WO2015008441A1 - Dispositif serveur publicitaire, et programme - Google Patents

Dispositif serveur publicitaire, et programme Download PDF

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Publication number
WO2015008441A1
WO2015008441A1 PCT/JP2014/003518 JP2014003518W WO2015008441A1 WO 2015008441 A1 WO2015008441 A1 WO 2015008441A1 JP 2014003518 W JP2014003518 W JP 2014003518W WO 2015008441 A1 WO2015008441 A1 WO 2015008441A1
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WIPO (PCT)
Prior art keywords
advertisement
screen
display
application
unit
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PCT/JP2014/003518
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English (en)
Japanese (ja)
Inventor
温人 須山
将良 柳瀬
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ソフトバンクモバイル株式会社
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Publication of WO2015008441A1 publication Critical patent/WO2015008441A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates to an advertisement providing device and a program.
  • Patent Document 1 JP 2013-105030 A
  • the activation instruction detection unit that detects the activation instruction of the application and the application screen generated by the application when the activation instruction detection unit detects the activation instruction of the application are first displayed.
  • An application display control unit that displays on the layer, and an advertisement display control unit that displays an advertisement screen on a second display layer that is higher than the first display layer when the activation instruction detection unit detects an application activation instruction.
  • An advertisement providing device is provided.
  • the advertisement providing apparatus may be equipped with a platform, and the first display layer may be an application layer in this platform.
  • the second display layer may be a higher layer than the telephone layer in the platform and a lower layer than the system error layer.
  • the advertisement providing apparatus may further include a lock screen display instruction detection unit that detects a lock screen display instruction that restricts an input operation, and the advertisement display control unit includes a lock screen display instruction detection unit that displays a lock screen display instruction. May be displayed on the key guard layer in the platform instead of the lock screen, or the advertisement screen may be displayed on a display layer higher than the key guard layer.
  • the advertisement display control unit detects the lock screen display instruction and displays the advertisement screen on a display layer higher than the key guard layer when the lock screen display instruction detection unit detects the lock screen display instruction.
  • the advertisement screen may be hidden according to the input, and a lock release screen that accepts a lock screen release operation may be displayed.
  • the advertisement providing apparatus may further include an application type acquisition unit that acquires a type of an application for which the activation instruction detection unit has detected the activation instruction, and the advertisement display control unit displays an advertisement screen based on the type of the application. You may control.
  • the advertisement display control unit may select an advertisement screen corresponding to the type of application acquired by the application type acquisition unit from a plurality of advertisement screens and display the selected advertisement screen on the second display layer.
  • the advertisement display control unit may display the advertisement screen on the second display layer according to the display time corresponding to the type of application acquired by the application type acquisition unit.
  • the advertisement display control unit may determine the application type acquired by the application type acquisition unit in advance without displaying the advertisement screen on the second display layer when the application type is a predetermined application type.
  • the advertisement screen may be displayed on the second display layer when it is not the type of the displayed application.
  • the advertisement display control unit receives an instruction to hide the advertisement screen together with the advertisement screen when the type of the application acquired by the application type acquisition unit is a predetermined type of application.
  • a hidden reception object may be displayed.
  • the activation instruction detection unit displays the advertisement screen on the second display layer, the activation instruction is detected again, and the time between the previous detection and the current detection is determined in advance.
  • the advertisement display control unit may display the advertisement screen on the second display layer. If the time between the previous detection and the current detection is equal to or less than a predetermined time, the advertisement display control is performed. The unit may not display the advertisement screen on the second display layer.
  • the advertisement providing device includes: a sound acquisition unit that acquires sound around the advertisement supply device; and an advertisement screen selection unit that selects an advertisement screen displayed by the advertisement display control unit based on the sound acquired by the sound acquisition unit. Furthermore, you may prepare.
  • the advertisement screen selecting unit may identify a television CM output around the advertisement providing device based on the sound acquired by the sound obtaining unit, and the advertisement is selected based on the identified television CM. You may select the advertising screen which a display control part displays.
