WO2015016279A1 - Information processing device, information processing system, terminal device, information processing method, and recording medium - Google Patents

Information processing device, information processing system, terminal device, information processing method, and recording medium Download PDF

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Publication number
WO2015016279A1
WO2015016279A1 PCT/JP2014/070108 JP2014070108W WO2015016279A1 WO 2015016279 A1 WO2015016279 A1 WO 2015016279A1 JP 2014070108 W JP2014070108 W JP 2014070108W WO 2015016279 A1 WO2015016279 A1 WO 2015016279A1
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WIPO (PCT)
Prior art keywords
data
user
information
question
unit
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PCT/JP2014/070108
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French (fr)
Japanese (ja)
Inventor
山田　元
邦宏 岡本
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シャープ株式会社
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Publication of WO2015016279A1 publication Critical patent/WO2015016279A1/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/239—Interfacing the upstream path of the transmission network, e.g. prioritizing client content requests
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/254—Management at additional data server, e.g. shopping server, rights management server
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data

Definitions

  • the present invention relates to an information processing device, an information processing system, a terminal device, an information processing method, and a recording medium.
  • the survey organization conducts a questionnaire for unspecified or specific survey subjects (monitors).
  • a viewer who views a television broadcast may be selected as the survey target person.
  • the goods provider sets a policy for advertisement, promotion, planning, planning, etc. based on the survey results.
  • CM Common Messages
  • Patent Document 1 discloses a communication network system for grasping a viewing situation regarding a broadcast program, particularly an advertisement program.
  • program specifying information for specifying a program received by a mobile phone is transmitted to a server device, and questionnaire data relating to the program, particularly a CM, is received from the server device.
  • the mobile phone receives the questionnaire data corresponding to the program specifying information.
  • the relationship between the answer to the questionnaire by the survey target and the degree of viewing of the broadcast program that was performed in the past was unknown.
  • the relationship is, for example, the relationship between the proportion of respondents who have viewed an advertisement program and purchased a product related to the advertisement program, and the number of times the advertisement program has been viewed. Accordingly, it may be difficult to determine whether or not the broadcast program has an influence on the behavior of the user (not limited to the survey target). Such actions include, for example, purchase of products, use of services, search for these products and services, surveys, and the like.
  • One embodiment of the present invention provides an information processing device, an information processing system, a terminal device, an information processing method, and a recording medium that can determine whether or not content viewed by a user has an effect on user behavior.
  • a storage unit that stores question data indicating a question associated with a user's action
  • an action processing unit that acquires action information related to the action performed by the user
  • the information processing apparatus includes: a question control unit that selects question data based on viewing data related to content viewed by the user before the behavior indicated by the behavior information acquired by the behavior processing unit.
  • the behavior processing unit acquires behavior information indicating behavior related to consumption performed by the user as the behavior information
  • the question control unit is configured to acquire the behavior processing unit.
  • the question control unit determines whether to distribute the question data extracted by the question extraction unit based on the user attribute or the viewing data.
  • a condition determination unit determines whether to distribute the question data extracted by the question extraction unit based on the user attribute or the viewing data.
  • a second aspect of the present invention is an information processing system including an information processing device and a terminal device, and the information processing device stores question data indicating a question associated with a user's action. Based on viewing data related to content viewed by the user before the behavior indicated by the behavior information acquired by the behavior processing unit, a behavior processing unit that acquires behavior information related to the behavior performed by the user, A question control unit for selecting question data, wherein the terminal device displays the content of the received content, and obtains the viewing data related to the content displayed by the display unit to obtain the information processing.
  • An information processing system comprising: a viewing data acquisition unit that transmits to a device; and a question processing unit that receives the question data from the information processing device.
  • a display unit that displays the content of the received program, viewing data related to the content displayed by the display unit is acquired, and the acquired viewing data is transmitted to the information processing apparatus.
  • a question processing unit for receiving question data selected based on content viewed before the action performed by the user based on the viewing data from the information processing device.
  • a control unit that transmits behavior information related to a behavior performed by a user in response to an operation input to the device related to the behavior, and viewing data viewed by the user from an information processing device
  • a question processing unit that receives question data selected based on content viewed before the action performed by the user.
  • the behavior processing process for acquiring the behavior information related to the behavior performed by the user, and the behavior information acquired in the behavior processing process indicate A question control process for selecting question data from a storage unit that stores question data indicating a question associated with the user's behavior based on viewing data related to the content viewed by the user before the behavior.
  • the action processing procedure for acquiring the action information related to the action performed by the user in the computer of the information processing apparatus.
  • Information for executing a question control procedure for selecting question data from a storage unit that stores question data indicating a question associated with the user's behavior based on viewing data relating to content viewed by the user A computer-readable recording medium having a processing program recorded thereon.
  • FIG. 1 is a block diagram illustrating a configuration of an information processing system 1 according to the first embodiment.
  • the information processing system 1 includes an information processing device 11, an information management device 21, a terminal device 31, and a terminal device 41.
  • the terminal devices 31 and 41 are examples, and the number of terminal devices is not limited to two.
  • the information processing apparatus 11, the information management apparatus 21, the terminal apparatus 31, and the terminal apparatus 41 are connected to the network 51 and have a communication function for transmitting and receiving data to and from each other.
  • the network 51 is, for example, the Internet, a public wireless communication network (PLMN), a local area network (LAN), or any combination thereof.
  • PLMN public wireless communication network
  • LAN local area network
  • question data (for example, a questionnaire) indicating a question associated with the user's action is stored in advance.
  • the information processing apparatus 11 acquires action data related to the action performed by the user from the information management apparatus 21. Based on the viewing data received from the terminal device 31, the information processing apparatus 11 selects question data related to the program viewed by the user before the behavior indicated by the acquired behavior data.
  • the information processing apparatus 11 is a server apparatus used by, for example, a market researcher, a broadcaster, sales of property related to the behavior, or a service provider.
  • the information management apparatus 21 receives a target user and user data for identifying the terminal apparatuses 31 and 41 used by the user from the information management apparatus 21 via the network 51.
  • the user is a person who receives provision of goods through the telecommunication line using the terminal device 41, for example.
  • Typical users include survey subjects in market research, an unspecified number of end consumers who purchase products, and users (members) who use the services provided.
  • the survey target person is a person other than the research institution, for example, a product manufacturer, a seller, a service provider, or the like.
  • the surveyed subject's behavior with respect to the goods provider becomes the survey target.
  • Goods are things that help to satisfy the user's desires. Goods include goods, services (services), information on those goods and services, qualifications of persons (members) to whom goods and services are provided, and the like. Commodities include tangibles and digital data that are independently traded. Services include labor and benefits for others.
  • the user's action is, for example, a user's operation or process for receiving provision of goods through a telecommunication line using the terminal device 41.
  • These operations or processes are performed, for example, by an information management device (for example, the information management device 21) managed by the goods provider.
  • an information management device for example, the information management device 21
  • acquisition or browsing of data for example, advertisement information, specification information, etc.
  • Actions related to consumption for which the goods and services are paid for are referred to as consumption actions.
  • For consumption behavior for example, requesting advertisement information indicating an advertisement of a product being handled, sending user registration (admission) request data to a server device managed by the provider, and a product that the user intends to purchase Sending order data, and the like.
  • each process related to these actions is referred to as an event.
  • the information management device 21 is a device for processing a user's action, that is, an event. For example, the information management device 21 performs processing corresponding to the event indicated by the event request data received from the terminal device 41 (for example, processing related to user registration, transmission of advertisement information, order of goods or services, payment of consideration, Offer, etc.).
  • the information management device 21 is, for example, a server device managed by a mail-order sales company.
  • the terminal device 31 receives and receives content data indicating content (for example, a television broadcast program) via a broadcast transmission path (for example, a propagation path by a terrestrial wave, a local wireless communication network, or a combination thereof).
  • the video indicated by the content data is displayed.
  • the broadcast transmission path is a transmission path for transmitting content data from a broadcast facility to an unspecified number or a specific terminal device (for example, the terminal device 31) all at once in a wireless or wired manner.
  • the broadcast transmission path is a transmission path that is separate from the network 51.
  • the terminal device 31 is, for example, a television receiving device having a bidirectional communication function.
  • the terminal device 31 may be any electronic device, for example, a multi-function mobile phone with a television broadcast receiving function, as long as it can receive content data related to the television broadcast.
  • the terminal device 31 acquires viewing data (viewing information) related to the content displaying the video, and transmits the acquired viewing data to the information processing device 11 via the network 51.
  • the broadcast program includes CMs for the purpose of promoting goods to the user and encouraging purchase or use.
  • the terminal device 31 receives the question data selected based on the content displayed before the user's action from the information processing device 11 via the communication transmission path, and displays the received question data on the display unit.
  • the terminal device 41 performs a process of requesting a user action, that is, an event to the information management device 21 in accordance with a user operation input, and acquires data generated by the requested event. For example, the terminal device 41 generates event request data, and transmits the generated event request data to the information management device 21.
  • the terminal device 41 is an electronic device that receives an operation input related to a user's action and transmits and receives data by connecting to the network 51.
  • the terminal device 41 is, for example, a multi-function mobile phone (including a so-called smartphone), a tablet terminal device, or the like.
  • the terminal device 41 receives the question data selected based on the content displayed before the user's action from the information processing device 11, and displays the received question data on the display unit.
  • FIG. 2 is a block diagram illustrating an outline of the configuration of the information processing apparatus 11 according to the first embodiment.
  • the information processing apparatus 11 includes a user data registration unit 111, a user data storage unit 112, a viewing data processing unit 113, a viewing data storage unit 114, a questionnaire (question information) storage unit 115, a questionnaire control unit 116, A broadcast data acquisition unit 117, a broadcast data storage unit 118, an event processing unit 119, and a communication unit 120 are provided.
  • the user data registration unit 111 generates user data (for example, member information) in response to receiving user registration request data from the terminal device 31.
  • the user data includes, for example, a set of data in which user identification data, user attribute data, and device data are associated.
  • the user identification data is used for identifying a user who uses the terminal device 31.
  • the user attribute data indicates the user's attributes (for example, date of birth, gender, residential area, family structure, type of interest (genre), etc.).
  • the device data is used to identify the device (for example, the terminal devices 31 and 41).
  • the device data is, for example, a MAC (Media Access Control) address.
  • the user data registration unit 111 stores the generated user data in the user data storage unit 112. Note that the user data registration unit 111 acquires user data in accordance with an operation by an operator (for example, an operator), and stores the acquired user data in the user data storage unit 112.
  • the user data registration unit 111 acquires user cooperation data (for example, cooperation information) including a set of data in which user identification data and member identification data are associated, and the acquired user cooperation data is stored in the user data storage unit 112.
  • the member identification data is used to identify a provision target person (for example, a member) of a product provided by a business entity that manages the information management device 21.
  • the user data registration unit 111 uniquely defines member identification data for each user.
  • the user data registration unit 111 may acquire member identification data in response to an operation by the operator, or may receive member identification data from the terminal device 31 together with user registration request data.
  • the user data registration unit 111 transmits member identification request data indicating that member identification data is requested based on the device data to the information management device 21, and the member identification data corresponding to the device data from the information management device 21. May be received.
  • the user data storage unit 112 stores user data and user cooperation data. Examples of user data and user cooperation data will be described later.
  • the viewing data processing unit 113 receives viewing data (for example, viewing information) from the terminal device 31 and stores the received viewing data in the viewing data storage unit 114.
  • the viewing data includes, for example, device data that identifies the terminal device 31 that has received the content data of the broadcast program, content identification information that identifies the content (for example, program information), and reception date and time information that indicates the date and time of reception. Contains a set of associated data.
  • the viewing data storage unit 114 stores viewing data. An example of viewing data will be described later.
  • the questionnaire storage unit 115 stores question data indicating the contents of questions and question attribute data (for example, questionnaire information).
  • the question attribute data includes, for example, question identification information for identifying individual question data, question title information indicating the title of the question, requester information indicating the requester of the survey, and valid period information indicating the valid period of the answer.
  • Point information indicating a reward (for example, points) for an answer, question number information indicating the number of individual questions included in one question, and distribution condition identification information for identifying a distribution condition are associated with each other Contains a set of data.
  • One distribution condition identification information may be associated with one piece of question identification information, or a plurality of (for example, two) distribution condition identification information may be associated with the question attribute data.
  • answer data indicating the content of the answer for each question may be stored in association with the question data. An example of question attribute data will be described later.
  • the questionnaire storage unit 115 further stores question extraction data (for example, questionnaire extraction data) and distribution condition data.
  • the question extraction data includes, for example, product information indicating a product provided by the client, product name information indicating the name of the product, and event information (for example, implementation conditions) indicating an event performed by the user for the product. And a set of data in which question identification information (for example, an implementation questionnaire) is associated with each other.
  • the distribution condition data includes, for example, distribution condition identification information for identifying a distribution condition, user attribute information indicating a user attribute, received content information (viewing information) indicating the number of received contents and the number of times the content has been received, distribution A set of data associated with distribution restriction information indicating the restriction on the number of cases (for example, a questionnaire implementation upper limit number).
  • distribution condition identification information for identifying a distribution condition
  • user attribute information indicating a user attribute
  • received content information viewing information
  • distribution restriction information indicating the restriction on the number of cases
  • any one or a combination of the user attribute information, the received content information, and the user restriction information that are constituent elements may not be set. Examples of question extraction data and distribution condition data will be described later.
  • the questionnaire control unit 116 refers to the viewing data stored in the viewing data storage unit 114 and asks questions related to the content data received before the time when the event indicated by the event data input from the event processing unit 119 is performed. Select data.
  • the questionnaire control unit 116 transmits the selected question data to the terminal devices 31 and 41. The configuration of the questionnaire control unit 116 will be described later.
  • the broadcast data acquisition unit 117 acquires broadcast data (for example, program information and CM information) from a broadcast facility (not shown) managed by the broadcaster, and stores the acquired broadcast data in the broadcast data storage unit 118.
  • Broadcast data includes, for example, content identification information for identifying broadcast content, broadcast date / time information indicating broadcast date / time, broadcast provider information indicating a broadcaster (broadcast station), and title (title) of the content. And a set of data in which title information indicating the content type (genre) is associated with each other.
  • the broadcast data is, for example, EPG (Electronic Program Guide). Broadcast data is stored in the broadcast data storage unit 118. An example of broadcast data will be described later.
  • the event processing unit 119 outputs the event data received from the information management device 21 to the question extraction unit 1161 (described later).
  • the event processing unit 119 may receive event data from the information management device 21 every predetermined time (for example, 5 minutes).
  • the event processing unit 119 may generate event data request information indicating that event data is requested, and transmit the generated event data request information to the information management apparatus 21.
  • the event processing unit 119 receives event request data from the information management apparatus 21.
  • the communication unit 120 is connected to the network 51 and transmits / receives data to / from other devices (for example, the information management device 21 and the terminal devices 31 and 41) connected to the network 51.
  • the communication unit 120 may output content data (including broadcast data) received from a broadcast facility via a broadcast transmission path (for example, broadcast wave) to the broadcast data acquisition unit 117.
  • the communication unit 120 includes, for example, a communication interface for connecting to the network 51 and a tuner for receiving broadcast waves.
  • the questionnaire control unit 116 includes a question extraction unit 1161, a distribution condition determination unit 1162, and an answer processing unit 1163.
  • the question extraction unit 1161 refers to the question extraction data and extracts question identification information indicating a question corresponding to the event indicated by the event data input from the event processing unit 119 from the questionnaire storage unit 115.
  • the event data includes, for example, a set of data in which the above-described member identification data, product name information, event information, and event time information are associated with each other.
  • the product name information indicates the name of the product that is the target of the event (for example, purchase, browsing of advertisement information, etc.).
  • the event information indicates the event.
  • the event time information indicates the time when the event is requested or processed.
  • the question extraction unit 1161 extracts from the user data storage unit 112 user identification data corresponding to the member identification data of the event data input with reference to the user cooperation data.
  • the question extraction unit 1161 outputs the extracted question identification information and user identification data to the distribution condition determination unit 1162.
  • the distribution condition determination unit 1162 extracts device data and user attribute data corresponding to the user identification data input from the question extraction unit 1161 with reference to the user data from the user data storage unit 112.
  • the distribution condition determination unit 1162 extracts the viewing data associated with the extracted device data from the viewing data storage unit 114.
  • the distribution condition determination unit 1162 extracts distribution condition identification information corresponding to the question identification information input from the question extraction unit 1161 from the questionnaire storage unit 115 with reference to the questionnaire extraction data.
  • the distribution condition determination unit 1162 reads the user attribute information, received content information, and user restriction information corresponding to each extracted distribution condition identification information from the questionnaire storage unit 115 with reference to the distribution condition data.
  • the distribution condition determining unit 1162 has user attribute information (user attribute data 2) corresponding to the distribution condition identification information extracted from the user attribute data (user attribute data 1) extracted from the user data with reference to the questionnaire extracted data. It is determined whether or not the user attribute indicated by is satisfied. For example, when the user attribute indicated by the user attribute data 1 indicates female and 36 years old, when the user attribute indicated by the user attribute data 2 is female and 20 years old or more, the distribution condition determination unit 1162 displays the user attribute data 2 It is determined that the user attribute indicated by is satisfied.
  • the distribution condition determination unit 1162 determines whether the viewing status indicated by the extracted viewing data satisfies the content indicated by the received content information extracted by referring to the questionnaire extracted data and the number of times of reception. For example, when the viewing data indicates that the broadcast program 1 is received three times and the viewing data indicates five times or more for the broadcast program 1, the distribution condition determination unit 1162 receives the received content information five times or more for the broadcast program 1. It is determined that the above condition is satisfied.
  • the distribution condition determination unit 1162 determines whether or not the number of distributions to which the question data corresponding to the question identification information input from the question extraction unit 1161 is distributed is smaller than the number of distributions indicated by the distribution restriction information extracted from the questionnaire extraction data. Determine.
  • the delivery condition determination unit 1162 reads delivery number data (described later) corresponding to the question data from the questionnaire storage unit 115. For example, when the number of distributions of the question data distributed is 158 and the number of distributions indicated by the distribution restriction information is 300, the distribution condition determination unit 1162 indicates the number of distributions of the question data distributed by the distribution restriction information. It is determined that the number is less than the number of deliveries.
  • the distribution condition determination unit 1162 reads out question data corresponding to the question identification information from the questionnaire storage unit 115 for the question identification information determined to satisfy all of these conditions.
  • the distribution condition determination unit 1162 distributes the read question data to the terminal device 31, the terminal device 41, or both indicated by the extracted device data via the communication unit 120. Whether to distribute to the terminal device 31, the terminal device 41, or both is predetermined for each user.
  • the distribution condition determination unit 1162 counts the number of distributions for each question data by increasing the number of distributions for each question identification information (question data) by one.
  • the distribution condition determination unit 1162 stores distribution number data indicating the counted number of distributions in the questionnaire storage unit 115 in association with the question data. Note that, in the questionnaire extracted data, for the omitted component (for example, distribution restriction information), the distribution condition determination unit 1162 does not perform the determination related to the component, and the condition related to the component is satisfied. It is considered to be.
  • the answer processing unit 1163 receives the answer data corresponding to the question data distributed by the distribution condition determining unit 1162 from the terminal device 31 or the terminal device 41 via the communication unit 120 and stores it in the questionnaire storage unit 115. When a plurality of pieces of response data are received for one user, the response processing unit 1163 sets any one of the received response data (for example, the first received response data) as valid response data. The remaining answer data may be deleted as invalid answer data.
  • the answer processing unit 1163 performs processing related to the received answer data. For example, the answer processing unit 1163 performs a counting process for each question indicated by the received answer data. For example, when a plurality of answer candidates (options) are determined in advance for each question, the answer processing unit 1163 counts the number of answers for each answer candidate, and shows the answer distribution data indicating the answer distribution among the answer candidates. Is generated.
  • the answer processing unit 1163 may generate the answer distribution data by performing the aggregation process for each distribution condition identification information.
  • the answer processing unit 1163 may generate analysis data by performing an analysis process on the generated answer distribution data between the distribution condition identification information.
  • the answer processing unit 1163 may generate aggregate answer data in which the generated answer distribution data is arranged in parallel.
  • the answer processing unit 1163 may perform statistical processing between the distribution condition identification information, for example, a significant difference test, an independence test, and the like.
  • the answer processing unit 1163 may calculate a statistic (for example, average, variance, etc.) for each user attribute (for example, gender, age group).
  • the response processing unit 1163 generates report information (report) including any one of the generated response distribution data, aggregated response data, and statistics, any combination thereof, or all of them, and transmits the generated report information to the communication
  • the information is transmitted to the information management device 21 via the unit 120.
  • the answer processing unit 1163 may perform point addition processing every time valid answer data is received.
  • the answer processing unit 1163 refers to the user data and identifies the accumulated point information corresponding to the device data (for example, the terminal device 31) that is the transmission source.
  • the accumulated point information is associated with the user identification data and indicates a point where the answer points given according to the answer are accumulated.
  • the answer processing unit 1163 refers to the question attribute data and identifies the answer point indicated by the point information corresponding to the question data corresponding to the answer data.
  • the answer processing unit 1163 adds the identified answer points to the accumulated points indicated by the identified accumulated point information.
  • FIG. 3 is a table showing an example of user data (user data T01).
  • user data T01 (a) user ID, (b) date of birth, (c) gender, (d) residence area, (e) family structure, (f) genre of interest, (g ) TV-ID is associated.
  • the user data T01 is stored in the user data storage unit 112.
  • the user ID corresponds to the above-described user identification data.
  • (B) Date of birth, (c) Gender, (d) Residence area, (e) Family structure, and (f) Interest genre correspond to the above-described user attribute data.
  • (F) TV-ID corresponds to device data. Note that any of the user attribute data (for example, (d) residential area) or a set of two or three of them (for example, (e) family structure, (f) genre of interest) is omitted. May be.
  • (a) user ID may further be associated with distribution destination data for identifying a device that is a distribution destination of question data as one form of device data.
  • the device indicated by the distribution destination data may be the same as (g) the device indicated by the TV-ID (for example, the terminal device 31) or may be different (for example, the terminal device 41). Further, distribution destination data indicating each of two or more devices may be associated. Further, (a) user ID may be associated with accumulated point information.
  • FIG. 4 is a table showing an example of user cooperation data (user cooperation data T02).
  • the user cooperation data T02 is stored in the user data storage unit 112.
  • (a) “net101” is associated with the member ID
  • (b) “qm101” is associated with the user ID.
  • (a) member ID is equivalent to the member identification data mentioned above.
  • (B) The user ID corresponds to user identification data.
  • FIG. 5 is a table showing an example of viewing data (viewing data L01).
  • (a) TV-ID, (b) viewing date and time, and (c) program information are associated with each other.
  • (C) Program information consists of a set of a broadcasting station and a program ID or CM-ID.
  • the broadcast station indicates the name of the broadcast station that broadcasts the broadcast program.
  • the program ID is identification information for identifying each broadcast program.
  • CM-ID is identification information for identifying each CM.
  • the viewing data L01 is stored in the viewing data storage unit 114. For example, in the second line of the viewing data L01 shown in FIG.
