WO2016204555A1 - Procédé et système de facturation de publicité à l'aide d'un code d'image, et support d'enregistrement - Google Patents

Procédé et système de facturation de publicité à l'aide d'un code d'image, et support d'enregistrement Download PDF

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Publication number
WO2016204555A1
WO2016204555A1 PCT/KR2016/006453 KR2016006453W WO2016204555A1 WO 2016204555 A1 WO2016204555 A1 WO 2016204555A1 KR 2016006453 W KR2016006453 W KR 2016006453W WO 2016204555 A1 WO2016204555 A1 WO 2016204555A1
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WIPO (PCT)
Prior art keywords
image code
payment
advertising
advertisement
information
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PCT/KR2016/006453
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English (en)
Korean (ko)
Inventor
배재광
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배재광
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Publication of WO2016204555A1 publication Critical patent/WO2016204555A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/30—Payment architectures, schemes or protocols characterised by the use of specific devices or networks
    • G06Q20/32—Payment architectures, schemes or protocols characterised by the use of specific devices or networks using wireless devices
    • G06Q20/327—Short range or proximity payments by means of M-devices
    • G06Q20/3276—Short range or proximity payments by means of M-devices using a pictured code, e.g. barcode or QR-code, being read by the M-device
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
    • G06K19/00—Record carriers for use with machines and with at least a part designed to carry digital markings
    • G06K19/06—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/30—Payment architectures, schemes or protocols characterised by the use of specific devices or networks
    • G06Q20/306—Payment architectures, schemes or protocols characterised by the use of specific devices or networks using TV related infrastructures
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions

Definitions

  • Embodiments of the present invention relate to a technique for calculating and charging an advertisement fee using an image code, and processing the purchase and payment of the corresponding advertisement content.
  • Advertisement is a tool for spreading information about a product or service to consumers through various media or persuading the consumer, and an advertiser advertises a product using various advertising media through an advertising agency.
  • paper advertisements, broadcast advertisements using television, internet advertisements, mobile advertisements, etc. are all merely a means of one-way information transmission that exposes advertisements of advertisers on the paper or web / mobile web pages to the user.
  • the advertisement cost is calculated uniformly regardless of whether the user watches the advertisement.
  • the present invention also provides an advertisement billing method and system for directly providing a screen for performing an order and settlement of a product advertised in the advertisement, and a recording medium as the image code inserted in the advertisement is scanned.
  • the step of recognizing the image code containing the payment information of the advertising content, performing the payment process of the product advertising in the advertising content as the image code is recognized may include calculating an advertising cost of advertising content based on at least one of whether the image code is recognized and whether the payment procedure of the product is performed, and providing the calculated advertising cost to an advertiser terminal.
  • the step of performing the payment process in response to the recognition of the image code, providing an order payment screen including the product information, order information and payment information contained in the recognized image code to the user terminal can do. That is, as soon as the image code is recognized, the order payment screen may be displayed on the user terminal.
  • the calculating of the advertising cost may include: counting the number of times the image code is recognized for the advertisement post in which the image code containing the payment information is inserted, and calculating the advertising cost based on the counted number. It may include the step of calculating.
  • the calculating of the advertising cost may include counting the number of purchases when the product purchase is completed according to the payment procedure of the product, and calculating the advertising cost based on the number of purchases. Can be.
  • the calculating of the advertising fee, based on the access log information, determining whether the user terminal reconnected to the order payment screen provided as the image code is recognized, and the reconnected As determined, the method may include adding an additional advertisement fee.
  • the step of calculating the advertising cost based on the access log information, it is determined whether the category of the recognized image code corresponds to the same category as the category of the image code with a previously recognized history
  • the method may include adding an additional advertisement fee.
  • the step of recognizing the image code it is possible to recognize the image code embedded in the paper advertising, Internet advertising, mobile advertising and TV advertising.
  • the step of performing the payment process if there is at least one payment means registered in advance by the user, providing the pre-registered payment means to the user terminal, any one selected from the provided payment means
  • the payment procedure may be performed based on the payment method of.
