WO2016085105A1 - Procédé et dispositif de blocage de publicité - Google Patents

Procédé et dispositif de blocage de publicité Download PDF

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Publication number
WO2016085105A1
WO2016085105A1 PCT/KR2015/010094 KR2015010094W WO2016085105A1 WO 2016085105 A1 WO2016085105 A1 WO 2016085105A1 KR 2015010094 W KR2015010094 W KR 2015010094W WO 2016085105 A1 WO2016085105 A1 WO 2016085105A1
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WIPO (PCT)
Prior art keywords
advertisement
html
information
candidate
html code
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PCT/KR2015/010094
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English (en)
Korean (ko)
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김준모
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김준모
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Publication of WO2016085105A1 publication Critical patent/WO2016085105A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services

Definitions

  • the present invention relates to a method and apparatus for blocking advertisements, and more particularly, to a method and apparatus for blocking advertisements provided on a web page.
  • HTTP hyper text transfer protocol
  • HTTP is an Internet protocol for such services on the Internet that allows information on the Internet to be shared in the form of mutual web pages.
  • Internet users may additionally block advertisements from appearing on the screen by using advertisement blocking software.
  • Ad blocking method for achieving the first object of the present invention is to determine whether the advertisement information is present in the web page based on the determination criteria advertisement information list, If advertisement information exists, the method may include blocking the advertisement information and transmitting a converted web page including remaining information other than the advertisement information in the web page.
  • the advertisement information is an advertisement hyper text markup language (HTML) code related to an advertisement content
  • the determination criteria advertisement information list includes information on determination criteria HTML code
  • the determination criteria HTML code constitutes the web page. It may be a code for extracting the advertisement HTML code of the entire HTML code.
  • the converted web page may be a page in which the advertisement HTML code is deactivated among the entire HTML codes.
  • the determination criterion HTML code may be at least one candidate advertisement HTML code determined through image analysis and text analysis of each of the collected plurality of candidate advertisement HTML codes.
  • the image analysis may determine whether the similarity between the advertisement content corresponding to each of the plurality of candidate advertisement HTML codes and the reference image is equal to or greater than a first threshold value, and wherein the similarity among the plurality of candidate advertisement HTML codes is determined by the first image.
  • a candidate advertisement HTML code that is equal to or greater than one threshold is determined as the determination criterion HTML code
  • the reference image may be an image of an advertisement format or an advertisement platform used for advertisement.
  • the text analysis determines whether the similarity between the advertisement content corresponding to each of the plurality of candidate advertisement HTML codes and the reference text is equal to or greater than a second threshold value, and wherein the similarity among the plurality of candidate advertisement HTML codes is determined by the first content.
  • a candidate advertisement HTML code that is equal to or greater than two thresholds is determined as the determination criteria HTML code, and the reference text may be text information previously used for an advertisement.
  • the determination criterion advertisement information list is received from an advertisement blocking server, and the determination criterion advertisement information list is generated based on candidate advertisement information determined as advertisement information among candidate advertisement information reported to the advertisement blocking server, and the report
  • the candidate advertisement information may be advertisement information searched while searching for a website through a user's browser.
  • the advertisement blocking device includes a processor, the processor is an advertisement on the web page based on the determination criteria advertisement information list Determine whether information exists, and if the advertisement information exists in the web page, block the advertisement information, and transmit a converted web page including the remaining information except the advertisement information in the web page. Can be.
  • the advertisement information is an advertisement HTML (hyper text markup language) code associated with the advertising content
  • the determination criteria advertisement information includes information on the determination criteria HTML code, the determination criteria HTML code that constitutes the web page It may be a code for extracting the advertisement HTML code of the entire HTML code.
  • the converted web page may be a page in which the advertisement HTML code is deactivated among the entire HTML codes.
  • the determination criterion HTML code may be at least one candidate advertisement HTML code determined through image analysis and text analysis of each of the collected plurality of candidate advertisement HTML codes.
  • the image analysis may determine whether the similarity between the advertisement content corresponding to each of the plurality of candidate advertisement HTML codes and the reference image is equal to or greater than a first threshold value, and wherein the similarity among the plurality of candidate advertisement HTML codes is determined by the first image.
  • a candidate advertisement HTML code that is equal to or greater than one threshold is determined as the determination criterion HTML code
  • the reference image may be an image of an advertisement format or an advertisement platform used for advertisement.