  • the advertisement providing device includes an image acquisition unit that acquires an image around the advertisement providing device, and an advertisement screen selection unit that selects an advertisement screen displayed by the advertisement display control unit based on the image acquired by the image acquisition unit. Furthermore, you may prepare.
  • the advertisement providing device selects a temperature acquisition unit that acquires a temperature around the advertisement providing device and an advertisement screen corresponding to the temperature acquired by the temperature acquisition unit as an advertisement screen displayed by the advertisement display control unit. May be further included.
  • the advertisement providing device includes an acceleration acquisition unit that acquires acceleration of the advertisement providing device, a state determination unit that determines a state of the advertisement provision device based on the acceleration acquired by the acceleration acquisition unit, and an advertisement that is determined by the state determination unit You may further provide the advertisement screen selection part which selects the advertisement screen which an advertisement display control part displays based on the state of a provision apparatus.
  • a program for causing a computer to function as the advertisement providing apparatus is provided.
  • FIG. 1 schematically shows an example of a functional configuration of a mobile phone.
  • the example of a display by a mobile telephone is shown schematically.
  • Another example of an advertisement screen is shown roughly.
  • the other example of a display by a mobile telephone is shown roughly.
  • the other example of a display by a mobile telephone is shown roughly.
  • FIG. 1 schematically shows an example of a communication environment of the mobile phone 100.
  • the mobile phone 100 may be an example of an advertisement providing device.
  • the mobile phone 100 communicates with the advertisement providing server 200 via the network 10.
  • the network 10 may include the Internet and a telephone network.
  • the mobile phone 100 receives the advertisement screen from the advertisement providing server 200.
  • the advertisement screen may be image data including an advertisement.
  • the image data including the advertisement may be a still image or a moving image.
  • the mobile phone 100 displays an advertisement screen when a predetermined condition is satisfied.
  • the mobile phone 100 when the mobile phone 100 detects an application activation instruction, the mobile phone 100 displays an advertisement screen on a display layer higher than a display layer on which an application screen generated by the application is displayed.
  • An application may be called an application.
  • the mobile phone 100 hides the advertisement screen after a predetermined time has elapsed since the still image advertisement screen was displayed and after the moving image advertisement screen has ended. Thereby, the application screen of the application started during the advertisement screen display can be visually recognized by the user. As described above, according to the mobile phone 100 according to the present embodiment, it is possible to efficiently provide advertisements to the user by using the time from when an application activation instruction is detected until the application is activated. .
  • the predetermined time for displaying the still image advertisement screen may be set as a default in the mobile phone 100 and may be changeable. Further, the display time may be associated with each advertisement screen, and the mobile phone 100 may display according to the time.
  • the mobile phone 100 displays the advertisement screen instead of the lock screen or on a layer higher than the display layer that displays the lock screen. Thereby, the opportunity to provide an advertisement screen to a user can be increased.
  • FIG. 2 schematically shows a functional configuration of the mobile phone 100.
  • the mobile phone 100 includes a display unit 102, an input reception unit 104, a start instruction detection unit 106, an application type acquisition unit 108, an application display control unit 110, an advertisement display control unit 112, an advertisement screen storage unit 114, an advertisement screen acquisition unit 116, Lock screen display instruction detection unit 118, advertisement screen selection unit 120, user information acquisition unit 122, audio acquisition unit 124, image acquisition unit 126, acceleration acquisition unit 128, state determination unit 130, temperature acquisition unit 132, and position acquisition unit 134 Is provided.
  • the mobile phone 100 may include only a part of the configuration without including all of these configurations.
  • the display unit 102 is a display such as a liquid crystal display and an organic EL display.
  • the display unit 102 may be capable of touch input.
  • the input reception unit 104 receives input from the user.
  • the input receiving unit 104 may receive a touch input on the display unit 102.
  • the input receiving unit 104 may receive an input for the physical key.
  • the activation instruction detection unit 106 detects an activation instruction of the application. For example, when the input reception unit 104 receives an input for an application icon displayed on the display unit 102, the activation instruction detection unit 106 detects the input as an application activation instruction.