  • “21:15:00” indicates the reception end time or the next channel switching time (that is, the reception end time in the channel before switching).
  • (b) viewing date and time “2013.7.01 21: 01: 00-21: 15: 00” is associated with the program ID “PG101”
  • (b) viewing date and time “2013.7.01 21: 15: 15-21: 15: 30 ” is associated with the CM-ID“ CM101 ”.
  • TV-ID corresponds to the above-described device data
  • (b) viewing date / time corresponds to reception date / time information
  • (c) program information corresponds to content identification information.
  • the broadcast station may be omitted from the program information.
  • FIG. 6 is a table showing an example of broadcast data (broadcast data T03).
  • (a) program ID, (b) broadcast date and time, (c) broadcast station, (d) title, and (e) genre are associated with each other.
  • (D) The title is the title of the program specified by the program ID.
  • (E) The genre is the type to which the program belongs.
  • the broadcast data T03 is stored in the broadcast data storage unit 118. For example, in the second line of the broadcast data T03 shown in FIG.
  • the program ID corresponds to the content identification information described above.
  • the broadcast date / time corresponds to the broadcast date / time information.
  • a broadcast station corresponds to broadcaster information.
  • title corresponds to title information.
  • the genre corresponds to type information. Also in this example, when a broadcast station that is broadcast only by the program ID is specified, the broadcast station may be omitted from the program information.
  • the program ID may be further associated with a product ID.
  • FIG. 7 is a table showing another example of broadcast data (CM data T04).
  • CM data T04 (a) CM-ID, (b) broadcast date and time, (c) broadcast station, (d) title, (e) genre, and (f) product ID are associated with each other. .
  • the product ID is an identifier for identifying a product to be advertised in the CM specified by the CM-ID.
  • the CM data T04 is stored in the broadcast data storage unit 118. For example, in the second line of the CM data T04 shown in FIG.
  • CM-ID “CM101” and (b) Broadcast date and time “2013.07.21 21: 00: 00-21: 00: 00 "2013.7.01 21: 15: 15-21: 15: 30”, (c) "A station” as the broadcasting station, (d) "Drink water” as the title, (e) " “Beverage” and (f) “pro103” as the product ID are associated with each other.
  • CM-ID corresponds to the content identification information described above.
  • the broadcast date / time corresponds to the broadcast date / time information.
  • a broadcast station corresponds to broadcaster information.
  • title corresponds to title information.
  • E) The genre corresponds to type information.
  • FIG. 8 is a table showing an example of question extraction data (questionnaire extraction data T05).
  • the questionnaire extraction data T05 (a) product ID, (b) product name, (c) implementation condition, and (d) implementation questionnaire are associated with each other.
  • the product ID is an identifier for identifying a product to be surveyed.
  • the product name is the name of the product specified by the product ID.
  • the implementation condition is a user's action performed on the product.
  • An implementation questionnaire is a questionnaire to be implemented for each product and implementation condition. For example, in the second line of the questionnaire extracted data T05 shown in FIG.
  • (a) product ID is equivalent to the above-mentioned product information.
  • the product name corresponds to product name information.
  • Implementation conditions correspond to event information.
  • the implementation questionnaire corresponds to question identification information.
  • a plurality of implementation conditions may be associated with each product ID, or one implementation condition may be associated with each product ID.
  • each of the set of product IDs and implementation conditions may be associated with a plurality of implementation questionnaires or a single implementation questionnaire.
  • FIG. 9 is a table showing an example of question attribute data (questionnaire attribute data T06).
  • the questionnaire attribute data T06 (a) questionnaire ID, (b) name, (c) client, (d) validity period, (e) answer points, (f) number of questions, (g)
  • the distribution condition ID is associated with the distribution condition ID.
  • Questionnaire ID is an identifier for identifying each questionnaire.
  • the name is the name of the questionnaire specified by the questionnaire ID.
  • the client is a corporation or an individual who is the client of the questionnaire.
  • the effective period is an effective period of the questionnaire, that is, a period for distribution to the terminal devices 31, 41, and the like.
  • the answer point is the number of points serving as a reward given to the user for sending answer data to the questionnaire.
  • the number of questions is the number of questions included in the questionnaire.
  • the distribution condition ID is an identifier for identifying the distribution condition of the questionnaire.
  • the product ID is an identifier for identifying a product related to the questionnaire. For example, in the second line of the questionnaire attribute data T06 shown in FIG. 9, (a) “qq101” as the questionnaire ID, (b) “Purchase of tablet 1” as the name, and (c) “Operator A” as the requester. (D) “2013.07.01-2013.7.31” as the validity period, (e) “1” as the answer point, (f) “1” as the number of questions, and (g) distribution conditions IDs “div101” are associated with each other.
  • questionnaire ID is corresponded to the question identification information mentioned above.
  • the name corresponds to the question title information.
  • the client corresponds to client information.
  • the effective period corresponds to effective period information.
  • the answer point corresponds to point information.
  • the number of questions corresponds to the number of questions information.
  • the distribution condition ID corresponds to distribution condition identification information. Note that any of (b) name, (e) answer point, (f) number of questions, or any combination thereof may be omitted.
  • FIG. 10 is a table showing an example of the distribution condition data (distribution condition data T07).
  • the attribute is information indicating the attribute of the user of the distribution destination terminal device, that is, the questionnaire target person.
  • the viewing information indicates the content viewed by the questionnaire target person and the number of times of viewing.
  • the questionnaire implementation upper limit number is the upper limit of the number of users who are distribution destination terminal devices, that is, questionnaire target persons.
  • the distribution condition ID corresponds to the above-described distribution condition identification information.
  • the attribute corresponds to user attribute information.
  • Viewing information corresponds to received content information.
  • the questionnaire implementation upper limit number corresponds to distribution restriction information.
  • FIG. 11 is a block diagram illustrating a configuration of the information management apparatus 21 according to the first embodiment.
  • the information management device 21 includes a user data registration unit 211, a user data storage unit 212, an event processing unit 213, an event data storage unit 214, and a communication unit 215.
  • the user data registration unit 211 In response to receiving user registration request data from the terminal device 41, the user data registration unit 211 generates user data (for example, member information) independently of the information processing device 11.
  • the user data generated by the user data registration unit 211 includes, for example, a set of data in which the above-described member identification data, member attribute data, and device data are associated.
  • the member attribute data indicates a member attribute indicated by the member identification data.
  • the user data registration unit 211 is stored in the generated user data storage unit 212.
  • the user data registration unit 211 When the user data registration unit 211 receives the member identification request data from the information processing apparatus 11, the user data registration unit 211 reads the member identification data corresponding to the device data indicated by the member identification request data from the user data storage unit 212. The user data registration unit 211 transmits the read user data to the information processing apparatus 11. The user data storage unit 212 stores user data generated by the user data registration unit 211.
  • the event processing unit 213 performs processing related to the event indicated by the event request data received from the terminal device 41.
  • the event request data indicates that a process related to the event is requested.
  • the event request data includes, for example, a set of data in which member identification data, product name information, and event information are associated with each other.
  • the event processing unit 213 reads the advertisement information corresponding to the received product name information from the event data storage unit 214, and sends the read advertisement information to the terminal device 41 as event response information. Send as.
  • the event data storage unit 214 stores product name information and advertisement information in association with each other in advance.
  • the event processing unit 213 when the event information indicates purchase, the event processing unit 213 has a terminal device (not shown) managed by the provider for shipping request information indicating that shipping of the product indicated by the received product name information is requested. Send to. In addition, the event processing unit 213 transmits payment request data for requesting payment for the product to a payment processing server device (not shown).
  • the event processing unit 213 generates event data including the received member identification data, product name information, event information, and event time information related to the requested event, and transmits the generated event data to the information processing apparatus 11.
  • the event data storage unit 214 stores data used for processing related to the event requested by the event processing unit 213 and data generated by the event. For example, the event data storage unit 214 stores product name information and advertisement information in association with each other, and stores event data (event log) generated by the event processing unit 213.
  • the communication unit 215 is connected to the network 51 and transmits / receives data to / from other devices (for example, the information processing apparatus 11 and the terminal apparatuses 31 and 41) connected to the network 51.
  • the communication unit 215 is a communication interface, for example.
  • FIG. 12 is a block diagram illustrating a configuration of the terminal device 31 according to the first embodiment.
  • the terminal device 31 includes a display unit 311, a viewing data acquisition unit 312, a questionnaire processing unit 313, an input unit 314, and a communication unit 315.
  • the display unit 311 receives content data of a broadcast program from the communication unit 315 and displays an image based on the input content data.
  • the display unit 311 displays a questionnaire image indicated by the question data input from the questionnaire processing unit 313.
  • the display unit 311 is, for example, a liquid crystal display.
  • the viewing data acquisition unit 312 extracts program information related to the content data input to the display unit 311 from the broadcast data (for example, EPG) input from the communication unit 315.
  • the viewing data acquisition unit 312 acquires time information indicating the current time and reception status information indicating the reception status (for example, reception start, reception end, program (channel) change), and generates reception date information.
  • the viewing data acquisition unit 312 generates viewing data by associating the extracted program information, the device data for identifying the terminal device 31, and the generated reception date / time information, and the generated viewing data is transmitted to the communication unit 315.
  • the questionnaire processing unit 313 outputs the question data input from the information processing apparatus 11 via the communication unit 315 to the display unit 311.
  • the questionnaire processing unit 313 generates answer data indicating an answer to the question data output to the display unit 311 based on the answer information indicated by the input data input from the input unit 314.
  • the questionnaire processing unit 313 transmits the generated answer data to the information processing apparatus 11 via the communication unit 315.
  • the input unit 314 receives a user operation, generates input data corresponding to the received operation (for example, an operation button), and outputs the generated input data to the questionnaire processing unit 313 and the communication unit 315.
  • the generated input data is, for example, channel (channel selection) information and answer information.
  • the channel information indicates a channel for receiving content data related to a broadcast program being broadcast at that time.
  • the answer information the question data indicates an answer for each question.
  • the input unit 314 is, for example, a remote controller or a pointing device. Further, the input unit 314 may be a touch panel integrated with the display unit 311.
  • the communication unit 315 is connected to the network 51 and transmits / receives data to / from other devices (for example, the information processing apparatus 11, the information management apparatus 21, and the terminal apparatus 41) connected to the network 51. Further, the communication unit 315 receives the content data of the channel indicated by the input data from the input unit 314 via the broadcast transmission path. The communication unit 315 outputs the received content data to the display unit 311, extracts broadcast data from the content data, and outputs the extracted broadcast data to the viewing data acquisition unit 312.
  • the communication unit 315 includes, for example, a communication interface connected to the network 51 and a tuner that receives broadcast waves.
  • FIG. 13 is a block diagram illustrating a configuration of the terminal device 41 according to the first embodiment.
  • the terminal device 41 includes a control unit 411, an input unit 412, a display unit 413, a questionnaire processing unit 414, and a communication unit 415.
  • the control unit 411 generates the event request data described above based on the input data input from the input unit 412, and transmits the generated event request data to the information management apparatus 21 via the communication unit 415.
  • the control unit 411 receives event response data corresponding to the transmitted event request data from the information management apparatus 21 via the network 51 and the communication unit 415, and outputs the received event response data to the display unit 413.
  • the input unit 412 receives a user operation, generates input data corresponding to the received operation, and outputs the generated input data to the control unit 411 and the questionnaire processing unit 414.
  • the generated input data is, for example, the above-described event information and answer information.
  • the input unit 412 is, for example, a pointing device. Further, the input unit 412 may be a touch panel integrated with the display unit 413.
  • the display unit 413 displays an image indicated by event response data (for example, product advertisement information) input from the control unit 411.
  • the display unit 413 displays an image of the questionnaire input from the questionnaire processing unit 414.
  • the display unit 413 is, for example, a liquid crystal display.
  • the display unit 413 may be a touch panel integrated with the input unit 412.
  • the questionnaire processing unit 414 outputs the question data received from the information processing apparatus 11 via the communication unit 415 to the display unit 413.
  • the questionnaire processing unit 414 generates answer data indicating an answer to the question data output to the display unit 413 based on the answer information indicated by the input data input from the input unit 412.
  • the questionnaire processing unit 414 transmits the generated answer data to the information processing apparatus 11 via the communication unit 415.
  • the communication unit 415 is connected to the network 51 and transmits / receives data to / from other devices (for example, the information processing apparatus 11, the information management apparatus 21, and the terminal apparatus 31) connected to the network 51.
  • the communication unit 315 is a communication interface that connects to the network 51 wirelessly, for example.
  • FIG. 14 is a flowchart illustrating information processing performed by the information processing apparatus 11 according to the first embodiment.
  • the user data registration unit 111 generates user data including a set of data in which user identification data, user attribute data, and device data are associated with each other, and stores the user data in the user data storage unit 112.
  • the user data registration unit 111 generates user cooperation data including a set of data in which user identification data and member identification data related to the information management device 21 are associated, and stores the generated user cooperation data in a user data storage
  • the data is stored in the unit 112. Thereafter, the process proceeds to step S102.
  • Step S102 The viewing data processing unit 113 receives viewing data from the terminal device 31, and stores the received viewing data in the viewing data storage unit 114. Thereafter, the process proceeds to step S103.
  • Step S103 The event processing unit 119 receives event data from the information management device 21, and outputs the received event data to the question extraction unit 1161. Thereafter, the process proceeds to step S104.
  • the question extraction unit 1161 refers to the questionnaire extraction data, and extracts question identification information indicating a question corresponding to the event indicated by the event data input from the event processing unit 119 from the questionnaire storage unit 115 ( Questionnaire candidate extraction). At this time, a plurality of question identification information may be extracted.
  • the question extraction unit 1161 extracts the user identification data corresponding to the member identification data of the event data input with reference to the user cooperation data from the user data storage unit 112.
  • the question extraction unit 1161 outputs the extracted question identification information and user identification data to the distribution condition determination unit 1162. Thereafter, the process proceeds to step S105.
  • Step S105 The distribution condition determination unit 1162 extracts device data and user attribute data corresponding to the user identification data input from the question extraction unit 1161 with reference to the user data from the user data storage unit 112 (terminal device) specific). Thereafter, the process proceeds to step S106.
  • Step S106 The distribution condition determination unit 1162 extracts the viewing data associated with the extracted device data from the viewing data storage unit 114 (see viewing data). Thereafter, the process proceeds to step S107.
  • Step S107 The distribution condition determination unit 1162 extracts corresponding distribution condition identification information from the questionnaire storage unit 115 for one of the question identification information input from the question extraction unit 1161 with reference to the questionnaire extraction data.
  • the distribution condition determination unit 1162 determines whether the distribution condition indicated by the extracted distribution condition identification information satisfies the distribution condition indicated by the extracted user attribute data, viewing data, and the distribution number information of the question identification information. It is determined whether or not to distribute data (distribution determination). Thereafter, the process proceeds to step S108.
  • Step S108 The distribution condition determination unit 1162 determines whether or not the processing according to step S107 has been executed for all of the input question identification information (all questionnaire candidates). If it is determined that all of the question identification information has been executed (YES in step S108), the process proceeds to step S109. If it is determined that there is unprocessed question identification information (NO in step S108), the distribution condition determination unit 1162 sets the corresponding distribution condition identification information for one of the unprocessed question identification information to the questionnaire storage unit 115. Then, the process proceeds to step S107. In step S107, the newly extracted distribution condition identification information is processed.
  • Step S109 The distribution condition determination unit 1162 reads the question data corresponding to the question identification information determined to be distributed from the questionnaire storage unit 115, and distributes the read question data to the terminal devices 31 and 41. Each time delivery is performed, the delivery condition determination unit 1162 increments the delivery number for each question identification information by 1, and counts the delivery number for each question data. Then, the process shown in FIG. 14 is complete
  • FIG. 15 is a flowchart illustrating an example of processing performed by the answer processing unit 1163 according to the first embodiment.
  • the response processing unit 1163 receives the response data corresponding to the question data distributed by the distribution condition determining unit 1162 from the terminal device 31 or the terminal device 41. Thereafter, the process proceeds to step S202.
  • the answer processing unit 1163 adds the answer points corresponding to the corresponding question data to the accumulated point information for the users of the terminal devices 31 and 41 that are the sender of the answer data. Thereafter, the process proceeds to step S203.
  • Step S203 The answer processing unit 1163 performs aggregation candidates for each piece of distribution condition identification information for the received answer data, and generates answer distribution data, for example. Thereafter, the process proceeds to step S204.
  • the response processing unit 1163 performs an analysis process (analysis between distribution conditions) between the distribution condition identification information on the generated response distribution data to generate analysis data. Thereafter, the process proceeds to step S205.
  • the answer processing unit 1163 generates report information based on the generated data. Thereafter, the process proceeds to step S206.
  • Step S206 The answer processing unit 1163 transmits the generated report information to, for example, the information management apparatus. Thereafter, the process shown in FIG.
  • FIG. 16 is a flowchart illustrating information processing performed by the terminal devices 31 and 41 according to the first embodiment.
  • the communication unit 315 receives the content data of the channel indicated by the input data from the input unit 314 via the broadcast transmission path (content reception). Thereafter, the process proceeds to step S302.
  • the display unit 311 displays an image based on the content data input from the communication unit 315 (content reception). Thereafter, the process proceeds to step S303.
  • Step S303 The viewing data acquisition unit 312 extracts the program information related to the content data input to the display unit 311 at that time, and receives the reception date and time information based on the time information indicating the time at that time and the reception status. Generate.
  • the viewing data acquisition unit 312 transmits the viewing data generated by associating the extracted program information, device data for identifying the own device, and the generated reception date / time information to the information processing apparatus 11. Thereafter, the process proceeds to step S304.
  • Step S ⁇ b> 304 The control unit 411 generates event request data based on input data generated in response to an operation input, and transmits the generated event request data to the information management device 21. Thereafter, the process proceeds to step S305.
  • Step S305 The questionnaire processing unit 313 or 414 receives from the information processing apparatus 11 question data (questionnaire) corresponding to the viewing data transmitted in step S303 and the event request data transmitted in step S304. Thereafter, the process proceeds to step S306.
  • Step S306 The questionnaire processing unit 313 or 414 generates answer data based on the input data by the user's operation (answer input). Thereafter, the process proceeds to step S307.
  • Step S307 The questionnaire processing unit 313 or 414 transmits the generated answer data to the information processing apparatus 11. Thereafter, the process shown in FIG. 16 ends.
  • storage part (for example, questionnaire memory
  • the question data is selected based on the behavior processing unit (for example, the event processing unit 119) that acquires the behavior information related to the event) and the viewing data related to the content viewed by the user before the behavior indicated by the acquired behavior information.
  • a question control unit (for example, a questionnaire control unit 116).
  • FIG. 17 is a block diagram illustrating a configuration of an information processing system 1a according to the second embodiment.
  • the information processing system 1a includes an information processing device 11a, an information collection device 11b, an information management device 21, a terminal device 31, and a terminal device 41. That is, the information processing system 1a includes an information processing device 11a and an information collection device 11b instead of the information processing device 11 in the information processing system 1 (FIG. 1). In the information processing apparatus 11a, a part of the configuration is omitted in the information processing apparatus 11 (FIG. 2).
  • the information collection device 11b has a configuration omitted from the information processing device 11a.
  • FIG. 18 is a block diagram illustrating a configuration of the information processing apparatus 11a according to the second embodiment.
  • the information processing system 1a includes a user data registration unit 111a, a user data storage unit 112a, a questionnaire (question information) storage unit 115, a questionnaire control unit 116, a broadcast data acquisition unit 117, a broadcast data storage unit 118, An event processing unit 119 and a communication unit 120a are provided.
  • the information processing system 1a includes a user data registration unit 111a and a user data storage unit 112a in place of the user data registration unit 111 and the user data storage unit 112 in the information processing system 1 (FIG. 2).
  • the viewing data processing unit 113 and the viewing data storage unit 114 are omitted from the information processing system 1 (FIG. 2).
  • the user data registration unit 111 a Similarly to the user data registration unit 111 (FIG. 2), the user data registration unit 111 a generates user data based on the user registration request data received from the terminal device 31, and the generated user data is stored in the user data storage unit 112.
  • the user data registration unit 111a may not acquire user cooperation data.
  • the user data is stored in the user data storage unit 112a in the same manner as the user data storage unit 112 (FIG. 2), the user cooperation data may not be stored.
  • the communication unit 120a is connected to the network 51, and other devices connected to the network 51 (for example, the information collection device 11b, the information management device 21, and the terminal devices 31, 41). Send and receive data to and from.
  • the communication unit 120a outputs the content data received from the broadcast facility through the broadcast transmission path via the broadcast wave to the broadcast data acquisition unit 117.
  • FIG. 19 is a block diagram illustrating a configuration of the information collection device 11b according to the second embodiment.
  • the information collection device 11b includes a user data registration unit 111b, a user data storage unit 112b, a viewing data processing unit 113, a viewing data storage unit 114, and a communication unit 120b.
  • the user data registration unit 111b acquires user cooperation data, and stores the acquired user cooperation data in the user data storage unit 112b.
  • the user data registration unit 111b receives user registration request data from the terminal device 31 independently of the information processing device 11a.
  • the user data registration unit 111b stores the device data for identifying the terminal device 31 in the user data storage unit 112b in association with the user identification data forming the user cooperation data. However, the user data registration unit 111b may not acquire user data. Similarly to the user data storage unit 112 (FIG. 2), user cooperation data is stored in the user data storage unit 112b, and device data is stored in association with user identification data forming the user cooperation data.
  • the communication unit 120b is connected to the network 51 and transmits / receives data to / from other devices (for example, the information processing apparatus 11a, the information management apparatus 21, and the terminal apparatuses 31, 41) connected to the network 51.
  • the information processing apparatus 11a (FIG. 18) and the information collection apparatus 11b (FIG. 19) have the same configuration as the information processing apparatus 11 (FIG. 2).
  • the terminal device 31 independently transmits the generated user registration request data to the information processing device 11a and the information collection device 11b, and transmits viewing data to the information collection device 11b.
  • the question extraction unit 1161 of the information processing apparatus 11a extracts user identification data from the user data storage unit 112b of the information collection apparatus 11b.
  • the distribution condition determination unit 1162 of the information processing device 11a extracts the viewing data from the viewing data storage unit 114 of the information collection device 11b.
  • user cooperation data may be stored in the user data storage unit 112a of the information processing apparatus 11a. In that case, user cooperation data does not need to be stored in the user data storage unit 112b of the information collection device 11b. In that case, the question extraction unit 1161 of the information processing apparatus 11a extracts the user identification data from the user data storage unit 112a of the own apparatus.
  • a storage unit (for example, the questionnaire storage unit 115) that stores question data indicating a question (for example, a questionnaire) associated with the user's behavior, and an action performed by the user (for example, for example, A behavior processing unit (for example, event processing unit 119) that acquires behavior information related to an event, and a question that selects question data based on viewing data related to content that the user viewed before the behavior indicated by the acquired behavior information
  • a control unit for example, questionnaire control unit 116.
  • the received content information relating to a specific viewing pattern (for example, the number of viewing times of predetermined content, viewing time (minutes), viewing time zone) is set in the distribution condition data.
