WO2016032036A1

WO2016032036A1 - Method for providing print advertisement

Info

Publication number: WO2016032036A1
Application number: PCT/KR2014/008107
Authority: WO
Inventors: 김형근; 노창현
Original assignee: 주식회사 크론티어스
Priority date: 2014-08-29
Filing date: 2014-08-29
Publication date: 2016-03-03

Abstract

Disclosed is a method for providing a print advertisement. A method for providing a print advertisement according to an embodiment of the present invention comprises the steps of: monitoring a process executed in real time, and injecting an advertisement insertion module in the process when the executed process corresponds to a target process; executing the advertisement insertion module injected in the process in response to a user's print execution input; and inserting advertisement data in original data to be printed, according to execution of the advertisement insertion module.

Description

How to serve print ads

The present invention relates to a method for providing a print advertisement, and more particularly, to a method for providing a print advertisement by inserting the advertisement into the print output through the terminal device and a system including the same.

Advertising flyers are a representative form of marketing means used to promote consumers' purchase desire by actively promoting products and services, etc., thereby increasing sales.

In general, the advertising leaflet is distributed to the consumer in the form of a printed result by printing the advertising text, images and the like before distribution.

When the advertisement leaflet of the above type is distributed, most consumers are reluctant to receive the advertisement leaflet as waste, and even if the advertisement leaflet is received, it is often discarded immediately, so that sufficient advertisement effects may not be obtained. Therefore, there is a need for a method capable of obtaining sufficient advertising effect.

The technical problem to be solved by the present invention is to provide a method for providing a print advertisement by inserting the advertisement in the print output via the terminal device and a system including the same.

According to an aspect of the present invention, a method for providing a print advertisement monitors a process in which an advertisement management module is executed in real time and injects an advertisement insertion module into the process when the executed process corresponds to a target process. In the step, the advertisement insertion module injected into the process is executed in response to a user's print execution input, and as the advertisement insertion module is executed, the advertisement insertion module inserts advertisement data into original data to be printed. It may include.

The target process may be a process by a document processing program.

The advertisement management module may monitor the process executed in real time by hooking code included in the process executed.

The inserting step may insert the advertisement data into the original data to be printed based on a user input regarding whether to insert the advertisement data.

The advertisement insertion module may insert the advertisement data into the original data to be printed based on the margin information of the original data.

The method for providing a print advertisement may further include generating print advertisement result data based on the advertisement data inserted after the inserting.

The print advertisement result data may include information regarding the number of prints of the original data in which the advertisement data is inserted and printed.

The method for providing the print advertisement may further include filtering the print advertisement result data by the advertisement management module.

The filtering may include filtering the print advertisement result data when the number of prints during the reference time interval exceeds the reference number by the advertisement management module.

Embodiments of the present disclosure may increase advertisement efficiency by inserting an advertisement into a print output through the terminal device.

Embodiments of the present disclosure may set an advertisement policy regarding a date, day, time, number of times, region, or a target company to provide an advertisement through an advertisement management server. It can be updated.

Embodiments of the present invention may generate statistical data on the provided advertisement based on the print advertisement result data transmitted from the terminal device.

1 is a block diagram of a print advertisement providing system according to an embodiment of the present invention.

FIG. 2 is a data flow of a print advertisement providing method using the print advertisement providing system of FIG. 1.

FIG. 3 is a flowchart illustrating a process of generating print advertisement result data in the terminal device illustrated in FIG. 2.

4 is an exemplary embodiment of a screen displayed to receive a user's print execution input in the flowchart shown in FIG. 3.

FIG. 5 is an embodiment of a screen displayed to confirm whether an advertisement is inserted in the flowchart shown in FIG. 3.

FIG. 6 illustrates an embodiment of an output printed by inserting an advertisement into an original document in the flowchart shown in FIG. 3.

In order to fully understand the present invention, the operational advantages of the present invention, and the objects achieved by the practice of the present invention, reference should be made to the accompanying drawings which illustrate preferred embodiments of the present invention and the contents described in the accompanying drawings.

Hereinafter, the present invention will be described in detail by explaining preferred embodiments of the present invention with reference to the accompanying drawings. Like reference numerals in the drawings denote like elements.

