WO2015121990A1

WO2015121990A1 - Display control device, display control device control method, program and information storage medium

Info

Publication number: WO2015121990A1
Application number: PCT/JP2014/053552
Authority: WO
Inventors: 宗益子; 圭司新里
Original assignee: 楽天株式会社
Priority date: 2014-02-14
Filing date: 2014-02-14
Publication date: 2015-08-20
Also published as: JPWO2015121990A1; JP5839764B1

Abstract

On the basis of the extraction result of an onomatopoeia extraction unit (62) for extracting onomatopoeia from text information associated with an image, an onomatopoeia acquisition unit (64) acquires an onomatopoeia to be displayed associated with an image. On a display unit, a display control unit (66) displays a screen that includes the image. Further, the display control unit (66) displays, associated with the image, the onomatopoeia acquired by the onomatopoeia acquisition unit (64).

Description

Display control device, display control device control method, program, and information storage medium

The present invention relates to a display control device, a display control device control method, a program, and an information storage medium.

A display control device that displays a screen including an image on a display unit is known. For example, in Patent Document 1, a plurality of product images are displayed on a display unit of a client terminal.

JP 2007-133532 A

The user can grasp the appearance characteristic of the product by browsing the product image. However, it is difficult for the user to grasp from the product image what kind of sensation (such as touch, taste, smell, or hearing) that can be felt by actually experiencing the product. That is, it is difficult for the user to grasp from the product image the sensory characteristics of the product that can be understood by actually experiencing the product (in other words, the product characteristics that cannot be understood unless the product is actually experienced).

The present invention has been made in view of the above problems, and its purpose is to assist a user viewing an image displayed on the screen so that the sensory characteristics of the subject of the image can be grasped. A display control device, a display control device control method, a program, and an information storage medium are provided.

In order to solve the above-described problem, the display control device according to the present invention acquires onomatopoeia to be displayed in association with the image based on the extraction result of the onomatopoeia extraction means for extracting onomatopoeia from text information associated with the image. Means for displaying onomatopoeia to be displayed, and means for displaying on the display means a screen including the image, and display control means for displaying the onomatopoeia acquired by the onomatopoeia acquiring means in association with the image.

Further, the display control apparatus control method according to the present invention obtains onomatopoeia to obtain onomatopoeia to be displayed in association with the image based on the extraction result of the onomatopoeia extraction means for extracting onomatopoeia from text information associated with the image. And a display control step of displaying a screen including the image on a display unit, wherein the onomatopoeia acquired by the onomatopoeia acquisition step is displayed in association with the image.

Further, the program according to the present invention includes an onomatopoeia acquisition means for acquiring onomatopoeia to be displayed in association with the image, based on an extraction result of the onomatopoeia extraction means for extracting onomatopoeia from text information associated with the image, and A program for causing a computer to function as display control means for displaying a screen including an image on a display means, and displaying the onomatopoeia acquired by the onomatopoeia acquisition means in association with the image.

Further, an information storage medium according to the present invention includes an onomatopoeia acquisition means for acquiring onomatopoeia to be displayed in association with the image, based on an extraction result of the onomatopoeia extraction means for extracting onomatopoeia from text information associated with the image, and , Means for displaying a screen including the image on a display means, wherein the computer can be read as a program for causing a computer to function as a display control means for displaying the onomatopoeia acquired by the onomatopoeia acquisition means in association with the image. Information storage medium.

In one aspect of the present invention, the screen includes a plurality of images, and the onomatopoeia acquisition means includes text information associated with one image of the plurality of images and another of the plurality of images. Means for acquiring onomatopoeia obtained based on the text information associated with the image and indicating the subject-specific characteristics of the one image as the onomatopoeia to be displayed in association with the one image. .

In one aspect of the present invention, the onomatopoeia acquisition means is acquired based on a comparison result between text information associated with the one image and text information associated with the other image. Means for acquiring onomatopoeia indicating the relative characteristics of the subject of the one image with respect to the subject of the one image may be included as an onomatopoeia to be displayed in association with the one image.

In one aspect of the present invention, the onomatopoeia acquisition means is associated with the text information associated with the one image and the other image in which a subject identical or similar to the subject of the one image is captured. Means for acquiring onomatopoeia obtained on the basis of the text information and having characteristics common to the subject of the one image and the subject of the other image as onomatopoeia to be displayed in association with the one image May be included.

In one aspect of the present invention, the text information includes a plurality of individual text information, and each of the plurality of individual text information is associated with evaluation information indicating an evaluation regarding the subject of the image, The onomatopoeia acquisition means associates the onomatopoeia extracted from the individual text information associated with the evaluation information satisfying a predetermined evaluation criterion among the plurality of individual text information associated with the image with the image. You may make it acquire as onomatopoeia which should be displayed.

In the aspect of the invention, the screen includes a plurality of images, and the display control unit sets at least one of the plurality of images as a target for onomatopoeia display, and is set as the target. The onomatopoeia acquired by the onomatopoeia acquisition means is displayed as an onomatopoeia to be displayed in association with the image, and the display control means changes the target one after another among the plurality of images. Also good.

In one aspect of the present invention, the display control means, when one image of the plurality of images is set as the target, the one image as the target next to the one image. At least one image displayed in the vicinity may be set.

In one embodiment of the present invention, the display control unit has a predetermined positional relationship with at least a part of a period during which one of the plurality of images is set as the target. You may make it control so that an image does not overlap with at least one part of the period set as the said object.

Moreover, in one aspect of the present invention, the display control means displays the onomatopoeia display mode when the onomatopoeia is displayed in association with the image, and information on the number of appearances of the onomatopoeia in the text information associated with the image. An image on which onomatopoeia is displayed in a predetermined first display mode when a plurality of images among the plurality of images are set as the target. And an image in which onomatopoeia is displayed in a predetermined second display mode that is a display mode that is more conspicuous than the first display mode may be set as the target.

In one aspect of the present invention, the display control unit associates the onomatopoeia with the image during execution of the process or after execution of the process, and a unit that executes a process for attracting the user's attention to the image. Display means.

In the aspect of the invention, the display control unit may display the image while the onomatopoeia is displayed in association with the image, or after the display of the onomatopoeia displayed in association with the image ends. A means for executing processing for attracting the user's attention may be included.

In one aspect of the present invention, the onomatopoeia acquisition means does not acquire the onomatopoeia included in both the image and the text information associated with the image as the onomatopoeia to be displayed in association with the image. It may be.

In one aspect of the present invention, the screen displays the image showing a subject that satisfies the search condition, and the onomatopoeia acquisition means includes the text information associated with the image and the search condition. The onomatopoeia included in both may not be acquired as the onomatopoeia to be displayed in association with the image.

Moreover, in one aspect of the present invention, the image is an image related to a product or service, and the onomatopoeia acquisition unit includes a product purchased by the user in the past among onomatopoeia included in text information associated with the image or You may make it acquire onomatopoeia contained in the text information linked | related with the image regarding a service preferentially over other onomatopoeia as onomatopoeia which should be displayed in relation to the said image.

Moreover, in one aspect of the present invention, the image is an image related to a product or service, and the onomatopoeia acquisition means includes a product or a user browsed in the past among onomatopoeia included in text information associated with the image. The onomatopoeia included in the text information associated with the service-related image may be acquired as an onomatopoeia to be displayed in association with the image with priority over other onomatopoeia.

In one aspect of the present invention, the image is an image related to a product or a service, and the display control unit displays a frequency or time for displaying the onomatopoeia in association with the image, information about the product or the service, and You may make it set based on at least one with the information regarding the said goods or the provider of the said service.

In one aspect of the present invention, the text information includes a plurality of individual text information, and the screen is a first screen for a user to select at least one of a plurality of images, The display control means is for presenting all or part of a plurality of individual text information associated with an image selected by the user from among a plurality of images displayed on the first screen to the user. A display unit configured to display a second screen on the display unit, wherein the display control unit displays, from among a plurality of images displayed on the first screen, an image in which the onomatopoeia is displayed in association with the user. In the second screen, the individual text information including the onomatopoeia among the plurality of individual text information associated with the selected image in the second screen. The user selects an image displayed in association with the onomatopoeia from among a plurality of images displayed on the first screen and a means for displaying the individual text information separately from the onomatopoeia. In the second screen, the individual text information including the onomatopoeia is prioritized over the individual text information not including the onomatopoeia among the plurality of individual text information associated with the selected image on the second screen. You may make it include at least one of the means to display.

According to the present invention, it is possible to assist a user viewing an image displayed on the screen so that the sensory characteristics of the subject of the image can be grasped.

It is a figure which shows an example of the whole structure of an electronic commerce system. It is a figure which shows an example of a list screen. It is a figure which shows an example of a goods screen. It is a figure for demonstrating the function with which an electronic commerce system is provided. It is a figure for demonstrating the function with which an electronic commerce system is provided. It is a functional block diagram which shows an example of the function implement | achieved by an electronic commerce system. It is a figure which shows an example of a user information table. It is a figure which shows an example of a shop information table. It is a figure which shows an example of a goods basic information table. It is a figure which shows an example of a merchandise information table. It is a figure which shows an example of a transaction history information table. It is a figure which shows an example of a comment information table. It is a figure which shows an example of an extraction result table. It is a figure which shows an example of the process performed with an electronic commerce system. It is a figure which shows another example of the process performed with an electronic commerce system. It is a figure which shows another example of the process performed with an electronic commerce system. It is a figure which shows an example of correspondence information. It is a figure which shows another example of a list screen. It is a figure which shows another example of a list screen. It is a figure which shows another example of a list screen. It is a figure which shows an example of the detection result of onomatopoeia. It is a figure which shows another example of the detection result of onomatopoeia. It is a figure which shows another example of a goods screen.

Hereinafter, examples of embodiments of the present invention will be described in detail with reference to the drawings. Below, the example at the time of applying this invention to the electronic commerce system which implement | achieves the virtual shopping street where a some store opens is demonstrated. That is, an example in which the display control apparatus according to the embodiment of the present invention is realized in an electronic commerce system will be described.

