WO2016038989A1

WO2016038989A1 - Server device and server program

Info

Publication number: WO2016038989A1
Application number: PCT/JP2015/068876
Authority: WO
Inventors: 翔太郎山口
Original assignee: 株式会社セガゲームス
Priority date: 2014-09-12
Filing date: 2015-06-30
Publication date: 2016-03-17
Also published as: JP2016062105A

Abstract

Provided is a framework with which rewards in accordance with target users are bestowed from uniformly distributed serial codes. A server device is equipped with: a publishing means that publishes serial codes; a determination means that, when a serial code that has been input to an application program is received, determines whether that serial code is a serial code that has been published by the publishing means, and then provides a response; and a response means that, when attribute information for a user using a serial code is received, responds with specific information of a reward associated in advance with the attribute information for that user.

Description

Server device and server program

The present invention relates to a server device and a server program.

One technique for promoting the use of application programs such as game applications that run on terminal devices is called serial code (see, for example, Patent Document 1).

The serial code is a multi-digit alphanumeric character string, with a description that a reward (reward) can be obtained by inputting the serial code, through magazine advertisements, network advertisements, SNS (Social Networking Service) postings, etc. Diffused. The user who has obtained the serial code downloads and installs the corresponding application program to the terminal device, and inputs the serial code directly or indirectly to the application program, so that a reward corresponding to the serial code is given. For example, in the case of a game application, it is expected that a special item is given or the ability value is increased, so that the game progress is advantageous and the use of the game application is promoted.

JP 2014-21632 A

Conventionally, since the reward given by the input of the serial code is fixed to the serial code, there is a problem that a corresponding reward cannot be given to a user who really wants to give a reward for the purpose of the campaign. For example, there are many cases where a serial code is used when promoting a game application, but in this case, even if the intention is to acquire a new user, the existing user mainly uses the serial code. Therefore, the intended result cannot be obtained. Even when a serial code is used as a stimulus to an existing user who has stopped using a game application, the intended user's use is not always guaranteed.

The present invention has been proposed in view of the above-described conventional problems, and the object of the present invention is to provide a serial code that can be given a reward according to a target user from a serial code that is uniformly distributed. To provide a management mechanism.

In order to solve the above-described problems, in the present invention, when an issuing unit that issues a serial code and a serial code input to an application program are received, the serial code is a serial code issued by the issuing unit. A determination unit that determines whether or not there is a response, and a response unit that responds with specific information of a reward previously associated with the attribute information of the user when the attribute information of the user who uses the serial code is received Is provided.

In the present invention, it is possible to provide a serial code management mechanism that can give a reward according to a target user from a serial code that is uniformly distributed.

It is a figure which shows the structural example of the system concerning one Embodiment of this invention. It is a figure which shows the hardware structural example of a terminal device. It is a figure which shows the hardware structural example of each server. It is a flowchart (the 1) which shows the process example of embodiment. It is a figure which shows the example of a screen of a serial code input page. It is a figure which shows the example of a screen of an item acquisition screen. It is a flowchart (the 2) which shows the process example of embodiment.

Hereinafter, preferred embodiments of the present invention will be described. Although an example for a game application will be described, other application programs can be similarly applied.

<Configuration>
FIG. 1 is a diagram showing a configuration example of a system according to an embodiment of the present invention. In FIG. 1, the system includes a terminal device 1 such as a smart phone, a mobile phone, and a PC (Personal Computer) possessed by a user (player), an access point 2 such as a mobile radio base station and a Wi-Fi station, A network 3 such as the Internet and

various servers

4, 5, 7 are provided.

The terminal device 1 includes a browser application 11 and a game application 12. The browser application 11 performs request / acquisition / display of page data and transmission / reception of form data described in a language such as HTML (Hyper Text Markup Language) according to HTTP (Hyper Text Transfer Protocol) that is a standard protocol of the Internet. It has a function. The game application 12 has a function of executing a predetermined game.

The download server 4 downloads the game application (12) in response to access from the terminal device 1 and installs the game application 12 in the terminal device 1.

The game management server 5 has a function of managing the game application 12 executed on the terminal device 1, and includes a login management unit 51, an item ID acquisition unit 52, and an item granting unit 53. The login management unit 51 manages user registration and login at the start of using the game application 12. When using the serial code, the item ID acquisition unit 52 obtains the serial code and an item ID that identifies an item as a reward corresponding to a user attribute (whether the user is a beginner having a predetermined level or less). The code is issued from the code issuing server 7, or the code issuing server 7 only confirms the consistency of the serial code and determines the item ID by itself. The serial code is a multi-digit alphanumeric character string issued by the code issuing server 7 and distributed by a paper medium such as a magazine or an advertisement on a network. The item ID is information for identifying an item as a reward. The item assigning unit 53 assigns an item as a reward based on the serial code and the user attribute to the game application 12.

