WO2016123894A1 - 广告投放方法和系统 - Google Patents
广告投放方法和系统 Download PDFInfo
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- WO2016123894A1 WO2016123894A1 PCT/CN2015/081570 CN2015081570W WO2016123894A1 WO 2016123894 A1 WO2016123894 A1 WO 2016123894A1 CN 2015081570 W CN2015081570 W CN 2015081570W WO 2016123894 A1 WO2016123894 A1 WO 2016123894A1
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- advertisement data
- video program
- advertisement
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
Definitions
- the present invention relates to the field of Internet technologies, and in particular, to an advertisement delivery method and system.
- the advertisement when an advertisement is placed in a video, the advertisement is usually placed for a period of time before the video content is started to be played, and the video program content is played after the advertisement is played.
- the ads served in this way are not precise enough.
- the present invention aims to solve at least one of the technical problems in the related art to some extent.
- an object of the present invention to provide an advertisement delivery method that can improve the accuracy of an advertisement to be placed.
- Another object of the present invention is to propose an advertisement delivery system.
- an advertisement delivery method includes: acquiring video program content, and acquiring advertisement data, wherein the advertisement data is determined after identifying the video program content; Video program content, and playing an advertisement when the video program content is played according to the advertisement data.
- the advertisement delivery method proposed by the embodiment of the first aspect of the present invention can realize the correlation between the advertisement data and the content of the video program by identifying the advertisement data of the video program content, thereby improving the accuracy of the advertisement.
- an advertisement delivery system includes a player, and the player includes: an acquisition module, configured to acquire video program content, and obtain advertisement data, where the advertisement data is The video module content is determined after being identified; the playing module is configured to play the video program content, and play an advertisement when playing the video program content according to the advertisement data.
- the advertisement delivery system proposed by the embodiment of the second aspect of the present invention can realize the correlation between the advertisement data and the content of the video program by identifying the advertisement data of the video program content, thereby improving the accuracy of the advertisement.
- An embodiment of the present invention further provides an electronic device, including: one or more processors; a memory; Or a plurality of programs, the one or more programs being stored in the memory, when executed by the one or more processors, performing operations of: acquiring video program content, and acquiring advertisement data, the advertisement data being Determining the content of the video program after being identified; playing the video program content, and playing an advertisement when playing the video program content according to the advertisement data.
- An embodiment of the present invention further provides a non-volatile computer storage medium, where the computer storage medium stores one or more modules, and when the one or more modules are executed, performing the following operations: acquiring video program content, And obtaining advertisement data, the advertisement data being determined after identifying the video program content; playing the video program content, and playing an advertisement when playing the video program content according to the advertisement data.
- FIG. 1 is a schematic flow chart of an advertisement delivery method according to an embodiment of the present invention.
- FIG. 2 is a schematic diagram of an advertisement delivery effect in an embodiment of the present invention.
- FIG. 3 is a schematic diagram of another advertisement delivery effect in an embodiment of the present invention.
- FIG. 4 is a schematic flowchart of an advertisement delivery method according to another embodiment of the present invention.
- FIG. 5 is a schematic flowchart of an advertisement delivery method according to another embodiment of the present invention.
- FIG. 6 is a schematic structural diagram of an advertisement delivery system according to another embodiment of the present invention.
- FIG. 7 is a schematic structural diagram of an advertisement delivery system according to another embodiment of the present invention.
- FIG. 1 is a schematic flowchart of an advertisement delivery method according to an embodiment of the present invention, where the method includes:
- S11 Acquire video program content, and obtain advertisement data, where the advertisement data is determined after identifying the video program content.
- the video program content is the content of the video program that the user needs to play.
- the user can search for the video section to be played by searching one by one or by keyword. Content.
- the user can click the name of the content of the video program.
- the player can send the identification information of the content of the video program clicked by the user to the video data server, the video data.
- a large amount of video program content is pre-stored in the server, and the content of the video program is saved corresponding to the identification information when saving.
- the video data server may find the corresponding video program content according to the identification information, and after the video data server finds the corresponding video program content, the video program content may be sent to the player for playing.
- the identification information of the video program content is, for example, an identity (ID) of the video program content.
- the advertisement data is related to the content of the video program to be played.
- the video program content 21 is "Transformers 3", and "Lenovo” appears in the content of the video program, and the advertisement data is about “Lenovo”.
- Advertising data For another example, referring to FIG. 3, "Ily Shuhua Milk” appears in the video program content 31, and the advertisement data is advertisement data about "Ili Shuhua Milk”.
- each video program content may be identified in advance to obtain advertisement data, and the advertisement data is saved corresponding to the identification information of the video program content, for example, the advertisement data is stored in the advertisement data server corresponding to the identification information of the video program content.
- the player may send the identification information of the video program content that the user clicks to the advertisement data server, and the advertisement data server acquires the corresponding advertisement data according to the identification information, and sends the corresponding advertisement data to the player.
- S12 playing the video program content, and playing an advertisement when playing the video program content according to the advertisement data.
- the player acquires the video program content from the video data server and obtains the advertisement data from the advertisement data server, the video program content and the advertisement data can be played.
- the player may specifically be a player supporting the advertisement display function due to the need to play the advertisement data.
- the advertisement data may include at least one of the following items: display time, placement position, advertisement content, and advertisement link information.
- the advertisement content may include one or more of text, picture, and video.
- the advertisement content included in the advertisement data may be displayed in the display time included in the advertisement data and the display position included in the advertisement data, and when the user clicks on the advertisement content, the user may jump to The ad page corresponding to the ad link information.
- the advertisement 22 when the video program content 21 is played, when "Lenovo" appears in the video program content, the advertisement 22 is played in the video program content, and the advertisement 22 may specifically include the advertisement content, such as the picture Lenovo, when the user clicks on the picture. Lenovo can jump to the ad link information, for example, jump to http://www.lenovo.com.cn/ Page.
- the advertisement 32 when the video program content 31 is played, when the "Ily Shuhua Milk" appears in the video program content, the advertisement 32 is played in the video program content, and the advertisement 32 may specifically include the advertisement content, for example, the advertisement content is In the form of text, when the user clicks on the text content, he can jump to the advertisement link information, for example, jump to the webpage corresponding to Yilishuhua milk.
- the advertisement data can be related to the video program content, and the accuracy of the advertisement is improved.