FIG. 1 shows an example of the overall configuration of the electronic commerce system 1. As shown in FIG. 1, the electronic commerce system 1 includes a server 10, a database 15, a user terminal 20 (display control device), and a store terminal 4. The server 10, the user terminal 20, and the store terminal 4 are connected to a communication network 2 that includes, for example, the Internet. Data communication between the server 10 and the user terminal 20 is possible, and data communication between the server 10 and the store terminal 4 is also possible.

The server 10 is a server that functions as a portal for a virtual shopping mall. As shown in FIG. 1, the server 10 includes a control unit 11, a storage unit 12, a communication unit 13, and an optical disc drive unit 14. The control unit 11 includes one or more microprocessors, and executes information processing according to a program stored in the storage unit 12 (memory). The storage unit 12 includes a main storage unit (for example, a RAM) and an auxiliary storage unit (for example, a ROM, a hard disk drive, or a solid state drive). The communication unit 13 is for performing data communication via the communication network 2.

The optical disk drive unit 14 is for reading a program or data recorded on an optical disk (information storage medium). The program and data stored on the optical disc are read by the optical disc drive unit 14 and stored in the storage unit 12.

The server 10 may include a component (for example, a memory card slot unit) for reading a program or data stored in an information storage medium (for example, a memory card) other than the optical disk. The program and data may be supplied to the storage unit 12 via an information storage medium other than the optical disk. The program and data may be supplied to the storage unit 12 via the communication network 2.

The server 10 can access the database 15 (storage device). The database 15 may be included in a server different from the server 10 or may be included in the server 10. The data stored in the database 15 will be described later.

The user terminal 20 is an information processing device used by a user. For example, the user terminal 20 is a mobile phone (including a smartphone), a tablet computer, a laptop computer, or a desktop computer.

As shown in FIG. 1, the user terminal 20 includes a control unit 21, a storage unit 22, a communication unit 23, an operation unit 24, a display unit 25, and an audio output unit 26. The control unit 21, the storage unit 22, and the communication unit 23 are the same as the control unit 11, the storage unit 12, and the communication unit 13 of the server 10.

The program and data are supplied to the storage unit 22 via the communication network 2. The user terminal 20 may include a component (for example, an optical disk drive unit or a memory card slot unit) for reading a program or data stored in an information storage medium (for example, an optical disk or a memory card). And a program and data may be supplied to the memory | storage part 22 via an information storage medium (for example, memory card).

The operation unit 24 is used by the user for operation. For example, a pointing device such as a mouse, a stick, a touch pad, or a touch panel provided on the display unit 25 corresponds to the operation unit 24.

The display unit 25 is a liquid crystal display or an organic EL display, for example, and displays various screens. The sound output unit 26 is, for example, a speaker or headphones, and outputs various sounds.

The store terminal 4 is an information processing device provided in a store that opens in a virtual shopping mall, and is used for registering data related to products sold in the virtual shopping mall in the database 15. For example, the store terminal 4 is a tablet computer, a laptop computer, a desktop computer, or the like, and has the same hardware configuration as the user terminal 20.

For example, a daemon program (for example, an HTTP daemon) is executed in the server 10. In the user terminal 20, a program (for example, a web browser) is activated, and a processing request (for example, an HTTP request) is transmitted to the server 10. In this case, a processing result (for example, an HTTP response) corresponding to the above processing request is transmitted from the server 10 to the user terminal 20. For example, data described in a page description language is transmitted to the user terminal 20. Based on this data, a screen based on the processing result is displayed on the display unit 25 of the user terminal 20. Similar processing is performed between the store terminal 4 and the server 10.

Hereinafter, the screen displayed on the display unit 25 of the user terminal 20 when using the virtual shopping mall will be described. The screen described below is displayed when data communication is executed between the user terminal 20 and the server 10.

When using the virtual shopping mall, the user accesses the server 10 using the user terminal 20. For example, a user searches for a desired product by specifying a keyword and searching for the product. FIG. 2 shows an example of a list screen showing a list of products satisfying the search condition.

2 includes a keyword field 32 and a search button 34. In the keyword column 32, a keyword for searching for a product is input. In the list screen 30 shown in FIG. 2, one keyword “cake” is entered in the keyword column 32.

When the search button 34 is pressed, a search process is executed, and a list of products that satisfy the search condition is displayed on the list screen 30. For example, a list of products in which the keyword input in the keyword field 32 is included in the product title, category, or product page is displayed on the list screen 30. In the list screen 30 shown in FIG. 2, a list of product images 36 is displayed in a matrix, and text information (for example, titles, prices, etc.) regarding the products is omitted. Note that text information (for example, a title, a price, etc.) regarding the product may also be displayed on the list screen 30.

The product image 36 is an image registered in advance by each store. The store may use an image provided by the product manufacturer as the product image 36. In the virtual shopping street, the same product may be sold at a plurality of stores, but the product images 36 of the same product are often the same or similar images. However, since the product image 36 is registered by each store, the product image 36 of the same product may not be the same or similar image. In addition, a character string such as “free shipping” may be added to the product image 36.

When the user selects any product image 36, a product screen related to the product image 36 is displayed on the display unit 25 of the user terminal 20. FIG. 3 shows an example of a product screen. As shown in FIG. 3, the product screen 40 includes a product image 42, a description 44, a selection field 46, and a purchase button 48. The explanatory note 44 is an explanatory note of the product created by the store. When the user selects the number of products in the selection field 46 and presses the purchase button 48, the product purchase process is executed.

In addition, the product screen 40 includes a comment field 50. In the electronic commerce system 1, a purchaser of a product can register an impression when the product actually experiences the product (for example, use or eating and drinking) as a comment. The purchaser of the product can register the evaluation for the product together with the comment.

In the comment column 50, a comment 52 registered by the purchaser of the product is displayed. In the comment column 50, an evaluation mark 54 indicating the evaluation of the product is displayed in association with the comment 52. In the case of the example shown in FIG. 3, the evaluation mark 54 includes one or a plurality of star marks, and the larger the number of star marks, the higher the purchaser's evaluation of the product.

The user can rely on the comment field 50 to decide whether or not to purchase the product. The comment field 50 may be provided on a screen separate from the product screen 40, and the product screen 40 may be provided with a link to the screen.

By the way, the purchaser of the product may try to convey the feeling felt when actually experiencing the product (in other words, the feature of the product found by actually experiencing the product) to others using the onomatopoeia. is there. For this reason, the onomatopoeia may be included in the comment registered by the purchaser of goods.

Here, “onomatopoeia” means “onomatopoeia” in a broad sense, and includes, for example, mimetic words and onomatopoeia. The “mimetic word” is a word that sensuously represents the state or state of things. Also, the “onomatopoeia” is a word that represents the actual sound in characters. In the case of the example shown in FIG. 3, “sakusaku” and “fluffy” correspond to examples of onomatopoeia. Onomatopoeia clearly shows the characteristics of products that only those who have actually experienced the products can understand.

For example, the user knows from the onomatopoeia included in the comment 52 the characteristics of the product that can be felt by actually experiencing the product (in other words, the characteristics of the product that cannot be understood unless the product is actually experienced). it can. Hereinafter, such characteristics of the product are referred to as “sensory characteristics of the product”.

In addition, although the user can grasp the appearance characteristic of the product from the product image 36, it is difficult to grasp the sensory characteristic of the product from the product image 36. In this regard, the electronic commerce system 1 has a function for assisting a user who is viewing the product image 36 displayed on the list screen 30 so as to grasp the sensory characteristics of the product shown in the product image 36. ing. 4 and 5 are diagrams for explaining this function.

In the list screen 30, first, at least one product image 36 is selected from the product images 36 displayed on the list screen 30. Then, as shown in FIG. 4, the selected product image 36 is tilted left or right. Thereafter, as shown in FIG. 5, a balloon 38 including an onomatopoeia indicating sensory characteristics of the product is displayed in association with the tilted product image 36. For example, onomatopoeia extracted from the comment of the purchaser of the product is displayed in the balloon 38. When the predetermined time has elapsed, the balloon 38 is deleted, and the tilted product image 36 returns to the original state (upright state). Thereafter, similar processing is executed again. In this way, the balloons 38 including onomatopoeia are displayed on the list screen 30 one after another. When viewed from the user, each product image 36 seems to insist on its own sensory features one after another.

In the list screen 30 shown in FIG. 5, the balloon 38 is not displayed on the other product image 36, but the balloon 38 disappears after a certain period of time, so that the balloon 38 appears on the other product image 36. Even if displayed, there is no particular problem.

Also, when the list screen 30 is scrollable, the onomatopoeia related to the product image 36 actually displayed on the display unit 25 is displayed. It is preferable that the onomatopoeia display is stopped while the user is scrolling the list screen 30.

According to the electronic commerce system 1, the user can grasp the sensory characteristics of the product shown in the product image 36 by referring to the onomatopoeia in the balloon 38. In other words, the user can grasp from the balloon 38 the sensory characteristics of the commodity that are difficult to grasp from the commodity image 36. The user can grasp the sensory characteristics of the products on the list screen 30 without transitioning to the product screen 40.

In the electronic commerce system 1, the balloon 38 is displayed in association with the product image 36 after the product image 36 is tilted left and right. By doing so, it is possible to attract the user's attention to the product image 36 displayed in association with the balloon 38, and it is possible to prompt the user to see the onomatopoeia in the balloon 38.

Hereinafter, a configuration for realizing the functions described above will be described. FIG. 6 is a functional block diagram showing functional blocks realized in the electronic commerce system 1. As shown in FIG. 6, the electronic commerce system 1 includes a data storage unit 60, an onomatopoeia extraction unit 62 (onomatopoeia extraction unit), an onomatopoeia acquisition unit 64 (onomatopoeia acquisition unit), and a display control unit 66 (display control unit).