  • the advertisement billing system using the image code, a code recognition unit for recognizing the image code containing the payment information of the advertising content, the payment processing unit for performing a payment process of the product to be advertised in the advertising content as the image code is recognized, the image
  • the advertisement cost calculator may calculate an advertisement cost of the advertisement content based on at least one of whether the code is recognized and whether the payment procedure of the product is performed, and an information providing unit configured to provide the calculated advertisement cost to the advertiser terminal.
  • a payment method for advertising content using a computer implemented image code may include: recognizing an image code including payment information of an advertisement content, and performing a payment process of a product advertised in the advertisement content as the image code is recognized. And the step of performing the payment process includes, as a response to the image code being recognized, product information, order information, and payment information contained in the recognized image code without passing through to the advertiser site.
  • the order payment screen may be provided to the user terminal.
  • the advertising cost is calculated by using an image code such as a QR code or a barcode inserted into the advertisement, the advertising cost can be calculated more accurately.
  • a screen for performing an order and settlement of a product advertised in the corresponding advertisement may be immediately provided.
  • FIG. 1 illustrates an advertisement billing system 100 and a user terminal 101 according to an embodiment of the present invention.
  • FIG. 2 is a block diagram illustrating an internal configuration of an advertisement billing system according to an embodiment of the present invention.
  • FIG. 3 is a flowchart illustrating an advertisement charging method according to an embodiment of the present invention.
  • FIG. 4 is a view showing an example of a QR code inserted in the advertisement in an embodiment of the present invention.
  • FIG. 5 is a diagram illustrating an example of an image code scan screen provided when an image code is scanned according to one embodiment of the present invention.
  • FIG. 6 is a diagram illustrating an example of an order payment screen provided when an image code is scanned according to one embodiment of the present invention.
  • FIG. 7 is a block diagram for explaining an example of an internal configuration of a computer system according to an embodiment of the present invention.
  • the embodiments of the present invention relate to a technology for calculating advertisement costs by recognizing image codes embedded in paper advertisements, internet advertisements, mobile advertisements, and TV advertisements printed on paper such as newspapers and magazines, and in particular, a QR code (Quick Response) in a user terminal.
  • Scanning Code provides an order and payment page contained in a QR code, and counts whether an advertisement has been exposed to a user based on order payment and scanning of the QR code, thereby accurately calculating the advertising cost. will be.
  • the image code will be described on the assumption that it is a QR code (Quick Response Code), and the image code may include various types of barcodes, data matrices, maxi codes, etc., in addition to the QR code. It may represent a two-dimensional code.
  • QR code Quick Response Code
  • FIG. 1 illustrates an advertisement billing system 100 and a user terminal 101 according to an embodiment of the present invention.
  • an arrow means that data may be transmitted and received between the user terminal 101 and the advertisement charging system 100 using a wireless network.
  • the user terminal 101 may be a personal computer, a smart phone, a tablet, a wearable computer, a smart television, or the like. It may mean any terminal device capable of installing and executing a mobile site connection or a service-only application (hereinafter, referred to as a 'code scan and payment app'). In this case, the user terminal 101 may perform overall service operations such as service screen configuration, data input, data transmission, and data storage under the control of a web / mobile site or a dedicated application.
  • the advertisement billing system 100 serves as a service platform that provides an advertisement service based on code recognition / scanning to a client.
  • the advertisement billing system 100 may be implemented in the form of an application on the user terminal 101, but is not limited thereto.
  • the advertisement billing system 100 may also be implemented in the form of a service platform that provides an advertisement service in a client-server environment. It is possible.
  • the advertisement billing system 100 may provide the user terminal 101 with the order and payment page of the corresponding advertisement inserted with the QR code when the QR code is recognized, to perform the order and payment processing.
  • the advertisement billing system 100 may calculate the advertisement cost by counting the number of times the payment processing is completed and bill the advertiser terminal (not shown).
  • the advertiser terminal (not shown) is a user terminal possessed by an advertiser and may mean any terminal device capable of installing and executing a code scanning and payment app such as a smartphone, a tablet, a laptop, a PC, and the like. At this time, the advertiser terminal may perform the overall operation of the service, such as the configuration of the service screen, data input, data transmission, data storage under the control of the code scan and payment app.
