WO2016043535A1 - Système et procédé de service de publicité mutuelle - Google Patents

Système et procédé de service de publicité mutuelle Download PDF

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Publication number
WO2016043535A1
WO2016043535A1 PCT/KR2015/009758 KR2015009758W WO2016043535A1 WO 2016043535 A1 WO2016043535 A1 WO 2016043535A1 KR 2015009758 W KR2015009758 W KR 2015009758W WO 2016043535 A1 WO2016043535 A1 WO 2016043535A1
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Prior art keywords
content
advertisement
point
user terminal
points
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PCT/KR2015/009758
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English (en)
Korean (ko)
Inventor
황교찬
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황교찬
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Priority claimed from KR1020140138279A external-priority patent/KR20160034784A/ko
Application filed by 황교찬 filed Critical 황교찬
Publication of WO2016043535A1 publication Critical patent/WO2016043535A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services

Definitions

  • the present invention relates to an advertising service system and method, and more particularly, to a mutual advertising service system and method for providing an advertisement for content of another company to a service provided by a company.
  • the mutual advertisement service is an advertisement service that provides advertisements for other contents in specific content, and has an advantage of easy inflow of substantial contents users and low cost.
  • the existing mutual advertising system has a problem that the frequency of advertisement exposure is different depending on the user of each content.
  • the frequency of advertisement exposure in content having 100 users and the frequency of advertisement exposure in content having 1000 users are inevitably different.
  • one side is advantageous when the number of visitors differs from each other, and thus, mutual advertising itself is often not established or mutual advertising is provided between contents developed by the same company.
  • mutual advertisements are carried out in the form of paying as much as the difference occurs in consideration of the number of users or advertisement exposure time.
  • one-to-one mutual advertisement between two commonly used contents is difficult to solve the imbalance of the above-described advertising effect, which is an obstacle to the activation of the mutual advertisement.
  • the payment is made in consideration of the difference in the number of users.
  • Korean Patent Registration No. 10-1301129 discloses a real-time event advertising method and system using a mobile device, but this allows advertisers to create advertising content at low cost regardless of time and place, and to utilize it in advertising in real time. As a technology, it is an invention for the reduction of advertising production costs.
  • An object of the present invention is to provide a mutual advertising service system that can provide a mutual advertising service in a balanced manner even if the number of users of each of the plurality of contents are different from each other.
  • Another object of the present invention to provide a mutual advertising service method for achieving the above object.
  • Mutual advertising service system for achieving the above object is a plurality of advertisement providing terminal for providing each content advertisement; At least one user terminal in which contents corresponding to at least one content advertisement of the plurality of content advertisements are installed and receive and display the content advertisements when the installed contents are executed; And receiving content advertisements from each of the plurality of content providing terminals, matching and storing corresponding points, and receiving an advertisement transmission request from the at least one user terminal.
  • An advertisement server providing the content advertisement to the at least one user terminal, and increasing or decreasing the point as the at least one user terminal installs the content corresponding to the content advertisement; It includes.
  • the user terminal receives and displays at least one content advertisement from the advertisement server, and transmits a content selection signal for a content advertisement corresponding to a user's selection command among the at least one content advertisement, to the advertisement server.
  • the content selected by the selection signal is received and installed.
  • the user terminal transmits the advertisement output content information about the content displaying the content advertisement and the installation content information about the installed content to the advertisement server.
  • the advertisement server stores information on at least one content provider, and when at least one advertisement providing terminal of the plurality of advertisement providing terminals is connected, the content provider performs authentication using information on the stored content provider.
  • Management A point manager that matches and stores the points corresponding to each of the plurality of content advertisements, and searches for points exceeding a predetermined minimum point when an advertisement transmission request is received from the user terminal; And storing the plurality of content advertisements applied from each of the advertisement providing terminals, and transmitting the content advertisement corresponding to the point found by the point manager to exceed the minimum point among the stored plurality of content advertisements to the user terminal.
  • a content advertisement storage unit Characterized in that it comprises a.
  • the point manager When the advertisement output content information and the installation content information are applied from the user terminal, the point manager increases a point matched to the content advertisement corresponding to the advertisement output content information by a predetermined unit point, The point matching the corresponding content advertisement is reduced by a predetermined unit point.
  • the point manager obtains a cumulative increase value of the point increased in response to the advertisement output content information applied from the user terminal, and when the cumulative increase value performs a remaining operation with a predetermined reference point becomes 0, the The point corresponding to the advertisement output content information is subtracted by a predetermined subtraction point, and the cumulative increase value is initialized.
