the user type may include: classifying the program in the server according to the attribute of the user type, and saving the classified program and the corresponding user type to establish a mapping table.
  • the server receives a setting instruction for setting a program list of each user type sent by the user terminal, and establishes a mapping table of the user type and the corresponding program list according to the setting instruction;
  • the setting instruction includes It is not limited to: at least one of adding a new program, deleting an existing program, setting a play time of a certain program, controlling a play time, selecting a live channel, and setting a live program;
  • the server pushes the program corresponding to the user type to the user terminal;
  • the server receives a mapping table established by the user terminal and the corresponding program list sent by the user terminal, and
  • the saving of the mapping table may include: the user can log in through the user terminal.
  • the user terminal interface is configured to separately set a program list of each user type, and the mapping table of the user type and the program list is generated in the user terminal, and the server directly receives the mapping table sent by the user terminal, and then saves After selecting the user type, the server pushes the program list of the corresponding user type to the user terminal, so that the user can conveniently view the program he needs.
  • the method for pushing the program further includes: the server classifying the user type according to the attribute of the new program, and adding the user type correspondingly when the user terminal is online.
  • the program is pushed to the user terminal. For example, an animation has been added, and the server classifies it into children based on the properties of the program.
  • the server pushes the information of the cartoon to the user terminal, and on the user terminal side, the related information of the cartoon is displayed, including: Video, profile, etc.; users can click to play or add the animation set time to the program list, and when entering the role of the elderly, the animation is not recommended to the user, so that after entering the role will be the latest The program is recommended to the corresponding user role to facilitate the user to add the program to the program list.
  • the method further includes: the server receiving a switching instruction that the user terminal switches the current user type, and determining whether to execute the switching instruction according to the current user type and a target user type that needs to be switched. Determining whether to execute the switching instruction according to the current user type and the type of the user that needs to be switched may include: acquiring a target user type according to the switching instruction; authenticating the target user type; if the authentication is passed, The current user type is switched to the target user type. In this embodiment, by restricting the rights of the user type, the television program viewing content of the family member is regulated. Before the step, whether the user needs to perform authentication when switching between the user types by the user terminal is performed. For example, when switching from a child to a user type such as youth, authentication is required.
  • the server After the authentication is passed, the server will push the corresponding program list; for example, the user type of the youth is set, and the user is switched to any user.
  • the type does not require authentication, etc.; for this step, after authenticating the target user type; if the authentication is passed, the current user type is switched to the target user type, and if the authentication fails, the switching is performed.
  • the instructions are not processed and the current interface is maintained.
  • the purpose of freely switching between user types of various types can be achieved, and the types of viewing programs of certain user types can be restricted by setting the rights of switching, and the content of the family program is regulated. .
  • the solution may further include: the server receiving an instruction for establishing a new user type sent by the user terminal, and establishing a corresponding new user type according to the instruction. Since the default user type in the server may be insufficiently diversified or too monotonous for the user, in this embodiment, the server receives an instruction to establish a new user type sent by the user terminal, and establishes according to the instruction thereof. Corresponding new user types, so that the user can set the program list on the new user type. Similarly, the server can automatically assign the program list according to the attributes of the user type.
  • Embodiment 2 is a diagrammatic representation of Embodiment 1:
  • FIG. 2 is a flowchart of a method for pushing a program according to Embodiment 2 of the present invention.
  • the method for pushing a program includes:
  • the user terminal receives the selection data of the user type pushed by the server, and displays the user type selection interface according to the selection data.
  • the user type selection data includes: a user type selection interface, and the user terminal directly displays the user type selection interface after receiving the user type selection interface, or the user terminal receives the selection data after receiving the selection data. Display after generating the selection interface;
  • the user terminal receives a user selection instruction for a user type, and feeds the selection instruction to the server;
  • the user terminal receives a selection instruction for the user type of the user's operation, and feeds the instruction to the server after receiving the instruction;
  • S203 The user terminal receives a program list that is matched by a user type corresponding to the selection instruction that is pushed by the server, and displays the program list.
  • the user terminal receives a setting instruction for setting a program list of each user type, generates a mapping table of the user type and the corresponding program list according to the setting instruction, and sends the mapping table to the server.
  • the mapping table is generated on the user terminal side
  • the mapping table is sent to the server.
  • the user terminal may directly send the setting instruction to the server, where the setting is performed.
  • the command is used by the server to establish a mapping table between the user type and the corresponding program list according to the setting instruction; since the user terminal may include a fixed terminal such as a set top box, the mobile terminal may also include a mobile terminal, a tablet, etc., so that the user can also be in the field.
  • the display includes: directly displaying the content of the program list, or displaying the corresponding content according to the current time according to the content in the program list. For example, when the content of the CCTV 1 is played for the current time in the program list, the user terminal directly plays the CCTV1 channel.
  • the method further includes: the user terminal receiving a switching instruction that the user switches the current user type, and sending the switching instruction to the server; in the actual operation, for the user type
  • the setting of the corresponding program list is generally set by a young person or a parent in the family. In the setting process, it is mainly set according to the preferences of each user type and the requirements of the user type thereof, therefore, When each user type can freely switch between user types, it is possible to set a restriction on a specific user type that cannot be freely switched, for example, setting a permission for a child user type.
  • Embodiment 3 is a diagrammatic representation of Embodiment 3
  • the program pushing device 30 includes: a data pushing module 301, an instruction receiving module 302, and a program order determining module.
  • the data pushing module 301 is configured to: the server pushes the user type selection data to the user terminal;
  • the command receiving module 302 is configured to receive, by the server, a user type selection instruction fed back by the user terminal;
  • the determining module 303 is configured to match the program list of the user type according to the user type corresponding to the selection instruction, and push the matched program list to the user terminal.
  • the program list includes an on-demand program, a live program, and an arrangement of a live channel.
  • the arrangement of the live channel is generally set directly according to time.
  • the user terminal in the present invention includes: a mobile phone, a tablet, and a palmtop computer.
  • the server includes: a system server of the network television IPTV & OTT or a system server of the network video website; the solution pushes different program lists according to different types of users, so that the user only needs to perform the user type for the corresponding user.
  • the program can be viewed without having to select among a large number of program listings, which facilitates the user's program viewing and improves the user experience.
  • the push device 30 further includes a mapping table establishing module, the mapping table establishing module is configured to establish, by the server, a mapping table of a program list matching the user according to an attribute of the user type; further, according to the user type The attribute classifies the programs in the server, and the way to create a mapping table between the classified programs and the corresponding user types
  • the line save may be: setting the server to receive a setting instruction for setting a program list of each user type sent by the user terminal, and establishing a mapping table of the user type and the corresponding program list according to the setting instruction; Or, configured to receive a mapping table established by the user terminal and a corresponding program list sent by the user terminal, and save the mapping table; thus, after receiving the selection instruction sent by the user terminal, the program list is determined.
  • the module 303 matches the corresponding program list in the mapping table according to the selection instruction, and pushes the program list to the user terminal.
  • the push device 30 further includes a user type establishing instruction, the user type establishing instruction is used by the server to receive an instruction for establishing a new user type sent by the user terminal, and establishing according to the instruction. Corresponding new user type.
  • the pushing device 30 further includes: a user type switching module, the user type switching module is configured to receive, by the server, a switching instruction that the user terminal switches the current user type, and according to the current user type and The target user type that needs to be switched determines whether the switching instruction is executed.
  • a user type switching module is configured to receive, by the server, a switching instruction that the user terminal switches the current user type, and according to the current user type and The target user type that needs to be switched determines whether the switching instruction is executed.
  • Embodiment 4 is a diagrammatic representation of Embodiment 4:
  • FIG. 4 is a schematic structural diagram of an apparatus for autofocus according to Embodiment 4 of the present invention.
  • the program pushing apparatus 40 includes: a data processing module 401, an instruction transceiver module 402, and a program order acquisition module 403;
  • the data processing module 401 is configured to receive, by the user terminal, selection data of a user type pushed by the server, and display the selection interface;
  • the instruction transceiver module 402 is configured to receive a user type selection instruction of the user, and select the user
  • the program is sent to the server;
  • the program list obtaining module 403 is configured to receive, by the user terminal, a program list matching the user type corresponding to the selection instruction pushed by the server, and display the program list.
  • the invention pushes the user type selection data to the user terminal through the server, and receives the user type selection instruction fed back by the user terminal; the server then matches the user type program list according to the user type corresponding to the received selection instruction. And pushing the matched program list to the user terminal.
  • the server matches the user type program list according to the user type corresponding to the received selection instruction.
  • pushing the matched program list to the user terminal.
  • modules or steps of the present invention described above can be implemented by a general-purpose computing device that can be centralized on a single computing device or distributed across a network of multiple computing devices. Alternatively, they may be implemented by program code executable by the computing device such that they may be stored in the storage device by the computing device and, in some cases, may be different from the order herein.
  • the steps shown or described are performed, or they are separately fabricated into individual integrated circuit modules, or a plurality of modules or steps thereof are fabricated as a single integrated circuit module.
  • the invention is not limited to any specific combination of hardware and software.
  • the foregoing embodiments of the present invention can be applied to the field of network television, and solve the problem that the user is inconvenient to watch a program due to the unreasonable setting of the program list in the prior art, and the user only needs to target the user when viewing the program.
  • Type to select then it will receive the matching program list pushed by the server, which only needs to select in the program list or directly play the content in the program list, without the user needing to play a large number of programs again.
  • Selecting in a single medium, or switching between a large number of program channels causes unnecessary waste of time, and for the user itself, it also simplifies its operation and improves the user experience. .