  • the text analysis determines whether the similarity between the advertisement content corresponding to each of the plurality of candidate advertisement HTML codes and the reference text is equal to or greater than a second threshold value, and wherein the similarity among the plurality of candidate advertisement HTML codes is determined by the first content.
  • a candidate advertisement HTML code that is equal to or greater than two thresholds is determined as the determination criteria HTML code, and the reference text may be text information previously used for an advertisement.
  • the determination criterion advertisement information list is received from an advertisement blocking server, and the determination criterion advertisement information list is generated based on candidate advertisement information determined as advertisement information among candidate advertisement information reported to the advertisement blocking server, and the report
  • the candidate advertisement information may be advertisement information searched while searching for a website through a user's browser.
  • the user By not receiving unnecessary advertisements when a user searches for a web site, the user can easily obtain desired information from the web site and can reduce visits to unnecessary advertisement sites due to unnecessary clicks.
  • FIG. 1 is a conceptual diagram showing an advertisement blocking method according to an embodiment of the present invention.
  • FIG. 2 is a conceptual diagram illustrating an advertisement blocking method of an advertisement blocking unit according to an exemplary embodiment of the present invention.
  • FIG. 3 is a conceptual diagram illustrating an advertisement blocking method of an advertisement blocking unit according to an exemplary embodiment of the present invention.
  • FIG. 4 is a conceptual diagram illustrating communication between an advertisement blocking server and an advertisement blocking unit according to an exemplary embodiment of the present invention.
  • FIG. 5 is a conceptual diagram illustrating an operation of an advertisement blocking server according to an embodiment of the present invention.
  • FIG. 6 is a conceptual diagram illustrating an operation of an advertisement blocking server according to an embodiment of the present invention.
  • FIG. 7 is a conceptual diagram illustrating an operation of an advertisement blocking unit according to an embodiment of the present invention.
  • FIG. 8 is a conceptual diagram illustrating an ad blocking server according to an embodiment of the present invention.
  • FIG. 9 is a conceptual diagram illustrating an advertisement blocking unit according to an embodiment of the present invention.
  • first and second may be used to describe various components, but the components should not be limited by the terms. The terms are used only for the purpose of distinguishing one component from another.
  • the first component may be referred to as the second component, and similarly, the second component may also be referred to as the first component.
  • a lot of advertisement information is encountered. For example, many pop-up advertisements may be output on a web page before the user even reads content provided through the web page. In other words, in order for a user to be provided with content provided through a web page, the user may have to go through a cumbersome procedure of removing advertisement information or clicking an advertisement.
  • an advertisement on / off function is provided in a web browser and a mobile browser setting portion, and a user may be freed from indiscriminate internet advertisement by having an option for advertisement.
  • FIG. 1 is a conceptual diagram showing an advertisement blocking method according to an embodiment of the present invention.
  • FIG. 1 illustrates a method of blocking an advertisement by individually determining an advertisement code in the advertisement blocking unit 120 of a user device.
  • the advertisement blocking unit 120 may obtain advertisement information provided on a web site in order to block an advertisement provided on a web site.
  • the advertisement blocking unit 120 may be implemented in connection with the browser 100 for searching a web site, and also restricts an advertisement when the web site is searched through the browser 100.
  • the user may turn on / off whether to block advertisements through the setting of the browser 100.
  • the advertisement blocking unit 120 may block the advertisement provided through the web site.
  • the advertisement information provided on the web site blocked by the advertisement blocking unit 120 may be HTML-based advertisement code inserted when constructing a HTML (hyper text markup language) based web page.
  • advertisement information based on other resources (script, image, background, and embedded file) constituting the web page may be blocked by the advertisement blocking unit 120.
  • an embodiment of the present invention discloses a method of blocking HTML-based advertisement information for convenience of description, but the advertisement blocking method according to an embodiment of the present invention also provides a method for blocking other resource-based advertisement information constituting a web site. Can be applied.
  • the advertisement blocking unit 120 may determine the HTML-based advertisement code when the web site is visited through the user's browser 100.
  • the advertisement blocking unit 120 may determine the advertisement code based on the post-visit operation of the user. For example, when a user visits a website, an advertisement window may be output on the website. In this case, the user may perform an operation for removing an advertisement window provided on the web site (for example, clicking 'x' to remove the advertisement).