  • the point manager may search for a point less than or equal to the minimum point among the stored points, and transmit point information to the advertisement providing terminal corresponding to a point having a value less than or equal to the minimum point.
  • the point manager determines that a point matched with the content advertisement corresponding to the content executed in the user terminal has a value equal to or greater than a predetermined maximum point, the user terminal displays an advertisement exclusion signal so that the user terminal does not display the content advertisement. It characterized in that the transmission to.
  • the mutual advertisement service system transmits the stored content to the at least one user terminal when the content corresponding to the at least one content advertisement is pre-stored and a content transmission request is applied from the at least one user terminal.
  • At least one content server configured to transmit a connection path of the advertisement server to the user terminal when the corresponding content is executed and connected at the user terminal of the user terminal; It characterized in that it further comprises.
  • Mutual advertising service method for achieving the above another object is a mutual advertising service method of a mutual advertising service system comprising a plurality of advertisement providing terminal, at least one user terminal and an advertising server, the advertisement Receiving, by the server, a content advertisement from each of the plurality of advertisement providing terminals, matching and storing points corresponding to each of the plurality of content advertisements; Requesting, by the at least one user terminal, an advertisement transmission request to the advertisement server by executing content corresponding to at least one content advertisement among a plurality of content advertisements; The advertisement server searches for a point exceeding a predetermined minimum point among points matched with the plurality of content advertisements in response to an advertisement transmission request, and transmits a content advertisement matching the point exceeding the minimum point to the user terminal. Doing; Displaying, by the user terminal, the transmitted content advertisement, and receiving and installing content corresponding to the content advertisement corresponding to a user's selection command; And increasing and decreasing the point by receiving information about contents installed by the user terminal by the advertisement server. It includes.
  • the mutual advertisement service system and method of the present invention stores the plurality of content advertisements, and when the content advertised through the advertisement displayed on the content driven in the at least one user terminal is installed in the user terminal, the content is installed.
  • the number of points assigned to each content advertisement is increased or decreased according to the number of times, and the advertisement can be provided to the user terminal in response to the remaining points, so that a plurality of contents can be provided with mutual advertisements for other contents in a fair manner.
  • the advertisement service provider may generate revenue by providing a portion of the increased or decreased points to the advertisement service provider.
  • FIG. 1 illustrates a mutual advertising system according to an embodiment of the present invention.
  • FIG. 2 illustrates an example of content advertisement displayed on a user terminal in the mutual advertisement system of the present invention.
  • 3 is a view for explaining the concept of the operation of the mutual advertising system of the present invention.
  • FIG. 4 illustrates an example of a schematic configuration of the advertisement server of FIG. 1.
  • FIG. 5 illustrates a mutual advertising service method according to an embodiment of the present invention.
  • FIG. 6 is a diagram illustrating in detail the step of installing selected contents and increasing / decreasing points in FIG.
  • FIG. 1 illustrates a mutual advertisement system according to an embodiment of the present invention
  • FIG. 2 illustrates an example of content advertisement displayed on a user terminal in the mutual advertisement system of the present invention.
  • the mutual advertisement system 10 of the present invention includes a plurality of advertisement providing terminals AD1 to ADm providing content advertisements, and a plurality of contents applied from the plurality of advertisement providing terminals AD1 to ADm, respectively.
  • An advertisement server (AS) for storing an advertisement, at least one of a plurality of content servers (CS1 to CSn) and at least one of the plurality of content servers (CS1 to CSn) in which at least one of a plurality of contents corresponding to the plurality of content advertisements is stored; It includes a plurality of user terminals (U11 ⁇ Un2) for connecting to the server to download and execute the content.
  • Each of the plurality of advertisement providing terminals AD1 to ADm is a user terminal used by a content provider, and provides a content advertisement for content of each company to the advertisement server AS.
  • Each of the advertisement providing terminals AD1 to ADm may access the advertisement server AS to perform a content advertisement editing operation such as deleting a previously stored content advertisement or replacing with a new content advertisement.
  • the plurality of advertisement providing terminals AD1 to ADm may display the advertisement of the advertisement. AS).
  • Each of the plurality of content servers CS1 to CSn stores corresponding contents and transmits the stored contents to the user terminals U11 to Un2 when the content transmission request is applied from the user terminals U11 to Un2.
  • the user terminal U11 ⁇ Un2 transmits an advertisement server access path to the user terminal so that the user terminals U11 ⁇ Un2 can access the advertisement server AS.