First, the data storage unit 60 will be described. For example, the data storage unit 60 is realized by the database 15 (storage device). The data storage unit 60 may be realized by a plurality of databases (a plurality of storage devices). That is, data described as being stored in the data storage unit 60 may be distributed and stored in a plurality of databases (a plurality of storage devices).

The data storage unit 60 stores various data. 7 to 13 show examples of data stored in the data storage unit 60. FIG.

FIG. 7 shows an example of the user information table. The user information table shows information about users who use the virtual shopping mall. The user information table shown in FIG. 7 includes “user ID”, “user name”, “address”, and “mail address” fields. The “user ID” field indicates identification information for uniquely identifying a user.

FIG. 8 shows an example of the store information table. The store information table shows information about stores that are open in the virtual shopping mall. The store information table shown in FIG. 8 includes “Store ID”, “Store Name”, and “Mail Address” fields. The “store ID” field indicates identification information for uniquely identifying a store.

FIG. 9 shows an example of the basic product information table. The basic product information table shows basic product information. The product basic information table shown in FIG. 9 includes “unique product ID”, “title”, and “category” fields. The “unique product ID” field indicates identification information unique to the product. The same unique product ID is attached to the same product. The “title” field indicates the title (name) of the product, and the “category” field indicates the category to which the product belongs.

FIG. 10 shows an example of the product information table. The product information table shows information on products sold at each store. The product information table shown in FIG. 10 includes “product ID”, “store ID”, “unique product ID”, “price”, “product image”, and “product page” fields.

The “product ID” field indicates identification information for uniquely identifying a product sold at each store. Even if it is the same product, if a store to sell differs, different product ID will be given. In the following, for example, a product whose product ID is “P1” is described as “product P1”.

The “store ID” field indicates the store ID of the store that sells the product. The “unique product ID” field indicates a unique product ID of a product sold at a store. The “price” field indicates the selling price of the product registered by the store. The “product image” field indicates link information (for example, a file name and a storage location) to the product image registered by the store. The “product page” field indicates link information to the product page registered by the store.

FIG. 11 shows an example of a transaction history information table. The transaction history information table shows the history of transactions performed in the virtual shopping mall. The transaction history information table shown in FIG. 11 includes “transaction ID”, “date and time”, “sales store”, “purchaser”, “product”, and “amount” fields. The “transaction ID” field indicates identification information for uniquely identifying a transaction. The “date and time” field indicates the date and time when the transaction was performed. The “sales store” field indicates the store where the product is sold, and the “purchaser” field indicates the user who purchased the product. The “product” field indicates a product purchased by the user, and the “amount” field indicates the amount paid by the user.

FIG. 12 shows an example of the comment information table. The comment information table shows information about comments registered by the purchaser of the product. The comment information table shown in FIG. 12 includes “comment ID”, “registrant”, “product”, “comment”, and “evaluation result” fields. The “comment ID” field indicates identification information for uniquely identifying a comment. The “registrant” field indicates a user who has registered a comment, and the “product” field indicates a product to be commented. The “comment” field indicates a comment registered by the user. The “evaluation result” field indicates an evaluation result for the product performed by the user. For example, evaluation points (for example, 1 to 5 points) expressed in five stages are registered in the “evaluation result” field, and the higher the evaluation point, the higher the evaluation. Note that the comments and evaluation results registered by the user are associated with the product image via the product ID (see FIGS. 10 and 12).

The onomatopoeia extraction unit 62 will be described. For example, the onomatopoeia extraction unit 62 is realized by the server 10. The onomatopoeia extraction unit 62 may be realized by the user terminal 20.

The onomatopoeia extraction unit 62 extracts onomatopoeia from the text information associated with the image. For example, in the case of the example shown in FIGS. 2 to 5, the comment information stored in association with the product image corresponds to an example of “text information associated with the image”. That is, the onomatopoeia extraction unit 62 extracts onomatopoeia from the comment information stored in association with the product image.

Note that the title of a product can also correspond to an example of “text information associated with an image”. That is, the onomatopoeia extraction unit 62 may extract onomatopoeia from the title of the product. A sentence in the product page (for example, a description of the product) can also correspond to an example of “text information associated with an image”. In other words, the onomatopoeia extraction unit 62 may extract onomatopoeia from text (for example, product description) in the product page.

An example of an onomatopoeia extraction method will be described. For example, the onomatopoeia extraction unit 62 performs onomatopoeia extraction based on common features of onomatopoeia.

For example, in the case of Japanese, there are many onomatopoeia in which the same character string is repeated twice (for example, “Fuwafuwa”, “Pasapasa”, etc.). For this reason, the onomatopoeia extraction part 62 extracts the word which has the above characteristics as onomatopoeia from text information by determining whether the word which has such a characteristic is contained in text information. More specifically, for example, a pattern such as “ABAB” is determined in advance, and a character string suitable for such a pattern is extracted as an onomatopoeia. Here, “A” and “B” indicate one character hiragana or katakana different from each other.

Also, for example, in the case of Japanese, onomatopoeia often contains specific characters. For example, onomatopoeia often includes small letters (stuttering or prompting sounds) (for example, “moist”, “heavy”, etc.). For this reason, the onomatopoeia extraction part 62 extracts the word which has the above characteristics as onomatopoeia from text information by determining whether the word which has such a characteristic is contained in text information. More specifically, for example, a pattern such as “A” is preliminarily determined, and a character string that matches such a pattern is extracted as an onomatopoeia. Here, “A” and “B” indicate one character hiragana or katakana different from each other. “Tsu” is a small character. “Tsu” and “ri” may be hiragana or katakana.

By the way, in the extraction method as described above, a word that is not onomatopoeia may be erroneously extracted as onomatopoeia. For this reason, a list of words (stop word list) that may be erroneously extracted as onomatopoeia even though it is not onomatopoeia may be stored in the data storage unit 60. The onomatopoeia extraction unit 62 may not extract the words registered in the stop word list as onomatopoeia.

In Japanese, the same onomatopoeia may be represented by different types of characters (Hiragana or Katakana). For this reason, you may make it consider onomatopoeia from which only the kind of character differs as the same onomatopoeia. Moreover, you may make it extract onomatopoeia with the phrase before or after onomatopoeia.

The onomatopoeia extraction method is not limited to the example described above. For example, the onomatopoeia extraction unit 62 may execute onomatopoeia extraction based on list data indicating a list of onomatopoeia (in other words, dictionary data of onomatopoeia). That is, the onomatopoeia extraction unit 62 may extract the onomatopoeia from the text information by determining whether the onomatopoeia registered in the list data is included in the text information.

The extraction result of the onomatopoeia extraction unit 62 is stored in the data storage unit 60. FIG. 13 shows an example of the extraction result table stored in the data storage unit 60. The extraction result table shows the extraction results of the onomatopoeia extraction unit 62. The extraction result table shown in FIG. 13 includes “product ID”, “onomatopoeia”, and “appearance count” fields. The “product ID” field is the same as the product information table.

The “onomatopoeia” field indicates the onomatopoeia extracted by the onomatopoeia extraction unit 62. The “appearance count” field indicates the number of times onomatopoeia has appeared in the comment information associated with the product image. In other words, the “appearance count” field indicates the number of times onomatopoeia is used in the comment information associated with the product image. For example, the example shown in FIG. 13 indicates that “sakusaku” is extracted as onomatopoeia from the comment information related to the product P1, and “sakusaku” is used 10 times in the comment information related to the product P1.

The onomatopoeia acquisition unit 64 and the display control unit 66 will be described. For example, the onomatopoeia acquisition unit 64 and the display control unit 66 are realized by the user terminal 20. The onomatopoeia acquisition unit 64 and the display control unit 66 may be realized by the server 10.

The onomatopoeia acquisition unit 64 acquires onomatopoeia to be displayed in association with the image based on the extraction result of the onomatopoeia extraction unit 62. The display control unit 66 displays a screen including an image on the display unit. In addition, the display control unit 66 displays the onomatopoeia acquired by the onomatopoeia acquisition unit 64 in association with the image.

For example, the display control unit 66 causes the display unit to display a screen for the user to select at least one of the plurality of images (hereinafter referred to as “first screen”). The display control unit 66 sets at least one of the plurality of images displayed on the first screen as an onomatopoeia display target, associates the image with the target image, The onomatopoeia acquired by the onomatopoeia acquisition part 64 is displayed as a related onomatopoeia. The display control unit 66 changes the target one after another among the plurality of images displayed on the first screen.

In addition, for example, the display control unit 66 is a screen for presenting the user with all or a part of text information associated with an image selected by the user from among a plurality of images displayed on the first screen (hereinafter, referred to as a screen) ("Second screen") is displayed on the display unit. For example, the text information associated with the image includes a plurality of individual text information, and at least one of the plurality of individual text information associated with the image selected by the user is displayed on the second screen. The

For example, in the example shown in FIGS. 2 to 5, the display unit 25 of the user terminal 20 corresponds to an example of a “display unit”. The product image 36 corresponds to an example of “image”, and the list screen 30 corresponds to an example of “first screen”. Further, each comment regarding the product corresponds to an example of “individual text information”, and the product screen 40 corresponds to an example of “second screen”.

For example, for each of the product images 36 displayed on the list screen 30, the display control unit 66 determines whether or not to select the product image 36 as an onomatopoeia display target based on predetermined probability information (for example, 20 percent). To decide. Then, the display control unit 66 displays an onomatopoeia (balloon 38) in association with the product image 36 selected as an onomatopoeia display target, and when a predetermined time (for example, 2 to 3 seconds) has elapsed, the onomatopoeia (balloon 38). Is deleted from the list screen 30. The display control unit 66 repeatedly executes such processing every predetermined time (for example, 5 seconds).

Further, for example, the display control unit 66 executes a process for attracting the user's attention to the product images 36 displayed on the list screen 30, and displays onomatopoeia in association with the product image 36 during or after the execution of this process. .