  • the question data can be transmitted to the terminal devices 31 and 41 of the user of the terminal device 31 from which the viewing data having the viewing pattern is collected. Therefore, the questionnaire target person can be limited to those who have a viewing history of such a pattern.
  • the questionnaire target person is limited to those who do not have the viewing history of the pattern. can do.
  • device data for identifying the two terminal devices 31 and 41 for one user identification data is stored in association with each other in the user data storage units 112 and 112a.
  • the present invention is not limited to this.
  • Device data that identifies more than two terminal devices may be associated with one user identification data.
  • the terminal device 41 mainly includes the control unit 411, the control unit 411 generates event request data, and transmits the generated event request data to the information management device 21.
  • the terminal device 31 may be provided with a control unit that performs the same processing as the control unit 411, and event request data may be generated and transmitted.
  • the device data for identifying the terminal device 31 need only be associated with the user data storage units 112 and 112a as device data for one user identification data. Further, either the questionnaire processing unit 313 of the terminal device 31 or the questionnaire processing unit 414 of the terminal device 41 may be omitted.
  • the information management device 21 is mainly a server device managed by a product provider, the user is a customer, and the event is the purchase of the product, Although the case of browsing information has been described, the present invention is not limited to this.
  • the information management device 21 is a server device managed by a service provider, the user may be a user of the service, and the event may be membership registration, withdrawal registration, etc. for the service.
  • the information management apparatus 21 is an information browsing site (website)
  • the event may be browsing with respect to browsing target data managed by the information browsing site.
  • the information management device 21 is a server device managed by a payment settlement company (for example, a credit card company, a debit card company, etc.), the event is a settlement request (for example, payment by using a card). Also good.
  • a part of the information processing apparatuses 11 and 11a of the first and second embodiments described above for example, the user data registration units 111, 111a, and 111b, the viewing data processing unit 113, and the questionnaire control unit 116.
  • the processing unit 313 and a part of the terminal device 41, for example, the control unit 411 and the questionnaire processing unit 414 may be realized by computers.
  • the program for realizing the control function may be recorded on a computer-readable recording medium, and the program recorded on the recording medium may be read by the computer system and executed.
  • the “computer system” here is a computer system built in the information processing apparatuses 11 and 11a, the information collection apparatus 11b, the terminal apparatus 31, or the terminal apparatus 41, and includes hardware such as an OS and peripheral devices. including.
  • the “computer-readable recording medium” is a portable medium such as a flexible disk, a magneto-optical disk, a ROM, a CD-ROM, or a storage device such as a hard disk built in the computer system.
  • the “computer-readable recording medium” is a medium that dynamically holds a program for a short time, such as a communication line when transmitting a program via a network such as the Internet or a communication line such as a telephone line,
  • a volatile memory inside a computer system that serves as a server or a client may be included that holds a program for a certain period of time.
  • the program may be a program for realizing a part of the functions described above, and may be a program capable of realizing the functions described above in combination with a program already recorded in a computer system.
  • a part or all of the information processing apparatuses 11 and 11a, the information collection apparatus 11b, the terminal apparatus 31, or the terminal apparatus 41 in the first or second embodiment described above is integrated into an LSI ( It may be realized as an integrated circuit such as Large Scale Integration).
  • LSI Large Scale Integration
  • Each functional block of the information processing apparatus 11, 11a, the information collecting apparatus 11b, the terminal apparatus 31, or the terminal apparatus 41 may be individually made into a processor, or a part or all of them may be integrated into a processor.
  • the method of circuit integration is not limited to LSI, and may be realized by a dedicated circuit or a general-purpose processor. Further, in the case where an integrated circuit technology that replaces LSI appears due to progress in semiconductor technology, an integrated circuit based on the technology may be used.
  • One embodiment of the present invention is applied to an information processing device, an information processing system, a terminal device, an information processing method, a recording medium, and the like that require grasping whether or not the content viewed by the user has an influence on the user's behavior be able to.
  • Event processing unit, 214 Event data storage unit, 215.

Abstract

A storage unit stores question data that associates questions with user actions, an action processing unit acquires action information regarding an action taken by a user, and a question control unit selects question data on the basis of viewing data regarding content that the user viewed before taking the action indicated by the action information acquired by the action processing unit.

Description

情報処理装置、情報処理システム、端末装置、情報処理方法、及び記録媒体Information processing apparatus, information processing system, terminal apparatus, information processing method, and recording medium
　本発明は、情報処理装置、情報処理システム、端末装置、情報処理方法、及び記録媒体に関する。
　本願は、２０１３年７月３１日に、日本に出願された特願２０１３－１５９９０３号に基づき優先権を主張し、その内容をここに援用する。 The present invention relates to an information processing device, an information processing system, a terminal device, an information processing method, and a recording medium.
This application claims priority on July 31, 2013 based on Japanese Patent Application No. 2013-159903 filed in Japan, the contents of which are incorporated herein by reference.
　従来から、商品やサービスといった財について、調査機関が、それらの知名度、評判、満足度等の調査を行っている。ここで、調査機関は、不特定又は特定の調査対象者（モニタ）に対してアンケートを行う。調査対象者には、テレビジョン放送を視聴する視聴者が選択される場合がある。他方、財の提供業者は、調査結果に基づいて、広告、宣伝、企画、立案、等の方針を定める。 Traditionally, research organizations have been investigating their reputation, reputation, satisfaction, etc. for goods such as goods and services. Here, the survey organization conducts a questionnaire for unspecified or specific survey subjects (monitors). A viewer who views a television broadcast may be selected as the survey target person. On the other hand, the goods provider sets a policy for advertisement, promotion, planning, planning, etc. based on the survey results.
　アンケートでは、過去に放送されたその財物に関するＣＭ（Ｃｏｍｍｅｒｃｉａｌ　Ｍｅｓｓａｇｅ）について調査対象者に回答が求められる。ＣＭは、テレビジョン放送で放送される宣伝、広告を目的とした短い番組である。特許文献１には、放送番組、特に広告番組に関する視聴状況を把握するための通信ネットワークシステムが開示されている。この通信ネットワークシステムでは、携帯電話機（端末装置）が受信する番組を特定する番組特定情報をサーバ装置に送信し、その番組、特にＣＭに関するアンケートデータをサーバ装置から受信する。ここで、携帯電話機は、番組特定情報に応じたアンケートデータを受信する。 In the questionnaire, respondents are requested to respond to CMs (Commercial Messages) related to the property broadcasted in the past. CM is a short program for the purpose of advertisement and advertisement broadcast on television broadcasting. Patent Document 1 discloses a communication network system for grasping a viewing situation regarding a broadcast program, particularly an advertisement program. In this communication network system, program specifying information for specifying a program received by a mobile phone (terminal device) is transmitted to a server device, and questionnaire data relating to the program, particularly a CM, is received from the server device. Here, the mobile phone receives the questionnaire data corresponding to the program specifying information.
特開２００６－５７６７号公報JP 2006-5767 A
　しかしながら、特許文献１に記載のアンケートデータは、番組特定情報に応じて定められるため、調査対象者によるアンケートへの回答と過去に行われた放送番組の視聴の度合いとの関係が不明であった。その関係とは、例えば、広告番組を視聴して、その広告番組に係る商品を購入した回答者の割合と、その広告番組の視聴回数との関係である。従って、放送番組によるユーザ（調査対象者には限られない）の行動への影響の有無についての判断が、困難である場合があった。そのような行動には、例えば、商品の購入の他、サービスの利用、これらの商品やサービスの検索、調査、等がある。 However, since the questionnaire data described in Patent Document 1 is determined according to the program identification information, the relationship between the answer to the questionnaire by the survey target and the degree of viewing of the broadcast program that was performed in the past was unknown. . The relationship is, for example, the relationship between the proportion of respondents who have viewed an advertisement program and purchased a product related to the advertisement program, and the number of times the advertisement program has been viewed. Accordingly, it may be difficult to determine whether or not the broadcast program has an influence on the behavior of the user (not limited to the survey target). Such actions include, for example, purchase of products, use of services, search for these products and services, surveys, and the like.
　本発明の一態様は、ユーザが視聴したコンテンツによるユーザの行動への影響の有無を把握することができる情報処理装置、情報処理システム、端末装置、情報処理方法、及び記録媒体を提供する。 One embodiment of the present invention provides an information processing device, an information processing system, a terminal device, an information processing method, and a recording medium that can determine whether or not content viewed by a user has an effect on user behavior.
（１）本発明の第１の態様は、ユーザの行動に対応付けられた設問を示す設問データを記憶する記憶部と、前記ユーザが行った行動に係る行動情報を取得する行動処理部と、前記行動処理部が取得した前記行動情報が示す行動以前に前記ユーザが視聴したコンテンツに係る視聴データに基づいて、設問データを選択する設問制御部と、を備える情報処理装置である。 (1) According to a first aspect of the present invention, a storage unit that stores question data indicating a question associated with a user's action, an action processing unit that acquires action information related to the action performed by the user, The information processing apparatus includes: a question control unit that selects question data based on viewing data related to content viewed by the user before the behavior indicated by the behavior information acquired by the behavior processing unit.
（２）本発明の第１の態様において、前記行動処理部は、前記行動情報として前記ユーザが行った消費に関連する行動を示す行動情報を取得し、前記設問制御部は、前記行動処理部が取得した前記行動情報の対象となる財に対応付けられた前記コンテンツに係る視聴データに基づいて、設問データを抽出する設問抽出部、を備えてもよい。 (2) In the first aspect of the present invention, the behavior processing unit acquires behavior information indicating behavior related to consumption performed by the user as the behavior information, and the question control unit is configured to acquire the behavior processing unit. May further include a question extracting unit that extracts question data based on viewing data related to the content associated with the goods that are targets of the behavior information acquired by the user.
（３）本発明の第１の態様において、前記設問制御部は、前記設問抽出部が抽出した前記設問データを、前記ユーザの属性又は前記視聴データに基づいて配信するか否かを判定する配信条件判定部、を備えてもよい。 (3) In the first aspect of the present invention, the question control unit determines whether to distribute the question data extracted by the question extraction unit based on the user attribute or the viewing data. A condition determination unit.
（４）本発明の第２の態様は、情報処理装置と端末装置とを備える情報処理システムであって、前記情報処理装置は、ユーザの行動に対応付けられた設問を示す設問データを記憶する記憶部と、ユーザが行った行動に係る行動情報を取得する行動処理部と、前記行動処理部が取得した前記行動情報が示す行動以前に前記ユーザが視聴したコンテンツに係る視聴データに基づいて、設問データを選択する設問制御部と、を備え、前記端末装置は、受信したコンテンツのコンテンツを表示する表示部と、前記表示部が表示した前記コンテンツに係る前記視聴データを取得して前記情報処理装置に送信する視聴データ取得部と、前記情報処理装置から前記設問データを受信する設問処理部と、を備える情報処理システムである。 (4) A second aspect of the present invention is an information processing system including an information processing device and a terminal device, and the information processing device stores question data indicating a question associated with a user's action. Based on viewing data related to content viewed by the user before the behavior indicated by the behavior information acquired by the behavior processing unit, a behavior processing unit that acquires behavior information related to the behavior performed by the user, A question control unit for selecting question data, wherein the terminal device displays the content of the received content, and obtains the viewing data related to the content displayed by the display unit to obtain the information processing. An information processing system comprising: a viewing data acquisition unit that transmits to a device; and a question processing unit that receives the question data from the information processing device.
（５）本発明の第３の態様は、受信した番組のコンテンツを表示する表示部と、前記表示部が表示したコンテンツに係る視聴データを取得し、取得した前記視聴データを情報処理装置に送信する視聴データ取得部と、前記情報処理装置から前記視聴データに基づいてユーザが行った行動以前に視聴したコンテンツに基づいて選択された設問データを受信する設問処理部と、を備える端末装置である。 (5) According to a third aspect of the present invention, a display unit that displays the content of the received program, viewing data related to the content displayed by the display unit is acquired, and the acquired viewing data is transmitted to the information processing apparatus. And a question processing unit for receiving question data selected based on content viewed before the action performed by the user based on the viewing data from the information processing device. .
（６）本発明の第４の態様は、操作入力に応じてユーザが行う行動に係る行動情報を前記行動に係る機器に送信する制御部と、情報処理装置から前記ユーザが視聴した視聴データに基づいて前記ユーザが行った行動以前に視聴したコンテンツに基づいて選択された設問データを受信する設問処理部と、を備える端末装置である。 (6) According to a fourth aspect of the present invention, there is provided a control unit that transmits behavior information related to a behavior performed by a user in response to an operation input to the device related to the behavior, and viewing data viewed by the user from an information processing device A question processing unit that receives question data selected based on content viewed before the action performed by the user.
（７）本発明の第５の態様は、情報処理装置における情報処理方法において、ユーザが行った行動に係る行動情報を取得する行動処理過程と、前記行動処理過程で取得した前記行動情報が示す行動以前に前記ユーザが視聴したコンテンツに係る視聴データに基づいて、前記ユーザの行動に対応付けられた設問を示す設問データを記憶する記憶部から、設問データを選択する設問制御過程と、を有する情報処理方法である。 (7) According to a fifth aspect of the present invention, in the information processing method in the information processing apparatus, the behavior processing process for acquiring the behavior information related to the behavior performed by the user, and the behavior information acquired in the behavior processing process indicate A question control process for selecting question data from a storage unit that stores question data indicating a question associated with the user's behavior based on viewing data related to the content viewed by the user before the behavior. Information processing method.
（８）本発明の第６の態様は、情報処理装置のコンピュータに、ユーザが行った行動に係る行動情報を取得する行動処理手順、前記行動処理手順で取得した行動情報が示す前記行動以前に前記ユーザが視聴したコンテンツに係る視聴データに基づいて、前記ユーザの行動に対応付けられた設問を示す設問データを記憶する記憶部から、設問データを選択する設問制御手順、を実行させるための情報処理プログラムを記録したコンピュータ読み取り可能な記録媒体である。 (8) According to a sixth aspect of the present invention, before the action indicated by the action information acquired in the action processing procedure, the action processing procedure for acquiring the action information related to the action performed by the user in the computer of the information processing apparatus. Information for executing a question control procedure for selecting question data from a storage unit that stores question data indicating a question associated with the user's behavior based on viewing data relating to content viewed by the user A computer-readable recording medium having a processing program recorded thereon.
　本発明の一態様によれば、ユーザが視聴したコンテンツによるユーザの行動への影響の有無を把握することができる。 According to one aspect of the present invention, it is possible to grasp whether or not the content viewed by the user has an influence on the user's behavior.
本発明の第１の実施形態に係る情報処理システムの構成を示すブロック図である。It is a block diagram which shows the structure of the information processing system which concerns on the 1st Embodiment of this invention. 第１の実施形態に係る情報処理装置の構成を示すブロック図である。It is a block diagram which shows the structure of the information processing apparatus which concerns on 1st Embodiment. ユーザデータの一例を示す表である。It is a table | surface which shows an example of user data. ユーザ連携データの一例を示す表である。It is a table | surface which shows an example of user cooperation data. 視聴データの一例を示す表である。It is a table | surface which shows an example of viewing-and-listening data. 放送データの一例を示す表である。It is a table | surface which shows an example of broadcast data. 放送データの他の例を示す表である。It is a table | surface which shows the other example of broadcast data. 設問抽出データの一例を示す表である。It is a table | surface which shows an example of question extraction data. 設問属性データの一例を示す表である。It is a table | surface which shows an example of question attribute data. 配信条件データの一例を示す表である。It is a table | surface which shows an example of delivery condition data. 第１の実施形態に係る情報管理装置の構成を示すブロック図である。It is a block diagram which shows the structure of the information management apparatus which concerns on 1st Embodiment. 第１の実施形態に係る端末装置の構成を示すブロック図である。It is a block diagram which shows the structure of the terminal device which concerns on 1st Embodiment. 第１の実施形態に係る端末装置の構成を示すブロック図である。It is a block diagram which shows the structure of the terminal device which concerns on 1st Embodiment. 第１の実施形態に係る情報処理装置が行う情報処理を示すフローチャートである。It is a flowchart which shows the information processing which the information processing apparatus which concerns on 1st Embodiment performs. 第１の実施形態に係る回答処理部が行う処理の例を示すフローチャートである。It is a flowchart which shows the example of the process which the reply process part which concerns on 1st Embodiment performs. 第１の実施形態に係る端末装置が行う情報処理を示すフローチャートである。It is a flowchart which shows the information processing which the terminal device which concerns on 1st Embodiment performs. 本発明の第２の実施形態に係る情報処理システムの構成を示すブロック図である。It is a block diagram which shows the structure of the information processing system which concerns on the 2nd Embodiment of this invention. 第２の実施形態に係る情報処理装置の構成を示すブロック図である。It is a block diagram which shows the structure of the information processing apparatus which concerns on 2nd Embodiment. 第２の実施形態に係る情報収集装置の構成を示すブロック図である。It is a block diagram which shows the structure of the information collection apparatus which concerns on 2nd Embodiment.
（第１の実施形態）
　以下、図面を参照しながら本発明の第１の実施形態について説明する。
　図１は、第１の実施形態に係る情報処理システム１の構成を示すブロック図である。
　情報処理システム１は、情報処理装置１１と、情報管理装置２１と、端末装置３１と、端末装置４１と、を備える。端末装置３１及び４１は例示であって、端末装置の個数は、２台に限定されない。情報処理装置１１、情報管理装置２１、端末装置３１及び端末装置４１は、ネットワーク５１に接続され、相互にデータを送信及び受信する通信機能を備える。ネットワーク５１は、例えば、インターネット、公衆無線通信網（ＰＬＭＮ：Ｐｕｂｌｉｃ　Ｌａｎｄ　Ｍｏｂｉｌｅ　Ｎｅｔｗｏｒｋ）、構内通信網（ＬＡＮ：Ｌｏｃａｌ　Ａｒｅａ　Ｎｅｔｗｏｒｋ）、又はこれらの任意の組み合わせである。 (First embodiment)
Hereinafter, a first embodiment of the present invention will be described with reference to the drawings.
FIG. 1 is a block diagram illustrating a configuration of an information processing system 1 according to the first embodiment.
The information processing system 1 includes an information processing device 11, an information management device 21, a terminal device 31, and a terminal device 41. The terminal devices 31 and 41 are examples, and the number of terminal devices is not limited to two. The information processing apparatus 11, the information management apparatus 21, the terminal apparatus 31, and the terminal apparatus 41 are connected to the network 51 and have a communication function for transmitting and receiving data to and from each other. The network 51 is, for example, the Internet, a public wireless communication network (PLMN), a local area network (LAN), or any combination thereof.
　情報処理装置１１には、ユーザの行動に対応付けられた設問を示す設問データ（例えば、アンケート）が予め記憶される。情報処理装置１１は、ユーザが行った行動に係る行動データを情報管理装置２１から取得する。情報処理装置１１は、端末装置３１から受信した視聴データに基づいて、取得した行動データが示す行動以前に、ユーザが視聴した番組に係る設問データを選択する。情報処理装置１１は、例えば、市場調査業者、放送事業者、その行動に係る財物の販売もしくはサービス提供業者等が使用するサーバ装置である。
　また、情報処理装置１１には、対象となるユーザと、そのユーザが使用する端末装置３１、４１を識別するユーザデータとが、ネットワーク５１を介して情報管理装置２１から入力される。 In the information processing apparatus 11, question data (for example, a questionnaire) indicating a question associated with the user's action is stored in advance. The information processing apparatus 11 acquires action data related to the action performed by the user from the information management apparatus 21. Based on the viewing data received from the terminal device 31, the information processing apparatus 11 selects question data related to the program viewed by the user before the behavior indicated by the acquired behavior data. The information processing apparatus 11 is a server apparatus used by, for example, a market researcher, a broadcaster, sales of property related to the behavior, or a service provider.
In addition, the information management apparatus 21 receives a target user and user data for identifying the terminal apparatuses 31 and 41 used by the user from the information management apparatus 21 via the network 51.
　ここで、ユーザとは、例えば、端末装置４１を用いて、電気通信回線を通じて財の提供を受ける者である。典型的なユーザには、市場調査における調査対象者、商品を購入する不特定多数の最終消費者、提供された役務を利用する利用者（会員）が含まれる。調査対象者は、調査機関以外の者、例えば、商品の製造者、販売者、サービスの提供者、等である。財の提供者に対する調査対象者の行動が調査対象になる。
　財とは、ユーザの欲望を満たすために役に立つものである。財には、商品、サービス（役務）、それらの商品およびサービスに関する情報、商品およびサービスの提供対象者（会員）の資格、等が含まれる。商品には、独立して取引の対象となる有体物やディジタルデータが含まれる。サービスには、他人のために行う労務や便益が含まれる。 Here, the user is a person who receives provision of goods through the telecommunication line using the terminal device 41, for example. Typical users include survey subjects in market research, an unspecified number of end consumers who purchase products, and users (members) who use the services provided. The survey target person is a person other than the research institution, for example, a product manufacturer, a seller, a service provider, or the like. The surveyed subject's behavior with respect to the goods provider becomes the survey target.
Goods are things that help to satisfy the user's desires. Goods include goods, services (services), information on those goods and services, qualifications of persons (members) to whom goods and services are provided, and the like. Commodities include tangibles and digital data that are independently traded. Services include labor and benefits for others.
　ユーザの行動とは、例えば、端末装置４１を用いて電気通信回線を通じて財の提供を受けるためのユーザの動作もしくは処理である。それらの動作もしくは処理は、例えば、財の提供者が管理する情報管理装置（例えば、情報管理装置２１）で行われる。財の提供を受けるための動作もしくは処理には、選択される財の候補となるデータ（例えば、広告情報、仕様情報、等）の取得もしくは閲覧、財の注文、購入もしくは取り下げ、提供条件の変更、対価の支払いに係る操作もしくは処理が含まれる。それらの商品、サービスが対価の支払いとなっている消費に関連する行動を、消費行動と称する。
　消費行動には、例えば、取り扱われている商品の広告を示す広告情報を要求すること、提供者が管理するサーバ装置にユーザ登録（入会）要求データを送信すること、ユーザが購入しようとする商品の注文データを送信すること、等が含まれる。また、これらの行動に係る個々の処理をイベントと称する。 The user's action is, for example, a user's operation or process for receiving provision of goods through a telecommunication line using the terminal device 41. These operations or processes are performed, for example, by an information management device (for example, the information management device 21) managed by the goods provider. For the operation or processing to receive the provision of goods, acquisition or browsing of data (for example, advertisement information, specification information, etc.) that are candidates for the goods to be selected, ordering, purchase or withdrawal of goods, change of provision conditions , Operations or processing related to payment of consideration. Actions related to consumption for which the goods and services are paid for are referred to as consumption actions.
For consumption behavior, for example, requesting advertisement information indicating an advertisement of a product being handled, sending user registration (admission) request data to a server device managed by the provider, and a product that the user intends to purchase Sending order data, and the like. In addition, each process related to these actions is referred to as an event.