  • Each of the plurality of user terminals U11 to Un2 connects to a content server corresponding to the executed content when the pre-installed content is executed in response to a user command, and receives an advertisement server access path from the content server to receive the advertisement server AS. Connect to The advertisement transmission request is then sent to the advertisement server AS.
  • the user terminal may include information on the content executed when the advertisement transmission request is made.
  • the content advertisement is received from the advertisement server AS and displayed.
  • the displayed content advertisement may be an advertisement for one content, but is basically displayed in the form of a content advertisement list displaying a plurality of contents simultaneously as shown in FIG. 2.
  • the content advertisement for the selected content may be displayed.
  • the content selection signal is transmitted to the advertisement server AS and the connection path of the content server storing the selected content from the advertisement server AS is stored.
  • the user terminal accesses the content server according to the authorized access path, transmits a content transfer request, and downloads and installs the content.
  • the downloaded content is executed in response to the content execution command, which is a user command.
  • the user terminal transmits the information displaying the advertisement and the information of the content installed by the advertisement to the advertisement server AS.
  • the content displaying the content advertisement is referred to as the advertisement output content and the content installed by the advertisement.
  • the advertisement server AS searches for a content advertisement that can provide an advertisement service among the stored content advertisements.
  • the content advertisement that can be provided by the advertisement service means a content advertisement in which points remain by analyzing points assigned to each of the plurality of content advertisements.
  • each of the plurality of content advertisements stores the content advertisement in the advertisement server AS in the advertisement providing terminals AD1 to ADm, and receives a predetermined point when the advertisement service is requested.
  • the points assigned to each of the plurality of content advertisements represent the number of times that the advertisement service can be provided for the content advertisements, and specifically, the number of times corresponding to the content advertisements can be installed in the user terminals U11 to Un2.
  • Points allocated to the content advertisement may be allocated by the advertisement server (AS) for a fee or free of charge, and the advertisement server (AS) may be assigned with various point assignment conditions such as free of charge at the beginning of the mutual advertisement service and then charged at a later time. Can be.
  • the advertisement server AS When a content advertisement with a point remaining is found, the advertisement server AS forms a list of the searched content advertisements and transmits the list to the user terminal that has authorized the advertisement transmission request. When the content selection signal for at least one of the contents displayed in the content advertisement list is applied from the user terminal, the advertisement server AS transmits a connection path of the content server storing the selected content to the user terminal. If the content advertisement in which the point remains is not found, the advertisement server AS transmits an advertisement exclusion signal to the user terminal so that the user terminal does not display the content advertisement and performs the preset operation of the currently executed content.
  • the points allocated to the advertisement output content are increased to a predetermined unit (for example, one point), and the points allocated to the installation content are added to the same unit. Decrease. This is because, as a result of the mutual advertisement, the advertisement output content may be determined to provide an advertisement service to the installed content by generating the effect of the advertisement.
  • one-to-many mutual advertisements may be performed in the form of a content advertisement list instead of one-to-one mutual advertisements.
  • a point is allocated to each of the plurality of content advertisements and can be included in the content advertisement list only when the assigned points remain, the points can be displayed on the user terminal. By increasing or decreasing, it is possible to provide a fair mutual advertising service.
  • the content advertisement with the points exhausted is not displayed.
  • the content corresponding to the content ad that is depleted of points indicates another content ad with points remaining at run time.
  • the advertisement server AS is configured for each content advertisement. You may not increase or decrease points.
  • the advertisement server AS transmits the point status to the corresponding advertisement providing terminal so that the content provider can recognize that the points are exhausted. You can do that.
  • the point status may be periodically transmitted to the advertisement providing terminal.
  • the content manufacturer may access the advertisement server AS through the advertisement providing terminal and purchase additional points. This is to solve the imbalance by paying for the point and purchasing the point when the imbalance of the advertising effect is intensified.
  • the advertisement providing terminal may access the advertisement server AS and directly check the point holding situation.
  • the point is paid and the point is purchased, in the present invention, if the content advertisement effect of other content is generated through the content manufacturer's content as described above, the points corresponding to the advertisement effect may be continuously increased, and thus, mutually at low cost.
  • the advantage is that it can perform advertising.
  • the content manufacturer may add the content advertisement to the advertisement server AS by paying the points and allocating the points even when a new content advertisement is added.
  • the ad server AS may be configured to subtract by a predetermined deduction point (eg, 1 point) whenever a point corresponding to each of the plurality of content ads increases by a predetermined reference point (eg, 10 points). have.