  • the advertisement blocking unit 120 may determine the advertisement code among the HTML codes constituting the web page based on the user's motion.
  • the advertisement blocking unit 120 may output a web page by blocking a corresponding advertisement code when the user visits the same website.
  • the advertisement blocking unit 120 may block the advertisement by determining the existence of HTML text related to the advertisement in the HTML.
  • the text related to the advertisement in the HTML may include text indicating that the advertisement is an advertisement such as “ad”, “ads”, or “ad”.
  • code that controls the resolution of information provided as a pop-up e.g.
  • the advertisement blocking unit 120 may determine the advertisement HTML code for the advertisement and limit the output of the corresponding content on the web page when the web page is output on the user device.
  • the advertisement blocking unit 120 may store advertisement information (eg, advertisement HTML code) in the advertisement list storage module.
  • the advertisement list storage module may store advertisement HTML code information for each web page and provide information for blocking advertisement when accessing the web page.
  • the advertisement information stored in the advertisement list storage module may be continuously updated periodically, and the advertisement filtering performance of the advertisement blocking unit 120 may be improved based on the updated advertisement information.
  • FIG. 2 is a conceptual diagram illustrating an advertisement blocking method of an advertisement blocking unit according to an exemplary embodiment of the present invention.
  • FIG. 2 illustrates a method of blocking an advertisement provided on a web site by an advertisement blocking unit.
  • the advertisement blocking unit 200 may block an advertisement by deleting (or deactivating) the advertisement HTML code among the HTML codes constituting the web site to block the advertisement.
  • the advertisement blocking unit 120 deactivates the advertisement HTML code.
  • the advertisement blocking unit 200 may use various methods to determine whether the content deactivated on the web site is the advertisement content.
  • the embodiment of the present invention discloses a method for determining whether the content is deactivated on the website in conjunction with the ad blocking server 200 in connection with the ad blocking server, but the ad blocker itself will be described later in the advertisement You can also perform the operation of the blocking server.
  • FIG. 3 is a conceptual diagram illustrating an advertisement blocking method of an advertisement blocking unit according to an exemplary embodiment of the present invention.
  • the advertisement blocking unit 300 is connected to an external advertisement blocking server 350 to perform an operation.
  • the advertisement blocking server 350 may provide the advertisement blocking unit 300 with information for determining advertisement content on a web site.
  • Information for determining whether the content is advertisement content may be expressed in terms of advertisement content determination information.
  • the advertisement blocking server 350 may use various methods to generate advertisement content determination information.
  • the advertisement blocking server 350 may collect information (advertisement HTML code) about HTML code for displaying advertisement content from various user devices.
  • the user device of various users who transmit the advertisement HTML code may be the advertisement blocking unit 300. That is, the advertisement blocking unit 300 collects the advertisement HTML code and transmits the advertisement HTML code to the advertisement blocking server, thereby sharing information about the HTML code for displaying the advertisement content with other advertisement blocking units.
  • the HTML code collected as the advertisement content determination information is expressed in terms of the determination criteria HTML code 370.
  • the HTML tag for adjusting the position of the advertisement which is a part of the determination criteria HTML code 370, and the like, the HTML code having a random value may also be the determination criteria HTML code 370.
  • the advertisement blocking server 350 may provide the determination criterion HTML code 370 as the advertisement content determination information to the advertisement blocking unit 300.
  • the advertisement blocking unit 300 compares the HTML code of the web page with the determination criteria HTML code 370 by using the determination criteria HTML code 370 provided from the advertisement blocking server 350 as advertisement content determination information. You can determine the ad HTML code on the page. For example, when a specific HTML code of a web page is equal to or higher than a threshold reference value 370, the advertisement blocking unit 300 may determine the specific HTML code as an advertisement HTML code and deactivate it.
  • the advertisement blocking unit 300 may vary the degree of advertisement blocking according to the user's setting. For example, ad blocking can be divided into 'up', 'middle' and 'ha'.
  • the threshold threshold may be set relatively low.
  • the ratio of the HTML code for the web page, which is determined as the advertisement HTML code may be increased. Therefore, the degree of advertisement blocking on the web page can be relatively increased.
  • the threshold threshold may be set to a moderate level compared to the case where the degree of advertisement blocking is 'up' or 'low'. If the threshold reference value is set to a medium value, the ratio of the HTML code for the web page, which is determined as the advertisement HTML code, may be about the medium value.