- the user does not need to wait for the advertisement by playing the advertisement when playing the video program content. After the playing is completed, the video program content can be seen, and the time cost is reduced.
- the number of the advertising target can be increased relative to the period of time before the advertisement is placed on the video program content.
- FIG. 4 is a schematic flowchart of an advertisement delivery method according to another embodiment of the present invention, where the method includes:
- the video content identification module identifies the video program content to obtain advertisement data.
- all advertised merchandise lists in the video program content can be identified first.
- the list of advertised products can be automatically identified by manual identification or according to a preset algorithm, and the time of occurrence of each item can also be identified.
- Video ID index Advertising tag Video appearance time 12345 1 Metersbonwe 5 minutes and 20 seconds 12345 2 Lenovo 10 minutes and 30 seconds 12345 3 Elysian milk 20 minutes and 7 seconds 12345 4 Jian Nanchun 35 minutes 55 seconds 12345 5 other ...
- an advertiser (which may be simply referred to as a customer) may be identified from a list of all advertised products according to a pre-established group of advertisers, and advertisement data may be generated according to the list of products of the advertiser, and each type of advertisement data may be combined The time when the item appeared.
- the parameters in the display position in Table 2 may respectively indicate the number of pixels occupied by the horizontal and vertical positions of the advertisement content, wherein the starting point of the occupied position of the advertisement content may be the default.
- Advertising content can be in the form of text, images or videos.
- the video program content can be saved corresponding to the video ID in the video data server.
- the video ID is stored corresponding to the advertisement data.
- the player may send the video ID corresponding to the video program content to the video data server, and the video data server finds the corresponding video program content according to the video ID and sends the content to the player, and The player also sends the video ID to the advertisement data server, and the advertisement data server finds the corresponding advertisement data according to the video ID and sends the corresponding advertisement data to the player, and after the player obtains the video program content and the advertisement data, the video program content can be played, and Display ad content and ad link information, etc. at the appropriate time and location based on ad data.
- the above example is not generating non-customer advertisement data when generating advertisement data. It can be understood that, considering that the advertiser group may be dynamically adjusted, some advertiseable targets may become non-customers, and some original non-customers have May become a customer later.
- the advertiser database changes, in order to not need to adjust the video source library, all the advertiseable products can be identified when the video is pre-framed, and the advertisement data is generated, whether or not it is a customer, the advertisement data and the video are saved. The ID is correspondingly stored in the advertisement data server.
- the advertisement data server may first find the corresponding advertisement data according to the video ID, and search for each advertisement data in the advertiser database to find out whether it belongs to the advertiser, for example, the advertisement data includes The name of the product, the product name is pre-recorded in the advertiser database. If the product name can be found in the advertiser database, the corresponding advertisement data is determined to be the customer's advertisement data, and then the customer's advertisement data is sent to the player; otherwise, If the ad data is not the customer's ad data, the ad data is not sent to the player.
- the process of playing the video program content and the advertisement may include:
- S51 The user requests to play the video program content.
- S52 The player acquires video program content from the video data server.
- the player sends a video ID to the video data server, and the video data server finds the corresponding video program content based on the video ID and sends it to the player.
- S53 The player obtains advertisement data from the advertisement data server.
- the player sends the video ID to the advertisement data server, and the advertisement data server finds the corresponding advertisement data according to the video ID, and after the advertisement database determines that the advertisement data is the advertisement data of the customer, sends the advertisement data to the player.
- the player sends the identification information of the content of the video program to be played to the advertisement data server
- the advertisement data server pre-corresponds to the identification information and the advertisement data for storing the content of the video program, and therefore, the advertisement data server identifies the content of the video program according to the content. Information can find the corresponding advertising data.
- the advertisement data server may obtain advertisement identification information according to the advertisement data, such as the product name of the advertisement, and the advertisement data may include a product name, such as Yili Shuhua milk, etc., after the advertisement data server obtains the advertisement identification information, the advertisement may be Identification information is sent to the advertiser database.
- the advertisement identification information belonging to the advertiser is pre-recorded in the advertiser database, for example, the name of the product belonging to the advertiser is recorded in advance.
- the advertiser database may perform a local search. If the advertisement database is found, for example, the Yili Shuhua milk is found locally, the advertisement data server may send a response message indicating the inquiry. After receiving the response message indicating the query, the advertisement data server determines that the advertisement data found by itself belongs to the advertiser, and sends the advertisement data belonging to the advertiser to the player.
- S54 The player plays the advertisement at the corresponding time and position according to the display time and the display position included in the advertisement data when playing the video program content.
- the advertisement 22 when the video program content 21 is played, when "Lenovo" appears in the video program content, the advertisement 22 is played in the video program content, and the advertisement 22 may specifically include the advertisement content, such as the picture Lenovo, when the user clicks on the picture. Lenovo can jump to the ad link information, for example, to the corresponding page of http://www.lenovo.com.cn/.
- the advertisement 32 when the video program content 31 is played, when the "Ily Shuhua Milk" appears in the video program content, the advertisement 32 is played in the video program content, and the advertisement 32 may specifically include the advertisement content, for example, the advertisement content is In the form of text, when the user clicks on the text content, he can jump to the advertisement link information, for example, jump to the webpage corresponding to Yilishuhua milk.
- the advertisement data can be related to the video program content, and the accuracy of the advertisement is improved.
- the user does not need to wait for the advertisement by playing the advertisement when playing the video program content. After the playing is completed, the video program content can be seen, and the time cost is reduced; in this embodiment, by playing the advertisement when playing the video program content, the number of the advertising target can be increased relative to the period before the advertisement is placed on the video program content;
- the embodiment can query whether the advertisement data of the customer is needed when the content of the video program needs to be played, and the video source can be re-changed after the customer is updated, thereby reducing the workload.
- FIG. 6 is a schematic structural diagram of an advertisement delivery system according to another embodiment of the present invention.
- the system 60 includes a player 61.
- the player 61 includes an acquisition module 611 and a playback module 612.
- the obtaining module 611 is configured to acquire video program content, and obtain advertisement data, where the advertisement data is determined after identifying the video program content;
- the video program content is the content of the video program that the user needs to play.
- the content of the video program to be played can be searched by searching one by one or by keyword.
- the user can click the name of the content of the video program.
- the player can send the identification information of the content of the video program clicked by the user to the video data server, the video data.