  • a predetermined deduction point eg, 1 point
  • a reference point e.g. 10 points
  • the ad server AS increases the cumulative increase value by a reference point, and adjusts the cumulative point to 29 points by subtracting 1 point, which is a deduction point. Initialize the increment to an initial value (eg 0). When the point is increased to 39 points again, since the cumulative increase value is increased by the reference point again, the cumulative increase is subtracted by 38 points and the cumulative increase value is initialized. The deducted point is an extinct point, which induces a point purchase of the content manufacturer to generate a profit of the advertisement server AS.
  • an initial value eg 0
  • the advertisement server AS does not reflect the decrease of the point corresponding to the content advertisement, and may compare the reference point with only the increase of the point. For example, even if the point is increased by 20 points and is reduced by 5 points, since the reference point 10 points has been increased twice, two points may be deducted. That is, 20 points may be increased and 5 points may be decreased, and 15 points should be increased, but 2 points may be subtracted as a price for providing mutual advertisement service, and 13 points may actually be increased.
  • the advertisement server AS may prevent all content advertisements from being executed when the content corresponding to the content advertisements to which the points of the predetermined maximum points (for example, 2000 points) of the plurality of content advertisements are assigned is executed in the user terminal. Can be.
  • the effect of the advertisement generated by the specific content is much higher than other contents, so that the point that is excessively high compared to the point corresponding to the other content may occur.
  • the content generating high advertising effect provides a high advertising effect for the other content, it can be seen that the advertising effect on the relatively relatively. That is, even though the allocated points are accumulated, it may be determined that the effect of the advertisement is low.
  • the advertisement server prevents the advertisement screen from being displayed when the content corresponding to the content advertisement assigned the point more than the maximum point is executed, thereby maintaining the equity of the advertisement effect as well as the user of the content. It can increase the convenience for. In contrast, other contents must display a content advertisement that still has points, so that some of the imbalance caused by the point gap can be eliminated.
  • the content provider may be paid a cost corresponding to the point exceeding the maximum point to maintain equity.
  • the advertisement server AS when the points allocated to the content advertisement are exhausted, the advertisement server AS does not transmit the corresponding content advertisement to the user terminals U11 to Un2. However, the plurality of user terminals U11 to Un2 do not transmit the corresponding content advertisement. In an accessing environment, a plurality of user terminals may simultaneously generate a content transmission request. Therefore, if the minimum point (for example, 5) that is the point lower limit is set as opposed to the maximum point that means the upper limit, and the point corresponding to the content advertisement decreases to the minimum point or less, the content advertisement is the user terminal (U11 to Un2). It can also be set to not appear in. The minimum point may be set to zero.
  • the plurality of content servers CS1 to CSn stores content and transmits the content in response to a content transmission request of the user terminals U11 to Un2.
  • a separate content providing server for example, an app store
  • an app store may be provided to provide content for installation.
  • the user terminal means any type of terminal on which the user can install and execute content.
  • the user terminal may be connected online via a wired or wireless network such as a PC, a smart phone, a smart pad, a notebook, a PDP, or a navigation device.
  • a wired or wireless network such as a PC, a smart phone, a smart pad, a notebook, a PDP, or a navigation device.
  • Possible stationary and portable terminals may be included.
  • 3 is a view for explaining the concept of the operation of the mutual advertising system of the present invention.
  • the user terminals U11 and U12 mean a user terminal on which content A corresponding to the content advertisement A is installed and executed, and the user terminal U21 indicates a user terminal on which content B corresponding to the content advertisement B is installed and executed.
  • the user terminal U31 refers to a user terminal on which content C corresponding to the content advertisement C is installed and executed.
  • the points currently assigned to the content advertisements A to D are 22, 18, 20, and 16 packets, respectively.
  • the points allocated to the content advertisement A having the advertising effect are Increases two points in response to two downloads.
  • the points assigned to the content advertisements B and C decrease by one point.
  • the points assigned to the content advertisement B increase by one point, and the points assigned to the content advertisement A decrease by one point.
  • the points assigned to the content advertisement C increase by one point, and the points allocated to the content advertisement B decrease by one point.
  • the points assigned to the content advertisement A increase by 2 points, while decreasing by 1 point to 23 points.
  • the points assigned to the content advertisement B increase by one point and decrease by two points to 17 points.
  • the points assigned to the content advertisement C also increase by one point and decrease by one point to maintain 20 points without change.
  • the content advertisement D also maintains 16 points as no increase or decrease occurs.