  • FIG. 2 is a block diagram illustrating an internal configuration of an advertisement charging system according to an embodiment of the present invention
  • FIG. 3 is a flowchart illustrating an advertisement charging method according to an embodiment of the present invention.
  • the advertising billing system 200 may include a processor 210, a bus 220, a network interface 230, a memory 240, and a database 250.
  • the memory 240 may include an operating system 241 and a service providing routine 242.
  • the processor 210 may include a code recognizer 211, a payment processor 212, an advertisement cost calculator 213, and an information provider 214.
  • the advertising billing system 200 may include more components than some of the components of FIG. 2 or some components may be omitted.
  • the memory 240 is a computer-readable recording medium and may include a permanent mass storage device such as random access memory (RAM), read only memory (ROM), and a disk drive.
  • the memory 240 may store program codes for the operating system 241 and the service providing routine 242.
  • These software components may be loaded from a computer readable recording medium separate from the memory 240 using a drive mechanism (not shown).
  • a separate computer-readable recording medium may include a computer-readable recording medium (not shown) such as a floppy drive, a disk, a tape, a DVD / CD-ROM drive, a memory card, and the like.
  • the software components may be loaded into the memory 240 via the network interface 230 rather than the computer readable recording medium.
  • the bus 220 may enable communication and data transmission between the components of the advertising billing system 200.
  • the bus 220 may be configured using a high-speed serial bus, a parallel bus, a storage area network and / or other suitable communication technology.
  • the network interface 230 may be a computer hardware component for connecting the advertising billing system 200 to a computer network.
  • the network interface 230 may connect the advertising billing system 200 to a computer network through a wireless or wired connection.
  • the database 250 is configured by a code scanning and payment app, and serves to store and maintain product information, order information, and payment information contained in a QR code.
  • the QR code may include link information (eg, Uniform Resource Locator: URL information) for providing an order payment screen in the form of a mobile web or a web page
  • the order payment screen may include product information, order information, and payment. May contain information.
  • the database 250 may store and maintain product information, order information, payment information, and the link information for configuring the order payment screen.
  • the QR code may contain a variety of information, such as the corresponding image, video, advertising related articles, advertising related events, product information of the product to be advertised, the database 250 displays the various information and the order payment screen Information to be constructed can be matched, stored and maintained.
  • the processor 210 may be configured to process instructions of a computer program by performing basic arithmetic, logic, and input / output operations of the advertising billing system 200.
  • the instructions may be provided to the processor 210 by the memory 240 or the network interface 230 and via the bus 220.
  • the processor 210 may be configured to execute program codes for the code recognizer 211, the payment processor 212, the advertisement cost calculator 213, and the information provider 214.
  • Such program code may be stored in a recording device such as memory 240.
  • the code recognizer 211, the payment processor 212, the advertisement cost calculator 213, and the information provider 214 may be configured to perform the steps 310 to 340 of FIG. 3.
  • Various kinds of advertisements may be exposed to the user through paper advertisements, Internet advertisements, mobile advertisements, TV advertisements (eg, home shopping, CF advertisements, and PPL advertisements).
  • a QR code including payment information of advertisement content may be inserted in the advertisements, and advertisements having a QR code inserted therein may be distributed to a user through newspapers, magazines, the Internet, and TV.
  • advertisement media such as newspapers, magazines, TVs, the Internet, and apps installed on smartphones
  • the corresponding user terminal 101 is used by the user. You can scan the QR code of the ad.
  • the code recognition unit 211 may scan and recognize a QR code.
  • the code recognition unit 211 may scan and recognize an image code by using a camera of the user terminal 101.
  • the code recognition unit 211 may extract information required for ordering and payment from the recognized image code.
  • the user terminal 101 may be pre-installed code scanning and payment app for executing the image code scanning and recognition.
  • the code recognition unit 211 may automatically load a page for installing the app on the user terminal 101 when the image code is scanned.
  • the payment processor 212 may perform a payment procedure for a product to be advertised in the advertisement content.
  • link information related to advertisement content may be extracted from the image code.
  • the payment processing unit 212 may provide the user terminal 101 with an order payment screen including product information, order information, and payment information based on the link information.
