WO2016085105A1

WO2016085105A1 - Advertisement blocking method and device

Info

Publication number: WO2016085105A1
Application number: PCT/KR2015/010094
Authority: WO
Inventors: 김준모
Original assignee: 김준모
Priority date: 2014-11-25
Filing date: 2015-09-24
Publication date: 2016-06-02
Also published as: KR101547918B1

Abstract

An advertisement blocking method and device are disclosed. The advertisement blocking method can comprise the steps of: determining whether there is advertisement information on a webpage on the basis of a determination criteria advertisement information list; blocking the advertisement information if there is advertisement information on the webpage; and transmitting an altered webpage including information remaining after the exclusion, from the webpage, of the advertisement information.

Description

Ad blocking method and device

The present invention relates to a method and apparatus for blocking advertisements, and more particularly, to a method and apparatus for blocking advertisements provided on a web page.

There are a number of services on the Internet based on the Internet protocol, a protocol for the exchange of information. HTTP (hyper text transfer protocol) is an Internet protocol for such services on the Internet that allows information on the Internet to be shared in the form of mutual web pages.

Currently, many web pages on the Internet are operated based on HTTP due to the convenience of use and the convenience of hypertext function. Numerous web pages exist on the Internet for commercial or non-commercial purposes. In particular, in the case of a web page for commercial purposes, ads of various techniques are used. For example, pop-up advertising techniques are utilized as a way to attract user attention in many web pages.

Due to the flooding of advertisements on the Internet, some bottlenecks may occur on the Internet. In addition, Internet users may additionally block advertisements from appearing on the screen by using advertisement blocking software.

It is a first object of the present invention to provide an advertisement blocking method.

It is a second object of the present invention to provide an advertisement blocking device.

Ad blocking method according to an aspect of the present invention for achieving the first object of the present invention is to determine whether the advertisement information is present in the web page based on the determination criteria advertisement information list, If advertisement information exists, the method may include blocking the advertisement information and transmitting a converted web page including remaining information other than the advertisement information in the web page.

Meanwhile, the advertisement information is an advertisement hyper text markup language (HTML) code related to an advertisement content, the determination criteria advertisement information list includes information on determination criteria HTML code, and the determination criteria HTML code constitutes the web page. It may be a code for extracting the advertisement HTML code of the entire HTML code.

The converted web page may be a page in which the advertisement HTML code is deactivated among the entire HTML codes.

The determination criterion HTML code may be at least one candidate advertisement HTML code determined through image analysis and text analysis of each of the collected plurality of candidate advertisement HTML codes.

The image analysis may determine whether the similarity between the advertisement content corresponding to each of the plurality of candidate advertisement HTML codes and the reference image is equal to or greater than a first threshold value, and wherein the similarity among the plurality of candidate advertisement HTML codes is determined by the first image. A candidate advertisement HTML code that is equal to or greater than one threshold is determined as the determination criterion HTML code, and the reference image may be an image of an advertisement format or an advertisement platform used for advertisement.

In addition, the text analysis determines whether the similarity between the advertisement content corresponding to each of the plurality of candidate advertisement HTML codes and the reference text is equal to or greater than a second threshold value, and wherein the similarity among the plurality of candidate advertisement HTML codes is determined by the first content. A candidate advertisement HTML code that is equal to or greater than two thresholds is determined as the determination criteria HTML code, and the reference text may be text information previously used for an advertisement.

The determination criterion advertisement information list is received from an advertisement blocking server, and the determination criterion advertisement information list is generated based on candidate advertisement information determined as advertisement information among candidate advertisement information reported to the advertisement blocking server, and the report The candidate advertisement information may be advertisement information searched while searching for a website through a user's browser.

In the advertisement blocking device according to an aspect of the present invention for achieving the second object of the present invention described above, the advertisement blocking device includes a processor, the processor is an advertisement on the web page based on the determination criteria advertisement information list Determine whether information exists, and if the advertisement information exists in the web page, block the advertisement information, and transmit a converted web page including the remaining information except the advertisement information in the web page. Can be.

On the other hand, the advertisement information is an advertisement HTML (hyper text markup language) code associated with the advertising content, the determination criteria advertisement information includes information on the determination criteria HTML code, the determination criteria HTML code that constitutes the web page It may be a code for extracting the advertisement HTML code of the entire HTML code.