  • the advertisement providing terminal ADn may access the advertisement server AS and purchase points to store the content advertisement N in the advertisement server and receive a mutual advertisement service.
  • the characteristic of the mutual advertisement system of the present invention is that although the content C is installed through the content A of the user terminal U12 as shown in the content advertisement C in FIG. 3, the user terminal U31 is not the content A but the content B. By installing, you can compensate for the reduced points. In other words, by performing a one-to-many mutual advertisement unlike one-to-one mutual advertisement, points can be rewarded even if any other content is installed, and the mutual advertisement can be carried out in equilibrium.
  • FIG. 4 illustrates an example of a schematic configuration of the advertisement server of FIG. 1.
  • the advertisement server AS includes a content company manager 110, a content advertisement storage 120, a content server manager 130, and a point manager 140.
  • the content company management unit 110 stores information on at least one content provider, and when the advertisement providing terminals AD1 to ADm are connected to perform authentication using information on the stored content provider, the advertisement providing terminal ( AD1 ⁇ ADm) allows the user to perform editing tasks such as uploading or replacing advertisements to the advertisement server (AS).
  • the content company manager 110 may provide the point information to the advertisement providing terminals AD1 to ADm at predetermined intervals or when the points allocated to the content advertisement in the point manager 140 are equal to or less than the reference point. Make the point visible to the content provider.
  • the content advertisement storage unit 120 stores content advertisements that are authorized by the advertisement providing terminals AD1 to ADm authenticated by the content company management unit 110.
  • the stored content advertisement is matched with a corresponding point among the stored points of the point manager 140, and the content advertisement selected by the point manager 140 is transmitted to the user terminal that has authorized the advertisement transmission request.
  • a plurality of content advertisements may be configured in a list form and transmitted to the user terminal.
  • the content advertisement storage unit 120 matches the content advertisement with the content server information stored in the content server manager 130. Accordingly, when the content advertisement is selected from the user terminal and the content selection signal is applied, the content advertisement storage unit 120 notifies the content server manager 130 of the selected content advertisement.
  • the content server manager 130 matches the content server stored in the content ad storage unit 120 with information about the content server to be accessed when the corresponding content is executed in the user terminal, and stores the information on the content server in the content ad storage unit 120.
  • the corresponding content server information is transmitted to the user terminal. That is, the user terminal can access the content server to download the content.
  • the point manager 140 analyzes the plurality of points stored in matching with the plurality of content advertisements stored in the content advertisement storage unit 120 to search for points whose points exceed the minimum point.
  • the searched point information is transferred to the content advertisement storage 120.
  • the content advertisement storage unit 120 selects a content advertisement to be transmitted to the user terminal.
  • the point manager 140 periodically acquires point information, or acquires point information that is less than or equal to the minimum point, and transmits the point information to the content company manager 110.
  • the point manager 140 increases or decreases points matched with each content advertisement according to the advertisement output content and the installation content information applied from the user terminals U11 to Un2. In addition, when the cumulative increase of the point reaches the preset reference point, the point manager 140 subtracts the preset deduction point, and determines whether the accumulated increase reaches the reference point again.
  • the management server AS may further include a cost processing unit (not shown).
  • the cost processing unit may transmit the payment information to the point manager 140 when the advertisement providing terminals AD1 to ADm access and pay the cost, thereby increasing the points corresponding to the paid cost.
  • the management server AS further includes a statistics unit (not shown) to obtain daily, weekly and monthly installation statistics for each content, and provide the obtained statistics to the advertisement providing terminals AD1 to ADm, You can allow providers to explicitly check the effectiveness of your advertising.
  • a basic configuration such as a communication unit is omitted for convenience of description.
  • FIG. 5 illustrates a mutual advertising service method according to an embodiment of the present invention.
  • At least one user terminal U11 to Un2 executes previously installed content and accesses the content servers CS1 to CSn (S10). ). Accordingly, each of the content servers CS1 to CSn transmits the access path of the advertisement server AS to the user terminals U11 to Un2 executing the content, and the user terminals U11 to Un2 access the advertisement server (S20). . In addition, the user terminals U11 to Un2 connected to the advertisement server AS transmit an advertisement transmission request to the advertisement server AS (S30).
  • the advertisement server AS analyzes points matched with each content advertisement (S40). In operation S50, it is determined whether there is a content advertisement having a point exceeding a predetermined minimum point. If there is no content advertisement to which the point is allocated in excess of the minimum point, there is no content advertisement to be output to the current user. Therefore, the advertisement exclusion signal is transmitted to the user terminal so that the user terminal does not display the content advertisement.