For example, in the example shown in FIGS. 2 to 5, the process of tilting the product image 36 to the left or right corresponds to an example of “process for attracting the user's attention to the image”. For example, in the example shown in FIGS. 2 to 5, the display control unit 66 tilts the product image 36 to the left or right, and then displays an onomatopoeia (balloon 38) in association with the tilted product image 36 (FIG. 4 and FIG. 5).

“Displaying the onomatopoeia in association with the product image 36” means, for example, displaying the onomatopoeia so that the user can recognize at a glance that the onomatopoeia is associated with the product image 36. For example, displaying onomatopoeia as described below corresponds to an example of “outputting onomatopoeia in association with the product image 36”.
(A) The onomatopoeia is displayed so that at least a part of the onomatopoeia overlaps the product image 36.
(B) Onomatopoeia is displayed around (near) the product image 36.
(C) Onomatopoeia is displayed at a position set based on the display position of the product image 36.
(D) A line or an image showing the association between the onomatopoeia and the product image 36 is displayed together with the onomatopoeia.

For example, as shown in FIG. 5, the display control unit 66 displays a balloon 38 including onomatopoeia so that at least a part of the balloon 38 overlaps the product image 36. For example, the display control unit 66 displays the balloon 38 so that the drawer portion (balloon leg) of the balloon 38 overlaps the product image 36.

The display control unit 66 may not display the balloon 38 on the product image 36. The display control unit 66 may display the balloon 38 such that the drawer portion of the balloon 38 points to the product image 36. That is, the display control unit 66 may display the balloon 38 such that the drawer portion of the balloon 38 indicates the direction from the main body portion of the balloon 38 to the product image 36.

By the way, the “process for attracting the user's attention to the image” is not limited to the process of tilting the image. For example, processing for making an image stand out from other images corresponds to “processing for attracting the user's attention to the image”. For example, the following process may correspond to an example of “a process for attracting the user's attention to an image”.
(A) Processing for changing the display mode of an image from another image (for example, processing for blinking an image, processing for decorating an image, processing for enlarging or reducing an image, etc.)
(B) Processing to move the image (for example, processing to shake the image left and right)

For example, the display control unit 66 may blink the product image 36 for 1 to 2 seconds, and then display a balloon 38 in association with the product image 36. Further, for example, the display control unit 66 may display the balloon 38 in association with the product image 36 while the product image 36 is shaken left and right. Alternatively, the display control unit 66 may blink or shake the product image 36 while the balloon 38 is displayed in association with the product image 36. In this way, it becomes easy for the user to know which product image 36 is displayed or which product image 36 is displayed.

Note that after the balloon 38 displayed in association with the product image 36 is deleted, the display control unit 66 may execute a process of attracting the user's attention to the product image 36. In this way, the user can grasp which balloon 38 of the product image 36 has disappeared. If the user points to the product image 36 using the pointing device after the balloon 38 has disappeared, the balloon 38 may be displayed again.

Next, processing for realizing the functional blocks described above will be described.

FIG. 14 shows an example of processing for extracting onomatopoeia. For example, the process illustrated in FIG. 14 is executed when a comment regarding a product is newly registered by the purchaser. In the following, it is assumed that a comment related to the product P1 is newly registered. The control unit 11 of the server 10 executes the processing shown in FIG. 14 according to the program, so that the control unit 11 functions as the onomatopoeia extraction unit 62.

As shown in FIG. 14, first, the control unit 11 (onomatopoeia extraction unit 62) of the server 10 refers to the comment information table and extracts onomatopoeia from the comment information registered in association with the product P1 (S101). As described above, the control unit 11 performs onomatopoeia extraction based on features common to onomatopoeia. Alternatively, based on the onomatopoeia list data, the control unit 11 performs onomatopoeia extraction.

After step S101 is executed, the control unit 11 stores the onomatopoeia extraction result in the database 15 (S102). For example, the control unit 11 accesses the detection result table and registers the onomatopoeia extracted in step S101 in association with the product P1.

The control unit 11 may execute the process shown in FIG. 14 at a predetermined date and time. For example, the control unit 11 may execute the processing shown in FIG. 14 for a product for which a new comment is registered on that day at a predetermined time every day.

FIG. 15 shows an example of processing executed when the search button 34 on the list screen 30 is pressed. For example, when the control unit 21 of the user terminal 20 executes the process shown in FIG. 15 according to a program, the control unit 21 functions as the display control unit 66.

When the search button 34 is pressed, the control unit 21 of the user terminal 20 requests the list page data from the server 10 as shown in FIG. 15 (S201). That is, the control unit 21 transmits to the server 10 list page data indicating a list of products that satisfy the search condition by transmitting the search condition specified by the user (the keyword input in the keyword field 32) to the server 10. Request.

When the above request is received by the server 10, the control unit 11 of the server 10 accesses the database 15 to acquire a list of products that satisfy the search condition (S202).

Thereafter, the control unit 11 accesses the extraction result table, and acquires onomatopoeia data of each product included in the product list acquired in step S202 (S203).

Thereafter, the control unit 11 transmits list page data indicating the product list acquired in step S202 to the user terminal 20 (S204). For example, in this list page data, the onomatopoeia data acquired in step S203 and a script program for executing processing for displaying the balloon 38 based on the onomatopoeia data (see FIG. 16 described later) are embedded. It is.

The control unit 21 (display control unit 66) of the user terminal 20 receives the list page data and displays the list screen 30 on the display unit 25 (S205).

In this embodiment, the onomatopoeia extraction process (FIG. 14) is executed separately from the process shown in FIG. 15, but the onomatopoeia extraction process is executed in the process shown in FIG. May be. For example, onomatopoeia extraction processing may be executed in step S203 shown in FIG.

FIG. 16 shows an example of processing executed on the user terminal 20 while the list screen 30 is displayed. For example, the process shown in FIG. 16 is executed based on a script program included in the list page data received in step S204 of FIG. When the control unit 21 of the user terminal 20 executes the processing shown in FIG. 16 according to the program, the control unit 21 functions as the onomatopoeia acquisition unit 64 and the display control unit 66.

Note that the process shown in FIG. 16 is preferably executed after a predetermined time (for example, 3 seconds) has elapsed since the list screen 30 was displayed. This is because if the balloon 38 is displayed at the same time as the list screen 30 is displayed, the user may be confused.

As shown in FIG. 16, first, the control unit 21 selects a product image 36 to be displayed onomanope from the product images 36 displayed on the list screen 30 (S301). That is, the control unit 21 selects a product image 36 that is a target of processing (steps S302 to S306) described later.

For example, the control unit 21 randomly selects at least one of the product images 36 displayed on the list screen 30 as the target. For example, for each of the product images 36 displayed on the list screen 30, the control unit 21 determines whether or not to select the product image 36 as the target based on predetermined probability information. The probability information in this case is set so that the probability of being selected as the target is a predetermined probability (for example, 20%).

The control unit 21 refers to the onomatopoeia data embedded in the list page data, and does not select the product image 36 with the number of onomatopoeia being zero (that is, the product image 36 from which no onomatopoeia has been extracted) as a processing target. Good. Further, in order to ensure that many product images 36 are not selected as the target, an upper limit number (for example, five) of product images 36 that can be selected as the target may be set.

After step S301 is executed, the control unit 21 (onomatopoeia acquisition unit 64) acquires onomatopoeia to be displayed in association with the product image 36 selected in step S301 (S302).

For example, when the product image 36 selected in step S301 is the product image 36 of the product P1, the control unit 21 acquires the onomatopoeia associated with the product P1 based on the onomatopoeia data embedded in the list page data.

In addition, when a plurality of onomatopoeia is associated with the product P1, the control unit 21 selects one of the plurality of onomatopoeia. For example, the control unit 21 selects the onomatopoeia having the largest number of appearances. Alternatively, the control unit 21 may select any of a plurality of onomatopoeia based on the probability information. The probability information in this case may be set such that the probability that an onomatopoeia with a large number of appearances is selected is higher than the probability that an onomatopoeia with a small number of appearances is selected.

After step S302 is executed, the control unit 21 (display control unit 66) tilts the product image 36 selected in step S301 to the left or right (S303). Thereafter, the control unit 21 (display control unit 66) displays the balloon 38 including the onomatopoeia acquired in step S302 in association with the product image 36 tilted in step S303 (S304).

After step S304 is executed, the control unit 21 monitors whether or not the reference display time has elapsed since the balloon 38 was displayed (S305). Here, the “reference display time” is set to a time (for example, about 1 to 5 seconds) such that the user can sufficiently view the onomatopoeia in the balloon 38.

When it is determined that the reference display time has elapsed, the control unit 21 deletes the balloon 38 displayed in step S304 from the list screen 30, and returns the product image 36 tilted in step S303 to the original state (upright state). (S306).

Thereafter, the control unit 21 re-executes the processing shown in FIG. 16 from the beginning. In this case, the new balloon 38 is displayed after the balloon 38 displayed on the list screen 30 disappears. However, the new balloon 38 may be displayed immediately before the balloon 38 disappears.

Note that in steps S301 and S302 of FIG. 16, selection of the product image 36 and acquisition of onomatopoeia may be executed so that the same onomatopoeia is not displayed on the list screen 30 at the same time.

Further, in step S204 in FIG. 15, data indicating only the presence or absence of onomanope may be included in the list page data instead of including data indicating onomanope itself in the list page data. In step S302 of FIG. 16, the control unit 21 may request the server 10 for onomatopoeia. In this case, the server 10 executes a process similar to the process described above as executed by the control unit 21 in step S <b> 302, and an onomatopoeia is returned from the server 10 to the user terminal 20. Then, the control unit 21 acquires the onomatopoeia returned from the server 10. The onomatopoeia returned from the server 10 is cached at the user terminal 20.