The code issuance server 7 has a function of managing the issuance of serial codes, and includes a serial code issuance unit 71, a page response unit 72, a consistency determination unit 73, and an item ID response unit 74. The serial code issuing unit 71 issues a serial code in association with the campaign ID. The campaign ID is information for identifying a campaign to which a reward such as an item using a serial code is given. The page response unit 72 responds to the page data of the page to which the serial code is input in response to the request. The consistency determination unit 73 confirms the consistency of the serial code in response to a request from the game management server 5 and responds with the result. The item ID response unit 74 responds with an item ID corresponding to the serial code, the campaign ID, and the user attribute in response to a request from the game management server 5. When the item ID is determined on the game management server 5 side, the item ID response unit 74 is not necessary.

The game management server 5 and the code issuing server 7 are illustrated as separate devices, but may be the same server device when the management entities are the same.

FIG. 2 is a diagram illustrating a hardware configuration example of the terminal device 1. 2, the terminal device 1 includes a power supply system 101, a main system 102 including a processor 103, a memory controller 104, and a peripheral interface 105, and a storage unit 106. The terminal device 1 also includes an external port 107, a high frequency circuit 108, an antenna 109, an audio circuit 110, a speaker 111, a microphone 112, a proximity sensor 113, and a GPS (Global Positioning System) circuit 114. ing. The terminal device 1 also includes an input / output (I / O) subsystem 115 including a display controller 116, an optical sensor controller 117, and an input controller 118, a touch-responsive display system 119, an optical sensor 120, and an input unit 121. And.

FIG. 3 is a diagram showing a hardware configuration example of each server (download server 4, game management server 5, code issuing server 7). In FIG. 3, each server has a CPU (Central Processing Unit) 402, a ROM (Read Only Memory) 403, a RAM (Random Access Memory) 404, and an NVRAM (Non-Volatile Random Access Memory) 405 connected to a system bus 401. I have. Each server includes an I / F (Interface) 406, an I / O (Input / Output Device) 407, an HDD (Hard Disk Drive) 408, and a NIC (Network Interface Card) 409 connected to the I / F 406. , A monitor 410 connected to the I / O 407, a keyboard 411, a mouse 412, and the like. A CD / DVD (Compact Disk / Digital Versatile Disk) drive or the like can be connected to the I / O 407.

<Operation>
First, the serial code issuing unit 71 of the code issuing server 7 issues a serial code in association with the campaign ID, and distributes it through a paper medium such as a magazine or an advertisement on a network. The serial code may be a single or a plurality of fixed codes, or may be accessed by the code issuing server 7 to issue a different serial code for each access.

FIG. 4 shows processing from the input of the serial code by the user who has obtained the distributed serial code to the item addition as a reward in the game application 12.

In FIG. 4, when the user of the terminal device 1 designates a predetermined address (URL or the like) of the serial code input page of the code issuing server 7 (step S201), the browser application 11 inputs the serial code to the code issuing server 7. A page request for the page is transmitted (step S202). In response to this, the page response unit 72 of the code issuing server 7 transmits the page data of the serial code input page as a response to the browser application 11 of the requesting terminal device 1 (step S203). The browser application 11 of the terminal device 1 displays the received serial code input page on the monitor (step S204).

FIG. 5 is a diagram showing a screen example of the serial code input page, in which an input field 809 for inputting a serial code and a button 810 for instructing to receive an item are displayed.

Returning to FIG. 4, when the user of the terminal device 1 inputs a serial code in the input field (input field 809 in FIG. 5) of the serial code input page and taps a button (button 810 in FIG. 5) instructing item reception. (Step S205), the browser application 11 tries to activate the corresponding game application 12 in accordance with the description embedded in the button. The game application 12 can be activated by a description such as a URL scheme. At this time, if the game application 12 is not installed, the game application 12 cannot be activated, so as an alternative process, the download server 4 is accessed (step S206), the program and data are downloaded and installed (step S207), and again. The process returns to the state where the serial code input page is displayed (step S204).

When the game application 12 is installed when the button (button 810 in FIG. 5) for instructing item reception is tapped (step S205), the browser application 11 uses the campaign ID and the serial code as parameters and the game application 12 Is activated (step S208).

The activated game application 12 internally stores the received campaign ID and serial code (step S209), and accesses the game management server 5 based on an address (such as a URL) preset in the game application 12. (Step S210). At this time, it is accompanied by a campaign ID and serial code delivered from the browser application 11 and held internally, and login information (user ID, password, etc.). Note that the URL for accessing the game management server 5 may be included in advance in the serial code input page. Further, when the game application 12 is used for the first time or the like, the login information may not exist. In this case, the game management server 5 requests the input of the login information.