  • the content is to perform a predetermined task (S90).
  • the corresponding content advertisements are configured in a displayable list form and transmitted to the user terminals U11 to Un2, and the user terminals U11 to Un2 display the content advertisements. (S60).
  • the user terminals U11 to Un2 determine whether a user's selection command for the displayed content advertisement is applied, and when the selection command is applied, transmits a content selection signal to the advertisement server AS.
  • the advertisement server AS determines whether a content selection signal is applied from the user terminals U11 to Un2 (S70).
  • the user terminals U11 to Un2 allow the currently executed content to perform a preset task (S90).
  • the advertisement server AS may install the selected content in the user terminals U11 to Un2 in response to the content selection signal. CSn), the access information is transmitted, and the point allocated to the content advertisement is increased or decreased by a predetermined unit point according to the installation result (S80).
  • FIG. 6 is a diagram illustrating in detail the step of installing selected contents and increasing / decreasing points in FIG.
  • the advertisement server AS first transmits a download path, which is access information to the content servers CS1 to CSn, to the user terminals U11 to Un2 (S81). Accordingly, the user terminals U11 to Un2 receive the download path, access the content servers CS1 to CSn, and download and install the content.
  • the advertisement server AS determines whether content installation information is received from the user terminals U11 to Un2 (S82).
  • the content installation information includes the above-described advertisement output content and information about the installation content.
  • the advertisement server AS increases the point corresponding to the advertisement output content by unit points (S83).
  • the point corresponding to the installation content is reduced by a unit point (S84).
  • the advertisement server AS accumulates an increase value of points corresponding to the advertisement output content, obtains a cumulative increase value, and determines whether the remaining value obtained by dividing the obtained cumulative increase value by the reference point is 0 (S85). In other words, it is determined whether the result is 0 by performing the remaining operation on the cumulative increase value as a reference point. If the remaining value is 0, a subtraction point is subtracted from the point corresponding to the advertisement output content, and the cumulative increase value is initialized to an initial value (S86).
  • the deducted point is an extinct point as described above, and may be used to generate a profit of the advertisement server AS.
  • the mutual advertisement service system and method of the present invention stores the plurality of content advertisements, and when the content advertised through the advertisement displayed on the content driven in the at least one user terminal is installed in the user terminal, the content is installed.
  • the number of points assigned to each content advertisement is increased or decreased according to the number of times, and the advertisement can be provided to the user terminal in response to the remaining points, so that a plurality of contents can be provided with mutual advertisements for other contents in a fair manner.
  • the method according to the invention can be embodied as computer readable code on a computer readable recording medium.
  • the computer-readable recording medium includes all kinds of recording devices in which data that can be read by a computer system is stored. Examples of the recording medium include a ROM, a RAM, a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like, and also include a carrier wave (for example, transmission through the Internet).
  • the computer readable recording medium can also be distributed over network coupled computer systems so that the computer readable code is stored and executed in a distributed fashion.

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Abstract

L'invention concerne un système et un procédé de service de publicité mutuelle. La présente invention comprend : une pluralité de terminaux de fourniture de publicités permettant de fournir respectivement des contenus publicitaires ; au moins un terminal utilisateur permettant d'installer, dans celui-ci, un contenu correspondant à au moins un contenu de la pluralité de contenus publicitaires, et de recevoir et d'afficher le contenu publicitaire lorsque le contenu installé est exécuté ; et un serveur publicitaire permettant de recevoir les contenus publicitaires depuis la pluralité de terminaux de fourniture de contenus, respectivement, et de stocker les contenus publicitaires, avec chacun desquels des points sont mis en correspondance, de fournir le contenu publicitaire audit ou auxdits terminaux utilisateurs selon les points mis en correspondance avec chacun de la pluralité de contenus publicitaires lorsqu'une demande de transmission de publicité est reçue en provenance du ou des terminaux utilisateurs, et d'augmenter/de diminuer des points lorsque le ou les terminaux utilisateurs installent, dans celui-ci/ceux-ci, le contenu correspondant au contenu publicitaire.
PCT/KR2015/009758 2014-09-19 2015-09-18 Système et procédé de service de publicité mutuelle WO2016043535A1 (fr)

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
KR10-2014-0124758 2014-09-19
KR20140124758 2014-09-19
KR10-2014-0138279 2014-10-14
KR1020140138279A KR20160034784A (ko) 2014-09-19 2014-10-14 상호 광고 서비스 시스템 및 방법

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