Further, in step S204 in FIG. 15, data indicating onomanope itself may not be included in the list page data, and in step S302 in FIG. 16, the control unit 21 may request the server 10 for onomatopoeia. Also in this case, the server 10 executes a process similar to the process described above as executed by the control unit 21 in step S302, and the server 10 returns an onomatopoeia to the user terminal 20. Then, the control unit 21 acquires the onomatopoeia returned from the server 10. However, in this case, in step S301, the product image 36 with the number of onomatopoeia being zero may be selected as an onomatopoeia display target. Therefore, in step S204, data indicating the presence or absence of onomatopoeia is included in the list page data, and when selecting a product image 36 for onomatopoeia display, control is performed so as to exclude the product image 36 without onomatopoeia from the selection target. .

On the list screen 30 of the electronic commerce system 1 described above, the onomatopoeia extracted from the comment information associated with the product image 36 is displayed in association with the product image 36. Since the onomatopoeia clearly shows the sensory characteristics of the product that only those who actually experienced the product can understand, according to the electronic commerce system 1, the user viewing the product image 36 grasps from the product image 36. This makes it possible to grasp the sensory characteristics of difficult products. The user can grasp the sensory characteristics of the products on the list screen 30 without transitioning to the product screen 40.

In the electronic commerce system 1, the onomatopoeia is displayed in association with the product image 36 after the product image 36 is tilted left and right. According to the electronic commerce system 1, it is possible to attract the user's attention to the product image 36 displayed in association with the onomatopoeia, and to prompt the user to view the onomatopoeia.

Note that the present invention is not limited to the embodiment described above.

[1] For example, only the comment (review) of the user (purchaser) who highly evaluated the product may be considered, and the comment of the user who highly evaluated the product may not be considered.

As described above, the comment is associated with the evaluation information indicating the evaluation given to the product (the subject of the product image) by the user who input the comment. For this reason, the onomatopoeia acquisition part 64 in this modification acquires the onomatopoeia extracted from the comment associated with the evaluation information satisfying the predetermined evaluation criterion as the onomatopoeia to be displayed in association with the image.

As described above, since the evaluation information associated with the comment is information indicating the evaluation given to the product by the user who input the comment, the “comment associated with the evaluation information satisfying a predetermined evaluation criterion” In other words, it can be rephrased as a comment input by a user who gave a product an evaluation that satisfies a predetermined evaluation criterion.

Further, the “predetermined evaluation criterion” is a criterion for determining whether or not the evaluation score is a threshold value (for example, 4 points) or more. In this case, the “comment associated with the evaluation information satisfying the predetermined evaluation criterion” is a comment associated with an evaluation score equal to or higher than a threshold value. The comment you entered.

Or, the “predetermined evaluation criterion” is, for example, the order when comments are sorted in descending order of evaluation points (in order from high to low evaluation points) within nth (n: positive integer) It may be a criterion of whether or not. In this case, “the comment associated with the evaluation information satisfying the predetermined evaluation criterion” is a comment associated with the first to nth highest evaluation points, in other words, the first to nth. This is a comment entered by the user who gave the product the highest evaluation score.

For example, the onomatopoeia extraction unit 62 may extract onomatopoeia from a comment associated with evaluation information that satisfies a predetermined evaluation criterion. In other words, the onomatopoeia extraction unit 62 may not extract onomatopoeia from comments associated with evaluation information that does not satisfy a predetermined evaluation criterion. As a result, the onomatopoeia acquisition unit 64 may acquire the onomatopoeia extracted from the comment associated with the evaluation information satisfying the predetermined evaluation criterion as the onomatopoeia to be displayed in association with the image.

In this way, only the comments associated with the evaluation information satisfying the predetermined evaluation criteria (that is, comments input by the user who gave the product a high evaluation) are considered, and the evaluation does not satisfy the predetermined evaluation criteria. A comment associated with information (that is, a comment input by a user who gave a low evaluation to a product) is not considered. There is a high possibility that a comment input by a user who gave a high evaluation to a product includes onomatopoeia that positively shows the sensory characteristics of the product (that is, onomatopoeia that shows excellent characteristics of the product). On the other hand, a comment input by a user who gave a low evaluation to a product is likely to include onomatopoeia that negatively indicates the sensory characteristics of the product. For stores that sell products, it is preferable that onomatopoeia that positively indicates the sensory characteristics of the product is displayed in association with the product image 36. In this regard, as described above, it is possible to increase the possibility that the onomatopoeia that positively indicates the sensory characteristics of the product is displayed in association with the product image 36.

[2] For example, if the onomatopoeia display target is switched between the product images 36 that are separated from each other, the position that the user should pay attention to changes greatly, and thus it may be difficult for the user to view the list screen 30. is there. For this reason, you may make it suppress that the object of onomatopoeia display changes between the product images 36 which were mutually separated.

The display control unit 66 in this modification performs the following control. For example, when one product image 36 (herein referred to as “product image X” for convenience) is set as an onomatopoeia display target, the display control unit 66 sets the next onomatopoeia display target of the product image X. At least one product image 36 displayed in the vicinity (periphery) of the product image X is set. For example, the display control unit 66 newly sets at least one of the product images 36 adjacent to the product image X as a target for onomatopoeia display.

As described above, it is possible to prevent the onomatopoeia display target from being switched between the product images 36 separated from each other, and the list screen 30 can be easily viewed by the user.

[3] For example, if a plurality of onomanopes are displayed densely on the list screen 30, it may be difficult for the user to see the onomanopes, so that a plurality of onomatopoeia is not displayed densely on the list screen 30. You may make it secure.

The display control unit 66 in this modification example includes at least a part of a period in which the onomatopoeia is displayed in association with one product image 36 (herein referred to as “product image X” for convenience), the product image X, and a predetermined value. Control is performed so that at least a part of a period during which onomatopoeia is displayed in association with the product image 36 having a positional relationship does not overlap.

“The product image 36 having a predetermined positional relationship with the product image X” is, for example, the product image 36 displayed in the vicinity (periphery) of the product image X. Alternatively, the “product image 36 having a predetermined positional relationship with the product image X” is, for example, the product image 36 displayed in the same column or row as the product image X.

By doing as described above, it is possible to ensure that a plurality of onomatopoeia are not displayed densely, and it is possible to make it easier for the user to view onomatopoeia.

[4] For example, the onomatopoeia display mode may be set for each onomatopoeia.

The display control unit 66 in this modified example displays an onomatopoeia (herein referred to as “onomatopoeia X” for convenience) displayed in association with one product image 36 (herein described as “product image X” for convenience). The display mode is changed based on information related to the number of appearances of onomatopoeia X in the comment information associated with the product image X. For example, the display control unit 66 makes the onomatopoeia X stand out as the number of appearances of the onomatopoeia X increases.

For example, the following corresponds to an example of “changing the display mode of onomatopoeia X”.
(A) Change the display size or display color of the onomatopoeia X.
(B) The thickness or color of the line indicating the association between the onomatopoeia X and the product image X is changed.
(C) The size, shape, color, or the like of the image indicating the association between the onomatopoeia X and the product image X is changed.

For example, the display control unit 66 sets the size of the balloon 38 displayed in association with the product image X (that is, the balloon 38 including the onomatopoeia X) based on the number of appearances of the onomatopoeus X in the comment information associated with the product image X. To set.

In order to set the size of the balloon 38 based on the number of appearances of the onomatopoeia X, information indicating the correspondence between the number of appearances of the onomatopoeia X and the size of the balloon 38 (hereinafter referred to as “correspondence information”) is required. It becomes. FIG. 17 shows an example of the correspondence information. In the correspondence information shown in FIG. 17, the size of the balloon 38 is increased as the number of appearances (n) of the onomatopoeia X is increased. In the correspondence information shown in FIG. 17, the size of the balloon 38 changes in two stages, but the size of the balloon 38 may change in three stages or more. Further, the correspondence relationship information illustrated in FIG. 17 is information in a table format, but the correspondence relationship information may be information in a mathematical expression format.

FIG. 18 shows an example of the list screen 30 when the size of the balloon 38 is set based on the correspondence information shown in FIG. In the list screen 30 shown in FIG. 18, a balloon 38A including “Sakusaku” is displayed in association with the product image 36A, and a balloon 38B including “Kokoteri” is displayed in association with the product image 36B. The product image 36A is the product image 36 of the product P1, and the product image 36B is the product image 36 of the product P12.

The size of the balloon 38A is set based on the number of times “Sakusaku” appears in the comment information related to the product P1. As shown in FIG. 13, since the number of times “Sakusaku” has appeared in the comment information related to the product P1 is 10, the size of the balloon 38A is set to “large”.

On the other hand, the size of the balloon 38B is set on the basis of the number of times “Koteri” appears in the comment information related to the product P12. As shown in FIG. 13, since the number of times “Kokoteri” appears in the comment information related to the product P12 is five, the size of the balloon 38B is set to “small”.

In this way, the onomatopoeia display mode can be changed for each onomatopoeia. For example, it is possible to make the onomatopoeia having a higher appearance frequency stand out.

[4A] On the list screen 30, a large onomatopoeia and a small onomatopoeia may be displayed as a pair. In this way, the user may be directed to first focus on the “large” size onomatopoeia and then focus on the “small” size onomatopoeia. Hereinafter, a configuration for realizing such a function will be described.

For example, when a plurality of product images 36 are set as onomatopoeia display targets among the product images 36 displayed on the list screen 30, the display control unit 66 displays onomatopoeia in the first display mode. The pair of the product image 36 to be displayed and the product image 36 on which the onomatopoeia is displayed in the second display mode, which is a display mode that stands out from the first display mode, is set as an onomatopoeia display target.

For example, the display control unit 66 sets the pair of the product image 36 in which the onomatopoeia is displayed with the size “small” and the product image 36 in which the onomatopoeia is displayed with the size “large” to be subjected to the onomatopoeia display. Set as. That is, the display control unit 66 selects one product image 36 from among the product images 36 in which the onomatopoeia is displayed in the “small” size. In addition, the display control unit 66 selects one product image 36 from among the product images 36 in which the onomatopoeia is displayed in the “large” size. Then, the display control unit 66 sets the two product images 36 selected in this way as targets for onomatopoeia display.