- a large amount of video program content is pre-stored in the server, and the content of the video program is saved corresponding to the identification information when saving.
- the video data server may find the corresponding video program content according to the identification information, and after the video data server finds the corresponding video program content, the video program content may be sent to the player for playing.
- the identification information of the video program content is, for example, an identity (ID) of the video program content.
- the advertisement data is related to the content of the video program to be played.
- the video program content 21 is "Transformers 3", and "Lenovo” appears in the content of the video program, and the advertisement data is about “Lenovo”.
- Advertising data For another example, referring to FIG. 3, "Ily Shuhua Milk” appears in the video program content 31, and the advertisement data is advertisement data about "Ili Shuhua Milk”.
- each video program content may be identified in advance to obtain advertisement data, and the advertisement data is saved corresponding to the identification information of the video program content, for example, the advertisement data is stored in the advertisement data server corresponding to the identification information of the video program content. in.
- the player may send the identification information of the content of the video program clicked by the user to the advertisement data server, and the advertisement data server according to the identification information Get the corresponding ad data and send it to the player.
- the playing module 612 is configured to play the video program content, and play an advertisement when playing the video program content according to the advertisement data.
- the player acquires the video program content from the video data server and obtains the advertisement data from the advertisement data server, the video program content and the advertisement data can be played.
- the player may specifically be a player supporting the advertisement display function due to the need to play the advertisement data.
- the advertisement data may include at least one of the following items: display time, placement position, advertisement content, and advertisement link information.
- the advertisement content may include one or more of text, picture, and video.
- the advertisement content included in the advertisement data may be displayed in the display time included in the advertisement data and the display position included in the advertisement data, and when the user clicks on the advertisement content, the user may jump to The ad page corresponding to the ad link information.
- the advertisement 22 when the video program content 21 is played, when "Lenovo" appears in the video program content, the advertisement 22 is played in the video program content, and the advertisement 22 may specifically include the advertisement content, such as the picture Lenovo, when the user clicks on the picture. Lenovo can jump to the ad link information, for example, to the corresponding page of http://www.lenovo.com.cn/.
- the advertisement 32 when the video program content 31 is played, when the "Ily Shuhua Milk" appears in the video program content, the advertisement 32 is played in the video program content, and the advertisement 32 may specifically include the advertisement content, for example, the advertisement content is In the form of text, when the user clicks on the text content, he can jump to the advertisement link information, for example, jump to the webpage corresponding to Yilishuhua milk.
- system 60 further includes:
- the identifying device 62 is configured to identify the video program content, and generate the advertisement data
- the advertisement data server 63 is configured to save the advertisement data corresponding to the identification information of the video program content, so as to acquire the advertisement data according to the identification information of the video program content.
- the advertised product list and the appearance time can be automatically identified by manual identification or according to a preset algorithm.
- the identifying device 62 is specifically configured to:
- the advertisement data is generated based on the list of all advertised items.
- the system 60 further includes: an advertiser database 64, the obtaining module 611 is configured to acquire advertisement data, and specifically includes: receiving identifier information of a video program content to be played; and sending the identifier information to The advertisement data server;
- the advertisement data server is specifically configured to search for corresponding advertisement data according to the identification information, obtain advertisement identification information according to the advertisement data, and send the advertisement identification information to the advertiser database;
- the advertisement identifier information belonging to the advertiser is saved in the advertiser database, and is used for locally searching for the received advertisement identification information, and sending the indicated advertisement identification information to the advertisement data server to indicate the query.
- the advertisement data server is further configured to: after receiving the response message, determine that the searched advertisement data belongs to an advertiser;
- the obtaining module is configured to obtain advertisement data, and further includes: if the advertisement data found by the advertisement data server belongs to an advertiser, receiving advertisement data corresponding to the identifier information sent by the advertisement data server.
- the advertisement data server may first find the corresponding advertisement data according to the video ID, and search for each advertisement data in the advertiser database to find out whether it belongs to the advertiser, for example, advertisement data.
- the product name is included, and the product name is pre-recorded in the advertiser database. If the product name can be found in the advertiser database, the corresponding advertisement data is determined to be the customer's advertisement data, and then the customer's advertisement data is sent to the player. Otherwise, if the advertisement data is not the customer's advertisement data, the advertisement data is not sent to the player.
- the identifying device 62 is specifically configured to:
- the advertisement data is generated based on the product list of the advertiser.
- the obtaining module 611 is configured to: obtain the advertisement data, specifically: receiving the identifier information of the video program content to be played; and sending the identifier information to the advertisement data server;
- the advertisement data server is specifically configured to search for corresponding advertisement data according to the identifier information
- the acquiring module is configured to obtain advertisement data, and further includes: receiving advertisement data corresponding to the identifier information sent by the advertisement data server.
- system 60 may further include:
- a video data server 65 configured to save the video program content and the identification information of the video program content
- the obtaining, by the obtaining module 611, the content of the video program specifically includes: according to the identification information of the content of the video program.
- the video data server acquires video program content.
- the advertisement data can be related to the video program content, and the accuracy of the advertisement is improved.
- the user does not need to wait for the advertisement by playing the advertisement when playing the video program content. After the playing is completed, the video program content can be seen, and the time cost is reduced; in this embodiment, by playing the advertisement when playing the video program content, the number of the advertising target can be increased relative to the period before the advertisement is placed on the video program content;
- the embodiment can query whether the advertisement data of the customer is needed when the content of the video program needs to be played, and the video source can be re-changed after the customer is updated, thereby reducing the workload.
- An embodiment of the present invention further provides an electronic device, including: one or more processors; a memory; one or more programs, wherein the one or more programs are stored in the memory when the one or more
- the processor performs the following operations: acquiring video program content, and obtaining advertisement data, the advertisement data being determined after identifying the video program content; playing the video program content, and according to the advertisement data An advertisement is played when the content of the video program is played.
- An embodiment of the present invention further provides a non-volatile computer storage medium, where the computer storage medium stores one or more modules, and when the one or more modules are executed, performing the following operations: acquiring video program content, And obtaining advertisement data, the advertisement data being determined after identifying the video program content; playing the video program content, and playing an advertisement when playing the video program content according to the advertisement data.
- portions of the invention may be implemented in hardware, software, firmware or a combination thereof.
- multiple steps or methods may be implemented in software or firmware stored in a memory and executed by a suitable instruction execution system.