　情報管理装置２１は、ユーザの行動に係る処理、つまりイベントを処理する装置である。情報管理装置２１は、例えば、端末装置４１から受信したイベント要求データが示すイベントに応じた処理（例えば、ユーザ登録に係る処理、広告情報の送信、商品やサービスの注文、対価の決済、サービスの提供、等）を行う。情報管理装置２１は、例えば、通信販売事業者が管理するサーバ装置である。 The information management device 21 is a device for processing a user's action, that is, an event. For example, the information management device 21 performs processing corresponding to the event indicated by the event request data received from the terminal device 41 (for example, processing related to user registration, transmission of advertisement information, order of goods or services, payment of consideration, Offer, etc.). The information management device 21 is, for example, a server device managed by a mail-order sales company.
　端末装置３１は、コンテンツ（例えば、テレビジョン放送番組）を示すコンテンツデータを、放送伝送路（例えば、地上波による伝搬路、構内無線通信網、又はこれらの組み合わせ）を介して受信し、受信したコンテンツデータが示す映像を表示する。放送伝送路は、放送設備から不特定多数又は特定の端末装置（例えば、端末装置３１）に一斉にコンテンツデータを無線又は有線で送信する伝送路である。放送伝送路は、ネットワーク５１とは別個の伝送路である。
　端末装置３１は、例えば、双方向通信機能を備えたテレビジョン受信装置である。端末装置３１は、テレビジョン放送に係るコンテンツデータを受信することができれば、いかなる電子機器、例えば、テレビジョン放送受信機能付の多機能携帯電話であってもよい。 The terminal device 31 receives and receives content data indicating content (for example, a television broadcast program) via a broadcast transmission path (for example, a propagation path by a terrestrial wave, a local wireless communication network, or a combination thereof). The video indicated by the content data is displayed. The broadcast transmission path is a transmission path for transmitting content data from a broadcast facility to an unspecified number or a specific terminal device (for example, the terminal device 31) all at once in a wireless or wired manner. The broadcast transmission path is a transmission path that is separate from the network 51.
The terminal device 31 is, for example, a television receiving device having a bidirectional communication function. The terminal device 31 may be any electronic device, for example, a multi-function mobile phone with a television broadcast receiving function, as long as it can receive content data related to the television broadcast.
　端末装置３１は、映像を表示したコンテンツに係る視聴データ（視聴情報）を取得し、取得した視聴データを、ネットワーク５１を介して情報処理装置１１に送信する。以下の説明では、特に断りがない限り、放送番組には、ユーザに対して財を宣伝することや、購入もしくは利用を促すことを目的とするＣＭも含まれる。
　端末装置３１は、ユーザの行動以前に表示したコンテンツに基づいて選択された設問データを、情報処理装置１１から通信伝送路を介して受信し、受信した設問データを表示部に表示する。 The terminal device 31 acquires viewing data (viewing information) related to the content displaying the video, and transmits the acquired viewing data to the information processing device 11 via the network 51. In the following description, unless otherwise specified, the broadcast program includes CMs for the purpose of promoting goods to the user and encouraging purchase or use.
The terminal device 31 receives the question data selected based on the content displayed before the user's action from the information processing device 11 via the communication transmission path, and displays the received question data on the display unit.
　端末装置４１は、ユーザの操作入力に応じて情報管理装置２１に対してユーザの行動、即ち、イベントを要求する処理を行い、要求したイベントによって生成されたデータを取得する。端末装置４１は、例えば、イベント要求データを生成し、生成したイベント要求データを情報管理装置２１に送信する。端末装置４１は、ユーザの行動に係る操作入力を受け付け、ネットワーク５１に接続してデータを送信及び受信する電子機器である。端末装置４１は、例えば、多機能携帯電話（いわゆるスマートフォンを含む）、タブレット端末装置、等である。端末装置４１は、そのユーザの行動以前に表示したコンテンツに基づいて選択された設問データを、情報処理装置１１から受信し、受信した設問データを表示部に表示する。 The terminal device 41 performs a process of requesting a user action, that is, an event to the information management device 21 in accordance with a user operation input, and acquires data generated by the requested event. For example, the terminal device 41 generates event request data, and transmits the generated event request data to the information management device 21. The terminal device 41 is an electronic device that receives an operation input related to a user's action and transmits and receives data by connecting to the network 51. The terminal device 41 is, for example, a multi-function mobile phone (including a so-called smartphone), a tablet terminal device, or the like. The terminal device 41 receives the question data selected based on the content displayed before the user's action from the information processing device 11, and displays the received question data on the display unit.
（情報処理装置１１の構成）
　次に、情報処理装置１１の構成について説明する。以下では、情報処理装置１１が、調査機関が管理するサーバ装置であって、ユーザが調査対象者である場合について説明する。
　図２は、第１の実施形態に係る情報処理装置１１の構成の概略を示すブロック図である。
　情報処理装置１１は、ユーザデータ登録部１１１と、ユーザデータ記憶部１１２と、視聴データ処理部１１３と、視聴データ記憶部１１４と、アンケート（設問情報）記憶部１１５と、アンケート制御部１１６と、放送データ取得部１１７と、放送データ記憶部１１８と、イベント処理部１１９と、通信部１２０と、を備える。 (Configuration of information processing apparatus 11)
Next, the configuration of the information processing apparatus 11 will be described. Hereinafter, a case where the information processing apparatus 11 is a server apparatus managed by the research organization and the user is a survey target person will be described.
FIG. 2 is a block diagram illustrating an outline of the configuration of the information processing apparatus 11 according to the first embodiment.
The information processing apparatus 11 includes a user data registration unit 111, a user data storage unit 112, a viewing data processing unit 113, a viewing data storage unit 114, a questionnaire (question information) storage unit 115, a questionnaire control unit 116, A broadcast data acquisition unit 117, a broadcast data storage unit 118, an event processing unit 119, and a communication unit 120 are provided.
　ユーザデータ登録部１１１は、端末装置３１からユーザ登録要求データを受信したことに応じて、ユーザデータ（例えば、会員情報）を生成する。ユーザデータは、例えば、ユーザ識別データ、ユーザ属性データ、及び機器データを対応付けたデータのセットを含む。ユーザ識別データは、端末装置３１を使用するユーザを識別するために用いられる。ユーザ属性データは、そのユーザの属性（例えば、生年月日、性別、居住地域、家族構成、興味のある種別（ジャンル）、等）を示す。機器データは、その機器（例えば、端末装置３１、４１）を識別するために用いられる。機器データは、例えば、ＭＡＣ（Ｍｅｄｉａ　Ａｃｃｅｓｓ　Ｃｏｎｔｒｏｌ）アドレスである。ユーザデータ登録部１１１は、生成したユーザデータを、ユーザデータ記憶部１１２に記憶させる。なお、ユーザデータ登録部１１１は、操作者（例えば、オペレータ）による操作に応じてユーザデータを取得し、取得したユーザデータを、ユーザデータ記憶部１１２に記憶させる。 The user data registration unit 111 generates user data (for example, member information) in response to receiving user registration request data from the terminal device 31. The user data includes, for example, a set of data in which user identification data, user attribute data, and device data are associated. The user identification data is used for identifying a user who uses the terminal device 31. The user attribute data indicates the user's attributes (for example, date of birth, gender, residential area, family structure, type of interest (genre), etc.). The device data is used to identify the device (for example, the terminal devices 31 and 41). The device data is, for example, a MAC (Media Access Control) address. The user data registration unit 111 stores the generated user data in the user data storage unit 112. Note that the user data registration unit 111 acquires user data in accordance with an operation by an operator (for example, an operator), and stores the acquired user data in the user data storage unit 112.
　ユーザデータ登録部１１１は、ユーザ識別データと会員識別データとを対応付けたデータのセットを含んだユーザ連携データ（例えば、連携情報）を取得し、取得したユーザ連携データを、ユーザデータ記憶部１１２に記憶させる。会員識別データは、情報管理装置２１を管理する事業者が提供する商品の提供対象者（例えば、会員）を識別するために用いられる。ユーザデータ登録部１１１は、各ユーザについて一意に会員識別データを定める。ユーザデータ登録部１１１は、操作者による操作に応じて会員識別データを取得してもよいし、端末装置３１から会員識別データをユーザ登録要求データとともに受信してもよい。また、ユーザデータ登録部１１１は、機器データに基づいて会員識別データを要求することを示す会員識別要求データを、情報管理装置２１に送信し、情報管理装置２１から機器データに対応する会員識別データを受信してもよい。
　ユーザデータ記憶部１１２には、ユーザデータとユーザ連携データとが記憶される。ユーザデータとユーザ連携データの例については、後述する。 The user data registration unit 111 acquires user cooperation data (for example, cooperation information) including a set of data in which user identification data and member identification data are associated, and the acquired user cooperation data is stored in the user data storage unit 112. Remember me. The member identification data is used to identify a provision target person (for example, a member) of a product provided by a business entity that manages the information management device 21. The user data registration unit 111 uniquely defines member identification data for each user. The user data registration unit 111 may acquire member identification data in response to an operation by the operator, or may receive member identification data from the terminal device 31 together with user registration request data. In addition, the user data registration unit 111 transmits member identification request data indicating that member identification data is requested based on the device data to the information management device 21, and the member identification data corresponding to the device data from the information management device 21. May be received.
The user data storage unit 112 stores user data and user cooperation data. Examples of user data and user cooperation data will be described later.
　視聴データ処理部１１３は、端末装置３１から視聴データ（例えば、視聴情報）を受信し、受信した視聴データを視聴データ記憶部１１４に記憶させる。視聴データは、例えば、放送番組のコンテンツデータを受信した端末装置３１を識別する機器データと、コンテンツを識別するコンテンツ識別情報（例えば、番組情報）と、受信した日時を示す受信日時情報と、が対応付けられたデータのセットを含む。
　視聴データ記憶部１１４には、視聴データが記憶される。視聴データの例については、後述する。 The viewing data processing unit 113 receives viewing data (for example, viewing information) from the terminal device 31 and stores the received viewing data in the viewing data storage unit 114. The viewing data includes, for example, device data that identifies the terminal device 31 that has received the content data of the broadcast program, content identification information that identifies the content (for example, program information), and reception date and time information that indicates the date and time of reception. Contains a set of associated data.
The viewing data storage unit 114 stores viewing data. An example of viewing data will be described later.
　アンケート記憶部１１５には、設問の内容を示す設問データと、設問属性データ（例えば、アンケート情報）と、が記憶される。設問属性データは、例えば、個々の設問データを識別する設問識別情報と、設問の表題を示す設問表題情報と、調査の依頼主を示す依頼主情報と、回答の有効期間を示す有効期間情報と、回答に対する報酬（例えば、ポイント）を示すポイント情報と、１件の設問に含まれる個々の質問の数を示す質問数情報と、配信条件を識別する配信条件識別情報と、が対応付けられたデータのセットを含む。設問属性データには、１つの設問識別情報について１つの配信条件識別情報が対応付けられてもよいし、複数（例えば、２つ）の配信条件識別情報が対応付けられてもよい。
　アンケート記憶部１１５には、設問毎の回答の内容を示す回答データが、その設問データと対応付けられて記憶されてもよい。設問属性データの例については後述する。 The questionnaire storage unit 115 stores question data indicating the contents of questions and question attribute data (for example, questionnaire information). The question attribute data includes, for example, question identification information for identifying individual question data, question title information indicating the title of the question, requester information indicating the requester of the survey, and valid period information indicating the valid period of the answer. , Point information indicating a reward (for example, points) for an answer, question number information indicating the number of individual questions included in one question, and distribution condition identification information for identifying a distribution condition are associated with each other Contains a set of data. One distribution condition identification information may be associated with one piece of question identification information, or a plurality of (for example, two) distribution condition identification information may be associated with the question attribute data.
In the questionnaire storage unit 115, answer data indicating the content of the answer for each question may be stored in association with the question data. An example of question attribute data will be described later.
　アンケート記憶部１１５には、さらに設問抽出データ（例えば、アンケート抽出データ）と、配信条件データと、が記憶される。設問抽出データは、例えば、依頼主が提供する商品を示す商品情報と、その商品の名称を示す商品名情報と、その商品に対してユーザが行ったイベントを示すイベント情報（例えば、実施条件）と、設問識別情報（例えば、実施アンケート）と、を対応付けたデータのセットを含む。 The questionnaire storage unit 115 further stores question extraction data (for example, questionnaire extraction data) and distribution condition data. The question extraction data includes, for example, product information indicating a product provided by the client, product name information indicating the name of the product, and event information (for example, implementation conditions) indicating an event performed by the user for the product. And a set of data in which question identification information (for example, an implementation questionnaire) is associated with each other.
　配信条件データは、例えば、配信条件を識別する配信条件識別情報と、ユーザの属性を示すユーザ属性情報と、既に受信したコンテンツやそのコンテンツの受信回数を示す受信コンテンツ情報（視聴情報）と、配信件数の制限を示す配信制限情報（例えば、アンケート実施上限数）を対応付けたデータのセットと、を含む。配信条件データを形成する１つのデータのセットにおいて、構成要素であるユーザ属性情報、受信コンテンツ情報及びユーザ制限情報のいずれか、もしくはその組み合わせが設定されなくてもよい。設問抽出データ、配信条件データの例については、後述する。 The distribution condition data includes, for example, distribution condition identification information for identifying a distribution condition, user attribute information indicating a user attribute, received content information (viewing information) indicating the number of received contents and the number of times the content has been received, distribution A set of data associated with distribution restriction information indicating the restriction on the number of cases (for example, a questionnaire implementation upper limit number). In one set of data forming the distribution condition data, any one or a combination of the user attribute information, the received content information, and the user restriction information that are constituent elements may not be set. Examples of question extraction data and distribution condition data will be described later.
　アンケート制御部１１６は、視聴データ記憶部１１４に記憶された視聴データを参照して、イベント処理部１１９から入力されたイベントデータが示すイベントが行われた時刻以前に受信されたコンテンツデータに係る設問データを選択する。アンケート制御部１１６は、選択した設問データを、端末装置３１、４１に送信する。アンケート制御部１１６の構成については後述する。 The questionnaire control unit 116 refers to the viewing data stored in the viewing data storage unit 114 and asks questions related to the content data received before the time when the event indicated by the event data input from the event processing unit 119 is performed. Select data. The questionnaire control unit 116 transmits the selected question data to the terminal devices 31 and 41. The configuration of the questionnaire control unit 116 will be described later.
　放送データ取得部１１７は、放送事業者が管理する放送設備（図示せず）から放送データ（例えば、番組情報、ＣＭ情報）を取得し、取得した放送データを放送データ記憶部１１８に記憶させる。放送データは、例えば、放送されたコンテンツを識別するコンテンツ識別情報と、放送された日時を示す放送日時情報と、放送事業者（放送局）を示す放送事業者情報と、コンテンツの表題（タイトル）を示す表題情報と、コンテンツの種別（ジャンル）を示す種別情報と、が対応付けられたデータのセットを含む。
　放送データは、例えば、ＥＰＧ（Ｅｌｅｃｔｒｏｎｉｃ　Ｐｒｏｇｒａｍ　Ｇｕｉｄｅ）である。
　放送データ記憶部１１８には、放送データが記憶される。放送データの例については、後述する。 The broadcast data acquisition unit 117 acquires broadcast data (for example, program information and CM information) from a broadcast facility (not shown) managed by the broadcaster, and stores the acquired broadcast data in the broadcast data storage unit 118. Broadcast data includes, for example, content identification information for identifying broadcast content, broadcast date / time information indicating broadcast date / time, broadcast provider information indicating a broadcaster (broadcast station), and title (title) of the content. And a set of data in which title information indicating the content type (genre) is associated with each other.
The broadcast data is, for example, EPG (Electronic Program Guide).
Broadcast data is stored in the broadcast data storage unit 118. An example of broadcast data will be described later.
　イベント処理部１１９は、情報管理装置２１から受信したイベントデータを設問抽出部１１６１（後述）に出力する。イベント処理部１１９は、予め定めた時間（例えば、５分）毎に情報管理装置２１からイベントデータを受信してもよい。また、イベント処理部１１９は、イベントデータを要求することを示すイベントデータ要求情報を生成し、生成したイベントデータ要求情報を情報管理装置２１に送信してもよい。これに応じて、イベント処理部１１９は、情報管理装置２１からイベント要求データを受信する。 The event processing unit 119 outputs the event data received from the information management device 21 to the question extraction unit 1161 (described later). The event processing unit 119 may receive event data from the information management device 21 every predetermined time (for example, 5 minutes). In addition, the event processing unit 119 may generate event data request information indicating that event data is requested, and transmit the generated event data request information to the information management apparatus 21. In response to this, the event processing unit 119 receives event request data from the information management apparatus 21.
　通信部１２０は、ネットワーク５１に接続され、ネットワーク５１に接続された他の機器（例えば、情報管理装置２１、端末装置３１、４１）との間でデータの送受信を行う。通信部１２０は、放送設備から放送伝送路（例えば、放送波）を介して受信したコンテンツデータ（放送データを含む）を、放送データ取得部１１７に出力してもよい。通信部１２０は、例えば、ネットワーク５１に接続するための通信インタフェースと、放送波を受信するためのチューナと、を備える。 The communication unit 120 is connected to the network 51 and transmits / receives data to / from other devices (for example, the information management device 21 and the terminal devices 31 and 41) connected to the network 51. The communication unit 120 may output content data (including broadcast data) received from a broadcast facility via a broadcast transmission path (for example, broadcast wave) to the broadcast data acquisition unit 117. The communication unit 120 includes, for example, a communication interface for connecting to the network 51 and a tuner for receiving broadcast waves.
（アンケート制御部１１６の構成）
　次に、アンケート制御部１１６の構成について説明する。
　アンケート制御部１１６は、設問抽出部１１６１と、配信条件判定部１１６２と、回答処理部１１６３と、を備える。
　設問抽出部１１６１は、設問抽出データを参照して、イベント処理部１１９から入力されたイベントデータが示すイベントに対応した設問を示す設問識別情報をアンケート記憶部１１５から抽出する。イベントデータは、例えば、上述した会員識別データと、商品名情報と、イベント情報と、イベント時刻情報と、が対応付けられたデータのセットを含む。商品名情報は、イベント（例えば、購入、広告情報の閲覧、等）の対象となる商品の名称を示す。イベント情報は、そのイベントを示す。イベント時刻情報は、そのイベントが要求もしくは処理された時刻を示す。
　設問抽出部１１６１は、ユーザ連携データを参照して入力されたイベントデータの会員識別データに対応するユーザ識別データをユーザデータ記憶部１１２から抽出する。
　設問抽出部１１６１は、抽出した設問識別情報と、ユーザ識別データと、を配信条件判定部１１６２に出力する。 (Configuration of questionnaire control unit 116)
Next, the configuration of the questionnaire control unit 116 will be described.
The questionnaire control unit 116 includes a question extraction unit 1161, a distribution condition determination unit 1162, and an answer processing unit 1163.
The question extraction unit 1161 refers to the question extraction data and extracts question identification information indicating a question corresponding to the event indicated by the event data input from the event processing unit 119 from the questionnaire storage unit 115. The event data includes, for example, a set of data in which the above-described member identification data, product name information, event information, and event time information are associated with each other. The product name information indicates the name of the product that is the target of the event (for example, purchase, browsing of advertisement information, etc.). The event information indicates the event. The event time information indicates the time when the event is requested or processed.
The question extraction unit 1161 extracts from the user data storage unit 112 user identification data corresponding to the member identification data of the event data input with reference to the user cooperation data.
The question extraction unit 1161 outputs the extracted question identification information and user identification data to the distribution condition determination unit 1162.
　配信条件判定部１１６２は、ユーザデータを参照して設問抽出部１１６１から入力されたユーザ識別データに対応する機器データと、ユーザ属性データと、をユーザデータ記憶部１１２から抽出する。
　配信条件判定部１１６２は、抽出した機器データに対応付けられた視聴データを、視聴データ記憶部１１４から抽出する。
　配信条件判定部１１６２は、アンケート抽出データを参照して設問抽出部１１６１から入力された設問識別情報に対応する配信条件識別情報をアンケート記憶部１１５から抽出する。配信条件判定部１１６２は、抽出した配信条件識別情報毎に対応するユーザ属性情報、受信コンテンツ情報、及びユーザ制限情報を、配信条件データを参照してアンケート記憶部１１５から読み出す。 The distribution condition determination unit 1162 extracts device data and user attribute data corresponding to the user identification data input from the question extraction unit 1161 with reference to the user data from the user data storage unit 112.
The distribution condition determination unit 1162 extracts the viewing data associated with the extracted device data from the viewing data storage unit 114.
The distribution condition determination unit 1162 extracts distribution condition identification information corresponding to the question identification information input from the question extraction unit 1161 from the questionnaire storage unit 115 with reference to the questionnaire extraction data. The distribution condition determination unit 1162 reads the user attribute information, received content information, and user restriction information corresponding to each extracted distribution condition identification information from the questionnaire storage unit 115 with reference to the distribution condition data.
　配信条件判定部１１６２は、ユーザデータから抽出されたユーザ属性データ（ユーザ属性データ１）が、アンケート抽出データを参照して抽出された配信条件識別情報に対応するユーザ属性情報（ユーザ属性データ２）が示すユーザ属性を満足するか否かを判定する。例えば、ユーザ属性データ１が示すユーザ属性が、女性、３６歳を示す場合、ユーザ属性データ２が示すユーザ属性が、女性、２０歳以上である場合、配信条件判定部１１６２は、ユーザ属性データ２が示すユーザ属性を満足すると判定する。 The distribution condition determining unit 1162 has user attribute information (user attribute data 2) corresponding to the distribution condition identification information extracted from the user attribute data (user attribute data 1) extracted from the user data with reference to the questionnaire extracted data. It is determined whether or not the user attribute indicated by is satisfied. For example, when the user attribute indicated by the user attribute data 1 indicates female and 36 years old, when the user attribute indicated by the user attribute data 2 is female and 20 years old or more, the distribution condition determination unit 1162 displays the user attribute data 2 It is determined that the user attribute indicated by is satisfied.
　配信条件判定部１１６２は、抽出された視聴データが示す視聴状況が、アンケート抽出データを参照して抽出された受信コンテンツ情報が示すコンテンツやその受信回数を満足するか否かを判定する。例えば、視聴データが放送番組１について３回受信されたことを示し、視聴データが放送番組１について５回以上を示す場合、配信条件判定部１１６２は、受信コンテンツ情報が放送番組１について５回以上という条件を満足すると判定する。 The distribution condition determination unit 1162 determines whether the viewing status indicated by the extracted viewing data satisfies the content indicated by the received content information extracted by referring to the questionnaire extracted data and the number of times of reception. For example, when the viewing data indicates that the broadcast program 1 is received three times and the viewing data indicates five times or more for the broadcast program 1, the distribution condition determination unit 1162 receives the received content information five times or more for the broadcast program 1. It is determined that the above condition is satisfied.