  • the threshold threshold may be set relatively high.
  • the ratio of the HTML code for the web page, which is determined as the advertisement HTML code may be relatively low. Therefore, the degree of advertisement blocking on the web page can be relatively low.
  • FIG. 4 is a conceptual diagram illustrating communication between an advertisement blocking server and an advertisement blocking unit according to an exemplary embodiment of the present invention.
  • FIG. 4 a method of transmitting the updated determination criteria HTML code from the advertisement blocking server 400 to the advertisement blocking unit 450 is disclosed.
  • the list of determination criteria HTML codes (decision criteria HTML code list) registered in the advertisement blocking server 400 may be updated according to an increase of an advertisement or an interruption of an advertisement.
  • the ad blocking server 400 may receive the criterion HTML code from various user devices. If the received criterion HTML code is not a previously registered criterion HTML code, the received criterion HTML code may be registered to update the list of criterion HTML codes.
  • the advertisement blocking server 400 may periodically visit a web site to determine whether the advertisement is stopped or determine whether the advertisement is stopped. For example, it may be assumed that the advertisement B registered on the website A is registered as the criterion HTML code. The ad blocking server 400 may periodically visit the website A and determine whether the advertisement B is still included in the HTML code of the website A. If the advertisement B is stopped and the HTML code of the advertisement B is not included in the HTML code of the website A, the advertisement blocking server 400 may determine that the advertisement has been stopped. In this case, the advertisement blocking server 400 may update the determination criterion HTML code list by deleting the existing determination criterion HTML code.
  • the ad blocking server 400 may transmit the information about the newly determined judgment criteria HTML code in the determination criteria HTML code list, and the information about the determination criteria HTML code deleted from the determination criteria HTML code list.
  • the ad blocking server 400 As a specific operation between the ad blocking server 400 and the ad blocking unit 450, first, when the ad blocking server 400 and the ad blocking unit 450 are connected for the first time, the ad blocking server 400 is currently present as an ad blocking unit 450.
  • the judgment criteria HTML code list including the entire judgment criteria HTML code may be transmitted.
  • the advertisement blocking server 400 may transmit updated information including only the determination criterion HTML code updated according to the increase of the advertisement and the deletion of the advertisement, to the advertisement blocking unit 450.
  • Various methods may be performed to perform an update operation of the determination criteria HTML code list.
  • the advertisement blocking server 400 may periodically update the version to manage the determination criteria HTML code list.
  • the advertisement blocking unit 450 may transmit information about the version (eg, version 1) of the current determination criteria HTML code list that is currently held when the advertisement blocking server 400 accesses the advertisement blocking server 400.
  • the ad blocking server 400 may compare a version of the current criterion HTML code list of the ad blocking server 400 with a version of the criterion HTML code list of the ad blocking unit 450.
  • the ad blocking server 400 may update information based on a difference between the versions.
  • the advertisement blocking unit 450 may be transmitted.
  • FIG. 5 is a conceptual diagram illustrating an operation of an advertisement blocking server according to an embodiment of the present invention.
  • an advertisement blocking server discloses a method of determining whether an advertisement HTML code received from various users is an advertisement HTML code related to actual advertisement content.
  • the advertisement HTML code received from the user may be expressed in terms of the candidate advertisement HTML code 500.
  • the advertisement blocking server may determine the content generated based on the candidate advertisement HTML code 500 and determine the candidate advertisement HTML code 500 as the advertisement HTML code 560. For example, when the advertisement blocking server executes the candidate advertisement HTML code 500, an image, text, and multimedia information corresponding to the candidate advertisement HTML code 500 may be generated.
  • the advertisement blocking server may determine whether the generated image, text, and multimedia information are advertisement contents.
  • the advertisement blocking server may perform image analysis 520.
  • the reference image for image analysis 520 may be stored in the advertisement blocking server, and the similarity with the reference image may be determined to determine whether the content generated based on the candidate advertisement HTML code 500 is an advertisement.
  • the ad blocking server may perform text analysis 540.
  • the reference text for text analysis 540 may be stored in the advertisement blocking server, and the similarity with the reference text may be determined to determine whether the content generated based on the candidate advertisement HTML code 500 is an advertisement.
  • the reference image may be an advertising format or advertising platform that is widely used for advertising. Many ads are reusing existing platforms to change their content. Therefore, an image (or format) used as an existing advertisement may be registered and used as a reference image for determining whether the advertisement is an advertisement.