By not receiving unnecessary advertisements when a user searches for a web site, the user can easily obtain desired information from the web site and can reduce visits to unnecessary advertisement sites due to unnecessary clicks.

1 is a conceptual diagram showing an advertisement blocking method according to an embodiment of the present invention.

2 is a conceptual diagram illustrating an advertisement blocking method of an advertisement blocking unit according to an exemplary embodiment of the present invention.

3 is a conceptual diagram illustrating an advertisement blocking method of an advertisement blocking unit according to an exemplary embodiment of the present invention.

4 is a conceptual diagram illustrating communication between an advertisement blocking server and an advertisement blocking unit according to an exemplary embodiment of the present invention.

5 is a conceptual diagram illustrating an operation of an advertisement blocking server according to an embodiment of the present invention.

6 is a conceptual diagram illustrating an operation of an advertisement blocking server according to an embodiment of the present invention.

7 is a conceptual diagram illustrating an operation of an advertisement blocking unit according to an embodiment of the present invention.

8 is a conceptual diagram illustrating an ad blocking server according to an embodiment of the present invention.

9 is a conceptual diagram illustrating an advertisement blocking unit according to an embodiment of the present invention.

As the invention allows for various changes and numerous embodiments, particular embodiments will be illustrated in the drawings and described in detail in the written description. However, this is not intended to limit the present invention to specific embodiments, it should be understood to include all modifications, equivalents, and substitutes included in the spirit and scope of the present invention. In describing the drawings, similar reference numerals are used for similar elements.

Terms such as first and second may be used to describe various components, but the components should not be limited by the terms. The terms are used only for the purpose of distinguishing one component from another. For example, without departing from the scope of the present invention, the first component may be referred to as the second component, and similarly, the second component may also be referred to as the first component. The term and / or includes a combination of a plurality of related items or any item of a plurality of related items.

When a component is referred to as being "connected" or "connected" to another component, it may be directly connected to or connected to that other component, but it may be understood that other components may exist in the middle. Should be. On the other hand, when a component is referred to as being "directly connected" or "directly connected" to another component, it should be understood that there is no other component in between.

The terminology used herein is for the purpose of describing particular example embodiments only and is not intended to be limiting of the present invention. Singular expressions include plural expressions unless the context clearly indicates otherwise. In this application, the terms "comprise" or "have" are intended to indicate that there is a feature, number, step, operation, component, part, or combination thereof described in the specification, and one or more other features. It is to be understood that the present invention does not exclude the possibility of the presence or the addition of numbers, steps, operations, components, components, or a combination thereof.

Hereinafter, with reference to the accompanying drawings, it will be described in detail a preferred embodiment of the present invention. Hereinafter, the same reference numerals are used for the same components in the drawings, and redundant description of the same components is omitted.

When accessing a web page based on a user device (for example, a PC or a smartphone), a lot of advertisement information is encountered. For example, many pop-up advertisements may be output on a web page before the user even reads content provided through the web page. In other words, in order for a user to be provided with content provided through a web page, the user may have to go through a cumbersome procedure of removing advertisement information or clicking an advertisement.

In an embodiment of the present invention, in order to solve such a problem, an advertisement on / off function is provided in a web browser and a mobile browser setting portion, and a user may be freed from indiscriminate internet advertisement by having an option for advertisement.

Hereinafter, a specific advertisement blocking method will be described.

1 illustrates a method of blocking an advertisement by individually determining an advertisement code in the advertisement blocking unit 120 of a user device.

Referring to FIG. 1, the advertisement blocking unit 120 may obtain advertisement information provided on a web site in order to block an advertisement provided on a web site. The advertisement blocking unit 120 may be implemented in connection with the browser 100 for searching a web site, and also restricts an advertisement when the web site is searched through the browser 100. The user may turn on / off whether to block advertisements through the setting of the browser 100. When the user sets whether to block the advertisement based on the setting of the browser 100, the advertisement blocking unit 120 may block the advertisement provided through the web site.

The advertisement information provided on the web site blocked by the advertisement blocking unit 120 may be HTML-based advertisement code inserted when constructing a HTML (hyper text markup language) based web page. In addition, advertisement information based on other resources (script, image, background, and embedded file) constituting the web page may be blocked by the advertisement blocking unit 120. Hereinafter, an embodiment of the present invention discloses a method of blocking HTML-based advertisement information for convenience of description, but the advertisement blocking method according to an embodiment of the present invention also provides a method for blocking other resource-based advertisement information constituting a web site. Can be applied.