　配信条件判定部１１６２は、設問抽出部１１６１から入力された設問識別情報に対応する設問データを配信した配信件数が、アンケート抽出データから抽出された配信制限情報が示す配信件数よりも少ないか否かを判定する。ここで、配信条件判定部１１６２は、アンケート記憶部１１５から設問データに対応する配信件数データ（後述）を読み出す。例えば、設問データを配信した配信件数が１５８件であり、配信制限情報が示す配信件数が３００件である場合、配信条件判定部１１６２は、設問データを配信した配信件数が、配信制限情報が示す配信件数よりも少ないと判定する。 The distribution condition determination unit 1162 determines whether or not the number of distributions to which the question data corresponding to the question identification information input from the question extraction unit 1161 is distributed is smaller than the number of distributions indicated by the distribution restriction information extracted from the questionnaire extraction data. Determine. Here, the delivery condition determination unit 1162 reads delivery number data (described later) corresponding to the question data from the questionnaire storage unit 115. For example, when the number of distributions of the question data distributed is 158 and the number of distributions indicated by the distribution restriction information is 300, the distribution condition determination unit 1162 indicates the number of distributions of the question data distributed by the distribution restriction information. It is determined that the number is less than the number of deliveries.
　配信条件判定部１１６２は、これらの条件を全て満足すると判定された設問識別情報について、その設問識別情報に対応する設問データを、アンケート記憶部１１５から読み出す。配信条件判定部１１６２は、読み出した設問データを、抽出した機器データが示す端末装置３１、端末装置４１、又はその両方に、通信部１２０を介して配信する。端末装置３１、端末装置４１、又はその両方のいずれに配信するかは、ユーザ毎に予め定めておく。 The distribution condition determination unit 1162 reads out question data corresponding to the question identification information from the questionnaire storage unit 115 for the question identification information determined to satisfy all of these conditions. The distribution condition determination unit 1162 distributes the read question data to the terminal device 31, the terminal device 41, or both indicated by the extracted device data via the communication unit 120. Whether to distribute to the terminal device 31, the terminal device 41, or both is predetermined for each user.
　配信条件判定部１１６２は、配信を行う毎に、各設問識別情報（設問データ）について配信件数を１ずつ増加させることによって、設問データ毎の配信件数を計数する。配信条件判定部１１６２は、計数した配信件数を示す配信件数データを、その設問データと対応付けてアンケート記憶部１１５に記憶させる。
　なお、アンケート抽出データにおいて、省略されている構成要素（例えば、配信制限情報）については、配信条件判定部１１６２は、その構成要素に係る判定を行わず、その構成要素に係る条件が満足されているとみなす。 Each time distribution is performed, the distribution condition determination unit 1162 counts the number of distributions for each question data by increasing the number of distributions for each question identification information (question data) by one. The distribution condition determination unit 1162 stores distribution number data indicating the counted number of distributions in the questionnaire storage unit 115 in association with the question data.
Note that, in the questionnaire extracted data, for the omitted component (for example, distribution restriction information), the distribution condition determination unit 1162 does not perform the determination related to the component, and the condition related to the component is satisfied. It is considered to be.
　回答処理部１１６３は、配信条件判定部１１６２が配信した設問データに対応する回答データを、通信部１２０を介して、端末装置３１又は端末装置４１から受信し、アンケート記憶部１１５に記憶させる。１人のユーザについて回答データが複数件受信された場合には、回答処理部１１６３は、受信した回答データのうちのいずれか１つ（例えば、最初に受信した回答データ）を有効な回答データとして採用し、残りの回答データを無効な回答データとして削除してもよい。 The answer processing unit 1163 receives the answer data corresponding to the question data distributed by the distribution condition determining unit 1162 from the terminal device 31 or the terminal device 41 via the communication unit 120 and stores it in the questionnaire storage unit 115. When a plurality of pieces of response data are received for one user, the response processing unit 1163 sets any one of the received response data (for example, the first received response data) as valid response data. The remaining answer data may be deleted as invalid answer data.
　回答処理部１１６３は、受信した回答データに係る処理を行う。回答処理部１１６３は、例えば、受信した回答データが示す質問毎に集計処理を行う。例えば、質問毎に複数の回答候補（選択肢）が予め定められている場合には、回答処理部１１６３は、回答候補毎の回答数を計数して、回答候補間の回答分布を示す回答分布データを生成する。 The answer processing unit 1163 performs processing related to the received answer data. For example, the answer processing unit 1163 performs a counting process for each question indicated by the received answer data. For example, when a plurality of answer candidates (options) are determined in advance for each question, the answer processing unit 1163 counts the number of answers for each answer candidate, and shows the answer distribution data indicating the answer distribution among the answer candidates. Is generated.
　１つの設問情報に複数の配信条件識別情報が対応付けられている場合には、回答処理部１１６３は、配信条件識別情報毎に集計処理を行って回答分布データを生成してもよい。
　その場合、回答処理部１１６３は、生成した回答分布データを配信条件識別情報間で分析処理を行って分析データを生成してもよい。回答処理部１１６３は、例えば、生成した回答分布データが並列して配置された集約回答データを生成してもよい。また、回答処理部１１６３は、配信条件識別情報間の統計処理、例えば、有意差検定、独立性検定、等を行ってもよい。ここで、回答処理部１１６３は、ユーザ属性（例えば、性別、年齢層）毎に統計量（例えば、平均、分散、等）を算出してもよい。なお、ユーザ属性は、必ずしも配信条件と対応付けられていなくてもよい。
　回答処理部１１６３は、生成した回答分布データ、集約回答データ、統計量のいずれか、これらのうちの任意の組み合わせ、又は全てを含む報告情報（レポート）を生成し、生成した報告情報を、通信部１２０を介して、情報管理装置２１に送信する。 When a plurality of distribution condition identification information is associated with one piece of question information, the answer processing unit 1163 may generate the answer distribution data by performing the aggregation process for each distribution condition identification information.
In that case, the answer processing unit 1163 may generate analysis data by performing an analysis process on the generated answer distribution data between the distribution condition identification information. For example, the answer processing unit 1163 may generate aggregate answer data in which the generated answer distribution data is arranged in parallel. The answer processing unit 1163 may perform statistical processing between the distribution condition identification information, for example, a significant difference test, an independence test, and the like. Here, the answer processing unit 1163 may calculate a statistic (for example, average, variance, etc.) for each user attribute (for example, gender, age group). Note that the user attribute does not necessarily have to be associated with the distribution condition.
The response processing unit 1163 generates report information (report) including any one of the generated response distribution data, aggregated response data, and statistics, any combination thereof, or all of them, and transmits the generated report information to the communication The information is transmitted to the information management device 21 via the unit 120.
　また、回答処理部１１６３は、有効な回答データを受信する毎に、ポイント加算処理を行ってもよい。ここで、回答処理部１１６３は、ユーザデータを参照して、その発信元である機器データ（例えば、端末装置３１）に対応する累積ポイント情報を特定する。累積ポイント情報は、ユーザ識別データと対応付けられ、回答に応じて与えられた回答ポイントが累積されたポイントを示す。回答処理部１１６３は、設問属性データを参照して、回答データに応じた設問データに対応したポイント情報が示す回答ポイントを特定する。回答処理部１１６３は、特定した累積ポイント情報が示す累積ポイントに、特定した回答ポイントを加算する。 Also, the answer processing unit 1163 may perform point addition processing every time valid answer data is received. Here, the answer processing unit 1163 refers to the user data and identifies the accumulated point information corresponding to the device data (for example, the terminal device 31) that is the transmission source. The accumulated point information is associated with the user identification data and indicates a point where the answer points given according to the answer are accumulated. The answer processing unit 1163 refers to the question attribute data and identifies the answer point indicated by the point information corresponding to the question data corresponding to the answer data. The answer processing unit 1163 adds the identified answer points to the accumulated points indicated by the identified accumulated point information.
（ユーザデータの例）
　次に、ユーザデータの一例（ユーザデータＴ０１）について説明する。
　図３は、ユーザデータの一例（ユーザデータＴ０１）を示す表である。
　ユーザデータＴ０１では、（ａ）ユーザＩＤと、（ｂ）生年月日と、（ｃ）性別と、（ｄ）居住地域と、（ｅ）家族構成と、（ｆ）興味のジャンルと、（ｇ）ＴＶ－ＩＤと、が対応付けられる。ユーザデータＴ０１は、ユーザデータ記憶部１１２に記憶される。
　例えば、図３に示すユーザデータＴ０１の２行目では、（ａ）ユーザＩＤとして「ｑｍ１０１」と、（ｂ）生年月日として「１９７０．０１．０１」と、（ｃ）性別として「男」と、（ｄ）居住地域として「東京」と、（ｅ）家族構成として「単身」と、（ｆ）興味のあるジャンルとして「野球」、「読書」と、（ｇ）ＴＶ－ＩＤとして「ｔｖ１０１１」と、が対応付けられる。 (Example of user data)
Next, an example of user data (user data T01) will be described.
FIG. 3 is a table showing an example of user data (user data T01).
In user data T01, (a) user ID, (b) date of birth, (c) gender, (d) residence area, (e) family structure, (f) genre of interest, (g ) TV-ID is associated. The user data T01 is stored in the user data storage unit 112.
For example, in the second line of the user data T01 shown in FIG. 3, (a) “qm101” as the user ID, (b) “1970.01.01” as the date of birth, and (c) “male” as the gender. (D) “Tokyo” as the residential area, (e) “Single” as the family structure, (f) “Baseball”, “Reading” as the genres of interest, and (g) “tv1011 as the TV-ID” Are associated with each other.
　ここで、（ａ）ユーザＩＤは、上述したユーザ識別データに相当する。（ｂ）生年月日と、（ｃ）性別と、（ｄ）居住地域と、（ｅ）家族構成と、（ｆ）興味のジャンルと、は、上述したユーザ属性データに相当する。（ｆ）ＴＶ－ＩＤは、機器データに相当する。
　なお、ユーザ属性データのいずれか、（例えば、（ｄ）居住地域）、又は、それらの２つ又は３つからなる組、（例えば、（ｅ）家族構成、（ｆ）興味のジャンル）は省略されてもよい。 Here, (a) the user ID corresponds to the above-described user identification data. (B) Date of birth, (c) Gender, (d) Residence area, (e) Family structure, and (f) Interest genre correspond to the above-described user attribute data. (F) TV-ID corresponds to device data.
Note that any of the user attribute data (for example, (d) residential area) or a set of two or three of them (for example, (e) family structure, (f) genre of interest) is omitted. May be.
　なお、（ａ）ユーザＩＤには、機器データの一形態として設問データの配信先となる機器を識別する配信先データが、さらに対応付けられてもよい。配信先データが示す機器は、（ｇ）ＴＶ－ＩＤが示す機器と同一であってもよいし（例えば、端末装置３１）、異なってもよい（例えば、端末装置４１）。また、２以上の機器のそれぞれを示す配信先データが対応付けられてもよい。
　また、（ａ）ユーザＩＤには、累積ポイント情報が対応付けられてもよい。 Note that (a) user ID may further be associated with distribution destination data for identifying a device that is a distribution destination of question data as one form of device data. The device indicated by the distribution destination data may be the same as (g) the device indicated by the TV-ID (for example, the terminal device 31) or may be different (for example, the terminal device 41). Further, distribution destination data indicating each of two or more devices may be associated.
Further, (a) user ID may be associated with accumulated point information.
（ユーザ連携データの例）
　次に、ユーザ連携データの一例（ユーザ連携データＴ０２）について説明する。
　図４は、ユーザ連携データの一例（ユーザ連携データＴ０２）を示す表である。
　ユーザ連携データＴ０２では、（ａ）会員ＩＤと、（ｂ）ユーザＩＤと、が対応付けられる。ユーザ連携データＴ０２は、ユーザデータ記憶部１１２に記憶される。
　例えば、図４に示すユーザ連携データＴ０２の２行目では、（ａ）会員ＩＤとして「ｎｅｔ１０１」と、（ｂ）ユーザＩＤとして「ｑｍ１０１」と、が対応付けられる。
　ここで、（ａ）会員ＩＤは、上述した会員識別データに相当する。（ｂ）ユーザＩＤは、ユーザ識別データに相当する。 (Example of user cooperation data)
Next, an example of user cooperation data (user cooperation data T02) will be described.
FIG. 4 is a table showing an example of user cooperation data (user cooperation data T02).
In the user cooperation data T02, (a) member ID and (b) user ID are associated with each other. The user cooperation data T02 is stored in the user data storage unit 112.
For example, in the second line of the user cooperation data T02 shown in FIG. 4, (a) “net101” is associated with the member ID, and (b) “qm101” is associated with the user ID.
Here, (a) member ID is equivalent to the member identification data mentioned above. (B) The user ID corresponds to user identification data.
（視聴データの例）
　次に、視聴データの一例（視聴データＬ０１）について説明する。
　図５は、視聴データの一例（視聴データＬ０１）を示す表である。
　視聴データＬ０１では、（ａ）ＴＶ－ＩＤと、（ｂ）視聴日時と、（ｃ）番組情報と、が対応付けられる。（ｃ）番組情報は、放送局と、番組ＩＤもしくはＣＭ－ＩＤとのセットからなる。放送局は、放送番組を放送する放送局名を示す。番組ＩＤは、各放送番組を識別する識別情報である。ＣＭ－ＩＤは、各ＣＭを識別する識別情報である。視聴データＬ０１は、視聴データ記憶部１１４に記憶される。
　例えば、図５に示す視聴データＬ０１の２行目では、（ａ）ＴＶ－ＩＤとして「ｔｖ１０１１」と、（ｂ）視聴日時として「２０１３．０７．０１　２１：００：００－２１：１５：００」、「２０１３．０７．０１　２１：１５：１５－２１：１５：３０」と、（ｃ）番組情報のうち、放送局として「Ａ局」、番組ＩＤとして「ＰＧ１０１」とＣＭ－ＩＤとして「ＣＭ１０１」と、が互いに対応付けられる。（ｂ）視聴日時「２０１３．０７．０１　２１：００：００－２１：１５：００」のうち「２１：００：００」が、受信開始時刻又はチャネル切替時刻（つまり、切り替えられたチャネルでの受信開始時刻）を示し、「２１：１５：００」は、受信終了時刻又は次のチャネル切替時刻（つまり、切り替えられる前のチャネルでの受信終了時刻）を示す。また、（ｂ）視聴日時「２０１３．０７．０１　２１：００：００－２１：１５：００」は、番組ＩＤ「ＰＧ１０１」に対応付けられ、（ｂ）視聴日時「２０１３．０７．０１　２１：１５：１５－２１：１５：３０」は、ＣＭ－ＩＤ「ＣＭ１０１」に対応付けられる。
　ここで、（ａ）ＴＶ－ＩＤは、上述した機器データに相当し、（ｂ）視聴日時は、受信日時情報に相当し、（ｃ）番組情報は、コンテンツ識別情報に相当する。
　なお、番組ＩＤだけで放送される放送局が特定される場合には、番組情報のうち放送局は省略されてもよい。 (Example of viewing data)
Next, an example of viewing data (viewing data L01) will be described.
FIG. 5 is a table showing an example of viewing data (viewing data L01).
In the viewing data L01, (a) TV-ID, (b) viewing date and time, and (c) program information are associated with each other. (C) Program information consists of a set of a broadcasting station and a program ID or CM-ID. The broadcast station indicates the name of the broadcast station that broadcasts the broadcast program. The program ID is identification information for identifying each broadcast program. CM-ID is identification information for identifying each CM. The viewing data L01 is stored in the viewing data storage unit 114.
For example, in the second line of the viewing data L01 shown in FIG. 5, (a) “tv1011” as the TV-ID and (b) “2013.07.01 21: 00: 00-21: 15: 00 as the viewing date and time. "2013.7.01 21: 15: 15-21: 15: 30" and (c) of the program information, "A station" as the broadcasting station, "PG101" as the program ID and "CM-ID" CM101 ”are associated with each other. (B) Of the viewing date and time “2013.07.21 21: 00: 0-21: 15: 00”, “21: 00: 00: 00” is the reception start time or channel switching time (that is, in the switched channel). "21:15:00" indicates the reception end time or the next channel switching time (that is, the reception end time in the channel before switching). Also, (b) viewing date and time “2013.7.01 21: 01: 00-21: 15: 00” is associated with the program ID “PG101”, and (b) viewing date and time “2013.7.01 21: 15: 15-21: 15: 30 ”is associated with the CM-ID“ CM101 ”.
Here, (a) TV-ID corresponds to the above-described device data, (b) viewing date / time corresponds to reception date / time information, and (c) program information corresponds to content identification information.
When a broadcast station that is broadcast only by the program ID is specified, the broadcast station may be omitted from the program information.
（放送データの例）
　次に、放送データの一例（放送データＴ０３）について説明する。
　図６は、放送データの一例（放送データＴ０３）を示す表である。
　放送データＴ０３では、（ａ）番組ＩＤと、（ｂ）放送日時と、（ｃ）放送局と、（ｄ）タイトルと、（ｅ）ジャンルと、が対応付けられる。（ｄ）タイトルは、番組ＩＤで指定される番組のタイトルである。（ｅ）ジャンルは、その番組が属する種別である。
　放送データＴ０３は、放送データ記憶部１１８に記憶される。
　例えば、図６に示す放送データＴ０３の２行目では、（ａ）番組ＩＤとして「ＰＧ１０１」と、（ｂ）放送日時として「２０１３．０７．０１　２１：００：００－２２：００：００」と、（ｃ）放送局として「Ａ局」と、（ｄ）タイトルとして「沖縄の夏（第１回）」と、（ｅ）ジャンルとして「ドラマ」と、が互いに対応付けられる。 (Example of broadcast data)
Next, an example of broadcast data (broadcast data T03) will be described.
FIG. 6 is a table showing an example of broadcast data (broadcast data T03).
In the broadcast data T03, (a) program ID, (b) broadcast date and time, (c) broadcast station, (d) title, and (e) genre are associated with each other. (D) The title is the title of the program specified by the program ID. (E) The genre is the type to which the program belongs.
The broadcast data T03 is stored in the broadcast data storage unit 118.
For example, in the second line of the broadcast data T03 shown in FIG. 6, (a) “PG101” is set as the program ID, and (b) “2013.7.01 21: 00: 00-22: 00” is set as the broadcast date and time. (C) “A station” as a broadcasting station, (d) “Okinawa summer (1st)” as a title, and (e) “drama” as a genre.
　ここで、（ａ）番組ＩＤは、上述したコンテンツ識別情報に相当する。（ｂ）放送日時は、放送日時情報に相当する。（ｃ）放送局は、放送事業者情報に相当する。また、（ｄ）タイトルは、表題情報に相当する。（ｅ）ジャンルは、種別情報に相当する。
　この例でも、番組ＩＤだけで放送される放送局が特定される場合には、番組情報のうち放送局は省略されてもよい。また、番組ＩＤには、さらに商品ＩＤと対応付けられてもよい。 Here, (a) the program ID corresponds to the content identification information described above. (B) The broadcast date / time corresponds to the broadcast date / time information. (C) A broadcast station corresponds to broadcaster information. Further, (d) title corresponds to title information. (E) The genre corresponds to type information.
Also in this example, when a broadcast station that is broadcast only by the program ID is specified, the broadcast station may be omitted from the program information. The program ID may be further associated with a product ID.
　次に、放送データの他の例（ＣＭデータＴ０４）について説明する。
　図７は、放送データの他の例（ＣＭデータＴ０４）を示す表である。
　ＣＭデータＴ０４では、（ａ）ＣＭ－ＩＤと、（ｂ）放送日時と、（ｃ）放送局と、（ｄ）タイトルと、（ｅ）ジャンルと、（ｆ）商品ＩＤと、が対応付けられる。（ｆ）商品ＩＤは、ＣＭ－ＩＤで指定されるＣＭで宣伝対象となる商品を識別するための識別子である。ＣＭデータＴ０４は、放送データ記憶部１１８に記憶される。
　例えば、図７に示すＣＭデータＴ０４の２行目では、（ａ）ＣＭ－ＩＤとして「ＣＭ１０１」と、（ｂ）放送日時として「２０１３．０７．０１　２１：００：００－２１：００：１５」、「２０１３．０７．０１　２１：１５：１５－２１：１５：３０」と、（ｃ）放送局として「Ａ局」と、（ｄ）タイトルとして「ドリンクウォーター」、（ｅ）ジャンルとして「飲料」と、（ｆ）商品ＩＤとして「ｐｒｏ１０３」と、が互いに対応付けられる。
　ここで、（ａ）ＣＭ－ＩＤは、上述したコンテンツ識別情報に相当する。（ｂ）放送日時は、放送日時情報に相当する。（ｃ）放送局は、放送事業者情報に相当する。また、（ｄ）タイトルは、表題情報に相当する。（ｅ）ジャンルは、種別情報に相当する。 Next, another example of broadcast data (CM data T04) will be described.
FIG. 7 is a table showing another example of broadcast data (CM data T04).
In the CM data T04, (a) CM-ID, (b) broadcast date and time, (c) broadcast station, (d) title, (e) genre, and (f) product ID are associated with each other. . (F) The product ID is an identifier for identifying a product to be advertised in the CM specified by the CM-ID. The CM data T04 is stored in the broadcast data storage unit 118.
For example, in the second line of the CM data T04 shown in FIG. 7, (a) CM-ID “CM101” and (b) Broadcast date and time “2013.07.21 21: 00: 00-21: 00: 00 "2013.7.01 21: 15: 15-21: 15: 30", (c) "A station" as the broadcasting station, (d) "Drink water" as the title, (e) " “Beverage” and (f) “pro103” as the product ID are associated with each other.
Here, (a) CM-ID corresponds to the content identification information described above. (B) The broadcast date / time corresponds to the broadcast date / time information. (C) A broadcast station corresponds to broadcaster information. Further, (d) title corresponds to title information. (E) The genre corresponds to type information.
（設問抽出データの例）
　次に、設問抽出データの例（アンケート抽出データＴ０５）について説明する。
　図８は、設問抽出データの一例（アンケート抽出データＴ０５）を示す表である。
　アンケート抽出データＴ０５では、（ａ）商品ＩＤと、（ｂ）商品名と、（ｃ）実施条件と、（ｄ）実施アンケートと、が対応付けられる。（ａ）商品ＩＤは、アンケートの対象となる商品を識別するための識別子である。（ｂ）商品名は、商品ＩＤで指定される商品の名称である。（ｃ）実施条件は、その商品に対して行ったユーザの行動である。（ｄ）実施アンケートは、その商品及び実施条件毎に実施すべきアンケートである。
　例えば、図８に示すアンケート抽出データＴ０５の２行目では、（ａ）商品ＩＤとして「ｐｒｏ１０１」と、（ｂ）商品名として「タブレットＡ」と、（ｃ）実施条件として「購入」、「閲覧」と、（ｄ）実施アンケートとして「ｑｑ１０１」、「ｑｑ１０２」、「ｑｑ１０４」と、が互いに対応付けられる。また、（ｃ）実施条件「購入」は、（ｄ）実施アンケート「ｑｑ１０１」、「ｑｑ１０２」に対応付けられ、（ｃ）実施条件「閲覧」は、（ｄ）実施アンケート「ｑｑ１０４」に対応付けられる。 (Example of question extraction data)
Next, an example of question extraction data (questionnaire extraction data T05) will be described.
FIG. 8 is a table showing an example of question extraction data (questionnaire extraction data T05).