  • the application type acquisition unit 108 acquires the type of application for which the activation instruction detection unit 106 has detected the activation instruction.
  • the type of app may be the name of the app. Further, the application type may be a package name of the application. Further, the application type may be an application category.
  • the category of the application may include mail, browser, SNS / communication, map / navigation, game, and the like. For example, the application type acquisition unit 108 determines the application category by referring to a correspondence table between the application name or package name and the application category.
  • the application display control unit 110 displays an application screen generated by the application on the first display layer when the activation instruction detection unit 106 detects the activation instruction of the application.
  • displaying the application screen on the first display layer may mean forming the application screen on the first display layer. That is, displaying the application screen on the first display layer may include forming the application screen on the first display layer in a state where the application screen is covered with another display layer and cannot be visually recognized by the user.
  • the first display layer may be a layer that displays an application screen generated by an application among a plurality of display layers.
  • the first display layer is an application layer in an Android OS.
  • the Android OS may be an example of a platform.
  • the advertisement display control unit 112 displays the advertisement screen on the second display layer higher than the first display layer when the activation instruction detection unit 106 detects the activation instruction of the application.
  • the second display layer may be a higher layer than the layer that displays the application screen generated by the application among the plurality of display layers.
  • the second display layer is a higher layer than the phone layer in the Android OS and is a lower layer than the system error layer.
  • the advertisement display control unit 112 may hide the advertisement screen in response to detection of an incoming call. Thereby, when an incoming call is received while the advertisement screen is displayed, the incoming call screen can be made visible.
  • the advertisement display control unit 112 displays the advertisement screen on the second display layer and the activation instruction detection unit detects the activation instruction of the application again, the time between the previous detection and the current detection is determined in advance.
  • the advertisement screen is displayed on the second display layer when it is longer than the predetermined time, and the advertisement screen is displayed on the second display layer when the time between the previous detection and the current detection is less than a predetermined time. It does not have to be displayed.
  • the application screen can be provided without providing the advertisement screen, and the user is bothered. Can be prevented.
  • the advertisement display control unit 112 may change the display direction of the advertisement screen according to the advertisement screen to be displayed. For example, when the advertisement screen is a horizontally long image, the advertisement screen is displayed by aligning the horizontal direction of the advertisement screen with the long side direction of the display unit 102.
  • the advertisement display control unit 112 may display an advertisement screen including link information to a web page related to the advertisement screen. When the advertisement screen is selected, the web page linked by the link information included in the advertisement screen May be displayed.
  • the advertisement display control unit 112 may acquire the advertisement screen stored in the advertisement screen storage unit 114 and display it on the second display layer.
  • the advertisement screen storage unit 114 stores a plurality of advertisement screens.
  • the advertisement screen storage unit 114 may store the advertisement screen acquired by the advertisement screen acquisition unit 116 from the advertisement providing server 200.
  • the advertisement screen acquisition unit 116 receives the advertisement screen from the advertisement providing server 200.
  • the advertisement screen acquisition unit 116 receives an advertisement screen distributed by the advertisement providing server 200. Further, the advertisement screen acquisition unit 116 may transmit an advertisement screen acquisition request to the advertisement providing server 200 and receive the advertisement screen as a response.
  • the advertisement display control unit 112 may control the display of the advertisement screen based on the type of application acquired by the application type acquisition unit 108. For example, the advertisement display control unit 112 selects, from the advertisement screen storage unit 114, an advertisement screen corresponding to the type of the application acquired by the application type acquisition unit 108 among the plurality of advertisement screens stored in the advertisement screen storage unit 114. Display on the second display layer. For example, the advertisement display control unit 112 compares the application type stored in the advertisement screen storage unit 114 in association with each of the plurality of advertisement screens with the application type acquired by the application type acquisition unit 108. , Select the ad screen that matches the app type.