The “product image 36 in which onomatopoeia is displayed in the first display mode” means the product image 36 in which the number of appearances of onomatopoeia belongs to the first value range associated with the first display mode. The “product image 36 in which onomatopoeia is displayed in the second display mode” is a product image in which the number of appearances of onomatopoeia belongs to the second value range associated with the second display mode. 36.

For example, “a product image 36 in which onomatopoeia is displayed in“ small ”size” is a product image 36 in which onomatopoeia appears less than 10 times, and “onomatopoeia is displayed in“ large ”size. The product image 36 ”is a product image 36 in which the onomatopoeia appears 10 times or more (see FIG. 17).

In this way, both the onomatopoeia in the first display mode and the onomatopoeia in the second display mode, which is a more prominent display mode than the first display mode, are displayed on the list screen 30. For example, both “small” size onomatopoeia and “large” size onomatopoeia are displayed on the list screen 30. In this way, the user first pays attention to the “large” size onomatopoeia, and then pays attention to the “small” size onomatopoeia. That is, if it does as mentioned above, a user will be able to guide the order at the time of seeing a plurality of onomatopoeia.

[5] For example, when the onomatopoeia is included in the product image 36, the onomatopoeia may not be displayed in association with the product image 36.

As described above, since the product image is created by the store, the store may add onomatopoeia indicating the sensory feature of the product to the product image in order to convey the sensory feature of the product to the user. FIG. 19 shows an example of the list screen 30 on which the product image 36 with onomatopoeia added is displayed. On the list screen 30 shown in FIG. 19, a product image 36 </ b> A with “sakusaku” added is displayed. The product image 36A is a product image 36 of the product P1.

As shown in FIG. 12, the comment information regarding the product P1 includes two onomatopoeia “Sakusaku” and “Fuwafuwa”. In this case, since the product image 36A, which is the product image 36 of the product P1, includes “sakusaku”, if “sakusaku” is displayed in association with the product image 36A, “sakusaku” is duplicated. It will be displayed. Therefore, in this modified example, as shown in FIG. 19, “Sakusaku” is not displayed in association with the product image 36A, but instead “Fuwafuwa”, which is an onomatopoeia other than “Sakusaku”, is associated with the product image 36A. To display.

The configuration for realizing the above functions will be described. The onomatopoeia acquisition unit 64 in this modification does not acquire the onomatopoeia included in both the product image and the comment information associated with the product image as the onomatopoeia to be displayed in association with the product image.

For example, the onomatopoeia extraction unit 62 in this modification may not extract the onomatopoeia included in both the product image and the comment information associated with the product image. As a result, the onomatopoeia acquisition unit 64 may not acquire the onomatopoeia included in both the product image and the comment information associated with the product image as an onomatopoeia to be displayed in association with the product image. .

As described above, the same onomatopoeia as the onomatopoe contained in the product image 36 can be displayed in association with the product image 36. That is, it is possible to prevent the same onomatopoeia from being displayed repeatedly for one product image 36.

[6] For example, when onomatopoeia is included in the search condition, the onomatopoeia may not be displayed in association with the product image 36.

The user may set onomatopoeia indicating the sensory characteristics of the product as a keyword in order to specify the sensory characteristics of the product as a search condition. FIG. 20 shows an example of the list screen 30 when onomatopoeia is set as a keyword. In FIG. 20, the product image 36A is the product image 36 of the product P1.

In the list screen 30 shown in FIG. 20, two keywords “cake” and “sakusaku” are entered in the keyword column 32. That is, “sakusaku”, which is an onomatopoeia indicating the sensory characteristics of the product, is set as a keyword. In this case, a list of products in which these two keywords are included in the title, category, or product page is displayed on the list screen 30.

As shown in FIG. 12, the comment information regarding the product P1 includes two onomatopoeia “Sakusaku” and “Fuwafuwa”. However, since the product images 36 displayed on the list screen 30 are product images 36 of products that include “Sakusaku” in the title, category, or page of the product, “Sakusaku” is displayed on the list screen 30. It does not show the characteristics for distinguishing from other displayed products. For this reason, in such a case, the necessity of displaying “Sakusaku” in association with the product image 36 is low. Therefore, in this modified example, as shown in FIG. 20, “Sakusaku” is not displayed in association with the product image 36A, but instead “Fuwafuwa” is displayed in association with the product image 36A.

The configuration for realizing the above functions will be described. The onomatopoeia acquisition unit 64 in the present modification does not acquire the onomatopoeia included in both the search condition and the comment information associated with the product image as the onomatopoeia to be displayed in association with the product image. The onomatopoeia extraction unit 62 may not extract the onomatopoeia included in both the search condition and the comment information associated with the product image. As a result, the onomatopoeia acquisition unit 64 may not acquire the onomatopoeia included in both the search condition and the comment information associated with the product image as the onomatopoeia to be displayed in association with the product image. .

In this way, it is possible to prevent the same onomatopoeia as the onomatopoeia included in the search condition from being displayed in association with the product image 36. That is, it is possible not to display onomatopoeia that is less necessary for the user.

Note that, among the products displayed on the list screen 30, when “sakusaku” appears most frequently in the comment information associated with the product P1, “sakusaku” is exceptionally associated with the product image 36A. May be displayed. For example, if the number of occurrences of “Sakusaku” in the comment information associated with the product P1 is considerably larger than that of other products displayed on the list screen 30, “Sakusaku” is exceptionally selected. It may be displayed in association with the product image 36A. This is because “Sakusaku” indicates a feature for distinguishing from other products displayed on the list screen 30 in such a case.

[7] For example, on the list screen 30, onomatopoeia indicating features unique to the product shown in the product image 36 may be displayed.

[7A] First, the first example will be described. Here, it is assumed that the product images 36 of the products P1 to P12 shown in FIG. That is, it is assumed that the product images 36 of the products P1 to P4 are displayed from the left to the right in the top row on the list screen 30 shown in FIG. Similarly, product images 36 of products P5 to P8 are displayed from left to right in the center row, and product images of products P9 to P12 are displayed from left to right in the bottom row. 36 is displayed.

Here, it is assumed that the onomatopoeia as shown in FIG. 21 is extracted from the comment information of the products P1 to P12. In the example shown in FIG. 21, two onomatopoeia “Sakusaku” and “Fuwafuwa” are extracted from the comment information of the product P1. Among these, “Sakusaku” is also extracted from the comment information of the product P3. On the other hand, “Fuwafuwa” is not extracted from the comment information of products other than the product P1.

In such a case, “fluffy” indicates a characteristic unique to the product P1 that other products displayed on the list screen 30 do not have. Therefore, in such a case, “fluffy” may be displayed in the list screen 30 in association with the product image 36 of the product P1. By doing in this way, onomatopoeia indicating the unique characteristics of products that other products displayed on the list screen 30 do not have may be displayed in association with the product image 36.

The configuration for realizing the above functions will be described. The onomatopoeia acquisition unit 64 in this modification example has an onomatopoeia that shows characteristics unique to a product (subject) shown in one product image 36 (referred to here as “product image X” for convenience) displayed on the list screen 30. Is acquired as an onomatopoeia to be displayed in association with the product image X.

Here, “onomatopoeia indicating product-specific features in the product image X” is comment information associated with the product image X and comment information associated with other product images 36 displayed on the list screen 30. And is obtained based on.

For example, “onomatopoeia indicating the product-specific features in the product image X” is an onomatopoeia indicating the relative characteristics of the product in the product image X with respect to the product in the other product image 36. is there. Such onomatopoeia is acquired based on a comparison result between the comment information associated with the product image X and the comment information associated with another product image 36 displayed on the list screen 30.

For example, an onomatopoeia included in the comment information associated with the product image X and not included in the comment information associated with the other product image 36 is “the relative characteristics of the product shown in the product image X. Acquired as “Onomatopoeia”.

As described above, the onomatopoeia indicating the relative characteristics of the product of the product image X with respect to the product of the other product image 36 can be displayed in association with the product image X. That is, the onomatopoeia showing the unique characteristics of the product image X that the product of the other product image 36 does not have can be displayed in association with the product image X.

Onomatopoeia, which has a large number of appearances in the comment information associated with the product image X and has a small number of appearances in the comment information associated with the other product images 36, is “relative to the product in the product image X. It may be acquired as “onomatopoeia indicating characteristics”.

That is, an onomatopoeia in which the number of appearances in the comment information associated with the product image X is greater than the number of appearances in the individual comment information associated with the other product images 36 and the difference is equal to or greater than the threshold value is “ You may make it acquire as "onomatopoeia which shows the relative characteristic of the product reflected in the product image X".

Even in this manner, the onomatopoeia indicating the relative characteristics of the product of the product image X with respect to the product of the other product image 36 can be displayed in association with the product image X.

[7B] Next, a second example will be described. Here, it is assumed that the product images 36 of the products P1 to P12 shown in FIG. 10 are displayed on the list screen 30. Here, it is assumed that the onomatopoeia as shown in FIG. 22 is extracted from the comment information of the products P1 to P12.

As shown in FIG. 10, since the unique product IDs of the products P4 and P9 are the same, the products P4 and P9 are the same product. Further, as shown in FIG. 22, one onomatopoeia “Sakusaku” is extracted from the comment information of both products P4 and P9. Further, “Sakusaku” is not extracted from the comment information of other products displayed on the list screen 30. For this reason, “Sakusaku” indicates characteristics common to the products P4 and P9, and it can be said that it indicates characteristics unique to these same products.

For this reason, in such a case, “Sakusaku” may be displayed in association with the product image 36 of the product P4 on the list screen 30. Similarly, “Sakusaku” may be displayed in association with the product image 36 of the product P9. In this way, the onomatopoeia showing the unique characteristics of the product can be displayed in association with the product image 36.

The configuration for realizing the above functions will be described. The onomatopoeia acquisition unit 64 in this modified example is the same as the product shown in one product image 36 (referred to here as “product image X” for convenience) displayed on the list screen 30 and the product in the product image X. Alternatively, an onomatopoeia that shows a feature common to a product shown in another product image 36 showing a similar product is acquired as an onomatopoeia to be displayed in association with the product image X.