In the questionnaire extraction data T05, (a) product ID, (b) product name, (c) implementation condition, and (d) implementation questionnaire are associated with each other. (A) The product ID is an identifier for identifying a product to be surveyed. (B) The product name is the name of the product specified by the product ID. (C) The implementation condition is a user's action performed on the product. (D) An implementation questionnaire is a questionnaire to be implemented for each product and implementation condition.
For example, in the second line of the questionnaire extracted data T05 shown in FIG. 8, (a) “pro101” as the product ID, (b) “tablet A” as the product name, (c) “purchase”, “ “Browsing” and (d) “qq101”, “qq102”, and “qq104” are associated with each other as an implementation questionnaire. Also, (c) the implementation condition “purchase” is associated with (d) the implementation questionnaire “qq101” and “qq102”, and (c) the implementation condition “view” is associated with (d) the implementation questionnaire “qq104”. It is done.
　ここで、（ａ）商品ＩＤは、上述の商品情報に相当する。（ｂ）商品名は商品名情報に相当する。（ｃ）実施条件はイベント情報に相当する。（ｄ）実施アンケートは設問識別情報に相当する。
　なお、各商品ＩＤには、図８に示すように、複数の実施条件が対応付けられてもよいし、１つの実施条件が対応付けられてもよい。また、商品ＩＤ及び実施条件のセットの各々は、図８に示すように、複数の実施アンケートが対応付けられてもよいし、１つの実施アンケートが対応付けられてもよい。 Here, (a) product ID is equivalent to the above-mentioned product information. (B) The product name corresponds to product name information. (C) Implementation conditions correspond to event information. (D) The implementation questionnaire corresponds to question identification information.
In addition, as shown in FIG. 8, a plurality of implementation conditions may be associated with each product ID, or one implementation condition may be associated with each product ID. In addition, as shown in FIG. 8, each of the set of product IDs and implementation conditions may be associated with a plurality of implementation questionnaires or a single implementation questionnaire.
（設問属性データの例）
　次に、設問属性データの例（アンケート属性データＴ０６）について説明する。
　図９は、設問属性データの一例（アンケート属性データＴ０６）を示す表である。
　アンケート属性データＴ０６では、（ａ）アンケートＩＤと、（ｂ）名前と、（ｃ）依頼主と、（ｄ）有効期間と、（ｅ）回答ポイントと、（ｆ）質問数と、（ｇ）配信条件ＩＤと、が対応付けられる。（ａ）アンケートＩＤは、各アンケートを識別するための識別子である。（ｂ）名前は、アンケートＩＤで指定されるアンケートの名称である。（ｃ）依頼主は、そのアンケートの依頼主である法人又は個人である。（ｄ）有効期間は、そのアンケートの有効期間、つまり端末装置３１、４１等に配信する期間である。（ｅ）回答ポイントは、そのアンケートに対して回答データを送信したことに対してユーザに与えられる報酬となるポイント数である。（ｆ）質問数は、そのアンケートに含まれる質問の数である。（ｇ）配信条件ＩＤは、そのアンケートの配信条件を識別する識別子である。（ｆ）商品ＩＤは、そのアンケートに係る商品を識別する識別子である。
　例えば、図９に示すアンケート属性データＴ０６の２行目では、（ａ）アンケートＩＤとして「ｑｑ１０１」と、（ｂ）名前として「タブレットの購入１」と、（ｃ）依頼主として「事業者Ａ」と、（ｄ）有効期間として「２０１３．０７．０１－２０１３．０７．３１」と、（ｅ）回答ポイントとして「１」と、（ｆ）質問数として「１」と、（ｇ）配信条件ＩＤとして「ｄｉｖ１０１」と、が互いに対応付けられる。 (Example of question attribute data)
Next, an example of question attribute data (questionnaire attribute data T06) will be described.
FIG. 9 is a table showing an example of question attribute data (questionnaire attribute data T06).
In the questionnaire attribute data T06, (a) questionnaire ID, (b) name, (c) client, (d) validity period, (e) answer points, (f) number of questions, (g) The distribution condition ID is associated with the distribution condition ID. (A) Questionnaire ID is an identifier for identifying each questionnaire. (B) The name is the name of the questionnaire specified by the questionnaire ID. (C) The client is a corporation or an individual who is the client of the questionnaire. (D) The effective period is an effective period of the questionnaire, that is, a period for distribution to the terminal devices 31, 41, and the like. (E) The answer point is the number of points serving as a reward given to the user for sending answer data to the questionnaire. (F) The number of questions is the number of questions included in the questionnaire. (G) The distribution condition ID is an identifier for identifying the distribution condition of the questionnaire. (F) The product ID is an identifier for identifying a product related to the questionnaire.
For example, in the second line of the questionnaire attribute data T06 shown in FIG. 9, (a) “qq101” as the questionnaire ID, (b) “Purchase of tablet 1” as the name, and (c) “Operator A” as the requester. (D) “2013.07.01-2013.7.31” as the validity period, (e) “1” as the answer point, (f) “1” as the number of questions, and (g) distribution conditions IDs “div101” are associated with each other.
　ここで、（ａ）アンケートＩＤは、上述した設問識別情報に相当する。（ｂ）名前は、設問表題情報に相当する。（ｃ）依頼主は、依頼主情報に相当する。（ｄ）有効期間は、有効期間情報に相当する。（ｅ）回答ポイントは、ポイント情報に相当する。（ｆ）質問数は、質問数情報に相当する。（ｇ）配信条件ＩＤは、配信条件識別情報に相当する。
　なお、（ｂ）名前、（ｅ）回答ポイント、（ｆ）質問数のいずれか、又はそれらの任意の組み合わせは省略されてもよい。 Here, (a) questionnaire ID is corresponded to the question identification information mentioned above. (B) The name corresponds to the question title information. (C) The client corresponds to client information. (D) The effective period corresponds to effective period information. (E) The answer point corresponds to point information. (F) The number of questions corresponds to the number of questions information. (G) The distribution condition ID corresponds to distribution condition identification information.
Note that any of (b) name, (e) answer point, (f) number of questions, or any combination thereof may be omitted.
（配信条件データの例）
　次に、配信条件データの例（配信条件データＴ０７）について説明する。
　図１０は、配信条件データの一例（配信条件データＴ０７）を示す表である。
　配信条件データＴ０７では、（ａ）配信条件ＩＤと、（ｂ）属性と、（ｃ）視聴情報と、（ｄ）アンケート実施上限数と、が対応付けられる。（ｂ）属性は、配信先の端末装置のユーザ、つまりアンケート対象者の属性を示す情報である。（ｃ）視聴情報は、アンケート対象者が視聴したコンテンツ、その視聴回数を示す。（ｄ）アンケート実施上限数は、配信先の端末装置、つまりアンケート対象者となるユーザの人数の上限である。
　例えば、図１０に示す配信条件データＴ０７の２行目では、（ａ）配信条件ＩＤとして「ｄｉｖ１０１」と、（ｂ）属性として「女性」と、「２０歳以上」と、（ｃ）視聴情報として「ＣＭ１０１の視聴回数≧１０」と、（ｄ）アンケート実施上限数として「３００」と、が互いに対応付けられる。 (Example of delivery condition data)
Next, an example of distribution condition data (distribution condition data T07) will be described.
FIG. 10 is a table showing an example of the distribution condition data (distribution condition data T07).
In the distribution condition data T07, (a) distribution condition ID, (b) attribute, (c) viewing information, and (d) questionnaire implementation upper limit number are associated with each other. (B) The attribute is information indicating the attribute of the user of the distribution destination terminal device, that is, the questionnaire target person. (C) The viewing information indicates the content viewed by the questionnaire target person and the number of times of viewing. (D) The questionnaire implementation upper limit number is the upper limit of the number of users who are distribution destination terminal devices, that is, questionnaire target persons.
For example, in the second row of the distribution condition data T07 shown in FIG. 10, (a) “div101” as the distribution condition ID, (b) “female” as the attribute, “20 years or older”, (c) viewing information “CM101 viewing count ≧ 10” and (d) “300” as the questionnaire implementation upper limit are associated with each other.
　ここで、（ａ）配信条件ＩＤは上述の配信条件識別情報に相当する。（ｂ）属性は、ユーザ属性情報に相当する。（ｃ）視聴情報は、受信コンテンツ情報に相当する。（ｄ）アンケート実施上限数は、配信制限情報に相当する。このように、配信条件に応じて（ｄ）アンケート実施上限数を設定することによって、各配信条件の母集団となるユーザ数を制限することで上述した分析処理で有用な分析結果を得ることができる。そこで、回答処理部１１６３は、（ｄ）アンケート実施上限数を、配信条件毎の回答数の上限として用いてもよい。その場合には、配信条件判定部１１６２は、（ｄ）アンケート実施上限数を無視してもよい。
　なお、図１０に示すように、（ｂ）属性、（ｃ）視聴情報、（ｄ）アンケート実施上限数の全てが設定されてもよいし、そのうちの一部が設定されてもよい。アンケート制御部１１６は、設定されていない項目については、その項目に係る条件としていかなる条件も許容されているとして扱う。 Here, (a) the distribution condition ID corresponds to the above-described distribution condition identification information. (B) The attribute corresponds to user attribute information. (C) Viewing information corresponds to received content information. (D) The questionnaire implementation upper limit number corresponds to distribution restriction information. Thus, (d) by setting the questionnaire implementation upper limit number according to the distribution conditions, it is possible to obtain a useful analysis result in the above-described analysis processing by limiting the number of users that are the population of each distribution condition. it can. Therefore, the answer processing unit 1163 may use (d) the questionnaire implementation upper limit number as the upper limit of the number of answers for each distribution condition. In that case, the distribution condition determination unit 1162 may ignore (d) the questionnaire implementation upper limit number.
As shown in FIG. 10, all of (b) attribute, (c) viewing information, and (d) questionnaire implementation upper limit number may be set, or some of them may be set. The questionnaire control unit 116 treats an item that is not set as any condition as a condition relating to the item.
（情報管理装置２１の構成）
　次に、情報管理装置２１の構成について説明する。以下では、情報管理装置２１が、商品の提供者（例えば、販売会社）が管理するサーバ装置であり、ユーザが顧客（会員）であって、端末装置４１から要求されたイベントを処理する場合について説明する。
　図１１は、第１の実施形態に係る情報管理装置２１の構成を示すブロック図である。
　情報管理装置２１は、ユーザデータ登録部２１１と、ユーザデータ記憶部２１２と、イベント処理部２１３と、イベントデータ記憶部２１４と、通信部２１５と、を備える。 (Configuration of information management device 21)
Next, the configuration of the information management device 21 will be described. In the following, the information management device 21 is a server device managed by a product provider (for example, a sales company), the user is a customer (member), and an event requested from the terminal device 41 is processed. explain.
FIG. 11 is a block diagram illustrating a configuration of the information management apparatus 21 according to the first embodiment.
The information management device 21 includes a user data registration unit 211, a user data storage unit 212, an event processing unit 213, an event data storage unit 214, and a communication unit 215.
　ユーザデータ登録部２１１は、端末装置４１からユーザ登録要求データを受信したことに応じて、情報処理装置１１とは独立にユーザデータ（例えば、会員情報）を生成する。
　ユーザデータ登録部２１１で生成されるユーザデータは、例えば、上述した会員識別データ、会員属性データ、及び機器データを対応付けたデータのセットを含む。会員属性データは、その会員識別データが示す会員の属性を示す。ユーザデータ登録部２１１は、生成したユーザデータ記憶部２１２に記憶させる。 In response to receiving user registration request data from the terminal device 41, the user data registration unit 211 generates user data (for example, member information) independently of the information processing device 11.
The user data generated by the user data registration unit 211 includes, for example, a set of data in which the above-described member identification data, member attribute data, and device data are associated. The member attribute data indicates a member attribute indicated by the member identification data. The user data registration unit 211 is stored in the generated user data storage unit 212.
　ユーザデータ登録部２１１は、情報処理装置１１から会員識別要求データを受信した場合には、会員識別要求データが示す機器データに対応する会員識別データを、ユーザデータ記憶部２１２から読み出す。ユーザデータ登録部２１１は、読み出したユーザデータを、情報処理装置１１に送信する。
　ユーザデータ記憶部２１２には、ユーザデータ登録部２１１が生成したユーザデータが記憶される。 When the user data registration unit 211 receives the member identification request data from the information processing apparatus 11, the user data registration unit 211 reads the member identification data corresponding to the device data indicated by the member identification request data from the user data storage unit 212. The user data registration unit 211 transmits the read user data to the information processing apparatus 11.
The user data storage unit 212 stores user data generated by the user data registration unit 211.
　イベント処理部２１３は、端末装置４１から受信したイベント要求データが示すイベントに係る処理を行う。イベント要求データは、イベントに係る処理を要求することを示す。イベント要求データは、例えば、会員識別データ、商品名情報、及びイベント情報を対応付けたデータのセットを含む。
　例えば、イベント情報が広告情報の閲覧を示す場合、イベント処理部２１３は、受信した商品名情報に対応した広告情報をイベントデータ記憶部２１４から読み出し、読み出した広告情報を端末装置４１にイベント応答情報として送信する。ここで、イベントデータ記憶部２１４は、予め商品名情報と広告情報とを対応付けて記憶する。
　また、イベント情報が購入を示す場合、イベント処理部２１３は、受信した商品名情報が示す商品についての発送を要求することを示す発送要求情報を、提供者が管理する端末装置（図示せず）に送信する。また、イベント処理部２１３は、その商品の対価の決済を要求する決済要求データを決済処理サーバ装置（図示せず）に送信する。 The event processing unit 213 performs processing related to the event indicated by the event request data received from the terminal device 41. The event request data indicates that a process related to the event is requested. The event request data includes, for example, a set of data in which member identification data, product name information, and event information are associated with each other.
For example, when the event information indicates browsing of advertisement information, the event processing unit 213 reads the advertisement information corresponding to the received product name information from the event data storage unit 214, and sends the read advertisement information to the terminal device 41 as event response information. Send as. Here, the event data storage unit 214 stores product name information and advertisement information in association with each other in advance.
In addition, when the event information indicates purchase, the event processing unit 213 has a terminal device (not shown) managed by the provider for shipping request information indicating that shipping of the product indicated by the received product name information is requested. Send to. In addition, the event processing unit 213 transmits payment request data for requesting payment for the product to a payment processing server device (not shown).
　イベント処理部２１３は、受信した会員識別データ、商品名情報、イベント情報及び要求されたイベントに係るイベント時刻情報を含むイベントデータを生成し、生成したイベントデータを情報処理装置１１に送信する。 The event processing unit 213 generates event data including the received member identification data, product name information, event information, and event time information related to the requested event, and transmits the generated event data to the information processing apparatus 11.
　イベントデータ記憶部２１４は、イベント処理部２１３が要求されたイベントに係る処理に用いるデータや、そのイベントで生成されたデータを記憶する。イベントデータ記憶部２１４は、例えば、商品名情報と広告情報とを対応付けて記憶し、イベント処理部２１３が生成したイベントデータ（イベントログ）を記憶する。
　通信部２１５は、ネットワーク５１に接続され、ネットワーク５１に接続された他の機器（例えば、情報処理装置１１、端末装置３１、４１）との間でデータの送受信を行う。通信部２１５は、例えば、通信インタフェースである。 The event data storage unit 214 stores data used for processing related to the event requested by the event processing unit 213 and data generated by the event. For example, the event data storage unit 214 stores product name information and advertisement information in association with each other, and stores event data (event log) generated by the event processing unit 213.
The communication unit 215 is connected to the network 51 and transmits / receives data to / from other devices (for example, the information processing apparatus 11 and the terminal apparatuses 31 and 41) connected to the network 51. The communication unit 215 is a communication interface, for example.
（端末装置３１の構成）
　次に、端末装置３１の構成について説明する。以下では、端末装置３１がテレビジョン放送番組に係るコンテンツデータを受信するテレビジョン受信装置である場合について説明する。
　図１２は、第１の実施形態に係る端末装置３１の構成を示すブロック図である。
　端末装置３１は、表示部３１１と、視聴データ取得部３１２と、アンケート処理部３１３と、入力部３１４と、通信部３１５と、を備える。 (Configuration of terminal device 31)
Next, the configuration of the terminal device 31 will be described. Below, the case where the terminal device 31 is a television receiver that receives content data related to a television broadcast program will be described.
FIG. 12 is a block diagram illustrating a configuration of the terminal device 31 according to the first embodiment.
The terminal device 31 includes a display unit 311, a viewing data acquisition unit 312, a questionnaire processing unit 313, an input unit 314, and a communication unit 315.
　表示部３１１には、放送番組のコンテンツデータが通信部３１５から入力され、入力されたコンテンツデータに基づく画像を表示する。また、表示部３１１は、アンケート処理部３１３から入力された設問データが示すアンケートの画像を表示する。表示部３１１は、例えば、液晶ディスプレイである。
　視聴データ取得部３１２は、通信部３１５から入力された放送データ（例えば、ＥＰＧ）から、その時点で表示部３１１に入力されているコンテンツデータに係る番組情報を抽出する。視聴データ取得部３１２は、その時点の時刻を示す時刻情報と受信状況（例えば、受信開始、受信終了、番組（チャネル）変更）を示す受信状況情報を取得し、受信日時情報を生成する。視聴データ取得部３１２は、抽出した番組情報と、端末装置３１を識別する機器データと、生成した受信日時情報と、を対応付けて視聴データを生成し、生成した視聴データを、通信部３１５を介して情報処理装置１１に送信する。 The display unit 311 receives content data of a broadcast program from the communication unit 315 and displays an image based on the input content data. The display unit 311 displays a questionnaire image indicated by the question data input from the questionnaire processing unit 313. The display unit 311 is, for example, a liquid crystal display.
The viewing data acquisition unit 312 extracts program information related to the content data input to the display unit 311 from the broadcast data (for example, EPG) input from the communication unit 315. The viewing data acquisition unit 312 acquires time information indicating the current time and reception status information indicating the reception status (for example, reception start, reception end, program (channel) change), and generates reception date information. The viewing data acquisition unit 312 generates viewing data by associating the extracted program information, the device data for identifying the terminal device 31, and the generated reception date / time information, and the generated viewing data is transmitted to the communication unit 315. To the information processing apparatus 11.
　アンケート処理部３１３は、情報処理装置１１から通信部３１５を介して入力された設問データを表示部３１１に出力する。アンケート処理部３１３は、表示部３１１に出力した設問データに対する回答を示す回答データを、入力部３１４から入力された入力データが示す回答情報に基づいて生成する。アンケート処理部３１３は、生成した回答データを、通信部３１５を介して情報処理装置１１に送信する。 The questionnaire processing unit 313 outputs the question data input from the information processing apparatus 11 via the communication unit 315 to the display unit 311. The questionnaire processing unit 313 generates answer data indicating an answer to the question data output to the display unit 311 based on the answer information indicated by the input data input from the input unit 314. The questionnaire processing unit 313 transmits the generated answer data to the information processing apparatus 11 via the communication unit 315.
　入力部３１４は、ユーザの操作を受け付け、受け付けた操作（例えば、操作ボタン）に応じた入力データを生成し、生成した入力データをアンケート処理部３１３及び通信部３１５に出力する。生成した入力データは、例えば、チャネル（選局）情報、回答情報である。チャネル情報は、その時点で放送されている放送番組に係るコンテンツデータを受信するチャネルを示す。回答情報は、設問データが質問毎の回答を示す。入力部３１４は、例えば、リモートコントローラ、ポインティングデバイス、等である。また、入力部３１４は、表示部３１１と一体化されたタッチパネルであってもよい。 The input unit 314 receives a user operation, generates input data corresponding to the received operation (for example, an operation button), and outputs the generated input data to the questionnaire processing unit 313 and the communication unit 315. The generated input data is, for example, channel (channel selection) information and answer information. The channel information indicates a channel for receiving content data related to a broadcast program being broadcast at that time. In the answer information, the question data indicates an answer for each question. The input unit 314 is, for example, a remote controller or a pointing device. Further, the input unit 314 may be a touch panel integrated with the display unit 311.
　通信部３１５は、ネットワーク５１に接続され、ネットワーク５１に接続された他の機器（例えば、情報処理装置１１、情報管理装置２１、端末装置４１）との間でデータの送受信を行う。
　また、通信部３１５は、入力部３１４からの入力データが示すチャネルのコンテンツデータを、放送伝送路を介して受信する。通信部３１５は、受信したコンテンツデータを表示部３１１に出力し、また、そのコンテンツデータから放送データを抽出し、抽出した放送データを視聴データ取得部３１２に出力する。
　通信部３１５は、例えば、ネットワーク５１に接続される通信インタフェースと、放送波を受信するチューナと、を備える。 The communication unit 315 is connected to the network 51 and transmits / receives data to / from other devices (for example, the information processing apparatus 11, the information management apparatus 21, and the terminal apparatus 41) connected to the network 51.
Further, the communication unit 315 receives the content data of the channel indicated by the input data from the input unit 314 via the broadcast transmission path. The communication unit 315 outputs the received content data to the display unit 311, extracts broadcast data from the content data, and outputs the extracted broadcast data to the viewing data acquisition unit 312.
The communication unit 315 includes, for example, a communication interface connected to the network 51 and a tuner that receives broadcast waves.
（端末装置４１の構成）
　次に、端末装置４１の構成について説明する。以下では、端末装置４１が多機能携帯電話機である場合について説明する。
　図１３は、第１の実施形態に係る端末装置４１の構成を示すブロック図である。
　端末装置４１は、制御部４１１と、入力部４１２と、表示部４１３と、アンケート処理部４１４と、通信部４１５と、を備える。 (Configuration of terminal device 41)
Next, the configuration of the terminal device 41 will be described. Below, the case where the terminal device 41 is a multifunctional mobile phone is demonstrated.
FIG. 13 is a block diagram illustrating a configuration of the terminal device 41 according to the first embodiment.
The terminal device 41 includes a control unit 411, an input unit 412, a display unit 413, a questionnaire processing unit 414, and a communication unit 415.
　制御部４１１は、入力部４１２から入力された入力データに基づいて、上述したイベント要求データを生成し、生成したイベント要求データを、通信部４１５を介して情報管理装置２１に送信する。
　制御部４１１は、送信したイベント要求データに対応したイベント応答データを、情報管理装置２１からネットワーク５１、通信部４１５を介して受信し、受信したイベント応答データを表示部４１３に出力する。 The control unit 411 generates the event request data described above based on the input data input from the input unit 412, and transmits the generated event request data to the information management apparatus 21 via the communication unit 415.
The control unit 411 receives event response data corresponding to the transmitted event request data from the information management apparatus 21 via the network 51 and the communication unit 415, and outputs the received event response data to the display unit 413.
　入力部４１２は、ユーザの操作を受け付け、受け付けた操作に応じた入力データを生成し、生成した入力データを制御部４１１及びアンケート処理部４１４に出力する。生成した入力データは、例えば、上述したイベント情報、回答情報である。入力部４１２は、例えば、ポインティングデバイスである。また、入力部４１２は、表示部４１３と一体化されたタッチパネルであってもよい。 The input unit 412 receives a user operation, generates input data corresponding to the received operation, and outputs the generated input data to the control unit 411 and the questionnaire processing unit 414. The generated input data is, for example, the above-described event information and answer information. The input unit 412 is, for example, a pointing device. Further, the input unit 412 may be a touch panel integrated with the display unit 413.