- a suitable instruction execution system For example, if implemented in hardware, as in another embodiment, it can be implemented by any one or combination of the following techniques well known in the art: having logic gates for implementing logic functions on data signals. Discrete logic circuits, application specific integrated circuits with suitable combinational logic gates, programmable gate arrays (PGAs), field programmable gate arrays (FPGAs), etc.
- each functional unit in each embodiment of the present invention may be integrated into one processing module, or each unit may exist physically separately, or two or more units may be integrated into one module.
- the above integrated modules can be implemented in the form of hardware or in the form of software functional modules.
- the integrated modules, if implemented in the form of software functional modules and sold or used as stand-alone products, may also be stored in a computer readable storage medium.
- the above mentioned storage medium may be a read only memory, a magnetic disk or an optical disk or the like.
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Abstract
本发明提出一种广告投放方法和系统，该广告投放方法包括获取视频节目内容，以及获取广告数据，所述广告数据是对所述视频节目内容进行识别后确定的；播放所述视频节目内容，并根据所述广告数据在播放所述视频节目内容时播放广告。该方法能够提高投放的广告的精准度。
Description
相关申请的交叉引用
本申请要求百度在线网络技术(北京)有限公司于2015年02月06日提交的、发明名称为“广告投放方法和系统”的、中国专利申请号“201510065357.2”的优先权。
本发明涉及互联网技术领域，尤其涉及一种广告投放方法和系统。
现有技术中，当在视频中投放广告时，通常是将广告投放在开始播放视频节目内容之前的一段时间，在广告播放完后再播放视频节目内容。但是，这种方式投放的广告不够精准。
发明内容
本发明旨在至少在一定程度上解决相关技术中的技术问题之一。
为此，本发明的一个目的在于提出一种广告投放方法，该方法可以提高投放的广告的精准度。
本发明的另一个目的在于提出一种广告投放系统。
为达到上述目的，本发明第一方面实施例提出的广告投放方法，包括：获取视频节目内容，以及获取广告数据，所述广告数据是对所述视频节目内容进行识别后确定的；播放所述视频节目内容，并根据所述广告数据在播放所述视频节目内容时播放广告。
本发明第一方面实施例提出的广告投放方法，通过对视频节目内容识别得到广告数据，可以实现广告数据与视频节目内容相关，提高广告的精准度。
为达到上述目的，本发明第二方面实施例提出的广告投放系统，包括播放器，所述播放器包括：获取模块，用于获取视频节目内容，以及获取广告数据，所述广告数据是对所述视频节目内容进行识别后确定的；播放模块，用于播放所述视频节目内容，并根据所述广告数据在播放所述视频节目内容时播放广告。
本发明第二方面实施例提出的广告投放系统，通过对视频节目内容识别得到广告数据，可以实现广告数据与视频节目内容相关，提高广告的精准度。
本发明实施例还提供了一种电子设备，包括：一个或者多个处理器；存储器；一个
或者多个程序，所述一个或者多个程序存储在所述存储器中，当被所述一个或者多个处理器执行时进行如下操作：获取视频节目内容，以及获取广告数据，所述广告数据是对所述视频节目内容进行识别后确定的；播放所述视频节目内容，并根据所述广告数据在播放所述视频节目内容时播放广告。
本发明实施例还提供了一种非易失性计算机存储介质，所述计算机存储介质存储有一个或者多个模块，当所述一个或者多个模块被执行时进行如下操作：获取视频节目内容，以及获取广告数据，所述广告数据是对所述视频节目内容进行识别后确定的；播放所述视频节目内容，并根据所述广告数据在播放所述视频节目内容时播放广告。
本发明附加的方面和优点将在下面的描述中部分给出，部分将从下面的描述中变得明显，或通过本发明的实践了解到。
本发明上述的和/或附加的方面和优点从下面结合附图对实施例的描述中将变得明显和容易理解，其中：
图1是本发明一实施例提出的广告投放方法的流程示意图；
图2是本发明实施例中一种广告投放效果的示意图；
图3是本发明实施例中另一种广告投放效果的示意图；
图4是本发明另一实施例提出的广告投放方法的流程示意图；
图5是本发明另一实施例提出的广告投放方法的流程示意图；
图6是本发明另一实施例提出的广告投放系统的结构示意图；
图7是本发明另一实施例提出的广告投放系统的结构示意图。
下面详细描述本发明的实施例，所述实施例的示例在附图中示出，其中自始至终相同或类似的标号表示相同或类似的元件或具有相同或类似功能的元件。下面通过参考附图描述的实施例是示例性的，仅用于解释本发明，而不能理解为对本发明的限制。相反，本发明的实施例包括落入所附加权利要求书的精神和内涵范围内的所有变化、修改和等同物。
图1是本发明一实施例提出的广告投放方法的流程示意图，该方法包括：