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  • Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Computer Graphics (AREA)
  • Computer Security & Cryptography (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

L'invention concerne un procédé et un dispositif de pousser de programmes. Le procédé de pousser de programmes comprend les étapes suivantes : un serveur pousse des données de sélection d'une catégorie d'utilisateurs vers un terminal utilisateur ; le serveur reçoit une instruction de sélection de la catégorie d'utilisateurs retournée par le terminal utilisateur ; et, en fonction de la catégorie d'utilisateurs correspondant à l'instruction de sélection, le serveur met en concordance une liste de programmes de la catégorie d'utilisateurs et pousse la liste de programmes vers le terminal utilisateur. Cette solution résout le problème du manque de commodité pour un utilisateur voulant regarder un programme, dû au fait que la définition de la liste de programmes n'est pas raisonnable. Lorsqu'un utilisateur veut regarder un programme, il suffit de sélectionner la catégorie d'utilisateurs de l'utilisateur, de sorte que la liste de programmes mise en concordance poussée par le serveur sera reçue, et il suffit que la sélection soit effectuée dans la liste de programmes sans sélection de listes de programmes trop importantes causant une perte de temps inutile.<sb />
PCT/CN2016/075816 2015-04-20 2016-03-07 Procédé et dispositif de pousser de programmes WO2016169344A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
CN201510188117.1A CN106162244A (zh) 2015-04-20 2015-04-20 一种节目的推送方法及装置
CN201510188117.1 2015-04-20

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