　表示部４１３は、制御部４１１から入力されたイベント応答データ（例えば、商品の広告情報）が示す画像を表示する。表示部４１３は、アンケート処理部４１４から入力されたアンケートの画像を表示する。表示部４１３は、例えば、液晶ディスプレイである。また、表示部４１３は、入力部４１２と一体化されたタッチパネルであってもよい。 The display unit 413 displays an image indicated by event response data (for example, product advertisement information) input from the control unit 411. The display unit 413 displays an image of the questionnaire input from the questionnaire processing unit 414. The display unit 413 is, for example, a liquid crystal display. The display unit 413 may be a touch panel integrated with the input unit 412.
　アンケート処理部４１４は、情報処理装置１１から通信部４１５を介して受信した設問データを、表示部４１３に出力する。アンケート処理部４１４は、表示部４１３に出力した設問データに対する回答を示す回答データを、入力部４１２から入力された入力データが示す回答情報に基づいて生成する。アンケート処理部４１４は、生成した回答データを、通信部４１５を介して情報処理装置１１に送信する。 The questionnaire processing unit 414 outputs the question data received from the information processing apparatus 11 via the communication unit 415 to the display unit 413. The questionnaire processing unit 414 generates answer data indicating an answer to the question data output to the display unit 413 based on the answer information indicated by the input data input from the input unit 412. The questionnaire processing unit 414 transmits the generated answer data to the information processing apparatus 11 via the communication unit 415.
　通信部４１５は、ネットワーク５１に接続され、ネットワーク５１に接続された他の機器（例えば、情報処理装置１１、情報管理装置２１、端末装置３１）との間でデータの送受信を行う。通信部３１５は、例えば、ネットワーク５１に無線で接続する通信インタフェースである。 The communication unit 415 is connected to the network 51 and transmits / receives data to / from other devices (for example, the information processing apparatus 11, the information management apparatus 21, and the terminal apparatus 31) connected to the network 51. The communication unit 315 is a communication interface that connects to the network 51 wirelessly, for example.
（情報処理）
　次に、第１の実施形態に係る情報処理装置１１が行う情報処理について説明する。
　図１４は、第１の実施形態に係る情報処理装置１１が行う情報処理を示すフローチャートである。
（ステップＳ１０１）ユーザデータ登録部１１１は、ユーザ識別データと、ユーザ属性データと、機器データと、を対応付けたデータのセットを含んだユーザデータを生成し、ユーザデータ記憶部１１２に記憶させる。ユーザデータ登録部１１１は、ユーザ識別データと、情報管理装置２１に係る会員識別データと、を対応付けたデータのセットを含んだユーザ連携データを生成し、生成したユーザ連携データを、ユーザデータ記憶部１１２に記憶させる。その後、ステップＳ１０２に進む。 (Information processing)
Next, information processing performed by the information processing apparatus 11 according to the first embodiment will be described.
FIG. 14 is a flowchart illustrating information processing performed by the information processing apparatus 11 according to the first embodiment.
(Step S <b> 101) The user data registration unit 111 generates user data including a set of data in which user identification data, user attribute data, and device data are associated with each other, and stores the user data in the user data storage unit 112. The user data registration unit 111 generates user cooperation data including a set of data in which user identification data and member identification data related to the information management device 21 are associated, and stores the generated user cooperation data in a user data storage The data is stored in the unit 112. Thereafter, the process proceeds to step S102.
（ステップＳ１０２）視聴データ処理部１１３は、端末装置３１から視聴データを受信し、受信した視聴データを視聴データ記憶部１１４に記憶させる。その後、ステップＳ１０３に進む。
（ステップＳ１０３）イベント処理部１１９は、情報管理装置２１からイベントデータを受信し、受信したイベントデータを設問抽出部１１６１に出力する。その後、ステップＳ１０４に進む。 (Step S102) The viewing data processing unit 113 receives viewing data from the terminal device 31, and stores the received viewing data in the viewing data storage unit 114. Thereafter, the process proceeds to step S103.
(Step S103) The event processing unit 119 receives event data from the information management device 21, and outputs the received event data to the question extraction unit 1161. Thereafter, the process proceeds to step S104.
（ステップＳ１０４）設問抽出部１１６１は、アンケート抽出データを参照して、イベント処理部１１９から入力されたイベントデータが示すイベントに対応した設問を示す設問識別情報を、アンケート記憶部１１５から抽出する（アンケート候補抽出）。この時点では、複数の設問識別情報が抽出されることがある。設問抽出部１１６１は、ユーザ連携データを参照して入力されたイベントデータの会員識別データに対応するユーザ識別データを、ユーザデータ記憶部１１２から抽出する。設問抽出部１１６１は、抽出した設問識別情報、及びユーザ識別データを、配信条件判定部１１６２に出力する。その後、ステップＳ１０５に進む。
（ステップＳ１０５）配信条件判定部１１６２は、ユーザデータを参照して設問抽出部１１６１から入力されたユーザ識別データに対応する機器データ及びユーザ属性データを、ユーザデータ記憶部１１２から抽出する（端末装置特定）。その後、ステップＳ１０６に進む。 (Step S104) The question extraction unit 1161 refers to the questionnaire extraction data, and extracts question identification information indicating a question corresponding to the event indicated by the event data input from the event processing unit 119 from the questionnaire storage unit 115 ( Questionnaire candidate extraction). At this time, a plurality of question identification information may be extracted. The question extraction unit 1161 extracts the user identification data corresponding to the member identification data of the event data input with reference to the user cooperation data from the user data storage unit 112. The question extraction unit 1161 outputs the extracted question identification information and user identification data to the distribution condition determination unit 1162. Thereafter, the process proceeds to step S105.
(Step S105) The distribution condition determination unit 1162 extracts device data and user attribute data corresponding to the user identification data input from the question extraction unit 1161 with reference to the user data from the user data storage unit 112 (terminal device) specific). Thereafter, the process proceeds to step S106.
（ステップＳ１０６）配信条件判定部１１６２は、抽出した機器データに対応付けられた視聴データを、視聴データ記憶部１１４から抽出する（視聴データ参照）。その後、ステップＳ１０７に進む。
（ステップＳ１０７）配信条件判定部１１６２は、アンケート抽出データを参照して設問抽出部１１６１から入力された設問識別情報の１つについて、対応する配信条件識別情報を、アンケート記憶部１１５から抽出する。配信条件判定部１１６２は、抽出した配信条件識別情報が示す配信条件が、抽出したユーザ属性データ、視聴データ、その設問識別情報の配信件数情報が示す配信条件を満たすか否かにより、対応する設問データを配信するか否かを判定する（配信判定）。その後、ステップＳ１０８に進む。 (Step S106) The distribution condition determination unit 1162 extracts the viewing data associated with the extracted device data from the viewing data storage unit 114 (see viewing data). Thereafter, the process proceeds to step S107.
(Step S107) The distribution condition determination unit 1162 extracts corresponding distribution condition identification information from the questionnaire storage unit 115 for one of the question identification information input from the question extraction unit 1161 with reference to the questionnaire extraction data. The distribution condition determination unit 1162 determines whether the distribution condition indicated by the extracted distribution condition identification information satisfies the distribution condition indicated by the extracted user attribute data, viewing data, and the distribution number information of the question identification information. It is determined whether or not to distribute data (distribution determination). Thereafter, the process proceeds to step S108.
（ステップＳ１０８）配信条件判定部１１６２は、入力された設問識別情報の全て（全アンケート候補）についてステップＳ１０７に係る処理を実行したか否かを判定する。設問識別情報の全てについて実行したと判定された場合には（ステップＳ１０８　ＹＥＳ）、ステップＳ１０９に進む。未処理の設問識別情報があると判定された場合には（ステップＳ１０８　ＮＯ）、配信条件判定部１１６２は、未処理の設問識別情報の１つについて、対応する配信条件識別情報をアンケート記憶部１１５から新たに抽出して、ステップＳ１０７に進む。ステップＳ１０７では、新たに抽出した配信条件識別情報について処理が行われる。 (Step S108) The distribution condition determination unit 1162 determines whether or not the processing according to step S107 has been executed for all of the input question identification information (all questionnaire candidates). If it is determined that all of the question identification information has been executed (YES in step S108), the process proceeds to step S109. If it is determined that there is unprocessed question identification information (NO in step S108), the distribution condition determination unit 1162 sets the corresponding distribution condition identification information for one of the unprocessed question identification information to the questionnaire storage unit 115. Then, the process proceeds to step S107. In step S107, the newly extracted distribution condition identification information is processed.
（ステップＳ１０９）配信条件判定部１１６２は、配信すると判定された設問識別情報に対応する設問データを、アンケート記憶部１１５から読み出し、読み出した設問データを、端末装置３１、４１に配信する。配信条件判定部１１６２は、配信を行う毎に、各設問識別情報について配信件数を１ずつ増加させて設問データ毎の配信件数を計数する。その後、図１４に示す処理を終了する。 (Step S109) The distribution condition determination unit 1162 reads the question data corresponding to the question identification information determined to be distributed from the questionnaire storage unit 115, and distributes the read question data to the terminal devices 31 and 41. Each time delivery is performed, the delivery condition determination unit 1162 increments the delivery number for each question identification information by 1, and counts the delivery number for each question data. Then, the process shown in FIG. 14 is complete | finished.
　次に、第１の実施形態に係る回答処理部１１６３が行う処理の例について説明する。
　図１５は、第１の実施形態に係る回答処理部１１６３が行う処理の例を示すフローチャートである。
（ステップＳ２０１）回答処理部１１６３は、配信条件判定部１１６２が配信した設問データに対応する回答データを、端末装置３１又は端末装置４１から受信する。その後、ステップＳ２０２に進む。
（ステップＳ２０２）回答処理部１１６３は、回答データの発信元である端末装置３１、４１のユーザについて、対応する設問データに応じた回答ポイントを累積ポイント情報に加算する。その後、ステップＳ２０３に進む。 Next, an example of processing performed by the answer processing unit 1163 according to the first embodiment will be described.
FIG. 15 is a flowchart illustrating an example of processing performed by the answer processing unit 1163 according to the first embodiment.
(Step S201) The response processing unit 1163 receives the response data corresponding to the question data distributed by the distribution condition determining unit 1162 from the terminal device 31 or the terminal device 41. Thereafter, the process proceeds to step S202.
(Step S202) The answer processing unit 1163 adds the answer points corresponding to the corresponding question data to the accumulated point information for the users of the terminal devices 31 and 41 that are the sender of the answer data. Thereafter, the process proceeds to step S203.
（ステップＳ２０３）回答処理部１１６３は、受信した回答データについて配信条件識別情報毎に集計候補を行い、例えば、回答分布データを生成する。その後、ステップＳ２０４に進む。
（ステップＳ２０４）回答処理部１１６３は、生成した回答分布データについて、配信条件識別情報間で分析処理（配信条件間分析）を行って、分析データを生成する。その後、ステップＳ２０５に進む。
（ステップＳ２０５）回答処理部１１６３は、生成したデータに基づいて報告情報を生成する。その後、ステップＳ２０６に進む。
（ステップＳ２０６）回答処理部１１６３は、生成した報告情報を、例えば情報管理装置に送信する。その後、図１５に示す処理を終了する。 (Step S203) The answer processing unit 1163 performs aggregation candidates for each piece of distribution condition identification information for the received answer data, and generates answer distribution data, for example. Thereafter, the process proceeds to step S204.
(Step S204) The response processing unit 1163 performs an analysis process (analysis between distribution conditions) between the distribution condition identification information on the generated response distribution data to generate analysis data. Thereafter, the process proceeds to step S205.
(Step S205) The answer processing unit 1163 generates report information based on the generated data. Thereafter, the process proceeds to step S206.
(Step S206) The answer processing unit 1163 transmits the generated report information to, for example, the information management apparatus. Thereafter, the process shown in FIG.
　次に、第１の実施形態に係る端末装置３１、４１が行う情報処理について説明する。
　図１６は、第１の実施形態に係る端末装置３１、４１が行う情報処理を示すフローチャートである。
（ステップＳ３０１）通信部３１５は、入力部３１４からの入力データが示すチャネルのコンテンツデータを、放送伝送路を介して受信する（コンテンツ受信）。その後、ステップＳ３０２に進む。
（ステップＳ３０２）表示部３１１は、通信部３１５から入力されたコンテンツデータに基づく画像を表示する（コンテンツ受信）。その後、ステップＳ３０３に進む。 Next, information processing performed by the terminal devices 31 and 41 according to the first embodiment will be described.
FIG. 16 is a flowchart illustrating information processing performed by the terminal devices 31 and 41 according to the first embodiment.
(Step S301) The communication unit 315 receives the content data of the channel indicated by the input data from the input unit 314 via the broadcast transmission path (content reception). Thereafter, the process proceeds to step S302.
(Step S302) The display unit 311 displays an image based on the content data input from the communication unit 315 (content reception). Thereafter, the process proceeds to step S303.
（ステップＳ３０３）視聴データ取得部３１２は、その時点で表示部３１１に入力されているコンテンツデータに係る番組情報を抽出し、その時点の時刻を示す時刻情報と受信状況に基づいて受信日時情報を生成する。視聴データ取得部３１２は、抽出した番組情報と、自機を識別する機器データと、生成した受信日時情報と、を対応付けて生成した視聴データを、情報処理装置１１に送信する。その後、ステップＳ３０４に進む。 (Step S303) The viewing data acquisition unit 312 extracts the program information related to the content data input to the display unit 311 at that time, and receives the reception date and time information based on the time information indicating the time at that time and the reception status. Generate. The viewing data acquisition unit 312 transmits the viewing data generated by associating the extracted program information, device data for identifying the own device, and the generated reception date / time information to the information processing apparatus 11. Thereafter, the process proceeds to step S304.
（ステップＳ３０４）制御部４１１は、操作入力に応じて生成された入力データに基づいてイベント要求データを生成し、生成したイベント要求データを情報管理装置２１に送信する。その後、ステップＳ３０５に進む。
（ステップＳ３０５）アンケート処理部３１３又は４１４は、ステップＳ３０３で送信した視聴データ、ステップＳ３０４で送信したイベント要求データに応じた設問データ（アンケート）を、情報処理装置１１から受信する。その後、ステップＳ３０６に進む。
（ステップＳ３０６）アンケート処理部３１３又は４１４は、ユーザの操作による入力データに基づいて回答データを生成する（回答入力）。その後、ステップＳ３０７に進む。
（ステップＳ３０７）アンケート処理部３１３又は４１４は、生成した回答データを情報処理装置１１に送信する。その後、図１６に示す処理を終了する。 (Step S <b> 304) The control unit 411 generates event request data based on input data generated in response to an operation input, and transmits the generated event request data to the information management device 21. Thereafter, the process proceeds to step S305.
(Step S305) The questionnaire processing unit 313 or 414 receives from the information processing apparatus 11 question data (questionnaire) corresponding to the viewing data transmitted in step S303 and the event request data transmitted in step S304. Thereafter, the process proceeds to step S306.
(Step S306) The questionnaire processing unit 313 or 414 generates answer data based on the input data by the user's operation (answer input). Thereafter, the process proceeds to step S307.
(Step S307) The questionnaire processing unit 313 or 414 transmits the generated answer data to the information processing apparatus 11. Thereafter, the process shown in FIG. 16 ends.
　このように、第１の実施形態では、ユーザの行動に対応付けられた設問（例えば、アンケート）を示す設問データを記憶する記憶部（例えば、アンケート記憶部１１５）と、ユーザが行った行動（例えば、イベント）に係る行動情報を取得する行動処理部（例えば、イベント処理部１１９）と、取得した行動情報が示す行動以前にユーザが視聴したコンテンツに係る視聴データに基づいて、設問データを選択する設問制御部（例えば、アンケート制御部１１６）と、を用いる。
　これにより、ユーザが視聴したコンテンツがユーザの行動に与えた影響が、設問データが示す設問に対する回答に反映される。そのため、その回答を解析することにより、ユーザが視聴したコンテンツによるユーザの行動への影響の有無を把握することができる。 Thus, in 1st Embodiment, the memory | storage part (for example, questionnaire memory | storage part 115) which memorize | stores the question data which show the question (for example, questionnaire) matched with the user's action, and the action (for example) which the user performed ( For example, the question data is selected based on the behavior processing unit (for example, the event processing unit 119) that acquires the behavior information related to the event) and the viewing data related to the content viewed by the user before the behavior indicated by the acquired behavior information. And a question control unit (for example, a questionnaire control unit 116).
As a result, the influence of the content viewed by the user on the user's behavior is reflected in the answer to the question indicated by the question data. Therefore, by analyzing the answer, it is possible to grasp whether or not the content viewed by the user has an influence on the user's behavior.
（第２の実施形態）
　次に、本発明の第２の実施形態について、説明する。上述した第１の実施形態と同一の構成については、同一の符号を付して、それらの説明を援用する。
　図１７は、第２の実施形態に係る情報処理システム１ａの構成を示すブロック図である。
　情報処理システム１ａは、情報処理装置１１ａと、情報収集装置１１ｂと、情報管理装置２１と、端末装置３１と、端末装置４１と、を備える。即ち、情報処理システム１ａは、情報処理システム１（図１）において情報処理装置１１に代えて、情報処理装置１１ａ及び情報収集装置１１ｂを備える。情報処理装置１１ａでは、情報処理装置１１（図２）において、一部の構成が省略される。情報収集装置１１ｂは、情報処理装置１１ａで省略された構成を備える。 (Second Embodiment)
Next, a second embodiment of the present invention will be described. About the same structure as 1st Embodiment mentioned above, the same code | symbol is attached | subjected and those description is used.
FIG. 17 is a block diagram illustrating a configuration of an information processing system 1a according to the second embodiment.
The information processing system 1a includes an information processing device 11a, an information collection device 11b, an information management device 21, a terminal device 31, and a terminal device 41. That is, the information processing system 1a includes an information processing device 11a and an information collection device 11b instead of the information processing device 11 in the information processing system 1 (FIG. 1). In the information processing apparatus 11a, a part of the configuration is omitted in the information processing apparatus 11 (FIG. 2). The information collection device 11b has a configuration omitted from the information processing device 11a.
　図１８は、第２の実施形態に係る情報処理装置１１ａの構成を示すブロック図である。
　情報処理システム１ａは、ユーザデータ登録部１１１ａと、ユーザデータ記憶部１１２ａと、アンケート（設問情報）記憶部１１５と、アンケート制御部１１６と、放送データ取得部１１７と、放送データ記憶部１１８と、イベント処理部１１９と、通信部１２０ａと、を備える。
　情報処理システム１ａは、情報処理システム１（図２）において、ユーザデータ登録部１１１、ユーザデータ記憶部１１２に代えて、ユーザデータ登録部１１１ａ、ユーザデータ記憶部１１２ａを備える。また、情報処理システム１ａでは、情報処理システム１（図２）において、視聴データ処理部１１３、及び視聴データ記憶部１１４が省略される。 FIG. 18 is a block diagram illustrating a configuration of the information processing apparatus 11a according to the second embodiment.
The information processing system 1a includes a user data registration unit 111a, a user data storage unit 112a, a questionnaire (question information) storage unit 115, a questionnaire control unit 116, a broadcast data acquisition unit 117, a broadcast data storage unit 118, An event processing unit 119 and a communication unit 120a are provided.
The information processing system 1a includes a user data registration unit 111a and a user data storage unit 112a in place of the user data registration unit 111 and the user data storage unit 112 in the information processing system 1 (FIG. 2). In the information processing system 1a, the viewing data processing unit 113 and the viewing data storage unit 114 are omitted from the information processing system 1 (FIG. 2).
　ユーザデータ登録部１１１ａは、ユーザデータ登録部１１１（図２）と同様に、端末装置３１から受信したユーザ登録要求データに基づいてユーザデータを生成し、生成したユーザデータを、ユーザデータ記憶部１１２に記憶させる。但し、ユーザデータ登録部１１１ａは、ユーザ連携データを取得しなくてもよい。
　ユーザデータ記憶部１１２ａには、ユーザデータ記憶部１１２（図２）と同様に、ユーザデータが記憶されるが、ユーザ連携データは記憶されなくてもよい。 Similarly to the user data registration unit 111 (FIG. 2), the user data registration unit 111 a generates user data based on the user registration request data received from the terminal device 31, and the generated user data is stored in the user data storage unit 112. Remember me. However, the user data registration unit 111a may not acquire user cooperation data.
Although the user data is stored in the user data storage unit 112a in the same manner as the user data storage unit 112 (FIG. 2), the user cooperation data may not be stored.
　通信部１２０ａは、通信部１２０（図２）と同様に、ネットワーク５１に接続され、ネットワーク５１に接続された他の機器（例えば、情報収集装置１１ｂ、情報管理装置２１、端末装置３１、４１）との間でデータの送受信を行う。また、通信部１２０ａは、放送設備から放送伝送路から放送波で受信したコンテンツデータを、放送データ取得部１１７に出力する。 Similar to the communication unit 120 (FIG. 2), the communication unit 120a is connected to the network 51, and other devices connected to the network 51 (for example, the information collection device 11b, the information management device 21, and the terminal devices 31, 41). Send and receive data to and from. In addition, the communication unit 120a outputs the content data received from the broadcast facility through the broadcast transmission path via the broadcast wave to the broadcast data acquisition unit 117.
　図１９は、第２の実施形態に係る情報収集装置１１ｂの構成を示すブロック図である。
　情報収集装置１１ｂは、ユーザデータ登録部１１１ｂと、ユーザデータ記憶部１１２ｂと、視聴データ処理部１１３と、視聴データ記憶部１１４と、通信部１２０ｂと、を備える。
　ユーザデータ登録部１１１ｂは、ユーザデータ登録部１１１（図２）と同様に、ユーザ連携データを取得し、取得したユーザ連携データをユーザデータ記憶部１１２ｂに記憶させる。ユーザデータ登録部１１１ｂは、端末装置３１からユーザ登録要求データを、情報処理装置１１ａとは独立に受信する。ユーザデータ登録部１１１ｂは、その端末装置３１を識別する機器データを、ユーザ連携データを形成するユーザ識別データと対応付けて、ユーザデータ記憶部１１２ｂに記憶させる。但し、ユーザデータ登録部１１１ｂは、ユーザデータを取得しなくてもよい。
　ユーザデータ記憶部１１２ｂには、ユーザデータ記憶部１１２（図２）と同様に、ユーザ連携データが記憶され、ユーザ連携データを形成するユーザ識別データには、機器データが対応付けて記憶される。
　通信部１２０ｂは、ネットワーク５１に接続され、ネットワーク５１に接続された他の機器（例えば、情報処理装置１１ａ、情報管理装置２１、端末装置３１、４１）との間でデータの送受信を行う。 FIG. 19 is a block diagram illustrating a configuration of the information collection device 11b according to the second embodiment.
The information collection device 11b includes a user data registration unit 111b, a user data storage unit 112b, a viewing data processing unit 113, a viewing data storage unit 114, and a communication unit 120b.