  • the reference text may be text information that is heavily used for advertising. For example, 'sale', 'xx ten thousand won', 'discount', 'disruption' and 'opportunity' can be used as the reference text to determine the reference text that can be used a lot for advertising.
  • the determination criteria advertisement information list is transmitted from the advertisement blocking server to the advertisement blocking unit, and the determination criteria advertisement information list is generated based on the candidate advertisement information determined as the advertisement information among the candidate advertisement information reported to the advertisement blocking server, and the reported
  • the candidate advertisement information may be advertisement information found during the web site search through the user's browser.
  • FIG. 6 is a conceptual diagram illustrating an operation of an advertisement blocking server according to an embodiment of the present invention.
  • the advertisement blocking server first calculates a similarity between the reference image and the image of the content (hereinafter, candidate advertisement content) generated based on the candidate advertisement HTML code (step S600).
  • outline information of the reference image and outline information of the candidate advertisement content may be extracted.
  • the outline of the reference image and the outline of the candidate advertisement content may be extracted based on the edge determination of the reference image and the candidate advertisement content.
  • the contour information determined to correspond to the letter (or text) of the extracted contour information may be removed.
  • the outline information of the text may be separately stored in the advertisement blocking server, and the outline information of the text may be removed from the extracted outline information.
  • Similarity analysis may be performed between the contour information extracted from each of the reference image and the candidate advertisement content.
  • the reference image may be an advertisement image used as an existing advertisement, and when the outline information between the outline information of the reference image and the candidate advertisement content is more than a critical similarity, the candidate advertisement corresponding to the candidate advertisement content may be used.
  • the HTML code can be determined as the advertisement HTML code.
  • the candidate advertisement HTML code may be determined based on the reference text information as well as the reference image.
  • the ad blocking server calculates a similarity between the reference text and the text of the candidate advertisement content (step S610).
  • Various methods may be used to extract text information from candidate advertisement content. For text that can be extracted based on HTML code, text can be extracted based on HTML code.
  • the advertisement blocking server may store text information corresponding to the outline information of the text and the outline information of the text.
  • the candidate advertisement content stores the text as an image
  • the text information included in the candidate advertisement content in the image format may be known based on the outline information of the text extracted from the candidate advertisement content through step S600.
  • the reference text may be text highly related to an advertisement.
  • the ad blocking server may display the candidate advertisement HTML code as the advertisement HTML. It can be determined by the code (step S620).
  • FIG. 7 is a conceptual diagram illustrating an operation of an advertisement blocking unit according to an embodiment of the present invention.
  • FIG. 7 a method of controlling an advertisement blocking unit to view an advertisement according to a user with an additional setting when the advertisement is blocked is disclosed.
  • the advertisement blocking unit may change the transparency of the advertisement window so that the user can view the advertisement when the user is interested in the contents of the advertisement content.
  • the ad blocker may translucently change the ad window that is determined to deliver the ad on the web site.
  • the user can be provided with information on advertisements while viewing the contents provided on the website.
  • the translucent ad window turns opaque so that the user can be clearly provided with the ad information.
  • the advertisement window may be displayed in a translucent form or may be provided with additional information about the advertisement. For example, when the user clicks on the advertisement window once again, the advertisement window is displayed again in a translucent form, and when the user double-clicks on the advertisement window, information (detailed information) associated with the advertisement window may be provided.
  • the advertisement blocking based on the determination of the advertisement blocking unit may block output of the non-advertising content on the web page. Thus, by using this method, a user may obtain a notification that is misunderstood as an advertisement and not received.
  • the user may acquire information to be obtained from the web site without being interrupted by the advertisement.
  • FIG. 8 is a conceptual diagram illustrating an ad blocking server according to an embodiment of the present invention.
  • the advertisement blocking server may include a candidate advertisement information collecting unit 800, an advertisement information determining unit 810, a determination criterion advertisement information list generating unit 820, a determination criterion advertisement information list updating unit 830, and a communication unit. 840 and processor 850. Each component of the advertisement blocking server may perform an operation of the advertisement blocking server described above with reference to FIGS. 1 to 7.
  • the candidate advertisement information collection unit 800 may be implemented to collect candidate advertisement information.
  • the candidate advertisement information may be candidate advertisement HTML code.