In the present specification, a module may mean a logical unit or a set of program code and a hardware resource capable of executing the program code, and means a physically connected code or a kind of hardware. It does not mean.

In the present specification, the database (DB) may mean a functional structural combination of software and hardware for storing information corresponding to each DB. The DB may be implemented with at least one table, and may further include a separate DBMS (Database Management System) for searching, storing, and managing information stored in the DB. In addition, it may be implemented in various ways such as a linked-list, a tree, a relational DB, and includes all data storage media and data structures capable of storing information corresponding to the DB.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram of a print advertisement providing system according to an exemplary embodiment of the present invention.

Referring to FIG. 1, the print advertisement providing system 10 may include an advertisement management server 100 and a terminal device 200.

The ad management server 100 may include an advertising policy (eg, a date, day of the week, time of day, maximum number of times, total advertising cost, area of advertisement, or target company, etc.) and an advertisement image and / or advertisement to be used for the advertisement. It may include a database for storing the phrases and the like.

The advertiser may upload or update the advertisement policy, the advertisement image, and / or the advertisement phrase through the advertisement management server 100.

The terminal device 200 receives data and / or modules for advertisements transmitted from the advertisement management server 100 and print advertisements (for example, advertisements inserted into printed sheets) using the received data and / or modules. It may include a device or a combination of devices that can provide.

For example, the terminal device 200 may include a personal computer, a cellular phone, a smart phone, a laptop computer or a tablet PC and a printer. .

1 and 2, the advertisement management server 100 may transmit an advertisement policy, an advertisement image to be used for an advertisement, and / or advertisement text including an advertisement phrase, and an advertisement management module to the terminal device 200. (S10).

The terminal device 200 may generate print advertisement result data after providing a print advertisement based on the advertisement data and the advertisement management module transmitted from the advertisement management server 100 (S12). The advertisement management module, print advertisement result data, and step S12 are described in detail with reference to FIG. 3.

The advertisement management module of the terminal device 200 may filter the print advertisement result data (S14). According to an embodiment, the terminal device 200 may filter the number of prints generated by abusing a print advertisement.

According to an embodiment of the present disclosure, when the number of prints of a print advertisement printed in a specific terminal exceeds a reference number, the terminal device 200 may filter the exceeded number of times.

According to another exemplary embodiment, the terminal device 200 may perform the filtering according to whether the terminal device 200 is printed in an online state.

According to another embodiment of the present disclosure, when the terminal device 200 accesses the advertisement management server 100 using an ID of a specific company, the connection between the ID and an IP address (internet protocol address) of the terminal device 200 is determined. The filtering may be performed based on the above. That is, even if the terminal device 200 is connected to the company using the ID of the company even if it is not the terminal device of the company, the number of prints may be filtered accordingly.

According to an embodiment, the terminal device 200 may not perform step S14.

The terminal device 200 may transmit the filtered print advertisement result data to the advertisement management server 100 (S16).

According to an embodiment, the advertisement management server 100 may generate statistical data based on the filtered print advertisement result data. For example, the statistical data may include the status of advertisement execution by advertiser and the number of times of use of print advertisement by customer.

According to another embodiment, the advertisement management server 100 may calculate an advertisement cost corresponding to the filtered print advertisement result data based on the filtered print advertisement result data. For example, the form in which the advertisement management server 100 calculates the advertisement cost may be performed in various forms such as a prepaid subtraction or postpaid form. For example, when the advertisement management server 100 calculates an advertisement cost as a deduction type, when the charged amount is exhausted, the advertisement management server 100 displays a screen for notifying the exhaustion or sends a notification signal to the mobile communication of the advertiser. Can be sent to the terminal.

FIG. 3 is a flowchart illustrating a process of generating print advertisement result data in the terminal device illustrated in FIG. 2. 4 is an exemplary embodiment of a screen displayed to receive a user's print execution input in the flowchart shown in FIG. 3. FIG. 5 is an embodiment of a screen displayed to confirm whether an advertisement is inserted in the flowchart shown in FIG. 3. FIG. 6 illustrates an embodiment of an output printed by inserting an advertisement into an original document in the flowchart shown in FIG. 3.