S11：获取视频节目内容，以及获取广告数据，所述广告数据是对所述视频节目内容进行识别后确定的。
其中，视频节目内容是用户需要播放的视频节目内容。
例如，用户打开播放器后，可以通过逐一查找或者通过关键字搜索到要播放的视频节
目内容。当用户查找或搜索到要播放的视频节目内容后，用户可以点击该视频节目内容的名称，当用户点击后，播放器可以将用户点击的视频节目内容的标识信息发送给视频数据服务器，视频数据服务器中预先保存大量的视频节目内容，并在保存时将视频节目内容与标识信息对应保存。当视频数据服务器接收到视频节目内容的标识信息后，可以根据该标识信息查找到对应的视频节目内容，视频数据服务器查找到对应的视频节目内容后可以将视频节目内容发送给播放器进行播放。视频节目内容的标识信息例如为视频节目内容的标识(identity，ID)。
广告数据是与要播放的视频节目内容相关的，例如，参见图2，视频节目内容21是《变形金刚3》，该视频节目内容中出现了“Lenovo”，则广告数据是关于“Lenovo”的广告数据。又例如，参见图3，视频节目内容31中出现了“伊利舒化奶”，则广告数据是关于“伊利舒化奶”的广告数据。
具体的，可以预先对每个视频节目内容进行识别，得到广告数据，并将广告数据与视频节目内容的标识信息对应保存，例如，将广告数据与视频节目内容的标识信息对应保存在广告数据服务器中。当用户点击视频节目内容后，播放器可以将用户点击的视频节目内容的标识信息发送给广告数据服务器，广告数据服务器根据该标识信息获取对应的广告数据，并发送给播放器。
可以理解的是，上述各种服务器可以设置在不同的物理节点中，或者，也可以设置在相同的物理节点中。
S12：播放所述视频节目内容，并根据所述广告数据在播放所述视频节目内容时播放广告。
其中，播放器从视频数据服务器获取视频节目内容，以及从广告数据服务器获取广告数据后，可以播放视频节目内容以及广告数据。
可以理解的是，由于需要播放广告数据，播放器可以具体是支持广告展示功能的播放器。
可选的，广告数据可以包括如下项中的至少一项：展示时间，展示位置，广告内容，广告链接信息。其中，广告内容可以包括：文字，图片，视频中的一项或者多项。
具体的，在播放视频节目内容时，可以在广告数据中包括的展示时间，以及在广告数据中包括的展示位置，展示广告数据中包括的广告内容，当用户点击广告内容后，可以跳转到广告链接信息对应的广告页面。
例如，参见图2，在播放视频节目内容21时，当视频节目内容中出现“Lenovo”时，在视频节目内容中播放广告22，广告22可以具体包括广告内容，如图片Lenovo，当用户点击图片Lenovo可以跳转到广告链接信息，例如跳转到http://www.lenovo.com.cn/对应
的网页。
又例如，参见图3，在播放视频节目内容31时，当视频节目内容中出现“伊利舒化奶”时，在视频节目内容中播放广告32，广告32可以具体包括广告内容，广告内容例如为文字形式的内容，当用户点击文字内容时可以跳转到广告链接信息，例如跳转到伊利舒化奶对应的网页。
本实施例中，通过对视频节目内容识别得到广告数据，可以实现广告数据与视频节目内容相关，提高广告的精准度；本实施例通过在播放视频节目内容时播放广告，用户可以不需要等待广告播放完毕才能看到视频节目内容，降低时间成本；本实施例通过在播放视频节目内容时播放广告，相对于将广告放在视频节目内容之前的一段时间，可以增加广告标的的数量。
图4是本发明另一实施例提出的广告投放方法的流程示意图，该方法包括：
S41：视频内容识别模块对视频节目内容进行识别，得到广告数据。
其中，如表1所示，可以先识别出视频节目内容中的所有可广告的商品列表。具体的可以采用人工方式识别或者根据预设算法自动识别可广告的商品列表，另外还可以识别出每种商品的出现时间。
表1
| 视频ID | 索引 | 广告标的tag | 视频出现时间 |
| 12345 | 1 | 美特斯邦威 | 5分20秒 |
| 12345 | 2 | 联想电脑 | 10分30秒 |
| 12345 | 3 | 伊利舒化奶 | 20分7秒 |
| 12345 | 4 | 剑南春 | 35分55秒 |
| 12345 | 5 | 其他 | … |
之后，可以根据预先建立的广告客户群从所有可广告的商品列表中识别出广告客户(可以简称为客户)，并根据广告客户的商品列表生成广告数据，在生成广告数据时还可以结合每种商品的出现时间。
假设1,2,3是客户，4剑南春不是客户，则广告数据可以如表2所示。
表2
如表2所示，由于4剑南春不是客户，因此在生成广告数据时可以不生成非客户的广告数据。
表2中的展示位置中的参数可以分别表示广告内容横纵向占用的像素点的个数，其中广告内容占用位置的起始点可以是默认的。
广告内容可以是文字，图片或者视频等形式。
S42：将视频节目内容保存到视频数据服务器。
其中，在视频数据服务器中可以将视频节目内容与视频ID对应保存。
S43：将广告数据保存到广告数据服务器。
其中，在广告数据服务器中，将视频ID与广告数据对应保存。
S44：将广告客户保存在广告客户数据库中。
上述的步骤可以离线完成。
S45：在用户点击播放视频节目内容时，根据广告数据播放广告。
例如，用户通过播放器点击一个视频节目内容时，播放器可以将视频节目内容对应的视频ID发送的给视频数据服务器，视频数据服务器根据视频ID找到对应的视频节目内容并发送给播放器，另外，播放器还将视频ID发送给广告数据服务器，广告数据服务器根据视频ID查找到对应的广告数据并发送给播放器，播放器获取到视频节目内容以及广告数据后，可以播放视频节目内容，并根据广告数据在相应的时间和位置展示广告内容和广告链接信息等。
可选的，上述以生成广告数据时不生成非客户的广告数据为例，可以理解的是，考虑到广告客户群有可能动态调整，有些可广告标的可能变成非客户，有些原来非客户有可能后来变成客户。当广告客户数据库变化时，为了不用调整视频源库，可以在视频上架前视频识别的时候把所有可广告商品都识别出来，并生成广告数据，无论是否是客户，在保存时将广告数据与视频ID对应存入广告数据服务器。
当播放器向服务器要广告数据的时候，广告数据服务器可以先根据视频ID查找到对应的广告数据，并在广告客户数据库中对应每个广告数据查找其是否属于广告客户，例如，广告数据中包括商品名称，在广告客户数据库中会预先记录商品名称，如果可以在广告客户数据库中查找到商品名称，确定对应的广告数据是客户的广告数据，之后将客户的广告数据发送给播放器，否则，如果广告数据不是客户的广告数据，则不向播放器发送该广告数据。