The advertisement blocking unit 120 may determine the HTML-based advertisement code when the web site is visited through the user's browser 100. The advertisement blocking unit 120 may determine the advertisement code based on the post-visit operation of the user. For example, when a user visits a website, an advertisement window may be output on the website. In this case, the user may perform an operation for removing an advertisement window provided on the web site (for example, clicking 'x' to remove the advertisement). The advertisement blocking unit 120 may determine the advertisement code among the HTML codes constituting the web page based on the user's motion. The advertisement blocking unit 120 may output a web page by blocking a corresponding advertisement code when the user visits the same website.

As another method, the advertisement blocking unit 120 may block the advertisement by determining the existence of HTML text related to the advertisement in the HTML. For example, the text related to the advertisement in the HTML may include text indicating that the advertisement is an advertisement such as “ad”, “ads”, or “ad”. Or code used to insert an ad (e.g., <div id = "abc"> </ div>) or code that controls the resolution of information provided as a pop-up (e.g. <style> .abc { width: 300px; height: 600px;} @media (max-width: 991px) {.abc {width: 160px; height: 600px;}} @media (max-width: 767px) {.abc {width: 300px; height : 250px;}}), and code for adjusting the position of the advertisement (for example, <DIV style = ”float: left: margin: 0px 40px 0px 40px”>, etc.). The advertisement blocking unit 120 may determine the advertisement HTML code for the advertisement and limit the output of the corresponding content on the web page when the web page is output on the user device.

The advertisement blocking unit 120 may store advertisement information (eg, advertisement HTML code) in the advertisement list storage module. The advertisement list storage module may store advertisement HTML code information for each web page and provide information for blocking advertisement when accessing the web page. The advertisement information stored in the advertisement list storage module may be continuously updated periodically, and the advertisement filtering performance of the advertisement blocking unit 120 may be improved based on the updated advertisement information.

2 illustrates a method of blocking an advertisement provided on a web site by an advertisement blocking unit.

Referring to FIG. 2, the advertisement blocking unit 200 may block an advertisement by deleting (or deactivating) the advertisement HTML code among the HTML codes constituting the web site to block the advertisement. For example, the advertisement blocking unit 200 may block an advertisement displayed on a web page by deleting (or deactivating) “<div id =" abc "> </ div>”, which is a code for inserting an advertisement. In addition, since the deletion or deactivation of the advertisement HTML code is performed, the advertisement content on the website may be blocked. Hereinafter, it is assumed that the advertisement blocking unit 120 deactivates the advertisement HTML code.

According to an embodiment of the present invention, the advertisement blocking unit 200 may use various methods to determine whether the content deactivated on the web site is the advertisement content. Hereinafter, the embodiment of the present invention discloses a method for determining whether the content is deactivated on the website in conjunction with the ad blocking server 200 in connection with the ad blocking server, but the ad blocker itself will be described later in the advertisement You can also perform the operation of the blocking server.

In FIG. 3, the advertisement blocking unit 300 is connected to an external advertisement blocking server 350 to perform an operation.

Referring to FIG. 3, the advertisement blocking server 350 may provide the advertisement blocking unit 300 with information for determining advertisement content on a web site. Information for determining whether the content is advertisement content may be expressed in terms of advertisement content determination information.

The advertisement blocking server 350 may use various methods to generate advertisement content determination information. The advertisement blocking server 350 may collect information (advertisement HTML code) about HTML code for displaying advertisement content from various user devices. The user device of various users who transmit the advertisement HTML code may be the advertisement blocking unit 300. That is, the advertisement blocking unit 300 collects the advertisement HTML code and transmits the advertisement HTML code to the advertisement blocking server, thereby sharing information about the HTML code for displaying the advertisement content with other advertisement blocking units.

The HTML code collected as the advertisement content determination information is expressed in terms of the determination criteria HTML code 370. In addition, for the specific advertisement content, the HTML tag for adjusting the position of the advertisement, which is a part of the determination criteria HTML code 370, and the like, the HTML code having a random value may also be the determination criteria HTML code 370.