  • the product information includes a product model name, a product model number, color information, price information, and the like of the advertisement target product
  • the order information includes order quantity information, payment price information, and shipping address information
  • the payment information includes the corresponding product. May include card information, account information, mobile payment means information (eg, smart phone number input and payment processing after authentication), and the like.
  • the payment processing unit 212 may determine whether there are payment means registered in advance in the user terminal 101.
  • the database 250 may store and maintain one or more payment means such as card information, account information, etc. previously registered in the user terminal 101 by matching with an identification number of the user terminal 101.
  • the payment processing unit 212 may determine whether there is a previously registered payment means based on the identification number of the user terminal 101 received from the user terminal 101.
  • the payment processing unit 212 may display and provide the pre-registered payment means as payment information on the order payment screen.
  • the payment processing unit 212 may provide an order payment screen to receive a selection input of at least one payment method from among a plurality of payment methods, and prioritizes a payment method preset by the user as a default payment method.
  • the user terminal 101 can easily proceed with the order and payment of the product to be advertised through the order payment screen, the payment processing unit 212 according to the payment request of the user terminal 101 card company server (not shown) or bank In connection with a server (not shown), the ordered product may process a payment.
  • the payment processing unit 212 may switch to the screen including the information indicating that the payment is completed, or include the information indicating that the payment is completed in the order payment screen and provide it to the user terminal 101. Can be.
  • the advertisement cost calculator 213 may calculate the advertisement cost of the advertisement content based on at least one of whether the image code is recognized and whether the payment process of the product is performed. A detailed configuration of calculating the advertising fee will be described later with reference to FIG. 6.
  • the information provider 214 may provide the calculated advertising fee to an advertiser terminal (not shown). That is, the information provider 214 may add an advertisement fee to the advertiser based on at least one of the number of pay per connected (PPC) and the number of pay per purchase (PPB).
  • PPC pay per connected
  • PPB pay per purchase
  • FIG. 4 is a view showing an example of a QR code inserted in the advertisement in an embodiment of the present invention.
  • a search result may be provided to the user terminal 101 in a form inserted into the QR code 402 in the advertisement 401.
  • QR code 402 link information of an order payment screen for ordering and paying for a product (sneakers, 403) to be advertised in the advertisement 401 in which the QR code 402 is inserted, an image, a video of the sneakers, and a corresponding sneaker Related articles, event information related to the sneakers (discount information, etc.), product information (eg, color, price, vendor information, etc.) of the sneakers may be included.
  • event information related to the sneakers may be included.
  • product information eg, color, price, vendor information, etc.
  • the product information may be separately included in the QR code.
  • FIG. 5 is a diagram illustrating an example of an image code scan screen provided when an image code is scanned according to one embodiment of the present invention.
  • the code recognition unit 211 may recognize the image code using the image extraction module.
  • the image extraction module is composed of a variety of modules that can be extracted, for example, a camera module or a scan module configured in the user terminal 101 may correspond.
  • an interface for selecting product information such as product quantity and color related to the product of the recognized image code, order information such as shipping address, and payment information may be provided.
  • the code recognition unit 211 may provide the image code scan screen 500 to the user terminal 101.
  • the image code scan screen 500 allows a user to temporarily store an advertisement related product of an image code recognized through a 'import from an album' menu, which can read an image stored in a user terminal and recognize a code, and a code scan.
  • 'Add to Cart' menu, 'View Cart' menu to show the list of items temporarily stored in the shopping cart, and the image code recognized through the code scan for ordering and payment of the product is transmitted to the advertising billing system 200, a service system A 'buy now' menu may be additionally provided.
  • the user scans an order code for each product on the image code scan screen 500 and then requests an individual transmission using a 'buy now' menu, or as shown in FIG. 5, through a shopping cart function. After the selection is completed, the shopping cart screen 510 may request a batch transmission for all products.
  • the payment processing unit 212 may convert the image code scan screen into an order payment screen and provide the same to the user terminal 101.
  • FIG. 6 is a diagram illustrating an example of an order payment screen provided when an image code is scanned according to one embodiment of the present invention.
  • an image code scan screen 600 provided for scanning an image code may be directly converted into an order and payment screen 610.