具体的，参见图5，播放视频节目内容以及广告的流程可以包括：
S51：用户请求播放视频节目内容。
S52：播放器从视频数据服务器获取视频节目内容。
例如，播放器向视频数据服务器发送视频ID，视频数据服务器根据视频ID查找到对应的视频节目内容并发送给播放器。
S53：播放器从广告数据服务器获取广告数据。
例如，播放器将视频ID发送给广告数据服务器，广告数据服务器根据视频ID查找到对应的广告数据，并根据广告客户数据库确定该广告数据是客户的广告数据后，将广告数据发送给播放器。
具体的，播放器将要播放的视频节目内容的标识信息发送给广告数据服务器，广告数据服务器中预先对应保存视频节目内容的标识信息与广告数据，因此，广告数据服务器根据接收的视频节目内容的标识信息可以查找到对应的广告数据。另外，广告数据服务器可以根据广告数据获取广告标识信息，广告标识信息例如广告的商品名称，广告数据中可以包括商品名称，如伊利舒化奶等，广告数据服务器获取广告标识信息后，可以将广告标识信息发送给广告客户数据库。广告客户数据库中预先记录属于广告客户的广告标识信息，例如，预先记录属于广告客户的商品名称。广告客户数据库在接收到广告数据服务器发送的广告标识信息后，可以在本地进行查找，如果查找到，例如在本地查找到伊利舒化奶，则可以向广告数据服务器发送表明查询到的响应消息，广告数据服务器接收到表明查询到的响应消息后，确定自身查找到的广告数据属于广告客户，并将属于广告客户的广告数据发送给播放器。
S54：播放器在播放视频节目内容时，根据广告数据包括的展示时间和展示位置，在相应的时间和位置播放广告。
例如，参见图2，在播放视频节目内容21时，当视频节目内容中出现“Lenovo”时，在视频节目内容中播放广告22，广告22可以具体包括广告内容，如图片Lenovo，当用户点击图片Lenovo可以跳转到广告链接信息，例如跳转到http://www.lenovo.com.cn/对应的网页。
又例如，参见图3，在播放视频节目内容31时，当视频节目内容中出现“伊利舒化奶”时，在视频节目内容中播放广告32，广告32可以具体包括广告内容，广告内容例如为文字形式的内容，当用户点击文字内容时可以跳转到广告链接信息，例如跳转到伊利舒化奶对应的网页。
本实施例中，通过对视频节目内容识别得到广告数据，可以实现广告数据与视频节目内容相关，提高广告的精准度；本实施例通过在播放视频节目内容时播放广告，用户可以不需要等待广告播放完毕才能看到视频节目内容，降低时间成本；本实施例通过在播放视频节目内容时播放广告，相对于将广告放在视频节目内容之前的一段时间，可以增加广告标的的数量；另外，本实施例通过生成所有商品的广告数据，在需要播放视频节目内容时查询是否是客户的广告数据，可以在客户更新后不需要重新更改视频源，降低工作量。
图6是本发明另一实施例提出的广告投放系统的结构示意图，该系统60包括播放器61，播放器61包括获取模块611和播放模块612。
获取模块611用于获取视频节目内容，以及获取广告数据，所述广告数据是对所述视频节目内容进行识别后确定的；
其中，视频节目内容是用户需要播放的视频节目内容。
例如，用户打开播放器后，可以通过逐一查找或者通过关键字搜索到要播放的视频节目内容。当用户查找或搜索到要播放的视频节目内容后，用户可以点击该视频节目内容的名称，当用户点击后，播放器可以将用户点击的视频节目内容的标识信息发送给视频数据服务器，视频数据服务器中预先保存大量的视频节目内容，并在保存时将视频节目内容与标识信息对应保存。当视频数据服务器接收到视频节目内容的标识信息后，可以根据该标识信息查找到对应的视频节目内容，视频数据服务器查找到对应的视频节目内容后可以将视频节目内容发送给播放器进行播放。视频节目内容的标识信息例如为视频节目内容的标识(identity，ID)。
广告数据是与要播放的视频节目内容相关的，例如，参见图2，视频节目内容21是《变形金刚3》，该视频节目内容中出现了“Lenovo”，则广告数据是关于“Lenovo”的广告数据。又例如，参见图3，视频节目内容31中出现了“伊利舒化奶”，则广告数据是关于“伊利舒化奶”的广告数据。
具体的，可以预先对每个视频节目内容进行识别，得到广告数据，并将广告数据与视频节目内容的标识信息对应保存，例如，将广告数据与视频节目内容的标识信息对应保存在广告数据服务器中。当用户点击视频节目内容后，播放器可以将用户点击的视频节目内容的标识信息发送给广告数据服务器，广告数据服务器根据该标识信息
获取对应的广告数据，并发送给播放器。
可以理解的是，上述各种服务器可以设置在不同的物理节点中，或者，也可以设置在相同的物理节点中。
播放模块612用于播放所述视频节目内容，并根据所述广告数据在播放所述视频节目内容时播放广告。
其中，播放器从视频数据服务器获取视频节目内容，以及从广告数据服务器获取广告数据后，可以播放视频节目内容以及广告数据。
可以理解的是，由于需要播放广告数据，播放器可以具体是支持广告展示功能的播放器。
可选的，广告数据可以包括如下项中的至少一项：展示时间，展示位置，广告内容，广告链接信息。其中，广告内容可以包括：文字，图片，视频中的一项或者多项。
具体的，在播放视频节目内容时，可以在广告数据中包括的展示时间，以及在广告数据中包括的展示位置，展示广告数据中包括的广告内容，当用户点击广告内容后，可以跳转到广告链接信息对应的广告页面。
例如，参见图2，在播放视频节目内容21时，当视频节目内容中出现“Lenovo”时，在视频节目内容中播放广告22，广告22可以具体包括广告内容，如图片Lenovo，当用户点击图片Lenovo可以跳转到广告链接信息，例如跳转到http://www.lenovo.com.cn/对应的网页。
又例如，参见图3，在播放视频节目内容31时，当视频节目内容中出现“伊利舒化奶”时，在视频节目内容中播放广告32，广告32可以具体包括广告内容，广告内容例如为文字形式的内容，当用户点击文字内容时可以跳转到广告链接信息，例如跳转到伊利舒化奶对应的网页。
另一实施例中，参见图7，该系统60还包括：
识别装置62，用于对所述视频节目内容进行识别，生成所述广告数据；
广告数据服务器63，用于将所述广告数据与所述视频节目内容的标识信息对应保存，以便根据视频节目内容的标识信息获取所述广告数据。
其中，如表1所示，可以先识别出视频节目内容中的所有可广告的商品列表与出现时间。具体的可以采用人工方式识别或者根据预设算法自动识别可广告的商品列表与出现时间。
可选的，所述识别装置62具体用于：
对所述视频节目内容进行识别，获取所有可广告的商品列表；