The advertisement blocking server 350 may provide the determination criterion HTML code 370 as the advertisement content determination information to the advertisement blocking unit 300. In this case, the advertisement blocking unit 300 compares the HTML code of the web page with the determination criteria HTML code 370 by using the determination criteria HTML code 370 provided from the advertisement blocking server 350 as advertisement content determination information. You can determine the ad HTML code on the page. For example, when a specific HTML code of a web page is equal to or higher than a threshold reference value 370, the advertisement blocking unit 300 may determine the specific HTML code as an advertisement HTML code and deactivate it.

In addition, according to an embodiment of the present invention, the advertisement blocking unit 300 may vary the degree of advertisement blocking according to the user's setting. For example, ad blocking can be divided into 'up', 'middle' and 'ha'.

When the degree of advertisement blocking is 'up', the threshold threshold may be set relatively low. When the threshold reference value is set low, the ratio of the HTML code for the web page, which is determined as the advertisement HTML code, may be increased. Therefore, the degree of advertisement blocking on the web page can be relatively increased.

When the degree of advertisement blocking is 'middle', the threshold threshold may be set to a moderate level compared to the case where the degree of advertisement blocking is 'up' or 'low'. If the threshold reference value is set to a medium value, the ratio of the HTML code for the web page, which is determined as the advertisement HTML code, may be about the medium value.

When the degree of advertisement blocking is 'low', the threshold threshold may be set relatively high. When the threshold reference value is set relatively high, the ratio of the HTML code for the web page, which is determined as the advertisement HTML code, may be relatively low. Therefore, the degree of advertisement blocking on the web page can be relatively low.

In FIG. 4, a method of transmitting the updated determination criteria HTML code from the advertisement blocking server 400 to the advertisement blocking unit 450 is disclosed.

Referring to FIG. 4, the list of determination criteria HTML codes (decision criteria HTML code list) registered in the advertisement blocking server 400 may be updated according to an increase of an advertisement or an interruption of an advertisement.

The ad blocking server 400 may receive the criterion HTML code from various user devices. If the received criterion HTML code is not a previously registered criterion HTML code, the received criterion HTML code may be registered to update the list of criterion HTML codes.

The advertisement blocking server 400 may periodically visit a web site to determine whether the advertisement is stopped or determine whether the advertisement is stopped. For example, it may be assumed that the advertisement B registered on the website A is registered as the criterion HTML code. The ad blocking server 400 may periodically visit the website A and determine whether the advertisement B is still included in the HTML code of the website A. If the advertisement B is stopped and the HTML code of the advertisement B is not included in the HTML code of the website A, the advertisement blocking server 400 may determine that the advertisement has been stopped. In this case, the advertisement blocking server 400 may update the determination criterion HTML code list by deleting the existing determination criterion HTML code.

The ad blocking server 400 may transmit the information about the newly determined judgment criteria HTML code in the determination criteria HTML code list, and the information about the determination criteria HTML code deleted from the determination criteria HTML code list.

As a specific operation between the ad blocking server 400 and the ad blocking unit 450, first, when the ad blocking server 400 and the ad blocking unit 450 are connected for the first time, the ad blocking server 400 is currently present as an ad blocking unit 450. The judgment criteria HTML code list including the entire judgment criteria HTML code may be transmitted. Thereafter, the advertisement blocking server 400 may transmit updated information including only the determination criterion HTML code updated according to the increase of the advertisement and the deletion of the advertisement, to the advertisement blocking unit 450.

Various methods may be performed to perform an update operation of the determination criteria HTML code list.

For example, the advertisement blocking server 400 may periodically update the version to manage the determination criteria HTML code list. In this case, it may be assumed that the advertisement blocking unit 450 first accesses to receive the version 1 judgment criterion HTML code list. In this case, the advertisement blocking unit 450 may transmit information about the version (eg, version 1) of the current determination criteria HTML code list that is currently held when the advertisement blocking server 400 accesses the advertisement blocking server 400. The ad blocking server 400 may compare a version of the current criterion HTML code list of the ad blocking server 400 with a version of the criterion HTML code list of the ad blocking unit 450. If the version of the current criterion HTML code list of the ad blocking server 400 and the version of the criterion HTML code list of the ad blocking unit 450 are different from each other, the ad blocking server 400 may update information based on a difference between the versions. The advertisement blocking unit 450 may be transmitted. By using this method, it is possible to reduce the unnecessary data transmission between the advertisement blocking server 400 and the advertisement blocking unit 450 and to update only the determination criteria HTML code list by transmitting only update information.