  • Each of the plurality of advertisement screens may be associated with an application type related to the content of the advertisement. Thereby, the advertisement relevant to the said application can be provided with respect to the user who instruct
  • an application screen that is desired to be provided more times to the user may be associated with an application type having a higher use frequency. Thereby, it is possible to improve the possibility that an advertisement screen that is desired to be provided to the user more times is provided to the user.
  • the advertisement display control unit 112 may display the advertisement screen on the second display layer according to the display time corresponding to the type of application acquired by the application type acquisition unit 108.
  • the advertisement display control unit 112 may determine the display time by referring to the display time previously associated with each of the plurality of application types. Thereby, the advertisement screen can be displayed for a time corresponding to the type of application.
  • a longer display time may be associated with an application type that takes longer to start.
  • the advertisement display control unit 112 can increase the display time for displaying the advertisement screen as the application that takes more time to start is started. In other words, the display time for displaying the advertisement screen can be shortened as the application that takes less time to start is started.
  • the advertisement display control unit 112 does not display an advertisement screen when the application type acquired by the application type acquisition unit 108 is a predetermined application type, and does not display an advertisement screen when it is not a predetermined application type.
  • the screen may be displayed on the second display layer.
  • the advertisement display control unit 112 does not display an advertisement screen for an application that requires more immediacy such as a telephone application. Accordingly, it is possible to prevent the start of the operation of the application from being delayed due to the display of the advertisement screen even though the application requiring immediacy is activated.
  • the lock screen display instruction detection unit 118 detects a lock screen display instruction in which an input operation is restricted.
  • the lock screen display instruction detection unit 118 for example, after the mobile phone 100 is turned on, after returning from the power-off state, after a predetermined time has elapsed since the return from the power-off state, etc. Detects the output lock screen display instruction.
  • the advertisement display control unit 112 may display an advertisement screen instead of the lock screen when the lock screen display instruction detection unit 118 detects a lock screen display instruction. For example, when the mobile phone 100 is an Android terminal, the advertisement display control unit 112 displays an advertisement screen on the key guard layer in the Android OS instead of the lock screen.
  • the advertisement display control unit 112 may display the advertisement screen including a release reception object that accepts a lock screen release operation.
  • the mobile phone 100 displays a lock release screen including the lock release object.
  • the lock release object may be any of an object that receives an input of a pattern for releasing the lock, an object that receives an input of a lock number for releasing the lock, and an object that receives an input of a password for releasing the lock.
  • the advertisement display control unit 112 may display the lock release object instead of the release reception object on the advertisement screen.
  • the advertisement display control unit 112 may display one advertisement screen instead of the lock screen. Further, the advertisement display control unit 112 may sequentially switch and display a plurality of advertisement screens instead of the lock screen.
  • the advertisement display control unit 112 may display the advertisement screen on a layer higher than the display layer that displays the lock screen when the lock screen display instruction detection unit 118 detects the lock screen display instruction. For example, when the mobile phone 100 is an Android terminal, the advertisement display control unit 112 displays an advertisement screen on a layer higher than the key guard layer in the Android OS.
  • the advertisement display control unit 112 may hide the advertisement screen after a predetermined time has elapsed when the still image advertisement screen is displayed in a layer higher than the display layer displaying the lock screen. Moreover, the advertisement display control unit 112 may hide the advertisement screen after the movie ends when the advertisement screen of the movie is displayed in a layer higher than the display layer that displays the lock screen. As a result, the lock screen can be visually recognized by the user, and input to the lock screen can be performed, so that the user can perform an unlock operation.
  • the advertisement screen selection unit 120 selects an advertisement screen displayed by the advertisement display control unit 112. For example, the advertisement screen selection unit 120 selects an advertisement screen to be displayed from a plurality of advertisement screens stored in the advertisement screen storage unit 114 according to the user information acquired by the user information acquisition unit 122. The advertisement screen selection unit 120 may select an advertisement screen based on information about the user such as age, sex, height, weight, occupation, and hobbies.