Upon receiving the access, the login management unit 51 of the game management server 5 authenticates the user based on the login information (step S211), and when successfully authenticated, the item ID acquisition unit 52 determines the user attribute (step S212). . For example, when a user below a predetermined level is classified as a beginner and a user exceeding that level is classified as a non-novice, and different items (rewards) are given, a determination is made with reference to the game history information of the user, whether the user is a beginner or a non-novice The user attribute information indicating whether or not is generated. Then, the item ID acquisition unit 52 transmits a request to the code issuing server 7 with the campaign ID, serial code, and user attribute information (step S213).

In response to this, the consistency determination unit 73 of the code issuing server 7 considers the correspondence with the campaign ID and is a serial code generated in accordance with a predetermined rule or a generated code stored inside The consistency is checked based on whether or not there is a match with the serial code (step S214), and if it exists, the item ID associated with the user attribute information is acquired (step S215), and the game management server 5 (Step S216). For example, when the item ID “A” is associated with “beginner” of the user attribute information and the item ID “B” is associated with “non-beginner”, when the consistency is confirmed, confirmation OK is performed. And an item ID (A or B) corresponding to this.

In response to this, the game management server 5 transmits the item data to the game application 12 of the terminal device 1 in accordance with the association between the item ID and the item data associated with each other in advance (step S217).

The game application 12 of the terminal device 1 makes the item usable based on the received item data (step S218), and displays that the item has been acquired (step S219). FIG. 6 is a diagram showing a screen example of the item acquisition screen, and a display 814 such as “You have acquired XX!” Is displayed. The notification that the item as a reward is reflected may be performed by voice or the like.

In FIG. 4, an example in which the serial code is not entered in the game application 12 but the serial code is input on another page to start the game application 12 and the serial code is delivered at that time. explained. Depending on the distribution environment of the game application, a game application that unlocks (adds) a new function or content by adding a code or the like in the game application or adds a policy is artificially and artificially. In order to cope with such an environment. Therefore, if the serial code can be directly input to the game application 12 instead of such an environment, the serial code may be directly input to the game application 12.

Next, FIG. 7 shows other processes from the input of the serial code by the user who has obtained the distributed serial code to the item assignment as a reward in the game application 12. In FIG. 7, unlike FIG. 4, the code issuing server 7 does not acquire the item ID, but determines the item ID on the game management server 5 side.

In FIG. 7, when the user of the terminal device 1 designates a predetermined address (URL or the like) of the serial code input page of the code issuing server 7 (step S <b> 301), the browser application 11 inputs the serial code to the code issuing server 7. A page request for the page is transmitted (step S302). In response, the page response unit 72 of the code issuing server 7 transmits the page data of the serial code input page as a response to the browser application 11 of the requesting terminal device 1 (step S303). The browser application 11 of the terminal device 1 displays the received serial code input page on the monitor (step S304). The serial code input page is the same as that shown in FIG.

Returning to FIG. 7, when the user of the terminal device 1 inputs a serial code in the input field (input field 809 in FIG. 5) of the serial code input page and taps a button (button 810 in FIG. 5) instructing item reception. (Step S305), the browser application 11 tries to start the corresponding game application 12 in accordance with the description embedded in the button. The game application 12 can be activated by a description such as a URL scheme. At this time, if the game application 12 is not installed, it cannot be activated, so as an alternative process, the download server 4 is accessed (step S306), the program and data are downloaded and installed (step S307), and again. The process returns to the state where the serial code input page is displayed (step S304).

When the game application 12 is installed when the button (button 810 in FIG. 5) for instructing to receive the item is tapped (step S305), the browser application 11 uses the campaign ID and the serial code as parameters, and the game application 12 Is activated (step S308).

The activated game application 12 internally stores the received campaign ID and serial code (step S309), and accesses the game management server 5 based on an address (such as a URL) preset in the game application 12. (Step S310). At this time, it is accompanied by a campaign ID and serial code delivered from the browser application 11 and held internally, and login information (user ID, password, etc.). Note that the URL for accessing the game management server 5 may be included in advance in the serial code input page. Further, when the game application 12 is used for the first time or the like, the login information may not exist. In this case, the game management server 5 requests the input of the login information.

Upon receiving the access, the login management unit 51 of the game management server 5 authenticates the user based on the login information (step S311), and when successfully authenticated, the item ID acquisition unit 52 codes the campaign ID and the serial code. A request is transmitted to the issuing server 7 (step S312).

In response to this, the consistency determination unit 73 of the code issuing server 7 considers the correspondence with the campaign ID and is a serial code generated in accordance with a predetermined rule or a generated code stored inside The consistency is checked based on whether there is a match with the serial code (step S313), and if it exists, a response indicating that the match is OK is sent (step S314).