  • the order payment screen 610 may include an area in which product information 611, order information 612, and payment information 613 are displayed.
  • the payment processor 212 may provide a user interface for inputting an orderer's name, shipping address information, and a telephone number of an orderer or a shipping address included in an area 612 in which order information is displayed.
  • the order payment screen 610 may basically provide a 'payment' menu for requesting payment for an image code recognized through a code scan, and if the 'payment' menu is selected by a user, scan and pay a code
  • the payment method list 620 registered in advance in the app may be provided. In this case, the payment means list 620 may be exposed in the payment means list 620, the user may be provided with a 'direct input' menu to use other payment means other than the pre-registered payment means.
  • the payment processing unit 212 After scanning the image code on the order payment screen 610, if any one of a pre-registered payment method or a directly entered payment method is selected and a payment is requested, the payment processing unit 212 performs the payment included in the order payment screen. The payment can be processed based on the information.
  • the payment processing unit 212 when performing a payment process for a product to be advertised in the advertising content as the image code is recognized, the payment processing unit 212 is a response to the image code is recognized, immediately without passing through to the advertiser site, the recognition
  • the order payment screen 610 including the product information, the order information, and the payment information included in the code may be provided to the user terminal. That is, when the payment request is made after the image code is recognized, the payment process may be performed on the same server as the server that recognizes the image code without being connected to the advertiser site or connected to the advertiser server.
  • the payment processing unit 212 is a server corresponding to the selected payment information, for example, a card company corresponding to the selected credit card. Payment can be processed in conjunction with a server, a bank server corresponding to the selected account, and the like. When the payment is completed, the payment processing unit 212 may transmit a payment approval result to the user terminal 101.
  • the advertisement cost calculator 213 may calculate the advertisement cost for the advertisement in which the image code is inserted.
  • the advertisement cost calculator 213 may count the number of times the image code has been scanned and recognized for the advertisement post in which the image code is inserted. For example, the number of times image code 1 inserted into an advertisement post distributed through newspapers, magazines, etc., the number of times image code 1 inserted into a TV CF program was scanned, and the number of times image code 1 inserted into a home shopping broadcast was scanned. As such, the advertisement cost calculator 213 may count the number of times the image code 1 inserted into the advertisement post distributed through various advertisement media is scanned. The advertisement cost calculator 213 may count the number of scans for each image code. The advertisement cost calculator 213 may calculate an advertisement cost for the image code 1 based on the counted number of times. For example, the advertising cost may be preset to the counted member A per time, or the advertising cost may be preset for each range of levels as shown in Table 1 below.
  • Table 1 it may be preset to a large amount so that advertising costs are added more from A to F. That is, the more the image code is scanned and the more the user sees, the more advertising costs may be added.
  • the advertisement cost calculating unit 213 may count the number of times the order payment of the advertisement target product is processed through the order payment screen provided according to the image code recognition.
  • the advertisement cost calculator 213 may calculate an advertisement fee for the corresponding image code based on the counted number of purchases.
  • the advertisement cost calculator 213 may calculate an advertisement fee based on the counted number of purchases and Table 1 above. Then, the information providing unit 214 may add the calculated advertising costs to the advertiser terminal.
  • the advertisement cost calculator 213 may count both whether the image code is recognized and whether the payment procedure is performed, and calculate the advertisement cost by using both the number of times the image code is recognized and the number of purchases. For example, the advertisement cost calculator 213 may calculate the basic advertisement cost by counting the number of times the image code is recognized, and then calculate the additional advertisement cost by counting the number of purchases for which the payment procedure is performed and weighting the number of purchases. Then, the information providing unit 214 may add the calculated additional advertising costs to the advertiser terminal.
  • the advertisement cost calculator 213 may determine whether the user terminal reconnects to the order payment screen provided as the image code is recognized based on the access log information. In this case, if it is determined that the user has reconnected, the advertisement cost calculator 213 may calculate an additional advertisement fee for the corresponding image code, and the information provider 214 may add the calculated additional advertisement fee to the advertiser terminal.