根据所述所有可广告的商品列表生成所述广告数据。
相应的，参见图7，该系统60还包括：广告客户数据库64，所述获取模块611用于获取广告数据，具体包括：接收要播放的视频节目内容的标识信息；将所述标识信息发送给所述广告数据服务器；
所述广告数据服务器具体用于根据所述标识信息查找对应的广告数据，并根据所述广告数据获取广告标识信息，以及将所述广告标识信息发送给所述广告客户数据库；
所述广告客户数据库中保存属于广告客户的广告标识信息，用于在本地查找接收的广告标识信息，并在能够查找到所述接收的广告标识信息后向所述广告数据服务器发送表明查询到的响应消息；
所述广告数据服务器还用于在接收到所述响应消息后，确定所述查找的广告数据属于广告客户；
所述获取模块用于获取广告数据，还包括：如果所述广告数据服务器查找到的广告数据属于广告客户，接收所述广告数据服务器发送的与所述标识信息对应的广告数据。
例如，当播放器向服务器要广告数据的时候，广告数据服务器可以先根据视频ID查找到对应的广告数据，并在广告客户数据库中对应每个广告数据查找其是否属于广告客户，例如，广告数据中包括商品名称，在广告客户数据库中会预先记录商品名称，如果可以在广告客户数据库中查找到商品名称，确定对应的广告数据是客户的广告数据，之后将客户的广告数据发送给播放器，否则，如果广告数据不是客户的广告数据，则不向播放器发送该广告数据。
可选的，所述识别装置62具体用于：
对所述视频节目内容进行识别，获取所有可广告的商品列表；
从所述所有可广告的商品列表中选择出广告客户的商品列表；
根据所述广告客户的商品列表生成所述广告数据。
例如，如表2所示，由于4剑南春不是客户，因此在生成广告数据时可以不生成非客户的广告数据。
相应的，所述获取模块611用于获取广告数据，具体包括：接收要播放的视频节目内容的标识信息；将所述标识信息发送给广告数据服务器；
所述广告数据服务器具体用于根据所述标识信息查找对应的广告数据；
所述获取模块用于获取广告数据，还包括：接收所述广告数据服务器发送的与所述标识信息对应的广告数据。
可选的，参见图7，该系统60还可以包括：
视频数据服务器65，用于将视频节目内容与视频节目内容的标识信息对应保存；
所述获取模块611用于获取视频节目内容具体包括：根据视频节目内容的标识信息从
所述视频数据服务器，获取视频节目内容。
本实施例中，通过对视频节目内容识别得到广告数据，可以实现广告数据与视频节目内容相关，提高广告的精准度；本实施例通过在播放视频节目内容时播放广告，用户可以不需要等待广告播放完毕才能看到视频节目内容，降低时间成本；本实施例通过在播放视频节目内容时播放广告，相对于将广告放在视频节目内容之前的一段时间，可以增加广告标的的数量；另外，本实施例通过生成所有商品的广告数据，在需要播放视频节目内容时查询是否是客户的广告数据，可以在客户更新后不需要重新更改视频源，降低工作量。
本发明实施例还提供了一种电子设备，包括：一个或者多个处理器；存储器；一个或者多个程序，所述一个或者多个程序存储在所述存储器中，当被所述一个或者多个处理器执行时进行如下操作：获取视频节目内容，以及获取广告数据，所述广告数据是对所述视频节目内容进行识别后确定的；播放所述视频节目内容，并根据所述广告数据在播放所述视频节目内容时播放广告。
本发明实施例还提供了一种非易失性计算机存储介质，所述计算机存储介质存储有一个或者多个模块，当所述一个或者多个模块被执行时进行如下操作：获取视频节目内容，以及获取广告数据，所述广告数据是对所述视频节目内容进行识别后确定的；播放所述视频节目内容，并根据所述广告数据在播放所述视频节目内容时播放广告。
需要说明的是，在本发明的描述中，术语“第一”、“第二”等仅用于描述目的，而不能理解为指示或暗示相对重要性。此外，在本发明的描述中，除非另有说明，“多个”的含义是两个或两个以上。
流程图中或在此以其他方式描述的任何过程或方法描述可以被理解为，表示包括一个或更多个用于实现特定逻辑功能或过程的步骤的可执行指令的代码的模块、片段或部分，并且本发明的优选实施方式的范围包括另外的实现，其中可以不按所示出或讨论的顺序，包括根据所涉及的功能按基本同时的方式或按相反的顺序，来执行功能，这应被本发明的实施例所属技术领域的技术人员所理解。
应当理解，本发明的各部分可以用硬件、软件、固件或它们的组合来实现。在上述实施方式中，多个步骤或方法可以用存储在存储器中且由合适的指令执行系统执行的软件或固件来实现。例如，如果用硬件来实现，和在另一实施方式中一样，可用本领域公知的下列技术中的任一项或他们的组合来实现：具有用于对数据信号实现逻辑功能的逻辑门电路的离散逻辑电路，具有合适的组合逻辑门电路的专用集成电路，可编程门阵列(PGA)，现场可编程门阵列(FPGA)等。
本技术领域的普通技术人员可以理解实现上述实施例方法携带的全部或部分步骤是可
以通过程序来指令相关的硬件完成，所述的程序可以存储于一种计算机可读存储介质中，该程序在执行时，包括方法实施例的步骤之一或其组合。
此外，在本发明各个实施例中的各功能单元可以集成在一个处理模块中，也可以是各个单元单独物理存在，也可以两个或两个以上单元集成在一个模块中。上述集成的模块既可以采用硬件的形式实现，也可以采用软件功能模块的形式实现。所述集成的模块如果以软件功能模块的形式实现并作为独立的产品销售或使用时，也可以存储在一个计算机可读取存储介质中。
上述提到的存储介质可以是只读存储器，磁盘或光盘等。
在本说明书的描述中，参考术语“一个实施例”、“一些实施例”、“示例”、“具体示例”、或“一些示例”等的描述意指结合该实施例或示例描述的具体特征、结构、材料或者特点包含于本发明的至少一个实施例或示例中。在本说明书中，对上述术语的示意性表述不一定指的是相同的实施例或示例。而且，描述的具体特征、结构、材料或者特点可以在任何的一个或多个实施例或示例中以合适的方式结合。
尽管上面已经示出和描述了本发明的实施例，可以理解的是，上述实施例是示例性的，不能理解为对本发明的限制，本领域的普通技术人员在本发明的范围内可以对上述实施例进行变化、修改、替换和变型。
Claims (16)
- 一种广告投放方法，其特征在于，包括：获取视频节目内容，以及获取广告数据，所述广告数据是对所述视频节目内容进行识别后确定的；播放所述视频节目内容，并根据所述广告数据在播放所述视频节目内容时播放广告。
- 根据权利要求1所述的方法，其特征在于，还包括：对所述视频节目内容进行识别，生成所述广告数据，并将所述广告数据与所述视频节目内容的标识信息对应保存，以便根据视频节目内容的标识信息获取所述广告数据。