In response, the item ID acquisition unit 52 of the game management server 5 determines the user attribute and determines the item ID (step S315). For example, when a user below a predetermined level is classified as a beginner and a user exceeding that level is classified as a non-novice, and different items (rewards) are given, a determination is made with reference to the game history information of the user, whether the user is a beginner or a non-novice Is generated, and an item ID associated with the user attribute information is acquired. For example, when the item ID “A” is associated with “beginner” of the user attribute information and the item ID “B” is associated with “non-novice”, the item ID is “A” or “B”. To get.

Then, the game management server 5 transmits the item data to the game application 12 of the terminal device 1 in accordance with the association between the item ID and the item data associated with each other in advance (step S316).

The game application 12 of the terminal device 1 makes the item usable based on the received item data (step S317), and displays that the item has been acquired (step S317). The item acquisition screen is the same as that shown in FIG.

<Summary>
As described above, according to the present embodiment, it is possible to provide a serial code management mechanism that can give a reward according to a target user from a serial code that is uniformly distributed.

In addition, although illustrated about the beginner and the non-beginner as user attribute information, it is not limited to these. For example, in a game application, it can be divided according to which stage it has reached, it can be divided according to how long the game has been played, or it can be divided according to how much is charged it can.

In addition, a screen may be provided for the user to confirm what kind of reward is given for each user attribute information. For example, if the user is currently in the second stage and the third stage reward is more attractive to the user than the second stage reward, proceed to the third stage before entering the serial code The degree of freedom can be given. Thereby, the continuous play of a game and charging can be promoted.

Further, the attribute of the character or item used by the user in the game may be used as the user attribute information, and the item or item ID may be determined based on this. For example, if it is a character, an item ID corresponding to a set occupation such as a warrior or a wizard is determined, and if it is an item, an item ID corresponding to the type of optional parts such as weapons and armor that it owns is determined. . In addition, even if the user owns multiple types of characters and items, the one selected by the user for use in games (quests and battles) from among the multiple types of characters and items owned by the user By targeting the item, an item (reward) according to the user's current setting information (user attribute information) can be given.

The present invention has been described above by the preferred embodiments of the present invention. While the invention has been described with reference to specific embodiments, various modifications and changes may be made to the embodiments without departing from the broad spirit and scope of the invention as defined in the claims. Obviously you can. In other words, the present invention should not be construed as being limited by the details of the specific examples and the accompanying drawings.

DESCRIPTION OF SYMBOLS 1 Terminal device 11 Browser application 12 Game application 2 Access point 3 Network 4 Download server 5 Game management server 51 Login management part 52 Item ID acquisition part 53 Item assignment part 7 Code issue server 71 Serial code issue part 72 Page response part 73 Consistency Determination unit 74 Item ID response unit

Claims

Issuing means for issuing a serial code;
When receiving a serial code input to the application program, a determination unit that determines whether the serial code is a serial code issued by the issuing unit and responds.
A server device, comprising: response means for responding to a specific information of a reward previously associated with the attribute information of the user when the attribute information of the user who uses the serial code is received.
Confirmation means for confirming to the issuing server whether or not the serial code input to the application program is a regular serial code;
When it is confirmed that the serial code is a legitimate serial code, it is provided with a granting unit that grants a reward previously associated with the attribute information of the user based on the attribute information of the user who uses the serial code. Server device.
Issuing means for issuing a serial code;
When receiving the serial code input to the application program, a determination unit that determines whether the serial code is a serial code issued by the issuing unit;
When it is determined that the serial code has been issued by the issuing means, the granting means for granting a reward previously associated with the attribute information of the user based on the attribute information of the user who uses the serial code The server apparatus characterized by the above-mentioned.
In the server apparatus as described in any one of Claims 1 thru | or 3,
The server device, wherein the serial code is issued in association with a campaign ID for identifying a campaign.
The computer that constitutes the server device
Issuing means for issuing a serial code,
A determination unit that, when receiving a serial code input to the application program, determines whether or not the serial code is a serial code issued by the issuing unit and responds;
A server program that functions as a response unit that responds to specific information of a reward previously associated with the attribute information of the user when the attribute information of the user who uses the serial code is received.
The computer that constitutes the server device
Confirmation means for confirming to the issuing server whether or not the serial code input to the application program is a regular serial code;
A server program that functions as a granting unit that grants a reward previously associated with attribute information of a user based on the attribute information of the user who uses the serial code when the serial code is confirmed.
The computer that constitutes the server device
Issuing means for issuing a serial code,
A determination unit that determines whether the serial code is a serial code issued by the issuing unit when the serial code input to the application program is received;
When it is determined that the serial code is issued by the issuing means, based on the attribute information of the user who uses the serial code, a server that functions as an assigning means for giving a reward previously associated with the attribute information of the user program.