In FIG. 5, an advertisement blocking server discloses a method of determining whether an advertisement HTML code received from various users is an advertisement HTML code related to actual advertisement content. In FIG. 5, the advertisement HTML code received from the user may be expressed in terms of the candidate advertisement HTML code 500.

Referring to FIG. 5, the advertisement blocking server may determine the content generated based on the candidate advertisement HTML code 500 and determine the candidate advertisement HTML code 500 as the advertisement HTML code 560. For example, when the advertisement blocking server executes the candidate advertisement HTML code 500, an image, text, and multimedia information corresponding to the candidate advertisement HTML code 500 may be generated.

The advertisement blocking server may determine whether the generated image, text, and multimedia information are advertisement contents.

To this end, the advertisement blocking server may perform image analysis 520. The reference image for image analysis 520 may be stored in the advertisement blocking server, and the similarity with the reference image may be determined to determine whether the content generated based on the candidate advertisement HTML code 500 is an advertisement.

In addition, the ad blocking server may perform text analysis 540. The reference text for text analysis 540 may be stored in the advertisement blocking server, and the similarity with the reference text may be determined to determine whether the content generated based on the candidate advertisement HTML code 500 is an advertisement.

For example, the reference image may be an advertising format or advertising platform that is widely used for advertising. Many ads are reusing existing platforms to change their content. Therefore, an image (or format) used as an existing advertisement may be registered and used as a reference image for determining whether the advertisement is an advertisement.

The reference text may be text information that is heavily used for advertising. For example, 'sale', 'xx ten thousand won', 'discount', 'disruption' and 'opportunity' can be used as the reference text to determine the reference text that can be used a lot for advertising.

That is, the determination criteria advertisement information list is transmitted from the advertisement blocking server to the advertisement blocking unit, and the determination criteria advertisement information list is generated based on the candidate advertisement information determined as the advertisement information among the candidate advertisement information reported to the advertisement blocking server, and the reported The candidate advertisement information may be advertisement information found during the web site search through the user's browser.

In FIG. 6, the advertisement blocking server first calculates a similarity between the reference image and the image of the content (hereinafter, candidate advertisement content) generated based on the candidate advertisement HTML code (step S600).

In order to calculate the similarity between the reference image and the candidate advertisement content, outline information of the reference image and outline information of the candidate advertisement content may be extracted. The outline of the reference image and the outline of the candidate advertisement content may be extracted based on the edge determination of the reference image and the candidate advertisement content. The contour information determined to correspond to the letter (or text) of the extracted contour information may be removed. The outline information of the text may be separately stored in the advertisement blocking server, and the outline information of the text may be removed from the extracted outline information.

Similarity analysis may be performed between the contour information extracted from each of the reference image and the candidate advertisement content. As described above, the reference image may be an advertisement image used as an existing advertisement, and when the outline information between the outline information of the reference image and the candidate advertisement content is more than a critical similarity, the candidate advertisement corresponding to the candidate advertisement content may be used. The HTML code can be determined as the advertisement HTML code.

Additionally, the candidate advertisement HTML code may be determined based on the reference text information as well as the reference image.

The ad blocking server calculates a similarity between the reference text and the text of the candidate advertisement content (step S610).

Various methods may be used to extract text information from candidate advertisement content. For text that can be extracted based on HTML code, text can be extracted based on HTML code. Alternatively, as described above, the advertisement blocking server may store text information corresponding to the outline information of the text and the outline information of the text. When the candidate advertisement content stores the text as an image, the text information included in the candidate advertisement content in the image format may be known based on the outline information of the text extracted from the candidate advertisement content through step S600.

In this way, it may be determined whether the similarity between the extracted text information and the reference text information is greater than or equal to the threshold similarity. As described above, the reference text may be text highly related to an advertisement.

As a result of the determination in step S600, when the contour information between the reference information of the reference image and the candidate advertisement content is similar to or greater than the threshold similarity, or the similarity between the extracted text information and the reference text information is equal to or greater than the critical similarity, the ad blocking server may display the candidate advertisement HTML code as the advertisement HTML. It can be determined by the code (step S620).

In FIG. 7, a method of controlling an advertisement blocking unit to view an advertisement according to a user with an additional setting when the advertisement is blocked is disclosed.