  • the advertisement screen selection unit 120 may store the selected advertisement screen. Then, when the advertisement display control unit 112 displays the advertisement screen, the selected advertisement screen may be transmitted to the advertisement display control unit 112. As described above, the advertisement screen selection unit 120 selects the advertisement screen in advance before the advertisement display control unit 112 displays the advertisement screen, so that the selection process is performed when the advertisement display control unit 112 displays the advertisement screen.
  • the advertisement screen can be displayed in a shorter time compared to the case where it is performed.
  • the voice acquisition unit 124 acquires the voice around the mobile phone 100.
  • the voice acquisition unit 124 may acquire voice around the mobile phone 100 via a microphone included in the mobile phone 100.
  • the sound acquisition unit 124 may receive the sound recorded by the sound collection device from the sound collection device arranged around the mobile phone 100.
  • the advertisement screen selection unit 120 may select an advertisement screen displayed by the advertisement display control unit 112 based on the voice acquired by the voice acquisition unit 124. For example, the advertisement screen selection unit 120 selects an advertisement screen related to a keyword included in the voice acquired by the voice acquisition unit 124 from among a plurality of advertisement screens. For example, the advertisement screen selection unit 120 selects an advertisement screen in which the degree of matching between a keyword associated with each of the plurality of advertisement screens and a keyword included in the voice acquired by the voice acquisition unit 124 exceeds a predetermined threshold. , Select as the advertising screen to be displayed.
  • the advertisement screen selection unit 120 identifies the TV CM output around the mobile phone 100 based on the voice acquired by the voice acquisition unit 124, and selects the advertisement screen based on the identified TV CM. May be.
  • the advertisement screen selection unit 120 holds audio data of a plurality of TV CMs in advance, and the degree of coincidence between the audio data and the audio acquired by the audio acquisition unit 124 exceeds a predetermined threshold value
  • the advertisement screen selection unit 120 may transmit the sound acquired by the sound acquisition unit 124 to the advertisement providing server 200 and receive information about the television CM corresponding to the transmitted sound from the advertisement providing server 200.
  • the application is activated or the lock screen is displayed.
  • the advertisement content related to the product can be provided at the timing of.
  • the advertisement screen includes a link to a website where the product included in the advertisement can be purchased, the user can promptly purchase the product of interest.
  • the image acquisition unit 126 acquires an image around the mobile phone 100.
  • the image acquisition unit 126 may acquire an image around the mobile phone 100 via a camera included in the mobile phone 100.
  • the image acquisition unit 126 may receive an image captured by the imaging device from an imaging device arranged around the mobile phone 100.
  • the advertisement screen selection unit 120 may select an advertisement screen displayed by the advertisement display control unit 112 based on the image acquired by the image acquisition unit 126. For example, the advertisement screen selection unit 120 selects an advertisement screen that includes a portion similar to the image acquired by the image acquisition unit 126 from among a plurality of advertisement screens.
  • the advertisement screen selection unit 120 for example, includes an image feature amount associated with each of a plurality of advertisement screens, an image feature amount of the image acquired by the image acquisition unit 126, or a partial image and an image feature amount of the acquired image. An advertisement screen whose matching degree exceeds a predetermined threshold is selected as an advertisement screen to be displayed.
  • the acceleration acquisition unit 128 acquires the acceleration of the mobile phone 100.
  • the acceleration acquisition unit 128 may acquire the acceleration of the mobile phone 100 via an acceleration sensor included in the mobile phone 100.
  • the state determination unit 130 determines the state of the mobile phone 100 based on the acceleration acquired by the acceleration acquisition unit 128.
  • the state determination unit 130 uses the acceleration acquired by the acceleration acquisition unit 128 to determine whether the mobile phone 100 is carried by a walking user, carried by a running user, or not moved. Judgment based on. In addition, the state determination unit 130 determines that the mobile phone 100 is located in a car, and is located in a train. The state determination unit 130 stores the acceleration variation patterns of the plurality of states in advance, and determines the state by comparing the acceleration variation pattern with the acceleration variation pattern acquired by the acceleration acquisition unit 128. It's okay.