- 根据权利要求2所述的方法，其特征在于，所述对所述视频节目内容进行识别，生成所述广告数据，包括：对所述视频节目内容进行识别，获取所有可广告的商品列表；根据所述所有可广告的商品列表生成所述广告数据。
- 根据权利要求3所述的方法，其特征在于，所述获取广告数据，包括：接收要播放的视频节目内容的标识信息；将所述标识信息发送给广告数据服务器，以使所述广告数据服务器根据所述标识信息查找对应的广告数据，以及，在预先建立的广告客户数据库中查找所述广告数据是否属于广告客户；如果属于广告客户，接收所述广告数据服务器发送的与所述标识信息对应的广告数据。
- 根据权利要求2-4任一项所述的方法，其特征在于，所述对所述视频节目内容进行识别，生成所述广告数据，包括：对所述视频节目内容进行识别，获取所有可广告的商品列表；从所述所有可广告的商品列表中选择出广告客户的商品列表；根据所述广告客户的商品列表生成所述广告数据。
- 根据权利要求5所述的方法，其特征在于，所述获取广告数据，包括：接收要播放的视频节目内容的标识信息；将所述标识信息发送给广告数据服务器，以使所述广告数据服务器根据所述标识信息查找对应的广告数据；接收所述广告数据服务器发送的与所述标识信息对应的广告数据。
- 根据权利要求1-6任一项所述的方法，其特征在于，所述广告数据包括如下项中的至少一项：展示时间，展示位置，广告内容，广告链接信息。
- 一种广告投放系统，包括播放器，其特征在于，所述播放器包括：获取模块，用于获取视频节目内容，以及获取广告数据，所述广告数据是对所述视频节目内容进行识别后确定的；播放模块，用于播放所述视频节目内容，并根据所述广告数据在播放所述视频节目内容时播放广告。
- 根据权利要求8所述的系统，其特征在于，还包括：识别装置，用于对所述视频节目内容进行识别，生成所述广告数据；广告数据服务器，用于将所述广告数据与所述视频节目内容的标识信息对应保存，以便根据视频节目内容的标识信息获取所述广告数据。
- 根据权利要求9所述的系统，其特征在于，所述识别装置具体用于：对所述视频节目内容进行识别，获取所有可广告的商品列表；根据所述所有可广告的商品列表生成所述广告数据。
- 根据权利要求10所述的系统，其特征在于，所述系统还包括：广告客户数据库，所述获取模块用于获取广告数据，具体包括：接收要播放的视频节目内容的标识信息；将所述标识信息发送给所述广告数据服务器；所述广告数据服务器具体用于根据所述标识信息查找对应的广告数据，并根据所述广告数据获取广告标识信息，以及将所述广告标识信息发送给所述广告客户数据库；所述广告客户数据库中保存属于广告客户的广告标识信息，用于在本地查找接收的广告标识信息，并在能够查找到所述接收的广告标识信息后向所述广告数据服务器发送表明查询到的响应消息；所述广告数据服务器还用于在接收到所述响应消息后，确定所述查找的广告数据属于广告客户；所述获取模块用于获取广告数据，还包括：如果所述广告数据服务器查找到的广告数据属于广告客户，接收所述广告数据服务器发送的与所述标识信息对应的广告数据。
- 根据权利要求9-11任一项所述的系统，其特征在于，所述识别装置具体用于：对所述视频节目内容进行识别，获取所有可广告的商品列表；从所述所有可广告的商品列表中选择出广告客户的商品列表；根据所述广告客户的商品列表生成所述广告数据。
- 根据权利要求12所述的系统，其特征在于，所述获取模块用于获取广告数据，具体包括：接收要播放的视频节目内容的标识信息；将所述标识信息发送给广告数据服务器；所述广告数据服务器具体用于根据所述标识信息查找对应的广告数据；所述获取模块用于获取广告数据，还包括：接收所述广告数据服务器发送的与所述标识信息对应的广告数据。
- 根据权利要求8-13任一项所述的系统，其特征在于，还包括：视频数据服务器，用于将视频节目内容与视频节目内容的标识信息对应保存；所述获取模块用于获取视频节目内容具体包括：根据视频节目内容的标识信息从所述视频数据服务器，获取视频节目内容。
- 一种电子设备，其特征在于，包括：一个或者多个处理器；存储器；一个或者多个程序，所述一个或者多个程序存储在所述存储器中，当被所述一个或者多个处理器执行时：执行如权利要求1-7任一项所述的方法。
- 一种非易失性计算机存储介质，其特征在于，所述计算机存储介质存储有一个或者多个模块，当所述一个或者多个模块被执行时：执行如权利要求1-7任一项所述的方法。
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| CN103391458A (zh) * | 2013-07-11 | 2013-11-13 | 合一信息技术（北京）有限公司 | 用于具有关联度的网络流媒体的广告投放方法及装置 |
| CN103702211A (zh) * | 2013-12-09 | 2014-04-02 | Tcl集团股份有限公司 | 一种基于电视播放内容的广告推送方法和系统 |
| CN104639958A (zh) * | 2015-02-06 | 2015-05-20 | 百度在线网络技术（北京）有限公司 | 广告投放方法和系统 |
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| CN113498612A (zh) * | 2020-02-07 | 2021-10-12 | 海信视像科技股份有限公司 | 信息通信系统、接收机、终端装置、显示控制方法及非易失性存储介质 |
| CN112822513A (zh) * | 2020-12-30 | 2021-05-18 | 百视通网络电视技术发展有限责任公司 | 基于视频内容的广告投放展示方法、设备及存储介质 |
| CN112818166A (zh) * | 2021-02-02 | 2021-05-18 | 北京奇艺世纪科技有限公司 | 一种视频信息查询方法、装置、电子设备和存储介质 |
| CN112818166B (zh) * | 2021-02-02 | 2023-07-25 | 北京奇艺世纪科技有限公司 | 一种视频信息查询方法、装置、电子设备和存储介质 |
| CN113657929A (zh) * | 2021-08-02 | 2021-11-16 | 深圳喜悦机器人有限公司 | 广告展示方法、装置、存储介质以及终端设备 |
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