1 to 6, step S12 of FIG. 2 may include step S20 to step S34 of FIG. 3.

The terminal device 200 may monitor the processes executed in the terminal device 200 in real time using the advertisement management module transmitted from the advertisement management server 100 (S20).

According to an embodiment, the advertisement management module may be executed in the form of a background program.

The advertisement management module may monitor the terminal device 200 to determine whether a target process corresponding to a program supporting a print function is executed in the terminal device 200. The advertisement management module may detect the target process executed in the terminal 200 (S22).

For example, the target process may be a process by a word processing program used for creating, modifying, manipulating, or printing a document, or by a file viewer program for checking various types of files. It may include.

According to an embodiment, the advertisement management module may hook a specific code included in the target process.

When the target process is detected, the advertisement management module may inject the advertisement insertion module included in the advertisement management module into the target process (S24).

The advertisement insertion module may be executed in response to a user's print execution input (S26). The print execution input may include various types of inputs for printing a document by using the terminal device 200.

Referring to FIG. 4, an embodiment of a screen displayed to receive the print execution input is shown.

As the advertisement insertion module is executed, a screen for confirming whether to insert an advertisement in a document to be printed may be displayed (S28).

Referring to FIG. 5, an embodiment of the screen for checking whether to insert an advertisement in a document to be printed is illustrated.

When a selection for inserting an advertisement is input, an advertisement is inserted and printed on the original document to be printed by the advertisement insertion module (S30), and when the selection for inserting an advertisement is input, the original document is printed as it is. It may be (S32).

Referring to FIG. 6, an embodiment of an output printed with an advertisement inserted therein is illustrated. The output shown in FIG. 6 is only an embodiment, and the position, shape, or size at which the advertisement is inserted may be variously changed.

For example, the advertisement insertion module may identify the size and position of the margin in the original document and insert the advertisement into the original document to correspond to the identified margin.

The advertisement management module may generate print advertisement result data according to the execution result of step S30 (S34).

The print advertisement result data may include data for identifying an inserted advertisement (for example, information about an advertiser of the advertisement), the number of prints, identification information about a device used for printing, and / or information about a time at which printing is performed. And the like.

Although the present embodiment has been described in detail with reference to the drawings, the scope of the present invention is not limited to the above-described drawings and descriptions.

As described above, the present invention is not limited to the described embodiments, and various modifications and changes can be made without departing from the spirit and scope of the present invention, which will be apparent to those skilled in the art. Therefore, such modifications or variations will have to be belong to the claims of the present invention.

An embodiment according to the concept of the present invention relates to a method for providing a print advertisement, and particularly, may be used in an industry related to a method of providing a print advertisement by inserting an advertisement into a print output through a terminal device.

Claims

Monitoring the process in which the advertisement management module is executed in real time and injecting an advertisement insertion module into the process when the executed process corresponds to a target process;

Executing the advertisement insertion module injected into the process in response to a user's print execution input; And

As the advertisement insertion module is executed, the advertisement insertion module inserting advertisement data into original data to be printed.
The method of claim 1, wherein the target process,

A method of providing a print advertisement, which is a process by a document processing program.
The method of claim 1, wherein the ad management module,

Providing a print advertisement for monitoring the process executed in real time by hooking code included in the process executed.
The method of claim 1, wherein the inserting step,

And inserting the advertisement data into the original data to be printed based on a user input on whether to insert the advertisement data.
The method of claim 1, wherein the advertisement insertion module,

A print advertisement for inserting the advertisement data into the original data to be printed based on the margin information of the original data.
The method of claim 1, wherein after the inserting step,

Generating print advertisement result data based on the inserted advertisement data.
The method of claim 6, wherein the print advertisement result data,

And providing information on the number of prints of the original data printed by inserting the advertisement data.
The method of claim 7, wherein

And filtering, by the advertisement management module, the print advertisement result data.
The method of claim 8, wherein the filtering comprises:

And when the number of prints during the reference time interval exceeds the reference number, the advertisement management module to filter the print advertisement result data.