Here, the above-mentioned “onomatopoeia indicating common features” is included in the comment information associated with the product image X and the other product image 36 in which the same or similar product as the product shown in the product image X is shown. Acquired based on the comparison result with the associated comment information.

The “other product image 36 in which the product of the product image X is the same as or similar to the product” is associated with, for example, the same unique product ID as the unique product ID associated with the product image X. This is another product image 36. Further, a product image 36 that is the same as or similar to the product image X may be regarded as “another product image 36 in which a product that is the same as or similar to the product of the product image X is shown”. In other words, the product image 36 having a similarity with the product image X equal to or greater than the threshold value may be regarded as “another product image 36 in which a product that is the same as or similar to the product of the product image X is reflected”.

For example, an onomatopoeia that satisfies all of the following conditions a to c is acquired as the above-mentioned “onomatopoeia showing common characteristics”.
(A) It is included in the comment information associated with the product image X.
(B) Among the product images 36 displayed on the list screen 30, it is included in the comment information associated with another product image 36 in which a product that is the same as or similar to the product of the product image X is shown.
(C) The product image 36 displayed on the list screen 30 is not included in the comment information associated with the product image 36 other than the product image 36.

Even in the above-described manner, the onomatopoeia indicating the product-specific features shown in the product image 36 can be displayed in association with the product image 36.

[8] For example, an onomatopoeia having a large number of appearances can be considered as a frequently used onomatopoeia, and such onomatopoeia may be used in comments for other products displayed on the list screen 30. high. For this reason, the onomatopoeia with the highest number of appearances is not displayed in association with the product image 36. For example, the onomatopoeia with the second highest number of appearances is displayed in association with the product image 36, or the number of appearances is low. Onomatopoeia may be displayed in association with the product image 36.

By doing in this way, you may make it raise the possibility that the onomatopoeia which is not used by the comment with respect to the other goods currently displayed on the list screen 30 as an onomatopoeia linked | related with the product image 36 is displayed. .

[9] For example, since the onomatopoeia related to the product purchased by the user in the past is highly likely to be of interest to the user, such onomatopoeia may be preferentially displayed.

For example, when “fluffy” is included in the comment information associated with the product purchased by the user in the past, “fluffy” may be preferentially displayed on the list screen 30. For example, when “fluffy” is included in a plurality of onomatopoeia extracted from the comment information associated with the product image 36, “fluffy” is displayed as another onomatopoeia displayed in association with the product image 36. You may make it select preferentially rather than.

The configuration for realizing the above functions will be described. The onomatopoeia acquisition unit 64 in this modified example uses the onomatopoeia included in the comment information associated with the product previously purchased by the user from the onomatopoeia included in the comment information associated with the product image 36 from other onomatopoeia. Is also given priority as an onomatopoeia to be displayed in association with the product image 36.

For example, when there is an onomatopoeia included in the comment information associated with the product purchased by the user in the onomatopoeia included in the comment information associated with the product image 36, the onomatopoeia acquisition unit 64 The onomatopoeia is acquired as the onomatopoeia to be displayed in association with the product image 36.

Further, for example, the onomatopoeia acquisition unit 64 is based on probability information in which the probability of selecting an onomatopoeia included in comment information associated with a product purchased by the user in the past is set higher than the probability of selecting another onomatopoeia. Selects at least one of the onomatopoees included in the comment information associated with the product image 36, and acquires the selected onomatopoeia as an onomatopoeia to be displayed in association with the product image 36.

By doing so, it is possible to preferentially display onomatopoeia related to products purchased by the user in the past. That is, it is possible to preferentially display onomatopoeia that is likely to be of interest to the user.

In addition, you may make it display onomatopoeia relevant to the goods which the user browsed in the past preferentially. Since such onomatopoeia is also likely to be of interest to the user, such onomatopoeia may be preferentially displayed. In this case, data related to the history of products (product pages) browsed by the user in the past needs to be stored in the data storage unit 60.

[10] For example, the onomatopoeia display frequency or display time may be set for each product or store.

The display control unit 66 in this modified example sets the frequency or time for displaying onomatopoeia in association with the product image 36 based on at least one of information on the product and information on the store (product provider).

The “information about the product” includes, for example, information about the number of sales of the product, the number of comments, the evaluation result, the number of favorite registrations, the conversion rate (the number of sales of the product with respect to the number of browsing of the product screen), or the inventory. . Such information is stored in, for example, a product information table. Similarly, the “information regarding the store” includes, for example, information regarding the number of sales of the store, the evaluation result, the conversion rate, or the like. Further, for example, information indicating whether or not the store uses an advertisement service that increases the onomatopoeia display frequency or lengthens the onomatopoeia display time is also included in the “information about the store”. Such information is stored in, for example, a store information table.

For example, the display control unit 66 displays the onomatopoeia displayed in association with the product image 36 of the product with a small number of sales, the display frequency or display time of the onomatopoeia displayed in association with the product image 36 of the product with a large number of sales. The onomatopoeia display frequency or display time is set to be greater than the frequency or display time.

In addition, in order to set the display frequency (or display time) of onomatopoeia based on information about the product (or store), the correspondence between the information about the product (or store) and the display frequency (or display time) of the onomatopoeia The information shown is required. Based on such correspondence information, the display control unit 66 sets the onomatopoeia display frequency (or display time).

As described above, the display frequency or display time of onomatopoeia can be changed for each product or store.

[11] For example, the display mode of onomatopoeia may be changed based on onomatopoeia.

The display control unit 66 in this modification changes the shape of the balloon 38 based on onomatopoeia. For example, the display control unit 66 changes the shape of the balloon 38 based on the type of characters included in the onomatopoeia.

For example, since hiragana is generally rounded, if the onomatopoeia is represented by hiragana, the display control unit 66 sets the shape of the balloon 38 to a rounded shape. On the other hand, since katakana is generally square, when the onomatopoeia is represented by katakana, the display control unit 66 sets the shape of the balloon 38 to an angular shape.

Similarly, the display control unit 66 may change the typeface for displaying onomatopoeia based on onomatopoeia. For example, the display control unit 66 may change the typeface for displaying onomatopoeia based on the type of characters included in the onomatopoeia.

For example, when onomatopoeia is expressed in hiragana, the display control unit 66 may use a rounded typeface. On the other hand, when the onomatopoeia is expressed in katakana, the display control unit 66 may use an angular font.

[12] For example, the display mode of onomatopoeia may be changed based on the type of text information including onomatopoeia.

For example, the onomatopoeia display mode may be changed depending on whether the onomatopoeia is included in the comment information and title (or description) of the product and the onomatopoeia is included only in the comment information of the product. Good. For example, the onomatopoeia may be emphasized (conspicuously) and displayed in the former case as compared to the latter case. In other words, as the number of types of text information including onomatopoeia increases, the onomatopoeia may be highlighted and displayed.

[13] For example, when the user points to the product image 36 associated with the onomatopoeia (for example, when the cursor moves over the product image 36 associated with the onomatopoeia), other products related to the onomatopoeia are displayed. You may make it inform a user.

Hereinafter, a configuration for realizing such a function will be described. Hereinafter, for convenience, the product image 36 pointed to by the user is referred to as “product image X”, and the onomatopoeia associated with the product image 36 pointed to by the user is referred to as “onomatopoeia X”.

In the above case, the display control unit 66 presents other products related to the onomatopoeia X so that the user can grasp them. Note that “other products related to onomatopoeia X” are other products in which onomatopoeia X is included in the comments. For example, when the onomatopoeia X is included in the comment related to the product Y, the product Y corresponds to “another product related to the onomatopoeia X”.

For example, the display control unit 66 displays the product image 36 of the product related to the onomatopoeia X separately from the other product images 36. For example, the display control unit 66 displays a predetermined character string or image in association with only the product image 36 of the product related to the onomatopoeia X. Further, for example, the display control unit 66 makes the display mode (for example, display size or color) of the product image 36 of the product related to the onomatopoe X different from the other product images 36.

Further, for example, the display control unit 66 may display information (product image 36) related to the product related to the onomatopoeia X in a specific area separately provided in the list screen 30.

In this way, for example, when the product image X associated with the onomatopoeia X is pointed out by the user, other products related to the onomatopoeia X are presented to the user. That is, it becomes possible to present to the user other products that are likely to be of interest to the user.

[14] For example, on the list screen 30, the user may be able to select onomatopoeia as a condition for narrowing down the products (product images 36). In other words, the onomatopoeia is displayed on the list screen 30 so that the user can select it, and when the onomatopoeia is selected by the user, the products displayed on the list screen 30 are narrowed down to products related to the onomatopoeia selected by the user. Also good. Here, the “product related to the onomatopoeia selected by the user” is, for example, another product in which the onomatopoeia selected by the user is included in the text information (eg, comment information) of the product. is there.

Further, the onomatopoeia that can be selected by the user may be limited to the onomatopoeia included in the text information (for example, comment information) of the products displayed on the list screen 30. By doing so, the onomatopoeia that can be selected by the user may be limited to onomatopoeia in which at least one product is displayed on the list screen 30. In other words, onomatopoeia in which products are not displayed on the list screen 30 may be excluded from onomatopoeia that can be selected by the user.

[15] For example, when a user selects a product image 36 associated with an onomatopoeia from among a plurality of product images 36 displayed on the list screen 30, a comment 52 including the onomatopoeia is displayed on the product screen 40. The comment 52 that does not include the onomatopoeia may be displayed more conspicuously.

Hereinafter, a configuration for realizing such a function will be described. Hereinafter, for convenience, the product image 36 selected by the user is referred to as “product image X”, and the onomatopoeia associated with the product image 36 selected by the user is referred to as “onomatopoe X”.

In such a case, the display control unit 66 sets the comment 52 including the onomatopoeia X among the plurality of comments 52 (that is, the plurality of comments associated with the product image X) displayed on the product screen 40 to the onomatopoeia. It is displayed separately from the comment 52 that does not include X.