The advertisement blocking unit may change the transparency of the advertisement window so that the user can view the advertisement when the user is interested in the contents of the advertisement content. For example, the ad blocker may translucently change the ad window that is determined to deliver the ad on the web site.

The user can be provided with information on advertisements while viewing the contents provided on the website. When the user clicks on the ad window, the translucent ad window turns opaque so that the user can be clearly provided with the ad information. According to the user's operation, the advertisement window may be displayed in a translucent form or may be provided with additional information about the advertisement. For example, when the user clicks on the advertisement window once again, the advertisement window is displayed again in a translucent form, and when the user double-clicks on the advertisement window, information (detailed information) associated with the advertisement window may be provided. The advertisement blocking based on the determination of the advertisement blocking unit may block output of the non-advertising content on the web page. Thus, by using this method, a user may obtain a notification that is misunderstood as an advertisement and not received.

In the case of using such an advertisement blocking method, the user may acquire information to be obtained from the web site without being interrupted by the advertisement.

Referring to FIG. 8, the advertisement blocking server may include a candidate advertisement information collecting unit 800, an advertisement information determining unit 810, a determination criterion advertisement information list generating unit 820, a determination criterion advertisement information list updating unit 830, and a communication unit. 840 and processor 850. Each component of the advertisement blocking server may perform an operation of the advertisement blocking server described above with reference to FIGS. 1 to 7.

The candidate advertisement information collection unit 800 may be implemented to collect candidate advertisement information. The candidate advertisement information may be candidate advertisement HTML code.

The advertisement information determiner 810 may be implemented to determine actual advertisement information among candidate advertisement information. As described above, the advertisement information determiner 810 may determine the determination criteria advertisement information (eg, the determination criteria HTML code) based on the image analysis and the text analysis.

The determination criterion advertisement information list generator 820 may be implemented to generate a list for the determination criterion advertisement information determined by the advertisement information determiner 810.

The determination criterion advertisement information list updater 830 may be implemented to update the determination criterion advertisement information determined by the advertisement information determiner 810. The determination criterion advertisement information list updating unit 830 may be implemented to manage a version of the determination criterion advertisement information list.

The communication unit 840 may be implemented to transmit the determination criterion advertisement information list, the updated determination criterion advertisement information list, and receive the candidate advertisement information.

The processor 850 controls the candidate advertisement information collecting unit 800, the advertisement information determining unit 810, the determination criterion advertisement information list generating unit 820, the determination criterion advertisement information list updating unit 830, and the communication unit 840. It can be implemented to.

Referring to FIG. 9, the advertisement blocking unit may include an advertisement blocking setting unit 900, a determination criterion advertisement information list managing unit 910, a website modulation unit 920, a communication unit 930, and a processor 940.

Each component of the advertisement blocking unit may perform an operation of the advertisement blocking unit described above with reference to FIGS. 1 to 7.

The advertisement blocking setting unit 900 may be implemented to set whether to block an advertisement and / or an advertisement blocking degree by a user.

The determination criterion advertisement information list manager 910 may be implemented to manage the determination criterion advertisement information list received from the advertisement blocking server.

The web site modulator 920 may be implemented to remove the advertisement content output on the web site based on the received advertisement information (eg, an advertisement HTML code) based on the determination criterion advertisement information list.

The communication unit 930 may be implemented to receive the determination criterion advertisement information list from the advertisement blocking server. In addition, the communication unit 930 may transmit the collected advertisement information (eg, advertisement HTML code) to the advertisement blocking server. The advertisement blocking server may generate a determination criterion advertisement information list based on the advertisement information received from the advertisement blocking unit.

The processor 940 may be implemented to control operations of the advertisement blocking setting unit 900, the determination criteria advertisement information list managing unit 910, the website modulation unit 920, and the communication unit 930.

As such, the advertisement blocking method may be implemented in the form of program instructions that may be implemented as an application or executed through various computer components, and recorded in a computer-readable recording medium. The computer-readable recording medium may include program instructions, data files, data structures, etc. alone or in combination.

The program instructions recorded on the computer-readable recording medium are those specially designed and configured for the present invention, and may be known and available to those skilled in the computer software arts.

Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical recording media such as CD-ROMs, DVDs, and magneto-optical media such as floptical disks. media), and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like.

Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like. The hardware device may be configured to operate as one or more software modules to perform the process according to the invention, and vice versa.