  • the advertisement information determiner 810 may be implemented to determine actual advertisement information among candidate advertisement information. As described above, the advertisement information determiner 810 may determine the determination criteria advertisement information (eg, the determination criteria HTML code) based on the image analysis and the text analysis.
  • the determination criteria advertisement information eg, the determination criteria HTML code
  • the determination criterion advertisement information list generator 820 may be implemented to generate a list for the determination criterion advertisement information determined by the advertisement information determiner 810.
  • the determination criterion advertisement information list updater 830 may be implemented to update the determination criterion advertisement information determined by the advertisement information determiner 810.
  • the determination criterion advertisement information list updating unit 830 may be implemented to manage a version of the determination criterion advertisement information list.
  • the communication unit 840 may be implemented to transmit the determination criterion advertisement information list, the updated determination criterion advertisement information list, and receive the candidate advertisement information.
  • the processor 850 controls the candidate advertisement information collecting unit 800, the advertisement information determining unit 810, the determination criterion advertisement information list generating unit 820, the determination criterion advertisement information list updating unit 830, and the communication unit 840. It can be implemented to.
  • FIG. 9 is a conceptual diagram illustrating an advertisement blocking unit according to an embodiment of the present invention.
  • the advertisement blocking unit may include an advertisement blocking setting unit 900, a determination criterion advertisement information list managing unit 910, a website modulation unit 920, a communication unit 930, and a processor 940.
  • Each component of the advertisement blocking unit may perform an operation of the advertisement blocking unit described above with reference to FIGS. 1 to 7.
  • the advertisement blocking setting unit 900 may be implemented to set whether to block an advertisement and / or an advertisement blocking degree by a user.
  • the determination criterion advertisement information list manager 910 may be implemented to manage the determination criterion advertisement information list received from the advertisement blocking server.
  • the web site modulator 920 may be implemented to remove the advertisement content output on the web site based on the received advertisement information (eg, an advertisement HTML code) based on the determination criterion advertisement information list.
  • the received advertisement information eg, an advertisement HTML code
  • the communication unit 930 may be implemented to receive the determination criterion advertisement information list from the advertisement blocking server.
  • the communication unit 930 may transmit the collected advertisement information (eg, advertisement HTML code) to the advertisement blocking server.
  • the advertisement blocking server may generate a determination criterion advertisement information list based on the advertisement information received from the advertisement blocking unit.
  • the processor 940 may be implemented to control operations of the advertisement blocking setting unit 900, the determination criteria advertisement information list managing unit 910, the website modulation unit 920, and the communication unit 930.
  • the advertisement blocking method may be implemented in the form of program instructions that may be implemented as an application or executed through various computer components, and recorded in a computer-readable recording medium.
  • the computer-readable recording medium may include program instructions, data files, data structures, etc. alone or in combination.
  • the program instructions recorded on the computer-readable recording medium are those specially designed and configured for the present invention, and may be known and available to those skilled in the computer software arts.
  • Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical recording media such as CD-ROMs, DVDs, and magneto-optical media such as floptical disks. media), and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like.
  • Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like.
  • the hardware device may be configured to operate as one or more software modules to perform the process according to the invention, and vice versa.

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Abstract

La présente invention concerne un procédé et un dispositif de blocage de publicité. Le procédé de blocage de publicité peut comprendre les étapes consistant : à déterminer s'il y a des informations publicitaires sur une page web sur la base d'une liste d'informations de publicité de critères de détermination ; à bloquer les informations de publicité s'il y a des informations de publicité sur la page Web ; et à transmettre une page Web modifiée comprenant des informations restantes après l'exclusion, à partir d'une page Web, des informations de publicité.
PCT/KR2015/010094 2014-11-25 2015-09-24 Procédé et dispositif de blocage de publicité WO2016085105A1 (fr)

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KR1020140165141A KR101547918B1 (ko) 2014-11-25 2014-11-25 광고 차단 방법 및 장치

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KR20180050936A (ko) * 2016-11-07 2018-05-16 (주)엔텔스 Css를 이용하여 웹 콘텐츠에서 광고를 차단하는 방법, 웹 콘텐츠에서 광고를 차단하는 장치 및 웹 콘텐츠에서 광고를 차단하는 방법
KR20180073188A (ko) * 2016-12-22 2018-07-02 삼성전자주식회사 전자장치 및 이를 활용한 웹 페이지 표시 방법
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