  • the advertisement screen selection unit 120 may select an advertisement screen displayed by the advertisement display control unit 112 based on the state of the mobile phone 100 determined by the state determination unit 130. For example, when the state of the mobile phone 100 is possessed by a running user, the advertisement screen selection unit 120 is related to running, such as an advertisement for drinks, shoes, and a gym. Select an advertising screen. In addition, when the mobile phone 100 is in a state where the mobile phone 100 is located in the automobile, the advertisement screen selection unit 120 selects an advertisement related to the automobile, such as an advertisement such as a car part or a road map. It's okay. Thereby, the advertisement display control unit 112 can provide the user with an advertisement screen related to the state of the mobile phone 100.
  • the temperature acquisition unit 132 acquires the ambient temperature of the mobile phone 100.
  • the temperature acquisition unit 132 may acquire the temperature around the mobile phone 100 via a temperature sensor included in the mobile phone 100. Further, the temperature acquisition unit 132 may receive a temperature measured by the temperature sensor from a temperature sensor arranged around the mobile phone 100.
  • the advertisement screen selection unit 120 may select an advertisement screen displayed by the advertisement display control unit 112 based on the temperature acquired by the temperature acquisition unit 132. For example, the advertisement screen selection unit 120 selects an advertisement screen corresponding to the temperature acquired by the temperature acquisition unit 132 from among a plurality of advertisement screens. The advertisement screen selection unit 120 may select the advertisement screen to be displayed based on the result of comparing the temperature associated with each of the plurality of advertisement screens with the temperature acquired by the temperature acquisition unit 132. For example, the advertisement screen selection unit 120 may select an advertisement screen associated with a temperature that matches the temperature acquired by the temperature acquisition unit 132, and a temperature range including the temperature acquired by the temperature acquisition unit 132 is supported. The attached advertisement screen may be selected. Thereby, for example, it is possible to provide the user with an advertisement screen suitable for each of cases where the periphery of the mobile phone 100 is hot and cold.
  • the location acquisition unit 134 acquires location information of the mobile phone 100.
  • the location acquisition unit 134 may acquire location information of the mobile phone 100 via a GPS sensor provided in the mobile phone 100.
  • the advertisement screen selection unit 120 may select an advertisement screen displayed by the advertisement display control unit 112 based on the position information acquired by the position acquisition unit 134. For example, the advertisement screen selection unit 120 selects an advertisement screen corresponding to the position information acquired by the position acquisition unit 134 from the plurality of advertisement screens. The advertisement screen selection unit 120 may select an advertisement screen to be displayed based on the comparison result between the position information associated with each of the plurality of advertisement screens and the position information acquired by the position acquisition unit 134. For example, the advertisement screen selection unit 120 may select an advertisement screen associated with position information that matches the position information acquired by the position acquisition unit 134, and the position information including the position information acquired by the position acquisition unit 134 may be selected. You may select the advertising screen with which the range was matched. Thereby, an advertisement screen related to the place where the mobile phone 100 is located and the place where the mobile phone 100 was located can be provided to the user.
  • the advertisement screen selection unit 120 acquires the sound acquired by the sound acquisition unit 124, the image acquired by the image acquisition unit 126, the state of the mobile phone 100 determined by the state determination unit 130, the temperature acquired by the temperature acquisition unit 132, and the position acquisition.
  • the advertisement screen may be selected based on a plurality of pieces of position information acquired by the unit 134. For example, when the temperature acquired by the temperature acquisition unit 132 is higher than a predetermined temperature, the advertisement screen selection unit 120 displays an advertisement for a restaurant located near the position indicated by the position information acquired by the position acquisition unit 134. Select the advertising screen to include. Further, the advertisement screen selection unit 120 may further select an advertisement screen based on the time.
  • the advertisement screen selection unit 120 includes the user information acquired by the user information acquisition unit 122, the sound acquired by the audio acquisition unit 124, the image acquired by the image acquisition unit 126, the state of the mobile phone 100 determined by the state determination unit 130, the temperature
  • the temperature acquired by the acquisition unit 132 and the position information acquired by the position acquisition unit 134 may be transmitted to the advertisement providing server 200 via the advertisement screen acquisition unit 116.