So far I looked at the center of the preferred embodiment for the present invention. Those skilled in the art will understand that the present invention can be embodied in a modified form without departing from the essential characteristics of the present invention. Therefore, the disclosed embodiments should be considered in descriptive sense only and not for purposes of limitation. The scope of the present invention is shown not in the above description but in the claims, and all differences within the scope should be construed as being included in the present invention.

Claims

In the ad blocking method,

Determining whether advertisement information exists in the web page based on the determination criteria advertisement information list;

Blocking the advertisement information when the advertisement information exists in the web page; And

Transmitting a converted web page including information other than the advertisement information in the web page.
The method of claim 1,

The advertisement information is advertisement hyper text markup language (HTML) code related to the advertisement content,

The criterion advertisement information list includes information on the criterion HTML code,

And the determination criterion HTML code is a code for extracting the advertisement HTML code from all the HTML codes constituting the web page.
The method of claim 2,

And the converted web page is a page in which the advertisement HTML code is deactivated among the entire HTML codes.
The method of claim 3,

And the determination criterion HTML code is at least one candidate advertisement HTML code determined through image analysis and text analysis of each of the collected plurality of candidate advertisement HTML codes.
The method of claim 4, wherein

The image analysis determines whether the similarity between the advertisement content corresponding to each of the plurality of candidate advertisement HTML codes and the reference image is equal to or greater than a first threshold value, and wherein the similarity among the plurality of candidate advertisement HTML codes is the first threshold value. Determine candidate ad HTML code equal to or greater than the value as the criterion HTML code,

Wherein the reference image is an image of an advertising format or advertising platform previously used for advertising.
The method of claim 5,

The text analysis determines whether the similarity between the advertisement content corresponding to each of the plurality of candidate advertisement HTML codes and the reference text is equal to or greater than a second threshold value, and the similarity among the plurality of candidate advertisement HTML codes is the second threshold value. Determine candidate ad HTML code equal to or greater than the value as the criterion HTML code,

The reference text is textual information previously used for advertising.
The method of claim 1,

The determination criteria advertisement information list is received from an advertisement blocking server,

The determination criterion advertisement information list is generated based on candidate advertisement information determined as advertisement information among candidate advertisement information reported to the advertisement blocking server,

Wherein the reported candidate advertisement information is advertisement information found during a web site search through a user's browser.
An advertisement blocking device, wherein the advertisement blocking device includes a processor,

The processor determines whether advertisement information exists in the web page based on the determination criteria advertisement information list,

If the advertisement information is present in the web page, the advertisement information is blocked,

Advertisement blocking device is implemented to transmit a conversion web page including the remaining information other than the advertisement information in the web page.
The method of claim 8,

The advertisement information is advertisement hyper text markup language (HTML) code related to the advertisement content,

The criterion advertisement information list includes information on the criterion HTML code,

And the determination criterion HTML code is a code for extracting the advertisement HTML code from all the HTML codes constituting the web page.
The method of claim 9,

And wherein the converted web page is a page in which the advertisement HTML code is deactivated among the entire HTML codes.
The method of claim 10,

And the determination criterion HTML code is at least one candidate advertisement HTML code determined through image analysis and text analysis of each of the collected plurality of candidate advertisement HTML codes.
The method of claim 11,

The image analysis determines whether the similarity between the advertisement content corresponding to each of the plurality of candidate advertisement HTML codes and the reference image is equal to or greater than a first threshold value, and wherein the similarity among the plurality of candidate advertisement HTML codes is the first threshold value. Determine candidate ad HTML code equal to or greater than the value as the criterion HTML code,

And the reference image is an image of an advertisement format or an advertisement platform used for an advertisement.
The method of claim 12,

The text analysis determines whether the similarity between the advertisement content corresponding to each of the plurality of candidate advertisement HTML codes and the reference text is equal to or greater than a second threshold value, and the similarity among the plurality of candidate advertisement HTML codes is the second threshold value. Determine candidate ad HTML code equal to or greater than the value as the criterion HTML code,

And the reference text is text information previously used for advertisement.
The method of claim 8,

The determination criteria advertisement information list is received from an advertisement blocking server,

The determination criterion advertisement information list is generated based on candidate advertisement information determined as advertisement information among candidate advertisement information reported to the advertisement blocking server,

Wherein the reported candidate advertisement information is advertisement information found during a web site search through a user's browser.