Similarly to the user data registration unit 111 (FIG. 2), the user data registration unit 111b acquires user cooperation data, and stores the acquired user cooperation data in the user data storage unit 112b. The user data registration unit 111b receives user registration request data from the terminal device 31 independently of the information processing device 11a. The user data registration unit 111b stores the device data for identifying the terminal device 31 in the user data storage unit 112b in association with the user identification data forming the user cooperation data. However, the user data registration unit 111b may not acquire user data.
Similarly to the user data storage unit 112 (FIG. 2), user cooperation data is stored in the user data storage unit 112b, and device data is stored in association with user identification data forming the user cooperation data.
The communication unit 120b is connected to the network 51 and transmits / receives data to / from other devices (for example, the information processing apparatus 11a, the information management apparatus 21, and the terminal apparatuses 31, 41) connected to the network 51.
　上述したように、第２の実施形態において、情報処理装置１１ａ（図１８）と、情報収集装置１１ｂ（図１９）は、情報処理装置１１（図２）と同様の構成を備えるため、第１の実施形態の情報処理装置１１と同様の作用、効果を奏する。
　ここで、端末装置３１は、生成したユーザ登録要求データを、情報処理装置１１ａと情報収集装置１１ｂとに独立に送信し、視聴データを情報収集装置１１ｂに送信する。
　また、情報処理装置１１ａの設問抽出部１１６１は、ユーザ識別データを、情報収集装置１１ｂのユーザデータ記憶部１１２ｂから抽出する。情報処理装置１１ａの配信条件判定部１１６２は、視聴データを、情報収集装置１１ｂの視聴データ記憶部１１４から抽出する。 As described above, in the second embodiment, the information processing apparatus 11a (FIG. 18) and the information collection apparatus 11b (FIG. 19) have the same configuration as the information processing apparatus 11 (FIG. 2). The same operations and effects as those of the information processing apparatus 11 of the embodiment are obtained.
Here, the terminal device 31 independently transmits the generated user registration request data to the information processing device 11a and the information collection device 11b, and transmits viewing data to the information collection device 11b.
In addition, the question extraction unit 1161 of the information processing apparatus 11a extracts user identification data from the user data storage unit 112b of the information collection apparatus 11b. The distribution condition determination unit 1162 of the information processing device 11a extracts the viewing data from the viewing data storage unit 114 of the information collection device 11b.
　なお、第２の実施形態では、情報処理装置１１ａのユーザデータ記憶部１１２ａには、ユーザ連携データが記憶されてもよい。その場合には、情報収集装置１１ｂのユーザデータ記憶部１１２ｂには、ユーザ連携データが記憶されなくてもよい。また、その場合には、情報処理装置１１ａの設問抽出部１１６１は、ユーザ識別データを、自装置のユーザデータ記憶部１１２ａから抽出する。 In the second embodiment, user cooperation data may be stored in the user data storage unit 112a of the information processing apparatus 11a. In that case, user cooperation data does not need to be stored in the user data storage unit 112b of the information collection device 11b. In that case, the question extraction unit 1161 of the information processing apparatus 11a extracts the user identification data from the user data storage unit 112a of the own apparatus.
　従って、第２の実施形態でも、ユーザの行動に対応付けられた設問（例えば、アンケート）を示す設問データを記憶した記憶部（例えば、アンケート記憶部１１５）と、ユーザが行った行動（例えば、イベント）に係る行動情報を取得する行動処理部（例えば、イベント処理部１１９）と、取得した行動情報が示す行動以前にユーザが視聴したコンテンツに係る視聴データに基づいて、設問データを選択する設問制御部（例えば、アンケート制御部１１６）と、を用いる。
　これにより、選択された設問データに対する回答を解析することによって、ユーザが視聴したコンテンツによるユーザの行動への影響の有無を把握することができる。 Therefore, also in the second embodiment, a storage unit (for example, the questionnaire storage unit 115) that stores question data indicating a question (for example, a questionnaire) associated with the user's behavior, and an action performed by the user (for example, for example, A behavior processing unit (for example, event processing unit 119) that acquires behavior information related to an event, and a question that selects question data based on viewing data related to content that the user viewed before the behavior indicated by the acquired behavior information And a control unit (for example, questionnaire control unit 116).
Thus, by analyzing the answer to the selected question data, it is possible to grasp whether or not the content viewed by the user has an influence on the user's behavior.
　上述した第２の実施形態によれば、例えば、配信条件データで特定の視聴パターン（例えば、所定のコンテンツの視聴回数、視聴時間（分数）、視聴時間帯）に係る受信コンテンツ情報を設定しておくことで、その視聴パターンを有する視聴データが収集された端末装置３１のユーザの端末装置３１、４１に、設問データを送信することもできる。そのため、アンケート対象者を、かかるパターンの視聴履歴を有する者に限定することができる。
　逆に、そのパターンを有しない視聴データが収集された端末装置３１のユーザの端末装置３１、４１に設問データを送信することで、アンケート対象者を、かかるパターンの視聴履歴を有しない者に限定することができる。 According to the second embodiment described above, for example, the received content information relating to a specific viewing pattern (for example, the number of viewing times of predetermined content, viewing time (minutes), viewing time zone) is set in the distribution condition data. Thus, the question data can be transmitted to the terminal devices 31 and 41 of the user of the terminal device 31 from which the viewing data having the viewing pattern is collected. Therefore, the questionnaire target person can be limited to those who have a viewing history of such a pattern.
On the contrary, by sending the question data to the terminal devices 31 and 41 of the user of the terminal device 31 from which the viewing data not having the pattern is collected, the questionnaire target person is limited to those who do not have the viewing history of the pattern. can do.
　また、同一の設問識別情報に係る複数の配信条件データ間で、それぞれ異なる視聴データやユーザの属性を設定しておくことで、配信条件の異なるユーザのグループ間で回答の有意差の有無や独立性の有無を調査することができる。
　設問抽出データにおいて、視聴データのパターンに応じて異なる設問識別情報を設定しておくことで、視聴パターンの異なるユーザ間で、それぞれ異なる設問のアンケートを実施することができる。 In addition, by setting different viewing data and user attributes between multiple delivery condition data related to the same question identification information, there is a significant difference in response between groups of users with different delivery conditions, and independent The presence or absence of sex can be investigated.
By setting different question identification information according to the viewing data pattern in the question extraction data, it is possible to carry out different question questionnaires among users with different viewing patterns.
　なお、上述した第１及び第２の実施形態では、ユーザデータ記憶部１１２、１１２ａに、１つのユーザ識別データについて２つの端末装置３１、４１をそれぞれ識別する機器データが対応付けられて記憶される場合について説明したが、これには限られない。１つのユーザ識別データについて２つよりも多い数の端末装置を識別する機器データが対応付けられてもよい。
　また、上述した第１及び第２の実施形態では、主に端末装置４１が制御部４１１を有し、制御部４１１がイベント要求データを生成し、生成したイベント要求データを情報管理装置２１に送信する場合について説明したが、これには限られない。例えば、端末装置３１に、制御部４１１と同様な処理を行う制御部を設け、イベント要求データを生成、送信してもよい。その場合には、ユーザデータ記憶部１１２、１１２ａには、１つのユーザ識別データについて機器データとして端末装置３１を識別する機器データのみが対応付けられていればよい。
　また、端末装置３１のアンケート処理部３１３と端末装置４１のアンケート処理部４１４のいずれかは、省略されてもよい。 In the first and second embodiments described above, device data for identifying the two terminal devices 31 and 41 for one user identification data is stored in association with each other in the user data storage units 112 and 112a. Although the case has been described, the present invention is not limited to this. Device data that identifies more than two terminal devices may be associated with one user identification data.
In the first and second embodiments described above, the terminal device 41 mainly includes the control unit 411, the control unit 411 generates event request data, and transmits the generated event request data to the information management device 21. However, the present invention is not limited to this. For example, the terminal device 31 may be provided with a control unit that performs the same processing as the control unit 411, and event request data may be generated and transmitted. In that case, only the device data for identifying the terminal device 31 need only be associated with the user data storage units 112 and 112a as device data for one user identification data.
Further, either the questionnaire processing unit 313 of the terminal device 31 or the questionnaire processing unit 414 of the terminal device 41 may be omitted.
　また、上述した第１及び第２の実施形態によれば、主に情報管理装置２１が、商品の提供者が管理するサーバ装置であり、ユーザが顧客であって、イベントがその商品の購入、情報の閲覧である場合について説明したが、これには限られない。情報管理装置２１は、サービスの提供者が管理するサーバ装置であり、ユーザがサービスの利用者であり、イベントがそのサービスについての入会登録、退会登録、等であってもよい。
　また、情報管理装置２１が、情報閲覧サイト（ウェブサイト）である場合には、イベントがその情報閲覧サイトで管理されている閲覧対象データに対する閲覧であってもよい。
　また、情報管理装置２１が、代金決済業者（例えば、クレジットカード会社、デビットカード会社、等）が管理するサーバ装置である場合には、イベントが決済要求（例えば、カード利用による支払い）であってもよい。 Further, according to the first and second embodiments described above, the information management device 21 is mainly a server device managed by a product provider, the user is a customer, and the event is the purchase of the product, Although the case of browsing information has been described, the present invention is not limited to this. The information management device 21 is a server device managed by a service provider, the user may be a user of the service, and the event may be membership registration, withdrawal registration, etc. for the service.
Moreover, when the information management apparatus 21 is an information browsing site (website), the event may be browsing with respect to browsing target data managed by the information browsing site.
Further, when the information management device 21 is a server device managed by a payment settlement company (for example, a credit card company, a debit card company, etc.), the event is a settlement request (for example, payment by using a card). Also good.
（第３の実施形態）
　第３の実施形態では、上述した第１及び第２の実施形態の情報処理装置１１、１１ａの一部、例えば、ユーザデータ登録部１１１、１１１ａ、１１１ｂ、視聴データ処理部１１３、アンケート制御部１１６、放送データ取得部１１７、イベント処理部１１９、情報収集装置１１ｂの一部、例えば、ユーザデータ登録部１１１ｂ、視聴データ処理部１１３、端末装置３１の一部、例えば、視聴データ取得部３１２、アンケート処理部３１３、端末装置４１の一部、例えば、制御部４１１、アンケート処理部４１４を、それぞれコンピュータで実現するようにしてもよい。その場合、この制御機能を実現するためのプログラムをコンピュータ読み取り可能な記録媒体に記録して、この記録媒体に記録されたプログラムをコンピュータシステムに読み込ませ、実行することによって実現してもよい。なお、ここでいう「コンピュータシステム」とは、情報処理装置１１、１１ａ、情報収集装置１１ｂ、端末装置３１、又は端末装置４１に内蔵されたコンピュータシステムであって、ＯＳや周辺機器等のハードウェアを含む。また、「コンピュータ読み取り可能な記録媒体」とは、フレキシブルディスク、光磁気ディスク、ＲＯＭ、ＣＤ－ＲＯＭ等の可搬媒体、コンピュータシステムに内蔵されるハードディスク等の記憶装置である。さらに「コンピュータ読み取り可能な記録媒体」とは、インターネット等のネットワークや電話回線等の通信回線を介してプログラムを送信する場合の通信線のように、短時間、動的にプログラムを保持するもの、その場合のサーバやクライアントとなるコンピュータシステム内部の揮発性メモリのように、一定時間プログラムを保持しているものも含んでもよい。また上記プログラムは、前述した機能の一部を実現するためのものであってもよく、さらに前述した機能をコンピュータシステムにすでに記録されているプログラムとの組み合わせで実現できるものであってもよい。
　また、第３の実施形態では、上述した第１又は第２の実施形態における情報処理装置１１、１１ａ、情報収集装置１１ｂ、端末装置３１、又は端末装置４１の一部、または全部を、ＬＳＩ（Ｌａｒｇｅ　Ｓｃａｌｅ　Ｉｎｔｅｇｒａｔｉｏｎ）等の集積回路として実現してもよい。情報処理装置１１、１１ａ、情報収集装置１１ｂ、端末装置３１、又は端末装置４１の各機能ブロックは個別にプロセッサ化してもよいし、一部、または全部を集積してプロセッサ化してもよい。また、集積回路化の手法はＬＳＩに限らず専用回路、または汎用プロセッサで実現してもよい。また、半導体技術の進歩によりＬＳＩに代替する集積回路化の技術が出現した場合、その技術による集積回路を用いてもよい。 (Third embodiment)
In the third embodiment, a part of the information processing apparatuses 11 and 11a of the first and second embodiments described above, for example, the user data registration units 111, 111a, and 111b, the viewing data processing unit 113, and the questionnaire control unit 116. , Broadcast data acquisition unit 117, event processing unit 119, part of information collection device 11b, for example, user data registration unit 111b, viewing data processing unit 113, part of terminal device 31, for example, viewing data acquisition unit 312, questionnaire The processing unit 313 and a part of the terminal device 41, for example, the control unit 411 and the questionnaire processing unit 414 may be realized by computers. In that case, the program for realizing the control function may be recorded on a computer-readable recording medium, and the program recorded on the recording medium may be read by the computer system and executed. The “computer system” here is a computer system built in the information processing apparatuses 11 and 11a, the information collection apparatus 11b, the terminal apparatus 31, or the terminal apparatus 41, and includes hardware such as an OS and peripheral devices. including. The “computer-readable recording medium” is a portable medium such as a flexible disk, a magneto-optical disk, a ROM, a CD-ROM, or a storage device such as a hard disk built in the computer system. Furthermore, the “computer-readable recording medium” is a medium that dynamically holds a program for a short time, such as a communication line when transmitting a program via a network such as the Internet or a communication line such as a telephone line, In this case, a volatile memory inside a computer system that serves as a server or a client may be included that holds a program for a certain period of time. The program may be a program for realizing a part of the functions described above, and may be a program capable of realizing the functions described above in combination with a program already recorded in a computer system.
In the third embodiment, a part or all of the information processing apparatuses 11 and 11a, the information collection apparatus 11b, the terminal apparatus 31, or the terminal apparatus 41 in the first or second embodiment described above is integrated into an LSI ( It may be realized as an integrated circuit such as Large Scale Integration). Each functional block of the information processing apparatus 11, 11a, the information collecting apparatus 11b, the terminal apparatus 31, or the terminal apparatus 41 may be individually made into a processor, or a part or all of them may be integrated into a processor. Further, the method of circuit integration is not limited to LSI, and may be realized by a dedicated circuit or a general-purpose processor. Further, in the case where an integrated circuit technology that replaces LSI appears due to progress in semiconductor technology, an integrated circuit based on the technology may be used.
　以上、図面を参照してこの発明の各実施形態について詳しく説明してきたが、具体的な構成は上述のものに限られることはなく、この発明の要旨を逸脱しない範囲内において様々な設計変更等をすることが可能である。 As described above, the embodiments of the present invention have been described in detail with reference to the drawings. However, the specific configuration is not limited to that described above, and various design changes and the like can be made without departing from the scope of the present invention. It is possible to
　本発明の一態様は、ユーザが視聴したコンテンツによるユーザの行動への影響の有無を把握することが必要な情報処理装置、情報処理システム、端末装置、情報処理方法、及び記録媒体などに適用することができる。 One embodiment of the present invention is applied to an information processing device, an information processing system, a terminal device, an information processing method, a recording medium, and the like that require grasping whether or not the content viewed by the user has an influence on the user's behavior be able to.
１、１ａ…情報処理システム、
１１、１１ａ…情報処理装置、
１１１、１１１ａ、１１１ｂ…ユーザデータ登録部、
１１２、１１２ａ、１１２ｂ…ユーザデータ記憶部、
１１３…視聴データ処理部、１１４…視聴データ記憶部、
１１５…アンケート記憶部、１１６…アンケート制御部、１１６１…設問抽出部、
１１６２…配信条件判定部、１１６３…回答処理部、１１７…放送データ取得部、
１１８…放送データ記憶部、１１９…イベント処理部、
１２０、１２０ａ、１２０ｂ…通信部、
１１ｂ…情報収集装置、２１…情報管理装置、２１１…ユーザデータ登録部、
２１２…ユーザデータ記憶部、２１３…イベント処理部、２１４…イベントデータ記憶部、
２１５…通信部、
３１…端末装置、３１１…表示部、３１２…視聴データ取得部、
３１３…アンケート処理部、３１４…入力部、３１５…通信部、
４1…端末装置、４１１…制御部、４１２…入力部、４１３…表示部、
４１４…アンケート処理部、４１５…通信部 1, 1a Information processing system
11, 11a ... Information processing device,
111, 111a, 111b ... user data registration unit,
112, 112a, 112b ... user data storage unit,
113 ... Viewing data processing unit, 114 ... Viewing data storage unit,
115 ... Questionnaire storage unit 116 ... Questionnaire control unit 1161 ... Question extraction unit
1162 ... Distribution condition determination unit, 1163 ... Reply processing unit, 117 ... Broadcast data acquisition unit,
118 ... Broadcast data storage unit, 119 ... Event processing unit,
120, 120a, 120b ... communication section,
11b ... Information collection device, 21 ... Information management device, 211 ... User data registration unit,
212 ... User data storage unit, 213 ... Event processing unit, 214 ... Event data storage unit,
215. Communication unit,
31 ... Terminal device, 311 ... Display unit, 312 ... Viewing data acquisition unit,
313 ... Questionnaire processing unit, 314 ... input unit, 315 ... communication unit,
41 ... terminal device, 411 ... control unit, 412 ... input unit, 413 ... display unit,
414 ... Questionnaire processing unit, 415 ... Communication unit

Claims (8)

  1. 　ユーザの行動に対応付けられた設問を示す設問データを記憶する記憶部と、
    　前記ユーザが行った行動に係る行動情報を取得する行動処理部と、
    　前記行動処理部が取得した前記行動情報が示す行動以前に、前記ユーザが視聴したコンテンツに係る視聴データに基づいて、設問データを選択する設問制御部と、
    　を備える情報処理装置。     A storage unit for storing question data indicating questions associated with user actions;
    An action processing unit for acquiring action information related to an action performed by the user;
    Before the action indicated by the action information acquired by the action processing unit, a question control unit that selects question data based on viewing data related to the content viewed by the user;
    An information processing apparatus comprising:
  2. 　前記行動処理部は、前記行動情報として前記ユーザが行った消費に関連する行動を示す行動情報を取得し、
    　前記設問制御部は、前記行動処理部が取得した前記行動情報の対象となる財に対応付けられた設問データを抽出する設問抽出部、を備える請求項１に記載の情報処理装置。     The behavior processing unit acquires behavior information indicating behavior related to consumption performed by the user as the behavior information,
    The information processing apparatus according to claim 1, wherein the question control unit includes a question extraction unit that extracts question data associated with the goods that are targets of the behavior information acquired by the behavior processing unit.
  3. 　前記設問制御部は、
    　前記設問抽出部が抽出した前記設問データを、前記ユーザの属性又は前記視聴データに基づいて配信するか否かを判定する配信条件判定部、を備える請求項２に記載の情報処理装置。     The question control unit
    The information processing apparatus according to claim 2, further comprising: a distribution condition determination unit that determines whether the question data extracted by the question extraction unit is distributed based on the user attribute or the viewing data.
  4. 　情報処理装置と端末装置とを備える情報処理システムであって、
    　前記情報処理装置は、
    　ユーザの行動に対応付けられた設問を示す設問データを記憶する記憶部と、
    　前記ユーザが行った行動に係る行動情報を取得する行動処理部と、
    　前記行動処理部が取得した前記行動情報が示す行動以前に、前記ユーザが視聴したコンテンツに係る視聴データに基づいて、設問データを選択する設問制御部と、
    　を備え、
    　前記端末装置は、
    　受信したコンテンツを表示する表示部と、
    　前記表示部が表示した前記コンテンツに係る前記視聴データを取得して前記情報処理装置に送信する視聴データ取得部と、
    　前記情報処理装置から前記設問データを受信する設問処理部と、
    　を備える情報処理システム。     An information processing system comprising an information processing device and a terminal device,
    The information processing apparatus includes:
    A storage unit for storing question data indicating questions associated with user actions;
    An action processing unit for acquiring action information related to an action performed by the user;
    Before the action indicated by the action information acquired by the action processing unit, a question control unit that selects question data based on viewing data related to the content viewed by the user;
    With
    The terminal device
    A display for displaying the received content;
    A viewing data acquisition unit that acquires the viewing data related to the content displayed by the display unit and transmits the acquired viewing data to the information processing apparatus;
    A question processing unit for receiving the question data from the information processing device;
    An information processing system comprising:
  5. 　受信した番組のコンテンツを表示する表示部と、
    　前記表示部が表示したコンテンツに係る視聴データを取得し、取得した前記視聴データを情報処理装置に送信する視聴データ取得部と、
    　前記情報処理装置から前記視聴データに基づいてユーザが行った行動以前に視聴したコンテンツに基づいて選択された設問データを受信する設問処理部と、
    　を備える端末装置。     A display for displaying the content of the received program;
    A viewing data acquisition unit that acquires viewing data related to the content displayed by the display unit, and transmits the acquired viewing data to an information processing device;
    A question processing unit that receives question data selected based on content viewed before the action performed by the user based on the viewing data from the information processing device;
    A terminal device comprising:
  6. 　操作入力に応じてユーザが行う行動に係る行動情報を前記行動に係る機器に送信する制御部と、
    　情報処理装置から前記ユーザが視聴した視聴データに基づいて前記ユーザが行った行動以前に視聴したコンテンツに基づいて選択された設問データを受信する設問処理部と、
    　を備える端末装置。     A control unit that transmits behavior information related to a behavior performed by a user in response to an operation input to the device related to the behavior;
    A question processing unit that receives question data selected based on content viewed before an action performed by the user based on viewing data viewed by the user from an information processing device;
    A terminal device comprising:
  7. 　情報処理装置における情報処理方法において、
    　ユーザが行った行動に係る行動情報を取得する行動処理過程と、
    　前記行動処理過程で取得した前記行動情報が示す行動以前に前記ユーザが視聴したコンテンツに係る視聴データに基づいて、前記ユーザの行動に対応付けられた設問を示す設問データを記憶する記憶部から設問データを選択する設問制御過程と、
    　を有する情報処理方法。     In an information processing method in an information processing apparatus,
    An action processing process for acquiring action information related to an action performed by the user;
    A question is stored from a storage unit that stores question data indicating a question associated with the user's behavior based on viewing data related to the content viewed by the user before the behavior indicated by the behavior information acquired in the behavior processing process. Question control process to select data,
    An information processing method comprising:
  8. 　情報処理装置のコンピュータに、
    　ユーザが行った行動に係る行動情報を取得する行動処理手順、
    　前記行動処理手順で取得した前記行動情報が示す行動以前に前記ユーザが視聴したコンテンツに係る視聴データに基づいて、前記ユーザの行動に対応付けられた設問を示す設問データを記憶する記憶部から設問データを選択する設問制御手順、
    　を実行させるための情報処理プログラムを記録したコンピュータ読み取り可能な記録媒体。     In the computer of the information processing device,
    Action processing procedure for acquiring action information related to action performed by the user,
    Based on viewing data related to content viewed by the user before the behavior indicated by the behavior information acquired in the behavior processing procedure, a question is stored from a storage unit that stores question data indicating a question associated with the user's behavior. Question control procedure to select data,
    The computer-readable recording medium which recorded the information processing program for performing this.
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