  • the advertisement screen transmitted from the advertisement providing server 200 based on the transmitted information may be acquired via the advertisement screen acquisition unit 116.
  • FIG. 3 schematically shows a display example by the mobile phone 100.
  • FIG. 3 shows a state in which the mobile phone 100 is displaying the standby screen 152 (a), a state in which the advertisement screen 154 is displayed (b), and a state in which the application screen 158 is displayed (c). It shows.
  • the activation instruction detection unit 106 detects the activation instruction. Then, in response to the activation instruction detecting unit 106 detecting the activation instruction, the application display control unit 110 displays the application screen 158 on the first display layer, and the advertisement display control unit 112 displays the advertisement screen 154 as the second display. Display on layer. As shown in FIG. 3B, the advertisement screen 154 is displayed on a higher layer than the application screen 158, so that the user can visually recognize the advertisement screen 154.
  • the advertisement display control unit 112 may display a close button 156 together with the advertisement screen 154.
  • the close button 156 may be an example of a non-display receiving object that receives an instruction to hide the advertisement screen 154.
  • the advertisement display control unit 112 hides the advertisement screen 154 when the close button 156 is selected. That is, by selecting the close button 156, the user can cancel the advertisement screen 154 and make the application screen 158 quickly visible.
  • the advertisement display control unit 112 displays a close button 156 when the application type acquired by the application type acquisition unit 108 is a predetermined application, and closes the button 156 when the application type is not a predetermined application. Is not displayed. Thereby, an advertisement display can be canceled only for a specific application among a plurality of applications.
  • the advertisement display control unit 112 may display the remind tab 160 when the advertisement screen 154 is hidden. Then, the advertisement display control unit 112 may re-display the hidden advertisement screen 154 when the remind tab 160 is selected. Accordingly, the advertisement screen 154 can be provided to a user who missed the advertisement screen 154, a user who wants to reconfirm the advertisement screen 154, and the like.
  • the remind tab 160 may be associated with an advertisement screen 154 that has been hidden immediately before.
  • FIG. 4 schematically shows another example of the advertisement screen 154.
  • the advertisement screen 154 may be a partial size of the display screen 150. This allows the user to check the activation status of the application while browsing the advertisement screen 154.
  • FIG. 5 schematically shows another display example by the mobile phone 100.
  • FIG. 5 shows a display off state (a), a state (b) in which the advertisement screen 162 is displayed, and a state (c) in which the lock release screen 166 is displayed.
  • the lock screen display instruction detection unit 118 detects the lock screen display instruction. Then, in response to the lock screen display instruction detection unit 118 detecting the lock screen display instruction, the advertisement display control unit 112 displays the advertisement screen 162 on the second display layer.
  • FIG. 5 illustrates a case where the advertisement display control unit 112 displays the advertisement screen 162 on the key guard layer instead of the lock screen.
  • the advertisement display control unit 112 may display the advertisement screen 162 including the lock release button 164.
  • the unlock button 164 may be an example of a release acceptance object. Thereby, it is possible to accept an unlock instruction on the advertisement screen 162.
  • the unlock screen 166 may be displayed so as to be visible to the user. The user can release the lock by performing an unlock operation on the displayed unlock screen 166.
  • FIG. 6 schematically shows another display example by the mobile phone 100.
  • FIG. 6 shows a state (a) in which the mobile phone 100 displays the advertisement screen 168, a state (b) in which the advertisement screen 172 is displayed, and a state (c) in which the unlock screen 166 is displayed. It shows.
  • FIG. 6A shows an example in which the advertisement display control unit 112 displays an advertisement screen 168 instead of the lock screen.
  • the advertisement display control unit 112 may display the advertisement screen 168 including the release acceptance object 170.
  • the advertisement display control unit 112 may determine that a lock release instruction has been received when a flick operation or a swipe operation on the release reception object 170 is received.