  • the advertisement cost calculator 213 may determine whether the category of the recognized image code corresponds to the same category as the category of the image code having a previously recognized history. In the case of the same category, the advertisement cost calculator 213 may add an additional advertisement fee to the corresponding image code. For example, the product advertised in the image code 1 ad is sneakers and the category of image code 1 is shoes, and the product advertised in the image code 2 ad is the boot and the category of image code 2 is also shoes. The advertisement cost calculator 213 may confirm that the category of the image code 1 previously recognized and the payment history exists and the category of the currently recognized image code 2 correspond to the same category as shoes.
  • the advertisement cost calculator 213 may add an additional advertisement fee to the advertiser terminal (not shown) of the advertisement in which the image code 2 is inserted.
  • the advertising cost calculator 213 may calculate the additional advertising costs so that additional advertising costs are increased as the number of times of re-accessing the order and payment screen associated with the advertisement in which the image code corresponding to the same category is inserted is increased.
  • the relationship between the additional advertising costs may be preset in the form shown in Table 1 and stored and maintained in the database 250.
  • the advertisement billing system 200 calculates the advertisement cost based on the number of times the image code inserted into the advertisement is recognized and the number of purchases in which the payment processing is performed, and thus, the advertisement charge can be more accurately calculated and reconnected. By counting the number of reconnects, an additional advertising fee is added to the advertisement into which the reconnected image code is inserted, so that the value of the corresponding advertisement can be more accurately determined.
  • FIG. 7 is a block diagram for explaining an example of an internal configuration of a computer system according to an embodiment of the present invention.
  • the computer system 700 may include at least one processor 710, memory 720, peripheral interface 730, and I / O subsystem. 740, power circuit 750, and communication circuit 760 at least.
  • the computer system 700 may correspond to a user terminal.
  • the memory 720 may include, for example, high-speed random access memory, magnetic disk, SRAM, DRAM, ROM, flash memory, or nonvolatile memory. have.
  • the memory 720 may include software modules, instruction sets, or other various data necessary for the operation of the computer system 700. In this case, accessing the memory 720 from another component such as the processor 710 or the peripheral interface 730 may be controlled by the processor 710.
  • Peripheral interface 730 may couple input and / or output peripherals of computer system 700 to processor 710 and memory 720.
  • the processor 710 may execute a software module or a set of instructions stored in the memory 720 to perform various functions and process data for the computer system 700.
  • Input / output subsystem 740 may couple various input / output peripherals to peripheral interface 730.
  • the input / output subsystem 740 may include a controller for coupling a peripheral device such as a monitor or keyboard, a mouse, a printer, or a touch screen or sensor, as needed, to the peripheral interface 730.
  • input / output peripherals may be coupled to peripheral interface 730 without passing through input / output subsystem 740.
  • the power circuit 750 may supply power to all or part of the components of the terminal.
  • the power circuit 750 may be a power management system, one or more power sources such as batteries or alternating current (AC), charging systems, power failure detection circuits, power converters or inverters, power status indicators or power sources. It can include any other components for creation, management, distribution.
  • the communication circuit 760 may enable communication with other computer systems using at least one external port.
  • the communication circuit 760 may include an RF circuit to transmit and receive an RF signal, also known as an electromagnetic signal, to enable communication with other computer systems.
  • FIG. 7 is merely an example of a computer system 700, and some of the components shown in FIG. 7 may be omitted, or further include additional components not shown in FIG. 7, or 2. It may have a configuration or arrangement that combines two or more components.
  • the computer system for a communication terminal in a mobile environment may further include a touch screen or a sensor, in addition to the components shown in FIG. 7, and various communication schemes (WiFi, 3G, LET) in the communication circuit 760. , Bluetooth, NFC, Zigbee, etc.) may include a circuit for RF communication.
  • Components that may be included in computer system 700 may be implemented in hardware, software, or a combination of both hardware and software, including integrated circuits specialized for one or more signal processing or applications.
  • Methods according to an embodiment of the present invention may be implemented in program instruction form that can be executed by various computer systems and recorded in a computer readable medium.
  • the program according to the present embodiment may be configured as a PC-based program or an application dedicated to a mobile terminal.
  • Code scanning and payment app in the present embodiment may be implemented in the form of a program that operates independently, or in-app (in-app) form of a specific application can be implemented to operate on the specific application.