For example, the display control unit 66 displays a predetermined character string or image in association with only the comment 52 including the onomatopoeia X. FIG. 23 shows an example of the product screen 40 in this case. FIG. 23 shows a case where the onomatopoeia X is “quick”. In the product screen 40 shown in FIG. 23, an arrow mark 56 is displayed in association with the comment 52 including “Sakusaku”.

For example, the display control unit 66 may make the display mode of the comment 52 including the onomatopoe X different from the display mode of the comment 52 not including the onomatopoe X. For example, the display control unit 66 may change the display size, display color, background color, or frame shape of the comment 52 including the onomatopoeia X from that of the comment 52 not including the onomatopoeia X.

Moreover, in the above cases, the display control unit 66 displays the comment 52 including the onomatopoeia X among the plurality of comments 52 (that is, the plurality of comments associated with the product image X) displayed on the product screen 40. The comment 52 that does not include the onomatopoeia X may be displayed with priority over the comment 52.

For example, the display control unit 66 may set the display order of the comments 52 including the onomatopoeia X higher than the comments 52 not including the onomatopoeia X. That is, the display control unit 66 may display the comment 52 including the onomatopoeia X before the comment 52 not including the onomatopoeia X.

When the product image 36 associated with the onomatopoeia is selected by the user, the user is likely to have selected the product image 36 with an interest in the onomatopoeia. In this regard, with the above configuration, it becomes possible to easily find the comment 52 including the onomatopoeia in which the user is interested.

Note that even when the product image 36 is selected by the user immediately after the onomatopoeia associated with the product image 36 disappears, it is highly likely that the user has selected the product image 36 with an interest in the onomatopoeia. For this reason, in this case, the product image 36 associated with the onomatopoeia may be the same as when the product image 36 is selected by the user.

[16] For example, in the electronic commerce system 1, not only items such as bags and drinks but also data such as electronic book data, music data, or video data may be sold as products. In the electronic commerce system 1, not only products but also services may be sold.

[17] In the above, an example in which the present invention is applied to an electronic commerce system has been described. That is, an example in which the display control apparatus according to the embodiment of the present invention is realized in an electronic commerce system has been described. However, the present invention can also be applied to information processing systems other than electronic commerce systems. The present invention can be applied to an information processing system that displays a screen including an image on a display unit.

1 electronic commerce system, 2 communication network, 4 store terminal, 10 server, 11, 21 control unit, 12, 22 storage unit, 13, 23 communication unit, 14 optical disc drive unit, 20 user terminal, 24 operation unit, 25 display unit , 26 voice output section, 30 list screen, 32 keyword field, 34 search button, 36, 36A, 36B, 42 product image, 38, 38A, 38B balloon, 40 product screen, 44 description, 46 selection field, 48 purchase button 50 comment column, 52 comment, 54 evaluation mark, 56 arrow mark, 60 data storage unit, 62 onomatopoeia extraction unit, 64 onomatopoeia acquisition unit, 66 display control unit.

Claims

Onomatopoeia acquisition means for acquiring onomatopoeia to be displayed in association with the image based on the extraction result of the onomatopoeia extraction means for extracting onomatopoeia from the text information associated with the image;
Display means for displaying a screen including the image on a display means, and display control means for displaying the onomatopoeia acquired by the onomatopoeia acquisition means in association with the image;
A display control apparatus comprising:
The display control device according to claim 1,
The screen includes a plurality of images,
The onomatopoeia acquisition means is acquired based on text information associated with one image of the plurality of images and text information associated with another image of the plurality of images. Means for acquiring an onomatopoeia that shows the subject-specific characteristics of the image of the image as an onomatopoeia to be displayed in association with the one image.
A display control device.
The display control device according to claim 2,
The onomatopoeia acquisition means acquires the one image with respect to the subject of the other image acquired based on a comparison result between the text information associated with the one image and the text information associated with the other image. Means for obtaining onomatopoeia indicating the relative characteristics of the subject as onomatopoeia to be displayed in association with the one image.
A display control device characterized by that.
In the display control device according to claim 2 or 3,
The onomatopoeia acquisition means is acquired based on text information associated with the one image and text information associated with the other image in which a subject identical or similar to the subject of the one image is captured. Means for acquiring an onomatopoeia showing characteristics common to the subject of the one image and the subject of the other image as an onomatopoeia to be displayed in association with the one image,
A display control device characterized by that.
The display control device according to claim 1,
The text information includes a plurality of individual text information,
Each of the plurality of individual text information is associated with evaluation information indicating an evaluation regarding the subject of the image,
The onomatopoeia acquisition means associates the onomatopoeia extracted from the individual text information associated with the evaluation information satisfying a predetermined evaluation criterion among the plurality of individual text information associated with the image with the image. Get as onomatopoeia to display,
A display control device characterized by that.
The display control device according to any one of claims 1 to 5,
The screen includes a plurality of images,
The display control means sets at least one of the plurality of images as an onomatopoeia display target, associates the image with the image set as the target, and displays the onomatopoeia as an onomatopoeia to be displayed in association with the image. Display the onomatopoeia acquired by the acquisition means,
The display control means changes the object one after another among the plurality of images.
A display control device characterized by that.
The display control device according to claim 6,
When one image of the plurality of images is set as the target, the display control means is at least one displayed near the one image as the target next to the one image. Set the image,
A display control device characterized by that.
The display control device according to claim 6 or 7,
The display control means includes at least a part of a period in which one of the plurality of images is set as the target, and a period in which an image having a predetermined positional relationship with the one image is set as the target. To control at least a part of
A display control device characterized by that.
The display control device according to any one of claims 6 to 8,
The display control means includes means for setting a display mode of the onomatopoeia when displaying the onomatopoeia in association with the image based on information on the number of appearances of the onomatopoeia in text information associated with the image,
The display control means, when setting a plurality of images among the plurality of images as the target, an image in which onomatopoeia is displayed in a predetermined first display mode, and the first display mode An image on which onomatopoeia is to be displayed in a predetermined second display mode that is also a prominent display mode is set as the target.
A display control device characterized by that.
The display control apparatus according to any one of claims 1 to 9,
The display control means includes
Means for executing processing for attracting the user's attention to the image;
Means for displaying the onomatopoeia in association with the image during execution of the process or after execution of the process,
A display control device characterized by that.
The display control device according to claim 1,
The display control means is a process for attracting the user's attention to the image while the onomatopoeia is displayed in association with the image or after the display of the onomatopoeia displayed in association with the image is completed. Including means for performing
A display control device characterized by that.
The display control device according to any one of claims 1 to 11,
The onomatopoeia acquisition means does not acquire the onomatopoeia included in both the image and the text information associated with the image as an onomatopoeia to be displayed in association with the image;
A display control device characterized by that.
The display control device according to any one of claims 1 to 12,
On the screen, the image showing a subject that satisfies the search condition is displayed,
The onomatopoeia acquisition means does not acquire the onomatopoeia included in both the text information associated with the image and the search condition as an onomatopoeia to be displayed in association with the image;
A display control device characterized by that.
The display control device according to any one of claims 1 to 13,
The image is an image relating to goods or services,
The onomatopoeia acquisition means includes, among other onomatopoeia, the onomatopoeia included in the text information associated with the image related to the product or service that the user purchased in the past among the onomatopoeia included in the text information associated with the image. Priority is acquired as onomatopoeia to be displayed in association with the image,
A display control device characterized by that.
The display control device according to any one of claims 1 to 14,
The image is an image relating to goods or services,
The onomatopoeia acquisition means includes, among other onomatopoeia, the onomatopoeia included in the text information associated with the image related to the product or service that the user browsed in the past among the onomatopoeia included in the text information associated with the image. Preferentially, acquired as onomatopoeia to be displayed in association with the image,
A display control device characterized by that.
The display control device according to claim 1,
The image is an image relating to goods or services,
The display control means sets the frequency or time for displaying the onomatopoeia in association with the image based on at least one of the information on the product or the service and the information on the provider of the product or the service.
A display control device characterized by that.
The display control device according to any one of claims 1 to 16,
The text information includes a plurality of individual text information,
The screen is a first screen for a user to select at least one of a plurality of images,
The display control means is for presenting all or part of a plurality of individual text information associated with an image selected by the user from among a plurality of images displayed on the first screen to the user. Means for displaying a second screen on the display means;
The display control means includes
When the user selects an image displayed in association with the onomatopoeia from among a plurality of images displayed on the first screen, the image is associated with the selected image on the second screen. Means for displaying the individual text information including the onomatopoeia out of the plurality of individual text information separately from the individual text information not including the onomatopoeia,
When the user selects an image displayed in association with the onomatopoeia from among a plurality of images displayed on the first screen, the image is associated with the selected image on the second screen. Means for displaying the individual text information including the onomatopoeia in preference to the individual text information not including the onomatopoeia among the plurality of individual text information,
A display control device characterized by that.
An onomatopoeia acquisition step for acquiring onomatopoeia to be displayed in association with the image based on the extraction result of the onomatopoeia extraction means for extracting onomatopoeia from the text information associated with the image;
A step of displaying a screen including the image on a display unit, and a display control step of displaying the onomatopoeia acquired by the onomatopoeia acquisition step in association with the image; and
A control method for a display control device, comprising:
Onomatopoeia acquisition means for acquiring onomatopoeia to be displayed in association with the image based on the extraction result of the onomatopoeia extraction means for extracting onomatopoeia from text information associated with the image; and
Display means for displaying a screen including the image on a display means, wherein the onomatopoeia acquired by the onomatopoeia acquisition means is displayed in association with the image;
As a program to make the computer function as.
Onomatopoeia acquisition means for acquiring onomatopoeia to be displayed in association with the image based on the extraction result of the onomatopoeia extraction means for extracting onomatopoeia from text information associated with the image; and
Display means for displaying a screen including the image on a display means, wherein the onomatopoeia acquired by the onomatopoeia acquisition means is displayed in association with the image;
A computer-readable information storage medium as a program for causing a computer to function.