  • the advertisement display control unit 112 receives a lock release instruction when a flick operation or a swipe operation in a direction to open the lid of the image representing the bottle included in the advertisement screen 168 is received. judge. Then, the advertisement display control unit 112 displays the advertisement screen 172 associated with the advertisement screen 168.
  • the advertisement screen 172 includes an image of a bottle with the bottle lid open. Thereby, when the user performs a release operation, the advertisement screen can be moved according to the release operation, and the advertising effect can be improved.
  • the animation may be executed in response to receiving an instruction for the cancellation receiving object 170. For example, when a flick operation or a swipe operation in a direction in which the bottle lid is opened is received on the advertisement screen 168, an animation for opening the bottle lid is displayed.
  • each unit of the mobile phone 100 may be realized by hardware or may be realized by software. Further, it may be realized by a combination of hardware and software. Further, the computer may function as the mobile phone 100 by executing the program.
  • the program may be installed in a computer constituting at least a part of the mobile phone 100 from a computer-readable medium or a storage device connected to a network.
  • a program that is installed in a computer and causes the computer to function as the mobile phone 100 according to the present embodiment works on a CPU or the like to cause the computer to function as each unit of the mobile phone 100.
  • Information processing described in these programs functions as a specific means in which software and hardware resources of the mobile phone 100 cooperate by being read by a computer. And by carrying out the calculation or processing of information according to the purpose of use of the computer in the present embodiment by these specific means, it is possible to construct a specific mobile phone 100 according to the purpose of use.
  • the advertisement providing server 200 includes a data unit having a CPU, a ROM, a RAM, a communication interface, an input unit such as a keyboard, a touch panel, and a microphone, an output unit such as a display and a speaker, and a storage unit such as a memory and an HDD.
  • a data unit having a CPU, a ROM, a RAM, a communication interface, an input unit such as a keyboard, a touch panel, and a microphone, an output unit such as a display and a speaker, and a storage unit such as a memory and an HDD.
  • the Android OS has been described as an example of the platform, but the present invention is not limited to this.
  • the platform may be another OS.
  • the above-described application layer in the Android OS may be a display layer defined for displaying an application in another OS.
  • the above-described phone layer in the Android OS may be a display layer defined for displaying an event related to a phone in another OS.
  • the system error layer in the Android OS described above may be a display layer defined for displaying a system error in another OS.
  • the key guard layer in the above-described Android OS may be a display layer defined for displaying a lock screen in another OS.
  • the mobile phone 100 is described as an example of the advertisement providing device, but the present invention is not limited to this.
  • the advertisement providing device may be a tablet terminal, for example.

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Abstract

On connaît déjà des dispositifs qui affichent une publicité sur un écran de veille en réponse à l'entrée d'une commande d'un utilisateur sur ledit écran, mais aucune technologie ne permet encore de proposer des publicités à des utilisateurs de façon très efficace. L'invention concerne un dispositif serveur publicitaire comprenant : une unité de détection d'instruction de démarrage pour détecter une instruction de démarrage d'une application ; une unité de commande d'affichage d'application qui, lorsque l'unité de détection d'instruction de démarrage détecte le démarrage d'une application, affiche dans une première couche d'affichage un écran d'application produit par l'application ; et une unité de commande d'affichage de publicité qui, lorsque l'unité de détection d'instruction de démarrage détecte le démarrage d'une application, affiche un écran publicitaire dans une seconde couche d'affichage dont l'ordre est supérieur à celui de la première couche d'affichage.
PCT/JP2014/003518 2013-07-16 2014-07-02 Dispositif serveur publicitaire, et programme WO2015008441A1 (fr)

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JP2019504566A (ja) * 2016-01-06 2019-02-14 アリババ グループ ホウルディング リミテッド 情報画像表示方法及び装置
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CN112565835A (zh) 2019-09-26 2021-03-26 北京字节跳动网络技术有限公司 视频内容的展示方法、客户端及存储介质
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JP2022148875A (ja) * 2021-03-24 2022-10-06 Tis株式会社 広告装置、広告方法および広告プログラム

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