  • the methods according to the embodiment of the present invention may be performed by the code scanning and payment app controlling the user terminal.
  • Such an application may be installed in a user terminal through a file provided by a file distribution system.
  • the file distribution system may include a file transmitter (not shown) for transmitting the file at the request of the user terminal.
  • the apparatus described above may be implemented as a hardware component, a software component, and / or a combination of hardware components and software components.
  • the devices and components described in the embodiments may be, for example, processors, controllers, arithmetic logic units (ALUs), digital signal processors, microcomputers, field programmable arrays (FPAs), It may be implemented using one or more general purpose or special purpose computers, such as a programmable logic unit (PLU), microprocessor, or any other device capable of executing and responding to instructions.
  • the processing device may execute an operating system (OS) and one or more software applications running on the operating system.
  • the processing device may also access, store, manipulate, process, and generate data in response to the execution of the software.
  • OS operating system
  • the processing device may also access, store, manipulate, process, and generate data in response to the execution of the software.
  • processing device includes a plurality of processing elements and / or a plurality of types of processing elements. It can be seen that it may include.
  • the processing device may include a plurality of processors or one processor and one controller.
  • other processing configurations are possible, such as parallel processors.
  • the software may include a computer program, code, instructions, or a combination of one or more of the above, and configure the processing device to operate as desired, or process it independently or collectively. You can command the device.
  • Software and / or data may be any type of machine, component, physical device, virtual equipment, computer storage medium or device in order to be interpreted by or to provide instructions or data to the processing device. Or may be permanently or temporarily embodied in a signal wave to be transmitted.
  • the software may be distributed over networked computer systems so that they may be stored or executed in a distributed manner.
  • Software and data may be stored on one or more computer readable recording media.
  • the method according to the embodiment may be embodied in the form of program instructions that can be executed by various computer means and recorded in a computer readable medium.
  • the computer readable medium may include program instructions, data files, data structures, etc. alone or in combination.
  • the program instructions recorded on the media may be those specially designed and constructed for the purposes of the embodiments, or they may be of the kind well-known and available to those having skill in the computer software arts.
  • Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical media such as CD-ROMs, DVDs, and magnetic disks, such as floppy disks.
  • Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like.
  • the hardware device described above may be configured to operate as one or more software modules to perform the operations of the embodiments, and vice versa.

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Abstract

L'invention concerne un procédé et système de facturation de publicité à l'aide d'un code d'image, et un support d'enregistrement. Le procédé de facturation de publicité, qui est réalisé par l'intermédiaire d'un ordinateur à l'aide d'un code d'image peut comprendre les étapes consistant à : reconnaître un code d'image contenant les informations de paiement de contenu publicitaire ; exécuter un processus de paiement du produit présenté dans le contenu publicitaire, à la suite de la reconnaissance du code d'image ; calculer le coût publicitaire du contenu publicitaire sur la base de la reconnaissance ou non-reconnaissance du code d'image et/ou de l'exécution ou non-exécution du processus de paiement ; et fournir le coût publicitaire calculé à un terminal d'un annonceur.
PCT/KR2016/006453 2015-06-17 2016-06-17 Procédé et système de facturation de publicité à l'aide d'un code d'image, et support d'enregistrement WO2016204555A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
KR10-2015-0086138 2015-06-17
KR1020150086138A KR20160149379A (ko) 2015-06-17 2015-06-17 이미지 코드를 이용한 광고 과금 방법과 시스템 및 기록매체

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WO2016204555A1 true WO2016204555A1 (fr) 2016-12-22

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Publication number Priority date Publication date Assignee Title
WO2021080543A1 (fr) * 2019-10-25 2021-04-29 Ipek Arzu Système de publicité employant des images de code
KR102576269B1 (ko) * 2021-07-07 2023-09-08 애드스팟 주식회사 온라인을 통한 오프라인 광고의 중개 시스템 및 방법

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KR20120004833A (ko) * 2010-07-07 2012-01-13 (주)와이케이옴니미디어 Ｉｐｔｖ를 이용한 전자상거래 장치 및 그 방법
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